General Mills
GIS
#1290
Rank
S$22.29 B
Marketcap
S$41.70
Share price
2.58%
Change (1 day)
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 10-K

(Mark One)

/X/ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 [NO FEE REQUIRED, EFFECTIVE OCTOBER 7, 1996].

For the fiscal year ended May 31, 1998

/ / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [NO FEE REQUIRED].

For the transition period from .............. to .............
Commission File Number 1-1185


GENERAL MILLS, INC.
(Exact name of registrant as specified in its charter)

Delaware 41-0274440
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

Number One General Mills Boulevard
Minneapolis, MN 55426
(Mail: P.O. Box 1113) (Mail: 55440)
(Address of principal executive offices) (Zip Code)

(612) 540-2311
(Registrant's telephone number, including area code)
---------------------

Securities registered pursuant to Section 12(b) of the Act:
Name of each exchange
Title of each class on which registered
------------------- ---------------------
Common Stock, $.10 par value New York Stock Exchange
Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None
---------------------

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by Reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

Aggregate market value of Common Stock held by non-affiliates of the
Registrant, based on the closing price of $63.5625 per share as reported on the
New York Stock Exchange on July 30, 1998: $9,719.5 million.

Number of shares of Common Stock outstanding as of July 30, 1998:
152,912,269 (including 55,821 shares set aside for the exchange of shares of
Ralcorp Holdings, Inc. and excluding 50,814,822 shares held in the treasury).

DOCUMENTS INCORPORATED BY REFERENCE
Portions of Registrant's Proxy Statement dated August 14, 1998 are
incorporated by reference into Part III, and portions of Registrant's
1998 Annual Report to Stockholders are incorporated by
reference into Parts I, II and IV.

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PART I

ITEM 1. BUSINESS.
General Mills, Inc. was incorporated in Delaware in 1928. The Company is
engaged in the manufacture and marketing of consumer foods products. The terms
"General Mills," "Company" and "Registrant" mean General Mills, Inc. and its
subsidiaries unless the context indicates otherwise.

The Company is a leading producer of packaged consumer foods and markets
its products primarily through its own sales organizations, supported by
advertising and other promotional activities. Such products are primarily
distributed directly to retail food chains, cooperatives, membership stores and
wholesalers. Certain food products, such as yogurt and some foodservice
products, are sold through distributors and brokers.

The packaged consumer foods market is highly competitive, with numerous
competitors of varying sizes. The principal methods of competition include
product quality, advertising, promotion and price. In most of its consumer foods
lines, described below, General Mills competes not only with other widely
advertised branded products, but also with generic products and private label
products, which are generally sold at lower prices.

CEREALS. General Mills produces and sells a number of ready-to-eat cereals,
including such brands as: CHEERIOS, HONEY NUT CHEERIOS, FROSTED CHEERIOS, APPLE
CINNAMON CHEERIOS, MULTI-GRAIN CHEERIOS, TEAM CHEERIOS, WHEATIES, HONEY FROSTED
WHEATIES, CRISPY WHEATIES 'N RAISINS, LUCKY CHARMS, CORN TOTAL, WHEAT TOTAL,
TOTAL RAISIN BRAN, TRIX, GOLDEN GRAHAMS, WHEAT CHEX, CORN CHEX, RICE CHEX,
MULTI-BRAN CHEX, KIX, BERRY BERRY KIX, FIBER ONE, REESE'S PEANUT BUTTER PUFFS,
COCOA PUFFS, COOKIE CRISP, CINNAMON TOAST CRUNCH, FRENCH TOAST CRUNCH, CLUSTERS,
RAISIN NUT BRAN, OATMEAL CRISP, TRIPLES and BASIC 4.

DESSERTS, FLOUR AND BAKING MIXES. General Mills makes and sells a line of
dessert mixes under the BETTY CROCKER trademark, including SUPERMOIST layer
cakes, RICH & CREAMY and SOFT WHIPPED ready-to-spread frostings, SUPREME brownie
and dessert bar mixes, muffin mixes, STIR 'N BAKE mixes and SWEET REWARDS
fat-free and reduced-fat mixes. The Company markets variety baking mixes under
the BISQUICK trademark, sells pouch mixes under the BETTY CROCKER name, and
produces family flour under the GOLD MEDAL brand, introduced in 1880, and
regional brands such as LA PINA, ROBIN HOOD AND RED BAND. The Company also
engages in grain merchandising, produces flour for internal ingredient
requirements and sells flour to bakery, foodservice and manufacturing markets.

DINNER AND SIDE DISH PRODUCTS. General Mills manufactures a line of BETTY
CROCKER dry packaged dinner mixes under the HAMBURGER HELPER and TUNA HELPER
trademarks. Also under the BETTY CROCKER trademark, the Company sells dry
packaged specialty potatoes, POTATO BUDS instant mashed potatoes, SUDDENLY SALAD
and BAC*O'S salad topping.

