Sturm, Ruger & Co - 10-Q quarterly report FY

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

__________

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended October 2, 2010

o	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from_______________ to _______________

Commission file number 1-10435

STURM, RUGER & COMPANY, INC.

(Exact name of registrant as specified in its charter)

Delaware		06-0633559
(State or other jurisdiction of		(I.R.S. employer
incorporation or organization)		identification no.)

Lacey Place, Southport, Connecticut		06890
(Address of principal executive offices)		(Zip code)

(203) 259-7843

(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such requirements for the past 90 days. Yes xNo o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer”, “accelerated filer”, and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer oAccelerated filer x Non-accelerated filer oSmaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x

The number of shares outstanding of the issuer's common stock as of October 26, 2010: Common Stock, $1 par value –18,822,284.

INDEX

STURM, RUGER & COMPANY, INC.

PART I.	FINANCIAL INFORMATION

Item 1.	Financial Statements (Unaudited)

	Condensed balance sheets – October 2, 2010 and December 31, 2009	3

	Condensed statements of income – Three and nine months ended October 2, 2010 and October 3, 2009	5

	Condensed statement of stockholders’ equity – Nine months ended October 2, 2010	6

	Condensed statements of cash flows –Nine months ended October 2, 2010 and October 3, 2009	7

	Notes to condensed financial statements – October 2, 2010	8

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	16

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	28

Item 4.	Controls and Procedures	28


PART II.	OTHER INFORMATION

Item 1.	Legal Proceedings	30

Item 1A.	Risk Factors	30

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	30

Item 3.	Defaults Upon Senior Securities	30

Item 4.	(Removed and Reserved)	30

Item 5.	Other Information	30

Item 6.	Exhibits	31

SIGNATURES		32

Index

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS (UNAUDITED)

STURM, RUGER & COMPANY, INC.

CONDENSED BALANCE SHEETS

(Dollars in thousands, except share data)

	October 2, 2010			December 31, 2009

Assets

Current Assets
Cash and cash equivalents	$	5,492		$	5,008
Short-term investments		47,492			50,741
Trade receivables, net		25,934			25,049
Gross inventories		51,205			51,048
Less LIFO reserve		(38,711	)		(38,663	)
Less excess and obsolescence reserve		(1,979	)		(2,727	)
Net inventories		10,515			9,658

Deferred income taxes		4,431			5,893
Prepaid expenses and other current assets		2,268			2,062
Total Current Assets		96,132			98,411

Property, plant and equipment		149,151			134,057
Less allowances for depreciation		(106,866	)		(101,324	)
Net property, plant and equipment		42,285			32,733
Deferred income taxes		5,636			6,190
Other assets		3,167			4,345
Total Assets	$	147,220		$	141,679

Note:

The balance sheet at December 31, 2009 has been derived from the audited financial statements at that date but does not include all the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements.

See notes to condensed financial statements.

Index

STURM, RUGER & COMPANY, INC.

CONDENSED BALANCE SHEETS (Continued)

(Dollars in thousands, except share data)

	October 2, 2010			December 31, 2009
				(Note)

Liabilities and Stockholders’ Equity

Current Liabilities
Trade accounts payable and accrued expenses	$	11,127		$	12,011
Product liability		424			1,147
Employee compensation and benefits		8,985			12,890
Workers’ compensation		4,849			5,443
Income taxes payable		459			1,543
Total Current Liabilities		25,844			33,034

Accrued pension liability		12,179			12,194
Product liability accrual		663			935

Contingent liabilities – Note 12		--			--
Stockholders’ Equity
Common Stock, non-voting, par value $1:
Authorized shares 50,000; none issued		--			--
Common Stock, par value $1:
Authorized shares – 40,000,000
2010 – 22,988,318 issued, 18,822,284 outstanding 2009 – 22,826,601 issued, 19,072,780 outstanding		22,988			22,827
Additional paid-in capital		8,913			8,031
Retained earnings		132,879			115,187
Less: Treasury stock – at cost
2010 – 4,166,034 shares 2009 – 3,753,821 shares		(35,884	)		(30,167	)
Accumulated other comprehensive loss		(20,362	)		(20,362	)
Total Stockholders’ Equity		108,534			95,516
Total Liabilities and Stockholders’ Equity	$	147,220		$	141,679

Note:

See notes to condensed financial statements.

Index

STURM, RUGER & COMPANY, INC.

CONDENSED STATEMENTS OF INCOME (UNAUDITED)

(In thousands, except per share data)

	Three Months Ended					Nine Months Ended
	October 2, 2010			October 3, 2009		October 2, 2010			October 3, 2009

Net firearms sales	$	57,505		$	70,011	$	188,396		$	203,611
Net castings sales		896			1,175		2,671			3,495
Total net sales		58,401			71,186		191,067			207,106

Cost of products sold		39,818			49,404		127,613			140,766

Gross profit		18,583			21,782		63,454			66,340

Operating expenses:
Selling		5,194			5,145		16,211			15,909
General and administrative		4,080			5,031		11,999			14,740
Other operating expenses, net		-			275		398			950
Total operating expenses		9,274			10,451		28,608			31,599

Operating income		9,309			11,331		34,846			34,741

Other income:
Interest (expense) income, net		(18	)		8		(75	)		(12	)
Other income, net		148			125		449			101
Total other income, net		130			133		374			89

Income before income taxes		9,439			11,464		35,220			34,830

Income taxes		3,398			4,356		12,679			13,235

Net income	$	6,041		$	7,108	$	22,541		$	21,595

Basic earnings per share	$	0.32		$	0.37	$	1.18		$	1.13

Fully diluted earnings per share	$	0.31		$	0.37	$	1.17		$	1.12

Cash dividends per share	$	0.10		$	0.12	$	0.25		$	0.21

See notes to condensed financial statements.

Index

STURM, RUGER & COMPANY, INC.

CONDENSED STATEMENT OF STOCKHOLDERS’ EQUITY (UNAUDITED)

(Dollars in thousands)

	Common Stock		Additional Paid-in Capital			Retained Earnings			Treasury Stock			Accumulated Other Comprehensive Loss			Total

Balance at December 31, 2009	$	22,827	$	8,031		$	115,187		$	(30,167	)	$	(20,362	)	$	95,516
Net income and comprehensive income							22,541									22,541
Dividends paid							(4,849	)								(4,849	)
Recognition of stock-based compensation expense				1,711												1,711
Exercise of stock options and vesting of RSU’s				(1,366	)											(1,366	)
Tax benefit realized from exercise of stock options and vesting of RSU’s				698												698
Common stock issued – compensation plans		161		(161	)											-
Repurchase of 412,213 shares of common stock										(5,717	)					(5,717	)
Balance at October 2, 2010	$	22,988	$	8,913		$	132,879		$	(35,884	)	$	(20,362	)	$	108,534

See notes to condensed financial statements.

