Siebert Financial
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Siebert Financial - 10-Q quarterly report FY


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U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

FORM 10-Q

(Mark One)

[X] Quarterly report under Section 13 or 15(d) of the Securities Exchange Act
of 1934


For the quarterly period ended March 31, 2002
-------------------

[ ] Transition report under Section 13 or 15(d) of the Exchange Act


For the transition period from ____________ to ________________

Commission file number 0-5703
----------

Siebert Financial Corp.
-----------------------
(Exact Name of Small Business Issuer as Specified in its Charter)


New York 11-1796714
(State or Other Jurisdiction of (IRS Employer
Incorporation or Organization) Identification No.)

885 Third Avenue, New York, NY 10022
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)

(212) 644-2400
- --------------------------------------------------------------------------------
(Issuer's Telephone Number, Including Area Code)

- --------------------------------------------------------------------------------
(Former Name, Former Address and Former Fiscal Year, if Changed Since Last
Report)


Indicate by check mark whether the registrant: (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes _X_ No___

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY

PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Indicate by check mark whether the registrant has filed all documents
and reports required to be filed by Section 12,13 or 15(d) of the Securities and
Exchange of 1934 Act subsequent to the distribution of securities under a plan
confirmed by a court.

Yes ___ No___

APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes
of common equity, as of the latest practicable date: As of May 10, 2002, there
were 22,389,247 shares of Common Stock, par value $.01 per share, outstanding.

Transitional Small Business Disclosure Format (check one):

Yes ___ No _X_
PART I - FINANCIAL INFORMATION

Item 1. Financial Statements.

Siebert Financial Corp. & Subsidiaries
Consolidated Statements of Financial Condition
<TABLE>
<CAPTION>

March 31, 2002 December 31,
(unaudited) 2001
------------ ------------
<S> <C> <C>
ASSETS
Cash and cash equivalents $ 24,914,000 $ 25,670,000
Cash equivalents - restricted 1,300,000 1,300,000
Receivable from clearing broker 1,397,000 1,572,000
Securities owned, at market value 7,182,000 6,079,000
Furniture, equipment and leasehold improvements, net 1,639,000 1,703,000
Investment in and advances to affiliate 2,420,000 2,702,000
Intangibles, net 2,029,000 2,250,000
Prepaid expenses and other assets 687,000 853,000
------------ ------------

$ 41,568,000 $ 42,129,000
============ ============
LIABILITIES AND STOCKHOLDERS' EQUITY

Liabilities:
Securities sold, not yet purchased, at market value $ -- $ 4,000
Deferred tax liability 398,000 489,000
Accounts payable and accrued liabilities 3,615,000 4,336,000
------------ ------------
4,013,000 4,829,000
------------ ------------
Commitments and contingent liabilities


Stockholders' equity:
Common stock, $.01 par value; 49,000,000 shares authorized,
22,932,047 issued and 22,389,247 outstanding at
March 31, 2002 and December 31, 2001 229,000 229,000
Additional paid-in 17,796,000 17,796,000
capital
Retained earnings 22,265,000 22,010,000
Less: 542,800 shares of treasury stock, at cost at
March 31, 2002 and December 31, 2001 (2,735,000) (2,735,000)
------------ ------------
37,555,000 37,300,000
------------ ------------

$ 41,568,000 $ 42,129,000
============ ============
</TABLE>

See notes to consolidated financial statements


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Siebert Financial Corp. & Subsidiaries
Consolidated Statements of Income

(unaudited)

Three Months Ended
March 31,
-------------------------
2002 2001
----------- -----------
Revenues:
Commissions and fees $ 5,225,000 $ 8,408,000
Investment banking 524,000 190,000
Trading profits 211,000 271,000
Income from equity investee 123,000 573,000
Interest and dividends 138,000 420,000
----------- -----------
6,221,000 9,862,000
----------- -----------

