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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
1996 FORM 10-K
(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 [No Fee Required]
For the fiscal year ended February 1, 1997

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 [No Fee Required]
For the transition period from ____________ to __________

Commission file number 1-2191

BROWN GROUP, INC.
(Exact name of registrant as specified in its charter)

New York 43-0197190
(State or other jurisdiction of (IRS Employer Identification Number)
incorporation or organization)

8300 Maryland Avenue
St. Louis, Missouri 63105
(Address of principal executive offices) (Zip Code)

(314) 854-4000
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
Name of each exchange on
Title of each class which registered
- -------------------------------------- -------------------------
Common Stock - par value $3.75 a share New York Stock Exchange
with Common Stock Purchase Rights Chicago Stock Exchange

7-3/8% Sinking Fund Debentures due New York Stock Exchange
January 15, 1998

9-1/2% Senior Notes due October 15, 2006 New York Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes [x] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K [ x ]

As of April 5, 1997, 18,029,927 common shares were outstanding, and the
aggregate market value of the common shares held by non-affiliates of the
registrant was approximately $297 million.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the annual shareholders report for the year ended February 1, 1997,
are incorporated by reference into Parts I and II.

Portions of the proxy statement for the annual meeting of shareholders to be
held May 22, 1997, are incorporated by reference into Part III.
PART I

ITEM 1 - BUSINESS
- -----------------

The Company, founded in 1878 and incorporated in 1913, operates in the
Footwear industry. Current activities include the operation of retail shoe
stores and foreign sourcing and marketing of footwear for women, men and
children. During 1996, categories of footwear sales were approximately 59%
women's footwear, 23% men's footwear and 18% children's footwear. This
composition has remained relatively constant over the past few years.
Approximately 63% of 1996 footwear sales were made at retail compared to 62%
in 1995 and 54% in 1994. See Note 6 of Notes to Consolidated Financial
Statements on page 28 of the Annual Report to Shareholders for the year ended
February 1, 1997, which is incorporated herein by reference, for additional
information regarding the Company's business segment and operations by
geographic area.

The Company's business is somewhat seasonal in nature due to consumer
spending patterns and higher back-to-school, Easter and Christmas holiday
season sales. Traditionally, the third fiscal quarter accounts for a
substantial portion of the Company's operating earnings for the year.

The Company has approximately 11,500 full and part-time employees.
Approximately 130 employees engaged in the warehousing of footwear in the
United States are employed under a union contract, which will expire in
September, 1999. In Canada, approximately 300 factory and warehouse employees
are employed under union contracts, which expire in October, 1997 and October,
1998.

Retail Operations
- -----------------

The Company's retail operations currently include 1,256 retail shoe
stores in the United States and Canada under the Famous Footwear, Naturalizer
and F.X. LaSalle names. A portion of the retail sales carries Company-owned
and licensed brand names with the footwear manufactured under contract to its
specifications by foreign suppliers.

In retail sales of footwear, the Company competes in a highly fragmented
market with many organizations of various sizes operating retail shoe stores
and departments. Competitors include local, regional and national shoe store
chains, department stores, discount stores and numerous independent retail
operators of various sizes. Quality, customer service, store location,
merchandise selection and pricing are important components of retail
competition.

Famous Footwear
- ---------------

Famous Footwear is America's largest retailer of branded footwear for the
entire family. Founded over 30 years ago, Famous Footwear was purchased by
the Company in 1981 as a 32 store chain and has grown to 794 stores in the
United States as of the end of fiscal 1996. Famous Footwear stores feature a
wide selection of "brand names for less" of athletic, casual and dress shoes
for women, men and children typically priced at 10% to 50% off manufacturers'
suggested retail prices. Famous Footwear stores average approximately 5,000
square feet in size and are primarily located in strip centers and regional
and outlet malls in the United States. Famous Footwear's branded product
offering at discounted prices is designed to appeal to the needs of its target
customers - value-oriented families.
ITEM 1 - BUSINESS (Continued)
- -----------------

Famous Footwear's product offering is intended to address the footwear
needs of the entire family, by offering a selection of athletic, casual and
dress merchandise for women, men and children at competitive prices. Footwear
brands include Nike, Reebok, Dexter, Naturalizer, Keds, Rockport, Nunn Bush,
Converse, Adidas, Fila, What's What, Connie and Buster Brown.

Famous Footwear has developed a store model stock which reflects
consumer demand, historical brand preferences, styles and sizes. This model
is adjusted based upon store location and promotional opportunities. Product
and promotional mix are managed to control gross margins. As part of its
efforts to improve inventory management, and as a result of its growth, Famous
Footwear opened a second regional distribution center, located in Lebanon,
Tennessee, in 1995 to augment its distribution capabilities in the southern
United States.

