Sturm, Ruger & Co
RGR
#6985
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โ‚ฌ0.62 B
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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
------------------------

FORM 10-K
(MARK ONE)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 1997

OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

FOR THE TRANSITION PERIOD FROM TO

COMMISSION FILE NUMBER 0-4776

STURM, RUGER & COMPANY, INC.
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<S> <C>
DELAWARE 06-0633559
(STATE OR OTHER JURISDICTION OF (I.R.S. EMPLOYER
INCORPORATION OR ORGANIZATION) IDENTIFICATION NO.)

LACEY PLACE, SOUTHPORT, CONNECTICUT 06490
(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)
</TABLE>

(203) 259-7843
(REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

<TABLE>
<S> <C>
TITLE OF EACH CLASS NAME OF EACH EXCHANGE ON WHICH REGISTERED
--------------- -------------------------------------

COMMON STOCK, $1 PAR VALUE NEW YORK STOCK EXCHANGE
</TABLE>

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
NONE
(TITLE OF CLASS)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. YES [X] NO [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]

The aggregate market value of the voting stock held by nonaffiliates of the
registrant as of February 28, 1998:

Common Stock, $1 par value -- $374,646,933

The number of shares outstanding of the issuer's common stock as of March
14, 1998:

Common Stock, $1 par value -- 26,910,720

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Annual Report to Stockholders for the fiscal year ended
December 31, 1997 are incorporated by reference into Parts I, II and IV of this
Report.

Portions of the Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 12, 1998 are incorporated by reference into Part III
of this Report.
================================================================================
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PART I

ITEM 1 -- BUSINESS

The Company is principally engaged in the design, manufacture, and sale of
firearms and precision metal investment castings. The Company is the only U.S.
firearms manufacturer which offers products in all four industry categories
(rifles, shotguns, pistols, and revolvers) and believes that it is the largest
U.S. firearms manufacturer, based on data reported in the Bureau of Alcohol,
Tobacco and Firearms' 1996 Annual Firearms Manufacturing and Exportation Report
("BATF Data"). The Company, which has been profitable every year since 1950,
believes it has a preeminent reputation among sportsmen, hunters, and gun
collectors for technical innovation and quality construction, based on reports
in industry and business publications. The Company has been in business since
1949 and was incorporated in its present form under the laws of Delaware in
1969.

The Company's firearms, which are sold under the "Ruger" name and
trademark, consist of single-shot, autoloading, bolt action, lever action, and
muzzleloading rifles in a broad range of hunting calibers; shotguns in three
gauges; .22 caliber rimfire autoloading pistols and centerfire autoloading
pistols in various calibers; and single-action and double-action revolvers in
various calibers. The Company manufactures a wide range of high quality products
and does not manufacture inexpensive concealable firearms, sometimes known as
"Saturday Night Specials," "Junk Guns," or any firearm included on the list of
"assault weapons" which was part of anti-crime legislation enacted by Congress
in 1994.

Many of the firearms introduced by the Company over the years have become
"classics" which have retained their popularity for decades and are sought by
collectors. These firearms include the single-action Single-Six, Blackhawk, and
Bearcat revolvers, the double-action Redhawk revolvers, the 10/22, M-77, and
Number One Single-Shot rifles, and the Red Label over-and-under shotguns. The
Company has supplemented these "classics" with the introduction of new models
and variations of existing models. In 1987, the Company introduced the P85, a
9mm centerfire autoloading pistol, and the GP100 and Super Redhawk revolvers. In
1988 and 1989, it introduced a new line of small frame double-action revolvers,
the SP101. The Company augmented its line of centerfire autoloading pistols in
1990, 1991, and 1992 by offering new versions of the 9mm model and two new
calibers, .40 S&W and .45 ACP. In 1992 and 1993, the Company introduced the
Ruger 22/45 pistol, the Vaquero single-action revolver, the 77/22 Varmint
bolt-action rifle, the P89, P90, and P93 centerfire autoloading pistols, and the
Spurless SP101 double-action revolver. New variations of several of the
Company's most popular models were introduced in 1994 and 1995 including the P94
centerfire autoloading pistol in 9mm and .40 S&W calibers which further
strengthened the Company's P-Series pistol line, the 77/22 bolt-action rifle in
.22 Hornet caliber, and a Woodside model of the Company's over-and-under
shotgun. In 1996, the Company introduced the P95 pistol with an Isoplast polymer
grip frame, the MK-4B .22 caliber target pistol, the Model 96 Lever Action
rifle, and the 10/22 T Target rifle.

In 1997, the Company introduced several new firearms. The new Ruger 77/50
Muzzleloading rifle, in .50 caliber, adds an entirely new product line to meet
the demand created by the rapid growth of the sport of hunting with
muzzleloading firearms. This rifle is available in several models, and
substantial shipments have already commenced. The compact Ruger 77/44 Bolt
Action Rifle offers the power of a .44 magnum, but through new engineering
design is virtually the same size and weight of our compact .22 caliber bolt
action rifle. As with the 77/50, this model is also in production and is
appearing at retail dealers. The Ruger Carbine is an autoloading rifle which
uses pistol ammunition. Other firearms introduced in 1997 include the Ruger M-77
Mark II stainless rifle with a laminated wooden stock, the Ruger 10/22
"All-Weather" rifle featuring a stainless steel barrel and synthetic stock, and
the Ruger 22/45 P-4 Target Pistol with a heavy barrel. Finally, the Ruger
Bisley-Vaquero, a gun that combines the Ruger New Model single-action transfer
bar mechanism with traditional styling, has enjoyed the strongest demand and
sales of all the new products in 1997. The Company continues its commitment to
the development and introduction of new models of firearms in appropriate
product categories.

