Target
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Target - 10-Q quarterly report FY


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

--------------------

FORM 10-Q



QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934.

For the quarterly period ended May 4, 1996
----------------



Commission file number 1-6049
--------



Dayton Hudson Corporation
- --------------------------------------------------------------------------------
(Exact name of registrant as specified in its charter)


Minnesota 41-0215170
- --------------------------------------------------------------------------------
(State of incorporation or organization) (I.R.S. Employer Identification No.)


777 Nicollet Mall Minneapolis, Minnesota 55402 - 2055
- --------------------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code (612) 370-6948
- --------------------------------------------------------------------------------


None
- --------------------------------------------------------------------------------
Former name, former address and former fiscal year, if changed since last
report.



The registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and
(2) has been subject to such filing requirements for the past 90 days.

The number of shares outstanding of common stock as of May 4, 1996 was
72,083,978.
DAYTON HUDSON CORPORATION AND SUBSIDIARIES

TABLE OF CONTENTS


PAGE NO.

PART I FINANCIAL INFORMATION:

ITEM 1 - FINANCIAL STATEMENTS

Condensed Consolidated Results of Operations for the Three 1
Months and Twelve Months ended May 4, 1996 and April 29, 1995

Condensed Consolidated Statements of Financial Position at 2
May 4, 1996, February 3, 1996 and April 29, 1995

Condensed Consolidated Statements of Cash Flows for the Three 3
Months ended May 4, 1996 and April 29, 1995

Notes to Condensed Consolidated Financial Statements 4

ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS 5-8
AND FINANCIAL CONDITION


PART II OTHER INFORMATION:

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS 9

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K 10

Signatures 11

Exhibit Index 12
PART I. FINANCIAL INFORMATION


<TABLE>
<CAPTION>
CONDENSED CONSOLIDATED Dayton Hudson Corporation
RESULTS OF OPERATIONS and Subsidiaries

(Millions of Dollars, Except per share data) Three Months Ended Twelve Months Ended
- -------------------------------------------------------------------------------------------------
MAY 4, April 29, MAY 4, April 29,
(Unaudited) 1996 1995 1996* 1995
- -------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
REVENUES $5,380 $4,757 $24,139 $21,603
COSTS AND EXPENSES
Cost of retail sales, buying and occupancy 3,949 3,504 17,972 15,887
Selling, publicity and administrative 985 889 4,139 3,687
Depreciation and amortization 157 144 607 559
Interest expense, net 109 107 444 427
Taxes other than income taxes 112 95 426 375
- -------------------------------------------------------------------------------------------------
Total Costs and Expenses 5,312 4,739 23,588 20,935
- -------------------------------------------------------------------------------------------------
Earnings Before Income Taxes 68 18 551 668
Provision for Income Taxes 27 7 210 262
- -------------------------------------------------------------------------------------------------
NET EARNINGS $ 41 $ 11 $ 341 $ 406
=================================================================================================

PRIMARY EARNINGS PER SHARE $ 0.50 $ 0.10 $ 4.43 $ 5.38
FULLY DILUTED EARNINGS PER SHARE $ 0.49 $ 0.10 $ 4.27 $ 5.16
=================================================================================================

DIVIDENDS DECLARED PER COMMON SHARE $ 0.44 $ 0.44 $ 1.76 $ 1.70
AVERAGE COMMON SHARES OUTSTANDING (Millions):
Primary 72.6 72.1 72.4 72.0
Fully Diluted 76.8 76.3 76.5 76.2
=================================================================================================
</TABLE>
*Consisted of 53 weeks.
See accompanying Notes to Condensed Consolidated Financial Statements.


1
CONDENSED CONSOLIDATED STATEMENTS                      Dayton Hudson Corporation
OF FINANCIAL POSITION and Subsidiaries

<TABLE>
<CAPTION>

MAY 4, February 3, April 29,
(Millions of Dollars) 1996 1996* 1995
- --------------------------------------------------------------------------------
<S> <C> <C> <C>
ASSETS (UNAUDITED) (Unaudited)
CURRENT ASSETS
Cash and cash equivalents $ 230 $ 175 $ 187
Accounts receivable 1,383 1,510 1,610
Merchandise inventories 3,175 3,018 3,031
Other 217 252 171
- --------------------------------------------------------------------------------
Total Current Assets 5,005 4,955 4,999
PROPERTY AND EQUIPMENT 10,389 10,224 9,288
Accumulated depreciation (3,006) (2,930) (2,700)
------- ------- -------
Property and Equipment, net 7,383 7,294 6,588
OTHER 397 321 353
- -------------------------------------------------------------------------------
TOTAL ASSETS $12,785 $12,570 $11,940
===============================================================================

