Bread Financial
BFH
#3821
Rank
A$4.86 B
Marketcap
A$112.75
Share price
-0.97%
Change (1 day)
59.22%
Change (1 year)

Bread Financial - 10-Q quarterly report FY


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Table of Contents

 
 
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 10-Q
   
þ
 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
  For the Quarterly Period Ended June 30, 2005
 
OR
 
o
 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
  For the transition period from           to
Commission File Number: 001-15749
 
ALLIANCE DATA SYSTEMS CORPORATION
(Exact Name of Registrant as Specified in its Charter)
   
Delaware 31-1429215
(State or Other Jurisdiction of
Incorporation or Organization)
 (I.R.S. Employer
Identification No.)
17655 Waterview Parkway
Dallas, Texas 75252
(Address of Principal Executive Office, Including Zip Code)
(972) 348-5100
(Registrant’s Telephone Number, Including Area Code)
 
     Indicate by check mark whether the registrant (i) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (ii) has been subject to such filing requirements for the past 90 days.     Yes þ          No o
      Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Exchange Act).     Yes þ          No o
      As of July 29, 2005, 83,604,593 shares of the registrant’s common stock, par value $0.01 per share, were outstanding.
 
 


ALLIANCE DATA SYSTEMS CORPORATION
INDEX
       
    Page
    Number
     
Part I: FINANCIAL INFORMATION
 Financial Statements (unaudited)    
  Condensed Consolidated Balance Sheets as of December 31, 2004 and June 30, 2005  3 
  Condensed Consolidated Statements of Income for the three and six months ended June 30, 2004 and 2005  4 
  Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2004 and 2005  5 
  Notes to Condensed Consolidated Financial Statements  6 
 Management’s Discussion and Analysis of Financial Condition and Results of Operations  13 
 Quantitative and Qualitative Disclosures About Market Risk  25 
 Controls and Procedures  26 
 
Part II: OTHER INFORMATION
 Legal Proceedings  27 
 Unregistered Sales of Equity Securities and Use of Proceeds  27 
 Defaults Upon Senior Securities  27 
 Submission of Matters to a Vote of Security Holders  27 
 Other Information  28 
 Exhibits  29 
SIGNATURES  30 
 Certification of CEO Pursuant to Rule 13a-14(a)
 Certification of CFO Pursuant to Rule 13a-14(a)
 Certification of CEO Pursuant to Rule 13a-14(b)
 Certification of CFO Pursuant to Rule 13a-14(b)

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PART I
Item 1.Financial Statements
ALLIANCE DATA SYSTEMS CORPORATION
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
          
  December 31, June 30,
  2004 2005
     
  (In thousands, except per
  share amounts)
ASSETS
Cash and cash equivalents
 $84,409  $100,395 
Due from card associations
  10,995   9,249 
Trade receivables, less allowance for doubtful accounts ($1,458 and $1,714 at December 31, 2004 and June 30, 2005, respectively)
  158,236   181,293 
Seller’s interest and credit card receivables, less allowance for doubtful accounts ($11,673 and $8,956 at December 31, 2004 and June 30, 2005, respectively)
  248,074   218,080 
Deferred tax asset, net
  49,606   46,960 
Other current assets
  66,026   52,917 
       
 
Total current assets
  617,346   608,894 
Redemption settlement assets, restricted
  243,492   239,056 
Property and equipment, net
  147,531   146,604 
Due from securitizations
  244,291   206,575 
Intangible assets, net
  233,779   219,955 
Goodwill
  709,146   717,545 
Other non-current assets
  43,495   49,330 
       
 
Total assets
 $2,239,080  $2,187,959 
       
 
LIABILITIES AND STOCKHOLDERS’ EQUITY
Accounts payable
 $56,214  $76,007 
Accrued expenses
  141,534   123,469 
Merchant settlement obligations
  77,980   81,204 
Certificates of deposit
  94,700   2,300 
Credit facilities and other debt, current
  135,962   140,963 
Other current liabilities
  54,229   51,753 
       
 
Total current liabilities
  560,619   475,696 
Deferred tax liability, net
  49,283   45,459 
Deferred revenue — service
  158,026   163,045 
Deferred revenue — redemption
  389,097   391,177 
Credit facilities and other debt, long-term
  206,861   140,749 
Other liabilities
  4,674   12,531 
       
 
Total liabilities
  1,368,560   1,228,657 
Stockholders’ equity:
        
Common stock, $0.01 par value; authorized 200,000 shares; issued 82,765 shares as of December 31, 2004, 84,192 shares as of June 30, 2005
  828   842 
Unearned compensation
  (7,739)  (20,805)
Additional paid-in capital
  679,776   726,586 
Treasury stock, at cost, 418 shares as of December 31, 2004, 875 shares as of June 30, 2005
  (6,151)  (23,253)
Retained earnings
  199,336   270,901 
Accumulated other comprehensive income
  4,470   5,031 
       
 
Total stockholders’ equity
  870,520   959,302 
       
 
Total liabilities and stockholders’ equity
 $2,239,080  $2,187,959 
       
See accompanying notes to unaudited condensed consolidated financial statements.

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ALLIANCE DATA SYSTEMS CORPORATION
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                   
  Three Months Ended Six Months Ended
  June 30, June 30,
     
  2004 2005 2004 2005
         
  (In thousands, except per share amounts)
Revenues
                
 
Transaction
 $151,707  $150,788  $293,994  $293,753 
 
Securitization income
  81,442   93,486   187,517   207,949 
 
Database marketing fees and marketing services
  4,871   46,304   10,217   91,174 
 
Redemption
  53,539   67,857   104,977   130,524 
 
Other revenue
  8,150   12,133   15,026   23,043 
             
  
Total revenues
  299,709   370,568   611,731   746,443 
Operating expenses
                
 
Cost of operations (exclusive of depreciation and amortization disclosed separately below)
  217,588   270,628   437,129   534,783 
 
General and administrative
  13,901   18,611   27,920   42,910 
 
Depreciation and other amortization
  15,234   13,881   31,789   29,211 
 
Amortization of purchased intangibles
  6,746   10,101   13,504   19,943 
             
  
Total operating expenses
  253,469   313,221   510,342   626,847 
             
Operating income
  46,240   57,347   101,389   119,596 
             
Fair value loss on interest rate derivative
  299      808    
Interest expense, net
  971   2,353   3,700   5,114 
             
Income before income taxes
  44,970   54,994   96,881   114,482 
Provision for income taxes
  16,954   20,611   36,524   42,917 
             
Net income
 $28,016  $34,383  $60,357  $71,565 
             
Net income per share — basic
 $0.35  $0.42  $0.75  $0.87 
             
Net income per share — diluted
 $0.33  $0.40  $0.72  $0.84 
             
Weighted average shares — basic
  80,711   82,750   80,491   82,540 
             
Weighted average shares — diluted
  84,254   85,638   83,593   85,677 
             
See accompanying notes to unaudited condensed consolidated financial statements.

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ALLIANCE DATA SYSTEMS CORPORATION
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
            
  Six Months Ended
  June 30,
   
  2004 2005
     
  (In thousands)
CASH FLOWS FROM OPERATING ACTIVITIES:
        
 
Net income
 $60,357  $71,565 
 
Adjustments to reconcile net income to net cash provided by operating activities:
        
  
Depreciation and other amortization
  31,789   29,211 
  
Amortization of purchased intangibles
  13,504   19,943 
  
Deferred income taxes
  6,868   (2,225)
  
(Recovery of) provision for doubtful accounts
  (1,593)  4,692 
  
Non-cash stock compensation
     3,319 
   
Change in operating assets and liabilities, net of acquisitions:
        
   
Change in trade receivables
  4,117   (19,822)
   
Change in merchant settlement activity
  17,517   4,969 
   
Change in other assets
  (7,393)  10,836 
   
Change in accounts payable and accrued expenses
  2,938   4,782 
   
Change in deferred revenue
  11,530   17,348 
   
Change in other liabilities
  (15,082)  (5,219)
 
Purchase of credit card receivables
  (34,417)   
 
Proceeds from sale of credit card receivable portfolios to securitization trusts
  105,538    
 
Other operating activities
  1,189   910 
       
 
Net cash provided by operating activities
  196,862   140,309 
CASH FLOWS FROM INVESTING ACTIVITIES:
        
 
Change in redemption settlement assets
  (4,672)  529 
 
Payments for acquired businesses, net of cash acquired
  (780)  (15,344)
 
Change in seller’s interest
  14,781   23,505 
 
Change in due from securitizations
  68,798   49,523 
 
Capital expenditures
  (22,323)  (28,584)
 
Other investing activities
  (667)  133 
       
 
Net cash provided by investing activities
  55,137   29,762 
CASH FLOWS FROM FINANCING ACTIVITIES:
        
 
Borrowings under debt agreements
  319,731   250,595 
 
Repayment of borrowings
  (497,314)  (402,661)
 
Payment of capital lease obligations
  (2,498)  (3,882)
 
Proceeds from issuance of common stock
  15,563   19,224 
 
Purchase of treasury stock
     (17,102)
       
 
Net cash used in financing activities
  (164,518)  (153,826)
       
 
Effect of exchange rate changes on cash and cash equivalents
  (588)  (259)
       
 
Change in cash and cash equivalents
  86,893   15,986 
 
Cash and cash equivalents at beginning of period
  67,745   84,409 
       
 
Cash and cash equivalents at end of period
 $154,638  $100,395 
       
SUPPLEMENTAL CASH FLOW INFORMATION:
        
Interest paid
 $5,009  $6,700 
       
Income taxes paid
 $10,250  $33,739 
       
See accompanying notes to unaudited condensed consolidated financial statements.