The Company is also engaged in the manufacture of titanium, ferrous, and
aluminum investment castings for a wide variety of markets including sporting
goods, commercial, and military. In 1997 and 1996, the

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Company's foremost investment castings product was titanium "Great Big Bertha"
and "Biggest Big Bertha" golf club heads for Callaway Golf Company, Inc.
("Callaway Golf").

In 1995, the Company entered into a joint venture agreement with Callaway
Golf to construct and operate a foundry for the production of golf club heads
investment cast in titanium. The joint venture, named Antelope Hills, LLC
("Antelope Hills") was owned 50% by the Company and 50% by Callaway Golf. During
the first quarter of 1997 the construction of Antelope Hills was substantially
completed. In June 1997, the Company purchased the 50% interest in Antelope
Hills, LLC owned by Callaway Golf. In 1998, the Company will begin producing
titanium golf club heads for Karsten Manufacturing ("Ping"), and will continue
to pursue other titanium markets, as well as other golf club casting business.

For the years ended December 31, 1997, 1996, and 1995, net sales
attributable to the Company's firearms operations were approximately 68%, 67%,
and 81%, respectively, of total net sales. The balance of the Company's net
sales for the aforementioned periods was attributable to its investment castings
operations. Further information regarding industry segment data is incorporated
by reference to pages 20 and 21 of the Company's 1997 Annual Report to
Stockholders.

PRODUCTS -- FIREARMS

The Company presently manufactures 28 different types of firearm products
in four industry categories: rifles, shotguns, pistols, and revolvers. Most are
available in several models based upon caliber, finish, barrel length, and other
features.

Rifles -- A rifle is a long gun with spiral grooves cut into the interior
of the barrel to give the bullet a stabilizing spin after it leaves the barrel.
The Company presently manufactures eleven different types of rifles: the M77
Mark II, the M77 Mark II Magnum, the 77/22, the 77/44, the 10/22, the Model 96,
the Mini-14, the Mini Thirty, the Ruger Carbine, the No. 1 Single-Shot, and the
77/50 Muzzle Loader. Sales of rifles by the Company accounted for approximately
$67.7 million, $77.0 million, and $76.5 million of revenues for the years 1997,
1996, and 1995, respectively.

Shotguns -- A shotgun is a long gun with a smooth barrel interior which
fires lead or steel pellets. The Company presently manufactures two different
types of over-and-under shotguns: the Red Label available in 12, 20, and 28
gauge, and the Woodside available in 12 gauge. Most of the Red Label models are
available in special Sporting Clays and English Field versions. Sales of
shotguns by the Company accounted for approximately $9.3 million, $7.6 million,
and $4.7 million of revenues for the years 1997, 1996, and 1995, respectively.

Pistols -- A pistol is a handgun in which the ammunition chamber is an
integral part of the barrel and which is fed ammunition from a magazine
contained in the grip. The Company presently manufactures three different types
of pistols, the Ruger Mark II .22 caliber in Standard, Competition, and Target
models, the Ruger 22/45, and the P-Series centerfire autoloading pistols in
various calibers, configurations, and finishes. Sales of pistols by the Company
accounted for approximately $33.6 million, $30.3 million, and $37.0 million of
revenues for the years 1997, 1996, and 1995, respectively.

Revolvers -- A revolver is a handgun which has a cylinder that holds the
ammunition in a series of chambers which are successively aligned with the
barrel of the gun during each firing cycle. There are two general types of
revolvers, single-action and double-action. To fire a single-action revolver,
the hammer is pulled back to cock the gun and align the cylinder before the
trigger is pulled. To fire a double-action revolver, a single trigger pull
advances the cylinder and cocks and releases the hammer. The Company presently
manufactures eight different types of single-action revolvers: the New Model
Super Single-Six, the New Model .32 Magnum Super Single-Six, the New Model
Blackhawk, the New Model Super Blackhawk, the Vaquero, the Ruger Bisley, the Old
Army Cap & Ball, and the New Bearcat. The Company presently manufactures four
different types of double-action revolvers: the SP101, the GP100, the Redhawk,
and the Super Redhawk. Sales of revolvers by the Company accounted for
approximately $28.5 million, $31.5 million, and $34.8 million of revenues for
the years 1997, 1996, and 1995, respectively.

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The Company also manufactures and sells accessories and replacement parts
for its firearms. These sales accounted for approximately $2.8 million, $2.4
million, $2.6 million of revenues for the years 1997, 1996, and 1995,
respectively.

PRODUCTS -- INVESTMENT CASTINGS

The investment castings products currently manufactured by the Company
consist of titanium, ferrous (both chrome-moly and stainless), and aluminum.
Sales of golf club heads to Callaway Golf approximated 76%, 80%, and 62% of
casting revenues for the years 1997, 1996, and 1995. The remaining revenue
represents parts sold to unrelated third parties for a wide variety of
industries including sporting goods, commercial, and military.

Ruger Investment Casting ("RIC"), which includes the Antelope Hills
foundry, is located in Prescott, Arizona and engineers and produces titanium,
ferrous, and aluminum castings. This facility's manufacturing activity during
1997, 1996, and 1995 for outside customers consisted primarily of producing
titanium "Great Big Bertha" and "Biggest Big Bertha" golf club heads for
Callaway Golf. Sales of golf club heads to Callaway Golf accounted for
approximately $51.6 million, $59.7 million, and $23.1 million of revenues during
1997, 1996, and 1995, respectively.

