Helen of Troy
HELE
#7208
Rank
A$0.88 B
Marketcap
A$38.02
Share price
3.91%
Change (1 day)
-9.64%
Change (1 year)
Text size:
1
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

X ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
- ----- ACT OF 1934

For the fiscal year ended February 28, 2001

Commission file number 0-23312

HELEN OF TROY LIMITED
(Exact name of the registrant as specified in its charter)

BERMUDA 74-2692550
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

1 HELEN OF TROY PLAZA
EL PASO, TEXAS 79912
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (915) 225-8000

Securities registered pursuant to Section 12(b) of the Act:

NONE

Securities registered pursuant to Section 12(g) of the Act:

COMMON STOCK - $.10 PAR VALUE
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X No

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained
herein, and will not be contained, to the best of registrant's knowledge, in
definitive proxy or information statements incorporated by reference in Part III
of this Form 10-K or any amendment to this Form 10-K. [X]

The aggregate market value of the voting stock held by non-affiliates
of the registrant as of May 18, 2001 was $227,623,471.

As of May 18, 2001 there were 28,065,526 shares of Common Stock, $.10
Par Value, outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Certain sections of the Company's definitive proxy statement, which is to be
filed under the Securities Exchange Act of 1934 within 120 days of the
end of the Company's fiscal year on February 28, 2001, are incorporated
by reference into Part III hereof. Except for those portions
specifically incorporated by reference herein, such document
shall not be deemed to be filed with the Securities and
Exchange Commission as part of this Form 10-K.

Index to Exhibits - Page 54
2


TABLE OF CONTENTS


<TABLE>
<CAPTION>

PAGE


<S> <C> <C>
PART I Item 1. Business 1
Item 2. Properties 6
Item 3. Legal Proceedings 7
Item 4. Submission of Matters to a Vote of Security Holders 8
- --------------------------------------------------------------------------------------------------------------

PART II Item 5. Market for Registrant's Common Equity and Related
Stockholder Matters 9
Item 6. Selected Financial Data 11
Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations 13
Item 8. Financial Statements and Supplementary Data 21
Item 9. Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure 48
- --------------------------------------------------------------------------------------------------------------

PART III Item 10. Directors and Executive Officers of the Registrant 48
Item 11. Executive Compensation 48
Item 12. Security Ownership of Certain Beneficial Owners
and Management 48
Item 13. Certain Relationships and Related Transactions 48
- --------------------------------------------------------------------------------------------------------------

PART IV Item 14. Exhibits, Financial Statement Schedules and Reports
on Form 8-K 49
Signatures 52
- --------------------------------------------------------------------------------------------------------------
</TABLE>




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PART I

ITEM 1. BUSINESS

GENERAL

The Registrant was incorporated as Helen of Troy Corporation in Texas
in 1968. The Registrant reincorporated as Helen of Troy Limited in Bermuda on
February 16, 1994. Unless the context requires otherwise, references to the
"Company" or to "Helen of Troy" refer to Helen of Troy Limited and its
subsidiaries.

Helen of Troy designs, develops and sells a variety of personal care
and comfort products under trademarks licensed from third parties, as well as
under trademarks that it owns. The Company outsources the manufacture of its
products to third parties and sells most of its products to mass merchandisers,
drug chains, warehouse clubs, grocery stores, beauty supply retailers and
wholesalers in the United States and other countries.

Products bearing licensed trademarks include those sold under the
trademarks of Vidal Sassoon, licensed from Procter & Gamble Co.; Revlon(R),
licensed from Revlon Consumer Products Corporation; Dr. Scholl's(R), licensed
from Schering-Plough HealthCare Products, Inc.; Scholl(R) (in areas other than
North America), licensed from Scholl Limited; Barbie(R), licensed from Mattel,
Inc.; and Sunbeam(R), licensed from Sunbeam Products, Inc. Trademarks owned by
the Company include Helen of Troy(R), Salon Edition(R), Hot Tools(R),
Ecstasy(R), Gold Series(R), Hotspa(R), Gallery Series(R), Wigo(R), Caruso,
Dazey(R), Lady Dazey(R), Carel(R), Lady Carel(R), Sable(R), Karina(R),
Kurl*Mi(R), Detangle*Mi(R), Heat*Mi(R), DCNL, IGIA(R), and Epil-stop(R).

PRODUCTS

Helen of Troy designs, develops and sells a full line of personal care
and comfort products. The Company's products include hair dryers, curling irons,
hot air brushes, brush irons, home hair clippers and trimmers, lighted mirrors,
hairsetters, foot baths, body massagers, paraffin baths, hairbrushes, combs and
hair accessories.

The Company's hand-held hair dryers sell under the trademarks Vidal
Sassoon, Revlon(R), Sunbeam(R), Helen of Troy(R), Salon Edition(R), Hot
Tools(R), Ecstasy(R), Gold Series(R), Gallery Series(R), Wigo(R), and Sable(R).
Hard and soft-bonnet hair dryers are sold under the Dazey(R), Lady Dazey(R),
Carel(R) and Hot Tools(R) trademarks. The Company sells curling irons, hot air
brushes and brush irons under trademarks that include Vidal Sassoon, Revlon(R),
Sunbeam(R), Helen of Troy(R), Salon Edition(R), Hot Tools(R), Gold Series(R),
Gallery Series(R) Ecstasy(R), Wigo(R), and Sable(R). Helen of Troy's hairsetters
bear the Vidal Sassoon, Revlon(R) and Caruso trademarks. The Company's hair
clippers sell under the Sunbeam(R) trademark. The Company also sells foot baths,
foot massagers and body massagers under the Dr. Scholl's(R), Scholl(R), Carel(R)
and Hotspa(R) trademarks. Helen of Troy sells paraffin baths and other skin care
appliances under the Revlon(R), and Hotspa(R) trade names. Helen of Troy sells
hair styling implements such as brushes and combs under brand names including
Vidal Sassoon, Revlon(R), Detangle*Mi(R), Kurl*Mi(R), Ecstasy(R), and Altesse.
The Company sells utility and decorative hair accessories under trade names that
include Vidal Sassoon, Karina(R), Nandi and Sweet Things(R). Helen of Troy's
utility hair accessories include rollers, bobby pins, hair clips, hair nets, and
shower caps. Decorative hair accessories sold by the Company include
ponytailers, barrettes, headbands, and decorative clips.

In March 2000 the Company expanded its product lines through its
acquisition of a 55 percent interest in Tactica International, Inc. ("Tactica").
Tactica sells, principally under the IGIA(R) and Epil-stop(R) trade names,
personal care items, including hair dryers, paraffin baths and depilatories, as
well as a number of other consumer items.

The Company continues to develop new products and enhance existing
products in order to maintain and improve its position in the personal care and
comfort product market. The Company's marketing and engineering departments
develop new products, at times employing the assistance of independent
consulting firms. Significant product additions




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during fiscal 2001 included new quiet hair dryers, hair care appliances that use
halogen technology and a line of paraffin wax and other skin care appliances. In
addition to internal product development, the Company expanded its product lines
through the acquisition in December 1999 of the Sunbeam trademark for hair care
appliances. In January 2000 the Company further expanded its product lines
through the acquisition of a license from Sunbeam Products, Inc. to design,
develop and sell human hair clippers and trimmers under the Sunbeam(R) trade
name. At the same time Sunbeam Products, Inc. granted Helen of Troy a license to
sell the same products under the Oster(R) trade name for a transitional period.

SALES AND MARKETING

Helen of Troy markets its products primarily within the United States
of America. Sales within the United States comprised 89 percent of total sales
in fiscal 2001, 88 percent of total sales in fiscal 2000 and 92 percent of total
sales in fiscal 1999. The Company sells its products primarily through mass
merchandisers, drug chains, warehouse clubs, grocery stores and beauty supply
retailers and wholesalers. The Company markets its products in the United States
through approximately 100 manufacturers' representative organizations, beauty
and barber supply representative organizations and through its own sales staff.

Products sold under the Vidal Sassoon, Revlon(R), and Scholl's(R)
trademarks comprise most of the Company's international sales. The Company sells
products under the Vidal Sassoon trademark in various countries in Western
Europe and under the Revlon(R) trademark worldwide, except in Western Europe.
Products are sold internationally under the Scholl(R) trademark. Wigo(R)
professional hair care appliances are also marketed worldwide. The Company is
licensed to sell various other products outside of the United States. The
Company's products are sold outside of the United States through mass
merchandisers, chain drug stores, catalogs, grocery stores and beauty supply
retailers and wholesalers. Internationally, the Company markets its products
through manufacturers' representative organizations, independent distributors,
and its own sales staff.

Helen of Troy's licensors promote many of the brand names under which
the Company sells products. Revlon Consumer Products Corporation engages in
extensive national advertising of its beauty care products. The Proctor & Gamble
Company actively markets the Vidal Sassoon name. The Dr. Scholl's(R) and
Sunbeam(R) trademarks are widely recognized, because of advertising and the sale
of a variety of products. Helen of Troy benefits from the name recognition
associated with the Vidal Sassoon, Revlon(R), Sunbeam(R) and Dr. Scholl's(R)
trademarks and further improves the name recognition and perceived quality of
all the trademarks under which it sells products through its own advertising and
product development efforts. The Company promotes its products through
television advertising and through print media, including consumer and trade
magazines and various industry trade shows.

Tactica, a 55 percent owned subsidiary of the Company, markets its
products principally through direct distribution to consumers using extensive
television and print advertising. It also sells to major mass merchandisers,
drug store chains, and specialty stores.

MANUFACTURING AND DISTRIBUTION

The Company contracts with unaffiliated manufacturers in the Far East,
primarily in the Peoples' Republic of China (the "PRC"), Thailand, Taiwan and
South Korea, to manufacture most of its products. The Company purchases a small
percentage of its products from third party manufacturers in North America and
Europe. Third party manufacturers use molds and certain other tooling, most of
which are owned by Helen of Troy, in manufacturing the Company's products. The
Company employs numerous technical and quality control persons to monitor the
quality of its products. Most of the Company's products are subject to customs
duties. The vast majority of the Company's products are imported into the United
States, the United Kingdom, Canada, or The Netherlands.





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The Company is subject to certain risks as a result of the manufacture
of the vast majority of its products in the Far East. These risks include
changing international political relations, changes in customs duties and other
trade barriers, changes in shipping costs, currency exchange fluctuations and
local political unrest. To date, these factors have not significantly affected
the Company's production in the Far East.

The Company's products that are sold in North America and manufactured
in the Far East are shipped to the West Coast of the United States and the West
Coast of Canada. The products are then shipped by truck or rail service to
warehouse facilities in El Paso, Texas; Memphis, Tennessee; and Toronto, Canada
or directly to customers. The Company ships substantially all of its products
sold to North American customers from these warehouses by ground transportation
services. Products sold throughout the rest of the world are shipped from
manufacturers, primarily in the Far East, to warehouses that the Company rents
in Veenendaal, The Netherlands and Nottinghamshire, the United Kingdom, or
directly to customers. Products stored at the warehouses in The Netherlands and
the United Kingdom are shipped from those warehouses to distributors or
retailers.

LICENSE AGREEMENTS, TRADEMARKS AND PATENTS

Helen of Troy is materially dependent upon the continued use of
trademarks acquired under various license agreements and in particular the Vidal
Sassoon and Revlon(R) trademarks. All of the license agreements under which
Helen of Troy sells or intends to sell products with trademarks owned by other
entities require approval form the various licensors prior to the Company's
introduction of new products under those trademarks. The licensors also must
approve the product packaging. Many of the license agreements require the
Company to pay minimum royalties, meet minimum sales volumes, and make minimum
levels of advertising expenditures.