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS
1.BASIS OF PRESENTATION
      The unaudited condensed consolidated financial statements included herein have been prepared by Alliance Data Systems Corporation (“ADSC” or, including its wholly owned subsidiaries, the “Company”), without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures are adequate to make the information presented not misleading. These unaudited condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and the notes thereto included in the Company’s Annual Report filed on Form 10-K for the year ended December 31, 2004.
      The unaudited condensed consolidated financial statements included herein reflect all adjustments (consisting of normal, recurring adjustments) which are, in the opinion of management, necessary to state fairly the results for the interim periods presented. The results of operations for the interim periods presented are not necessarily indicative of the operating results to be expected for any subsequent interim period or for the fiscal year.
      The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
      For purposes of comparability, certain prior period amounts have been reclassified to conform with the current year presentation. Such reclassifications have no impact on previously reported net income.
2.SHARES USED IN COMPUTING NET INCOME PER SHARE
      The following table sets forth the computation of basic and diluted net income per share for the periods indicated:
                   
  Three Months Ended Six Months Ended
  June 30, June 30,
     
  2004 2005 2004 2005
         
  (In thousands)
Numerator
                
Net income available to common stockholders
 $28,016  $34,383  $60,357  $71,565 
             
Denominator
                
 
Weighted average shares, basic
  80,711   82,750   80,491   82,540 
 
Weighted average effect of dilutive securities:
                
  
Net effect of dilutive stock options and unvested restricted stock
  3,543   2,888   3,102   3,137 
             
 
Denominator for diluted calculation
  84,254   85,638   83,593   85,677 
             
Basic
                
Net income per share
 $0.35  $0.42  $0.75  $0.87 
             
Diluted
                
Net income per share
 $0.33  $0.40  $0.72  $0.84 
             

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
3.ACQUISITIONS
      In May 2005, the Company acquired the stock of Atrana Solutions Inc., a provider of point-of-sale technology services. Total consideration paid was approximately $13.1 million, including $1.5 million which was placed in escrow for a period of twelve to eighteen months to satisfy potential indemnification claims. The results of operations for Atrana have been included since the date of acquisition and are reflected in our Transaction Services segment.
4.INTANGIBLE ASSETS AND GOODWILL
      Intangible assets consist of the following:
                 
  June 30, 2005  
     
  Gross Accumulated    
  Assets Amortization Net Amortization Life and Method
         
  (In thousands)  
Premium on purchased credit card portfolios
 $41,201  $(13,008) $28,193   5-10 years — straight line 
Tradename
  11,200      11,200   Indefinite life 
Customer contracts and lists
  221,423   (59,409)  162,014   2-20 years — straight line 
Noncompete agreements
  1,500   (1,351)  149   1-5 years — straight line 
Collector database
  57,127   (38,728)  18,399   15% — declining balance 
             
Total intangible assets
 $332,451  $(112,496) $219,955     
             
                 
  December 31, 2004  
     
  Gross Accumulated    
  Assets Amortization Net Amortization Life and Method
         
  (In thousands)  
Premium on purchased credit card portfolios
 $43,137  $(12,299) $30,838   5-10 years — straight line 
Tradename
  11,200      11,200   Indefinite life 
Customer contracts and lists
  216,277   (45,236)  171,041   2-20 years — straight line 
Noncompete agreements
  1,500   (1,202)  298   1-5 years — straight line 
Collector database
  58,233   (37,831)  20,402   15% — declining balance 
             
Total intangible assets
 $330,347  $(96,568) $233,779     
             
Goodwill
      The changes in the carrying amount of goodwill for the six months ended June 30, 2005 are as follows:
                  
  Transaction Credit Marketing  
  Services Services Services Total
         
  (In thousands)
Beginning balance
 $303,874  $  $405,272  $709,146 
 
Goodwill acquired during period
  7,106         7,106 
 
Effects of foreign currency translation
  (192)     (3,683)  (3,875)
 
Other, primarily final purchase price adjustments(1)
  6,363      (1,195)  5,168 
             
Ending balance
 $317,151  $  $400,394  $717,545 
             
 
(1) Represents recognition of a deferred payment, certain earn-out provisions, and other initial purchase price adjustments associated with the Company’s acquisitions.

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
5.DEBT
      Debt consists of the following:
         
  December 31, June 30,
  2004 2005
     
  (In thousands)
Certificates of deposit
 $94,700  $2,300 
Credit facilities
  324,629   264,506 
Other
  18,194   17,206 
       
   437,523   284,012 
Less: current portion
  (230,662)  (143,263)
       
Long term portion
 $206,861  $140,749 
       
      As of June 30, 2005, the certificates of deposit had effective annual fixed rates ranging from 2.6% to 3.2%, and the credit facilities had a weighted average interest rate of 3.8%.
      On April 7, 2005, the Company entered into amendments to its three credit facilities. The amendment to the 3-year credit facility extended the maturity date from April 10, 2006 to April 3, 2008. The amendment to the 364-day credit facility extended the maturity date from April 7, 2005 to April 6, 2006. The amendment to the Canadian credit facility extended the maturity date from April 10, 2006 to April 3, 2008 and reduced the aggregate amount of the commitments permitted thereunder by $15.0 million from $50.0 million to $35.0 million. The range of margins on the interest rate on eurodollar loans for each of the three facilities and the commitment fee percentages, both of which are based upon the ratio of total debt under the credit facilities to consolidated operating EBITDA, as each term is defined in the credit facilities, was revised from 1.0%-1.5% to 0.5%-1.0% and from 0.1%-0.3% to 0.1%-0.15%, respectively. Except as set forth above, the remaining terms of each credit facility remain unchanged.
6.DEFERRED REVENUE
      A reconciliation of deferred revenue for the AIR MILES®Reward Program is as follows (in thousands):
      
Deferred Revenue — Service
    
 
Beginning balance December 31, 2004
 $158,026 
 
Cash proceeds
  49,236 
 
Revenue recognized
  (41,282)
 
Effects of foreign currency translation
  (2,935)
    
 
Ending balance June 30, 2005
 $163,045 
    
Deferred Revenue — Redemption
    
 
Beginning balance December 31, 2004
 $389,097 
 
Cash proceeds
  88,567 
 
Revenue recognized
  (79,472)
 
Effects of foreign currency translation
  (7,015)
    
 
Ending balance June 30, 2005
 $391,177 
    

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
7.INCOME TAXES
      For the three and six months ended June 30, 2005, the Company has utilized an effective tax rate of 37.5% to calculate its provision for income taxes. In accordance with Accounting Principles Board (“APB”) Opinion No. 28, Interim Financial Reporting, this effective tax rate is the Company’s expected annual effective tax rate for calendar year 2005 based on all known variables.
8.COMPREHENSIVE INCOME
      The components of comprehensive income, net of tax effect, are as follows:
                 
  Three Months Ended Six Months Ended
  June 30, June 30,
     
  2004 2005 2004 2005
         
  (In thousands)
Net income
 $28,016  $34,383  $60,357  $71,565 
Reclassifications into earnings
  193      482    
Unrealized (loss) gain on securities available-for-sale
  (2,886)  1,345   (2,006)  1,112 
Foreign currency translation adjustments(1)
  1,121   (424)  2,257   (551)
             
Total comprehensive income
 $26,444  $35,304  $61,090  $72,126 
             
 
(1) Primarily related to the impact of changes in the Canadian currency exchange rate.
9.SEGMENT INFORMATION
      Consistent with prior periods, the Company classifies its businesses into three segments: Transaction Services, Credit Services and Marketing Services.
                     