The Pine Tree Castings Division of the Company, located in Newport, New
Hampshire, engineers and produces ferrous castings for a wide range of
commercial customers.

The Company's Uni-Cast Division, located in Manchester, New Hampshire,
engineers and produces primarily large complex aluminum castings for a number of
prime defense contractors. Uni-Cast is also involved with research and
development of composite metal matrix materials and products.

Sales from the Company's investment castings operations (excluding
intercompany transactions) accounted for approximately $67.5 million, $74.5
million, and $36.8 million, or 32%, 33%, and 19% of the Company's total net
sales for 1997, 1996, and 1995, respectively.

MANUFACTURING

Firearms -- The Company produces most rifles, and all shotguns and
revolvers at the Newport, New Hampshire facility. Some rifles and all pistols
are produced at the Prescott, Arizona facility.

Many of the basic metal component parts of the firearms manufactured by the
Company are produced by the Company's castings facilities through a process
known as precision investment castings. See "Manufacturing-Investment Castings"
for a description of the investment castings process. The Company initiated the
use of this process in the production of component parts for firearms in 1953
and believes that its widespread use of investment castings in the firearms
manufacturing process is unique among firearms manufacturers. The investment
castings process provides greater design flexibility and results in component
parts which are generally close to their ultimate shape and, therefore, require
less machining. Through the use of investment castings, the Company is able to
produce durable and less costly component parts for its firearms.

Third parties supply the Company with various raw materials for its
firearms, such as fabricated steel components, walnut, birch, maple and
laminated lumber for rifle and shotgun stocks, various synthetic products and
other component parts. These raw materials and component parts are readily
available from multiple sources at competitive prices.

All assembly, inspection, and testing of firearms manufactured by the
Company is performed at the Company's manufacturing facilities. Every firearm,
including every chamber of every revolver, manufactured by the Company is
test-fired prior to shipment.

Investment Castings -- The Company manufactures all of its precision
investment castings products at one of its three investment castings facilities.
To produce a product by the investment castings method, a wax model of the part
is created and coated ("invested") with several layers of ceramic material. The
shell is then heated to melt the interior wax which is poured off, leaving a
hollow mold. To cast the desired part, molten

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metal is poured into the mold and allowed to cool and solidify. The mold is then
broken off to reveal a near net shape cast metal part.

Titanium investment castings products are manufactured by the Company's RIC
Division located in Prescott, Arizona. This facility has the capabilities of
producing ferrous and aluminum investment castings. The Company's purchase of
Callaway Golf's interest in Antelope Hills, which doubles the production
capacity for titanium products of RIC, makes this one of the largest investment
castings facilities in the Southwest. Capital expenditures of $2.0 million, to
purchase all of the remaining equipment needed to operate the Antelope Hills
facility at full capacity, are budgeted in 1998.

The Company's Pine Tree Castings Division manufactures most of the ferrous
investment castings produced by the Company. Aluminum investment castings
products are primarily manufactured by the Company's Uni-Cast Division located
in Manchester, New Hampshire. In 1996 and 1997, the Company spent a total of
$3.7 million in capital expenditures for the Uni-Cast Division to both modernize
and outfit the facility to produce castings made of inorganic composites such as
ceramic reinforced aluminum alloys.

Raw materials including wax, ceramic material, and metal alloys necessary
for the production of investment cast products are supplied to the Company
through third parties. The Company believes that all these raw materials, with
the possible exception of titanium, are readily available from multiple sources
at competitive prices. Presently, the Company buys titanium from a number of
suppliers. There is, however, a limited supply of titanium in the marketplace
which could cause the purchase price to vary based upon numerous market factors.
The Company believes that it has adequate quantities of titanium in inventory to
provide ample time to locate and obtain additional titanium at a reasonable cost
without interruption of manufacturing operations.

MARKETING AND DISTRIBUTION

Firearms -- The Company's firearms are primarily marketed through a network
of selected independent wholesale distributors who purchase the products
directly from the Company for resale to gun dealers and legally authorized
end-users. These end-users include sportsmen, hunters, law enforcement and other
governmental organizations, and gun collectors. In late 1987, the Company
reduced by more than one-half the number of domestic commercial distributors of
its firearms in order to encourage its remaining distributors to focus their
efforts on the Company's products. Each of these distributors carries the entire
line of firearms manufactured by the Company for the commercial market.
Management believes that the increase in sales since 1988 is due in part to this
strategy. Currently, 19 distributors service the domestic commercial market,
with an additional 58 servicing the domestic law enforcement market and two
servicing the Canadian market. Three of these distributors service both the
domestic commercial market and the domestic law enforcement market. In 1997,
1996, and 1995, one distributor, Jerry's Sport Center (Forest City,
Pennsylvania), accounted for approximately 16%, 18%, and 15% of the Company's
net sales of firearms and 11%, 12%, and 12% of consolidated net sales,
respectively. The Company employs six employees and two independent contractors
who service these distributors and call on dealers and law enforcement agencies.
Because the ultimate demand for the Company's firearms comes from end-users,
rather than from the Company's distributors, the Company believes that the loss
of any distributor would not have a material adverse effect on the Company. The
Company considers its relationships with its distributors to be satisfactory.

In addition, the Company markets its firearms directly to foreign
customers, consisting primarily of law enforcement agencies and foreign
governments. Foreign sales were less than 10% of the Company's consolidated net
sales for each of the past three years. No material portion of the Company's
business is subject to renegotiation of profits or termination of contracts at
the election of a government purchaser.