Index

STURM, RUGER & COMPANY, INC.

CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED)

(Dollars in thousands)

	Nine Months Ended
	October 2, 2010			October 3, 2009

Operating Activities
Net income	$	22,541		$	21,595
Adjustments to reconcile net income to cash provided by operating activities:
Depreciation		6,863			4,987
Slow moving inventory valuation adjustment		(692	)		(256	)
Stock-based compensation		1,711			3,505
Loss (Gain) on sale of assets		5			(39	)
Deferred income taxes		649			(868	)
Changes in operating assets and liabilities:
Trade receivables		(885	)		(935	)
Inventories		(165	)		5,147
Trade accounts payable and accrued expenses		(1,477	)		823
Employee compensation and benefits		(3,905	)		4,610
Product liability		(995	)		483
Prepaid expenses, other assets and other liabilities		933			(106	)
Income taxes payable		(1,085	)		(229	)
Cash provided by operating activities		23,498			38,717

Investing Activities
Property, plant and equipment additions		(16,416	)		(10,301	)
Proceeds from sale of assets		21			44
Purchases of short-term investments		(112,473	)		(78,217	)
Proceeds from maturities of short-term investments		115,722			49,538
Cash used for investing activities		(13,146	)		(38,936	)

Financing Activities
Tax benefit from exercise of stock options		698			1,411
Repayment of line of credit balance		-			(1,000	)
Repurchase of common stock		(5,717	)		(14	)
Dividends paid		(4,849	)		(3,985	)
Cash used for financing activities		(9,868	)		(3,588	)

Increase (decrease) in cash and cash equivalents		484			(3,807	)

Cash and cash equivalents at beginning of period		5,008			9,688

Cash and cash equivalents at end of period	$	5,492		$	5,881

See notes to condensed financial statements.

Index

STURM, RUGER & COMPANY, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS (UNAUDITED)

(Dollars in thousands, except per share)

NOTE 1 - BASIS OF PRESENTATION

The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and disclosures required by accounting principles generally accepted in the United States of America for complete financial statements.

In the opinion of management, the accompanying unaudited condensed financial statements include all adjustments, consisting of normal recurring accruals, considered necessary for a fair presentation of the results of the interim periods. Operating results for the nine months ended October 2, 2010 are not indicative of the results to be expected for the full year ending December 31, 2010. These financial statements have been prepared on a basis that is substantially consistent with the accounting principles applied in our Annual Report on Form 10-K for the year ended December 31, 2009.

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES

Organization:

Sturm, Ruger & Company, Inc. (the “Company”) is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 98% of the Company’s total sales for the three and nine months ended October 2, 2010 were firearms sales, and approximately 2% were investment castings sales. Export sales represent approximately 5% of total sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic.

The Company’s firearms are sold through a select number of independent wholesale distributors principally to the commercial sporting market. Two of these independent wholesale distributors merged in 2009. Further consolidation of independent wholesale distributors would result in a greater concentration of credit risk.

The Company manufactures investment castings made from steel alloys for internal use in its firearms and utilizes available investment casting capacity to manufacture and sell castings to unaffiliated, third-party customers.

Fair Value of Financial Instruments:

The carrying amounts of financial instruments, including cash, short-term investments, accounts receivable, accounts payable and accrued liabilities approximate fair value due to the short-term maturity of these items.

Index

Use of Estimates:

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.

Reclassifications:

Certain prior period balances have been reclassified to conform to current year presentation.

NOTE 3 – SHORT-TERM INVESTMENTS

Short-term investments consist principally of United States Treasury instruments, all maturing within one year, and are recorded at cost plus accrued interest, which approximates market. The income from short-term investments is included in other income, net. The Company intends to hold these investments until maturity.

The Company evaluates securities for other than temporary impairment at least on a quarterly basis, and more frequently when market conditions warrant such evaluation. The Company has determined that the carrying value of short-term investments has not been impaired.

NOTE 4 - INVENTORIES

Inventories are valued using the last-in, first-out (LIFO) method. An actual valuation of inventory under the LIFO method can be made only at the end of each year based on the inventory levels and costs existing at that time. Accordingly, interim LIFO calculations must necessarily be based on management's estimates of expected year-end inventory levels and costs. Because these are subject to many factors beyond management's control, interim results are subject to the final year-end LIFO inventory valuation.

During the nine month period ended October 2, 2010, inventory quantities were reduced. If this reduction remains through year-end, it will result in a liquidation of LIFO inventory quantities carried at lower costs prevailing in prior years as compared with the current cost of purchases. Although the effect of such a liquidation cannot be precisely quantified at the present time, management believes that if a LIFO liquidation continues to occur in 2010, the impact may be material to the Company’s results of operations for the period but will not have a material impact on the financial position of the Company.

Inventories consist of the following:

	October 2, 2010			December 31, 2009
Inventory at FIFO
Finished products	$	7,561		$	4,623
Materials and work in process		43,644			46,425
Gross inventories		51,205			51,048
Less: LIFO reserve		(38,711	)		(38,663	)
Less: excess and obsolescence reserve		(1,979	)		(2,727	)
Net inventories	$	10,515		$	9,658

Index

NOTE 5 – LINE OF CREDIT

In December 2009, the Company renewed a $25 million credit facility with a bank. This facility is renewable annually and now terminates on December 12, 2010. Borrowings under this facility bear interest at LIBOR (0.84% at October 2, 2010) plus 200 basis points. The Company is charged 50 basis points per year on the unused portion. At October 2, 2010 and December 31, 2009, the Company was in compliance with the terms and covenants of the credit facility, which remains unused.

NOTE 6 – EMPLOYEE BENEFIT PLANS

The Company has migrated its retirement benefit focus from defined benefit pension plans to defined contribution retirement plans, utilizing its current 401(k) plan.

In 2007, the Company amended its hourly and salaried defined benefit pension plans to freeze the benefits for current participants and to discontinue the plans for all future employees. All active participants became fully vested in the amount of benefit services accrued through December 31, 2007 and no benefits have accrued since that date. Currently, the Company provides supplemental discretionary contributions to substantially all employees’ individual 401(k) accounts.

In future years, the Company may be required to make cash contributions to the two defined benefit pension plans. The annual contributions will be based on the amount of the unfunded plan liabilities derived from the frozen benefits and will not include liabilities for any future accrued benefits for any new or existing participants. The total amount of these future cash contributions will depend on the investment returns generated by the plans’ assets and the then applicable discount rates used to calculate the plans’ liabilities.

Minimum cash contributions of $1.7 million are required for the defined benefit plans for 2010. The Company voluntarily contributed $2 million to the defined benefit plans in 2009 and plans on contributing approximately $2 million in 2010. Contributions in the three and nine months ended October 2, 2010 totaled $0.6 million and $1.6 million, respectively.