Expenses:
Employee compensation and benefits 2,352,000 3,076,000
Clearing fees, including floor brokerage 931,000 1,303,000
Advertising and promotion 413,000 1,015,000
Communications 550,000 798,000
Occupancy 237,000 259,000
Interest - 8,000
Other general and administrative 1,299,000 1,942,000
----------- -----------

5,782,000 8,401,000
----------- -----------

Income before income taxes 439,000 1,461,000

Provision for income taxes 184,000 658,000
----------- -----------

Net income $ 255,000 $ 803,000
=========== ===========

Net income per share of common stock -

Basic and Diluted $ 0.01 $ 0.04

Weighted average shares outstanding - basic 22,389,247 22,382,382

Weighted average shares outstanding - diluted 22,590,701 22,672,337


See notes to consolidated financial statements


-3-
Siebert Financial Corp. & Subsidiaries
Consolidated Statements of Cash Flows
(unaudited)
<TABLE>
<CAPTION>

Three Months Ended
March 31,
----------------------------
2002 2001
------------ ------------

<S> <C> <C>
Cash flows from operating activities:

Net income $ 255,000 $ 803,000
Adjustments to reconcile net income to net cash (used in) provided by
operating activities:
Depreciation and amortization 389,000 291,000
(Income) loss from equity investee (123,000)
(573,000)

Changes in operating assets and liabilities:
Net (increase) decrease in securities owned, at market value (1,103,000) 2,000
Net (increase) decrease in receivable from clearing broker 175,000 (1,302,000)
(Increase) decrease in prepaid expenses and other assets 166,000 117,000
Net increase (decrease) in securities sold, not yet purchased,
at market value (4,000)
(2,000)
Net increase in deferred tax liability (92,000)
Increase (decrease) in accounts payable and accrued
liabilities (723,000) (334,000)
------------ ------------
Net cash (used in) provided by operating activities (1,060,000) (998,000)
------------ ------------

Cash flows from investing activities:

Purchase of furniture, equipment and leasehold improvements (105,000) (209,000)
Net repayment of advances to equity investee 409,000 155,000
------------ ------------
Net cash (used in) provided by investing activities 304,000 (54,000)
------------ ------------
Cash flows from financing activities:

Repurchase of common stock -- (1,136,000)
------------ ------------
Net cash (used in) provided by financing activities -- (1,136,000)
------------ ------------
Net (decrease) increase in cash and cash equivalents (756,000) (2,188,000)

Cash and cash equivalents - beginning of period 25,670,000 26,370,000
------------ ------------
Cash and cash equivalents - end of
period $ 24,914,000 $ 24,182,000
============ ============

Supplemental cash flow disclosures:
Cash paid for:
Interest -- $ 8,000
Income taxes $ 961,000 $ 168,000

</TABLE>

See notes to consolidated financial statements



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Siebert Financial Corp. & Subsidiaries
Notes to Consolidated Financial Statements
Three Months Ended March 31, 2002
(unaudited)

1. Organization and Basis of Presentation:

The consolidated financial statements include the accounts of Siebert
Financial Corp. (the "Company") and its wholly owned subsidiaries Muriel
Siebert & Co., Inc. ("Siebert") and Siebert Women's Financial Network,
Inc. ("WFN"). All material intercompany balances have been eliminated.
The statements are unaudited; however, in the opinion of management, all
adjustments considered necessary to reflect fairly the Company's
financial position and results of operations, consisting of normal
recurring adjustments, have been included.

The accompanying consolidated financial statements do not include all of
the information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles. Accordingly, the statements should be read in conjunction
with the audited financial statements included in the Company's Annual
Report on Form 10-K for the year ended December 31, 2001. Because of the
nature of the Company's business, the results of any interim period are
not necessarily indicative of results for a full year.

