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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 AND 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

For fiscal year ended December 31, 1997
Commission file number 1-13253

THE PEOPLES HOLDING COMPANY
------------------------------------------------------
(Exact name of registrant as specified in its charter)

Mississippi 64-0676974
------------------------------- -----------------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) identification No.)

209 Troy Street
Tupelo, Mississippi 38802-0709
------------------------------ -------------
(Address of principal offices) (Zip Code)

Registrant's Telephone Number: (601) 680-1001

Securities registered pursuant to
Section 12(b) of the Act:

(Title of Class) Name of each exchange on which registered
- ------------------------------ -----------------------------------------
Common Stock, $5.00 Par Value American Stock Exchange


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter periods that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. YES__X___NO_____

Disclosure of delinquent filings pursuant to Item 405 of Regulation S-K
will be contained in the registrant's proxy statement for its 1998 annual
meeting of shareholders, which statement is incorporated by reference in Part
III of this Form 10-K. Yes____ No__X__

The aggregate market value of the voting stock held by non-affiliates of the
registrant as of March 23, 1998 was $208,743,690.

On March 23, 1998, there were 5,859,472 shares of common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the 1997 Annual Shareholders' Report are incorporated by reference
into Parts I and II of this report.

Portions of annual Proxy Statement dated March 23, 1998, relating to the annual
meeting of shareholders of The Peoples Holding Company, are incorporated by
reference into Part III.
Exhibit Index on Page 17

THE PEOPLES HOLDING COMPANY

FORM 10-K

For the year ended December 31, 1997

CONTENTS

PART I

Item 1. Business.............................................3
Item 2. Properties..........................................12
Item 3. Legal Proceedings...................................12
Item 4. Submission of Matters to a Vote of Security Holders.12

PART II

Item 5. Market for Registrant's Common Stock
and Related Stockholder Matters.....................12
Item 6. Selected Financial Data.............................12
Item 7. Management's Discussion and Analysis of
Financial Condition and Results of Operations.......13
Item 8. Financial Statements and Supplementary Data.........13
Item 9. Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure.............13

PART III

Item 10. Directors and Executive Officers of the Registrant..13
Item 11. Executive Compensation..............................13
Item 12. Security Ownership of Certain Beneficial Owners
and Management......................................13
Item 13. Certain Relationships and Related Transactions......13

PART IV.

Item 14. Exhibits, Financial Statement Schedules and
Reports on Form 8-K.................................14














2
PART I

This Annual Report on Form 10-K may contain or incorporate by reference
statements which may constitute "forward-looking statements' within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21 of the
Securities Exchange Act of 1934, as amended. Prospective investors are cautioned
that any such forward-looking statements are not guarantees for future
performance and involve risks and uncertainties, and that actual results may
differ materially from those contemplated by such forward-looking statements.
Important factors currently known to management that could cause actual results
to differ materially from those in forward-looking statements include
significant fluctuations in interest rates, inflation, economic recession,
significant changes in the federal and state legal and regulatory environment,
significant underperformance in the Company's portfolio of outstanding loans,
and competition in the Company's markets. The Company undertakes no obligation
to update or revise forward-looking statements to reflect changed assumptions,
the occurrence of unanticipated events or changes to future operating results
over time.

ITEM 1. BUSINESS

General

The Peoples Holding Company (the "Registrant" or "Company"), was
organized under the laws of the State of Mississippi and incorporated on
November 10, 1982, in order to acquire all of the common stock of The Peoples
Bank & Trust Company, Tupelo, Mississippi (the "Bank").

Organization

The Registrant commenced business on July 1, 1983 and the acquisition of the
Bank was also consummated at that time. All of the Registrant's banking
activities are conducted through the Bank, which on December 31, 1997, had 41
banking offices in Tupelo, Aberdeen, Amory, Batesville, Booneville, Calhoun
City, Coffeeville, Corinth, Grenada, Guntown, Hernando, Iuka, Louisville, New
Albany, Okolona, Olive Branch, Plantersville, Pontotoc, Saltillo, Sardis,
Shannon, Smithville, Southaven, Verona, Water Valley, West Point, and Winona,
Mississippi.

