Harte Hanks
HHS
#10301
Rank
A$26.91 M
Marketcap
A$3.63
Share price
0.00%
Change (1 day)
-52.01%
Change (1 year)

Harte Hanks - 10-Q quarterly report FY


Text size:
1
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q


X Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
- --- Act of 1934


For the quarterly period ended September 30, 1997
------------------

Transition report pursuant to Section 13 or 15(d) of the Securities
- --- Exchange Act of 1934

For the transition period from to
-------------- --------------
Commission File Number 1-7120
------


HARTE-HANKS COMMUNICATIONS, INC.
- --------------------------------------------------------------------------------
(Exact name of registrant as specified in its charter)



Delaware 74-1677284
- ------------------------------- ----------------------
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification Number)


200 Concord Plaza Drive, San Antonio, Texas 78216
-----------------------------------------------------------
(Address of principal executive offices) (Zip Code)

Registrant's telephone number including area code -- 210/829-9000
------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.


Yes X No
--- ---


Indicate the number of shares outstanding of each of the issuer's classes of
common stock: $1 par value, 36,505,140 shares as of October 31, 1997.
2
2


HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
TABLE OF CONTENTS
FORM 10-Q REPORT
September 30, 1997


<TABLE>
<CAPTION>
Page
----
<S> <C> <C>
Part I. Financial Information

Item 1. Interim Condensed Consolidated Financial
Statements (Unaudited)

Condensed Consolidated Balance Sheets -
September 30, 1997 and December 31, 1996 3

Consolidated Statements of Operations -
Three months ended September 30, 1997 and 1996 4

Consolidated Statements of Operations -
Nine months ended September 30, 1997 and 1996 5

Consolidated Statements of Cash Flows -
Nine months ended September 30, 1997 and 1996 6

Consolidated Statement of Stockholders' Equity
7
Notes to Interim Condensed Consolidated Financial
Statements 8

Item 2. Management's Discussion and Analysis of Financial
Condition and Results of Operations 11



Part II. Other Information

Item 6. Exhibits and Reports on Form 8-K 16

(a) Exhibits

(b) Reports on Form 8-K

Signature 16

</TABLE>
3
3

Harte-Hanks Communications, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except per share and share
amounts)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
September 30, December 31,
1997 1996
------------- ------------
<S> <C> <C>
Assets
Current assets
Cash................................................ $ 14,074 $ 12,017
Accounts receivable, net............................ 112,725 107,559
Inventory........................................... 12,710 13,720
Prepaid expenses.................................... 11,560 9,445
Current deferred income tax benefit................. 6,649 6,204
Other current assets................................ 9,313 4,202
--------- ---------
Total current assets.............................. 167,031 153,147

Net assets of discontinued operations................. 206,463 210,769

Property, plant and equipment, net.................... 84,308 72,195
Goodwill, net......................................... 243,966 142,053
Other assets.......................................... 3,899 4,442
--------- ---------
Total assets...................................... $ 705,667 $ 582,606
========= =========

Liabilities and Stockholders' Equity
Current liabilities
Accounts payable.................................... $ 49,267 $ 40,573
Accrued payroll and related expenses................ 20,798 23,116
Customer deposits and unearned revenue.............. 22,130 19,809
Income taxes payable................................ 3,027 2,748
Other current liabilities........................... 14,695 11,481
--------- ---------
Total current liabilities......................... 109,917 97,727

Long term debt........................................ 311,400 218,005
Other long term liabilities........................... 16,157 14,182
--------- ---------
Total liabilities................................. 437,474 329,914
--------- ---------

Stockholders' equity
Common stock, $1 par value, 125,000,000 shares
authorized. 37,946,890 and 36,801,701 shares
issued at September 30, 1997 and December 31,
1996, respectively................................ 37,947 36,802
Additional paid-in capital.......................... 203,815 186,677
Retained earnings................................... 68,898 29,213
--------- ---------
310,660 252,692
Less treasury stock, 1,509,408 shares at cost....... (42,467) --
--------- ---------
Total stockholders' equity........................ 268,193 252,692
--------- ---------
Total liabilities and stockholders' equity........ $ 705,667 $ 582,606
========= =========