License agreements with Procter & Gamble ("P&G") allow Helen of Troy to
sell certain products using the Vidal Sassoon trademark in the United States and
Canada. Products covered by these licenses include hair dryers, curling irons,
brush irons, hairsetters, lighted mirrors, brushes, combs and hair care
accessories in the United States and Canada. The Company is also licensed to
sell the above categories of Vidal Sassoon products in Western Europe and
Mexico.

Under licenses from Revlon Consumer Products Corporation, Helen of Troy
uses the Revlon(R) trademark worldwide, except in Western Europe, on electric
hair care appliances, brushes, combs, lighted mirrors, personal spa products,
and battery-operated and electric women's shavers.

The Company sells foot baths, foot massagers, hydro massagers, and body
massagers bearing the Dr. Scholl's(R) trademark in the United States and Canada,
under a license from Schering-Plough HealthCare Products, Inc. The Company also
sells these products bearing the Scholl(R) trademark in other areas of the world
through a license from Scholl Limited.

The Company entered into a license agreement with Mattel, Inc. in 1999.
Under this license agreement, the Company develops and markets hair dryers, hair
brushes, combs, accessories and combination packs in the United States and
Canada under the Barbie(R) trademark.

In December 1999, the Company entered into a license agreement with
Sunbeam Products, Inc. to develop, market and distribute hair dryers and curling
irons, hairsetters, styling products and hot air brushes under the Sunbeam trade
name in the United States and Canada. In January 2000 the Company acquired a
license from Sunbeam Products to design, develop and sell human hair clippers
and trimmers under the Sunbeam(R) trade name. At the same time Sunbeam Products
granted Helen of Troy a license to sell the same products under the Oster(R)
trade name for a transitional period.

Although Helen of Troy has filed or obtained licenses for design and
utility patents in the United States and several foreign countries, the Company
does not believe that any particular patent or patent license is materially
important to its business.




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INVESTMENT IN TACTICA INTERNATIONAL, INC.

On March 14, 2000 the Company acquired a 55 percent ownership interest
in Tactica International, Inc. ("Tactica") for $2,500,000. The Company also
agreed to fund Tactica's working capital requirements through an intercompany
revolving credit facility limited to $17,500,000. Tactica designs, develops and
sells a variety of personal care appliances, including hair dryers,
depilatories, paraffin baths, and other consumer products which are sold
directly to consumers and through the retail distribution channel. Tactica's
primary trade names are IGIA(R) and Epil-stop(R). Under the IGIA(R) trade name,
Tactica produces a line of hair care products utilizing ion technology,
including the IGIA Ion-Aire hairdryer. The Therma-Spa Paraffin Bath and the
patented Touch `N' Go Hair Removal System are also marketed under the IGIA(R)
trade name. Products marketed under the Epil-stop(R) trade names include a
variety of topical products for hair removal. To create product awareness and
interest, Tactica uses television infomercials and direct response marketing
extensively.

Tactica typically operates at higher gross profit margins than Helen of
Troy's other operating segments, but also has higher operating expenses because
of the high level of television and print advertising necessary to Tactica's
business. In addition, many of the products developed and marketed by Tactica
are trend-oriented and usually have shorter product lives than Helen of Troy's
other products. Accordingly, the ability of Tactica to achieve consistent sales
levels is dependent upon the continued development of new products, advertising
effectiveness, and ultimate product acceptance by the consumer.

RELIANCE ON ONE CUSTOMER

Sales to Wal-Mart Stores, Inc., and one of its affiliates, accounted
for approximately 23 percent of the Company's net sales in fiscal 2001. Sales to
that same customer comprised 26 percent and 29 percent of net sales in fiscal
2000 and in fiscal 1999, respectively.

ORDER BACKLOG

There was no significant backlog of orders at February 28, 2001.

COMPETITIVE CONDITIONS

The Company encounters significant levels of competition with respect
to all of its products. Product pricing, performance, packaging and
availability, as well as brand name recognition, affect competition in the
market for personal care and comfort products. The Company's primary competitors
include The Conair Corporation; Applica Incorporated; Remington Products
Company; Goody Products, Inc., a division of Newell Rubbermaid Inc.;
Homedics-USA, Inc.; and The New L & N Marketing and Sales Corporation. These
competitors possess known brand names and significant resources.

SEASONALITY

The Company's business is somewhat seasonal. Sales in the Company's
fiscal second and third quarters, combined, accounted for 57 percent, 54 percent
and 55 percent of total sales in fiscal 2001, 2000 and 1999, respectively. As a
result of the seasonality of sales, the Company's working capital needs
fluctuate during the year.

REGULATION


Electrical products sold by the Company must meet the safety standards
imposed in various national, state, local and provincial jurisdictions. The
Company's electrical products sold in the United States are designed,
manufactured and tested to meet the safety standards of Underwriters
Laboratories, Inc. or Electronic Testing Laboratories.




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EMPLOYEES

The Company employs 558 full-time employees in the United States, Hong
Kong and Europe, of which 186 are marketing and sales employees, 125 are
distribution employees, 54 are engineering and development employees and 193 are
administrative personnel. Included in these totals are 39 employees of Tactica,
a subsidiary in which the company owns a 55 percent interest. Tactica employs 31
administrative and 8 sales and marketing personnel. None of the Company's
employees are covered by any collective bargaining agreement. The Company has
never experienced a work stoppage and believes it has satisfactory working
relations with its employees.

RISK FACTORS

Dependence Upon Licenses and Trademarks. A substantial portion of the
Company's sales revenue is derived from sales of products under licensed
trademarks. As a result, the Company is materially dependent upon the continued
use of such trademarks, particularly the Vidal Sassoon and Revlon(R) trademarks.
Actions taken by licensors and other third parties could diminish greatly the
value to the Company of any of the licensed trademarks. If the Company were
unable to sell products under these licensed trademarks the effect on the
Company's business, financial condition and results of operations could be both
negative and material.

Reliance Upon Certain Customers. The Company is dependent on certain of
its principal customers. Wal-Mart Stores, Inc., and one of its affiliates,
accounted for approximately 23 percent of the Company's net sales in fiscal
2001. The Company's top three customers accounted for approximately 37 percent
of fiscal 2001 net sales. Although the Company has long-standing relationships
with its major customers, no contracts require these customers to buy from the
Company. A substantial decrease in sales to any of its major customers would
have a material adverse effect on the Company's business, financial condition
and results of operations.

U.S. and Worldwide Economic Conditions. Consumer spending patterns in
the United States and abroad, as well as other domestic and worldwide economic
factors that affect the Company's customers and suppliers, play important roles
in the Company's operations. Consequently, adverse changes in economic
conditions that affect consumer spending or worldwide economic conditions could
have a material negative effect on the Company's business, financial condition,
and results of operations.

Competition. The personal care and comfort products industry is
extremely competitive. Competition is based upon price and quality, as well as
brand name recognition, innovation in the design of new products and replacement
models, and in marketing and distribution approaches. The Company competes with
domestic and international companies, some of which have substantially greater
financial and other resources than those of the Company. The Company believes
that its ability to produce reliable products that incorporate developments in
technology and satisfy consumer tastes with respect to style and design, as well
as its ability to market a broad offering of products in each applicable
category at competitive prices, are keys to its future success. No assurance can
be given that the Company will be able to successfully compete on the basis of
these factors in the future.

International Manufacturing and Operations. All of the Company's
products are manufactured by unaffiliated third party companies, most of which
are in the People's Republic of China. Risks associated with such foreign
manufacturing include changing international political relations, changes in
customs duties and other trade barriers, changes in shipping costs, currency
exchange fluctuations, local political unrest, and the availability and cost of
raw materials and merchandise. To date, these factors have not significantly
affected the Company's production in the Far East; however, any change that
impairs the Company's ability to obtain products from such manufacturers, or to
obtain products at marketable rates, could have a material negative effect on
the Company's business, financial condition and results of operations.





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Newly-Acquired Product Lines and Subsidiaries. The Company's business
plan includes a commitment to growth through the acquisition of new product
lines and businesses. The Company may acquire partial or full ownership in
businesses or may acquire rights to market and distribute particular products or
lines of products. The acquisition of a business or of the rights to market
specific products or use specific product names involves a financial commitment
by the Company. In case of an acquisition such commitments are usually in the
form of either cash or stock consideration. In the case of a new license such
commitments are usually in the form of prepaid royalties and future minimum
royalty payments. While the Company's strategy is to acquire businesses and to
develop products that will contribute positively to its earnings, there is no
guarantee of such results. Anticipated synergies may not materialize, cost
savings may be less than expected, sales of products may not meet expectations,
and acquired businesses may carry unexpected liabilities. Each of these factors
could result in a newly acquired business or product line having a material
negative impact on the Company's business, financial condition and results of
operations.

Inventory. Because of Helen of Troy's reliance on manufacturers in the
Far East, the Company's production lead times are relatively long. Therefore,
the Company must commit to production in advance of customer orders. If Helen of
Troy fails to forecast customer or consumer demand accurately the Company may
encounter difficulties in filling customer orders or in liquidating excess
inventories, or may find that customers are canceling orders or returning
products. Distribution difficulties may have an adverse effect on the Company's
business by increasing the amount of inventory and the cost of warehousing
inventory. Additionally, changes in retailer inventory management strategies
could make inventory management more difficult for the Company. Any of these
results could have a material adverse effect on the Company's business,
financial condition and result of operations.

Taxes. Currently, Helen of Troy benefits from an international
corporate structure that provides for relatively low tax rates on a consolidated
basis. If the Company were to encounter significant changes in the rates or
rules imposed by certain key taxing jurisdictions, such changes could have a
material adverse effect on the Company's business or profitability. In addition,
the Company's position on various tax matters may be challenged, as is the case
with the Hong Kong Inland Revenue Department matter discussed in "Item 3. Legal
Proceedings." Furthermore, critical to the favorable U.S. tax treatment of the
Company's earnings is its ability to maintain its position that the parent
company and/or its significant foreign owned subsidiaries are not deemed to be
Controlled Foreign Corporations (as defined under the United States Internal
Revenue Code). A Controlled Foreign Corporation is a non-U.S. corporation whose
largest U.S. shareholders (i.e., those owning 10% or more of the stock) together
own more than 50% of the stock in such corporation. If a change of control of
the Company or any of its significant foreign subsidiaries were to occur such
that one or more of those subsidiaries became Controlled Foreign Corporations,
such a change could have a material negative effect on the Company's business,
financial condition and results of operations.

ITEM 2. PROPERTIES

PLANT AND FACILITIES

The Company owns a 135,000 square foot office building in El Paso,
Texas that houses its worldwide headquarters. The Company's main warehouse in El
Paso, Texas totals 408,000 square feet and is adjacent to the headquarters
building. The two buildings are located on a 50-acre plot of land owned by the
Company. In addition the Company leases 108,000 square feet of warehouse space
in El Paso, Texas.

The Company also owns 22 acres of land in El Paso, Texas, near the 50
acres on which the warehouse and corporate headquarters are located. The Company
is holding this land for future business use.

A subsidiary located in Hong Kong leases approximately 26,500 square
feet of office space. Prior to fiscal 1996 this subsidiary was headquartered in
approximately 12,000 square feet of office space that was acquired by
condominium ownership. In fiscal 1998 the Company leased that office space to a
third party. The Company also leases various administrative and sales offices in
the United States, the United Kingdom, Germany, Canada and France.




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The Company leases warehouse space in public warehouses located in
Memphis, Tennessee; Veenendaal, The Netherlands; Nottinghamshire, the United
Kingdom; Toronto, Canada; Montevideo, Uruguay; and Hong Kong.

