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Philips - 20-F annual report


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As filed with the Securities and Exchange Commission on March 23, 1999

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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

Form 20-F
(Mark one)
[ ] REGISTRATION STATEMENT PURSUANT TO SECTION 12(b)
OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934
OR
[ x ] ANNUAL REPORT PURSUANT TO SECTIONS 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
OR
[ ] TRANSITION REPORT PURSUANT TO SECTIONS 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1998

Commission file number 2-20193

KONINKLIJKE PHILIPS ELECTRONICS N.V.
(Exact name of Registrant as specified in charter)

The Netherlands
(Jurisdiction of incorporation or organization)

Rembrandt Tower Amstelplein 1, 1096 HA Amsterdam, The Netherlands
(Address of principal executive office)

Securities registered or to be registered pursuant to Section 12(b) of the Act:
Title of each class Name of each exchange on which registered

Common shares - par value Dutch guilders New York Stock Exchange
(NLG) 10 per share

Securities registered or to be registered pursuant to Section 12(g) of the Act:
None

Securities for which there is a reporting
obligation pursuant to Section 15(d) of the Act:
Common Shares - par value Dutch guilders (NLG) 10 per share

(Title of class)

Indicate the number of outstanding shares of the issuer's classes of capital or
common stock as of the close of the period covered by the annual report:
Class Outstanding at December 31, 1998
Koninklijke Philips Electronics N.V.
Priority Shares par value NLG 5,000 per share 10 shares
Common Shares par value NLG 10 per share 368,494,824 shares

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days.

Yes _ X _ No ____

Indicate by check mark which financial statement item the registrant has
elected to follow.

Item 17 __ Item 18 _ X _

Name and address of person authorized to receive notices and communications from
the Securities and Exchange Commission:

Donald C. Walkovik, Esq.
Sullivan & Cromwell
125 Broad Street
NEW YORK, NEW YORK 10004
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<TABLE>
<CAPTION>

TABLE OF CONTENTS
Page

<S> <C>
EXCHANGE RATES/INTRODUCTION 3

Item

1. DESCRIPTION OF BUSINESS 4

2. DESCRIPTION OF PROPERTY 12

3. LEGAL PROCEEDINGS 12

4. CONTROL OF REGISTRANT 12

5. NATURE OF TRADING MARKET 12

6. EXCHANGE CONTROLS AND OTHER LIMITATIONS AFFECTING SECURITY
HOLDERS 13

7. TAXATION 13

8. SELECTED CONSOLIDATED FINANCIAL DATA 15

9. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS 19

9A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS 19

10. DIRECTORS AND OFFICERS OF REGISTRANT 19

11. COMPENSATION OF DIRECTORS AND OFFICERS 19

12. OPTIONS TO PURCHASE SECURITIES FROM REGISTRANT OR SUBSIDIARIES 20

13. INTEREST OF MANAGEMENT IN CERTAIN TRANSACTIONS 21

14. DESCRIPTION OF SECURITIES TO BE REGISTERED 21

15. DEFAULTS UPON SENIOR SECURITIES 21

16. CHANGES IN SECURITIES AND CHANGES IN SECURITY FOR REGISTERED
SECURITIES 21

18. FINANCIAL STATEMENTS 21

19. FINANCIAL STATEMENTS AND EXHIBITS 21



</TABLE>

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EXCHANGE RATES

In this report amounts are expressed in Dutch guilders
("guilders" or "NLG") or in US dollars ("dollars", "US $" or "$").

Unless otherwise stated, for the convenience of the reader the
translations of guilders into dollars appearing in this report have been
made at the balance sheet rate on December 31, 1998 (US $ 1 = NLG 1.89).
This rate is not materially different from the Noon Buying Rate in New
York City for cable transfers in foreign currencies as testified for
customs purposes by the Federal Reserve Bank of New York (the "Noon
Buying Rate") on such date (US $ 1 = NLG 1.8770).

The following table sets forth, for the periods and dates
indicated, certain information concerning the exchange rate for US
dollars into Dutch guilders based on the Noon Buying Rate:

<TABLE>
<CAPTION>
Calendar period Period End Average (1) High Low
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(NLG per US $ 1)
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<S> <C> <C> <C> <C>
1994 1.7344 1.8184 1.9720 1.6675
1995 1.6025 1.6064 1.7475 1.5260
1996 1.7271 1.6823 1.7560 1.6075
1997 2.0278 1.9585 2.1177 1.7300
1998 1.8770 1.9825 2.0890 1.8142
1999 (through March 18) 2.0052 1.9706 2.0359 1.8657
</TABLE>


(1) The average of the Noon Buying Rates on the last day of each month
during the period.

See also Item 8: "Selected Consolidated Financial Data".

Philips publishes its financial statements in guilders while a
substantial portion of its assets, earnings and sales are denominated in
other currencies. Philips conducts its business in more than 50 different
currencies.

INTRODUCTION

In order to utilize the "Safe Harbor" provisions of the United
States Private Securities Litigation Reform Act of 1995, Philips is
providing the following cautionary statement. This document contains
certain forward-looking statements with respect to the financial
condition, results of operations and business of Philips and certain of
the plans and objectives of Philips with respect to these items. In
particular, among other statements, certain statements in Item 1
"Description of Business" with regard to management objectives, market
trends, market standing, product volumes and business risks, the
statements in Item 3 "Legal Proceedings", the statements in Item 9
"Management's Discussions and Analysis of Financial Condition and Results
of Operations" with regard to trends in results of operations, margins,
overall market trends, risk management, exchange rates, matters relating
to year 2000 issues and matters relating to the introduction of the euro
and Item 9A "Quantitative and Qualitative Disclosures about Market Risks"
are forward-looking in nature. By their nature, forward-looking
statements involve risk and uncertainty because they relate to events and
depend on circumstances that will occur in the future. There are a number
of factors in addition to those matters set forth in the context of the
forward looking statements that could cause actual results and
developments to differ materially from those expressed or implied by
these forward-looking statements. These factors include, but are not
limited to, levels of consumer and business spending in major economies,
changes in consumer tastes and preferences, the levels of marketing and
promotional expenditures by Philips and its competitors, raw materials
and employee costs, changes in future exchange rates and interest rates,
changes in tax rates and future business combinations, acquisitions or
dispositions, and the rate of technical changes. Market share estimates
contained in this report are based on outside sources such as specialized
research institutes, industry and dealer panels, etc. in combination with
management estimates.

Specific portions of Philips' Annual Report 1998 to
Shareholders are incorporated by reference in this report on Form 20-F to
the extent noted herein.


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ITEM 1 DESCRIPTION OF BUSINESS

THE STRUCTURE OF THE PHILIPS GROUP

The following information is important for understanding the
structure of the Philips group ("Philips" or the "Group").
Koninklijke Philips Electronics N.V. (the "Company" or "Royal
Philips Electronics") is the parent company of Philips. Its shares are
listed on the Amsterdam Stock Exchange, the New York Stock Stock
Exchange, the London Stock Exchange and on several other stock exchanges.
The management of the Company is entrusted to the Board of Management
under the supervision of the Supervisory Board. The Group Management
Committee, consisting of the members of the Board of Management, certain
chairmen of product divisions and certain key officers, is the highest
consultative body to ensure that business issues and practices are shared
across Philips and to define and implement common policies. Members of
the Board of Management and the Supervisory Board are appointed by the
Annual General Meeting of Shareholders on the recommendation of the
Supervisory Board and the Meeting of Priority Shareholders. See Item 4:
"Control of Registrant". The other members of the Group Management
Committee are appointed by the Supervisory Board. The general management
of Philips' worldwide operations has been historically centered in
Eindhoven, the Netherlands. However, in the first half of 1998 part of
the Board of Management moved to Amsterdam, the Netherlands. The
activities of the Philips group are organized in product divisions which
are responsible for the worldwide business policy. Philips has
manufacturing and sales organizations in over 60 countries. Products,
systems and services are delivered in the fields of lighting, consumer
electronics, domestic appliances and personal care, components,
semiconductors, medical systems, business electronics and information
technology.

