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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(MARK ONE)
/X/ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934

FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

OR

/ / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934

COMMISSION FILE NUMBER 1-9712

- --------------------------------------------------------------------------------
UNITED STATES CELLULAR CORPORATION

(Exact name of Registrant as specified in its charter)
- --------------------------------------------------------------------------------

<TABLE>
<S> <C>
DELAWARE 62-1147325
- ------------------------------ ------------------------------
(State or other jurisdiction (IRS Employer Identification
of incorporation or No.)
organization)
</TABLE>

8410 WEST BRYN MAWR, SUITE 700, CHICAGO, ILLINOIS 60631
(Address of principal executive offices) (Zip code)

REGISTRANT'S TELEPHONE NUMBER: (312) 399-8900

Securities registered pursuant to Section 12(b) of the Act:

<TABLE>
<S> <C>
Name of each exchange
Title of each class on which registered
- ---------------------------- --------------------------
Common Shares, $1 par value American Stock Exchange
</TABLE>

Securities registered pursuant to Section 12(g) of the Act: None

-------------------

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section
13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days.
Yes _X_ No ____

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K._X_

As of February 29, 1996, the aggregate market value of registrant's Common
Shares held by nonaffiliates was approximately $589.1 million (based upon the
closing price of the Common Shares on February 29, 1996, of $36.00, as reported
by the American Stock Exchange).

The number of shares outstanding of each of the registrant's classes of
common stock, as of February 29, 1996, is 52,780,383 Common Shares, $1 par
value, and 33,005,877 Series A Common Shares, $1 par value.

DOCUMENTS INCORPORATED BY REFERENCE

Those sections or portions of the registrant's 1995 Annual Report to
Shareholders and of the registrant's Notice of Annual Meeting of Shareholders
and Proxy Statement for its Annual Meeting of Shareholders to be held May 15,
1996, described in the cross reference sheet and table of contents attached
hereto are incorporated by reference into Parts II and III of this report.

- --------------------------------------------------------------------------------
CROSS REFERENCE SHEET
AND
TABLE OF CONTENTS
- ----------------------------------------------------------------------------

<TABLE>
<CAPTION>
PAGE NUMBER OR
REFERENCE (1)
------------
<S> <C> <C>
Item 1. Business................................................................................................. 3
Item 2. Properties............................................................................................... 23
Item 3. Legal Proceedings........................................................................................ 23
Item 4. Submission of Matters to a Vote of Security Holders...................................................... 23
Item 5. Market for Registrant's Common Equity and Related Stockholder Matters.................................... 24(2)
Item 6. Selected Financial Data.................................................................................. 24(3)
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations.................... 24(4)
Item 8. Financial Statements and Supplementary Data.............................................................. 24(5)
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure..................... 24
Item 10. Directors and Executive Officers of the Registrant....................................................... 25(6)
Item 11. Executive Compensation................................................................................... 25(7)
Item 12. Security Ownership of Certain Beneficial Owners and Management........................................... 25(8)
Item 13. Certain Relationships and Related Transactions........................................................... 25(9)
Item 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K......................................... 26
</TABLE>

- ----------------------------------------------------------------------------
(1) Parenthetical references are to information incorporated by reference from
Exhibit 13, which includes portions of the registrant's Annual Report to
Shareholders for the year ended December 31, 1995 ("Annual Report") and from
the registrant's Notice of Annual Meeting of Shareholders and Proxy
Statement for its Annual Meeting of Shareholders to be held on May 15, 1996
(the "Proxy Statement").

(2) Annual Report section entitled "United States Cellular Stock and Dividend
Information."

(3) Annual Report section entitled "Selected Consolidated Financial Data."

(4) Annual Report section entitled "Management's Discussion and Analysis of
Results of Operations and Financial Condition."

(5) Annual Report sections entitled "Consolidated Statements of Operations,"
"Consolidated Balance Sheets," "Consolidated Statements of Cash Flows,"
"Consolidated Statements of Changes in Common Shareholders' Equity," "Notes
to Consolidated Financial Statements," "Report of Independent Public
Accountants" and "Consolidated Quarterly Income Information (Unaudited)."

(6) Proxy Statement sections entitled "Election of Directors" and "Executive
Officers."

(7) Proxy Statement section entitled "Executive Compensation," except for the
information specified in Item 402(a)(8) of Regulation S-K under the
Securities Exchange Act of 1934, as amended.

(8) Proxy Statement section entitled "Security Ownership of Certain Beneficial
Owners and Management."

(9) Proxy Statement section entitled "Certain Relationships and Related
Transactions."
- --------------------------------------------------------------------------------

[LOGO]

UNITED STATES CELLULAR CORPORATION
8410 WEST BRYN MAWR - CHICAGO, ILLINOIS 60631
TELEPHONE (312) 399-8900

- --------------------------------------------------------------------------------

PART I

- --------------------------------------------------------------------------------

ITEM 1. BUSINESS

THE COMPANY

United States Cellular Corporation (the "Company") provides cellular
telephone service to 710,000 customers through 137 majority-owned and managed
("consolidated") cellular systems serving approximately 17% of the geography and
approximately 8% of the population of the United States. Since 1985, when the
Company began providing cellular service in Knoxville, Tennessee, the Company
has expanded its cellular networks and customer service operations to cover 147
markets in 29 states as of December 31, 1995. In total, the Company now operates
nine market clusters, of which five have a total population of more than two
million, and each of which has a total population of more than one million, plus
other unclustered markets. Overall, 83% of the Company's 24.5 million population
equivalents are in markets which are or will be consolidated, 1% are in managed
but not consolidated markets and 16% are in markets in which the Company holds
an investment interest.

The Company is the seventh largest cellular telephone company in the United
States, based on the aggregate number of population equivalents it owns or has
the right to acquire. The Company's corporate development strategy is to acquire
controlling interests in cellular market licensees in areas adjacent to or in
proximity to its other markets in order to build and expand market clusters.
Customers benefit from larger service areas which provide longer uninterrupted
service and the ability to make outgoing calls and receive incoming calls within
the designated area without special roaming arrangements. In addition, the
Company anticipates that clustering will continue to provide the Company certain
economies in its capital and operating costs.

The following table summarizes the status of the Company's interests in
cellular markets at December 31, 1995.

<TABLE>
<S> <C>
Owns Majority Interest and Manages.................................... 137
Majority-owned and Managed Markets to be Divested (net of markets to
be acquired) (1)..................................................... (6)
Owns Minority Interest and Manages.................................... 9
---
Total Markets Managed or to be Managed by the Company................. 140
Markets Managed by Others (2)......................................... 61
---
Total Markets......................................................... 201
---
---
</TABLE>

- ----------
(1) The Company expects to divest controlling interests in eight markets and
acquire controlling interests in two markets. One of the markets to be
acquired is being operated by a third party until the Company acquires a
controlling interest in that market.

(2) Represents markets in which the Company owns or has the right to acquire a
minority or other noncontrolling interest and which are managed by third
parties; as of December 31, 1995, the Company accounted for its interests in
21 of these markets using the equity method and accounted for the remaining
40 markets, all held for sale or exchange, using the cost method.

Cellular systems in the Company's 137 majority-owned and managed markets
served 710,000 customers at December 31, 1995, and contained 1,116 cell sites.
The average penetration rate in the Company's consolidated markets was 3.18% at
December 31, 1995, and the churn rate in all consolidated markets averaged 2.1%
per month for the twelve months ended December 31, 1995.

3
The Company was incorporated  in Delaware in  1983. The Company's  executive
offices are located at 8410 West Bryn Mawr, Chicago, Illinois 60631. Its
telephone number is 312-399-8900. The Common Shares of the Company are listed on
the American Stock Exchange under the symbol "USM."

Unless the context indicates otherwise: (i) references to the "Company"
refer to United States Cellular Corporation and its subsidiaries; (ii)
references to "TDS" refer to Telephone and Data Systems, Inc. and its
subsidiaries; (iii) references to "MSA" or to a particular city refer to the
Metropolitan Statistical Area, as designated by the U.S. Office of Management
and Budget and used by the Federal Communications Commission ("FCC") in
designating metropolitan cellular market areas; (iv) references to "RSA" refer
to the Rural Service Area, as used by the FCC in designating non-MSA cellular
market areas; (v) references to cellular "markets" or "systems" refer to MSAs,
RSAs or both; (vi) references to "population equivalents" mean the population of
a market, based on 1995 Donnelley Marketing Service Estimates, multiplied by the
percentage interests that the Company owns or has the right to acquire in an
entity licensed, designated to receive a license or expected to receive a
construction permit ("licensee") from the FCC to construct or operate a cellular
system in such market.

CELLULAR TELEPHONE OPERATIONS

THE CELLULAR TELEPHONE INDUSTRY. Cellular telephone technology provides
high-quality, high-capacity communications services to in-vehicle and hand-held
portable cellular telephones. Cellular technology is a major improvement over
earlier mobile telephone technologies. Cellular telephone systems are designed
for maximum mobility of the customer. Access is provided through system
interconnections to local, regional, national and world-wide telecommunications
networks. Cellular telephone systems also offer a full range of ancillary
services such as conference calling, call-waiting, call-forwarding, voice mail,
facsimile and data transmission.

Cellular telephone systems divide each service area into smaller geographic
areas or "cells." Each cell is served by radio transmitters and receivers
operating on discrete radio frequencies licensed by the FCC. All of the cells in
a system are connected to a computer-controlled Mobile Telephone Switching
Office ("MTSO"). The MTSO is connected to the conventional ("landline")
telephone network and potentially other MTSOs. Each conversation on a cellular
phone involves a transmission over a specific set of radio frequencies from the
cellular phone to a transmitter/receiver at a cell site. The transmission is
forwarded from the cell site to the MTSO and from there may be forwarded to the
landline telephone network to complete the call. As the cellular telephone moves
from one cell to another, the MTSO determines radio signal strength and
transfers ("hands off") the call from one cell to the next. This hand-off is not
noticeable to either party on the phone call.

The FCC currently grants only two licenses to provide cellular telephone
service in each market. However, competition for customers includes competing
communications technologies such as conventional landline and mobile telephone,
Specialized Mobile Radio ("SMR") systems and radio paging. Personal
communications service ("PCS") is expected to be competitive with cellular
service in the future in all of the Company's markets, and emerging technologies
such as Enhanced Specialized Mobile Radio ("ESMR") and mobile satellite
communication systems may prove to be competitive with cellular service in the
future in some or all of the markets where the Company has operations.

The services available to cellular customers and the sources of revenue
available to cellular system operators are similar to those provided by
conventional landline telephone companies. Customers are charged a separate fee
for system access, airtime, long-distance calls and ancillary services. Cellular
system operators often provide service to customers of other operators' cellular
systems while the customers are temporarily located within the operators'
service areas. Customers using service away from their home system are called
"roamers." Roaming is available because technical standards require that analog
cellular telephones be compatible in all market areas in the United States. The
system that provides the service to these roamers will generate usage revenue.
Many operators, including the Company, charge premium rates for this roaming
service.

There are a number of recent technical developments in the cellular
industry. Currently, while most of the MTSOs process information digitally, most
of the radio transmission is done on an analog basis. During 1992, a new
transmission technique was approved for implementation by the cellular industry.
Time Division Multiple Access ("TDMA") technology was selected as one industry
standard by the

4
cellular  industry  and  has been  deployed  in several  markets,  including the
Company's operations in Tulsa, Oklahoma. Another digital technology, Code
Division Multiple Access ("CDMA"), is expected to be deployed by the Company in
a commercial trial during 1996. The Company also expects to deploy some CDMA
digital radio channels in other markets on a trial basis in the near future.
Digital radio technology offers several advantages including greater privacy,
less transmission noise, greater system capacity and potentially lower
incremental costs for additional customers. The conversion from analog to
digital radio technology is expected to be an industry-wide process that will
take a number of years.

The cellular telephone industry is characterized by high initial fixed
costs. Accordingly, if and when revenues less variable costs exceed fixed costs,
incremental revenues should yield an operating profit. The amount of profit, if
any, under such circumstances is dependent on, among other things, prices and
variable marketing costs which in turn are affected by the amount and extent of
competition. Until technological limitations on total capacity are approached,
additional cellular system capacity can normally be added in increments that
closely match demand and at less than the proportionate cost of the initial
capacity.

THE COMPANY'S OPERATIONS. From its inception in 1983 until the last two
years, the Company has principally been in a start-up phase. Until that time,
the Company's activities had been concentrated significantly on the acquisition
of interests in entities licensed or designated to receive a license
("licensees") from the FCC to provide cellular service and on the construction
and initial operation of cellular systems. The development of a cellular system
is capital-intensive and requires substantial investment prior to and subsequent
to initial operation. The Company experienced operating losses and net losses
from its inception until the past two years. During the past two years, the
Company generated operations-driven net income and has significantly increased
its operating cash flows during that time. Management anticipates increasing
growth in cellular units in service and revenues as the Company continues its
vigorous expansion and development programs. Marketing and system operations
expenses associated with this expansion may reduce the rate of growth in
operating cash flow and operating income during the period of accelerated
growth. In addition, the Company anticipates that the seasonality of revenue
streams and operating expenses may affect the Company's operating and net
results over the next several quarters.

While the Company produced operating income and net income during 1994 and
1995, changes in any of several factors may reduce the Company's growth in
operating income and net income over the next few years. These factors include:
(i) the growth rate in the Company's customer base; (ii) the usage and pricing
of cellular services; (iii) the churn rate; (iv) the cost of providing cellular
services, including the cost of attracting new customers; (v) the introduction
of competition from PCS and other emerging technologies; and (vi) continuing
technological advances which may provide additional competitive alternatives to
cellular service.

The Company is building a substantial presence in selected geographic areas
throughout the United States where it can efficiently integrate and manage
cellular telephone systems. Its cellular interests include regional market
clusters in the following areas: Iowa, Wisconsin/Illinois, Missouri, Eastern
North Carolina/South Carolina, Virginia, West Virginia/Pennsylvania/Maryland,
Oregon/California, Washington/Oregon/Idaho, Indiana/Kentucky, Eastern
Tennessee/Western North Carolina, Oklahoma/Missouri/Kansas, Texas/Oklahoma,
Maine/New Hampshire/Vermont, Florida/Georgia and Southwestern Texas. See "The
Company's Cellular Interests." The Company has acquired its cellular interests
through the wireline application process (22%), including settlements and
exchanges with other applicants, and through acquisitions (78%), including
acquisitions from TDS and third parties.

CELLULAR SYSTEMS DEVELOPMENT

ACQUISITIONS. During the last five years, the Company has expanded its
size, particularly in contiguous or adjacent markets, through an ongoing
acquisition program aimed at strengthening the Company's position in the
cellular industry. This growth has resulted primarily from acquisitions of
interests in mid-sized and rural markets and has been based on obtaining
interests with rights to manage the underlying market.