The Company also owns its former headquarters, which consists of an
office building with approximately 40,000 square feet, situated on approximately
one acre of land in El Paso, Texas. Additionally, the Company owns and maintains
12,000 square feet of warehouse space on a 62,000 square foot lot adjacent to
the former headquarters building. The Company is holding these properties for
sale.

ITEM 3. LEGAL PROCEEDINGS

The Inland Revenue Department ("the IRD") in Hong Kong assessed tax on
certain profits of the Company's foreign subsidiaries for the fiscal years 1990
through 1997. Hong Kong tax law allows for the taxation of profits earned from
activities conducted in Hong Kong. The Company is vigorously defending its
position that it conducted the activities that produced the profits in question
outside of Hong Kong. The Company also asserts that it has complied with all
applicable reporting and tax payment obligations. If the IRD's position were to
prevail, the resulting tax liability could range from $5,600,000 to $29,000,000
(U.S.) for the period from fiscal 1990 through fiscal 2001. In connection with
the IRD's assertion the Company purchased $5,750,000 (U.S.) in tax reserve
certificates in Hong Kong. Tax reserve certificates represent the prepayment by
a taxpayer of potential tax liabilities. The amounts paid for tax reserve
certificates are refundable in the event that the value of the tax reserve
certificates exceeds the related tax liability. These certificates are
denominated in Hong Kong currency and are subject to risks associated with
foreign currency fluctuations. Although the ultimate resolution of the IRD's
claims cannot be predicted with certainty, management believes that adequate
provision has been made in the financial statements for settlement of the IRD's
claims.

In October 1999 a demand for arbitration with the American Arbitration
Association was filed by the former shareholders of DCNL, Inc., an entity
acquired by the Company in October 1998. The demand alleged among other things,
that the Company and certain executive officers breached the October 16, 1998
Merger Agreement between DCNL California and the Company regarding the
redemption of certain contingent value rights and the calculation of earnout
payments. The full settlement of this matter in February 2001 did not have a
material adverse effect on the Company's financial results.

In fiscal 2001, The Schawbel Corporation ("Schawbel"), the supplier of
the Company's butane hair care products, notified the Company that it was
terminating the supply and distribution agreement the parties executed in
September of 1998 (the "Distribution Agreement"). Schawbel considered Helen of
Troy to be in default of the Distribution Agreement because of the Company's
failure to meet certain minimum sales requirements. During fiscal 2001 the
Company sold $2,399,000 (approximately 0.7 percent of the Company's consolidated
sales) of products purchased from Schawbel. In the fourth quarter of fiscal
2001, the Company recorded a $2,457,000 charge for the remaining unamortized
costs under the Distribution Agreement. Subsequent to the Company's fiscal 2001
year, it reached a settlement with Schawbel formally terminating the
Distribution Agreement. In addition, the settlement grants the Company the right
to sell all of its remaining $3,061,000 of inventory purchased under the
Distribution Agreement.

In a related matter, in September 1999, Schawbel commenced litigation in
the United States District Court for the District of Massachusetts against The
Conair Corporation ("Conair"), the predecessor distributor to Helen of Troy for
Schawbel's butane products. In its action, amended in June 2000, Schawbel
alleged, among other things, that Conair, following Schawbel's termination of
the Conair distribution agreement, stockpiled and sold Schawbel product beyond
the 120 day "sell-off" period afforded under the agreement, and manufactured,
marketed and sold its own line of butane products which infringed patents held
by Schawbel. In November 2000, the Massachusetts court granted Schawbel its
request for preliminary injunction, and ordered that Conair cease selling all
allegedly infringing products. On March 7, 2001, Helen of Troy sought leave from
the Massachusetts court to intervene as a plaintiff in the action and to assert
claims against Conair similar to the claims raised by Schawbel. Helen of Troy
also is seeking to recover damages in excess of $10 million, arising from the
Company's inability to meet minimums under the Distribution Agreement and
subsequent





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termination by Schawbel. In an order dated April 11, 2001, the Massachusetts
court granted Helen of Troy's motion to intervene and Helen of Troy subsequently
served its complaint on Conair. On May 11, 2001 Conair responded by filing a
motion to dismiss the Company's claim, and serving on Helen of Troy a
counterclaim alleging that Helen of Troy conspired with Schawbel to unlawfully
terminate Conair's distribution agreement with Schawbel, and to disparage
Conair's reputation in the industry, and seeking $15 million in damages.
Although the ultimate outcome of the matter cannot be predicted, the Company
contends that there is no basis to Conair's attempts to dismiss Helen of Troy's
claims, and that Conair's counterclaims lack validity. The Company intends to
pursue vigorously its claims and defense in the litigation.

The Company is involved in various other legal claims and proceedings
in the normal course of operations. In the opinion of management, the outcome of
these matters will not have a material adverse effect on the consolidated
financial position, results of operations or liquidity of the Company.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security holders during the
fourth quarter of fiscal 2001.



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PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

PRICE RANGE OF COMMON STOCK

The Company's Common Stock is listed on the NASDAQ National Market
System [symbol: HELE]. The following table sets forth, for the periods
indicated, in dollars per share, the high and low bid prices of the Common Stock
as reported on the NASDAQ National Market System. These quotations reflect the
inter-dealer prices, without retail mark-up, mark-down or commission and may not
necessarily represent actual transactions.


<TABLE>
<CAPTION>

High Low
---- ---
<S> <C> <C>
FISCAL 2001
First quarter 7.875 6.188
Second quarter 6.938 4.750
Third quarter 7.500 4.000
Fourth quarter 7.063 4.000

FISCAL 2000
First quarter 16.500 10.313
Second quarter 20.000 13.375
Third quarter 14.375 7.250
Fourth quarter 10.688 7.000
</TABLE>


APPROXIMATE NUMBER OF EQUITY SECURITY HOLDERS

The Company had one class of equity security outstanding at February
28, 2001, Common Stock with a par value of $0.10. As of May 7, 2001, there were
461 holders of record of the Company's Common Stock. Shares held in "nominee" or
"street" name at each bank nominee or brokerage house are included in the number
of shareholders of record as a single shareholder.

CASH DIVIDENDS

The Board of Directors' current policy is to retain earnings to provide
funds for the operation and expansion of the Company's business and for
potential acquisitions. The Company has not paid any cash dividends on its
Common Stock since inception. The Company's current intention is to pay no cash
dividends in fiscal 2002. Any change in dividend policy will depend upon future
conditions, including earnings and financial condition, general business
conditions, any applicable contractual limitations, and other factors deemed
relevant by the Board of Directors.

SHAREHOLDER RIGHTS PLAN

Under the terms of a Shareholder Rights Plan approved by the Board of
Directors on December 1, 1998 the Board of Directors declared, on that date, a
dividend of one preference share right ("Right") for each outstanding share of
Common Stock. The dividend, which was payable to shareholders of record on
December 15, 1998, resulted in no cash payment by the Company, created no
liability on the part of the Company and did not change the number of shares of
Common Stock outstanding.



9
12





Each Right entitles the registered holder to purchase from the Company
one one-thousandth of a share of Series A First Preference Shares ("Preference
Shares"), par value $1.00, at a price of $100 per one one-thousandth of a
Preference Share. One one-thousandth of a Preference Share would have voting
rights essentially equivalent to those associated with one share of Common
Stock. Should certain persons or groups of affiliated persons acquire more than
15% of the Company's outstanding Common Stock, they would become an "Acquiring
Person." At that time, the Board may distribute Rights that are separable from
the Common Stock (on the "Distribution Date") and may adjust the price of a
Preference Share. The Rights are not exercisable and are inseparable from the
Common Stock until the Distribution Date. The Rights associated with an
Acquiring Person's shares of Common Stock would not be exercisable. The rights
have certain anti-takeover effects and could cause substantial dilution to a
person or group that attempts to acquire the Company in certain circumstances.
However, the Rights should not interfere with any merger or other business
combination approved by the Board of Directors.

The Rights will expire on December 1, 2008 (the "Final Expiration
Date"), unless the Final Expiration Date is advanced or extended or unless the
Rights are earlier redeemed or exchanged by the Company. A more complete
explanation of the Shareholder Rights Plan, along with the Plan itself, is
contained in the Form 8-K filed by the Company with the Securities and Exchange
Commission on December 4, 1998.

RECENT SALES OF UNREGISTERED SECURITIES

In September and October 1998, the Company issued 691,760 and 350,000
shares of Common Stock, respectively, in connection with the acquisition of
Karina, Inc. and DCNL, Inc. The Company also issued 350,000 contingent value
rights to the former shareholders of DCNL, Inc. in October 1998, in connection
with the acquisition of that company. The former shareholders of DCNL, Inc.
received 154,544 shares of Common Stock when the contingent value rights that
they held were redeemed.

The shares of Common Stock were issued to the former shareholders of
Karina, Inc. and DCNL, Inc. in reliance on the exemption from registration
provided by Section 4(2) of the Securities Act of 1933, as amended. A
registration statement on Form S-3, which included 691,760 shares of Common
Stock issued in September 1998, was declared effective by the Securities and
Exchange Commission on October 21, 1998. Additionally, a registration statement
on Form S-3, which included 350,000 shares of Common Stock and 350,000 shares of
Common Stock issuable upon exercise or redemption of contingent value rights
issued in October 1998, was declared effective by the Securities and Exchange
Commission on December 2, 1998. Of the 350,000 shares of Common Stock issuable
upon exercise or redemption of the contingent value rights, 154,544 were
ultimately issued.



10
13





ITEM 6. SELECTED FINANCIAL DATA

The selected consolidated financial information set forth below has
been summarized from the Company's Consolidated Financial Statements. This
information should be read in conjunction with the Consolidated Financial
Statements and the related Notes to Consolidated Financial Statements included
in Item 8. "Financial Statements and Supplementary Data." All currency amounts
in this document are denominated in U.S. dollars.

Twelve Months Ended Last Day of February
(in thousands, except per share amounts)

<TABLE>
<CAPTION>

2001 (1) 2000 1999 1998 1997
--------- --------- --------- --------- ---------
<S> <C> <C> <C> <C> <C>
Statements of Income Data
Net Sales $ 361,398 299,513 294,487 248,098 213,035

Cost of sales 220,530 185,685 (2) 175,293 153,087 132,861
--------- --------- --------- --------- ---------
Gross Profit 140,868 113,828 119,194 95,011 80,174

Selling, general and
Administrative expenses 118,306 104,409 (2) 82,862 64,911 57,438
--------- --------- --------- --------- ---------

Operating income 22,562 9,419 36,332 30,100 22,736

Interest expense (3,989) (3,530) (3,337) (3,487) (2,262)
Other income 2,317 (3) 7,208 (3) 2,418 2,203 1,665
--------- --------- --------- --------- ---------

Earnings before income taxes 20,890 13,097 35,413 28,816 22,139

Income tax expense (benefit) 3,558 (14) 7,083 6,484 4,981
--------- --------- --------- --------- ---------

Net earnings $ 17,332 13,111 28,330 22,332 17,158
========= ========= ========= ========= =========

Per Share Data
Basic $ .61 .45 1.00 .83 .66
Diluted $ .60 .44 .96 .77 .62

Weighted average number of
common shares outstanding:
Basic 28,420 29,053 28,279 26,856 26,078
Diluted 28,729 29,885 29,596 28,851 27,770
</TABLE>




11
14

ITEM 6. SELECTED FINANCIAL DATA - CONTINUED

Last Day of February
(in thousands)

<TABLE>
<CAPTION>

2001 2000 1999 1998 1997
------------ ------------ ------------ ------------ ------------

<S> <C> <C> <C> <C> <C>
Balance Sheet Data:
Working capital $ 157,809 154,395 150,940 154,294 111,937
Total assets 337,181 304,252 294,036 227,560 182,226
Long-term debt 55,000 55,000 55,450 55,450 40,450
Stockholders' equity (4) $ 219,609 209,624 199,842 149,484 120,482
</TABLE>

(1) Fiscal 2001 results include the results of Tactica, a subsidiary in which
the Company acquired a 55 percent interest in March 2000.

