1-800-Flowers.com, Inc.
FLWS
#8545
Rank
$0.20 B
Marketcap
$3.17
Share price
-1.25%
Change (1 day)
-40.19%
Change (1 year)

1-800-Flowers.com, Inc. - 10-Q quarterly report FY


Text size:
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-Q

X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended December 28, 2008

or

___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___ to ___

Commission File No. 0-26841

1-800-FLOWERS.COM, Inc.
(Exact name of registrant as specified in its charter)

DELAWARE 11-3117311
-------- ----------
(State of (I.R.S. Employer
incorporation) Identification No.)

One Old Country Road, Carle Place, New York 11514
-------------------------------------------------
(Address of principal executive offices)(Zip code)

(516) 237-6000
--------------
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes (X) No ( )

Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer or a smaller reporting company. See
the definitions of "large accelerated filer," "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer [ ] Accelerated filer [X]
Non-accelerated filer [ ] (Do not check if a smaller reporting company)
Smaller reporting company [ ]

Indicate by check mark whether the registrant is a shell company (as defined in
Rule 12b-2 of the Exchange Act). Yes ( ) No (X)

The number of shares outstanding of each of the Registrant's classes of common
stock:

26,851,977
----------
(Number of shares of Class A common stock outstanding as of January 28, 2008)

36,858,465
----------
(Number of shares of Class B common stock outstanding as of January 28, 2008)
1-800-FLOWERS.COM, Inc.

TABLE OF CONTENTS

INDEX
Page
----
Part I. Financial Information

Item 1. Consolidated Financial Statements:

Consolidated Balance Sheets - December 28, 2008
(Unaudited) and June 29, 2008 1

Consolidated Statements of Operations (Unaudited) - Three
and Six Months Ended December 28, 2008 and December
30, 2007 2

Consolidated Statements of Cash Flows (Unaudited) -
Six Months Ended December 28, 2008 and December
30, 2007 3

Notes to Consolidated Financial Statements (Unaudited) 4

Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations 15

Item 3. Quantitative and Qualitative Disclosures About Market Risk 27

Item 4. Controls and Procedures 27

Part II. Other Information

Item 1. Legal Proceedings 28

Item 1A. Risk Factors 28

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 28

Item 3. Defaults upon Senior Securities 29

Item 4. Submission of Matters to a Vote of Security Holders 29

Item 5. Other Information 29

Item 6. Exhibits 29

Signatures 30
PART I. - FINANCIAL INFORMATION
ITEM 1. - CONSOLIDATED FINANCIAL STATEMENTS


1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Balance Sheets
(in thousands, except share data)

<TABLE>
<S> <C> <C>
December 28, June 29,
2008 2008
------------ ------------
(unaudited)

Assets
Current assets:
Cash and equivalents $51,104 $12,124
Receivables, net 42,860 13,443
Inventories 79,957 67,283
Deferred tax assets 7,913 7,977
Prepaid and other 9,264 8,723
------------ ------------
Total current assets 191,098 109,550

Property, plant and equipment at cost, net 75,157 65,737
Goodwill 105,424 124,164
Other intangibles, net 64,618 67,928
Other assets 6,143 3,959
------------ ------------
Total assets $442,440 $371,338
============ ============

Liabilities and stockholders' equity
Current liabilities:
Accounts payable and accrued expenses $94,150 $63,248
Current maturities of long-term debt and obligations under capital leases 24,794 12,886
------------ ------------
Total current liabilities 118,994 76,134
Long-term debt and obligations under capital leases 93,875 55,250
Deferred income taxes 5,403 5,527
Other liabilities 3,256 2,962
------------ ------------
Total liabilities 221,478 139,873
Commitments and contingencies
Stockholders' equity:
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued - -
Class A common stock, $.01 par value, 200,000,000 shares authorized, 31,665,154
and 31,368,241 shares issued at December 28, 2008 and June 29, 2008
respectively 317 314
Class B common stock, $.01 par value, 200,000,000 shares authorized, 42,138,465
shares issued at December 28, 2008 and June 29, 2008 421 421
Additional paid-in capital 280,006 279,718
Retained deficit (28,254) (17,839)
Treasury stock, at cost, 4,813,177 and 4,724,326 Class A shares at December
28, 2008 and June 29, 2008 respectively, and 5,280,000 Class B Shares at
December 28, 2008 and June 29, 2008 (31,528) (31,149)
------------ ------------
Total stockholders' equity 220,962 231,465
------------ ------------
Total liabilities and stockholders' equity $442,440 $371,338
============ =============
</TABLE>

See accompanying Notes to Consolidated Financial Statements.


1
1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share data)
(unaudited)


<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------- ---------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
---------------- ---------------- --------------- ----------------
Net revenues $329,328 $334,202 $487,361 $480,012
Cost of revenues 191,036 181,146 287,246 267,075
---------------- ---------------- --------------- ----------------
Gross profit 138,292 153,056 200,115 212,937
Operating expenses:
Marketing and sales 88,370 93,594 131,018 136,373
Technology and development 5,169 5,419 10,839 10,654
General and administrative 12,136 15,448 27,652 30,666
Depreciation and amortization 5,797 4,967 11,485 9,837
Goodwill and intangible impairment 20,036 - 20,036 -
---------------- ---------------- --------------- ----------------
Total operating expenses 131,508 119,428 201,030 187,530
---------------- ---------------- --------------- ----------------
Operating income (loss) 6,784 33,628 (915) 25,407
Other income (expense):
Interest income 76 295 172 473
Interest expense (2,507) (1,737) (3,666) (3,282)
Other 18 12 27 30
---------------- ---------------- --------------- ----------------
Total other income (expense), net (2,413) (1,430) (3,467) (2,779)
---------------- ---------------- --------------- ----------------
Income (loss) before income taxes 4,371 32,198 (4,382) 22,628
Income tax expense 9,482 12,942 6,033 9,162
---------------- ---------------- --------------- ----------------

Net (loss) income ($5,111) $19,256 ($10,415) $13,466
================ ================ =============== ================


Net (loss) income per common share:
Basic ($0.08) $0.31 ($0.17) $0.21
================ ================ =============== ================
Diluted ($0.08) $0.29 ($0.17) $0.20
================ ================ =============== ================
Weighted average shares used in the calculation
of net (loss) income per common share
Basic 63,631 63,020 63,574 62,825
================ ================ =============== ================
Diluted 63,631 66,050 63,574 66,026
================ ================ =============== ================

</TABLE>


See accompanying Notes to Consolidated Financial Statements.


2
1-800-FLOWERS.COM, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
<TABLE>
<S> <C> <C>
Six Months Ended
------------------------------
December 28, December 30,
2008 2007
------------- ---------------

Operating activities:
Net (loss) income ($10,415) $13,466
Reconciliation of net (loss) income to net cash provided by operations:
Depreciation and amortization 11,485 9,837
Deferred income taxes (60) 9,122
Bad debt expense 1,115 1,363
Stock-based compensation 177 2,305
Goodwill and intangible asset impairment 20,036 -
Other non-cash items - 171
Changes in operating items:
Receivables (28,580) (11,646)
Inventories (9,255) (696)
Prepaid and other (507) (344)
Accounts payable and accrued expenses 29,153 39,605
Other assets 195 350
Other liabilities 294 (118)
------------- ---------------
Net cash provided by operating activities 13,638 63,415

Investing activities:
Acquisitions, net of cash acquired (9,297) (4,135)
Dispositions 25 25
Capital expenditures (13,616) (8,279)
Other 110 81
------------- ---------------
Net cash used in investing activities (22,778) (12,308)


Financing activities:
Acquisition of treasury stock (379) -
Debt issuance cost (2,148) -
Proceeds from exercise of employee stock options 114 3,209
Proceeds from bank borrowings 120,000 80,000
Repayment of bank borrowings and capital leases (69,467) (84,991)
------------- ---------------
Net cash provided by (used in) financing activities 48,120 (1,782)
------------- ---------------
Net change in cash and equivalents 38,980 49,325
Cash and equivalents:
Beginning of period 12,124 16,087
------------- ---------------
End of period $51,104 $65,412
============= ===============

</TABLE>

See accompanying Notes to Consolidated Financial Statements.

3
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)

Note 1 - Accounting Policies

Basis of Presentation

The accompanying unaudited consolidated financial statements have been prepared
by 1-800-FLOWERS.COM, Inc. and subsidiaries (the "Company") in accordance with
accounting principles generally accepted in the United States for interim
financial information and pursuant to the rules and regulations of the
Securities and Exchange Commission. Accordingly, they do not include all of the
information and footnotes required by accounting principles generally accepted
in the United States for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included. Operating results for the
three and six months ended December 28, 2008 are not necessarily indicative of
the results that may be expected for the fiscal year ending June 28, 2009.

The balance sheet information at June 29, 2008 has been derived from the audited
financial statements at that date.

The information in this Quarterly Report on Form 10-Q should be read in
conjunction with the consolidated financial statements and footnotes thereto
included in the Company's Annual Report on Form 10-K for the fiscal year ended
June 29, 2008.

Use of Estimates

The preparation of the consolidated financial statements in conformity with
accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the amounts reported in
the financial statements and accompanying notes. Actual results could differ
from those estimates.

Comprehensive Income (Losses)

For the three and six months ended December 28, 2008 and December 30, 2007, the
Company's comprehensive net income (losses) were equal to the respective net
income (losses) for each of the periods presented.

Fair Value Measurements

Effective June 30, 2008, the Company adopted Statement of Financial Accounting
Standard No. 157, "Fair Value Measurements" ("SFAS 157") for certain financial
assets and liabilities. This standard establishes a framework for measuring fair
value and requires enhanced disclosures about fair value measurements. SFAS 157
clarifies that fair value is an exit price, representing the amount that would
be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants. SFAS 157 also establishes a fair value
hierarchy that prioritizes the inputs to valuation techniques used to measure
fair value. The statement requires that assets and liabilities carried at fair
value be classified and disclosed in one of the following three categories:

Level 1: Quoted market prices in active markets for identical assets or
liabilities.
Level 2: Quoted prices in active markets for similar assets and liabilities,
quoted prices for indentically similar assets or liabilities in markets
that are not active and models for which all significant inputs are
observable either directly or indirectly.
Level 3: Unobservable inputs reflecting the reporting entity's own assumptions
or external inputs for inactive markets.