2. Net Capital:

Siebert is subject to the Securities and Exchange Commission's Uniform
Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum
net capital. Siebert has elected to use the alternative method, permitted
by the rule, which requires that Siebert maintain minimum net capital, as
defined, equal to the greater of $250,000 or two percent of aggregate
debit balances arising from customer transactions, as defined. (The net
capital rule of the New York Stock Exchange also provides that equity
capital may not be withdrawn or cash dividends paid if resulting net
capital would be less than five percent of aggregate debits.) As of March
31, 2002 Siebert had net capital of approximately $21,174,000 as compared
with net capital requirements of $250,000.

3. Capital Transactions:

On May 15, 2000, the board of directors of the Company authorized a stock
buy back program of up to one million common shares. Shares will be
purchased from time to time in the open market and in private
transactions. Through March 31, 2002, 542,800 shares have been purchased
at an average price of $5.04 per share.

4. Subsequent Events:

On April 30, 2002, Siebert signed a Strategic Alliance Agreement with
Intuit, Inc. (the "Alliance") and on May 8, 2002 Siebert acquired certain
of TradeStation Securities, Inc.'s retail discount brokerage accounts.
Cash outlays for fees in connection with the transactions, recoupable
advances to the clearing agent for the Alliance, website development
costs for the Alliance and the purchase price of the accounts acquired
from TradeStation, Inc. will require the use of working capital of
approximately $4,300,000. Siebert will also incur increased personnel and
other operating costs in excess of revenues expected to be earned from
the Alliance during the remainder of 2002.


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5. New Accounting Standards:

In June 2001, the Financial Accounting Standards Board (FASB) issued SFAS
No. 141, "Business Combinations." SFAS No. 141 requires that the purchase
method of accounting be used for all business combinations initiated after
June 30, 2001. This statement specifies that certain acquired intangible
assets in a business combination be recognized as assets separately from
goodwill and that existing intangible assets and goodwill be evaluated for
these new separation requirements. The adoption of this standard did not
have a material impact on the Company's consolidated financial position or
results of operations.

In June 2001, the FASB issued SFAS No. 142, "Goodwill and Other Intangible
Assets." SFAS No. 142 changes the accounting for goodwill from an
amortization method to an impairment-only approach. Amortization of
goodwill, including goodwill recorded in past business combinations, will
cease upon adoption of this statement. In addition, this statement
requires that goodwill be tested for impairment at least annually at the
reporting unit level. The Company implemented SFAS No. 142 on January 1,
2002. Implementation of this statement did not have a material impact on
the Company's consolidated financial position or results of operations.

In June 2001, the FASB issued SFAS No. 143, "Accounting for Asset
Retirement Obligations." This statement addresses financial accounting and
reporting for obligations associated with the retirement of tangible
long-lived assets and the associated asset retirement costs. The Company
is required to implement SFAS No. 143 on January 1, 2003. Management does
not expect this statement to have a material impact on the Company's
consolidated financial position or results of operations.

In August 2001, the FASB issued SFAS No. 144, "Accounting for the
Impairment or Disposal of Long-Lived Assets." This statement supercedes
SFAS No. 121, "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to Be Disposed Of." The statement retains the previously
existing accounting requirements related to the recognition and
measurement of the impairment of long-lived assets to be held and used
while expanding the measurement requirements of long-lived assets to be
disposed of by sale to include discontinued operations. It also expands
the previously existing reporting requirements for discontinued operations
to include a component of an entity that either has been disposed of or is
classified as held for sale. The Company implemented SFAS No. 144 on
January 1, 2002. Implementation of this statement did not have a material
impact on the Company's consolidated financial position or results of
operations.



