J.M. Smucker Company
SJM
#1658
Rank
NZ$22.80 B
Marketcap
NZ$213.53
Share price
0.35%
Change (1 day)
16.66%
Change (1 year)
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The J. M. Smucker Company, also known as Smucker, is an American manufacturer of jam, peanut butter, jelly, fruit syrups, beverages, shortening, ice cream toppings, oils, and other food products.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

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FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED APRIL 30, 1999

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

COMMISSION FILE NUMBER 1-5111

THE J. M. SMUCKER COMPANY

OHIO 34-0538550
STATE OF INCORPORATION I.R.S. EMPLOYER IDENTIFICATION NO.


ONE STRAWBERRY LANE
ORRVILLE, OHIO 44667-0280
PRINCIPAL EXECUTIVE OFFICES

TELEPHONE NUMBER: (330) 682-3000

Securities registered pursuant to Section 12(b) of the Act:

CLASS A COMMON SHARES, NO PAR VALUE REGISTERED ON THE
CLASS B COMMON SHARES, NO PAR VALUE NEW YORK STOCK EXCHANGE

Securities registered pursuant to Section 12(g) of the Act: NONE

The Registrant has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months, and
has been subject to such filing requirements for at least the past 90 days.

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

As of July 21, 1999, 14,355,215 Class A Common Shares and 14,690,676 Class
B Common Shares of The J. M. Smucker Company were issued and outstanding. The
aggregate market value of the voting Common Shares (Class A) held by
non-affiliates of the Registrant at July 21, 1999, was $290,135,473.

Certain sections of the Registrant's definitive Proxy Statement, dated July
15, 1999, for the August 17, 1999 Annual Meeting of Shareholders, and of the
1999 Annual Report to Shareholders are incorporated by reference into Parts I,
II, III, and IV of this Report.

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2



PART I


ITEM 1. BUSINESS

THE COMPANY. The J. M. Smucker Company was established in 1897 and was
incorporated in Ohio in 1921. The Company, often referred to as "Smucker's" (a
registered trademark), operates in one industry, the manufacturing and marketing
of food products on a worldwide basis. Unless otherwise indicated by the
context, the term "Company" as used in this report means the continuing
operations of The J. M. Smucker Company and its subsidiaries.

DISCONTINUED OPERATIONS. On May 31, 1996, the Company completed the
sale of its "Mrs. Smith's" frozen pie business to a subsidiary of Flowers
Industries, Inc., for a combination of cash and notes receivable. In connection
with this divestiture, the Company also has entered into agreements to lease
property, plant, and equipment of the "Mrs. Smith's" frozen pie business to
Flowers Industries, Inc., under operating lease agreements, which include the
exclusive right and option to purchase such assets during the term of the
leases.

PRINCIPAL PRODUCTS. The principal products of the Company are fruit
spreads, dessert toppings, peanut butter, industrial fruit products (such as
bakery and yogurt fillings), fruit and vegetable juices, juice beverages,
syrups, condiments, and gift packages.

In its domestic segment, the Company's products are primarily sold
through brokers to chain, wholesale, cooperative, independent grocery accounts
and other consumer markets, to foodservice distributors and chains including
hotels, restaurants, and institutions, and to other food manufacturers.

The Company's distribution outside the United States is principally in
Canada, Australia, Mexico, Latin America, the Pacific Rim, and Greater Europe,
although products are exported to other countries as well. International sales
represent approximately 12% of total consolidated Company sales for fiscal 1999.

SOURCES AND AVAILABILITY OF RAW MATERIALS. The fruit raw materials used
by the Company in the production of its food products are generally purchased
from independent growers and suppliers, although the Company, through a joint
venture, grows some strawberries for its own use. Because of the seasonal nature
and volatility of quantities of most of the crops on which the Company depends,
it is necessary to prepare and freeze stocks of fruit, fruit juices, berries,
and other food products and to maintain them in cold storage warehouses.
Sweeteners, peanuts, and other ingredients are obtained from various other
sources.