BUSINESS OF PHILIPS

Since it started its activities in 1891, Philips has grown from
a small incandescent lamp factory to a widely diversified multinational
group of companies, engaged primarily in the manufacture and distribution
of electronic and electrical products, systems and equipment, as well as,
information technology services.
Philips is engaged in a fundamental review of its portfolio of
businesses, which started in the course of 1996. At present, rather than
acquiring businesses in new areas, Philips is focusing on the
strengthening of its existing core activities, including through the use
of selected acquisitions, and the disposal of activities that are
under-performing and not essential from a strategic viewpoint. A few
examples are the sale of Philips' 75% equity interest in PolyGram N.V.,
the disposition of Philips' conventional (non-ceramic) Passive Components
business group, the sale of Philips Car Systems the reduction of Philips'
involvement in the German consumer electronics company Grundig AG, the
streamlining of Philips' media portfolio, the divestiture of the data
communication activities (for a further description see "Product Sectors
and Principal Products").
In the course of 1996, Philips undertook a major review of its
governance model, i.e. the organizational systems, procedures and
structure by which the Group is managed. This review started at the
corporate headquarters where the corporate staff has been refocused on a
limited number of corporate functions and core processes, whereas the
corporate services have been refocused on a few shared activities. As
part of the new governance model a new set of performance processes, such
as a rigorously applied budgeting system and monthly performance review,
were developed. In the course of 1997, the new governance model was
introduced at the level of businesses, product divisions, regions and
countries. The key part of this model was to streamline corporate
departments and decentralize decision-making.
In addition to streamlining its portfolio of businesses and
management, Philips engaged in a comprehensive review of its strategy and
portfolio, involving the field of high-volume electronics - televisions,
audio systems, telephones and PCs and PC-related equipment. Philips has
decided to focus on high-volume electronics because the businesses in
this field are strongly interrelated through brand, technologies,
manufacturing and sales channels and already generate one third of
Philips' total sales. That is why, as of January 1, 1998, Philips has
grouped together the relevant operations of Sound & Vision, Philips
Consumer Communications and Business Electronics into a single Consumer
Electronics organization, and created a new Business Electronics division
to coordinate business and professional applications. Given that the
technologies of TV, audio, telecommunications and computing are
increasingly converging, these combinations are appropriate. It is
expected that they will capitalize on the strength of the Philips brand
and make new business generation easier, market intelligence more
coordinated and time-to-market shorter.
With this new strategy, Philips is changing the way it thinks
about products. Traditionally, the Company has tended to think in terms
of the technological expertise it possesses and how it can apply that
expertise. Now it is thinking about products in terms of where and how
they are used. Accordingly, the new Consumer Electronics organization
will be concentrating on developing video and audio entertainment and
telecommunications products for two domains of everyday life, Home and
Away. Home will center on the TV, with the addition of exciting new
functions. Away will cover mobile communications, entertainment and
computing.


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Besides high-volume electronics, there are other very
important building blocks that make up the Company. The Semiconductors
and Components divisions play a crucial role, both as internal suppliers
and through their leading positions on the external market. The capital
expenditures required in this field place considerable demands on
management in terms of ensuring adequate returns by means of flexible and
cost-effective operations. See "Recent developments" below.
The other building blocks include the Lighting division, a
world leader with relatively consistent returns and cash flow in which
Philips will continue to invest, Medical Systems and Domestic Appliances
and Personal Care. The Company wants to extend Medical Systems' business
scope with new diagnostic modalities and clinical solutions and services.
In the case of Domestic Appliances and Personal Care, Philips wishes to
see this division grow in the personal care field by offering new
functionalities and an enhanced emotional appeal to the consumer.
In the area of information technology services, Philips will
continue to build Origin while monitoring closely the added value and
rate of return offered by this business.
Aggressive and able competition is encountered wordwide in
virtually all of Philips' business activities. Competitors range from
some of the world's largest companies offering a full range of products
to small firms specializing in certain segments of the market. In many
instances, the competitive climate is characterized by rapidly changing
technology that requires continuing research and development commitments
and by capital-intensive needs to meet customer requirements. Also, the
competitive landscape is changing as a result of increased alliances
between competitors.

Recent developments

Philips announced on March 4, 1999 that it had commenced a
cash offer to acquire all of the outstanding common shares of VLSI
Technology, Inc. in the USA at a price of US $ 17 per share, totaling an
amount of approximately US $ 777 million.

Product Sectors and Principal Products

In 1998, Philips changed its product sector reporting to
comply with the new requirements of Statement of Financial Accounting
Standard No. 131, issued by the Financial Accounting Standards Board of
the United States. As a consequence, the related activities are grouped
together into seven product sectors based on similar markets and the use
of similar technologies. The product sectors are as follows: Lighting,
Consumer Products, Components, Semiconductors, Professional, Origin and
Miscellaneous.
For a description of the changes, and data related to
aggregate sales, segment revenues and income from operations, see Note
26: "Information relating to product sectors and geographic areas" on
pages 119 through 127 of the 1998 Annual Report incorporated herein by
reference. For a discussion of revenues and income from operations of the
product sectors, see Item 9: "Management's Discussion and Analysis of
Financial Condition and Results of Operations". For a discussion of
recent acquisitions and alliances, see also "Cooperative Business
Activities and Unconsolidated Companies" under Item 1.

Lighting

Philips has been engaged in the lighting business since 1891
and is a leader in the world market for lighting products with recognized
expertise in the development and manufacture of lighting products. A wide
variety of applications is served by a full range of incandescent and
halogen lamps, compact and normal fluorescent lamps, automotive lamps,
high-intensity gas-discharge and special lamps, QL induction lamps,
fixtures, ballasts, lighting electronics and batteries. Lighting products
are manufactured in facilities worldwide.
Philips' worldwide presence in the lighting market has given
it a strong international position in lighting projects, both in design
and full-scale turn key project installation. These activities require
sophisticated expertise and help Philips to maintain its leading position
in the professional lighting market.
Philips Lighting's policy of leadership in innovation
continues to bring rewards in the marketplace. Philips is the market
leader in Xenon headlamps, which were introduced in 1997 and are
achieving increasing penetration in the upper end of the market.
Providing superb illumination of the road, these lamps dramatically
improve road safety and driver comfort.

