Boston Beer Company
SAM
#4281
Rank
NZ$4.28 B
Marketcap
NZ$401.88
Share price
0.03%
Change (1 day)
-3.97%
Change (1 year)

Boston Beer Company - 10-Q quarterly report FY


Text size:
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q


[ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended June 28, 1997

OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from ..........to..........

Commission file number: 1-14092

THE BOSTON BEER COMPANY, INC.
(Exact name of registrant as specified in its charter)

MASSACHUSETTS 04-3284048
(State or other jurisdiction of incorporation (I.R.S. Employer
or organization) Identification No.)

75 Arlington Street, Boston, Massachusetts
(Address of principal executive offices)
02116
(Zip Code)

(617) 368-5000
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes X No

Number of shares outstanding of each of the issuer's classes of common stock, as
of July 31, 1997:

Class A Common Stock, $.01 par value 16,310,179
Class B Common Stock, $.01 par value 4,107,355
(Title of each class) (Number of shares)
THE BOSTON BEER COMPANY, INC.
FORM 10-Q

QUARTERLY REPORT
JUNE 28, 1997

TABLE OF CONTENTS
PART I. FINANCIAL INFORMATION PAGE

Item 1. Consolidated Financial Statements

Consolidated Balance Sheets
June 28, 1997 and December 28, 1996 3

Consolidated Statements of Operations for the
Three and Six Months Ended June 28, 1997 and
June 29, 1996 4

Consolidated Statements of Cash Flows for the
Six Months Ended June 28, 1997 and
June 29, 1996 5

Notes to Consolidated Financial Statements 6-8

Item 2. Management's Discussion and Analysis of
Financial Condition and Results of Operations 9-12

PART II. OTHER INFORMATION

Item 1. Legal Proceedings 13

Item 2. Changes in Securities 13

Item 3. Defaults Upon Senior Securities 13

Item 4. Submission of Matters to a Vote of
Security Holders 13-14

Item 5. Other Information 14

Item 6. Exhibits and Reports on Form 8-K 14-42

SIGNATURES 43
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)
(unaudited)

June 28, December 28,
1997 1996
----------------- -----------------

ASSETS
Current Assets:

Cash and cash equivalents $- $5,060
Short term investments 36,322 35,926
Accounts receivable 23,554 18,109
Allowance for doubtful accounts (1,992) (1,930)
Inventories 16,192 13,002
Prepaid expenses 1,069 674
Deferred income taxes 2,968 2,968
Other current assets 1,552 3,882
----------------- -----------------
Total current assets 79,665 77,691

Restricted investments 627 611
Equipment and leasehold
improvements, at cost 32,618 21,043
Accumulated depreciation (8,399) (6,412)
Deferred income taxes 151 151
Other assets 3,403 3,469
Total assets $108,065 $96,553
================= =================

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
Accounts payable $12,611 $17,783
Line of credit 13,061 -
Accrued expenses 12,431 12,064
Current maturities of
long-term debt 1,875 75
----------------- -----------------
Total current liabilities 39,978 29,922

Long-term debt, less current maturities - 1,800

Commitments and Contingencies - -
Stockholders' Equity:
Class A Common Stock, $.01 par value;
20,300,000 shares authorized; 16,301,848
and 15,972,058 issued and outstanding as
of June 28, 1997 and December 28, 1996,
respectively 163 160
Class B Common Stock, $.01 par value;
4,200,000 shares authorized; 4,107,355
issued and outstanding as of June 28,
1997 and December 28, 1996 41 41
Additional paid-in-capital 56,013 55,391
Unearned compensation (271) (363)
Unrealized loss on investments
in marketable securities (850) (442)
Unrealized (loss) gain on forward
exchange contract (37) 31
Retained earnings 13,028 10,013
Total stockholders' equity 68,087 64,831
----------------- -----------------
Total liabilities and
stockholders' equity $108,065 $96,553
================= =================

The accompanying notes are an integral part of the financial statements
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)
(unaudited)

<TABLE>
<CAPTION>

Three months ended
-----------------------------------------------------------------
<S> <C> <C> <C> <C> <C>

June 28, June 29, June 28, June 29,
1997 1996 1997 1996
------------ ------------- ------------- -------------

