Dillard's
DDS
#1973
Rank
S$13.08 B
Marketcap
S$838.04
Share price
-0.08%
Change (1 day)
5.41%
Change (1 year)
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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K
(Mark One)

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended January 30, 1999
OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ____________to_________________.

Commission file number 1-6140

DILLARD'S, INC.
(Exact name of registrant as specified in its charter)

DELAWARE 71-0388071
(State or other jurisdiction (IRS Employer
of incorporation or organization) Identification Number)

1600 CANTRELL ROAD, LITTLE ROCK, ARKANSAS 72201
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (501)376-5200

Securities registered pursuant to Section 12(b) of the Act:

Title of each Class Name of each exchange on which registered
Class A Common Stock New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by checkmark whether the Registrant (1) has filed
all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes x No

Indicate by checkmark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained
herein, and will not be contained, to the best of
Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K. [X ]

State the aggregate market value of the voting stock held by
non-affiliates of the Registrant as of March 31, 1999:
$2,458,357,247

Indicate the number of shares outstanding of each of the
Registrant's classes of common stock as of March 31, 1999:

Class A Common Stock, $.01 par value 102,906,719
Class B Common Stock, $.01 par value 4,016,929
DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Annual Stockholders Report for the fiscal
year ended January 30, 1999 (the "Report") are
incorporated by reference into Parts I and II.

Portions of the Proxy Statement for the Annual Meeting of
Stockholders to be held May 15, 1999 (the "Proxy
Statement") are incorporated by reference into Part III.
The Company cautions that any forward-looking statements (as such
term is defined in the Private Securities Litigation Reform Act
of 1995) contained in this report or made by management of the
Company involve risks and uncertainties and are subject to change
based on various important factors. The following factors, among
others, could affect the Company's financial performance and
could cause actual results for 1999 and beyond to differ
materially from those expressed or implied in any such forward-
looking statements: economic and weather conditions in the
regions in which the Company's stores are located and their
effect on the buying patterns of the Company's customers, changes
in consumer spending patterns and debt levels, trends in personal
bankruptcies and the impact of competitive market forces.

PART I

ITEM 1. BUSINESS.

General

Dillard's, Inc. ("Company" or "Registrant") is an outgrowth
of a department store originally founded in 1938 by William
Dillard. The Company was incorporated in Delaware in 1964.
The Company operates retail department stores located
primarily in the southwest, southeast and midwest.

The department store business is highly competitive. The
Company has several competitors on a national and regional
level as well as numerous competitors on a local level.
Many factors enter into competition for the consumer's
patronage, including price, quality, style, service, product
mix, convenience and credit availability. The Company's
earnings depend to a significant extent on the results of
operations for the last quarter of its fiscal year. Due to
holiday buying patterns, sales for that period average
approximately one-third of annual sales.

For additional information with respect to the Registrant's
business, reference is made to information contained on
page 12 under the headings "Net Sales," "Net Income,"
"Total Assets" and "Number of Employees - Average,"
and page 32 of the Report, which information is incorporated
herein by reference.


Executive Officers of the Registrant

The following table lists the names and ages of all
Executive Officers of the Registrant, the nature of any
family relationship between them, and all positions and
offices with the Registrant presently held by each person
named. All of the Executive Officers listed below have been
in managerial positions with the Registrant for more than
five years, except for Robin Sanderford, Paul J. Schroeder,
Jr. and Charles Unfried. Mr. Sanderford has been employed
by the Registrant as Vice President since August 1998. From
1995 throught 1998, Mr. Sanderford was the President of the
Southeast Division for Mercantile Stores, Company,
Inc.("Mercantile"). From 1993 through 1995, he served as
Vice President & director of real estate and long range
planning for Mercantile. Mr. Schroeder has been employed by
the Registrant as Vice President since January 1998. Prior
to that employment, he was a Partner in St. Louis based,
international law firm Bryan Cave, LLP specializing in labor
and employment law. Mr. Unfried has been employed by the
Registrant as Vice President since August 1998. Prior to 1998,
Mr. Unfried was President of Mercantile Credit Services and
and Mercantile Stores National Bank, both subsidiaries of
Mercantile.
Name                   Age  Position and Office      Family Relationships

William Dillard, II 54 Director; Chief Executive Son of
Officer William Dillard

Alex Dillard 49 Director; President Son of
William Dillard

Mike Dillard 47 Director; Executive Son of
Vice President William Dillard

H. Gene Baker 60 Vice President None

Joseph P. Brennan 54 Vice President None

G. Kent Burnett 54 Vice President None

Drue Corbusier 52 Director; Executive Daughter of
Vice President William Dillard

David M. Doub 52 Vice President None

James I. Freeman 49 Director; Senior Vice None
President; Chief Financial
Officer

Randal L. Hankins 48 Vice President None

T. R. Gastman 69 Vice President None

Robin Sanderford 52 Vice President None

Paul J. Schroeder, Jr. 50 Vice President None

Burt Squires 49 Vice President None

Charles Unfried 52 Vice President None

ITEM 2. PROPERTIES.