SNACK PRODUCTS AND BEVERAGES. General Mills markets POP SECRET microwave
popcorn; a line of grain snacks including NATURE VALLEY granola bars, DUNKAROOS
and GOLDEN GRAHAMS TREATS; a line of fruit snacks including FRUIT ROLL-UPS,
FRUIT BY THE FOOT, GUSHERS, FRUIT STRING THING, BUGS BUNNY and TRIX shapes; a
line of fat-free snack bars under the name SWEET REWARDS; a line of salty snack
products called CHEX snack mix and savory snacks marketed under the name BUGLES.
The Company also produces and sells a line of single-serving fruit juice drinks
marketed under the SQUEEZIT trademark and SQUEEZIT 100, a 100% juice beverage.

YOGURT PRODUCTS. Yoplait USA manufactures and sells yogurt products,
including YOPLAIT ORIGINAL, YOPLAIT LIGHT, CUSTARD STYLE and TRIX, a layered
yogurt for children and will be introducing GO-GURT, yogurt packaged in a
portable tube, in fiscal 1999. The Colombo yogurt business manufactures and
sells a variety of refrigerated cup yogurt products under the COLOMBO brand
name.

FOODSERVICE. The Foodservice division markets General Mills branded baking
mixes, cereals, snacks, dinner and side dish products, refrigerated and
soft-serve frozen yogurt and custom products to the commercial and
non-commercial sectors, including schools, colleges, hotels, restaurants and the
healthcare industry.

INTERNATIONAL FOODS OPERATIONS. The International Foods organization of the
Company exports packaged food products and snack pellets throughout the world
and licenses food products for manufacture in Europe and the Asia/Pacific
region. General Mills Canada, Inc. sells BIG G ready-to-eat cereals, BETTY
CROCKER side dishes, baking and packaged dinner mixes and fruit, grain and salty
snacks in Canada.

The Company is engaged in four international joint ventures. See Note Four
to Consolidated Financial Statements appearing on pages 25 and 26 of the
Company's 1998 Annual Report to Stockholders, incorporated herein by reference.
Cereal Partners Worldwide (CPW), the Company's joint venture with Nestle, S.A.,
through various entities, competes in more than 70 countries and republics,
including recent expansion into Central Europe. The following cereal products
were marketed under the umbrella Nestle trademark in fiscal 1998: TRIO,
CLUSTERS, NESQUICK, MULTI-CHEERIOS, HONEY NUT CHEERIOS, GOLDEN GRAHAMS, CINI
MINIS, CHOCAPIC, TRIX, ESTRELITAS, GOLD, KIX, MILO, FIBRE 1, KANGUS, SPORTIES,
FITNESS, SHREDDED WHEAT, SHREDDIES, COUNTRY CORN FLAKES, HONEY STARS, KOKO
KRUNCH, SNOW FLAKES, ZUCOSOS and APPLE MINIS. CPW also manufactures private
label cereals for customers in the United Kingdom. The Company has a 50% equity
interest in CPW.

Snack Ventures Europe (SVE), the Company's joint venture with PepsiCo,
Inc., manufactures and sells snack foods in Holland, France, Belgium, Spain,
Portugal, Greece, Estonia, Hungary, Russia and Slovakia. The Company has a 40.5%
equity interest in SVE.

International Dessert Partners L.L.C. (IDP), the Company's joint venture
with Bestfoods, sells baking and dessert mixes in Brazil, Mexico, Colombia,
Argentina, Chile, Peru, Venezuela and Uruguay and recently introduced a line of
rice pudding dessert mixes in the southern cone of Latin America. IDP
manufactures baking and ready-to-serve frosting mixes in Uruguay. The Company
has a 50% equity interest in IDP.

Tong Want, the Company's joint venture with Want Want Holdings, Ltd., was
formed to manufacture and sell savory snacks in the People's Republic of China.
Operations are expected to commence in 1999. The Company has a 50% equity
interest in Tong Want.

GENERAL INFORMATION
TRADEMARKS AND PATENTS. The Company's products are marketed and businesses
operated under trademarks and service marks owned by or licensed to the Company.
Trademarks and service marks are vital to the Company's business. The most
significant trademarks and service marks of the Company are contained in the
business discussions above.

The Company considers that, taken as a whole, the rights under its various
patents, which expire from time to time, are a valuable asset, but the Company
does not believe that its businesses are materially dependent upon any single
patent or group of related patents. Outside its joint venture activities, the
Company's activities under licenses or other franchises or concessions are not
material.

RAW MATERIALS AND SUPPLIES. The principal raw materials used by General
Mills are cereal grains, sugar, fruits, other agricultural products, vegetable
oils, and plastic and paper for packaging materials. Although General Mills has
some long-term contracts, the majority of such raw materials are purchased on
the open market. Prices of most raw materials will probably increase over the
long term. Nonetheless, General Mills believes that it will be able to obtain an
adequate supply of needed ingredients and packaging materials. Occasionally and
where possible, General Mills makes advance purchases of items significant to
its business in order to ensure continuity of operations. The Company's
objective is to procure materials meeting both the Company's quality standards
and its production needs at the lowest total cost to the Company. The Company's
strategy is to buy these materials at price levels that allow a targeted profit
margin. Since commodities generally represent the largest variable cost in
manufacturing the Company's products, to the extent possible, the Company hedges
the risk associated with adverse price movements using exchange-traded futures
and options and forward cash contracts. These tools enable the Company to manage
the related commodity price risk over periods of time that exceed the period of
time in which the physical commodity is available. Accordingly, the Company uses
hedging to mitigate the risks associated with adverse price movements and not to
speculate in the marketplace. See also Note Seven to Consolidated Financial
Statements appearing on pages 27 and 28 of the Company's 1998 Annual Report to
Stockholders, incorporated herein by reference and the "Market Risk Management"
subsection of the section entitled "Management's Discussion and Analysis"
appearing on pages 17 and 18 of the Company's 1998 Annual Report to
Stockholders, incorporated herein by reference.