LIABILITIES AND SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES
Current portion of long-term debt and
notes payable $ 362 $ 182 $ 247
Accounts Payable 2,080 2,247 1,921
Other 1,104 1,094 1,040
- -------------------------------------------------------------------------------
Total Current Liabilities 3,546 3,523 3,208
LONG-TERM DEBT 5,125 4,959 4,922
DEFERRED INCOME TAXES AND OTHER 628 623 583
CONVERTIBLE PREFERRED STOCK, NET 51 62 50
SHAREHOLDERS' INVESTMENT 3,435 3,403 3,177
- -------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS'
INVESTMENT $12,785 $12,570 $11,940
===============================================================================

COMMON SHARES OUTSTANDING (Millions) 72.1 72.0 71.8
===============================================================================
</TABLE>
* The February 3, 1996 Consolidated Statement of Financial Position is
condensed from the audited financial statement.

See accompanying Notes to Condensed Consolidated Financial Statements.


2
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
STATEMENTS OF CASH FLOWS and Subsidiaries

<TABLE>
<CAPTION>

(Millions of Dollars) Three Months Ended
- ------------------------------------------------------------------------------
MAY 4, April 29,
(Unaudited) 1996 1995
- ------------------------------------------------------------------------------
<S> <C> <C>
OPERATING ACTIVITIES
Net earnings $ 41 $ 11
Reconciliation to cash flow:
Depreciation and amortization 157 144
Deferred tax provision (28) (4)
Other non-cash items affecting earnings 44 23
Changes in operating accounts providing/(requiring) cash:
Accounts receivable 127 200
Merchandise inventories (157) (254)
Accounts payable (167) (40)
Other 74 (130)
- ------------------------------------------------------------------------------
Cash Flow Provided / (Required) by Operations 91 (50)
==============================================================================

INVESTING ACTIVITIES
Expenditures for property and equipment, net (350) (347)
- ------------------------------------------------------------------------------
Cash Flow Required for Investing Activities (350) (347)
- ------------------------------------------------------------------------------
Net Financing Requirements (259) (397)
==============================================================================

FINANCING ACTIVITIES
Increase in notes payable, net 131 340
Additions to long-term debt 300 150
Reductions of long-term debt (85) (17)
Dividends paid (37) (37)
Other 5 1
- ------------------------------------------------------------------------------
Cash Flow Provided for Financing Activities 314 437
==============================================================================

Net Increase in Cash and Cash Equivalents 55 40

Cash and Cash Equivalents at Beginning of Period 175 147
- ------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD $ 230 $ 187
==============================================================================
</TABLE>

Amounts in this statement are presented on a cash basis and therefore may differ
from those shown elsewhere in this 10-Q report. Cash paid for income taxes was
$95 million and $127 million for the first three months of 1996 and 1995,
respectively. Cash paid for interest (including interest capitalized) in the
first three months of 1996 and 1995 was $69 million and $64 million,
respectively.

See accompanying Notes to Condensed Consolidated Financial Statements.

3
NOTES TO CONDENSED CONSOLIDATED                        Dayton Hudson Corporation
FINANCIAL STATEMENTS and Subsidiaries


ACCOUNTING POLICIES

The accompanying condensed consolidated financial statements should be read in
conjunction with the financial statement disclosures contained in the
Corporation's 1995 Annual Shareholders' Report throughout pages 23-34. As
explained on page 33 of the Annual Report, the same accounting policies are
followed in preparing quarterly financial data as are followed in preparing
annual data. In the opinion of management, all adjustments necessary for a fair
presentation of quarterly operating results are reflected herein and are of a
normal, recurring nature.

Due to the seasonal nature of the retail industry, earnings for periods which
exclude the Holiday season are not indicative of the operating results that may
be expected for the full fiscal year.

PER SHARE DATA

Primary earnings per share equals net earnings, less dividend requirements on
ESOP preferred stock, divided by the average number of common shares and common
share equivalents outstanding during the period. Fully diluted earnings per
share assumes conversion of the ESOP preferred stock into common stock. Net
earnings are also adjusted for the additional expense required to fund the ESOP
debt service, which results from the assumed replacement of the ESOP preferred
dividends with common stock dividends. References to earnings per share relate
to fully diluted earnings per share.