</TABLE>


See Notes to Interim Condensed Consolidated Financial Statements.
4
4



Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
Three Months Ended September 30,
--------------------------------
1997 1996
--------- ---------
<S> <C> <C>
Operating revenues .................................... $ 155,061 $ 129,210
--------- ---------
Operating expenses
Payroll ............................................. 56,648 47,004
Production and distribution ......................... 58,447 50,642
Advertising, selling, general and administrative .... 14,268 11,286
Depreciation ........................................ 4,374 3,527
Goodwill amortization ............................... 1,100 888
Merger costs ........................................ -- --
--------- ---------
134,837 113,347
--------- ---------
Operating income ...................................... 20,224 15,863
--------- ---------
Other expenses (income)
Interest expense .................................... 1,854 1,790
Interest income ..................................... (12) (103)
Other, net .......................................... 239 (12)
--------- ---------
2,081 1,675
--------- ---------
Income from continuing operations before income
tax expense ......................................... 18,143 14,188
Income tax expense .................................... 7,673 6,157
--------- ---------
Net income from continuing operations ................. $ 10,470 $ 8,031
Net income from discontinued operations,
net of income taxes ................................. $ 5,079 $ 4,261
--------- ---------
Net income ............................................ $ 15,549 $ 12,292
========= =========

Primary:
Earnings per common share
Continuing Operations ............................. $ 0.27 $ 0.21
Discontinued Operations ........................... $ 0.13 $ 0.11
--------- ---------
Total ........................................... $ 0.40 $ 0.32
========= =========

Weighted average common and common equivalent
shares outstanding ................................ 38,592 38,734
========= =========

Fully diluted:
Earnings per common share
Continuing Operations ............................. $ 0.27 $ 0.21
Discontinued Operations ........................... $ 0.13 $ 0.11
--------- ---------
Total ........................................... $ 0.40 $ 0.32
========= =========


Weighted average common and common equivalent
share outstanding ................................. 38,642 38,824
--------- ---------

</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.
5
5






Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)

- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
Nine Months Ended September 30,
-------------------------------
1997 1996
--------- ---------
<S> <C> <C>
Operating revenues .................................... $ 444,449 $ 367,001
--------- ---------
Operating expenses
Payroll ............................................. 166,469 133,661
Production and distribution ......................... 167,857 146,125
Advertising, selling, general and administrative .... 41,921 31,961
Depreciation ........................................ 12,415 9,992
Goodwill amortization ............................... 3,305 2,633
Merger costs ........................................ -- 12,136
--------- ---------
391,967 336,508
--------- ---------
Operating income ...................................... 52,482 30,493
--------- ---------
Other expenses (income)
Interest expense .................................... 5,619 5,438
Interest income ..................................... (62) (681)
Other, net .......................................... (82) 537
--------- ---------
5,475 5,294
--------- ---------
Income from continuing operations before income
tax expense ......................................... 47,007 25,199
Income tax expense .................................... 19,929 12,769
--------- ---------
Net income from continuing operations ................. $ 27,078 $ 12,430
Net income from discontinued operations,
net of income taxes ................................. $ 14,833 $ 12,085
--------- ---------
Net income ............................................ $ 41,911 $ 24,515
========= =========
Primary:
Earnings per common share
Continuing Operations ............................. $ 0.70 $ 0.32
Discontinued Operations ........................... $ 0.38 $ 0.32
--------- ---------
Total ........................................... $ 1.08 $ 0.64
========= =========
Weighted average common and common equivalent
shares outstanding ................................ 38,719 38,524
========= =========
Fully diluted:
Earnings per common share
Continuing Operations ............................. $ 0.70 $ 0.32
Discontinued Operations ........................... $ 0.38 $ 0.31
--------- ---------
Total ........................................... $ 1.08 $ 0.63
========= =========
Weighted average common and common equivalent
share outstanding ................................. 38,765 38,613
--------- ---------

</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.
6
6


Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
Nine Months Ended September 30,
-------------------------------
1997 1996
--------- ---------
<S> <C> <C>
Operating Activities
Net income from continuing operations ............................... $ 27,078 $ 12,430
Add (deduct) non-cash income and expenses:
Depreciation ..................................................... 12,415 9,992
Goodwill amortization ............................................ 3,305 2,633
Amortization of option related compensation ...................... 551 525
Deferred income taxes ............................................ 634 1,305
Other, net ....................................................... 593 1,026
Changes in operating assets and liabilities, net of acquisitions:
Increase (decrease) in accounts receivable, net .................. 28 (4,238)
Decrease in inventory ............................................ 1,914 8,863
Increase in prepaid expenses and other
current assets ................................................ (5,253) (1,971)
Increase in accounts payable ..................................... 6,347 2,215
Decrease in other accrued expenses
and other liabilities ......................................... (3,695) (3,600)
Other, net ....................................................... 6,247 (1,779)
--------- ---------
Net cash provided by continuing operating activities .......... 50,164 27,401
--------- ---------
Discontinued operations:
Net income ....................................................... 14,833 12,085
Adjustment to derive cash flows from operating activities ........ 10,849 9,798
--------- ---------
Net cash provided by discontinued operating activities ........ 25,682 21,883
--------- ---------
Net operating activities ......................................... 75,846 49,284
--------- ---------