Including transfers of RSA interests from TDS, the Company has increased its
population equivalents by 63%, from approximately 15.0 million at December 31,
1990 to approximately 24.5 million at December 31, 1995. Markets managed or to
be managed by the Company have increased from 88

5
markets at December 31, 1990 to 140 markets at December 31, 1995. As of December
31, 1995, 84% of the Company's population equivalents represented interests in
markets the Company manages or expects to manage compared to 77% at December 31,
1990.

Recently, the pace of acquisitions has slowed as industry-wide consolidation
has reduced the number of markets available for acquisition. The Company's
population equivalents grew at a compound annual rate of over 10% over the last
five years, but decreased by 4% from 1994 to 1995 due to the increased number of
completed and pending divestitures.

The Company plans to acquire additional cellular interests through
acquisitions or exchanges in markets that further strengthen its market clusters
and in other attractive markets. The Company also seeks to acquire minority
interests in markets where it already owns (or has the right to acquire) the
majority interest. While the Company believes that it will be successful in
making additional acquisitions or exchanges, there can be no assurance that the
Company, or TDS for the benefit of the Company, will be able to negotiate
additional acquisitions or exchanges on terms acceptable to it or that
regulatory approvals, where required, will be received. The Company plans to
retain minority interests in certain cellular markets which it believes will
earn a favorable return on investment. Other minority interests may be exchanged
for interests in markets which enhance the Company's market clusters or may be
sold for cash or other consideration. The Company also continues to evaluate the
disposition of certain managed interests which are not essential to its
corporate development strategy.

The Company, or TDS for the benefit of the Company, has historically
negotiated acquisitions of cellular interests from third parties primarily in
consideration for the Company's Common Shares or TDS's Common or Preferred
Shares. Cellular interests acquired by TDS in these transactions have been
assigned to the Company. At that time, the Company reimbursed TDS for the value
of TDS securities issued in such transactions, generally by issuing Common
Shares to TDS or by increasing the balance due TDS under the Company's Revolving
Credit Agreement in amounts equal to the value of TDS securities delivered at
the time the acquisitions were completed. The fair market value of the Company's
securities issued to TDS in connection with these transactions was equal to the
fair market value of the TDS securities delivered in the transactions and was
determined at the time the transactions were completed.

In the past two years, the Company, or TDS for the benefit of the Company,
has also negotiated divestitures and exchanges of cellular interests with third
parties. The consideration received from these divestitures of non-strategic
markets has primarily been cash, which has been used to reduce debt or for
general corporate purposes. The exchanges have included the divestiture of
controlling interests in non-strategic markets in exchange for controlling
interests in markets which further enhance the Company's clusters.

COMPLETED ACQUISITIONS. During 1995, the Company completed the acquisition
of controlling interests in eleven markets and several additional minority
interests representing approximately 1.7 million population equivalents for an
aggregate consideration of $151.0 million. The consideration consisted of 3.1
million of the Company's Common Shares, 456,000 of the Company's Common Shares
to be issued in the future, an increase of $14.6 million in the debt to TDS
under the Revolving Credit Agreement and $23.2 million in cash. The debt under
the Revolving Credit Agreement, 2.7 million of the Company's Common Shares and
the Common Shares issuable were issued or issuable to TDS to reimburse TDS for
TDS Common Shares issued and issuable and cash paid to third parties in
connection with these acquisitions.

COMPLETED DIVESTITURES AND EXCHANGES. During 1995, the Company completed
the divestiture of controlling interests in six markets and minority interests
in six other markets representing approximately 1.1 million population
equivalents for an aggregate consideration of $129.3 million, primarily cash.
Also during 1995, the Company completed six separate exchange transactions which
resulted in the acquisition of controlling interests in twelve markets,
representing 2.0 million population equivalents, and the divestiture of ten
markets plus three market partitions, representing 2.1 million population
equivalents.

PENDING ACQUISITIONS, DIVESTITURES AND EXCHANGES. At December 31, 1995, the
Company, or TDS for the benefit of the Company, had entered into agreements to
purchase a controlling interest in one market and several minority interests in
another market, representing approximately 302,000 population

6
equivalents. Also at  that date,  the Company,  or TDS  for the  benefit of  the
Company, had entered into agreements to divest controlling interests in seven
markets, one minority interest and one market partition representing
approximately 870,000 population equivalents. The Company has entered into
another agreement to exchange markets with another cellular operator. Pursuant
to the exchange agreement, the Company will receive a majority interest in one
market, plus cash, in exchange for a majority interest in one market the Company
currently owns. The Company also has an agreement to settle litigation related
to an investment interest which was sold in 1995. Pursuant to the divestiture,
exchange and settlement agreements, the Company expects to receive approximately
$150 million in cash and $20 million of notes receivable due in three years. All
of these pending transactions are expected to be completed during 1996.

The Company maintains shelf registration of its Common Shares and Preferred
Stock under the Securities Act of 1933 for issuance specifically in connection
with acquisitions.

The Company is a majority-owned subsidiary of TDS. TDS owns 80.8% of the
combined total of the outstanding Common Shares and Series A Common Shares of
the Company and controls 95.8% of the combined voting power of both classes of
common stock. The Company benefits from the extensive telecommunications
industry experience of TDS, which also operates telephone and paging businesses
and is developing its PCS business.

CELLULAR INTERESTS AND CLUSTERS

The Company operates clusters of adjacent cellular systems in nearly all of
its markets, enabling its customers to benefit from larger service areas than
otherwise possible. Where the Company offers wide-area coverage, its customers
enjoy uninterrupted service within the designated area. Customers may also make
outgoing calls and receive incoming calls within this area without special
roaming arrangements. In addition to benefits to customers, clustering also has
provided to the Company certain economies in its capital and operating costs.
These economies are made possible through increased sharing of facilities,
personnel and other costs and have resulted in a reduction of the Company's per
customer cost of service. The extent to which the Company benefits from these
revenue enhancements and economies of operation is dependent on market
conditions, population size of each cluster and engineering considerations.

The Company anticipates that it will continue to pursue strategic
acquisitions and exchanges which will complement its established market
clusters. From time to time, the Company may also consider exchanging or selling
its interests in markets which do not fit well with its long-term strategies.

The Company owned or had the right to acquire interests in cellular
telephone systems in 201 markets at December 31, 1995, representing 24.5 million
population equivalents. The following table summarizes the growth in the
Company's population equivalents in recent years and the development status of
these population equivalents.

<TABLE>
<CAPTION>
DECEMBER 31,
-----------------------------------------------------
1995 1994 1993 1992 1991
--------- --------- --------- --------- ---------
(THOUSANDS OF POPULATION EQUIVALENTS)(1)
-----------------------------------------------------
<S> <C> <C> <C> <C> <C>
Operational Markets:
Majority-Owned and Managed.................................. 19,755 18,365 18,619 14,597 10,651
Minority-Owned and Managed (2).............................. 511 1,195 1,166 2,049 1,788
Markets to be Managed, Net of Markets to be Divested: (3)
Majority-Owned.............................................. 269 2,200 1,015 1,847 3,046
Minority-Owned (2).......................................... -- -- 6 5 124
--------- --------- --------- --------- ---------
Total Markets Managed and to be Managed..................... 20,535 21,760 20,806 18,498 15,609
Minority Interests in Markets Managed by Others............... 3,916 3,703 3,505 3,606 3,334
--------- --------- --------- --------- ---------
Total....................................................... 24,451 25,463 24,311 22,104 18,943
--------- --------- --------- --------- ---------
--------- --------- --------- --------- ---------
</TABLE>

- ----------
(1) Based on 1995 Donnelley Marketing Services estimates for all years.

7
(2) Includes  markets where the Company has the right to acquire an interest but
does not currently own an interest.

(3) Includes markets which are operational but which are currently managed by
third parties.

The following section details the Company's cellular interests, including
those it owned or had the right to acquire as of December 31, 1995. The table
presented therein lists clusters of markets that the Company manages or
anticipates managing. The Company's market clusters show the areas in which the
Company is currently focusing its development efforts. These clusters have been
devised with a long-term goal of allowing delivery of cellular service to areas
of economic interest and along corridors of economic activity. The number of
population equivalents represented by the Company's cellular interests may have
no direct relationship to the number of potential cellular customers or the
revenues that may be realized from the operation of the related cellular
systems.

THE COMPANY'S CELLULAR INTERESTS

The table below sets forth certain information with respect to the interests
in cellular markets which the Company owned or had the right to acquire pursuant
to definitive agreements as of December 31, 1995.

<TABLE>
<CAPTION>
PERCENTAGE TOTAL
CHANGE CURRENT AND
CURRENT PURSUANT TO ACQUIRABLE
1995 PERCENTAGE DEFINITIVE POPULATION
CLUSTER/MARKET POPULATION INTEREST AGREEMENTS(1) TOTAL EQUIVALENTS
- -------------------------------------------- ----------- ----------- -------------- ------------- -----------
<S> <C> <C> <C> <C> <C>
MARKETS MANAGED BY THE COMPANY:
MIDWEST REGIONAL MARKET CLUSTER:
IOWA:
Des Moines, IA.......................... 422,000 100.00% 100.00% 422,000
Davenport, IA-IL........................ 359,000 97.37 97.37 350,000
Humboldt (IA 10)........................ 183,000 100.00 100.00 183,000
Cedar Rapids, IA........................ 178,000 95.66 95.66 171,000
Muscatine (IA 4)........................ 155,000 100.00 100.00 155,000
Iowa (IA 6)............................. 154,000 100.00 100.00 154,000
Waterloo-Cedar Falls, IA................ 148,000 90.31 90.31 133,000
Hardin (IA 11).......................... 111,000 100.00 100.00 111,000
Jackson (IA 5).......................... 109,000 100.00 100.00 109,000
Kossuth (IA 14)......................... 108,000 100.00 100.00 108,000
Lyon (IA 16)............................ 104,000 100.00 100.00 104,000
Iowa City, IA........................... 101,000 100.00 100.00 101,000
Mitchell (IA 13)........................ 67,000 100.00 100.00 67,000
Dubuque, IA............................. 88,000 72.96 72.96 64,000
Mills (IA 1)............................ 61,000 100.00 100.00 61,000
Audubon (IA 7).......................... 55,000 100.00 100.00 55,000
Union (IA 2)............................ 50,000 100.00 100.00 50,000
Monroe (IA 3)........................... 91,000 49.00 49.00 45,000
Winneshiek (IA 12) *.................... 116,000 24.50 24.50 28,000
Ida (IA 9) *............................ 64,000 16.67 16.67 11,000
----------- -----------
2,724,000 2,482,000
----------- -----------
WISCONSIN/ILLINOIS:
Peoria, IL.............................. 345,000 100.00 100.00 345,000
Jo Daviess (IL 1)....................... 317,000 100.00 100.00 317,000
Wood (WI 7)#............................ 286,000 0.00 100.00% 100.00 286,000
Adams (IL 4) *(2)....................... 214,000 100.00 100.00 214,000
Mercer (IL 3)........................... 204,000 100.00 100.00 204,000
Vernon (WI 8) *......................... 233,000 74.00 74.00 172,000
Pierce (WI 5)........................... 94,000 100.00 100.00 94,000
Wausau, WI *............................ 121,000 71.76 71.76 87,000
Trempealeau (WI 6) (2).................. 82,000 100.00 100.00 82,000
LaCrosse, WI............................ 102,000 74.57 74.57 76,000
Rochester, MN * (3)..................... 114,000 100.00 (85.33) 14.67 17,000
----------- -----------
2,112,000 1,894,000
----------- -----------
</TABLE>

8
<TABLE>
<CAPTION>
PERCENTAGE TOTAL
CHANGE CURRENT AND
CURRENT PURSUANT TO ACQUIRABLE
1995 PERCENTAGE DEFINITIVE POPULATION
CLUSTER/MARKET POPULATION INTEREST AGREEMENTS(1) TOTAL EQUIVALENTS
- -------------------------------------------- ----------- ----------- -------------- ------------- -----------
<S> <C> <C> <C> <C> <C>
MISSOURI:
Columbia, MO*........................... 124,000 100.00% 100.00% 124,000
Stone (MO 15)........................... 114,000 100.00 100.00 114,000
Laclede (MO 16)......................... 96,000 100.00 100.00 96,000
Washington (MO 13)...................... 91,000 100.00 100.00 91,000
Callaway (MO 6) *....................... 85,000 100.00 100.00 85,000
Schuyler (MO 3)......................... 56,000 100.00 100.00 56,000
Shannon (MO 17) *....................... 55,000 100.00 100.00 55,000
Linn (MO 5) (4)......................... 54,000 100.00 100.00 54,000
Brown (KS 5)............................ (5) 100.00 (100.00)% 0.00 --
DeKalb (MO 4)........................... (5) 100.00 (100.00) 0.00 --
Atchison (MO 1)......................... (5) 100.00 (100.00) 0.00 --
----------- -----------
675,000 675,000
----------- -----------
TOTAL MIDWEST REGIONAL MARKET
CLUSTER.............................. 5,511,000 5,051,000
----------- -----------
MID-ATLANTIC REGIONAL MARKET CLUSTER:
EASTERN NORTH CAROLINA/SOUTH CAROLINA:
Northampton (NC 8)...................... 286,000 100.00 100.00 286,000
Rockingham (NC 7)....................... 282,000 100.00 100.00 282,000
Harnett (NC 10)......................... 278,000 100.00 100.00 278,000
Greene (NC 13).......................... 239,000 100.00 100.00 239,000
Greenville (NC 14)...................... 238,000 100.00 100.00 238,000
Hoke (NC 11)............................ 221,000 100.00 100.00 221,000
Ashe (NC 3)............................. 159,000 100.00 100.00 159,000
Chesterfield (SC 4)..................... 211,000 100.00 100.00 211,000
Sampson (NC 12)......................... 126,000 100.00 100.00 126,000
Chatham (NC 6).......................... 155,000 81.16 81.16 126,000
Camden (NC 9)........................... 119,000 100.00 100.00 119,000
----------- -----------
2,314,000 2,285,000
----------- -----------
VIRGINIA:
Roanoke, VA............................. 234,000 100.00 100.00 234,000
Bedford (VA 4).......................... 175,000 100.00 100.00 175,000
Lynchburg, VA........................... 159,000 100.00 100.00 159,000
Charlottesville, VA..................... 142,000 82.41 11.11 93.52 133,000
Buckingham (VA 7)....................... 89,000 100.00 100.00 89,000
Tazewell (VA 2) (2)..................... 83,000 100.00 100.00 83,000
Bath (VA 5)............................. 62,000 100.00 100.00 62,000
----------- -----------
944,000 935,000
----------- -----------
WEST VIRGINIA/PENNSYLVANIA/MARYLAND:
Monongalia (WV 3) *..................... 269,000 100.00 100.00 269,000
Raleigh (WV 7) *........................ 255,000 100.00 100.00 255,000
Grant (WV 4) *.......................... 169,000 100.00 100.00 169,000
Tucker (WV 5) *......................... 131,000 100.00 100.00 131,000
Hagerstown, MD *........................ 127,000 100.00 100.00 127,000
Cumberland, MD *........................ 101,000 100.00 100.00 101,000
Bedford (PA 10) (2) *................... 49,000 100.00 100.00 49,000
Garrett (MD 1) *........................ 30,000 100.00 100.00 30,000
Greene (PA 9)........................... (5) 100.00 (100.00) 0.00 --
----------- -----------
1,131,000 1,131,000
----------- -----------
TOTAL MID-ATLANTIC REGIONAL MARKET
CLUSTER.............................. 4,389,000 4,351,000
----------- -----------
</TABLE>