Sales $57,158 $60,583 $103,957 $108,859
Less excise taxes 7,320 6,512 12,264 11,659
------------ ------------- ------------- -------------
Net sales 49,838 54,071 91,693 97,200
Cost of sales 24,671 27,065 46,578 48,930
------------ ------------- ------------- -------------
Gross profit 25,167 27,006 45,115 48,270

Operating expenses:
Advertising, promotional and selling expenses 19,829 20,340 34,387 34,370
General and administrative expenses 3,097 2,867 6,027 5,849
Total operating expenses 22,926 23,207 40,414 40,219
------------ ------------- ------------- -------------
Operating income 2,241 3,799 4,701 8,051

Other income (expense):
Interest income 438 435 889 933
Interest expense (249) (68) (357) (125)
Other income (expense), net 115 3 122 (4)
------------ ------------- ------------- -------------
Total other income 304 370 654 804

Income before income taxes 2,545 4,169 5,355 8,855
Provision for income taxes 1,110 1,808 2,340 3,854
------------ ------------- ------------- -------------
Net income $1,435 $2,361 $3,015 $5,001
============ ============= ============= =============

Net income per common and
common equivalent share $0.07 $0.12 $0.15 $0.25
============ ============= ============= =============

Weighted average number of common
and common equivalent shares 20,466 20,320 20,424 20,284
============ ============= ============= =============

</TABLE>

The accompanying notes are an integral part of the financial statements
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)

Six months ended
June 28, June 29,
1997 1996
------------ ------------
Cash flows from operating activities:
Net income $3,015 $5,001

Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation and amortization 1,886 1,144
Bad debt expense 83 544
Stock option compensation expense 123 75
Changes in assets and liabilities:
Accounts receivable (5,466) (9,814)
Inventory (3,190) (2,643)
Prepaid expenses (395) (617)
Other current assets 767 1,526
Other assets 66 7
Accounts payable (5,172) 5,696
Accrued expenses 367 1,766
------------ ------------
Total adjustments (10,931) (2,316)
------------ ------------
Net cash (used in) provided by
operating activities (7,916) 2,685
------------ ------------

Cash flows for investing activities:

Purchases of fixed assets (10,012) (4,892)
Purchases of government securities (802) -
Purchases of restricted investments (625) (614)
Proceeds from maturities of
restricted investments 609 597
------------ ------------
Net cash (used in) investing activities (10,830) (4,909)
------------ ------------

Cash flows from financing activities:
Proceeds from exercise of management
incentive options 602 97

Proceeds from sale of common stock
under stock purchase plan 23 -

Net borrowings under line of credit 13,061 -
------------ ------------
Net cash provided by financing activities 13,686 97
------------ ------------
Net decrease in cash and cash equivalents (5,060) (2,127)
------------ ------------
Cash and cash equivalents at beginning of period 5,060 36,607
------------ ------------
Cash and cash equivalents at end of period $- $34,480
============ ============
Supplemental disclosure of cash flow information:
Interest paid $295 $113
============ ============
Taxes paid $4,535 $3,364
============ ============

The accompanying notes are an integral part of the financial statements
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


A. BASIS OF PRESENTATION:

The Boston Beer Company, Inc. (the "Company") is engaged in the business of
brewing, marketing, and selling beer and ale products throughout the United
States and select international markets. The accompanying consolidated financial
position as of June 28, 1997 and the results of its consolidated operations and
consolidated cash flows for the interim periods ended June 28, 1997 and June 29,
1996 have been prepared by the Company, without audit, in accordance with
generally accepted accounting principles for interim financial information and
pursuant to the rules and regulations of the Securities and Exchange Commission.
Accordingly, they do not include all of the information and footnotes required
by generally accepted accounting principles for complete financial statements
and should be read in conjunction with the audited financial statements included
in the Company's Annual Report on Form 10-K for the year ended December 28,
1996.

Utilization of Estimates
To prepare the financial statements in conformity with generally accepted
accounting principles, management is required to make estimates and assumptions
that affect the reported amounts of assets, liabilities and the disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenue and expense during the reporting period. In
particular, the Company records reserves for estimated product returns, for the
valuation of inventory, and regarding the collectibility of accounts receivable.
Actual results could differ from the estimates and assumptions used by
management.