In the fourth quarter of 1997, the Company received annual orders from its
distributors for the 1998 marketing year. These orders may be adjusted quarterly
by the distributors to allow for market fluctuations. Prior to 1997, only one
adjustment to the annual orders, in the second quarter of the year, was allowed.

As of March 1, 1998, unfilled firearms orders were approximately $93.0
million as compared to approximately $122.4 million at March 1, 1997. The
Company believes that the major reason for this decrease

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is a continuing overall slowdown in the United States firearms market,
especially in the industry product categories of rifles and revolvers.

Most of the firearms manufactured by the Company are sold on terms
requiring payment in full within 30 days. However, certain products which are
generally used during the fall hunting season are sold pursuant to a "dating
plan" which, in general, allows the purchasing distributor to buy the products
commencing in December, the normal start of the Company's dating plan year, and
pay for them on extended terms. Discounts are offered for early payment.
Management believes that this dating plan serves to level out the demand for
these seasonal products throughout the entire year and facilitates an efficient
manufacturing schedule. The Company does not consider its overall firearms
business to be significantly seasonal; however sales of certain models of
firearms are usually lower in the third quarter of the year.

Investment Castings -- The investment castings segment's principal markets
are sporting goods, commercial, and military. Sales are made directly to
customers or through manufacturers' representatives. The Company's largest
castings segment customer in 1997, 1996, and 1995, Callaway Golf Company, Inc.
(Carlsbad, California) accounted for approximately 25%, 27%, and 12% of
consolidated net sales and 76%, 80%, and 62% of castings segment sales,
respectively.

COMPETITION

Firearms -- Competition in the firearms industry is intense and comes from
both foreign and domestic manufacturers. While some of these competitors
concentrate on a single industry product category, such as rifles or pistols,
several foreign competitors manufacture products in all four industry categories
(rifles, shotguns, pistols and revolvers). Some of these competitors are
subsidiaries of large corporations with substantially greater financial
resources than the Company. The Company is the only domestic manufacturer which
produces firearms in all four industry product categories and believes that it
is the largest U.S. firearms manufacturer, according to BATF Data. The principal
methods of competition in the industry are product quality and price. The
Company believes that it can compete effectively with all of its present
competitors based upon the high quality, reliability and performance of its
products, and the competitiveness of its pricing.

Investment Castings -- There are a large number of investment castings
manufacturers, both domestic and foreign, with which the Company competes.
Competition varies based on the type of investment castings products (titanium,
ferrous, or aluminum) and the end use of the product (sporting goods,
commercial, or military). Many of these competitors are larger than the Company
and may have greater resources. The principal methods of competition in the
industry are quality, production lead time, and price. The Company believes that
it can compete effectively with all of its present competitors and has expended
significant amounts of resources on both expanding and modernizing its
investment castings facilities in 1997, 1996, and 1995.

EMPLOYEES

As of February 28, 1998, the Company employed 2,064 full-time employees of
which approximately 27% had at least ten years of service with the Company.

None of the Company's employees are subject to a collective bargaining
agreement. The Company has never experienced a strike during its entire 48-year
history and believes its employee relations are satisfactory.

RESEARCH AND DEVELOPMENT

In 1997, 1996, and 1995, the Company spent approximately $1.3 million, $1.7
million, and $1.7 million, respectively, on research activities relating to the
development of new products and the improvement of existing products. As of
February 28, 1998, the Company had approximately 52 employees engaged in
research and development activities as part of their responsibilities.

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PATENTS AND TRADEMARKS

The Company owns various United States and foreign patents and trademarks
which have been secured over a period of years and which expire at various
times. It is the policy of the Company to apply for patents and trademarks
whenever new products or processes deemed commercially valuable are developed or
marketed by the Company. However, none of these patents and trademarks are
considered to be basic to any important product or manufacturing process of the
Company and, although the Company deems its patents and trademarks to be of
value, it does not consider its business materially dependent on patent or
trademark protection.

ENVIRONMENTAL MATTERS

The Company has programs in place that monitor compliance with various
environmental regulations. However, in the normal course of its manufacturing
operations the Company is subject to occasional governmental proceedings and
orders pertaining to waste disposal, air emissions, and water discharges into
the environment. The Company believes that it is generally in compliance with
applicable environmental regulations and the outcome of such proceedings and
orders will not have a material effect on its business.

EXECUTIVE OFFICERS OF THE COMPANY

Set forth below are the names, ages, and positions of the executive
officers of the Company. Officers serve at the pleasure of the Board of
Directors of the Company.

<TABLE>
<CAPTION>
NAME AGE POSITION WITH COMPANY
---- --- ---------------------
<S> <C> <C>
William B. Ruger........................ 81 Chairman of the Board, Chief Executive Officer,
Treasurer, and Director
William B. Ruger, Jr.................... 58 Vice Chairman, Senior Executive Officer,
President, Chief Operating Officer, and
Director
Stephen L. Sanetti...................... 48 Vice President, General Counsel, and Director
Erle G. Blanchard....................... 51 Vice President, Controller
Leslie M. Gasper........................ 44 Corporate Secretary
</TABLE>

William B. Ruger has been the Chairman of the Board, Chief Executive
Officer, and Treasurer of the Company since 1949. He is the father of William B.
Ruger, Jr.

William B. Ruger, Jr. became President and Chief Operating Officer
effective March 1, 1998. Mr. Ruger has been Vice Chairman and Senior Executive
Officer of the Company since 1995 and a Director of the Company since 1970.
Previously, he served as President of the Company from 1991 to 1995 and as
Senior Vice President of the Company from 1970 to 1990.