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6. Siebert, Brandford, Shank & Co., LLC

Summarized financial data of Siebert, Brandford, Shank & Co., LLC, ("SBS")
as of March 31 and for the three months ended March 31 follows. Siebert
holds a 49% ownership interest in SBS:
<TABLE>
<CAPTION>

2002 2001
-------------- --------------
<S> <C> <C>
Total assets $ 14,100,000 $ 9,297,000
Total liabilities, including subordinated liabilities of
$1,200,000 9,200,000 7,522,000
Total members' capital 4,800,000 1,775,000
Total revenues 2,200,000 3,272,000
Net income 250,000 1,185,000
</TABLE>

Siebert charged SBS $60,000 during each period for rent and general and
administrative services, which Siebert believes approximates the cost of
furnishing such services.

Siebert's share of undistributed earnings from SBS amounted to $1,955,000
and $478,000 at March 31, 2002 and 2001 respectively.


-7-
Item 2. Management's Discussion and Analysis

This discussion should be read in conjunction with the Company's
audited and unaudited Consolidated Financial Statements and the Notes thereto
contained elsewhere in this Quarterly Report.

Statements in this "Management's Discussion and Analysis" and elsewhere
in this document, as well as oral statements that may be made by the Company or
by officers, directors or employees of the Company acting on the Company's
behalf, that are not statements of historical or current fact constitute
"forward looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward looking statements involve risks and
uncertainties and known and unknown factors that could cause the actual results
of the Company to be materially different from the historical results or from
any future results expressed or implied by such forward looking statements,
including, without limitation: changes in general economic and market
conditions, fluctuations in volume and prices of securities, changes and
prospects for changes in interest rates and demand for brokerage and investment
banking services, increases in competition within and without the discount
brokerage business through broader services offerings or otherwise, competition
from electronic discount brokerage firms offering greater discounts on
commissions than the Company, prevalence of a flat fee environment, decline in
participation in equity or municipal finance underwritings, decreased ticket
volume in the discount brokerage division, limited trading opportunities,
increases in expenses and changes in net capital or other regulatory
requirements.

Critical Accounting Policies

The Company generally follows accounting policies standard in the
brokerage industry and believes that its policies appropriately reflect its
financial position and results of operations. Management has identified the use
of "Estimates" as its critical policy. The estimates relate primarily to revenue
and expense items in the normal course of business as to which no confirmations,
invoices or other documentation is received by the Company at the time the books
are closed for a period. The Company uses its best judgment, based on its
knowledge of revenue transactions and expenses incurred, to estimate the amounts
of such revenue and expense. The Company is not aware of any material
differences between the estimates used in closing its books for the last five
years and the actual amounts of revenue received and expenses incurred when the
actual confirmations, invoices or other documentation is subsequently received
by the Company.

Business Environment

Customer trading activity during the first quarter of 2002 continued to
be slow for Siebert, as well as the industry as a whole despite the belief of
some economists that the economic recovery has begun. Consolidation of the
discount brokerage industry continued. Several large discount brokerage firms
have announced significant price increases in order to generate additional
revenues in a reduced activity environment.

The Company, like other securities firms, is directly affected by
general economic and market conditions including fluctuations in volume and
prices of securities, changes and prospects for changes in interest rates and
demand for brokerage and investment banking services, all of which can affect
the Company's relative profitability. In periods of reduced market activity,
profitability is likely to be adversely affected because certain expenses,
including salaries and related costs, portions of communications costs and
occupancy expenses, remain relatively fixed. Further, the development and
promotion of the Company's financial website for women, Women's Financial
Network at Siebert ("WFN"), has not yet produced sufficient revenue to cover the
expenditures for maintaining and updating the content and the website despite
recent reductions made in these expenditures. Although the Company believes that
revenues from new accounts expected to be generated by the website will
ultimately be sufficient to offset the operating



-8-
and  promotional  cost,  the rate of  account  acquisition  has been  less  than
anticipated and the Company cannot be certain that a sufficient number of new
accounts will be generated to offset the costs or produce significant profits.

Earnings for any period should not be considered representative of any
other period.

Current Developments

On April 30, 2002, the Company signed an exclusive Strategic Alliance
Agreement with Intuit, Inc. to offer online and traditional discount brokerage
services to the customers of Quicken and Quicken.com. The service is expected to
launch during 2002.

