Hancock Whitney
HWC
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FORM 10-K
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

(Mark One)

[ X ] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

For the fiscal year ended DECEMBER 31, 1996.

OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

For the transition period from _____________ to ____________ .

Commission file number 0-13089

HANCOCK HOLDING COMPANY
(Exact name of registrant as specified in its charter)


MISSISSIPPI 64-0693170
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification
Number)

ONE HANCOCK PLAZA, GULFPORT, MISSISSIPPI 39501
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code (601) 868-4715

Securities registered pursuant to Section 12(b) of the Act:

NAME OF EACH EXCHANGE ON
TITLE OF EACH CLASS WHICH REGISTERED

NONE NONE

Securities registered pursuant to Section 12(g) of the Act:

COMMON STOCK, $3.33 PAR VALUE
(Title of Class)

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's
knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. Yes X No

Indicate by check mark whether the registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports) and (2) has been subject to such filing
requirements for the past 90 days.
Yes X No

The aggregate market value of the voting stock held by
non-affiliates of the registrant as of January 2, 1997, was
approximately $367,105,000. For purposes of this calculation
only, shares held by non-affiliates are deemed to consist of (a)
shares held by all shareholders other than directors and
executive officers of the registrant plus (b) shares held by
directors and officers as to which beneficial ownership has been
disclaimed.

On December 31, 1996, the registrant had outstanding
10,725,102 shares of common stock for financial statement
purposes.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Registrant's Annual Report to Stockholders
for the year ended December 31, 1996 are incorporated by
reference into Part II of this report.

Portions of the definitive Proxy Statement used in
connection with the Registrant's Annual Meeting of Shareholders
held on February 20, 1997, filed by the Registrant on January 21,
1997, are incorporated by reference into Part III of this report.
CONTENTS


PART I

Item 1. Business 4
Item 2. Properties 38
Item 3. Legal Proceedings 39
Item 4. Submission of Matters to a Vote of Security
Holders 39

PART II

Item 5. Market for the Registrant's Common Stock
and Related Stockholder Matters 40
Item 6. Selected Financial Data 40
Item 7. Management's Discussion and Analysis of
Financial Condition and Results of
Operations 40
Item 8. Financial Statements and Supplementary Data 40
Item 9. Changes in and Disagreements with Accountants
on Accounting and Financial Disclosure 41

PART III

Item 10. Directors and Executive Officers of the
Registrant 41
Item 11. Executive Compensation 41
Item 12. Security Ownership of Certain Beneficial
Owners and Management 41
Item 13. Certain Relationships and Related
Transactions 41

PART IV

Item 14. Exhibits, Financial Statement Schedules and
Reports on Form 8-K 42

PART I

ITEM 1 - BUSINESS

BACKGROUND AND CURRENT OPERATIONS

BACKGROUND

GENERAL:

Hancock Holding Company (the "Company"), organized in 1984
as a bank holding company registered under the Bank Holding
Company Act of 1956, as amended, is headquartered in Gulfport,
Mississippi. The Company operates 80 banking offices and over
100 automated teller machines ("ATM's") in the states of
Mississippi and Louisiana through two wholly-owned bank
subsidiaries, Hancock Bank, Gulfport, Mississippi ("Hancock Bank
MS") and Hancock Bank of Louisiana, Baton Rouge, Louisiana
("Hancock Bank LA"). Hancock Bank MS and Hancock Bank LA are
referred to collectively as the "Banks."

The Banks are community oriented and focus primarily on
offering commercial, consumer and mortgage loans and deposit
services to individuals and small to middle market businesses in
their respective market areas. The Company's operating strategy
is to provide its customers with the financial sophistication and
breadth of products of a regional bank, while successfully
retaining the local appeal and level of service of a community
bank. At December 31, 1996, the Company had total assets of $2.3
billion and employed on a full-time basis 845 persons in
Mississippi and 436 persons in Louisiana.

Hancock Bank MS was originally chartered as Hancock County
Bank in 1899. Since its organization, the strategy of Hancock
Bank MS has been to achieve a dominant market share on the
Mississippi Gulf Coast. Prior to a series of acquisitions begun
in 1985, growth was primarily internal and was accomplished by
concentrating branch expansions in areas of population growth
where no dominant financial institution previously served the
market area. Economic expansion on the Mississippi Gulf Coast
has resulted primarily from growth of military and government-
related facilities, tourism, port facility activities, industrial
complexes and the gaming industry. Hancock Bank MS currently has
the largest market share in each of the four counties in which it
operates: Harrison, Hancock, Jackson and Pearl River. With
assets of $1.4 billion at December 31, 1996, Hancock Bank MS
currently ranks as the fourth largest bank in Mississippi.

In August 1990, the Company formed Hancock Bank LA to assume
the deposit liabilities and acquire the consumer loan portfolio,
corporate credit card portfolio and non-adversely classified
securities portfolio of American Bank and Trust, Baton Rouge,
Louisiana, ("AmBank"), from the Federal Deposit Insurance
Corporation ("FDIC"). Economic expansion in East Baton Rouge
Parish has resulted from growth in state government and related
service industries, educational and medical complexes,
petrochemical industries, port facility activities and
transportation and related industries. With assets of $868
million at December 31, 1996, Hancock Bank LA is the largest bank
in East Baton Rouge Parish.

In November 1996, the Company acquired Community Bancshares,
Inc., Independence, Louisiana which owned 100% of the stock of
Community State Bank (Community). This acquisition expanded the
Baton Rouge market area into the Hammond area where many of the
people who work in Baton Rouge live.

Beginning with the 1985 acquisition of the Pascagoula-Moss
Point Bank ("PMP") in Pascagoula, Mississippi, the Company has
acquired approximately $976.2 million in assets and approximately
$876.5 million in deposit liabilities through selected
acquisitions or purchase and assumption transactions.

RECENT ACQUISITION ACTIVITY:

In August 1991, Hancock Bank MS acquired certain assets and
deposit liabilities of Peoples Federal Savings Association, Bay
St. Louis, Mississippi, from the RTC. As a result of this
transaction, the Bank acquired assets of approximately $39.0
million and deposit liabilities of approximately $38.5 million.

The Company borrowed $18,750,000 from Whitney National Bank,
New Orleans, Louisiana ("Whitney"), to partially fund the
acquisition of Metropolitan National Bank and AmBank in 1990. On
November 28, 1991, the Company sold 1,552,500 shares of its
common stock at $17 per share. This followed a two-for-one stock
split in the form of a 100% stock dividend on October 15, 1991,
and an increase in authorized shares to 20,000,000. The net
proceeds of this sale, after underwriting discount and expenses,
of approximately $24,700,000, were used to pay the principal and
interest on $18,500,000 of principal debt on the Whitney loans
and increase Hancock Bank LA's capital by $5,000,000.

In April 1994, the Company merged Hancock Bank LA with First
State Bank and Trust Company of East Baton Rouge Parish, Baker,
Louisiana ("Baker"). The merger was consummated by the exchange
of all outstanding common stock of Baker in return for 527,235
shares of common stock of the Company. The merger was accounted
for using the pooling-of-interests method; therefore, all prior
years' financial information has been restated.

On January 13, 1995, the Company acquired First Denham
Bancshares, Inc. ("Bancshares") which owned 100% of the stock of
First National Bank of Denham Springs ("Denham"), Denham Springs,
Louisiana. The acquisition was in return for approximately
$4,000,000 cash and 774,098 shares of common stock of the
Company. The acquisition was accounted for using the purchase
method. Bancshares had total assets of approximately
$111,000,000 and stockholders' equity of approximately
$11,300,000 as of December 31, 1994 and net earnings of
approximately $2,600,000 for the year then ended. On August 15,
1996, Denham was merged into Hancock Bank LA.

On February 1, 1995, the Company merged Hancock Bank LA with
Washington Bank & Trust Company, Franklinton, Louisiana
("Washington"). The merger was consummated by the exchange of
all outstanding common stock of Washington in return for 542,650
shares of common stock of the Company. The merger was accounted
for using the pooling-of-interests method; therefore, all prior
years' financial information has been restated. Washington had
total assets of approximately $86,100,000 and stockholders'
equity of approximately $12,400,000 as of December 31, 1994, and
net earnings of approximately $1,300,000 for the year then ended.

In November 1996, the Company acquired Community Bancshares,
Inc., which owned 100% of the stock of Community State Bank
("Community"). This acquisition expanded the Company's market
to the Hammond, Louisiana area, where many of the people who are
employed in East Baton Rouge Parish reside.

On January 17, 1997, the Company acquired Southeast National
Bank, Hammond, Louisiana (Southeast). The acquisition was in
return for approximately $3,700,000 cash and 105,000 shares of
common stock of the Company. The acquisition was accounted for
using the purchase method. Southeast had total assets of
approximately $40,000,000 and stockholders' equity of
approximately $4,000,000 as of December 31, 1996 and net earnings
of approximately $500,000 for the year then ended.

CURRENT OPERATIONS

LOAN PRODUCTION AND CREDIT REVIEW:

The Banks' primary lending focus is to provide commercial,
consumer, leasing and real estate loans to consumers and to small
and middle market businesses in their respective market areas.
The Banks have no concentrations of loans to particular borrowers
or loans to any foreign entities. Each loan officer has Board
approved loan limits on the principal amount of secured and
unsecured loans he or she can approve for a single borrower
without prior approval of a loan committee. All loans, however,
must meet the credit underwriting standards and loan policies of
the Banks.

For Hancock Bank MS, all loans over an individual loan
officer's Board approved lending authority and below a regional
approved limit must be approved by his or her region's loan
committee or by another loan officer with greater lending
authority. Both the regional loan committee and the Bank's
senior loan committee must review and approve any loan for a
borrower whose total indebtedness exceeds the region's approved
limit. Each loan file is reviewed by the Bank's loan operations
quality assurance function, a component of its loan review
system, to ensure proper documentation and asset quality.

For Hancock Bank LA, all loans over an individual loan
officer's Board approved lending authority must be approved by
the Bank's, his or h region's loan committee or by another loan
officer with greater lending authority. Both the regional loan
committee and the Bank's senior loan committee must review and
approve any loan for a borrower whose total indebtedness exceeds
$500,000. Each loan file is reviewed by the Bank's loan
operations quality assurance function, a component of its loan
review system, to ensure proper documentation and asset quality.

LOAN REVIEW AND ASSET QUALITY:

Each Bank's portfolio of loan relationships aggregating
$250,000 or more is annually reviewed by the respective Bank to
identify any deficiencies and to take corrective actions as
necessary. Periodically, selected loan relationships aggregating
less than $250,000 are reviewed. As a result of such reviews,
each Bank places on its Watchlist loans requiring close or
frequent review. All loans classified by a regulator are also
placed on the Watchlist. All Watchlist and past due loans are
reviewed monthly by the Banks' senior lending officers and by the
Banks' Board of Directors.