The estimated cost of the frozen defined benefit plans for 2010 is $0.4 million.

The supplemental discretionary contributions to the 401(k) plan totaled $0.4 million and $1.4 million for the three and nine months ended October 2, 2010, respectively, and $0.5 million and $1.4 million for the three and nine months ended October 3, 2009, respectively. The Company plans to contribute approximately $0.5 million to the plan during the remainder of 2010.

NOTE 7 - INCOME TAXES

The Company's 2010 and 2009 effective tax rates differ from the statutory federal tax rate due principally to state income taxes partially offset by tax benefits related to the American Jobs Creation Act of 2004. The effective income tax rates for the three and nine months ended October 2, 2010 and October 3, 2009 are 36.0% and 38.0%, respectively.

Index

Income tax payments in the three and nine months ended October 2, 2010 totaled $3.6 million and $11.5 million, respectively. Income tax payments in the three and nine months ended October 3, 2009 totaled $3.3 million and $14.2 million, respectively.

The Company files income tax returns in the U.S. federal jurisdiction and various state jurisdictions. With few exceptions, the Company is no longer subject to U.S. federal and state income tax examinations by tax authorities for years before 2006. In the first quarter of 2009, the IRS completed audits of the Company’s 2006 and 2007 federal income tax returns. Adjustments resulting from this examination did not result in a material change to the Company’s financial position or results of operations.

The Company does not believe it has included any “uncertain tax positions” in its federal income tax return or any of the state income tax returns it is currently filing. The Company has made an evaluation of the potential impact of additional state taxes being assessed by jurisdictions in which the Company does not currently consider itself liable. The Company does not anticipate that such additional taxes, if any, would result in a material change to its financial position. However, the Company anticipates that it is more likely than not that additional state tax liabilities in the range of $0.2 million to $0.5 million exist. The Company has recorded $0.5 million relating to these additional state income taxes, including approximately $0.2 million for the payment of interest and penalties. This amount is included in income taxes payable at October 2, 2010. The Company will include any future interest and penalties related to uncertain tax positions as a component of its provision for taxes.

NOTE 8 - EARNINGS PER SHARE

Set forth below is a reconciliation of the numerator and denominator for basic and diluted earnings per share calculations for the periods indicated:

	Three Months Ended				Nine Months Ended
	October 2, 2010		October 3, 2009		October 2, 2010		October 3, 2009

Numerator:
Net income	$	6,041	$	7,108	$	22,541	$	21,595
Denominator:
Weighted average number of common shares outstanding – Basic		19,019,011		19,069,749		19,100,361		19,057,636
Dilutive effect of options and restricted stock units outstanding under the Company’s employee compensation plans		248,402		307,251		211,846		150,364
Weighted average number of common shares outstanding – Diluted		19,267,413		19,377,000		19,312,207		19,208,000

The dilutive effect of outstanding options and restricted stock units is calculated using the treasury stock method. The weighted average number of common shares outstanding has decreased from the comparable prior year periods as a result of the Company’s stock repurchase plans. See Note 9 for further information.

Index

The following average numbers of stock options are anti-dilutive and therefore are not included in the diluted earnings per share calculation:

Three Months Ended

Nine Months Ended

October 2,

2010

October 3,

2009

October 2,

2010

October 3,

2009

Average number of stock options

256,250

NOTE 9 – STOCK REPURCHASES

At December 31, 2009, $4.7 million remained authorized for share repurchases. In February 2010, the Company announced that the Board of Directors expanded this repurchase program from $4.7 million to $10 million. During the nine months ended October 2, 2010, the Company has repurchased 412,213 shares of its common stock for $5.7 million, representing 2.1% of the then outstanding shares, in the open market at an average price of $13.83 per share. At October 2, 2010, $4.3 million remained available for stock repurchases.

In 2009, the Company repurchased 2,400 shares of its common stock, representing 0.1% of the then outstanding shares, in the open market at an average price of $6.03 per share.

These purchases were made with cash held by the Company and no debt was incurred.

NOTE 10 – EQUITY-BASED COMPENSATION PLANS

In April 2007, the Company adopted and the shareholders approved the 2007 Stock Incentive Plan (the “2007 SIP”) under which employees, independent contractors, and non-employee directors may be granted stock options, restricted stock, deferred stock awards, and stock appreciation rights, any of which may or may not require the satisfaction of performance objectives. Vesting requirements are determined by the Compensation Committee or the Board of Directors. The Company has reserved 2,550,000 shares for issuance under the 2007 SIP of which 1,652,886 remain available for future grants as of October 2, 2010.

Compensation costs related to all share-based payments recognized in the statements of operations aggregated $0.8 million and $1.7 million for the three months and nine months ended October 2, 2010, respectively, and $0.9 million and $2.9 million for the three and nine months ended October 3, 2009, respectively.

Index

Stock Options

A summary of changes in options outstanding under the plans is summarized below:

	Shares			Weighted Average Exercise Price		Grant Date Fair Value
Outstanding at December 31, 2009		1,498,150		$	9.00	$	4.13
Granted		40,000		$	9.70	$	4.80
Exercised		(325,750	)	$	7.89	$	3.36
Expired		-			-		-
Outstanding October 2, 2010		1,212,400		$	9.32	$	4.36

The aggregate intrinsic value (mean market price at October 2, 2010 less the weighted average exercise price) of options outstanding under the plans was approximately $5.6 million.

Restricted Stock Units

Beginning in the second quarter of 2009, the Company began granting restricted stock units to senior employees in lieu of incentive stock options. These awards vest dependent on the achievement of various corporate objectives established by the Compensation Committee of the Board of Directors.

Restricted stock units issued during the three and nine months ended October 2, 2010 were 19,000 and 58,000, respectively. Compensation costs related to these restricted stock units were $0.5 million and $0.5 million, respectively. Management believes the required performance criteria will be achieved by December 31, 2010, resulting in the shares vesting as of that date. As such, all compensation costs related to the shares will be recognized in the current year.

A portion of all officers’ annual incentive compensation in 2009 and 2008 was paid in restricted stock units. During the first quarters of 2010 and 2009, awards totaling $0.4 million and $0.2 million, respectively, were made under this policy.

NOTE 11 - OPERATING SEGMENT INFORMATION

The Company has two reportable segments: firearms and investment castings. The firearms segment manufactures and sells rifles, pistols, revolvers, and shotguns principally to a select number of independent wholesale distributors primarily located in the United States. The investment castings segment manufactures and sells steel investment castings.