9
<TABLE>
<CAPTION>
PERCENTAGE TOTAL
CHANGE CURRENT AND
CURRENT PURSUANT TO ACQUIRABLE
1995 PERCENTAGE DEFINITIVE POPULATION
CLUSTER/MARKET POPULATION INTEREST AGREEMENTS(1) TOTAL EQUIVALENTS
- -------------------------------------------- ----------- ----------- -------------- ------------- -----------
<S> <C> <C> <C> <C> <C>
NORTHWEST REGIONAL MARKET CLUSTER:
OREGON/CALIFORNIA:
Coos (OR 5)............................. 255,000 100.00% 100.00% 255,000
Del Norte (CA 1)........................ 208,000 100.00 100.00 208,000
Medford, OR *........................... 166,000 100.00 100.00 166,000
Mendocino (CA 9)........................ 140,000 100.00 100.00 140,000
Crook (OR 6) *.......................... 187,000 62.50 62.50 117,000
Modoc (CA 2)............................ 59,000 100.00 100.00 59,000
----------- -----------
1,015,000 945,000
----------- -----------
WASHINGTON/OREGON/IDAHO:
Clark (ID 6)............................ 290,000 100.00 100.00 290,000
Pacific (WA 6) *........................ 179,000 100.00 100.00 179,000
Richland-Kennewick-Pasco, WA *.......... 177,000 100.00 100.00 177,000
Butte (ID 5)............................ 156,000 100.00 100.00 156,000
Yakima, WA *............................ 212,000 54.55 54.55 115,000
Okanogan (WA 4)......................... 115,000 100.00 100.00 115,000
Umatilla (OR 3) *....................... 149,000 60.42 60.42 90,000
Kittitas (WA 5) (2) *................... 69,000 83.50 83.50 58,000
Hood River (OR 2) *..................... 71,000 30.32 30.32 22,000
Skamania (WA 7) *....................... 27,000 30.32 30.32 8,000
----------- -----------
1,445,000 1,210,000
----------- -----------
TOTAL NORTHWEST REGIONAL MARKET
CLUSTER.............................. 2,460,000 2,155,000
----------- -----------
INDIANA/KENTUCKY MARKET CLUSTER:
Meade (KY 3)............................ 311,000 100.00 100.00 311,000
Evansville, IN.......................... 321,000 78.13 78.13 251,000
Owen (IN 7)............................. 222,000 100.00 100.00 222,000
Elliott (KY 9).......................... 204,000 100.00 100.00 204,000
Fulton (KY 1)........................... 188,000 100.00 100.00 188,000
Clay (KY 11)............................ 171,000 100.00 100.00 171,000
Powell (KY 10).......................... 153,000 100.00 100.00 153,000
Union (KY 2)............................ 127,000 100.00 100.00 127,000
Ross (OH 9) *........................... 247,000 49.00 49.00 121,000
Owensboro, KY........................... 91,000 81.81 81.81 74,000
Warren (IN 5) *......................... 122,000 33.33 33.33 41,000
Miami (IN 4) *.......................... 180,000 0.00 14.29% 14.29 26,000
Williams (OH 1) *....................... (5) 75.00 (75.00) 0.00 0
----------- -----------
TOTAL INDIANA/KENTUCKY MARKET
CLUSTER.............................. 2,337,000 1,889,000
----------- -----------
EASTERN TENNESSEE/WESTERN NORTH CAROLINA
MARKET CLUSTER:
Knoxville, TN *......................... 546,000 96.03 96.03 524,000
Whitfield (GA 1)........................ 217,000 100.00 100.00 217,000
Asheville, NC *......................... 206,000 100.00 100.00 206,000
Henderson (NC 4) (2) *.................. 189,000 100.00 100.00 189,000
Bledsoe (TN 7) (2) *.................... 146,000 96.03 96.03 140,000
Hamblen (TN 4) (2) *.................... 130,000 100.00 100.00 130,000
Giles (TN 6) *.......................... 156,000 80.00 80.00 125,000
Macon (TN 3) *.......................... 334,000 16.67 16.67 56,000
Yancey (NC 2) (2) *..................... 31,000 100.00 100.00 31,000
----------- -----------
TOTAL EASTERN TENNESSEE/WESTERN
NORTH CAROLINA MARKET CLUSTER........ 1,955,000 1,618,000
----------- -----------
</TABLE>

10
<TABLE>
<CAPTION>
PERCENTAGE TOTAL
CHANGE CURRENT AND
CURRENT PURSUANT TO ACQUIRABLE
1995 PERCENTAGE DEFINITIVE POPULATION
CLUSTER/MARKET POPULATION INTEREST AGREEMENTS(1) TOTAL EQUIVALENTS
- -------------------------------------------- ----------- ----------- -------------- ------------- -----------
<S> <C> <C> <C> <C> <C>
TEXAS/OKLAHOMA/MISSOURI/KANSAS REGIONAL
MARKET CLUSTER:
OKLAHOMA/MISSOURI/KANSAS:
Tulsa, OK *............................. 787,000 55.06% 55.06% 433,000
Elk (KS 15) *........................... 154,000 0.00 99.00% 99.00 153,000
Joplin, MO *............................ 143,000 100.00 100.00 143,000
Seminole (OK 6)......................... 218,000 55.06 55.06 120,000
Nowata (OK 4) (2) *..................... 103,000 55.06 55.06 57,000
----------- -----------
1,405,000 906,000
----------- -----------
TEXAS/OKLAHOMA:
Garvin (OK 9)........................... 201,000 100.00 100.00 201,000
Haskell (OK 10)......................... 83,000 100.00 100.00 83,000
Wichita Falls, TX *..................... 135,000 51.65 51.65 70,000
Lawton, OK *............................ 118,000 51.65 51.65 61,000
Jackson (OK 8) *........................ 96,000 51.65 51.65 50,000
Hardeman (TX 5) (2) *................... 38,000 51.65 51.65 20,000
Briscoe (TX 4) (2) *.................... 11,000 51.65 51.65 6,000
Beckham (OK 7) (2) *.................... 10,000 51.65 51.65 5,000
----------- -----------
692,000 496,000
----------- -----------
TOTAL TEXAS/OKLAHOMA/MISSOURI/KANSAS
REGIONAL MARKET CLUSTER.............. 2,097,000 1,402,000
----------- -----------
MAINE/NEW HAMPSHIRE/VERMONT MARKET
CLUSTER:
Manchester-Nashua, NH................... 349,000 87.95 87.95 307,000
Coos (NH 1) *........................... 222,000 100.00 100.00 222,000
Kennebec (ME 3)......................... 222,000 100.00 100.00 222,000
Somerset (ME 2)......................... 151,000 100.00 100.00 151,000
Bangor, ME.............................. 148,000 91.08 91.08 135,000
Addison (VT 2) (2) *.................... 107,000 100.00 100.00 107,000
Washington (ME 4) *..................... 85,000 100.00 100.00 85,000
Lewiston-Auburn, ME..................... 104,000 82.05 82.05 85,000
Oxford (ME 1)........................... 83,000 100.00 100.00 83,000
----------- -----------
TOTAL MAINE/NEW HAMPSHIRE/VERMONT
MARKET CLUSTER....................... 1,471,000 1,397,000
----------- -----------
FLORIDA/GEORGIA MARKET CLUSTER:
Tallahassee, FL......................... 275,000 100.00 100.00 275,000
Worth (GA 14)........................... 246,000 100.00 100.00 246,000
Gainesville, FL......................... 219,000 100.00 100.00 219,000
Toombs (GA 11).......................... 152,000 100.00 100.00 152,000
Fort Pierce, FL (6)*.................... 285,000 49.00 49.00 140,000
Walton (FL 10).......................... 111,000 100.00 100.00 111,000
Putnam (FL 5)........................... 70,000 100.00 100.00 70,000
Dixie (FL 6)............................ 54,000 100.00 100.00 54,000
Jefferson (FL 8)........................ 53,000 100.00 100.00 53,000
Calhoun (FL 9).......................... 40,000 100.00 100.00 40,000
----------- -----------
TOTAL FLORIDA/GEORGIA MARKET
CLUSTER.............................. 1,505,000 1,360,000
----------- -----------
SOUTHWESTERN TEXAS MARKET CLUSTER:
Corpus Christi, TX...................... 380,000 100.00 100.00 380,000
Atascosa (TX 19)........................ 224,000 100.00 100.00 224,000
Edwards (TX 18)......................... 211,000 100.00 100.00 211,000
Laredo, TX.............................. 169,000 93.74 93.74 158,000
Wilson (TX 20).......................... 137,000 100.00 100.00 137,000
Victoria, TX............................ 81,000 99.22 99.22 80,000
----------- -----------
TOTAL SOUTHWESTERN TEXAS MARKET
CLUSTER.............................. 1,202,000 1,190,000
----------- -----------
</TABLE>

11
<TABLE>
<CAPTION>
PERCENTAGE TOTAL
CHANGE CURRENT AND
CURRENT PURSUANT TO ACQUIRABLE
1995 PERCENTAGE DEFINITIVE POPULATION
CLUSTER/MARKET POPULATION INTEREST AGREEMENTS(1) TOTAL EQUIVALENTS
- -------------------------------------------- ----------- ----------- -------------- ------------- -----------
<S> <C> <C> <C> <C> <C>
OTHER OPERATIONS:
Hawaii (HI 3)........................... 139,000 100.00% 100.00% 139,000
Poughkeepsie, NY........................ (5) 83.11 (83.11)% 0.00 --
Columbia (NY 6)......................... (5) 100.00 (100.00) 0.00 --
----------- -----------
139,000 139,000
----------- -----------
Total Managed Markets................. 23,066,000 20,552,000
----------- -----------
MARKETS MANAGED BY OTHERS:
Los Angeles/Oxnard, CA *................ 15,478,000 5.50 5.50 851,000
Nashville/Clarksville-Hopkinsville,
TN-KY *................................ 1,282,000 49.00 49.00 627,000
Baton Rouge, LA (7) *................... 565,000 52.00 (2.01) 49.99 282,000
Seattle-Everett/Tacoma/Bremerton, WA
*...................................... 3,019,000 7.01 7.01 212,000
Biloxi/Pascagoula, MS *................. 357,000 49.00 49.00 175,000
Oklahoma City, OK *..................... 989,000 14.60 14.60 144,000
Portland, ME *.......................... 283,000 49.00 49.00 139,000
McAllen, TX............................. 476,000 26.20 26.20 125,000
Portsmouth-Dover-Rochester, NH-ME *..... 277,000 40.00 40.00 111,000
Others (Fewer than 100,000 population
equivalents
each).................................. 1,233,000
-----------
Total Population Equivalents of
Markets Managed by Others............ 3,899,000
-----------
Total Population Equivalents.......... 24,451,000
-----------
-----------
<FN>
- ------------
* Designates wireline market.

# Designates operational market managed by a third party until the Company
acquires a controlling interest.

(1) Interests under these agreements are expected to be acquired or divested at
the various times specified therein following the satisfaction of customary
closing conditions.

(2) These markets have been or will be partitioned into more than one licensed
area. The 1995 population, percentage ownership and number of population
equivalents shown are for the licensed areas within the markets in which
the Company owns or has the right to acquire an interest.

(3) The Company has an agreement to divest a controlling interest in this
market and will retain an investment interest after the divestiture.

(4) The Company has an agreement to divest a partitioned area in this market.
The 1995 population, percentage ownership and number of population
equivalents shown is for the licensed area within the market which the
Company will own upon completion of the divestiture.

(5) The Company has agreements to divest its controlling interests in these
markets. The 1995 populations of these markets are not included in the
related cluster or group totals.

(6) The Company owns 80% of the entity which owns and operates this market but
has only a 49% interest in the earnings and profits.

(7) The Company owns a noncontrolling limited partnership interest in this
market.
</TABLE>

12
SYSTEM  DESIGN AND  CONSTRUCTION.   The Company  designs and  constructs its
systems in a manner it believes will permit it to provide high-quality service
to mobile, transportable and portable cellular telephones, generally based on
market and engineering studies which relate to specific markets. Engineering
studies are performed by Company personnel or independent engineering firms. The
Company's switching equipment is digital, which reduces noise and crosstalk and
is capable of interconnecting in a manner which reduces costs of operation.
While digital microwave interconnections are typically made between the MTSO and
cell sites, primarily analog radio transmission is used between cell sites and
the cellular telephones themselves.

In accordance with its strategy of building and strengthening market
clusters, the Company has selected high capacity digital cellular switching
systems that are capable of serving multiple markets through a single MTSO. The
Company's cellular systems are designed to facilitate the installation of
equipment which will permit microwave interconnection between the MTSO and the
cell site. The Company has implemented such microwave interconnection in most of
the cellular systems it manages. In other systems in which the Company owns or
has an option to purchase a majority interest and where it is believed to be
cost-efficient, such microwave technology will also be implemented. Otherwise,
such systems will rely upon landline telephone connections or microwave links
owned by others to link cell sites with the MTSO. Although the installation of
microwave network interconnection equipment requires a greater initial capital
investment, a microwave network enables a system operator to avoid the current
and future charges associated with leasing telephone lines from the landline
telephone company, while generally improving system reliability. In addition,
microwave facilities can be used to connect separate cellular systems to allow
shared switching, which reduces the aggregate cost of the equipment necessary to
operate both systems.

The Company has continued to expand its internal network in 1995 to
encompass nearly all of its managed markets. This network provides automatic
call delivery for the Company's customers and handoff between adjacent markets.
The network has also been extended through links with certain systems operated
by several other carriers, including GTE, US West, Ameritech, BellSouth,
Centennial Cellular Corp., Southwestern Bell, AT&T Wireless Communications,
Vanguard Cellular Systems and others. Additionally, the Company has implemented
two Signal Transfer Points which will allow it to interconnect efficiently with
network providers such as the Independent Telephone Network and the North
American Cellular Network.

During 1996, the Company intends to extend the network for its customers
through interconnection with one or more network providers as well as additional
"point to point" connections required for hand-off. This expanded network will
increase the area in which customers can automatically receive incoming calls,
and should also reduce the incidence of "tumbling" electronic serial number
fraud due to the pre-call validation feature of networked systems.