All members of the Board of Directors of the Registrant are also members of
the Board of Directors of the Bank. Responsibility for the management of the
Bank and its branches remains with the Board of Directors and Officers of the
Bank; however, management services rendered to the Bank by the Registrant are
intended to supplement the internal management of the Bank and expand the scope
of banking services normally offered by them.

The Bank, which is the Registrant's primary subsidiary, was established in
February 1904, as a state chartered bank. It is insured by the Federal Deposit
Insurance Corporation.

As a commercial bank, a complete range of banking services are provided to
individuals and small-to medium-size businesses. These services include checking
and savings accounts, business and personal loans, interim construction and
residential mortgage loans, student loans, equipment leasing, as well as safe
deposit and night depository facilities. In addition to a wide variety of
fiduciary services, the Bank administers (as trustee or in other fiduciary or
representative capacities) pension, profit-sharing and other employee benefit
plans and personal trusts and estates. The Bank also offers accounts receivable
factoring to qualified businesses. Neither the Registrant nor the Bank has any
foreign activities. The Bank also offers to its customers the VISA and
MasterCard credit cards.

During 1997, the Company acquired Financial Investment Alternatives (FIA).
FIA had been owned by Richard Leahy, a marketing firm, whose parent company was
Lincoln National. The Company paid book value, approximately $1,000, for FIA.
The subsidiary's primary business is the selling of annuities and mutual funds.
Competition

Vigorous competition exists in all major areas where the Registrant and
its subsidiary are engaged in business. Not only does the Registrant compete
through its subsidiary bank with state and national banks in its service areas,
but also, with savings and loan associations, credit unions, and finance
companies for available loans and depository accounts.

In the following paragraph reference is made to the Registrant's
competitive position as measured in terms of total assets on December 31, 1997.
Any such reference is used solely as a method of placing the competition in
perspective as of that particular date. Due to the intense local competition,
the Registrant makes no representation that its competitive position has
remained constant, nor can it predict whether its position will change in the
future.

On December 31, 1997, the Registrant and its subsidiary had total assets of
approximately $971,055,000 and, as such, ranked sixth in Mississippi. The
Registrant receives a large part of its competition from BanCorp South, the
Tupelo branch operation of Deposit Guaranty National Bank, Trustmark National
Bank, and Union Planters Bank of Memphis, Tennessee. On December 31, 1997,
BanCorp South, Deposit Guaranty National Bank, Trustmark National Bank, and
Union Planters had total assets of approximately $4,181,000,000,
$6,772,000,000, $5,545,000,000, and $18,105,000,000, respectively.


The Bank also receives competition from several locally owned banks in
several of the towns it serves. The National Bank of Commerce of Mississippi,
Starkville, Mississippi has branch banks in Amory and Aberdeen which are in
competition with the Bank's branches in those towns.

Supervision and Regulation

The Registrant is a bank holding company within the meaning of the Bank
Holding Company Act of 1956, as amended (the "Act"), and is registered as such
with the Board of Governors of the Federal Reserve System (the "Board"). The
Registrant is required to file with the Board an annual report and such other
information as the Board may require. The Board may also make examinations of
the Registrant and its subsidiary pursuant to the Act. The Board also has the
authority (which it has not exercised) to regulate provisions of certain bank
holding company debt.

The Act requires every bank holding company to obtain prior approval of the
Board before acquiring direct or indirect ownership or control of more than 5%
of the voting shares of any bank which is not already majority-owned by the
Registrant. The Act provides that the Board shall not approve any acquisition,
merger or consolidation which would result in monopoly or which would be in
furtherance of any combination or conspiracy to monopolize or attempt to
monopolize the business of banking, or any other transactions the effect of
which might substantially lessen competition, or in any manner be a restraint on
trade, unless the anti-competitive effects of the proposed transaction are
clearly outweighed in the public interest by the probable effect of the
transaction in meeting the convenience and needs of the community to be served.