(2) In fiscal 2000, the Company incurred $2,669,000 of charges to cost of goods
sold and $8,725,000 of charges to selling, general and administrative
expenses as a result of the discontinuance of its artificial nails product
line. In fiscal 2000 the Company also incurred $770,000 of charges related
to the restructuring and reorganization of several departments. See "Item 7
- Management's Discussion and Analysis of Financial Condition and Results
of Operations - Fiscal Year Ended February 29, 2000 versus Fiscal Year
Ended February 28, 1999" for a further discussion of certain charges taken
during the fourth quarter of fiscal 2000.

(3) Other income includes gains of approximately $1,400,000 in fiscal 2001 and
$6,300,000 in fiscal 2000 from the sale and appreciation of marketable
securities. See "Item 7 - Management's Discussion and Analysis of Financial
Condition and Results of Operations for a further discussion of gains from
marketable securities.

(4) In fiscal 2000 the Company repurchased 526,485 shares of common stock at a
cost of $4,076,000. In fiscal 2001, the Company repurchased 815,946 shares
of common stock at a cost of $4,623,000.




12
15




ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

RESULTS OF OPERATIONS

The following table sets forth, for the periods indicated, selected
consolidated operating data for the Company as a percentage of net sales.


Relationship to Net Sales

Fiscal Year

<TABLE>
<CAPTION>

2001 2000 1999
------------ ------------ ------------

<S> <C> <C> <C>
Net sales 100.0% 100.0 100.0
Cost of sales 61.0 62.0 59.5
------------ ------------ ------------
Gross Profit 39.0 38.0 40.5

Selling, general and
administrative expenses 32.7 34.9 28.2
------------ ------------ ------------
Operating income 6.3 3.1 12.3

Interest expense (1.1) (1.1) (1.1)
Other income, net 0.6 2.4 0.8
------------ ------------ ------------

Earnings before income taxes 5.8 4.4 12.0

Income taxes 1.0 -- 2.4
------------ ------------ ------------


Net Earnings 4.8% 4.4 9.6
============ ============ ============
</TABLE>



13
16

SEGMENTS

The Company operates its business in three segments. The North American
segment sells hair care and other personal care and comfort appliances,
hairbrushes, combs, and utility and decorative hair accessories in the United
States, Canada, and Mexico. The International segment sells the same categories
of products in countries outside of North America.

The third operating segment is Tactica. In March 2000, the Company
acquired a 55 percent ownership interest in Tactica. The Company's consolidated
results of operations include and will continue to include one hundred percent
of Tactica's revenues and expenses until such time as the minority interest in
Tactica's accumulated deficit is extinguished. Tactica operates at higher gross
profit margins but has higher operating expenses because of the high level of
television and print advertising necessary to the business. In addition, many of
the products developed and marketed by Tactica are trend oriented and usually
have shorter product lives. Accordingly, the ability of Tactica to achieve
consistent sales levels is dependent upon the continued development of new
products, effectiveness of the advertising and the ultimate product acceptance
by the consumer.

Sales by operating segment for fiscal 2001, 2000 and 1999 were as
follows:


<TABLE>
<CAPTION>

% INCREASE
(IN THOUSANDS) (DECREASE)
------------------------------------ -----------------------
2001 / 2000 /
SEGMENT 2001 2000 1999 2000 1999
-------- -------- -------- -------- --------
<S> <C> <C> <C> <C> <C>
North American $311,998 275,827 278,900 13% (1)%
International 25,390 23,686 15,587 7 52
Tactica 24,010 -- -- n/a n/a
-------- -------- -------- -------- --------
$361,398 299,513 294,487 21% 2%
-------- -------- -------- -------- --------
</TABLE>

Operating income (loss) by operating segment for fiscal 2001, 2000, and
1999 was as follows:

<TABLE>
<CAPTION>

%INCREASE
(IN THOUSANDS) (DECREASE)
-------------------------------------------------- --------------------------------
2001 / 2000 /
SEGMENT 2001 2000 1999 2000 1999
------------ ------------ ------------ ------------ ------------
<S> <C> <C> <C> <C> <C>
North American $ 28,736 9,857 39,871 192% (75)%
International 94 835 (641) (89) 230
Tactica (4,629) -- -- -- --
Corporate / other (1,639) (1,273) (2,898) (29) 56
------------ ------------ ------------ ------------ ------------
$ 22,562 9,419 36,332 140% (74)%
------------ ------------ ------------ ------------ ------------
</TABLE>





14
17

FISCAL YEAR ENDED FEBRUARY 28, 2001 VERSUS FISCAL YEAR ENDED FEBRUARY 29, 2000

Sales

Net sales for fiscal 2001 increased 20.7 percent or $61,885,000
compared to fiscal 2000. Increased North American sales and the addition of the
sales of Tactica contributed most of the sales growth. Sales in the Company's
International segment also grew. Excluding the sales of the newly-added Tactica
segment, the Company achieved net sales growth of 12.6 percent in fiscal 2001.

The increase in the Company's fiscal 2001 North American sales was
largely due to the internal development of new products and sales of a new
product line. The Company introduced new quiet hair dryers, a new line of
halogen hair care appliances, and a new line of personal spa products, including
paraffin baths, during fiscal 2001. Additionally, sales of home hair clippers
and trimmers under the Sunbeam(R) and Oster(R) names helped the Company achieve
increased sales in the North American segment during fiscal 2001. Fiscal 2001
was the first year in which the Company sold hair clippers and trimmers. Sales
of certain brush, comb and accessory products declined in fiscal 2001, partially
offsetting the sales growth produced by the segment's other products.

North American segment sales include the Company's North American sales
of artificial nails, which totaled $233,000 in fiscal 2001 and $394,000 in
fiscal 2000. The Company discontinued production of artificial nails in fiscal
2000 and plans to sell its remaining inventory of this product line.

The Company's sales in countries other than the United States, Canada,
and Mexico comprise the business of its International segment. Higher sales in
Latin America, particularly in Brazil, were the primary factor increasing
International sales during fiscal 2001, relative to fiscal 2000. Sales in
Germany and France also grew. The Company continues to work to penetrate these
and other international markets.

Tactica, a subsidiary of which Helen of Troy acquired 55 percent
ownership during March 2000, accounted for $24,010,000 of the Company's fiscal
2001 sales growth. Tactica sells a number of personal care items, including a
hair dryer that uses ion technology, depilatories, paraffin baths, and other
consumer items. Tactica sells directly to consumers and to retailers.

Gross profit

Gross profit as a percentage of sales rose from 38.0 percent in fiscal
2000 to 39.0 percent in fiscal 2001. The sales of Tactica contributed
significantly to the increase in gross profit. Tactica generates higher gross
margins and incurs higher selling, general, and administrative expenses, as a
percentage of its sales, compared to the Company's other sales. Additionally,
gross profit for fiscal 2000 was reduced by a $2,669,000 pre-tax charge for the
write-down of the Company's artificial nails inventory. The absence of such a
charge in fiscal 2001 contributed to improved gross profit as a percentage of
sales. Slightly lower gross margins on some of the Company's other North
American and International products partially offset factors that increased
margins.

Selling, general, and administrative expenses

Selling, general, and administrative expenses ("SG&A") as a percentage
of sales decreased to 32.7 percent in fiscal 2001, from 34.9 percent in
fiscal 2000. Excluding the newly-acquired Tactica segment, added in fiscal 2001,
selling, general, and administrative expenses as a percentage of sales decreased
from 34.9 percent in fiscal 2000 to 29.4 percent in fiscal 2001. Two factors
accounted for a substantial portion of the overall decrease. First, because of
fiscal 2001 sales growth, the Company's fixed expenses represented a smaller
percentage of sales in fiscal 2001 than in fiscal 2000. Second, in fiscal 2000,
the Company recognized $8,725,000 in pre-tax SG&A expenses related primarily to
the discontinuance of its artificial nails business and also to other charges
associated with strategic reorganizations of certain operations. In fiscal 2001,
the Company recognized $2,457,000 in pre-tax charges due to the planned
discontinuance of its butane hair care products and



15
18
a $1,895,000 reduction in SG&A due to the settlement of a license obligation
for which the Company accrued a liability in fiscal 2000. The charge for the
discontinuance of the product line, combined with the benefit from the
settlement of the license obligation resulted in a net $562,000 increase in
fiscal 2001 SG&A, versus the $8,725,000 increase related to non-recurring
charges in fiscal 2000.

The selling, general, and administrative expenses of the Company's
newly acquired Tactica operating segment partially offset the effects of the
above-discussed factors. Tactica's business of selling directly to consumers
requires relatively large amounts of television and print advertising. As a
result, Tactica incurs higher SG&A expenses, as a percentage of sales, than
the Company's other operating segments. Additionally, fiscal 2001 expenses
associated with media advertising campaigns for some of the Company's new hair
care appliances offset, in part, the factors that lowered SG&A as a percentage
of overall sales.

Operating income

Operating income totaled $22,562,000 in fiscal 2001, an increase of
$13,143,000 from $9,419,000 in fiscal 2000. Higher sales levels, along with the
effects of non-recurring charges in fiscal 2000, resulted in higher operating
income in fiscal 2001, versus fiscal 2000. Fiscal 2000 operating income was
reduced by $13,382,000 in pre-tax charges, $10,584,000 of which were
attributable to the discontinuance of the Company's artificial nails product
line. The fiscal 2001 results produced by Tactica, the subsidiary in which the
Company acquired a 55 percent interest in the first quarter of the fiscal year,
reduced consolidated operating income by $4,629,000.

Interest expense and Other income / expense

Interest expense increased to $3,989,000 in fiscal 2001 from $3,530,000
in fiscal 2000. The primary reason for the increase is that the Company
capitalized interest on the construction of its new corporate headquarters
during the first two quarters of fiscal 2000. No interest was capitalized during
fiscal 2001.

Other income decreased to $2,317,000 in fiscal 2001 from $7,083,000 in
fiscal 2000. Lower income from the sale and appreciation of marketable
securities accounted for most of this decrease. Income from the sale and
appreciation of marketable securities was approximately $1,400,000 in fiscal
2001, versus $6,300,000 for fiscal 2000. The Company's marketable securities
consist of shares of the common stock of several publicly traded companies and
are stated at market value, as determined by the most recent trading price of
each security as of the balance sheet date. The market risk associated with
marketable securities is summarized in the "Liquidity and Capital Resources"
section of Management's Discussion and Analysis of Financial Condition and
Results of Operations."

Income tax expense

Income tax expense totaled $3,558,000, or 17 percent of earnings before
income taxes, versus a tax benefit of $14,000 in fiscal 2000 on $13,097,000 in
earnings before income taxes. The Company's effective tax rate for both fiscal
2001 and fiscal 2000 was reduced below rates of approximately 20 percent that it
had experienced prior to fiscal year 2000. During both fiscal 2001 and fiscal
2000, the Company's tax rate was reduced by the fact that Helen of Troy Limited,
the Bermuda Corporation, which is not subject to any capital gains or other
income tax, holds the consolidated group's investments in marketable securities.
In addition, the charges associated with the Company's discontinuance of its
artificial nails product line created tax benefits on the books of a United
States subsidiary that offset much of the tax expense associated with the income
of non-United States subsidiaries.