Famous Footwear's distribution systems allow for merchandise to be
delivered every week. In addition to the delivery of new styles, these
systems provide item replenishment of the prior week's sales and
redistribution of product to stores demonstrating the greatest item sell-
through from stores with lower item sell-through. These systems of
replenishment and distribution are designed to ensure that the right product
is at the right place at the right time, and to control markdowns and gross
margins.

Famous Footwear's marketing program includes television and newspaper
advertising, in-store signage and database marketing, all of which are
designed to further develop and reinforce the Famous Footwear concept with the
target customer. In 1996, management invested over $25 million to communicate
Famous Footwear's "brand names for less" image to target consumers, typically,
on a weekly basis.

Naturalizer
- -----------

The Company's Naturalizer stores are showcases for the Company's
flagship brand of women's shoes. The Company owns and operates 346
Naturalizer stores located in regional and outlet malls and shopping centers
in the United States and 100 stores in Canada. Naturalizer stores average
approximately 1,300 square feet in size. These stores are designed and
merchandised to appeal to the Naturalizer target customer who is a style and
comfort conscious woman between 40-60 years old, who seeks quality and value
in her footwear selections. The Naturalizer stores offer a selection of
women's footwear styles, including dress, casual and athletic shoes, primarily
under the Naturalizer brand, but also under the NaturalSport brand of walking
and casual shoes. The Naturalizer brand is one of the nation's leading
women's footwear brands, providing comfort and quality in a variety of styles
and sizes. The Naturalizer store product offering is typically priced between
$50 and $85 per pair.

Marketing programs for the Naturalizer stores have complemented the
Company's Naturalizer brand advertising, building on the brand's consumer
recognition and reinforcing the brand's added focus on style and quality.
Similarly, the Company is in the process of upgrading certain of its
Naturalizer stores to feature new signage and displays as well as a renewed
focus on visual presentation, and the training and motivation of store
managers and sales associates. The Company has invested in additional
Naturalizer sales force training commensurate with the brand image of style,
quality and comfort. In addition, the Company has implemented a database
marketing program which targets and rewards frequent customers.
ITEM 1 - BUSINESS (Continued)
- -----------------

The Canadian retailing division operates 16 F.X. LaSalle stores,
primarily in the Montreal, Canada market, which sell better-grade men's and
women's footwear brands. This footwear, primarily imported from Italy,
retails at price points ranging from $100 to $250. These stores average
approximately 2,500 square feet.

A summary of retail footwear stores operated by the Company at the prior
three fiscal year-ends is as follows:

Company-Owned Retail Footwear Stores
1996 1995 1994
---- ---- ----
Famous Footwear
Family footwear stores which feature "brand names
for less"; located in strip centers and regional
and outlet malls. 794 814 722
Naturalizer
Stores selling the Naturalizer and NaturalSport
brands of women's footwear; located in major
malls, shopping centers and outlet centers
throughout the U.S. and Canada. 446 409 418
F. X. LaSalle
Stores selling men's and women's better grade
branded footwear in major malls in Canada. 16 15 14
Other Family Footwear Stores
Selling men's, women's and children's footwear. 0 3 4
----- ----- -----
Total 1,256 1,241 1,158
===== ===== =====

At the beginning of fiscal 1996, 40 stores that were operated by Famous
Footwear under the Naturalizer Outlet name were transferred to the Naturalizer
Retail division of Brown Shoe Company.

Wholesale Operations
- --------------------

Footwear is distributed by Brown Shoe Company's Branded Marketing and
Pagoda divisions to approximately 10,000 retailers including department
stores, mass merchandisers and independent retailers in the United States,
Europe, South America and the Far East, and to affiliates. Footwear is
distributed in Canada by the Company's Canadian Wholesale division, which
produces footwear in two Company-owned manufacturing facilities in Canada and
which also imports certain footwear. Most of the Company's wholesale
customers also sell shoes bought from competing footwear suppliers.

The footwear industry in the United States continues to experience the
migration from domestic manufacturing to international sourcing. Consistent
with the adverse economics of maintaining domestic shoe manufacturing
facilities, the Company closed its five remaining United States manufacturing
facilities in 1995. The loss of production from the closure of these
facilities has been made up by an increase in sourcing from the Company's
Pagoda division.
ITEM 1 - BUSINESS (Continued)
- -----------------

The nature of the Company's wholesale shoe business is such that orders
for shoes are solicited by the Company's sales force primarily during two
selling seasons in each year, spring and fall. Orders placed as a result of
these sales efforts are taken before the shoes are sourced with delivery
generally within three to four months thereafter. Footwear is sold to
wholesale customers on both a first-cost and landed basis. First-cost sales
are those sales in which the Company obtains title to footwear from its
overseas suppliers and typically relinquishes title to customers at a
designated overseas port. Landed sales are those sales in which the Company
obtains title to footwear from its overseas suppliers and maintains title
until the footwear is inside the United States borders. After importing, the
footwear may be sold directly to customers; certain high volume styles are
inventoried to allow prompt shipment on reorder.