CAPITAL EXPENDITURES. During the three fiscal years ended May 31, 1998,
General Mills expended $475 million for capital expenditures, not including the
cost of acquired companies. The Company expects to spend approximately $215
million for such purposes in fiscal 1999.

RESEARCH AND DEVELOPMENT. The main research and development facilities are
located at the James Ford Bell Technical Center in Golden Valley (suburban
Minneapolis), Minnesota. With a staff of approximately 850, the Center is
responsible for most of the food research for the Company. Approximately
one-half of the staff hold degrees in various chemical, biological and
engineering sciences. Research and development expenditures (all
Company-sponsored) amounted to $66.3 million in fiscal 1998, $61.4 million in
fiscal 1997 and $60.1 million in fiscal 1996. General Mills' research and
development resources are focused on new product development, product
improvement, process design and improvement, packaging and exploratory research
in new business areas.

EMPLOYEES. At May 31, 1998, General Mills had approximately 10,200
employees.

ENVIRONMENTAL MATTERS. As of June 30, 1998, the Company has received
notices advising it that there have been releases or threatened releases of
hazardous substances or wastes at 12 sites, and alleging that the Company is
potentially responsible for cleaning up those sites and/or paying certain costs
in connection with those sites. These matters involve several different
procedural contexts, including litigation initiated by governmental authorities
and/or private parties, administrative proceedings commenced by regulatory
agencies, and demand letters issued by regulatory agencies and/or private
parties. The Company recognizes that its potential exposure with respect to any
of these sites may be joint and several, but has concluded that its probable
aggregate exposure is not material. This conclusion is based upon, among other
things, the Company's payments and/or accruals with respect to each site; the
number, ranking, and financial strength of other potentially responsible parties
identified at each of the sites; the status of the proceedings, including
various settlement agreements, consent decrees or court orders; allocations of
volumetric waste contributions and allocations of relative responsibility among
potentially responsible parties developed by regulatory agencies and by private
parties; remediation cost estimates prepared by governmental authorities or
private technical consultants; and the Company's historical experience in
negotiating and settling disputes with respect to similar sites.

Based on current facts and circumstances, General Mills believes that
neither the results of these proceedings nor its compliance in general with
environmental laws or regulations will have a material adverse effect upon the
capital expenditures, earnings or competitive position of the Company.

SEGMENT INFORMATION. Reporting financial information relating to industry
segments of General Mills was discontinued as of May 28, 1995 with the
distribution of the restaurant business. Geographic financial information is
found in Note Nineteen to Consolidated Financial Statements appearing on page 33
of the Company's 1998 Annual Report to Stockholders, incorporated herein by
reference.

EXECUTIVE OFFICERS OF THE REGISTRANT
The executive officers of the Company, together with their ages and
business experience, are set forth below.

Y. Marc Belton, age 39, is Vice President; President, New Ventures. Mr.
Belton joined the Company in 1983 and served in various food marketing
management positions. He was appointed a Vice President of the Company in 1991,
named President, Snacks in 1994 and named to his present position in 1997.

Peter J. Capell, age 41, is Vice President; President, Snacks. Mr. Capell
joined the Company in 1985 and served in various marketing and general
management positions. He was appointed a Vice President of the Company in 1996,
named Marketing Director, Cheerios Business Unit in 1996 and named to his
present position in 1997.

Randy G. Darcy, age 47, is Senior Vice President, Operations. Mr. Darcy
joined the Company in 1987, was named Vice President, Director of Manufacturing,
Technology and Operations in 1989 and was named to his present position in 1994.

Stephen R. Demeritt, age 54, is Executive Vice President of General Mills
and Chief Executive Officer of Cereal Partners Worldwide. Mr. Demeritt joined
the Company in 1969, was named a Marketing Director in the Big G Division in
1976, appointed a Vice President of the Company in 1983, named President of
General Mills Canada, Inc. in 1986, elected Senior Vice President of General
Mills in 1992, and named Chief Executive Officer of CPW, S.A. in 1993. He was
named to his present position in 1996.

Jon L. Finley, age 44, is Senior Vice President, Global Convenience Foods,
which includes Yoplait-Colombo, refrigerated bakery snacks and domestic and
international snack foods. Mr. Finley joined the Company in 1983 and was named
President, Yoplait USA in 1991, appointed a Vice President of the Company in
1991, elected Senior Vice President in 1994, named Senior Vice President, New
Business in 1995 and named Senior Vice President, Gold Medal in 1996. He was
named to his present position in 1998.

