Aflac
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Aflac - 10-Q quarterly report FY


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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 10-Q


QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT of 1934



For the quarter ended March 31, 1996
Commission File No. 1-7434




AFLAC INCORPORATED
------------------------------------------------------
(Exact name of Registrant as specified in its charter)



GEORGIA 58-1167100
- ------------------------------- -------------------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)




1932 WYNNTON ROAD, COLUMBUS, GEORGIA 31999
-----------------------------------------------------
(Address of principal executive offices and zip code)


Registrant's telephone number, including area code (706) 323-3431

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.
Yes X . No .
------ ------

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

Class May 3, 1996
---------------------------- ------------------
Common Stock, $.10 Par Value 140,384,328 shares
AFLAC INCORPORATED AND SUBSIDIARIES

INDEX

Page
No.
----
Part I. Financial Information:

Item 1. Financial Statements
Consolidated Balance Sheets -
March 31, 1996 and December 31, 1995................... 1

Consolidated Statements of Earnings -
Three Months Ended March 31, 1996 and 1995.............. 3

Consolidated Statements of Shareholders' Equity -
Three Months Ended March 31, 1996 and 1995.............. 4

Consolidated Statements of Cash Flows -
Three Months Ended March 31, 1996 and 1995.............. 5

Notes to Consolidated Financial Statements................ 7

Review by Independent Certified Public
Accountants............................................. 9

Independent Auditors' Report.............................. 10


Item 2. Management's Discussion and Analysis of
Financial Condition and Results of Operations............. 11


Part II. Other Information:

Item 1. Legal Proceedings................................. 23

Item 4. Submission of Matters to a Vote
of Security Holders.............................. 23

Item 6. Exhibits and Reports on Form 8-K.................. 24



Items other than those listed above are omitted because they are not
required or are not applicable.









i
Part I.  Financial Information

AFLAC INCORPORATED AND SUBSIDIARIES
Consolidated Balance Sheets
(In thousands - Unaudited)

March 31, December 31,
1996 1995
------------- -------------
ASSETS:
Investments:
Securities available for sale, at fair value:
Fixed maturities (amortized cost,
$17,135,438 in 1996 and
$17,104,743 in 1995) $ 19,284,739 $ 19,675,006
Equity securities (cost, $81,522 in
1996 and $80,912 in 1995) 117,956 108,062
Mortgage loans on real estate 20,324 22,213
Other long-term investments 2,982 3,343
Short-term investments 410,791 232,201
------------ ------------
Total investments 19,836,792 20,040,825

Cash 6,625 4,139
Receivables, primarily premiums 203,518 320,543
Receivables for security transactions 55,963 568
Accrued investment income 215,016 256,659
Deferred policy acquisition costs 2,557,914 2,565,027
Property and equipment, net 534,185 552,061
Securities held as collateral for
loaned securities 1,747,386 1,378,197
Intangible assets, net 103,479 104,546
Other 115,032 115,421
------------ ------------
Total assets $ 25,375,910 $ 25,337,986
============ ============

See accompanying Notes to Consolidated Financial Statements.


(continued)

















1
AFLAC INCORPORATED AND SUBSIDIARIES
Consolidated Balance Sheets (continued)
(In thousands, except for per-share amounts - Unaudited)

March 31, December 31,
1996 1995
------------ -------------
Liabilities and Shareholders' Equity:
Liabilities:
Policy liabilities:
Future policy benefits $ 17,826,260 $ 18,000,296
Unpaid policy claims 1,035,090 1,016,295
Unearned premiums 296,898 301,452
Other policyholders' funds 195,927 316,938
------------ ------------
Total policy liabilities 19,354,175 19,634,981
Notes payable 436,095 327,268
Income taxes, primarily deferred 1,285,169 1,397,709
Payables for return of collateral on
loaned securities 1,747,386 1,378,197
Payables for security transactions 62,999 80,014
Other 402,241 385,676
------------ ------------
Total liabilities 23,288,065 23,203,845
------------ ------------
Shareholders' equity:
Common stock of $.10 par value. Authorized
175,000; issued 156,665 in 1996 and
156,358 in 1995 15,666 15,636
Additional paid-in capital 200,463 196,928
Unrealized foreign currency
translation gains 219,938 213,319
Unrealized gains on securities
available for sale 356,633 482,787
Retained earnings 1,651,799 1,577,605
Treasury stock (355,676) (351,117)
Notes receivable for stock purchases (978) (1,017)
------------ ------------
Total shareholders' equity 2,087,845 2,134,141
------------ ------------
Total liabilities and shareholders' equity $ 25,375,910 $ 25,337,986
============ ============
Shareholders' equity per share $ 14.68 $ 15.03
============ ============
Shares outstanding at end of period 142,181 141,974
============ ============

See accompanying Notes to Consolidated Financial Statements.

Share and per-share amounts have been adjusted to reflect the three-for-two
stock split paid on March 18, 1996.







2
AFLAC INCORPORATED AND SUBSIDIARIES
Consolidated Statements of Earnings


(In thousands, except for
per-share amounts - Unaudited) Three Months Ended March 31,
----------------------------------
1996 1995
Revenues: ----------- -----------
Premiums, principally supplemental
health insurance $ 1,456,363 $ 1,451,772
Net investment income 251,399 239,033
Realized investment gains (losses) (643) 584
Other income 22,801 22,287
---------- ----------
Total revenues 1,729,920 1,713,676
---------- ----------
Benefits and expenses:
Benefits and claims 1,209,009 1,204,946
Acquisition and operating expenses:
Amortization of deferred policy
acquisition costs 41,216 38,341
Insurance commissions 191,970 192,442
Insurance expenses 101,951 96,751
Interest expense 5,086 3,591
Other operating expenses 33,505 31,664
---------- ----------
Total acquisition and
operating expenses 373,728 362,789
---------- ----------
Total benefits and expenses 1,582,737 1,567,735
---------- ----------
Earnings before income taxes 147,183 145,941

Income taxes 60,660 61,068
---------- ----------
Net earnings $ 86,523 $ 84,873
========== ==========

Net earnings per share $ .59 $ .56
========== ==========

Shares used in computing
earnings per share 146,366 152,827
========== ==========
Cash dividends per share $ .087 $ .077
========== ==========

See accompanying Notes to Consolidated Financial Statements.