All of the Registrant's stores are owned or leased from a wholly-
owned subsidiary or from third parties. The Registrant's third-
party store leases typically provide for rental payments based upon
a percentage of net sales with a guaranteed minimum annual rent,
while the lease terms between the Registrant and its wholly-owned
subsidiary vary. In general, the Company pays the cost of
insurance, maintenance and any increase in real estate taxes
related to these leases. At fiscal year end there were 335 stores
in operation with gross square footage of 55 million. The Company
owned or leased from a wholly owned subsidiary a total of 243
stores with 39 million square feet. The Company leased 92 stores
from third parties, which totaled 16 million square feet. For
additional information with respect to the Registrant's properties
and leases, reference is made to information contained in Notes 2,
14 and 12, "Notes to Consolidated Financial Statements," on pages
25, 26 and 30 of the Report, which information is incorporated
herein by reference.
ITEM 3.  LEGAL PROCEEDINGS.

The Company has no material legal proceedings pending against it.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

None

PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS.

With respect to the market for the Company's common stock, market
prices, and dividends, reference is made to information contained
on page 33 of the Report, which information is incorporated herein
by reference. As of March 31, 1999, there were 5,281 record
holders of the Company's Class A Common Stock and 10 record holders
of the Company's Class B Common Stock.

ITEM 6. SELECTED FINANCIAL DATA.

Reference is made to information under the heading "Table of
Selected Financial Data" on pages 12 and 13 of the Report, which
information is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS.

Reference is made to information under the heading "Management's
Discussion and Analysis of Financial Condition and Results of
Operation" on pages 14 through 17 of the Report, which information
is incorporated herein by reference.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Reference is made to information under the heading "Quantitative
and Qualitative Disclosures About Market Risk" on page 16 of the
Report which information is incorporated herein by reference.



ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

Reference is made to the consolidated financial statements and
notes thereto included on pages 19 through 31 of the Report, which
are incorporated herein by reference.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

None.
PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

A. Directors of the Registrant.

Information regarding directors of the Registrant is
incorporated herein by reference to the information on pages 5
through 7 under the heading "Nominees for Election as
Directors" and page 14 under the heading "Section 16(a)
Beneficial Ownership Reporting Compliance" in the Proxy
Statement.

B. Executive Officers of the Registrant.

Information regarding executive officers of the
Registrant is incorporated herein by reference to Item 1 of
this report under the heading "Executive Officers of the
Registrant." Reference additionally is made to the
information under the heading "Section 16(a) Beneficial
Ownership Reporting Compliance" on page 14 in the Proxy
Statement, which information is incorporated herein by
reference.

ITEM 11. EXECUTIVE COMPENSATION.

Information regarding executive compensation and compensation of
directors is incorporated herein by reference to the information
beginning on page 8 under the heading "Compensation of Directors
and Executive Officers" and concluding on page 11 under the heading
"Compensation Committee Interlocks and Insider Participation" in
the Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT.
Information regarding security ownership of certain beneficial
owners and management is incorporated herein by reference to the
information on page 4 under the heading "Principal Holders of
Voting Securities" and page 4 under the heading "Nominees for
Election as Directors" and continuing through footnote 16 on page 7
in the Proxy Statement.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information regarding certain relationships and related
transactions is incorporated herein by reference to the information
on page 14 under the heading "Certain Relationships and
Transactions" in the Proxy Statement and to the information
regarding Mr. Davis on page 11 under the heading "Compensation
Committee Interlocks and Insider Participation" in the Proxy
Statement.

PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a)(1)Financial Statements

The following consolidated financial statements of the Registrant
and its consolidated subsidiaries included in the Report are
incorporated herein by reference in Item 8 of this report.

