Stifel
SF
#1917
Rank
NZ$18.89 B
Marketcap
NZ$125.13
Share price
0.57%
Change (1 day)
-35.23%
Change (1 year)
Text size:
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K


(Mark One)

[X] Annual report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934 For the fiscal year ended December 31, 2001

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from ______________ to ______________.

Commission file number 1-9305

STIFEL FINANCIAL CORP.
- --------------------------------------------------------------------------------
(Exact name of registrant as specified in its charter)

DELAWARE 43-1273600
- --------------------------------------- ------------------------------------
(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)

501 North Broadway
St. Louis, Missouri 63102-2102
- ---------------------------------------- ------------------------------------
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code 314-342-2000
----------------------------


Securities registered pursuant to Section 12(b) of the Act:

Name of Each Exchange
Title of Each Class On Which Registered
- ---------------------------------------- ------------------------------------
Common Stock, Par Value $.15 per share New York Stock Exchange
Chicago Stock Exchange

Preferred Stock Purchase Rights New York Stock Exchange
Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such report) and (2) has been subject to such filing
requirements for the past 90 days.
Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K, or any amendment to
this Form 10-K [X]

Aggregate market value of voting stock held by non-affiliates of the registrant
at March 13, 2002, was $71,657,078.

Shares of Common Stock outstanding at March 13, 2002: 7,367,885 shares, par
value $.15 per share.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Company's Proxy Statement filed with the SEC in connection with
the Company's Annual Meeting of Stockholders to be held May 9, 2002, are
incorporated by reference in Part III hereof. Exhibit Index located on pages 54
and 55.


1
PART I

CAUTIONS ABOUT FORWARD-LOOKING INFORMATION

This Form 10-K and the information incorporated by reference in this Form
10-K contain certain forward-looking statements that are based upon our current
expectations and projections about current events. We intend these
forward-looking statements to be covered by the safe harbor provisions for
forward-looking statements contained in the Private Securities Litigation Reform
Act of 1995, and we are including this statement for purposes of these safe
harbor provisions. You can identify these statements from our use of the words
"may," "will," "should," "could," "would," "plan," "potential," "estimate,"
"project," "believe," "intend," "anticipate," "expect" and similar expressions.
These forward-looking statements include statements relating to:

- our goals, intentions and expectations;

- our business plans and growth strategies; and

- estimates of our risks and future costs and benefits.

These forward-looking statements are subject to significant risks,
assumptions and uncertainties, including, among other things, changes in general
economic and business conditions and the risks and other factors set forth in
this Form 10-K.

Because of these and other uncertainties, our actual future results may be
materially different from the results indicated by these forward-looking
statements. In addition, our past results of operations do not necessarily
indicate our future results. You should not place undue reliance on any
forward-looking statements, which speak only as of the date they were made. We
will not update these forward-looking statements, even though our situation may
change in the future, unless we are obligated to do so under federal securities
laws. We qualify all of our forward-looking statements by these cautionary
statements.

RISK FACTORS RELATED TO STIFEL FINANCIAL

WE ARE DIRECTLY AFFECTED BY FLUCTUATIONS IN THE TRADING VOLUME AND PRICE LEVELS
OF SECURITIES, NATIONAL AND INTERNATIONAL ECONOMIC AND POLITICAL CONDITIONS, AND
BROAD TRENDS IN BUSINESS AND FINANCE.

As a brokerage and investment banking firm, our business depends heavily on
conditions in the financial markets and on economic conditions generally, both
domestically and abroad. Many factors outside our control may directly affect
the securities business, in many cases in an adverse manner. These include:

- - Economic and political conditions;

- - Broad trends in business and finance;

- - Legislation and regulation affecting the national and international
business and financial communities;

- - Currency values;

- - Inflation;

- - Market conditions;

- - The availability and cost of short-term or long-term funding and capital;

- - The credit capacity or perceived credit worthiness of the securities
industry in the market place; and

- - The level and volatility of interest rates.

A DOWNTURN IN THE U.S. SECURITIES MARKET COULD ADVERSELY AFFECT OUR BUSINESS IN
MANY WAYS.

Over the past several years, the stock markets in the United States achieved
record or near record levels, generating substantial revenue for firms in the
securities industry. However, this favorable business environment began to erode
in early 2000, as all major stock indices declined and volatility increased
during 2001. This volatility decreased transaction volumes industry-wide, and
many brokerage and investment banking firms experienced a significant slowdown
in business in 2001. In particular, we experienced a significant reduction in
revenues from our Private Client Group. Continued volatility or instability in
the financial markets could significantly harm our business for many reasons,
including those described on the following page.



2
BECAUSE A SIGNIFICANT PORTION OF OUR REVENUE IS DERIVED FROM COMMISSIONS,
MARGIN INTEREST REVENUE, PRINCIPAL TRANSACTIONS, AND INVESTMENT BANKING
FEES, A DECLINE IN STOCK PRICES, TRADING VOLUMES, OR LIQUIDITY COULD
SIGNIFICANTLY HARM OUR PROFITABILITY IN THE FOLLOWING WAYS:

- The volume of trades we would execute for our clients may decrease;

- Our customer margin balances may decrease which would result in lower
net interest income;

- The number and size of transactions for which we provide underwriting
and merger and acquisition advisory services may decline;

- The value of the securities we hold in inventory as assets, which we
often purchase in connection with market-making and underwriting
activities, may decline. In particular, a sizable portion of our
inventory is comprised of fixed-income securities which are sensitive
to interest rates. As interest rates rise or fall, there is a
corresponding increase or decrease in the value of our assets;

- The value of the securities we hold as investments acquired directly
through our subsidiaries may decline. In particular, those investments
in venture capital and start-up type companies, which by their nature
are subject to a high degree of volatility, may be susceptible to
significant fluctuations;

- Because our Equity Capital Markets business is significantly
concentrated in the financial services sector, our financial results
may be adversely affected if future legislative, regulatory, or other
developments in the banking industry cause a decline in the number of
public offerings, private placements, and other capital raising
efforts, including the issuance of trust preferred securities, by
financial institutions, or if there is a significant slowdown in
financial institution mergers and acquisition activity; and

- Our financial results may be adversely affected by the fixed
amortization costs incurred by us in connection with the upfront loans
we offer to investment executives.

TO THE EXTENT OUR CLIENTS, OR COUNTERPARTIES IN TRANSACTIONS WITH US, ARE
MORE LIKELY TO SUFFER FINANCIAL SETBACKS IN A VOLATILE STOCK MARKET
ENVIRONMENT, OUR RISK OF LOSS DURING THESE PERIODS WOULD INCREASE.

Declines in the market value of securities can result in the failure of
buyers and sellers of securities to fulfill their settlement obligations,
and in the failure of our clients to fulfill their credit obligations.
During market downturns, counterparties to us in securities transactions
may be less likely to complete transactions. Also, we often permit our
clients to purchase securities on margin or, in other words, to borrow a
portion of the purchase price from us and collateralize the loan with a set
percentage of the securities. During steep declines in securities prices,
the value of the collateral securing margin purchases may drop below the
amount of the purchaser's indebtedness. If the clients are unable to
provide additional collateral for these loans, we may lose money on these
margin transactions. In addition, particularly during market downturns, we
may face additional expense defending or pursuing claims or litigation
related to counterparty or client defaults.

WE FACE INTENSE COMPETITION IN OUR INDUSTRY.

Our business will suffer if we do not compete successfully. All aspects of our
business and of the securities industry in general are intensely competitive. We
expect competition to continue and intensify in the future.

BECAUSE MANY OF OUR COMPETITORS HAVE GREATER RESOURCES AND OFFER MORE
SERVICES THAN WE DO, INCREASED COMPETITION COULD HAVE A MATERIAL AND
ADVERSE EFFECT ON OUR PROFITABILITY.

We compete directly with national and regional full-service broker-dealers
and investment banking firms and, to a lesser extent, with discount brokers
and dealers, investment advisors, and commercial banks. We also compete
indirectly for investment assets with insurance companies, hedge funds, and
others.

Although we believe we have competitive advantages, such as the
qualifications and experience of our professional staff, our reputation in
the marketplace, and our existing client relationships, a number of our
competitors have significantly greater capital and financial resources than
we do. The financial services industry has recently undergone significant
consolidation, which has further concentrated equity capital and other
financial resources in the industry and further increased competition. Many
of our competitors use their significantly greater financial capital and
scope of operations to offer their customers more products and services,
broader research capabilities, access to international markets, and other
products and services not currently offered by us. These and other
competitive pressures may adversely affect our competitive position and, as
a result, our operations and financial condition.


3
WE FACE COMPETITION FROM NEW ENTRANTS INTO THE MARKET AND INCREASED USE OF
ALTERNATIVE SALES CHANNELS BY OTHER FIRMS.

Domestic commercial banks and investment banking boutique firms have
entered the broker-dealer business, and large international banks have
begun serving our markets as well. Recently enacted legislative and
regulatory initiatives intended to ease restrictions on the sale of
securities and underwriting activities by commercial banks are already
beginning to increase competition. This increased competition could cause
our business to suffer.

The industry of electronic and/or discount brokerage services is also
rapidly developing. Increased competition from firms using new technology
to deliver these products and services may materially and adversely affect
our operating results and financial position. Competitors offering
Internet-based or other electronic brokerage services may have lower costs
and offer their customers more attractive pricing and more convenient
services than we do. In addition, we anticipate additional competition from
underwriters who conduct offerings of securities through electronic
distribution channels, bypassing financial intermediaries such as us
altogether.

WE ARE SUBJECT TO AN INCREASED RISK OF LEGAL PROCEEDINGS, WHICH MAY RESULT IN
SIGNIFICANT LOSSES TO US THAT WE CANNOT RECOVER. CLAIMANTS IN THESE PROCEEDINGS
MAY BE CUSTOMERS, EMPLOYEES, OR REGULATORY AGENCIES, AMONG OTHERS, SEEKING
DAMAGES FOR MISTAKES, ERRORS, NEGLIGENCE, OR ACTS OF FRAUD BY OUR EMPLOYEES.

Many aspects of our business subject us to substantial risks of potential
liability to customers and to regulatory enforcement proceedings by state and
federal regulators. Participants in the securities industry face an increasing
amount of litigation and arbitration proceedings. Dissatisfied clients regularly
make claims against securities firms and their brokers for, among others,
negligence, fraud, unauthorized trading, suitability, churning, failure to
supervise, breach of fiduciary duty, employee errors, intentional misconduct,
unauthorized transactions by investment executives or traders, improper
recruiting activity, and failures in the processing of securities transactions.
These types of claims expose us to the risk of significant loss. Acts of fraud
are difficult to detect and deter, and we cannot assure investors that our risk
management procedures and controls will prevent losses from fraudulent activity.
In addition, in our role as underwriter and selling agent we may be liable if
there are material misstatements or omissions of material information in
prospectuses and other communications regarding underwritten offerings of
securities. At any point in time, the aggregate amount of existing claims
against us could be material. While we do not expect the outcome of any existing
claims against us to have a material adverse impact on our business, financial
condition, or results of operations, we cannot assure you that these types of
proceedings will not materially and adversely affect us. We do not carry
insurance that would cover payments regarding these liabilities, with the
exception of fidelity coverage with respect to fraudulent acts of employees. In
addition, our bylaws provide for the indemnification of our officers, directors,
and employees to the maximum extent permitted under Delaware law. We are now,
and in the future may be, the subject of indemnification assertions under these
documents by our officers, directors, or employees who have or may become
defendants in litigation. These claims for indemnification may subject us to
substantial risks of potential liability.

In addition to the foregoing financial costs and risks associated with potential
liability, the defense of litigation has increased costs associated with
attorneys' fees. The amount of outside attorneys' fees incurred in connection
with the defense of litigation could be substantial and might materially and
adversely affect our results of operations for any reporting period. Securities
class action litigation in particular is highly complex and can extend for a
protracted period of time, thereby substantially increasing the costs incurred
to resolve the litigation.

WE DEPEND ON OUR ABILITY TO ATTRACT AND RETAIN KEY PERSONNEL. OUR BUSINESS IS A
SERVICE BUSINESS THAT DEPENDS HEAVILY ON HIGHLY SKILLED PERSONNEL AND THE
RELATIONSHIPS THEY FORM WITH CLIENTS.

Our business, as a service business, relies heavily upon our highly skilled and
often highly specialized employees and executive officers. The unexpected loss
of services of any of these key employees and executive officers, particularly
Ronald J. Kruszewski, our chairman of the board, president and chief executive
officer, or the inability to recruit and retain highly qualified personnel in
the future, could have an adverse effect on our business and results of
operations.

We generally do not enter into written employment agreements with our employees,
and employees can stop working with us at any time. Investment executives
typically take their clients with them when they leave to work for a competitor
of ours. From time to time, in addition to investment executives, we have lost
equity research, investment banking, public finance, and institutional sales and
trading professionals to our competitors, and some have taken clients away from
us.


4
WE CANNOT ASSURE YOU THAT WE WILL SUCCESSFULLY RETAIN OUR KEY PERSONNEL OR
ATTRACT, ASSIMILATE, OR RETAIN OTHER HIGHLY QUALIFIED PERSONNEL IN THE FUTURE,
AND OUR FAILURE TO DO SO COULD MATERIALLY AND ADVERSELY AFFECT OUR BUSINESS,
FINANCIAL CONDITION, AND OPERATING RESULTS.

Competition for personnel within the financial services industry is intense. The
cost of retaining skilled professionals in the financial services industry has
escalated considerably, as competition for these professionals has intensified.
Employers in the industry are increasingly offering guaranteed contracts,
upfront payments, and increased compensation. These can be important factors in
an employee's decision to leave us. As competition for skilled professionals in
the industry increases, we may have to devote more significant resources to
attracting and retaining qualified personnel.

Moreover, companies in our industry whose employees accept positions with
competitors frequently claim that those competitors have engaged in unfair
hiring practices. We are currently subject to several such claims and may be
subject to additional claims in the future as we seek to hire qualified
personnel, some of whom may currently be working for our competitors. Some of
these claims may result in material litigation. We could incur substantial costs
in defending ourselves against these claims, regardless of their merits. Such
claims could also discourage potential employees who currently work for our
competitors from joining us.

CONTINUED GROWTH MAY STRAIN OUR RESOURCES.

One of our strategies is to grow through the recruitment of investment
executives and, to a lesser extent, possible future acquisitions. The growth of
our business and expansion of our client base has and will continue to strain
our management and administrative resources. It will also require increased
investment in management personnel and financial, administrative, and
communication systems. Unless offset by a growth of revenues, the costs
associated with these investments will reduce our operating margins. We cannot
assure investors that we will be able to manage or continue to manage our recent
or future growth successfully. The inability to do so could have a material
adverse effect on our business, financial condition, and operating results.

TERRORIST ATTACKS HAVE CONTRIBUTED TO ECONOMIC INSTABILITY IN THE UNITED STATES;
CONTINUED TERRORIST ATTACKS, WAR, OR OTHER CIVIL DISTURBANCES COULD LEAD TO
FURTHER ECONOMIC INSTABILITY AND ADVERSELY AFFECT INVESTOR CONFIDENCE.

The events of September 11, 2001, in New York City, Washington, D.C., and in the
vicinity of Pittsburgh, Pennsylvania and the subsequent four-day closure of the
major financial markets in the U.S. exacerbated already difficult conditions in
the securities industry and the economy generally. The market has been beset
with volatility and uncertainty in light of the impact of the terrorist attacks
on the financial markets and the resultant adverse effect on consumer
confidence, as well as escalating tensions in the Middle East, recessionary
economic conditions, the Federal Reserve Board's interest rate reductions, and
the war in Afghanistan. The full impact of these events on the financial markets
is not yet known but could include, among other things, increased volatility in
the prices of securities, including the preferred securities. We are unable to
predict whether the future effects of the terrorist attacks, the ensuing U.S.
military and other responsive actions, and the threat of similar future events
or responses to such events will result in long-term commercial disruptions or
will have a long-term adverse effect on the financial markets, as well as our
business, results of operations, or financial condition.

WE CONTINUALLY ENCOUNTER TECHNOLOGICAL CHANGE, AND WE MAY HAVE FEWER RESOURCES
THAN MANY OF OUR COMPETITORS TO CONTINUE TO INVEST IN TECHNOLOGICAL
IMPROVEMENTS.

The brokerage and investment banking industry continues to undergo technological
change, with periodic introductions of new technology-driven products and
services. In addition to better serving clients, the effective use of technology
increases efficiency and enables firms to reduce costs. Our future success will
depend, in part, upon our ability to address the needs of our clients by using
technology to provide products and services that will satisfy their demands for
convenience, as well as to create additional efficiencies in our operations.
Many of our competitors have substantially greater resources to invest in
technological improvements. We cannot assure you that we will be able to
effectively implement new technology-driven products and services or be
successful in marketing these products and services to our clients.

5
WE RELY UPON THIRD PARTIES TO PROVIDE CRITICAL FUNCTIONS.

Our trade processing software is operated by a third-party vendor under an
agreement whereby they provide us turn-key maintenance and operation of
mainframe computers and servers that operate the software. Likewise, we contract
with another vendor affiliated with our trade processing software vendor to
operate our market data servers, which constantly broadcast news, quotes,
analytics, and other important information to the desktop computers of our
investment executives. We contract with other vendors to produce, batch, and
mail our confirmations and customer reports. As our business grows, we cannot be
assured that the technology and services we require from third parties will be
available. A third-party contractor's inability to meet our needs could cause us
to be unable to timely and accurately process our clients' transactions or
maintain complete and accurate records of such transactions.

WE DEPEND HEAVILY ON OUR COMMUNICATIONS AND INFORMATION SYSTEMS, WHICH ARE
VULNERABLE TO SYSTEMS FAILURES.

Our business is highly dependent on communications and information systems. Any
failure or interruption of our systems could cause delays in our securities
trading activities, which could significantly harm our operating results. We
cannot assure you that we will not suffer any of these systems failures or
interruptions from power or telecommunication failures, natural disasters, or
that our back-up procedures and capabilities in the event of any such failure or
interruption will be adequate.

LOCALIZED CONDITIONS IN THE MIDWEST REGION OF THE UNITED STATES, OR TO A LESSER
EXTENT THE ROCKY MOUNTAIN REGION, MAY ADVERSELY AFFECT OUR BUSINESS.

Our revenue is derived largely from customers who are and have historically been
concentrated in the Midwest region of the United States and, to a lesser extent,
the Rocky Mountain region. Because of this concentration, we are dependent on
market conditions in these regions. A significant downturn in the economy in any
of these regions could materially and adversely affect our underwriting and
brokerage businesses located there.

LACK OF SUFFICIENT LIQUIDITY COULD IMPAIR OUR BUSINESS AND FINANCIAL CONDITION.