Ian R. Friendly, age 37, is Vice President; President, Yoplait-Colombo. Mr.
Friendly joined the Company in 1983 and served in various food marketing
management positions. He was appointed a Vice President of the Company in 1990
with responsibility for the New Enterprise Business Unit of Big G and was
subsequently appointed to lead the Child Cereals Business Unit of Big G in 1993
and the Asia/Pacific and Latin America Business Development of CPW, S.A. in
1994. He was named to his present position in 1998.

Charles W. Gaillard, age 57, has been President of General Mills since
1995. Mr. Gaillard joined General Mills in 1966 and advanced through various
food marketing management positions, becoming Executive Vice President in 1989
and Vice Chairman in 1993. From 1989 to 1993 he was Chief Executive Officer of
Cereal Partners Worldwide.

Eric J. Larson, age 42, is Senior Vice President, Investor Relations. Mr.
Larson joined the Company in this position in June, 1996 from Morgan Stanley &
Co. where he had been a partner and senior analyst covering packaged food,
agri-business, foodservice, tobacco and selected beverage companies since 1992.
He previously worked as an analyst covering consumer products companies at First
Boston Corporation and PaineWebber.

Siri S. Marshall, age 50, is Senior Vice President and General Counsel. Ms.
Marshall joined the Company in this position in 1994 from Avon Products, Inc.
where she held the positions of Senior Vice President, General Counsel and
Secretary from 1992 to 1994.

Michael A. Peel, age 48, is Senior Vice President, Human Resources. Mr.
Peel joined the Company in this position in 1991 from PepsiCo, Inc. where he was
Senior Vice President, Personnel, responsible for PepsiCo Worldwide Foods.

Kendall J. Powell, age 44, is Senior Vice President; President, Big G. Mr.
Powell joined the Company in 1979 and was appointed a Vice President of General
Mills and named Marketing Director of Cereal Partners U.K. in 1990. He was named
President, Yoplait USA in 1995 and elected to his present position in 1998.

Jeffrey J. Rotsch, age 48, is Senior Vice President, Sales. Mr. Rotsch
joined the Company in 1974 and served as the head of several divisions,
including Betty Crocker and Big G. He was elected Senior Vice President in 1993
and named to his present position in 1998.

Stephen W. Sanger, age 52, has been Chairman and Chief Executive Officer of
General Mills, Inc. since 1995. Mr. Sanger joined the Company in 1974 and served
as the head of several business units, including Yoplait USA and Big G. He was
elected a Senior Vice President in 1989, an Executive Vice President in 1991,
Vice Chairman in 1992 and President in 1993.

Christina L. Shea, age 45, is Senior Vice President; President, Betty
Crocker. Ms. Shea joined the Company in 1976 and was appointed a Vice President
in 1987. She was appointed Vice President, New Business Development for Yoplait
USA in 1991, Vice President, General Manager of Betty Crocker Products' Main
Meals and Side Dishes in 1992, and President of Betty Crocker in 1994. She was
named to her present position in 1998.

Robert L. Stretmater, age 54, is Vice President; President, Foodservice.
Mr. Stretmater joined the Company in 1967 and was appointed a Vice President in
1987. He was appointed Vice President, Director of Marketing for the Gold Medal
Division in 1989, Vice President, Director of Marketing for Foodservice in 1996
and named to his present position in 1997.

Danny L. Strickland, age 49, is Senior Vice President, Innovation,
Technology and Quality. Mr. Strickland joined the Company in this position in
1997 from Johnson & Johnson where he held the position of Executive Vice
President, Worldwide Absorbent Products and Material Research from 1993 to 1997.
Prior to joining Johnson & Johnson he spent five years at Kraft General Foods as
Vice President of Technology.

Austin P. Sullivan, Jr., age 58, is Senior Vice President, Corporate
Relations. Mr. Sullivan joined the Company in 1976, was named a Vice President
in 1978, named Director of Public Affairs in 1979 and assumed responsibility for
Corporate Communications in 1993. He was named to his present position in 1994.

Kenneth L. Thome, age 50, is Senior Vice President, Financial Operations.
Mr. Thome joined the Company in 1969 and was named Vice President, Controller
for Convenience and International Foods Group in 1985, Vice President,
Controller for International Foods in 1989, Vice President, Director of
Information Systems in 1991 and was elected to his present position in 1993.

Raymond G. Viault, age 54, is Vice Chairman of the Company, with overall
responsibility for international operations, global convenience foods, business
development and financial activities. Mr. Viault joined the Company in January
1996 from Philip Morris, where he had been based in Zurich, Switzerland, serving
since 1990 as President of Kraft Jacobs Suchard. Mr. Viault had been with Kraft
General Foods a total of 20 years, serving in a variety of major marketing and
general management positions.