Investing Activities
Purchases of property, plant and equipment .......................... (21,721) (18,107)
Proceeds from the sale of property, plant and equipment ............. 1,926 661
Acquisitions ........................................................ (110,351) (18,251)
--------- ---------
Net cash used in investing activities of continuing
operations .................................................... (130,146) (35,697)
--------- ---------
Net cash used in investing activities of discontinued
operations .................................................... (5,833) (3,661)
--------- ---------
Net investing activities ......................................... (135,979) (39,358)
--------- ---------

Financing Activities
Long term debt borrowings ........................................... 488,000 187,000
Payments on long term debt, including current
maturities ....................................................... (393,365) (203,005)
Purchase of treasury stock .......................................... (42,467) --
Issuance of common stock ............................................ 12,248 5,520
Dividends paid ...................................................... (2,226) (1,618)
--------- ---------
Net cash provided by (used in) financing activities .............. 62,190 (12,103)
--------- ---------

Net increase(decrease)in cash ....................................... 2,057 (2,177)

Cash at beginning of year ........................................... 12,017 18,102
--------- ---------
Cash at end of period .................................................. $ 14,074 $ 15,925
========= =========

</TABLE>

See Notes to Interim Condensed Consolidated Financial Statements.
7
7


Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statement of Stockholders' Equity
- --------------------------------------------------------------------------------
(Unaudited)

<TABLE>
<CAPTION>
Retained
Additional Earnings Total
Common Paid-In (Accumulated Treasury Stockholders'
In thousands Stock Capital Deficit) Stock Equity
- ------------------------------------ ------ ---------- ------------ --------- -------------

<S> <C> <C> <C> <C> <C>
Balance at January 1, 1996 .................. $ 36,044 $ 174,870 $ (9,058) $ -- $ 201,856
Common stock issued-employee benefit
plans .................................. 87 1,656 -- -- 1,743
Exercise of stock options ................... 404 4,101 -- -- 4,505
Tax benefit of options exercised ............ -- 1,080 -- -- 1,080
Dividends paid ($ 0.05 per share) ........... -- -- (1,618) -- (1,618)
Net income .................................. -- -- 24,515 -- 24,515
Stock issued in conjunction with
acquisition earnout .................... 58 1,201 -- -- 1,259
--------- --------- --------- --------- ---------
Balance at September 30, 1996 ............... $ 36,593 $ 182,908 $ 13,839 $ -- $ 233,340
========= ========= ========= ========= =========




Balance at January 1, 1997 .................. $ 36,802 $ 186,677 $ 29,213 $ -- $ 252,692
Common stock issued-employee
benefit plans........................... 73 2,625 -- -- 2,698
Exercise of stock options ................... 1,072 8,625 -- -- 9,697
Tax benefit of options exercised ............ -- 5,888 -- -- 5,888
Dividends paid ($ 0.06 per share) ........... -- -- (2,226) -- (2,226)
Net income .................................. -- -- 41,911 -- 41,911
Treasury stock purchase ..................... -- -- -- (42,697) (42,467)
--------- --------- --------- --------- ---------
Balance at September 30, 1997 ............... $ 37,947 $ 203,815 $ 68,898 $ (42,467) $ 268,193
========= ========= ========= ========= =========

</TABLE>



See Notes to Interim Condensed Consolidated Financial Statements.
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8



Harte-Hanks Communications, Inc. and Subsidiaries

Notes to Interim Condensed Consolidated Financial Statements
(Unaudited)

NOTE A - BASIS OF PRESENTATION

The accompanying unaudited Interim Condensed Consolidated Financial Statements
include the accounts of Harte-Hanks Communications, Inc. and subsidiaries (the
"Company").

The statements have been prepared in accordance with generally accepted
accounting principles for interim financial information and with the
instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do
not include all of the information and footnotes required by generally accepted
accounting principles for complete financial statements. In the opinion of
management, all adjustments (consisting of normal recurring adjustments)
considered necessary for a fair presentation have been included. Operating
results for the nine months ended September 30, 1997 are not necessarily
indicative of the results that may be expected for the year ending December 31.
For further information, refer to the consolidated financial statements and
footnotes included in the Company's annual report on Form 10-K for the year
ended December 31, 1996.

Certain prior period amounts have been reclassified for comparative purposes.

NOTE B - DISCONTINUED NEWSPAPER AND TELEVISION OPERATIONS

On May 16, 1997, the Company entered into a definitive agreement to sell to the
E.W. Scripps Company (NYSE: SSP) its newspaper operations, KENS-TV, the CBS
affiliate in San Antonio and KENS-AM for a cash price of $775 million plus
approximately $15 million for estimated working capital. The closing occurred on
October 15, 1997.