At March 1, 1997, the Company's wholesale operations had a backlog of
unfilled orders of approximately $168 million compared to approximately the
same amount on March 2, 1996. Higher orders for women's footwear by
department stores from the Brown Branded division in 1997 were offset by lower
orders at the Pagoda division. This decrease is due to nonreplacement of the
1996 major Disney movie license, Hunchback of Notre Dame, with the comparable
Disney license in 1997. Most orders are for delivery within the next 90-120
days, and although orders are subject to cancellation, the Company has not
experienced significant cancellations in the past. The backlog at a
particular time is affected by a number of factors, including seasonality and
the scheduling of the manufacturing and shipment of products. Accordingly, a
comparison of backlog from period to period is not necessarily meaningful and
may not be indicative of eventual actual shipments.

Branded Marketing Division
- --------------------------

The Brown Shoe Company's Branded Marketing division is one of the
nation's leading marketers of women's footwear. This division designs and
markets the Company's Naturalizer, NaturalSport, Life Stride, LS Studio, Night
Life, Penaljo, Larry Stuart Collection and The Original Dr. Scholl's brands.
Each of the Company's brands is targeted to a specific customer segment
representing different footwear styles and taste levels at different price
points. The keystone of the Company's brand portfolio is the Naturalizer
brand, which has a tradition of combining style and comfort. Introduced over
65 years ago, Naturalizer is one of the nation's leading women's footwear
brands.

Naturalizer, NaturalSport and Penaljo products emphasize style, comfort,
quality and value. These brands provide a wide range of casual and dress
footwear products, which combine comfort and fit with classic, relevant and
up-to-date styling. NaturalSport provides functional walking shoes, sandals
and clogs. The Life Stride Group, anchored by the Life Stride brand, is a
leading entry-level price point, women's brand in department stores, offering
fashion-right styling. The Larry Stuart Collection brand offers stylish,
sophisticated European-inspired footwear for women. The division began
marketing The Original Dr. Scholl's Exercise Sandal to department stores and
specialty retailers in 1996, with an expanded collection of colors and styles
to be introduced in 1997.

The division's brands are sold in department stores, multi-line shoe
stores and branded specialty stores. Currently the Company sells footwear
products to substantially all the nation's major department store companies,
including Dayton-Hudson, Dillard's, Federated, the May Company, Mercantile and
Nordstrom.
ITEM 1 - BUSINESS (Continued)
- -----------------

Brown's Branded Marketing division maintains an independent sales force
to market its Naturalizer, NaturalSport, Life Stride, LS Studio, Night Life
and Larry Stuart Collection brands primarily to department and specialty
footwear stores domestically. The sales force is responsible for developing
and implementing marketing programs for each brand, planning promotional
events, assisting in product development and managing the Company's
relationships with its wholesale customers.

Recently, the Company has intensified its marketing efforts by augmenting
its market research, product development and marketing communications. The
Company continues to build on and take advantage of the heritage and consumer
recognition of its traditional brands, and it also is more clearly defining
the independent brand images of certain other brands. During 1996, the
division invested over $16 million in advertising and marketing in support of
certain of its brands. Management estimates it will invest approximately $21
million in marketing programs in 1997.

Pagoda Division
- ---------------

The Pagoda division is a leading sourcer and marketer of footwear.
Pagoda's operations consist of: (i) Pagoda USA, which markets branded,
licensed and private label athletic, casual and dress footwear products to
men, women and children at a variety of price points to mass merchandisers,
mid-tier retailers, chains and department stores in the United States; (ii)
Pagoda International, which markets the Company's branded and licensed
athletic, casual and dress footwear for men, women and children, typically at
moderate price points primarily to better specialty retailers in Europe, Latin
America and the Far East; and (iii) Pagoda Trading, which sources footwear
globally for Brown Shoe Company's Branded Marketing division, the Naturalizer
Retail division, Pagoda USA and Pagoda International through its international
offices.

Pagoda USA, which is a leading private label footwear resource for many
of the nation's retailers, including Wal-Mart, Kmart, Target and Payless Shoe
Source, provided its wholesale customers with over 49 million pairs of shoes
in 1996, and is a leading supplier of children's footwear. Pagoda
International, which commenced operations in 1989, and currently has sales
offices in Brazil, France and Hong Kong, has grown to sales of approximately
$93 million in 1996 as the Company continues to increase its penetration of
international footwear markets. Pagoda Trading, which in 1996 sourced 78
million pairs of shoes for Brown's Branded Marketing division, the Naturalizer
Retail division, Pagoda USA, Pagoda International and Famous Footwear, has
developed a global sourcing capability through its relationships with multiple
third-party independent footwear manufacturers.