Erle G. Blanchard returned to the Company as Vice President, Controller in
March 1996. From March 1995 to March 1996, he was not employed by the Company.
Prior to this, he served as Plant Manager of the Newport Firearms Manufacturing
facility since 1986 and became Vice President, Controller -- Newport in 1993.

Stephen L. Sanetti became a Director effective March 1, 1998. He has been
Vice President, General Counsel of the Company since 1993 and has served as
General Counsel since 1980.

Leslie M. Gasper has been Secretary of the Company since 1994. Prior to
this, she was the Administrator of the Company's pension plans, a position she
held for more than five years prior thereto.

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ITEM 2 -- PROPERTIES

The Company's manufacturing operations are carried out at four facilities.
The following table sets forth certain information regarding each of these
facilities:

<TABLE>
<CAPTION>
APPROXIMATE
AGGREGATE USABLE
SQUARE FEET STATUS
---------------- ------
<S> <C> <C>
Newport, New Hampshire............................. 350,000 Owned
Prescott, Arizona.................................. 230,000 Leased
Prescott, Arizona.................................. 110,000 Owned
Manchester, New Hampshire.......................... 50,000 Owned
</TABLE>

The Company completed construction of a 15,000 square foot addition to the
Manchester, New Hampshire facility in 1996 to be used for manufacturing
operations.

The Newport and one of the Prescott facilities each contain enclosed ranges
for testing firearms and also contain modern tool room facilities. The lease of
the Prescott facility provides for rental payments which approximate real
property taxes.

The Company's headquarters and related operations are in Southport,
Connecticut. Manufacturing operations at this location were moved in 1991 to the
Company's Newport and one of the Prescott facilities.

There are no mortgages on any of the real estate owned by the Company.

ITEM 3 -- LEGAL PROCEEDINGS

The Company is a defendant in approximately 16 lawsuits involving product
liability claims which allege defective product design and is aware of other
product liability claims. These lawsuits and claims are based principally on the
theory of "strict liability" but also may be based on negligence, breach of
warranty, and other legal theories. In many of the lawsuits, punitive damages,
as well as compensatory damages, are demanded. Aggregate claimed amounts
presently exceed product liability accruals and, if applicable, insurance
coverage. Management believes that, in every case, the allegations of defective
product design are unfounded, and that the shooting and any results therefrom
were due to negligence or misuse of the firearm by the claimant or a third party
and that there should be no recovery against the Company.

The Company's management monitors the status of known claims and the
product liability accrual, which includes amounts for asserted and unasserted
claims. While it is difficult to forecast the outcome of these claims, in the
opinion of management, after consultation with special and corporate counsel,
the outcome of these claims will not have a material adverse effect on the
results of operations or financial condition of the Company. The number of
lawsuits and claims that were tried, dismissed, settled, or otherwise resolved
and average settlement payments (excluding legal fees) were as follows: 1997-14
and $44,000, 1996 21 and $45,000, and 1995 18 and $46,000.

For a description of all pending lawsuits against the Company through
September 30, 1997, reference is made to the discussion under the caption "Item
3. LEGAL PROCEEDINGS" of the Company's Annual Reports on Form 10-K for the years
ended December 31, 1994 and 1995 and to the discussion under caption "Item 1.
LEGAL PROCEEDINGS" of the Company's Quarterly Reports on Form 10-Q for the
quarters ended March 31, 1987, September 30, 1990, September 30, 1993, June 30,
and September 30, 1994, March 31, 1995, March 31 and June 30, 1996, and March
31, June 30, and September 30, 1997.

The following cases were instituted against the Company during the three
months ended December 31, 1997 which involve significant demands for
compensatory and/or punitive damages:

Thomas R. Cota v. Sturm, Ruger & Company, Inc. and Federal Cartridge
Company, in the Superior Court of the State of Arizona in and for the County of
Pima. The complaint, which was filed on June 25, 1997, and served on October 16,
1997, alleges that on or around July 1, 1995, a .223 caliber rifle manufactured
by

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the Company was blown up when the plaintiff pulled the trigger, resulting in
injuries to his chest, face, and forehead. Amount in demand is $35,000.

Michael Backof v. Michael O'Donoghue d/b/a Discount Firearms et. al., in
District Court, Clark County, Nevada. The complaint, which was filed on December
23, 1997, alleges that on or around December 4, 1996, a .22 caliber pistol
manufactured by the Company malfunctioned, resulting in leg injuries to the
plaintiff. General damages of $75,000 plus medicals, lost wages and costs
incurred and deemed proper by the Court are in demand.

During the three months ended December 31, 1997, one previously reported
case was settled:

Clark, M.K. South Carolina

This case was settled for amounts within the insurance limits and/or
self-insured retention of the Company.

The Company's motion to dismiss the Cummins case (Iowa) was granted on
October 15, 1997. Plaintiff's motion to reconsider was denied by the trial court
on November 10, 1997, and plaintiff did not appeal the dismissal.

The previously reported case of Morris v. Company (Texas) was dismissed
with prejudice due to lack of prosecution by plaintiff, without any payment by
the Company.

ITEM 4 -- SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

PART II

ITEM 5 -- MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

The information required for this Item is incorporated by reference to
pages 4 and 23 of the Company's 1997 Annual Report to Stockholders.

ITEM 6 -- SELECTED FINANCIAL DATA

The information required for this Item is incorporated by reference to page
4 of the Company's 1997 Annual Report to Stockholders.