The Act also prohibits a bank holding company, with certain exceptions,
from itself engaging in or acquiring direct or indirect control of more than 5%
of the voting shares of any company engaged in non-banking activities. The
principal exception is for engaging in or acquiring shares of a company whose
activities are found by the Board to be so closely related to banking or
managing banks as to be a proper incident thereto. In making such determinations
the Board is required to consider whether the performance of such activities by
a bank holding company or its subsidiaries can reasonably be expected to produce
benefits to the public such as greater convenience, increased competition or
gains in efficiency of resources, versus the risks of possible adverse effects
such as decreased or unfair competition, conflicts of interest or unsound
banking practices.
The Act prohibits the acquisition by a bank holding company of more
than 5% of the outstanding voting shares of a bank located outside the state in
which the operations of its banking subsidiaries are principally conducted,
unless such an acquisition is specifically authorized by statute of the state in
which the bank to be acquired is located.

The Registrant and its subsidiary are subject to certain restrictions
imposed by the Federal Reserve Act and the Federal Deposit Insurance Act on any
extensions of credit to the bank holding company or its subsidiary, on
investments in the stock or other securities of the bank holding company or its
subsidiary, and on taking such stock or other securities as collateral for loans
of any borrower.

The Bank was chartered under the laws of the State of Mississippi and
is subject to the supervision of, and is regularly examined by, the Department
of Banking and Consumer Finance of the State of Mississippi. The Bank is also
insured by the Federal Deposit Insurance Corporation and is subject to
examination and review by that regulatory authority.

Mississippi banks are permitted to merge with other existing banks
statewide and to acquire or be acquired, by banks or bank holding companies.
Section 102 of the Riegle-Neal Interstate Banking and Branching Efficiency Act
of 1994 removed territorial restrictions for interstate bank mergers, effective
May 1, 1997. Out-of-state bank holding companies may establish a bank in
Mississippi only by acquiring a Mississippi bank or Mississippi bank holding
company .

Certain restrictions exist regarding the ability of the Bank to
transfer funds to the Company in the form of cash dividends, loans, or advances.
The approval of the Mississippi Department of Banking and Consumer Finance is
required prior to the Bank paying dividends and is limited to earned surplus in
excess of three times the Bank's capital stock.

Federal Reserve regulations also limit the amount the Bank may loan to
the Company unless such loans are collateralized by specific obligations. At
December 31, 1997, the maximum amount available for transfer from the Bank to
the Company in the form of loans was 11% of consolidated net assets.

Mississippi laws authorize multi-bank holding companies but there are
no statutes regulating the operation of such companies.

Monetary Policy and Economic Controls

The earnings and growth of the banking industry, the Bank and, to a
larger extent, the Registrant, are affected by the policies of regulatory
authorities, including the Federal Reserve System. An important function of the
Federal Reserve System is to regulate the national supply of bank credit in
order to combat recession and curb inflationary pressures. Among the instruments
of monetary policy used by the Federal Reserve to implement these objectives are
open market operations in U. S. Government securities, changes in the discount
rate on bank borrowings and changes in reserve requirements against bank
deposits. These instruments are used in varying degrees to influence overall
growth of bank loans, investments and deposits and may also affect interest
rates charged on loans or paid for deposits.