Index

Selected operating segment financial information follows:

(in thousands)	Three Months Ended						Nine Months Ended
	October 2, 2010			October 3, 2009			October 2, 2010			October 3, 2009
Net Sales
Firearms	$	57,505		$	70,011		$	188,396		$	203,611
Castings
Unaffiliated		896			1,175			2,671			3,495
Intersegment		3,762			3,757			10,877			12,796
		4,658			4,932			13,548			16,291
Eliminations		(3,762	)		(3,757	)		(10,877	)		(12,796	)
	$	58,401		$	71,186		$	191,067		$	207,106

Income (Loss) Before Income Taxes
Firearms	$	9,725		$	11,702		$	35,637		$	35,727
Castings		(728	)		(350	)		(1,079	)		(975	)
Corporate		442			112			662			78
	$	9,439		$	11,464		$	35,220		$	34,830

							October 2, 2010			December 31, 2009
Identifiable Assets
Firearms							$	77,137		$	66,011
Castings								4,351			4,643
Corporate								65,732			71,025
							$	147,220		$	141,679

NOTE 12 - CONTINGENT LIABILITIES

As of October 2, 2010, the Company was a defendant in approximately four (4) lawsuits and is aware of certain other such claims.

Lawsuits involving the Company’s products generally fall into one of two categories:

(i)

Those that claim damages from the Company related to allegedly defective product design and/or manufacture which stem from a specific incident. Pending lawsuits and claims are based principally on the theory of “strict liability” but also may be based on negligence, breach of warranty, and other legal theories; or

(ii)

Those brought by cities or other governmental entities, and individuals against firearms manufacturers, distributors and retailers seeking to recover damages allegedly arising out of the misuse of firearms by third-parties in the commission of homicides, suicides and other shootings involving juveniles and adults.

Index

As to lawsuits of the first type, management believes that, in every case involving firearms, the allegations are unfounded, and that the shootings and any results therefrom were due to negligence or misuse of the firearms by third-parties or the claimant, and that there should be no recovery against the Company.

The only remaining lawsuit of the second type is the lawsuit filed by the City of Gary. The complaint in that case seeks damages, among other things, for the costs of medical care, police and emergency services, public health services, and other services as well as punitive damages. In addition, nuisance abatement and/or injunctive relief is sought to change the design, manufacture, marketing and distribution practices of the various defendants. The suit alleges, among other claims, negligence in the design of products, public nuisance, negligent distribution and marketing, negligence per se and deceptive advertising. The case does not allege a specific injury to a specific individual as a result of the misuse or use of any of the Company’s products. Market share allegations have been held inapplicable by the Indiana Supreme Court.

The Indiana Court of Appeals affirmed the dismissal of the Gary case by the trial court, but the Indiana Supreme Court reversed this dismissal and remanded the case for discovery proceedings on December 23, 2003. On November 23, 2005, the defendants filed a motion to dismiss pursuant to the PLCAA. The state court judge held the PLCAA unconstitutional and the defendants filed a motion with the Indiana Court of Appeals asking it to accept interlocutory appeal on the issue, which appeal was accepted on February 5, 2007. On October 29, 2007, the Indiana Appellate Court affirmed, holding that the PLCAA does not apply to the City’s claims. A petition for rehearing was filed in the Appellate Court and denied on January 9, 2008. On February 8, 2008, a Petition to Transfer the appeal to the Supreme Court of Indiana was filed. The petition was denied on January 13, 2009 and the case was remanded to the trial court. No trial date has been set.

In addition to the foregoing, on August 18, 2009, the Company was served with a complaint captioned Steamfitters Local 449 Pension Fund, on Behalf of Itself and All Others Similarly Situated v. Sturm, Ruger & Co. Inc., et al.pending in the United States District Court for the District of Connecticut. The complaint seeks unspecified damages for alleged violations of the Securities Exchange Act of 1934 and is a purported class action on behalf of purchasers of the Company’s common stock between April 23, 2007 and October 29, 2007. On October 9, 2009, the Company waived service of a complaint captioned Alan R. Herrett, Individually and On Behalf of All Others Similarly Situated v. Sturm, Ruger & Co. Inc., et al.pending in the United States District Court for the District of Connecticut. This matter is based upon the same facts and basic allegations set forth in the Steamfitters Local 449 Pension Fund litigation. On October 12, 2009, a motion to consolidate the two actions was filed by counsel for the Steamfitters. On January 11, 2010, the court entered an order consolidating the two matters. A consolidated amended complaint was filed on March 11, 2010. The defendants, including the Company, filed a motion to dismiss on April 26, 2010 and plaintiffs filed a response on June 18, 2010. Defendants then filed a reply in support of the motion on July 19, 2010. Oral argument is scheduled for November 22, 2010.

Punitive damages, as well as compensatory damages, are demanded in certain of the lawsuits and claims. Aggregate claimed amounts presently exceed product liability accruals and applicable insurance coverage. For claims made after July 10, 2000, coverage is provided on an annual basis for losses exceeding $5 million per claim, or an aggregate maximum loss of $10 million annually, except for certain new claims which might be brought by governments or municipalities after July 10, 2000, which are excluded from coverage.

Index

The Company management monitors the status of known claims and the product liability accrual, which includes amounts for asserted and unasserted claims. While it is not possible to forecast the outcome of litigation or the timing of costs, in the opinion of management, after consultation with special and corporate counsel, it is not probable and is unlikely that litigation, including punitive damage claims, will have a material adverse effect on the financial position of the Company, but may have a material impact on the Company’s financial results for a particular period.

Product liability claim payments are made when appropriate if, as, and when claimants and the Company reach agreement upon an amount to finally resolve all claims. Legal costs are paid as the lawsuits and claims develop, the timing of which may vary greatly from case to case. A time schedule cannot be determined in advance with any reliability concerning when payments will be made in any given case.

Provision is made for product liability claims based upon many factors related to the severity of the alleged injury and potential liability exposure, based upon prior claim experience. Because our experience in defending these lawsuits and claims is that unfavorable outcomes are typically not probable or estimable, only in rare cases is an accrual established for such costs. In most cases, an accrual is established only for estimated legal defense costs. Product liability accruals are periodically reviewed to reflect then-current estimates of possible liabilities and expenses incurred to date and reasonably anticipated in the future. Threatened product liability claims are reflected in our product liability accrual on the same basis as actual claims; i.e., an accrual is made for reasonably anticipated possible liability and claims-handling expenses on an ongoing basis.

A range of reasonably possible loss relating to unfavorable outcomes cannot be made. However, in product liability cases in which a dollar amount of damages is claimed, the amount of damages claimed, which totaled $7.7 million and $12.2 million at December 31, 2009 and 2008, respectively, are set forth as an indication of possible maximum liability that the Company might be required to incur in these cases (regardless of the likelihood or reasonable probability of any or all of this amount being awarded to claimants) as a result of adverse judgments that are sustained on appeal.

NOTE 13 – SUBSEQUENT EVENTS

The Company has evaluated events and transactions occurring subsequent to October 2, 2010 and determined that there were no such events or transactions that would have a material impact on the Company’s results of operations or financial position.