AVAILABLE INFORMATION
General Mills is a reporting company under the Securities Exchange Act of
1934, as amended, and files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission"). The public may read
and copy any Company filings at the Commission's Public Reference Room at 450
Fifth Street N.W., Washington, D.C. 20549. You may obtain information on the
operation of the Public Reference Room by calling the Commission at
1-800-SEC-0330. Because the Company makes filings to the Commission
electronically, you may access this information at the Commission's Internet
site (http://www.sec.gov). This site contains reports, proxies and information
statements and other information regarding issuers that file electronically with
the Commission. You can also learn more about General Mills at our web site
(http://www.genmills.com).

CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION FOR THE PURPOSE OF
"SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
The Company and its representatives may from time to time make written or
oral forward-looking statements with respect to annual or long-term goals of the
Company, including statements contained in the Company's filings with the
Securities and Exchange Commission and in its reports to stockholders.

The words or phrases "will likely result," "are expected to," "will
continue," "is anticipated," "estimate," "project" or similar expressions
identify "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements are subject to certain
risks and uncertainties that could cause actual results to differ materially
from historical earnings and those presently anticipated or projected. The
Company wishes to caution readers not to place undue reliance on any such
forward-looking statements, which speak only as of the date made. In connection
with the "safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995, the Company is identifying important factors that could affect the
Company's financial performance and could cause the Company's actual results for
future periods to differ materially from any opinions or statements expressed
with respect to future periods in any current statements.

Our future results could be affected by a variety of factors such as
competitive dynamics in the U.S. ready-to-eat cereal market, including pricing
and promotional spending levels by premium branded manufacturers and by
lower-priced bagged cereal and private label competitors. Results could also be
affected by other external factors such as: economic conditions; the impact of
competitive products and pricing; product development; actions of competitors
other than as described above; changes in laws and regulations, including
changes in accounting standards; customer demand; effectiveness of advertising
and marketing spending or programs; consumer perception of health-related
issues; fluctuations in the cost and availability of supply-chain resources; and
foreign economic conditions, including currency rate fluctuations.

The Company specifically declines to undertake any obligation to publicly
revise any forward-looking statements that have been made to reflect events or
circumstances after the date of such statements or to reflect the occurrence of
anticipated or unanticipated events.

ITEM 2. PROPERTIES.
The Company's principal executive offices and main research laboratory are
Company-owned and located in the Minneapolis, Minnesota metropolitan area.
General Mills operates numerous manufacturing facilities and maintains many
sales and administrative offices and warehouses, mainly in the United States.
Other facilities are operated in Canada.

General Mills operates nine major consumer foods plants for the production
of cereal products, prepared mixes, convenience foods and other food products.
These facilities are located at Albuquerque, New Mexico; Buffalo, New York;
Cedar Rapids, Iowa; Chicago, Illinois area (2); Cincinnati, Ohio; Covington,
Georgia; Lodi, California; and Toledo, Ohio. The Company owns seven flour mills
located at Avon, Iowa; Buffalo, New York; Great Falls, Montana; Johnson City,
Tennessee; Kansas City, Missouri; Vallejo, California; and Vernon, California.
The Company operates seven terminal grain elevators and has country grain
elevators in 29 locations, primarily in Idaho and Montana.

General Mills also has eight other food and beverage production facilities
with total floor space of approximately 493,000 square feet, including 64,000
square feet of leased space. General Mills also owns or leases warehouse space
aggregating approximately 8,330,000 square feet, of which approximately
5,573,000 square feet are leased. A number of sales and administrative offices
are maintained in the United States and Canada, totaling 1,800,000 square feet.

ITEM 3. LEGAL PROCEEDINGS.
In management's opinion, there were no claims or litigation pending at May
31, 1998, the outcome of which could have a material adverse effect on the
consolidated financial position or results of operations of the Company. See the
information contained under the section entitled "Environmental Matters," supra,
for a discussion of environmental matters in which the Company is involved.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS. -- Not applicable.


PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.
The information relating to the market prices and dividends of the
Company's common stock contained in Note Twenty to Consolidated Financial
Statements appearing on page 34 of Registrant's 1998 Annual Report to
Stockholders is incorporated herein by reference. As of July 30, 1998, the
number of record holders of common stock was 41,903. The Company's common stock
($.10 par value) is listed on the New York and Chicago Stock Exchanges.

ITEM 6. SELECTED FINANCIAL DATA.
The information for fiscal years 1994 through 1998 contained in the
Eleven-Year Financial Summary on page 35 of Registrant's 1998 Annual Report to
Stockholders is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATION.
The information set forth in the section entitled "Management's Discussion
and Analysis" on pages 15 through 18 of Registrant's 1998 Annual Report to
Stockholders is incorporated herein by reference.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
The information set forth in the "Market Risk Management" subsection of the
section entitled "Management's Discussion and Analysis" on pages 17 and 18 of
Registrant's 1998 Annual Report to Stockholders is incorporated herein by
reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
The information on pages 19 through 34 of Registrant's 1998 Annual Report
to Stockholders is incorporated herein by reference.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE. --Not applicable.