  Transaction Credit Marketing Other/  
  Services Services Services Elimination Total
           
  (In thousands)
Three months ended June 30, 2004
                    
Revenues
 $170,555  $121,324  $84,155  $(76,325) $299,709 
Adjusted EBITDA(1)
  27,572   26,750   13,898      68,220 
Depreciation and amortization
  15,411   2,045   4,524      21,980 
Operating income
  12,161   24,705   9,374      46,240 
Fair value loss on interest rate derivative
     299         299 
Interest expense, net
           971   971 
Income before income taxes
  12,161   24,406   9,374   (971)  44,970 
Three months ended June 30, 2005
                    
Revenues
 $168,560  $130,763  $145,742  $(74,497) $370,568 
Adjusted EBITDA(1)
  22,175   34,605   26,424      83,204 
Depreciation and amortization
  13,573   1,877   8,532      23,982 
Stock compensation expense
  625   625   625      1,875 
Operating income
  7,977   32,103   17,267      57,347 
Interest expense, net
           2,353   2,353 
Income before income taxes
  7,977   32,103   17,267   (2,353)  54,994 

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
9.SEGMENT INFORMATION — (Continued)
                     
  Transaction Credit Marketing Other/  
  Services Services Services Elimination Total
           
  (In thousands)
Six months ended June 30, 2004
                    
Revenues
 $342,098  $263,233  $164,456  $(158,056) $611,731 
Adjusted EBITDA(1)
  51,453   66,461   28,768      146,682 
Depreciation and amortization
  32,099   3,999   9,195      45,293 
Operating income
  19,354   62,462   19,573      101,389 
Fair value loss on interest rate derivative
     808         808 
Interest expense, net
           3,700   3,700 
Income before income taxes
  19,354   61,654   19,573   (3,700)  96,881 
Six months ended June 30, 2005
                    
Revenues
 $336,304  $282,180  $283,098  $(155,139) $746,443 
Adjusted EBITDA(1)
  42,291   82,040   47,738      172,069 
Depreciation and amortization
  28,291   3,824   17,039      49,154 
Stock compensation expense
  1,107   1,106   1,106      3,319 
Operating income
  12,893   77,110   29,593      119,596 
Interest expense, net
           5,114   5,114 
Income before income taxes
  12,893   77,110   29,593   (5,114)  114,482 
 
(1) Adjusted EBITDA is a non-GAAP financial measure equal to net income, the most directly comparable GAAP financial measure, plus stock compensation expense, provision for income taxes, interest expense, net, fair value loss on interest rate derivative, other expenses, depreciation and amortization. Adjusted EBITDA is presented in accordance with Statement of Financial Accounting Standard (“SFAS”) No. 131 as it is the primary performance metric by which senior management is evaluated.
10.STOCK COMPENSATION AND UNEARNED COMPENSATION
      At June 30, 2005, the Company had two stock-based employee compensation plans. The Company accounts for those plans under the recognition and measurement principles of APB Opinion No. 25, “Accounting for Stock Issued to Employees”, and related Interpretations. No stock-based employee compensation cost is reflected in net income for stock options, as all options granted under those plans had an exercise price equal to the market value of the underlying common stock on the date of grant. The following table illustrates the effect on net income and earnings per share if the Company had applied the fair value recognition provisions of SFAS No. 123, “Accounting for Stock-Based Compensation”, to stock-based employee compensation.
      In the first quarter of 2005, the Company changed the valuation model used for estimating the fair value of options granted from a Black-Scholes option pricing model to a Binomial lattice pricing model. This change was made in order to provide a better estimate of fair value. The Binomial model can incorporate a range of possible outcomes over an option’s term and can be adjusted for changes in certain assumptions over time. The Black-Scholes model assumptions are more constant over time, which is not always consistent with an employee’s exercise behavior. In accordance with APB Opinion No. 20, “Accounting Changes,” this change was made for options granted to employees beginning in the first

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
10.STOCK COMPENSATION AND UNEARNED COMPENSATION — (Continued)
quarter of 2005. Options to purchase a total of 0.1 million shares of common stock were granted in the second quarter of 2005 at a weighted average fair value of $15.01 per share. The Black-Scholes model would have produced a pro forma stock compensation expense that was approximately 14% lower than that derived from the Binomial model. As a result of this change, the after-tax increase in pro forma stock-based employee compensation expense for the six months ended June 30, 2005 was approximately $0.3 million.
                 
  Three Months Ended Six Months Ended
  June 30, June 30,
     
  2004 2005 2004 2005
         
  (In thousands, except per share amounts)
Net income, as reported
 $28,016  $34,383  $60,357  $71,565 
Add: Stock-based employee compensation expense included in reported net income, net of related tax effects
     1,172      2,074 
Deduct: Total stock-based employee compensation expense determined under fair value based method for all stock option awards, net of related tax effects
  (2,190)  (4,763)  (4,063)  (8,688)
             
Net income, pro forma
 $25,826  $30,792  $56,294  $64,951 
             
Net income per share:
                
Basic — as reported
 $0.35  $0.42  $0.75  $0.87 
Basic — pro forma
 $0.32  $0.37  $0.70  $0.79 
Diluted — as reported
 $0.33  $0.40  $0.72  $0.84 
Diluted — pro forma
 $0.31  $0.36  $0.67  $0.76 
      During the six months ended June 30, 2005, 125,872 shares of performance based restricted stock were granted under the 2003 Long Term Incentive Plan (“2003 LTIP”). The restrictions on the shares subject to these grants do not lapse unless specified performance measures tied to either cash earnings per share or total shareholder return are met. If these performance targets are met, the restrictions on some of these shares lapse at the end of a three-year period. However, the Company’s Board of Directors may accelerate the lapsing of such restrictions if certain annual cash earnings per share performance targets are met. As the performance targets have not been met, compensation has not been earned. The Company has recorded $5.1 million associated with the award as unearned compensation in the stockholders’ equity section of the accompanying balance sheet.
      Additionally, during the six months ended June 30, 2005, the Company awarded 269,438 shares of time-based restricted stock with vesting periods of two to three years. The Company recorded $11.1 million (the aggregate value of the common stock based on the market price at the date of the award) as unearned compensation in the stockholders’ equity section of the accompanying balance sheet. The Company recorded $1.9 million and $3.3 million of amortization expense for the three and six months ended June 30, 2005, respectively, related to shares of time-based restricted stock outstanding.
      On June 7, 2005, at the annual meeting of stockholders, the stockholders approved and adopted the Company’s 2005 Long Term Incentive Plan, effective July 1, 2005. The plan reserves 4,750,000 shares of common stock for grants of incentive stock options, nonqualified stock options, restricted stock awards, restricted stock units and performance shares to officers, employees, non-employee directors or consultants performing services for the Company or its affiliates.

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ALLIANCE DATA SYSTEMS CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED
FINANCIAL STATEMENTS — (Continued)
11.STOCKHOLDERS’ EQUITY
      On June 8, 2005, the Company’s Board of Directors authorized a repurchase program to acquire up to an aggregate of $80.0 million of its outstanding common stock through June 2006. As of June 30, 2005, the Company has repurchased 456,700 shares of its common stock for approximately $17.1 million under this program.
12.EMPLOYEE BENEFIT PLANS
      On June 7, 2005, at the annual meeting of stockholders, the stockholders approved and adopted the Amended and Restated Employee Stock Purchase Plan (the “ESPP”), effective on July 1, 2005. No employee may purchase more than $25,000 in stock under the ESPP in any calendar year, and no employee may purchase stock under the ESPP if such purchase would cause the employee to own more than 5% of the voting power or value of the Company’s common stock. The ESPP provides for three month offering periods, commencing on the first trading day of each calendar quarter and ending on the last trading day of each calendar quarter. The purchase price of the common stock upon exercise shall be 85% of the fair market value of shares on the applicable purchase date as determined by averaging the high and low trading prices of the last trading day of each quarter. An employee may elect to pay the purchase price of such common stock through payroll deductions. The maximum number of shares that were reserved for issuance under the ESPP is 1,500,000 shares, and subject to adjustment as provided in the ESPP. Employees are required to hold any stock purchased through the ESPP for 180 days prior to any sale or withdrawal of shares.
      On June 7, 2005, the stockholders, at the annual meeting of stockholders, approved the Executive Annual Incentive Plan (the “Executive Incentive Plan”). Under the plan, the Company may grant to each eligible employee, including executive officers and other key employees, incentive awards to receive cash upon the achievement of pre-established performance goals. No participant may be granted performance awards in excess of $5.0 million in a calendar year.

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Item 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
      The following discussion should be read in conjunction with the unaudited condensed consolidated financial statements and related notes thereto presented in this quarterly report and the notes thereto included in our Annual Report filed on Form 10-K for the year ended December 31, 2004.
Year to Date in Review Highlights
      Our year to date 2005 results included significant new agreements:
 • In February 2005, we signed a multi-year renewal to provide private label credit card services to Pacific Sunwear of California, Inc., a leading specialty retailer of everyday casual apparel, accessories and footwear.
 
 • In March 2005, we entered into an agreement to provide marketing services to TruGreen ChemLawn, a leading provider of lawn care services.
 
 • In March 2005, we signed a long-term agreement to provide private label credit card services for Z Gallerie, a leading retailer specializing in high-quality, distinctive furnishings and decorative accessories for the home.
 
 • In April 2005, we signed a long-term agreement to provide a fully integrated private label credit card and co-brand bankcard solution for Hanover Direct, a leading catalog and Web retailer of home furnishings and accessories and men’s and women’s apparel.
 
 • In April 2005, we signed an agreement to provide project management and systems integration services to Cobb Energy, one of the largest co-op electric utilities in the United States.
 
 • In April 2005, we signed an agreement with Blair Corporation to purchase Blair’s private label credit portfolio and a 10-year agreement with Blair to provide a fully integrated private label credit program. Blair, through its Blair and Irvine Park brands, sells quality men’s and women’s business and casual fashion attire and home accessories.
 
 • In May 2005, we signed a long-term agreement to provide private label credit card services for Crescent Jewelers, which operates 122 stores in California, Arizona and Nevada, and sells quality fine jewelry, including unique and exclusive jewelry collections targeted to mid-and upper-end consumers.
 