Share and per-share amounts have been adjusted to reflect the three-for-two
stock split paid on March 18, 1996.






3
AFLAC INCORPORATED AND SUBSIDIARIES
Consolidated Statements of Shareholders' Equity

(In thousands - Unaudited) Three Months Ended March 31,
----------------------------
1996 1995
---------- ----------
Common Stock:
Balance at beginning of year $ 15,636 $ 15,600
Exercise of stock options 30 16
---------- ----------
Balance at end of period 15,666 15,616
---------- ----------
Additional paid-in capital:
Balance at beginning of year 196,928 192,899
Exercise of stock options 2,292 1,175
Gain on treasury stock reissued 1,326 293
Cash in lieu of fractional shares (83) -
---------- ----------
Balance at end of period 200,463 194,367
---------- ----------
Unrealized foreign currency translation gains:
Balance at beginning of year 213,319 174,091
Change in unrealized translation gains 6,619 33,429
---------- ----------
Balance at end of period 219,938 207,520
---------- ----------
Unrealized gains (losses) on securities
available for sale:
Balance at beginning of year 482,787 228,844
Change in unrealized gains (losses) (126,154) 140,941
---------- ----------
Balance at end of period 356,633 369,785
---------- ----------
Retained earnings:
Balance at beginning of year 1,577,605 1,277,487
Net earnings 86,523 84,873
Cash dividends ($.087 per share
in 1996 and $.077 in 1995) (12,329) (11,445)
---------- ----------
Balance at end of period 1,651,799 1,350,915
---------- ----------
Treasury stock:
Balance at beginning of year (351,117) (135,776)
Purchases of treasury stock (303 shares
in 1996 and 713 shares in 1995) (9,563) (17,664)
Shares issued to sales associates stock plan
and to dividend reinvestment plan 5,004 1,872
---------- ----------
Balance at end of period (355,676) (151,568)
---------- ----------
Notes receivable for stock purchases (978) (1,458)
---------- ----------
Total shareholders' equity $ 2,087,845 $ 1,985,177
========== ==========
See accompanying Notes to Consolidated Financial Statements.
Share and per-share amounts have been adjusted to reflect the three-for-two
stock split paid on March 18, 1996.
4
AFLAC INCORPORATED AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(In thousands - Unaudited)

Three Months Ended
March 31,
-----------------------------
1996 1995
------------ ------------
Cash flows from operating activities:
Net earnings $ 86,523 $ 84,873
Adjustments to reconcile net earnings to
net cash provided by operating activities:
Increase in policy liabilities 618,717 594,027
Deferred income taxes 18,276 16,817
Decrease in income taxes payable (79,271) (57,723)
Increase in deferred policy
acquisition costs (59,202) (66,521)
Change in receivables and
advance premiums (9,993) 369
Other, net 75,425 91,792
---------- ----------
Net cash provided by operating
activities 650,475 663,634
---------- ----------
Cash flows from investing activities:
Proceeds from investments sold or matured:
Fixed-maturity securities sold 334,768 81,724
Fixed-maturity securities matured
or called 196,061 216,680
Equity securities 181 3,482
Mortgage loans, net 1,762 1,539
Other long-term investments, net 362 138
Short-term investments, net - 67,559
Costs of investments acquired:
Fixed-maturity securities (1,099,926) (1,002,533)
Equity securities (1,474) (4,541)
Short-term investments, net (182,606) -
Additions to property & equipment, net (4,367) (5,745)
---------- ----------
Net cash used by investing activities $ (755,239) $ (641,697)
---------- ----------


(continued)













5
AFLAC INCORPORATED AND SUBSIDIARIES
Consolidated Statements of Cash Flows (continued)
(In thousands - Unaudited)

Three Months Ended
March 31,
-----------------------------
1996 1995
------------ ------------

Cash flows from financing activities:
Proceeds from borrowings $ 125,917 $ 5,000
Principal payments under debt
obligations (4,617) (5,535)
Dividends paid to shareholders (12,329) (11,445)
Purchases of treasury stock (9,563) (17,664)
Treasury stock reissued 6,330 2,165
Other, net 2,240 1,191
---------- ----------
Net cash provided (used) by
financing activities 107,978 (26,288)
---------- ----------
Effect of exchange rate changes on cash (728) 3,269
---------- ----------
Net change in cash 2,486 (1,082)

Cash at beginning of year 4,139 17,643
---------- ----------
Cash at end of period $ 6,625 $ 16,561
========== ==========

See accompanying Notes to Consolidated Condensed Financial Statements.


























6
AFLAC INCORPORATED AND SUBSIDIARIES
Notes to Consolidated Financial Statements


1. In the opinion of management, the accompanying unaudited consolidated
financial statements of AFLAC Incorporated and subsidiaries (the "Company")
contain all adjustments (none of which were other than normal recurring
accruals) necessary to fairly present the financial position as of March 31,
1996, and the results of operations and statements of cash flows and
shareholders' equity for the three months ended March 31, 1996 and 1995.
Results of operations for interim periods are not necessarily indicative of
results for the entire year.