The determination of where assets and liabilities fall within this hierarchy is
based upon the lowest level of input that is significant to the fair value
measurement. As of December 30, 2008, the Company holds approximately $2.2
million of "level 1" cash equivalents that are measured at fair value on a
recurring basis. The Company does not have any assets or liabilities that are
based on "level 2" or "level 3" inputs.

Recent Accounting Pronouncements

In December 2007, the FASB issued Statement No. 141 (Revised), "Business
Combinations" ("SFAS No. 141R") and SFAS 160, "Noncontrolling Interests in
Consolidated Financial Statements ("SFAS 160"). SFAS No. 141R and SFAS 160
revise the method of accounting for a number of aspects of business combinations
and non-controlling interests, including acquisition costs, contingencies

4
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)


(including contingent assets, contingent liabilities and contingent purchase
price), the impacts of partial and step-acquisitions (including the valuation of
net assets attributable to non-acquired minority interests), and post
acquisition exit activities of acquired businesses. SFAS 141R and SFAS 160 will
be effective for the Company during the fiscal year beginning June 29, 2009. The
Company cannot anticipate whether the adoption of SFAS No. 141R will have a
material impact on its results of operations and financial condition as the
impact is solely dependent on the terms of any business combination entered into
by the Company after June 29, 2009.

On April 25, 2008, the FASB issued FASB Staff Position (FSP) FAS 142-3,
"Determination of the Useful Life of Intangible Assets." This FSP amends the
factors that should be considered in developing renewal or extension assumptions
used to determine the useful life of a recognized intangible asset under SFAS
No. 142, "Goodwill and Other Intangible Assets," or SFAS 142. The intent of this
FSP is to improve the consistency between the useful life of a recognized
intangible asset under SFAS 142 and the period of expected cash flows used to
measure the fair value of the asset under SFAS 141R and other generally accepted
accounting principles. This FSP is effective for financial statements issued for
fiscal years beginning after December 15, 2008, and interim periods within those
fiscal years. Early adoption is prohibited. The Company is currently evaluating
the impact, if any, that this FSP will have on its results of operations,
financial position or cash flows.

Reclassifications

Certain balances in the prior fiscal periods have been reclassified to conform
with the presentation in the current fiscal year.

Note 2 - Net (Loss) Income Per Common Share

Basic net loss per common share is computed using the weighted average number of
common shares outstanding during the period. Diluted net loss per common share
is computed using the weighted average number of common shares outstanding
during the period, and excludes the effect of dilutive potential common shares
(consisting of employee stock options and unvested restricted stock awards) for
the three and six months ended December 28, 2008, as their inclusion would be
antidilutive.

The following table sets forth the computation of basic and diluted net income
per common share:
<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
---------------------------------- ----------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
----------------- --------------- ---------------- ----------------
(in thousands, except per share data)
Numerator:
Net (loss) income ($5,111) $19,256 ($10,415) $13,466
================= =============== ================ ================
Denominator:
Weighted average shares outstanding 63,631 63,020 63,574 62,825
Effect of dilutive securities:
Employee stock options - 2,238 - 2,218
Employee restricted stock awards - 792 - 983
----------------- --------------- ---------------- ----------------
- 3,030 - 3,201
----------------- --------------- ---------------- ----------------
Adjusted weighted-average shares and assumed
conversions 63,631 66,050 63,574 66,026
================= =============== ================ ================
Net (loss) income per common share:
Basic ($0.08) $0.31 ($0.17) $0.21
================= =============== ================ ================
Diluted ($0.08 $0.29 ($0.17) $0.20
================= =============== ================ ================
</TABLE>

5
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)

Note 3 - Stock-Based Compensation

The Company has a Long Term Incentive and Share Award Plan, which is more fully
described in Note 11 to the consolidated financial statements included in the
Company's 2008 Annual Report on Form 10-K, that provides for the grant to
eligible employees, consultants and directors of stock options, share
appreciation rights (SARs), restricted shares, restricted share units,
performance shares, performance units, dividend equivalents, and other
stock-based awards.

The amounts of stock-based compensation expense recognized in the periods
presented are as follows:
<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
---------------------------------- ----------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
----------------- ---------------- ---------------- ----------------
(in thousands)

Stock options $369 $270 $729 $772
Restricted stock awards (1,411) 566 (552) 1,533
----------------- ---------------- ---------------- ----------------
Total (1,042) 836 177 2,305
Deferred income tax benefit (453) 509 (64) 996
----------------- ---------------- ---------------- ----------------
Stock-based compensation expense, net ($589) $327 $241 $1,309
================= ================ ================ =================

During Fiscal 2007, the Company implemented a long-term incentive equity award
plan ("LTIP"), which provides for the grant of performance based shares, earned
based upon actual three-year cumulative performance, as defined, measured
against pre-established targets. During the three month period ended December
28, 2008, the Company reversed all non-vested RSA'S previously accrued under its
LTIP program, amounting to $1.8 million, as minimum performance targets are not
expected to be achieved.

Stock-based compensation is recorded within the following line items of
operating expenses:

Three Months Ended Six Months Ended
---------------------------------- ----------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
----------------- ---------------- ---------------- ----------------
(in thousands)

Marketing and sales ($649) $242 ($118) $756
Technology and development 118 99 293 319
General and administrative (511) 495 2 1,230
----------------- ---------------- ---------------- ----------------
Total ($1,042) $836 $177 $2,305
================= ================ ================ ================

The weighted average fair value of stock options on the date of grant, and the
assumptions used to estimate the fair value of the stock options using the
Black-Scholes option valuation model granted during the respective periods were
as follows:

Three Months Ended Six Months Ended
---------------------------------- ----------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
----------------- ---------------- ---------------- ----------------
Weighted average fair value of
options granted $1.72 $4.33 $2.67 $4.66
Expected volatility 43.0% 42.6% 42.0% 45.8%
Expected life 6.4 yrs 5.3 yrs 6.4 yrs 5.3 yrs
Risk-free interest rate 2.75% 4.20% 2.85% 4.39%
Expected dividend yield 0.0% 0.0% 0.0% 0.0%

</TABLE>
6
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)


The following table summarizes stock option activity during the six months ended
December 28, 2008:
<TABLE>
<S> <C> <C> <C> <C>
Weighted
Weighted Average
Average Remaining Aggregate
Exercise Contractual Intrinsic
Options Price Term Value (000s)
----------------------------------------------------------

Outstanding at June 29, 2008 7,872,344 $8.47
Granted 286,000 $5.88
Exercised (24,843) $4.60
Forfeited (186,552) $8.86
-------------
Outstanding at December 28, 2008 7,946,949 $8.38 3.7 years $-
=============

Options vested or expected to vest at December 28,
2008 7,788,274 $8.40 3.6 years $-
Exercisable at December 28, 2008 6,884,523 $8.54 3.1 years $-
</TABLE>


As of December 28, 2008, the total future compensation cost related to nonvested
options, not yet recognized in the statement of income, was $2.5 million and the
weighted average period over which these awards are expected to be recognized
was 2.7 years.

The Company grants shares of common stock to its employees that are subject to
restrictions on transfer and risk of forfeiture until fulfillment of applicable
service conditions and, in certain cases, holding periods (Restricted Stock
Awards). The following table summarizes the activity of non-vested restricted
stock awards during the six months ended December 28, 2008:
<TABLE>
<S> <C> <C>
Weighted
Average Grant
Date Fair
Shares Value
-------------- ---------------

Non-vested at June 29, 2008 1,275,153 $7.58
Granted 884,966 $3.76
Vested (272,070) $6.47
Forfeited (762,558) $6.31
--------------
Non-vested at December 28, 2008 1,125,491 $5.71
==============
</TABLE>

The fair value of nonvested shares is determined based on the closing stock
price on the grant date. As of December 28, 2008, there was $3.5 million of
total unrecognized compensation cost related to non-vested restricted
stock-based compensation to be recognized over the weighted-average remaining
period of 2.2 years.

Note 4 - Acquisitions

The Company accounts for its business combinations in accordance with SFAS No.
141, "Business Combinations," which addresses financial accounting and reporting
for business combinations and requires that all such transactions be accounted
for using the purchase method. Under the purchase method of accounting for
business combinations, the aggregate purchase price for the acquired business is
allocated to the assets acquired and liabilities assumed based on their
estimated fair values at the acquisition date. Operating results of the acquired
entities are reflected in the Company's consolidated financial statements from
date of acquisition.

7
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)

Acquisition of Napco Marketing Corp.

On July 21, 2008, the Company acquired selected assets of Napco Marketing Corp.
(Napco), a wholesale merchandiser and marketer of products designed primarily
for the floral industry. The purchase price of approximately $10.9 million
included the acquisition of a fulfillment center located in Jacksonville, FL,
inventory, and certain other assets, as well as the assumption of certain
related liabilities, including their seasonal line of credit of approximately
$4.0 million. The acquisition was financed utilizing a combination of available
cash generated from operations and through borrowings against the Company's
revolving credit facility, which as described below, was subsequently amended by
the Company's 2008 Credit Facility. The purchase price includes an up-front cash
payment of $9.3 million, net of cash acquired, and potential "earn-out"
incentives, which amount to a maximum of $1.6 million through the years ending
July 2, 2012, upon achievement of specified performance targets.

The Company is in the process of finalizing its allocation of the purchase price
to individual assets acquired and liabilities assumed as a result of the
acquisition of Napco. This will result in potential adjustments to the carrying
value of Napco's recorded assets and liabilities. The preliminary allocation of
the purchase price included in the current period balance sheet is based on the
best estimates of management and is subject to revision based on final
determination of asset fair values and useful lives.

The following table summarizes the allocation of purchase price to the estimated
fair values of assets acquired and liabilities assumed at the date of the
acquisition of Napco:

Napco
Purchase
Price
Allocation
--------------------
(in thousands)

Current assets $5,119
Property, plant and equipment 5,897
Intangible assets -
Goodwill -
Other 74
--------------------
Total assets acquired 11,090
--------------------
Current liabilities 162
--------------------
Total liabilities assumed 162
--------------------
Net assets acquired $10,928
====================

Acquisition of DesignPac Gifts LLC

On April 30, 2008, the Company acquired all of the membership interest in
DesignPac Gifts LLC (DesignPac), a designer, assembler and distributor of
gourmet gift baskets, gourmet food towers and gift sets, including a broad range
of branded and private label components, based in Melrose Park, IL. The
acquisition, for approximately $33.4 million in cash, net of cash acquired, was
financed utilizing a combination of available cash generated from operations and
through borrowings against the Company's revolving credit facility. The purchase
price is subject to potential "earn-out" incentives which amount to a maximum of
$2.0 million through the years ending June 27, 2010, upon achievement of
specified performance targets. In its most recently completed year ended
December 31, 2007, prior to the acquisition, DesignPac generated revenues of
approximately $53.3 million.