Pagoda USA and Pagoda International design and market a broad offering of
branded and licensed footwear for department stores, specialty footwear stores
and other retailers, domestically and internationally, respectively. The
major brand names of the Pagoda division's footwear include the following:

Women's: Air Step
Brittania (under license from Brittania Sportswear, Ltd.)
Connie
Dr. Scholl's (under license from Schering-Plough HealthCare
Products, Inc. and Scholl Latin America Ltd.)
Fanfares
le coq sportif
Mickey Unlimited (under license from The Walt Disney Company)
Nature Sole
Penn (under license from Penn Racquet Sports)
Revelations
ITEM 1 - BUSINESS (Continued)
- -----------------

Men's: Brittania (under license from Brittania Sportswear, Ltd.)
Cedar Trail
Dr. Scholl's (under license from Schering-Plough HealthCare
Products, Inc. and Scholl Latin America Ltd.)
le coq sportif
Penn (under license from Penn Racquet Sports)
Regal
Remington (under license from Remington Arms Company, Inc.)
Russell (under license from Russell Corporation)
U.S. 101
UnionBay (under license from Seattle Pacific Industries, Inc.)

Children's Anastasia (under license from Twentieth Century Fox)
Barbie (under license from Mattel, Inc.)
Batman (under license from Warner Bros. Consumer Products, France)
Buster Brown
Casper (under license from MCA/Universal Merchandising, Inc.)
101 Dalmatians (under license from The Walt Disney Company)
Disney Babies (under license from The Walt Disney Company)
Doug (under license from The Walt Disney Company)
Fanfares
Hello Kitty (under license from Sanrio, Inc.)
The Hunchback of Notre Dame (under license from The Walt Disney
Company)
Kazaam (under license from Interscope Communications, Inc.)
The Lion King (under license from The Walt Disney Company)
Looney Tunes (under license from Warner Bros. Consumer Products,
France)
Mickey & Co. (Under license from The Walt Disney Company)
Mickey for Kids (under license from The Walt Disney
Company)
Nerf (under license from Hasbro, Inc.)
Playskool (under license from Hasbro, Inc.)
Pocahontas (under license from The Walt Disney Company)
Remington (under license from Remington Arms Company, Inc.)
Sailor Moon (under license from DIC Entertainment, L.P.)
Space Jam (under license from Warner Bros. Consumer Products,
France)
Star Wars (under license from Lucasfilm, Ltd.)
That's Donald (under license from The Walt Disney Company)
Tonka (under license from Hasbro, Inc.)
UnionBay (under license from Seattle Pacific Industries, Inc.)
Wildcats
Wishbone (under license from Lyrick Studios)
YDS (under license from Schering-Plough HealthCare
Products, Inc.)

Pagoda USA and Pagoda International seek opportunities to develop
additional brands through selective acquisitions or licenses. Products sold
under license agreements, which are generally for an initial term of two to
three years and subject to renewal, were responsible for approximately 13%,
13% and 17% in 1996, 1995, and 1994, respectively, of consolidated sales. In
1995, the Company acquired the le coq sportif brand, which has broad consumer
recognition in Europe and Latin America, as part of its efforts to increase
international sales. Similarly, Pagoda USA and Pagoda International entered
into a long-term licensing agreement which is renewable through 2014 to market
the Dr. Scholl's brand of affordable, high quality casual and work shoes for
men and women both domestically and internationally. Recently, management has
entered into additional license agreements enabling Pagoda to offer Star Wars
domestically and internationally, and Batman, Space Jam and Looney Tunes
footwear internationally.
ITEM 1 - BUSINESS (Continued)
- -----------------

Pagoda Trading sources essentially all of the footwear for the Company's
Brown Branded Marketing division, the Naturalizer Retail division, Pagoda USA
and Pagoda International operations. In addition, Pagoda Trading sources a
limited amount of footwear for Famous Footwear. Pagoda Trading has developed
a flexible, diversified global sourcing capability through its strong
established relationships with multiple third-party independent footwear
manufacturers. Management attributes its ability to achieve consistent
quality, competitive prices and on-time delivery to the breadth of its
established relationships.

The Company currently maintains sourcing offices in Brazil, Italy, China,
Hong Kong, Taiwan and Indonesia. This structure enables the Company to source
footwear at various price levels from significant shoe manufacturing regions
of the world. In 1996, over half of the footwear sourced by Pagoda Trading
was from manufacturing facilities in China. The Company has the ability to
shift sourcing to alternative countries, over time, based upon trade
conditions, economic advantages, production capabilities and other factors, if
conditions warrant. The following table provides an overview of the Company's
foreign sourcing in 1996:

Country Millions of Pairs
------- -----------------
China 53.4
Indonesia 10.1
Brazil 7.5
Italy 4.0
Taiwan 0.8
All Other 2.2
----
Total 78.0
====

The Company monitors the quality components of its footwear products
prior to production and inspects prototypes of each footwear product before
production runs are commenced. The Company also performs random in-line
quality control checks during and after production before footwear leaves the
manufacturing facility.