Reclassifications
Beginning in the fourth quarter of 1996, certain expenses which were previously
classified as general and administrative expenses were reclassified as
advertising, promotional, and selling expenses. All prior period financial
information has been reclassified to conform with the current presentation.
Certain other period amounts have also been reclassified to conform with the
current year's presentation.

Management's Opinion
In the opinion of the management of the Company, the Company's unaudited
consolidated financial position as of June 28, 1997 and the results of its
consolidated operations and consolidated cash flows for the interim periods
ended June 28, 1997 and June 29, 1996, reflect all adjustments (consisting only
of normal and recurring adjustments) necessary to present fairly the results of
the interim periods presented. The operating results for the interim periods
presented are not necessarily indicative of the results expected for the full
year.


B. SHORT TERM INVESTMENTS:

Short term investments include marketable equity securities having a cost of
$4,288,000 and $4,286,000 and a market value of $3,438,000 and $3,844,000 at
June 28, 1997 and December 28, 1996, respectively. This resulted in an
unrealized loss of $850,000 and $442,000 at the end of respective periods. In
addition, the Company has investments in U.S. Government securities having a
cost of $32,884,000 and $32,082,000 at June 28, 1997 and December 28, 1996,
respectively, which approximate fair value.
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)


C. INVENTORIES:

Inventories, which consist principally of hops, brewery materials and packaging,
are stated at the lower of cost, determined on a first-in, first-out (FIFO)
basis, or market.

Inventories consist of the following (in thousands):


June 28, December 28,
1997 1996
---------------- -----------------

Raw materials, principally hops $14,464 $12,677
Work in process 995 0
Finished goods 733 325
---------------- -----------------
$16,192 $13,002
================ =================

D. FINANCIAL INSTRUMENTS:

During 1996 and 1997, the Company entered into several forward exchange
contracts to reduce exposure to currency movements affecting existing foreign
currency denominated assets, liabilities, and firm commitments. The contract
durations match the durations of the currency positions. The future value of the
contracts and the related currency positions are subject to offsetting market
risk resulting from foreign currency exchange rate volatility. The combined
carrying amounts of the contracts totaled $1,059,500 at June 28, 1997. There
were no realized gains or losses on the contracts in the six months ended June
28, 1997.


E. DEBT

On March 21, 1997, the Company entered into a credit agreement to increase its
existing $14,000,000 line of credit to $15,000,000 ("the $15,000,000 line") and
to establish an additional $30,000,000 line of credit ("the $30,000,000 line").
On March 31, 1999, the $15,000,000 line expires and the balance outstanding
under the $30,000,000 line converts to a term note. Principal payments on the
term note are payable in twenty quarterly installments, with the final payment
due at maturity, December 31, 2003. Through March 31, 1999, interest is payable
quarterly on both the $15,000,000 and $30,000,000 lines at either the Prime Rate
or the applicable Adjusted Libor Rate plus .50%. After March 31, 1999, interest
on the term note is payable quarterly at either the Prime Rate or the applicable
Adjusted Libor Rate plus .75%.


At June 28, 1997, $13,061,000 and $0 are outstanding under the $15,000,000 and
$30,000,000 lines, respectively, at an interest rate of 7.35%. The Company must
pay a commitment fee of .15% per annum on the average daily unused portion of
the total $45,000,000 commitment. Additionally, the Company is obligated to meet
certain financial covenants, including the maintenance of specified levels of
tangible net worth and net income.

The Company paid the remaining $1,875,000 owed under the MIFA loan as of July
15, 1997, at the prepayment penalty rate, 103% of the outstanding balance net of
unused loan proceeds.
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)


F. RECENT ACCOUNTING STANDARDS:

In February, 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 128, "Earnings Per Share" (SFAS 128) and No.
129, "Disclosure of Information About Capital Structure" (SFAS 129). SFAS 128
specifies the computation, presentation and disclosure requirements for earnings
per share and is designed to improve earnings per share information and increase
comparability of per share data on an international basis. SFAS 129 requires the
disclosure of certain information about an entity's capital structure which
would include a brief discussion of rights and privileges for securities
outstanding. These standards will be effective for financial statements periods
ending after December 15, 1997.