In addition, all loans to a particular borrower are
reviewed, regardless of classification, each time such borrower
requests a renewal or extension of any loan or requests a new
loan. All lines of credit are reviewed annually before renewal.
The Banks currently have mechanisms in place that allow for at
least an annual review of the financial statements and the
financial condition of all borrowers, except borrowers with
secured installment and residential mortgage loans.

Consumer loans which become 60 days delinquent are reviewed
regularly by management. Generally, a consumer loan which is
delinquent 120 days is in process of collection through
repossession and liquidation of collateral or has been deemed
currently uncollectible. Loans deemed currently uncollectible
are charged-off against the reserve account. As a matter of
policy, loans are placed on a nonaccrual status when the loan is
1) maintained on a cash basis due to the deterioration in the
financial condition of the borrower, 2) payments, in full, of
principal or interest are not expected or 3) the principal or
interest has bee in default for a period of 90 days, unless the
loan is well secured AND in the process of collection.

The Banks follow the standard FDIC loan classification
system. This system provides management with (1) a general view
of the quality of the overall loan portfolio (each branch's loan
portfolio and each commercial loan officer's loan portfolio) and
(2) information on specific loans that may need individual
attention.

The Banks hold nonperforming assets, consisting of real
property, vehicles and other items held for resale, which were
acquired generally through the process of foreclosure. At
December 31, 1996, the book value of nonperforming assets held
for resale was approximately $1.9 million.

SECURITIES PORTFOLIO:

The Banks maintain portfolios of securities consisting
primarily of U.S. Treasury securities, U.S. government agency
issues, mortgage-backed securities, CMOs and tax-exempt
obligations of states and political subdivisions. The portfolios
are designed to enhance liquidity while providing acceptable
rates of return. Therefore, the Banks invest only in high grade
investment quality securities with acceptable yields and
generally with durations of less than 7 years.

The Banks' policies limit investments to securities having a
rating of no less than "Baa" by Moody's Investors' Service, Inc.,
except for certain obligations of Mississippi or Louisiana
counties and municipalities.

DEPOSITS:

The Banks have several programs designed to attract
depository accounts offered to consumers and to small and middle
market businesses at interest rates generally consistent with
market conditions. Additionally, the Banks offer over 100 ATMs:
over 65 ATMs at the 80 banking offices and over 40 free-standing
ATMs at other locations. As members of regional and
international ATM networks such as "PULSE", "PLUS" and "CIRRUS,"
the Banks offer customers access to their depository accounts
from regional, national and international ATM facilities.
Deposit flows are controlled by the Banks primarily through
pricing, and to a certain extent, through promotional activities.
Management believes that the rates it offers, which are posted
weekly on deposit accounts, are generally competitive with or, in
some cases, slightly below other financial institutions in the
Banks' respective market areas.

TRUST SERVICES:

The Banks', through their respective Trust Departments,
offer a full range of trust services on a fee basis. The Banks
act as executor, administrator or guardian in administering
estates. Also provided are investment custodial services for
individuals, businesses and charitable and religious
organizations. In their trust capacities, the Banks provide
investment management services on an agency basis and act as
trustee for pension plans, profit sharing plans, corporate and
municipal bond issues, living trusts, life insurance trusts and
various other types of trusts created by or for individuals,
businesses and charitable and religious organizations. As of
December 31, 1996, the Trust Departments of the Banks had
approximately $1.6 billion of assets under management, of which
$1.0 billion were corporate accounts and $0.6 billion were
personal, employee benefit, estate and other trust accounts.

OPERATING EFFICIENCY STRATEGY:

The primary focus of the Company's operating strategy is to
increase operating income and to reduce operating expense.
Beginning in January of 1988, management has taken steps to
improve operating efficiencies. As a result, employees at
Hancock Bank MS have been reduced from .78 per $1 million in
assets in February 1988 to .59 as of December 31, 1996. Since
its acquisition in August 1990, Hancock Bank LA employees have
been reduced from .97 per $1 million of assets to .50 as of
December 31, 1996. Management annually establishes an employee
to asset goal for each Bank. The Banks also have set an internal
long range goal of at least covering total salary and benefit
costs by fee income. The ratio of fee income to total salary and
benefit costs is $.56 to $1.00 at Hancock Bank MS. Hancock Bank
LA has a higher level of fee income and through December 31,
1996, has achieved a ratio of $.86 to $1.00.

OTHER ACTIVITIES:

Hancock Bank MS has seven subsidiaries through which it
engages in the following activities: providing consumer
financing services; mortgage lending; owning, managing and
maintaining certain real property; providing general insurance
agency services; holding investment securities; marketing credit
life insurance; and providing discount investment brokerage
services. The income of these subsidiaries generally accounts
for less than 10% of the Company's total annual income.

During 1994, the Company began offering alternative
investments through a third party vendor. The Investment Center
is now located in several branch locations in Mississippi and
Louisiana to accommodate the investment needs of customers whose
needs fall outside the traditional commercial bank product line.

Hancock Bank MS also owns approximately 3,700 acres of
timberland in Hancock County, Mississippi, most of which was
acquired through foreclosure in the 1930's. Timber sales and oil
and gas leases on this acreage generate less than 1% of the
Company's annual income.

COMPETITION:

The deregulation of the financial services industry, the
elimination of many previous distinctions between commercial
banks and other financial institutions and legislation enacted in
Mississippi, Louisiana and other states allowing state-wide
branching, multi-bank holding companies and regional interstate
banking has created a highly competitive environment for
commercial banking in the Company's market area. The principal
competitive factors in the markets for deposits and loans are
interest rates paid and charged. The Company also competes
through the efficiency, quality, range of services and products
it provides, convenience of office and ATM locations and office
hours.

In attracting deposits and in its lending activities, the
Company competes generally with other commercial banks, savings
associations, credit unions, mortgage banking firms, consumer
finance companies, securities brokerage firms, mutual funds,
insurance companies and other financial institutions. Many of
these institutions have greater available resources than the
Company.


SUPERVISION AND REGULATION

BANK HOLDING COMPANY REGULATION

GENERAL:

The Company is subject to extensive regulation by the Board
of Governors of the Federal Reserve System (the "Federal
Reserve") pursuant to the Bank Holding Company Act of 1956, as
amended (the "Bank Holding Company Act"). The Company also is
required to file certain reports with, and otherwise comply with
the rules and regulations of, the Securities and Exchange
Commission (the "Commission") under federal securities laws.

FEDERAL REGULATION:

The Bank Holding Company Act generally prohibits the Company
from engaging in activities other than banking, managing or
controlling banks or other permissible subsidiaries. Acquiring
or obtaining control of any company engaged in activities other
than those activities determined by the Federal Reserve to be so
closely related to banking, managing or controlling banks as to
be proper incident thereto is also prohibited. In determining
whether a particular activity is permissible, the Federal Reserve
considers whether the performance of the activity can reasonably
be expected to produce benefits to the public that outweigh
possible adverse effects. For example: making, acquiring or
servicing loans; leasing personal property; providing certain
investment or financial advice; performing certain data
processing services; acting as agent or broker in selling credit
life insurance, and performing certain insurance underwriting
activities have all been determined by regulations of the Federal
Reserve to be permissible activities. The Bank Holding Company
Act does not place territorial limitations on permissible
bank-related activities of bank holding companies. Despite prior
approval, however, the Federal Reserve has the power to order a
holding company or its subsidiaries to terminate any activity or
its control of any subsidiary when it has reasonable cause to
believe that continuation of such activity or control of such
subsidiary constitutes a serious risk to the financial safety,
soundness or stability of any bank subsidiary of that holding
company.

The Bank Holding Company Act requires every bank holding
company to obtain the prior approval of the Federal Reserve: (1)
before it may acquire ownership or control of any voting shares
of any bank if, after such acquisition, such bank holding company
will own or control more than 5% of the voting shares of such
bank, (2) before it or any of its subsidiaries other than a bank
may acquire all of the assets of a bank, or (3) before it may
merge with any other bank holding company. In reviewing a
proposed acquisition, the Federal Reserve considers financial,
managerial and competitive aspects. The future prospects of the
companies and banks concerned and the convenience and needs of
the community to be served must also be considered. The Federal
Reserve also reviews the indebtedness to be incurred by a bank
holding company in connection with the proposed acquisition to
ensure that the holding company can service such indebtedness
without adversely affecting the capital requirements of the
holding company or its subsidiaries. The Bank Holding Company
Act further requires that consummation of approved acquisitions
or mergers must be delayed at least 30 days following the date of
approval. During such 30-day period, complaining parties may
obtain a review of the Federal Reserve's order granting its
approval by filing a petition in the appropriate United States
Court of Appeals petitioning that the order be set aside.

The Federal Reserve has adopted capital adequacy guidelines
for use in its examination and regulation of bank holding
companies. The regulatory capital of a bank holding company
under applicable federal capital adequacy guidelines is
particularly important in the Federal Reserve's evaluation of a
bank holding company and any applications by the bank holding
company to the Federal Reserve. If regulatory capital falls
below minimum guideline levels, a bank holding company or bank
may be denied approval to acquire or establish additional banks
or non-bank businesses or to open additional facilities. In
addition, a financial institution's failure to meet minimum
regulatory capital standards can lead to other penalties,
including termination of deposit insurance or appointment of a
conservator or receiver for the financial institution. There are
two measures of regulatory capital presently applicable to bank
holding companies, (1) risk-based capital and (2) leverage
capital ratios.

The Federal Reserve rates bank holding companies by a
component and composite 1-5 rating system. This system is
designed to help identify institutions which require special
attention. Financial institutions are assigned ratings based on
evaluation and rating of their financial condition and
operations. Components reviewed include capital adequacy, asset
quality, management capability, the quality and level of
earnings, and the adequacy of liquidity. Effective January 1,
1997, a sixth component was added to the rating system -
Sensitivity to market risk. This component addresses primarily
the issue of a bank's sensitivity to interest rate fluctuations.

The leverage ratios adopted by the Federal Reserve require
all but the most highly rated bank holding companies to maintain
Tier 1 Capital at 4% to 5% of total assets. Certain bank holding
companies having a composite 1 rating and not experiencing or
anticipating significant growth may satisfy the Federal Reserve
guidelines by maintaining Tier 1 Capital of at least 3% of total
assets. Tier 1 Capital for bank holding companies includes:
stockholders' equity, minority interest in equity accounts of
consolidated subsidiaries and qualifying perpetual preferred
stock. In addition, Tier 1 Capital excludes goodwill and other
disallowed intangibles. The Company's leverage capital ratio at
December 31, 1996, was 10.37%.