On May 8, 2002, Siebert acquired certain discount brokerage customer
accounts from TradeStation Securities, Inc. The accounts will be integrated into
Siebert's Boca Raton, Florida office.

On May 15, 2000, the board of directors of the Company authorized a buy
back of up to 1 million shares of the Company's common stock.. Shares will be
purchased from time to time in the open market and in private transactions.
Through April 30, 2002, 542,800 shares have been purchased at an average price
of $5.04 per share.

Results of Operations

Three Months Ended March 31, 2002 Compared to Three Months Ended March 31, 2001

Total revenues for the three months ended March 31, 2002 were $6.2
million, a decrease of $3.6 million or 36.9% over the same period in 2001.
Commission and fee revenue, trading profits, income from investment in affiliate
and interest and dividend revenues all decreased as compared to the prior year.

Commission and fee income for the three months ended March 31, 2002 was
$5.2 million, a decrease of $3.2 million or 37.9% over the same period in 2001
due to a reduction in trading volume within the industry as a whole. In
addition, the Company earned lower average commissions per trade resulting from
a decrease in the size of an average trade, price reductions on other related
services caused by increased competition from ultra low cost, flat fee brokers
and a reduction of order flow fees.

Investment banking revenues for the three months ended March 31, 2002
were $524,000, an increase of $334,000 or 175.5% over the same period in 2001
due to the Company's participation in more syndicated offerings.

Trading profits for the three months ended March 31, 2002 were
$211,000, a decrease of $60,000 or 22.2% over the same period in 2001.

Interest and dividends for the three months ended March 31, 2002 were
$138,000, a decrease of $282,000 or 67.1% over the same period in 2001 primarily
due to lower interest rates available for short-term investments.

Total expenses for the three months ended March 31, 2002 were $5.8
million, a decrease of $2.6 million or 31.18% over the same period in 2001.

Employee compensation and benefit costs for the three months ended
March 31, 2002 were $2.4 million, a decrease of $724,000 or 23.5% over the same
period in 2001. This decrease was primarily due to a decrease in headcount, a
decrease in discretionary payments to employees and a decrease in commission
payouts due to the low trading volumes.

Clearing and floor brokerage fees for the three months ended March 31,
2002 were $931,000,



-9-
a decrease of $372,000  or 28.5% over the same period in 2001  primarily  due to
the decreased volume of trade executions.

Advertising and promotion expenses for the three months ended March 31,
2002 were $413,000, a decrease of $602,000 or 59.3% over the same period in 2001
due to decreased television and print advertising by Siebert.

Communications expense for the three months ended March 31, 2002, was
$550,000, a decrease of $248,000 or 31.1% over the same period in 2001 due
primarily to a decrease in the cost of furnishing customers quotes on
securities.

Occupancy costs for the three months ended March 31, 2002 was $236,000,
a decrease of $22,000 or 8.5%, over the same period in 2001, principally due to
the closing of Siebert's Fremont, California office and consolidation of office
space in New York.

Other general and administrative expenses were $1.3 million, a decrease
of $643,000 or 33.1% over the same period in 2001 primarily due to lower
consulting fees, printing costs, equipment rental costs, placement fees, travel
and entertainment expenses and soft dollar fees all due to a decrease in the
level of business activity. This decrease was offset in part by increases in
legal fees in connection with the negotiation of strategic alliances and
acquisitions.

Provision for income taxes decreased for the three months ended March
31, 2002 to $184,000, a decrease of $474,000, or 72.0%, primarily due to a
decrease in net income before tax to $439,000 in the first quarter of 2002 as
compared to net income before tax of $1.5 million in the same period in 2001.