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With Mercedes Benz, Philips is also developing a new
high-performance signaling system that will last the car's entire
lifetime, cut fuel consumption and enhance styling.
Philips position as a supplier of headlights to the car
industry is very strong in Japan, where Philips is the market leader, and
Philips is rapidly establishing a full global presence in this field.
Another innovation is the UHP (Ultra High Power) lamp which is applied in
LCD projectors of leading companies for applications such as business
presentations and large-screen consumer TVs. UHP will also increase the
application possibilities of fiber-optic lighting. Philips Lighting's new
PowerLife battery gives more power and longer life than conventional
alkaline batteries. Advanced graphite technology is the key to
PowerLife's success in answering consumer demand for batteries which
perform better in "high-drain" products.
Philips Lighting is concentrating on developments in the
design of electronic lighting products, which play an increasingly
important role in allowing better integration of fixture, ballast and
lamp. The use of electronics permits the design of lighting products with
improved quality and reduced size, weight and energy consumption. Major
benefits for the end-user include flexibility and comfort. Philips
Lighting is the market leader in light-regulating control gear for
fluorescent lamps.
In response to the greater demand for more efficient light
sources and lighting systems, Philips has emphasized among other things
the development of more energy-efficient lighting products and projects.
In addition to the TL5 system, these include a range of electronic
compact fluorescent lamps, Lighting Management Systems, as well as QL
induction lamps, which are increasingly being used in general lighting
applications.
Philips Lighting is also conscious of the problem of hazardous
waste. The small-diameter TL5 fluorescent lamp combines energy efficiency
with a low mercury content. The low-mercury ALTO(TM) technology - the
first to comply with the relevant US environmental protection legislation
- is meeting with considerable success.
In Europe, the TLD Super 80 Generation fluorescent lamps are
now recyclable, minimizing end-of-life disposal problems and the burden
on the environment, while the outstanding performance of the series is
not appreciably affected.
This technology enables virtually complete recycling of the lamp
materials.
Six of the ten stadiums staging the 1998 World Cup soccer
finals in France were lit by Philips' highly versatile ArenaVision
systems - demonstrating once more the company's global leadership in
sports floodlighting. ArenaVision is specially designed for today's more
dramatic, theatrical approach to sports events. While offering optimal
low-glare conditions for players, it provides both spectators and TV
audiences with more realistic action by creating accents and preserving
natural colors.
In recent years Philips Lighting has completed a number of
strategic acquisitions and joint ventures, seeking to strengthen its
presence in the historically faster-growing areas of the world, such as
the Asia-Pacific region and Eastern Europe. The most recent acquisitions
include, in Poland, the Farel Mazury luminaire operation and Polam
Pabianice, which promises new opportunities for Philips Lighting's
automotive business in Europe. In 1997, Philips and Hewlett-Packard
established a joint venture company, LumiLeds Lighting B.V., for the
development, manufacture and marketing of LED-based lighting products.
The joint venture will initially focus on the integration of solid-state
light-emitting diodes (LEDs) into lighting modules for colored-lighting
applications.
In 1997, the new organization of Philips Lighting worldwide
became effective. This consists of five integrally responsible
businesses: Lamps, Luminaires, Automotive, Lighting Electronics & Gear,
and Batteries. Each of these is given complete control over all its
processes. Philips Lighting is also shortening the time to market. In
1998 the company began implementing a program called BEST - Business
Excellence through Speed and Teamwork. This involves a push forward on
three fronts: focusing even more closely on business priorities,
increasing the capability of our primary business processes, and
stimulating better teamwork. Philips sees continued growth potential,
with special opportunities in areas such as energy-saving lighting and
technologically advanced lighting applications.



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Consumer Products

This sector comprises the divisions Consumer Electronics and
Domestic Appliances and Personal Care.

The Consumer Electronics division encompasses all
Philips-branded products in the fields of audio, television, video
equipment, PC peripherals and communications. The division retained its
No. 3 position in the global market for audio and video products in 1998
and its No. 2 position in Europe. Philips has a leading role in the
development of flatscreen and widescreen television sets featuring the
16:9 format. Philips is increasingly focusing on new digital consumer
applications and products which exploit the convergence of audio and
video technologies with telecommunications and information technology.
The Consumer Electronics division is a pioneer in, for instance, Digital
TV, a medium that brings a new dimension to home entertainment, offering
a wider choice of channels, true widescreen pictures, optimum sound
quality and interactive services. The division has launched Digital TV in
the UK and introduced a widescreen rear-projection HDTV set in the US.
Philips markets audio systems, portable audio products,
speakers and accessories under the Philips name, as well as high-end
audio products and systems under the Marantz brand. Philips was
instrumental in the revolution unleashed by CD Audio, which now has an
installed base of some 700 million units worldwide, and continues to play
a leading role in the development of related standards such as DVD, CD
Recordable and CD ReWritable.
In the US, Philips runs a DVD-video rental program together
with Blockbuster.
In Europe, Philips and Warner Home Video have launched a joint
marketing effort focusing on DVD-Video as the ultimate medium for a
cinema-style viewing and listening experience in the home. A full-length
feature movie fits onto a single DVD-Video disc. Philips' latest CD
Recorders allow you to hear your choice of music as you really want to.
With the dual-deck CDR 765, you can make your own personal CDs without
the need for a second CD player.
In the field of PC Peripherals, Philips is -- in volume
terms -- the world's No. 2 and Europe's No. 1 supplier of computer
monitors. Philips makes not only a full range of CRT monitors, but also
LCD monitors and Net displays (monitors with a built-in processor and
video card). The world leader in PC video cameras and observation
systems, Philips also markets USB peripherals, optical data storage
products and multimedia sound systems, LCD projectors and input devices
for the PC. Wireless interconnectivity for home networking will be a key
focus for the coming years.
Philips develops, manufactures and markets a wide range of
consumer communications products, including cellular, corded and cordless
phones. In volume terms, Philips is one of Europe's leading providers of
corded and cordless phones and answering machines. For the future, the
main focus of cellular wireless products is on GSM technology, which
represents 65% of the global cellular market. Meanwhile, development
continues on third-generation digital mobile phone technology, involving
the deployment of wideband wireless networks which will provide consumers
with voice, data and multimedia services on their phones.
On October 1, 1997 Philips (60%) and Lucent Technologies (40%)
formed a joint venture for mobile communications comprising the Philips
Consumer Communications business and the Lucent Consumer Products
division. Despite ambitious plans for break-even results in the second
half of 1998, PCC continued to incur substantial losses and consequently
the joint venture was dissolved on September 27, 1998. Ambitions for the
remaining activities have been scaled back and the product offering
streamlined.
The division also markets handheld PCs. In 1998, Philips
introduced the Nino 300, a small, pen-based companion featuring the
Windows CE operating system. The Nino 300 has a sleek, ergonomic design
and features one-handed operation, full handwriting recognition and voice
command and control. The Nino 300, the natural extension of the Philips
Velo handheld PC, is geared towards data retrieval, data reference and
communications and synchronizes automatically with the user's host PC.

The Domestic Appliances and Personal Care division includes
home comfort and kitchen appliances, shavers and other personal care
products. Philips produces the Philishave, a dry shaver which is based on
the Philips-invented rotary shaving technique. The division is the world
market leader in dry shaving with leading positions in Europe, Latin
America and the United States. Other personal care products include
female depilatory products, skin care, dental care, haircare, fitness and
sun care products.
Philips provides products for all stages of food preparation,
such as mixers, blenders, food processors and kitchen machines, toasters,
coffee makers, deep fryers, grills, table-top cooking and general kitchen
appliances. Philips manufactures and markets vacuum cleaners, irons, air
cleaners and heating appliances. The division holds the world No. 2
position in ironing. Domestic appliances and personal care products are
sold under the Philips brand and other brand names.

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Philips has long been successful on the US market under the
brand name Norelco and will continue to use this brand name for the male
shaving and grooming products. To further boost growth, Philips
introduced the Philips brand name there in 1998, with the focus on body
beauty and health. The first product to be launched under the Philips
name was the Natura hairdryer with an infrared heat-sensor. Philips has
also started re-launching products formerly sold under the Norelco brand
name as Philips products.

Components

Philips Components is a main supplier of components and
sub-systems, both to third parties and to Philips. The division produces
a broad range of products such as picture tubes, liquid crystal displays
(LCDs), ceramic and ferrite products, optical storage and general system
components. Philips is the world's No. 1 manufacturer of color picture
tubes for televisions and monitors, market leader in modules for
CD-ReWritable (CD-RW) and Video CD, and a major supplier of flat
displays. Philips is also an important producer of customized key
components sub-systems.
It has major production facilities in Europe, the United
States, Latin America and the Asia Pacific region. Based on world-class
technology and customer knowledge, Philips Components provides a
competitive advantage for Original Equipment Manufacturers (OEMs) in the
consumer electronics, electronic data-processing, telecommunications and
automotive industries. Philips Components has initiated a strategic
refocus on innovative products for these markets, exploiting the
synergies available within Philips and, where necessary, entering into
alliances to access the required competences. In 1998, this led to an
agreement on the divestiture of the Non-Ceramic Passive Components
business, which transaction was completed in January 1999.
In 1997 a majority shareholding was established in Hua Fei
Colour Display Systems Co. Ltd. in Hua Fei, China; the financials of this
joint venture are consolidated as from January 1, 1997. On April 1, 1998,
Philips increased its ownership in Hosiden and Philips Display Corp., a
joint venture in Japan for the development, production and sale of active
matrix LCDs, from 50% to 80%. As from the same date, Hosiden and Philips
Display Corp. is reported as a consolidated company.
In the area of large-display, the PALC (Plasma Addressed
Liquid Crystal) technology, has been developed in conjunction with Sharp
and Sony and offers high brightness, excellent daylight contrast and a
wide viewing angle. These characteristics make it ideally suited to
wall-hanging digital and multimedia TV and other applications in bright
ambient lighting conditions. Together with Pioneer, Philips is also
working on the next generation of Plasma Display Panel (PDP) technology,
one of the most promising technologies for large flat displays.