The monetary policies of the Federal Reserve System have had a
significant effect on the operating results of commercial banks in the past and
are expected to do so in the future. In view of changing conditions in the
national economy and in the various money markets as well as the effect of
actions by monetary and fiscal authorities including the Federal Reserve System,
the effect on future business and earnings of the Registrant and its subsidiary
cannot be predicted with accuracy.
In the past few years, the trend seems to be toward competitive equality within
the financial services industry. This was evidenced in 1980 by the formation of
the Depository Institution Deregulation Committee (the "DIDC"). The DIDC's sole
purpose was to eliminate the restrictions imposed upon the rates of interest a
depository institution could pay on a deposit account. The trend was again
evidenced in 1982 with the passage of the Garn-St. Germain Depository
Institutions Act. This act provided for, among other things, the money market
account. This account was designed to operate in a manner similar to the money
market mutual funds being offered by the investment brokers. It would earn a
market rate of interest, with limited third-party withdrawals and a minimum
balance requirement.

Source and Availability of Funds

The funds essential to the business of the Registrant and its
subsidiary consist primarily of funds derived from customer deposits and
borrowings of federal funds by the banking subsidiary, and from loans under
established lines of credit. The availability of such funds is primarily
dependent upon the economic policies of the federal government, the economy in
general and the general credit market for loans.

Personnel

At December 31, 1997, the Registrant and its subsidiary employed 589 persons on
a full-time basis.

Dependence Upon a Single Customer

Neither the Registrant nor its subsidiary is dependent upon a single
customer or upon a limited number of customers.


Line of Business

The Registrant operates in the field of finance, and its activities are
solely in commercial banking. The Registrant has derived substantially all of
its consolidated total operating income from the commercial banking business of
its subsidiary bank.

Acquisition of Certain Assets and Liabilities

In the past several years, the Bank has acquired several banks and
continues to examine other possible candidates for acquisition by cash or stock
or a combination of both. During 1997, the Company purchased approximately
$11,032,000 in loans and $15,232,000 in deposits.

Executive Officers of The Registrant

The principal executive officer of the Company and its subsidiary as of
December 31, 1997, is as follows:

Name Age
---- ---
John W. Smith 62

Position and Office: Director and Executive Vice President of the Company from
July, 1983, until July 1993, and Director and President since August, 1993.
Director and Executive Vice President of the Bank from 1978 and 1976,
respectively, until August, 1993, and Director and President of the Bank since
August, 1993.

All of the Registrant's officers are appointed annually by the appropriate Board
of Directors to serve at the discretion of the Board.
The following table sets forth for The Peoples Holding Company, as of
December 31 for the years indicated, a summary of the changes in interest earned
and interest paid resulting from changes in volume and rates. The change in
volume and rate is calculated using the tax equivalent basis.

1997 COMPARED TO 1996

INCREASE(DECREASE) DUE TO
-------------------------
VOLUME RATE NET (1)
------ ---- -------
(In Thousands)
Earning assets:
Loans, net of
unearned income ................ $ 5,336 $ (160) $ 5,176

Securities
U. S. government
securities and agencies ...... (232) 3 (229)
Obligations of states and
political subdivisions ....... 372 (75) 297
Mortgage-backed securities ..... 1,151 (25) 1,126
Other securities ............... (29) 6 (23)

Other ............................ (343) 12 (331)
-------- -------- --------
Total earning assets ............. $ 6,255 $ (239) $ 6,016
-------- -------- --------

Interest-bearing liabilities:
Interest-bearing demand
deposit accounts ............... $ (1,059) $ 49 $ (1,010)
Savings accounts ................. 1,036 482 1,518
Time deposits .................... 1,939 345 2,284
Other ............................ 651 116 767
-------- -------- --------
Total interest-bearing
liabilities .................... $ 2,567 $ 992 $ 3,559
-------- -------- --------
Change in net interest
income ......................... $ 3,688 $ (1,231) $ 2,457
======== ======== ========

(1) The change in interest due to both volume and rate has been allocated on a
pro-rata basis using the absolute ratio value of amounts calculated.
1996 COMPARED TO 1995

INCREASE(DECREASE) DUE TO
-------------------------
VOLUME RATE NET (1)
------ ---- -------
(In Thousands)
Earning assets:
Loans, net of
unearned income ................ $ 1,580 $ (315) $ 1,265