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates, based
on the best information available, in recording transactions resulting from
business operations. The balance sheet amounts that involve a greater
extent of accounting estimates and actuarial determinations subject to
future changes are: deferred policy acquisition costs, liabilities for
future policy benefits and unpaid policy claims, accrued liabilities for
unfunded retirement plans for various officers and beneficiaries, and
contingent liabilities. When additional information becomes available (or
actual amounts are determinable), the recorded estimates may be revised and
reflected in operating results.

The financial statements should be read in conjunction with the
financial statements included in the Company's annual report to shareholders
for the year ended December 31, 1995.

All share and per-share amounts have been adjusted to reflect the
three-for-two stock split paid on March 18, 1996.


2. The Company has a loan agreement which provides for borrowings up to
$500 million in either U.S. dollars or Japanese yen. During the first
quarter, the Company borrowed an additional 13.1 billion yen ($125.9
million). At March 31, 1996, bank borrowings of 37.0 billion yen ($344.9
million) were outstanding under this agreement.

The Company has entered into interest rate swaps with notional amounts
that approximate the unpaid principal amount during the six-year term of the
loan. These transactions effectively change a portion of the Company's
interest rate exposure from floating rates to fixed interest rates. The
fixed-rate is 2.74% after the effect of the swaps. Interest payments are
made based on floating interest rates and the Company either pays to or
receives from the counterparty the amount necessary to incur the fixed swap
rate. At March 31, 1996, the floating rate based on the three-month Tokyo
Interbank Offered Rate was .626%.

The Company has designated the yen-denominated borrowings as a hedge of
its net investment in AFLAC Japan. Foreign currency translation
gains/losses are included in the unrealized foreign currency translation
gains component in shareholders' equity. Outstanding principal and related
accrued interest payable on the yen-denominated borrowings were translated
into dollars at end-of-period rates of exchange. Interest expense is
translated at average monthly exchange rates for the period the borrowings
are outstanding.

7
3.   The Company classifies all fixed-maturity securities as "available for
sale." All fixed-maturity and equity securities are carried at fair value.
The related unrealized gains and losses, less amounts applicable to policy
liabilities and deferred income taxes, are reported in a separate component
of shareholders' equity. The portion of unrealized gains credited to policy
liabilities represents gains that would not inure to the benefit of the
shareholders if such gains were actually realized. These amounts are
necessary to cover policy reserve interest requirements based on market
investment yields at these dates.

The effect on shareholders' equity at the following dates was:

(In thousands) March 31, 1996 December 31, 1995 December 31, 1994
---------------- ----------------- -----------------
Securities available
for sale - unrealized
gains $ 2,185,735 $ 2,597,413 $ 833,662
Less:
Policy
liabilities 1,593,652 1,865,077 315,599
Deferred
income taxes 235,450 249,549 289,219
------------ ------------ ------------
Shareholders' equity,
net unrealized gains
on securities
available for sale $ 356,633 $ 482,787 $ 228,844
============ ============ ============

4. AFLAC Japan uses short-term (usually seven days) security lending
arrangements to increase investment income with minimal risk. At March 31,
1996 and December 31, 1995, the Company held Japanese government bonds as
collateral for loaned securities in the amount of $1.7 billion and $1.4
billion, respectively, at market value. The Company's security lending
policy requires that the market value of the securities received as
collateral be 105% or more of the market value of the loaned securities as
of the date the securities are loaned and not less than 100% thereafter.

5. The Company is a defendant in various litigation considered to be in
the normal course of business. Some of this litigation is pending in
Alabama, where large punitive damages bearing little relation to the actual
damages sustained by plaintiffs have been awarded against other companies,
including insurers, in recent years. Although the final results of any
litigation cannot be predicted with certainty, the Company believes the
outcome of pending litigation will not have a material adverse effect on the
financial position of the Company.

The Internal Revenue Service has proposed adjustments to the Company's
U.S. consolidated federal income tax returns for the years 1989 through
1991. The proposed adjustments relate primarily to the computation of
foreign-source income for purposes of the foreign tax credit that, if
upheld, would have a significant effect on the Company's operating results
relating to both the years under examination and subsequent years.
Management does not agree with the proposed tax issues and is vigorously
contesting them. The Company filed a formal protest with the IRS during
1995. Although the final outcome is uncertain, the Company believes that
its position will prevail and that the ultimate liability will not
materially impact the consolidated financial statements.
8
REVIEW BY INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


The March 31, 1996 and 1995 financial statements included in this
filing have been reviewed by KPMG Peat Marwick LLP, independent certified
public accountants, in accordance with established professional standards
and procedures for such a review.

The report of KPMG Peat Marwick LLP commenting upon their review is
included on page 10.















































9
KPMG PEAT MARWICK LLP
Certified Public Accountants
303 Peachtree Street, N.E. Telephone: (404) 222-3000
Suite 2000 Telefax: (404) 222-3050
Atlanta, GA 30308


INDEPENDENT AUDITORS' REPORT

The Stockholders and Board of Directors
AFLAC Incorporated:

We have reviewed the consolidated balance sheet of AFLAC Incorporated and
subsidiaries as of March 31, 1996, and the related consolidated statements
of earnings for the three-month periods ended March 31, 1996 and 1995, and
the consolidated statements of cash flows and shareholders' equity for the
three-month periods ended March 31, 1996 and 1995. These consolidated
financial statements are the responsibility of the Company's management.

We conducted our review in accordance with standards established by the
American Institute of Certified Public Accountants. A review of interim
financial information consists principally of applying analytical procedures
to financial data and making inquiries of persons responsible for financial
and accounting matters. It is substantially less in scope than an audit
conducted in accordance with generally accepted auditing standards, the
objective of which is the expression of any opinion regarding the financial
statements taken as a whole. Accordingly, we do not express such an
opinion.