Liquidity is essential to our business. If we have insufficient liquid assets,
we will be forced to curtail our operations, and our business will suffer. The
principal sources of our liquidity are our assets, consisting mainly of cash or
assets readily convertible into cash. These assets are financed primarily by our
equity capital, client credit balances, short-term bank loans, proceeds from
securities lending, long-term notes payable, and other payables. We currently
finance our client accounts and firm trading positions through ordinary course
borrowings at floating interest rates from various banks on a demand basis with
company-owned and client securities pledged as collateral. Changes in securities
market volumes, related client borrowing demands, underwriting activity, and
levels of securities inventory affect the amount of our financing requirements.

Our liquidity requirements may change in the event we need to raise more funds
than anticipated to increase inventory positions, support more rapid expansion,
develop new or enhanced services and products, acquire technologies, or respond
to other unanticipated liquidity requirements. Stifel Nicolaus generates
substantially all of our revenue. We rely exclusively on financing activities
and distributions from our subsidiaries for funds to pay dividends, implement
our business and growth strategies, and repurchase shares. Net capital rules,
restrictions under our long-term debt, or the borrowing arrangements of our
subsidiaries, as well as the earnings, financial condition, and cash
requirements of our subsidiaries may each limit distributions to us from our
subsidiaries.

In the event existing internal and external financial resources do not satisfy
our needs, we may have to seek additional outside financing. The availability of
outside financing will depend on a variety of factors, such as market
conditions, the general availability of credit, the volume of trading
activities, the overall availability of credit to the financial services
industry, credit ratings, and credit capacity, as well as our specific financial
position. We cannot assure investors that our internal sources of liquidity will
prove sufficient, or if they prove insufficient, that we will be able to
successfully obtain outside financing on favorable terms, or at all.

WE ARE SUBJECT TO INCREASING GOVERNMENTAL AND ORGANIZATIONAL REGULATION.

Our business, and the securities industry generally, is subject to extensive
regulation at both the federal and state levels. In addition, self-regulatory
organizations, such as the New York Stock Exchange and the National Association
of Securities Dealers, require compliance with their extensive rules and
regulations. Among other things, these regulatory authorities impose
restrictions on sales methods,



6
trading practices, use and safekeeping of customer funds and securities, record
keeping, and the conduct of principals and employees. The extensive regulatory
framework applicable to broker-dealers, the purpose of which is to protect
customers and the integrity of the securities markets, imposes significant
compliance burdens and attendant costs on us. The regulatory bodies that
administer these rules do not attempt to protect the interests of our security
holders as such, but rather the public and markets generally. Failure to
comply with any of the laws, rules, or regulations of any independent, state, or
federal regulatory authority could result in a fine, injunction, suspension, or
expulsion from the industry, which could materially and adversely impact us.
Furthermore, amendments to existing state or federal statutes, rules, and
regulations or the adoption of new statutes, rules, and regulations could
require us to alter our methods of operation at costs which could be
substantial. In particular, the recent bankruptcy filing by Enron Corporation,
and related matters, may increase the level of regulatory and governmental
oversight of financial markets and market participants, and the potential effect
on us of possible regulatory or legislative initiatives is difficult to predict.
Certain of such initiatives include proposals to separate persons or entities
providing securities research and analysis from investment banks. The enactment
of such a proposal would potentially adversely affect the revenues and profits
of investment banks generally, including the Financial Institutions Group of our
Equity Capital Markets business segment. In addition, our ability to comply with
laws, rules, and regulations is highly dependent upon our ability to maintain a
compliance system which is capable of evolving with increasingly complex and
changing requirements. Moreover, one of our subsidiaries, Century Securities,
gives rise to a higher risk of noncompliance because of the nature of the
independent contractor relationships involved.

WE ARE SUBJECT TO NET CAPITAL REQUIREMENTS; FAILURE TO COMPLY WITH THESE RULES
WOULD SIGNIFICANTLY HARM OUR BUSINESS.

The SEC requires broker-dealers to maintain adequate regulatory capital in
relation to their liabilities and the size of their customer business. These
rules require broker-dealers to maintain a substantial portion of their assets
in cash or highly liquid investments. Failure to maintain the required net
capital may subject a firm to limitation of its activities, including suspension
or revocation of its registration by the SEC and suspension or expulsion by the
National Association of Securities Dealers, the New York Stock Exchange, and
other regulatory bodies, and ultimately may require its liquidation. These rules
affect each of our broker-dealer subsidiaries. Failure to comply with the net
capital rules could have material and adverse consequences, such as:

- - Limiting our operations that require intensive use of capital, such as
underwriting or trading activities; or

- - Restricting us from withdrawing capital from our subsidiaries, even where
our broker-dealer subsidiaries have more than the minimum amount of
required capital. This, in turn, could limit our ability to pay dividends,
implement our business and growth strategies, pay interest on and repay the
principal of our debt, and/or repurchase shares.

In addition, a change in the net capital rules or the imposition of new rules
affecting the scope, coverage, calculation, or amount of net capital
requirements, or a significant operating loss or any large charge against net
capital, could have similar adverse effects.

OUR RISK MANAGEMENT POLICIES AND PROCEDURES MAY LEAVE US EXPOSED TO UNIDENTIFIED
OR UNANTICIPATED RISK.

Although we have developed risk management procedures and policies to identify,
monitor, and manage risks, we cannot assure investors that our procedures will
be fully effective. Our risk management methods may not effectively predict the
risks we will face in the future, which may be different in nature or magnitude
than past experiences. In addition, some of our risk management methods are
based on an evaluation of information regarding markets, clients, and other
matters provided by third parties. This information may not be accurate,
complete, up-to-date, or properly evaluated, and our risk management procedures
may be correspondingly flawed. Management of operational, legal, and regulatory
risk requires, among other things, policies and procedures to record properly
and verify a large number of transactions and events, and we cannot assure
investors that our policies and procedures will be fully effective.

ITEM 1. BUSINESS

Stifel Financial Corp. ("Financial" or the "Company"), a Delaware corporation
and a holding company for Stifel, Nicolaus & Company, Incorporated ("Stifel
Nicolaus") and other subsidiaries, was organized in 1981. Stifel Nicolaus is the
successor to a partnership founded in 1890. Unless the context requires
otherwise, the term "Company" as used herein means Financial and its
subsidiaries.

The Company offers securities-related financial services through its wholly
owned operating subsidiaries, Stifel Nicolaus, Century Securities Associates,
Inc., and Pin Oak Capital, Ltd. These subsidiaries provide brokerage, trading,
investment banking, investment advisory, and related financial services
primarily to customers throughout the United States from 103 locations. The
Company's customers include individuals, corporations, municipalities, and
institutions. Although the Company has customers throughout the United States,
its major geographic area of concentration is in the Midwest and, to a lesser
extent, the Rocky Mountain Region.


7
FINANCIAL INFORMATION

The amounts of each of the principal sources of revenue, net income, and total
assets of the Company for the years ended December 31, 2001, 2000, and 1999 are
contained in Item 6. Selected Financial Data, herein. Financial information for
each segment of the Company is contained in Note P of the Consolidated Financial
Statements filed herein.

NARRATIVE DESCRIPTION OF BUSINESS

As of February 28, 2002, the Company employed 1,146 individuals. Of these,
Stifel Nicolaus employed 1,135 of which 431 were employed as private client
investment executives and institutional salespeople. In addition, 153 investment
executives were affiliated with Century Securities Associates, Inc. ("CSA") as
independent contractors. Through its broker-dealer subsidiaries, the Company
provides financial services to approximately 153,000 client accounts. No single
client accounts for a material percentage of any segment of the Company's
business.

PRIVATE CLIENT

The Company provides securities transaction and financial planning services to
its private clients through Stifel Nicolaus' branch system and its independent
contractor firm, CSA. Management has made significant investments in personnel,
technology, and market data platforms to grow the private client segment over
the past four years.

STIFEL NICOLAUS PRIVATE CLIENT

Stifel Nicolaus has 74 private client branches located in 15 states, primarily
in the Midwest. Its 409 investment executives provide a broad range of services
and financial products to their clients. While an increasing number of clients
are electing asset-based fee alternatives to the traditional commission
schedule, in most cases Stifel Nicolaus charges commissions on both stock
exchange and over-the-counter transactions, in accordance with Stifel Nicolaus'
commission schedule. In certain cases, varying discounts from the schedule are
granted. In addition, Stifel Nicolaus distributes taxable and tax-exempt fixed
income products to its private clients, including municipal, corporate,
government agency and mortgage-backed bonds, preferred stock, and unit
investment trusts. In addition, Stifel Nicolaus distributes insurance and
annuity products and investment company shares. Stifel Nicolaus has dealer-sales
agreements with numerous distributors of investment company shares. These
agreements generally provide for dealer discounts ranging up to 5.75% of the
purchase price, depending upon the size of the transaction.

CSA PRIVATE CLIENT

CSA has affiliations with 153 independent contractors in 26 branch offices and
106 satellite offices in 31 states. CSA's independent contractors provide the
same types of financial products and services to its private clients as does
Stifel Nicolaus. Under their contractual arrangements, these independent
contractors may also provide accounting services, real estate brokerage,
insurance, or other business activities for their own account. However, all
securities transactions must be transacted through CSA. Independent contractors
are responsible for all of their direct costs and are paid a larger percentage
of commissions to compensate them for their added expenses. CSA is an
introducing broker-dealer and, as such, clears its transactions through Stifel
Nicolaus.

Client securities transactions are effected on either a cash or margin basis.
The customer deposits less than the full cost of the security when securities
are purchased on a margin basis. The Company makes a loan for the balance of the
purchase price. Such loans are collateralized by the securities purchased. The
amounts of the loans are subject to the margin requirements of Regulation T of
the Board of Governors of the Federal Reserve System, New York Stock Exchange,
Inc. ("NYSE") margin requirements, and the Company's internal policies, which
usually are more restrictive than Regulation T or NYSE requirements. In
permitting customers to purchase securities on margin, the Company is subject to
the risk of a market decline, which could reduce the value of its collateral
below the amount of the customers' indebtedness.


8
EQUITY CAPITAL MARKETS

Equity Capital Markets segment includes corporate finance, research department,
syndicate department, over-the-counter equity trading, and institutional sales
and trading.

CORPORATE FINANCE

The corporate finance group consists of 21 professionals, located in St. Louis,
Cleveland, and Denver, and is involved in public and private equity and
preferred underwritings for corporate clients, merger and acquisition advisory
services, fairness opinions, and evaluations. Stifel Nicolaus focuses on small
and mid-cap companies, primarily financial institutions.

RESEARCH DEPARTMENT

The research department consists of 19 analysts, located in St. Louis, Kansas
City, Minneapolis, and Denver, who publish research on 177 companies.
Proprietary research reports are provided to private and institutional clients
at no charge and are supplemented by research purchased from outside vendors.

SYNDICATE DEPARTMENT

The syndicate department coordinates the marketing, distribution, pricing, and
stabilization of the Company's lead- and co-managed underwritings. In addition,
the syndicate department coordinates the firm's syndicate and selling group
activities managed by other investment banking firms.

OVER-THE-COUNTER EQUITY TRADING

The Company trades as principal in the over-the-counter market. It acts as both
principal and agent to facilitate the execution of customers' orders. The
Company makes a market in various securities of interest to its customers
through buying, selling, and maintaining an inventory of these securities. At
February 28, 2002, Stifel Nicolaus made a market in 251 equity issues in the
over-the-counter market. The Company does not engage in a significant amount of
trading for its own account.

INSTITUTIONAL SALES AND TRADING

The institutional equity sales and trading group provides equity products to its
institutional accounts in both the primary and secondary markets. Primary equity
issues are generally underwritten by Stifel Nicolaus' corporate finance group.
At February 28, 2002, the institutional equity sales and trading department had
301 institutional accounts.

FIXED INCOME CAPITAL MARKETS

The Fixed Income Capital Markets segment includes public finance, institutional
sales, and competitive underwriting and trading.

PUBLIC FINANCE

Public finance consists of 34 professionals, with offices in St. Louis, Denver,
Orlando, Omaha, Wichita, and Brookfield, Wisconsin. Stifel Nicolaus acts as an
underwriter and dealer in bonds issued by states, cities, and other political
subdivisions and may act as manager or participant in offerings managed by other
firms. The majority of the Company's municipal bond underwritings are originated
through these offices.

INSTITUTIONAL SALES

Institutional sales is comprised of taxable and tax-exempt sales departments
located in St. Louis, Brookfield, and Denver. Stifel Nicolaus buys both
tax-exempt and taxable products, primarily municipal bonds, corporate,
government agency, and mortgage-backed bonds for its own account, maintains an
inventory of these products, and resells from that inventory to its
institutional accounts. The institutional fixed income sales group maintained
relationships with approximately 925 accounts at February 28, 2002.


9
OTHER SEGMENTS

In addition to its private client segment and capital markets segments, Stifel
Nicolaus clears transactions for CSA and two other introducing broker-dealers.
Revenues and costs associated with clearing these transactions are also included
in "other segments."

COMPETITION

The Company competes with other securities firms, some of which offer their
customers a broader range of brokerage services, have substantially greater
resources, and may have greater operating efficiencies. In addition, the Company
faces increasing competition from other financial institutions, such as
commercial banks, online service providers, and other companies offering
financial services. The Financial Modernization Act, signed into law in late
1999, lifted restrictions on banks and insurance companies, permitting them to
provide financial services once dominated by securities firms. In addition,
recent consolidation in the financial services industry may lead to increased
competition from larger, more diversified organizations. Some of these firms
generally charge lower commission rates to their customers without offering
services such as portfolio valuation, investment recommendations, and research.
Trading on the Internet has increased significantly.

Management relies on the expertise acquired in its market area over its 111-year
history, its personnel, and its equity capital to operate in the competitive
environment.

REGULATION

The securities industry in the United States is subject to extensive regulation
under federal and state laws. The Securities and Exchange Commission ("SEC") is
the federal agency charged with the administration of the federal securities
laws. Much of the regulation of broker-dealers, however, has been delegated to
self-regulatory organizations, principally the National Association of
Securities Dealers, Inc., the Municipal Securities Rulemaking Board, and the
national securities exchanges, such as the NYSE. These self-regulatory
organizations ("SROs") adopt rules (which are subject to approval by the SEC)
which govern the industry and conduct periodic examinations of member
broker-dealers. Securities firms are also subject to regulation by state
securities commissions in the states in which they are registered.

As a result of federal and state registration and SRO memberships,
broker-dealers are subject to overlapping schemes of regulation which cover all
aspects of their securities businesses. Such regulations cover matters including
capital requirements; uses and safekeeping of clients' funds; conduct of
directors, officers, and employees; recordkeeping and reporting requirements;
supervisory and organizational procedures intended to assure compliance with
securities laws and to prevent improper trading on material nonpublic
information; employee-related matters, including qualification and licensing of
supervisory and sales personnel; limitations on extensions of credit in
securities transactions; clearance and settlement procedures; requirements for
the registration, underwriting, sale, and distribution of securities; and rules
of the SROs designed to promote high standards of commercial honor and just and
equitable principles of trade. A particular focus of the applicable regulations
concerns the relationship between broker-dealers and their customers. As a
result, many aspects of the broker-dealer customer relationship are subject to
regulation, including, in some instances, "suitability" determinations as to
certain customer transactions, limitations on the amounts that may be charged to
customers, timing of proprietary trading in relation to customers' trades, and
disclosures to customers.

Additional legislation, changes in rules promulgated by the SEC and by SROs, and
changes in the interpretation or enforcement of existing laws and rules often
directly affect the method of operation and profitability of broker-dealers. The
SEC and the SROs may conduct administrative proceedings, which can result in
censures, fines, suspension, or expulsion of a broker-dealer, its officers, or
employees. The principal purpose of regulation and discipline of broker-dealers
is the protection of customers and the securities markets rather than the
protection of creditors and stockholders of broker-dealers.



10
As a broker-dealer and member of the NYSE, Stifel Nicolaus is subject to the
Uniform Net Capital Rule (Rule 15c3-1) promulgated by the SEC, which provides
that a broker-dealer doing business with the public shall not permit its
aggregate indebtedness (as defined) to exceed 15 times its net capital (as
defined) or, alternatively, that its net capital shall not be less than two
percent of aggregate debit balances (primarily receivables from customers and
broker-dealers) computed in accordance with the SEC's Customer Protection Rule
(Rule 15c3-3). The Uniform Net Capital Rule is designed to measure the general
financial integrity and liquidity of a broker-dealer and the minimum net capital
deemed necessary to meet the broker-dealer's continuing commitments to its
customers and other broker-dealers. Both methods allow broker-dealers to
increase their commitments to customers only to the extent their net capital is
deemed adequate to support an increase. Management believes that the alternative
method, which is utilized by most full-service securities firms, is more
directly related to the level of customer business. Therefore, Stifel Nicolaus
computes its net capital under the alternative method.

Under SEC rules, a broker-dealer may be required to reduce its business and
restrict withdrawal of subordinated capital if its net capital is less than four
percent of aggregate debit balances and may be prohibited from expanding its
business and declaring cash dividends if its net capital is less than five
percent of aggregate debit balances. A broker-dealer that fails to comply with
the Uniform Net Capital Rule may be subject to disciplinary actions by the SEC
and self-regulatory agencies, such as the NYSE, including censures, fines,
suspension, or expulsion. In computing net capital, various adjustments are made
to net worth to exclude assets which are not readily convertible into cash and
to state conservatively the other assets, such as a firm's position in
securities. Compliance with the Uniform Net Capital Rule may limit those
operations of a firm such as Stifel Nicolaus which require the use of its
capital for purposes of maintaining the inventory required for a firm trading in
securities, underwriting securities, and financing customer margin account
balances. Stifel Nicolaus had net capital of approximately $37.6 million at
December 31, 2001, which was approximately 12.7% of aggregate debit balances and
approximately $31.7 million in excess of required net capital.

ITEM 2. PROPERTIES

The Company's headquarters, Stifel Nicolaus' headquarters, and operations and
CSA's headquarters are located in 96,000 square feet of leased office space in
St. Louis, Missouri. The Company's Private Client segment maintains 74 leased
offices in 15 states, primarily in the Midwest. The Fixed Income Capital Markets
segment resides in seven leased locations. The Equity Capital Markets segment
occupies leased space in five locations. Pin Oak, which is included in the
"Other" segment, has leased space in New York, New York. The Company's
management believes that at the present time the facilities are suitable and
adequate to meet its needs and that such facilities have sufficient productive
capacity and are appropriately utilized.

The Company also leases communication and other equipment. Aggregate annual
rental expense, for office space and equipment, for the year ended December 31,
2001, was approximately $8.2 million. Further information about the lease
obligations of the Company is provided in Note D of the Notes to Consolidated
Financial Statements filed and incorporated by reference herein.

