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Smith & Hawken® promotes its products primarily through catalogs. Costs related to the production, printing and distribution of catalogs are expensed over the expected sales life of the related catalog: four weeks for consumer catalogs and 52 weeks for trade catalogs. Other advertising costs, such as Internet, radio and print, are expensed as incurred. The costs deferred at June 27, 2009, June 28, 2008 and September 30, 2008 were $0.8 million, $0.9 million and $0.6 million, respectively.
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