Based on our review, we are not aware of any material modifications that
should be made to the consolidated financial statements referred to above
for them to be in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing
standards, the accompanying consolidated balance sheet of AFLAC Incorporated
and subsidiaries as of December 31, 1995, and the related consolidated
statements of earnings, shareholders' equity and cash flows for the year
then ended (not presented herein); and in our report dated January 29, 1996,
we expressed an unqualified opinion on those consolidated financial
statements.


KPMG PEAT MARWICK LLP


April 23, 1996











10
ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

The primary business activity of AFLAC Incorporated and subsidiaries
(the "Company") is supplemental health insurance, which is marketed and
administered primarily through American Family Life Assurance Company of
Columbus (AFLAC). Most of AFLAC's policies are individually underwritten in
the payroll market, with premiums paid by the employees. The Company's
operations in Japan (AFLAC Japan) and the United States (AFLAC U.S.) service
the two principal markets for the Company's insurance operations. AFLAC
Japan and AFLAC U.S. are the primary components for this discussion and
analysis, due to their significance to the Company's consolidated financial
condition and results of operations.

The Company paid a three-for-two stock split on March 18, 1996. All
share and per-share amounts have been restated for the stock split.










































11
RESULTS OF OPERATIONS

The following table sets forth the results of operations by business
component for the periods shown and the percentage change from the prior
period.

SUMMARY OF OPERATING RESULTS BY BUSINESS COMPONENT
(In millions, except for per-share amounts)

Percentage Change Three Months
Over Previous Ended March 31,
Period 1996 1995
-------------------- ------------------
Pretax operating earnings:
Insurance operations (excluding
realized investment gains and
losses):

AFLAC Japan................. (.5)% $ 133.0 $ 133.8

AFLAC U.S................... 18.5 30.0 25.3
------ ------
Total U.S. and Japan
insurance............... 2.5 163.0 159.1

Realized investment
gains (losses)................ (.6) .6

Broadcast division.............. 10.7 4.4 3.9

Interest expense,
noninsurance operations....... (4.2) (2.6)

Corporate expenses, other
operations and eliminations... (2.3) (15.4) (15.1)
------ ------
Earnings before income taxes.. .9 147.2 145.9

Income taxes...................... 60.7 61.0
------ ------
Net earnings.................. 1.9 $ 86.5 $ 84.9
====== ======
Net earnings per share............ 5.4 $ .59 $ .56
====== ======
- ----------------------------------------------------------------------------
Per-share amounts have been adjusted to reflect the three-for-two stock
split paid on March 18, 1996.
============================================================================

Due to the relative size of AFLAC Japan, fluctuations in the foreign
currency markets can have a significant effect on the Company's reported
results. As reported in dollars, the strong performances of the Company's
insurance operations were masked by the fluctuating relationship between the
U.S. dollar and Japanese yen.

The change in reported results in U.S. dollars for AFLAC Japan and
consolidated earnings for the quarter ended March 31, 1996, was affected by

12
unfavorable currency translations from yen to dollars.  The recent weakening
of the Japanese yen caused the Company's yen-based earnings to be translated
for reporting purposes into a smaller amount of dollars when compared with
the results for the preceding period. The weakening of the yen negatively
affected operating earnings (excluding realized investment gains/losses) by
approximately $.05 per share for the quarter ended March 31, 1996. However,
the Company sets its objective for growth in operating earnings per share
before the effect of foreign currency fluctuations. Excluding the effect of
the weaker yen, operating earnings per share increased 16.4% for the quarter
ended March 31, 1996, compared with the quarter ended March 31, 1995.

The following table sets forth the percentage changes for selected line
items as reported and as adjusted to exclude the effect of foreign currency
translations:

AFLAC Incorporated and Subsidiaries
Supplemental Consolidated Data
(Percentage Changes for Three Months Ended March 31, 1996)

Adjusted to
Exclude Foreign
As Reported Currency Changes*
----------- ----------------
Premium income .3% 8.6%
Net investment income 5.2 13.4
Total revenues .9 9.2
Total benefits and expenses 1.0 9.2
Operating earnings 2.7 10.6
Operating earnings per share 7.3 16.4
- ----------------------------------------------------------------------------
*Amounts excluding foreign currency changes were determined using the same
yen/dollar exchange rate for the current period as the comparable period in
the prior year.
============================================================================

The yen began to weaken in relation to the dollar in the third quarter
of 1995, and most currency commentators expect it to remain weaker in 1996
than in 1995. A weaker yen has a negative effect on net earnings reported
in U.S. dollars. However, all of AFLAC Japan's premiums and most of its
investment income are received in yen, and its claims and expenses are paid
in yen. Also, the majority of its invested assets are denominated in yen.
Therefore, the translation of results from yen into U.S. dollars does not
affect AFLAC Japan's financial condition or its results of operations in
real economic terms.

The Company's objective for 1996 is to increase operating earnings per
share by 15% for the year, excluding the effect of currency translation.
However, if that objective is achieved and the yen/dollar exchange rate
averages 105.00 compared with the 1995 average rate of 94.10, operating
earnings per share including foreign currency translation would increase by
approximately 6% for the year 1996.

AFLAC Japan's pretax operating earnings (excluding realized investment
gains/losses) in yen increased 9.3% for the quarter ended March 31, 1996,
compared with the first quarter of 1995. The reported U.S. dollar results
for AFLAC Japan were negatively affected by the unfavorable average yen-to-
dollar exchange rate of 105.84 for the quarter ended March 31, 1996,

13
compared with 96.32 for the first quarter of 1995.  As a result, the
percentage change in U.S. dollars for AFLAC Japan's pretax operating
earnings was a decrease of .5% for the quarter ended March 31, 1996,
compared with the first quarter of 1995.