ITEM 3. LEGAL PROCEEDINGS

See Note H of the Consolidated Financial Statements filed and incorporated by
reference herein.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None

ITEM 4A. EXECUTIVE OFFICERS OF THE REGISTRANT

The following information is furnished pursuant to General Instruction G (3) of
Form 10-K with respect to the executive officers of Financial:

<TABLE>
<CAPTION>
POSITIONS OR OFFICES WITH THE
NAME AGE COMPANY AND STIFEL NICOLAUS
<S> <C> <C>
Ronald J. Kruszewski 43 Chairman of the Board of Directors,
President, and Chief Executive Officer
of the Company and Stifel Nicolaus
</TABLE>


11
<TABLE>
<S> <C> <C>
Scott B. McCuaig 52 Senior Vice President,
President of the Private Client
Group, and Director of the
Company and Stifel Nicolaus

James M. Zemlyak 42 Senior Vice President, Chief Financial
Officer, and Treasurer of the Company
and Senior Vice President, Chief
Financial Officer, and Director of
Stifel Nicolaus

Walter F. Imhoff 70 Senior Vice President of Stifel
Nicolaus and Director of the Company

Thomas A. Prince 52 Senior Vice President and General
Counsel of the Company and General
Counsel, Senior Vice President, and
Director of Stifel Nicolaus

George H. Walker III 71 Chairman Emeritus of the Board of
Directors of the Company
</TABLE>

Ronald J. Kruszewski has been President and Chief Executive Officer of the
Company and Stifel Nicolaus since September 1997 and Chairman of the Board of
Directors of the Company and Stifel Nicolaus since April 2001. Prior thereto,
Mr. Kruszewski served as Managing Director and Chief Financial Officer of Baird
Financial Corporation and Managing Director of Robert W. Baird & Co.
Incorporated, a securities broker-dealer firm, from 1993 to September 1997. Mr.
Kruszewski has been a Director of the Company since September 1997.

Scott B. McCuaig has been Senior Vice President and President of the
Private Client Group of the Company and Stifel Nicolaus and a director of Stifel
Nicolaus since January 1998. Prior thereto, Mr. McCuaig served as Managing
Director, head of marketing, and regional sales manager of Robert W. Baird & Co.
Incorporated from June 1988 to January 1998. Mr. McCuaig has been a Director of
the Company since April 2001.

James M. Zemlyak joined Stifel Nicolaus in February 1999. Mr. Zemlyak is
Senior Vice President, Chief Financial Officer, and Treasurer of the Company and
Senior Vice President, Chief Financial Officer, and a member of the Board of
Directors of Stifel Nicolaus. Prior to joining the Company, Mr. Zemlyak served
as Managing Director and Chief Financial Officer of Baird Financial Corporation
from 1997 to 1999 and Senior Vice President and Chief Financial Officer of
Robert W. Baird & Co. Incorporated from 1994 to 1999.

Walter F. Imhoff has served as Senior Vice President of Stifel Nicolaus and
a Director of the Company since January 12, 2000. Prior thereto, Mr. Imhoff
served as Chairman, President, and Chief Executive Officer of Hanifen, Imhoff
Inc., a Colorado-based broker-dealer, from 1979 until it was integrated into the
Company on January 12, 2000.

Thomas A. Prince joined Stifel Nicolaus in August 1999. He became Senior
Vice President and General Counsel of the Company and General Counsel, Senior
Vice President, and a Director of Stifel Nicolaus in July 2000. Prior thereto,
he served as Branch Manager of the Little Rock, Arkansas Private Client Group
office of Stifel Nicolaus. Prior to joining Stifel Nicolaus, Mr. Prince was a
principal in the law firm of Jack, Lyon & Jones, PA in Little Rock, Arkansas
from January 1990 to August 1999.

George H. Walker III joined Stifel Nicolaus in 1976. Mr. Walker served as
Chief Executive Officer of Stifel Nicolaus from December 1978 until October 1992
and served as Chairman of Stifel Nicolaus from July 1982 until April 2001. Mr.
Walker served as Chairman of the Board of the Company from 1981 to 1985 and from
1988 until April 2001, when he became Chairman Emeritus, and Mr. Walker served
as President and Chief Executive Officer of the Company until October 1992. Mr.
Walker is a Director of Western and Southern Life Insurance Company, Laidlaw
Corporation, and Macroeconomic Advisers, LLC. Mr. Walker is Chairman of the
Advisory Board of the School of Business and Technology, Webster University and
is a member of Washington University's National Council for the Olin School of
Business. He is also Founder and Chairman of the Steering Committee to bring
about "Home Rule" for the City of St. Louis.



12
PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

a. MARKET INFORMATION

The common stock of Stifel Financial Corp. is traded on the New York Stock
Exchange and Chicago Stock Exchange under the symbol "SF." The high/low sales
prices for Stifel Financial Corp. common stock as reported on the NYSE
Consolidated Transactions Reporting System for each full quarterly period
for the calendar years are as follows:

<TABLE>
<CAPTION>
------------------------------------------------------------
STOCK PRICE
HIGH - LOW
------------------------------------------------------------
<S> <C>
YEAR 2001 BY QUARTER
------------------------------------------------------------
First $14.00 - 10.69
Second 14.00 - 11.40
Third 12.65 - 10.00
Fourth 10.95 - 10.05
------------------------------------------------------------
YEAR 2000 BY QUARTER
------------------------------------------------------------
First $11.69 - 9.50
Second 11.81 - 9.50
Third 13.50 - 10.25
Fourth 14.94 - 11.25
------------------------------------------------------------
</TABLE>

b. HOLDERS

The approximate number of stockholders of record on March 13, 2002, was 3,400.

c. DIVIDENDS

Dividends paid were as follows:

<TABLE>
<CAPTION>
RECORD PAYMENT CASH
DATE DATE DIVIDEND
<S> <C> <C>
2/18/00 3/3/00 $0.03
5/16/00 5/30/00 $0.03
8/9/00 8/23/00 $0.03
11/8/00 11/22/00 $0.03
2/15/01 3/1/01 $0.03
5/10/01 5/24/01 $0.03
8/9/01 8/23/01 $0.03
11/8/01 11/22/01 $0.03
</TABLE>


See restrictions related to the payment of dividends in Liquidity and Capital
Resources contained in "Item 7. Management's Discussion and Analysis of
Financial Condition and Results of Operations" and made part hereof.

13
ITEM 6. SELECTED FINANCIAL DATA

FIVE-YEAR FINANCIAL SUMMARY

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------------------
YEARS ENDED DECEMBER 31,
---------------------------------------------------------
(In thousands, except per share amounts) 2001 2000 1999 1998 1997
- --------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
REVENUE Commissions $ 74,146 $ 85,383 $ 68,663 $ 56,729 $ 49,763
Principal transactions 31,010 28,046 24,654 26,465 20,463
Investment banking 37,068 21,700 11,507 15,763 28,476
Interest 21,866 35,479 20,525 18,889 21,397
Other 25,530 27,514 25,844 19,442 15,720
-----------------------------------------------------------------------------------------------------------
Total revenues 189,620 198,122 151,193 137,288 135,819
Less: Interest expense 11,722 20,594 10,097 9,798 12,991
-----------------------------------------------------------------------------------------------------------
Net revenues 177,898 177,528 141,096 127,490 122,828
- --------------------------------------------------------------------------------------------------------------------------------
NON-INTEREST Employee compensation and benefits 120,889 117,229 92,819 86,967 81,817
EXPENSES Communications and office supplies 10,799 10,879 8,911 8,389 6,914
Occupancy and equipment rental 17,673 15,120 11,819 9,549 8,109
Commissions and floor brokerage 3,899 3,333 2,838 2,804 2,780
Other operating expenses 21,251 16,278 13,736 11,192 13,787
-----------------------------------------------------------------------------------------------------------
Total non-interest expenses 174,511 162,839 130,123 118,901 113,407
- --------------------------------------------------------------------------------------------------------------------------------
Income before income taxes 3,387 14,689 10,973 8,589 9,421
Provision for income taxes 1,377 5,486 3,808 3,344 3,750
-----------------------------------------------------------------------------------------------------------
Net income $ 2,010 $ 9,203 $ 7,165 $ 5,245 $ 5,671
===========================================================================================================
- --------------------------------------------------------------------------------------------------------------------------------
PER SHARE DATA Basic earnings $ .28 $ 1.31 $ 1.08 $ .77 $ 1.01
Diluted earnings $ .25 $ 1.20 $ 1.03 $ .73 $ .88
Cash dividends $ .12 $ .12 $ .12 $ .12 $ .12
- --------------------------------------------------------------------------------------------------------------------------------
STATEMENT OF Total assets $440,559 $458,312 $453,110 $335,005 $315,484
FINANCIAL CONDITION Long-term obligations (includes capital leases) $ 11,285 $ 11,771 $ 11,438 $ 6,218 $ 5,522
AND OTHER DATA Stockholders' equity $ 78,622 $ 74,178 $ 59,059 $ 54,977 $ 50,081
Net income as % average equity 2.58% 13.33% 12.55% 9.69% 13.29%
Net income as % total revenues 1.06% 4.65% 4.74% 3.82% 4.17%
Average common shares and share
equivalents used in determining
earnings per share:
Basic 7,162 7,007 6,655 6,850 5,591
Diluted 7,990 7,669 6,940 7,198 7,099
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>


See "Item 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations," made part hereof.




14
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

BUSINESS ENVIRONMENT

Stifel Financial Corp. (the "Parent"), through its wholly owned subsidiaries,
principally Stifel, Nicolaus & Company, Incorporated ("Stifel Nicolaus"),
collectively referred to as the "Company", is principally engaged in retail
brokerage, securities trading, investment banking, investment advisory, and
related financial services throughout the United States. Although the Company
has offices throughout the United States, its major geographic area of
concentration is in the Midwest and, to a lesser extent, the Rocky Mountain
Region. The Company's principal customers are individual investors, with the
remaining client base composed of corporations, municipalities, and
institutions.

A significant portion of the Company's revenue is derived from commissions,
margin interest revenue, principal transactions, and investment banking fees.
Changes in economic conditions, inflation, volatility of securities prices and
interest rates, trading volume of securities, demand for investment banking
services, political events, and competition from other securities brokerage
firms and financial institutions are outside the control of the Company and may
negatively impact these sources of revenue. Since a significant portion of the
Company's expenses are relatively fixed, results of operations can vary
significantly from period to period.

The Company faces increasing competition from other financial institutions, such
as commercial banks, online service providers, and other companies offering
financial services. The Financial Modernization Act, signed into law in late
1999, lifted restrictions on banks and insurance companies, permitting them to
provide financial services once dominated by securities firms. In addition,
recent consolidation in the financial services industry may lead to increased
competition from larger, more diversified organizations. At present, the Company
is unable to predict the extent of these changes and their impact on the
Company's results of operations.

The Company's business activities subject the Company to substantial risks of
potential liability to customers and to regulatory enforcement proceedings.
Participants in the securities industry face an increasing amount of litigation
and arbitration proceedings. Dissatisfied clients regularly make claims against
securities firms and their investment executives for fraud, unauthorized
trading, suitability, churning, failure to supervise, and breach of fiduciary
duty. Underwriters and selling agents may be liable if they make material
misstatements or omit material information in prospectuses and other
communications regarding underwritten offerings of securities. The Company may
be adversely affected by claims of this nature filed against it currently or in
the future.

The cost of attracting and retaining skilled professionals in the financial
services industry has escalated considerably as competition for these
professionals has intensified. Employers in the industry are increasingly
offering transition pay in the form of guaranteed contracts, upfront payments,
and increased compensation. Since late 1997 the Company has increased the number
of its investment executives and institutional salespeople from 269 to 428 as
part of its overall growth strategy. In order to attract these investment
executives, the Company offered transition pay, principally in the form of
upfront loans. These loans are amortized over a five- to ten-year period. During
a period of declining markets, the Company may be adversely affected, as these
costs remain fixed.

The tragic events of September 11 and the subsequent four-day closure of the
major financial markets exacerbated already difficult market conditions
experienced industry-wide. The market was beset with volatility and uncertainty
as investors reacted to declining consumer confidence, recessionary economic
conditions, the Federal Reserve Board's interest rate reductions, escalating
tensions in the Middle East, and the war in Afghanistan. Major market indices,
principally the technology-laden NASDAQ composite and the Dow Jones Industrial
Average ("DJIA"), key indicators of investor confidence in the market, declined
significantly. The NASDAQ composite began 2001 at 2470, down 39% from the
previous year start of 4069, dropped to a low of 1423 on September 21, 2001, and
closed December 31, 2001, at 1950, a 21% drop from the January 2001 opening. The
DJIA showed a similar trend, beginning the year at 10788, falling to a low of
8236 on September 21, 2001, and closing December 31, 2001, at 10022, a 7% drop
from the January 2001 opening.

15
BUSINESS ENVIRONMENT (CONTINUED)

The combination of a weak economy, a declining stock market, and the terrorist
attacks resulted in an extremely challenging year for the securities industry.
Stock issuance volumes declined, reflecting falling stock prices and lack of
investor demand. Merger and acquisition volumes dropped dramatically during
2001, reflecting unstable equity market conditions.

During the year, the Federal Reserve Board lowered the Fed funds interest rate
11 times, beginning in January when the rate was 6.5% to the year-end rate of
1.75%. The declining interest rate environment resulted in a reduction in the
rates the Company charged to customers for borrowings. Likewise, the interest
rates paid by the Company to support customer and firm borrowings declined. The
effect was to reduce the Company's net interest margin by $4.7 million (32%).
However, the economic and interest rate environment provided favorable
conditions for fixed income activities in 2001. These rate cuts, together with a
steepening yield curve, created strong demand for domestic debt issuances and
refinancings. As a result, fixed income new issue volumes increased
significantly during the year.

Despite the uncertainty in the market, the Company continued its expansion
efforts, albeit somewhat subdued from the prior years, by opening 7 branch
offices, for a total of 73, and increasing the number of investment executives
and independent contractors to 577 from 552.

CRITICAL ACCOUNTING POLICIES

The preparation of financial statements and related disclosures in conformity
with accounting principles generally accepted in the United States requires
management to make judgments, assumptions, and estimates that affect the amounts
reported in the Consolidated Financial Statements and accompanying notes. Note A
to the Consolidated Financial Statements herein describes the significant
accounting policies and methods used in the preparation of the Consolidated
Financial Statements. Estimates are used for, but not limited to, the accounting
for the fair value of nonmarketable investments and contingencies. Actual
results could differ from these estimates. The following critical accounting
policies are impacted significantly by judgments, assumptions, and estimates
used in the preparation of the Consolidated Financial Statements.

The Company is a defendant in several lawsuits and arbitrations, which arose
from its business activities. Some of these lawsuits and arbitrations claim
substantial amounts, including punitive damage claims. Management has determined
that it is likely that ultimate resolution in favor of the claimant will result
in losses to the Company on certain of these claims. The Company has, after
consultation with outside counsel and consideration of facts currently known by
management, recorded estimated losses to the extent they believe certain claims
are probable of loss and the amount of the loss can be reasonably estimated.
Factors considered by management in estimating the Company's liability are the
loss and damages sought by the claimant/plaintiff, the merits of the claim, the
total cost of defending the litigation and the likelihood of a successful
defense against the claim, and the potential for fines and penalties from
regulatory agencies. Results of litigation and arbitration are inherently
uncertain, and management's assessment of risk associated therewith is subject
to change as the proceedings evolve. After discussion with outside counsel,
management, based on its understanding of the facts, reasonably estimates a
range of loss and accrues from time-to-time what they consider appropriate to
reserve against probable loss for certain claims.

Securities not readily marketable, held for investment by the Parent and certain
subsidiaries, are included under the caption "Investments" and are carried at
fair value. Investment securities of registered broker-dealer subsidiaries are
carried at fair value or amounts that approximate fair value. The fair value of
investments, for which a quoted market or dealer price is not available, are
based on management's estimates. Among the factors considered by management in
determining the fair value of investments are the cost of the investment, terms
and liquidity, developments since the acquisition of the investment, the sales
price of recently issued securities, the financial condition and operating
results of the issuer, earnings trends and consistency of operating cash flows,
the long-term business potential of the issuer, the quoted market price of
securities with similar quality and yield that are publicly traded, and other
factors generally pertinent to the valuation of investments. The fair value of
these investments is subject to a high degree of volatility and may be
susceptible to significant fluctuation in the near term.


16
The following summarizes the changes in the major categories of revenues and
expenses for the respective periods.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------
YEAR ENDED YEAR ENDED
DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31,
INCREASE (DECREASE) 2001 VS. 2000 2000 VS. 1999
- --------------------------------------------------------------------------------------------------
DOLLARS IN THOUSANDS AMOUNT PERCENTAGE AMOUNT PERCENTAGE
- --------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
REVENUES:
Commissions $(11,237) (13)% $ 16,720 24%
Principal transactions 2,964 11 3,392 14
Investment banking 15,368 71 10,193 89
Interest (13,613) (38) 14,954 73
Other (1,984) (7) 1,670 7
- --------------------------------------------------------------------------------------------------
Total revenues $ (8,502) (4)% $ 46,929 31%
Less: Interest expense (8,872) (43) 10,497 104
- --------------------------------------------------------------------------------------------------
Net revenues $ 370 -- $ 36,432 26%
==================================================================================================
NON-INTEREST EXPENSES:
Employee compensation and benefits $ 3,660 3% $ 24,410 26%
Communication and office supplies (80) (1) 1,968 22
Occupancy and equipment rental 2,553 17 3,301 28
Commissions and floor brokerage 566 17 495 17
Other operating expenses 4,973 31 2,542 19
- --------------------------------------------------------------------------------------------------
Total non-interest expenses $ 11,672 7% $ 32,716 25%
==================================================================================================
</TABLE>

2001 AS COMPARED TO 2000

The Company posted record net revenues for the sixth consecutive year of $177.9
million, up from $177.5 million in the previous year. Total revenues decreased
to $189.6 million from $198.1 million recorded the previous year.

Net income declined to $2.0 million or $0.25 per diluted share from $9.2 million
or $1.20 per diluted share. The decline was primarily due to decreased net
interest income, increased operating costs due to the Company's expansion
efforts, and significant non-recurring charges for legal-related matters
incurred primarily in connection with historical litigation arising out of the
Company's former Oklahoma operations and the writedown of the Company's
investment portfolio.