Management believes that currently available technologies will allow
sufficient capacity on the Company's networks to meet anticipated demand over
the next few years.

COSTS OF SYSTEM CONSTRUCTION AND FINANCING

Construction of cellular systems is capital-intensive, requiring substantial
investment for land and improvements, buildings, towers, MTSOs, cell site
equipment, microwave equipment, engineering and installation. The Company,
consistent with FCC control requirements, uses primarily its own personnel to
engineer and oversee construction of each cellular system where it owns or has
the right to acquire a controlling interest. In so doing, the Company expects to
improve the overall quality of its systems and to reduce the expense and time
required to make them operational.

The costs (exclusive of license costs) of the operational systems in which
the Company owns or has the right to acquire an interest are generally financed
through capital contributions or intercompany loans from the Company to the
partnerships or subsidiaries owning the systems, and through certain vendor
financing.

MARKETING

The Company's marketing plan is designed to continue rapid penetration of
its market clusters and to increase customer awareness of cellular service. The
marketing plan stresses the quality of the Company's service offerings and
incorporates both rate plans and cellular telephone equipment which

13
are designed to meet the needs of a variety of customer segments and their usage
patterns. The Company's distribution channels include direct sales personnel,
agents and retail service centers in the vast majority of its markets. These
Company-owned and managed locations are designed to market cellular service to
the consumer segment in a familiar setting.

The Company manages each cluster of markets from one administrative office
with a local staff, including sales, customer service, engineering and in some
cases installation personnel. Direct sales consultants market cellular service
to potential business customers throughout each cluster. Retail associates work
out of the retail locations and market cellular service to the consumer segment.
The Company maintains an ongoing training program to improve the effectiveness
of sales consultants and retail associates by focusing their efforts on
obtaining customers and maximizing the sale of high-user packages. These
packages provide for customers to obtain a minimum amount of usage at discounted
rates per minute, at fixed prices which are charged even if usage falls below a
defined monthly minimum amount.

The Company also continues to expand its relationships with agents, dealers
and non-Company retailers to obtain customers. Agents and dealers are
independent business people who obtain customers for the Company on a commission
basis. The Company's agents are generally in the business of selling cellular
telephones, cellular service packages and other related products. The Company's
dealers include car stereo companies and other companies whose customers are
also potential cellular customers. The non-Company retailers include car
dealers, major appliance dealers, office supply dealers and mass merchants.

The Company opened its own retail locations in late 1993, expanding to over
170 locations by the end of 1995. These Company-owned and operated businesses
utilize rental facilities in high-traffic areas. The Company is working toward a
uniform appearance of these stores, with all having similar displays and
layouts. The retail centers' hours of business match those of the retail trade
in the local marketplace, often staying open on weekends and later in the
evening than a typical business supplier. Additionally, to fully serve customer
needs, these stores sell accessories to complement the phones and services the
Company has traditionally provided.

In addition to its own retail centers, the Company actively pursues national
retail accounts, as agents of the Company, which may potentially yield new
customer additions in multiple markets. Agreements have been entered into with
such national distributors as Wal-Mart, Chrysler Corporation, Ford Motor
Company, General Motors, AT&T, Radio Shack, Best Buy and Sears, Roebuck & Co. in
certain of the Company's markets. Upon the sale of a cellular telephone by one
of these national distributors, the Company receives, often exclusively within
the territories served, the resulting cellular customer.

The Company uses a variety of direct mail, billboard, radio, television and
newspaper advertising to stimulate interest by prospective customers in
purchasing the Company's cellular service and to establish familiarity with the
Company's name. Advertising is directed at gaining customers, increasing
existing customers' usage and increasing the public awareness and understanding
of the cellular services offered by the Company. The Company attempts to select
the advertising and promotion media that are most appealing to the targeted
groups of potential customers in each local market. The Company utilizes local
advertising media and public relations activities and establishes programs to
enhance public awareness of the Company, such as providing telephones and
service for public events and emergency uses.

14
The following table summarizes, by operating cluster, the total  population,
the Company's customer units and penetration for the Company's majority-owned
and managed markets that were operational as of December 31, 1995.

<TABLE>
<CAPTION>
OPERATING CLUSTERS POPULATION CUSTOMERS PENETRATION
- -------------------------------------------------------------------------- ------------- ----------- -----------
<S> <C> <C> <C>
Iowa...................................................................... 2,453,000 91,000 3.71%
Wisconsin/Illinois........................................................ 1,826,000 42,000 2.30
Missouri.................................................................. 920,000 24,000 2.61
Eastern North Carolina/South Carolina..................................... 2,314,000 63,000 2.72
Virginia.................................................................. 944,000 26,000 2.75
West Virginia/Pennsylvania/Maryland....................................... 1,319,000 29,000 2.20
Indiana/Kentucky.......................................................... 1,916,000 57,000 2.97
Oregon/California......................................................... 1,015,000 28,000 2.76
Washington/Oregon/Idaho................................................... 1,347,000 45,000 3.34
Eastern Tennessee/Western North Carolina.................................. 1,621,000 63,000 3.89
Oklahoma/Missouri/Kansas.................................................. 1,251,000 69,000 5.52
Texas/Oklahoma............................................................ 692,000 22,000 3.18
Maine/New Hampshire/Vermont............................................... 1,471,000 46,000 3.13
Florida/Georgia........................................................... 1,505,000 54,000 3.59
Southwestern Texas........................................................ 1,202,000 32,000 2.66
Other Operations.......................................................... 513,000 19,000 3.70
------------- ----------- -----------
22,309,000 710,000 3.18%
------------- ----------- -----------
------------- ----------- -----------
</TABLE>

CUSTOMERS AND SYSTEM USAGE

Cellular customers come from a wide range of occupations. They typically
include a large proportion of individuals who work outside of their offices such
as people in the construction, real estate, wholesale and retail distribution
businesses and professionals. Increasingly, the Company is providing cellular
service to consumers and to customers who use their cellular telephones for
security purposes. Although many of the Company's customers use in-vehicle
cellular telephones, most new customers are selecting portable cellular
telephones, as these units have become more compact and fully featured as well
as more attractively priced.

The Company's cellular systems are used most extensively during normal
business hours between 7:00 am and 6:00 pm. On average, the local retail
customers in the Company's majority-owned and managed systems used their
cellular systems approximately 95 minutes per unit each month and generated
retail revenue of approximately $44 per month during 1995, compared to 95
minutes and $47 per month in 1994. Revenue generated by roamers, together with
local, toll and other revenues, brought the Company's total average monthly
service revenue per customer unit in majority-owned and managed markets to $72
during 1995. Average monthly service revenue per customer unit decreased
approximately 9% during 1995, related to the industry-wide trend of newer
customers tending to use fewer minutes per month, to per minute pricing
decreases, off-peak incentives and to declining contribution of inbound roaming
revenue per customer. The Company anticipates that average monthly service
revenue per customer unit will continue to decline as its distribution channels
provide additional customers who generate lower revenue per local minute of use
and as roaming revenues grow more slowly. However, this effect is more than
offset by the Company's increasing number of customers.

In addition to revenue from local retail customers, the Company generates
revenue from roaming customers and other services. The Company's roaming service
allows a customer to place or receive a call in a cellular service area away
from the customer's home service area. The Company has entered into "roaming
agreements" with operators of other cellular systems covering virtually all
systems in the United States and Canada. These agreements offer customers the
opportunity to roam in these systems. These reciprocal agreements automatically
pre-register the customers of the Company's systems in the other carriers'
systems. Also, a customer of a participating system roaming (i.e., travelling)
in a Company market where this arrangement is in effect is able to make and
receive calls on the Company's system. The charge for this service is typically
at premium rates and is billed by the Company to the customer's home system,
which then bills the customer. The Company has entered into agreements with
other

15
cellular  carriers  to  transfer roaming  usage  at agreed-upon  rates.  In some
instances, based on competitive factors, the Company may charge a lower amount
to its customers than the amount actually charged to the Company by another
cellular carrier for roaming.

The following table summarizes certain information about customers and
market penetration in the Company's managed operations.

<TABLE>
<CAPTION>
YEAR ENDED OR AT DECEMBER 31,
-----------------------------------------------------
1995 1994 1993 1992 1991
--------- --------- --------- --------- ---------
<S> <C> <C> <C> <C> <C>
Majority-owned and managed markets:
Cellular markets in operation (1)..................... 137 130 116 92 67
Total population of markets in service (000s)......... 22,309 21,314 19,383 15,014 11,481
Customer Units:
at beginning of period (2).......................... 421,000 261,000 150,800 97,000 57,300
additions during period (2)......................... 426,000 250,000 165,300 88,600 59,800
disconnects during period (2)....................... 137,000 90,000 55,100 34,800 20,100
at end of period (2)................................ 710,000 421,000 261,000 150,800 97,000
Market penetration at end of period (3)............... 3.18% 1.98% 1.35% 1.00% 0.84%
</TABLE>

- ----------
(1) Represents the number of markets in which the Company owned at least a 50%
interest and which it managed, including its reseller operation in
1991-1992. The revenues and expenses of these cellular markets are included
in the Company's consolidated revenues and expenses.

(2) Represents the approximate number of revenue-generating cellular telephones
served by the cellular markets referred to in footnote (1). The revenue
generated by such cellular telephones is included in consolidated revenues.

(3) Computed by dividing the number of customer units at the end of the period
by the total population of markets in service as estimated by Donnelley
Marketing Service for the respective years.

PRODUCTS AND SERVICES

CELLULAR TELEPHONES AND INSTALLATION. There are a number of different types
of cellular telephones, all of which are currently compatible with cellular
systems nationwide. The Company offers a full range of vehicle-mounted,
transportable and hand-held portable cellular telephones. Features offered in
some of the cellular telephones include hands-free calling, repeat dialing, horn
alert and others.

The Company negotiates volume discounts from its cellular telephone
suppliers. The Company discounts cellular telephones to meet competition or to
stimulate sales by reducing the cost of becoming a cellular customer. In these
instances, where permitted by law, customers are generally required to sign an
extended service contract with the Company. The Company also cooperates with
cellular equipment manufacturers in local advertising and promotion of cellular
equipment.

The Company has established service and/or installation facilities in many
of its local markets to ensure quality installation and service of the cellular
telephones it sells. These facilities allow the Company to improve its service
by promptly assisting customers who experience equipment problems. Additionally,
the Company maintains a repair facility in Tulsa, Oklahoma, which handles more
complex service and repair issues.

CELLULAR SERVICES. The Company's customers are able to choose from a
variety of packaged pricing plans which are designed to fit different calling
patterns. The Company's customer bills typically show separate charges for
custom-calling features, airtime in excess of the packaged amount, and toll
calls. Custom-calling features provided by the Company include wide-area call
delivery, call forwarding, call waiting, three-way calling and no-answer
transfer. The Company also offers a voice message service in many of its
markets. This service, which functions like a sophisticated answering machine,
allows customers to receive messages from callers when they are not available to
take calls.

REGULATION

The Company's operations are subject to FCC and state regulation. The
licenses held by the Company are granted by the FCC for the use of radio
frequencies and are an important component of the overall value of the assets of
the Company. The construction, operation and transfer of cellular

16
systems in  the  United States  are  regulated to  varying  degrees by  the  FCC
pursuant to the Communications Act of 1934 (the "Communications Act"). The FCC
has promulgated regulations governing construction and operation of cellular
systems, and licensing (including renewal of licenses) and technical standards
for the provision of cellular telephone service. See "Telecommunications Act of
1996."

For licensing purposes, the FCC has divided the United States into separate
geographic markets (MSAs and RSAs). In each market, the allocated cellular
frequencies are divided into two equal blocks. During the application process,
the FCC reserved one block of frequencies for non-wireline applicants and
another block for wireline applicants. Subject to FCC approval, a cellular
system may be sold to either a wireline or non-wireline entity, but no entity
which controls a cellular system may own an interest in another cellular system
in the same MSA or RSA.

The completion of acquisitions involving the transfer of control of a
cellular system requires prior FCC approval. Acquisitions of minority interests
generally do not require FCC approval. Whenever FCC approval is required, any
interested party may file a petition to dismiss or deny the Company's
application for approval of the proposed transfer.

When the first cell of a cellular system has been constructed, FCC rules
authorize the licensee to offer commercial service to the public. The FCC must
be notified of the construction of that cell within fifteen days of the
completion of construction. The licensee is then said to have "operating
authority." Initial operating licenses are granted for ten-year periods. The FCC
must be notified each time an additional cell is constructed which enlarges the
service area of a given market.

The FCC's rules also generally require persons or entities holding cellular
construction permits or licenses to coordinate their proposed frequency usage
with neighboring cellular licensees in order to avoid electrical interference
between adjacent systems. The height and power of base stations in the cellular
system are regulated by FCC rules, as are the types of signals emitted by these
stations. In addition to regulation by the FCC, cellular systems are subject to
certain Federal Aviation Administration regulations with respect to the siting
and construction of cellular transmitter towers and antennas.

The FCC has established standards for conducting comparative renewal
proceedings between a cellular licensee seeking renewal of its license and
challengers filing competing applications. The FCC has: (i) established criteria
for comparing the renewal applicant to challengers, including the standards
under which a "renewal expectancy" will be granted to the applicant seeking
license renewal; (ii) established basic qualifications standards for
challengers; and (iii) provided procedures for preventing possible abuses in the
comparative renewal process. The FCC has concluded that it will award a renewal
expectancy if the licensee has (i) provided "substantial" performance, which is
defined as "sound, favorable and substantially above a level of mediocre service
just minimally justifying renewal," and (ii) complied with FCC rules, policies
and the Communications Act. If a renewal expectancy is awarded to an existing
licensee, its license is renewed and competing applications are not considered.
The Company's Tulsa and Knoxville licenses were renewed in 1995. The Company's
next renewal applications are due to be filed in 1996, for Des Moines, Iowa;
Peoria, Illinois and Roanoke, Virginia.

The Company conducts and plans to conduct its operations in accordance with
all relevant FCC rules and regulations and anticipates being able to qualify for
a renewal expectancy in its upcoming renewal filings. Accordingly, the Company
believes that current regulations will have no significant effect on its
operations and financial condition. However, changes in the regulation of
cellular operators or their activities and of other mobile service providers
could have a material adverse effect on the Company's operations.

The FCC has also provided that five years after the initial licenses are
granted, unserved areas within markets previously granted to licensees may be
applied for by both wireline and non-wireline entities and by third parties.
Accordingly, many unserved area applications have been filed by the Company and
others. The Company's strategy with respect to system construction in its
markets has been and will be to build cells covering areas within such markets
that the Company considers economically feasible to serve or might conceivably
wish to serve and to do so within the five-year period following issuance of the
license. In cases where applications for unserved areas are filed which are
"mutually exclusive" and would result in overlapping service areas, the FCC will
decide between the competing applicants by an auction process.