ITEM 2.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

The Company is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 98% of the Company’s total sales for the three and nine months ended October 2, 2010 were firearms sales, and approximately 2% were investment castings sales. Export sales represent approximately 5% of total sales. The Company’s design and manufacturing operations are located in the United States and almost all product content is domestic. The Company’s firearms are sold through a select number of independent wholesale distributors principally to the commercial sporting market.

Index

The Company manufactures investment castings made from steel alloys for internal use in its firearms and utilizes excess investment casting capacity to manufacture and sell castings to unaffiliated, third-party customers.

Because most of the Company’s competitors are not subject to public filing requirements and industry-wide data is generally not available in a timely manner, the Company is unable to compare its performance to other companies or specific current industry trends. Instead, the Company measures itself against its own historical results.

The Company does not consider its overall firearms business to be predictably seasonal; however, sales of mature products are usually lower in the second half of the year.

Results of Operations

Product Demand

Estimated unit sell-through of the Company’s products from distributors to retailers in the third quarter of 2010 decreased by approximately 7% from both the third quarter of 2009 and the second quarter of 2010. National Instant Criminal Background Check System (“NICS”) background checks increased 6% from the third quarter of 2009 and 2% from the second quarter of 2010, indicating that the Company’s share of total firearms retail transactions (new and used firearms) may have declined during the quarter.

The year-over-year decrease in estimated sell-through from distributors to retailers from the third quarter of 2009 is likely due to the following factors:

Decreased demand for autoloading rifles, consistent with industry-wide trends,

The Company’s new product launch in the third quarter of 2010 occurred late in the quarter and therefore had minimal impact on estimated sell-through from distributors to retailers for the quarter, and

Retailers being very cautious due to concerns about the economy, resulting in fewer units shipped from distributors to retailers than sold from retailers to consumers.

The decrease in estimated sell-through from distributors to retailers from the second quarter of 2010 is likely due to:

A slowdown in certain of our mature handguns, including the LCP pistol, to sell-through levels experienced in 2009, and

normal seasonal trends, whereby retailers build inventories in the first half of the year resulting from orders placed at annual distributor shows in the first quarter of 2010, and reduce their inventories in the second half of the year.

The estimated sell-through of the Company’s products from distributors to retailers in the first nine months of 2010 decreased 2% from the comparable period in 2009. During this period NICS background checks increased 1%.

Index

Estimated sell-through from distributors and total NICS background checks for the trailing seven quarters follows:

	2010				2009
		Q3	Q2	Q1		Q4	Q3	Q2	Q1

Estimated Units Sold from Distributors to Retailers (1)		198,700	213,400	254,200		209,400	214,500	227,500	236,000

Total NICS Background Checks (thousands) (2)		3,305	3,257	3,663		3,864	3,134	3,217	3,818

Note 1:

The estimates for each period were calculated by taking the beginning inventory at the distributors, plus shipments from the Company to distributors during the period, less the ending inventory at distributors. These estimates are only a proxy for trends in consumer demand as they:

Rely on data provided by independent distributors that are not verified by the Company,

Do not consider potential timing issues within the distribution channel, including goods-in-transit, and

Do not consider fluctuations in inventory at retail.

Note 2:

While NICS background checks are not an actual measure of retail activity, the trends in NICS background checks are commonly used as a proxy for trends in consumer demand. NICS background checks are performed when the ownership of most firearms, either new or used, is transferred. NICS background checks are also performed for permit applications, permit renewals, and other administrative reasons.

The Company launched the new SR-40 striker-fired pistol late in the third quarter of 2010. New product introductions, including the new SR-40 pistol, remain a strong driver of demand and represented $50.0 million or 27% of sales in the first nine months of 2010.

Orders Received and Ending Backlog

The value of orders received and ending backlog, net of excise tax, for the trailing seven quarters are as follows (in millions except average sales price):

	2010						2009
		Q3		Q2		Q1		Q4		Q3		Q2		Q1

Orders Received (3) (5)	$	45.6	$	38.7	$	81.8	$	42.9	$	14.1	$	73.6	$	138.9

Average Sales Price of Orders Received (3) (4) (5)	$	291	$	279	$	270	$	275	$	196	$	400	$	308

Ending Backlog (5)	$	34.1	$	44.9	$	71.8	$	59.6	$	78.0	$	138.0	$	136.3

Average Sales Price of Ending Backlog (5)	$	342	$	304	$	299	$	330	$	324	$	335	$	297

Index

Note 3:

During the third quarter of 2009, the Company unilaterally cancelled all of the unshipped orders for Mini-14 and Mini Thirty auto-loading rifles, and asked the distributors to submit new orders that better represented their forecasted needs. The cancellation of these unshipped orders, partially offset by the submission of new orders for these products, resulted in a net reduction to the backlog of approximately $20 million and decreased the Average Sales Price of Orders Received by $115 per unit. Had these orders not been cancelled, the Average Sales Price of Orders Received would have been $311 per unit. The Average Sales Price of the Ending Backlog was also impacted for the same reasons.

Note 4:

The average sales price of orders received in the third quarter of 2009 was lower than usual due to the net cancellation of Mini-14 and Mini Thirty rifles in that quarter, as discussed in Note 3 above. In the second quarter of 2009, the average sales price of orders received was higher than usual due to the initial stocking orders received for the SR-556 modern sporting rifle, which has a higher price relative to the other product lines.

Note 5:

All amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns.

The incoming order rate in the third quarter of 2010 increased significantly from the second quarter of 2010 and the third quarter of 2009.

Production

Total unit production in the third quarter of 2010 decreased 14% from the second quarter of 2010, and 15% from the third quarter of 2009. Similar to the second quarter of 2010, production of certain products in the third quarter of 2010 was limited to rates moderately in excess of estimated retail demand for those products, to allow for modest increased finished goods inventory levels for those products. The Company anticipates continuing to limit production of certain products in the fourth quarter of 2010 to avoid building finished goods inventory levels throughout the distribution channel too quickly.

The Company is continuing its implementation of lean manufacturing, a process that started in 2006. The current efforts in improving manufacturing processes are directed at combining smaller, single-piece flow cells that are dedicated to a product line into “super cells” that act as a focused factory for that product line. This should allow for further reduction of work-in-process inventories and improve efficiencies.