Revenues from commissions on agency transactions decreased $11.2 million due
principally to declining market conditions. Revenues from principal transactions
increased $3.0 million, primarily as a result of increased trading activity in
corporate bonds and municipal bonds as investors sought alternatives to
equity-based products. Principal transactions are primarily derived from
over-the-counter equity and fixed income inventory activities. Inventories of
these securities are maintained to meet client needs. Commissions and realized
and unrealized gains and losses that result from holding and trading these
securities are included in principal transactions revenue.

Investment banking revenues increased $15.4 million due to an increase of $10.6
million in corporate finance revenues and an increase of $4.8 million in
municipal finance revenues. During the year, the Company's Fixed Income Capital
Markets group participated in 375 fixed income deals (147 negotiated and 228
competitive) totaling approximately $10.3 billion, compared to 239 (102
negotiated and 137 competitive) deals totaling $6.7 billion in 2000. The
increase resulted from the addition of the Wisconsin municipal banking office in
mid-2000 and the increased number of municipal bond refinancings resulting from
declining interest rates. During 2001, the Company's Equity Capital Markets
group lead- or co-managed 21 equity offerings, principally for financial
institutions, raising more than $1.2 billion, compared to 10 deals in 2000
totaling $424 million.

17
2001 AS COMPARED TO 2000 (CONTINUED)

Net interest income decreased $4.7 million (32%) due to a $13.6 million decrease
in interest income, principally resulting from decreased borrowings by customers
caused by poor market conditions and decreased rates charged to those customers.
The decrease in interest income was offset by a $8.9 million decrease in
interest expense, resulting from decreased short-term borrowings, along with
decreased rates on those borrowings, and decreased stock loan activity by the
Company to finance customer borrowings on margin accounts. Average short-term
borrowings decreased $45.2 million and $9.2 million, primarily for customer
collateralized bank borrowings and stock loan activity, respectively, with a 35%
decrease in rates.

Other revenues decreased $2.0 million, principally due to current year
writedowns of the Company's investment portfolio of approximately $2.1 million,
decreased investment advisory fees of $684,000 resulting from decreased customer
portfolio valuations, decreased payments for order flow of $288,000, and a
decrease of $615,000 resulting primarily from life insurance proceeds of
$220,000 and litigation proceeds of $250,000 received in the first nine months
of 2000. These decreases were offset by an approximate $1.8 million increase in
money market account fees.

Non-interest expenses increased $11.7 million, resulting from the Company's
continued expansion activities and legal-related expenses in connection with
historical litigation referred to above.

Employee compensation and benefits, which comprises 65% of total expenses,
increased $3.7 million. The fixed component of compensation, primarily salaries,
increased $3.0 million as a result of the Company's expansion efforts.
Investment executive compensation, a major variable component of employee
compensation, decreased $3.8 million due to the decreased revenue production.
This decrease was offset by an increase in transition pay to investment
executives of $2.7 million, principally enhanced payouts and amortization of
upfront loans.

Occupancy and equipment rental increased $2.6 million due to the Company's
expansion efforts.

Other operating expenses increased $5.0 million, resulting from approximately
$1.3 million in legal-related expenses incurred in the second quarter of 2001
and $3.4 million in the third quarter of 2001, primarily in connection with
historical litigation arising out of the Company's former Oklahoma operations.

2000 AS COMPARED TO 1999

The Company leveraged its continued expansion activities with increased market
volume to produce record revenues for the fourth consecutive year and record net
revenues for the fifth consecutive year. Total revenues for 2000 increased to
$198.1 million from the previous record high of $151.2 million. Net revenues
increased to a record $177.5 million from the previous record high of $141.1
million. Net income increased to a record $9.2 million or $1.20 per diluted
share from $7.2 million or $1.03 per diluted share.

Revenues from commissions increased $16.7 million due to the increased customer
trading activity in conjunction with an increased number of investment
executives and independent contractors. The increase in commissions resulted
from increased activity in over-the-counter stock, mutual funds, and insurance
products, which increased 30%, 23%, and 25%, respectively.

Revenues from principal transactions increased $3.4 million due principally to
the increased trading activity resulting from the addition of Hanifen, Imhoff
Inc. ("HII") and increased sales of corporate unit trusts.

Investment banking revenues increased $10.2 million, resulting from the addition
of the HII municipal and corporate investment banking groups, the newly opened
municipal investment banking office in Wisconsin, and in conjunction with a full
year of operations in the Cleveland and St. Louis corporate investment banking
offices which opened in late 1999. During the year, the Company participated in
239 fixed income deals (102 negotiated and 137 competitive) totaling
approximately $6.7 billion, compared to 79 deals in 1999. In addition, the
Company lead- or co-managed ten underwritings raising more than $424 million,
compared to six deals in 1999 for $176 million.

Net interest income increased $4.5 million due to an increase in interest income
of $15.0 million, principally resulting from an increase in the number of margin
accounts in conjunction with the growth of the Private Client Group and an
overall 48% increase in average customer borrowings to finance increased market
activity. The increase in interest income was offset by an increase in interest
expense of $10.5 million due to increased borrowings and increased stock loan
activity by the Company to finance customer borrowings on margin accounts.
Average borrowings increased $88.0 million and $39.1 million, primarily for
customer collateralized bank borrowings and stock loan activity, respectively,
with a 17% increase in average interest rates charged on those borrowings for
the year.


18
2000 AS COMPARED TO 1999 (CONTINUED)

Other revenues increased $1.7 million due to an increase in managed account fees
of $4.1 million, which increased due to a 45% growth in the number of managed
accounts and increased market valuations. These fees were offset by a decrease
in realized gains of $1.7 million due principally to the sale of Todd in the
second quarter of 1999 and the resultant decrease of $693,000 in investment
advisory fees.

Total non-interest expenses increased $32.7 million, resulting from the
Company's continued expansion, increased productivity, the merger of HII, and
increased customer activity.

Employee compensation and benefits, which comprises 64% of total expenses,
increased $24.4 million. The fixed component of compensation, primarily
salaries, increased $6.1 million (24%) due to normal year-to-year increases, the
merger of HII, and the Company's expansion activities. The variable component of
compensation increased $18.3 million (27%) commensurate with increased
productivity and profitability.

Communication and office supplies increased $2.0 million, resulting from the
Company's expansion activities as well as the merger of HII.

Occupancy and equipment rental increased $3.3 million due to the opening of new
offices and increases for work station technology and Private Client Group
expansion.

Other operating expenses increased $2.5 million due principally to the Company's
general expansion activities and the HII merger.

LIQUIDITY AND CAPITAL RESOURCES

The Company's assets are principally highly liquid, consisting mainly of cash or
assets readily convertible into cash. These assets are financed primarily by the
Company's equity capital, customer credit balances, short-term bank loans,
proceeds from securities lending, long-term notes payable, and other payables.
Changes in securities market volumes, related customer borrowing demands,
underwriting activity, and levels of securities inventory affect the amount of
the Company's financing requirements.

In the normal course of business, Stifel Nicolaus borrows from various banks on
a demand basis with company-owned and customer securities pledged as collateral.
Available credit arrangements with banks totaled $285.0 million at December 31,
2001, of which $218.2 million was unused. There were no compensating balance
requirements under these arrangements. The Company's floating interest rate on
short-term borrowings bore interest at a weighted average rate of 1.97% and
6.45% at December 31, 2001 and 2000, respectively. Short-term borrowings
utilized for customer loans of $52.1 million and $77.1 million were
collateralized by customer-owned securities valued at $81.4 million and $118.4
million at December 31, 2001 and 2000, respectively. Short-term borrowings of
$14.8 million and $11.1 million used to finance trading securities were
collateralized by company-owned securities valued at $22.6 million and $15.5
million at December 31, 2001 and 2000, respectively. The value of the
customer-owned securities is not reflected in the consolidated statement of
financial condition. The average of such borrowings was $96.8 million in 2001,
$142.0 million in 2000, and $54.0 million in 1999 at effective interest rates of
4.50%, 6.87%, and 5.85%, respectively.

On July 30, 1999, the Company issued an additional $5.0 million long-term note
payable for a total of $10.0 million to Western and Southern Life Insurance
Company ("W&S"), a significant shareholder, due June 30, 2004, with interest
payable monthly at the rate of 8% per annum. The Company has agreed to a number
of restrictive covenants which, subject to specified exceptions, generally
relate to: a limitation on incurring additional debt in excess of a specified
amount, a prohibition on liens on our assets or guarantees of obligations of
others, a requirement to maintain a minimum tangible net worth and, in the case
of Stifel Nicolaus, a minimum net capital requirement, a restriction on payment
of cash dividends in excess of a specified amount, and a restriction on advances
or loans, in each case, without the consent of W&S. Additionally, W&S may compel
the Company to repay the note if any entity or person acquires more than 30% of
the Company's outstanding common stock.

On January 12, 2000, the Company completed the acquisition of HII, a
Denver-based investment banking firm. The acquisition was accounted for as a
purchase and provided for a tax-free exchange of approximately 517,000 shares of
the Company for all of the outstanding shares of HII. The shares were issued out
of treasury.

19
LIQUIDITY AND CAPITAL RESOURCES (CONTINUED)

The Company's Board of Directors authorized the repurchase of up to 250,000
additional common shares on July 28, 1999, and an additional 600,000 common
shares on December 10, 1999. These purchases may be made on the open market or
in privately negotiated transactions, depending on market conditions and other
factors. Repurchased shares may be used to meet obligations under the Company's
employee benefit plans and for general purposes. During 2001, the Company
repurchased 95,930 shares at an average cost of $10.92 per share.

In response to the tragic events of September 11, 2001, the Company secured
short-term financing of $5 million with interest payable at 5% from W&S to
bridge liquidity matters arising from disruption in the financial markets. The
Company repaid the loan in full during the fourth quarter.

Management believes that funds from operations, available informal short-term
credit arrangements, long-term borrowings, and its ability to raise additional
capital will provide sufficient resources to meet its present and anticipated
financing needs and fund the Company's continued expansion for the next 12
months.

Stifel Nicolaus is subject to certain requirements of the SEC with regard to
liquidity and capital requirements. At December 31, 2001, Stifel Nicolaus had
net capital of approximately $37.6 million, which exceeded the minimum net
capital requirements by approximately $31.7 million. Stifel Nicolaus may not be
able to pay dividends from its equity capital without prior regulatory approval
if doing so would jeopardize its ability to satisfy minimum net capital
requirements.

We are currently planning to raise approximately $25 million in a public
offering of trust preferred securities during the second quarter of 2002. The
preferred securities would represent an indirect interest in junior subordinated
debentures to be purchased from us by the trust. We intend to use the proceeds
of the offering to repay short-term borrowings. This document does not
constitute an offer to sell or the solicitation of an offer to buy the preferred
securities, which will only be made after we file a registration statement with
the Securities and Exchange Commission and it is declared effective. We cannot
assure you that such offering will be completed on favorable terms, if at all.

INFLATION

The Company's assets are primarily monetary, consisting of cash, securities
inventory, and receivables. These monetary assets are generally liquid and turn
over rapidly and, consequently, are not significantly affected by inflation.
However, the rate of inflation affects various expenses of the Company, such as
employee compensation and benefits, communications, and occupancy and equipment,
which may not be readily recoverable in the price of its services.

RECENT ACCOUNTING PRONOUNCEMENTS

In June 1998, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial Accounting Standards ("SFAS") No. 133, "Accounting for Derivative
Instruments and Hedging Activities," which, after being amended by SFAS No. 137,
"Accounting for Derivative Instruments and Hedging Activities - Deferral of the
Effective Date of FASB Statement No. 133," is effective for fiscal years
beginning after June 15, 2000. This statement established accounting and
reporting standards for derivative instruments and hedging activities. The
Statements were effective for the Company's consolidated financial statements on
January 1, 2001. As the Company does not hold any derivatives or embedded
derivatives as defined by the Statements, the adoption of the Statements on
January 1, 2001, did not result in a transition adjustment.

In September 2000, the FASB issued SFAS No. 140, "Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of Liabilities." This
Statement replaces SFAS No. 125, "Accounting for Transfers and Servicing of
Financial Assets and Extinguishment of Liabilities" and rescinds SFAS No. 127,
"Deferral of Effective Date of Certain Provisions of FASB Statement No. 125." It
revises the standards for accounting for securitizations and other transfers of
financial assets and extinguishments of liabilities. Those standards are based
on consistent application of a financial-components approach that focuses on
control. This Statement was effective for transfers and servicing of financial
assets and extinguishments of liabilities occurring after March 31, 2001. The
Company has presented the required provisions under the standard regarding
collateral, including its sources and uses. The adoption of the remaining
provisions had no material impact on the Company's consolidated financial
statements.

In June 2001, FASB issued SFAS No. 141, "Business Combinations," SFAS No. 142
"Goodwill and Other Intangible Asset," and SFAS No. 143, "Accounting for Asset
Retirement Obligations." SFAS No. 141 discontinues the use of pooling of
interests method of accounting for business combinations and requires that the
purchase method be used. SFAS No. 142, effective for fiscal years beginning
after December 15, 2001, will require discontinuing the amortization of goodwill
and other intangible assets ($191 in 2001) with indefinite useful lives.
Instead, these assets will be tested periodically for impairment and written
down to their value as necessary. SFAS No. 143 establishes accounting standards
for recognition and measurement of a liability for an asset retirement
obligation and the associated asset retirement cost. In August 2001, FASB issued
SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets."
SFAS No. 144 supercedes SFAS No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of," and the
accounting and reporting provisions of Accounting Principles Board ("APB")
Opinion No. 30, "Reporting the Results of Operations - Reporting the Effects of
a Disposal of a Segment of a Business, and Extraordinary, Unusual, and
Infrequently Occurring Events and Transactions, for the Disposal of a Segment of
a Business." The adoption of the provisions of these statements is not expected
to have a material impact on the Company's consolidated financial statements.

20
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

RISK MANAGEMENT

Risks are an inherent part of the Company's business and activities. Management
of these risks is critical to the Company's soundness and profitability. Risk
management at the Company is a multi-faceted process that requires
communication, judgment, and knowledge of financial products and markets. The
Company's senior management takes an active role in the risk management process
and requires specific administrative and business functions to assist in the
identification, assessment, monitoring, and control of various risks. The
principal risks involved in its business activities are: market, credit,
operational, and regulatory and legal.

MARKET RISK

The potential for changes in the value of financial instruments owned by the
Company is referred to as "market risk." Market risk is inherent to financial
instruments, and accordingly, the scope of the Company's market risk management
procedures includes all market risk-sensitive financial instruments.

The Company trades tax-exempt and taxable debt obligations, including U.S.
Treasury bills, notes, and bonds; U.S. Government agency and municipal notes and
bonds; bank certificates of deposit; mortgage-backed securities; and corporate
obligations. The Company is also an active market-maker in over-the-counter
equity securities. In connection with these activities, the Company may maintain
inventories in order to ensure availability and to facilitate customer
transactions.

Changes in value of the Company's financial instruments may result from
fluctuations in interest rates, credit ratings, equity prices, and the
correlation among these factors, along with the level of volatility.

The Company manages its trading businesses by product and has established
trading departments that have responsibility for each product. The trading
inventories are managed with a view toward facilitating client transactions,
considering the risk and profitability of each inventory.

Position limits in trading inventory accounts are established and monitored on a
daily basis. Management monitors inventory levels and results of the trading
departments, as well as inventory aging, pricing, concentration, and securities
ratings.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
(IN THOUSANDS) DECEMBER 31, 2001 DECEMBER 31, 2000
- --------------------------------------------------------------------------------
<S> <C> <C>
Financial instruments with market risk:
Fair value
Federal obligations $ 4,862 $ 4,868
Municipal obligations 15,046 12,898
Corporate obligations 1,334 2,600
- --------------------------------------------------------------------------------
Total debt securities 21,242 20,366
- --------------------------------------------------------------------------------
Equity and other securities 1,552 39
- --------------------------------------------------------------------------------
Total $22,794 $20,405
================================================================================
</TABLE>

The table above primarily represents trading inventory associated with our
customer facilitation and market-making activities and includes net long and
short fair values, which is consistent with the way risk exposure is managed.


21
Interest Rate Risk

The Company is exposed to interest rate risk as a result of maintaining
inventories of interest rate-sensitive financial instruments and from changes in
the interest rates on its interest-earning assets (including client loans, stock
borrow activities, investments, and inventories) and its funding sources
(including client cash balances, stock lending activities, and bank borrowings),
which finance these assets. The collateral underlying financial instruments at
the broker-dealer is repriced daily, thus there are no unrecorded gains or
losses in value. Interest rates on client balances and stock borrow and lending
produce a positive spread to the Company, with the rates generally fluctuating
in parallel.

The Company manages its inventory exposure to interest rate risk by setting and
monitoring limits and, where feasible, hedging with offsetting positions in
securities with similar interest rate risk characteristics. While a significant
portion of the Company's securities inventories have contractual maturities in
excess of five years, these inventories, on average, turn over several times per
year.

Equity Price Risk

The Company is exposed to equity price risk as a consequence of making markets
in equity securities. The Company attempts to reduce the risk of loss inherent
in its inventory of equity securities by monitoring those security positions
constantly throughout each day and establishing position limits.

The Company's equity securities inventories are repriced on a regular basis, and
there are no unrecorded gains or losses. The Company's activities as a dealer
are client-driven, with the objective of meeting clients' needs while earning a
positive spread.

CREDIT RISK

The Company is engaged in various trading and brokerage activities, with the
counterparties primarily being broker-dealers. In the event counterparties do
not fulfill their obligations, the Company may be exposed to risk. The risk of
default depends on the creditworthiness of the counterparty or issuer of the
instrument. The Company manages this risk by imposing and monitoring position
limits for each counterparty, monitoring trading counterparties, conducting
regular credit reviews of financial counterparties, reviewing security
concentrations, holding and marking to market collateral on certain
transactions, and conducting business through clearing organizations, which
guarantee performance.

The Company's client activities involve the execution, settlement, and financing
of various transactions on behalf of its clients. Client activities are
transacted on either a cash or margin basis. Credit exposure associated with the
Company's private client business consists primarily of customer margin
accounts, which are monitored daily and are collateralized. The Company monitors
exposure to industry sectors and individual securities and performs analysis on
a regular basis in connection with its margin lending activities. The Company
adjusts its margin requirements if it believes its risk exposure is not
appropriate based on market conditions.

At December 31, 2001, customer margin securities of approximately $361.5 million
were available to the Company to utilize as collateral on various borrowings or
other purposes. The Company had utilized a portion of these available securities
as collateral for bank loans ($81.4 million), stock loans ($103.5 million), OCC
margin requirements ($47.6 million), and customer short sales ($6.5 million).