Semiconductors

Philips Semiconductors is a leading supplier of integrated
circuits (ICs) and discrete semiconductors for applications in consumer,
telecommunication, multimedia and automotive electronics. Ranking No. 8
in the world and No. 4 in Europe, the division has a significant market
position with chipsets for TV, audio, wired and wireless telephony,
computer monitors, desk-top video and PC peripherals and is world leader
in one-chip TV circuits. The division's products are supplied to a large
customer base worldwide, including leading multinational corporations.
Philips' Silicon Systems Platform approach takes the concept of
integration - the `system on a chip'- one step further. It involves
creating platforms geared to specific applications and markets (e.g.,
digital video or digital communication). On the basis of a well chosen
architecture, high-quality blocks and modules can be used and re-used
quickly and reliably in various combinations. In this way, Philips
provides clients with total solutions based on cost-effective and
easy-to-use `toolkits'.
Major production facilities are located in Europe, the United
States and Asia. Philips, Taiwan Semiconductor Manufacturing Company
(TSMC) and EDB Investments are together investing US $ 1.2 billion in a
new chip factory in Singapore. This will enable the company to benefit
from the forecast growth in demand for logic chips for consumer
electronics and communications applications toward the end of 2000. The
factory will produce the latest type of chip, with circuits as thin as
0.25 micron (1/400th of the thickness of a human hair).


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Professional

This sector comprises two divisions: Medical Systems and
Business Electronics.

Philips Medical Systems ranks among the top three diagnostic
imaging companies in the world. The company offers healthcare providers a
full range of innovative imaging modalities - including x-ray, computed
tomography, magnetic resonance and ultrasound systems as well as imaging
IT solutions. Using the IT systems, imaging departments can become
completely digital, with improved access to images and seamless
integration with hospital-wide IT networks. Services include management
consultancy, training and technical services to help hospitals operate
more efficiently and cost-effectively.
Philips has technology agreements with Hewlett Packard and
Analogic Corporation of the United States and Hitachi Medical Corporation
of Japan for the development, production and sale of medical equipment.
Philips Medical Systems, already the world leader in x-ray
imaging systems, has significantly strengthened its position in the field
of diagnostic imaging with the acquisition of ATL Ultrasound as per
October 1, 1998. This company is one of the leaders in ultrasound imaging
systems - one of the fastest growing sectors of the market - and the
clear leader in all-digital ultrasound systems. The quality of its
products and their performance is widely recognized, and its leading
ultrasound product has been selected by NASA for use in the international
space station scheduled to become operational in 2001. Demand for
diagnostic imaging products and services is expected to continue to grow
as new markets emerge and advances are made in functionality, e.g.
through the further integration of IT solutions.

The Business Electronics division focuses on the
business-to-business sector, digital information distribution being the
principal area of activity. The market for Business Electronics products,
software and services in the fields of digital video and natural speech
recognition is expected to grow substantially in the near future, as
voice, video and data communication technologies converge. Philips also
expects their scope to extend gradually into the consumer market: that is
why Philips sees its business units in this field as not only creating
value in their own right, but also serving as a breeding ground for new
high-volume electronics products. Philips is currently the world's No. 2
supplier of digital video-communication systems, which includes digital
set-top decoders.
The businesses in analytical x-ray, optical metrology,
electron microscopes and electronic manufacturing technology provide
smart R&D and manufacturing solutions for the semiconductor industry
based on the knowledge of materials science.
By providing sophisticated communication, security, lighting and
control systems, Philips helps customers to create intelligent
infrastructures and turnkey solutions. Demand for such intelligent
infrastructures is growing due to the needs of emerging markets and the
increasing sophistication of software. Philips is also applying the
know-how to create office/home networking solutions, including faxes and
desktop video-conferencing systems.
In August 1998, Philips Business Electronics acquired Active
Impulse Systems (AIS) of Natick, Massachussets (USA). AIS is a
semiconductor metrology equipment manufacturer with a strong reputation
for the development of leading-edge opto-acoustic technology products in
the growing field of thin film metrology.
On December 3, 1998, it was announced that FEI Company, a
majority owned subsidiary of Philips Business Electronics, and Micrion
Corporation have signed an Agreement and Plan of Merger. Philips has the
option to purchase additional newly issued shares to maintain its
majority shareholder position in FEI Company.

Origin

Origin (in which Philips holds a 88% majority interest)
provides the full spectrum of information technology services for global
corporations through its presence in over 30 countries around the world
and is ranked No. 3 in Europe. Its customer base includes over 100 of the
world's Fortune 500 companies. Origin has strategic partnerships with
SAP, Baan and QAD, the acknowledged leaders in the field of Enterprise
Resource Planning (ERP) software. Thanks to its considerable experience
and expertise in this field, Philips Origin is also able to offer
advanced ERP full-life-cycle solutions incorporating supply chain
management and electronic relationship management.


9
10

Companies are finding it increasingly important to coordinate
their business activities with those of their suppliers, their customers
and even, in some cases, their customers' customers. Origin assists
clients in implementing this rapidly evolving concept, known as the
`extended enterprise'. Origin provides, operates and manages the complex
technical environments necessary to support the full ERP life cycle. This
includes global data centers, helpdesks and communications networks.
Origin also installs, operates and modifies both the ERP and follow-on
supply-chain application software.
Additionally, Origin provides consulting services in the
design and development of software applications, as well as sophisticated
transformational consulting, where the implementation of the supporting
information technology is secondary to the change in the business itself.
Philips welcomes the opportunity to learn together with our customers and
to share its understanding of the new extended enterprise. From this
solid base, Philips expects to continue to develop innovative ways of
delivering full life-cycle support for ERP and Supply Chain Management
environments. In 1997 Origin formed a strategic alliance with the then
Price Waterhouse, a leading global professional services and consulting
firm. Philips and Price Waterhouse signed a Letter of Intent to
investigate the possibility of Price Waterhouse acquiring an interest in
Origin. In February 1998, it was announced that the parties had not been
able to agree terms for Price Waterhouse to acquire a minority interest
in Origin. However, the strategic business relationship is being
continued.

Miscellaneous

This sector comprises various ancillary businesses, including
Philips Research, Corporate Patents & Trademarks, Philips Design, Hearing
Instruments, Philips Machinefabrieken, Philips Plastics and Metalware
Factories.

Philips Plastics and Metalware Factories, a group of 13
operating companies predominantly located in Europe, is engaged in the
development and production of plastic and metal components. The printed
circuit board activities that belong to the group have been divested.

Philips Machinefabrieken manufactures customer-specific
machinery, tools and precision components for high-quality professional
equipment.