Because the newspaper and television operations represent entire business
segments that were divested on October 15, 1997, their results are reported as
"discontinued operations" for all periods presented.

Summarized operating results for the combined newspaper and television
discontinued operations are as follows:

<TABLE>
<CAPTION>
THREE MONTHS ENDED NINE MONTHS ENDED
In thousands SEPT. 30, 1997 SEPT. 30, 1996 SEPT. 30, 1997 SEPT. 30, 1996
- ------------ -------------- -------------- -------------- --------------
<S> <C> <C> <C> <C>
Revenues $ 38,776 $ 37,038 $114,806 $109,774
Income before income tax expense 9,154 7,885 26,879 22,167
Income tax expense 4,075 3,624 12,046 10,082
------- -------- -------- --------
Income from discontinued operations $ 5,079 $ 4,261 $ 14,833 $ 12,085
======== ======== ======== ========

</TABLE>

Summarized balance sheet data for the combined newspaper and television
discontinued operations are as follows:

<TABLE>
<CAPTION>

In thousands SEPT. 30, 1997 DECEMBER 31, 1996
- ------------ -------------- -----------------
<S> <C> <C>
Property, plant and equipment $ 41,188 $ 40,713
Goodwill and other intangibles 172,446 177,236
Other assets 2,727 2,497
Deferred income tax liabilities 8,208 8,154
Other liabilities 1,690 1,523
-------- --------
Net assets of discontinued operations $206,463 $210,769
======== ========

</TABLE>
9
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The major components of cash flows for the combined newspaper and television
discontinued operations are as follows:

<TABLE>
<CAPTION>
NINE MONTHS ENDED
In thousands SEPT. 30, 1997 SEPT. 30, 1996
- ------------ -------------- --------------
<S> <C> <C>
Net income from discontinued operations $ 14,833 $ 12,085
Depreciation and goodwill amortization 8,589 8,509
Film amortization 1,306 919
Other, net 954 370
-------- --------
Net cash provided by discontinued operations 25,682 21,883
======== ========

Purchases of property, plant and equipment (4,371) (2,546)
Payments on film contracts (1,481) (1,115)
Other, net 19 --
-------- --------
Net cash used in investing activities of
discontinued operations $ (5,833) $ (3,661)
======== ========
</TABLE>


NOTE C - ACQUISITIONS

Effective September 24, 1997, the Company completed the previously announced
acquisition of the ABC Shoppers Group from ABC, Inc., an indirect subsidiary of
The Walt Disney Company for approximately $104 million. Tentative allocation of
the purchase price has been made to the assets and liabilities acquired using
both the determined values and preliminary estimates, for those values that have
not been determined, as of September 30, 1997.

Effective April 30, 1996, DiMark, Inc. ("DiMark") was merged with a wholly-owned
subsidiary of the Company, and each outstanding share of DiMark common stock was
converted into the right to acquire .656 of a share of common stock of
Harte-Hanks. As a result, Harte-Hanks issued approximately 6.1 million shares of
Harte-Hanks common stock to the shareholders of DiMark and DiMark's outstanding
stock options were converted into options to acquire approximately 1.5 million
shares of Harte-Hanks common stock. The merger was accounted for on a
pooling-of-interests basis. Accordingly, the Company's financial statements have
been restated to include the results of DiMark for all periods presented. The
combined financial results include reclassifications to conform with financial
statement preparation. Merger expenses related to the transaction were $12.1
million ($8.7 million, net of income taxes). Combined and separate results of
the Company and DiMark during the reporting period preceding the merger were as
follows:


THREE MONTHS ENDED
MARCH 31, 1996

<TABLE>
<CAPTION>

In thousands HARTE-HANKS DIMARK ADJUSTMENTS COMBINED
- ------------ ----------- ------ ----------- --------
<S> <C> <C> <C> <C>
Revenues from
continuing operations $ 89,794 $ 27,377 $ (1,665) $115,506
Net Income from
continuing operations 3,066 1,932 -- 4,998

</TABLE>

Adjustments consist of elimination of DiMark's postage costs from revenues
and cost of sales to conform to Harte-Hanks' accounting classification.
10
10


NOTE D - INCOME TAXES

The Company's quarterly income tax provision of $7.7 million for continuing
operations was calculated using an effective income tax rate of 42.3%. The
Company's effective income tax rate is derived by estimating pretax income and
income tax expense for the year ended December 31, 1997. The effective income
tax rate calculated is higher than the federal statutory rate of 35% due to the
addition of state taxes and to certain expenses recorded for financial reporting
purposes (primarily goodwill amortization) which are not deductible for federal
income tax purposes.