The Company is subject to concentration risk if it holds large positions,
extends large loans to, or has large commitments with a single counterparty,
borrower, or group of similar counterparties or borrowers (i.e., in the same
industry). Receivables from and payables to clients and stock borrow and lending
activities are both with a large number of clients and counterparties, and any
potential concentration is carefully monitored. Inventory and investment
positions taken and commitments made, including underwritings, may involve
exposure to individual issuers and businesses. The Company seeks to limit this
risk through careful review of counterparties and borrowers and the use of
limits established by senior management, taking into consideration factors
including the financial strength of the counterparty, the size of the position
or commitment, the expected duration of the position or commitment, and other
positions or commitments outstanding.



22
OPERATIONAL RISK

Operational risk generally refers to the risk of loss resulting from the
Company's operations, including, but not limited to, improper or unauthorized
execution and processing of transactions, deficiencies in the Company's
technology or financial operating systems, and inadequacies or breaches in the
Company's control processes. The Company operates different businesses in
diverse markets and is reliant on the ability of its employees and systems to
process a large number of transactions. These risks are less direct than credit
and market risk, but managing them is critical, particularly in a rapidly
changing environment with increasing transaction volumes. In the event of a
breakdown or improper operation of systems or improper action by employees, the
Company could suffer financial loss, regulatory sanctions, and damage to its
reputation. In order to mitigate and control operational risk, the Company has
developed and continues to enhance specific policies and procedures that are
designed to identify and manage operational risk at appropriate levels
throughout the organization and within such departments as Accounting,
Operations, Information Technology, Legal, Compliance, and Internal Audit. These
control mechanisms attempt to ensure that operational policies and procedures
are being followed and that the Company's various businesses are operating
within established corporate policies and limits. Business continuity plans
exist for critical systems, and redundancies are built into the systems as
deemed appropriate.

REGULATORY AND LEGAL RISK

Legal risk includes the risk of a potentially sizable adverse legal judgment and
of non-compliance with applicable legal and regulatory requirements. The Company
is generally subject to extensive regulation in the different jurisdictions in
which it conducts its business. The Company has various procedures addressing
issues such as regulatory capital requirements, sales and trading practices, use
of and safekeeping of customer funds, credit granting, collection activities,
money-laundering, and record keeping.

The Company is a defendant in several lawsuits and arbitrations, which arose
from its business activities. Some of these lawsuits and arbitrations claim
substantial amounts, including punitive damage claims. Management has determined
that it is likely that ultimate resolution in favor of the claimant will result
in losses to the Company on certain of these claims. The Company has, after
consultation with outside counsel and consideration of facts currently known by
management, recorded estimated losses to the extent it believes certain claims
are probable of loss and the amount of the loss can be reasonably estimated.
Factors considered by management in estimating the Company's liability are the
loss and damages sought by the claimant/plaintiff, the merits of the claim, the
total cost of defending the litigation and the likelihood of a successful
defense against the claim, and the potential for fines and penalties from
regulatory agencies. Results of litigation and arbitration are inherently
uncertain, and management's assessment of risk associated therewith is subject
to change as the proceedings evolve. After discussion with outside counsel,
management, based on its understanding of the facts, reasonably estimates a
range of loss and accrues from time-to-time what they consider appropriate to
reserve against probable loss for certain claims.


23
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION

<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------
(IN THOUSANDS) DECEMBER 31, 2001 DECEMBER 31, 2000
- ----------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
ASSETS Cash and cash equivalents $ 16,314 $ 14,589
Cash segregated for the exclusive benefit of customers 191 187
------------------------------------------------------------------------------------------------------
Receivable from brokers and dealers:
Securities failed to deliver 787 1,176
Deposits paid for securities borrowed 42,968 24,870
Settlement balances with clearing organizations 6,045 4,684
------------------------------------------------------------------------------------------------------
49,800 30,730
------------------------------------------------------------------------------------------------------
Receivable from customers, net of allowance for doubtful
accounts of $229 and $104, respectively 264,155 305,478
------------------------------------------------------------------------------------------------------
Securities owned, at fair value:
U.S. Government obligations 5,078 4,873
State and municipal obligations 15,125 13,205
Corporate obligations 1,469 2,831
Corporate stocks 3,674 3,851
------------------------------------------------------------------------------------------------------
25,346 24,760
------------------------------------------------------------------------------------------------------
Investments 31,183 32,478
Memberships in exchanges, at cost 463 463
Office equipment and leasehold improvements, at cost,
net of allowances for depreciation and amortization of
$18,661 and $15,085, respectively 10,479 9,689
Goodwill, net of accumulated amortization of $1,127
and $984, respectively 3,807 5,261
Loans and advances to officers and employees, net of
allowance for doubtful receivables from former
employees of $526 and $331, respectively 21,733 17,420
Deferred tax asset 6,062 3,036
Other assets 11,026 14,221
------------------------------------------------------------------------------------------------------
TOTAL ASSETS $440,559 $458,312
======================================================================================================
</TABLE>



24
CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
(IN THOUSANDS, EXCEPT SHARE AMOUNTS) DECEMBER 31, 2001 DECEMBER 31, 2000
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
LIABILITIES AND Short-term borrowings from banks $ 66,800 $ 88,250
STOCKHOLDERS' ---------------------------------------------------------------------------------------------------------
EQUITY Payable to brokers and dealers:
Securities failed to receive 3,874 2,152
Deposits received from securities loaned 144,022 153,370
Settlement balances with clearing organizations 1,843 --
---------------------------------------------------------------------------------------------------------
149,739 155,522
---------------------------------------------------------------------------------------------------------
Payable to customers 44,077 40,484
Securities sold, but not yet purchased, at fair value 2,552 4,355
Drafts payable 20,968 19,034
Accrued employee compensation 16,645 19,500
Obligations under capital leases 1,285 1,771
Accounts payable and accrued expenses 22,644 20,620
Long-term debt 10,000 10,000
Other 24,598 24,598
---------------------------------------------------------------------------------------------------------
359,308 384,134
---------------------------------------------------------------------------------------------------------
Liabilities subordinated to claims of general creditors 2,629 --

Stockholders' equity:
Preferred stock -- $1 par value; authorized
3,000,000 shares; none issued
Common stock -- $.15 par value; authorized 30,000,000
shares; issued 7,675,781 and 7,525,971 shares, respectively 1,152 1,129
Additional paid-in capital 49,595 45,920
Retained earnings 33,929 32,827
---------------------------------------------------------------------------------------------------------
84,676 79,876
---------------------------------------------------------------------------------------------------------
Less:
Treasury stock, at cost
357,962 and 297,879 shares, respectively 3,628 2,938
Unamortized expense of restricted stock awards 29 155
Unearned employee stock ownership plan shares,
at cost, 187,073 and 203,337 shares, respectively 2,397 2,605
---------------------------------------------------------------------------------------------------------
78,622 74,178
---------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $440,559 $458,312
=========================================================================================================
</TABLE>


See Notes to Consolidated Financial Statements.


25
CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------
YEARS ENDED DECEMBER 31,
----------------------------------------
(IN THOUSANDS, EXCEPT PER SHARE AMOUNTS) 2001 2000 1999
- ------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
REVENUES Commissions $ 74,146 $ 85,383 $ 68,663
Principal transactions 31,010 28,046 24,654
Investment banking 37,068 21,700 11,507
Interest 21,866 35,479 20,525
Other 25,530 27,514 25,844
----------------------------------------------------------------------------------
Total revenues 189,620 198,122 151,193
Less: Interest expense 11,722 20,594 10,097
----------------------------------------------------------------------------------
Net revenues 177,898 177,528 141,096
- ------------------------------------------------------------------------------------------------------------
NON-INTEREST EXPENSES Employee compensation and benefits 120,889 117,229 92,819
Communications and office supplies 10,799 10,879 8,911
Occupancy and equipment rental 17,673 15,120 11,819
Commissions and floor brokerage 3,899 3,333 2,838
Other operating expenses 21,251 16,278 13,736
----------------------------------------------------------------------------------
Total non-interest expenses 174,511 162,839 130,123
- ------------------------------------------------------------------------------------------------------------
Income before income taxes 3,387 14,689 10,973
Provision for income taxes 1,377 5,486 3,808
----------------------------------------------------------------------------------
Net income $ 2,010 $ 9,203 $ 7,165
==================================================================================
- ------------------------------------------------------------------------------------------------------------
EARNINGS PER Net income per share:
COMMON SHARE AND Basic earnings per share $ 0.28 $ 1.31 $ 1.08
SHARE EQUIVALENTS Diluted earnings per share $ 0.25 $ 1.20 $ 1.03
----------------------------------------------------------------------------------
</TABLE>


See Notes to Consolidated Financial Statements.


26
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
TREASURY STOCK AND
UNEARNED EMPLOYEE UNAMORTIZED
COMMON STOCK ADDITIONAL STOCK OWNERSHIP PLAN EXPENSE OF
(IN THOUSANDS, -------------------- PAID-IN RETAINED --------------------- RESTRICTED
EXCEPT SHARE AMOUNTS) SHARES AMOUNT CAPITAL EARNINGS SHARES AMOUNT STOCK AWARDS TOTAL
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C> <C> <C>
Balance at January 1, 1999 7,219,335 $ 1,084 $ 41,867 $ 18,291 (458,609) $ (5,184) $ (1,081) $ 54,977
- ------------------------------------------------------------------------------------------------------------------------------------

Cash dividends -- common
stock ($.12 per share) -- -- -- (853) -- -- -- (853)
Purchase of treasury shares -- -- -- -- (576,165) (5,437) -- (5,437)
Employee benefit plans 156,841 23 2,278 (57) 19,837 231 -- 2,475
Stock options exercised -- -- (572) -- 106,346 1,019 -- 447
Restricted stock awards
(net forfeitures) -- -- -- -- (35,807) (433) 433 --
Units and restricted stock
awards amortization -- -- -- -- -- -- 278 278
Dividend reinvestment -- -- -- -- 742 7 -- 7
Net income for the year -- -- -- 7,165 -- -- -- 7,165
- ------------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1999 7,376,176 1,107 43,573 24,546 (943,656) (9,797) (370) 59,059
- ------------------------------------------------------------------------------------------------------------------------------------
Cash dividends -- common
stock ($.12 per share) -- -- -- (922) -- -- -- (922)
Purchase of treasury shares -- -- -- -- (168,606) (1,738) -- (1,738)
Employee benefit plans 149,795 22 1,026 -- 39,300 441 -- 1,489
Stock options exercised -- -- (208) -- 52,286 510 -- 302
Restricted stock awards -- -- 3 -- 2,000 20 (23) --
Units and restricted stock
awards amortization -- -- 1,796 -- -- -- 238 2,034
Dividend reinvestment -- -- -- -- 476 5 -- 5
Hanifen, Imhoff Inc. acquisition -- -- (270) -- 516,984 5,016 -- 4,746
Net income for the year -- -- -- 9,203 -- -- -- 9,203
- ------------------------------------------------------------------------------------------------------------------------------------
Balance at December 31, 2000 7,525,971 1,129 45,920 32,827 (501,216) (5,543) (155) 74,178
- ------------------------------------------------------------------------------------------------------------------------------------
Cash dividends -- common
stock ($.12 per share) -- -- -- (908) -- -- -- (908)
Purchase of treasury shares -- -- -- -- (95,930) (1,048) -- (1,048)
Employee benefit plans 149,810 23 2,085 -- 23,210 276 -- 2,384
Stock options exercised -- -- (88) -- 28,523 286 -- 198
Units and restricted stock
awards amortization -- -- 1,670 -- -- -- 126 1,796
Dividend reinvestment -- -- 8 -- 378 4 -- 12
Net income for the year -- -- -- 2,010 -- -- -- 2,010
- ------------------------------------------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 2001 7,675,781 $ 1,152 $ 49,595 $ 33,929 (545,035) $ (6,025) $ (29) $ 78,622
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>


See Notes to Consolidated Financial Statements.


27
CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------
YEARS ENDED DECEMBER 31,
------------------------------------------
(IN THOUSANDS) 2001 2000 1999
- -----------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
CASH FLOWS Net income $ 2,010 $ 9,203 $ 7,165
FROM OPERATING ------------------------------------------------------------------------------------------------------
ACTIVITIES Noncash and nonoperating items included in earnings:
Depreciation and amortization 4,268 4,136 2,790
Upfront loans amortization 5,489 2,836 1,992
Deferred items (1,180) 242 403
Amortization of restricted stock awards, units,
and stock benefits 1,796 1,157 854
Gain on sale of subsidiary -- -- (1,496)
(Gains)/losses on investments 2,117 321 (697)
------------------------------------------------------------------------------------------------------
14,500 17,895 11,011
Decrease (increase) in operating receivables:
Customers 41,323 7,556 (99,325)
Brokers and dealers (19,070) 11,593 (18,091)
(Decrease) increase in operating payables:
Customers 3,593 6,841 (3,663)
Brokers and dealers (5,783) 8,462 42,291
Decrease (increase) in assets:
Cash and U.S. Government securities
segregated for the exclusive benefit
of customers (4) (6) (4)
Securities owned (586) 2,613 9,942
Notes receivable from officers and employees (9,802) (12,316) (3,466)
Other assets 4,984 (4,734) 633
(Decrease) increase in liabilities:
Securities sold, not yet purchased (1,803) 2,319 1,038
Drafts payable, accounts payable and accrued
expenses, and accrued employee compensation 4,865 4,639 41
Other -- -- 9,398
------------------------------------------------------------------------------------------------------
Cash From Operating Activities $ 32,217 $ 44,862 $(50,195)
------------------------------------------------------------------------------------------------------
</TABLE>



28
CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------------------
YEARS ENDED DECEMBER 31,
------------------------------------------
(IN THOUSANDS) 2001 2000 1999
- ----------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
Cash From Operating Activities--
From Previous Page $ 32,217 $ 44,862 $(50,195)
- ----------------------------------------------------------------------------------------------------------------------------
CASH FLOWS Net (payments) proceeds for short-term
FROM FINANCING borrowings from banks (21,450) (34,815) 60,060
ACTIVITIES Proceeds from:
Issuance of stock 1,888 1,796 1,823
Long-term debt -- -- 5,000
Payments for:
Purchases of stock for treasury (1,048) (1,738) (5,437)
Settlement of long-term debt -- (370) --
Principal payments under
capital lease obligation (841) (1,182) (704)
Repayment of notes assumed in acquisition
of subsidiary (1,232) (1,500) --
Cash dividends (908) (922) (853)
---------------------------------------------------------------------------------------------------------
Cash From Financing Activities (23,591) (38,731) 59,889
- ----------------------------------------------------------------------------------------------------------------------------
CASH FLOWS Proceeds from:
FROM INVESTING Cash received in acquisition of subsidiary -- 2,927 --
ACTIVITIES Sale of investments 100 543 219
Sale of subsidiary -- -- 4,609
Payments for:
Acquisition of office equipment and
leasehold improvements (4,513) (4,163) (3,984)
Acquisition of investments (2,488) (7,710) (6,512)
---------------------------------------------------------------------------------------------------------
Cash From Investing Activities (6,901) (8,403) (5,668)
---------------------------------------------------------------------------------------------------------
(Decrease) increase in cash and cash equivalents 1,725 (2,272) 4,026
Cash and cash equivalents-- beginning of year 14,589 16,861 12,835
---------------------------------------------------------------------------------------------------------
Cash and cash equivalents-- end of year $ 16,314 $ 14,589 $ 16,861
=========================================================================================================
Supplemental disclosures of cash flow information:
Interest payments $ 12,854 $ 20,405 $ 9,682
Income tax payments $ 2,904 $ 4,928 $ 3,648
Schedule of Noncash Investing and Financing Activities:
Fixed assets acquired under capital lease $ 355 $ 1,885 $ 924
Restricted stock awards and units, net of forfeitures $ 3,341 $ 5,888 $ 3,471
Employee stock ownership shares $ 188 $ 183 $ 152
Acquisition of Hanifen, Imhoff Inc. -- $ 4,746 --
Stock dividends distributed -- -- $ 77
</TABLE>


See Notes to Consolidated Financial Statements.


29
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE A -- SUMMARY OF SIGNIFICANT ACCOUNTING AND REPORTING POLICIES

NATURE OF OPERATIONS

Stifel Financial Corp. (the "Parent"), through its wholly owned subsidiaries,
principally Stifel, Nicolaus & Company, Incorporated ("Stifel Nicolaus"),
collectively referred to as "the Company," is principally engaged in retail
brokerage, securities trading, investment banking, investment advisory, and
related financial services throughout the United States. Although the Company
has offices throughout the United States, its major geographic area of
concentration is in the Midwest. The Company's principal customers are
individual investors, with the remaining client base composed of corporations,
municipalities, and institutions.

BASIS OF PRESENTATION

The consolidated financial statements include the accounts of the Parent and its
wholly owned subsidiaries, principally Stifel Nicolaus. Stifel Nicolaus is a
broker-dealer registered under the Securities Exchange Act of 1934. All material
intercompany balances and transactions are eliminated in consolidation.

The preparation of financial statements in conformity with accounting principles
generally accepted in the United States of America requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date of
the financial statements and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

Where appropriate, prior years' financial information has been reclassified to
conform with the current year presentation.

The Company defines cash equivalents as short-term, highly liquid investments
with original maturities of 90 days or less, other than those held for sale in
the ordinary course of business.

SECURITY TRANSACTIONS

Trading and investment securities owned and securities sold, but not yet
purchased are carried at fair value, and unrealized gains and losses are
reflected in the results of operations.

The value of the customer-owned securities is not reflected in the consolidated
statement of financial condition.

Securities failed to deliver and receive represent the contract value of
securities that have not been delivered or received by settlement date.

Receivable from customers includes amounts due on cash and margin transactions.
The value of securities owned by customers and held as collateral for these
receivables is not reflected in the consolidated statements of financial
condition.

Customer security transactions are recorded on a settlement date basis, with
related commission revenues and expenses recorded on a trade date basis.
Principal securities transactions are recorded on a trade date basis.

FAIR VALUE

The Company's financial instruments are carried at fair value or amounts that
approximate fair value. Securities owned and securities sold, but not yet
purchased are valued using quoted market or dealer prices, pricing models, or
management's estimates. Customer receivables, primarily consisting of
floating-rate loans collateralized by customer-owned securities, are charged
interest at rates similar to other such loans made throughout the industry. The
Company's remaining financial instruments are generally short-term in nature,
and their carrying values approximate fair value. The Company has estimated the
fair value of its long-term debt using the discounted cash flow analysis of
payments. At December 31, 2001, the estimated fair value of the notes was
$11,569.