TRADEMARKS. The Company's products are marketed under numerous
trademarks owned by the Company. Major trademarks include: "Smucker's"," The R.
W. Knudsen Family", "After The Fall", "Simply Nutritious", "Mary Ellen",
"Dickinson's", "Lost Acres", "IXL", "Adams", "Laura Scudder's", "Simply Fruit",
"Good Morning", "Double Fruit", "Goober", "Magic Shell", "Sundae Syrup",
"Recharge", "Santa Cruz Organic", "Sunberry Farms", "Spritzer", "Smucker's
Snackers" and "Smucker's Baking Healthy". In addition, the Company licenses the
use of several other trademarks, none of which individually is material to the
Company's business.
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Other slogans or designs considered to be important Company trademarks
include (without limitation) the slogan, "With a name like `Smucker's', it has
to be good", "Over 100 Years of Family-Made Goodness", the "Smucker's" banner,
the Crock Jar shape, the Gingham design, and the strawberry logo.

SEASONALITY. Historically, the Company's business has not been highly
seasonal.

WORKING CAPITAL. Working capital requirements are greatest during the
late spring and summer months due to seasonal procurement of fruits, berries,
and peanuts.

CUSTOMERS. The Company is not dependent either on a single customer or
on a very few customers for a major part of its sales. No single domestic or
foreign customer accounts for more than 10% of consolidated sales.

ORDERS. Generally, orders are filled within a few days of receipt and
the backlog of unfilled orders at any particular time is not material.

GOVERNMENT BUSINESS. No material portion of the Company's business is
subject to negotiation of profits or termination of contracts at the election of
the government.

COMPETITION. The Company is the U.S. market leader in the fruit
spreads, dessert topping, health and natural foods beverages, natural peanut
butter, and peanut butter combination categories. The Company's business is
highly competitive as all its brands compete for retail shelf space with other
advertised and branded products as well as unadvertised and private label
products. The growth of alternative store formats (i.e., warehouse club and mass
merchandise stores) and changes in business practices, resulting from both
technological advances and new industry techniques, have added additional
variables for companies in the food industry to consider in order to remain
competitive. The principal methods of and factors in competition are product
quality, price, advertising, and promotion.

RESEARCH AND DEVELOPMENT. The Company predominantly utilizes in-house
resources to both develop new products and improve existing products in each of
its business areas. In relation to consolidated assets and operating expenses,
amounts expensed for research and development in each of the areas and in the
aggregate were not material in any of the last three years.

ENVIRONMENTAL MATTERS. Compliance with the provisions of federal,
state, and local environmental regulations regarding either the discharge of
materials into the environment or the protection of the environment is not
expected to have a material effect upon the capital expenditures, earnings, or
competitive position of the Company.

EMPLOYEES. At April 30, 1999, the Company had approximately 2,100
full-time employees, worldwide.

SEGMENT AND GEOGRAPHIC INFORMATION. Information concerning
international operations for the years 1999, 1998, and 1997 is hereby
incorporated by reference from the 1999 Annual Report to Shareholders, on pages
22 and 23 under Note B: "Operating Segments".
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ITEM 2. PROPERTIES

The table below lists all the Company's manufacturing and fruit
processing facilities. All of the Company's properties are maintained and
updated on a regular basis, and the Company continues to make investment for
expansion and technological improvements. The properties listed below are owned,
except for the West Fargo, North Dakota location which is leased. The Company
also leases property in Pottstown, Pennsylvania to a subsidiary of Flowers
Industries, Inc. The corporate headquarters are located in Orrville, Ohio.

<TABLE>
<CAPTION>
DOMESTIC MANUFACTURING LOCATIONS PRODUCTS PRODUCED
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<S> <C>
Orrville, Ohio Fruit spreads, toppings, industrial fruit
products, "Smucker's Snackers"
Salinas, California Fruit spreads, toppings
Memphis, Tennessee Fruit spreads, toppings
Ripon, Wisconsin Fruit spreads, toppings, condiments
New Bethlehem, Pennsylvania Peanut butter and "Goober" products
Chico, California Fruit and vegetable juices, beverages
Havre de Grace, Maryland Fruit and vegetable juices, beverages
West Fargo, North Dakota Frozen peanut butter and jelly sandwiches