The risk-based capital guidelines are designed to make
regulatory capital requirements more sensitive to differences in
risk profiles among banks and bank holding companies, to account
for off-balance sheet exposure and to minimize disincentives for
holding liquid assets. Under the risk-based capital guidelines,
assets are assigned to one of four risk categories; 0%, 20% 50%
and 100%. As an example, U.S. Treasury securities are assigned
to the 0% risk category while most categories of loans are
assigned to the 100% risk category. A two-step process
determines the risk weight of off-balance sheet items such as
standby letters of credit. First, the amount of the off-balance
sheet item is multiplied by a credit conversion factor of either
0%, 20%, 50% or 100%. The result is then assigned to one of the
four risk categories. At December 31, 1996, the Company's
off-balance sheet items aggregated $253.2 million; however, after
the
credit conversion these items represented $19.1 million of
balance sheet equivalents.

The primary component of risk-based capital is Tier 1
Capital, which is essentially equal to common stockholders'
equity, plus a certain portion of perpetual preferred stock.
Tier 2 Capital, which consists primarily of the excess of any
perpetual preferred stock, mandatory convertible securities,
subordinated debt and general reserves for loan losses, is a
secondary component of risk-based capital. The risk-weighted
asset base is equal to the sum of the aggregate dollar values of
assets and off-balance sheet items in each risk category,
multiplied by the weight assigned to that category. A ratio of
Tier 1 Capital to risk-weighted assets of at least 4% and a ratio
of Total Capital (Tier 1 and Tier 2) to risk-weighted assets of
at least 8% must be maintained by bank holding companies. At
December 31, 1996, the Company's Tier 1 and Total Capital ratios
were 18.03% and 19.02%, respectively.

The prior approval of the Federal Reserve must be obtained
before the Company may acquire substantially all the assets of
any bank, or ownership or control of any voting shares of any
bank, if, after such acquisition, it would own or control,
directly or indirectly, more than 5% of the voting shares of such
bank. In no case, however, may the Federal Reserve approve an
acquisition of any bank located outside Mississippi unless such
acquisition is specifically authorized by the laws of the state
in which the bank to be acquired is located. The banking laws of
Mississippi presently permit out-of-state banking organizations
to acquire Mississippi banking organizations, provided the
out-of-state banking organization's home state grants similar
privileges to banking organizations in Mississippi. This
reciprocity privilege is restricted to banking organizations in
specified geographic regions that encompass the states of
Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana,
Mississippi, Missouri, North Carolina, South Carolina, Tennessee,
Texas, Virginia and West Virginia. In addition, Mississippi
banking organizations are permitted to acquire certain
out-of-state financial institutions. A bank holding company is
additionally prohibited from engaging in non-banking activities,
or acquiring direct or indirect control of more than 5% of the
voting shares of any company engaged in non-banking activities.

With the passage of The Interstate Banking and Branching
Efficiency Act of 1994, adequately capitalized and managed bank
holding companies are permitted to acquire control of banks in
any state, subject to federal regulatory approval, without regard
to whether such a transaction is prohibited by the laws of any
state. Beginning June 1, 1997, federal banking regulators may
approve merger transactions involving banks located in different
states, without regard to laws of any state prohibiting such
transactions; except that, mergers may not be approved with
respect to banks located in states that, before June 1, 1997,
enacted legislation prohibiting mergers by banks located in such
state with out-of-state institutions. Federal banking regulators
may permit an out-of-state bank to open new branches in another
state if such state has enacted legislation permitting interstate
branching. The legislation further provides that a bank holding
company may not, following an interstate acquisition, control
more than 10% of nationwide insured deposits or 30% of deposits
in the relevant state. States have the right to adopt
legislation to lower the 30% limit. Additional provisions
require that interstate activities conform to the Community
Reinvestment Act.

The Company is required to give the Federal Reserve prior
written notice of any purchase or redemption of its outstanding
equity securities if the gross consideration for the purchase or
redemption, when combined with the net consideration paid for all
such purchases or redemptions during the preceding 12 months, is
equal to 10% or more of the Company's consolidated net worth.
The Federal Reserve may disapprove such a transaction if it
determines that the proposal constitutes an unsafe or unsound
practice, would violate any law, regulation, Federal Reserve
order or directive or any condition imposed by, or written
agreement with, the Federal Reserve.

In November 1985, the Federal Reserve adopted its Policy
Statement on Cash Dividends Not Fully Covered by Earnings (the
"Policy Statement"). The Policy Statement sets forth various
guidelines that the Federal Reserve believes that a bank holding
company should follow in establishing its dividend policy. In
general, the Federal Reserve stated that bank holding companies
should pay dividends only out of current earnings. It also
stated that dividends should not be paid unless the prospective
rate of earnings retention by the holding company appears
consistent with its capital needs, asset quality and overall
financial condition.

The activities of the Company are also restricted by the
provisions of the Glass-Steagall Act of 1933 (the "Act"). The
Act prohibits the Company from owning subsidiaries engaged
principally in the issue, floatation, underwriting, public sale
or distribution of securities. Regulators and legislators are
currently reviewing the interpretation, scope and application of
the provisions of the Act. The outcome of the current
examination and the effect of the outcome on the ability of bank
holding companies to engage in securities related activities
cannot be predicted.

The Company is a legal entity separate and distinct from the
Banks. There are various restrictions that limit the ability of
the Banks to finance, pay dividends or otherwise supply funds to
the Company or other affiliates. In addition, subsidiary banks
of holding companies are subject to certain restrictions on any
extension of credit to the bank holding company or any of its
subsidiaries, on investments in the stock or other securities
thereof and on the taking of such stock or securities as
collateral for loans to any borrower. Further, a bank holding
company and its subsidiaries are prohibited from engaging in
certain tie-in arrangements in connection with extensions of
credit, or leases or sales of property or furnishing of services.

BANK REGULATION:

The operations of the Banks are subject to state and federal
statutes applicable to state banks and national banks,
respectively, and the regulations of the Federal Reserve, the
FDIC and the Office of the Comptroller of the Currency ("OCC").
Such statutes and regulations relate to, among other things,
required reserves, investments, loans, mergers and
consolidations, issuance of securities, payment of dividends,
establishment of branches and other aspects of the Banks'
operations.

Hancock Bank MS is subject to regulation and periodic
examinations by the FDIC and the State of Mississippi Department
of Banking and Consumer Finance. Hancock Bank LA is subject to
regulation and periodic examinations by the FDIC and the Office
of Financial Institutions, State of Louisiana. These regulatory
authorities examine such areas as reserves, loan and investment
quality, management policies, procedures and practices and other
aspects of operations. These examinations are designed for the
protection of the Banks' depositors, rather than their
stockholders. In addition to these regular examinations, the
Company and the Banks must furnish periodic reports to their
respective regulatory authorities containing a full and accurate
statement of their affairs.

As a result of the enactment of the Financial Institutions
Reform, Recovery, and Enforcement Act of 1989 ("FIRREA"), a
financial institution insured by the FDIC can be held liable for
any losses incurred by, or reasonably expected to be incurred by,
the FDIC in connection with (1) the default of a commonly
controlled FDIC-insured financial institution or (2) any
assistance provided by the FDIC to a commonly controlled
financial institution in danger of default.

The Banks are members of the FDIC, and their deposits are
insured as provided by law by the Bank Insurance Fund ("BIF").
On December 19, 1991, the Federal Deposit Insurance Corporation
Improvement Act of 1991 ("FDICIA") was enacted. The Federal
Deposit Insurance Act, as amended by Section 302 of FDICIA, calls
for risk-related deposit insurance assessment rates. The risk
classification of an institution will determine its deposit
insurance premium. Assignment to one of three capital groups,
coupled with assignment to one of three supervisory sub-groups,
determines which of the nine risk classifications is appropriate
for an institution.

Effective in the first quarter of 1996, the FDIC lowered
banks' deposit insurance premiums from 4 to 31 cents per hundred
dollars in insured deposits to a rate of 0 to 27 cents. The
Banks have received a risk classification of 1A for assessment
purposes. Total assessments paid to the FDIC amounted to $285
thousand. The Banks paid BIF premiums of 0 cents per hundred
dollars of insured deposits during 1996. The decrease in the
1996 rates resulted in $1.9 million FDIC premium reductions over
the 1995 level of $2.2 million. Premiums for the first and
second quarters of 1997 have remained 0 cents per hundred dollars
of insured deposits. Premiums on OAKAR deposits from the 1991
acquisition of Peoples Federal Savings Association totalled $86
thousand. In addition to the normal premiums paid on OAKAR
deposits, a one-time assessment of $191 thousand was paid.

In general, FDICIA subjects banks and bank holding companies
to significantly increased regulation and supervision. FDICIA
increased the borrowing authority of the FDIC in order to
recapitalize the Bank Insurance Fund, and the future borrowings
are to be repaid by increased assessments on FDIC member banks.
Other significant provisions of FDICIA require a new regulatory
emphasis linking supervision to bank capital levels. Also,
federal banking regulators are required to take prompt
regulatory action with respect to depository institutions that
fall below specified capital levels and to draft non-capital
regulatory measures to assure bank safety.

FDICIA contains a "prompt corrective action" section
intended to resolve problem institutions at the least possible
long-term cost to the deposit insurance funds. Pursuant to this
section, the federal banking agencies are required to prescribe a
leverage limit and a risk-based capital requirement indicating
levels at which institutions will be deemed to be "well
capitalized," "adequately capitalized," "undercapitalized,"
"significantly undercapitalized" and "critically
undercapitalized." In the case of a depository institution that
is "critically undercapitalized" (a term defined to include
institutions which still have positive net worth), the federal
banking regulators are generally required to appoint a
conservator or receiver.

FDICIA further requires regulators to perform annual on-site
bank examinations, places limits on real estate lending and
tightens audit requirements. The new legislation eliminated the
"too big to fail" doctrine, which protects uninsured deposits of
large banks, and restricts the ability of undercapitalized banks
to obtain extended loans from the Federal Reserve Board discount
window. FDICIA also imposes new disclosure requirements
relating to fees charged and interest paid on checking and
deposit accounts. Most of the significant changes brought about
by FDICIA required new regulations.

In addition to regulating capital, the FDIC and the OCC have
broad authority to prevent the development or continuance of
unsafe or unsound banking practices. Pursuant to this authority,
the FDIC and OCC have adopted regulations that restrict
preferential loans and loan amounts to "affiliates" and
"insiders" of banks, require banks to keep information on loans
to major stockholders and executive officers and bar certain
director and officer interlocks between financial institutions.
The FDIC is also authorized to approve mergers, consolidations
and assumption of deposit liability transactions between insured
banks and between insured banks and uninsured banks or
institutions to prevent capital or surplus diminution in such
transactions where the resulting, continuing or assumed bank is
an insured nonmember state bank, like Hancock Bank MS and Hancock
Bank LA.