Research and Development

Management believes that continuous efforts to establish a
strong performance in the field of research and development activities
are of the utmost importance to Philips in order to preserve and
strengthen the competitive position Philips now holds in the various
markets.
Philips continuously adapts its research and development
strategy. To provide a direct response to the needs of the market,
Philips has in recent years adopted a more product-oriented approach to
research and development, with expenditures directed at projects with
more apparent short-term commercial prospects. In addition, projects with
a mid-term range are agreed upon with the product divisions to secure an
innovative product offering a few years from now. With a view to the
longer term, Philips will seek to establish more research alliances with
the academic world. Also, Philips believes that the geographic spread of
research and development activities is increasingly determined by the
technological capabilities offered by countries and regions. These
capabilities are influenced by industrial policies which will
increasingly determine the geographic allocation of Philips' resources
and its policy with regard to alliances. This change in strategy for
research and development activities is designed to enhance the
effectiveness of expenditures in this area.
In recent years, Philips has placed greater emphasis on
research projects that are relevant to the entire group, while the main
responsibility for the development of products and production methods in
Philips currently lies with the product divisions, which have at their
disposal development laboratories and implementation departments in 25
countries throughout the world. Approximately 20,500 employees are
engaged in advanced development, product development and in the
development of production methods and equipment. In addition,
approximately 3,000 employees work in Philips' corporate research
laboratories. Exploratory research and research leading to the conception
of new products and technologies is carried out in four corporate
laboratories in Europe, one in the United States and one in Taiwan.


10
11



Product development laboratories and the manufacturing
operations are supported by the Center for Manufacturing
Technology. This organization has its headquarters in Eindhoven and
regional support centers in the Asia Pacific region and in the USA.
In the USA, this center also provides pilot line facilities for
advanced products. As a highly professional organization of over
900 employees, the Center for Manufacturing Technology is specialized
in the innovation and improvement of production processes,
improvement in the Product Creation Process and has the capability to
develop specialized advanced production equipment. The Center also
gives corporate level support in the field of standardization
issues and in the preparation of corporate environmental policy.
The achievements of Philips' laboratories in the fields of
lighting, consumer electronics, optics, magnetics, mechanics and
information technology have been of global significance. Achievements in
research and/or development by Philips alone or, in certain
circumstances, in cooperation with others, include flat-panel displays,
lighting electronics, speech recognition and dialogue systems, optical
and magnetic recording (DVD and DigaMax), low-power electronics (new
batteries and asynchronous IC design), IC technology and others.
Philips participates in various European research and
development projects such as the projects for submicron IC technology
(MEDEA), information technology and telecommunications (ACTS). In the
United States, Philips has played a role in the "Grand Alliance"
developing a fully digital high-definition television system for
terrestrial broadcasting. The standard has now been adopted by the FCC,
and the path has been cleared to launch a service in 1998. This event
will usher in a new generation of fully digital television receivers, and
a major opportunity for Philips.
Philips has a strong IPR position consisting of approximately
60,000 patent rights, registered trademarks and design rights and a
substantial number of license agreements. In 1998, Philips filed over
1,300 new patent applications and more than 1,000 worldwide patent
families based upon the new patent filings of 1997. Although many of
Philips' patents and licenses are significant, none is individually
material to Philips' business as a whole. Patent protection is extremely
important to Philips' operations. It expends significant resources to
protect its intellectual property rights and intellectual property
licenses.

COOPERATIVE BUSINESS ACTIVITIES AND UNCONSOLIDATED COMPANIES

The information set forth under the heading "Cooperative
business activities and unconsolidated companies" on pages 52 and 53 of
the 1998 Annual Report of the Company, is incorporated herein by
reference.

EMPLOYMENT

The information set forth under the heading "Employees" on
pages 63 and 64 of the 1998 Annual Report of the Company, is incorporated
herein by reference.

MILLENNIUM

Philips' business activities may suffer from the unanticipated
impact of year 2000 issues, including the failure of products from major
suppliers to function properly in the year 2000. For a more detailed
discussion of these issues and Philips' state of preparedness, see pages
135 through 138 of the 1998 Annual Report incorporated herein by
reference.


11
12

ITEM 2 DESCRIPTION OF PROPERTY

Philips' manufacturing facilities, warehouses and office
facilities are mostly located in the Netherlands, the rest of Europe, the
Far East and the United States and Canada. These plants are generally in
good condition and adequate for the manufacturing requirements of
Philips. The geographic allocation of assets employed as shown in Note
26: "Information relating to product sectors and geographic areas" on
pages 119 through 127 of the 1998 Annual Report and incorporated herein
by reference is generally indicative of the location of manufacturing
facility.

ITEM 3 LEGAL PROCEEDINGS

Philips is involved in proceedings concerning environmental
problems including proceedings relating to the closure of discontinued
chemical operations and the clean-up of various sites, including
Superfund sites, in the United States. The potential costs related to
these proceedings and the possible impact thereof on future operations
are uncertain. However, based on current information, management does not
believe, that the outcome of these matters or other litigation incidental
to its extensive international operations and involving, among other
matters, competition issues and commercial transactions, will result in a
liability which would have a material adverse effect on the consolidated
financial position and results of operations of Philips at December 31,
1998.

ITEM 4 CONTROL OF REGISTRANT

The information required by this Item is incorporated by
reference herein on pages 139 through 141 of the 1998 Annual Report.

As of March 2, 1999, no person is known to the Company to be
the owner of more than 10% of its Common Shares.

ITEM 5 NATURE OF TRADING MARKET

The Common Shares of the Company are listed on the Amsterdam
Stock Exchange, on fourteen other European stock exchanges and on the New
York Stock Exchange. The principal markets for the Common Shares are the
Amsterdam, New York and London Stock Exchanges.
The following table shows the high and low sales prices of the
Common Shares on the Amsterdam Stock Exchange as reported in the Official
Price List of the Amsterdam Stock Exchange and the high and low sales
prices on the New York Stock Exchange:

<TABLE>
<CAPTION>
AMSTERDAM NEW YORK
STOCK EXCHANGE (NLG) STOCK EXCHANGE (US $)
----------------------- ---------------------
High Low High Low
------------------------------------------------------------------------------------------------------------

<S> <C> <C> <C> <C> <C>
1997 1st quarter 94.70 67.90 48 7/8 39
2nd quarter 144.00 81.50 73 3/4 43 1/4
3rd quarter 177.00 136.70 84 1/2 69 9/16
4th quarter 178.80 111.00 88 7/8 54 1/8

1998 1st quarter 162.50 112.50 78 1/4 54 7/16
2nd quarter 204.30 148.50 102 7/8 71
3rd quarter 193.00 79.60 94 13/16 42
4th quarter 135.80 81.20 71 5/16 44 5/8

1999 1st quarter
(through March 2) 153.71 124.62 80 7/16 67 5/8
</TABLE>


12
13



The Common Shares are held by shareholders worldwide in bearer
and registered form. Outside the United States, shares are held primarily
in bearer form. As of March 2, 1999, approximately 74% of the Common
Shares were held in bearer form. In the United States shares are held
primarily in the form of registered Shares of New York Registry ("Shares
of New York Registry") for which Citibank, N.A., 111 Wall Street, New
York, New York 10043 is the transfer agent and registrar. As of March 2,
1999, approximately 25% of the total number of outstanding Common Shares
were represented by Shares of New York Registry issued in the name of
approximately 3,700 holders of record. Only bearer shares are traded on
the Amsterdam Stock Exchange and other European stock exchanges. Only
Shares of New York Registry are traded on the New York Stock Exchange.
Bearer shares and registered shares may be exchanged for each other.
Since certain shares are held by brokers and other nominees, these
numbers may not be representative of the actual number of United States
beneficial holders or the number of Shares of New York Registry
beneficially held by US residents.

ITEM 6 EXCHANGE CONTROLS AND OTHER LIMITATIONS AFFECTING SECURITY HOLDERS

There are currently no limitations, either under the laws of
the Netherlands or in the Articles of Association of the Company, to the
rights of non-residents to hold or vote Common Shares of the Company.
Cash dividends payable in Dutch guilders on Netherlands registered shares
and bearer shares may be officially transferred from the Netherlands and
converted into any other currency without Dutch legal restrictions,
except that for statistical purposes such payments and transactions must
be reported to the Dutch Central Bank, and furthermore, no payments,
including dividend payments, may be made to jurisdictions subject to
sanctions, adopted by the government of the Netherlands, implementing
resolutions of the Security Council of the United Nations. The Articles
of Association of the Company provide that cash distributions on Shares
of New York Registry shall be paid in US dollars, converted at the rate
of exchange on the Amsterdam Exchanges N.V. ("AEX") at the close of
business on the day fixed and announced for that purpose by the Board of
Management in accordance with the Company's Articles of Association.