8
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)


In order to fund the increase in working capital requirements associated with
DesignPac, and to provide for additional operational flexibility, on August 28,
2008, the Company entered into a $293.0 million Amended and Restated Credit
Agreement with JPMorgan Chase Bank N.A., as administrative agent, and a group of
lenders (the "2008 Credit Facility"). The 2008 Credit Facility provides for
borrowings of up to $293.0 million, including: (i) a $165.0 million revolving
credit commitment, (ii) $60.0 million of new term loan debt, and (iii) $68.0
million of existing term loan debt associated with the Company's previous credit
facility. Outstanding amounts under the 2008 Credit Facility will bear interest
at the Company's option at either: (i) LIBOR plus a defined margin, or (ii) the
agent bank's prime rate plus a margin. The applicable margins for the Company's
existing term loan and revolving credit facility will range from 1.50% to 2.50%
for LIBOR loans and 0.50% to 1.50% for base rate loans, and the Company's new
term loan will range from 2.00% to 3.00% for LIBOR loans and 1.00% to 2.00% for
base rate loans in each case with pricing based upon the Company's leverage
ratio.

The Company is in the process of finalizing its allocation of the purchase price
to individual assets acquired and liabilities assumed as a result of the
acquisition of DesignPac. This will result in potential adjustments to the
carrying value of DesignPac's recorded assets and liabilities, the establishment
of certain additional intangible assets, revisions of useful lives of intangible
assets, some of which will have indefinite lives not subject to amortization,
and the determination of any residual amount that will be allocated to goodwill.
The preliminary allocation of the purchase price included in the current period
balance sheet is based on the best estimates of management and is subject to
revision based on final determination of asset fair values and useful lives.

The following table summarizes the allocation of purchase price to the estimated
fair values of assets acquired and liabilities assumed at the date of the
acquisition of DesignPac:

DesignPac
Purchase
Price
Allocation
--------------------
(in thousands)

Current assets $1,287
Property, plant and equipment 1,172
Intangible assets 18,908
Goodwill 12,131
Other 87
--------------------
Total assets acquired 33,585
--------------------
Current liabilities 184
--------------------
Total liabilities assumed 184
--------------------
Net assets acquired $33,401
====================


Although not finalized, of the $18.9 million of acquired intangible assets
related to the DesignPac acquisition, $6.4 million was assigned to trademarks
that are not subject to amortization, while the remaining acquired intangibles
of $12.5 million were allocated primarily to customer related intangibles which
are being amortized over the assets' determinable useful life of 10 years.
Approximately $12.1 million of goodwill is deductible for tax purposes.



9
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)


Pro forma Results of Operation

The following unaudited pro forma consolidated financial information has been
prepared as if the acquisitions of DesignPac and Napco had taken place at the
beginning of fiscal year 2008. The following unaudited pro forma information is
not necessarily indicative of the results of operations in future periods or
results that would have been achieved had the acquisitions taken place at the
beginning of the periods presented.
<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------- ---------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
---------------- ---------------- ---------------- ----------------
(in thousands, except per share data)

Net Revenues $329,328 $376,841 $488,390 $541,491
Income (loss) from operations $6,784 $41,448 ($19,213) $32,968
Net (loss) income ($5,111) $23,761 ($10,332) $19,305
Basic net (loss) income per common share ($0.08) $0.38 ($0.16) $0.31
Diluted net (loss) income per common share ($0.08) $0.36 ($0.16) $0.29
</TABLE>


Note 5 - Inventory

The Company's inventory, stated at cost, which is not in excess of market,
includes purchased and manufactured finished goods for resale, packaging
supplies, raw material ingredients for manufactured products and associated
manufacturing labor, and is classified as follows:

<TABLE>
<S> <C> <C>
December 28, June 29,
2008 2008
-------------- -----------
(in thousands)

Finished goods $55,570 $48,986
Work-in-Process 5,669 3,442
Raw materials 18,718 14,855
----------- -----------
$79,957 $67,283
=========== ===========
</TABLE>


Note 6 - Goodwill and Intangible Assets

The change in the carrying amount of goodwill is as follows:
<TABLE>
<S> <C> <C> <C> <C> <C>
1-800-Flowers.com Gourmet
Consumer BloomNet Food and Home and
Floral Wire Service Gift Baskets Children's
Gifts Total
----------------------------------------------------------------------------------
(in thousands)

Balance at June 29, 2008 $6,166 $- $99,737 $18,261 $124,164

Acquisition of DesignPac 52 52
Goodwill impairment (18,261) (18,261)
Other (384) (147) (531)
-------------- ------------- ------------- ------------- --------------
Balance at December 28, 2008 $5,782 $- $99,642 $0 $105,424
============== ============= ============= ============= ==============
</TABLE>

Goodwill represents the excess of the purchase price over the fair value of the
net tangible and identifiable intangible assets acquired in each business
combination. The carrying value of the Company's goodwill was allocated to its
reporting units pursuant to SFAS No. 142, "Goodwill and Other Intangible
Assets." In accordance with SFAS No. 142, goodwill and other indefinite lived
intangibles are subject to an assessment for impairment, which must be performed
annually, or more frequently if events or circumstances indicate that goodwill
or other indefinite lived intangibles might be impaired. Goodwill impairment
testing involves a two-step process. Step 1 compares the fair value of the

10
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)


Company's reporting units to their carrying values. If the fair value of the
reporting unit exceeds its carrying value, no further analysis is necessary. If
the carrying amount of the reporting unit exceeds its fair value, Step 2 must be
completed to quantify the amount of impairment. Step 2 calculates the implied
fair value of goodwill by deducting the fair value of all tangible and
intangible assets, excluding goodwill, of the reporting unit, from the fair
value of the reporting unit as determined in Step 1. The implied fair value of
goodwill determined in this step is compared to the carrying value of goodwill.
If the implied fair value of goodwill is less than the carrying value of
goodwill, an impairment loss, equal to the difference, is recognized.

During the three months ended December 28, 2008, the Home and Children's Gift
segment experienced significant declines in revenue and operating performance
when compared to prior years and their strategic outlook. The Company believes
that this weak performance was attributable to reduced consumer spending due to
the overall weakness in the economy, and in particular, as a result of the
continued decline in demand for home decor products. As a result of these
factors, as well as the Company's plans to resize this category based on the
expectation of continued weekness in the home decor retail sector and a
significant reduction in the Company's market capitalization, upon completion of
the impairment analysis described above, the goodwill related to this reporting
unit was deemed to be fully impaired. Therefore, during the three months ended
December 28, 2008, the Company recorded an impairment charge of $18.3 million,
reducing the carrying value of goodwill to $105.4 million.

Fair value was determined using an income based approach, whereby the Company
estimated future cash flows of the reporting unit, discounted by an estimated
weighted-average cost of capital, which reflected the overall level of inherent
risk of the reporting unit and the rate of return that an outside investor would
expect to earn. The Company reconciled the value of its reporting units to its
overall market capitalization to determine that its assumptions were consistent
with that of an outside investor.

The Company's other intangible assets consist of the following:
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
December 28, 2008 June 29, 2008
---------------------------------------- ----------------------------------------
Gross Gross
Amortization Carrying Accumulated Carrying Accumulated
Period Amount Amortization Net Amount Amortization Net
-------------- ------------- --------------- ----------- ----------- --------------- ------------
(in thousands)

Intangible assets with
determinable lives
Investment in licenses 14 - 16 years $5,314 $4,607 $707 $4,927 $4,408 $519
Customer lists 3 - 10 years 24,910 7,156 17,754 25,570 6,042 19,528
Other 5 - 8 years 2,488 873 1,615 2,488 660 1,828
------------ --------------- ----------- ----------- --------------- ------------
32,712 12,636 20,076 32,985 11,110 21,875

Trademarks with
indefinite lives - 44,542 - 44,542 46,053 - 46,053
------------ --------------- ----------- ----------- --------------- ------------
Total identifiable
intangible assets $77,254 $12,636 $64,618 $79,038 $11,110 $67,928
============ =============== =========== =========== =============== ============
</TABLE>

Intangible assets are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset or asset group may
not be recoverable.

As part of the aforementioned impairment analysis performed for the Home and
Children's Gift segment, the Company recorded an impairment charge of $1.8
million, related to the trade names and customer lists, which were determined to
be impaired due to changes in the business environment and adverse economic
conditions currently being experienced due to decreased consumer spending.

Estimated future amortization expense is as follows: remainder of fiscal 2009 -
$1.9 million, fiscal 2010 - $3.8 million, fiscal 2011 - $3.1 million, fiscal
2012 - $2.0, fiscal 2013 - $2.0 and thereafter - $7.3 million.

11
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)

Note 7 - Long-Term Debt

The Company's long-term debt and obligations under capital leases consist of the
following:
<TABLE>
<S> <C> <C>
December 28, June 29,
2008 2008
---------------- -----------
(in thousands)

Term loan $118,625 $68,000
Revolving line of credit - -
Commercial note - 84
Obligations under capital leases 44 52
----------- -----------
118,669 68,136
Less current maturities of long-term debt and obligations under
capital leases 24,794 12,886
----------- -----------
$93,875 $55,250
=========== ===========
</TABLE>


In order to fund the increase in working capital requirements associated with
DesignPac, and to provide for additional operational flexibility, on August 28,
2008, the Company entered into a $293.0 million Amended and Restated Credit
Agreement with JPMorgan Chase Bank N.A., as administrative agent, and a group of
lenders (the "2008 Credit Facility"). The 2008 Credit Facility provides for
borrowings of up to $293.0 million, including: (i) a $165.0 million revolving
credit commitment, (ii) $60.0 million of new term loan debt, and (iii) $68.0
million of existing term loan debt associated with the Company's previous credit
facility. Outstanding amounts under the 2008 Credit Facility will bear interest
at the Company's option at either: (i) LIBOR plus a defined margin, or (ii) the
agent bank's prime rate plus a margin. The applicable margins for the Company's
existing term loan and revolving credit facility will range from 1.50% to 2.50%
for LIBOR loans and 0.50% to 1.50% for base rate loans, and the Company's new
term loan will range from 2.00% to 3.00% for LIBOR loans and 1.00% to 2.00% for
base rate loans in each case with pricing based upon the Company's leverage
ratio.