The Company has reviewed the adoption and impact of SFAS No. 128, "Earnings Per
Share" and SFAS No. 129, "Disclosure of Information About Capital Structure",
but does not expect either recent accounting standard to have a material impact
on the Company's results of operations or its financial position.
THE BOSTON BEER COMPANY, INC.

Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS


The following is a discussion of the financial condition and results of
operations of the Company for the three and six-month periods ended June 28,
1997 as compared to the three and six-month periods ended June 29, 1996. It
should be read in conjunction with the "Consolidated Financial Statements" of
the Company and related "Notes to the Financial Statements" included in this
Form 10-Q. On March 1, 1997, the Company acquired all of the equipment and other
brewery related personal property of an independent brewing company located in
Cincinnati, Ohio. Brewery operations are currently managed by the Samuel Adams
Brewery Company, Ltd., a wholly owned affiliate of the Company. The results of
operations of the Samuel Adams Brewery Company, Ltd. are included in the
accompanying consolidated financial statements since the date of acquisition.


RESULTS OF OPERATIONS

Three Months Ended June 28, 1997 compared to Three Months Ended June 29, 1996

Sales volume increased by 13.5% from 341,000 barrels in the three months ended
June 29, 1996 to 387,000 barrels in the three months ended June 28,1997. This
increase was due to the inclusion of 72,000 barrels, in 1997, from the Samuel
Adams Brewery Company, Ltd. Despite the increase in sales volume, net sales
decreased by 7.8% from $54,071,000 in the three month period ended June 29, 1996
to $49,838,000 in the three month period ended June 28, 1997. Net sales
decreased primarily due to the operation of Samuel Adams Brewery Company, Ltd.
which produces Boston Beer Company brand products and other products under
contract. The Samuel Adams Brewery Company, Ltd. contract-brewed products sell
on average at approximately one third the price of other Company products. In
addition, there has been a continuing shift in the core (branded products)
package mix to a higher percent of kegs versus cases and to certain lower priced
packages. Consistent with beverage industry performance standards, kegs produce
less revenue per barrel than cases due to packaging considerations which are
reflected in the price.

Gross profit decreased by 6.8% from $27,006,000 in the three months ended June
29, 1996 to $25,167,000 in the three months ended June 28, 1997. Cost of sales
decreased to 49.5% of net sales in the three months ended June 28, 1997 from
50.1 % in the three months ended June 29, 1996. However, both cost of sales and
gross profit decreased due to Samuel Adams Brewery Company, Ltd. contract-brewed
products which cost on average approximately one half the cost of Boston Beer
Company branded products, but in conjunction with the low selling price
contribute less to gross profit. In addition, total shipments in the
core business included a greater percentage of kegs than cases during the three
months ended June 28, 1997 compared to the three months ended June 29, 1996,
which resulted in decreased packaging material costs for the current period.
This decrease did not offset the lower selling price for kegs.

Advertising, promotional, and selling expenses in total decreased by 2.5% from
$20,340,000 in the three months ended June 29, 1996 to $19,829,000 in the three
months ended June 28, 1997. This decrease was primarily attributable to a
decrease in freight resulting from a planned shift in distribution patterns, and
a decrease in advertising expenditures. Partially offsetting these decreases
were increases in sales salaries and related sales personnel and travel
expenses. As a percentage of net sales, total advertising, promotional, and
selling expenses increased from 37.6% in the three months ended June 29, 1996 to
39.8% in the three months ended June 28, 1997.

General and administrative expenses increased by 8.0% from $2,867,000 in the
three months ended June 29, 1996 to $3,097,000 in the three months ended June
28, 1997. This increase was primarily due to an increase in consulting expense,
insurance related charges, salary and personnel expenses, and depreciation,
which reflects an increase in leasehold improvements and expansion. Partially
offsetting these increases were cost savings in printing and development of the
annual report, and reductions in legal and bad debt expense. As a percentage of
net sales, general and administrative expenses increased from 5.3% for the three
months ended June 29, 1996 to 6.2% for the three months ended June 28, 1997.
Other income  (expense)  net,  for the three  months  ended June 28,  1997,  was
$304,000, representing a decrease of $66,000 over other income (expense) net,
for the three months ended June 29, 1996. The decrease is due to a reduction in
invested cash, caused primarily by the purchase of the certain brewery assets in
Cincinnati, Ohio, and increased interest expense related to the borrowings under
the revolving line of credit.