ITEM 7 TAXATION

The statements below are only a summary of the present
Netherlands tax laws and the Tax Convention of December 18, 1992 between
the United States of America and the Kingdom of the Netherlands (the "US
Tax Treaty") and are not to be read as extending by implication to
matters not specifically referred to herein. As to individual tax
consequences, investors in the Common Shares should consult their own tax
advisors.

Withholding tax

In general, a dividend distributed by a company resident in
the Netherlands (such as the Company) is subject to a withholding tax
imposed by the Netherlands at a rate of 25%. Stock dividends paid out of
the Company's paid-in share premium recognized for Netherlands tax
purposes are not subject to the above mentioned withholding tax.
Pursuant to the provisions of the US Tax Treaty, dividends
paid by the Company to a shareholder who is a resident of the United
States (as defined in the US Tax Treaty), are generally eligible for a
reduction in the rate of Dutch withholding tax to 15%, unless (i) the
beneficial owner of the dividends carries on business in the Netherlands
through a permanent establishment, or performs independent personal
services in the Netherlands from a fixed base, and the Common Shares form
part of the business property of such permanent establishment or pertain
to such fixed base, or (ii) the beneficial owner of the dividends is not
entitled to the benefits of the US Tax Treaty under the "treaty-shopping"
provisions thereof. Dividends paid to qualifying exempt US pension trusts
and qualifying exempt US organizations are exempt from Dutch withholding
tax under the US Tax Treaty. However, for qualifying exempt US
organizations no exemption at source upon payment of the dividend can be
applied for; such exempt US organizations should apply for a refund of
the 25% withholding tax.
The gross amount (including the withheld amount) of dividend
distributed on Common Shares will be dividend income to the US
shareholder, not eligible for the dividends received deduction generally
allowed to corporations. However, subject to certain conditions and
limitations, the Dutch withholding tax will be treated as a foreign
income tax that is eligible for credit against the shareholders' US
income taxes.



13
14

Capital gains

Capital gains upon the sale or exchange of Common Shares by a
non-resident individual or by a non-resident corporation of the
Netherlands are exempt from Dutch income tax, corporation tax or
withholding tax, unless (i) such gains are effectively connected with a
permanent establishment in the Netherlands of the shareholders' trade or
business or (ii) are derived from a direct, indirect or deemed
substantial participation in the share capital of a company (such
substantial participation not being a business asset).
In general, an individual has a substantial participation if
he holds either directly or indirectly and either independently or
jointly with his spouse or steady partner, at least 5% of the total
issued share capital or particular class of shares of a company. For
determining a substantial participation, other shares held by close
relatives are taken into account. The same applies to options to buy
shares. A deemed substantial participation amongst others exists if (part
of) a substantial participation has been disposed of, or is deemed to
have been disposed of, on a non-recognition basis. Under the US Tax
Treaty however, the Netherlands may only tax a capital gain derived from
a substantial participation if the alienator has been a resident of the
Netherlands at any time during the five-year period preceding the
alienation, and owned at the time of alienation either alone or together
with his relatives, at least 25% of any class of shares.

Net wealth tax

No net wealth tax is imposed by the Netherlands in respect of
Common Shares owned by non-resident corporations. A non-resident
individual shareholder is not subject to Netherlands net wealth tax
unless he has a permanent establishment in the Netherlands and the Common
Shares are effectively connected with that permanent establishment.

Estate and gift taxes

No estate, inheritance or gift taxes are imposed by the
Netherlands on the transfer of Common Shares if, at the time of the death
of the shareholder or the transfer of the Common Shares (as the case may
be), such shareholder or transferor is not a resident of the Netherlands,
unless such Common Shares are attributable to a permanent establishment
or permanent representative of the shareholder in the Netherlands.
Inheritance or gift taxes (as the case may be) are due,
however, if such shareholder or transferor:

(a) has Dutch nationality and has been a resident of the
Netherlands at any time during the ten years preceding the
time of the death or transfer; or
(b) has no Dutch nationality but has been a resident of the
Netherlands at any time during the twelve months preceding
the time of transfer (for Netherlands gift taxes only).


14
15


ITEM 8 SELECTED CONSOLIDATED FINANCIAL DATA

I. In accordance with Dutch GAAP * **

<TABLE>
<CAPTION>

(Millions, except per share data)
----------------------------------------------------------------------------------
1994 1995 1996 1997 1998 1998 (a)
NLG NLG NLG NLG NLG US $
-------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
INCOME STATEMENT DATA:
Sales 52,377 55,664 59,707 65,358 67,122 35,514
Income from operations 2,704 2,975 929 3,777 1,509 798
Financial income and expenses-net (874) (688) (890) (703) (686) (363)
Income from continuing
operations 1,506 2,139 278 2,712 1,192 631
Net income (loss) 2,125 2,518 (590) 5,733 13,339 7,058
BASIC EARNINGS PER COMMON SHARE
(NLG 10 par value):
Income from continuing
operations 4.53 6.29 0.81 7.76 3.31 1.75
Net income (loss) 6.39 7.41 (1.73) 16.41 37.05 19.60
DILUTED EARNINGS PER COMMON
SHARE:
Income from continuing operations 4.37 6.06 0.81 7.61 3.29 1.74
Net income (loss) (b) 6.15 7.13 (1.73) 16.09 36.75 19.44
Dividend per Common Share 1.25 1.60 1.60 2.00 2.20 (c) 1.16 (c)
BALANCE SHEET AND OTHER DATA:
Working capital 1,993 2,515 788 3,471 1,785 944
Total assets 42,083 46,236 48,278 51,394 62,041 32,826
Short-term debt 2,692 4,228 5,391 1,810 1,765 934
Long-term debt 5,847 6,253 7,512 7,072 6,140 3,249
Short-term provisions (d) 2,660 2,253 1,937 2,066 2,128 1,126
Long-term provisions (d) 5,198 5,372 5,600 5,098 4,450 2,354
Other group equity 740 1,093 616 1,232 533 282
Stockholders' equity 12,683 14,055 13,956 19,457 31,292 16,557
Net cash provided by
operating activities 4,697 1,458 2,008 7,073 4,715 2,495
Cash flow (before financing
activities) 1,922 (1,917 ) (2,038) 7,173 1,540 815
Net cash (used for) provided by
financing activities (1,612 ) 1,882 1,711 (5,863) (1,794) (949)
Increase (decrease) in cash and
cash equivalents 310 (35 ) (327) 1,310 (254) (134)
</TABLE>


15
16



ITEM 8 SELECTED CONSOLIDATED FINANCIAL DATA (continued)

I. In accordance with Dutch GAAP (continued) * **


<TABLE>
<CAPTION>
-----------------------------------------------------------------------
1994 1995 1996 1997 1998
NLG NLG NLG NLG NLG
-----------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
KEY RATIOS:
Income from operations:
- as a % of sales 5.2 5.3 1.6 5.8 2.2
- as a % of net operating capital (RONA) 15.2 15.4 4.2 16.4 6.5
Turnover rate of net operating capital 2.95 2.88 2.70 2.84 2.91
Inventories as a % of sales 18.2 20.1 16.0 15.2 14.0
Outstanding trade receivables
(in months' sales) 1.5 1.5 1.3 1.3 1.3
Income from continuing operations:
- as a % of stockholders' equity (ROE) 12.6 16.1 1.9 16.1 5.2
Net debt to group equity ratio 33:67 36:64 43:57 22:78 (e)
</TABLE>