At closing of the 2008 Credit Facility, the Company utilized the proceeds of the
new term loan to pay down amounts outstanding under its previous revolving
credit facility. The repayment terms of the existing term loan remain unchanged,
while the new term loan is required to be repaid in equal quarterly installments
of $3.0 million beginning in December 2008, with the final installment payment
due on August 28, 2013. The 2008 Credit Facility contains various conditions to
borrowing, affirmative and negative covenants, and events of default. The
obligations of the Company and its subsidiaries under the 2008 Credit Facility
are secured by liens on all personal property of the Company and its
subsidiaries.

Note 8 - Income Taxes

At the end of each interim reporting period, the Company estimates its effective
income tax rate expected to be applicable for the full year. This estimate is
used in providing for income taxes on a year-to-date basis and may change in
subsequent interim periods. During the three and six months ended December 28,
2008, the Company recorded income tax expense of $9.5 million and $6.0 million,
respectively, compared to $12.9 million and $9.2 million during the three and
six months ended December 30, 2007. The Company's effective tax rates for the
three and six months ended December 28, 2008 were 216.9% and 137.7%,
respectively, compared to 40.2% and 40.5% during the comparative three and six
months ended December 30, 2007. The effective rates during the three and six
months ended December 28, 2008 reflect the impact of non-deductible goodwill and
other intangible impairment charges aggregating approximately $20 million.
Excluding these charges, the effective rates during the three and six months
ended December 28, 2008 would have been 39.4% and 39.3%, respectively. The
adjusted effective rate during the three months ended December 28, 2008, and the
effective rate during the three months ended December 30, 2007 differed from the
U.S. federal statutory rate of 35% primarily due to state income taxes,
partially offset by various tax credits.

12
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)


The Company files income tax returns in the U.S. federal jurisdiction and
various state jurisdictions. The tax years that remain subject to examination
are fiscal 2005 through fiscal 2008, with the exception of certain states where
the statute remains open from fiscal 2004, due to non-conformity with the
federal statute of limitations for assessment. The Company does not believe
there will be any material changes in its unrecognized tax positions over the
next twelve months.

The Company's policy is to recognize interest and penalties accrued on any
unrecognized tax benefits as a component of income tax expense. As of the date
of adoption of FIN 48, the Company did not have any accrued interest or
penalties associated with any unrecognized tax benefits, nor was any interest
expense recognized during the quarter.

Note 9 - Business Segments

The Company's management reviews the results of the Company's operations by the
following four business categories:

o 1-800-Flowers.com Consumer Floral;
o BloomNet Wire Service;
o Gourmet Food and Gift Baskets; and
o Home and Children's Gifts.

Category performance is measured based on contribution margin, which includes
only the direct controllable revenue and operating expenses of the categories.
As such, management's measure of profitability for these categories does not
include the effect of corporate overhead (see (*) below), which are operated
under a centralized management platform, providing services throughout the
organization, nor does it include stock-based compensation, depreciation and
amortization, other income (net), goodwill and intangible impairment, and income
taxes. Assets and liabilities are reviewed at the consolidated level by
management and not accounted for by category.
<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
----------------------------- ------------------------------
December 28, December 30, December 28, December 30,
Net revenues 2008 2007 2008 2007
------------- -------------- -------------- --------------
(in thousands)
Net revenues:
1-800-Flowers.com Consumer Floral $97,082 $114,017 $180,583 $201,669
BloomNet Wire Service 15,151 12,732 30,866 22,623
Gourmet Food & Gift Baskets 141,855 110,605 179,039 133,767
Home & Children's Gifts 77,757 98,013 100,352 122,748
Corporate (*) 597 585 801 1,710
Intercompany eliminations (3,114) (1,750) (4,280) (2,505)
------------- -------------- -------------- --------------
Total net revenues $329,328 $334,202 $487,361 $480,012
============= ============== ============== ==============

Three Months Ended Six Months Ended
----------------------------- ------------------------------
December 28, December 30, December 28, December 30,
Operating Income 2008 2007 2008 2007
------------- -------------- -------------- --------------
(in thousands)
Category Contribution Margin:
1-800-Flowers.com Consumer Floral $ 8,851 $13,561 $19,593 $25,506
BloomNet Wire Service 4,839 4,458 9,258 7,022
Gourmet Food & Gift Baskets 26,107 24,912 25,216 23,057
Home & Children's Gifts 2,758 8,747 552 6,451
------------- -------------- -------------- --------------

Category Contribution Margin Subtotal 42,555 51,678 54,619 62,036
Corporate (*) (9,938) (13,083) (24,013) (26,792)
Depreciation and amortization (5,797) (4,967) (11,485) (9,837)
Goodwill and Intangible impairment (20,036) - (20,036) -
------------- -------------- -------------- --------------
Operating income (loss) $6,784 $33,628 ($915) $25,407
============= ============== ============== ==============
</TABLE>
13
1-800-FLOWERS.COM, Inc. and Subsidiaries
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
(unaudited)



(*) Corporate expenses consist of the Company's enterprise shared service cost
centers, and include, among others, Information Technology, Human
Resources, Accounting and Finance, Legal, Executive and Customer Service
Center functions, as well as Stock-Based Compensation. In order to leverage
the Company's infrastructure, these functions are operated under a
centralized management platform, providing support services throughout the
organization. The costs of these functions, other than those of the
Customer Service Center which are allocated directly to the above
categories based upon usage, are included within corporate expenses, as
they are not directly allocable to a specific category.


Note 10 - Commitments and Contingencies

Legal Proceedings

There are various claims, lawsuits, and pending actions against the Company and
its subsidiaries incident to the operations of its businesses. It is the opinion
of management, after consultation with counsel, that the ultimate resolution of
such claims, lawsuits and pending actions will not have a material adverse
effect on the Company's consolidated financial position, results of operations
or liquidity.























14
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.

Forward Looking Statements

This "Management's Discussion and Analysis of Financial Condition and Results of
Operations" (MD&A) is intended to provide an understanding of our financial
condition, change in financial condition, cash flow, liquidity and results of
operations. The following MD&A discussion should be read in conjunction with the
consolidated financial statements and notes to those statements that appear
elsewhere in this Form 10-Q and in the Company's Annual Report on Form 10-K. The
following discussion contains forward-looking statements that reflect the
Company's plans, estimates and beliefs. The Company's actual results could
differ materially from those discussed in the forward-looking statements.
Factors that could cause or contribute to any differences include, but are not
limited to, those discussed under the caption "Forward-Looking Information" and
under Part II Item 1A - "Risk Factors".

Overview

1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more
than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh
flowers and the finest selection of plants, gift baskets, gourmet foods,
confections, balloons and plush stuffed animals perfect for every occasion.
1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com), is one of the top
50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by
the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call
Center of the Year Award. 1-800-FLOWERS.COM offers the best of both worlds:
exquisite arrangements created by some of the nation's top floral artists and
hand-delivered the same day, and spectacular flowers shipped overnight "Fresh
From Our Growerssm." As always, 100% satisfaction and freshness are guaranteed.
The Company's BloomNet(R) international floral wire service (www.mybloomnet.net)
provides a broad range of quality products and value-added services designed to
help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as
popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co.(R)
(1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from
Fannie May Confections Brands(R) (www.fanniemay.com and www.harrylondon.com);
gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from
Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R)
(www.1800baskets.com) and DesignPac Gifts(TM) (www.designpac.com);
Celebrations(R) (www.celebrations.com), a new premier online destination for
fabulous party ideas and planning tips; as well as Home Decor and Children's
Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind &
Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and
Magic Cabin(R) (www.magiccabin.com).

Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market
under ticker symbol FLWS.


Category Information

The Company has segmented its organization to improve execution and customer
focus and to align its resources to meet the demands of the markets it serves.
The following table presents the contribution of net revenues, gross profit and
category contribution margin or category "EBITDA" (earnings before interest,
taxes, depreciation and amortization, and goodwill and intangible impairment)
from each of the Company's business categories.
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
----------------------------------------- --------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- -------------- ---------- -------------- ------------- -----------
(in thousands)

Net revenues:
1-800-Flowers.com Consumer Floral $97,082 $114,017 (14.9)% $180,583 $201,669 (10.5)%
BloomNet Wire Service 15,151 12,732 19.0% 30,866 22,623 36.4%
Gourmet Food & Gift Baskets 141,855 110,605 28.3% 179,039 133,767 33.8%
Home & Children's Gifts 77,757 98,013 (20.7)% 100,352 122,748 (18.2)%
Corporate (*) 597 585 2.1% 801 1,710 (53.2)%
Intercompany eliminations (3,114) (1,750) (77.9)% (4,280) (2,505) (70.9)%
-------------- -------------- -------------- -------------
Total net revenues $329,328 $334,202 (1.5)% $487,361 $480,012 1.5%
============== ============== ============== =============
</TABLE>

15
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
----------------------------------------- --------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- -------------- ---------- -------------- ------------- -----------
(in thousands)
Gross Profit:
1-800-Flowers.com Consumer Floral $35,918 $44,870 (20.0)% $67,627 $79,020 (14.4)%
37.0% 39.4% 37.4% 39.2%

BloomNet Wire Service 8,766 7,273 20.5% 17,106 12,882 32.8%
57.9% 57.1% 55.4% 56.9%

Gourmet Food & Gift Baskets 56,315 54,298 3.7% 68,328 63,781 7.1%
39.7% 49.1% 38.2% 47.7%

Home & Children's Gifts 37,579 46,591 (19.3)% 47,205 56,797 (16.9)%
48.3% 47.5% 47.0% 46.3%

Corporate (*) 168 256 (34.1)% 325 763 (57.4)%
28.1% 43.8% 40.6% 44.6%

Intercompany eliminations (454) (232) (476) (306)
-------------- -------------- -------------- -------------
Total gross profit $138,292 $153,056 (9.6)% $200,115 $212,937 (6.0)%
============== ============== ============== =============
42.0% 45.8% 41.1% 44.4%
============= ============== ============== ==============

Three Months Ended Six Months Ended
----------------------------------------- --------------------------------------------
December 28, December 30, December 28, December 30,
EBITDA(**) 2008 2007 % Change 2008 2007 % Change
-------------- -------------- ---------- -------------- ------------- -----------
(in thousands)
Category Contribution Margin:
1-800-Flowers.com Consumer Floral $8,851 13,561 (34.7)% $19,593 $25,506 (23.2)%
BloomNet Wire Service 4,839 4,458 8.5% 9,258 7,022 31.8%
Gourmet Food & Gift Baskets 26,107 24,912 4.8% 25,216 23,057 9.4%
Home & Children's Gifts 2,758 8,747 (68.5)% 552 6,451 (91.4)%
------------- -------------- -------------- -------------

Category Contribution Margin Subtotal 42,555 51,678 (17.7)% 54,619 62,036 (12.0)%
Corporate (*) (9,938) (13,083) (24.0)% (24,013) (26,792) (10.4)%
------------- -------------- -------------- -------------
EBITDA $32,617 $38,595 (15.5)% $30,606 $35,244 (13.2)%
============= ============== ============== =============
</TABLE>
(*) Corporate expenses consist of the Company's enterprise shared service cost
centers, and include, among other items, Information Technology, Human
Resources, Accounting and Finance, Legal, Executive and Customer Service
Center functions, as well as Stock-Based Compensation. In order to leverage
the Company's infrastructure, these functions are operated under a
centralized management platform, providing support services throughout the
organization. The costs of these functions, other than those of the
Customer Service Center, which are allocated directly to the above
categories based upon usage, are included within corporate expenses as they
are not directly allocable to a specific category.