NOTE E - NEW ACCOUNTING PRONOUNCEMENT

In March 1997, the FASB issued Statement of Financial Accounting Standards No.
128, "Earnings per Share," which specifies the computing, presentation and
disclosure requirements for earnings per share. SFAS 128 is effective for all
periods ending after December 15, 1997 and requires retroactive restatement of
prior periods EPS. The statement replaces the "primary EPS" calculation with a
"basic EPS" and redefines the "dilutive EPS" computation. The Company will
implement the statement in the required period.
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2. Management's Discussion and Analysis of Financial Condition and Results of
Operations

- -------------------------------------------------------------------------------

RESULTS OF OPERATIONS

As described in Note B of the Notes to Interim Condensed Consolidated Financial
Statements included herein, on May 16, 1997, the Company entered into a
definitive agreement to sell its newspaper and television operations. Therefore,
the newspaper and television operations results are excluded from management's
discussion and analysis of financial condition and results of operations below.

Operating results from continuing operations -- direct marketing and shoppers --
were as follows:

<TABLE>
<CAPTION>
THREE MONTHS ENDED NINE MONTHS ENDED
In thousands SEPT. 30, 1997 SEPT. 30, 1996 CHANGE SEPT. 30, 1997 SEPT. 30, 1996 CHANGE
- ------------ -------------- -------------- ------ -------------- -------------- ------
<S> <C> <C> <C> <C> <C> <C>
Revenues $155,061 $129,210 20.0% $444,449 $367,001 21.1%
Operating expenses 134,837 113,347 19.0% 391,967 324,372 20.8%
-------- -------- -------- --------
Operating income $ 20,224 $ 15,863 27.5% $ 52,482 $ 42,629 23.1%
======== ======== ======== ========

Net income $ 10,470 $ 8,031 30.4% $ 26,638 $ 21,137 26.0%
======== ======== ======== ========

Fully diluted earnings
per share $ 0.27 $ 0.21 28.6% $ 0.69 $ 0.55 25.5%
======== ======== ======== ========

</TABLE>

(The results above exclude the second quarter 1997 one-time investment gain --
discussed under "Other Income and Expense" -- and the second quarter 1996
one-time merger costs -- discussed in Note C of the Notes to Interim Condensed
Consolidated Financial Statements included herein. Including these items, net
income for first nine months of 1997 was $27.1 million, or 70 cents per share,
compared to $12.4 million, or 32 cents per share, for the nine months ended
September 30, 1996.)

Consolidated revenues from continuing operations grew 20.0% to $155 million and
operating income grew 27.5% to $20.2 million in the third quarter of 1997 when
compared to the third quarter of 1996. The Company's overall growth resulted
from increased business with both new and existing customers and from the sale
of new products and services. Overall operating expenses compared to 1996
increased 19.0% to $134.8 million.

Net income from continuing operations grew 30.4% to $10.5 million, or 27 cents
per share, compared to 21 cents per share on a fully diluted basis.


DIRECT MARKETING

Direct marketing operating results were as follows:

<TABLE>
<CAPTION>
THREE MONTHS ENDED NINE MONTHS ENDED
In thousands SEPT. 30, 1997 SEPT. 30, 1996 CHANGE SEPT. 30, 1997 SEPT. 30, 1996 CHANGE
- ------------ -------------- -------------- ------ -------------- -------------- ------
<S> <C> <C> <C> <C> <C> <C>
Revenues $105,114 $ 81,758 28.6% $299,317 $227,619 31.5%
Operating expenses 91,446 71,077 28.7% 262,431 197,483 32.9%
-------- -------- -------- --------
Operating income $ 13,668 $ 10,681 28.0% $ 36,886 $ 30,136 22.4%
======== ======== ======== ========

</TABLE>


Direct marketing revenues increased $23.4 million, or 28.6%, in the third
quarter of 1997 when compared to 1996. Response management/teleservices,
database marketing, and marketing services all experienced significant revenue
growth. Response management/teleservices revenues increased due to new customer
gains, particularly in the high technology industry and increased business with
existing
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customers particularly in the high technology and non-banking finance
industries. Database marketing revenues increased primarily due to higher data
processing volumes, higher sales of data append services, increased database
construction and, to a lesser extent, the acquisition of Information for
Marketing, a London based database marketing service provider. Marketing
services revenues, including logistics operations, increased due to higher
product sales as well as new product sales to new and existing retail industry
customers. Lastly, revenues increased due to the November 1996 acquisition of
Marketing Communications Inc., a Kansas City based integrated database marketing
company that serves the pharmaceutical industry and others.

Operating expenses increased $20.4 million, or 28.7%, in the third quarter of
1997 when compared to 1996. Payroll costs increased $9.6 million due to expanded
hiring to support revenue growth. Also contributing to increased operating
expenses were additional production costs of $7.5 million due to increased
volumes. General and administrative expense increased $2.0 million due primarily
to the increased provision for bad debt related to the increased revenues.
Depreciation expense increased $1.1 million due to higher levels of capital
investment to support growth. Operating expenses were also impacted by the
acquisitions noted above.