30
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE A -- ACCOUNTING AND REPORTING POLICIES (CONTINUED)

INVESTMENTS

Securities not readily marketable, held for investment by the Parent and certain
subsidiaries, are included under the caption "Investments" and are carried at
the lower of historical cost or fair value. Investment securities of registered
broker-dealer subsidiaries are carried at fair value or amounts that approximate
fair value. The fair value of investments, for which a quoted market or dealer
price is not available, are based on management's estimates. Among the factors
considered by management in determining the fair value of investments are the
cost of the investment, terms and liquidity, developments since the acquisition
of the investment, the sales price of recently issued securities, the financial
condition and operating results of the issuer, earnings trends and consistency
of operating cash flows, the long-term business potential of the issuer, the
quoted market price of securities with similar quality and yield that are
publicly traded, and other factors generally pertinent to the valuation of
investments. The fair value of these investments is subject to a high degree of
volatility and may be susceptible to significant fluctuation in the near term.
These investments were valued at $12,369 and $13,701 at December 31, 2001 and
2000, respectively.

INCOME TAXES

Deferred income taxes are recognized for the future tax consequences
attributable to differences between the financial reporting and income tax bases
of assets and liabilities.

COMPREHENSIVE INCOME

The Company had no other comprehensive income items; accordingly, net income and
other comprehensive income are the same.

OTHER

Securities borrowed and securities loaned are recorded at the amount of cash
collateral advanced or received. Securities borrowed transactions require Stifel
Nicolaus to deposit cash or other collateral with the lender. With respect to
securities loaned, Stifel Nicolaus receives collateral in the form of cash or
other collateral in an amount generally in excess of the market value of
securities loaned. Stifel Nicolaus monitors the market value of securities
borrowed and loaned on a daily basis, with additional collateral obtained or
refunded as necessary.

Amortization of assets under capital lease is computed on a straight-line basis
over the estimated useful life of the asset. Leasehold improvements are
amortized over the remaining term of the lease. Depreciation of office equipment
is provided over estimated useful lives of three to seven years using
accelerated methods.

Goodwill recognized in business combinations accounted for as purchases is being
amortized principally over 25 years on a straight-line basis.

Basic earnings per share of common stock is computed by dividing income
available to shareholders by the weighted average number of common shares
outstanding during the periods. Diluted earnings per share reflects the
potential dilution that could occur if securities or other contracts to issue
common stock were exercised or converted into common stock or resulted in the
issuance of common stock that then shared in the earnings of the entity. Diluted
earnings include dilutive stock options under the treasury stock method.

NOTE B -- SPECIAL RESERVE BANK ACCOUNT

At December 31, 2001, cash of $191 has been segregated in a special reserve bank
account for the exclusive benefit of customers pursuant to Rule 15c3-3 under the
Securities Exchange Act of 1934.


31
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE C -- SHORT-TERM BORROWINGS FROM BANKS

In the normal course of business, Stifel Nicolaus borrows from various banks on
a demand basis with company-owned and customer securities pledged as collateral.
Available credit arrangements with banks totaled $285,000 at December 31, 2001,
of which $218,200 was unused. There were no compensating balance requirements
under these arrangements. The Company's floating interest rate short-term
borrowings bore interest at a weighted average rate of 1.97% and 6.45% at
December 31, 2001 and 2000, respectively. Short-term borrowings utilized for
customer loans of $52,050 and $77,125 were collateralized by customer-owned
securities valued at $81,444 and $118,400 at December 31, 2001 and 2000,
respectively. Short-term borrowings of $14,750 and $11,125 used to finance
trading securities were collateralized by company-owned securities valued at
$22,605 and $15,500 at December 31, 2001 and 2000, respectively. The average of
such borrowings was $96,751 in 2001, $141,993 in 2000, and $53,996 in 1999 at
effective interest rates of 4.50%, 6.87%, and 5.85%, respectively.

NOTE D -- COMMITMENTS AND CONTINGENCIES

In the normal course of business, Stifel Nicolaus enters into underwriting
commitments. Settlement of transactions relating to such underwriting
commitments, which were open December 31, 2001, had no material effect on the
consolidated financial statements.

In connection with margin deposit requirements of The Options Clearing
Corporation, Stifel Nicolaus had pledged cash and customer-owned securities
valued at $47,579. At December 31, 2001, the amounts on deposit satisfied the
minimum margin deposit requirement of $33,785.

In connection with margin deposit requirements of the National Securities
Clearing Corporation, Stifel Nicolaus had pledged cash and firm-owned
securities valued at $1,511 and a standby letter of credit amounting to $2,000.
At December 31, 2001, the amounts on deposit satisfied the minimum margin
deposit requirement of $2,768.

The future minimum rental commitments at December 31, 2001, with initial or
remaining non-cancellable lease terms in excess of one year are as follows:

<TABLE>
<CAPTION>
CAPITAL OPERATING
YEAR ENDING DECEMBER 31, LEASES LEASES
- ------------------------ ------- ---------
<S> <C> <C>
2002 $849 $ 6,827
2003 328 5,862
2004 153 4,890
2005 37 4,034
2006 -- 3,971
Thereafter -- 14,899
------ --------
Minimum Commitments $1,367 $ 40,483

Less Interest (82)
------
Net Present Value of Capital Lease Obligations $1,285
======
</TABLE>

Rental expense for the years ended December 31, 2001, 2000, and 1999,
approximated $8,216, $6,678, and $5,190, respectively.

Office equipment, under capital leases, with a recorded cost of approximately
$3,593, net of amortization of $2,398, and $3,733, net of amortization of
$2,058, at December 31, 2001 and 2000, respectively, collateralizes the above
capital lease obligations and is included in the consolidated statements of
financial condition under the caption of "Office equipment and leasehold
improvements."

Amortization and depreciation expense of assets under capital lease and owned
furniture and equipment for 2001, 2000, and 1999 was $4,077, $3,842, and $2,626,
respectively.


32
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE E -- NET CAPITAL REQUIREMENTS

Stifel Nicolaus is subject to the Uniform Net Capital Rule, Rule 15c3-1 under
the Securities Exchange Act of 1934 (the "rule"), which requires the maintenance
of minimum net capital, as defined. Stifel Nicolaus has elected to use the
alternative method permitted by the rule that requires maintenance of minimum
net capital equal to the greater of $250 or 2% of aggregate debit items arising
from customer transactions, as defined. The rule also provides that equity
capital may not be withdrawn or cash dividends paid if resulting net capital
would be less than 5% of aggregate debit items.

At December 31, 2001, Stifel Nicolaus had net capital of $37,646, which was
12.66% of aggregate debit items and $31,701 in excess of minimum required net
capital.

NOTE F -- EMPLOYEE BENEFIT PLANS

The Company has a profit sharing 401(k) plan (the "PSP") covering qualified
employees as defined in the plan. Contributions to the PSP were based upon a
company match of 50% of the employees' first one thousand dollars in annual
contributions for 2001 and 2000 and the first five hundred dollars in annual
contributions for 1999. Additional contributions by the Company are
discretionary. Under the PSP, participants can purchase up to 250,000 shares of
the Parent's common stock. The amounts charged to employee compensation and
benefits for the PSP were $486, $418, and $177, for 2001, 2000, and 1999,
respectively.

The Company has an employee stock ownership plan (the "ESOP") covering qualified
employees as defined in the plan. Employer contributions are made to the ESOP as
determined by the Compensation Committee of the Board of Directors of the Parent
on behalf of all eligible employees based upon the relationship of individual
compensation (up to a maximum of $170 in 2001 and 2000 and $160 in 1999) to
total compensation. In 1997, the Company purchased 248,063 shares for $3,178 and
contributed these shares to the ESOP. The unallocated shares are being released
for allocation to the participants based upon employer contributions to fund an
internal loan between the Parent and the ESOP. At December 31, 2001, the plan
held 447,156 shares, of which 187,073 shares with a fair value of $1,964 were
unallocated. The Company charged to employee compensation and benefits $188,
$183, and $152 for the ESOP contributions for 2001, 2000, and 1999,
respectively.

NOTE G -- STOCK-BASED COMPENSATION PLANS

The Company has several stock-based compensation plans, which are described
below. The Company applies APB Opinion 25, "Accounting for Stock Issued to
Employees," and related interpretations in accounting for its plans. Had
compensation cost for the Company's stock-based compensation plans been
determined based on the fair value at the grant dates for awards under the Fixed
Stock Option and the Employee Stock Purchase Plans consistent with the method of
FASB Statement 123, "Accounting for Stock-Based Compensation," the Company's net
income and earnings per share would have been reduced to the pro forma amounts
indicated below:

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
------------------------
2001 2000 1999
---- ---- ----
<S> <C> <C> <C>
Net income
As reported $ 2,010 $ 9,203 $ 7,165
Pro forma $ 1,184 $ 8,458 $ 6,758
------- -------- -------
Basic earnings per share
As reported $ 0.28 $ 1.31 $ 1.08
Pro forma $ 0.17 $ 1.21 $ 1.02
------- -------- -------
Diluted earnings per share
As reported $ 0.25 $ 1.20 $ 1.03
Pro forma $ 0.15 $ 1.10 $ 0.97
------- -------- -------
</TABLE>

All option plans are administered by the Compensation Committee of the Board of
Directors of the Parent, which has the authority to interpret the Plans,
determine to whom options may be granted under the Plans, and determine the
terms of each option.

33
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE G -- STOCK-BASED COMPENSATION PLANS (CONTINUED)

STOCK OPTION / INCENTIVE STOCK AWARD PLANS

The Company has four fixed stock option plans and four incentive stock award
plans. Under the Company's 1983 and 1985 Incentive Stock Option Plans, the
Company granted options up to an aggregate of 450,000 shares to key employees.
Under the Company's 1987 non-qualified stock option plan, the Company granted
options up to an aggregate of 100,000 shares. Under the Company's 1997 and 2001
Incentive Stock Plan, the Company may grant incentive stock options, stock
appreciation rights, restricted stock, performance awards, and stock units up to
an aggregate of 3,200,000 shares. Options under these plans are generally
granted at 100% of market value at the date of the grant and expire ten years
from the date of grant. The options generally vest ratably over a three- to
five-year vesting period. The Company has also granted stock options to external
board members under a non-qualified plan and the "Equity Incentive Plan for
Non-Employee Directors." Under the Equity Incentive Plan for Non-Employee
Directors, the Company may grant stock options and stock units up to 150,000
shares. These options are generally granted at 100% of market value at the date
of the grant and are exercisable six months to one year from date of grant and
expire ten years from date of grant. Under the Stifel, Nicolaus & Company,
Incorporated Wealth Accumulation Plan ("SWAP"), a deferred compensation plan for
Investment Executives, the Company may grant stock units up to 700,000 shares.

Effective with options granted in 1995 and subsequently, the fair value of each
option grant is estimated on the date of grant using the Black-Scholes
option-pricing model, with the following weighted-average assumptions used for
grants in 2001, 2000, and 1999, respectively: dividend yield of 1.02%, 1.05%,
and 1.09%; expected volatility of 34.6%, 35.9%, and 33.7%; risk-free interest
rates of 4.55%, 6.15%, and 5.78%; and expected lives of 5.97 years, 6.36 years,
and 6.56 years.

The summary of the status of the Company's fixed stock option plans as of
December 31, 2001, 2000, and 1999, and changes during the years ending on those
dates is presented below:

<TABLE>
<CAPTION>
2001 2000 1999
---------------------------- --------------------------- --------------------------
WEIGHTED-AVERAGE WEIGHTED AVERAGE WEIGHTED-AVERAGE
FIXED OPTIONS SHARES EXERCISE PRICE SHARES EXERCISE PRICE SHARES EXERCISE PRICE
- ------------- ------ -------------- ------ -------------- ------ --------------
<S> <C> <C> <C> <C> <C> <C>
Outstanding at beginning of year 1,200,838 $ 10.11 807,885 $ 9.32 769,084 $ 8.78
--------- ---------- --------- ---------- ------- ----------
Granted 241,000 11.48 515,100 10.88 296,393 9.67
Exercised (28,523) 6.93 (52,286) 5.29 (106,346) 5.51
Forfeited (44,880) 10.63 (69,861) 10.37 (151,246) 11.21
--------- ---------- --------- ---------- ------- ----------
Outstanding at end of year 1,368,435 $ 10.40 1,200,838 $ 10.11 807,885 $ 9.32
========= ========== ========= ========== ======= ==========

Options exercisable at year-end 581,957 420,203 351,987

Weighted-average fair value of
options granted during the year $ 4.30 $ 4.63 $ 3.92
--------- --------- -------
</TABLE>



34
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE G -- STOCK-BASED COMPENSATION PLANS (CONTINUED)

The following table summarizes information about fixed stock options outstanding
at December 31, 2001:

<TABLE>
<CAPTION>
OPTIONS OUTSTANDING OPTIONS EXERCISABLE
-------------------------------------------------------- -------------------------------------
NUMBER WEIGHTED-AVERAGE NUMBER
RANGE OF OUTSTANDING AT REMAINING WEIGHTED-AVERAGE EXERCISABLE AT WEIGHTED-AVERAGE
EXERCISE PRICES 12/31/01 CONTRACTUAL LIFE EXERCISE PRICE 12/31/01 EXERCISE PRICE
--------------- -------- ---------------- -------------- -------- --------------
<S> <C> <C> <C> <C> <C>
$ 4.70 - $ 6.26 116,432 4.08 $ 5.48 116,432 $ 5.48
7.14 - 10.44 543,132 7.54 9.83 206,557 9.48
10.48 - 11.00 342,210 7.48 10.79 157,516 10.81
11.06 - 12.70 287,225 8.48 11.89 60,113 11.80
13.00 - 15.31 79,436 7.28 14.43 41,339 14.97
----------------- --------- ---- ------- ------- ------
$ 4.70 - $ 15.31 1,368,435 7.41 $ 10.40 581,957 $ 9.67
================= ========= ==== ======= ======= ======
</TABLE>

EMPLOYEE STOCK PURCHASE PLAN

Under the 1998 Employee Stock Purchase Plan (the "ESPP"), the Company is
authorized to issue up to 150,000 shares of common stock to its full-time
employees, nearly all of whom are eligible to participate. Under the terms of
the ESPP, employees can choose each year to have a specified percentage of their
compensation withheld in 1% increments not to exceed 10%. The participant may
also specify a maximum dollar amount to be withheld. At the beginning of every
year, each participant will be granted an option to purchase 1,000 shares of
common stock at a price equal to the lower of 85% of the beginning-of-year or
end-of-year fair market value of the common stock. Approximately 33% to 36% of
eligible employees have participated in the ESPP in the last three years. Under
the ESPP, the Company granted 149,675, 149,810, and 151,528 shares to employees
in 2001, 2000, and 1999, respectively.

Effective with options granted in 1995, the fair value of each employee's
purchase rights is estimated using the Black-Scholes option-pricing model, with
the following weighted-average assumptions used for grants in 2001, 2000, and
1999, respectively: dividend yield of 1.02%, 1.05%, and 1.09%; expected
volatility of 34.6%, 35.9%, and 33.7%; risk-free interest rates of 3.48%, 6.11%,
and 5.08%; and expected lives of one year. The weighted-average fair value of
those purchase rights granted in 2001, 2000, and 1999 was $2.37, $2.34, and
$2.28, respectively.

RESTRICTED STOCK AWARDS

Restricted stock awards are made, and shares issued, to certain key employees
without cash payment by the employee. Certain key employees were granted 2,000
and 1,783 shares of restricted stock, with a fair value of $23 and $19, during
2000 and 1999, respectively. At December 31, 2001, restricted stock awards
covering 9,470 shares were outstanding, with the restrictions expiring at
various dates through 2003. The shares are restricted as to resale. Restrictions
lapse ratably over three- and five-year service periods. The deferred cost of
the restricted stock awards is amortized on a straight-line basis. The Company
charged to employee compensation and benefits $126, $238, and $278 for the
amortization during 2001, 2000, and 1999, respectively.


35
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE G -- STOCK-BASED COMPENSATION PLANS (CONTINUED)

STOCK UNITS

A stock unit represents the right to receive a share of common stock from the
Parent at a designated time in the future without cash payment by the employee
and is issued in lieu of cash incentive. A deferred compensation plan is
provided to certain revenue producers, officers, and key administrative
employees, whereby a certain percentage of their incentive compensation is
deferred as defined by the plan into Parent stock units with a 25% matching
contribution by the Company. Participants may elect to defer up to an additional
15% of their incentive compensation with a 25% matching contribution by the
Company. Units generally vest over a three- to five-year period and are
distributable upon vesting or at future specified dates. Deferred compensation
costs are amortized on a straight-line basis over the vesting period. The
Company charged $1,263, $919, and $495 to employee compensation and benefits
relating to units granted under this plan for 2001, 2000, and 1999,
respectively.

Effective January 1, 1999, Stifel Nicolaus adopted a new deferred compensation
plan ("SWAP") for its investment executives ("I.E.s") who achieve certain levels
of production, whereby a certain percentage of their earnings is deferred as
defined by the plan, of which 50% is deferred into Parent stock units with a 25%
matching contribution and 50% into optional investments chosen by the I.E.s.
I.E.s may elect to defer an additional 1% of earnings into Parent stock units
with a 25% matching contribution. In addition, certain I.E.s, upon joining the
firm, may receive Parent stock units in lieu of transition cash payments. Prior
to the adoption of this new plan, I.E.s could elect to invest their individual
deferred amounts into several investment options, including Parent stock.
Deferred compensation for both plans cliff vests over a five-year period.
Deferred compensation costs are amortized on a straight-line basis over the
deferral period. Charges to employee compensation and benefits related to these
plans were $1,337, $320, and $165 for 2001, 2000, and 1999, respectively.

NOTE H -- LEGAL PROCEEDINGS

The Company is a defendant in several lawsuits and arbitrations, which arose
from its business activities. Some of these lawsuits and arbitrations claim
substantial amounts, including punitive damage claims. Although the ultimate
outcome of these actions cannot be ascertained at this time and the results of
legal proceedings cannot be predicted with certainty, management, based on its
understanding of the facts and after consultation with outside counsel and after
consideration of amounts provided for in the accompanying financial statements
with respect to these matters, does not believe the ultimate resolution of these
matters will have a materially adverse effect on the Company's consolidated
financial condition and results of operations. However, depending upon the
period of resolution, such effects could be material to the financial results of
an individual operating period. It is reasonably possible that certain of these
lawsuits and arbitrations could be resolved in the next year, and management
does not believe such resolutions will result in losses materially in excess of
the amounts previously provided.

NOTE I -- FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET CREDIT RISK

In the normal course of business, the Company executes, settles, and finances
customer and proprietary securities transactions. These activities expose the
Company to off-balance sheet risk in the event that customers or other parties
fail to satisfy their obligations.

In accordance with industry practice, securities transactions are recorded on
settlement date, generally three business days after trade date. Should a
customer or broker fail to deliver cash or securities as agreed, the Company may
be required to purchase or sell securities at unfavorable market prices.