16
19

FISCAL YEAR ENDED FEBRUARY 29, 2000 VERSUS FISCAL YEAR ENDED FEBRUARY 28, 1999

Sales

Fiscal 2000 sales increased $5,026,000, or two percent, when compared
to fiscal 1999 sales. The Company experienced increased competition, which
constrained sales growth for fiscal 2000. Sales in the Company's International
segment grew significantly in fiscal 2000. Increased sales in Latin America, as
well as in the United Kingdom and Western Europe, were the principal reasons for
the international sales growth in fiscal 2000.

Gross Profit

Fiscal 2000 gross profit as a percentage of sales decreased to 38.0
percent, from 40.5 percent in fiscal 1999. As noted in the discussion of fiscal
2001 gross profit versus fiscal 2000 gross profit, the Company absorbed a charge
to cost of goods sold of $2,669,000 in fiscal 2000 for the write-down of
artificial nails inventory. This charge, combined with increased transportation
costs from the Far East, and a less favorable sales mix, contributed to the
decrease in gross profit from fiscal 1999 to fiscal 2000.

Selling, general, and administrative expenses

Selling, general, and administrative expenses as a percentage of sales
increased to 34.9 percent in fiscal 2000, compared to 28.2 percent in fiscal
1999. As noted above in the discussion of SG&A for fiscal 2001 versus fiscal
2000, the Company recorded pre-tax charges of $8,725,000 in the fourth quarter
of fiscal 2000. The charges were associated primarily with the discontinuance of
the Company's artificial nails product line. The restructuring of various
departments within the Company also resulted in fourth quarter fiscal 2000
charges. Higher cooperative advertising and freight costs also contributed to
the increase in SG&A as a percentage of sales in fiscal 2000. Depreciation and
amortization expenses also increased as the Company placed into service its new
corporate headquarters and recorded a full year of amortization of the goodwill
associated with its fiscal 1999 acquisitions. Finally, increased customer
chargebacks, due in part to transition issues associated with the Company taking
over the operations of its El Paso warehouse from a third party contractor, also
resulted in higher SG&A as a percentage of sales in fiscal 2000 than in fiscal
1999.

Operating income

Operating income decreased to $9,419,000 in fiscal 2000, from
$36,332,000 in fiscal 1999. The charges incurred in connection with the
discontinuance of the artificial nails product line and the restructuring of
several departments within the Company contributed to the decrease in operating
income. Additionally, the effects of higher cooperative advertising expenses,
higher levels of customer chargebacks, higher freight costs, and higher
depreciation and amortization expense also played important roles in the
decrease.

Interest expense and Other income, net

Interest expense for fiscal 2000 remained relatively constant with that
of fiscal 1999. In fiscal 2000, the Company recorded approximately $6,300,000 in
gains from sales of marketable securities. The Company recorded no such gains in
fiscal 1999. Gains from the sale of marketable securities are included in "Other
income, net" on the consolidated statements of income. The Company's marketable
securities consist of shares of the common stock of several publicly traded
companies and are stated at market value, as determined by the most recent
trading price of each security as of the balance sheet date. The market risk
associated with marketable securities is summarized in the "Liquidity and
Capital Resources" section of Management's Discussion and Analysis of Financial
Condition and Results of Operations.



17
20





Income tax expense

The Company recorded a net tax benefit of $14,000 on pretax income of
$13,097,000 for the year ended February 29, 2000. The effective tax rate for
fiscal 2000 was less than the 20 percent effective rate recorded in fiscal 1999
because of two factors. First, Helen of Troy Limited, the Bermuda Corporation
holds the consolidated group's investments in marketable securities and is not
subject to any capital gains tax or other income tax on the sale of equity
securities. Second, the charges associated with the Company's discontinuance of
its artificial nails product line created tax benefits on the books of a United
States subsidiary that offset much of the tax expense associated with the income
of non-United States subsidiaries.

LIQUIDITY AND CAPITAL RESOURCES

The Company's cash balance decreased from $34,265,000 at February 29,
2000 to $25,937,000 at February 28, 2001. Cash used by operations totaled
$185,000, as the operations of Tactica used $17,026,000 of cash, while the
Company's other operations provided $16,841,000 of cash for the fiscal year
ended February 28, 2001. Investing activities utilized $13,294,000 in cash, with
the Company's $2,500,000 investment in Tactica, loans totaling $3,500,000 to
Tactica's minority shareholders, and capital and license expenditures utilizing
most of that amount. Financing activities provided a net $5,151,000 of cash, as
the Company's $10,000,000 borrowing on its line of credit more than offset the
$4,623,000 used to repurchase 815,946 shares of its common stock during fiscal
2001.

The fiscal 2001 common stock repurchases occurred under the terms of a
resolution approved by the Board of Directors on September 29, 1999. The
resolution allows the repurchase of up to 3,000,000 shares in the aggregate over
a period extending to September 29, 2002. Since the inception of this common
stock repurchase program, the Company repurchased a total of 1,342,431 shares of
its common stock for $8,699,196, including commissions, or an average price per
share of $6.48.

The Company's net accounts receivable balance was $64,310,000 at
February 28, 2001, compared to $52,916,000 at February 29, 2000. The 21.5
percent increase in accounts receivable is comparable to the 20.7 percent
increase in net sales for fiscal 2001. Days sales outstanding in accounts
receivable, computed based on fourth quarter sales, was 74 at February 28, 2001,
versus 73 at February 29, 2000.

The Company's inventory balance at February 28, 2001 was $118,544,000,
versus $96,959,000 at February 29, 2000, a 22.2 percent increase. As with the
increase in accounts receivable, the increased inventory balance is comparable
to the 20.7 percent increase in net sales. Inventory turns were 1.9 for both
fiscal 2001 and fiscal 2000.

Included on the Company's consolidated balance sheets at February 28,
2001 and February 29, 2000, were $1,956,000 and $994,000, respectively, of
investments in equity securities. The Company periodically invests in such
securities. Investing in equity securities entails certain market risks. Should
the stock prices of one or more of the entities in which the Company has
invested decline, the Company could lose part or all of its investments in such
securities.

The Company's working capital balance increased to $157,809,000 at
February 28, 2001 from $154,395,000 at February 29, 2000. The Company's current
ratio was 3.5 at February 28, 2001, versus 4.9 at February 29, 2000. The
decrease in the current ratio was due, in part, to the cash requirements
associated with the acquisition of a 55 percent interest in Tactica and to the
funding of Tactica's operations.

In connection with its acquisition of a 55 percent interest in Tactica,
the Company loaned $3,500,000 to the minority shareholders of Tactica. The
interest rate on these loans is 8.75 percent. All principal and unpaid interest
on these loans is due March 14, 2005. Included in other assets on the Company's
consolidated balance sheet at February 28, 2001 is $3,826,000 related to the
principal and accrued interest on these loans.




18
21





The Company maintains a line of credit with a bank to facilitate
short-term borrowings and the issuance of letters of credit. This line of credit
allows borrowings totaling $10,000,000, charges interest at the LIBOR rate plus
a percentage that varies based on the Company's earnings before interest, taxes,
depreciation and amortization (EBITDA), and expires July 31, 2001. At February
28, 2001 the interest rate charged under the line of credit was 7.65 percent.
This line of credit allows for the issuance of letters of credit up to
$3,000,000. Any outstanding letters of credit reduce the $10,000,000 maximum
borrowing limit on this line of credit on a dollar-for-dollar basis. At February
28, 2001, borrowings under this line of credit totaled $10,000,000 and there
were no outstanding letters of credit under this facility. At May 23, 2001,
borrowings under this line of credit were $6,000,000. The Company believes that
it will renew or replace this credit facility on similar terms in July 2001.

The Company has an additional line of credit with a different lender,
specifically for the issuance of letters of credit. That line of credit charges
interest at the bank's prime rate plus two percent (10.5 percent at February 28,
2001), allows up to $4,000,000 in letters of credit to be outstanding at any one
time, and expires August 1, 2001. As of February 28, 2001 and May 23, 2001,
outstanding letters of credit under this facility were $1,756,000 and
$1,218,000, respectively. The Company believes that it will renew or replace
this credit facility on similar terms in July 2001.

Capital and license expenditures totaled $3,185,000, $8,340,000, and
$17,731,000 in fiscal 2001, 2000, and 1999, respectively. During fiscal 2000 and
1999 capital expenditure totals included expenditures for the Company's new
corporate headquarters. The Company's operations are not capital intensive.
Management believes that the Company's short and long-term capital needs will
stem primarily from factors associated with its normal operations, such as the
need to carry sufficient levels of inventory.

The Company regularly evaluates acquisition opportunities in its
ordinary course of business and might augment its internal growth with
acquisitions of complimentary businesses and product lines. Should the Company
engage in significant acquisition activity, it would need to seek additional
financing.

As noted above, approximately $23,026,000 of cash was used to acquire
Tactica and fund its loans and working capital needs during fiscal 2001. While
the Company cannot predict with certainty, it believes Tactica's cash needs will
be substantially less in fiscal 2002. Based on the above discussion and the
Company's current financial condition and current operations, the Company
believes that cash flows from operations and available financing sources will
continue to provide sufficient capital resources to fund the Company's on going
liquidity needs for the foreseeable future.

INFORMATION RELATING TO FORWARD-LOOKING STATEMENTS

This report, some of the Company's press releases and some of the
Company's comments to the news media, contain certain forward-looking statements
that are based on management's current expectations with respect to future
events or financial performance. A number of risks or uncertainties could cause
actual results to differ materially from historical or anticipated results.
Generally, the words "anticipates," "believes," "expects" and other similar
words identify forward-looking statements. The Company cautions readers not to
place undue reliance on forward-looking statements. Forward-looking statements
are subject to risks that could cause such statements to differ materially from
actual results. Factors that could cause actual results to differ from those
anticipated include: (1) general industry conditions and competition, (2) credit
risks, (3) the Company's material reliance on individual customers or small
numbers of customers, (4) the Company's material reliance on certain trademarks,
(5) risks associated with inventory, including potential obsolescence, (6) risks
associated with new products and new product lines, (7) risks associated with
operating in foreign jurisdictions, (8) worldwide and domestic economic
conditions, (9) the impact of current and future laws, and regulations, (10) the
domestic and foreign tax rates to which the Company is subject, (11) uninsured
losses, (12) reliance on computer systems, (13) management's reliance on the
representations of third parties, (14) risks associated with new business
ventures and acquisitions, (15) risks associated with investments in equity
securities, and (16) the risks described from time to time in the Company's
reports to the Securities and Exchange Commission, including this report.




19
22





NEW ACCOUNTING GUIDANCE

In June 1998, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards No. 133, "Accounting for Derivative
Instruments and Hedging Activities" (SFAS 133). SFAS 133 establishes accounting
and reporting standards for derivative instruments and is effective for
financial statements issued for fiscal quarters of fiscal years beginning after
June 15, 2000. Based on the nature of its current operations, the Company does
not expect SFAS 133 to have a material effect on its financial statements.

In April 2001, the FASB's Emerging Issues Task force ("EITF") reached
consensus on EITF Issue 00-25 ("EITF 00-25"), "Vendor Income Statement
Characterization of Consideration from a Vendor to a Retailer." EITF 00-25
requires vendors who offer certain allowances to customers to characterize those
allowances as reductions of net sales, rather than as selling, general, and
administrative expenses. EITF 00-25 is applicable for fiscal quarters beginning
after December 15, 2001 and requires restatement of prior periods if possible.
Had the Company applied EITF 00-25 to its fiscal 2001 and 2000 results, net
sales and selling, general, and administrative expense would have decreased by
$1,320,000 and $268,000, respectively.