(**) Performance is measured based on category contribution margin or category
EBITDA, reflecting only the direct controllable revenue and operating
expenses of the categories. As such, management's measure of profitability
for these categories does not include the effect of corporate overhead,
described above, nor does it include depreciation and amortization,
goodwill and intangible impairment, other income (net), and income taxes.
Management utilizes EBITDA as a performance measurement tool because it
considers such information a meaningful supplemental measure of its
performance and believes it is frequently used by the investment community
in the evaluation of companies with comparable market capitalization. The
Company also uses EBITDA as one of the factors used to determine the total
amount of bonuses available to be awarded to executive officers and other
employees. The Company's credit agreement uses EBITDA (with additional
adjustments) to measure compliance with covenants such as the interest
coverage ratio and consolidated leverage ratio. EBITDA is also used by the
Company to evaluate and price potential acquisition candidates. EBITDA has
limitations as an analytical tool, and should not be considered in
isolation or as a substitute for analysis of the Company's results as
reported under GAAP. Some of these limitations are: (a) EBITDA does not
reflect changes in, or cash requirements for, the Company's working capital
needs; (b) EBITDA does not reflect the significant interest expense, or the
cash requirements necessary to service interest or principal payments, on
the Company's debts; and (c) although depreciation and amortization are
non-cash charges, the assets being depreciated and amortized may have to be
replaced in the future, and EBITDA does not reflect any cash requirements
for such capital expenditures. Because of these limitations, EBITDA should
only be used on a supplemental basis combined with GAAP results when
evaluating the Company's performance.
16
Reconciliation of Net (loss) Income to EBITDA:
<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------- ------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
------------- ------------ -------------- --------------
(in thousands)

Net (loss) income ($5,111) $19,256 ($10,415) $13,466
Add:
Interest expense 2,507 1,737 3,666 3,282
Depreciation and amortization 5,797 4,967 11,485 9,837
Income tax expense 9,482 12,942 6,033 9,162
Goodwill and intangible impairment 20,036 - 20,036 -
Less:
Interest income 76 295 172 473
Other expense (income) 18 12 27 30
------------- -------------- -------------- --------------
EBITDA $32,617 $38,595 $30,606 $35,244
============= ============== ============== ==============
</TABLE>

Results of Operations


Net Revenues
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
----------------------------------------- ------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- -------------- ---------- -------------- ------------- ---------
(in thousands)

Net revenues:
E-Commerce $230,123 $274,168 (16.1)% $337,872 $388,671 (13.1)%
Other 99,205 60,034 65.2% 149,489 91,341 63.7%
-------------- -------------- -------------- -------------
Total net revenues $329,328 $334,202 (1.5)% $487,361 $480,012 1.5%
============== ============== ============== ==============
</TABLE>

During the three months ended December 28, 2008, revenue declined by 1.5% in
comparison to the prior year period, resulting from significantly reduced
consumer spending during the key holiday period due to the overall weakness in
the economy, which impacted the Company's Home & Children's Gift and Consumer
Floral businesses particularly hard. The decline was offset in part by growth in
the Company's BloomNet Wire Service category, which increased 19.0% over the
prior year period due, in part, to the acquisition of Napco Marketing Corp.
(Napco), a wholesaler of floral hardgoods, in July 2008, and the Gourmet Food &
Gift Baskets category, which increased 28.3% over the prior year period due to
the acquisition of DesignPac Gifts LLC (DesignPac), a wholesaler of gift
baskets, in April 2008.

During the six months ended December 28, 2008, the Company's revenues increased
by 1.5% over the prior year period as a result of: (i) growth within the
BloomNet Wire Service category, which increased 36.4% over the prior year period
due, in part, to the acquisition of Napco, a wholesaler of floral hardgoods, in
July 2008, and (ii) Gourmet Food & Gift Baskets category, which increased 33.8%
over the prior year period, due to the acquisition of DesignPac, a wholesaler of
gift baskets, in April 2008. Organic revenue, including post acquisition growth
of DesignPac and Napco, and adjusted for the transition of Company-owned retail
stores to franchise operations, declined approximately 14.1% and 10.7% during
the three and six months ended December 28, 2008, reflecting the challenging
economic environment and its impact on consumer spending.

The Company fulfilled approximately 3,762,000 and 5,317,000 orders through its
E-commerce sales channels (online and telephonic sales) during the three and six
months ended December 28, 2008, respectively, a decrease of 14.6% and 12.2%,
over the respective prior year periods, reflecting a decline in consumer
spending during the key holiday period. The Company's E-commerce average order
values during the three and six months ended December 28, 2008, of $61.16 and
$63.54, decreased 1.8% and 1.0 % in comparison to the respective prior year

17
periods.  Other revenues,  for the three and six months ended December 28, 2008,
increased in comparison to the same periods of the prior year, as a result of
the Company's recent acquisitions of Napco and DesignPac, and through the growth
of BloomNet.

The 1-800-Flowers.com Consumer Floral category includes the operations of the
1-800-Flowers brand which derives revenue from the sale of consumer floral
products through its E-Commerce sales channels (telephonic and online sales) and
company-owned and operated retail floral stores, as well as royalties from its
franchise operations. Net revenues during the three and six months ended
December 28, 2008 decreased 14.9% and 10.5%, respectively, over the prior year
periods, due to lower order volume as a result of the decline in demand
throughout the consumer sector, combined with the continued transition of
Company owned retail stores to franchise operations, and a decline in average
order value in comparison to the prior year periods.

The BloomNet Wire Service category includes revenues from membership fees as
well as other product and service offerings to florists. Net revenues during the
three and six months ended December 28, 2008 increased 19.0% and 36.4%,
respectively, over the prior year period, primarily as a result of the
incremental revenue generated by the acquisition of Napco in July 2008, and
continued growth within the category as a result of market share improvements,
as well as expanded product and service offerings and pricing initiatives.

The Gourmet Food & Gift Baskets category includes the revenues of Cheryl & Co.,
Fannie May, Popcorn Factory, The Winetasting Network and DesignPac brands.
Revenue is derived from the sale of cookies, baked gifts, premium chocolates and
confections, gourmet popcorn, wine gifts and gift baskets through its E-commerce
sales channels (telephonic and online sales) and company-owned and operated
retail stores under the Cheryl & Co. and Fannie May brands, as well as wholesale
operations. Net revenue during the three and six months ended December 28, 2008
increased by 28.3% and 33.8%, respectively, over the prior year periods as a
result of incremental wholesales revenue generated by DesignPac, acquired in
April 2008, offset in part by decreased net revenue from the category's
E-Commerce and retail stores channels as a result of reduced consumer spending
during the key holiday period.

The Home & Children's Gifts category includes revenues from Plow & Hearth, Wind
& Weather, HearthSong and Magic Cabin brands. Revenue is derived from the sale
of home decor and children's gifts through its E-commerce sales channels
(telephonic and online sales) and company-owned and operated retail stores under
the Plow & Hearth brand. Net revenue during the three and six months ended
December 28, 2008 decreased by 20.7% and 18.2%, respectively, over the prior
year periods as a result of: (i) lower order volume from its E-commerce sales
channel, due to a combination of significantly reduced consumer spending,
particularly in the home decor product category, and a planned reduction in
catalog circulation designed to improve category contribution, (ii) as well as
lower retail store sales due to a decline in customer traffic during the
holiday. As a result of this weak performance, the Company is implementing a
plan to downsize the operations of its Home & Children's Gift category,
including a reduction in catalog marketing, resizing the business to align its
infrastructure with the expectation of continued weakness in the home decor
retail sector.

The Company expects economic conditions for consumers to continue to be very
challenging. Based on this outlook, and combined with its first half results,
the Company now anticipates that revenues for the full fiscal year 2009 will be
down approximately 5-to-10 percent compared with the prior year. In order to
mitigate the impact of the revenue decline, the Company plans to continue its
operating expense reduction programs which, from fiscal 2006 through fiscal
2008, reduced its operating expense ratio by 290 basis points.

Gross Profit
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------------------- ------------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- --------------- ------------- --------------- --------------- ---------------
(in thousands)

Gross profit $138,292 $153,056 (9.6)% $200,115 $212,937 (6.0)%
Gross margin % 42.0% 45.8% 41.1% 44.4%
</TABLE>


Gross profit decreased during the three and six months ended December 28, 2008,
primarily as a result of the decline in revenues described above, offset in part
by the incremental gross profit generated by the DesignPac and Napco
acquisitions. Gross margin percentage during the three and six months ended
December 28, 2008, decreased by 380 and 330 basis points, respectively,
primarily reflecting a combination of product mix associated with revenues from
the Company's most recent acquisitions, which are primarily wholesale
businesses, as well as increased promotional activity during the holiday period
to improve sales.

18
The  1-800-Flowers.com  Consumer  Floral  category gross profit and gross profit
margin percentage decreased during the three and six months ended December 28,
2008 by 20.0% and 240 basis points, and 14.4% and 180 basis points,
respectively, over the prior year periods, as a result of decreased sales volume
and promotional pricing, which characterized the retail sector during this past
holiday period.