The Company borrows and lends securities to finance transactions and facilitate
the settlement process, utilizing both firm proprietary positions and customer
margin securities held as collateral. The Company monitors the adequacy of
collateral levels on a daily basis. The Company periodically borrows from banks
on a collateralized basis utilizing firm and customer margin securities in
compliance with SEC rules. Should the counterparty fail to return customer
securities pledged, the Company is subject to the risk of acquiring the
securities at prevailing market prices in order to satisfy its customer
obligations. The Company controls its exposure to credit risk by continually
monitoring its counterparties' positions, and, where deemed necessary, the
Company may require a deposit of additional collateral and/or a reduction or
diversification of positions. The Company sells securities it does not currently
own (short sales) and is obligated to subsequently purchase such securities at
prevailing market prices. The Company is exposed to risk of loss if securities
prices increase prior to closing the transactions. The Company controls its
exposure to price risk for short sales through daily review and setting position
and trading limits.



36
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE I -- FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET CREDIT RISK (CONTINUED)

At December 31, 2001, customer margin securities of approximately $361,501 were
available to the Company to utilize as collateral on various borrowings or other
purposes. The Company had utilized a portion of these available securities as
collateral for bank loans ($81,444), stock loans ($103,540), OCC margin
requirements ($47,579), and customer short sales ($6,467).

CONCENTRATIONS OF CREDIT RISK

The Company maintains margin and cash security accounts for its customers
located throughout the United States. The majority of the Company's customer
receivables are serviced by branch locations in Missouri and Illinois.

DERIVATIVES

The Company deals, on an agency basis, in listed options and other products,
such as collateralized mortgage obligations, which derive their values from the
price of some other security or index. The Company does not deal in complex
derivative financial instruments, such as futures, forwards, and swaps.

NOTE J -- LONG-TERM DEBT

At December 31, 2001, the Company has outstanding $10,000 principal amount of
notes due on June 30, 2004, to Western and Southern Life Insurance Company
("W&S"), a significant shareholder. Interest is payable monthly at the rate of
8% per annum. The Company has agreed to a number of restrictive covenants which,
subject to specified exceptions, generally relate to: a limitation on incurring
additional debt in excess of a specified amount, a prohibition on liens on our
assets or guarantees of obligations of others, a requirement to maintain a
minimum tangible net worth and, in the case of Stifel Nicolaus, a minimum net
capital requirement, a restriction on payment of cash dividends in excess of a
specified amount, and a restriction on advances or loans, in each case, without
the consent of W&S. Additionally, W&S may compel the Company to repay the note
if any entity or person acquires more than 30% of the Company's outstanding
common stock.

NOTE K -- LIABILITIES SUBORDINATED TO CLAIMS OF GENERAL CREDITORS

Stifel Nicolaus has a deferred compensation plan available to I.E.s who achieve
a certain level of production, whereby a certain percentage of their earnings is
deferred as defined by the plan, a portion of which is deferred in Parent stock
units and the balance into optional investment choices. During the year, Stifel
Nicolaus obtained approval from the New York Stock Exchange to subordinate the
liability for future payments to I.E.s for that portion of compensation not
deferred in Parent stock units. Beginning with deferrals made in plan year 1997,
Stifel Nicolaus issued cash subordination agreements to participants in the plan
pursuant to provisions of Appendix D of SEA Rule 15c3-1 and included in its
computation of net capital the following:

<TABLE>
<CAPTION>
DISTRIBUTION
PLAN YEAR JANUARY 31, AMOUNT
--------- ----------- ------
<S> <C> <C>
1997 2003 $729
1998 2004 635
1999 2005 562
2000 2006 703
------
$2,629
======
</TABLE>

NOTE L -- INVESTMENTS IN QUALIFIED MISSOURI BUSINESSES

The Company formed two Limited Liability Corporations, referred to collectively
as "the LLC," to be certified capital companies under the statutes of the State
of Missouri, which provide venture capital for qualified Missouri businesses, as
defined. The LLC issued $4,600 non-interest bearing notes due May 15, 2008,
$10,600 non-interest bearing notes due February 15, 2009, $8,417 non-interest
bearing notes due February 15, 2010, and $981 non-interest bearing participating
debentures due December 31, 2010, which are included in the Company's
consolidated statement of financial condition under the caption "Other."
Proceeds from the notes are first invested in zero coupon U.S. Government
securities in an amount sufficient to accrete to the repayment of the notes and
are placed in an irrevocable trust. These securities, valued at approximately
$15,190 and $14,306 at December 31, 2001 and 2000, respectively, are held to
maturity and are included under the caption "Investments." The remaining
proceeds are available for investment in qualified Missouri businesses.


37
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)


NOTE L -- INVESTMENTS IN QUALIFIED MISSOURI BUSINESSES (CONTINUED)

The LLC invests in qualified Missouri businesses in the form of debt, preferred,
and/or common equity. These investments are not readily marketable and are
valued at fair value. These securities, valued at approximately $2,728 and
$3,140 at December 31, 2001 and 2000, respectively, are included under the
caption "Investments." Due to the structure of the LLC and under the statutes of
the State of Missouri, the Company participates in a portion of the appreciation
of these investments. Management monitors these investments on a continuous
basis.

NOTE M -- PREFERRED STOCK PURCHASE RIGHTS

On June 30, 1987, the Company's Board of Directors declared a distribution of
one preferred stock purchase right for each share of the Company's common stock.
On July 23, 1996, the Company's Board of Directors approved the redemption of
these shareholder rights and the adoption of a new Shareholder Rights Plan.
Shareholders of record on August 12, 1996, received a payment of $.05 per share,
representing the redemption price for the existing rights. This payment was in
lieu of the regular quarterly dividend of $.03 per share.

In addition, on July 23, 1996, the Company's Board of Directors authorized and
declared a dividend distribution of one preferred stock purchase right for each
outstanding share of the Company's common stock, par value $0.15 per share. The
dividend was distributed to stockholders of record on August 12, 1996. Each
right will entitle the registered holder to purchase one one-hundredth of a
share of a Series A Junior Participating Preferred Stock, par value $1.00 per
share, at an exercise price of $35 per right. The rights become exercisable on
the tenth day after public announcement that a person or group has acquired 15%
or more of the Company's common stock or upon commencement of announcement of
intent to make a tender offer for 15% or more of the outstanding shares of
common stock without prior written consent of the Company. If the Company is
acquired by any person after the rights become exercisable, each right will
entitle its holder to purchase shares of common stock at one-half the then
current market price and, in the event of a subsequent merger or other
acquisition of the Company, to buy shares of common stock of the acquiring
entity at one-half of the market price of those shares. The rights may be
redeemed by the Company prior to becoming exercisable by action of the Board of
Directors at a redemption price of $.01 per right. These rights will expire, if
not previously exercised, on August 12, 2006.

NOTE N -- INCOME TAXES

The Company's provision (benefit) for income taxes consists of:

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
------------------------
2001 2000 1999
---- ---- ----
<S> <C> <C> <C>
CURRENT:
Federal $ 2,734 $ 4,957 $3,165
State 628 607 388
------- ------- ------
3,362 5,564 3,553


DEFERRED:
Federal (1,614) (69) 227
State (371) (9) 28
------- ------- ------
(1,985) (78) 255
------- ------- ------
$ 1,377 $ 5,486 $3,808
======= ======= ======
</TABLE>



38
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE N -- INCOME TAXES (CONTINUED)

The provision for income taxes differs from the amount computed by applying the
statutory federal income tax rate to income before income taxes for the
following reasons:

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
------------------------
2001 2000 1999
---- ---- ----
<S> <C> <C> <C>
Federal tax computed at statutory rates $1,152 $4,995 $ 3,731
State income taxes, net of federal
income tax benefit 170 392 255
Sale of Todd Investment Advisors -- -- (386)
Other, net 55 99 208
------ ------ -------
Provision for income taxes $1,377 $5,486 $ 3,808
====== ====== =======
</TABLE>

The net deferred tax asset consists of the following temporary differences:

<TABLE>
<CAPTION>
DECEMBER 31, 2001 DECEMBER 31, 2000
----------------- -----------------
<S> <C> <C> <C>
DEFERRED TAX Accruals not currently deductible $2,166 $ 1,466
ASSET Hanifen, Imhoff Inc. net operating loss 1,041 --
Deferred compensation 1,248 1,259
Deferred revenue 955 926
Office equipment and leasehold improvements,
principally book over tax depreciation 513 383
Investments, principally due to valuation allowance 1,114 412
Other 249 264
------ -------

Deferred Tax Asset 7,286 4,710
------ -------

DEFERRED TAX Customer and employee receivable (1,046) (1,506)
LIABILITY Intangible assets, principally tax over book amortization (178) (168)
------ -------


Deferred Tax Liability (1,224) (1,674)
------ -------

Net Deferred Tax Asset $6,062 $ 3,036
====== =======
</TABLE>

The Company believes that a valuation allowance with respect to the realization
of the total gross deferred tax asset is not necessary. Based on the Company's
historical earnings and taxes previously paid, future expectations of taxable
income, and the future reversals of gross deferred tax liability, management
believes it is more likely than not that the Company will realize the gross
deferred tax asset.

39
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE O -- RELATED PARTY TRANSACTIONS

Four directors of the Parent are associated with firms that provide legal or
consulting services to the Company. The Company charged approximately $723,
$342, and $460 (primarily for legal fees) to operations for these services for
2001, 2000, and 1999, respectively.

Two directors of the Parent have a general partnership interest in an enterprise
in which the Company also holds general and limited partnership interests
carried at approximately $322 at December 31, 2001, and $1,024 at December 31,
2000.

The Company has outstanding $10,000 of long-term debt with a significant
shareholder (see Note J -- Long-Term Debt).

NOTE P -- SEGMENT REPORTING

The Company's reportable segments include the Private Client Group, Equity
Capital Markets, Fixed Income Capital Markets, and Other. Prior years' financial
information has been reclassified to conform with the current year presentation.
The Private Client Group segment includes 74 branch offices and 149 independent
contractor offices of the Company's broker-dealer subsidiaries located
throughout the U.S., primarily in the Midwest. These branches provide securities
brokerage services, including the sale of equities, mutual funds, fixed income
products, and insurance, to their private clients. The Equity Capital Markets
segment includes corporate finance management and participation in underwritings
(exclusive of sales credits, which are included in the Private Client Group
segment), mergers and acquisitions, institutional sales, trading, research, and
market making. The Fixed Income Capital Markets segment includes public finance,
institutional sales, and competitive underwriting and trading. Investment
advisory fees and clearing income is included in Other.

Intersegment revenues and charges are eliminated between segments. The Company
evaluates the performance of its segments and allocates resources to them based
on various factors, including prospects for growth, return on investment, and
return on revenues.

The Company has not disclosed asset information by segment, as the information
is not produced internally and its preparation is impracticable.

Information concerning operations in these segments of business is as follows:

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
------------------------
2001 2000 1999
---- ---- ----
<S> <C> <C> <C>
NET REVENUES

Private Client Group $ 127,982 $ 135,562 $ 113,242
Equity Capital Markets 24,874 17,670 9,856
Fixed Income Capital Markets 18,091 11,009 3,912
Other 6,951 13,287 14,086
--------- --------- ---------
Total Net Revenues $ 177,898 $ 177,528 $ 141,096
========= ========= =========

OPERATING CONTRIBUTION

Private Client Group $ 15,887 $ 25,558 $ 19,077
Equity Capital Markets 3,612 (186) 12
Fixed Income Capital Markets 4,363 799 529
Other/Unallocated Overhead (20,475) (11,482) (8,645)
--------- --------- ---------
Pre-Tax Income $ 3,387 $ 14,689 $ 10,973
========= ========= =========
</TABLE>



40
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE Q -- EARNINGS PER SHARE

The following table reflects a reconciliation between Basic Earnings Per Share
and Diluted Earnings Per Share.

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
----------------------------------------------------------------------------------
2001 2000
--------------------------------------- ---------------------------------------
INCOME SHARES PER SHARE INCOME SHARES PER SHARE
NET INCOME (NUMERATOR) (DENOMINATOR) AMOUNT (NUMERATOR) (DENOMINATOR) AMOUNT
- ---------- ----------- ------------- ------ ----------- ------------- ------
<S> <C> <C> <C> <C> <C> <C>
Basic Earnings Per Share
Income available to
shareholders $2,010 7,161,698 $0.28 $9,203 7,006,565 $1.31
Effect of Dilutive Securities
Employee benefits plans -- 828,423 -- -- 661,941 --
Diluted Earnings Per Share
Income available to common
stockholders and assumed
conversions $2,010 7,990,121 $0.25 $9,203 7,668,506 $1.20
</TABLE>

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
---------------------------------------
1999
---------------------------------------
INCOME SHARES PER SHARE
NET INCOME (NUMERATOR) (DENOMINATOR) AMOUNT
- ---------- ----------- ------------- ------
<S> <C> <C> <C>
Basic Earnings Per Share
Income available to
shareholders $7,165 6,654,773 $1.08
Effect of Dilutive Securities
Employee benefits plans -- 285,351 --
Diluted Earnings Per Share
Income available to common
stockholders and assumed
conversions $7,165 6,940,124 $1.03
</TABLE>

NOTE R -- SALE OF SUBSIDIARY

On April 28, 1999, the Company sold its investment advisor subsidiary, Todd
Investment Advisors, to W&S, a significant shareholder. The Company recorded a
pre-tax gain of approximately $1.5 million, which is included in other income.

NOTE S -- ACQUISITION

On January 12, 2000, the Company completed the acquisition of Hanifen, Imhoff
Inc. ("HII"), a Denver-based investment banking firm. The transaction has been
accounted for as a purchase and provided for a tax-free exchange of 516,984
shares of the Company's stock (valued at $4,745,913) for all of the outstanding
shares of HII. The purchase price has been allocated to net tangible and
intangible assets acquired based on their estimated fair market values. The
remaining purchase price of $2.6 million has been recorded as goodwill. The
exchange ratio was calculated using the respective book values of the Company
and HII. The total shares issued in the transaction were based upon the final
closing equity of HII at December 31, 1999. In connection with the transaction,
certain key associates of HII executed employment agreements containing
non-compete provisions and restrictions on the sale of the stock received in the
merger and were awarded options in the Company. The merger added 54 investment
bankers, research analysts, institutional sales associates, and traders to the
capital markets segment, as well as 24 administrative and technical support
associates.

The following is unaudited pro forma financial data for the combined operations,
assuming the transaction had taken place on January 1, 1999. Due to the timing
of the transaction, the pro forma impact is not material to the 2000 financial
data.

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31, 1999
----------------------------
<S> <C>
Revenues $ 166,811
Net income $ 6,551
Diluted earnings per share $ 0.88
Diluted weighted average shares outstanding 7,457
</TABLE>

The above pro forma data do not purport to be indicative of the results which
actually would have occurred had the acquisition been made on January 1, 1999.


41
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

NOTE T -- SUBSEQUENT EVENT

On January 30, 2002, the Company's Board of Directors approved a $.03 per share
cash dividend to be paid on February 27, 2002, to shareholders of record on
February 13, 2002.

NOTE U -- RECENT ACCOUNTING PRONOUNCEMENTS

In June 1998, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial Accounting Standards ("SFAS") No. 133, "Accounting for Derivative
Instruments and Hedging Activities," which, after being amended by SFAS No. 137,
"Accounting for Derivative Instruments and Hedging Activities - Deferral of the
Effective Date of FASB Statement No. 133," is effective for fiscal years
beginning after June 15, 2000. This statement established accounting and
reporting standards for derivative instruments and hedging activities. The
Statements were effective for the Company's consolidated financial statements on
January 1, 2001. As the Company does not hold any derivatives or embedded
derivatives as defined by the Statements, the adoption of the Statements on
January 1, 2001, did not result in a transition adjustment.

In September 2000, the FASB issued SFAS No. 140, "Accounting for Transfers and
Servicing of Financial Assets and Extinguishments of Liabilities." This
Statement replaces SFAS No. 125, "Accounting for Transfers and Servicing of
Financial Assets and Extinguishment of Liabilities" and rescinds SFAS No. 127,
"Deferral of Effective Date of Certain Provisions of FASB Statement No. 125." It
revises the standards for accounting for securitizations and other transfers of
financial assets and extinguishments of liabilities. Those standards are based
on consistent application of a financial-components approach that focuses on
control. This Statement was effective for transfers and servicing of financial
assets and extinguishments of liabilities occurring after March 31, 2001. The
Company has presented the required provisions under the standard regarding
collateral, including its sources and uses. The adoption of the remaining
provisions had no material impact on the Company's consolidated financial
statements.

In June 2001, FASB issued SFAS No. 141, "Business Combinations," SFAS No. 142
"Goodwill and Other Intangible Asset," and SFAS No. 143, "Accounting for Asset
Retirement Obligations." SFAS No. 141 discontinues the use of pooling of
interests method of accounting for business combinations and requires that the
purchase method be used. SFAS No. 142, effective for fiscal years beginning
after December 15, 2001, will require discontinuing the amortization of goodwill
and other intangible assets ($191 in 2001) with indefinite useful lives.
Instead, these assets will be tested periodically for impairment and written
down to their value as necessary. SFAS No. 143 establishes accounting standards
for recognition and measurement of a liability for an asset retirement
obligation and the associated asset retirement cost. In August 2001, FASB issued
SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets."
SFAS No. 144 supercedes SFAS No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of," and the
accounting and reporting provisions of Accounting Principles Board ("APB")
Opinion No. 30, "Reporting the Results of Operations - Reporting the Effects of
a Disposal of a Segment of a Business, and Extraordinary, Unusual, and
Infrequently Occurring Events and Transactions, for the Disposal of a Segment of
a Business." The adoption of the provisions of these statements is not expected
to have a material impact on the Company's consolidated financial statements.


* * * * * *


42
INDEPENDENT AUDITOR'S REPORT

To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri

We have audited the accompanying consolidated statements of financial condition
of Stifel Financial Corp. and Subsidiaries (the "Company") as of December 31,
2001 and 2000, and the related consolidated statements of operations,
stockholders' equity, and cash flows for each of the three years in the period
ended December 31, 2001. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Stifel Financial Corp. and
Subsidiaries at December 31, 2001 and 2000, and the results of their operations
and their cash flows for each of the three years in the period ended December
31, 2001, in conformity with accounting principles generally accepted in the
United States of America.