Net income decreased by 39.2% to $1,435,000 in the three months ended June 28,
1997 compared to $2,361,000 in the three months ended June 29, 1996. The
combined effective tax rate increased to 43.6% in the three months ended June
28, 1997 compared to 43.4% in the three months ended June 29, 1996, due
primarily to higher projected income levels for 1997. It is probable that these
projected income levels will not be attained.

Six Months Ended June 28, 1997 compared to Six Months Ended June 29, 1996

Sales volume increased by 8.3% from 617,000 barrels in the first six months of
1996 to 668,000 barrels in the first six months of 1997. This increase was due
to inclusion of 91,000 barrels, in 1997, produced by the Samuel Adams Brewery
Company, Ltd., beginning March 1, 1997. Net sales decreased by 5.7% from
$97,200,000 in first six months of 1996 to $91,693,000 in the first six months
of 1997. Sales of the Samuel Adams Brewery Company, Ltd. were made at prices
which average approximately one third of other Company products. Additionally,
the continuing shift in the core business package mix towards kegs and certain
lower priced packages contributed to the inability of sales dollars to grow at
the same rate as physical sales volume.

Gross profit decreased by 6.5% from $48,270,000 in the first six months of 1996
to $45,115,000 in the first six months of 1997. Cost of sales increased to 50.8%
of net sales in the first six months of 1997 from 50.3% of net sales in the
first six months of 1996. This increase in cost of sales as a percent of sales
was principally due to the addition of the Samuel Adams Brewery
Company, Ltd. whose contract-brewed products cost on average approximately one
half the cost of other Boston Beer Company products. However, it sells the
contract-brewed products at a price on average approximately one third that of
the Boston Beer products. Accordingly, the impact of the Samuel Adams Brewery
Company, Ltd. operating in four of the six months presented resulted in the
increase in cost of sales as a percent of net sales and the decrease in gross
profit as a percent of net sales.

Advertising, promotional, and selling expenses in total increased from
$34,370,000 in the first six months of 1996 to $34,387,000 in the first six
months of 1997. This increase was primarily attributable to increased costs of
promotional materials, packaging redesign, new ventures and sales salaries and
related employee benefits, partially offset by a volume-driven decrease in
freight, and lower purchases of point of sales material. As a percentage of net
sales, total advertising, promotional, and selling expenses increased from 35.4%
in the first six months of 1996 to 37.5% in the first six months of 1997.
General and  administrative  expenses  increased by 3.0% from  $5,849,000 in the
first six months of 1996 to $6,027,000 in the first six months of 1997. This
increase was primarily due to by increased salaries and related employee
expenses, in insurance and rent, partially offset by decreases in bad debt
expense, research and development, printing and preparing the annual report and
professional service fees. As a percentage of net sales, general and
administrative expenses increased from 6.0% in the first six months of 1996 to
6.6% in the first six months of 1997.

Other income (expense) net, decreased to $654,000 in the first six months of
1997 compared to $804,000 for the first six months of 1996. The net decrease is
due primarily to an increase in interest expense due to increased borrowings
against the revolving line of credit and lower levels of interest income.

Net income decreased by 39.7% to $3,015,000 in the first six months of 1997
compared to $5,001,000 in the first six months of 1996. Income taxes decreased
by $1,514,000. The combined effective tax rate increased to 43.7% in the first
six months of 1997 compared to 43.5% in the first six months of 1996, due
primarily to higher projected income levels for 1997. It is probable that these
projected income levels will not be attained.


Liquidity and Capital Resources

During the first six months of 1997, the Company recorded net income of
$3,015,000, while net cash used by operating activities was $7,916,000. This
$10,931,000 difference is primarily due to increases in accounts receivable,
inventory, and a reduction in accounts payable which was offset by a decrease in
other current assets.