The Company recently augmented its design capabilities for developing and
updating the styles comprising its broad footwear offering. Separate design
teams are maintained for each of its brands and the Company maintains a staff
of footwear designers who are responsible for the creation and development of
new product styles. The Company's designers monitor trends in apparel and
footwear fashion and work closely with retailers to identify consumer footwear
preferences. When a new style is created, the Company's designers work
closely with independent footwear manufacturers to translate their designs
into new footwear styles.

ITEM 2 - PROPERTIES
- -------------------

The principal executive, sales and administrative offices of the Company
are located in Clayton (St. Louis), Missouri, and consist of an owned office
building.

The Company's wholesale footwear operations are carried out at two
distribution centers located in Missouri and two manufacturing and one
distribution facility located in Ontario, Canada. All of the facilities are
owned.
ITEM 2 - PROPERTIES (Continued)
- -------------------

The Company's retail footwear operations are conducted throughout the
United States and Canada and involve the operation of 1,256 shoe stores,
including 116 in Canada. All store locations are leased with more than half
having renewal options. In addition, Famous Footwear has leased office space,
a leased 750,000 square foot distribution center, including a mezzanine level,
in Madison, Wisconsin, and a leased 800,000 square foot distribution center,
including mezzanine levels, in Lebanon, Tennessee, which began operations in
November 1995.

ITEM 3 - LEGAL PROCEEDINGS
- --------------------------

The Company is a party to several uninsured lawsuits arising in the
ordinary course of business. While the Company is unable to predict the
ultimate outcome of these actions, it believes that their final resolution
will not result in any materially adverse effect on the Company's financial
position.

The Company is involved in environmental remediation and ongoing
compliance at several sites, including its closed New York tannery and at an
owned manufacturing facility that is leased to another party, In addition,
the Company has been identified by various governmental authorities as a
potentially responsible party at certain landfills from disposal of solvents
and other by-products from the closed tannery and shoe manufacturing
facilities. See pages 18 and 31 of the Annual Report to Shareholders for the
year ended February 1, 1997, which is incorporated herein by reference, for a
discussion of the financial statement impact of environmental issues on the
Company. Federal, State, and local provisions for environmental protection
have not had, nor are they anticipated to have, a material effect on the
Company's capital expenditures, financial position or competitive position.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ------------------------------------------------------------

No matter was submitted to a vote of shareholders during the fourth
quarter of fiscal 1996.

EXECUTIVE OFFICERS OF THE REGISTRANT
- ------------------------------------

The following is a list of the names and ages of the executive officers
of the registrant and of the offices held by each such person. There is no
family relationship between any of the named persons. The terms of the
following executive officers will expire May, 1997.

Name Age Current Position
- ---- --- ----------------

B. A. Bridgewater, Jr. 63 Chairman of the Board, President, Chief
Executive Officer and Chairman of the
Executive Committee

Brian C. Cook 57 Vice President, Brown Group, Inc. and
President, Famous Footwear

Ronald N. Durchfort 43 President, Pagoda International

Ronald A. Fromm 46 Executive Vice President, Famous Footwear

J. Martin Lang 40 Vice President and Chief Financial Officer,
Famous Footwear
EXECUTIVE OFFICERS OF THE REGISTRANT (Continued)
- ------------------------------------

Robert D. Pickle 59 Vice President, General Counsel and
Corporate Secretary

Gary M. Rich 46 President, Pagoda U.S.A.

Harry E. Rich 57 Director, Executive Vice President,
Chief Financial Officer and Member of the
Executive Committee

James M. Roe 51 Senior Vice President, Sales and Operations,
Famous Footwear

Andrew M. Rosen 46 Vice President and Treasurer

Richard C. Schumacher 49 Vice President and Controller

David H. Schwartz 52 President, Pagoda Trading

Mary Sylvia Siverts 37 Vice President, Public Affairs

Thomas A. Williams 48 Director, Vice President, Brown Group, Inc.
and President, Brown Shoe Company

E. Lee Wyatt, Jr. 44 Senior Vice President, Finance and
Administration, Brown Shoe Company

George J. Zelinsky 48 Senior Vice President and General Merchandise
Manager, Famous Footwear


The period of service of each officer in the positions listed and other
business experience are set forth below.

B. A. Bridgewater, Jr., Chairman of the Board and Chief Executive Officer of
the registrant since 1985. President of the registrant prior to 1987 and
since 1990.

Brian C. Cook, Vice President of the registrant since March 1992; President of
Famous Footwear since 1981.

Ronald N. Durchfort, President of Pagoda International since March 1993.
General Manager of Operations, France Office, from 1988 through March 1993.