Liquidity and Capital Resources

The Company's assets are highly liquid, consisting generally of cash,
money market funds and securities freely salable in the open market. The
Company's total assets at March 31, 2002 were $41.6 million. As of March 31,
2002, $33.4 million or 80.2% of total assets were regarded by the Company as
highly liquid. Siebert is subject to the net capital requirements of the SEC,
the NYSE and other regulatory authorities. At March 31, 2002, Siebert's
regulatory net capital was $21.2 million, $20.9 million in excess of its minimum
capital requirement of $250,000.

On April 30, 2002, the Company signed a strategic alliance agreement
with Intuit, Inc. to offer online and traditional discount brokerage services to
customers of Quicken and Quicken.com. (the "Alliance"). The service is expected
to launch during 2002. On May 8, 2002, Siebert acquired certain discount
brokerage customer accounts from TradeStation Securities, Inc. Cash outlays for
fees in connection with these transactions, recoupable advances to the clearing
agent for the Alliance, website development costs for the Alliance and the
purchase price of the accounts acquired from TradeStation, Inc. require the use
of working capital of approximately $4.3 million. The Company also anticipates
that it will incur increased personnel and other operating costs in excess of
revenues earned from the Alliance during the remainder of 2002 and may continue
to acquire its common stock pursuant to its buy back program.

Siebert has entered into a Secured Demand Note Collateral Agreement
with SBS under which it is obligated to lend to SBS up to $1.2 million pursuant
to a secured promissory note on a subordinated basis. Amounts pledged by Siebert
under the facility are reflected on the Company's balance sheet as "cash
equivalents - restricted". SBS pays Siebert interest on this amount at the rate
of 10% per annum. The facility expires on August 31, 2003, at which time SBS is
obligated to repay to Siebert any amounts borrowed by SBS thereunder.

In the normal course of its business, Siebert enters into transactions
in various financial



-10-
instruments  with  off-balance  sheet risk.  This risk  includes both market and
credit risk, which may be in excess of the amounts recognized in the Company's
financial statements. Retail customer transactions are cleared through clearing
brokers on a fully disclosed basis. If customers do not fulfill their
contractual obligations, the clearing broker may charge Siebert for any loss
incurred in connection with the purchase or sale of securities at prevailing
market prices to satisfy the customers' obligations. Siebert regularly monitors
the activity in its customer accounts for compliance with its margin
requirements. Siebert is exposed to the risk of loss on unsettled customer
transactions if customers and other counterparties are unable to fulfill their
contractual obligations.

The Company believes it has sufficient working capital for all of its
anticipated needs, including those described above, for at least the next twelve
months.

Impact of Inflation

General inflation in the economy increases operating expenses of most
businesses. The Company has provided compensation increases generally in line
with the inflation rate and incurred higher prices for goods and services. While
the Company is subject to inflation as described above, management believes that
inflation currently does not have a material effect on the Company's operating
results, but there can be no assurance that this will continue to be so in the
future.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Working capital is generally temporarily invested in dollar denominated
money market funds, and overnight certificates of deposits that are not subject
to material changes in value due to interest rate movements. The Company also
invests in certain short term municipal bonds, the values of which may fluctuate
during the period they are held by the Company.


-11-
Part II. OTHER INFORMATION

Item 1. Legal Proceedings

The Company is involved in various routine lawsuits of a nature deemed
by the Company customary and incidental to its business. In the opinion of
management, the ultimate disposition of such actions will not have a material
adverse effect on its financial position or results of operations.

Item 2. Changes in Securities and Use of Proceeds

None

Item 3. Defaults Upon Senior Securities

None

Item 4. Submission of Matters to a Vote of Security Holders

None

Item 5. Other Information

None

Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits

None

(b) Reports on Form 8-K

None


-12-
SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

SIEBERT FINANCIAL CORP.


By: /s/ Muriel F. Siebert
--------------------------
Muriel F. Siebert
Chair and President and
Acting Chief Financial Officer
(Principal executive officer
and acting principal financial
and accounting officer)

Date: May 15, 2002



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