ServiceNow (NOW) - P/B ratio

P/B ratio as of February 2026 : 10.2

According to ServiceNow's latest financial reports the company has a price-to-book ratio of 9.06972.
The price-to-book ratio is a way to measure how much the stock market thinks a company is worth compared to how much the company says its assets are worth on paper.

ServiceNow - P/B ratio (from 2012 to 2025)

P/B ratio by year

Year	P/B ratio	Change
2025-12-31	13.5	-41.65%
2024-12-31	23.2	22.26%
2023-12-31	19.0	21.85%
2022-12-31	15.6	-55.42%
2021-12-31	35.0	-7.74%
2020-12-31	37.9	50.75%
2019-12-31	25.1	-12.93%
2018-12-31	28.9	-0.16%
2017-12-31	28.9	-9.33%
2016-12-31	31.9	29.88%
2015-12-31	24.6	3.76%
2014-12-31	23.7	18.68%
2013-12-31	19.9	27.89%
2012-12-31	15.6
2011-12-31	N/A

P/B ratio for similar companies or competitors

Company	P/B ratio	P/B ratio differencediff.	Country
Microsoft MSFT	8.38	-17.56%	🇺🇸 USA
IBM IBM	9.53	-6.25%	🇺🇸 USA
HP HPQ	-51.1	-602.37%	🇺🇸 USA
QUALCOMM QCOM	7.30	-28.18%	🇺🇸 USA
Fair Isaac (FICO) FICO	-18.1	-277.72%	🇺🇸 USA

What is the market capitalization of a company?

The market capitalization sometimes referred as Marketcap, is the value of a publicly listed company.
In most cases it can be easily calculated by multiplying the share price with the amount of outstanding shares.

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