Ronald A. Fromm, Executive Vice President, Famous Footwear since September
1992. Vice President and Chief Financial Officer of Famous Footwear from 1988
to 1992.

J. Martin Lang, Vice President and Chief Financial Officer, Famous Footwear
since October 1995. From 1991 to 1995, served United States Shoe Corporation
as Vice President of Finance -- Footwear Group from 1993 to 1995 and as Vice
President and Chief Financial Officer - Footwear Retailing Group from 1991 to
1993.

Robert D. Pickle, Vice President, General Counsel and Corporate Secretary of
the registrant since 1985.

Gary M. Rich, President of Pagoda U.S.A. since March 1993. President, Pagoda
Trading Company, Inc. from June 1989 through March 1993. Executive Vice
President, Sidney Rich Associates, Inc. from December 1980 through June 1989.
EXECUTIVE OFFICERS OF THE REGISTRANT (Continued)
- ------------------------------------

Harry E. Rich, Executive Vice President and Chief Financial Officer of the
registrant since 1988. Senior Vice President and Chief Financial Officer of
the registrant from 1984 to 1988.

James M. Roe, Senior Vice President, Sales and Operations, Famous Footwear
since December 1994. Vice President, Real Estate, Famous Footwear from
January 1992 to 1994. Director, Strip Center Real Estate of the registrant
from 1987 to 1992.

Andrew M. Rosen, Vice President and Treasurer of the registrant since January
1992. Treasurer of the registrant from 1983 to 1992.

Richard C. Schumacher, Vice President and Controller of the registrant since
June 1994. Vice President and Chief Financial Officer of Wohl Shoe Company
from November 1992 to June 1994. Assistant Controller of the registrant from
1985 to 1992.

David H. Schwartz, President, Pagoda Trading since February 1996. President,
Men's, Athletic and Children's Divisions from March 1995 to February 1996.
President, Marathon Division, Pagoda from March 1981 to March 1995.

Mary Sylvia Siverts, Vice President, Public Affairs since September 1993.
Director of Public Relations from 1988 to 1993.

Thomas A. Williams, Vice President, Brown Group, Inc. and President, Brown
Shoe Company since May 1996. Vice President, Footwear Wholesaling; President,
Brown Shoe Company; and Chairman, Pagoda since January 1994. Chairman, Pagoda
Trading Company, Inc., since January 1990. Vice President, International
Operations of the registrant and Chairman, Brown Group International, Inc.,
from March 1993 to January 1994. Vice Chairman of Pagoda Trading Company from
June 1989 to December 1989. Other management positions at Pagoda Trading
Company from 1982 to 1990.

E. Lee Wyatt, Jr., Senior Vice President of Finance and Administration, Brown
Shoe Company since May 1994. Vice President, Planning and Controller of the
registrant from March 1994 to May 1994. Vice President, Planning and Taxes of
the registrant from November 1992 to March 1994. Director, Corporate Planning
and Taxes and Assistant Secretary from June 1990 to November 1992. Director,
Corporate Planning and Tax from October 1989 to June 1990. Other management
positions with the registrant from 1986 to 1989.

George J. Zelinsky, Senior Vice President and General Merchandise Manager,
Famous Footwear since June 1989. Vice President, Women's Better Grade
Division, Wohl Shoe Company from 1986 to 1989.
PART II


ITEM 5 -MARKET FOR THE REGISTRANT'S COMMON EQUITY
AND RELATED SHAREHOLDER MATTERS
-------------------------------------------------

Common Stock market prices and dividends on page 39 of the Annual Report
to Shareholders and the number of shareholders of record on page 41 of the
Annual Report to Shareholders for the year ended February 1, 1997, are
incorporated herein by reference.


ITEM 6 - SELECTED FINANCIAL DATA
- --------------------------------

Selected Financial Data on page 19 of the Annual Report to Shareholders
for the year ended February 1, 1997, is incorporated herein by reference.


ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
- ------------------------------------------------------

Management's Discussion and Analysis of Operations and Financial
Condition on pages 14 through 18 of the Annual Report to Shareholders for the
year ended February 1, 1997, is incorporated herein by reference.


ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- ----------------------------------------------------

The consolidated financial statements of the Company and its subsidiaries
on pages 20 through 38, and the supplementary financial information on page 39
of the Annual Report to Shareholders for the year ended February 1, 1997, are
incorporated herein by reference.


ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
ON ACCOUNTING AND FINANCIAL DISCLOSURE
- ------------------------------------------------------

None.
PART III

ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
- ------------------------------------------------------------

Information regarding Directors of the Company on pages 3 through 11 of
the Proxy Statement for the Annual Meeting of Shareholders to be held
May 22, 1997, is incorporated herein by reference. Information regarding
Executive Officers of the Company is included in Part I of this Form 10-K
following Item 4.