During the first six months of 1997, the Company used $10,830,000 in investing
activities. This primarily reflects the purchase of fixed assets, packaging
equipment and other brewery-related personal property from an independent
brewing company in Cincinnati, Ohio.

During the first six months of 1997, the Company generated $13,686,000 by
financing activities which primarily reflects amounts borrowed against the
Company's revolving line of credit. As of June 28, 1997, net borrowings were
$13,061,000.

The Company's management believes that working capital as of June 28, 1997 of
$39,687,000 (of which 91.5% is in cash and equivalents and short term
investments) in conjunction with existing lines of credit should be sufficient
to meet the Company's operating, capital, and debt service requirements through
the next twelve months.


Recent Accounting Standards

In February, 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 128, "Earnings Per Share" (SFAS 128) and No.
129, "Disclosure of Information About Capital Structure" (SFAS 129). SFAS 128
specifies the computation, presentation and disclosure requirements for earnings
per share and is designed to improve earnings per share information and increase
comparability of per share data on an international basis. SFAS 129 requires the
disclosure of certain information about an entity's capital structure which
would include a brief discussion of rights and privileges for securities
outstanding. These standards will be effective for financial statements periods
ending after December 15, 1997.
The Company has reviewed the adoption and impact of SFAS No. 128,  "Earnings Per
Share" and SFAS No. 129, "Disclosure of Information About Capital Structure",
but does not expect either recent accounting standard to have a material impact
on the Company's results of operations or its financial position.

Safe Harbor for Forward-Looking Statements

This Form 10-Q filing contains forward-looking statements within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are based on management's current
expectations and involve known and unknown risks, uncertainties, and other
factors which may cause the actual results, performance or achievements of the
Company to be materially different from any future results, performance, or
achievements expressed or implied by such forward-looking statements.

Factors which may cause actual future results to differ from forward-looking
statements include, among others, the following: changes in consumer
preferences; general economic and business conditions; increasing competition in
the craft-brewed beer industry; success of operating initiatives; possible
future increases in operating costs; advertising and promotional efforts;
changes in brand awareness; the existence or absence of adverse publicity;
changes in business strategy; quality of management; availability, terms and
deployment of capital; business abilities and judgment of personnel;
availability of qualified personnel; labor and employee benefit costs; change
in, or the failure to comply with, government regulations; and other factors.
THE BOSTON BEER COMPANY, INC.


PART II. OTHER INFORMATION

Item 1. LEGAL PROCEEDINGS
In the second quarter of 1997, Boston Brewing Company,
Inc. ("Boston Brewing"), an affiliate of both Boston Beer
Company Limited Partnership and The Boston Beer Company,
Inc., settled an action filed against it by a distributor,
Premier Worldwide Beers PLC ("Premier"), such action
having been filed in a court in England in early 1996.
Premier's action contained a claim to damages for alleged
breach of a Distributorship Agreement between Boston
Brewing and Premier. The action has been settled and
leaves Boston Brewing exposed to no additional liability.

The Company is party to certain claims and litigation in
the ordinary course of business. The Company does not
believe any of these proceedings will result, individually
or in the aggregate, in a material adverse effect upon its
financial condition or results of operations.

Item 2. CHANGES IN SECURITIES

Not Applicable

Item 3. DEFAULTS UPON SENIOR SECURITIES

Not Applicable

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
The Boston Beer Company, Inc. held its annual meeting
of stockholders on June 3, 1997.
The following items were voted upon at that time.

On June 3, 1997, the holders of the Class A Common Stock
($.01 par value) approved the following:

"RESOLVED:That Pearson C. Cummin, III and James C. Kautz
be and they hereby are elected Class A Directors of the
Corporation, to serve for a term of one year ending on
the date of the 1998 Annual Meeting of Stockholders in
accordance with the By-Laws and until their respective
successors are duly chosen and qualified."