ITEM 7 -- MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The information required for this Item is incorporated by reference to
pages 6 through 9 of the Company's 1997 Annual Report to Stockholders.

ITEM 8 -- FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

(A) FINANCIAL STATEMENTS

The consolidated balance sheets of Sturm, Ruger & Company, Inc. and
Subsidiaries as of December 31, 1997 and 1996, and the related consolidated
statements of income, stockholders' equity and cash flows for each of the three
years in the period ended December 31, 1997 and the report dated February 20,
1998 of Ernst & Young LLP, independent auditors, are incorporated by reference
to pages 12 through 22 of the Company's 1997 Annual Report to Stockholders.

(B) SUPPLEMENTARY DATA

Quarterly results of operations for 1997 and 1996 are incorporated by
reference to page 21 of the Company's 1997 Annual Report to Stockholders.

9
10

ITEM 9 -- CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

PART III

ITEM 10 -- DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information as to the directors of the Company under the caption
"ELECTION OF DIRECTORS" on pages 2 and 3 of the Company's Proxy Statement
relating to the Annual Meeting of Stockholders to be held May 12, 1998 is
incorporated by reference into this Report. The information set forth under the
caption "SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE" on page 12 of
the Proxy Statement relating to the Annual Meeting of Stockholders to be held
May 12, 1998 is incorporated by reference into this Report. The information as
to executive officers of the Company is included in Part I hereof under the
caption "Executive Officers of the Company" in reliance upon General Instruction
G to Form 10-K and Instruction 3 to Item 401(b) of Regulation S-K.

ITEM 11 -- EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 12, 1998 under the captions "DIRECTOR COMPENSATION
AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES", "EXECUTIVE
COMPENSATION", "BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION",
"COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION", "COMPANY STOCK
PRICE PERFORMANCE", "PENSION PLAN TABLE", and "SUPPLEMENTAL EXECUTIVE RETIREMENT
PLAN TABLE" on pages 4 through 9.

ITEM 12 -- SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 12, 1998 under the captions "ELECTION OF DIRECTORS",
"PRINCIPAL STOCKHOLDERS", and "SECURITY OWNERSHIP OF MANAGEMENT" on pages 1, 2,
3, 9, and 10.

ITEM 13 -- CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 12, 1998 under the captions "DIRECTOR COMPENSATION
AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES", "EXECUTIVE
COMPENSATION", and "CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS" on pages 4,
5, 6, and 10.

PART IV

ITEM 14 -- EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a) Documents filed as part of this Form 10-K.

10
11

(1) Financial Statements:

Consolidated Balance Sheets -- December 31, 1997 and 1996

Consolidated Statements of Income -- Years ended December 31, 1997,
1996, and 1995

Consolidated Statements of Stockholders' Equity -- Years ended
December 31, 1997, 1996, and 1995

Consolidated Statements of Cash Flows -- Years ended December 31,
1997, 1996, and 1995

Notes to Consolidated Financial Statements

Report of Independent Auditors

This information is incorporated by reference to the Company's 1997
Annual Report to Stockholders as noted in Item 8.

(2) Financial Statement Schedules:

Schedule II-Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable
accounting regulation of the Securities and Exchange Commission are not
required under the related instructions, or are inapplicable, or the
required information is disclosed elsewhere, and therefore, have been
omitted.

(3) Listing of Exhibits:

Exhibit 3.1 Certificate of Incorporation of the Company, as amended
(Incorporated by reference to Exhibits 4.1 and 4.2 to the
Form S-3 Registration Statement previously filed by the
Company File No. 33-62702).

Exhibit 3.2 Bylaws of the Company, as amended (Incorporated by reference
to Exhibit 3.2 to the Company's Annual Report on Form 10-K
for the year ended December 31, 1995, SEC File No. 0-4776).

Exhibit 3.3 Amendment to Article 2, Sections 4 and 5 of the Bylaws of the
Company (Incorporated by reference to Exhibit 3.3 to the
Company's Annual Report on Form 10-K for the year ended
December 31, 1996, SEC File No. 0-4776).

Exhibit 10.1 Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan
(Incorporated by reference to Exhibit 10.1 to the Company's
Annual Report on Form 10-K for the year ended December 31,
1988, as amended by Form 8 filed March 27, 1990, SEC File No.
0-4776).

Exhibit 10.2 Amendment to Sturm, Ruger & Company, Inc. 1986 Stock Bonus
Plan (Incorporated by reference to Exhibit 10.3 to the
Company's Annual Report on Form 10-K for the year ended
December 31, 1991, SEC File No. 0-4776).

Exhibit 10.3 Sturm, Ruger & Company, Inc. Supplemental Executive Profit
Sharing Retirement Plan (Incorporated by reference to Exhibit
10.4 to the Company's Annual Report on Form 10-K for the year
ended December 31, 1991, SEC File No. 0-4776).

Exhibit 10.4 Agreement and Assignment of Lease dated September 30, 1987 by
and between Emerson Electric Co. and Sturm, Ruger & Company,
Inc. (Incorporated by reference to Exhibit 10.2 to the
Company's Annual Report on Form 10-K for the year ended
December 31, 1991, SEC File No. 0-4776).

Exhibit 10.5 Sturm, Ruger & Company, Inc. Supplemental Executive
Retirement Plan (Incorporated by reference to Exhibit 10.5 to
the Company's Annual Report on Form 10-K for the year ended
December 31, 1995, SEC File No. 0-4776).