Although the Hancock Bank MS and Hancock Bank LA are not
members of the Federal Reserve System, they are subject to
Federal Reserve regulations that require the Banks to maintain
reserves against transaction accounts (primarily checking
accounts), money market deposit accounts and nonpersonal time
deposits. Because reserves generally must be maintained in cash
or in noninterest-bearing accounts, the effect of the reserve
requirements is to increase the cost of funds for the Banks. The
Federal Reserve regulations currently require that reserves be
maintained against net transaction accounts in the amount of 3%
of the aggregate of such accounts up to $47,700 million, or, if
the aggregate of such accounts exceeds $47,700 million, $1.302
million plus 10% of the total in excess of $47,700 million. This
regulation is subject to an exemption from reserve requirements
on a limited amount of an institution's transaction accounts.

The foregoing is a brief summary of certain statutes, rules
and regulations affecting the Company and the Banks. It is not
intended to be an exhaustive discussion of all the statutes and
regulations having an impact on the operations of such entities.

EFFECT OF GOVERNMENTAL POLICIES:

The difference between the interest rate paid on deposits
and other borrowings and the interest rate received on loans and
securities will comprise most of a bank's earnings. Due to
recent deregulation of the industry, however, the banking
business is becoming increasingly dependent on the generation of
fee and service charge revenue.

The earnings and growth of a bank will be affected by both
general economic conditions and the monetary and fiscal policy of
the United States Government and its agencies, particularly the
Federal Reserve. The Federal Reserve sets national monetary
policy such as seeking to curb inflation and combat recession.
This is accomplished by its open-market operations in United
States Government securities, adjustments in the amount of
reserves that financial institutions are required to maintain and
adjustments to the discount rates on borrowings and target rates
for federal funds transactions. The actions of the Federal
Reserve in these areas influence the growth of bank loans,
investments and deposits and also affect interest rates on loans
and deposits. The nature and timing of any future changes in
monetary policies and their potential impact on the Company
cannot be predicted.





STATISTICAL INFORMATION

The following tables and other material present certain
statistical information regarding the Company. This information
is not audited and should be read in conjunction with the
Company's consolidated financial statements and the accompanying
notes.

DISTRIBUTION OF ASSETS, LIABILITIES AND STOCKHOLDER'S EQUITY

AND INTEREST RATES AND DIFFERENTIALS


Net interest income, the difference between interest income
and interest expense, is the most significant component of the
Banks earnings. For internal analytical purposes, management
adjusts net interest income to a "taxable equivalent" basis using
a 35% federal tax rate on tax exempt items (primarily interest on
municipal securities and loans).

Another significant statistic in the analysis of net
interest income is the effective interest differential, which is
the difference between the average rate of interest earned on
earning assets and the effective rate paid for all funds,
noninterest-bearing as well as interest-bearing. Since a portion
of the Bank's deposits do not bear interest, such as demand
deposits, the rate paid for all funds is lower than the rate on
interest-bearing liabilities alone. The rate differential for
the years 1996 and 1995 was 5.10%.

Recognizing the importance of interest differential to total
earnings, management places great emphasis on managing interest
rate spreads. Although interest differential is affected by
national, regional, and area economic conditions, including the
level of loan demand and interest rates, there are significant
opportunities to influence interest differential through
appropriate loan and investment policies. These policies are
designed to maximize interest differential while maintaining
sufficient liquidity and availability of funds for purposes of
meeting existing commitments and for investment in loans and
other investment opportunities that may arise.

The following table shows interest income on interest-earning
assets and related average yields earned and interest
expense on interest-bearing liabilities and related average rates
paid for the periods indicated:
<TABLE>
<CAPTION>

































COMPARATIVE AVERAGE BALANCES - YIELDS AND RATES
-----------------------------------------------
YEARS ENDED DECEMBER 31,
--------------------------------------------------------------------------------------------------
1996 1995 1994
--------------------------------- ------------------------------ --------------------------------
Interest Average Interest Average Interest Average
Average Income or Yield or Average Income or Yield Average Income or Yield
Balance Expense Rate Balance Expense or Rate Balance Expense or Rate
(%) (%) (%)

- -------------------------------------------------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C>



ASSETS
Interest-earning
assets:
Investment
securities:
U.S. Treasury $221,120 $13,567 6.14% $257,228 $14,568 5.66% $316,232 $17,168 5.43%
U.S. government
obligations 449,687 34,886 7.76% 493,315 33,726 6.84% 423,555 24,772 5.85%
Municipal
obligations 60,690 5,451 8.98% 57,001 5,426 9.52% 48,194 4,912 10.19%
Other
securities 171,889 6,780 3.94% 87,606 6,231 7.11% 75,956 4,713 6.20%
Federal funds
sold &
securities
purchased
Under agreements
to resell 106,316 5,580 5.25% 99,559 5,820 5.85% 89,341 3,832 4.29%

Interest-bearing
time deposits
with other
banks 1,543 87 5.64% 500 31 6.20% 725 38 5.24%
Net loans
(2)(3) 1,083,165 107,079 9.89% 1,000,907 98,029 9.79% 906,342 82,967 9.15%
Total
interest- --------------------------------------------------------------------------------------------------
earning
assets/
interest
income (1) 2,094,410 173,430 8.28% 1,996,116 163,831 8.21% 1,860,345 138,402 7.44%
Less: Reserve
for loan
losses (17,670) --- (16,532) --- (15,251) ---

Noninterest-
earning assets:
Cash and due
from banks 121,157 --- 104,854 --- 112,931 ---
Property and
equipment 37,185 --- 37,786 --- 34,815 ---
Other assets 50,795 --- 93,302 --- 50,435 ---

- ------------------------------------------------------------------------------------------------------
Total assets $2,285,877 $173,430 7.58% $2,215,526 $163,831 7.39% $2,043,275 $138,402 6.77%
=====================================================================================================
LIABILITIES AND
STOCKHOLDERS'
EQUITY
Interest-bearing
liabilities:
Deposits:
Savings, NOW
and money
market $ 694,017 19,001 2.74% $ 739,091 $ 20,515 2.78% $ 755,888 $ 20,703 2.74%
Time 778,602 41,624 5.35% 717,064 37,097 5.17% 657,587 27,490 4.18%
Federal funds
purchased 11,425 549 4.80% 15,284 863 5.65% 18,622 754 4.05%
Securities sold
under
agreements to
repurchase 79,411 3,465 4.36% 53,924 2,219 4.12% 24,710 718 2.91%
Long-term bonds 1,795 158 8.80% 2,799 203 7.25% 3,656 256 7.00%
Capital notes 7 --- --- 265 0.00% 1,571 76 4.84%
-----------------------------------------------------------------------------------------------------
Total interest-
bearing
liabilities/
interest
expense 1,565,250 64,804 4.14% 1,528,162 61,162 4.00% 1,462,034 49,997 3.42%

Noninterest-
bearing
liabilities:
Demand deposits 472,909 --- --- 439,495 --- --- 393,120 --- ---
Other
liabilities 17,667 --- --- 32,135 --- --- 13,183 --- ---
Stockholders'
equity 230,051 --- --- 215,734 --- --- 174,938 --- ---
-----------------------------------------------------------------------------------------------------
Total
liabilities &
stockholders'
equity $2,285,877 $ 64,804 2.83% $2,215,526 $ 61,162 2.76% $2,043,275 $ 49,997 2.45%
======================================================================================================
Interest-earning
assets $2,094,410 $1,996,116 $1,860,345
Interest-bearing
liabilities 1,565,250 1,528,162 1,462,034
Interest income $173,430 $163,831 $138,402
Interest expense 64,804 61,162 49,997
-------- -------- --------
Interest income/
interest-
earning assets 8.28% 8.21% 7.44%
Interest
expense/interest-
bearing liabilities 4.14% 4.00% 3.42%
Interest spread 4.14% 4.21% 4.02%
Net interest income $108,626 $102,669 $ 88,405
======== ======== ========
Net interest margin 5.19% 5.13% 4.75%

- ----------

</TABLE>

































(1) Includes tax equivalent adjustments to interest income of
$1.9 million, $2.3 million, and $2.1 million in 1996, 1995
and 1994, respectively, using an effective tax rate of 35%.

(2) Interest income includes fees on loans of $4.5 million in
1996, $4.1 million in 1995 and $3.2 million in 1994.

(3) Includes nonaccrual loans. See "Nonperforming Assets."


The following table sets forth, for the periods indicated, a
summary of the changes in interest income on interest-earning
assets and interest expense on interest-bearing liabilities
relating to rate and volume variances. Nonaccrual loans are
included in average amounts of loans and do not bear interest for
purposes of the presentation. Changes that are not solely due to
volume or rate are allocated to volume.































<TABLE>
<CAPTION>



ANALYSIS OF CHANGES IN NET INTEREST INCOME
------------------------------------------
YEARS ENDED DECEMBER 31,
--------------------------------------------------
1996 1995 1994
--------------------------- ------------------------------ ------------------------
VOLUME RATE TOTAL VOLUME RATE TOTAL VOLUME RATE TOTAL
--------------------------- ------------------------------ ------------------------
(Amounts in thousands)

<S> <C> <C> <C> <C> <C> <C> <C> <C> <C>

INTEREST INCOME
Investment securities:
U.S. Treasury $(2,044) $ 1,043 $(1,001) $( 3,327) $ 727 $( 2,600) $ 1,301 $( 994)$ 307
U.S. government obligations (2,984) 4,144 1,160 4,761 4,193 8,954 1,528 (1,630) ( 102)
Municipal obligations (1) 351 ( 326) 25 837 ( 323) 514 463 ( 751) ( 288)
Other securities 5,992 (5,443) 549 827 691 1,518 ( 602) 540 ( 62)
Federal funds sold & securities
purchased under agreements
to resell 395 ( 635) ( 240) 594 1,394 1,988 (1,536) 1,765 229
Interest bearing time deposits
with other banks 65 ( 9) 56 ( 14) 7 ( 7) ( 19) 12 ( 7)
Net Loans 8,053 997 9,050 9,261 5,801 15,062 5,459 (3,136) 2,323
-----------------------------------------------------------------------------------------
Total 9,828 ( 229) 9,599 12,939 12,490 25,429 6,594 (4,194) 2,400
-----------------------------------------------------------------------------------------
INTEREST EXPENSE
Deposits:
Savings, NOW and money
market (1,253) ( 261) (1,514) ( 490) 302 ( 188) 978 359 1,337
Time 3,181 1,346 4,527 3,097 6,510 9,607 ( 212) 133 ( 79)
Federal funds purchased ( 218) ( 96) ( 314) ( 189) 298 109 24 193 217
Securities sold under
agreements to repurchase 1,050 196 1,246 1,202 299 1,501 63 171 234
Long-term bonds ( 73) 28 ( 45) ( 62) 9 ( 53) ( 69)( 25) ( 94)
Capital notes ( 258) --- ( 258) 265 ( 76) 189 12 ( 26) ( 14)
-----------------------------------------------------------------------------------------------
Total 2,429 1,213 3,642 3,823 7,342 11,165 796 805 1,601
---------------------------------------------------------------------------------------------
Increase (decrease) in
net interest income $ 7,399 $(1,442) $ 5,957 $ 9,116 $ 5,148 $ 14,264 $ 5,798 $(4,999) $ 799
=============================================================================================


- ----------
</TABLE>

























(1) Yields on tax-exempt investments have been adjusted to a tax
equivalent basis utilizing a 35% effective tax rate.