20
23





ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
AND FINANCIAL STATEMENT SCHEDULE

<TABLE>
<CAPTION>

Page
----

<S> <C>
Independent Auditors' Report 22

Consolidated Financial Statements:
Consolidated Balance Sheets as of February 28, 2001 and February 29, 2000 23

Consolidated Statements of Income for each of the years in the
three-year period ended February 28, 2001 25

Consolidated Statements of Stockholders' Equity for each of
the years in the three-year period ended February 28, 2001 26

Consolidated Statements of Cash Flows for each of the years
in the three-year period ended February 28, 2001 27

Notes to Consolidated Financial Statements 29

Financial Statement Schedule -
Schedule II - Valuation and Qualifying Accounts for each of
the years in the three-year period ended February 28, 2001 47
</TABLE>

All other schedules are omitted as the required information is included in
the consolidated financial statements or is not applicable.


21
24




INDEPENDENT AUDITORS' REPORT



The Board of Directors and Stockholders
Helen of Troy Limited:

We have audited the consolidated financial statements of Helen of Troy Limited
and subsidiaries as listed in the index on page 21. In connection with our
audits of the consolidated financial statements, we also have audited the
financial statement schedule as listed in the index on page 21. These
consolidated financial statements and financial statement schedule are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements and financial statement
schedule based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Helen of Troy
Limited and subsidiaries as of February 28, 2001 and February 29, 2000, and the
results of their operations and their cash flows for each of the years in the
three-year period ended February 28, 2001, in conformity with accounting
principles generally accepted in the United States of America. Also, in our
opinion, the related financial statement schedule, when considered in relation
to the basic consolidated financial statements taken as a whole, presents
fairly, in all material respects, the information set forth therein.


KPMG LLP

El Paso, Texas
May 7, 2001


22
25



HELEN OF TROY LIMITED
AND SUBSIDIARIES

Consolidated Balance Sheets

February 28, 2001 and February 29, 2000
(in thousands, except par value and shares)


<TABLE>
<CAPTION>

2001 2000
------------ ------------
<S> <C> <C>
Assets

Current assets:
Cash and cash equivalents $ 25,937 $ 34,265
Marketable securities, at market value 1,956 994
Receivables - principally trade, less
allowance of $4,081 in 2001 and
$2,514 in 2000 64,310 52,916
Inventories 118,544 96,959
Prepaid expenses 2,516 3,919
Deferred income tax benefits 7,118 4,970
------------ ------------


Total current assets 220,381 194,023


Property and equipment, at cost less
accumulated depreciation of $9,133 in
2001 and $6,212 in 2000 47,763 47,739

Goodwill, net of accumulated
amortization of $6,594 in 2001
and $4,569 in 2000 42,808 40,850

License agreements, at cost less accumulated
amortization of $10,676 in 2001
and $9,384 in 2000 7,844 5,504

Other assets at cost, net 18,385 16,136
------------ ------------

$ 337,181 $ 304,252
============ ============
</TABLE>




(Continued)


23
26





HELEN OF TROY LIMITED
AND SUBSIDIARIES

Consolidated Balance Sheets

February 28, 2001 and February 29, 2000
(in thousands, except par value and shares)


<TABLE>
<CAPTION>

2001 2000
------------ ------------
<S> <C> <C>
Liabilities and Stockholders' Equity

Current liabilities
Notes payable to banks $ 10,000 $ --
Current portion of long-term debt -- 450
Accounts payable, principally trade 21,003 6,295
Accrued expenses:
Advertising and promotional 5,101 4,602
Other 8,343 15,227
Income taxes payable 18,125 13,054
------------ ------------

Total current liabilities 62,572 39,628

Long-term debt, net of current portion 55,000 55,000
------------ ------------

Total liabilities 117,572 94,628
------------ ------------

Stockholders' equity
Cumulative preferred stock, non-voting, $1.00
par value. Authorized 2,000,000 shares;
none issued -- --
Common stock, $.10 par value. Authorized
50,000,000 shares; 28,065,526 and 28,837,609
shares issued and outstanding at February 28,
2001 and February 29, 2000, respectively 2,806 2,884
Additional paid-in-capital 52,206 53,494
Retained earnings 169,503 153,246
Minority interest in deficit of acquired subsidiary (4,906) --
------------ ------------

Total stockholders' equity 219,609 209,624
------------ ------------

Commitments and contingencies

$ 337,181 $ 304,252
============ ============
</TABLE>

See accompanying notes to consolidated financial statements.


24
27




HELEN OF TROY LIMITED
AND SUBSIDIARIES

Consolidated Statements of Income
(in thousands, except shares and earnings per share)

<TABLE>
<CAPTION>
Year Ended the Last Day of February
--------------------------------------------------
2001 2000 1999
------------ ------------ ------------

<S> <C> <C> <C>
Net Sales $ 361,398 299,513 294,487
Cost of sales 220,530 185,685 175,293
------------ ------------ ------------

Gross profit 140,868 113,828 119,194
Selling, general and administrative
expenses 118,306 104,409 82,862
------------ ------------ ------------
Operating income 22,562 9,419 36,332

Other income (expense):
Interest expense (3,989) (3,530) (3,337)
Other income, net 2,317 7,208 2,418
------------ ------------ ------------

Total other income (expense) (1,672) 3,678 (919)
------------ ------------ ------------

Earnings before income taxes 20,890 13,097 35,413
Income tax expense (benefit) 3,558 (14) 7,083
------------ ------------ ------------

Net earnings $ 17,332 13,111 28,330
============ ============ ============
Earnings per share:

Basic $ .61 .45 1.00
Diluted $ .60 .44 .96

Weighted average number of common
shares used in computing net earnings per share:
Basic 28,420,073 29,052,788 28,278,545
Diluted 28,728,762 29,885,260 29,596,189
</TABLE>




See accompanying notes to consolidated financial statements.


25
28


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Consolidated Statements of Stockholders' Equity

Years ended last day of February 2001, 2000 and 1999
(in thousands)

<TABLE>
<CAPTION>
Minority
Interest in
Additional Deficit of Total
Common Paid-In Retained Acquired Stockholders'
Stock Capital Earnings Subsidiary Equity
-------- ---------- -------- ----------- ------------
<S> <C> <C> <C> <C> <C>
Balances, February 28, 1998 $ 2,728 31,899 114,857 -- 149,484

Exercise of common stock
options, net 73 255 -- -- 328
Issuance of common stock to
acquire subsidiaries 104 21,596 -- 21,700
Net earnings -- -- 28,330 -- 28,330
-------- -------- -------- -------- --------
Balances, February 28, 1999 2,905 53,750 143,187 199,842

Exercise of common stock
options, net 16 913 -- -- 929
Issuance of common stock
in connection with employee
stock purchase plan 4 360 -- -- 364
Net issuance of (recovery) common
stock in connection with
acquisitions 12 (558) -- -- (546)
Acquisition and retirement
of treasury stock (53) (971) (3,052) -- (4,076)

Net earnings -- -- 13,111 -- 13,111
-------- -------- -------- -------- --------

Balances, February 29, 2000 $ 2,884 53,494 153,246 -- 209,624

Exercise of common stock
options, net 1 52 -- -- 53
Issuance of common stock
in connection with employee
stock purchase plan 3 168 -- -- 171
Acquisition and retirement of
treasury stock (82) (1,508) (3,033) -- (4,623)
Minority interest in deficit of
acquired subsidiary at date of acquisition -- -- -- (2,948) (2,948)
Net earnings -- -- 19,290 (1,958) 17,332
-------- -------- -------- -------- --------

Balances February 28, 2001 $ 2,806 52,206 169,503 (4,906) 219,609
======== ======== ======== ======== ========
</TABLE>

See accompanying notes to consolidated financial statements.



26
29


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Consolidated Statements of Cash Flows
(in thousands)

<TABLE>
<CAPTION>
Years Ended Last Day of February
--------------------------------------
2001 2000 1999
-------- -------- --------
<S> <C> <C> <C>
Cash flows from operating activities:
Net earnings $ 17,332 13,111 28,330
Adjustments to reconcile net earnings
to net cash provided by operating
activities:
Depreciation and amortization 8,137 6,921 4,965
Provision for doubtful receivables 1,003 559 993
Deferred taxes, net (2,148) (1,112) (511)
Purchases of marketable securities (1,579) (16,340) --
Proceeds from sales of marketable securities 2,006 21,530 --
Realized gain - trading securities (688) (6,265) --
Unrealized (gain) loss - trading securities (701) 81 --
Impairment of asset held for sale 158 650 --
Other non-cash adjustments to income 2,457 1,783 --
Changes in operating assets and liabilities:
Accounts receivable (12,053) 6,324 (13,403)
Inventory (20,011) (6,671) (15,720)
Prepaid expenses 1,483 (1,871) 1,963
Accounts payable 8,240 4,703 (4,030)
Accrued expenses (8,892) 5,827 688
Income taxes payable 5,071 (600) 8,402
-------- -------- --------
Net cash provided (used) by operating
activities (185) 28,630 11,677
-------- -------- --------

Cash flows from investing activities:
Capital and license expenditures (3,185) (8,340) (17,731)
Cash paid for acquisitions, net of cash acquired (2,205) (1,798) (7,471)
Addition to other assets (7,904) (4,589) (11,211)
-------- -------- --------
Net cash used by investing
activities (13,294) (14,727) (36,413)
-------- -------- --------
</TABLE>

(Continued)



27
30


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Consolidated Statements of Cash Flows
(in thousands)

<TABLE>
<CAPTION>
Years Ended Last Day of February
--------------------------------------
2001 2000 1999
-------- -------- --------
<S> <C> <C> <C>
Cash flows from financing activities:
Net proceeds from (payments on)
short-term borrowings 10,000 (10,000) 10,000
Payments on long-term debt (450) -- (1,663)
Payment of payroll tax and income tax withholding
associated with stock options exercised -- -- (6,669)
Proceeds from exercise of stock options, net 224 747 1,089
Common stock repurchases (4,623) (4,076) --
-------- -------- --------

Net cash (used in) provided
by financing activities 5,151 (13,329) 2,757
-------- -------- --------

Net increase (decrease) in cash and cash equivalents (8,328) 574 (21,979)
-------- -------- --------

Cash and cash equivalents, beginning
of year 34,265 33,691 55,670
-------- -------- --------

Cash and cash equivalents, end of year $ 25,937 34,265 33,691
======== ======== ========

Supplemental cash flow disclosures:
Interest paid $ 3,982 4,210 4,003
======== ======== ========
Income taxes paid (net of refunds) $ 1,015 1,177 (1,123)
======== ======== ========

Details of acquisitions in which common stock was issued
Fair value of assets acquired -- -- 32,107
Less:
Liabilities assumed -- -- 6,804
Common stock issued -- -- 21,700
-------- -------- --------
Cash paid -- -- 3,603
Less: cash acquired -- -- (488)
-------- -------- --------
Net cash paid for acquisitions in which
common stock was issued $ -- -- 3,115
======== ======== ========
</TABLE>


See accompanying notes to consolidated financial statements.



28
31


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a) General

Helen of Troy Limited, a Bermuda company, and its subsidiaries (the
"Company") design, develop, import, and distribute hair care and
other personal care appliances, hairbrushes, combs, hair
accessories and other personal care products. The Company purchases
its products from unaffiliated manufacturers most of which are
located in the Far East, including manufacturers in The People's
Republic of China, Thailand, Taiwan and South Korea.

The consolidated financial statements are prepared in U.S. dollars and
in accordance with accounting principles generally accepted in the
United States of America. These principles require management to
make estimates and assumptions that affect the reported amounts of
assets, liabilities, revenues, expenses, and the disclosure of
contingent assets and liabilities. Actual results could differ from
those estimates.

(b) Principles of Consolidation

The consolidated financial statements include the accounts of Helen of
Troy Limited and its subsidiaries, including Tactica International,
Inc. ("Tactica"), a subsidiary in which the Company acquired a 55
percent interest in fiscal 2001. The Company's consolidated results
of operations include and will continue to include one hundred
percent of Tactica's revenues and expenses until such time as the
minority interest in Tactica's accumulated deficit has been
extinguished. Intercompany balances and transactions have been
eliminated in consolidation.