Consolidated Balance Sheets - January 30, 1999 and January 31, 1998
Consolidated Statements of Income - Fiscal years ended January 30, 1999,
January 31, 1998 and February 1, 1997
Consolidated Statements of Stockholders; Equity - Fiscal years
ended January 30, 1999, January 31, 1998 and February 1, 1997
Consolidated Statements of Cash Flows - Fiscal years ended
January 30, 1999, January 31, 1998 and February 1, 1997
Notes to Consolidated Financial Statements - Fiscal years ended
January 30, 1999, January 31, 1998 and February 1, 1997
(a)(2)Financial Statement Schedules
The  following  consolidated financial statement  schedule  of  the
Registrant and its consolidated subsidiaries is filed pursuant to
Item 14(d) (this schedule appears immediately following the
signature page):


Schedule II - Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable
accounting regulations of the Securities and Exchange Commission
are not required under the related instructions or are
inapplicable, and therefore have been omitted.

(a)(3)Exhibits and Management Compensatory Plans
Exhibits

The following exhibits are filed pursuant to Item 14(c):

Number Description

* 3(a) Restated Certificate of Incorporation (Exhibit 3 to Form
10-Q for the quarter ended August 1, 1992 in 1-6140)
* 3(b) By-Laws as currently in effect. (Exhibit 3(b) to Form 10-K
for the fiscal year ended January 30, 1993 in 1-6140)
* 4(a) Indenture between the Registrant and Chemical Bank,
Trustee, dated as of October 1, 1985 (Exhibit (4) in 2-85556)
* 4(b) Indenture between the Registrant and Chemical Bank,
Trustee, dated as of October 1, 1986 (Exhibit (4) in 33-8859)
* 4(c) Indenture between Registrant and Chemical Bank, Trustee,
dated as of April 15, 1987 (Exhibit 4.3 in 33-13534)
* 4(d) Indenture between Registrant and Chemical Bank, Trustee,
dated as of May 15, 1988, as supplemented (Exhibit 4 in 33-
21671, Exhibit 4.2 in 33-25114 and Exhibit 4(c) to Current
Report on Form 8-K dated September 26, 1990 in 1-6140)
* 4(e) Indenture between Dillard Investment Co., Inc. and
Chemical Bank, Trustee, dated as of April 15, 1987, as
supplemented (Exhibit 4.1 in 33-13535 and Exhibit 4.2 in 33-
25113)
*10(a) Retirement Contract of William Dillard dated March 8, 1997
10(b) 1998 Incentive and Nonqualified Stock Option Plan
*10(c) Corporate Officers Non-Qualified Pension Plan (Exhibit 10(c)
to Form 10-K for the fiscal year ended January 29, 1994 in 1-
6140)
*10(d) Senior Management Cash Bonus Plan (Exhibit 10(d) to Form 10-K
for the fiscal year ended January 28, 1995 in 1-6140)
12 Statement Re: Computation of Ratio of Earnings to Fixed Charges
13 Incorporated portions of the Annual Stockholders Report
for the fiscal year ended January 30, 1999
21 Subsidiaries of the Registrant
23 Consent of Independent Auditors
____________
* Incorporated herein by reference as indicated.
Management Compensatory Plans

Listed below are the management contracts and compensatory plans which
are required to be filed as exhibits pursuant to Item 14(c):

Retirement Contract of William Dillard dated March 8, 1997
1998 Incentive and Nonqualified Stock Option Plan
Corporate Officers Non-Qualified Pension Plan
Senior Management Cash Bonus Plan


(b) Reports on Form 8-K filed during the fourth quarter:

None

(c) Exhibits

See the response to Item 14(a)(3).

(d) Financial statement schedules

See the response to Item 14(a)(2).
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.
Dillard's, Inc.
Registrant

/s/ James I. Freeman
Date April 30,1999 James I. Freeman, Senior Vice President
and Chief Financial Officer
(Principal Financial & Accounting Officer)

Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons
on behalf of the Registrant and in the capacity and on the date
indicated.

/s/William Dillard /s/Drue Corbusier
William Dillard Drue Corbusier
Chairman Executive Vice President
and Director

/s/Calvin N. Clyde, Jr. /s/Robert C. Connor
Calvin N. Clyde, Jr. Robert C. Connor
Director Director

/s/Will D. Davis /s/Alex Dillard
Will D. Davis Alex Dillard
Director President and Director

/s/Mike Dillard /s/William Dillard, II
Mike Dillard William Dillard, II
Executive Vice President and Chief Executive Officer
Director and Director (Principal
Executive Officer)

/s/James I. Freeman /s/William H. Sutton
James I. Freeman William H. Sutton
Senior Vice President and Chief Director
Financial Officer and Director