During the first quarter, AFLAC purchased 210,300 shares of its common
stock. The Company has purchased 14.7 million shares (through March 31,
1996) since the inception of the share repurchase program in February 1994.
The difference in percentage increases in net earnings and net earnings per
share primarily reflects the impact of the share repurchase program.

AFLAC Japan repatriated profits to AFLAC U.S. of $140.5 million in
1995, $132.9 million in 1994, $97.9 million in 1993 and $33.4 million in
1992. The profit transfers to AFLAC U.S. adversely impact AFLAC Japan's
investment income. However, repatriations benefit consolidated operations
because higher investment yields can be earned on funds invested in the
United States. Also, income tax expense is presently lower on investment
income earned in the United States. Management estimates these transfers
have benefited consolidated net earnings by $5.0 million and $2.7 million
for the quarters ended March 31, 1996 and 1995, respectively. The Company
expects to repatriate approximately $200 million from AFLAC Japan to AFLAC
U.S. in 1996.


AFLAC JAPAN

AFLAC Japan, a branch of AFLAC and the principal contributor to the
Company's earnings, is the fourth largest life insurance company in Japan in
terms of individual policies in force.

As discussed above, AFLAC Japan transferred profits to AFLAC U.S.,
which distorts comparisons of operating results between years. The AFLAC
Japan summary of operations table on the following page presents investment
income, total revenues and pretax operating earnings calculated on a pro
forma basis in order to improve comparability between years. The pro forma
adjustment represents cumulative investment income foregone by AFLAC Japan
on funds repatriated to AFLAC U.S. during 1992 through 1995.





















14
AFLAC JAPAN
SUMMARY OF OPERATING RESULTS
THREE-MONTH PERIOD ENDED MARCH 31,

In Dollars
(In millions) 1996 1995
--------------------------
Premium income......................... $ 1,224.1 $ 1,237.9
Investment income, as adjusted*........ 227.0 219.5
Other income........................... .4 1.2
---------- ----------
Total revenues, as adjusted*......... 1,451.5 1,458.6
---------- ----------
Benefits and claims.................... 1,064.6 1,071.7
Operating expenses..................... 248.6 248.8
---------- ----------
Total benefits and expenses.......... 1,313.2 1,320.5
---------- ----------
Pretax operating earnings,
as adjusted*...................... 138.3 138.1
Investment income applicable to
profit repatriations.................. (5.3) (4.3)
---------- ----------
Pretax operating earnings.......... $ 133.0 $ 133.8
========== ==========
- ----------------------------------------------------------------------------
In Dollars In Yen
1996 1995 1996 1995
---------------- ----------------
Percentage increases
over previous period:
Premium income................. (1.1)% 26.1% 8.7% 12.8%
Investment income*............. 3.4 25.8 13.7 12.7
Total revenues*................ (.5) 26.0 9.4 12.8
Pretax operating earnings*..... .2 22.6 10.1 9.9

Pretax operating earnings...... (.5) 21.1 9.3 8.5
- ----------------------------------------------------------------------------
In Dollars
1996 1995
------------------
Ratios to total revenues, as adjusted:*
Benefits and claims..................... 73.4% 73.4%
Operating expenses...................... 17.1 17.1
Pretax operating earnings............... 9.5 9.5

Ratio of pretax operating earnings
to total reported revenues.............. 9.2 9.2
- ----------------------------------------------------------------------------
*Adjusted investment income, total revenues and pretax operating earnings
include estimates of additional investment income of $5.3 million in 1996
and $4.3 million in 1995, foregone due to profit repatriations.
============================================================================

As previously mentioned, the yen continued to weaken against the dollar
in the first quarter. The average exchange rate for the first three months
of 1996 was 105.84 which was 9.0% weaker than the average rate of

15
96.32 a year ago.  As a result, growth rates for AFLAC Japan in dollar terms
were lower than those reported in yen. The average exchange rate for the
full year of 1995 was 94.10.

The increase in premium income in yen was due to sales of new policies
and continued excellent policy persistency. Total new sales were flat at
17.4 billion yen and declined 8.6% in dollars for the first three months of
1996.

AFLAC Japan's new sales activity during the quarter was dominated by
the living benefit life rider. This new rider, which has only been
available since September 1995, was responsible for 47.9% of new sales for
the quarter. Sales of the rider exceeded 430,500 units during the quarter.
These results benefited from a national advertising campaign promoting this
new product. As expected, sales of cancer and care plans declined in the
quarter as agents focused more attention on living benefit life. Management
is pleased with the reception that consumers and sales agencies have given
this new product, and expects continued success in marketing a broadened
product line. Looking to the remainder of the year, management believes the
sales momentum will increase due to the strong consumer demand for living
benefit life and greater sales activity prior to the implementation of
premium rate increases later in the year. Management's goal is to increase
new sales by 10% in yen for the year 1996.

Due to the continued low level of available investment yields in Japan,
the Ministry of Finance has permitted insurers to increase premium rates on
new policy issues in recent years. AFLAC Japan increased premium rates by
an average of 16% on all cancer policy sales made after July 1, 1994.
Premium rates on care policy new issues were increased by an average of 10%
in both November 1993 and 1995. As a result of continuing low yields, the
Company expects to increase premium rates by approximately 12-14% on all new
policy issues beginning in the fourth quarter of 1996.

Low investment yields in Japan continue to be the Company's greatest
operational challenge. Although interest rates and available investment
yields remain at low levels, they have generally risen since the end of the
year. The yield on a composite index of 10-year Japanese government bonds
increased from a low of 3.08% in January to 3.24% at the end of the quarter.
By May 2, that same yield index had climbed to 3.51%.

During the first quarter, the Company purchased and committed to
purchase yen-denominated securities at an average yield to maturity of
4.05%. Including dollar-denominated purchases and commitments to purchase,
the blended new money yield to maturity for the quarter was 4.20%.