DEFINITIONS:
Working capital : current assets excluding cash and
cash equivalents less current
liabilities
Net operating capital : intangible assets, property, plant
and equipment, non-current
receivables and current assets
excluding cash and cash equivalents
and deferred tax positions, after
deduction of provisions (with the
exception of pension liabilities)
and other liabilities
RONA : income from operations as a % of
average net operating capital
ROE : net income from continuing
operations as a % of average
stockholders' equity
Net debt : long-term and short-term debt net of
cash and cash equivalents


(a) For the convenience of the reader, the Dutch guilder amounts have
been converted into US dollars at the exchange rate used for balance
sheet purposes at December 31, 1998 (US $ 1 = NLG 1.89).
(b) See Note 8 of "Notes to the Consolidated Financial Statements" on
page 98 of the 1998 Annual Report incorporated herein by reference
for a discussion of net income (loss) on a diluted basis.
(c) Subject to approval by the Annual General Meeting of Shareholders on
March 25, 1999.
(d) Includes provision for pensions, severance payments, restructurings
and taxes among other items; see Note 17 of "Notes to the
Consolidated Financial Statements" on pages 103 through 106 of the
1998 Annual Report incorporated herein by reference.
(e) The current net cash situation renders the net debt to group ratio
meaningless.

* Restated to reflect the sale of PolyGram N.V. and to present the
Philips Group accounts on a continuing basis for all years presented.

** Selected pro forma consolidated figures for 1998 after implementation
of the share reduction program, are incorporated by reference herein
on page 57 of the 1998 Annual Report.



16
17



II. Approximate amounts in accordance with US GAAP *
(See Note 25 of "Notes to Consolidated Financial Statements" on pages 115
through 118 of the 1998 Annual Report incorporated herein by reference)


<TABLE>
<CAPTION>
(Millions, except per share data)
----------------------------------------------------------------------------------
1994 1995 1996 1997 1998 1998 (a)
NLG NLG NLG NLG NLG US $
-------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
INCOME STATEMENT DATA:
Income (loss) from continuing
operations 1,467 1,866 (1,254) 5,464 2,346 1,241
Discontinued operations 480 477 388 513 10,778 5,703
Extraordinary items, net - - - (96) (34) (18)
Net income (loss) in accordance
with US GAAP 1,947 2,343 (866) 5,881 13,090 6,926
BASIC EARNINGS PER COMMON SHARE
(NLG 10 par value):
Income (loss) from continuing
operations 4.28 5.30 (3.67) 15.64 6.52 3.45
Net income (loss) 5.68 6.66 (2.53) 16.83 36.36 19.24
DILUTED EARNINGS PER COMMON
SHARE:
Income (loss) from continuing
operations 4.25 5.29 (3.67) 15.34 6.46 3.42
Net income (loss) 5.64 6.63 (2.53) 16.51 36.06 19.08
Dividend per Common Share 1.25 1.60 1.60 2.00 2.20 (b) 1.16 (b)
BALANCE SHEET AND OTHER DATA (period end):
Stockholders' equity 14,304 15,437 15,003 20,735 32,362 17,123
Total assets 42,584 46,473 48,387 51,634 62,289 32,957
</TABLE>


Note: According to US GAAP, divestments which cannot be regarded as
discontinued segments of business are required to be accounted
for as income from continuing operations. Under Dutch GAAP,
certain material transactions such as disposals of lines of
activities, including closures of substantial production
facilities or substantial results from disposals of interests in
unconsolidated companies have been accounted for as
extraordinary items, which under US GAAP would be recorded in
income from operations.

(a) For the convenience of the reader, the Dutch guilder
amounts have been converted into US dollars at the
exchange rate used for balance sheet purposes at December
31, 1998 (US $ 1 = NLG 1.89).
(b) Subject to approval by the Annual General Meeting
of Shareholders on March 25, 1999.

* Restated to reflect the sale of PolyGram N.V. and to present the
Philips Group accounts on a continuing basis for all years
presented.


17
18



III. Cash dividends and distributions declared per Common Share (NLG 10
par value)

For the financial years 1994 and 1995, dividend payments of
NLG 421 million (NLG 1.25 per Common Share) and NLG 547 million (NLG 1.60
per Common Share), were made respectively. For the financial year 1996, a
distribution to shareholders of NLG 555 million (NLG 1.60 per Common
Share) was paid. For the financial year 1997, a dividend of NLG 716
million (NLG 2.00 per Common Share) was paid. For the financial year
1998, a dividend payment will be proposed to the Annual General Meeting
of Shareholders of the Company on March 25, 1999. The following table
sets forth in Dutch guilders the gross dividends paid on the Common
Shares in respect of the financial years indicated and such amounts as
converted into US dollars and paid to holders of Shares of New York
Registry.

<TABLE>
<CAPTION>
1994 1995 1996 1997 1998
------------------------------------------------------------------------------------

<S> <C> <C> <C> <C> <C>
- In NLG 1.25 1.60 1.60 2.00 2.20 (a)
- In US $ 0.80 0.97 0.85 0.97 (b)
</TABLE>


(a) Subject to approval by the Annual General Meeting of Shareholders
on March 25, 1999.

(b) The dollar amount of the 1998 dividend to shareholders of NLG 2.20,
which is subject to approval by the Annual General Meeting of
Shareholders on March 25, 1999, will be calculated at the
guilder/dollar rate of the official Amsterdam daily fixing rate
(transfer rate) on the date fixed and announced for that purpose by
the Company.


IV. Exchange rates US $ : NLG

<TABLE>
<CAPTION>
1994 1995 1996 1997 1998
--------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
- Rate at December 31,
(as reported) 1.73 1.60 1.74 2.02 1.89
- Average rate (a) 1.81 1.61 1.69 1.95 1.98
- Highest rate (b) 1.97 1.75 1.76 2.12 2.09
- Lowest rate (b) 1.66 1.53 1.61 1.73 1.81
</TABLE>


(a) The average rates are the accumulated average rates based on daily
quotations.
(b) Official Amsterdam daily fixing rate (transfer rate) as
announced by 'De Nederlandsche Bank'.



18
19

ITEM 9 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The information required by this Item is incorporated by
reference herein on pages 32 through 64 and the section entitled
"Information on the Millennium Program" on pages 135 through 138 of the
1998 Annual Report.

ITEM 9A QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

The information required by this Item is incorporated by
reference herein on pages 57 through 59 of the 1998 Annual Report.

As of December 31, 1997, a 1% decrease in market interest rates
would result in an NLG 300 million increase in the fair market value of
Philips' net debt position. As of December 31, 1998, the same decrease
would result in an increase of NLG 210 million in the fair market value
of long-term debt. Causes of this change, from NLG 300 million to NLG 210
million, include reduction in long-term debt, lower absolute interest
rates and shorter remaining tenor. As of December 31, 1997, a 1% increase
in market rates would result in a change in the annualized cost of
finance that is not material. As of December 31, 1998 such an increase
would result in an increase in annualized interest income of NLG 115
million. This change is due to a higher level of interest income to be
received on, among others, the proceeds of the sale of PolyGram N.V.

ITEM 10 DIRECTORS AND OFFICERS OF REGISTRANT

The information required by this Item is incorporated by
reference herein on pages 66 through 70 and pages 139 and 140 of the 1998
Annual Report.

Mr. F.A. Maljers is also Chairman of the Board of the Dr. A.F.
Philips Stichting.

Messrs. A. Leysen, L.C. van Wachem, C.J. Oort and C.
Boonstra are also member of the Board of the Dr. A.F. Philips Stichting.