 • In May 2005, we acquired Atrana Solutions Inc., a leading provider of point-of-sale technology solutions that will give us additional capabilities, product offerings and client relationships.
 
 • In May 2005, Epsilon Data Management, Inc., one of the Company’s wholly-owned subsidiaries, signed a five-year extension with Hilton HHonors Worldwide, one of the Company’s top 15 clients, to provide integrated relationship management services, including database hosting and development, for the Hilton HHonors® Guest Rewards Program.
 
 • In June 2005, Epsilon Data Management, Inc., one of the Company’s wholly-owned subsidiaries, completed the build of a comprehensive database system for Pfizer Inc. to manage and host Pfizer’s database solution geared toward enhancing Pfizer’s overall consumer outreach efforts.
Critical Accounting Policies and Estimates
      There have been no material changes to our critical accounting policies and estimates from the information provided in Item 7. “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in our Annual Report on Form 10-K for the year ended December 31, 2004.

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Use of Non-GAAP Financial Measures
      Adjusted EBITDA is a non-GAAP financial measure equal to net income, the most directly comparable GAAP financial measure, plus stock compensation expense, provision for income taxes, interest expense, net, fair value loss on interest rate derivative, depreciation and other amortization and amortization of purchased intangibles. Operating EBITDA is a non-GAAP financial measure equal to adjusted EBITDA plus the change in deferred revenue less the change in redemption settlement assets. We have presented operating EBITDA because we use the financial measure as part of our monitoring of compliance with the financial covenants in our credit facilities. For the six months ended June 30, 2005, senior debt-to-operating EBITDA was 0.7x compared to a maximum ratio of 2.0x and operating EBITDA to interest expense was 32.8x compared to a minimum ratio of 3.5x. As discussed in more detail in the liquidity section of the “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, our credit facilities together with cash flow from operations are the two main sources of funding for our acquisition strategy and for our future working capital needs and capital expenditures. As of June 30, 2005, we had borrowings of $264.5 million outstanding under these credit facilities and had approximately $175.5 million in unused borrowing capacity. We were in compliance with our covenants at June 30, 2005 and we expect to be in compliance with these covenants during the year ending December 31, 2005.

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      We use adjusted EBITDA as an integral part of our internal reporting to measure the performance of our reportable segments and to evaluate the performance of our senior management. Adjusted EBITDA is considered an important indicator of the operational strength of our businesses. Adjusted EBITDA eliminates the uneven effect across all business segments of considerable amounts of non-cash depreciation of tangible assets and amortization of certain intangible assets that were recognized in business combinations. A limitation of this measure, however, is that it does not reflect the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in our businesses. Management evaluates the costs of such tangible and intangible assets, the impact of related impairments, as well as asset sales through other financial measures, such as capital expenditures, investment spending and return on capital. Adjusted EBITDA also eliminates the non-cash effect of stock compensation expense. Stock compensation expense is not included in the measurement of segment adjusted EBITDA provided to the chief operating decision maker for purposes of assessing segment performance and decision making with respect to resource allocations. Therefore, we believe that adjusted EBITDA provides useful information to our investors regarding our performance and overall results of operations. Adjusted EBITDA and operating EBITDA are not intended to be performance measures that should be regarded as an alternative to, or more meaningful than, either operating income or net income as an indicator of operating performance or to cash flows from operating activities as a measure of liquidity. In addition, adjusted EBITDA and operating EBITDA are not intended to represent funds available for dividends, reinvestment or other discretionary uses, and should not be considered in isolation or as a substitute for measures of performance prepared in accordance with GAAP. The adjusted EBITDA and operating EBITDA measures presented in this Quarterly Report on Form 10-Q may not be comparable to similarly titled measures presented by other companies, and may not be identical to corresponding measures used in our various agreements.
                  
  Three Months Ended Six Months Ended
  June 30, June 30,
     
  2004 2005 2004 2005
         
  (In thousands)
Net income
 $28,016  $34,383  $60,357  $71,565 
 
Stock compensation expense
     1,875      3,319 
 
Provision for income taxes
  16,954   20,611   36,524   42,917 
 
Interest expense, net
  971   2,353   3,700   5,114 
 
Fair value loss on interest rate derivative
  299      808    
 
Depreciation and other amortization
  15,234   13,881   31,789   29,211 
 
Amortization of purchased intangibles
  6,746   10,101   13,504   19,943 
             
Adjusted EBITDA
  68,220   83,204   146,682   172,069 
 
Change in deferred revenue
  (970)  4,387   (1,837)  7,099 
 
Less change in redemption settlement assets
  (7,155)  (4,748)  (1,342)  (4,436)
             
Operating EBITDA
 $74,405  $92,339  $146,187  $183,604 
             
 
Note: Change in deferred revenue is affected by fluctuations in foreign exchange rates. Change in redemption settlement assets is affected by transfers of cash.

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Results of Operations
Three months ended June 30, 2004 compared to the three months ended June 30, 2005
                   
  Three Months Ended  
  June 30, Change
     
  2004 2005 $ %
         
  (In thousands, except percentages)
Revenue:
                
 
Transaction Services
 $170,555  $168,560  $(1,995)  (1.2)%
 
Credit Services
  121,324   130,763   9,439   7.8 
 
Marketing Services
  84,155   145,742   61,587   73.2 
 
Other/ Eliminations
  (76,325)  (74,497)  1,828   (2.4)
             
  
Total
 $299,709  $370,568  $70,859   23.6%
             
Adjusted EBITDA:
                
 
Transaction Services
 $27,572  $22,175  $(5,397)  (19.6)%
 
Credit Services
  26,750   34,605   7,855   29.4 
 
Marketing Services
  13,898   26,424   12,526   90.1 
             
  
Total
 $68,220  $83,204  $14,984   22.0%
             
Stock compensation expense:
                
 
Transaction Services
 $  $625  $625    
 
Credit Services
     625   625    
 
Marketing Services
     625   625    
             
  
Total
 $  $1,875  $1,875    
             
Depreciation and amortization:
                
 
Transaction Services
 $15,411  $13,573  $(1,838)  (11.9)%
 
Credit Services
  2,045   1,877   (168)  (8.2)
 
Marketing Services
  4,524   8,532   4,008   88.6 
             
  
Total
 $21,980  $23,982  $2,002   9.1%
             
Operating income:
                
 
Transaction Services
 $12,161  $7,977  $(4,184)  (34.4)%
 
Credit Services
  24,705   32,103   7,398   29.9 
 
Marketing Services
  9,374   17,267   7,893   84.2 
             
  
Total
 $46,240  $57,347  $11,107   24.0%
             
Adjusted EBITDA margin(1):
                
 
Transaction Services
  16.2%  13.2%  (3.0)%    
 
Credit Services
  22.0   26.5   4.5     
 
Marketing Services
  16.5   18.1   1.6     
             
  
Total
  22.8%  22.5%  (0.3)%    
             
Segment operating data:
                
 
Statements generated
  47,547   47,239   (308)  (0.6)%
 
Credit Sales
 $1,548,427  $1,637,592  $89,165   5.8%
 
Average securitized portfolio
 $2,981,129  $3,081,212  $100,083   3.4%
 
AIR MILES reward miles issued
  690,179   816,186   126,007   18.3%
 
AIR MILES reward miles redeemed
  441,705   514,041   72,336   16.4%
 
(1) Adjusted EBITDA margin is adjusted EBITDA divided by revenue. Management uses adjusted EBITDA margin to analyze the operating performance of the segments and the impact revenue growth has on operating expenses.

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     Revenue. Total revenue increased $70.9 million, or 23.6%, to $370.6 million for the three months ended June 30, 2005 from $299.7 million for the comparable period in 2004. The increase was due to a 73.2% increase in Marketing Services revenue and a 7.8% increase in Credit Services revenue, partially offset by a 1.2% decrease in Transaction Services revenue as follows:
 • Transaction Services. Transaction Services revenue decreased $2.0 million, or 1.2%, primarily due to a decrease in the number of statements generated and the loss of a call center client that ceased operations in the fourth quarter of 2004 due to bankruptcy. Statements generated decreased by 0.6%. The decrease in the number of statements generated is primarily attributable to one private label client that experienced a significant reduction in private label credit sales, which resulted in a corresponding reduction in statements generated for private label clients.
 
 • Credit Services. Credit Services revenue increased $9.4 million, or 7.8%, primarily due to a 15.0% increase in securitization income, offset by a small decrease in merchant discount. Securitization income increased $12.1 million primarily as a result of an increase in the net yield from the securitization trusts in addition to a 3.4% increase in average securitized portfolio. The net yield increased principally as a result of a 150 basis point increase in excess spread. Excess spread, which represents interest and late fees collected from cardholders, other trust-related fees, fair value changes related to the interest-only strips and charge-offs, increased due to lower charge-offs and higher collected fees from cardholders.
 