Exhibit 10.6 Operating Agreement of Antelope Hills, LLC, a Delaware
Limited Liability Company, dated as of October 5, 1995
(Incorporated by reference to Exhibit 10.6 to the Company's

11
12

Annual Report on Form 10-K for the year ended December 31,
1995, SEC File No. 0-4776).

Exhibit 13.1 Annual Report to Stockholders of the Company for the year
ended December 31, 1997. Except for those portions of such
Annual Report to Stockholders expressly incorporated by
reference into the Report, such Annual Report to Stockholders
is furnished solely for the information of the Securities and
Exchange Commission and shall not be deemed a "filed"
document.

Exhibit 23.1 Consent of Independent Auditors.

Exhibit 27.1 Financial Data Schedule.

Exhibit 99.1 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended March 31, 1987, SEC
File No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS.

Exhibit 99.2 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended September 30, 1990,
SEC File No. 1-10435, incorporated by reference in Item 3
LEGAL PROCEEDINGS.

Exhibit 99.3 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended September 30, 1993,
SEC File No. 1-10435, incorporated by reference in Item 3
LEGAL PROCEEDINGS.

Exhibit 99.4 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form
10-Q of the Company for the quarters ended June 30 and
September 30, 1994, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.5 Item 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K
of the Company for the year ended December 31, 1994, SEC File
No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS.

Exhibit 99.6 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended March 31, 1995, SEC
File No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS.

Exhibit 99.7 Items 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K
of the Company for the year ended December 31, 1995, SEC File
No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS.

Exhibit 99.8 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form
10-Q of the Company for the quarters ended March 31, June 30,
1996, SEC File No. 1-10435, incorporated by reference in Item
3 LEGAL PROCEEDINGS

Exhibit 99.9 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form
10-Q of the Company for the quarters ended March 31, June 30,
and September 30 1997, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

(b) Report on Form 8-K filed in the fourth quarter of 1997: None

12
13

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

STURM, RUGER & COMPANY, INC.
(Registrant)

/s/ LESLIE M. GASPER

--------------------------------------
Leslie M. Gasper
Corporate Secretary

Date: March 20, 1998

-----------------------------------

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<C> <S> <C>
/s/ WILLIAM B. RUGER Chairman of the Board, Chief March 16, 1998
- -------------------------------------------------------- Executive Officer,
William B. Ruger Treasurer, Director
(Principal Executive
Officer)

/s/ WILLIAM B. RUGER, JR. Vice Chairman, Senior March 16, 1998
- -------------------------------------------------------- Executive Officer,
William B. Ruger, Jr. President, Chief Operating
Officer, Director

/s/ JOHN M. KINGSLEY, JR. Director March 16, 1998
- --------------------------------------------------------
John M. Kingsley, Jr.

/s/ STANLEY B. TERHUNE Director March 16, 1998
- --------------------------------------------------------
Stanley B. Terhune

/s/ RICHARD T. CUNNIFF Director March 16, 1998
- --------------------------------------------------------
Richard T. Cunniff

/s/ TOWNSEND HORNOR Director March 16, 1998
- --------------------------------------------------------
Townsend Hornor

/s/ PAUL X. KELLEY Director March 16, 1998
- --------------------------------------------------------
Paul X. Kelley

/s/ JAMES E. SERVICE Director March 16, 1998
- --------------------------------------------------------
James E. Service

/s/ STEPHEN L. SANETTI Vice President, General March 16, 1998
- -------------------------------------------------------- Counsel, Director
Stephen L. Sanetti

/s/ ERLE G. BLANCHARD Vice President, Controller March 16, 1998
- -------------------------------------------------------- (Principal Financial
Erle G. Blanchard Officer)
</TABLE>

13
14

EXHIBIT INDEX

<TABLE>
<CAPTION>
PAGE NO.
--------
<S> <C> <C>
Exhibit 3.1 Certificate of Incorporation of the Company, as amended
(Incorporated by reference to Exhibits 4.1 and 4.2 to the
Form S-3 Registration Statement previously filed by the
Company File No. 33-62702)..................................