PROPERTY AND EQUIPMENT

During first quarter 1996, the Corporation adopted Statement of Financial
Accounting Standard No. 121, "Accounting for the Impairment of Long-Lived Assets
and for Long-Lived Assets to be Disposed Of." The impairment loss recorded upon
adoption was not significant to the Corporation's results of operations or
financial condition taken as a whole.

LONG-TERM DEBT

During the first quarter of 1996, the Corporation issued $300 million of long-
term debt at 6.4%, maturing in 2003. The proceeds from the issuance were used
for general corporate purposes. Also during first quarter, the Corporation
purchased $30 million of 9.875% sinking fund debentures, due June 1, 2017, for
approximately $32 million and recorded a one-time charge of $2 million ($.02 per
share) related to the transaction. The replacement of this debt with lower
interest rate financing will result in future interest expense savings.

LINES OF CREDIT

During first quarter, the Corporation renegotiated the committed credit
agreements to extend the term and increase the total lines of credit from $1.4
billion to $1.6 billion, of which $800 million matures in 1997 and $800 million
matures in 2001. The committed credit agreements, which support our commercial
paper program, had no balances outstanding during the quarter.

RECLASSIFICATIONS

Certain prior year amounts have been reclassified to conform to the current-year
presentation.

4
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF OPERATIONS AND FINANCIAL CONDITION
FIRST QUARTER 1996



ANALYSIS OF OPERATIONS

First quarter 1996 net earnings were $41 million, or $.49 per share, compared
with net earnings of $11 million, or $.10 per share, for the same period last
year. The improvement in first quarter net earnings is primarily due to very
strong sales and earnings performance at Target combined with a rebound in
profitability at Mervyn's, as well as operating expense savings associated with
our corporation-wide cost reduction initiatives.


The following table reflects the significant components of the year-over-year
change in earnings per share:
<TABLE>
<CAPTION>
First Quarter
---------------------------------------------------
<S> <C>
1995 Earnings Per Share $ .10

Changes in earnings per share due to:
Gross margin rate .09
Operating expense rate .48
Start-up expense (.06)
Interest expense, net (.02)
Corporate and other expense, net (.10)
---------------------------------------------------

1996 Earnings Per Share $ .49
===================================================
</TABLE>

Strong growth at Target, our lowest margin and expense rate division, continues
to impact our business mix. As a result, the Corporation's overall revenue
growth and total operating expense rate were favorably affected, while the
gross margin rate was unfavorably affected. If the sales mix between divisions
had remained constant with first quarter 1995, the gross margin rate variance
would have been $.10 more favorable and the operating expense rate would have
been $.14 less favorable.

The overall gross margin rate favorability to prior year is the result of gross
margin improvement at all three divisions offset by Target's growing influence
on the Corporation's overall margin structure. The overall operating expense
rate improvement reflects significant improvement at Mervyn's, strong sales
leveraging and reduced marketing expense at Target, and Target's increasing
influence on the expense rate structure of the Corporation, partially offset by
increased store expenses at DSD.


Revenues
- --------

Total revenues increased 13% in the first quarter, while comparable-store
revenues (revenues from stores open longer than a year) rose 7%.


5
Revenues by business segment were as follows:
<TABLE>
<CAPTION>

First Quarter Percentage Change
----------------- -------------------
MAY 4, April 29, All Comparable
(Millions of Dollars) 1996 1995 Stores Stores
------ -------- ------ ----------
<S> <C> <C> <C> <C>
Target $3,723 $3,157 18% 9%
Mervyn's 967 914 6 3
DSD 690 686 - (1)
------ ------ -- --
Total $5,380 $4,757 13% 7%
====== ====== == ==
</TABLE>

Target's increase in revenues over the prior year reflects the strength of base-
business sales, new-store expansion, and increased sales, finance-charge
revenues and late-fee revenues associated with the continued growth of the
Target Guest Card. Mervyn's total and comparable-store revenue increases in
first quarter were primarily due to new store growth and improved sales results,
reflecting positive guest response to the strategy changes implemented during
the later half of 1995. As anticipated, DSD's total revenues were flat to last
year and comparable-store revenues declined slightly due to fewer promotional
event days associated with its new strategy, partially offset by increased sales
in better merchandise categories.

OPERATING PROFIT

First quarter 1996 operating profit increased 47% over the prior year. Operating
profit is LIFO earnings from operations before corporate expense, interest and
income taxes.