 • Marketing Services. Marketing Services revenue increased $61.6 million, or 73.2%, primarily due to an increase in database marketing fees attributable to the acquisition of Epsilon Data Management, Inc., an increase in redemption revenue related to a 16.4% increase in the redemption of AIR MILES® reward miles and an increase in the amortization of deferred services revenue. Deferred revenue-redemption is impacted by both the number of AIR MILES reward miles issued and redeemed, as well as foreign currency movements. Changes in the exchange rate of the Canadian dollar accounted for approximately $8.1 million of the $61.6 million increase in our Marketing Services revenue, or 13.1%. Our deferred revenue balance increased 0.8% to $554.2 million at June 30, 2005 from $549.8 million at March 31, 2005 due to continued growth in the program, including an 18.3% increase in AIR MILES reward miles issued during the three months ended June 30, 2005 over the comparable period in 2004, partially offset by a decline in the end of period Canadian dollar exchange rate.
     Operating Expenses. Total operating expenses, excluding depreciation and amortization, increased $57.7 million, or 24.9%, to $289.2 million during the three months ended June 30, 2005 from $231.5 million during the comparable period in 2004. Total adjusted EBITDA margin decreased to 22.5% for the three months ended June 30, 2005 from 22.8% for the comparable period in 2004, due to a decreased margin for Transaction Services and a change in the mix of margin being contributed by the Marketing Services and Credit Services segments.
 • Transaction Services. Transaction Services operating expenses, excluding depreciation and amortization, increased $4.0 million, or 2.8%, to $147.0 million for the three months ended June 30, 2005 from $143.0 million for the comparable period in 2004, and adjusted EBITDA margin decreased to 13.2% for the three months ended June 30, 2005 from 16.2% during the comparable period in 2004. The decrease in adjusted EBITDA margin was primarily the result of an increase in expenses related to streamlining efforts in utility services, that were completed during the second quarter of 2005, in addition to a decrease in revenue driven by a 0.6% decrease in the segment’s key driver, statements generated.
 
 • Credit Services. Credit Services operating expenses, excluding depreciation and amortization, increased $2.2 million, or 2.3%, to $96.8 million for the three months ended June 30, 2005 from $94.6 million for the comparable period in 2004, and adjusted EBITDA margin increased to 26.5% for the three months ended June 30, 2005 from 22.0% for the comparable period in 2004. The increased adjusted EBITDA margin is the result of favorable revenue trends from an increase in average securitized portfolio and lower net charge-offs as well as leveraging existing infrastructure.

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 • Marketing Services. Marketing Services operating expenses, excluding depreciation and amortization, increased $49.6 million, or 70.6%, to $119.9 million for the three months ended June 30, 2005 from $70.3 million for the comparable period in 2004, and adjusted EBITDA margin increased to 18.1% for the three months ended June 30, 2005 from 16.5% for the comparable period in 2004. Adjusted EBITDA margin increased due to strong operating results of the AIR MILES reward program and our Epsilon business unit.
 
 • Depreciation and Amortization. Depreciation and amortization increased $2.0 million, or 9.1%, to $24.0 million for the three months ended June 30, 2005 from $22.0 million for the comparable period in 2004 due to a $3.4 million increase in the amortization of purchased intangibles, offset by a decrease in depreciation and other amortization of $1.4 million.
     Operating Income. Operating income increased $11.1 million, or 24.0%, to $57.3 million for the three months ended June 30, 2005 from $46.2 million during the comparable period in 2004, due to the revenue and expense factors discussed above.
     Interest Expense. Interest expense increased $1.4 million, or 140.0%, to $2.4 million for the three months ended June 30, 2005 from $1.0 million for the comparable period in 2004, due to higher average balances under our credit facilities related to the acquisition of Epsilon.
     Taxes. Income tax expense increased $3.6 million to $20.6 million for the three months ended June 30, 2005 from $17.0 million in 2004 due to an increase in income before income taxes. Our effective tax rate of 37.5% in 2005 improved from the 37.7% effective tax rate in 2004.

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Six months ended June 30, 2004 compared to the six months ended June 30, 2005
                   
  Six Months Ended  
  June 30, Change
     
  2004 2005 $ %
         
  (In thousands, except percentages)
Revenue:
                
 
Transaction Services
 $342,098  $336,304  $(5,794)  (1.7)%
 
Credit Services
  263,233   282,180   18,947   7.2 
 
Marketing Services
  164,456   283,098   118,642   72.1 
 
Other/ Eliminations
  (158,056)  (155,139)  2,917   (1.8)
             
  
Total
 $611,731  $746,443  $134,712   22.0%
             
Adjusted EBITDA:
                
 
Transaction Services
 $51,453  $42,291  $(9,162)  (17.8)%
 
Credit Services
  66,461   82,040   15,579   23.4 
 
Marketing Services
  28,768   47,738   18,970   65.9 
             
  
Total
 $146,682  $172,069  $25,387   17.3%
             
Stock compensation expense:
                
 
Transaction Services
 $  $1,107  $1,107   %
 
Credit Services
     1,106   1,106    
 
Marketing Services
     1,106   1,106    
             
  
Total
 $  $3,319  $3,319   %
             
Depreciation and amortization:
                
 
Transaction Services
 $32,099  $28,291  $(3,808)  (11.9)%
 
Credit Services
  3,999   3,824   (175)  (4.4)
 
Marketing Services
  9,195   17,039   7,844   85.3 
             
  
Total
 $45,293  $49,154  $3,861   8.5%
             
Operating income:
                
 
Transaction Services
 $19,354  $12,893  $(6,461)  (33.4)%
 
Credit Services
  62,462   77,110   14,648   23.5 
 
Marketing Services
  19,573   29,593   10,020   51.2 
             
  
Total
 $101,389  $119,596  $18,207   18.0%
             
Adjusted EBITDA margin(1):
                
 
Transaction Services
  15.0%  12.6%  (2.4)%    
 
Credit Services
  25.2   29.1   3.9     
 
Marketing Services
  17.5   16.9   (0.6)    
             
  
Total
  24.0%  23.1%  (0.9)%    
             
Segment operating data:
                
 
Statements generated
  95,536   94,316   (1,220)  (1.3)%
 
Credit Sales
 $2,859,331   2,976,814  $117,483   4.1%
 
Average securitized portfolio
 $3,004,585  $3,137,658  $133,073   4.4%
 
AIR MILES reward miles issued
  1,310,929   1,526,948   216,019   16.5%
 
AIR MILES reward miles redeemed
  848,897   973,688   124,791   14.7%
 
(1) Adjusted EBITDA margin is adjusted EBITDA divided by revenue. Management uses adjusted EBITDA margin to analyze the operating performance of the segments and the impact revenue growth has on operating expenses.

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     Revenue. Total revenue increased $134.7 million, or 22.0%, to $746.4 million for the six months ended June 30, 2005 from $611.7 million for the comparable period in 2004. The increase was due to a 72.1% increase in Marketing Services revenue and a 7.2% increase in Credit Services revenue, partially offset by a 1.7% decrease in Transaction Services revenue as follows:
 • Transaction Services. Transaction Services revenue decreased $5.8 million, or 1.7%, primarily due to a decrease in the number of statements generated and the loss of a client that ceased operations in the fourth quarter of 2004 due to bankruptcy. Statements generated decreased by 1.3%. The decrease in the number of statements generated is primarily attributable to one private label client that experienced a significant reduction in private label credit sales, which resulted in a corresponding reduction in statements generated for private label clients.
 
 • Credit Services. Credit Services revenue increased $18.9 million, or 7.2%, primarily due to an 11.1% increase in securitization income, offset by a small decrease in merchant discount. Securitization income increased $20.8 million primarily as a result of an increase in the net yield from the securitization trusts in addition to a 4.4% increase in our average securitized portfolio. The net yield increased principally as a result of a 130 basis point increase in excess spread. Excess spread, which represents interest and late fees collected from cardholders, other trust-related fees, fair value changes related to the interest-only strips and charge-offs, increased due to lower charge-offs and higher collected fees from cardholders.
 
 • Marketing Services. Marketing Services revenue increased $118.6 million, or 72.1%, primarily due to an increase in database marketing fees attributable to the acquisition of Epsilon Data Management, Inc., an increase in redemption revenue related to a 14.7% increase in the redemption of AIR MILES reward miles and an increase in the amortization of deferred services revenue. Deferred revenue-redemption is impacted by both the number of AIR MILES reward miles issued and redeemed, as well as foreign currency movements. Changes in the exchange rate of the Canadian dollar accounted for approximately $13.9 million of the $118.6 million increase in our Marketing Services revenue, or 11.7%. Our deferred revenue balance increased 1.3% to $554.2 million at June 30, 2005 from $547.1 million at December 31, 2004 due to continued growth in the program, including a 16.5% increase in AIR MILES reward miles issued during the six months ended June 30, 2005 over the comparable period in 2004, partially offset by a decline in the end of period Canadian dollar exchange rate.
     Operating Expenses. Total operating expenses, excluding depreciation and amortization, increased $112.7 million, or 24.2%, to $577.7 million during the six months ended June 30, 2005 from $465.0 million during the comparable period in 2004. Total adjusted EBITDA margin decreased to 23.1% for the six months ended June 30, 2005 from 24.0% for the comparable period in 2004, due to decreased margins in Transaction Services and Marketing Services, partially offset by an increased margin for Credit Services.
 • Transaction Services. Transaction Services operating expenses, excluding depreciation and amortization, increased $4.5 million, or 1.5%, to $295.1 million for the six months ended June 30, 2005 from $290.6 million for the comparable period in 2004, and adjusted EBITDA margin decreased to 12.6% for the six months ended June 30, 2005 from 15.0% during the comparable period in 2004. The decrease in adjusted EBITDA margin was primarily the result of a decrease in revenue driven by a 1.3% decrease in the segment’s key driver, statements generated, in addition to expenses related to streamlining efforts in utility services during the first half of 2005.
 