The BloomNet Wire Service category gross profit increased during the three and
six months ended December 28, 2008, by 20.5% and 32.8%, respectively, as
compared to the prior year periods, as a result of the aforementioned revenue
from the Napco acquisition in July 2008, as well as increased revenue resulting
from market share gains and expanded products and service offerings and pricing
initiatives. Gross profit margins during the three months ended December 28,
2008, increased by 80 basis points in comparison to the prior year as a result
of product mix, whereas gross profit margins decreased by 150 basis points
during the six months ended December 28, 2008, reflecting the impact of the
wholesale margins associated with the Napco product line during its heavy
selling period which falls within the Company's first fiscal quarter.

The Gourmet Food & Gift Basket category gross profit increased during the three
and six months ended December 28, 2008, by 3.7% and 7.1%, respectively, over the
prior year periods, primarily as a result of the incremental gross profit
generated by DesignPac, acquired in April 2008, which also had the effect of
decreasing gross margin percentage as DesignPac products carry lower wholesale
margins. Further negatively impacting the decreased gross profit margins during
the three and six months ended December 28, 2008 was the increased promotional
activity during the key holiday shopping period within the category's E-Commerce
and retail store sales channels, in comparison to the prior year periods.

The Home & Children's Gifts category gross profit during the three and six
months ended December 28, 2008, decreased by 19.3% and 16.9%, respectively, over
the prior year periods as a result of the aforementioned revenue declines,
offset in part by a higher gross margin percentage, which increased 80 basis
points to 48.3% and 70 basis points to 47.0%, respectively, benefiting from
enhanced product sourcing.

During the remainder of fiscal year 2009, the Company expects its gross margin
percentage will improve slightly in comparison to the prior year from product
mix, and anticipated gross margin improvements in most of its existing
businesses through a combination of product sourcing, fulfillment improvements,
fuel cost reductions and pricing initiatives, partially offset by reduced margin
percentage contribution from DesignPac, which carries a lower wholesale gross
margin, but a strong overall contribution margin due to its efficient high
volume packaging and distribution operations.


Marketing and Sales Expense
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------------------- ------------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- --------------- ------------- --------------- --------------- ---------------
(in thousands)

Marketing and sales $88,370 $93,594 (5.6)% $131,018 $136,373 (3.9)%
Percentage of net revenues 26.8% 28.0% 26.9% 28.4%
</TABLE>

During the three and six months ended December 28, 2008, marketing and sales
expenses decreased 5.6% and 3.9% respectively, and declined to 26.8% and 26.9%
of net revenues, from 28.0% and 28.4% of net revenues, as a result of brand mix,
including the impact of DesignPac, which has low operating costs relative to its
revenue, and the Company's expense reduction initiatives. These programs, which
began in 2006, were designed to improve operating leverage across the Company's
brands, reducing the Company's operating expense ratio by 290 basis points
through fiscal 2008, and have been expanded and accelerated to mitigate the
revenue reductions that have been associated with the current economic decline.
Within marketing and sales, the Company has undertaken programs that have
reduced media, portal spending, and customer prospecting through catalogs, which
were not expected to generate sufficient returns in this challenging economic
environment. In addition, initiatives such as catalog printing and co-mailing,
e-mail pricing reductions and further virtualization of our consumer service
platform to reduce fixed facility and labor, have enabled the Company to improve
its cost structure.

19
During  the three and six months  ended December  28,  2008, the  Company  added
approximately 1,030,000 and 1,490,000 new E-commerce customers. Of the 2,402,000
and 3,442,000 total customers who placed E-commerce orders during the three and
six months ended December 28, 2008, approximately 57.1% and 56.7% were repeat
customers, compared to 54.4% and 53.9% during the respective prior year periods,
reflecting the Company's ongoing focus on deepening the relationship with its
existing customers as their trusted source for gifts and services for all of
their celebratory occasions.

During the remainder of fiscal 2009, the Company expects that marketing and
sales expense will continue to decrease in comparison to the prior year, but
increase slightly as a percentage of net revenues due to the anticipated
continued decline in sales. This decline is expected to be mitigated by the
aforementioned expense reduction initiatives, which include a 10% reduction in
the Company's salaried, full-time labor force, implemented at the beginning of
January 2009, as well as reductions in variable labor commensurate with lower
order volumes.


Technology and Development Expense
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------------------- ------------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- --------------- ------------- --------------- --------------- ---------------
(in thousands)

Technology and development $5,169 $5,419 (4.6)% $10,839 $10,654 1.7%
Percentage of net revenues 1.6% 1.6% 2.2% 2.2%
</TABLE>

During the three months ended December 28, 2008, although consistent as a
percentage of net revenue, technology and development expense decreased by 4.6%
as a result of the Company's cost saving initiatives, which included labor and
consulting costs reductions, as well as contract re-negotiations of
maintenance/license agreements. During the six months ended December 28, 2008,
although consistent as a percentage of net revenues, technology and development
expense increased by 1.7% in comparison to the prior year period, as a result
of the incremental technology and integration costs associated with the
acquisitions of DesignPac and Napco.

During the three and six months ended December 28, 2008, the Company expended
$9.6 million and $21 million on technology and development, of which $4.4
million and $10.3 million has been capitalized.

The Company believes that continued investment in technology and development is
critical to attaining its strategic objectives, and as a result of the Company's
revised revenue expectations for the remainder of the year, the Company expects
that its spending for the remainder of fiscal 2009 will increase slightly, as a
percentage of net revenues, in comparison to the prior year.

General and Administrative Expense
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------------------- ------------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- --------------- ------------- --------------- --------------- ---------------
(in thousands)

General and administrative $12,136 $15,448 (21.4%) $27,652 $30,666 (9.8%)
Percentage of net revenues 3.7% 4.6% 5.7% 6.4%
</TABLE>
General and administrative expense decreased 21.4% and 9.8% during the three and
six months ended December 28, 2008, respectively, and by 90 basis points and 70
basis points of net revenues in comparison to the respective prior year periods,
as the prior year periods reflect the achievement of certain cash and equity
performance based bonus targets, which are not expected to be earned in fiscal
2009, (refer to Note 3 for further information on equity based compensation), as
well as cost reduction initiatives, offset in part by the incremental expenses
of DesignPac and Napco.

Although the Company has accelerated its cost reduction initiatives, as a result
of the Company's revised revenue expectations, and the incremental expenses
associated with DesignPac and Napco, the Company expects that its general and

20
administrative  expenses  for the  remainder  of fiscal 2009 will  increase as a
percentage of net revenues in comparison to the prior year.


Depreciation and Amortization Expense
<TABLE>
<S> <C> <C> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------------------------- ------------------------------------------------
December 28, December 30, December 28, December 30,
2008 2007 % Change 2008 2007 % Change
-------------- --------------- ------------- --------------- --------------- ---------------
(in thousands)

Depreciation and amortization $5,797 $4,967 16.7% $11,485 $9,837 16.8%
Percentage of net revenues 1.8% 1.5% 2.4% 2.0%
</TABLE>


Depreciation and amortization expense increased by 16.7% and 16.8% during the
three and six months ended December 28, 2008, in comparison to the prior year,
as a result of capital additions for technology platform improvements and the
incremental amortization related to the intangibles established as a result of
the acquisition of DesignPac in April 2008.

The Company believes that continued investment in its infrastructure, primarily
in the areas of technology and development, including the improvement of the
technology platforms, are critical to attaining its strategic objectives.
Although the Company has begun reducing its capital expenditure plan for the
remainder of fiscal 2009, as a result of the Company's revised revenue
expectations and the increase in amortization expense associated with
intangibles established as a result of recent acquisitions, the Company expects
that depreciation and amortization for the remainder of fiscal 2009 will
increase slightly as a percentage of net revenues in comparison to the prior
year.

Goodwill and Other Intangibles Impairment

During the second quarter of fiscal 2009, the Company assessed the recent
performance of its Home & Children's Gift category businesses and its plan to
resize this category based on the expectation of continued weakness in the home
decor retail sector. The Plow & Hearth, Wind & Weather, HearthSong and Magic
Cabin brands experienced lower revenue growth than anticipated with
deteriorating operating margins. This shortfall was primarily attributable to
decreased consumer spending as a result of the challenging economic environment.
As a result of this analysis, impairment charges related to goodwill and other
intangibles totaling $20.0 million were recorded. (Refer to Note 6 for further
details).

Other Income (Expense)
<TABLE>
<S> <C> <C> <C> <C>
Three Months Ended Six Months Ended
--------------------------- ------------------------------
December 28, December 30, December 28, December 30,
2008 2007 2008 2007
------------- ------------ -------------- --------------
(in thousands)

Interest income $76 $295 $172 $473
Interest expense (2,507) (1,737) (3,666) (3,282)
Other 18 12 27 30
------------- ------------ -------------- --------------
($2,413) ($1,430) ($3,467) ($2,779)
============= ============ ============== ===============
</TABLE>
Other income (expense) consists primarily of interest income earned on the
Company's investments and available cash balances, offset by interest expense,
primarily attributable to the Company's long-term debt and revolving line of
credit.

Net borrowing costs increased during the three and six months ended December 28,
2008, in comparison to the prior year periods, primarily as a result of
incremental borrowings and related financing costs associated with the Company's
2008 Credit Facility (as defined below).

On August 28, 2008, the Company entered into a $293.0 million Amended and
Restated Credit Agreement with JPMorgan Chase Bank, N.A., as administrative
agent, and a group of lenders (the "2008 Credit Facility"). The 2008 Credit
Facility provides for borrowings of up to $293.0 million, including: (i) a
$165.0 million revolving credit commitment, (ii) $60.0 million of new term loan
debt, and (iii) $68.0 million of existing term loan debt associated with the

21
Company's  2006  Credit  Facility.  Outstanding  amounts  under the 2008  Credit
Facility will bear interest at the Company's option at either: (i) LIBOR plus a
defined margin, or (ii) the agent bank's prime rate plus a margin. The
applicable margins for the Company's existing term loan and revolving credit
facility will range from 1.50% to 2.50% for LIBOR loans and 0.50% to 1.50% for
base rate loans, and the Company's new term loan will range from 2.00% to 3.00%
for LIBOR loans and 1.00% to 2.00% for base rate loans in each case with pricing
based upon the Company's leverage ratio. At closing of the 2008 Credit Facility,
the Company utilized the proceeds of the new term loan to pay down amounts
outstanding under its previous revolving credit facility.