The yield to maturity on AFLAC Japan's fixed-maturity portfolio
declined from 5.88% at year-end to 5.78% at the end of the first quarter.
The return on average invested assets was 5.64% for the first quarter,
compared with 5.90% for the first quarter of 1995 and 5.81% for the full
year 1995.








16
AFLAC U.S.

AFLAC U.S. pretax operating results improved substantially, due to
additional investment income earned on profit transfers received from AFLAC
Japan. AFLAC U.S. in turn increased dividend payments to the Parent Company
in the amounts of $8.3 million in the first quarter of 1996, and $21.2
million, $51.9 million and $10.1 million for the full years 1995, 1994 and
1993, respectively. Estimated investment income earned from profits
repatriated to and retained by AFLAC U.S. from 1992 through 1995 has been
reclassified in the following presentation in order to improve comparability
between periods.















































17
AFLAC U.S.
SUMMARY OF OPERATING RESULTS
THREE-MONTH PERIOD ENDED MARCH 31,


(In millions) 1996 1995
--------------------------
Premium income......................... $ 229.1 $ 209.6
Investment income, as adjusted*........ 21.0 18.6
Other income........................... .4 .4
-------- --------
Total revenues, as adjusted*......... 250.5 228.6
-------- --------
Benefits and claims.................... 141.8 130.0
Operating expenses..................... 85.4 77.4
-------- --------
Total benefits and expenses.......... 227.2 207.4
-------- --------
Pretax operating earnings,
as adjusted*...................... 23.3 21.2
Investment income applicable to
profit repatriations.................. 6.7 4.1
-------- --------
Pretax operating earnings.......... $ 30.0 $ 25.3
======== ========
- ----------------------------------------------------------------------------
Percentage increases
over previous period:
Premium income....................... 9.3% 8.6%
Investment income*................... 13.1 13.6
Total revenues*...................... 9.6 9.0
Pretax operating earnings*........... 10.0 16.5

Pretax operating earnings............ 18.5 23.7
- ----------------------------------------------------------------------------
Ratios to total revenues, as adjusted:*
Benefits and claims.................. 56.6% 56.9%
Operating expenses................... 34.1 33.8
Pretax operating earnings............ 9.3 9.3

Ratio of pretax operating earnings
to total reported revenues........... 11.7 10.9
- ----------------------------------------------------------------------------
*Excludes estimated investment income of $6.7 million in 1996 and $4.1
million in 1995 related to investment of profit repatriation funds retained
by AFLAC U.S.
============================================================================

The results continue to reflect slightly lower benefit ratios. This
trend is principally due to the mix of business shifting toward
accident/disability and hospital indemnity policies, which have lower
benefit ratios compared with the Company's other products. Management
expects future benefit ratios for some of the Company's supplemental
products to increase slightly due to the Company's ongoing efforts to
improve policy persistency by enhancing policyholder benefits. In addition,
potential minimum benefit ratio requirements by insurance regulators may
also result in an increase to these ratios.

18
At the same time, management expects the operating expense ratio,
excluding discretionary advertising expenses, to decline in the future due
to continued improvements in operating efficiencies. By improving
administrative systems and controlling other costs, management has been able
to redirect funds to national advertising programs without significantly
affecting the operating expense ratio. Management expects the pretax
operating profit margin, which was 8.9% for the year 1995 excluding the
effect of repatriation, to improve in 1996.

The increase in premium income was primarily due to an increase in new
sales over the last 12 months. New annualized premium sales rose
significantly in the first quarter, setting a quarterly record for new
business. New sales increased 15.5% to $77.9 million, surpassing the record
the Company set in the fourth quarter of 1995 of $74.3 million. The Company
continued to experience strong sales from new products, especially the
accident/disability plan, and from the Company's flagship product, cancer
expense insurance. New premium from payroll-deduction sales was up 19.9%
for the quarter. Management believes these sales results reflect a growing
need for supplemental insurance and the Company's strong market position.
Management expects new policy sales to increase by 10% to 15% for the year.

The increase in investment income was primarily due to the continued
cash flow from operations. During the first quarter, available cash flow
was invested at an average yield-to-maturity of 7.11% compared with 8.34%
during the first quarter of 1995. The overall return on average invested
assets, net of investment expenses, was up slightly for the first three
months of 1996 over 1995, increasing to 7.43% from 7.35%.


FINANCIAL ACCOUNTING STANDARDS BOARD'S STATEMENTS

The Company adopted SFAS No. 121, Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of, effective
January 1, 1996. This statement establishes accounting standards for the
impairment of long-lived assets, certain identifiable intangibles, and
goodwill related to (1) those assets to be held and used in the business,
and (2) for assets to be disposed of. There was no material effect on the
financial statements from the adoption of this new accounting standard.

SFAS No. 123, Accounting for Stock-Based Compensation, is effective for
1996. This statement provides a choice for accounting for employee stock
compensation plans. A company can elect to use the new fair-value-based
method of accounting for employee stock compensation plans, under which
compensation cost is measured and recognized in results of operations, or
continue to account for these plans under the current accounting standards.
Entities electing to remain with the present accounting method must make
disclosures of what net income and earnings per share would have been if the
fair-value-based method of accounting had been applied. The Company plans
to continue to account for employee stock options using the present
accounting method and include the required disclosures in the year end
financial statements.