FRUIT PROCESSING LOCATIONS FRUIT PROCESSED
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Watsonville, California Strawberries, oranges, apples, peaches,
apricots. Also, produces industrial fruit
products.
Woodburn, Oregon Strawberries, raspberries, blackberries,
blueberries. Also, produces industrial fruit
products.
Grandview, Washington Grapes, cherries, strawberries, cranberries,
apples
Oxnard, California Strawberries


INTERNATIONAL MANUFACTURING LOCATIONS PRODUCTS PRODUCED
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Ste-Marie, Quebec, Canada Fruit spreads, pie fillings, sweet spreads
Kyabram, Victoria, Australia Fruit spreads, toppings, fruit pulps, fruit bars
Livingston, Scotland Industrial fruit products
</TABLE>


ITEM 3. LEGAL PROCEEDINGS

The Company is not a party to any pending legal proceeding that would
be considered material.

ITEM 4. SUBMISSIONS OF MATTERS TO A VOTE OF SECURITY HOLDERS

Not applicable.
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PART II


ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER
MATTERS

The information pertaining to the market for the Company's Common
Shares and other related shareholder information is hereby incorporated by
reference from the Company's 1999 Annual Report to Shareholders under the
caption "Stock Price Data" on page 9.

ITEM 6. SELECTED FINANCIAL DATA

Five-year summaries of selected financial data for the Company and
discussions of accounting changes which materially affect the comparability of
the selected financial data are hereby incorporated by reference from the
Company's 1999 Annual Report to Shareholders under the following captions and
page numbers: "Five-Year Summary of Selected Financial Data" on page 8, Note A:
"Accounting Policies" on pages 20 through 22, and Note D: "Acquisitions and
Divestiture" on page 25.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS

Management's discussion and analysis of results of operations and
financial condition, including a discussion of liquidity and capital resources,
is hereby incorporated by reference from the Company's 1999 Annual Report to
Shareholders, on pages 10 through 13.

ITEM 7a. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Quantitative and qualitative disclosures about market risk is hereby
incorporated by reference from the Company's 1999 Annual Report to Shareholders
on pages 12 and 13.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Consolidated financial statements of the Company at April 30, 1999,
1998, and 1997, and for each of the three years in the period ended April 30,
1999, with the report of independent auditors and selected unaudited quarterly
financial data, are hereby incorporated by reference from the Company's 1999
Annual Report to Shareholders on page 9 and pages 14 through 31.

ITEM 9. DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.
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PART III


ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information regarding directors and nominees for directorship is
incorporated herein by reference from the Company's definitive Proxy Statement,
dated July 15, 1999, for the 1999 Annual Meeting of Shareholders on August 17,
1999, on pages 2 through 4, under the caption "Election of Directors".

Information regarding disclosure of late filers pursuant to Item 405 of
Regulation S-K is incorporated herein by reference from the Company's definitive
Proxy Statement, dated July 15, 1999, for the 1999 Annual Meeting of
Shareholders on August 17, 1999, on pages 13 through 15, under the caption
"Ownership of Common Shares".

EXECUTIVE OFFICERS OF THE COMPANY

The names, ages as of July 1, 1999, and positions of the executive
officers of the Company are listed below. All executive officers serve at the
pleasure of the Board of Directors, with no fixed term of office. All of the
officers have held various positions with the Company for more than five years.

<TABLE>
<CAPTION>
Years with Served as an
Name Age Company Position Officer Since
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<S> <C> <C> <C> <C>
Timothy P. Smucker 55 30 Chairman 1973
Richard K. Smucker 51 26 President 1974
Mark R. Belgya 38 14 Corporate Controller 1997
Vincent C. Byrd 44 22 Vice President and General Manager, Consumer 1988
Market
K. Edwin Dountz 57 23 Vice President-Sales 1982
Fred A. Duncan 53 21 Vice President and General Manager, Industrial 1984
Market
Steven J. Ellcessor 47 13 Vice President-Administration, Secretary, and 1986
General Counsel
Robert E. Ellis 52 21 Vice President-Human Resources 1996
Richard G. Jirsa 53 24 Vice President-Information Services 1978
Eloise L. Mackus 49 5 Vice President and General Manager, 1999
International Market
R. Alan McFalls 54 22 Vice President-Corporate Development and 1984
Planning
John D. Milliken 54 25 Vice President-Logistics 1981
Steven T. Oakland 38 16 Vice President and General Manager, Foodservice 1999
Market
Richard F. Troyak 51 20 Vice President-Operations 1998
H. Reid Wagstaff 64 23 Vice President-Government and Environmental 1994
Affairs
Philip P. Yuschak 60 23 Treasurer 1989
</TABLE>
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ITEM 11. EXECUTIVE COMPENSATION