Securities
U. S. government
securities and agencies ...... 1,160 333 1,493
Obligations of states and
political subdivisions ....... 440 (132) 308
Mortgage-backed securities ..... 549 27 576
Other securities ............... (18) (25) (43)

Other ............................ (40) (95) (135)
-------- -------- --------
Total earning assets ............. $ 3,671 $ (207) $ 3,464
-------- -------- --------

Interest-bearing liabilities:
Interest-bearing demand
deposit accounts ............... $ 173 $ 743 $ 916
Savings accounts ................. 58 (125) (67)
Time deposits .................... 1,591 73 1,664
Other ............................ 159 (49) 110
-------- -------- --------
Total interest-bearing
liabilities .................... $ 1,981 $ 642 $ 2,623
-------- -------- --------
Change in net interest
income ......................... $ 1,690 $ (849) $ 841
======== ======== ========



(1) The change in interest due to both volume and rate has been allocated on a
pro-rata basis using the absolute ratio value of amounts calculated.
INVESTMENT PORTFOLIO


The following table sets forth the amortized cost of securities at the
dates indicated:


December 31
-----------
1997 1996 1995
--------- -------- --------
(In Thousands)

U.S. Government and
Agency Securities .... $ 110,684 $ 125,087 $ 99,842
Obligations of State and
Political Subdivisions 59,893 52,051 45,837
Other Securities ....... 77,153 68,610 66,688
------ ------ ------
$ 247,730 $ 245,748 $212,367
========= ========= ========



The following table sets forth the maturity distribution in thousands and
weighted average yield by maturity of securities at December 31, 1997:

<TABLE>
<CAPTION>


After One After Five
Within But Within But Within After
One Year Five Years Ten Years Ten Years
-------- ----------- ---------- ---------
<S> <C> <C> <C> <C> <C> <C> <C> <C>

U.S Government
and Agency
Securities ... $ 7,490 5.62% $ 88,848 6.43% $ 14,346 6.67% $

Obligations of
States and
Political
Subdivisions . 3,071 9.08% 11,448 8.97% 33,555 7.73% 11,819 7.32%

Other Securities 19,228 6.43% 52,183 6.38% 5,742 6.72%
------ ------ ----- ------
Total .......... $29,789 $152,479 $ 53,643 $ 11,819
====== ======= ====== ======


</TABLE>


The maturity of mortgage-backed securities, included as other securities,
reflects scheduled repayments when the payment is due.

Weighted average yields on tax-exempt obligations have been computed on a
fully tax-equivalent basis assuming a federal tax rate of 35% and a Mississippi
state tax rate of 3.3%, which is net of federal tax benefit.
The following table sets forth loans (excluding real estate mortgage loans,
consumer loans, and net receivables on leased equipment, which are included in
commercial, financial and agricultural loans in the consolidated financial
statements) outstanding as of December 31, 1997, which, based on remaining
scheduled repayments of principal, are due in the periods indicated; also,
amounts due after one year are classified according to their sensitivity to
changing interest rates.



Loans Maturing
--------------------------------------------

After One After
Within But Within Five
One Year Five Years Years Total
-------- ---------- ----- -----

Commercial,
financial and
agricultural $ 75,443 $ 31,781 $ 13,188 $120,412
Real estate-
construction 22,285 2,041 39 24,365
-------- -------- -------- --------
$ 97,728 $ 33,822 $ 13,227 $144,777
======== ======== ======== ========



Interest Sensitivity
--------------------

Fixed Variable
Rate Rate
---- ----

(In Thousands)
Due after 1 but within 5
years ................. $31,082 $ 2,740
Due after 5 years ....... 13,227
------- ------
$44,309 $ 2,740
======= =======
Allowance for Loan Losses

Inherent in any lending activity is credit risk, that is, the risk of loss
should a borrower or trading counterparty default. The Company's credit risk is
monitored and managed by a Loan Committee and a Loss Management Committee.
Credit quality and policies are the primary responsibilities of these
committees. The Company tries to maintain diversification within its loan
portfolio in order to minimize the effect of economic conditions within a
particular industry.