Exhibit 3.2 Bylaws of the Company, as amended (Incorporated by reference
to Exhibit 3.2 to the Company's Annual Report on Form 10-K
for the year ended December 31, 1995, SEC File No.
0-4776).....................................................
Exhibit 3.3 Amendment to Article 2, Sections 4 and 5 of the Bylaws of
the Company (Incorporated by reference to Exhibit 3.3 to the
Company's Annual Report on Form 10-K for the year ended
December 31, 1996, SEC File No. 0-4776).....................
Exhibit 10.1 Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan
(Incorporated by reference to Exhibit 10.1 to the Company's
Annual Report on Form 10-K for the year ended December 31,
1988, as amended by Form 8 filed March 27, 1990, SEC File
No. 0-4776).................................................
Exhibit 10.2 Amendment to Sturm, Ruger & Company, Inc. 1986 Stock Bonus
Plan (Incorporated by reference to Exhibit 10.3 to the
Company's Annual Report on Form 10-K for the year ended
December 31, 1991, SEC File No. 0-4776).....................
Exhibit 10.3 Sturm, Ruger & Company, Inc. Supplemental Executive Profit
Sharing Retirement Plan (Incorporated by reference to
Exhibit 10.4 to the Company's Annual Report on Form 10-K for
the year ended December 31, 1991, SEC File No. 0-4776)......
Exhibit 10.4 Agreement and Assignment of Lease dated September 30, 1987
by and between Emerson Electric Co. and Sturm, Ruger &
Company, Inc. (Incorporated by reference to Exhibit 10.2 to
the Company's Annual Report on Form 10-K for the year ended
December 31, 1991, SEC File No. 0-4776).....................
Exhibit 10.5 Sturm, Ruger & Company, Inc. Supplemental Executive
Retirement Plan (Incorporated by reference to Exhibit 10.5
to the Company's Annual Report on Form 10-K for the year
ended December 31, 1995, SEC File No. 0-4776)...............
Exhibit 10.6 Operating Agreement of Antelope Hills, LLC, a Delaware
Limited Liability Company, dated as of October 5, 1995
(Incorporated by reference to Exhibit 10.6 to the Company's
Annual Report on Form 10-K for the year ended December 31,
1995, SEC File No. 0-4776)..................................
Exhibit 13.1 Annual Report to Stockholders of the Company for the year
ended December 31, 1997. Except for those portions of such
Annual Report to Stockholders expressly incorporated by
reference into the Report, such Annual Report to
Stockholders is furnished solely for the information of the
Securities and Exchange Commission and shall not be deemed a
"filed" document............................................ 18
Exhibit 23.1 Consent of Independent Auditors............................. 47
Exhibit 27.1 Financial Data Schedule..................................... 48
Exhibit 99.1 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended March 31, 1987,
SEC File No. 1-10435, incorporated by reference in Item 3
LEGAL PROCEEDINGS...........................................
Exhibit 99.2 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended September 30,
1990, SEC File No. 1-10435, incorporated by reference in
Item 3 LEGAL PROCEEDINGS....................................
Exhibit 99.3 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended September 30,
1993, SEC File No. 1-10435, incorporated by reference in
Item 3 LEGAL PROCEEDINGS....................................
</TABLE>

14
15

<TABLE>
<CAPTION>
PAGE NO.
--------
<S> <C> <C>
Exhibit 99.4 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form
10-Q of the Company for the quarters ended June 30 and
September 30, 1994, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.......................
Exhibit 99.5 Item 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K
of the Company for the year ended December 31, 1994, SEC
File No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS.................................................
Exhibit 99.6 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form
10-Q of the Company for the quarter ended March 31, 1995,
SEC File No. 1-10435, incorporated by reference in Item 3
LEGAL PROCEEDINGS...........................................
Exhibit 99.7 Items 3 LEGAL PROCEEDINGS from the Annual Report on Form
10-K of the Company for the year ended December 31, 1995,
SEC File No. 1-10435, incorporated by reference in Item 3
LEGAL PROCEEDINGS...........................................
Exhibit 99.8 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form
10-Q of the Company for the quarters ended March 31, June
30, 1996, SEC File No. 1-10435, incorporated by reference in
Item 3 LEGAL PROCEEDINGS....................................
Exhibit 99.9 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form
10-Q of the Company for the quarters March 31, June 30, and
September 30, 1997, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.......................
</TABLE>

15
16

STURM, RUGER & COMPANY, INC. AND SUBSIDIARIES

ITEM 14(a)(2) AND ITEM 14(d) -- FINANCIAL STATEMENT SCHEDULE
SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>
COL. A COL. B COL. C COL. D COL. E
- ------------------------------------- ---------- ------------------------ ---------- ---------
ADDITIONS
------------------------
(2)
(1) CHARGED TO
BALANCE AT CHARGED TO OTHER BALANCE
BEGINNING COSTS AND ACCOUNTS AT END
DESCRIPTION OF PERIOD EXPENSES -DESCRIBE DEDUCTIONS OF PERIOD
- ------------------------------------- ---------- ---------- ---------- ---------- ---------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C>
Deductions from asset accounts:
Allowance for doubtful accounts:
Year ended December 31, 1997.... $ 834 $ 251 $ 300(d) $ 384(a) $1,001
------ ------ ----- ------ ------
Year ended December 31, 1996.... $ 981 $ 18 $ 165(a) $ 834
------ ------ ------ ------
Year ended December 31, 1995.... $ 900 $ 200 $ 119(a) $ 981
------ ------ ------ ------
Allowance for discounts:
Year ended December 31, 1997.... $1,095 $5,861 $ 690(e) $4,804(b) $2,842
------ ------ ----- ------ ------
Year ended December 31, 1996.... $ 871 $4,408 $4,184(b) $1,095
------ ------ ------ ------
Year ended December 31, 1995.... $ 650 $7,451 $7,230(b) $ 871
------ ------ ------ ------
Product safety modifications accrual:
Year ended December 31, 1997....... $1,302 $(300)(d) $ 132(c) $ 870
------ ----- ------ ------
Year ended December 31, 1996....... $1,439 $ 137(c) $1,302
------ ------ ------
Year ended December 31, 1995....... $1,548 $ 109(c) $1,439
------ ------ ------
</TABLE>

- ---------------
(a) Accounts written off

(b) Discounts taken

(c) Costs incurred

(d) Amount reclassified from product safety modifications accrual to allowance
for doubtful accounts

(e) Amount reclassified from accrued expenses to allowance for discounts
17
EXHIBIT INDEX
-------------


Exhibit No. Description
- ----------- -----------

Exhibit 13.1 Annual Report to Stockholders of the Company for the year
ended December 31, 1997. Except for those portions of such
Annual Report to Stockholders expressly incorporated by
reference into the Report, such Annual Report to
Stockholders is furnished solely for the information of the
Securities and Exchange Commission and shall not be deemed a
"filed" document

Exhibit 23.1 Consent of Independent Auditors

Exhibit 27.1 Financial Data Schedule