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.
The information contained in the sections entitled "Information Concerning
Nominees" and "Section 16(a) Beneficial Ownership Reporting Compliance"
contained in Registrant's definitive proxy materials dated August 14, 1998 is
incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION.
The information contained on pages 20 through 23 of Registrant's definitive
proxy materials dated August 14, 1998 is incorporated herein by reference. The
information appearing under the heading "Report of Compensation Committee on
Executive Compensation" is not incorporated herein.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
The information contained in the section entitled "Share Ownership of
Directors and Executive Officers" contained in Registrant's definitive proxy
materials dated August 14, 1998 is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS. -- Not applicable.

- - ---------------------

The Company's Annual Report on Form 10-K for the fiscal year ended May 31, 1998,
at the time of its filing with the Securities and Exchange Commission, shall
modify and supersede all prior documents filed pursuant to Sections 13, 14 and
15(d) of the 1934 Act for purposes of any offers or sales of any securities
after the date of such filing pursuant to any Registration Statement or
Prospectus filed pursuant to the Securities Act of 1933 which incorporates by
reference such Annual Report on Form 10-K.
INDEPENDENT AUDITORS' REPORT


The Stockholders and the Board of Directors
General Mills, Inc.:

Under date of June 30, 1998, we reported on the consolidated balance sheets
of General Mills, Inc. and subsidiaries as of May 31, 1998 and May 25, 1997 and
the related consolidated statements of earnings, stockholders' equity and cash
flows for each of the fiscal years in the three-year period ended May 31, 1998,
as contained in the 1998 annual report to stockholders. These consolidated
financial statements and our report thereon are incorporated by reference in the
annual report on Form 10-K for the fiscal year ended May 31, 1998. In connection
with our audits of the aforementioned consolidated financial statements, we have
also audited the related financial statement schedule as listed in the
accompanying index. This financial statement schedule is the responsibility of
the Company's management. Our responsibility is to express an opinion on this
financial statement schedule based on our audits.

In our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly, in all material respects, the information set forth therein.

Our report covering the basic consolidated financial statements refers to
changes in the method of accounting in fiscal 1997 for impairment of long-lived
assets and for long-lived assets to be disposed of.


/s/ KPMG Peat Marwick LLP

Minneapolis, Minnesota
June 30, 1998




CONSENT OF KPMG PEAT MARWICK LLP


The Board of Directors
General Mills, Inc.:

We consent to incorporation by reference in the Registration Statements
(Nos. 2-49637 and 333-00745) on Form S-3 and Registration Statements (Nos.
2-13460, 2-53523, 2-95574, 33-24504, 33-27628, 33-32059, 33-36892, 33-36893,
33-50337, 33-62729, 333-13089 and 333-32509) on Form S-8 of General Mills, Inc.
of our reports dated June 30, 1998, relating to the consolidated balance sheets
of General Mills, Inc. and subsidiaries as of May 31, 1998 and May 25, 1997 and
the related consolidated statements of earnings, stockholders' equity, cash
flows and related financial statement schedule for each of the fiscal years in
the three-year period ended May 31, 1998, which reports are included or
incorporated by reference in the May 31, 1998 annual report on Form 10-K of
General Mills, Inc.

Our report covering the basic consolidated financial statements refers to
changes in the method of accounting in fiscal 1997 for impairment of long-lived
assets and for long-lived assets to be disposed of.



/s/ KPMG Peat Marwick LLP

Minneapolis, Minnesota
August 21, 1998
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.
(a) 1. FINANCIAL STATEMENTS:

Consolidated Statements of Earnings for the Fiscal Years Ended May 31,
1998, May 25, 1997 and May 26, 1996 (incorporated herein by reference to
page 20 of the Registrant's 1998 Annual Report to Stockholders).

Consolidated Balance Sheets at May 31, 1998 and May 25, 1997
(incorporated herein by reference to page 21 of the Registrant's 1998
Annual Report to Stockholders).

Consolidated Statements of Cash Flows for the Fiscal Years Ended May 31,
1998, May 25, 1997 and May 26, 1996 (incorporated herein by reference to
page 22 of the Registrant's 1998 Annual Report to Stockholders).

Consolidated Statements of Stockholders' Equity for the Fiscal Years
Ended May 31, 1998, May 25, 1997 and May 26, 1996 (incorporated herein
by reference to page 23 of the Registrant's 1998 Annual Report to
Stockholders).

Notes to Consolidated Financial Statements (incorporated herein by
reference to pages 24 through 34 of the Registrant's 1998 Annual Report
to Stockholders).