Direct marketing revenues increased $71.7 million, or 31.5%, in the first nine
months of 1997 as compared to the comparable 1996 period. Database marketing,
response management/teleservices, and logistics operations experienced
significant revenue growth. Overall, revenue growth resulted from increased
business with both new and existing customers, particularly in services provided
to the retail, financial services, high technology, insurance, and health care
industries, and from acquisitions.

Operating expenses rose $65.0 million, or 32.9%, in the first nine months of
1997 when compared to the same period in 1996. Payroll costs increased $31.0
million due to expanded hiring to support revenue growth. In addition,
production costs increased $23.7 million due to increased volumes. General and
administrative costs increased $6.9 million primarily due to increased employee
expense, the increased provision for bad debt related to the increased revenues
and to increased business services expense. Depreciation expense increased $2.7
million due to higher levels of capital investment to support growth. The
acquisitions noted above also impacted operating expense growth.

SHOPPERS

Shopper operating results were as follows:

<TABLE>
<CAPTION>
THREE MONTHS ENDED NINE MONTHS ENDED
In thousands SEPT. 30, 1997 SEPT. 30, 1996 CHANGE SEPT. 30, 1997 SEPT. 30, 1996 CHANGE
- ------------ -------------- -------------- ------ -------------- -------------- ------
<S> <C> <C> <C> <C> <C> <C>
Revenues $ 49,947 $ 47,452 5.3% $145,132 $139,382 4.1%
Operating expenses 41,568 40,537 2.5% 123,490 121,750 1.4%
-------- -------- -------- --------
Operating income $ 8,379 $ 6,915 21.2% $ 21,642 $ 17,632 22.7%
======== ======== ======== ========

</TABLE>


Shopper revenues increased $2.5 million, or 5.3%, in the third quarter of 1997
as compared to 1996. The increase was attributable to increased distribution
product revenues and higher in-book advertising revenue. Distribution product
revenues increased due to higher volumes in four color glossy print and deliver
products and preprinted inserts. In-book advertising revenues increased
primarily due to growth in employment advertisements.

Operating expenses increased $1.0 million, or 2.5% in the third quarter of 1997
when compared to 1996. Payroll costs were flat for the period as compared to
1996. General and administrative expense increased $1.0 million due to higher
promotion and bad debt expense. Production and distribution costs were flat, due
13
13


primarily to increased postage and printing expenses offset by decreased paper
costs. Postage expense increased $0.6 million while printing expense increased
$0.4 million, due both primarily to increased volumes. Paper costs decreased
$0.8 million due to lower paper prices, slightly offset by higher distribution
volumes.

Shopper revenues increased $5.8 million, or 4.1%, in the first nine months of
1997 as compared to the first nine months of 1996. The increase was attributable
to higher in-book advertising revenue, primarily from display advertising, as
well as increased revenue from distribution products, including four color
glossy print and deliver products and preprinted inserts.

Year-to-date operating expenses increased $1.7 million, or 1.4%, in 1997 when
compared to the same period in 1996. Payroll costs increased $1.2 million
primarily due to increased revenue volumes. Additionally, general and
administrative expense increased $2.7 million due to higher promotion costs of
$1.4 million, higher provision for bad debt of $0.6 million, as well as higher
business services costs of $0.4 million. These expense increases were partially
offset by a $2.1 million decrease in production and distribution expense. This
decrease in production and distribution expense was due primarily to paper rate
savings of $3.4 million and a one-time sales tax refund that were partially
offset by increased temporary labor of $0.8 million and increased postage costs
of $0.3 million caused by higher revenue volumes.

Other Income and Expense

On May 16, 1997, the Company sold its 40 percent interest in SiteSpecific, an
Internet-related company that was acquired by CKS Group, Inc. This transaction
resulted in a gain of approximately $1.8 million in the second quarter of 1997.
This investment gain was partially offset by reserves of $1.0 million for
possible costs associated with a previous newspaper sale and the abandonment of
minor equipment.

Interest Expense/Interest Income

Total interest income and expense was allocated to continuing and discontinued
operations based on percentage of assets. The percentage allocated to continuing
operations was approximately 58% for the first nine months of 1997 and 54% for
the first nine months of 1996.

Interest income and expense for continuing operations in the third quarter of
1997 was comparable to that of the third quarter of 1996.