17
The Company is also subject to state and local regulation in some instances.
In 1981, the FCC preempted the states from exercising jurisdiction in the areas
of licensing, technical standards and market structure. In 1993, Congress
preempted states from regulating the entry of cellular systems into service and
the rates charged by cellular systems to customers. However, certain states
still require cellular system operators to go through a state certification
process to serve communities within their borders. All such certificates can be
revoked for cause. In addition, certain state authorities continue to regulate
several aspects of a cellular operator's business, including the resale of
intra-state long-distance service to its customers, the technical arrangements
and charges for interconnection with the landline network and the transfer of
interests in cellular systems, though it is uncertain whether states any longer
have the right to regulate transfers under current law. The siting and
construction of the cellular facilities, including transmitter towers, antennas
and equipment shelters are still subject to state or local zoning and land use
regulations. In addition, states may still regulate other "terms and conditions"
of cellular service.

Pursuant to 1993 amendments to the Communications Act, cellular service is
classified as a Commercial Mobile Radio Service ("CMRS"), in that it is service
offered to the public, for a fee, which is interconnected to the public switched
telephone network. The FCC has determined that it will forebear from requiring
CMRS carriers to comply with a number of statutory provisions otherwise
applicable to common carriers, such as the filing of tariffs.

There are two regulatory proceedings currently pending before the FCC which
are of particular importance to the cellular industry. In the first proceeding,
the FCC has sought comment on whether "enhanced 911" regulations should be
imposed on cellular carriers. "Enhanced 911" capabilities would enable cellular
systems to determine the precise location of the person making the emergency
call.

In the second proceeding, the FCC, in 1996, issued a Notice of Proposed
Rulemaking regarding the method by which cellular carriers and Local Exchange
Carriers ("LECs") shall compensate each other for interconnecting cellular and
local exchange facilities. The FCC has tentatively proposed a "bill and keep"
system, under which cellular and other CMRS carriers and LECs would simply keep
all revenues from calls originating on their systems and would not have to pay
special "interconnection" charges to each other. Since CMRS carriers now pay
more to interconnect with LECs than VICE VERSA, such a rule, if adopted, would
be favorable to the cellular industry. The FCC has also sought comment in this
proceeding on whether it should pre-empt all state regulations of
interconnection.

The FCC has also allocated a total of 140 megahertz ("MHz") to broadband
PCS, 20 MHz to unlicensed operations and 120 MHz to licensed operations,
consisting of two 30 MHz blocks in each of the 51 Major Trading Areas ("MTAs")
and one 30 MHz block and three 10 MHz blocks in each of 493 Basic Trading Areas
("BTAs"). Cellular operators and those entities under common ownership with them
are permitted to participate in the ownership of PCS licensees, except for those
PCS licenses reserved for small businesses, and licenses for PCS service areas
in which the cellular operator owns a 20% or greater interest in a cellular
licensee, the service area of which covers 10% or more of the population of the
PCS service area. In the latter case, the cellular license is limited to one 10
MHz PCS channel block.

The FCC licensed the first two 30 MHz MTA frequency blocks in 1995. The FCC
is currently holding an auction for the 30 MHz BTA block which is reserved for
small business entities. American Portable Telecom, Inc. ("APT"), a subsidiary
of TDS which is developing broadband PCS services, has been licensed in eight
MTAs for 30 MHz blocks. APT has entered into a definitive agreement to sell its
license covering the Guam MTA, subject to FCC approval, and is pursuing the sale
of its license for the Alaska MTA.

In compliance with FCC restrictions on common ownership of cellular and
broadband PCS interests in overlapping market areas, the Company entered into a
series of arrangements for the divestiture or restructuring of certain of its
cellular interests in market areas where APT was awarded broadband PCS licenses.
A number of these proposed arrangements required FCC approval of assignment or
transfer of control applications before they could be consummated. All of these
applications have been approved by the FCC and are either consummated or
awaiting consummation. APT believes that it has taken reasonable steps to comply
with the FCC's cross-interest policies. This is no assurance that the FCC might
not raise questions regarding these compliance efforts.

18
PCS  technology is currently  under development and will  be similar in some
respects to cellular technology. When it becomes commercially available, this
technology is expected to offer increased capacity for wireless two-way and
one-way voice, data and multimedia communications services and is expected to
result in increased competition in the Company's operations. The ability of
these future PCS licensees to complement or compete with existing cellular
licensees will be affected by future FCC rule-makings. These and other future
technological developments in the wireless telecommunications industry and the
enhancement of current technologies will likely create new products and services
that are competitive with the services currently offered by the Company. There
can be no assurance that the Company will not be adversely affected by such
technological developments.

Media reports have suggested that certain radio frequency ("RF") emissions
from portable cellular telephones might be linked to cancer. The Company has
reviewed relevant scientific information and, based on such information, is not
aware of any credible evidence linking the usage of portable cellular telephones
with cancer. The FCC currently has a rulemaking proceeding pending to update the
guidelines and methods it uses for evaluating RF emissions in radio equipment,
including cellular telephones. While the proposal would impose more restrictive
standards on RF emissions from low-power devices such as portable cellular
telephones, it is anticipated that all cellular telephones currently marketed
and in use will comply with those standards.

TELECOMMUNICATIONS ACT OF 1996

The Telecommunications Act of 1996 (the "1996 Act") was enacted on February
8, 1996. The 1996 Act mandates significant changes in existing
telecommunications rules and policies to promote competition, ensure the
availability of telecommunications services to all parts of the nation and to
streamline regulation of the telecommunications industry to remove regulatory
burdens.

The 1996 Act provides that implementing its legislative objectives will be
the task of the FCC, the state public utilities commissions and a federal-state
joint board. Much of this implementation must be completed in numerous,
virtually simultaneous, proceedings with short, 6-18 month, deadlines. These
proceedings are expected to address issues (and possibly even proposals) already
before the FCC in pending rulemaking proceedings affecting the telephone and
wireless industries, as well as additional areas of telecommunications policy
and regulation. The proceedings will also replace, modify or terminate existing
FCC and state policies and regulations that are inconsistent with the new law.

OPEN COMPETITION. The primary purpose and effect of the new law is to open
all telecommunications markets to competition -- including local telephone
service. The 1996 Act makes virtually all direct or indirect state and local
barriers to competition unlawful. It directs the FCC to preempt all inconsistent
state and local laws and regulations, after notice and comment proceedings. It
also enables electric and other utilities to engage in telecommunications
service through qualifying subsidiaries.

Only narrow powers over competitive entry are left to state and local
authorities. Each state retains the power to impose "competitively neutral"
requirements that are consistent with the 1996 Act's universal service provision
and necessary for universal services, public safety and welfare, continued
service quality and consumer rights. While a state may not impose requirements
that effectively function as barriers to entry, it retains limited authority to
regulate certain competitive practices in rural telephone company service areas.

Some specific provisions of the 1996 Act which are expected to affect local
exchange, wireless and interexchange providers are:

EXPANDED INTERCONNECTION OBLIGATIONS. The 1996 Act establishes a general
duty for all telecommunications carriers, including cellular and PCS providers,
to interconnect with other carriers.

Congress has also developed a somewhat more specific list of requirements
with respect to the interconnection obligations of LECs. These obligations
include resale, number portability, dialing parity, access to rights-of-way and
reciprocal compensation. These LEC obligations do not extend to wireless service
providers, unless the FCC decides to include them within the definition of a
LEC. However, the requirements apply to competitive providers of local exchange
or exchange access services, as well as the incumbent LECs.

19
Unless exempted  or  granted  suspension or  modification,  LECs  designated
"incumbents" have additional obligations as follows: to negotiate in good faith;
to comply with more detailed interconnection terms, including non-discrimination
and unbundling their network and service components so competitors may provide
only those elements they choose to provide; to offer their retail services at
wholesale rates to facilitate resale by their competitors; and to allow other
carriers to place equipment necessary for interconnection or access on their
premises.

The 1996 Act establishes a framework for state commissions to mediate and
arbitrate interconnection negotiations between incumbent LECs and carriers
requesting interconnection, services or network elements. The 1996 Act
establishes deadlines, standards for state commission approval of
interconnection agreements and recourse to the FCC if a state commission fails
to act.

UNIVERSAL SERVICE. The 1996 Act establishes principles and a process for
implementing a strengthened "universal service" policy. This policy seeks
nationwide, affordable service and access to advanced telecommunications and
information services. It calls for reasonably comparable urban and rural rates
and services. The 1996 Act also requires universal service to schools, libraries
and rural health facilities at discounted rates.

Regulators must complete a major overhaul of current support mechanisms to
eliminate implicit subsidies. All long distance providers must provide urban and
rural long distance services essentially at averaged rates and must average long
distance calls from one state to another. To receive universal service support,
a carrier must obtain state designation as an "eligible telecommunications
carrier" and provide universal service throughout a state-designated service
area. The state must designate more than one requesting eligible carrier to
receive support in most areas, but can only do so in a rural telephone company's
area if it makes a public interest finding.

CARRIER SUPPORT OBLIGATIONS. The 1996 Act requires all interstate
telecommunications providers, including wireless service providers, to "make an
equitable and non-discriminatory contribution," to support the cost of providing
universal service, unless their contribution would be DE MINIMIS.

BELL OPERATING COMPANY PROVISIONS. The 1996 Act establishes the process for
eliminating all remaining line-of-business restrictions placed on the Bell
Operating Companies ("BOCs") by the AT&T divestiture consent decree. Subject to
specific safeguards, the BOCs may immediately provide long distance service
outside the area where that Bell group serves, as well as specified "incidental"
long distance services. For in-region long distance relief, the BOCs must obtain
an FCC public interest finding and show that they have met a strict list of
interconnection requirements and that there is a specified level of competition
in each in-region state to be relieved of the long distance ban.

PROHIBITION AGAINST CROSS-SUBSIDY. The 1996 Act prohibits a LEC from
subsidizing any competitive service (including voice mail, voice
storage/retrieval, live operator services and related ancillary services) from
its telephone exchange service or exchange access service.

TELEPHONE COMPANY PROVISION OF CABLE TELEVISION SERVICES. The 1996 Act
eliminates the ban on LEC provision of cable programming service directly to
subscribers within its telephone service area. However, most mergers,
acquisitions and joint ventures by LECs and cable systems in the same area
remain unlawful.

INFRASTRUCTURE SHARING. LECs with "eligible telecommunications carrier"
status that lack economies of scale may share features and functions of larger
neighboring incumbent LECs on non-common carrier terms.

USE OF CUSTOMER INFORMATION. The new law restricts the use of customer
information for purposes beyond the provision of service except subject to
prescribed safeguards, and requires LECs to provide directory listing
information to competing telephone directory providers.

ELIMINATION OF ALIEN OFFICER/DIRECTOR RESTRICTIONS. The current
restrictions on the numbers of alien officers and directors of FCC licensee
companies and companies controlling such licenses has been eliminated.

20
BOC COMMERCIAL MOBILE JOINT MARKETING.  BOCs are permitted to market jointly
and sell wireless services in conjunction with telephone exchange service,
exchange access, intraLATA and interLATA telecommunications and information
services.

WIRELESS FACILITIES SITING. The 1996 Act limits the rights of states and
localities to regulate placement of wireless facilities so as to "prohibit" the
provision of wireless services or to "discriminate" among providers of such
services. It also eliminates environmental effects (provided that the wireless
system complies with FCC rules) as a basis for states and localities to regulate
the placement, construction or operation of wireless facilities.

EQUAL ACCESS. Section 332(c) of the Communications Act is amended to
provide that wireless providers are not required to provide equal access to
common carriers for toll services. The FCC is authorized to require unblocked
access subject to certain conditions.

DEREGULATION. The FCC is required to forbear from applying any statutory or
regulatory provision that is not necessary to keep telecommunications rates and
terms reasonable or to protect consumers. A state may not apply a statutory or
regulatory provision that the FCC decides to forbear from applying. In addition,
the FCC must review its telecommunications regulations every two years and
change any that are no longer necessary.

COMPETITION

The Company's principal competitor for cellular telephone service in each
market is the licensee of the second cellular system in that market. Since each
competitor operates its cellular system on a 25 MHz frequency block licensed by
the FCC using comparable technology and facilities, competition for customers
between the two systems in each market is principally on the basis of quality of
service, price, size of area covered, services offered, and responsiveness of
customer service. The competing entities in many of the markets in which the
Company has an interest have financial resources which are substantially greater
than those of the Company and its partners in such markets.

The FCC's rules require all operational cellular systems to provide, on a
nondiscriminatory basis, cellular service to resellers which purchase blocks of
mobile telephone numbers from an operational system and then resell them to the
public.

In addition to competition from the other cellular licensee in each market,
there is also competition from, among other technologies, conventional mobile
telephone and SMR systems, both of which are able to connect with the landline
telephone network. The Company believes that conventional mobile telephone
systems and conventional SMR systems are competitively disadvantaged because of
technological limitations on the capacity of such systems. The FCC has recently
given approval, through waivers of its rules, to ESMR, an enhanced SMR system.
ESMR systems may have cells and frequency reuse like cellular, thereby
potentially eliminating any current technological limitation. The first ESMR
systems were implemented in 1993 in Los Angeles and are beginning to be
constructed in several other cities across the United States. In 1995, an ESMR
provider initiated service in Tulsa, Oklahoma, where the Company operates a
cellular system. Although less directly a substitute for cellular service,
wireless data services and one-way paging service (and in the future, two-way
paging services) may be adequate for those who do not need full two-way voice
service.

PCS is anticipated to be competitive with cellular service in the future.
PCS providers are expected to offer digital, wireless communications services.
Similar technological advances or regulatory changes in the future may make
available other alternatives to cellular service, thereby creating additional
sources of competition. The first PCS system was initiated in Washington, D.C.
in 1995. The Company expects PCS operators to begin deployment of PCS in some of
its larger cellular markets like Tulsa, Oklahoma; Knoxville, Tennessee; and Des
Moines, Iowa in late 1996 or early 1997.

Continuing technological advances in the communications field make it
difficult to predict the extent of additional future competition for cellular
systems. For example, the FCC has allocated radio channels to a mobile satellite
system in which transmissions from mobile units to satellites would augment or
replace transmissions to cell sites, and several consortia to provide such
service have been formed. Such a system is designed primarily to serve the
communications needs of remote locations and a

21
mobile satellite system could provide viable competition for land-based cellular
systems in such areas. It is also possible that the FCC may in the future assign
additional frequencies to cellular telephone service to provide for more than
two cellular telephone systems per market.

EMPLOYEES

The Company had 3,175 employees as of December 31, 1995. Of these, 2,791
were based at the various cellular markets operated or managed by the Company
with only 384 based at its corporate office in Chicago, Illinois. None of the
Company's employees is represented by a labor organization. The Company
considers its relationship with its employees to be good.

