Advertising and promotion expenses during the three months ended July 31, 2014 decreased $68,000 or 6.5%, as compared to the prior year period, mainly due to a $243,000 decline in direct mail costs with one less direct mail campaign in the first quarter of fiscal 2015 compared to fiscal 2014 offset by an increase in third-party client support expenses for the new product launch in July 2014 and in-house renewal solicitation costs.