 • Credit Services. Credit Services operating expenses, excluding depreciation and amortization, increased $4.4 million, or 2.2%, to $201.2 million for the six months ended June 30, 2005 from $196.8 million for the comparable period in 2004, and adjusted EBITDA margin increased to 29.1% for the six months ended June 30, 2005 from 25.2% for the same period in 2004. The increased adjusted EBITDA margin is the result of favorable revenue trends from an increase in our average securitized portfolio and lower net charge-offs as well as leveraging existing infrastructure.

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 • Marketing Services. Marketing Services operating expenses, excluding depreciation and amortization, increased $100.8 million, or 74.3%, to $236.5 million for the six months ended June 30, 2005 from $135.7 million for the comparable period in 2004, and adjusted EBITDA margin decreased to 16.9% for the six months ended June 30, 2005 from 17.5% for the comparable period in 2004. The decrease in adjusted EBITDA margin is the result of overhead expense and an increase in marketing expenses as a result of a change in timing compared to the prior year, offset by strong operating results of the AIR MILES reward program and our Epsilon business unit.
 
 • Depreciation and Amortization. Depreciation and amortization increased $3.9 million, or 8.5%, to $49.2 million for the six months ended June 30, 2005 from $45.3 million for the comparable period in 2004 due to a $6.5 million increase in the amortization of purchased intangibles, offset by a decrease in depreciation and other amortization of $2.6 million.
     Operating Income. Operating income increased $18.2 million, or 18.0%, to $119.6 million for the six months ended June 30, 2005 from $101.4 million during the comparable period in 2004, due to the revenue and expense factors discussed above.
     Interest Expense. Interest expense increased $1.4 million, or 37.8%, to $5.1 million for the six months ended June 30, 2005 from $3.7 million for the comparable period in 2004, due to higher average balances under our credit facilities related to the acquisition of Epsilon.
     Taxes. Income tax expense increased $6.4 million to $42.9 million for the six months ended June 30, 2005 from $36.5 million in 2004 due to an increase in income before income taxes. Our effective tax rate of 37.5% in 2005 improved from the 37.7% effective tax rate in 2004.
Asset Quality
      Our delinquency and net charge-off rates reflect, among other factors, the credit risk of our private label credit card receivables, the average age of our various private label credit card account portfolios, the success of our collection and recovery efforts, and general economic conditions. The average age of our private label credit card portfolio affects the stability of delinquency and loss rates of the portfolio. We continue to focus our resources on refining our credit underwriting standards for new accounts and on collections and post charge-off recovery efforts to minimize net losses. An older private label credit card portfolio generally drives a more stable performance in the portfolio. The average age of our portfolio is consistent with our historical trends as shown at June 30, 2005 with 57.1% of securitized accounts with balances and 61.6% of securitized receivables being greater than 24 months old.
     Delinquencies. A credit card account is contractually delinquent if we do not receive the minimum payment by the specified due date on the cardholder’s statement. It is our policy to continue to accrue interest and fee income on all credit card accounts, except in limited circumstances, until the account balance and all related interest and other fees are charged off or paid beyond 90 days delinquent. When an account becomes delinquent, we print a message on the cardholder’s billing statement requesting payment. After an account becomes 30 days past due, a proprietary collection scoring algorithm automatically scores the risk of the account rolling to a more delinquent status. The collection system then recommends a collection strategy for the past due account based on the collection score and account balance and dictates the contact schedule and collections priority for the account. If we are unable to make a collection after exhausting all in-house efforts, we engage collection agencies and outside attorneys to continue those efforts.

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      The following tables reflect statistics for our securitization trusts as reported to the trustee for compliance reporting.
      The following table presents the delinquency trends of our securitized credit card portfolio:
                   
  December 31, % of June 30, % of
  2004 Total 2005 Total
         
  (Dollars in thousands)
Receivables outstanding
 $3,377,305   100.0% $3,125,072   100.0%
Receivables balances contractually delinquent:
                
 
31 to 60 days
  52,722   1.6   50,776   1.6 
 
61 to 90 days
  32,942   1.0   30,521   1.0 
 
91 or more days
  69,413   2.1   56,318   1.8 
             
  
Total
 $155,077   4.6% $137,615   4.4%
             
     Net Charge-Offs. Net charge-offs comprise the principal amount of losses from cardholders unwilling or unable to pay their account balances, as well as bankrupt and deceased cardholders, less current period recoveries. Net charge-offs exclude accrued finance charges and fees. The following table presents our net charge-offs for the periods indicated on a securitized basis. Average credit card portfolio outstanding represents the average balance of the securitized receivables at the beginning of each month in the period indicated.
                 
  Three Months Ended Six Months Ended
  June 30, June 30,
     
  2004 2005 2004 2005
         
    (Dollars in thousands)  
Average securitized portfolio
 $2,981,129  $3,081,212  $3,004,585  $3,137,658 
Net charge-offs
  54,635   49,559   106,047   96,725 
Net charge-offs as a percentage of average loans outstanding (annualized)
  7.3%  6.4%  7.1%  6.2%
Liquidity and Capital Resources
     Operating Activities. We have historically generated cash flow from operating activities, as detailed in the table below, although that amount may vary based on fluctuations in working capital and the timing of merchant settlement activity.
         
  Six Months Ended
  June 30,
   
  2004 2005
     
  (In thousands)
Cash provided by operating activities before changes in credit card portfolio activity and merchant settlement activity
 $108,224  $135,340 
Purchase of credit card receivables
  (34,417)   
Proceeds from sale of credit card receivable portfolios to securitization trusts
  105,538    
Net change in merchant settlement activity
  17,517   4,969 
       
Cash provided by operating activities
 $196,862  $140,309 
       
      We generated cash flow from operating activities before changes in credit card portfolio activity and merchant settlement activity of $135.3 million for the six months ended June 30, 2005 compared to $108.2 million for the comparable period in 2004. The increase in operating cash flows before changes in credit card portfolio activity and merchant settlement activity is related to improved operating results for the six months ended June 30, 2005, in addition to favorable working capital movements. Merchant settlement activity fluctuates significantly depending on the day in which the quarter ends. We utilize our cash flow from operations for ongoing business operations, acquisitions and capital expenditures.

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     Investing Activities. We had cash provided by investing activities of $29.8 million for the six months ended June 30, 2005 compared to $55.1 million for the comparable period in 2004. Significant components of investing activities are as follows:
 • Acquisitions. Cash outlays, net of cash received, for acquisitions for the six months ended June 30, 2005 was $15.3 million compared to $0.8 million for the comparable period in 2004. The outlay for acquisitions in 2005 relates to the purchase of Atrana Solutions Inc., a provider of point-of-sale technology services.
 
 • Securitizations and Receivables Funding. We generally fund all private label credit card receivables through a securitization program that provides us with both liquidity and lower borrowing costs. As of June 30, 2005, we had over $3.1 billion of securitized credit card receivables. Securitizations require credit enhancements in the form of cash, spread accounts and additional receivables. The credit enhancement is partially funded through the use of certificates of deposit issued through our subsidiary, World Financial Network National Bank. Cash flow from securitization activity was $73.0 million for the six months ended June 30, 2005 and $83.6 million for the comparable period in 2004. We intend to utilize our securitization program for the foreseeable future.
 
 • Capital Expenditures. Our capital expenditures for the six months ended June 30, 2005 were $28.6 million compared to $22.3 million for the comparable period in 2004. Such amounts are consistent with our normal level of capital expenditures. We have no expectation that this will change in the foreseeable future.
     Financing Activities. Net cash used in financing activities was $153.8 million for the six months ended June 30, 2005 compared to $164.5 million in the comparable period in 2004. Our financing activities during the six months ended June 30, 2005 relate primarily to borrowings and repayments under our revolving credit facilities and the repurchase of 456,700 shares of our common stock.
     Liquidity Sources. In addition to cash generated from operating activities, we have four main sources of liquidity: securitization program, certificates of deposit issued by World Financial Network National Bank, our credit facilities and issuances of equity securities. We believe that internally generated funds and existing sources of liquidity are sufficient to meet current and anticipated financing requirements during the next 12 months.
     Securitization Program and Off-Balance Sheet Transactions. Since January 1996, we have sold, sometimes through WFN Credit Company, LLC and WFN Funding Company II, LLC, substantially all of the credit card receivables owned by our credit card bank, World Financial Network National Bank, to World Financial Network Credit Card Master Trust, World Financial Network Credit Card Master Note Trust and World Financial Network Credit Card Master Trust III, which we refer to as the WFN Trusts, as part of our securitization program. This securitization program is the primary vehicle through which we finance our private label credit card receivables.
      As public notes approach maturity, the notes will enter a controlled accumulation period, which typically lasts three months. During the controlled accumulation period, we will either need to arrange an additional private conduit facility or use our own balance sheet to finance the controlled accumulation until such time as we can issue a new public series in the public markets.
      As of June 30, 2005 the WFN Trusts had over $3.1 billion of securitized credit card receivables. Securitizations require credit enhancements in the form of cash, spread deposits and additional receivables. The credit enhancement is principally based on the outstanding balances of the series issued by the WFN Trusts and by the performance of the private label credit cards in the securitization trust. During the period from November to January, the WFN Trusts are required to maintain a credit enhancement level of between 6% and 10% of securitized credit card receivables. Certain of the WFN Trusts are required to maintain a level of between 4% and 9% for the remainder of the year. Accordingly, at December 31, the WFN Trusts typically have their highest balance of credit enhancement assets. We intend to utilize our securitization program for the foreseeable future.