The allowance for loan losses is available to absorb credit losses from the
entire loan portfolio. The appropriate level of the allowance is based on a
quarterly analysis of the loan portfolio and represents an amount that
management deems adequate to provide for losses, including losses on loans
assessed as impaired under SFAS No. 114, "Accounting by Creditors For
Impairement of a Loan." The balance of these loans determined as impaired and
their related allowance is included in management's estimation and analysis of
the allowance for loan losses. The analysis includes the consideration of such
factors as the risk rating of individual credits, the size and diversity of the
loan portfolio, economic conditions, prior loss experience, and the results of
periodic credit reviews by internal loan review and the regulators. If the
allowance is deemed inadequate, management sets aside additional reserves by
increasing the charges against income.
The following table shows the maturity of time deposits over $100,000.




Less than 3 Months $ 46,449,447
3 Months- 6 Months 24,285,177
6 Months-12 Months 28,731,180
Over 12 Months 16,734,492
------------
$ 116,200,296
=============



ITEM 2. PROPERTIES

The main offices of the Registrant and its subsidiary, The Peoples Bank and
Trust Company, are located at 209 Troy Street, Tupelo, Mississippi. All floors
of the five-story building are occupied by various departments within the Bank.
The Technology Center located in Tupelo, Mississippi houses the electronic data
processing, proof, purchasing, statement rendering, and voice response
operations. In addition, the Bank operated thirty (30) full-service branches,
and eleven (11) limited-service branches. The Bank has two (2) full-service
branches in Southaven; one (1) full-service branch and two (2) limited-service
branches in Booneville; one (1) full-service branch and one (1) limited-service
branch in Amory, Corinth, Pontotoc, Grenada, Olive Branch, and West Point; one
(1) full-service branch each at Aberdeen, Batesville, Calhoun City, Coffeeville,
Guntown, Hernando, Iuka, Louisville, New Albany, Okolona, Saltillo, Sardis,
Shannon, Verona, and Winona, Mississippi; one (1) limited-service branch each at
Plantersville, and Smithville, Mississippi and six (6) full-service branches and
one (1) limited-service branch in Tupelo, Mississippi.

The Registrant leases, on a long-term basis, five branch locations for
use in conducting banking activities. The aggregate annual rental for all leased
premises during the year ending December 31, 1997, did not exceed five percent
of the Bank's operating expenses.

It is anticipated that in the next five years, branch renovations and
construction will be completed at Hernando, Corinth and a new location
west of Tupelo, Mississippi. The other facilities owned or occupied
under lease by the Bank are considered by management to be adequate.

ITEM 3. LEGAL PROCEEDINGS

There were no material legal proceedings pending or threatened at December
31, 1997, which in the opinion of the Company could have a material adverse
effect upon the Company's business or financial position.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None during the fourth quarter of 1997.



PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
MATTERS

The information under the captions "Market Value of Stock by Quarters" on
page 25 of the Registrant's 1997 Annual Report is incorporated herein by
reference.

At March 20, 1998, the total number of shareholders of the Company's common
stock was 2,333.

The Registrant's common stock trades on the American Stock Exchange under
the symbol PHC.


ITEM 6. SELECTED FINANCIAL DATA

The information under the caption "Selected Financial Information" on Page
24 of the Registrant's 1997 Annual Report is incorporated herein by reference.
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The information on pages 26 through 37 of the Registrant's 1997 Annual
Report are incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The report of independent auditors and consolidated financial statements
are included on pages 4 through 23 of the Registrant's 1997 Annual Report and
are incorporated herein by reference.