Income Taxes

During the three and six months ended December 28, 2008, the Company recorded
income tax expense of $9.5 million and $6.0 million, respectively, compared to
$12.9 million and $9.2 million during the three and six months ended December
30, 2007. The Company's effective tax rates for the three and six months ended
December 28, 2008 were 216.9% and 137.7%, respectively, compared to 40.2% and
40.5% during the comparative periods of the prior year. The effective rates
during the three and six months ended December 28, 2008, reflect the impact of
non-deductible goodwill and other intangible impairment charges of $20.0
million. Excluding these charges, the effective rates during the three and six
months ended December 28, 2008 would have been 39.4% and 39.3%, respectively.
The adjusted effective rates during the three and six months ended December 28,
2008 and December 30, 2007, differed from the U.S. federal statutory rate of 35%
primarily due to state income taxes, partially offset by various tax credits.

Liquidity and Capital Resources

At December 28, 2008, the Company had working capital of $72.2 million,
including cash and equivalents of $51.1 million, compared to working capital of
$33.4 million, including cash and equivalents of $12.1 million, at June 29,
2008.

Net cash provided by operating activities of $13.6 million for the six months
ended December 28, 2008 was primarily attributable to net income, adjusted for
non-cash charges related to goodwill and other intangible charges (approximately
$20.0 million), and depreciation and amortization, as well as seasonal changes
in working capital including higher accounts payable and accrued expenses
associated with inventory purchases related to the previous and upcoming holiday
periods, and increases in receivables due to the timing of customer payments
related to DesignPac's wholesale business, as well as increases in inventory due
to acquired businesses, and timing of purchases for the upcoming holidays.

Net cash used in investing activities of $22.8 million for the six months ended
December 28, 2008 was attributable to capital expenditures, primarily related to
the Company's technology and distribution infrastructure, and the acquisition of
Napco in July 2008. The purchase price of approximately $10.9 million, includes
an up-front cash payment of $9.3 million, net of cash acquired, and potential
"earn-out" incentives, which amount to a maximum of $1.6 million through the
years ending July 2, 2012, upon achievement of specified performance targets.

Net cash provided by financing activities of $48.1 million for the six months
ended December 28, 2008 was primarily from bank borrowings related to the
Company's 2008 Credit Facility, net of the repayment of bank borrowings on
outstanding debt and long-term capital lease obligations, as well as debt
issuance costs.

In order to fund the increase in working capital requirements associated with
DesignPac, and to provide operating flexibility, on August 28, 2008, the Company
entered into a $293.0 million Amended and Restated Credit Agreement with
JPMorgan Chase Bank, N.A., as administrative agent, and a group of lenders (the
"2008 Credit Facility"). The 2008 Credit Facility provides for borrowings of up
to $293.0 million, including: (i) a $165.0 million revolving credit commitment,
(ii) $60.0 million of new term loan debt, and (iii) $68.0 million of existing
term loan debt associated with the Company's previous credit facility.
Outstanding amounts under the 2008 Credit Facility will bear interest at the
Company's option at either: (i) LIBOR plus a defined margin, or (ii) the agent
bank's prime rate plus a margin. The applicable margins for the Company's
existing term loan and revolving credit facility will range from 1.50% to 2.50%
for LIBOR loans and 0.50% to 1.50% for base rate loans, and the Company's new
term loan will range from 2.00% to 3.00% for LIBOR loans and 1.00% to 2.00% for
base rate loans in each case with pricing based upon the Company's leverage
ratio. At closing of the 2008 Credit Facility, the Company utilized the proceeds
of the new term loan to pay down amounts outstanding under its previous
revolving credit facility. The repayment terms of the existing term loan remain
unchanged, while the new term loan is required to be repaid in equal quarterly
installments of $3.0 million beginning in December 2008, with the final
installment payment due on August 28, 2013.

22
At December 28, 2008, the Company had no outstanding amounts under its revolving
credit facility.

On January 21, 2008, the Company's Board of Directors authorized an increase to
its stock repurchase plan which, when added to the funds remaining on its
earlier authorization, increased the amount available for repurchase to $15.0
million. Any such purchases could be made from time to time in the open market
and through privately negotiated transactions, subject to general market
conditions. The repurchase program will be financed utilizing available cash. As
of December 28, 2008, $13.6 million remains authorized but unused.

At December 28, 2008, the Company's contractual obligations consist of:
<TABLE>
<S> <C> <C> <C> <C> <C>
Payments due by period
-----------------------------------------------------------------------------------
(in thousands)
Less than 1 1-2 More than 5
Total year years 3 - 5 years years
----------- --------------- ------------ ------------- ----------------

Long-term debt, including interest $129,330 $28,167 $65,239 $35,924 $-
Capital lease obligations 45 6 21 18 -
Operating lease obligations 74,656 13,249 22,897 18,970 19,540
Sublease obligations 7,293 1,340 3,387 1,625 941
Marketing Agreement 12,489 2,489 10,000
Purchase commitments (*) 20,958 20,958 - - -
----------- --------------- ------------ -------------- ----------------
Total $244,771 $66,209 $101,544 $56,537 $20,481
=========== =============== ============ ============== ================
</TABLE>

(*) Purchase commitments consist primarily of inventory, equipment purchase
orders and online marketing agreements made in the ordinary course of business.

Critical Accounting Policies and Estimates

The Company's discussion and analysis of its financial position and results of
operations are based upon the consolidated financial statements of
1-800-FLOWERS.COM, Inc., which have been prepared in accordance with U.S.
generally accepted accounting principles. The preparation of these financial
statements requires management to make estimates and assumptions that affect the
reported amount of assets, liabilities, revenue and expenses, and related
disclosure of contingent assets and liabilities. On an ongoing basis, management
evaluates its estimates, including those related to revenue recognition,
inventory and long-lived assets, including goodwill and other intangible assets
related to acquisitions. Management bases its estimates and judgments on
historical experience and on various other factors that are believed to be
reasonable under the circumstances, the results of which form the basis for
making judgments about the carrying values of assets and liabilities. Actual
results may differ from these estimates under different assumptions or
conditions. Management believes the following critical accounting policies,
among others, affect its more significant judgments and estimates used in
preparation of its consolidated financial statements.

Revenue Recognition

Net revenues are generated by E-commerce operations from the Company's online
and telephonic sales channels as well as other operations (retail/wholesale) and
primarily consist of the selling price of merchandise, service or outbound
shipping charges, less discounts, returns and credits. Net revenues are
recognized upon product shipment. Shipping terms are FOB shipping point. Net
revenues generated by the Company's BloomNet Wire Service operations include
membership fees as well as other products and service offerings to florists.
Membership fees are recognized monthly in the period earned, and products sales
are recognized upon product shipment with shipping terms of FOB shipping point.

Accounts Receivable

The Company maintains allowances for doubtful accounts for estimated losses
resulting from the inability of its customers or franchisees to make required
payments. If the financial condition of the Company's customers or franchisees
were to deteriorate, resulting in an impairment of their ability to make
payments, additional allowances may be required.

23
Inventory

The Company states inventory at the lower of cost or market. In assessing the
realization of inventories, we are required to make judgments as to future
demand requirements and compare that with inventory levels. It is possible that
changes in consumer demand could cause a reduction in the net realizable value
of inventory.

Goodwill and Other Intangible Assets

Goodwill represents the excess of the purchase price over the fair value of the
net assets acquired and is evaluated annually for impairment. The cost of
intangible assets with determinable lives is amortized to reflect the pattern of
economic benefits consumed, on a straight-line basis, over the estimated periods
benefited, ranging from 3 to 16 years.

The Company performs an annual impairment test as of the first day of its fiscal
fourth quarter, or earlier if indicators of potential impairment exist, to
evaluate goodwill. Goodwill is considered impaired if the carrying amount of the
reporting unit exceeds its estimated fair value. In assessing the recoverability
of goodwill, the Company reviews both quantitative as well as qualitative
factors to support its assumptions with regard to fair value. Determining the
fair value of a reporting unit is judgmental in nature and requires the use of
significant estimates and other assumptions, including revenue growth and
operating margins, discount rates and future market conditions, among others.
Judgment regarding the existence of impairment indicators is based on market
conditions and operational performance of the Company. Future events could cause
the Company to conclude that impairment indicators exist and that goodwill and
other intangible assets associated with our acquired businesses is impaired.

Capitalized Software

The carrying value of capitalized software, both purchased and internally
developed, is periodically reviewed for potential impairment indicators. Future
events could cause the Company to conclude that impairment indicators exist and
that capitalized software is impaired.

Stock-based Compensation

SFAS No. 123R requires the measurement of stock-based compensation expense based
on the fair value of the award on the date of grant. The Company determines the
fair value of stock options issued by using the Black-Scholes option-pricing
model. The Black-Scholes option-pricing model considers a range of assumptions
related to volatility, dividend yield, risk-free interest rate and employee
exercise behavior. Expected volatilities are based on historical volatility of
the Company's stock price. The dividend yield is based on historical experience
and future expectations. The risk-free interest rate is derived from the US
Treasury yield curve in effect at the time of grant. The Black-Scholes model
also incorporates expected forfeiture rates, based on historical behavior.
Determining these assumptions is subjective and complex, and therefore, a change
in the assumptions utilized could impact the calculation of the fair value of
the Company's stock options.

Income Taxes

The Company has established deferred income tax assets and liabilities for
temporary differences between the financial reporting bases and the income tax
bases of its assets and liabilities at enacted tax rates expected to be in
effect when such assets or liabilities are realized or settled. The Company has
recognized as a deferred tax asset the tax benefits associated with losses
related to operations, which are expected to result in a future tax benefit.
Realization of this deferred tax asset assumes that we will be able to generate
sufficient future taxable income so that these assets will be realized. The
factors that we consider in assessing the likelihood of realization include the
forecast of future taxable income and available tax planning strategies that
could be implemented to realize the deferred tax assets.

It is the Company's policy to provide for uncertain tax positions and the
related interest and penalties based upon management's assessment of whether a
tax benefit is more-likely-than-not to be sustained upon examination by taxing
authorities. To the extent that the Company prevails in matters for which a
liability for an unrecognized tax benefit is established or is required to pay
amounts in excess of the liability, the Company's effective tax rate in a given
financial statement period may be affected.