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      If World Financial Network National Bank were not able to regularly securitize the receivables it originates, our ability to grow or even maintain our credit services business would be materially impaired as we would be severely limited in our financing ability. World Financial Network National Bank’s ability to effect securitization transactions is impacted by the following factors, some of which are beyond our control:
 • conditions in the securities markets in general and the asset backed securitization market in particular; and
 
 • conformity in the quality of credit card receivables to rating agency requirements and changes in those requirements; and
 
 • our ability to fund required over collateralizations or credit enhancements, which we routinely utilize in order to achieve better credit ratings to lower our borrowing costs.
      We believe that the conditions to securitize private label credit card receivables are favorable for us. We plan to continue using our securitization program as our primary financing vehicle.
      Once World Financial Network National Bank securitizes receivables, the agreement governing the transaction contains covenants that address the receivables’ performance and the continued solvency of the retailer where the underlying sales were generated. In the event one of those or other similar covenants is breached, an early amortization event could be declared, in which case the trustee for the securitization trust would retain World Financial Network National Bank’s interest in the related receivables, along with the excess spread that would normally be paid to World Financial Network National Bank, until such time as the securitization investors are fully repaid. The occurrence of an early amortization event would significantly limit, or even negate, our ability to securitize additional receivables. There have been no early amortization events as of June 30, 2005.
     Certificates of Deposit. We utilize certificates of deposit to finance the operating activities of our credit card bank subsidiary, World Financial Network National Bank, and to fund securitization enhancement requirements. World Financial Network National Bank issues certificates of deposit in denominations of $100,000 in various maturities ranging between three months and two years and with effective annual fixed rates ranging from 2.6% to 3.2 %. As of June 30, 2005, we had $2.3 million of certificates of deposit outstanding. Certificate of deposit borrowings are subject to regulatory capital requirements.
     Credit Facilities. On April 7, 2005, we entered into amendments to our three credit facilities. The amendment to the 3-year credit facility extended the maturity date from April 10, 2006 to April 3, 2008. The amendment to the 364-day credit facility extended the maturity date from April 7, 2005 to April 6, 2006. The amendment to the Canadian credit facility extended the maturity date from April 10, 2006 to April 3, 2008 and reduced the aggregate amount of the commitments permitted thereunder by $15.0 million from $50.0 million to $35.0 million. The range of margins on the interest rate on eurodollar loans for each of the three facilities and the commitment fee percentages, both of which are based upon the ratio of total debt under the credit facilities to consolidated Operating EBITDA, as each term is defined in the credit facilities, was revised from 1.0%-1.5% to 0.5%-1.0% and from 0.1%-0.3% to 0.1%-0.15%, respectively. Except as set forth above, the remaining terms of each credit facility remain unchanged.
      Advances under the credit facilities are in the form of either base rate loans or eurodollar loans. The interest rate on base rate loans fluctuates based upon the higher of (1) the interest rate announced by the administrative agent as its “prime rate” and (2) the Federal funds rate plus 0.5%, in each case with no additional margin. The interest rate on eurodollar loans fluctuates based upon the rate at which eurodollar deposits in the London interbank market are quoted plus a margin of 0.5% to 1.0% based upon the ratio of total debt under the credit facilities to consolidated Operating EBITDA, as each term is defined in the credit facilities. The credit facilities are secured by pledges of stock of certain of our subsidiaries and pledges of certain intercompany promissory notes.

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      At June 30, 2005, we had borrowings of $264.5 million outstanding under these credit facilities (with a weighted average interest rate of 3.8%), we issued no letters of credit, and we had available unused borrowing capacity of approximately $175.5 million. The credit facilities limit our aggregate outstanding letters of credit to $50.0 million. We can obtain an increase in the total commitment under the credit facilities of up to $45.0 million if we are not in default under the credit facilities, one or more lenders agrees to increase its commitment and the administrative agent consents.
      We utilize our credit facilities and cash flows from operations to support our acquisition strategy and to fund working capital and capital expenditures.
Recent Accounting Pronouncements
      In December 2004, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standard (“SFAS”) No. 123 (revised 2004), “Share-Based Payment”, which replaces SFAS No. 123 “Accounting for Stock-Based Compensation” and supersedes Accounting Principles Board (“APB”) Opinion No. 25. SFAS No. 123(R) requires all share-based payments to employees, including grants of employee stock options, to be recognized in the financial statements based on their fair values. In addition, SFAS No. 123(R) will cause unrecognized expense (based on the fair values determined for the pro forma footnote disclosure, adjusted for estimated forfeitures) related to options vesting after the date of initial adoption to be recognized as a charge to results of operations over the remaining vesting period. Under SFAS No. 123(R), we must determine the appropriate fair value model to be used for valuing share-based payments, the amortization method for compensation cost and the transition method to be used at the date of adoption. The transition alternatives include the modified prospective or the modified retrospective adoption methods. Under the modified retrospective method, prior periods may be restated either as of the beginning of the year of adoption or for all periods presented. The modified prospective method requires that compensation expense be recorded for all unvested stock options and share awards at the beginning of the first quarter of adoption of SFAS No. 123(R), while the modified retrospective methods would record compensation expense for all unvested stock options and share awards beginning with the first period restated.
      In March 2005, the SEC released SAB 107, “Share-Based Payment”, which expresses views of the SEC Staff about the application of SFAS No. 123(R). SFAS No. 123(R) was to be effective for interim or annual reporting periods beginning on or after June 15, 2005, but in April 2005 the SEC issued a rule that SFAS No. 123(R) will be effective for annual reporting periods beginning on or after June 15, 2005. We are evaluating the requirements of SFAS No. 123(R) and we expect that the adoption of SFAS No. 123(R) will have a material impact on our statements of income and earnings per share. We have not determined the method of adoption.
      In May 2005, the FASB issued SFAS No. 154, “Accounting Changes and Error Corrections — a replacement of APB Opinion No. 20 and FASB Statement No. 3”. Opinion 20 previously required that most voluntary changes in accounting principle be recognized by including in net income of the period of the change the cumulative effect of changing to the new accounting principle. SFAS No. 154 requires retrospective application to prior periods’ financial statements of changes in accounting principle, unless it is impracticable to determine either the period-specific effects or the cumulative effect of the change. SFAS No. 154 is effective for accounting changes and corrections of errors made in fiscal years beginning after December 15, 2005. The Company does not expect the adoption of SFAS No. 154 to have an impact on the consolidated financial statements.
Item 3.Quantitative and Qualitative Disclosures About Market Risk
Market Risk
      There has been no material change from our Annual Report on Form 10-K for the year ended December 31, 2004 related to our exposure to market risk from off-balance sheet risk, interest rate risk, credit risk, foreign currency exchange risk and redemption reward risk.

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Item 4.Controls and Procedures
Evaluation
      As of June 30, 2005, we carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Rule 13a-15 of the Securities Exchange Act of 1934. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that as of June 30, 2005, our disclosure controls and procedures are effective. Disclosure controls and procedures are controls and procedures designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and include controls and procedures designed to ensure that information we are required to disclose in such reports is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.
      Our evaluation of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Epsilon and Capstone Consulting Partners, Inc., entities we acquired during 2004, which are included in the 2004 consolidated financial statements, and that constituted $363.9 million of total assets as of December 31, 2004 and an immaterial amount of revenues and net income for the year then ended. We did not assess the effectiveness of internal control over financial reporting at Epsilon or Capstone because of the timing of the acquisitions, which were completed in October 2004 and November 2004, respectively. As part of our integration of Epsilon, we are in the process of converting their general ledger platform to the platform utilized by the majority of the Company.
      Additionally, our evaluation of and conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Atrana Solutions Inc., an entity we acquired in May 2005, which is included in the unaudited interim financial results for the six months ended June 30, 2005, and that constituted $15.4 million of total assets as of June 30, 2005 and an immaterial amount of revenues and net income for the period then ended. We did not assess the effectiveness of internal control over financial reporting at Atrana because of the timing of the acquisition, which was completed in May 2005.
      There have been no changes in our internal control over financial reporting that occurred during our last fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
FORWARD-LOOKING STATEMENTS
      This Form 10-Q and the documents incorporated by reference herein contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “predict,” “project” and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management’s beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in the “Risk Factors” section in our Annual Report on Form 10-K for the year ended December 31, 2004.
      If one or more of these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary materially from what we projected. Any forward-looking statements contained in this quarterly report reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We have no intention, and disclaim any obligation, to update or revise any forward-looking statements, whether as a result of new information, future results or otherwise.