19
ANALYSIS OF FINANCIAL CONDITION

Since December 31, 1995, the financial condition of the Company has
remained strong in the functional currencies. Due to the relative size of
AFLAC Japan, changes in the yen/dollar exchange rate can have a significant
effect on the Company's financial statements. The yen/dollar exchange rate
at the end of each period is used to convert yen-denominated balance sheet
items into U.S. dollars for reporting purposes. The exchange rate at March
31, 1996, was 106.35 yen to one U.S. dollar, 3.2% weaker than the exchange
rate of 102.95 as of December 31, 1995. Management estimates that the
weaker yen rate decreased invested assets by $555.2 million, total assets by
$708.6 million, and total liabilities by $690.8 million versus the amounts
that would have been reported based on the exchange rate as of December 31,
1995.

Fixed-maturity securities available for sale are carried at fair value.
Net unrealized gains of $2.1 billion on investments in fixed-maturity
securities at March 31, 1996 consisted of $2.2 billion in gross unrealized
gains and $56.8 million in gross unrealized losses. During 1996, net
unrealized gains decreased by $421.0 million, which was primarily due to the
increase in general-market interest rates in Japan and the United States.

Since December 31, 1995, total invested assets, including unrealized
gains on securities available for sale, have decreased $201.5 million, or
1.0%. AFLAC Japan invested assets decreased $319.8 million (1.7%), while
AFLAC U.S. invested assets decreased $12.2 million (.7%). Since December
31, 1995, total invested assets, excluding unrealized gains on securities
available for sale, have increased $210.1 million, or 1.2%. AFLAC Japan
invested assets increased $31.7 million (.2%), while AFLAC U.S. invested
assets increased $47.8 million (3.1%). The continued growth in assets
reflects the strength of the Company's primary business, the substantial
cash flows from operations, the record-breaking new annualized premium sales
by AFLAC U.S., and the substantial renewal premiums collected by AFLAC
Japan. Offsetting these positive factors was the previously mentioned
weaker yen/dollar exchange rate and a decrease in unrealized market gains.

Investments continued to consist of high-quality securities. AFLAC
invests primarily within the Japanese and U.S. fixed-maturity markets. The
Company uses specific criteria to judge the credit quality and liquidity of
its investments. The Company utilizes a variety of credit rating services
to monitor this criteria. The percentages of the Company's fixed-maturity
securities available for sale, at amortized cost by quality rating, as of
March 31, 1996, were as follows:

AAA 49.8%
AA 22.4
A 23.7
BBB 4.1
-----
100.0%

Private placement investments made up 23.4% and 20.3% of the Company's
total fixed-maturity securities available for sale as of March 31, 1996 and
December 31, 1995, respectively. AFLAC Japan has made investments in the
private sector to secure higher yields than 10-year Japanese government
bonds would have provided. At the same time, the Company has adhered to its
conservative standards for credit quality.

20
Policy liabilities decreased $280.8 million, or 1.4%, during the first
three months of 1996. AFLAC Japan decreased $321.9 million, or 1.8% (1.5%
increase in yen), and AFLAC U.S. increased $38.9 million, or 2.6%. The
weaker yen rate decreased reported policy liabilities by $585.9 million.
Other increases in policy liabilities are due to the addition of new
business and the aging of policies in force. The effect of SFAS No. 115
also caused a decrease in policy liabilities (see Note 3).

The income tax liability decreased by $112.5 million, or 8.1%, since
December 31, 1995. The decrease is primarily due to a tax payment in Japan
and the weaker yen.

Loan agreements provide for borrowings of up to $500 million in U.S.
dollars with interest at the London Interbank Offered Rate plus 25 basis
points or in Japanese yen with interest at the Tokyo Interbank Offered Rate
plus 25 basis points. Principal payments are payable annually over six
years beginning in July 1996. In August 1995, all outstanding borrowings
under the agreement, which were obtained in connection with the share
repurchase program, were converted from dollar-denominated to yen-
denominated amounts. During the first quarter the Company borrowed an
additional 13.1 billion yen ($125.9 million) in an arbitrage transaction and
invested the funds in U.S. dollar-denominated securities. At March 31,
1996, bank borrowings of 37.0 billion yen ($344.9 million) were outstanding.
The Company has entered into interest rate swaps with a notional amount that
approximates the unpaid principal. These swaps effectively change the
interest rate exposure from floating-rate to a fixed-rate of 2.74%. The
Company has also designated these yen-denominated borrowings as a hedge of
its net investment in AFLAC Japan for financial reporting purposes. The
Company's ratio of debt to total capitalization (debt plus shareholders'
equity, excluding the unrealized market gains on securities available for
sale) was 20.1% and 16.5% as of March 31, 1996 and December 31, 1995,
respectively.

AFLAC Japan uses short-term (usually seven days) security lending
arrangements to increase investment income with minimal risk. At March 31,
1996, the Company held Japanese government bonds as collateral for loaned
securities in the amount of $1.7 billion at market value. The Company's
security lending policy requires that the fair value of the securities
received as collateral be greater than or equal to 105% of the fair value of
the loaned securities as of the date the securities are loaned and not less
than 100% thereafter.

During the first quarter, AFLAC U.S. entered into foreign exchange
forward contracts in the amount of $76.9 million. These contracts reduce
foreign exchange risk on a portion of the profit repatriation from AFLAC
Japan expected in July 1996. At March 31, 1996, these contracts are in a
net gain position which is reflected in the unrealized foreign exchange gain
component of shareholders' equity.

The Company's insurance operations continue to provide the primary sources
of liquidity for the Company. Capital needs can also be supplemented by
borrowed funds. The principal sources of cash from insurance operations are
premiums and investment income. Primary uses of cash in the insurance
operations are policy claims, commissions, operating expenses, income taxes and
payments to the Parent Company for management fees and dividends. Both the
sources and uses of cash are reasonably predictable. The Company's investment
objectives provide for liquidity through the ownership of high-quality

21
investment securities.  AFLAC insurance policies are generally not interest-
sensitive and therefore are not subject to unexpected policyholder redemptions
due to investment yield changes. Also, the majority of AFLAC policies provide
indemnity benefits rather than reimbursement for actual medical costs and
therefore are not subject to the increasing risks of medical cost inflation.