24
Recent Accounting Pronouncements


In December 2007, the FASB issued Statement No. 141 (Revised), "Business
Combinations" ("SFAS No. 141R") and SFAS 160, "Non-controlling Interests in
Consolidated Financial Statements" ("SFAS 160"). SFAS No. 141R and SFAS 160
revise the method of accounting for a number of aspects of business combinations
and non-controlling interests, including acquisition costs, contingencies
(including contingent assets, contingent liabilities and contingent purchase
price), the impacts of partial and step-acquisitions (including the valuation of
net assets attributable to non-acquired minority interests), and post
acquisition exit activities of acquired businesses. SFAS 141R and SFAS 160 will
be effective for the Company during the fiscal year beginning June 29, 2009. The
Company cannot anticipate whether the adoption of SFAS No. 141R will have a
material impact on its results of operations and financial condition as the
impact is solely dependent on the terms of any business combination entered into
by the Company after June 29, 2009.

On April 25, 2008, the FASB issued FASB Staff Position (FSP) FAS 142-3,
"Determination of the Useful Life of Intangible Assets." This FSP amends the
factors that should be considered in developing renewal or extension assumptions
used to determine the useful life of a recognized intangible asset under SFAS
No. 142, "Goodwill and Other Intangible Assets," or SFAS 142. The intent of this
FSP is to improve the consistency between the useful life of a recognized
intangible asset under SFAS 142 and the period of expected cash flows used to
measure the fair value of the asset under SFAS 141R and other generally accepted
accounting principles. This FSP is effective for financial statements issued for
fiscal years beginning after December 15, 2008, and interim periods within those
fiscal years. Early adoption is prohibited. The Company is currently evaluating
the impact, if any, that this FSP will have on its results of operations,
financial position or cash flows.


Forward-Looking Information and Factors that May Affect Future Results


Our disclosure and analysis in this report contain forward-looking information
about the Company's financial results and estimates and business prospects that
involve substantial risks and uncertainties. From time to time, we also may
provide oral or written forward-looking statements in other materials we release
to the public. Forward-looking statements give our current expectations or
forecasts of future events. You can identify these statements by the fact that
they do not relate strictly to historic or current facts. They use words such as
"will," "anticipate," "estimate," "expect," "project," "intend," "plan,"
"believe," "target," "forecast" and other words and terms of similar meaning in
connection with any discussion of future operating or financial performance. In
particular, these include statements relating to future actions, future
performance, new products and product categories, the outcome of contingencies,
such as legal proceedings, and financial results. Among the factors that could
cause actual results to differ materially are the following:

o the Company's ability:
o to achieve revenue and profitability;
o to reduce costs and enhance its profit margins;
o to manage the increased seasonality of its business;
o to effectively integrate and grow acquired companies;
o to cost effectively acquire and retain customers;
o to compete against existing and new competitors;
o to manage expenses associated with sales and marketing and necessary
general and administrative and technology investments;
o to cost efficiently manage inventories; and
o leverage its operating infrastructure;
o general consumer sentiment and economic conditions that may affect
levels of discretionary customer purchases of the Company's products;
and
o competition from existing and potential new competitors.

25
We  cannot  guarantee  that  any  forward-looking  statement  will be  realized,
although we believe we have been prudent in our plans and assumptions.
Achievement of future results is subject to risks, uncertainties and inaccurate
assumptions. Should known or unknown risks or uncertainties materialize, or
should underlying assumptions prove inaccurate, actual results could vary
materially from past results and those anticipated, estimated or projected.
Investors should bear this in mind as they consider forward-looking statements.
We caution readers not to place undue reliance on forward-looking statements,
which speak only as of the date of this report.


We undertake no obligation to publicly update forward-looking statements,
whether as a result of new information, future events or otherwise. You are
advised, however, to consult any further disclosures we make on related subjects
in our Forms 10-Q, 8-K and 10-K reports to the Securities and Exchange
Commission. Our Annual Report on Form 10-K filing for the fiscal year ended June
29, 2008 listed various important factors that could cause actual results to
differ materially from expected and historic results. We note these factors for
investors as permitted by the Private Securities Litigation Reform Act of 1995.
Readers can find them in Part I, Item 1A, of that filing under the heading
"Cautionary Statements Under the Private Securities Litigation Reform Act of
1995". We incorporate that section of that Form 10-K in this filing and
investors should refer to it. You should understand that it is not possible to
predict or identify all such factors. Consequently, you should not consider any
such list to be a complete set of all potential risks or uncertainties.









26
ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's earnings and cash flows are subject to fluctuations due to changes
in interest rates primarily from its investment of available cash balances in
money market funds and investment grade corporate and U.S. government
securities, as well as from outstanding debt. As of December 28, 2008, the
Company's outstanding debt, including current maturities, approximated $118.7
million, of which $118.6 million was variable rate debt. Each 25 basis point
change in interest rates would have a corresponding effect on our interest
expense of approximately $0.1 million and $0.2 million during the three months
and six months ended December 28, 2008, respectively. Under its current
policies, the Company does not use interest rate derivative instruments to
manage exposure to interest rate changes.


ITEM 4. CONTROLS AND PROCEDURES

Under the supervision and with the participation of our management, including
the Chief Executive Officer and Chief Financial Officer, we have evaluated the
effectiveness of the design and operation of our disclosure controls and
procedures pursuant to Exchange Act Rules 13a-15(e) and 15d-15(e) as of the end
of the period covered by this report. Based on that evaluation, the Chief
Executive Officer and Chief Financial Officer have concluded that, as of the end
of the period covered by this report, these disclosure controls and procedures
are effective in alerting them in a timely manner to material information
required to be disclosed in the Company's periodic reports filed with the SEC.

There were no changes in our internal control over financial reporting (as such
term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) during the three
months ended December 28, 2008 that have materially affected, or are reasonably
likely to materially affect, our internal controls over financial reporting.















27
PART II. - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, the Company is subject to legal proceedings and claims
arising in the ordinary course of business. The Company is not aware of any such
legal proceedings or claims that it believes will have, individually or in the
aggregate, a material adverse effect on its business, consolidated financial
position, results of operations or liquidity.


ITEM 1A. RISK FACTORS.

The Risk Factor presented below should be read in conjunction with the risk
factors and information disclosed in our Annual Report on Form 10-K for the year
ended June 29, 2008.

The financial and credit markets have been and continue to experience
unprecedented disruption, which may have an adverse effect on our customers'
spending patterns and in turn our business, financial condition and results of
operations.

Consumer spending patterns are difficult to predict and are sensitive to the
general economic climate, the consumer's level of disposable income, consumer
debt, and overall consumer confidence. The ongoing global financial crisis
affecting the banking system and financial markets has resulted in a low level
of consumer confidence. During our first and second fiscal quarters of 2009, the
volatility and disruption in the financial markets have reached unprecedented
levels. This financial crisis has impacted and may continue to impact our
business in a number of ways. Included among these current and potential future
negative impacts are reduced demand and lower prices for our products and
services. Declines in consumer spending has, during our second fiscal quarter of
2009, and may continue to reduce our revenues, gross margins and earnings. We
are currently operating in challenging macroeconomic conditions which have
continued into the third quarter of fiscal 2009 and we believe may continue
during the remainder of fiscal 2009 and into fiscal 2010.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

The following table sets forth, for the months indicated, the Company's purchase
of common stock during the first six months of fiscal 2009, which includes the
period June 30, 2008 through December 28, 2008:
<TABLE>
<S> <C> <C> <C> <C>
Total Number of Dollar Value of
Shares Purchased as Shares that May Yet
Part of Publicly Be Purchased Under
Total Number of Average Price Announced Plans or the Plans or
Period Shares Purchased Paid Per Share Programs Programs

- -----------------------------------------------------------------------------------------------------------------
(in thousands, except average price paid per share)

6/30/08 - 7/27/08 - $- - $13,962
7/28/08 - 8/24/08 - $- - $13,962
8/25/08 - 9/28/08 - $- - $13,962
9/29/08 - 10/26/08 4.5 $6.87 4.5 $13,932
10/27/08 - 11/23/08 55.1 $4.58 55.1 $13,675
11/24/08 - 12/28/08 28.3 $3.23 28.3 $13,583
--------------- ---------------- --------------------
Total 88.9 $4.27 88.9
=============== ================ ====================
</TABLE>
On January 21, 2008, the Company's Board of Directors authorized an increase to
its stock repurchase plan that, when added to the $8.7 million remaining on its
earlier authorization, increased the amount available for repurchase to $15.0
million. Any such purchases could be made from time to time in the open market
and through privately negotiated transactions, subject to general market
conditions. The repurchase program will be financed utilizing available cash. As
of December 28, 2008, $13.6 remains authorized but unused.

28
ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

Not applicable.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company's Annual Meeting of Stockholders was held on December 3,
2008.

The following nominees were elected as directors, each to serve until
the 2011 Annual Meeting or until their respective successors shall have
been duly elected and qualified, by the vote set forth below:
<TABLE>
<S> <C> <C> <C>
Nominee For Withheld
---------------------------- ----------------------------------- -----------------------------------------
James F. McCann 380,510,939 2,277,144
Christopher G. McCann 380,521,629 2,266,454

The following Directors, who were not nominees for election at this
Annual Meeting, will continue to serve on the Board of Directors of the
Company: Lawrence Calcano, James Cannavino, John J. Conefry, Jr.,
Leonard J. Elmore, Jan L. Murley, and Jeffrey C. Walker.

The proposal to ratify the appointment of Ernst & Young LLP as the
Company's independent registered public accounting firm for the fiscal
year ending June 28, 2009 was approved by the vote set forth below:

For Against Abstain
------------------------- ----------------------------------- ------------------------------------------

380,703,500 2,046,847 37,735
</TABLE>

There were no broker non-votes for this proposal.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS

31.1 Certifications pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002.

32.1 Certifications pursuant to 18 U.S.C. Section 1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

10 Amendment to Employment Agreement for James F. McCann

10 Amendment to Employment Agreement for Christopher G. McCann

















29
SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.





1-800-FLOWERS.COM, Inc.
(Registrant)




Date: February 6, 2009 /s/ James F. McCann
- ----------------------- ----------------------------------
James F. McCann
Chief Executive Officer
Chairman of the Board of Directors





Date: February 6, 2009 /s/ William E. Shea
- ----------------------- -----------------------------------
William E. Shea
Senior Vice President of Finance
and Administration and Chief
Financial Officer