Operating profit by business segment was as follows:
<TABLE>
<CAPTION>

Three Months Ended
-----------------------------
MAY 4, April 29, Percentage
(Millions of Dollars) 1996 1995 Change
----- -------- ----------
<S> <C> <C> <C>
Target $ 133 $ 97 37%
Mervyn's 39 1 100+
DSD 28 38 (26)
----- ----- ---
Total $ 200 $ 136 47%
===== ===== ===
</TABLE>

Operating profit reflects a reduction of finance-charge revenues as well as a
reduction of bad debt expense related to the sale of securitized accounts
receivable. The net reduction to operating profit by business segment was $(1)
million, $(3) million and $(2) million for Target, Mervyn's and DSD,
respectively, for the three months ended May 4, 1996. The total reduction of
$(6) million was offset by comparable interest expense savings due to the
replacement of debt with the securitization proceeds. There was no reduction
for the three months ended April 29, 1995.


6
TARGET'S first quarter operating profit increased 37% over the same period last
year, reflecting a 9% comparable-store revenue growth, as well as gross margin
rate and operating expense rate improvements. Target's first quarter gross
margin rate improved primarily due to markdown rate favorability while the
operating expense rate was favorable due to strong sales leveraging and reduced
marketing expenses. In first quarter 1996, Target realized approximately 10% of
the $50 million annualized cost savings identified as part of its broad-based
cost reduction program. Looking forward, Target's gross margin rate is expected
to remain reasonably stable and its operating expense rate should continue to
show improvement over prior year, reflecting strong expense control as well as
the annualization of higher store payroll costs.

MERVYN'S operating profit for the quarter increased to $39 million from $1
million for the first quarter last year. Mervyn's gross margin rate increased
significantly over the prior year, due to higher markup and lower clearance
markdowns, partially offset by higher promotional markdowns, consistent with its
intensified promotional strategy implemented in 1995. As a result of its $100
million cost reduction program, Mervyn's realized substantial improvement in its
operating expense rate in first quarter 1996 as a result of cost reductions
primarily in the areas of stores, marketing and headquarters. Mervyn's is
expected to continue to achieve operating profit improvement through gross
margin rate favorability, particularly during the second quarter despite
expected negative comparable-store sales, and further realization of operating
expense savings throughout the year.

DSD'S first quarter operating profit declined, as expected, to $28 million from
$38 million in the prior year. The gross margin rate increased, reflecting
lower promotional markdowns, in line with its new strategy. The operating
expense rate was unfavorable to prior year due to lower sales leveraging and
higher store expenses related to increased staffing to improve guest service.
DSD's second quarter operating profit is expected to be below last year,
reflecting slightly negative comparable-sales and an unfavorable operating
expense rate partially offset by a gross margin rate improvement. As a result
of its new strategy, DSD's profitability is expected to improve in the second
half of the year.


Other Performance Factors
- -------------------------

The last-in, first-out (LIFO) provision, included in cost of retail sales, was
zero for both first quarter 1996 and 1995. The cumulative LIFO provision was
$77 million at May 4, 1996 and February 3, 1996, and $60 million at April 29,
1995.

Net interest expense for the quarter increased $2 million over last year, as
higher average debt balances were partially offset by lower average portfolio
interest rates and interest savings related to the replacement of debt with the
proceeds from the sale of securitized accounts receivable. Higher average debt
balances and lower average portfolio interest rates are expected to continue
throughout the remainder of the year.

The estimated annual effective income tax rate is 39.5% for 1996, unchanged from
the first quarter 1995 estimated annual rate.


7
ANALYSIS OF FINANCIAL CONDITION

Our financial condition remains strong. The ratio of debt to total
capitalization attributable to our retail operations, was 56% at the end of
first quarter 1996, compared with 54% a year ago and 53% at year end. We expect
to maintain a year end debt ratio of 45% to 55% for our retail operations,
however due to the seasonality of our business, quarterly comparisons will
fluctuate and may fall outside of this range.

At May 4, 1996, working capital was $1,459 million, down 19% compared to a year
ago, principally due to the decrease in accounts receivable of $227 million from
first quarter 1995. The decrease in accounts receivable reflects $173 million
in growth offset by a $400 million reduction related to the securitized accounts
receivable sold in September 1995. The decline in accounts receivable from year
end of 8% reflects a typical reduction from seasonally high levels. Compared to
last year, merchandise inventories increased approximately $144 million, or 5%,
as a result of new store growth. This inventory growth was more than fully
funded by a $159 million, or 8%, increase in accounts payable.