(c) Inventories

Inventories are stated at the lower of cost (first-in, first-out) or
market (net realizable value) and consist primarily of finished
goods.

(d) Property and Equipment

Property and equipment are stated at cost. Depreciation is recorded on
a straight-line basis over the estimated useful lives of the
assets.

(e) Intangible Assets

Intangible assets consist primarily of goodwill, license agreements and
trademarks. The Company amortizes intangible assets using the
straight-line method over appropriate periods ranging from five to
forty years. The Company recorded amortization of intangible assets
totaling $5,292,000, $4,527,000, and $3,370,000 during fiscal 2001,
2000, and 1999, respectively.

The Company assesses the recoverability of goodwill by determining
whether the amortization of the asset balance over its remaining
life can be recovered through undiscounted future operating cash
flows of the acquired operation. The amount of impairment, if any,
is measured based on projected discounted future operating cash
flows. The discount rate used would be based on the Company's cost
of capital. The Company believes no impairment of goodwill has
occurred and that no reduction of the estimated useful lives is
warranted.



29
32


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, CONTINUED

The great majority of the Company's sales are made subject to license
agreements with the licensors of the Vidal Sassoon, Revlon(R),
Sunbeam(R) and Dr. Scholl's(R) trademarks. The Company amortizes
the acquisition costs of the existing license agreements on a
straight-line basis over the lives of the respective agreements.
Net sales subject to license agreements comprised 72 percent, 73
percent, and 80 percent of total net sales for fiscal years 2001,
2000, and 1999, respectively.

(f) Income Taxes

The Company uses the asset and liability method to account for income
taxes. Deferred income tax assets and liabilities are recognized
for the future tax consequences of temporary differences between
the book and tax bases of various assets and liabilities.
Generally, deferred tax assets represent future income tax
reductions while deferred tax liabilities represent income taxes
that the Company expects to pay in the future. The Company measures
deferred tax assets and liabilities using enacted tax rates for the
years in which it expects that temporary differences will reverse
or be settled. Changes in tax rates affect the carrying values of
deferred tax assets and liabilities. The effects of tax rate
changes are recognized in the periods in which they are enacted.

(g) Earnings per Share

Basic earnings per share is computed based upon the weighted average
number of common shares outstanding during the period. Diluted
earnings per share is computed based upon the weighted average
number of common shares plus the effects of potentially dilutive
securities. The number of potentially dilutive securities was
308,689, 832,472, and 1,317,644 for fiscal years 2001, 2000, and
1999, respectively. Dilutive securities for the years ended
February 28, 2001, February 29, 2000 and February 28, 1999 included
258,084, 739,615 and 1,271,565 shares, respectively, attributable
to dilutive stock options and 50,605, 92,857 and 46,079 shares,
respectively, contingently issuable as part of an acquisition.
Options to purchase common stock that were outstanding but not
included in the computation of earnings per share because the
exercise prices of such options were greater than the average
market price of the Company's common stock totaled 4,319,762,
3,786,612, and 2,040,800 for fiscal 2001, 2000, and 1999,
respectively.

(h) Cash Equivalents

The Company considers all highly liquid debt instruments purchased with
an original maturity of three months or less to be cash
equivalents.

(i) Marketable Securities

Marketable securities consist of shares of common stock of several
publicly traded companies and are stated at market value, as
determined by the most recent trading price of each security as of
the balance sheet date. At February 28, 2001, the Company held its
investments in equity securities of unaffiliated companies for the
purpose of trading them in the near term. Therefore, all
investments in equity securities are classified as trading
securities, with all unrealized gains and losses attributable to
such securities included in earnings. Management determines the
appropriate classification of the Company's investments when those
investments are purchased and reevaluates those determinations at
each balance sheet date. Included in the heading "Other income" on
the Consolidated Statements of Income for the years ended February
28, 2001 and February 29, 2000 are $688,000 and $6,265,000,
respectively, in realized gains. The heading "Other income" for the
years ended February 28, 2001 and February 29, 2000, respectively,
also includes $701,000 in net unrealized gains and $81,000 in net
unrealized losses.



30
33


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, CONTINUED

The net unrealized gain or loss on marketable securities represents the
difference between the market values of such securities at the
balance sheet date and the amounts that the Company paid for such
securities.

(j) Foreign Currency Transactions

The U.S dollar is the functional currency of the Company. If
applicable, all transactions of Helen of Troy Limited's non-U.S.
subsidiaries have been re-measured in U.S. dollars using historical
exchange rates. Changes in exchange rates that affect cash flows
and the related receivables or payables are recognized as
transaction gains and losses in the determination of net earnings.

(k) Revenue Recognition

Revenue is recognized when products are shipped to customers.

(l) Advertising

Advertising costs are expensed in the fiscal year in which they are
incurred. During the fiscal years ended February 28, 2001, February
29, 2000 and February 28, 1999, $31,675,000, $18,527,000, and
$18,212,000, respectively, of advertising costs were charged to
selling, general, and administrative expenses.

(m) Warranties

The Company's products are under warranty against defects in material
and workmanship for a maximum of two years. The Company has
established an accrual of approximately $2,946,000 and $2,868,000
for the fiscal years ended February 28, 2001 and February 29, 2000,
respectively, to cover future warranty costs.

(n) Long-Lived Assets

The Company reviews long-lived assets and certain identifiable
intangibles for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset may not
be recoverable. Recoverability of assets to be held and used is
measured by a comparison of the carrying amount of an asset to
future net cash flows expected to be generated by the asset. If
such assets are considered to be impaired, the impairment to be
recognized is measured as the amount by which the carrying amount
of the assets exceeds the fair value of the assets. Assets to be
disposed of are reported at the lower of the carrying amount or
fair value less costs to sell.

(o) Interest Income

Interest income is included in "Other income, net" on the Consolidated
Statements of Income. Interest income totaled $931,000, $987,000,
and $1,496,000 in fiscal 2001, 2000, and 1999, respectively.


(Continued)


31
34


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, CONTINUED

(p) Financial Instruments

The carrying amounts of cash and cash equivalents, receivables,
accounts payable, accrued expenses and income taxes payable
approximate fair value because of the short maturity of these
items. Based on prevailing interest rates for similar
instruments, the fair value of the current note payable
approximates its carrying value. See note 4 for management's
assessment of the fair value of the Company's guaranteed Senior
Notes.

(q) Stock-based Compensation Plans

The Company accounts for its stock-based compensation plans in
accordance with Accounting Principles Board Opinion No. 25,
"Accounting for Stock Issued to Employees" ("APB No. 25").
Therefore, no compensation cost has been recognized in connection
with the Company's stock option plans. Disclosures in accordance
with Statement of Financial Accounting Standards No. 123,
"Accounting for Stock-Based Compensation," ("SFAS No. 123"),
appear in note 6.


(Continued)


32
35


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(2) PROPERTY AND EQUIPMENT

A summary of property and equipment is as follows:

<TABLE>
<CAPTION>
As of the last day
Estimated of February
Useful Lives -----------------------
(Years) 2001 2000
------------ -------- --------
<S> <C> <C> <C>
Land -- $ 10,157 10,111
Building and improvements 20 - 40 29,242 29,184
Computer and other equipment 3 - 5 9,809 7,567
Transportation equipment 3 - 5 897 897
Furniture and fixtures 5 - 15 6,791 6,192
-------- --------
56,896 53,951
Less accumulated depreciation (9,133) (6,212)
-------- --------
Property and equipment, net $ 47,763 47,739
======== ========
</TABLE>

The Company recorded $3,003,000, $2,394,000, and $1,595,000 of
depreciation expense for fiscal 2001, 2000, and 1999, respectively.
Capital expenditures totaled $1,351,000, $8,340,000, and $17,731,000
in fiscal 2001, 2000, and 1999, respectively.

The Company recognized a $650,000 impairment charge during fiscal 2000
and an additional $158,000 charge during the fourth quarter of fiscal
2001. These amounts represent the estimated excess of the carrying
amount over the estimated net realizable value of the Company's
former headquarters. The former headquarters is classified as an
asset held for sale and is included in the heading "Other assets" on
the accompanying February 28, 2001, and February 29, 2000
Consolidated Balance Sheets.

During fiscal 2000 the Company capitalized $721,000 of interest in
connection with the construction of a new office facility.

The Company leases 108,000 square feet of warehouse space, as well as
various administrative office space, from a real estate partnership
in which the Chief Executive Officer and another member of the Board
of Directors are partners. During fiscal 2001 the Company paid the
real estate partnership $513,000 under these leases.



(Continued)


33
36


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(3) NOTES PAYABLE

The Company maintains a line of credit with a bank to facilitate
short-term borrowings and the issuance of letters of credit. This
line allows borrowing totaling $10,000,000, charges interest at the
LIBOR rate plus a percentage that varies based on the Company's
earnings before interest, taxes, depreciation and amortization
(EBITDA), and expires July 31, 2001. At February 28, 2001 the
interest rate charged under the line of credit was 7.65 percent. This
line of credit allows for the issuance of letters of credit up to
$3,000,000. Any outstanding letters of credit reduce the $10,000,000
maximum borrowing limit on this line of credit on a dollar-for-dollar
basis. At February 28, 2001, borrowing under this line of credit
totaled $10,000,000 and there were no outstanding letters of credit
under this facility.

The Company has an additional line of credit with a different lender,
specifically for the issuance of letters of credit. Outstanding
borrowing under that line of credit charges interest at the bank's
prime rate plus two percent (10.5 percent as of February 28, 2001),
allows up to $4,000,000 in letters of credit to be outstanding at any
one time and expires August 1, 2001. As of February 28, 2001,
outstanding letters of credit under this facility were $1,756,000.

(4) LONG-TERM DEBT

On January 5, 1996, a U.S. subsidiary issued guaranteed Senior Notes at
face value of $40,000,000. Interest is paid quarterly at a rate of
7.01%. The Senior Notes are unsecured, are guaranteed by Helen of
Troy Limited and certain of its subsidiaries and are due January 5,
2008. Annual principal payments of $10,000,000 begin in fiscal 2005.
Using a discounted cash flow analysis based on estimated market
rates, the estimated fair value of the guaranteed Senior Notes at
February 28, 2001 is approximately $38,556,000.

On July 18, 1997, a U.S. subsidiary of the Company's issued a
$15,000,000 Senior Note. Interest is paid quarterly at a rate of
7.24%. The $15,000,000 Senior Note is unsecured, is guaranteed by
Helen of Troy Limited and certain of its subsidiaries and is due July
18, 2012. Annual principal payments begin in fiscal 2009. Using a
discounted cash flow analysis based on estimated market rates, the
estimated fair value of the guaranteed Senior Note at February 28,
2001 is approximately $14,302,000.

Both the $40,000,000 and $15,000,000 Senior Notes contain covenants that
require the Company to meet certain net worth and other financial
requirements. Additionally, the notes restrict the Company from
incurring liens on any of its properties, except under certain
conditions as defined in the Senior Note agreements.