ITEM 11 - EXECUTIVE COMPENSATION
- --------------------------------

Information regarding Executive Compensation on pages 23 through 25 and
12 through 20 of the Proxy Statement for the Annual Meeting of Shareholders to
be held May 22, 1997, is incorporated herein by reference.


ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
- ------------------------------------------------------------------------

Security Holdings of Directors and Management on pages 3 and 4 of the
Proxy Statement for the Annual Meeting of Shareholders to be held May 22,
1997, is incorporated herein by reference.


ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------------------------------------------------------

None.



PART IV


ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND
REPORTS ON FORM 8-K
- ------------------------------------------------------

(a) (1) and (2) The response to this portion of Item 14
is submitted as a separate section of
this report.

(a) (3) Exhibits

Exhibit No.:

3.(i) (a) Certificate of Incorporation of the Company
as amended through February 16, 1984,
incorporated herein by reference to Exhibit 3
to the Company's Report on Form 10-K for the
fiscal year ended November 1, 1986.

(i) (b) Amendment of Certificate of Incorporation of
the Company filed February 20, 1987,
incorporated herein by reference to Exhibit 3
to the Company's Report on Form 10-K for the
fiscal year ended January 30, 1988.
(ii)      Bylaws of the Company as amended through
February 1, 1997, filed herewith.

4. (a) Rights Agreement dated as of March 7, 1996
between the Company and Boatmen's Trust
Company, which includes as Exhibit A the form
of Rights Certificate evidencing the
Company's Common Stock Purchase Rights,
incorporated herein by reference to Form 8-K
dated March 7, 1996.

(b) (i) First Supplemental Indenture dated as
of April 25, 1988, between the Company
and Citibank, N.A., as Trustee
(incorporated by reference to Exhibit
4(b) of the Company's Registration
Statement on Form S-3 (No. 33-21477)
originally filed by the Company with
the Commission on April 26, 1988).

(b) (ii) Credit Agreement dated as of January 9, 1997,
between the Company and the Lenders named
therein, The Boatmen's National Bank of St.
Louis, as Agent, and First Chicago Capital
Markets, Inc., as Syndication Agent,
incorporated herein by reference to Form 8-K
dated January 17, 1997.

(b) (iii) Indenture dated as of October 1, 1996,
between the Company and State Street Bank and
Trust Company, as Trustee, incorporated
herein by reference to Form 8-K dated
October 7, 1996.

(c) Senior Note Agreement, dated as of
October 24, 1995, between the Company
and Prudential Insurance Company of
America, as amended, filed herewith.

(d) Certain instruments with respect to
the long-term debt of the Company are
omitted pursuant to Item
601(b)(4)(iii) of Regulation S-K
since the amount of debt authorized
under each such omitted instrument
does not exceed 10 percent of the
total assets of the Company and its
subsidiaries on a consolidated basis.
The Company hereby agrees to furnish a
copy of any such instrument to the
Securities and Exchange Commission
upon request.

10. (a)* Stock Option and Restricted Stock Plan
of 1987, as amended, incorporated
herein by reference to Exhibit 3 to
the Company's definitive proxy
statement dated April 26, 1988.

(b)* Stock Option and Restricted Stock Plan of
1994, incorporated herein by reference to
Exhibit 3 to the Company's definitive proxy
statement dated April 20, 1994.

11. Computation of earnings per share.

13. Annual Report to Shareholders of Brown
Group, Inc. for the fiscal year ended
February 1, 1997. Such report, except
for portions incorporated by reference
herein, is furnished for the
information of the SEC and is not
"filed" as part of this report.

21. Subsidiaries of the registrant.

23. Consent of Independent Auditors.

24. Power of attorney (contained on signature page).

27. Financial Data Schedule

99.1 Safe Harbor For Forward Looking Statements;
Certain Risk Factors That Could Affect the Company's
Operating Results

(b) Reports on Form 8-K:

The Company filed a current report on Form
8-K dated November 19, 1996, which announced
its results for the quarter ended November 2,
1996, and for the nine months ended November
2, 1996.

The Company filed a current report on Form
8-K dated January 17, 1997, which announced
the placement of a new revolving bank Credit
Agreement in the amount of $155 million for a
three-year term; and announced that the
Company had entered into a first supplemental
indenture supplementing the Indenture dated
October 1, 1996 (related to the 9-1/2% Senior
Notes due 2006) whereby certain wholly-owned
subsidiaries unconditionally guaranteed the
9-1/2% Senior Notes due 2006.

(c) Exhibits:

Exhibits begin on page 22 of this Form 10-K.

On request copies of any exhibit will be furnished to
shareholders upon payment of the Company's reasonable
expenses incurred in furnishing such exhibits.

(d) Financial Statement Schedule.

*Denotes management contract or compensatory plan arrangements.
SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.