The results of the vote were, as follows:
Election of Class A Directors:

No. of Shares No. of Shares
Voted "For" Withheld

Pearson C. Cummin, III 14,681,258 63,655
James C. Kautz 14,679,724 65,189

Mr. C. James Koch, as the sole holder of the
Corporation's Class B Common Stock, voted on the election
of five (5) Class B Directors: C. James Koch, Alfred W.
Rossow,Jr., Rhonda Kallman, Charles Joseph Koch and John
B. Wing:

"RESOLVED: That C. James Koch, Alfred W. Rossow, Jr.,
Rhonda L. Kallman, Charles Joseph Koch and John B. Wing
be, and they hereby are, elected Class B Directors of the
Corporation, to serve for a term of one year ending on
the date of the 1998 Annual Meeting of Stockholders in
accordance with the By-Laws and until their respective
successors are duly chosen and qualified."

The results of the vote were, as follows:

Election of Class B Directors

No. of Shares No. of Shares
Voted "For" Withheld

C. James Koch 4,107,355 0
Alfred W. Rossow, Jr. 4,107,355 0
Rhonda L. Kallman 4,107,355 0
Charles Joseph Koch 4,107,355 0
John B. Wing 4,107,355 0

Item 5. OTHER INFORMATION

Not Applicable

Item 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits:

Exhibit Index

Exhibit No. Title

3.1 Articles of Organization (incorporated by reference to
Exhibit 3.2 to the Company's Registration Statement
No. 33-96162).

3.2 By-Laws of the Company (incorporated by reference to Exhibit
3.2 to the Company's Registration Statement No. 33-96162).
3.3          Restated Articles of Organization of the Company (incorporated
by reference to Exhibit 3.3 to the Company's Form 10-K filed
on April 1, 1996).

3.4 Amended and Restated By-Laws of the Company (incorporated by
reference to Exhibit 3.4 to the Company's Form 10-K filed on
April 1, 1996).

4.1 Form of Class A Common Stock Certificate (incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement No. 33-96164).

10.1 Revolving Credit Agreement between Fleet Bank of
Massachusetts, N.A. and Boston Beer Company Limited
Partnership (the "Partnership"), dated as of May 2, 1995
(incorporated by reference to Exhibit 10.2 to the Company's
Registration Statement No. 33-96162).

10.2 Loan Security and Trust Agreement, dated October 1, 1987,
among Massachusetts Industrial Finance Agency, the Partnership
and The First National Bank of Boston, as Trustee, as amended
(incorporated by reference to Exhibit 10.2 to the Company's
Registration Statement No. 33-96164).

10.3 Deferred Compensation Agreement between the Partnership and
Alfred W. Rossow, Jr., effective December 1, 1992
(incorporated by reference to Exhibit 10.3 to the
Company's Registration Statement No. 33-96162).

10.4 The Boston Beer Company, Inc. Employee Equity Incentive Plan,
as adopted effective November 20, 1995 and amended effective
February 23, 1996 (incorporated by reference to Exhibit 4.1 to
the Company's Registration Statement No. 333-1798).

10.5 Form of Employment Agreement between the Partnership and
employees (incorporated by reference to Exhibit 10.5 to the
Company's Registration Statement No. 33-96162).

10.6 Services Agreement between The Boston Beer Company, Inc. and
Chemical Mellon Shareholder Services, dated as of October 27,
1995 (incorporated by reference to the Company's Form 10-K,
filed on April 1, 1996).

10.8 Stockholder Rights Agreement, dated as of December, 1995,
among The Boston Beer Company, Inc. and the initial
Stockholders (incorporated by reference to the
Company's Form 10-K, filed on April 1, 1996).

+10.9 Agreement between Boston Brewing Company, Inc. and The Stroh
Brewery Company, dated as of January 31, 1994 (incorporated by
reference to Exhibit 10.9 to the Company's Registration
Statement No. 33-96164).
+10.10       Agreement between Boston Brewing Company, Inc. and the Genesee
Brewing Company, dated as of July 25, 1995 (incorporated by
reference to Exhibit 10.10 to the Company's Registration
Statement No. 33-96164).

+10.11 Amended and Restated Agreement between Pittsburgh Brewing
Company and Boston Brewing Company, Inc. dated as of February
28, 1989 (incorporated by reference to Exhibit 10.11 to the
Company'sRegistration Statement No. 33-96164).