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PART II
Item 1.Legal Proceedings.
      From time to time, we are involved in various claims and lawsuits arising in the ordinary course of our business that we believe will not have a material adverse affect on our business or financial condition, including claims and lawsuits alleging breaches of contractual obligations.
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.
      On June 8, 2005, our Board of Directors authorized a stock repurchase program to acquire up to an aggregate of $80.0 million of our outstanding common stock through June 2006. As of June 30, 2005, we have repurchased 456,700 shares of our common stock for approximately $17.1 million under this program.
      Additionally, the administrator of our 401(k) and Retirement Savings Plan purchased shares of our common stock for the benefit of the employees who participated in that portion of the plan during the second quarter of 2005.
      The following table presents information with respect to those purchases of our common stock made during the three months ended June 30, 2005:
                  
        Approximate Dollar Value of
  Total Number   Total Number of Shares Purchased as Shares That May yet be
  of Shares Average Price Part of Publicly Announced Purchased
Period Purchased Paid per Share Plans or Programs Under the Plans or Programs
         
        (In millions)
During 2005:
                
April
  5,717  $39.65     $ 
May
  9,157   36.67       
June
  465,959   37.57   456,700(1)  62.9(1)
             
 
Total
  480,833  $37.58   456,700  $62.9 
             
 
(1) On June 8, 2005, our Board of Directors authorized a stock repurchase program to acquire up to an aggregate of $80.0 million of our outstanding common stock through June 2006.
Item 3.Defaults Upon Senior Securities.
      None
Item 4.Submission of Matters to a Vote of Security Holders.
      On June 7, 2005, the Annual Meeting of Stockholders (“Annual Meeting”) was held at our corporate headquarters at 17655 Waterview Parkway, Dallas, Texas 75252. A total of 78,730,877 of our shares of common stock were present or represented by proxy at the Annual Meeting. This represented more than 95% of our shares outstanding. Four management proposals were voted upon at the Annual Meeting and each was approved. Each of Bruce K. Anderson, Roger H. Ballou and E. Linn Draper, Jr. was re-elected as a Class II director of the Company to serve until the 2008 annual meeting of stockholders and until his successor is duly elected and qualified, and each of the 2005 Long Term Incentive Plan (“2005 LTIP”), the Executive Annual Incentive Plan, and the Amended and Restated Employee Stock Purchase Plan (“ESPP”) was approved and adopted by the stockholders. Each of the 2005 LTIP and the ESPP were

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effective July 1, 2005, and the Executive Annual Incentive Plan was effective January 1, 2005. The results of the tabulation of the votes cast at the Annual Meeting are as follows:
         
  For (#) Withhold (#)
     
Proposal 1. Election of Directors:
        
Bruce K. Anderson
  78,242,553   488,324 
Roger H. Ballou
  75,864,074   2,866,803 
E. Linn Draper, Jr. 
  76,291,462   2,439,415 
                  
  For (#) Against (#) Abstain (#) No Vote (#)
         
Proposal 2. Approval of 2005
                
 
Long Term Incentive Plan
  52,656,676   22,870,112   21,602   3,182,487 
Proposal 3. Approval of
                
 
Executive Annual Incentive Plan
  69,165,940   6,356,809   25,641   3,182,487 
Proposal 4. Approval of
                
 Amended and Restated Employee Stock Purchase Plan  72,231,554   3,263,786   53,050   3,182,487 
Item 5.Other Information.
      (a) None
      (b) None

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Item 6.Exhibits.
      (a) Exhibits:
EXHIBIT INDEX
     
Exhibit  
No. Description
   
 3.1 Second Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit No. 3.1 to our Registration Statement on Form S-1 filed with the SEC on March 3, 2000, File No. 333-94623).
 
 3.2 Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit No. 3.2 to our Registration Statement on Form S-1 filed with the SEC on March 3, 2000, File No. 333-94623).
 3.3 First Amendment to the Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit No. 3.3 to our Registration Statement on Form S-1 filed with the SEC on May 4, 2001, File No. 333-94623).
 
 3.4 Second Amendment to the Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit No. 3.4 to our Annual Report on Form 10-K, filed with the SEC on April 1, 2002, File No. 001-15749).
 
 4  Specimen Certificate for shares of Common Stock of the Registrant (incorporated by reference to Exhibit No. 4 to our Quarterly Report on Form 10-Q filed with the SEC on August 8, 2003, File No. 001-15749).
 
 10.1 Third Amendment to the Second Amended and Restated Pooling and Servicing Agreement, dated as of March 30, 2005, among World Financial Network National Bank, WFN Credit Company, LLC and BNY Midwest Trust Company (incorporated by reference to Exhibit 4.1 to the Current Report on Form 8-K filed by World Financial Network Credit Card Master Trust and World Financial Network Credit Card Master Note Trust on April 4, 2005, File Nos. 333-60418-01 and 333-113669).
 
 10.2 Fourth Amendment to the Transfer and Servicing Agreement, dated as of March 30, 2005, among WFN Credit Company, LLC, World Financial Network National Bank and World Financial Network Credit Card Master Note Trust (incorporated by reference to Exhibit 4.2 to the Current Report on Form 8-K filed by World Financial Network Credit Card Master Trust and World Financial Network Credit Card Master Note Trust on April 4, 2005, File Nos. 333-60418-01 and 333-113669).
 
 *31.1 Certification of Chief Executive Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(a) promulgated under the Securities Exchange Act of 1934, as amended.
 
 *31.2 Certification of Chief Financial Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(a) promulgated under the Securities Exchange Act of 1934, as amended.
 
 *32.1 Certification of Chief Executive Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(b) promulgated under the Securities Exchange Act of 1934, as amended, and Section 1350 of Chapter 63 of Title 18 of the United States Code.
 
 *32.2 Certification of Chief Financial Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(b) promulgated under the Securities Exchange Act of 1934, as amended, and Section 1350 of Chapter 63 of Title 18 of the United States Code
 
Filed herewith

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SIGNATURES
      Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 ALLIANCE DATA SYSTEMS CORPORATION
 By: /s/ Edward J. Heffernan
 
 
 Edward J. Heffernan
 Executive Vice President and
 Chief Financial Officer
 (Principal Financial Officer)
Date: August 8, 2005
 By: /s/ Michael D. Kubic
 
 
 Michael D. Kubic
 Senior Vice President and Corporate Controller
 (Principal Accounting Officer)
Date: August 8, 2005

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EXHIBIT INDEX
     
Exhibit  
No. Description
   
 3.1 Second Amended and Restated Certificate of Incorporation of the Registrant (incorporated by reference to Exhibit No. 3.1 to our Registration Statement on Form S-1 filed with the SEC on March 3, 2000, File No. 333-94623).
 
 3.2 Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit No. 3.2 to our Registration Statement on Form S-1 filed with the SEC on March 3, 2000, File No. 333-94623).
 
 3.3 First Amendment to the Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit No. 3.3 to our Registration Statement on Form S-1 filed with the SEC on May 4, 2001, File No. 333-94623).
 
 3.4 Second Amendment to the Second Amended and Restated Bylaws of the Registrant (incorporated by reference to Exhibit No. 3.4 to our Annual Report on Form 10-K, filed with the SEC on April 1, 2002, File No. 001-15749).
 
 4  Specimen Certificate for shares of Common Stock of the Registrant (incorporated by reference to Exhibit No. 4 to our Quarterly Report on Form 10-Q filed with the SEC on August 8, 2003, File No. 001-15749).
 
 10.1 Third Amendment to the Second Amended and Restated Pooling and Servicing Agreement, dated as of March 30, 2005, among World Financial Network National Bank, WFN Credit Company, LLC and BNY Midwest Trust Company (incorporated by reference to Exhibit 4.1 to the Current Report on Form 8-K filed by World Financial Network Credit Card Master Trust and World Financial Network Credit Card Master Note Trust on April 4, 2005, File Nos. 333-60418-01 and 333-113669).
 
 10.2 Fourth Amendment to the Transfer and Servicing Agreement, dated as of March 30, 2005, among WFN Credit Company, LLC, World Financial Network National Bank and World Financial Network Credit Card Master Note Trust (incorporated by reference to Exhibit 4.2 to the Current Report on Form 8-K filed by World Financial Network Credit Card Master Trust and World Financial Network Credit Card Master Note Trust on April 4, 2005, File Nos. 333-60418-01 and 333-113669).
 
 *31.1 Certification of Chief Executive Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(a) promulgated under the Securities Exchange Act of 1934, as amended.
 
 *31.2 Certification of Chief Financial Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(a) promulgated under the Securities Exchange Act of 1934, as amended.
 
 *32.1 Certification of Chief Executive Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(b) promulgated under the Securities Exchange Act of 1934, as amended, and Section 1350 of Chapter 63 of Title 18 of the United States Code.
 
 *32.2 Certification of Chief Financial Officer of Alliance Data Systems Corporation pursuant to Rule 13a-14(b) promulgated under the Securities Exchange Act of 1934, as amended, and Section 1350 of Chapter 63 of Title 18 of the United States Code.
 
Filed herewith