DATE: April 16, 1997 BROWN GROUP, INC.
(Registrant)

By Harry E. Rich /s/
--------------------------------
Executive Vice President and
on behalf of the Company as
Principal Financial Officer


Know all men by these presents, that each person whose signature appears
below constitutes and appoints Harry E. Rich his true and lawful attorney in
fact and agent, with full power of substitution and resubstitution, for him
and in his name, place and stead, in any and all capacities, to sign any and
all amendments to this Annual Report on Form 10-K, and to file the same, with
all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney in fact and
agent, full power and authority to do and perform each and every act and thing
requisite and necessary to be done, as fully to all intents and purposes as he
might or could do in person, hereby ratifying and confirming all that said
attorney in fact and agent or his substitute or substitutes, may lawfully do
or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below on April 16, 1997, by the following persons on
behalf of the Registrant and in the capacities indicated.


Signatures Title
---------- -----


B. A. Bridgewater, Jr. /s/ Chairman of the Board of Directors
- -------------------------------- President and Chief Executive
Officer and on behalf of the Company
as Principal Executive Officer



Harry E. Rich /s/ Director, Executive Vice President
- --------------------------------- and Chief Financial Officer



Richard C. Schumacher /s/ Vice President and Controller and
- ---------------------------------- on behalf of the Company as
Principal Accounting Officer
Signature                                Title
--------- -----



Richard A. Liddy /s/ Director and Chairman of
- ---------------------------------- Audit Committee




John Peters MacCarthy /s/ Director
- -----------------------------------




William E. Maritz /s/ Director
- -----------------------------------




Jerry E. Ritter /s/ Director
- ------------------------------------




Thomas A. Williams /s/ Director
- -------------------------------------
ANNUAL REPORT ON FORM 10-K

ITEM 14 (a) (1) and (2), and (d)


LIST OF FINANCIAL STATEMENTS AND
FINANCIAL STATEMENT SCHEDULE


YEAR ENDED FEBRUARY 1, 1997


BROWN GROUP, INC.

ST. LOUIS, MISSOURI
FORM 10-K  -  ITEM 14 (a) (1) and (2), and (d)
BROWN GROUP, INC. AND SUBSIDIARIES
LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE




The following consolidated financial statements of Brown Group, Inc. and
subsidiaries included in the annual report of the registrant to shareholders
for the year ended February 1, 1997, are incorporated by reference in Item 8:

Consolidated Balance Sheets - February 1, 1997, and February 3, 1996.

Consolidated Earnings - Years ended February 1, 1997, February 3, 1996,
and January 28, 1995.

Consolidated Cash Flows - Years ended February 1, 1997, February 3, 1996,
and January 28, 1995.

Consolidated Shareholders' Equity - Years ended February 1, 1997, February
3, 1996, and January 28, 1995.

Notes to Consolidated Financial Statements.

Report of Independent Auditors.

The following consolidated financial statement schedule of Brown Group, Inc.
and subsidiaries is included in Item 14(d):

Schedule VIII - Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable accounting
regulation of the Securities and Exchange Commission are not required under the
related instructions or are inapplicable and, therefore, have been omitted.
SCHEDULE VIII


VALUATION AND QUALIFYING ACCOUNTS
BROWN GROUP, INC.


- -------------------------------------------------------------------------------
COL. A. COL. B COL. C COL. D COL. E
- -------------------------------------------------------------------------------
ADDITIONS
----------------------
(1) (2)
Balance Charged to
at Charged to Other Balance
Beginning Costs and Accounts- Deductions- at End
of Period Expenses Describe Describe of Period
- -------------------------------------------------------------------------------
(Thousands)

YEAR ENDED FEBRUARY 1, 1997

Deducted from assets:

For doubtful accounts
and discounts $11,267 $5,982 $7,046-A $10,203


YEAR ENDED FEBRUARY 3, 1996

Deducted from assets:

For doubtful accounts
and discounts 11,664 5,101 5,498-A 11,267


YEAR ENDED JANUARY 28, 1995

Deducted from assets:

For doubtful accounts
and discounts 10,817 6,442 5,595-A 11,664



A. Accounts written off, net of recoveries
and discounts taken.
BROWN GROUP, INC.
ANNUAL REPORT TO SHAREHOLDERS ON FORM 10-K
INDEX TO EXHIBITS


Page of Sequential
Exhibit Numbering System
------- ------------------

3.(ii) Bylaws as amended through February 1, 1997

4.(c) Senior Note Agreement, dated as of October 24,
1995, between the Company and Prudential
Insurance Company of America, as amended.

11. Computation of earnings per share

13. 1996 Annual Report to Shareholders of
Brown Group, Inc.

21. Subsidiaries of the registrant

23. Consent of Independent Auditors

24. Power of Attorney (see signature page)

27. Financial Data Schedule

99.1 Safe Harbor for Forward-Looking Statements;
Certain Risk Factors That Could Affect
the Company's Operating Results