Index

Summary Unit Data

Firearms unit data for the trailing seven quarters are as follows:

	2010						2009
		Q3		Q2		Q1		Q4		Q3		Q2		Q1

Estimated Units Sold from Distributors to Retailers		198,700		213,400		254,200		209,400		214,500		227,500		236,000

Units Ordered (6)		156,500		138,400		305,900		173,000		80,000		204,700		501,000

Units Produced		207,100		238,900		241,900		234,600		242,500		247,300		209,900

Units Shipped		204,200		225,500		237,300		228,500		237,400		246,200		213,700

Average Sales Price	$	277	$	276	$	279	$	276	$	295	$	286	$	283

Units on Backorder (6)		99,800		147,900		239,900		181,000		240,700		412,300		458,900

Note 6:

See description in Note 3 above for information relating to order cancellations in the third quarter of 2009. The cancellation of these orders reduced Units Ordered in the third quarter of 2009 by 34,000 units. Had these orders not been cancelled, the Units Ordered in the third quarter would have been approximately 114,000 units.

Inventories

The Company’s finished goods inventory increased 2,900 units during the third quarter of 2010, but remains below optimal levels to support rapid order fulfillment. The Company anticipates that finished goods inventory could increase by as much as $7 million to $10 million from the current level upon the attainment of the desired levels of finished goods inventory.

Distributor inventories of the Company’s products increased 5,500 units during the third quarter of 2010, but, in the Company’s opinion, are still below the optimal level to support rapid fulfillment of retailer demand. As distributors continually attempt to increase their inventory turns without unduly hindering their ability to fulfill retail demand, distributor inventories of the Company’s products may increase at a slower rate than desired, or not at all. Distributor investments in other manufacturers’ products, some of which may not be turning as fast as the Company’s products turn, may further impede this inventory replenishment.

Index

Inventory data for the trailing seven quarters follows:

	2010				2009
		Q3	Q2	Q1		Q4	Q3	Q2	Q1

Units – Company Inventory		40,600	37,700	24,400		20,100	15,100	9,600	8,800

Units – Distributor Inventory (7)		96,700	91,200	79,100		96,000	76,800	53,900	35,200

Total inventory (8)		137,300	128,900	103,500		116,100	91,900	63,500	44,000

Note 7:

Distributor ending inventory as provided by the Company’s independent distributors. These numbers do not include goods-in-transit inventory that has been shipped from the Company but not yet received by the distributors.

Note 8:

This total does not include inventory at retailers. The Company does not have access to data on retailer inventories of the Company’s products.

Net Sales

Consolidated net sales were $58.4 million for the three months ended October 2, 2010. This represents a decrease of $12.8 million or 18.0% from consolidated net sales of $71.2 million in the comparable prior year period.

For the nine months ended October 2, 2010, consolidated net sales were $191.1 million, a decrease of $16.0 million or 7.7% from sales of $207.1 million in the comparable 2009 period.

Firearms net sales were $57.5 million for the three months ended October 2, 2010. This represents a decrease of $12.5 million or 17.9% from firearms net sales of $70.0 million in the comparable prior year period.

For the nine months ended October 2, 2010, firearms net sales were $188.4 million. This represents a decrease of $15.2 million or 7.5% from firearms net sales of $203.6 million in the comparable 2009 period.

Firearms unit shipments decreased 14.0% and 4.4% for the three and nine months ended October 2, 2010 from the comparable prior year periods.

Casting net sales were $0.9 million for the three months ended October 2, 2010. This represents a decrease of $0.3 million or 23.7% from casting sales of $1.2 million in the comparable prior year period.

For the nine months ended October 2, 2010, casting net sales were $2.7 million. This represents a decrease of $0.8 million or 23.6% from casting sales of $3.5 million in the comparable prior year period.

Index

Cost of Products Sold and Gross Margin

Consolidated cost of products sold was $39.8 million for the three months ended October 2, 2010. This represents a decrease of $9.6 million or 19.4% from consolidated cost of products sold of $49.4 million in the comparable prior year period.

For the nine months ended October 2, 2010, consolidated cost of products sold was $127.6 million. This represents a decrease of $13.2 million or 9.3% from consolidated cost of products sold of $140.8 million in the comparable prior year period.

Gross margin as a percent of sales was 31.8% and 33.2% for the three and nine months ended October 2, 2010. This represents an increase from the gross margin percentage of 30.6% and 32.0% in the three and nine months ended October 3, 2009 as illustrated below (in thousands):

	Three Months Ended
	October 2, 2010					October 3, 2009

Net sales	$	58,401		100.0	%	$	71,186		100.0	%

Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall		38,881		66.6	%		48,904		68.8	%
LIFO expense (income)		632		1.1	%		(1,502	)	(2.1	)%
Overhead rate adjustments to inventory		298		0.5	%		972		1.3	%
Labor rate adjustments to inventory		(132	)	(0.2	)%		302		0.4	%
Product liability		122		0.2	%		699		1.0	%
Product recall		17		-			29		-
Total cost of products sold		39,818		68.2	%		49,404		69.4	%

Gross margin	$	18,583		31.8	%	$	21,782		30.6	%

Index

	Nine Months Ended
	October 2, 2010					October 3, 2009

Net sales	$	191,067		100.0	%	$	207,106		100.0	%

Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall		127,767		66.9	%		137,831		66.6	%
LIFO expense (income)		225		0.1	%		(2,680	)	(1.3	)%
Overhead rate adjustments to inventory		(34	)	-			2,732		1.3	%
Labor rate adjustments to inventory		(266	)	(0.1	)%		759		0.4	%
Product liability		(141	)	(0.1	)%		1,447		0.7	%
Product recall		62		-			677		0.3	%
Total cost of products sold		127,613		66.8	%		140,766		68.0	%

Gross margin	$	63,454		33.2	%	$	66,340		32.0	%

Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall— During the three months ended October 2, 2010, cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall decreased as a percentage of sales by 2.2% compared with the comparable 2009 period. This decrease was caused by a favorable shift in product mix from the comparable 2009 period.

During the nine months ended October 2, 2010, cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product recall increased as a percentage of sales by 0.3% compared with the comparable 2009 period.

Recently, suppliers of certain steel alloys have been asserting longer lead times and pricing increases, and the Company is being pressured to accept these less favorable terms. These potential developments did not impact the results for the third quarter or the nine months ended October 2, 2010, but may adversely affect results in future periods and may require the Company to carry more raw material inventory.

LIFO— During the three months ended October 2, 2010, gross inventories increased by $1.8 million and during the nine months ended October 2, 2010, gross inventories increased $0.2 million. As a result, in the three and nine months ended October 2, 2010 the Company recognized LIFO expense resulting in increased cost of products sold of $0.6 million and $0.2 million, respectively. In the comparable 2009 periods, gross inventories decreased $0.9 million and $8.9 million, respectively, and the Company recognized LIFO income resulting in decreased cost of products sold of $1.5 million and $2.7 million, respectively.