Information regarding the compensation of directors and executive
officers is incorporated by reference from the Company's definitive Proxy
Statement, dated July 15, 1999, for the 1999 Annual Meeting of Shareholders on
August 17, 1999, beginning with "Additional Information Concerning the Board of
Directors of the Company" on page 4 and continuing through "Pension Plan" on
page 11.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information regarding security ownership of certain beneficial owners,
of the named executive officers, and of directors and executive officers as a
group, is hereby incorporated by reference from the Company's definitive Proxy
Statement, dated July 15, 1999, for the 1999 Annual Meeting of Shareholders on
August 17, 1999, on pages 13 through 15 under the caption "Ownership of Common
Shares".

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information regarding certain relationships and related transactions is
hereby incorporated by reference from the Company's definitive Proxy Statement
dated July 15, 1999, for the 1999 Annual Meeting of Shareholders on August 17,
1999, under the captions "Election of Directors" and "Additional Information
Concerning the Board of Directors of the Company" on pages 2 through 5.
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PART IV


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULE AND REPORTS ON FORM 8-K

(a) 1, 2. Financial Statements and Financial Statement Schedule

The index to Consolidated Financial Statements and Financial
Statement Schedule is included on page F-1 of this Report.

3. Exhibits


Exhibit
No. Description
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3(a) 1991 Amended Articles of Incorporation incorporated by
reference to the 1992 Annual Report on Form 10-K.

3(b) Amended Regulations incorporated by reference to the 1988
Annual Report on Form 10-K.

10(a) Amended Restricted Stock Bonus Plan incorporated by reference
to the 1994 Annual Report on Form 10-K.

10(b) Top Management Supplemental Retirement Benefit Plan
incorporated by reference to the 1994 Annual Report on Form
10-K.

10(c) 1987 Stock Option Plan incorporated by reference to the 1994
Annual Report on Form 10-K.

10(d) Management Incentive Plan incorporated by reference to the
1996 Annual Report on Form 10-K.

10(e) Nonemployee Director Stock Plan dated January 1, 1997
incorporated by reference to the 1997 Annual Report on Form
10-K.

10(f) 1998 Equity and Performance Incentive Plan incorporated by
reference to Form 10-Q for the quarterly period ended October
31, 1998.

10(g) Rights Agreement (including a Form of Certificate of Adoption
of Amendment to Amended Articles of Incorporation as Exhibit A
thereto, a Form of Right Certificate as Exhibit B thereto, and
a Summary of Rights to Purchase Preferred Stock as Exhibit C
thereto) incorporated by reference to Form 8-K filed April 23,
1999.

13 Excerpts from 1999 Annual Report to Shareholders

21 Subsidiaries of the Registrant

23 Consent of Independent Auditors

24 Powers of Attorney

27 Financial Data Schedules
9

All other required exhibits are either inapplicable to the Company or require no
answer.

Copies of exhibits are not attached hereto, but the Company will
furnish any of the foregoing exhibits to any shareholder upon written
request. Please address inquiries to: The J. M. Smucker Company,
Strawberry Lane, Orrville, Ohio 44667, Attention: Steven J. Ellcessor,
Secretary. A fee of $1 per page will be charged to help defray the cost
of handling, copying, and return postage.

(b) Reports on Form 8-K filed in the Fourth Quarter of 1999.

On April 23, 1999, the Company filed a Current Report on Form 8-K with
the Securities and Exchange Commission reporting that it issued a press
release announcing the Company's Board of Directors had declared a
dividend distribution of one Class A right for each share of Class A
Common Stock, and one Class B right for each share of Class B Common
Stock, of the Company outstanding as of May 14, 1999. The dividend was
declared pursuant to the terms of a Rights Agreement dated as of April
22, 1999 by and between the Company and Harris Trust and Savings Bank,
as Rights Agent.