(2) Interest earned includes fees on loans of $4.5 million in
1996, $4.1 million in 1995 and $3.2 million in 1994.



RATE SENSITIVITY:

To control interest rate risk, management regularly monitors
the volume of interest sensitive assets compared with interest
sensitive liabilities over specific time intervals. The
Company's interest rate management policy is designed to produce
a stable net interest margin in periods of interest rate
fluctuations. Interest sensitive assets and liabilities are
those that are subject to maturity or repricing within a given
time period. Interest rate risk is monitored, quantified and
managed to produce a 5% or less impact on short-term earnings.

The interest sensitivity gap is the difference between total
interest sensitive assets and liabilities in a given time period.
At December 31, 1996, the Company's cumulative interest
sensitivity gap in the one year interval was (21.75%) as compared
to a cumulative interest sensitivity gap in the one year interval
of (18.44%) at December 31, 1995. The percentage reflects a
higher level of interest sensitive liabilities than assets
repricing within one year. Generally, when rate sensitive
liabilities exceed rate sensitive assets, the net interest margin
is expected to be positively affected during periods of
decreasing interest rates and negatively affected during periods
of increasing rates.

The following tables set forth the Company's interest rate
sensitivity gap at December 31, 1996 and December 31, 1995:
















<TABLE>
<CAPTION>

ANALYSIS OF INTEREST SENSITIVITY AT DECEMBER 31, 1996
-----------------------------------------------------
AFTER THREE
WITHIN THROUGH ONE AFTER FIVE
THREE TWELVE THROUGH YEARS AND
MONTHS MONTHS FIVE YEARS INSENSITIVE TOTAL
--------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>

Net loans $ 302,553 $ 107,128 $ 531,015 $ 233,271 $1,173,967
Securities and time deposits 119,629 94,242 225,752 464,914 904,537
Federal funds 12,000 -- -- -- 12,000
--------------------------------------------------------------------------
Total earning assets $ 434,182 $ 201,370 $ 756,767 $ 698,185 $2,090,504
===========================================================================

20.77% 9.64% 36.20% 33.39% 100.00%

Interest bearing deposits, excluding
CDs greater than $100,000 $ 542,277 $ 285,565 $ 440,733 $ 3,339 $1,271,914
CDs greater than $100,000 97,686 75,521 48,491 -- 221,698
Short-term borrowings 87,609 -- -- -- 87,609
Other borrowings 500 1,050 -- -- 1,550
--------------------------------------------------------------------------
Total interest-bearing funds 728,072 362,136 489,224 3,339 1,582,771
Interest-free funds -- -- -- 507,733 507,733
--------------------------------------------------------------------------
Funds supporting earning assets $ 728,072 $ 362,136 $ 489,224 $ 511,072 $2,090,504
==========================================================================

34.82% 17.33% 23.40% 24.45% 100.00%

Interest sensitivity gap $(293,890) $(160,766) $ 267,543 $ 187,113 --
Cumulative gap $(293,890) $(454,656) $(187,113) -- --
Percent of total earning assets (14.06%) (21.75%) (8.95%) -- --

</TABLE>

<TABLE>
<CAPTION>


ANALYSIS OF INTEREST SENSITIVITY AT DECEMBER 31, 1995
-----------------------------------------------------
AFTER THREE
WITHIN THROUGH ONE AFTER FIVE
THREE TWELVE THROUGH YEARS AND
MONTHS MONTHS FIVE YEARS INSENSITIVE TOTAL
-------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>

Net loans $ 281,636 $ 103,346 $ 429,298 $ 220,697 $1,034,977
Securities and time deposits 181,199 137,057 219,763 311,837 849,856
Federal funds 153,725 -- -- -- 153,725
-------------------------------------------------------------------
Total earning assets $ 616,560 $ 240,403 $ 649,061 $ 532,534 $2,038,558
===================================================================
30.25% 11.79% 31.84% 26.12% 100.00%

Interest bearing deposits, excluding
CDs greater than $100,000 $ 566,967 $ 443,939 $ 234,772 $ 15 $1,245,693
CDs greater than $100,000 73,320 79,031 61,191 -- 213,542
Short-term borrowings 66,585 -- -- -- 66,585
Other borrowings 1,045 1,970 2,100 -- 5,115
Total interest-bearing funds 707,917 524,940 298,063 15 1,530,935
-------------------------------------------------------------------
Interest-free funds -- -- -- 507,623 507,623
-------------------------------------------------------------------
Funds supporting earning assets $ 707,917 $ 524,940 $ 298,063 $ 507,638 $2,038,558
===================================================================
34.73% 25.75% 14.62% 24.90% 100.00%

Interest sensitivity gap $ (91,357) $(284,537) $ 350,998 $ 24,896 --
Cumulative gap $ (91,357) $(375,894) $ (24,896) -- --
Percent of total earning assets (4.48%) (18.44%) (1.22%) -- --

</TABLE>




INCOME TAXES:

The Company had income tax expense of $15.2 million and $13.1
million for the years ended December 31, 1996 and 1995,
respectively. This represents effective tax rates of 32.4% and
32.6% for December 31, 1996 and 1995, respectively.

PERFORMANCE AND EQUITY RATIOS:

The following table sets forth, for the periods indicated, the
percentage of net income to average assets and average
stockholders' equity, the percentage of common stock dividends to
net income and the percentage of average stockholders' equity to
average assets.

YEARS ENDED DECEMBER 31,
--------------------------
1996 1995 1994
-------------------------
Return on average assets (%) 1.38 1.22 1.13
Return on average stockholders'
equity (%) 13.74 12.50 13.22
Dividend payout ratio (%) 28.90 31.45 32.21
Average stockholders' equity to
average assets (%) 10.06 9.74 8.56

SECURITIES PORTFOLIO:

The Company generally purchases securities to be held to
maturity, with a maturity schedule that provides ample liquidity.
Securities classified as held-to-maturity are carried at
amortized cost. Certain securities have been classified as
available-for-sale based on management's internal assessment of
the portfolio considering future liquidity, earning requirements
and capital position. The Company increased its
available-for-sale portfolio during 1995. Generally, securities
with a market risk have been placed in this category.
The December 31, 1996 book value of the held-to-maturity
portfolio
was $804 million and the market value was $807 million. The
available-for-sale portfolio balance was $98 million at December
31, 1996.

The book values of securities classified as available-for-sale
as of December 31, 1996, 1995 and 1994, were as follows (in
thousands):




DECEMBER 31
-------------------------------
1996 1995 1994
-------------------------------
U.S. Treasury securities $ 499 $ 1,493 $ 2
Other U.S. gov. obligations 53,802 61,470 659
Municipal obligations 923 962 997
Other securities --- 544 ---
Mortgage-backed securities 5,373 5,140 ---
CMOs 33,038 34,695 19,385
Equity securities 4,932 4,993 ---
--------------------------------
$ 98,567 $109,297 $ 20,382
================================

The book value, book yield and market value of the debt
securities classified as available-for-sale as of December 31,
1996, by estimated maturity, were as follows (in thousands):

BOOK VALUE YIELD (%) MARKET VALUE
-------------------------------------
Due in one year or less $ 4,029 6.40 $ 3,939
Due after one year through
five years 17,403 6.56 17,149
Due after five years through
ten years 15,908 6.60 15,753
Due after ten years 56,295 6.57 55,822
-------------------------------------
$ 93,635 6.57 $92,663
=====================================

The book value and market values of securities classified as
held-to-maturity as of December 31, 1996, 1995 and 1994 were as
follows (in thousands):


DECEMBER 31
--------------------------------
1996 1995 1994
--------------------------------
U.S. Treasury securities $175,171 $239,892 $280,578
Other U.S. gov. obligations 338,796 317,140 275,209
Municipal obligations 66,367 56,961 58,224
Other securities --- 11,027 15,747
Mortgage-backed securities 87,991 50,427 129,028
CMOs 135,673 63,082 88,807
--------------------------------
$809,998 $738,529 $847,593
================================

The book value, book yield and market value of the
securities classified as held-to-maturity as of December 31,
1996, by contractual maturity, were as follows (in thousands):

BOOK VALUE YIELD (%) MARKET VALUE
-----------------------------------
Due in one year or less $ 99,189 6.60 $ 99,328
Due after one year through
five years 227,023 6.64 227,834
Due after five years through
ten years 249,010 6.70 248,796
Due after ten years 228,776 6.64 230,752
----------------------------------
$803,998 6.65 $806,710
==================================

LOAN PORTFOLIO:

The Banks' primary lending focus is to provide commercial,
consumer and real estate loans to consumers and to small and
middle market businesses in their respective market areas.
Diversification in the loan portfolio is a means of reducing the
risks associated with economic fluctuations. The Banks have no
concentrations of loans to particular borrowers or loans to any
foreign entities.

Loan underwriting standards and loan loss reserve
maintenance further reduce the impact of credit risk to the
Company. Loans are underwritten on the basis of cash flow
capacity and collateral market value. Generally, real estate
mortgage loans are made when the borrower produces sufficient
cash flow capacity and equity in the property to offset
historical market devaluations. The loan loss reserve adequacy
is tested monthly based on historical losses through different
economic cycles and projected future losses specifically
identified.