The information on Page 22 of the Registrant's 1997 Annual report
reflecting unaudited quarterly results of operations is incorporated herein by
reference.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE

None


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Directors and nominees of the Registrant appear under "Election of
Directors" on Pages 3 through 5 of the Company's definitive Proxy Statement,
dated March 23, 1998, which is incorporated herein by reference.

Information concerning executive officers of the Registrant and its subsidiary
appears on Page 6 under the caption "Executive Officers" of the Company's
definitive Proxy Statement, dated March 23, 1998, which is incorporated herein
by reference.



ITEM 11. EXECUTIVE COMPENSATION

The information appearing under "Summary Compensation Table-Annual
Compensation" on Pages 7 through 10 of the Company's definitive Proxy Statement,
dated March 23, 1998, is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

The information appearing under "Principal Holders of Voting Security" on
Page 3 of the Company's definitive Proxy Statement, dated March 23, 1998, is
incorporated herein by reference.



ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information appearing under "Transactions with Management: on Page 13 of
the Company's definitive Proxy Statement, dated March 23, 1998, is incorporated
herein by reference.
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a) (1) and (2) and (c) The response to this portion of Item 14 is
submitted as a separate section of this report.

(3) Listing of Exhibits:
(3) Articles of Incorporation and Bylaws of
the Registrant are incorporated herein by
reference to exhibits filed with the
Registration Statement on Form S-14,
File No. 2-21776.

(13) Annual Report to Shareholders for the
year ended December 31, 1997

(23) Consent of Independent Auditors

(27) Financial Data Schedule

(b) No Form 8-K was filed during the quarter ended December
31, 1997.

(d) Financial Statement Schedules -- None.
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

THE PEOPLES HOLDING COMPANY

DATED: March 23, 1998 By /s/ John W. Smith
- ---------------------- -----------------------------
John W. Smith, President & CEO

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed by the following persons in the capacities and on
the date indicated.

John W. Smith,
President and Director
(Chief Executive Officer) ..... /s/ John W. Smith

Robert C. Leake,
Chairman of the Board and
Director ...................... /s/ Robert C. Leake

William M. Beasley, Director .. /s/ William M. Beasley

George H. Booth, II, Director . /s/ George H. Booth, II

Frank B. Brooks, Director ..... /s/ Frank B. Brooks

John M. Creekmore, Director ... /s/ John M. Creekmore

Marshall H. Dickerson, Director /s/ Marshall H. Dickerson

A. M. Edwards, Jr., Director .. /s/ A. M. Edwards, Jr.

Eugene B. Gifford, Jr.,
Director ...................... /s/ Eugene B. Gifford, Jr.

C. Larry Michael, Director .... /s/ C. Larry Michael

Jimmy S. Threldkeld, Director . /s/ Jimmy S. Threldkeld

J. Heywood Washburn, Director . /s/ J. Heywood Washburn

Robert H. Weaver, Director .... /s/ Robert H. Weaver

J. Larry Young, Director ...... /s/ J. Larry Young
Form 10-K--Item 14 (a) (1) and (2)

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY

LIST OF FINANCIAL STATEMENTS

The following consolidated financial statements and report of independent
auditors of The Peoples Holding Company and subsidiary included in the Annual
Report of the registrant to its shareholders for the year ended December 31,
1997, are incorporated by reference in Item 8.

Report of Independent Auditors

Consolidated Balance Sheets--December 31, 1997 and 1996

Consolidated Statements of Income--Years ended
December 31, 1997, 1996, and 1995

Consolidated Statements of Shareholders' Equity--Years ended
December 31, 1997, 1996 and 1995

Consolidated Statements of Cash Flows--Years ended December 31,
1997, 1996 and 1995

Notes to Consolidated Financial Statements--December 31, 1997


Schedules to the consolidated financial statements required by Article
9 of Regulation S-X are not required under the related instructions or are not
applicable and therefore, have been omitted.
Exhibit
Number Description Page
- ------ ----------- ----

13 Annual Report to Shareholders ............... 18

23 Consent of Independent Auditors ............. 53