(c) The response to this portion of Item 14 is submitted as a separate section
of this report.

(d) The response to this portion of Item 14 is submitted as a separate section
of this report.
10



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report on Form 10-K to
be signed on its behalf by the undersigned, thereunto duly authorized.

Date: July 23, 1999 The J. M. Smucker Company

/s/ Steven J. Ellcessor
-------------------------
By: Steven J. Ellcessor
Vice President--Administration, Secretary,
and General Counsel

Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, this Report on Form 10-K has been signed below by the following persons
on behalf of the Registrant and in the capacities and on the date indicated.

<TABLE>
<S> <C>

- ----------------------------------------
Timothy P. Smucker Chairman and Director
(Principal Executive Officer)

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Richard K. Smucker President and Director
(Principal Executive Officer)
(Principal Financial Officer)

- ----------------------------------------
Mark R. Belgya Corporate Controller
(Principal Accounting Officer)

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Vincent C. Byrd Director

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Kathryn W. Dindo Director

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Fred A. Duncan Director

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Elizabeth Valk Long Director
/s/ Steven J. Ellcessor
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Russell G. Mawby Director By: Steven J. Ellcessor
Attorney-in-Fact
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Charles S. Mechem, Jr. Director
Date: July 23, 1999
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Robert R. Morrison Director

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William H. Steinbrink Director

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Benjamin B. Tregoe, Jr. Director

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William Wrigley, Jr. Director
</TABLE>
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THE J. M. SMUCKER COMPANY

ANNUAL REPORT ON FORM 10-K

ITEMS 14(a) (1) AND (2), (c) AND (d)

INDEX TO FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE

CERTAIN EXHIBITS

FINANCIAL STATEMENT SCHEDULE


<TABLE>
<CAPTION>
Form Annual
10-K Report To
Report Shareholder
------ -----------
<S> <C> <C>
Data incorporated by reference from the 1999 Annual Report
to Shareholders of The J. M. Smucker Company:
Consolidated Balance Sheets at April 30, 1999 and 1998 . . . . . . . . 16 - 17
For the years ended April 30, 1999, 1998, and 1997:
Statements of Consolidated Income . . . . . . . . . . . . . . . . . 15
Statements of Consolidated Cash Flows . . . . . . . . . . . . . . . 18
Statements of Consolidated Shareholders' Equity . . . . . . . . . . 19
Notes to Consolidated Financial Statements . . . . . . . . . . . . . 20 - 31

Consolidated financial statement schedule at April 30, 1999,
or for the years ended April 30, 1999, 1998, and 1997:
II. Valuation and qualifying accounts . . . . . . . . . . . . . . . F-2
</TABLE>


All other schedules are omitted because they are not applicable or because
the information required is included in the Consolidated Financial Statements or
the notes thereto.

F-1
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THE J. M. SMUCKER COMPANY

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

YEARS ENDED APRIL 30, 1999, 1998 AND 1997

(DOLLARS IN THOUSANDS)



<TABLE>
<CAPTION>
Balance
at Charged to Charged to Deduc- Balance at
Beginning Costs and Other tions End of
Classification of Year Expenses Accounts (A) Year
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<S> <C> <C> <C> <C> <C>
1999:
Valuation allowance for
deferred tax assets $1,731 $ (36) $ --- $ --- $1,695
Allowance for doubtful accounts 428 343 --- 38 733
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$2,159 $ 307 $ --- $ 38 $2,428
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1998:
Valuation allowance for
deferred tax assets $2,094 $ (363) $ --- $ --- $1,731
Allowance for doubtful accounts 353 163 --- 88 428
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$2,447 $ (200) $ --- $ 88 $2,159
==========================================================================


1997:
Valuation allowance for
deferred tax assets $2,009 $ 85 $ --- $ --- $2,094
Allowance for doubtful accounts 687 93 --- 427 353
==========================================================================
$2,696 $ 178 $ --- $ 427 $2,447
==========================================================================
</TABLE>


(A) Uncollectible accounts written off, net of recoveries.


F - 2