The following table sets forth, for the periods indicated,
the composition of the loan portfolio of the Company:


















<TABLE>
<CAPTION>
LOAN PORTFOLIO

DECEMBER 31,
----------------------------------------------------------------------
1996 1995 1994 1993 1992
----------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>

Real estate:
Residential mortgages
1-4 family $ 333,581 $ 224,646 $ 214,247 $ 213,216 $ 211,931
Residential mortgages
multifamily 12,769 9,674 7,302 7,124 7,804
Home equity lines 13,000 11,825 11,740 13,147 12,873
Construction and development 71,057 41,602 35,719 24,234 18,454
Nonresidential 168,203 127,027 112,957 119,094 111,504
Commercial, industrial and
other 169,814 176,942 119,997 160,385 157,797
Consumer 372,951 409,608 397,879 366,401 297,401
Lease financing and depository
institutions 16,095 13,811 10,074 6,673 6,079
Political subdivisions 12,142 14,394 12,806 11,668 12,791
Credit card 29,158 32,104 30,794 27,466 26,482
---------------------------------------------------------------
1,198,770 1,061,633 953,515 949,408 863,116
Less, unearned income 24,806 26,656 27,850 26,396 22,393
---------------------------------------------------------------
Net loans $1,173,967 $1,034,977 $ 925,665 $ 923,012 $ 840,723
===============================================================


</TABLE>




Prior to July 1991, a correspondent bank of Hancock Bank MS
issued credit cards under the Bank's name to customers of Hancock
Bank MS and retained the outstanding receivables. In July 1991,
Hancock Bank MS purchased, at par, from its correspondent bank,
certain credit cards with outstanding balances of approximately
$7.8 million and simultaneously transferred, at par, the cards
and balances to Hancock Bank LA. The resulting combined consumer
and corporate credit card portfolio aggregated approximately
$11.5 million with approximately 17,700 cards outstanding. At
December 31, 1996, the portfolio balance had increased to
approximately $20.8 million with approximately 37,000 cards
outstanding.

The following table sets forth, for the periods indicated,
the approximate maturity by type of the loan portfolio of the
Company:

































<TABLE>
<CAPTION>


LOAN MATURITY SCHEDULE

DECEMBER 31, 1996 DECEMBER 31, 1995
---------------------------------------- ------------------------------------------
MATURITY RANGE MATURITY RANGE
---------------------------------------- ------------------------------------------
AFTER ONE AFTER ONE
WITHIN THROUGH AFTER FIVE WITHIN THROUGH AFTER FIVE
ONE YEAR FIVE YEARS YEARS TOTAL ONE YEAR FIVE YEARS YEARS TOTAL
--------------------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C> <C> <C>

Commercial, industrial and
other $ 68,436 $ 77,960 $ 23,418 $ 169,814 $ 70,958 $ 77,897 $ 28,087 $ 176,942
Real estate - construction 44,714 18,994 7,349 71,057 20,227 14,685 6,690 41,602
All other loans 148,232 557,936 251,731 957,899 154,587 454,385 234,117 843,089
---------------------------------------------------------------------------------------
Total loans $261,382 $654,891 $282,498 $1,198,770 $245,772 $546,967 $268,894 $1,061,633
=======================================================================================
</TABLE>

The sensitivity to interest rate changes of that portion of the Company's
loan portfolio that matures after one year is shown below:
<TABLE>
<CAPTION>
LOAN SENSITIVITY TO CHANGES IN INTEREST RATES

DECEMBER 31, DECEMBER 31,
1996 1995
-------------------------
(Amounts in thousands)
<S> <C> <C>

Commercial, industrial, and real estate construction
maturing after one year:
Fixed rate $188,476 $150,111
Floating rate 80,793 80,298
Other loans maturing after one year:
Fixed rate 594,593 559,592
Floating rate 18,781 25,860
----------------------
Total $882,643 $815,861
=====================
</TABLE>

































NONPERFORMING ASSETS:

The following table sets forth nonperforming assets by type
for the periods indicated, consisting of nonaccrual loans,
restructured loans, real estate owned and loans past due 90 days
or more and still accruing:















































<TABLE>

DECEMBER 31,

- -----------------------------------------------------------------------------------------------------------------------
1996 1995 1994 1993 1992

- -----------------------------------------------------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>

Nonaccrual loans:
Real estate $ 753 $ 2,406 $ 1,914 $ 1,888 $ 4,050
Commercial, industrial
and other 169 1,144 525 1,424 399
Consumer 1,298 1,176 1,287 1,322 1,735
Lease financing --- --- --- --- 22
Depository institutions --- --- --- --- ---
Political subdivisions --- --- --- --- ---
Restructured loans 685 611 614 482 194
-------------------------------------------------------------------------------------------
Total nonperforming
loans 2,905 5,337 4,340 5,116 6,400
Acquired real estate
owned 147 140 --- --- ---
Real estate owned 1,728 946 1,001 1,029 1,673
-------------------------------------------------------------------------------------------
Total nonperforming
assets $ 4,780 $ 6,423 $ 5,341 $ 6,145 $ 8,073
===========================================================================================
Loans 90+ days past
due and still
accruing $8,361 $ 4,089 $ 2,692 $ 4,338 $ 7,356
===========================================================================================
Ratios (%):
Nonperforming loans
to net loans 0.71 0.52 0.47 0.55 0.76
Nonperforming assets
to net loans and
real estate owned 0.41 0.62 0.58 0.67 0.96
Nonperforming loans
to average net loans 0.77 0.53 0.48 0.60 0.80
Reserve for loan
losses to
nonperforming loans 681.58 325.86 354.19 299.18 229.41
</TABLE>

The following table sets forth, for the periods indicated, the amount of
interest that would have been recorded on nonaccrual loans had the loans not
been classified as "nonaccrual" as well as the interest that would have been
recorded under the original terms of restructured loans:
<TABLE>
DECEMBER 31,
------------------------------------------------------------------------------------------------
1996 1995 1994 1993 1992
------------------------------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>

Nonaccrual $ 220 $ 463 $ 340 $ 441 $ 603
Restructured 68 60 56 45 17
------------------------------------------------------------------------------------------------
Total $ 288 $ 523 $ 396 $ 486 $ 620
===========================================================================================

</TABLE>















Interest actually received on nonaccrual and restructured
loans was insignificant.

LOAN LOSS, CHARGE-OFF AND RECOVERY EXPENSES:

The following table sets forth, for the periods indicated,
average net loans outstanding, reserve for loan losses, amounts
charged-off and recoveries of loans previously charged-off:










































<TABLE>
<CAPTION>

DECEMBER 31,
-------------------------------------------------------------------------------
1996 1995 1994 1993 1992
-------------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C>

Net loans outstanding at end of period $1,173,967 $1,034,978 $ 925,665 $ 923,012 $ 840,723
================================================================================
Average net loans outstanding $1,083,165 $1,000,907 $ 904,342 $ 847,526 $ 796,018
================================================================================
Balance of reserve for loan losses
at beginning of period $ 17,391 $ 15,372 $ 15,306 $ 14,682 $ 12,805
Loans charged-off:
Real estate 73 210 106 318 766
Commercial 975 636 637 2,218 2,516
Consumer 5,417 4,524 2,706 3,087 3,981
Lease financing 1 13 --- 53 2
Depository institutions --- --- --- --- ---
Political subdivisions --- --- --- --- ---
--------------------------------------------------------------------------------
Total charge-offs 6,466 5,383 3,449 5,676 7,265
--------------------------------------------------------------------------------
Recoveries of loans previously
charged-off:
Real estate 186 15 53 102 85
Commercial 937 971 570 695 430
Consumer 945 839 886 869 648
Lease financing 0 5 8 2 1
Depository institutions --- --- --- --- ---
Political subdivisions --- --- --- --- ---
------------------------------------------------------------------------
Total recoveries 2,068 1,830 1,517 1,668 1,164
------------------------------------------------------------------------
Net charge-offs 4,398 3,553 1,932 4,008 6,101
Provision for loan losses 6,153 4,425 1,998 4,632 7,978
Balance acquired through acquisition 654 1,147 --- --- ---
------------------------------------------------------------------------
Balance of reserve for loan losses
at end of period $ 19,800 $ 17,391 $ 15,372 $ 15,306 $ 14,682
========================================================================
</TABLE>

The following table sets forth, for the periods indicated, certain ratios
related to the Company's charge-offs, reserve for loan losses and outstanding
loans:
<TABLE>

YEARS ENDED DECEMBER 31,
------------------------------------------------
1996 1995 1994 1993 1992

<S> <C> <C> <C> <C> <C>
-------------------------------------------------
Ratios (%):
Net charge-offs to average net loans 0.41 0.35 0.21 0.47 0.77
Net charge-offs to period-end net loans 0.37 0.34 0.21 0.43 0.73
Reserve for loan losses to average net loans 1.83 1.74 1.70 1.81 1.84
Reserve for loan losses to period-end net loans 1.69 1.68 1.66 1.66 1.75
Net charge-offs to loan loss reserve 22.21 20.43 12.57 26.19 41.55
Net charge-offs to loan loss provision 71.47 80.29 96.70 86.53 76.47
</TABLE>

An allocation of the loan loss reserve by major loan category is set forth
in the following table. The allocation is not necessarily indicative of the
category of future losses, and the full reserve at December 31, 1996, is
available to absorb losses occurring in any category of loans.








<TABLE>


DECEMBER 31,
---------------------------------------------------------------------------------------------------
1996 1995 1994 1993 1992
---------------------------------------------------------------------------------------------------
RESERVE % OF RESERVE % OF RESERVE % OF RESERVE % OF RESERVE % OF
FOR LOANS FOR LOANS FOR LOANS FOR LOANS FOR LOANS
LOAN TO TOTAL LOAN TO TOTAL LOAN TO TOTAL LOAN TO TOTAL LOAN TO TOTAL
LOSSES LOANS LOSSES LOANS LOSSES LOANS LOSSES LOANS LOSSES LOANS
---------------------------------------------------------------------------------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>

Real estate $3,000 49.94 $ 2,000 39.08 $1,250 46.06 $1,250 36.69 1,250 42.00
Commercial,
industrial
and other 5,750 16.52 5,250 19.32 5,000 14.98 5,000 18.82 4,750 20.47
Consumer 8,250 31.11 7,500 38.58 6,500 41.73 6,500 38.60 6,250 34.46
Credit card 800 2.43 500 3.02 500 3.23 500 2.89 500 3.07
Unallocated 2,000 --- 2,141 --- 2,122 --- 2,056 --- 1,932 ---
------------------------------------------------------------------------------------------------------
$19,800 100.00 17,391 100.00 $15,372 100.00 $15,306 100.00 $14,682 100.00
======================================================================================================
</TABLE>

DEPOSITS AND OTHER DEBT INSTRUMENTS:

The following table sets forth the distribution of the average deposit
accounts for the periods indicated and the weighted average interest rates
on each category of deposits:








<TABLE>


1996 1995 1994
------------------------------- ------------------------------- -------------------------
PERCENT PERCENT PERCENT
OF OF OF RATE
AMOUNT DEPOSITS RATE (%) AMOUNT DEPOSITS RATE (%) AMOUNT DEPOSITS (%)
------------------------------- ------------------------------- -------------------------
(Amounts in thousands)
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C>

Non-interest bearing
accounts $ 472,909 24.30 --- $ 439,495 23.18 --- $393,120 21.76 ---

NOW accounts 268,391 13.8 2.68 288,947 15.24 2.64 293,347 16.24 2.58
Money market and other
savings accounts 425,626 21.88 2.78 450,144 23.75 2.86 462,541 25.60 2.84
Time deposits 778,602 40.02 5.34 717,064 37.83 5.17 657,587 36.40 4.18
---------------------------------------------------------------------------------------------------
$1,945,528 100.00 $1,895,650 100.00 $1,806,595 100.00
===================================================================================================
</TABLE>























The Banks traditionally price their deposits to position
themselves in the middle of the local market. The Banks' policy
is not to accept brokered deposits.