/s/John Paul Hammerschmidt /s/William B. Harrison, Jr.
John Paul Hammerschmidt William B. Harrison, Jr.
Director Director

/s/Jackson T. Stephens /s/John H. Johnson
Jackson T. Stephens John H. Johnson
Director Director

/s/E. Ray Kemp
E. Ray Kemp
Director
Date April 30,1999
INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Stockholders of
Dillard's, Inc.
Little Rock, Arkansas

We have audited the consolidated financial statements of Dillard's, Inc.
and subsidiaries (the "Company") as of January 30, 1999 and January
31, 1998, and for each of the three years in the period ended
January 30, 1999, and have issued our report thereon dated March 15, 1999;
such consolidated financial statements and report are included in your
1998 Annual Report to Stockholders and are incorporated herein by reference.
Our audits also included the consolidated financial statement schedule of
Dillard's, Inc. and subsidiaries, listed in Item 14. This consolidated
financial statement schedule is the responsibility of the Company's
management. Our responsibility is to express an opinion based on
our audits. In our opinion, such consolidated financial
statement schedule, when considered in relation to the basic
consolidated financial statements taken as whole, presents fairly
in all material respects the information set forth therein.


DELOITTE & TOUCHE LLP

New York, New York
March 15, 1999
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

DILLARD'S, INC. AND SUBSIDIARIES

(DOLLAR AMOUNTS IN THOUSANDS)
<TABLE>
COL. A COL. B COL. C COL.D COL. E COL. F


ADDITIONS
BALANCE CHARGED TO CHARGED TO BALANCE
AT BEGINNING COST AND OTHER ACCOUNTS DEDUCTIONS - AT END
DESCRIPTION OF PERIOD EXPENSES DESCRIBE DESCRIBE OF PERIOD
<C> <C> <C> <C> <C> <C> <C> <C>

Allowance for losses on accounts
receivable:

Year ended
January 30, 1999: $27,809 62,766 17,854 (1) 70,942 (2) $37,487

Year ended
January 31, 1998: $24,169 55,816 52,176 (2) $27,809

Year ended
February 1, 1997: $19,528 66,629 23 (1) 62,011 (2) $24,169


</TABLE>

(1) Represents the allowance for losses on accounts acquired.

(2) Accounts written off and charged to allowance for losses on accounts
receivable (net of recoveries).
EXHIBIT INDEX

Number Description

* 3(a) Restated Certificate of Incorporation (Exhibit 3 to Form 10-Q
for the quarter ended August 1, 1992 in 1-6140)
* 3(b) By-Laws as currently in effect (Exhibit 3(b) to
Form 10-K for the fiscal year ended January 30, 1993, in 1-6140)
* 4(a) Indenture between the Registrant and Chemical Bank, Trustee,
dated as of October 1, 1985 (Exhibit (4) in 2-85556)
* 4(b) Indenture between the Registrant and Chemical Bank, Trustee,
dated as of October 1, 1986 (Exhibit (4) in 33-8859)
* 4(c) Indenture between Registrant and Chemical Bank, Trustee,
dated as of April 15, 1987 (Exhibit 4.3 in 33-13534)
* 4(d) Indenture between Registrant and Chemical Bank, Trustee,
dated as of May 15, 1988, as supplemented (Exhibit 4 in 33-21671,
Exhibit 4.2 in 33-25114 and Exhibit 4(c) to Current Report
on Form 8-K dated September 26, 1990 in 1-6140)
* 4(e) Indenture between Dillard Investment Co., Inc. and Chemical Bank,
Trustee, dated as of April 15, 1987, as supplemented (Exhibit 4.1
in 33-13535 and Exhibit 4.2 in 33-25113)
*10(a) Retirement Contract of William Dillard dated March 8,1997
10(b) 1998 Incentive and Nonqualified Stock Option Plan
*10(c) Corporate Officers Non-Qualified Pension Plan (Exhibit
10(c) to Form 10-K for the fiscal year ended January 29,
1994 in 1-6140)
*10(d) Senior Management Cash Bonus Plan (Exhibit 10(d) to Form
10-K for the fiscal year ended January 28, 1995 in 1-6140)
12 Statement Re: Computation of Ratio of Earnings to Fixed Charges
13 Incorporated portions of the Annual Stockholders
Report for the fiscal year ended January 30, 1999
21 Subsidiaries of the Registrant
23 Consent of Independent Auditors
__________________
* Incorporated herein by reference as indicated.