ITEM 11 COMPENSATION OF DIRECTORS AND OFFICERS

The remuneration of the members of the Group Management
Committee is determined by the Supervisory Board. The total remuneration
of members of the Group Management Committee and the other officers
include a variable part, which is determined annually by the Supervisory
Board as far as the members of the Group Management Committee are
concerned and by the Board of Management for other officers, taking into
account the financial results and other factors. The remuneration of the
members of the Supervisory Board is determined by the Annual General
Meeting of Shareholders. The remuneration for individual members is NLG
90,000 and for the Chairman NLG 165,000.
For information on the remuneration of members of the Board of
Management and the Supervisory Board, see page 89 of the 1998 Annual
Report incorporated herein by reference.
The aggregate direct remuneration paid in 1998 to, or for the
benefit of, the members of the Supervisory Board, the Board of Management
and 54 officers in the Netherlands, taken as a group, was as follows:

Aggregate direct remuneration NLG 60,777,000

Contribution to retirement plans in 1998 NLG 4,358,000

The registrant does not report to its shareholders, or
otherwise make public, the information specified in this Item for
individually named directors and officers.


19
20



ITEM 12 OPTIONS TO PURCHASE SECURITIES FROM REGISTRANT OR SUBSIDIARIES

During 1998, 1,943,800 stock options to purchase Common Shares
of Koninklijke Philips Electronics N.V. were issued. In 1998 3,163,060
options were exercised; 223,744 initially allocated options were
forfeited due to resignations/dismissals prior to vesting, and, to a
lesser extent, the achievement of a lower than targeted number of
options, with respect to the 1995 - 1997 cycle. Until February 24, 1999,
724,750 stock options were newly issued and 221,958 stock options were
exercised. As of February 24, 1999 the number of shares issuable upon
exercise of stock options outstanding was 6,169,326 (December 31, 1998:
5,666,534 stock options).
For a discussion of the options and the employee debentures,
see also Note 20: "Long-term debt", Note 22: "Share premium and other
reserves" and Note 23: "Stock-based compensation" of "Notes to the
Consolidated Financial Statements" on pages 107 through 109 of the 1998
Annual Report incorporated herein by reference.
The registrant does not report to its shareholders, or
otherwise make public, the information specified in this Item for
individually named directors and officers.
The following table provides more detailed information about
the stock options outstanding at February 24, 1999. See also Note 23:
"Stock-based compensation" on page 109 of the 1998 Annual Report
incorporated herein by reference.

<TABLE>
<CAPTION>
Fixed option plans:
options outstanding options exercisable
number exercise exercise number weighted
outstanding price per period exercisable average
at Feb. 24, share (ending) at Feb. 24, price per
1999 (price in 1999 share
NLG) (price in
NLG)
---------------------------------------------------------------------- -------------------------
<S> <C> <C> <C> <C> <C>
1994 65,650 50.00 March 3, 1999 65,650 50.00
1995 303,900 55.60 Feb. 21, 2000 303,900 55.60
1996 692,200 66.40 Feb. 14, 2001 692,200 66.40
1996 24,000 58.30 Oct. 23, 2001 24,000 58.30
1997 1,012,400 81.00 Feb. 12, 2002 1,012,400 81.00
1997 25,000 97.00 Apr. 22, 2002 - 97.00
1997 196,000 171.30 July 23, 2002 - 171.30
1997 54,500 160.20 Oct. 22, 2002 - 160.20
1998 1,161,900 145.00 Feb. 11, 2003 - 145.00
1998 56,000 185.30 Apr. 21, 2003 - 185.30
1998 3,000 171.30 July 22, 2003 - 171.30
1998 96,000 102.00 Oct. 21, 2003 - 102.00
1999 724,750 138.90 Feb. 10, 2004 - 138.90
(price in (price in
US$) US$)
1998 621,150 51.75 - 94.37 Oct. 1, 2008 - 69.34
-------------- ------------
5,036,450 2,098,150

Variable plans:
(price in (price in
US$) US$)

1991 - 1992 41,716 11.81-21.38 Dec. 31, 2000 41,716 12.82
1993 - 1994 177,885 11.00-27.56 Dec. 31, 2002 177,885 11.66
1995 - 1997 913,275 30.00-56.81 Dec. 31, 2004 543,661 31.46
-------------- ------------
1,132,876 763,262
</TABLE>



20
21

ITEM 13 INTEREST OF MANAGEMENT IN CERTAIN TRANSACTIONS

The registrant does not report to its shareholders, or
otherwise make public, the information specified in this Item for
individually named directors and officers.

ITEM 14 DESCRIPTION OF SECURITIES TO BE REGISTERED

Omitted pursuant to Form 20-F General Instruction G(b).

ITEM 15 DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 16 CHANGES IN SECURITIES AND CHANGES IN SECURITY FOR REGISTERED
SECURITIES

None.

ITEM 18 FINANCIAL STATEMENTS

The following portions of the Company's 1998 Annual
Report as set forth on pages 72 through 127 are incorporated herein
by reference and constitute the Company's response to this Item:

"Accounting principles"
"Consolidated statements of income of the Philips Group"
"Consolidated balance sheets of the Philips Group"
"Consolidated statements of cash flows of the Philips Group"
"Consolidated statements of changes in stockholders' equity"
"Notes to the consolidated financial statements of the Philips
Group"

Schedules:
Schedules are omitted as they are either not required or not
applicable.

ITEM 19 FINANCIAL STATEMENTS AND EXHIBITS

(a) INDEX TO FINANCIAL STATEMENTS

See Item 18 above.

The total amount of long-term debt securities of the
Registrant and its subsidiaries authorized under any one instrument does
not exceed 10% of the total assets of Philips and its subsidiaries on a
consolidated basis. Philips agrees to furnish copies of any or all such
instruments to the Securities and Exchange Commission upon request.

(b) INDEX OF EXHIBITS

I Independent auditors' report and consent of the
independent auditors.

II The 1998 Annual Report to Shareholders of the Company,
which is furnished to the Securities and Exchange
Commission for information only and is not filed except
for such specific portions that are expressly
incorporated by reference in this report on Form 20-F.

III Articles of Association, as amended, dated as of April 1,
1998 (English translation).

IV Offer Agreement, dated as of June 21, 1998, among The
Seagram Company Ltd. ("Seagram"), the Company and
PolyGram N.V. ("PolyGram") (incorporated by reference to
Exhibit 2.1 to Seagram's Amendment No. 1 to Current
Report on Form 8-K/A dated June 22, 1998).

V Tender Agreement, dated as of June 21, 1998, between
Seagram and the Company (incorporated by reference to
Exhibit 2.2 to Seagram's Amendment No. 1 to Current
Report on Form 8-K/A dated June 22, 1998).

21
22


Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant certifies that it meets all the requirements for
filing on Form 20-F and has duly caused this annual report to be signed
on its behalf by the undersigned, thereunto duly authorized.

KONINKLIJKE PHILIPS ELECTRONICS N.V.


/s/ C. Boonstra /s/ J. Hommen
C. Boonstra J. Hommen
(President, Chairman (Executive Vice-President,
of the Board of Management and Member of the Board of
the Group Management Committee) Management and the
Group Management Committee,
and Chief Financial Officer)

Registrant

Date: March 23, 1999



22
23


EXHIBIT INDEX



Exhibit
Number Description of Exhibit


I Independent auditors' report and consent of the independent
auditors.

II The 1998 Annual Report to Shareholders of the Company which
is furnished to the Securities and Exchange Commission for
information only and is not filed except for such specific
portions that are expressly incorporated by reference in this
report on Form 20-F.

III Articles of Association, as amended, dated as of April 1,
1998 (English translation).

IV Offer Agreement, dated as of June 21, 1998, among Seagram,
the Company and PolyGram (incorporated by reference to
Exhibit 2.1 to Seagram's Amendment No. 1 to Current Report
on Form 8-K/A dated June 22, 1998).

V Tender Agreement, dated as of June 21, 1998, between Seagram
and the Company (incorporated by reference to Exhibit 2.2 to
Seagram's Amendment No. 1 to Current Report on Form 8-K/A
dated June 22, 1998).