Time certificates of deposit of $100,000 and over at
December 31, 1996 had maturities as follows:

DECEMBER 31, 1996
-------------------
(Amounts in thousands)

Three months or less $ 97,686
Over three through six months 29,453
Over six through twelve months 46,068
Over twelve months 48,491
---------
Total $221,698
=========

SHORT-TERM BORROWINGS:

The following table sets forth certain information
concerning the Company's short-term borrowings, which consist of
federal funds purchased and securities sold under agreements to
repurchase.

YEARS ENDED DECEMBER 31,
--------------------------
1996 1995 1994
--------------------------
(Amounts in thousands)
Federal funds purchased:
Amount outstanding at
period-end $ 0 $11,300 $29,150
Weighted average interest at
period-end 0.00% 3.12% 2.75%
Maximum amount at any month-end
during period $ 19,725 $16,325 $37,000
Average amount outstanding
during period $ 11,425 $15,284 $18,622
Weighted average interest rate
during period 5.33% 5.65% 4.05%

Securities sold under agreements to repurchase:
Amount outstanding at
period-end $ 87,609 $55,285 $25,146
Weighted average interest at
period-end 4.25% 2.50% 2.50%
Maximum amount at any month
end during-period $156,595 $88,070 $43,096
Average amount outstanding
during period $ 79,411 $53,924 $24,710
Weighted average interest
rate during period 4.26% 4.12% 2.91%


LIQUIDITY:

Liquidity represents an institution's ability to provide
funds to satisfy demands from depositors, borrowers and other
commitments by either converting assets into cash or accessing
new or existing sources of incremental funds. The principal
sources of funds that provide liquidity are customer deposits,
payments of interest and principal on loans, maturities in and
sales of investment securities, earnings and borrowings. At
December 31, 1996, cash and due from banks, securities
available-for-sale, federal funds sold and repurchase agreements
were in excess of 10% of total deposits at December 31, 1996.

The Company depends upon the dividends paid to it from the
Banks as a principal source of funds for its debt service and
dividend requirements. As of December 31, 1996, there was
approximately $85 million available to be dividended to the
Company from the Banks.

CAPITAL RESOURCES:

Risk-based and leverage capital ratios for the Company and
the Banks for the periods indicated are shown in the following
table:
























<TABLE>


RISK-BASED CAPITAL RATIOS TIER 1 LEVERAGE
---------------------------------------------------------------------------------------
TOTAL TIER 1 RATIO
---------------------------------------------------------------------------------------
DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31, DECEMBER 31,
1996 1995 1996 1995 1996 1995
---------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
Hancock Bank
MS 18.62% 17.98% 17.79% 17.18% 10.10% 9.26%
Hancock Bank
LA 19.63 22.35 18.38 21.10 10.54 9.61
Company 19.02 18.64 18.03 17.69 10.37 9.28


</TABLE>






















Risk-based capital requirements are intended to make
regulatory capital more sensitive to risk elements of the
Company. Currently, the Company is required to maintain a
minimum risk-based capital ratio of 8.0%, with not less than 4.0%
in Tier 1 capital. In addition, the Company must maintain a
minimum Tier 1 leverage ratio (Tier 1 capital to total assets) of
at least 3.0% based upon the regulator's latest composite rating
of the institution.

NEW ACCOUNTING STANDARDS:

The Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 125 "Accounting for Transfers
and servicing of Financial Assets and Extinguishments of
Liabilities" which provides revised accounting and reporting
standards for transfers and servicing of financial assets and
extinguishments of liabilities. The Company does not anticipate
that the adoption of this statement in 1997 will have a
significant effect of its financial condition or results of
operations.

IMPACT OF INFLATION:

Unlike most industrial companies, the assets and liabilities
of financial institutions such as the Banks are primarily
monetary in nature. Interest rates, therefore, have a more
significant effect on the Banks' performance than the effect of
general levels of inflation on the price of goods and services.
Interest rates earned and paid by the Banks are affected to a
degree by the rate of inflation, and noninterest income and
expenses can be affected by increasing rates of inflation;
however, the Company believes that the effects of inflation are
generally manageable through asset/liability management.


ITEM 2 - PROPERTIES

The Company's main offices are located at One Hancock Plaza,
Gulfport, Mississippi. The building has fourteen stories, of
which seven are utilized by the Company. The remaining seven
stories are presently leased to outside parties.

The building is leased from the City of Gulfport in
connection with a urban development revenue bond issue with a
present balance of $1,050,000. The lease payments by Hancock
Bank MS, which are equivalent in amount to the payments of
principal and interest on the bonds, are used by the City to make
payments on the bonds. Hancock Bank MS, however, effectively has
ownership of the building since title will revert when all
outstanding bonds have been paid. For this reason, the Company
carries the building as an asset and the bonds as a long term
payable on its balance sheet. The bonds mature at various dates
through 1997.

The following banking offices in Mississippi and Louisiana
are held in fee (number of locations shown in parenthesis):

Albany, LA (1) Hammond, LA (1)
Angie, LA (1) Independence, LA (1)
Baker, LA (1) Long Beach, MS (2)
Baton Rouge, LA (13) Loranger, LA (1)
Bay St. Louis, MS (2) Lyman, MS (1)
Biloxi, MS (3) Moss Point, MS (3)
Bogalusa, LA (1) Mt. Hermon, LA (1)
Denham Springs, LA (4) Ocean Springs, MS (2)
D'Iberville, MS (1) Pascagoula, MS (4)
Escatawpa, MS (1) Pass Christian, MS (1)
Franklinton, LA (1) Picayune, MS (2)
French Settlement, LA (1) Poplarville, MS (1)
Gautier, MS (1) Walker, LA (1)
Gulfport, MS (7) Waveland, MS (1)


The following banking offices in Mississippi and Louisiana
are leased under agreements with unexpired terms of from one to
thirty-four years including renewal options (number of locations
shown in parenthesis):

Baton Rouge, LA (5) Hammond, LA (1)
Bay St. Louis, MS (2) Pascagoula, MS (1)
Biloxi, MS (1) Picayune, MS (2)
Diamondhead, MS (1) Springfield, LA (1)
Gulfport, MS (5) Vancleave, MS (1)

In addition to the above, Hancock Bank MS owns land and
other properties acquired through foreclosures of loans. The
major item is approximately 3,700 acres of timber land in Hancock
County, Mississippi, which Hancock Bank MS acquired by
foreclosure in the 1930's.

ITEM 3 - LEGAL PROCEEDINGS

The Company is party to various legal proceedings arising in
the ordinary course of business. In the opinion of management,
after consultation with outside legal counsel, all such matters
are adequately covered by insurance or, if not so covered, are
not expected to have a material adverse effect on the financial
condition of the Company.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
There were no matters submitted to a vote of security
holders during the quarter ended December 31, 1996.




PART II

ITEM 5 - MARKET FOR THE REGISTRANT'S COMMON STOCK
AND RELATED STOCKHOLDER MATTERS

The information under the caption "Market Information" on
page 6 of the Company's 1996 Annual Report to Stockholders is
incorporated herein by reference.

ITEM 6 - SELECTED FINANCIAL DATA

The information under the caption "Consolidated Summary of
Selected Financial Information" on Page 7 of the Company's 1996
Annual Report to Stockholders is incorporated herein by
reference.

ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The information under the caption "Management's Discussion
and Analysis of Financial Condition and Results of Operations" on
Pages 34 and 35 of the Company's 1996 Annual Report to
Stockholders is incorporated herein by reference.

ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The following consolidated financial statements of the
Company and subsidiaries, and the independent auditors' report,
appearing on Pages 18 through 33 of the Company's 1996 Annual
Report to Stockholders is incorporated herein by reference:

Consolidated Balance Sheets on Page 18
Consolidated Statements of Earnings on Page 19
Consolidated Statements of Stockholders' Equity on Page 20
Consolidated Statements of Cash Flows on Page 21
Notes to Consolidated Financial Statements on Pages 22
through 32
Independent Auditors' Report on Page 33


ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
ON ACCOUNTING AND FINANCIAL DISCLOSURE

There have been no disagreements with the Company's
independent accountants and auditors on any matter of accounting
principles or practices or financial statement disclosure.

PART III

ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

For information concerning this item, see "Election of
Directors" (Pages 3-7) and "Executive Compensation" (Pages 12-18)
in the Proxy Statement for the Annual Meeting of Shareholders
held February 20, 1997, which was filed by the Registrant in
definitive form with the Commission on January 21, 1997 and is
incorporated herein by reference.


ITEM 11 - EXECUTIVE COMPENSATION

For information concerning this item see "Executive
Compensation" (Pages 12-18) in the Proxy Statement for the Annual
Meeting of Shareholders held February 20, 1997, which was filed
by the Registrant in definitive form with the Commission on
January 21, 1997 and is incorporated herein by reference.

ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT

For information concerning this item see "Principal
Shareholders" (Page 10) and "Election of Directors" (Pages 3-7)
in the Proxy Statement for the Annual Meeting of Shareholders
held February 20, 1997, which was filed by the Registrant in
definitive form with the Commission on January 21, 1997 and is
incorporated herein by reference.

ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


For information concerning this item see "Certain
Transactions and Relationships" (Page 18) in the Proxy Statement
for the Annual Meeting of Shareholders held February 20, 1997,
which was filed by the Registrant in definitive form with the
Commission on January 21, 1997 and is incorporated herein by
reference.

PART IV

ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
FORM 8-K

HANCOCK HOLDING COMPANY AND CONSOLIDATED SUBSIDIARIES
(a) 1. AND 2. CONSOLIDATED FINANCIAL STATEMENTS:

The following have been incorporated herein from the
Company's 1996 Annual Report to Stockholders and are incorporated
herein by reference:

- Independent Auditors' Report
- Consolidated Balance Sheets as of December 31, 1996 and
1995
- Consolidated Statements of Earnings for the three years
ended December 31, 1996
- Consolidated Statements of Stockholders' Equity for the
three years ended December 31, 1996
- Consolidated Statements of Cash Flows for the three
years ended December 31, 1996
- Notes to Consolidated Financial Statements for the three
years ended December 31, 1996

All other financial statements and schedules are omitted as
the required information is inapplicable or the required
information is presented in the consolidated financial statements
or related notes.