[DELOITTE
& TOUCHE
LOGO]
/s/ Deloitte & Touche LLP

March 1, 2002
St. Louis, Missouri















43
QUARTERLY RESULTS

QUARTERLY OPERATING RESULTS (UNAUDITED)

<TABLE>
<CAPTION>
BASIC DILUTED
EARNINGS NET EARNINGS EARNINGS
(In thousands, except NET (LOSS) BEFORE INCOME (LOSS) (LOSS)
per share amounts) REVENUE REVENUES INCOME TAXES (LOSS) PER SHARE PER SHARE
- ------------------ ------- -------- ------------ ------ --------- ---------
<S> <C> <C> <C> <C> <C> <C>
YEAR 2001 BY QUARTER

First $48,487 $44,848 $ 2,634 $ 1,574 $.22 $.20
Second 47,649 44,204 1,275 794 .11 .10
Third 46,557 43,610 (2,523) (1,528) (.21) (.21)
Fourth 46,927 45,236 2,001 1,170 .16 .15

YEAR 2000 BY QUARTER

First $52,217 $47,837 $ 5,085 $ 3,280 $.47 $.44
Second 47,942 42,287 3,860 2,461 .35 .32
Third 48,654 43,376 3,852 2,314 .33 .30
Fourth 49,309 44,028 1,892 1,148 .16 .15
</TABLE>

The Company charged approximately $1.3 million in legal-related expenses
incurred in the second quarter of 2001 and $3.4 million in the third quarter of
2001, primarily in connection with historical litigation arising out of the
Company's former Oklahoma operations.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None




44
PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information regarding directors is contained in "Election of Directors,"
included in the Registrant's Proxy Statement for the 2002 Annual Meeting of
Stockholders, which information is incorporated herein by reference.

Information regarding the executive officers, as of March 25, 2002, is contained
in "Item 4a. Executive Officers of the Registrant," hereof. There is no family
relationship between any of the directors or named executive officers.

Information regarding compliance with Section 16(a) of the Securities Exchange
Act of 1934 is contained in "Section 16(a) Beneficial Ownership Reporting
Compliance" in the Registrant's Proxy Statement for the 2002 Annual Meeting of
Stockholders, which information is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

Information regarding executive compensation is contained in "Executive
Compensation," included in the Registrant's Proxy Statement for the 2002 Annual
Meeting of Stockholders, which information is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information regarding security ownership of certain beneficial owners and
management is contained in "Voting Securities and Principal Holders Thereof,"
included in the Registrant's Proxy Statement for the 2002 Annual Meeting of
Stockholders, which information is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information regarding certain relationships and related transactions is
contained in "Certain Relationships and Related Transactions," included in the
Registrant's Proxy Statement for the 2002 Annual Meeting of Stockholders, which
information is incorporated herein by reference.


45
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) (1) Consolidated Financial Statements are listed in Item 8 and
made part hereof.

(2) Consolidated Financial Statement Schedules:

<TABLE>
<CAPTION>
Page
----
<S> <C>
Independent Auditors' Report ................................... 49

Schedule I - Condensed Financial Information of Registrant .. 50-52

Schedule II - Valuation and Qualifying Accounts ................ 53
</TABLE>

All other schedules for which provision is made in the applicable
accounting regulations of the Securities and Exchange Commission are not
required under the related instructions or are inapplicable and,
therefore, have been omitted.

(3) Exhibits: See Exhibit Index on pages 54 and 55 hereof.

(b) Reports on Form 8-K:

There were no reports on Form 8-K during the fourth quarter ended
December 31, 2001.



46
SIGNATURES

Pursuant to the requirements of Section 13 of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized, in the City of St. Louis, State of
Missouri, on the 27th day of March 2002.

STIFEL FINANCIAL CORP.
(Registrant)




By /s/ Ronald J. Kruszewski
------------------------
Ronald J. Kruszewski
Chairman of the Board, President,
Chief Executive Officer, and Director



47
Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the Registrant on
March 27, 2002, in the capacities indicated.

<TABLE>
<S> <C> <C>
/s/ Ronald J. Kruszewski Chairman of the Board, President,
-------------------- Chief Executive Officer, and Director
Ronald J. Kruszewski (Principal Executive Officer)


/s/ James M. Zemlyak Senior Vice President, Chief Financial
-------------------- Officer, and Treasurer
James M. Zemlyak (Principal Financial and Accounting Officer)


/s/ George H. Walker III Chairman Emeritus
--------------------
George H. Walker III


/s/ Bruce A. Beda Director
--------------------
Bruce A. Beda


/s/ Charles A. Dill Director
--------------------
Charles A. Dill


/s/ Richard F. Ford Director
--------------------
Richard F. Ford


/s/ John J. Goebel Director
--------------------
John J. Goebel


/s/ Walter F. Imhoff Director
--------------------
Walter F. Imhoff


/s/ Robert E. Lefton Director
--------------------
Robert E. Lefton


/s/ Scott B. McCuaig Director
--------------------
Scott B. McCuaig


/s/ James M. Oates Director
--------------------
James M. Oates
</TABLE>


48
[Deloitte & Touche LLP letterhead]



Independent Auditors' Report





To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri:


We have audited the consolidated financial statements of Stifel Financial Corp.
and Subsidiaries (the "Corporation") as of December 31, 2001 and 2000, and for
each of the three years in the period ended December 31, 2001, and have issued
our report thereon dated March 1, 2002; such consolidated financial statements
and report are included elsewhere in this Form 10-K. Our audits also included
the consolidated financial statement schedules of Stifel Financial Corp. and
Subsidiaries, listed in Item 14. These consolidated financial statement
schedules are the responsibility of the Corporation's management. Our
responsibility is to express an opinion based on our audits. In our opinion,
such consolidated financial statement schedules, when considered in relation to
the basic consolidated financial statements taken as a whole, present fairly in
all material respects the information set forth therein.


/s/ Deloitte & Touche LLP

March 1, 2002
St. Louis, Missouri


49
SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT
CONDENSED STATEMENTS OF FINANCIAL CONDITION
STIFEL FINANCIAL CORP.

<TABLE>
<CAPTION>
DECEMBER 31, 2001 DECEMBER 31, 2000
----------------- -----------------
<S> <C> <C> <C>
ASSETS Cash $ 4,655 $ 4,156
Due from subsidiaries 233,781 94,324
Investment in subsidiaries 81,135,672 80,446,077
Office equipment and leasehold improvements, less allowances
for depreciation and amortization of $18,529,777 and
$14,970,386, respectively 10,442,673 9,639,961
Investments 2,105,786 2,168,777
Other Assets 4,409,820 2,721,590
------------ ------------
TOTAL ASSETS $ 98,332,387 $ 95,074,885
------------ ------------

LIABILITIES AND Due to subsidiaries $ 3,902,875 $ 3,925,162
STOCKHOLDERS' Obligation under capital lease 1,285,473 1,770,549
EQUITY Long-term debt 10,000,000 10,000,000
Other liabilities 4,522,021 5,201,207
------------ ------------
Total Liabilities 19,710,369 20,896,918
------------ ------------
STOCKHOLDERS' EQUITY Capital stock 1,151,574 1,128,902
Additional paid-in capital 49,594,719 45,920,212
Retained earnings 33,929,041 32,827,243
------------ ------------
84,675,334 79,876,357
------------ ------------
Less treasury stock, at cost 3,627,816 2,937,969
Less unearned employee stock ownership plan shares 2,396,741 2,605,112
Less unamortized expense of restricted stock awards, at cost 28,759 155,309
------------ ------------
Total Stockholders' Equity 78,622,018 74,177,967
------------ ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 98,332,387 $ 95,074,885
============ ============
</TABLE>

See Notes to Consolidated Financial Statements (Item 8).



50
SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (CONTINUED)
CONDENSED STATEMENTS OF OPERATIONS
STIFEL FINANCIAL CORP.

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
------------------------
2001 2000 1999
---- ---- ----
<S> <C> <C> <C> <C>
REVENUES Lease $ 4,060,776 $ 3,815,770 $ 2,598,206
Other (317,690) 469,805 (76,961)
----------- ------------ -----------
3,743,086 4,285,575 2,521,245
----------- ------------ -----------

EXPENSES Depreciation and amortization 4,203,807 4,067,328 2,690,033
Professional fees 271,624 239,716 176,140
Other operating expenses 1,061,206 3,422,823 799,400
----------- ------------ -----------
5,536,637 7,729,867 3,665,573
----------- ------------ -----------

Loss before income taxes (1,793,551) (3,444,292) (1,144,328)
Benefit for income taxes (729,172) (1,277,660) (419,284)
----------- ------------ -----------

(Loss) gain before equity in net
Income of subsidiaries (1,064,379) (2,166,632) (725,044)
Equity in net income of subsidiaries 3,074,656 11,369,770 7,890,210
----------- ------------ -----------

Net income $ 2,010,277 $ 9,203,138 $ 7,165,166
=========== ============ ===========
</TABLE>

See Notes to Consolidated Financial Statements (Item 8).


51
SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (CONTINUED)
CONDENSED STATEMENTS OF CASH FLOWS
STIFEL FINANCIAL CORP.

<TABLE>
<CAPTION>
YEARS ENDED DECEMBER 31,
------------------------
2001 2000 1999
---- ---- ----
<S> <C> <C> <C> <C>
CASH FLOWS Net income $ 2,010,277 $ 9,203,138 $ 7,165,166
FROM OPERATING Noncash items included in net income:
ACTIVITIES Depreciation and amortization 4,203,807 4,067,328 2,690,033
Deferred items -- (93,295) (592,807)
Undistributed income of subsidiaries, net of
dividends of $897,000, $6,189,088,
and $1,000,000, respectively (2,177,656) (5,180,682) (6,890,210)
Amortization and forfeitures of restricted stock
awards and stock benefits 1,796,564 1,156,558 853,387
----------- ------------ -----------
5,832,992 9,153,047 3,225,569
----------- ------------ -----------
(Increase) decrease in assets (212,033) (15,218,983) 3,707,007
Increase (decrease) in liabilities (135,297) 12,150,122 (2,622,521)
----------- ------------ -----------
Cash From Operating Activities 5,485,662 6,084,186 4,310,055
----------- ------------ -----------
CASH FLOWS Proceeds from:
FROM FINANCING Shares issued 1,888,000 1,796,763 1,823,318
ACTIVITIES Long-term debt -- -- 5,000,000
Payments for:
Purchase of stock for treasury (1,047,920) (1,737,634) (5,437,233)
Settlement of long-term debt -- (370,000) --
Principal payments under capital lease (840,055) (1,182,311) (704,419)
Cash dividend (908,503) (922,374) (852,913)
----------- ------------ -----------
Cash From Financing Activities (908,478) (2,415,556) (171,247)
----------- ------------ -----------
CASH FLOWS Proceeds from:
FROM INVESTING Distributions/sales received on investments -- 361,892 --
ACTIVITIES Sales of office equipment and leasehold improvements -- 3,000 13,241
Payments for:
Acquisition of investments (67,080) -- --
Acquisition of office equipment and leasehold
improvements (4,509,605) (4,038,521) (4,152,049)
----------- ------------ -----------
Cash From Investing Activities (4,576,685) (3,673,629) (4,138,808)
----------- ------------ -----------
Change in cash 499 (4,999) --
Cash (beginning of period) 4,156 9,155 9,155
----------- ------------ -----------
Cash (end of period) $ 4,655 $ 4,156 $ 9,155
=========== ============ ===========

Supplemental disclosures of cash flow information
Schedule of Noncash Investing and Financing Activities
Fixed assets acquired under capital lease $ 355,000 $ 1,885,000 $ 924,000
Restricted stock awards and units, net of forfeitures $ 3,341,000 $ 5,888,000 $ 3,471,000
Employee stock ownership shares issued $ 188,000 $ 183,000 $ 152,000
Stock dividends distributed -- -- $ 77,000
Acquisition of Hanifen, Imhoff Inc. -- $ 4,746,000 --
</TABLE>


See Notes to Consolidated Financial Statements (Item 8).



52
SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
STIFEL FINANCIAL CORP. AND SUBSIDIARIES

<TABLE>
<CAPTION>
BALANCE AT ADDITIONS BALANCE
BEGINNING CHARGED TO COSTS AT END
DESCRIPTION OF PERIOD AND EXPENSES DEDUCTIONS OF PERIOD
- ----------- --------- ------------ ---------- ---------
<S> <C> <C> <C> <C>
YEAR ENDED DECEMBER 31, 2001
Deducted from asset account:
Allowances for doubtful accounts $104,435 $408,220 $ 283,840(1) $228,815
Deducted from asset account:
Allowances for doubtful notes receivables 331,064 448,713 253,327(2) 526,450
- ---------------------------------------------------------------------------------------------------------------------------
YEAR ENDED DECEMBER 31, 2000
Deducted from asset account:
Allowances for doubtful accounts 555,891 578,849 1,030,305(1) 104,435
Deducted from asset account:
Allowances for doubtful notes receivables 704,218 68,078 441,232(2) 331,064
Deducted from asset account:
Reserves for securities owned 200,000 -- 200,000(3) --
- ---------------------------------------------------------------------------------------------------------------------------
YEAR ENDED DECEMBER 31, 1999
Deducted from asset account:
Allowances for doubtful accounts 555,891 5,309 5,309(1) 555,891
Deducted from asset account:
Allowances for doubtful notes receivables 482,369 389,367 167,518(2) 704,218
Deducted from asset account:
Allowances for doubtful collection of other assets 3,586 -- 3,586(1) --
Deducted from asset account:
Reserves for securities owned 200,000 -- -- 200,000
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>

(1) Recovery of account

(2) Uncollected notes written off and recoveries

(3) Securities disposed of



53
EXHIBIT INDEX

STIFEL FINANCIAL CORP. AND SUBSIDIARIES
ANNUAL REPORT ON FORM 10-K
YEAR ENDED DECEMBER 31, 2001

EXHIBIT
NUMBER DESCRIPTION

3. (a) Restated Certificate of Incorporation and as amended of Financial
filed with the Secretary of State of Delaware on May 31, 2001,
incorporated herein by reference to Exhibit 3.(a) to Financial's
Quarterly Report on Form 10-Q (File No. 001-9305) for the quarterly
period ended June 30, 2001.

(b) Amended and Restated By-Laws of Financial, incorporated herein by
reference to Exhibit 3.(b)(1) to Financial's Annual Report on Form
10-K (File No. 1-9305) for fiscal year ended July 30, 1993.

4. (a) Preferred Stock Purchase Rights of Financial, incorporated herein by
reference to Financial's Registration Statement on Form 8-A (File
No. 1-9305) filed July 30, 1996.

10.(a)(1) Employment Agreement with George H. Walker III dated August 21,
1987, incorporated herein by reference to Exhibit 10.(c) to
Financial's Annual Report on Form 10-K (File No. 1-9305) for the
fiscal year ended July 31, 1987.*

(a)(2) First Amendment to Employment Agreement with George H. Walker III,
incorporated herein by reference to Exhibit 10.(a)(2) to Financial's
Annual Report on Form 10-K (File No. 1-9305) for the fiscal year
ended July 31, 1992.*

(b) Form of Indemnification Agreement with directors dated as of June
30, 1987, incorporated herein by reference to Exhibit 10.2 to
Financial's Current Report on Form 8-K (date of earliest event
reported - June 22, 1987) filed July 14, 1987.

(c) 1983 Incentive Stock Option Plan of Financial, incorporated herein
by reference to Exhibit 4.(a) to Financial's Registration Statement
on Form S-8 (Registration File No. 2-94326) filed November 14,
1984.*

(d) 1985 Incentive Stock Option Plan of Financial, incorporated herein
by reference to Exhibit 28C to Financial's Registration Statement on
Form S-8, as amended (Registration File No. 33-10030) filed November
7, 1986.*

(e) 1987 Non-qualified Stock Option Plan of Financial, incorporated
herein by reference to Exhibit 10.(h) to Financial's Annual Report
on Form 10-K (File No. 1-9305) for the fiscal year ended July 31,
1987.*

(f) Amendment to 1983 Incentive Stock Option Plan, 1985 Incentive Stock
Option Plan, and 1987 Non-Qualified Stock Option Plan, incorporated
herein by reference to Exhibit 10.(f) to Financial's Annual Report
on Form 10-K (File No. 1-9305) for the fiscal year ended July 28,
1989.*

(g) Dividend Reinvestment and Stock Purchase Plan of Financial,
incorporated herein by reference to Financial's Registration
Statement on Form S-3 (Registration File No. 33-53699) filed May 18,
1994.

(h) Amended and Restated 1997 Incentive Plan of Financial, incorporated
herein by reference to Financial's Registration Statement on Form
S-8 (Registration File No. 333-84717) filed on August 6, 1999.*

(i) 1998 Employee Stock Purchase Plan of Financial, incorporated herein
by reference to Financial's Registration Statement on Form S-8
(Registration File No. 333-37807) filed October 14, 1997.*

(j)(1) Employment Letter with Ronald J. Kruszewski, incorporated herein by
reference to Exhibit 10.(l) to Financial's Annual Report on Form
10-K (File No. 1-9305) for the year ended December 31, 1997.*



54
(j)(2)   Stock Unit Agreement with Ronald J. Kruszewski, incorporated herein
by reference to Exhibit 10.(j)(2) to Financial's Annual Report on
Form 10-K (File No. 1-9305) for the year ended December 31, 1998.*

(k) Loan Agreement with Western & Southern Life Insurance Company dated
February 24, 1999, including amendments thereto, incorporated herein
by reference to Exhibit 10.(a) to Financial's Quarterly Report on
Form 10-Q (File No. 001-9305) for the quarterly period ended
June 30, 2001.

(l) 1999 Executive Incentive Performance Plan of Financial, incorporated
herein by reference to Annex B of Financial's Proxy Statement for
the 1999 Annual Meeting of Stockholders filed March 26, 1999.*

(m) Equity Incentive Plan for Non-Employee Directors of Financial,
incorporated herein by reference to Financial's Registration
Statement on Form S-8 (Registration File No. 333-52694) filed
December 22, 2000.*

(n) Stifel, Nicolaus & Company, Incorporated Wealth Accumulation Plan,
incorporated herein by reference to Financial's Registration
Statement on Form S-8 (Registration File No. 333-60506) filed May 9,
2001.*

(o) Stifel Nicolaus Profit Sharing 401(k) Plan, incorporated herein by
reference to Financial's Registration Statement on Form S-8
(Registration File No. 333-60516) filed May 9, 2001.*

(p) Stifel Financial Corp. 2001 Incentive Plan, incorporated herein by
reference to Financial's Registration Statement on Form S-8
(Registration File No. 333-82328) filed February 7, 2002.*

(q) Promissory Note dated August 1, 1999 from Tom Prince payable to
Stifel, Nicolaus & Company, Incorporated.*

(r) Promissory Note dated March 5, 2002 from Tom Prince payable to
Stifel, Nicolaus & Company, Incorporated.*

21. List of Subsidiaries of Financial, filed herewith.

23. Consent of Independent Auditors, filed herewith.


* Management contract or compensatory plan or arrangement.


55