22
- --------------------------------------------------------------------------------

ITEM 2. PROPERTIES

The property for mobile telephone switching offices and cell sites are
either owned or leased under long-term leases by the Company, one of its
subsidiaries or the partnership or corporation which holds the construction
permit or license. The Company has not experienced major problems with obtaining
zoning approval for cell sites or operating facilities and does not anticipate
any such problems in the future which are or will be material to the Company and
its subsidiaries as a whole. The Company's investment in property is small
compared to its investment in licenses and cellular system equipment.

The Company leases approximately 75,000 square feet of office space for its
headquarters in Chicago, Illinois.

The Company considers the properties owned or leased by it and its
subsidiaries to be suitable and adequate for their respective business
operations.

- --------------------------------------------------------------------------------

ITEM 3. LEGAL PROCEEDINGS

The Company is involved in a number of legal proceedings before the FCC and
various state and federal courts. In some cases, the litigation involves
disputes regarding rights to certain cellular telephone systems and other
interests. The Company does not believe that any such proceeding should have a
material adverse impact on the Company.

- --------------------------------------------------------------------------------

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matter was submitted to a vote of securities holders during the fourth
quarter of 1995.

23
- --------------------------------------------------------------------------------

PART II

- --------------------------------------------------------------------------------

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Incorporated by reference from Exhibit 13, Annual Report section entitled
"United States Cellular Stock and Dividend Information."

- --------------------------------------------------------------------------------

ITEM 6. SELECTED FINANCIAL DATA

Incorporated by reference from Exhibit 13, Annual Report section entitled
"Selected Consolidated Financial Data," except for ratios of earnings to fixed
charges, which are incorporated herein by reference from Exhibit 12 to this
Annual Report on Form 10-K.

- --------------------------------------------------------------------------------

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

Incorporated by reference from Exhibit 13, Annual Report section entitled
"Management's Discussion and Analysis of Results of Operations and Financial
Condition."

- --------------------------------------------------------------------------------

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Incorporated by reference from Exhibit 13, Annual Report sections entitled
"Consolidated Statements of Operations," "Consolidated Balance Sheets,"
"Consolidated Statements of Cash Flows," "Consolidated Statements of Changes in
Common Shareholders' Equity," "Notes to Consolidated Financial Statements,"
"Report of Independent Public Accountants," and "Consolidated Quarterly Income
Information (Unaudited)."

- --------------------------------------------------------------------------------

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

24
- --------------------------------------------------------------------------------

PART III

- --------------------------------------------------------------------------------

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Incorporated by reference from Proxy Statement sections entitled "Election
of Directors" and "Executive Officers."

- --------------------------------------------------------------------------------

ITEM 11. EXECUTIVE COMPENSATION

Incorporated by reference from Proxy Statement section entitled "Executive
Compensation," except for the information specified in Item 402(a)(8) of
Regulation S-K under the Securities Exchange Act of 1934, as amended.

- --------------------------------------------------------------------------------

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Incorporated by reference from Proxy Statement section entitled "Security
Ownership of Certain Beneficial Owners and Management."

- --------------------------------------------------------------------------------

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Incorporated by reference from Proxy Statement section entitled "Certain
Relationships and Related Transactions."

25
- --------------------------------------------------------------------------------

PART IV

- --------------------------------------------------------------------------------

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

The following documents are filed as a part of this report:

(a)(1) Financial Statements

<TABLE>
<S> <C>
Consolidated Statements of Operations............................................................................. Annual Report*
Consolidated Balance Sheets....................................................................................... Annual Report*
Consolidated Statements of Cash Flows............................................................................. Annual Report*
Consolidated Statements of Changes in Common Shareholders' Equity................................................. Annual Report*
Notes to Consolidated Financial Statements........................................................................ Annual Report*
Report of Independent Public Accountants.......................................................................... Annual Report*
Consolidated Quarterly Income Information (Unaudited)............................................................. Annual Report*
</TABLE>

- ----------
* Incorporated by reference from Exhibit 13.

<TABLE>
<CAPTION>
LOCATION
--------
<S> <C> <C>
(2) Schedules
Report of Independent Public Accountants on Financial Statement Schedule................................................ page 28
II. Valuation and Qualifying Accounts for each of the Three Years in the Period Ended December 31, 1995................ page 29

Los Angeles SMSA, Nashville/Clarksville MSA and Baton Rouge MSA Limited Partnership Combined Financial
Statements....................................................................................................... page 30
Compilation Report of Independent Public Accountants on Combined Financial Statements.............................. page 31
Reports of Other Independent Accountants........................................................................... page 32
Combined Statements of Operations (Unaudited)...................................................................... page 38
Combined Balance Sheets (Unaudited)................................................................................ page 39
Combined Statements of Cash Flows (Unaudited)...................................................................... page 40
Combined Statements of Changes in Partners' Capital (Unaudited).................................................... page 41
Notes to Unaudited Combined Financial Statements................................................................... page 42
</TABLE>

All other schedules have been omitted because they are not applicable or not
required or because the required information is shown in the financial
statements or notes thereto.

26
(3) Exhibits

The exhibits set forth in the accompanying Index to Exhibits are filed as a
part of this Report. The following is a list of each management contract or
compensatory plan or arrangement required to be filed as an exhibit to this form
pursuant to Item 14(c) of this Report.

<TABLE>
<CAPTION>
EXHIBIT
NUMBER DESCRIPTION
- ----------------------------------------------------------------------------------------------------------------------------------
<C> <S>
10.1 Supplemental Benefit Agreement between the Company and H. Donald Nelson is hereby incorporated by reference to an exhibit
to the Company's Registration Statement on Form S-1 (Registration No. 33-16975).
10.10 Stock Option and Stock Appreciation Rights Plan is hereby incorporated by reference to Exhibit B to the Company's
definitive Notice of Annual Meeting and Proxy Statement dated April 15, 1991, as filed with the Commission on April 16,
1991.
10.11 Summary of 1995 Bonus Program for Senior Corporate Staff of the Company.
10.12(a) United States Cellular Corporation 1994 Long-Term Incentive Plan is hereby incorporated by reference to exhibit 99.1 to
the Company's Registration Statement on Form S-8 (Registration No. 33-57255).
10.12(b) Form of 1994 Long-Term Stock Option Agreement (Transferable Form) is hereby incorporated by reference to Exhibit 99.2 to
the Company's Registration Statement on Form S-8 (Registration No. 33-57255).
10.12(c) Form of 1994 Long-Term Stock Option Agreement (Nontransferable Form) is hereby incorporated by reference to Exhibit 99.3
to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).
10.12(d) Form of 1995 Performance Stock Option Agreement (Transferable Form) is hereby incorporated by reference to Exhibit 99.4 to
the Company's Registration Statement on Form S-8 (Registration No. 33-57255).
10.12(e) Form of 1995 Performance Stock Option Agreement (Nontransferable Form) is hereby incorporated by reference to Exhibit 99.5
to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).
10.13 Supplemental Executive Retirement Plan of TDS is hereby incorporated by reference to Exhibit 10.13 to the Company's Annual
Report on Form 10-K for the year ended December 31, 1994.
</TABLE>

(b) Reports on Form 8-K filed during the quarter ended December 31, 1995.

The Company filed a Current Report on Form 8-K on October 3, 1995 dated
September 28, 1995, which included a press release that announced that an FCC
administrative law judge issued a ruling finding the Company fully qualified to
be an FCC licensee. The decision favorably resolved candor issues raised in the
La Star and Wisconsin RSA 8 (Vernon) matters.

27
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
ON FINANCIAL STATEMENT SCHEDULE

To the Shareholders and Board of Directors of
UNITED STATES CELLULAR CORPORATION:

We have audited in accordance with generally accepted auditing standards,
the consolidated financial statements included in United States Cellular
Corporation and Subsidiaries Annual Report to Shareholders incorporated by
reference in this Form 10-K, and have issued our report thereon dated February
6, 1996. Our audits were made for the purpose of forming an opinion on the basic
consolidated financial statements taken as a whole. The financial statement
schedule listed in Item 14(a)(2) is the responsibility of the Company's
management and is presented for purposes of complying with the Securities and
Exchange Commission's rules and is not part of the basic consolidated financial
statements. This financial statement schedule has been subjected to the auditing
procedures applied in the audits of the basic consolidated financial statements
and, in our opinion, fairly states in all material respects the financial data
required to be set forth therein in relation to the basic consolidated financial
statements taken as a whole.

ARTHUR ANDERSEN LLP

Chicago, Illinois
February 6, 1996

28
UNITED STATES CELLULAR CORPORATION AND SUBSIDIARIES
SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>
COLUMN A COLUMN B COLUMN C1 COLUMN C2 COLUMN D COLUMN E
- ---------------------------------------------------------------------------------------------------------------------------------
BALANCE AT CHARGED TO CHARGED TO BALANCE AT
BEGINNING COSTS AND OTHER END OF
DESCRIPTION OF PERIOD EXPENSES ACCOUNTS DEDUCTIONS PERIOD
- ---------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
(DOLLARS IN THOUSANDS)
FOR THE YEAR ENDED DECEMBER 31, 1995
Deducted from deferred federal tax asset:
For unrealized net operating losses............................ $ (23,761) $16,730 $(1,110) $ -- $ (8,141)
Deducted from deferred state tax asset:
For unrealized net operating losses............................ (14,203) 8,257 (6,023) -- (11,969)
Deducted from accounts receivable:
For doubtful accounts.......................................... (2,073) (12,532) -- 10,785 (3,820)
FOR THE YEAR ENDED DECEMBER 31, 1994
Deducted from deferred federal tax asset:
For unrealized net operating losses............................ $ (21,876) $ -- $(1,885) $ -- $ (23,761)
Deducted from deferred state tax asset:
For unrealized net operating losses............................ (8,441) 1,202 (6,964) -- (14,203)
Deducted from accounts receivable:
For doubtful accounts.......................................... (1,413) (7,314) -- 6,654 (2,073)
Deducted from marketable equity securities:
For unrealized loss............................................ (626) -- 626 -- --
FOR THE YEAR ENDED DECEMBER 31, 1993
Deducted from deferred federal tax asset:
For unrealized net operating losses............................ (13,831) -- (8,045) -- (21,876)
Deducted from deferred state tax asset:
For unrealized net operating losses............................ (5,985) -- (2,456) -- (8,441)
Deducted from accounts receivable:
For doubtful accounts.......................................... (1,276) (4,161) -- 4,024 (1,413)
Deducted from marketable equity securities:
For unrealized loss............................................ -- -- (626) -- (626)
</TABLE>

29
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
COMBINED FINANCIAL STATEMENTS

The following financial statements are the combined financial statements of
the cellular system partnerships listed below which are accounted for by the
Company following the equity method. The combined financial statements were
compiled from financial statements and other information obtained by the Company
as a limited partner of the cellular limited partnerships listed below. The
cellular system partnerships included in the combined financial statements, the
periods each partnership is included, and the Company's ownership percentage of
each cellular system partnership at December 31, 1995 are set forth in the
following table.

<TABLE>
<CAPTION>
THE
PERIODS COMPANY'S
INCLUDED LIMITED
IN COMBINED PARTNERSHIP
CELLULAR SYSTEM PARTNERSHIP STATEMENTS INTEREST
- --------------------------------------------------------------------------------------- ------------ -------------
<S> <C> <C>
Los Angeles SMSA Limited Partnership................................................... 1993-95 5.5%
Nashville/Clarksville MSA Limited Partnership.......................................... 1993-95 49.0%
Baton Rouge MSA Limited Partnership.................................................... 1993-95 52.0%
</TABLE>

30
COMPILATION REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Shareholders and Board of Directors of
UNITED STATES CELLULAR CORPORATION:

The accompanying combined balance sheets of the Los Angeles SMSA Limited
Partnership, the Nashville/Clarksville MSA Limited Partnership and the Baton
Rouge MSA Limited Partnership as of December 31, 1995 and 1994 and the related
combined statements of operations, changes in partners' capital, and cash flows
for each of the three years in the period ended December 31, 1995, have been
prepared from the separate financial statements, which are not presented
separately herein, of the Los Angeles SMSA, Nashville/Clarksville MSA and Baton
Rouge MSA limited partnerships, as described in Note 1. We have reviewed for
compilation only the accompanying combined financial statements, and, in our
opinion, those statements have been properly compiled from the amounts and notes
of the underlying separate financial statements of the Los Angeles SMSA,
Nashville/Clarksville MSA and Baton Rouge MSA limited partnerships, on the basis
described in Note 1.

The statements for the Los Angeles SMSA, Nashville/Clarksville MSA and Baton
Rouge MSA limited partnerships were audited by other auditors as set forth in
their reports included on pages 32 through 37. We have not been engaged to audit
either the separate financial statements of the aforementioned limited
partnerships or the related combined financial statements in accordance with
generally accepted auditing standards and to render an opinion as to the fair
presentation of such financial statements in accordance with generally accepted
accounting principles.

ARTHUR ANDERSEN LLP

Chicago, Illinois
February 9, 1996

31
REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
LOS ANGELES SMSA LIMITED PARTNERSHIP:

In our opinion, the balance sheet and the related statements of income,
partner's capital and of cash flows and the financial statement schedule II --
valuation and qualifying accounts present fairly, in all material respects, the
financial position of Los Angeles SMSA Limited Partnership at December 31, 1995,
and the results of its operations and its cash flows for the year in conformity
with generally accepted accounting principles. These financial statements, which
are not presented separately herein, are the responsibility of the Partnership's
management; our responsibility is to express an opinion on these financial
statements based on our audit. We conducted our audit of these statements in
accordance with generally accepted auditing standards which require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant estimates
made by management, and evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for the opinion expressed
above.

PRICE WATERHOUSE LLP

San Francisco, California
January 25, 1996

32
REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
LOS ANGELES SMSA LIMITED PARTNERSHIP:

We have audited the balance sheets of Los Angeles SMSA Limited Partnership
as of December 31, 1994, and the related statements of operations, partners'
capital and cash flows for each of the two years in the period ended December
31, 1994; such financial statements are not included separately herein. These
financial statements are the responsibility of the Partnership's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform an audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Los Angeles SMSA Limited
Partnership as of December 31, 1994, and results of its operations and its cash
flows for each of the two years in the period ended December 31, 1994, in
conformity with generally accepted accounting principles.

COOPERS & LYBRAND L.L.P.

Newport Beach, California
February 17, 1995

33
REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP:

We have audited the balance sheet of Nashville/Clarksville MSA Limited
Partnership as of December 31, 1995, and the related statements of income,
changes in partners' capital and cash flows for the year then ended; such
financial statements are not included separately herein. These financial
statements are the responsibility of the Partnership's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Nashville/Clarksville MSA
Limited Partnership as of December 31, 1995, and the results of its operations
and its cash flows for the year then ended in conformity with generally accepted
accounting principles.