2. FINANCIAL STATEMENT SCHEDULES:

For the Fiscal Years Ended May 31, 1998, May 25, 1997 and May 26, 1996:

II- Valuation and Qualifying Accounts

3. EXHIBITS:

EXHIBIT NO. DESCRIPTION

3.1 Registrant's Restated Certificate of Incorporation, as amended
to date (incorporated herein by reference to Exhibit 3(i) to
Registrant's Quarterly Report on Form 10-Q for the period ended
August 24, 1997).
3.2 Registrant's By-Laws, as amended to date.
4.1 Indenture between Registrant and Continental Illinois National
Bank and Trust Company of Chicago, as amended to date by
Supplemental Indentures Nos. 1 through 8 (incorporated herein by
reference to Exhibit 4.1 to Registrant's Annual Report on Form
10-K for the fiscal year ended May 25, 1997).
4.2 Rights Agreement dated as of December 11, 1995 between
Registrant and Norwest Bank Minnesota, N.A. (incorporated herein
by reference to Exhibit 1 to Registrant's Report on Form 8-K
dated December 11, 1995).
4.3 Indenture between Registrant and First Trust of Illinois,
National Association dated February 1, 1996 (incorporated herein
by reference to Exhibit 4.1 to Registrant's Registration
Statement on Form S-3 effective February 23, 1996).
4.4 Indenture between Ralcorp Holdings, Inc. and The First National
Bank of Chicago, as supplemented to date by the First
Supplemental Indenture among Ralcorp Holdings, Inc., Registrant
and The First National Bank of Chicago (incorporated herein by
reference to Exhibit 4.1 to Registrant's Report on Form 8-K
dated January 31, 1997).
EXHIBIT NO.                          DESCRIPTION

*10.1 Stock Option and Long-Term Incentive Plan of 1988, as amended to
date (incorporated herein by reference to Exhibit 10.1 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 29, 1994).
10.2 Addendum No. 3 effective as of March 15, 1993 to Protocol of
Cereal Partners Worldwide (incorporated herein by reference to
Exhibit 10(b) to Registrant's Quarterly Report on Form 10-Q for
the period ended February 26, 1995).
10.3 Distribution Agreement with Darden Restaurants, Inc. dated May
12, 1995 (incorporated herein by reference to Exhibit 2 to
Registrant's Report on Form 8-K dated May 28, 1995).
*10.4 Executive Incentive Plan, as amended to date (incorporated
herein by reference to Exhibit 10.4 to Registrant's Annual
Report on Form 10-K for the fiscal year ended May 25, 1997).
*10.5 Management Continuity Agreement (incorporated herein by
reference to Exhibit 4 to Registrant's Report on Form 8-K dated
December 11, 1995).
*10.6 Supplemental Retirement Plan, as amended to date (incorporated
herein by reference to Exhibit 10.6 to Registrant's Annual
Report on Form 10-K for the fiscal year ended May 29, 1994).
*10.7 Executive Survivor Income Plan, as amended to date (incorporated
herein by reference to Exhibit 10.7 to Registrant's Annual
Report on Form 10-K for the fiscal year ended May 26, 1996).
*10.8 Executive Health Plan, as amended to date (incorporated herein
by reference to Exhibit 10.8 to Registrant's Annual Report on
Form 10-K for the fiscal year ended May 26, 1996).
*10.9 Supplemental Savings Plan, as amended to date (incorporated
herein by reference to Exhibit 10.9 to Registrant's Annual
Report on Form 10-K for the fiscal year ended May 29, 1994).
*10.10 1996 Compensation Plan for Non-Employee Directors, as amended to
date.
*10.11 General Mills, Inc. 1995 Salary Replacement Stock Option Plan,
as amended to date.
*10.12 General Mills, Inc. Deferred Compensation Plan, as amended to
date.
*10.13 Supplemental Benefits Trust Agreement dated February 9, 1987,
as amended and restated as of September 26, 1988 (incorporated
herein by reference to Exhibit 10.13 to Registrant's Annual
Report on Form 10-K for the fiscal year ended May 29, 1994).
*10.14 Supplemental Benefits Trust Agreement dated September 26, 1988
(incorporated herein by reference to Exhibit 10.14 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 29, 1994).
10.15 Agreements dated November 29, 1989 by and between General Mills,
Inc. and Nestle, S.A. (incorporated herein by reference to
Exhibit 10.15 to Registrant's Annual Report on Form 10-K for the
fiscal year ended May 28, 1995).
10.16 Protocol and Addendum No. 1 to Protocol of Cereal Partners
Worldwide (incorporated herein by reference to Exhibit 10.16 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 26, 1996).
*10.17 1990 Salary Replacement Stock Option Plan, as amended to date
(incorporated herein by reference to Exhibit 10.18 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 29, 1994).
10.18 Addendum No. 2 dated March 16, 1993 to Protocol of Cereal
Partners Worldwide.
10.19 Agreement dated July 31, 1992 by and between General Mills,
Inc. and PepsiCo, Inc.
*10.20 Stock Option and Long-Term Incentive Plan of 1993, as amended to
date (incorporated herein by reference to Exhibit 10.20 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 25, 1997).
10.21 Standstill Agreement with CPC International, Inc. dated October
17, 1994 (incorporated herein by reference to Exhibit 10(a) to
Registrant's Quarterly Report on Form 10-Q for the period ended
February 26, 1995).


* Items that are management contracts or compensatory plans or arrangements
required to be filed as an exhibit pursuant to Item 14(c) of Form 10-K.
EXHIBIT NO.                          DESCRIPTION

12 Statement of Ratio of Earnings to Fixed Charges (contained on
page 15 of this Report).
13 1998 Annual Report to Stockholders (only those portions
expressly incorporated by reference herein shall be deemed filed
with the Commission).
21 List of Subsidiaries of General Mills, Inc.
23 Consent of KPMG Peat Marwick LLP (contained on page 8 of this
Report).