Index

Overhead Rate Adjustments— The Company uses actual overhead expenses incurred as a percentage of sales-value-of-production over a trailing six month period to absorb overhead expense into inventory. During the three months ended October 2, 2010, the Company was slightly more efficient in overhead spending and the overhead rates used to absorb overhead expenses into inventory decreased, resulting in a decrease in inventory value of $0.3 million. This decrease in inventory carrying values resulted in an increase to cost of products sold. During the nine months ended October 2, 2010, the Company’s efficiency in overhead spending was essentially unchanged. Therefore, only an insignificant increase in inventory carrying values resulted with minimal impact to cost of products sold.

During the comparable periods in 2009, the overhead rate used to absorb overhead into inventory decreased, resulting in a decrease in inventory value of $1.0 million and $2.7 million, respectively, and corresponding increases to cost of products sold.

Labor Rate Adjustments— The Company uses actual direct labor expense incurred as a percentage of sales-value-of-production over a trailing six month period to absorb direct labor expense into inventory. During the three and nine months ended October 2, 2010, the Company was slightly less efficient in direct labor utilization and the labor rates used to absorb incurred labor expenses into inventory increased, resulting in increases in inventory value of $0.1 million and $0.3 million. These increases in inventory carrying values resulted in decreases to cost of products sold.

During the comparable periods in 2009, the labor rates used to absorb incurred labor expenses into inventory decreased, resulting in a decrease in inventory value of $0.3 million and $0.8 million, respectively, and corresponding increases to cost of products sold.

Product Liability— Product liability expenses include the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters. These costs totaled $0.1 million for the three months ended October 2, 2010. The $0.1 million reduction in cost of products sold for the nine months ended October 2, 2010 was attributable to the favorable settlement of legal matters. Product liability expenses totaled $0.7 million and $1.4 million for the three and nine months ended October 3, 2009. See Note 12 to the notes to the financial statements “Contingent Liabilities” for further discussion of the Company’s product liability.

Product Recalls— In 2008, the Company received a small number of reports from the field that its SR9 pistols, and later, its LCP pistols, could discharge if dropped onto a hard surface. The Company began recalling SR9 pistols in April 2008 and LCP pistols in October 2008 to offer free safety retrofits. The estimated cost of these safety retrofit programs of approximately $3.5 million was recorded in 2008. During the first quarter of 2009, it became apparent that the recalls were more successful than originally forecast and a greater quantity of affected pistols would be retrofitted than originally estimated. Therefore, an additional expense of $0.6 million was recognized in the first quarter of 2009. Only modest retrofit expenses have been recorded since the first quarter of 2009.

Gross Margin—For the three and nine months ended October 2, 2010, gross margin was $18.6 million and $63.5 million or 31.8% and 33.2% of sales. This is a decrease of $3.2 million and $2.8 million, respectively, or 14.7% and 4.4% from the comparable prior year periods’ gross margin of $21.8 million and $66.3 million or 30.6% and 32.0% of sales.

Index

Selling, General and Administrative

Selling, general and administrative expenses were $9.3 million for the three months ended October 2, 2010, a decrease of $0.9 million from the comparable prior year period, but an increase from 14.3% of sales to 15.9% of sales.

Selling, general and administrative expenses were $28.2 million for the nine months ended October 2, 2010, a decrease of $2.4 million from the comparable prior year period, and were 14.8% of sales in both periods.

The decreases in selling, general and administrative expense are attributable to decreased personnel-related expenses, including equity-based compensation. The increases in the expenses as a percentage of sales in the third quarter of 2010 is due to the de-leveraging of fixed expenses with the decreased sales compared to the prior periods.

Other Operating Expenses

In the three and nine months ended October 2, 2010, the Company recognized no expense and $0.4 million, respectively, related to its frozen defined benefit pension plans, compared to $0.3 million and $1.0 million in the comparable prior year periods.

Other income

Other income was $0.1 million and $0.4 in the three and nine months ended October 2, 2010, respectively, compared to $0.1 million in both three and nine months ended October 3, 2009.

Income Taxes and Net Income

The effective income tax rate in the three and nine months ended October 2, 2010 was 36.0%, compared to 38.0% for the comparable prior year periods. The decrease in the income tax rate results from an increased benefit from the American Jobs Creation Act of 2004 that was effective January 1, 2010.

As a result of the foregoing factors, consolidated net income was $6.0 million and $22.5 million for the three and nine months ended October 2, 2010. This represents a decrease of $1.1 million and an increase of $0.9 million from consolidated net income of $7.1 million and $21.6 in the three and nine months ended October 3, 2009.

Financial Condition

Liquidity

At the end of the third quarter of 2010, the Company’s cash, cash equivalents and short-term investments totaled $53.0 million. Our pre-LIFO working capital of $109.0 million, less the LIFO reserve of $38.7 million, resulted in working capital of $70.3 million and a current ratio of 3.7 to 1.

If the current demand subsides, the Company expects to replenish its finished goods inventory. This planned replenishment to levels that will better serve our customers could increase the FIFO value of finished goods inventory by as much as $7 to $10 million from current levels. The Company anticipates that the cash required to fund this increase in finished goods inventory would be partially offset by a reduction in accounts receivable which would be expected during a period of reduced demand.

Index

During the first quarter of 2009, the Company paid down the $1 million balance on its $25 million credit facility, in response to the relative improvement in the global financial and credit markets. The credit facility, which expires on December 12, 2010, has remained unused since that time and the Company has no debt.

Operations

Cash provided by operating activities was $23.5 million for the nine months ended October 2, 2010 compared to $38.7 million for the comparable prior year period. The decrease in cash provided by operations is primarily attributable to a reduction in liabilities in the nine months ended October 2, 2010 and greater inventory reduction in the nine months ended October 3, 2009.

Third parties supply the Company with various raw materials for its firearms and castings, such as fabricated steel components, walnut, birch, beech, maple and laminated lumber for rifle and shotgun stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors. The Company believes that it has adequate quantities of raw materials in inventory to provide ample time to locate and obtain additional items at then-current market cost without interruption of its manufacturing operations. However, if market conditions result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials can not be obtained, the Company’s manufacturing processes could be interrupted and the Company’s financial condition or results of operations could be materially adversely affected.

Investing and Financing

Capital expenditures for the nine months ended October 2, 2010 totaled $16.4 million. In 2010, the Company expects to spend approximately $20 million on capital expenditures to purchase tooling and manufacturing equipment for new product introductions, to upgrade and modernize manufacturing equipment, and to increase capacity for certain products in strong demand. The Company has financed all of these activities with cash provided by operations and current cash and short-term investments.

Dividends of $4.8 million were paid during the nine months ended October 2, 2010. The amounts of these dividends were based on a percentage of operating profit after adjustment for certain items, the same approach used by the Company since 2009. Under this approach, the amount per share of the quarterly dividend fluctuates directly with certain operating results of the Company. The payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash and short-term investments, and the Company’s need for cash. The Company has financed its dividends with cash provided by operations and current cash and short-term investments.