First quarter 1996 capital expenditures were $350 million, compared with $347
million for the same period a year ago. Approximately 83% of these expenditures
were made by Target, 5% by Mervyn's, and 12% by DSD.

We continue to fund the growth in our business through a combination of debt and
retained earnings. Our debt has increased $318 million compared to a year ago
and our shareholders' investment has grown by $258 million.


STORE DATA

At May 4, 1996, Target operated 688 stores in 34 states, Mervyn's operated 297
stores in 16 states and DSD operated 64 stores in nine states. During the
quarter, the Corporation opened 18 Target stores and two Mervyn's stores.
<TABLE>
<CAPTION>

Retail square footage was as follows:

(In thousands, reflects total square feet, less MAY 4, February 3, April 29,
office, warehouse and vacant space) 1996 1996 1995
- -------------------------------------------------------------------------------
<S> <C> <C> <C>
Target 73,301 71,108 65,855
Mervyn's 24,281 24,113 23,205
DSD 13,870 13,870 13,587
- -------------------------------------------------------------------------------
Total 111,452 109,091 102,647
===============================================================================
</TABLE>

8
PART II. OTHER INFORMATION
--------------------------



ITEM 4 SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS


a) The Company held its Annual Shareholders' Meeting on May 22, 1996.

c) (1). The shareholders voted for four director nominees for three-year
terms. The vote was as follows:


Name of Candidate For Withheld
----------------- ---------- ---------
Livio D. DeSimone 62,579,441 2,257,325
Roger A. Enrico 58,845,169 5,991,597
William W. George 63,618,525 1,218,241
James A. Johnson 63,619,427 1,217,339

There were no abstentions and no broker non-votes.


(2). The shareholders voted to approve the appointment of Ernst &
Young LLP independent auditors of the Corporation. The vote was
64,480,516 for, 122,797 against and 233,453 abstentions. There
were no broker non-votes.


(3). The shareholders voted against the shareholder proposal
concerning an equal employment and affirmative action report.
The vote was 5,851,337 for, 50,446,108 against and 4,751,801
abstentions. There were 3,787,520 broker non-votes.



9
ITEM 6  EXHIBITS AND REPORTS ON FORM 8-K


a) Exhibits

(2). Not applicable

(4). Instruments defining the rights of security holders, including
indentures. Registrant agrees to furnish the Commission on
request copies of instruments with respect to long-term debt.

(10). I. Deferred Compensation Plan - Senior Management Group (as
amended April 10, 1996)
J. Deferred Compensation Plan - Directors (as amended April 10,
1996)
M. SMG Executive Deferred Compensation Plan (as amended April 10,
1996)
N. Director Deferred Compensation Plan (as amended April 10,
1996)
O. Contract

(11). Statements re Computations of Per Share Earnings

(12). Statements re Computations of Ratios

(15). Not applicable

(18). Not applicable

(19). Not applicable

(22). Not applicable

(23). Not applicable

(24). Not applicable

(27). Financial Data Schedule

(99). Not applicable

b) Reports on form 8-K:

Filed during the quarter for which this report is filed:

Form 8-K dated February 8, 1996 reporting a decrease in debt
rating.

Form 8-K dated May 1, 1996 reporting a decrease in debt rating.

Filed subsequent to the end of the quarter for which this report
is filed:

Form 8-K dated June 12, 1996 reporting a stock split and an
increase in the quarterly dividend.


10
Signatures
----------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

DAYTON HUDSON CORPORATION
Registrant



Date: June 14, 1996 By /s/ Douglas A. Scovanner
---------------------------
Douglas A. Scovanner
Senior Vice President and
Chief Financial Officer



Date: June 14, 1996 By /s/ J.A. Bogdan
-------------------------------
JoAnn Bogdan
Controller and
Chief Accounting Officer


11
Exhibit Index
- -------------


(10). I. Deferred Compensation Plan - Senior Management Group (as amended
April 10, 1996)
J. Deferred Compensation Plan - Directors (as amended April 10, 1996)
M. SMG Executive Deferred Compensation Plan (as amended April 10, 1996)
N. Director Deferred Compensation Plan (as amended April 10, 1996)
O. Contract

(11). Statements re Computations of Per Share Earnings


(12). Statements re Computations of Ratios

(27). Financial Data Schedule


12