Income Taxes

The Company's income tax expense for continuing operations increased $1.5
million in the third quarter of 1997 when compared to the third quarter of 1996.
This increase was due primarily to the higher income levels. The effective tax
rate for continuing operations was 42.3% for the third quarter of 1997 and 43.4%
for the third quarter of 1996. The Company's income tax expense for the first
nine months of 1997 increased $7.2 million when compared to 1996. This increase
is attributable to the higher income levels as well as the absence of the 1996
merger related costs.
14
14



Liquidity and Capital Resources

Cash provided from operating activities by continuing operations for the nine
months ended September 30, 1997 was $50.2 million, as compared to $27.4 million
for the nine months ended September 30, 1996. Net cash outflows for investing
activities of continuing operations were $130.1 million as compared to outflows
of $35.7 million in 1996. This increase in cash outflows for investing
activities is attributable to the Company's purchase of the ABC Shoppers Group
discussed below under "Acquisition" and in Note C of the Notes to Interim
Condensed Consolidated Financial Statements included herein.

Capital resources were available from and provided through the Company's
unsecured credit facility through October 15, 1997. All borrowings under the
revolving credit facility were to be repaid by December 31, 2001. However, these
outstanding borrowings, $311.4 million at September 30, 1997, were retired on
October 15, 1997. This retirement was funded primarily through the proceeds
received from the sale of the Company's newspaper and television operations as
described in Note B of the Notes to Interim Condensed Consolidated Financial
Statements included herein.

Management believes that the proceeds from the Company's sale of newspaper and
television operations remaining after the retirement of debt and the payment of
income taxes related to the sale, together with cash provided from operating
activities, will be sufficient to fund operations and anticipated capital
service needs for the foreseeable future.

Acquisition

On September 24, 1997, the Company completed the previously announced
acquisition of the ABC Shoppers Group from ABC, Inc., an indirect subsidiary of
The Walt Disney Company for approximately $104 million.

Factors That May Affect Future Results and Financial Condition

From time to time, in both written reports and oral statements by senior
management, the Company may express its expectations regarding its future
performance. These "forward-looking statements" are inherently uncertain, and
investors should realize that events could turn out to be other than what senior
management expected. Set forth below are some key factors which could affect the
Company's future performance.

Acquisitions -- In recent years the Company has made a number of acquisitions in
its direct marketing business, and it expects to pursue additional acquisition
opportunities in its direct marketing and shopper businesses. Acquisition
activities, even if not consummated, require substantial amounts of management
time and can distract from normal operations. In addition, there can be no
assurance that the synergies and other objectives sought in acquisitions will be
achieved.

Competition -- Direct marketing is a rapidly evolving business, subject to
periodic technological advancements, high turnover of personnel who make buying
decisions, and changing customer needs and preferences. Consequently, the
Company's direct marketing business faces competition in each of its three
sectors -- response management/teleservices, database marketing and marketing
services. The Company shopper business competes for advertising as well as for
readers with other print and electronic media. Competition comes from local and
regional newspapers, magazines, radio, broadcast and cable television, shoppers
and other communications media that operate in the Company's markets. The extent
and nature of such competition are, in large part, determined by the location
and demographics of the markets targeted by a particular advertiser and to the
number of media alternatives in those markets.
15
15



Newsprint Prices -- Newsprint represents a substantial expense in the Company's
shopper operations. In recent years newsprint prices have fluctuated widely, and
such fluctuations can materially affect the results of the Company's operations.

Postal Rates -- The Company's shoppers are delivered by standard mail, and
postage is the second largest expense, behind payroll, in the Company's shopper
business. The present standard postage rates went into effect in July 1995, and
the next increase is expected in May 1998, although there can be no assurance
postal rates will not increase prior to that time. Postal rates also influence
the demand for the Company's direct marketing services even though the cost of
mailings is borne by the Company's customers and is not directly reflected in
the Company's revenues or expenses.

Economic Conditions -- Changes in national economic conditions can affect levels
of advertising expenditures generally, and such changes can affect each of the
Company's businesses. In addition, revenues from the Company's shopper business
is dependent to a large extent on local advertising expenditures in the markets
in which they operate. Such expenditures are substantially affected by the
strength of the local economies in those markets. Direct marketing revenues are
dependent on national and international economics.
16
16



PART II. OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits. See index to Exhibits on Page 17.

(b) No Form 8-K has been filed during the three months ended September 30,
1997.



SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the Company
has duly caused this report to be signed on its behalf by the undersigned
hereunto duly authorized.




HARTE-HANKS COMMUNICATIONS, INC.





November 13, 1997 /s/ Jacques D. Kerrest
- ----------------- --------------------------------------
Date Jacques D. Kerrest
Senior Vice President, Finance and
Chief Financial and Accounting Officer
17
17

<TABLE>
<CAPTION>

Exhibit
No. Description of Exhibit Page No.
- ------- --------------------------------------------------------------- --------
<S> <C> <C>
2(a) Certificate of Ownership and Merger (filed as Exhibit 2(a) to
the Company's Registration Statement No. 33-69202 and
incorporated by reference herein).