(a) 3. EXHIBITS:

(2.1) Agreement and Plan of Merger dated May 30, 1985 among
Hancock Holding Company, Hancock Bank and Pascagoula-Moss
Point Bank (filed as Exhibit 2 to the Registrant's Form
8-K dated June 6, 1985 and incorporated herein by
reference).

(2.2) Amendment dated July 9, 1985 to Agreement and Plan of
Merger dated May 30, 1985 among Hancock Holding Company,
Hancock Bank and Pascagoula-Moss Point Bank (filed as
Exhibit 19 to Registrant's Form 10-Q for the quarter
ended June 30, 1985 and incorporated herein by
reference).

(2.3) Stock Purchase Agreement dated February 12, 1990 among
Hancock Holding Company, Metropolitan Corporation and
Metropolitan National Bank (filed as Exhibit 2.3 to
Registrant's Form 10-K for the year ended December 31,
1989 and incorporated herein by reference).

(2.4) Modified Purchase and Assumption Agreement dated August
2, 1990, among Hancock Bank of Louisiana and the Federal
Deposit Insurance Corporation, receiver of American Bank
and Trust Company of Baton Rouge, Louisiana (filed as
Exhibit 2.1 to the Registrant's Form 10-Q for the
quarter ended June 30, 1990 and incorporated herein by
reference).

(2.5) Agreement and Plan of Reorganization dated November 30,
1993 among Hancock Holding Company, Hancock Bank of
Louisiana and First State Bank and Trust Company of East
Baton Rouge Parish, Baker, Louisiana (filed as Exhibit
2.5 to the Registrant's Form 10-K dated December 31,
1993).

(2.6) Agreement and Plan of Reorganization dated July 6, 1994
among Hancock Holding Company and Washington Bancorp,
Franklinton, Louisiana (filed as Exhibit 2 to the
Registrant's Form S-4, Registration Number 33-56505,
dated November 16, 1994).

(2.7) Agreement and Plan of Reorganization dated August 20,
1994 among Hancock Holding Company and First Denham
Bancshares, Inc., Denham Springs, Louisiana (filed as
Exhibit 2 to the Registrant's Form S-4, Registration
Number 33-56285, dated November 2, 1994).

(2.8) Agreement and Plan of Reorganization dated November 15,
1996 among Hancock Holding Company, Hancock Bank of
Louisiana, Community Bancshares, Inc. and Community
State Bank, Hammond Louisiana (filed as Exhibit 2 to the
Registrant's Form S-4, Registration Number 333-11873,
dated September 12, 1996).

(2.9) Agreement and Plan of Reorganization dated January 17,
1997 among Hancock Holding Company, Hancock Bank of
Louisiana and Southeast National Bank, Hammond,
Louisiana (filed as Exhibit 2 to the Registrant's Form
S-4, Registration Number 333-14223, dated October 16,
1996).

(3.1) Amended and Restated Articles of Incorporation dated
November 8, 1990 (filed as Exhibit 3.1 to the
Registrant's Form 10-K for the year ended December 31,
1990 and incorporated herein by reference).

(3.2) Amended and Restated Bylaws dated November 8, 1990
(filed as Exhibit 3.2 to the Registrant's Form 10-K for
the year ended December 31, 1990 and incorporated herein
by reference).

(3.3) Articles of Amendment to the Articles of Incorporation
of Hancock Holding Company, dated October 16, 1991
(filed as Exhibit 4.1 to the Registrant's Form 10-Q for
the quarter ended September 30, 1991).

(3.4) Articles of Correction, filed with Mississippi Secretary
of State on November 15, 1991 (filed as Exhibit 4.2 to
the Registrant's Form 10-Q for the quarter ended
September 30, 1991).

(3.5) Articles of Amendment to the Articles of Incorporation
of Hancock Holding Company, adopted February 13, 1992
(filed as Exhibit 3.5 to the Registrant's Form 10-K for
the year ended December 31, 1992 and incorporated herein
by reference).

(3.6) Articles of Correction, filed with Mississippi Secretary
of State on March 2, 1992 (filed as Exhibit 3.6 to the
Registrant's Form 10-K for the year ended December 31,
1992 and incorporated herein by reference).

(3.7) Articles of Amendment to the Articles of Incorporation
adopted February 20, 1997 (filed herewith).

(4.1) Specimen stock certificate (reflecting change in par
value from $10.00 to $3.33, effective March 6, 1989)
(filed as Exhibit 4.1 to the Registrant's Form 10-Q for
the quarter ended March 31, 1989 and incorporated herein
by reference).

(4.2) By executing this Form 10-K, the Registrant hereby
agrees to deliver to the Commission upon request copies
of instruments defining the rights of holders of
long-term debt of the Registrant or its consolidated
subsidiaries or its unconsolidated subsidiaries for
which financial statements are required to be filed,
where the total amount of such securities authorized
thereunder does not exceed 10 percent of the total
assets of the Registrant and its subsidiaries on a
consolidated basis.

(10.1) 1996 Long Term Incentive Plan (filed as Exhibit 10.1 to
the Registrant's Form 10-K for the year ended December
31, 1995, and incorporated herein by reference).

(10.2) Description of Hancock Bank Executive Supplemental
Reimbursement Plan, as amended (provided on page 17 of
the Registrant's definitive proxy statement for its
annual shareholders' meeting on February 20, 1997 filed
with the Registrant's definitive proxy materials on
January 21, 1997 and incorporated herein by reference).

(10.3) Description of Hancock Bank Automobile Plan (provided on
page 17 of the Registrant's definitive proxy statement
for its annual shareholders' meeting on February 20,
1997 filed with the Registrant's definitive proxy
materials on January 21, 1997 and incorporated herein by
reference).

(10.4) Description of Deferred Compensation Arrangement for
Directors (provided on pages 12-18 of the Registrant's
definitive proxy statement for its annual shareholders'
meeting on February 20, 1997 filed with the Registrant's
definitive proxy materials on January 21, 1997 and
incorporated herein by reference).

(10.5) Site Lease Agreement between Hancock Bank and City of
Gulfport, Mississippi dated as of March 1, 1989 (filed
as Exhibit 10.4 to the Registrant's Form 10-K for the
year ended December 31, 1989 and incorporated herein by
reference).

(10.6) Project Lease Agreement between Hancock Bank and City of
Gulfport, Mississippi dated as of March 1, 1989 (filed
as Exhibit 10.5 to the Registrant's Form 10-K for the
year ended December 31, 1989 and incorporated herein by
reference).

(10.7) Deed of Trust dated as of March 1, 1989 from Hancock
Bank to Deposit Guaranty National Bank as trustee (filed
as Exhibit 10.6 to the Registrant's Form 10-K for the
year ended December 31, 1989 and incorporated herein by
reference).

(10.8) Trust Indenture between City of Gulfport, Mississippi
and Deposit Guaranty National Bank dated as of March 1,
1989 (filed as Exhibit 10.7 to the Registrant's Form 10-K
for the year ended December 31, 1989 and incorporated
herein by reference).

(10.9) Guaranty Agreement dated as of March 1, 1989 from
Hancock Bank to Deposit Guaranty National Bank as
trustee (filed as Exhibit 10.8 to the Registrant's Form
10-K for the year ended December 31, 1989 and
incorporated herein by reference).

(10.10) Bond Purchase Agreement dated as of February 23, 1989
among Hancock Bank, J. C. Bradford & Co. and City of
Gulfport, Mississippi (filed as Exhibit 10.9 to the
Registrant's Form 10-K for the year ended December 31,
1989 and incorporated herein by reference).

(13) Annual Report to Stockholders for year ending December
31, 1996 (furnished for the information of the
Commission only and not deemed "filed" except for those
portions which are specifically incorporated herein by
reference).

(21) Proxy Statement for the Registrant's Annual Meeting of
Shareholders on February 20, 1997 (deemed "filed" for
the purposes of this Form 10-K only for those portions
which are specifically incorporated herein by
reference).

(22) Subsidiaries of the Registrant.

(27) Selected Financial Data

JURISDICTION HOLDER OF
NAME OF INCORPORATION OUTSTANDING STOCK (1)
- -----------------------------------------------------------------
Hancock Bank Mississippi Hancock Holding Company
Hancock Bank of
Louisiana Louisiana Hancock Holding Company
Hancock Bank
Securities Mississippi Hancock Bank
Corporation
Hancock Insurance
Agency Mississippi Hancock Bank
Hancock Investment
Services, Inc. Mississippi Hancock Bank
Town Properties,
Inc. Mississippi Hancock Bank
The Gulfport
Building, Inc. Mississippi Hancock Bank
of Mississippi
Harrison Financial
Services, Inc. Mississippi Hancock Bank
Hancock Mortgage
Corporation Mississippi Hancock Bank and
Hancock Securities Corp.
Harrison Life
Insurance Company Mississippi 79% owned by Hancock Bank

(1) All are 100% owned except as indicated.

(23) Consent of Independent Accountants.

(b) Reports on Form 8-K: No reports on Form 8-k were filed
during the last quarter of the period covered by this report.

(c) The response to this portion of Item 14 is submitted as a
separate section of this report.

(d) Not applicable.

(27) Selected Financial Data
SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of
the Securities Exchange Act of 1934, the Registrant has duly
caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

HANCOCK HOLDING COMPANY

DATE MARCH 25, 1997 /S/ LEO W. SEAL, JR.
By Leo W. Seal, Jr., President

Pursuant to the requirements of the Securities Exchange
Act of 1934, this report has been signed below by the following
persons on behalf of the Registrant and in the capacities and on
the dates indicated.


/S/ LEO W. SEAL, JR. President and Director March 25, 1997
Leo W. Seal, Jr. (Chief Executive Officer)


/S/ JOSEPH F. BOARDMAN, JR. Director, March 25, 1997
Joseph F. Boardman, Jr. Chairman of the Board


/S/ THOMAS W. MILNER, JR. Director March 25, 1997
Thomas W. Milner, Jr.


/S/ GEORGE A. SCHLOEGEL Director, March 25, 1997
George A. Schloegel Vice-Chairman of the Board


/S/ DR. HOMER C. MOODY, JR. Director March 25, 1997
Dr. Homer C. Moody, Jr.


/S/ JAMES B. ESTABROOK, JR. Director March 25, 1997
James B. Estabrook, Jr.


/S/ CHARLES H. JOHNSON Director March 25, 1997
Charles H. Johnson


/S/ L. A. KOENENN, JR. Director March 25, 1997
L. A. Koenenn, Jr.


/S/ VICTOR MAVAR Director March 25, 1997
Victor Mavar

/S/ C. STANLEY BAILEY Chief Financial March 25, 1997
C. Stanley Bailey Officer