The achievement of continued long-term growth will require growth in the
statutory capital and surplus of the Company's insurance subsidiaries. The
subsidiaries may secure additional statutory capital through various sources,
such as internally generated statutory earnings or equity contributions by the
Parent Company from funds generated through debt or equity offerings.
Management believes outside sources for additional debt and equity capital will
continue to be available for capital expenditures, business expansion, and
treasury share purchases.

Parent Company capital resources are largely dependent upon the ability of
the subsidiaries to pay management fees and dividends. The Georgia Insurance
Department imposes certain limitations and restrictions on payments of
dividends, management fees, loans and advances by AFLAC to the Parent Company.
In addition to restrictions by U.S. insurance regulators, the Japanese Ministry
of Finance (MOF) imposes restrictions on, and requires approval for, the
remittances of earnings from AFLAC Japan to AFLAC U.S. Payments are made from
AFLAC Japan to the Parent Company for management fees, and to AFLAC U.S. for
allocated expenses and remittances of earnings. Total funds received from AFLAC
Japan were $8.3 million in the first quarter of 1996 and $179.5 million and
$167.9 million in the full years 1995 and 1994, respectively. Profit
repatriations have been remitted annually from AFLAC Japan to AFLAC U.S. in
July. During the last two years, the MOF has developed solvency standards, a
version of risk-based capital requirements, as part of its long-term
deregulation process. For additional information on regulatory restrictions on
dividends, profit transfers and other remittances, see Note 10 of the Notes to
the Consolidated Financial Statements in the Company's annual report to
shareholders for the year ended December 31, 1995.

For information regarding proposed tax adjustments by the Internal
Revenue Service and pending litigation, see Note 5 of the Notes to the
Consolidated Financial Statements.

The board of directors approved a 14.9% increase in the quarterly cash
dividend from $.087 to $.10 per share. The second quarter cash dividend of
$.10 per share is payable on June 3, 1996, to shareholders of record at the
close of business on May 17, 1996.
















22
PART II.  OTHER INFORMATION

Item 1. LEGAL PROCEEDINGS

The Company is a defendant in various litigation considered to be in
the normal course of business. Some of this litigation is pending in
Alabama, where large punitive damages bearing little relation to the actual
damages sustained by plaintiffs have been awarded against other companies,
including insurers, in recent years. Although the final results of any
litigation cannot be predicted with certainty, the Company believes the
outcome of pending litigation will not have a material adverse effect on the
financial position of the Company.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Annual Meeting of the Shareholders was held on April 8, 1996.
Matters submitted to the shareholders were: (1) Election of 18 members to
the board of directors; (2) Ratification of the selection of auditors for
1996. The two proposals were approved by the shareholders.

A summary of each vote cast for, against or withheld, as well as the
number of abstention and broker non-votes, as to each such matter, including
a separate tabulation with respect to each nominee for office is as follows:

VOTES
-------------------------------------------------
Absten- With- Broker
For Against tions held Non-Votes
--------------------------------------------------
(1) Election of 18
members to the board of
directors:

Paul S. Amos 200,460,644 N/A N/A 354,993 129,551
Daniel P. Amos 200,526,244 N/A N/A 289,393 129,551
J. Shelby Amos, II 200,469,937 N/A N/A 345,700 129,551
Michael H. Armacost 200,509,313 N/A N/A 306,324 129,551
M. Delmar Edwards, M.D. 200,343,601 N/A N/A 472,036 129,551
George W. Ford, Jr. 200,202,751 N/A N/A 612,886 129,551
Cesar E. Garcia 199,412,775 N/A N/A 1,402,862 129,551
Joe Frank Harris 200,036,632 N/A N/A 779,005 129,551
Elizabeth J. Hudson 200,552,820 N/A N/A 262,817 129,551
Kenneth S. Janke, Sr. 200,552,147 N/A N/A 263,490 129,551
Charles B. Knapp 200,407,550 N/A N/A 408,087 129,551
Hisao Kobayashi 200,516,504 N/A N/A 299,133 129,551
Yoshiki Otake 200,533,522 N/A N/A 282,115 129,551
E. Stephen Purdom 200,551,714 N/A N/A 263,923 129,551
Barbara K. Rimer 200,508,075 N/A N/A 307,562 129,551
Henry C. Schwob 199,403,932 N/A N/A 1,411,705 129,551
J. Kyle Spencer 200,445,119 N/A N/A 370,518 129,551
Glenn Vaughn, Jr. 200,529,942 N/A N/A 285,695 129,551

(2) Ratification of
appointment of KPMG Peat
Marwick LLP as independent
auditors 200,279,381 338,412 327,395 N/A None


23
ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits:

3.0 - Bylaws of the Company, as amended.

27.0 - Financial Data Schedule (for SEC use only)

(b) Reports on Form 8-K:

There were no reports on Form 8-K filed during the quarter ended
March 31, 1996.

Items other than those listed above are omitted because they are not
required or are not applicable.










































24
SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.




AFLAC INCORPORATED




Date May 9, 1996 /s/ KRISS CLONINGER, III
------------------------ ---------------------------
KRISS CLONINGER,III
Executive Vice President;
Treasurer and
Chief Financial Officer




Date May 9, 1996 /s/ NORMAN P. FOSTER
------------------------ ---------------------------
NORMAN P. FOSTER
Executive Vice President,
Corporate Finance


























25
EXHIBITS FILED WITH CURRENT FORM 10-Q:

3.0 - ByLaws of the Company, as amended.

27.0 - Financial Data Schedule (for SEC use only).



















































26