In February, 2010, the Board of Directors expanded the Company’s authorization to repurchase shares of its common stock from $4.7 million to $10 million. During the third quarter of 2010, the Company repurchased 412,000 shares of its common stock for $5.7 million in the open market. The average price per share repurchased was $13.83. These repurchased shares represented 2.1% of the outstanding shares as of the beginning of the third quarter of 2010 and were funded with cash on hand. As of the end of the third quarter of 2010, $4.3 million remains available for future stock repurchases.

Index

The Company has migrated its retirement benefits from defined benefit pension plans to defined contribution retirement plans, utilizing its current 401(k) plan.

In 2007, the Company amended its hourly and salaried defined benefit pension plans so that employees no longer accrue benefits under them effective December 31, 2007. This action “froze” the benefits for all employees and prevented future hires from joining the plans, effective December 31, 2007. Currently, the Company provides supplemental discretionary contributions to substantially all employees’ individual 401(k) accounts.

The valuation of the future defined-benefit pension obligations at December 31, 2009 and 2008 indicated that these plans were underfunded by $12.2 million and $16.9 million, respectively, and resulted in a cumulative other comprehensive loss of $20.4 million and $23.0 million on the Company’s balance sheet at December 31, 2009 and 2008, respectively.

In future years, the Company may again be required to make cash contributions to the two defined benefit pension plans. The annual contributions will be based on the amount of the unfunded plan liabilities derived from the frozen benefits and will not include liabilities for any future accrued benefits for any new or existing participants. The total amount of these future cash contributions will depend on the investment returns generated by the plans’ assets and the then-applicable discount rates used to calculate the plans’ liabilities.

In the first quarter of 2009, the Company settled $2.1 million of pension liabilities through the purchase of group annuities. This transaction resulted in an insignificant actuarial gain.

Based on its unencumbered assets, the Company believes it has the ability to raise substantial amounts of cash through issuance of short-term or long-term debt. During the first quarter of 2009, the Company paid down the $1 million balance on its $25 million credit facility, in response to the relative improvement in the global financial and credit markets. The credit facility, which expires on December 12, 2010, has remained unused since that time and the Company has no debt.

Other Operational Matters

In the normal course of its manufacturing operations, the Company is subject to occasional governmental audits, proceedings, and orders pertaining to workplace safety, firearms serial number tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance with applicable BATFE, environmental, and safety regulations and the outcome of any audits, proceedings, or orders may be material to the Company’s results of operations for a particular period, but will not have a material adverse effect on its financial position.

The Company self-insures a significant amount of its product liability, workers’ compensation, medical, and other insurance. It also carries significant deductible amounts on various insurance policies.

The Company expects to realize its deferred tax assets through tax deductions against future taxable income.

Index

Adjustments to Critical Accounting Policies

The Company has not made any adjustments to its critical accounting estimates and assumptions described in the Company’s 2009 Annual Report on Form 10-K filed on February 24, 2010, or the judgments affecting the application of those estimates and assumptions.

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company including lawsuits filed by mayors, state attorneys general and other governmental entities and membership organizations, and the impact of future firearms control and environmental legislation, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

ITEM 3.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to changing interest rates on its investments, which consist primarily of United States Treasury instruments with short-term (less than one year) maturities and cash. The interest rate market risk implicit in the Company's investments at any given time is low, as the investments mature within short periods and the Company does not have significant exposure to changing interest rates on invested cash.

The Company has not undertaken any actions to cover interest rate market risk and is not a party to any interest rate market risk management activities.

A hypothetical ten percent change in market interest rates over the next year would not materially impact the Company’s earnings or cash flows. A hypothetical ten percent change in market interest rates would not have a material effect on the fair value of the Company’s investments.

ITEM 4.

CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures (the “Disclosure Controls and Procedures”), as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), as of October 2, 2010.

Index

Based on the evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that, as of October 2, 2010, such Disclosure Controls and Procedures are effective to ensure that information required to be disclosed in the Company’s periodic reports filed under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by the Securities and Exchange Commission’s rules and forms and that such information is accumulated and communicated to the Company’s management, including its Chief Executive Officer and Chief Financial Officer or persons performing similar functions, as appropriate, to allow timely decisions regarding disclosure. Additionally, the Company’s Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of the period covered by this Quarterly Report on Form 10-Q, there have been no changes in the Company’s internal control over financial reporting that occurred during the quarter ended October 2, 2010 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

The effectiveness of any system of internal controls and procedures is subject to certain limitations, and, as a result, there can be no assurance that the Company’s Disclosure Controls and Procedures will detect all errors or fraud. An internal control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the internal control system will be attained.

Index

PART II.

OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

The nature of the legal proceedings against the Company is discussed at Note 12 to this Form 10-Q report, which is incorporated herein by reference.

The Company has reported all cases instituted against it through July 3, 2010, and the results of those cases, where terminated, to the S.E.C. on its previous Form 10-Q and 10-K reports, to which reference is hereby made.

No cases were formally instituted against the Company during the three months ending October 2, 2010. However, the Company instituted litigation against U.S. Ordnance in Federal District Court in New Hampshire seeking amounts due for castings provided to U.S. Ordnance by Pine Tree Castings. In response, U.S. Ordnance filed a counterclaim alleging breach of contract and related theories seeking an amount in excess of $75,000.

During the three months ending October 2, 2010, no previously reported cases were settled.

On August 13, 2010, the previously reported Chan v. Company, et al (CA) lawsuit was closed. Plaintiff dismissed the Company on August 4, 2009 without prejudice to renaming the Company as a defendant within one year from the date of dismissal. Plaintiff did not rename the Company as a defendant within the deadline and, as such, the lawsuit was closed.

ITEM 1A.

RISK FACTORS

There have been no material changes in the Company’s risk factors from the information provided in Item 1A. Risk Factors included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2009.

ITEM 2.

UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

Not applicable

ITEM 3.

DEFAULTS UPON SENIOR SECURITIES

Not applicable

ITEM 4.

(Removed and Reserved)

ITEM 5.

OTHER INFORMATION

None

Index

ITEM 6.

EXHIBITS

(a)

Exhibits:

31.1

Certification Pursuant to Rule 13a-14(a) as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

31.2

Certification Pursuant to Rule 13a-14(a) as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

32.1

Certification Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

32.2

Certification Pursuant to 18 U.S.C. Section 1350 as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Index

STURM, RUGER & COMPANY, INC.

FORM 10-Q FOR THE THREE MONTHS ENDED OCTOBER 2, 2010

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

		STURM, RUGER & COMPANY, INC.




Date: October 27, 2010		/S/THOMAS A. DINEEN
		Thomas A. Dineen Principal Financial Officer, Principal Accounting Officer, Vice President, Treasurer and Chief Financial Officer

Sturm, Ruger & Co - 10-Q quarterly report FY

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