COOPERS & LYBRAND L.L.P.
Atlanta, Georgia
February 9, 1996

To The Partners of
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP:

We have audited the balance sheet of Nashville/Clarksville MSA Limited
Partnership as of December 31, 1994, and the related statements of income,
changes in partners' capital and cash flows for the year then ended; such
financial statements are not included separately herein. These financial
statements are the responsibility of the Partnership's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Nashville/Clarksville MSA
Limited Partnership as of December 31, 1994, and the results of its operations
and its cash flows for the year then ended in conformity with generally accepted
accounting principles.

COOPERS & LYBRAND L.L.P.
Atlanta, Georgia
February 10, 1995

34
REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP:

We have audited the balance sheet of Nashville/Clarksville MSA Limited
Partnership as of December 31, 1993, and the related statements of income,
changes in partners' capital and cash flows for the year then ended; such
financial statements are not included separately herein. These financial
statements are the responsibility of the Partnership's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Nashville/Clarksville MSA
Limited Partnership as of December 31, 1993, and the results of its operations
and its cash flows for the year then ended in conformity with generally accepted
accounting principles.

COOPERS & LYBRAND
Atlanta, Georgia
February 11, 1994

35
REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
BATON ROUGE MSA LIMITED PARTNERSHIP:

We have audited the balance sheet of Baton Rouge MSA Limited Partnership as
of December 31, 1995, and the related statements of income, changes in partners'
capital and cash flows for the year then ended; such financial statements are
not included separately herein. These financial statements are the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Baton Rouge MSA Limited
Partnership as of December 31, 1995, and the results of its operations and its
cash flows for the year then ended in conformity with generally accepted
accounting principles.

COOPERS & LYBRAND L.L.P.
Atlanta, Georgia
February 9, 1996

To The Partners of
BATON ROUGE MSA LIMITED PARTNERSHIP:

We have audited the balance sheet of Baton Rouge MSA Limited Partnership as
of December 31, 1994, and the related statements of income, changes in partners'
capital and cash flows for the year then ended; such financial statements are
not included separately herein. These financial statements are the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Baton Rouge MSA Limited
Partnership as of December 31, 1994, and the results of its operations and its
cash flows for the year then ended in conformity with generally accepted
accounting principles.

COOPERS & LYBRAND L.L.P.
Atlanta, Georgia
February 10, 1995

36
REPORTS OF OTHER INDEPENDENT ACCOUNTANTS

To The Partners of
BATON ROUGE MSA LIMITED PARTNERSHIP:

We have audited the balance sheet of Baton Rouge MSA Limited Partnership as
of December 31, 1993, and the related statements of income, changes in partners'
capital and cash flows for the year then ended; such financial statements are
not included separately herein. These financial statements are the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Baton Rouge MSA Limited
Partnership as of December 31, 1993, and the results of its operations and its
cash flows for the year then ended in conformity with generally accepted
accounting principles.

COOPERS & LYBRAND
Atlanta, Georgia
February 11, 1994

37
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
COMBINED STATEMENTS OF OPERATIONS
(UNAUDITED)

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------------
1995 1994 1993
----------- ----------- -----------
(DOLLARS IN THOUSANDS)
<S> <C> <C> <C>
Revenues................................................................... $ 811,933 $ 648,896 $ 515,228
Expenses
Selling, general and administrative...................................... 460,048 370,938 296,499
Depreciation and amortization............................................ 71,748 66,234 57,357
----------- ----------- -----------
Total expenses........................................................... 531,796 437,172 353,856
----------- ----------- -----------
Operating income........................................................... 280,137 211,724 161,372
Other income............................................................... 985 573 272
----------- ----------- -----------
Net Income................................................................. $ 281,122 $ 212,297 $ 161,644
----------- ----------- -----------
----------- ----------- -----------
</TABLE>

The accompanying notes are an integral part of these combined financial
statements.

38
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
COMBINED BALANCE SHEETS
(UNAUDITED)

ASSETS
<TABLE>
<CAPTION>
DECEMBER 31,
------------------------
1995 1994
----------- -----------
(DOLLARS IN THOUSANDS)
<S> <C> <C>
Current Assets
Cash.................................................................................. $ 214 $ 38
Accounts receivable--customers, net................................................... 116,966 95,630
Accounts receivable--affiliates....................................................... 14,830 16,016
Notes receivable--affiliates.......................................................... 8,860 402
Other current assets.................................................................. 11,801 18,523
----------- -----------
152,671 130,609
Notes Receivable--Other................................................................. 3,184 --
Property, Plant and Equipment, net...................................................... 564,564 380,473
Other................................................................................... 23,715 1,640
----------- -----------
Total Assets............................................................................ $ 744,134 $ 512,722
----------- -----------
----------- -----------

LIABILITIES AND PARTNERS' CAPITAL

<CAPTION>

DECEMBER 31,
------------------------
1995 1994
----------- -----------
(DOLLARS IN THOUSANDS)
<S> <C> <C>
Current Liabilities
Accounts payable--other............................................................... $ 53,526 $ 58,210
Accounts payable--affiliates.......................................................... -- 1,431
Notes payable......................................................................... 5,084 692
Customer deposits..................................................................... 3,311 4,060
Other current liabilities............................................................. 50,191 39,323
----------- -----------
112,112 103,716
Other Liabilities....................................................................... 5,788 5,539
Partners' Capital....................................................................... 626,234 403,467
----------- -----------
Total Liabilities and Partners' Capital................................................. $ 744,134 $ 512,722
----------- -----------
----------- -----------
</TABLE>

The accompanying notes are an integral part of these combined financial
statements.

39
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
COMBINED STATEMENTS OF CASH FLOWS

(UNAUDITED)

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
----------------------------------------
1995 1994 1993
------------ ------------ ------------
(DOLLARS IN THOUSANDS)
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net Income............................................................ $ 281,122 $ 212,297 $ 161,644
Add (Deduct) adjustments to reconcile net income to net cash provided
by operating activities
Depreciation and amortization....................................... 71,748 66,234 57,357
Deferred revenue and other credits.................................. (966) 1,387 497
Loss on asset dispositions.......................................... 3,021 3,542 3,838
Change in accounts receivable....................................... (19,523) (9) (37,422)
Change in accounts payable and accrued expenses..................... (3,587) 25,527 6,119
Change in other assets and liabilities.............................. 15,185 (2,069) 4,286
------------ ------------ ------------
347,000 306,909 196,319
------------ ------------ ------------
CASH FLOWS FROM FINANCING ACTIVITIES
Change in notes payable............................................. 4,392 692 --
Change in notes receivable.......................................... (7,355) 3,354 (5)
Capital contribution................................................ 5,096 -- --
Capital distribution................................................ (72,017) (166,300) (111,461)
------------ ------------ ------------
(69,884) (162,254) (111,466)
------------ ------------ ------------
CASH FLOWS FROM INVESTING ACTIVITIES
Additions to property, plant and equipment, net of retirements...... (254,629) (143,807) (86,011)
(Increases) decreases in other assets............................... (21,573) (44) 1,335
Change in deferred charges.......................................... (738) (827) (202)
Proceeds from sale of assets........................................ -- 34 26
------------ ------------ ------------
(276,940) (144,644) (84,852)
------------ ------------ ------------
NET INCREASE IN CASH.................................................... 176 11 1
CASH
Beginning of period................................................. 38 27 26
------------ ------------ ------------
End of period....................................................... $ 214 $ 38 $ 27
------------ ------------ ------------
------------ ------------ ------------
</TABLE>

The accompanying notes are an integral part of these combined financial
statements.

40
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
COMBINED STATEMENTS OF CHANGES IN PARTNERS' CAPITAL
(UNAUDITED)

<TABLE>
<S> <C>
(DOLLARS IN THOUSANDS)
Balance at January 1, 1993...................................................... $ 307,287
Distributions................................................................. (111,461)
Net Income for the year ended December 31, 1993............................... 161,644
---------
Balance at December 31, 1993.................................................... 357,470
Distributions................................................................. (166,300)
Net Income for the year ended December 31, 1994............................... 212,297
---------
Balance at December 31, 1994.................................................... 403,467
Contributions................................................................. 13,662
Distributions................................................................. (72,017)
Net Income for year ended December 31, 1995................................... 281,122
---------
Balance at December 31, 1995.................................................... $ 626,234
---------
---------
</TABLE>

The accompanying notes are an integral part of these combined financial
statements.

41
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS

1. BASIS OF COMBINATION:

The combined financial statements and notes thereto were compiled from the
individual financial statements of cellular limited partnerships listed below in
which United States Cellular Corporation (AMEX symbol "USM") has a
non-controlling ownership interest and which it accounts for using the equity
method. The cellular partnerships, the period each partnership is included in
the combined financial statements and USM's ownership interest in each
partnership are set forth in the table below. The combined financial statements
and notes thereto present 100% of each partnership whereas USM's ownership
interest is shown in the table.

<TABLE>
<CAPTION>
PERIOD INCLUDED LIMITED
IN COMBINED PARTNERSHIP
STATEMENTS INTEREST
--------------- -------------
<S> <C> <C>
Los Angeles SMSA Limited Partnership................................................ 1993-95 5.5%
Nashville/Clarksville MSA Limited Partnership....................................... 1993-95 49.0%
Baton Rouge MSA Limited Partnership................................................. 1993-95 52.0%
</TABLE>

Profits, losses and distributable cash are allocated to the partners based
upon respective partnership interests. Distributions are made quarterly at the
discretion of the General Partner for one of the Partnerships.

Of the partnerships included in the combined financial statements, the Los
Angeles SMSA Limited Partnership is the most significant, accounting for
approximately 86% of the combined total assets at December 31, 1995, and
substantially all of the combined net income for the year then ended.

USM's investment in and advances to Los Angeles SMSA Limited Partnership
totaled $27,784,000 as of December 31, 1995, of which $29,282,000 represents its
proportionate share of net assets of the Partnership. USM's investment in and
advances to the Nashville/Clarksville MSA Limited Partnership totaled
$25,889,000 as of December 31, 1995, of which $29,957,000 represents its
proportionate share of net assets. USM's investment in and advances to the Baton
Rouge MSA Limited Partnership totaled $19,723,000 as of December 31, 1995,
$16,993,000 of which represents its proportionate share of net assets.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES FOR COMBINED ENTITIES:

PROPERTY, PLANT AND EQUIPMENT
Property, plant and equipment is stated at cost. Depreciation is computed
using the straight-line method over the following estimated lives:

<TABLE>
<S> <C>
Buildings.............................................. 10-15 years
Equipment.............................................. 3-10 years
Furniture and Fixtures................................. 5-10 years
Leasehold Improvements................................. 10 years
</TABLE>

Effective January 1, 1995, one of the Partnerships changed its estimate of
the useful lives of certain telecommunications equipment from 7 to 10 years. The
change in estimate had the effect of reducing depreciation expense and
increasing net income by approximately $14,844,000 for 1995.

42
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)

Property, Plant and Equipment consists of:

<TABLE>
<CAPTION>
DECEMBER 31,
------------------------
1995 1994
----------- -----------
(DOLLARS IN THOUSANDS)
<S> <C> <C>
Land.................................................................................... $ 3,974 $ 2,987
Buildings and Leasehold Improvements.................................................... 149,644 100,312
Equipment............................................................................... 580,810 432,949
Furniture and Fixtures.................................................................. 58,580 33,602
Under Construction...................................................................... 80,665 55,176
----------- -----------
873,673 625,026
Less Accumulated Depreciation........................................................... 309,109 244,553
----------- -----------
$ 564,564 $ 380,473
----------- -----------
----------- -----------
</TABLE>

Included in buildings are costs relating to the acquisition of cell site
leases; such as legal, consulting, and title fees. Lease acquisition costs are
capitalized when incurred and amortized over the period of the lease. Costs
related to unsuccessful negotiations are expensed in the period the negotiations
are terminated.

Gains and losses on disposals are included in income at amounts equal to the
difference between net book value and proceeds received upon disposal.

On January 10, 1994, one of the Partnerships entered into an agreement with
its major supplier to purchase $77 million in equipment. At December 31, 1995,
approximately $22 million in equipment had been purchased by the Partnership
under the agreement.

OTHER CURRENT ASSETS

Other current assets includes inventory consisting primarily of cellular
phones and accessories held for resale stated at average cost. Consistent with
industry practice, losses on sales of cellular phones are recognized in the
period in which sales are made as a cost of acquiring subscribers.

REVENUE RECOGNITION

Revenues from operations primarily consist of charges to customers for
monthly access charges, cellular airtime usage, and roamer charges. Revenues are
recognized as services are rendered. Unbilled revenues, resulting from cellular
service provided from the billing cycle date to the end of each month and from
other cellular carriers' customers using the partnership's cellular systems for
the last half of each month, are estimated and recorded as receivables. Unearned
monthly access charges and bundled service packages relating to the periods
after month-end are deferred and netted against accounts receivable and
recognized the following month when services are provided.

INCOME TAXES

No provisions have been made for federal or state income taxes since such
taxes, if any, are the responsibility of the individual partners.

ADVERTISING

Advertising costs are expensed as incurred. The advertising expense for 1995
was $42,046,000.

ESTIMATES AND ASSUMPTIONS

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from these estimates.

43
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)

IMPAIRMENT OF LONG-LIVED ASSETS

In March 1995, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of" ("SFAS 121").
Under SFAS 121, the Partnerships are required to evaluate long-lived assets and
certain identifiable intangible assets, including fixed assets, for impairment
whenever events or changes in circumstances indicate that the book value of an
asset may not be recoverable. An impairment loss should be recognized whenever
the review demonstrates that the book value of a long-lived asset is not
recoverable. The Partnerships do not expect the implementation of SFAS 121,
adopted effective January 1, 1996, to have a material impact on its financial
condition or results of operations.

RECLASSIFICATIONS

Certain reclassifications of the 1994 and 1993 financial statements of one
of the Partnerships have been made to conform to the 1995 presentation. The
reclassifications have not affected previously reported net income or partners'
capital.

3. LEASE COMMITMENTS:

Future minimum rental payments required under operating leases for real
estate that have initial or remaining noncancellable lease terms in excess of
one year as of December 31, 1995, are as follows:

<TABLE>
<S> <C>
(DOLLARS IN THOUSANDS)
1996............................................................. $ 20,063
1997............................................................. 18,723
1998............................................................. 17,992
1999............................................................. 16,563
2000............................................................. 13,409
Thereafter....................................................... 20,076
---------
$ 106,826
---------
---------
</TABLE>

The initial lease terms generally range from 5 to 25 years with the majority
of them having initial terms of 10 years and providing for one renewal option of
5 years and for rental escalation. Included in selling, general and
administrative expense are rental costs of $17,455,000, $17,750,000 and
$15,119,000 for the years ended December 31, 1995, 1994, and 1993, respectively.
One of the Partnerships leases office facilities under a ten-year lease
agreement which provides for free rent incentives for six months and rent
escalation over the ten-year period. The Partnership recognizes rent expense on
a straight-line basis and recorded the related deferred rent as a noncurrent
liability to be amortized as an adjustment to rental costs over the life of the
lease.