10.12 Amendment to Amended and Restated Agreement between Pittsburgh
Brewing Company, Boston Brewing Company, Inc., and G. Heileman
Brewing Company, Inc., dated December 13, 1989 (incorporated
by reference to Exhibit 10.13 to the Company's Registration
Statement No. 33-96162).

+10.13 Second Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated as of August 3, 1992 (incorporated by reference to
Exhibit 10.13 to the Company's Registration Statement No.
33-96164).

+10.14 Third Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated December 1,1994 (incorporated by reference to Exhibit
10.14 to the Company's Registration Statement No. 33-96164).

10.15 Fourth Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated as of April 7,1995 incorporated by reference to Exhibit
10.16 to the Company's Registration Statement No. 33-96162).

10.7 Form of Indemnification Agreement between the Partnership and
certain employees and Advisory Committee members (incorporated
by reference to Exhibit 10.7 to the Company's Registration
Statement No. 33-96162).

+10.16 Letter Agreement between Boston Beer Company Limited
Partnership and Joseph E. Seagram & Sons, Inc. (incorporated
by reference to Exhibit 10.17 to the Company's Registration
Statement No. 33-96162).

10.17 Services Agreement and Fee Schedule of Mellon Bank, N.A.
Escrow Agent Services for The Boston Beer Company, Inc. dated
as of October 27, 1995).

10.18 Amendment to Revolving Credit Agreement between Fleet Bank of
Massachusetts, N.A. and the Partnership (incorporated by
reference to Exhibit 10.17 to the Company's Registration
Statement No. 33-96164).
10.19        1996   Stock   Option   Plan   for   Non-Employee    Directors
(incorporated by reference to the Company's Form 10-K, filed
on March 28, 1997).

+10.20 Production Agreement between The Stroh Brewery Company and
Boston Beer Company Limited Partnership, dated January 14,
1997 (incorporated by reference to the Company's Form 10-K,
filed on March 28, 1997).

+10.21 Letter Agreement between The Stroh Brewery Company and Boston
Beer Company Limited Partnership, dated January 14, 1997
(incorporated by reference to the Company's Form 10-K, filed
on March 28, 1997).

+10.22 Agreement between Boston Beer Company Limited Partnership and
The Schoenling Brewing Company , dated May 22, 1996
(incorporated by reference to the Company's Form 10-K, filed
on March 28, 1997).

10.23 Revolving Credit Agreement between Fleet Bank of
Massachusetts, N.A. and The Boston Beer Company, Inc., dated
as of March 21, 1997 (incorporated by reference to the
Company's Form 10-Q, filed on May 12, 1997).

+10.24 Amended and Restated Agreement between Boston Brewing Company,
Inc. and the Genesee Brewing Company, Inc. dated April 30,
1997.

*11 Schedule of Computation of Net Earnings Per Share.

21.1 List of subsidiaries of The Boston Beer Company, Inc.
(incorporated by reference to the Company's Form 10-K, filed
on March 28, 1997).

*27 Financial Data Schedule (electronic filing only)

* Filed with this report.
+ Portions of this Exhibit have been omitted pursuant to an
application for an order declaring confidential treatment
filed with the Securities and Exchange Commission.


(b) Reports on Form 8-K.

The Company filed no reports on Form 8-K with the Securities and
Exchange Commission during the quarter ended June 29, 1997.
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this Form 10-Q to be signed on its behalf by the
undersigned thereunto duly authorized.



THE BOSTON BEER COMPANY, INC.
(Registrant)




Date: August 8, 1997 By: /s/C. JAMES KOCH
C. James Koch
President, Chief Executive Officer,
Clerk and Director (principal executive
officer)


Date: August 8, 1997 By: /s/ALFRED W. ROSSOW, JR.
Alfred W. Rossow, Jr.
Executive Vice President,
Chief Financial Officer (principal
financial and accounting officer)
Treasurer, and Director



Witness: BOSTON BREWING COMPANY LIMITED PARTNERSHIP
By: Boston Beer Company, Inc., General Partner


By:
C. James Koch, President

Witness: THE GENESEE BREWING COMPANY, INC.


By:
John L. Wehle, Jr., Chairman
and Chief Executive Officer