2(b) Agreement and Plan of Merger dated as of February 4, 1996 among
Harte-Hanks Communications, Inc., HHD Acquisition Corp. and
DiMark, Inc. (filed as Appendix A to the Company's Registration
Statement No. 333-2047 and incorporated by reference herein).

2(c) Agreement and Plan of Merger and Reorganization, dated as of May
16, 1997, by and between The E.W. Scripps Company and
Harte-Hanks Communications, Inc. (filed as Exhibit 2.1 to the
Company's Form 8-K dated May 22, 1997 and incorporated by
reference herein).

2(d) Acquisition Agreement, dated as of May 16, 1997, by and between
The E.W. Scripps Company and Harte-Hanks Communications, Inc.
(filed as Exhibit 2.2 to the Company's Form 8-K dated May 22,
1997 and incorporated by reference herein).

*2(e) Stock Purchase Agreement dated as of July 26, 1997 between
ABC, Inc. and Harte-Hanks Communications, Inc. 19

3(a) Amended and Restated Certificate of Incorporation (filed as
Exhibit 3(a) to the Company's Form 10-K for the year ended
December 31, 1993 and incorporated by reference herein).

3(b) Amended and Restated Bylaws (filed as Exhibit 3(b) to the
Company's Registration Statement No. 33-69202 and incorporated
by reference herein).

3(c) Amendment dated April 30, 1996 to Amended and Restated
Certificate of Incorporation (filed as Exhibit 3(c) to the
Company's Form 10-Q for the six months ended June 30, 1996 and
incorporated by reference herein).

3(d) Amended and Restated Certificate of Incorporation as amended
through April 30, 1996 (filed as Exhibit 3(d) to the Company's
Form 10-Q for the six months ended June 30, 1996 and
incorporated by reference herein).

4(a) Long term debt instruments are not being filed pursuant to
Section (b)(4)(iii) of Item 601 of Regulation S-K. Copies of
such instruments will be furnished to the Commission upon
request.

10(a) 1984 Stock Option Plan (filed as Exhibit 10(d) to the Company's
Form 10-K for the year ended December 31, 1984 and
incorporated herein by reference).

</TABLE>
18
18



<TABLE>
<CAPTION>

Exhibit
No. Description of Exhibit Page No.
- ------- ------------------------------------------------------------- --------
<S> <C> <C>

10(b) Registration Rights Agreement dated as of September 11, 1984
among HHC Holding Inc. and its stockholders (filed as Exhibit
10(b) to the Company's Form 10-K for the year ended December
31, 1993 and incorporated by reference herein).

10(c) HHC Holding Inc. 1991 Stock Option Plan (filed as Exhibit
10(i) to the Company's Form 10-K for the year ended
December 31, 1991 and incorporated by reference herein).

10(d) Amendment to HHC Holding Inc. 1991 Stock Option Plan
(filed as Exhibit 10(j) to the Company's Form 10-K for the
year ended December 31, 1992 and incorporated by reference
herein).

10(e) Severance Agreement between Harte-Hanks Communications, Inc.
and Larry Franklin, dated as of July 23, 1993 (filed as Exhibit
10(f) to the Company's Registration Statement No. 33-69202
and incorporated by reference herein).

10(f) Form of Severance Agreement between Harte-Hanks
Communications, Inc. and certain Executive Officers of the
Company, dated as of July 23, 1993 (filed as Exhibit 10(h)
to the Company's Registration Statement No. 33-69202
and incorporated by reference herein).

10(g) Amendment No. 2 to HHC Holding Inc. 1991 Stock Option Plan
(filed as Exhibit 10(1) to the Company's Registration Statement
No. 33-69202 and incorporated by reference herein).

10(h) Harte-Hanks Communications, Inc. Pension Restoration Plan
(filed as Exhibit 10(j) to the Company's Registration Statement
No. 33-69202 and incorporated by reference herein).

10(i) Amendment No. 3 to Harte-Hanks Communications (formerly HHC
Holding Inc.) 1991 Stock Option Plan (filed as Exhibit 10(o) to
the Company's Form 10-Q for the six months ended June 30, 1996
and incorporated by reference herein).

10(j) Harte-Hanks Communications, Inc. 1996 Incentive Compensation
Plan (filed as Exhibit 10(p) to the Company's Form 10-Q for the
six months ended June 30, 1996 and incorporated by reference
herein).

*11 Statement Regarding Computation of Net Income (Loss) Per Common
Share. 55

*21 Subsidiaries of the Company. 56

*27 Financial Data Schedule. 57

</TABLE>



- -----------
* Filed herewith