4. SUPPLEMENTAL CASH FLOW INFORMATION

On November 1, 1995, one of the Partners of one of the Partnerships
contributed a note receivable of $3,152,000 (Note 5) and other assets of
$104,000 and the assets and liabilities of other RSA interests totaling
$6,018,000. All assets and liabilities were recorded at their historical net
book value. The contribution of the note receivable and the combined properties
is reflected in the Statement of Changes in Partners' Capital.

During 1995, one of the Partnerships replaced and upgraded certain of its
cellular equipment with new cellular technology which supports both analog and
digital voice transmissions. In connection with this equipment upgrade, the
Partnership traded-in cellular equipment with a net book value of $3,704,000 for
new cellular equipment with a cost of $6,250,000. The remaining balance was
funded through the credit facility with its General Partner.

44
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)

5. RELATED PARTY TRANSACTIONS:

Certain affiliates of these cellular limited partnerships provide services
for the system operations, legal, financial, management and administration of
these entities. These affiliates are reimbursed for both direct and allocated
costs (totaling $59.5 million in 1995, $57.6 million in 1994 and $57.1 million
in 1993) related to providing these services. In addition, certain affiliates
have established a credit facility with certain partnerships to provide working
capital to the partnership. One of the partnerships participates in a
centralized cash management arrangement with its general partner. At December
31, 1995 and 1994, the interest-bearing balance amounted to $14,830,000 and
$16,016,000, respectively. Effective January 1, 1989, the general partner pays
or charges the Partnership monthly interest, computed using the general
partner's average borrowing rate, on the amounts due to or from the Partnership.
Interest earned in 1995, 1994 and 1993 was $785,000, $1,480,000 and $1,294,000,
respectively.

One of the Partnerships has a note receivable from its General Partner with
a balance of $3,152,000 and accrued interest of $32,000 at December 31, 1995.
The note bears interest at 12% per annum, compounded quarterly with all
principal and interest due at maturity on May 10, 1997. The note was contributed
to the Partnership by its General Partner during 1995 (Note 4).

6. ACCOUNTS RECEIVABLE

Accounts receivable of one of the partnerships consists of:

<TABLE>
<CAPTION>
DECEMBER 31
----------------------
1995 1994
----------- ---------
<S> <C> <C>
Retail............................................................... $ 83,682 $ 63,626
Wholesale............................................................ 17,660 14,557
Intercarrier and other............................................... 9,437 9,280
----------- ---------
110,779 87,463
Allowance for doubtful accounts...................................... (8,719) (3,033)
----------- ---------
$ 102,060 $ 84,430
----------- ---------
----------- ---------
</TABLE>

Accounts receivable are derived from revenues earned from customers located
in the Partnership's metropolitan serving area. The Partnership performs ongoing
credit evaluations of its customers and in certain circumstances obtains
refundable deposits. The Partnership maintains reserves for potential credit
losses; historically, such losses have been within management's expectations.
The carrying value of accounts receivable approximates fair value.

Two of the Partnerships provide cellular service and sell cellular
telephones to diversified groups of consumers within concentrated geographical
areas. The general partner performs credit evaluations of the Partnerships'
customers and generally does not require collateral. Receivables are generally
due within 30 days. Credit losses related to customers have been within
management's expectations.

7. REGULATORY MATTERS:

On December 21, 1993, the California Public Utilities Commission ("CPUC")
issued an Order Instituting Investigation into the regulation of mobile
telephone service and wireless communications. The investigation proposes a
regulatory program which would encompass all forms of mobile telephone services.

In 1993, the U.S. Congress passed legislation prohibiting state and local
governments from regulating the rates for commercial mobile radio services
("CMRS"), including cellular service. States with rate regulation in place on
June 1, 1993, including California, were given the opportunity to petition the
Federal Communications Commission ("FCC") for continuation of such authority.
The CPUC filed such

45
LOS ANGELES SMSA LIMITED PARTNERSHIP
NASHVILLE/CLARKSVILLE MSA LIMITED PARTNERSHIP
BATON ROUGE MSA LIMITED PARTNERSHIP
NOTES TO UNAUDITED COMBINED FINANCIAL STATEMENTS--(CONTINUED)
a petition with the FCC. The FCC denied the CPUC's petition in an interim
decision issued in May 1995 and issued a final Order in August 1995 (the
"Order"), thereby preempting the CPUC's authority over rates. As a consequence,
one of the Partnerships withdrew its rate-related traiffs.

The CPUC is currently considering outstanding issues concerning its
remaining jurisdiction over CMRS providers in recognition of the changes in
federal law and the Order. Specifically, the CPUC is assessing changes to
existing regulation in light of the preemption of rate and entry regulation and
the scope of its residual authority to regulate "other terms and conditions" of
services. Until the CPUC completes its assessment of its remaining regulatory
authority, the effect, if any, of such regulation to the Partnership and its
operating activities cannot be determined.

8. CONTINGENCIES AND COMMITMENTS:

A class action complaint was filed in November 1993 naming a partner of one
of the partnerships as general partner of the Partnership. In April 1995, the
Partnership was named as a necessary party to the action. The plaintiff alleged
the Partnership conspired to fix the price of wholesale and retail cellular
service in its metropolitan serving area market. The plaintiff alleged damages
for the class "in a sum in excess of $100 million." The Partnership has answered
the complaint and intends to defend itself vigorously. This case has been
consolidated for purposes of discovery with two other class actions making
identical price-fixing allegations. The case has been removed to federal court.
The other cases have been stayed pending resolution of a motion to remand the
case to state court. In addition, three non-class action antitrust cases brought
by cellular agents making similar allegations were settled for immaterial
amounts. In April 1995, a Federal class action complaint was dismissed on a
motion for summary judgment. The dismissal was upheld on appeal. The Partnership
does not believe that these proceedings will have a material adverse effect on
the Partnership's financial position.

In September 1995, a class action lawsuit was brought on behalf of all
subscribers of the general partner of one of the Partnerships, including the
Partnership's subscribers, regarding customer notification of the Partnership's
practices with respect to billing for fractional minutes of service. No
dispositive motions have been filed in the proceeding and discovery has not yet
begun. The Partnership believes the lawsuit to be without merit.

One of the Partnerships is a party to various other lawsuits arising in the
ordinary course of business. Although the ultimate resolution of these
proceedings cannot be ascertained, the Partnership's management does not believe
they will have a materially adverse effect on the results of operations or
financial position of the Partnership.

46
[LOGO]
8410 West Bryn Mawr
Suite 700
Chicago, Illinois, 60631
(312) 398-8900
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

UNITED STATES CELLULAR CORPORATION

By: /S/ H. DONALD NELSON

-----------------------------------
H. Donald Nelson
PRESIDENT (CHIEF EXECUTIVE OFFICER)

By: /S/ KENNETH R. MEYERS

-----------------------------------
Kenneth R. Meyers
VICE PRESIDENT--FINANCE AND TREASURER
(CHIEF FINANCIAL OFFICER)

By: /S/ PHILLIP A. LORENZINI

-----------------------------------
Phillip A. Lorenzini
CONTROLLER
(PRINCIPAL ACCOUNTING OFFICER)

Dated March 21, 1996

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
SIGNATURE TITLE DATE
- ------------------------------------------------------ --------- ------------------

<S> <C> <C>
/S/ H. DONALD NELSON DIRECTOR March 21, 1996
------------------------------------------
H. Donald Nelson

/S/ LEROY T. CARLSON, JR. DIRECTOR March 21, 1996
------------------------------------------
LeRoy T. Carlson, Jr.

/S/ LEROY T. CARLSON DIRECTOR March 21, 1996
------------------------------------------
LeRoy T. Carlson

/S/ WALTER C.D. CARLSON DIRECTOR March 21, 1996
------------------------------------------
Walter C. D. Carlson

/S/ MURRAY L. SWANSON DIRECTOR March 21, 1996
------------------------------------------
Murray L. Swanson

/S/ PAUL-HENRI DENUIT DIRECTOR March 21, 1996
------------------------------------------
Paul-Henri Denuit

/S/ ALLAN Z. LOREN DIRECTOR March 21, 1996
------------------------------------------
Allan Z. Loren
</TABLE>
- --------------------------------------------------------------------------------
INDEX TO EXHIBITS
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
EXHIBIT
NO. DESCRIPTION OF DOCUMENT
- -------- --------------------------------------------------------------------------------------------------------------------
<C> <S>
3.1 Restated Certificate of Incorporation, as amended, is hereby incorporated by reference to an exhibit to the
Company's Amendment No. 2 on Form 8 dated December 28, 1992, to the Company's Report on Form 8-A.

3.2 Restated Bylaws, as amended, are hereby incorporated by reference to an exhibit to the Company's Amendment No. 2 on
Form 8 dated December 28, 1992, to the Company's Report on Form 8-A.

4.1 Restated Certificate of Incorporation, as amended, is hereby incorporated by reference to an exhibit to the
Company's Amendment No. 2 on Form 8 dated December 28, 1992 to the Company's Report on Form 8-A.

4.2 Restated by-laws, as amended, are hereby incorporated by reference to an exhibit to the Company's Amendment No. 2 on
Form 8 dated December 28, 1992 to the Company's Report on Form 8-A.

4.3(a) Amended and restated Term Loan Agreement between NTFC Capital Corporation and the Company dated December 22, 1994 is
hereby incorporated by reference to Exhibit 4.3 to the Company's Annual Report on Form 10-K for the year ended
December 31, 1994.

4.3(b) First Amendment to Amended and Restated Term Loan Agreement between NTFC Capital Corporation and the Company dated
September 29, 1995.

4.4 Indenture dated June 1, 1995 between registrant and Harris Trust and Savings Bank, as Trustee, relating to the LYONs
is hereby incorporated by reference to the Company's Form 8-K dated June 16, 1995.

4.5 Form of Certificate for Liquid Yield Option Note (included in Exhibit 4.4).

9.1 Voting Trust Agreement, dated as of June 30, 1989, with respect to Series A Common Shares of TDS, is hereby
incorporated by reference to an exhibit to the Company's Registration Statement on Form S-1 (Registration No.
33-38644).

9.2 Amendment dated as of May 9, 1991, to the Voting Trust Agreement dated as of June 30, 1989, is hereby incorporated
by reference to Exhibit 9.2 to the Company's Annual Report on Form 10-K for the year ended December 31, 1991.

9.3 Amendment dated as of November 20, 1992, to the Voting Trust Agreement dated as of June 30, 1989, as amended is
hereby incorporated by reference to Exhibit 9.3 to the Company's Annual Report on Form 10-K for the year ended
December 31, 1992.

10.1 Supplemental Benefit Agreement between the Company and H. Donald Nelson is hereby incorporated by reference to an
exhibit to the Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.2(a) Revolving Credit Agreement, between the Company and TDS, as amended, is hereby incorporated by reference to an
exhibit to Post-Effective Amendment No. 2 to the Company's Registration Statement on Form S-1 (Registration No.
33-23492).

10.2(b) Amendment dated as of June 29, 1995, to Revolving Credit Agreement between the Company and TDS.

10.3 Tax Allocation Agreement, between the Company and TDS, is hereby incorporated by reference to an exhibit to the
Company's Registration Statement on Form S-1 (Registration No. 33-16975).
</TABLE>
<TABLE>
<CAPTION>
EXHIBIT
NO. DESCRIPTION OF DOCUMENT
- -------- --------------------------------------------------------------------------------------------------------------------
<C> <S>
10.4 Cash Management Agreement, between the Company and TDS, is hereby incorporated by reference to an exhibit to the
Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.5 Registration Rights Agreement, between the Company and TDS, is hereby incorporated by reference to an exhibit to the
Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.6 Exchange Agreement, between the Company and TDS, as amended, is hereby incorporated by reference to an exhibit to
the Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.7 Intercompany Agreement, between the Company and TDS, is hereby incorporated by reference to an exhibit to the
Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.8 Employee Benefit Plans Agreement, between the Company and TDS, is hereby incorporated by reference to an exhibit to
the Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.9 Insurance Cost Sharing Agreement, between the Company and TDS, is hereby incorporated by reference to an exhibit to
the Company's Registration Statement on Form S-1 (Registration No. 33-16975).

10.10 Stock Option and Stock Appreciation Rights Plan, is hereby incorporated by reference to Exhibit B to the Company's
definitive Notice of Annual Meeting and Proxy Statement dated April 15, 1991, as filed with the Commission on April
16, 1991.

10.11 Summary of 1995 Bonus Program for the Senior Corporate Staff of the Company.

10.12(a) United States Cellular Corporation 1994 Long-Term Incentive Plan is hereby incorporated by reference to exhibit 99.1
to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).

10.12(b) Form of 1994 Long-Term Stock Option Agreement (Transferable Form) is hereby incorporated by reference to Exhibit
99.2 to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).

10.12(c) Form of 1994 Long-Term Stock Option Agreement (Nontransferable Form) is hereby incorporated by reference to Exhibit
99.3 to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).

10.12(d) Form of 1995 Performance Stock Option Agreement (Transferable Form) is hereby incorporated by reference to Exhibit
99.4 to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).

10.12(e) Form of 1995 Performance Stock Option Agreement (Nontransferable Form) is hereby incorporated by reference to
Exhibit 99.5 to the Company's Registration Statement on Form S-8 (Registration No. 33-57255).

10.13 Supplemental Executive Retirement Plan of TDS is hereby incorporated by reference to Exhibit 10.13 to the Company's
Annual Report on Form 10-K for the year ended December 31, 1994.

10.14 Securities Loan Agreement, dated June 31, 1995, between TDS and Merrill Lynch & Co. is hereby incorporated by
reference to Exhibit 99.1 to the Company's Form 8-K dated June 16, 1995.

10.15 Registration Rights Agreement among TDS, Merrill Lynch & Co. and United States Cellular Corporation is hereby
incorporated by reference to Exhibit 99.2 to the Company's Form 8-K dated June 16, 1995.

10.16 Common Share Delivery Arrangement Agreement among TDS, Merrill Lynch & Co. and United States Cellular Corporation is
hereby incorporated by reference to Exhibit 99.3 to the Company's Form 8-K dated June 16, 1995.
</TABLE>
<TABLE>
<CAPTION>
EXHIBIT
NO. DESCRIPTION OF DOCUMENT
- -------- --------------------------------------------------------------------------------------------------------------------
<C> <S>
10.17 LYONs Offering Agreement between TDS and United States Cellular Corporation is hereby incorporated by reference to
Exhibit 99.4 to the Company's Form 8-K dated June 16, 1995.

11 Statement regarding computation of per share earnings.

12 Statement regarding computation of ratios.

13 Incorporated portions of 1995 Annual Report to Security Holders.

21 Subsidiaries of the Registrant.

23.1 Consent of independent public accountants.

23.2 Consent of independent accountants.

27 Financial Data Schedules.
</TABLE>