* Items that are management contracts or compensatory plans or arrangements
required to be filed as an exhibit pursuant to Item 14(c) of Form 10-K.




(b) REPORTS ON FORM 8-K. -- Not applicable.
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

GENERAL MILLS, INC.

Dated: August 21, 1998
By: /s/ S. S. MARSHALL
-----------------------
S. S. Marshall
Senior Vice President and General Counsel


PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THIS REPORT
HAS BEEN SIGNED BELOW BY THE FOLLOWING PERSONS ON BEHALF OF THE REGISTRANT AND
IN THE CAPACITIES AND ON THE DATES INDICATED.

SIGNATURE TITLE DATE
--------- ----- ----


/s/ R.M. BRESSLER Director 7/29/98
(Richard M. Bressler)


/s/ L. DE SIMONE Director 7/30/98
(Livio D. DeSimone)


/s/ W.T. ESREY Director 8/3/98
(William T. Esrey)


/s/ C. W. GAILLARD Director, 7/29/98
(Charles W. Gaillard) President


/s/ RAYMOND V. GILMARTIN Director 7/31/98
(Raymond V. Gilmartin)


/s/ JUDITH R. HOPE Director 8/4/98
(Judith R. Hope)


/s/ KENNETH MACKE Director 7/30/98
(Kenneth A. Macke)


/s/ M.D. ROSE Director 7/30/98
(Michael D. Rose)


/s/ S. W. SANGER Chairman of the Board and 7/29/98
(Stephen W. Sanger) Chief Executive Officer
SIGNATURE                    TITLE                              DATE
--------- ----- ----


/s/ A. MICHAEL SPENCE Director 7/30/98
(A. Michael Spence)


/s/ D. A. TERRELL Director 8/3/98
(Dorothy A. Terrell)


/s/ RAYMOND G. VIAULT Director 7/29/98
(Raymond G. Viault) Vice Chairman


/s/ C. ANGUS WURTELE Director 7/30/98
(C. Angus Wurtele)


/s/ KENNETH L. THOME Senior Vice President, 8/17/98
(Kenneth L. Thome) Financial Operations
(Principal Accounting Officer)
GENERAL MILLS, INC. AND SUBSIDIARIES
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
(in millions)


Column A Column B Column C Column D Column E
- - --------------------------- -------- -------- -------- --------
Additions
Balance at charged to Deductions Balance
beginning costs and from at end of
Description of period expenses reserves period
- - ----------- --------- --------- --------- ---------

Allowance for possible losses
on accounts receivable:

Year ended May 31, 1998.. $4.1 $ .7 $1.6 (a) $4.2
(1.0)(b)
---- ---- ---- ----
Total................ $4.1 $ .7 $ .6 $4.2
==== ==== ==== ====



Year ended May 25, 1997.. $4.1 $ .6 $1.1 (a) $4.1
(.5)(b)
---- ---- ---- ----
Total................ $4.1 $ .6 $ .6 $4.1
==== ==== ==== ====



Year ended May 26, 1996.. $4.1 $ .1 $ .4 (a) $4.1
(.3)(b)
---- ---- ---- ----
Total................ $4.1 $ .1 $ .1 $4.1
==== ==== ==== ====


- - -------------------
Notes:

(a) Bad debt write-offs.
(b) Other adjustments and reclassifications.
EXHIBIT 12


GENERAL MILLS, INC.
RATIO OF EARNINGS TO FIXED CHARGES

<TABLE>
<CAPTION>
Fiscal Year Ended
--------------------------------------------------
May 31, May 25, May 26, May 28, May 29,
1998 1997 1996 1995 1994
---- ---- ---- ---- ----

<S> <C> <C> <C> <C> <C>
Ratio of Earnings to Fixed Charges..5.63 6.54 6.94 4.10 6.18

</TABLE>

For purposes of computing the ratio of earnings to fixed charges, earnings
represent pretax income from continuing operations, plus pretax earnings or
losses of joint ventures, plus fixed charges (net of capitalized interest).
Fixed charges represent interest (whether expensed or capitalized) and one-third
(the proportion deemed representative of the interest factor) of rents of
continuing operations.
EXHIBIT INDEX


3.2 Registrant's By-Laws, as amended to date.

10.10 1996 Compensation Plan for Non-Employee Directors, as amended to date.

10.11 General Mills, Inc. 1995 Salary Replacement Stock Option Plan, as
amended to date.

10.12 General Mills, Inc. Deferred Compensation Plan, as amended to date.

10.18 Addendum No. 2 dated March 16, 1993 to Protocol of Cereal Partners
Worldwide.

10.19 Agreement dated July 31, 1992 by and between General Mills, Inc. and
PepsiCo, Inc.

12 Statement of Ratio of Earnings to Fixed Charges.

13 1998 Annual Report to Stockholders (only portions).

21 List of Subsidiaries of General Mills, Inc.

23 Consent of KPMG Peat Marwick LLP.

27 Financial Data Schedule.