(Continued)



34
37


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(5) INCOME TAXES

The components of earnings before income tax expense are as follows:

<TABLE>
<CAPTION>

Years ended the last day of February
(in thousands)
-------------------------------------
2001 2000 1999
-------- -------- --------
<S> <C> <C> <C>
U.S. $ 4,524 (5,725) 9,697
Non-U.S 16,366 18,822 25,716
-------- -------- --------
$ 20,890 13,097 35,413
======== ======== ========
</TABLE>

The components of income tax expense (benefit) are as follows:

<TABLE>
<CAPTION>

2001 2000 1999
-------- -------- --------
<S> <C> <C> <C>
Current
U.S $ 2,990 (182) 4,734
Non-U.S 2,716 1,280 2,860
Deferred (2,148) (1,112) (511)
-------- -------- --------
$ 3,558 (14) 7,083
======== ======== ========
</TABLE>


Total income tax expense differs from the amounts computed by applying the
statutory tax rate to earnings before income taxes. The reasons for these
differences are as follows:

<TABLE>
<CAPTION>

Years ended the last day of February
(in thousands)
--------------------------------------
2001 2000 1999
-------- -------- --------
<S> <C> <C> <C>
Expected tax expense at the U.S.
statutory rate of 35% $ 7,312 4,584 12,395
Decrease in income
taxes resulting from income
from non-U.S. operations
subject to varying income
tax rates (3,754) (4,598) (5,312)
-------- -------- --------
Actual tax expense $ 3,558 (14) 7,083
======== ======== ========
</TABLE>



(Continued)



35
38


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(5) INCOME TAXES, CONTINUED

The tax effects of temporary differences that give rise to significant
portions of the deferred tax assets and liabilities at February 28,
2001 and February 29, 2000 are as follows:

<TABLE>
<CAPTION>

2001 2000
-------- --------
(in thousands)
<S> <C> <C>
Deferred tax assets:

Net operating loss carryforwards $ 1,615 718
Inventories, principally due to additional
cost of inventories for tax purposes 1,287 1,314
Accrued expenses 3,557 3,051
Accounts receivable 2,926 130
-------- --------
Total gross deferred tax assets 9,385 5,213
Valuation allowance (1,627) --
Deferred tax liabilities:
Depreciation and amortization (640) (243)
-------- --------
Net deferred tax asset $ 7,118 4,970
======== ========
</TABLE>

The Company's United States net operating loss of $2,683,000 expires if
not utilized by fiscal 2021. Accounting standards require that
deferred income taxes reflect the tax consequences of future tax
benefits, including net operating losses, to the extent that
realization of such benefits is more likely than not. Certain of the
Company's gross deferred tax assets do not, in the opinion of
management, meet that standard as of February 28, 2001. Therefore,
the Company has placed a valuation allowance against those assets.
Although realization is not assured, management believes it is more
likely than not that the remaining net deferred tax asset, including
net operating losses, will be realized. The amount of the deferred
tax asset considered realizable, however, could be reduced if
estimates of future taxable income during the carryforward period are
reduced.

The Inland Revenue Department (the "IRD") in Hong Kong assessed tax on
certain profits of the Company's foreign subsidiaries for the fiscal
years 1990 through 1997. Hong Kong tax law allows for the taxation of
profits earned from activities conducted in Hong Kong. The Company is
vigorously defending its position that it conducted the activities
that produced the profits in question outside of Hong Kong. The
Company also asserts that it has complied with all applicable
reporting and tax payment obligations. If the IRD's position were to
prevail, the resulting tax liability could range from $5,600,000 to
$29,000,000 (U.S.) for the period from fiscal 1990 through 2001. In
connection with the IRD's assertion, the Company purchased $5,750,000
(U.S.) in tax reserve certificates in Hong Kong as of February 28,
2001. Tax reserve certificates represent the prepayment by a taxpayer
of potential tax liabilities. The amounts paid for tax reserve
certificates are refundable in the event that the value of the tax
reserve certificates exceeds the related tax liability. These
certificates are denominated in Hong Kong currency and are subject to
risks associated with foreign currency fluctuations. Although the
ultimate resolution of the IRD's claims cannot be predicted with
certainty, management believes that adequate provision has been made
in the financial statements for settlement of the IRD's claims.


(Continued)



36
39


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(5) INCOME TAXES, CONTINUED

The U.S. federal tax returns of the Company's largest domestic subsidiary
for the fiscal years 1997, 1998 and 1999 are being examined by the
Internal Revenue Service ("IRS"). No adjustments have been proposed
by the IRS. Although the ultimate outcome of the examination cannot
be predicted with certainty, management is of the opinion that
adequate provision has been made in the financial statements for the
estimated effect of the examination.

The Company plans to permanently reinvest all of the undistributed
earnings of the non-U.S. subsidiaries of the United States
subsidiaries. The Company has made no provision for U.S. federal
income taxes on these undistributed earnings. At February 28, 2001,
undistributed earnings for which the Company had not provided
deferred U.S. federal income taxes totaled $50,244,000.

During fiscal years 2000 and 1999 officers and employees exercised
certain stock options, resulting in a U.S. federal income tax
deduction for the Company. The deductions attributable to the
exercise of stock options did not affect income tax expense for
financial reporting purposes. The tax effect of the stock option
exercises increased additional paid-in-capital by $239,000, and
$5,907,000, respectively, in fiscal 2000, and 1999.

(6) STOCK-BASED COMPENSATION PLANS

The Company sponsors four stock-based compensation plans. The plans
consist of two employee stock option plans, a non-employee director
stock option plan and an employee stock purchase plan. These plans
are described below. The Company accounts for its stock-based
compensation plans under APB No. 25. Accordingly, no compensation
expense has been recognized for the Company's stock option plans or
its stock purchase plan. Had the Company recorded compensation
expense for its stock option plans based on the fair value of the
options at the dates of grant for those awards, consistent with the
method of SFAS Number 123, the Company's net income and earnings per
share would have been reduced to the following pro forma amounts:

<TABLE>
<CAPTION>

Years Ended the last day of February
---------------------------------------------
2001 2000 1999
----------- ----------- -----------
<S> <C> <C> <C>
Net Income: As Reported $17,332,000 13,111,000 28,330,000
Pro forma 12,502,000 5,054,000 25,533,000
Earnings per share:
Basic: As Reported $ .61 .45 1.00
Pro forma $ .44 .17 .90

Diluted: As Reported $ .60 .44 .96
Pro forma $ .44 .17 .86
</TABLE>


(Continued)



37
40


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(6) STOCK-BASED COMPENSATION PLANS, CONTINUED

The Company computed the pro forma figures disclosed above using the
Black-Scholes option pricing model with the following
weighted-average assumptions used for grants in fiscal 2001, 2000,
and 1999, respectively; expected dividend yields of zero for all
years; expected volatility of 34.9 percent for fiscal 2001, 35.1
percent for fiscal 2000, and 27.4 percent for fiscal 1999; risk-free
interest rates of 4.9 percent for fiscal 2001, 6.6 percent for fiscal
2000, and 5.4 percent for fiscal 1999; and expected lives of 3, 4, 5
or 10 years depending on the option granted.

Under stock option and restricted stock plans adopted in 1994 and 1998
(the "1994 Plan" and the "1998 Plan" respectively) the Company
reserved a total of 11,000,000 shares of its common stock for
issuance to key officers and employees. Pursuant to the 1994 and 1998
Plans, the Company grants options to purchase its common stock at a
price equal to or greater than the fair market value on the grant
date. Both plans contain provisions for incentive stock options
("ISOs"), non-qualified stock options ("Non-Qs") and restricted stock
grants. Generally, options granted under the 1994 and 1998 Plans
become exercisable immediately, or over a one, four or five-year
vesting period and expire on a date ranging from seven to ten years
from their date of grant.

Under a stock option plan for non-employee directors (the "Directors'
Plan"), adopted in fiscal 1996, the Company reserved a total of
480,000 shares of its common stock for issuance to non-employee
members of the Board of Directors. The Company grants options under
the Directors' Plan at a price equal to the fair market value of the
Company's common stock at the date of grant. Options granted under
the Directors' Plan vest one year from their date of issuance and
expire ten years after issuance.

A summary of stock option activity under all plans is as follows:

<TABLE>
<CAPTION>

Years Ended the last day of February
------------------------------------
2001 2000 1999
WEIGHTED AVERAGE Weighted Average Weighted Average
------------------- ------------------- -------------------
SHARES EXERCISE Shares Exercise Shares Exercise
(000S) PRICE (000s) Price (000s) Price
------ -------- ------ -------- ------ --------
<S> <C> <C> <C> <C> <C> <C>
Options outstanding,
beginning of year 5,441 $11.96 4,393 $11.53 4,554 8.10
Options granted 1,273 5.95 1,386 12.16 1,110 15.76
Options exercised (12) 4.31 (146) 4.72 (724) 2.75
Options forfeited (499) 14.78 (192) 8.95 (547) 3.20
------ ------ ------ ------ ------ ------
Options outstanding, at
year end 6,203 10.52 5,441 11.96 4,393 11.53
====== ====== ====== ====== ====== ======
Options exercisable at year-end 4,362 $ 9.01 3,032 9.54 1,683 6.62
====== ====== ====== ====== ====== ======

Weighted-average fair value of
options granted during
the year $ 3.00 6.40 7.13
</TABLE>



(Continued)



38
41


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(6) STOCK-BASED COMPENSATION PLANS, CONTINUED

The following table summarizes information about stock options at
February 28, 2001:

<TABLE>
<CAPTION>

Outstanding Stock Options Exercisable Stock Options
------------------------ -------------------------
Weighted
Average Weighted Weighted
Remaining -Average -Average
Number of Contractual Exercise Number of Exercise
Options Price Range Life (years) Price Options Price
--------- ----------- ------------ -------- --------- --------
<S> <C> <C> <C> <C> <C> <C>
ISOs
269,980 $4.13 to $7.91 5.88 $ 6.01 102,880 $ 4.98
186,843 $9.69 to $12.50 5.83 11.55 49,656 11.50
91,676 $13.13 to $24.31 5.82 16.45 26,690 16.59
--------- ---------
Total 548,499 5.85 $ 9.64 179,226 $ 8.51
========= =========

Non-Qs
2,529,272 $4.13 to $7.09 6.80 $ 5.29 2,505,272 $ 5.27
2,849,643 $10.00 to $20.00 7.93 15.15 1,481,756 14.65
--------- ---------
Total 5,378,915 7.40 $10.51 3,987,028 $ 8.75
========= =========

Directors' Plan

116,000 $4.41 to $10.63 8.67 $ 7.30 36,000 $ 8.61
160,000 $14.47 to $17.63 6.87 16.02 160,000 16.02
--------- ---------
Total 276,000 7.63 $12.36 196,000 $14.66
========= =========
</TABLE>


In fiscal 1999 the Company's shareholders approved an employee stock
purchase plan (the "Stock Purchase Plan") under which 500,000 shares
of common stock are reserved for issuance to the Company's employees,
nearly all of whom are eligible to participate. Under the terms of
the Stock Purchase Plan employees authorize the Company to withhold
from 1 percent to 15 percent of their wages or salaries to purchase
the Company's common stock. The purchase price for stock purchased
under the plan is equal to 85 percent of the stock's fair market
value on either the first day of each option period or the last day
of each period, whichever is lower. During fiscal 2001, 32,063 shares
of common stock were issued under the stock purchase plan.





(Continued)



39
42


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(7) COMMITMENTS AND CONTINGENCIES

The Company has employment contracts with certain of its officers. These
agreements provide for minimum salary levels and potential incentive
bonuses. One agreement automatically renews itself each month for a
five year period and provides that in the event of a merger,
consolidation or transfer of all or substantially all of the assets
of the Company to an unaffiliated party, the officer may make an
election to receive a cash payment for the balance of the obligations
under the agreement. The expiration dates for these agreements range
from March 15, 2003 to February 28, 2006. The aggregate commitment
for future salaries pursuant to such contracts, at February 28, 2001,
excluding incentive compensation, was approximately $5,500,000.

Many of the license agreements under which the Company sells or intends
to sell products with trademarks owned by other entities require the
Company to pay minimum royalties, meet minimum sales volumes and make
minimum levels of advertising expenditures.

The Company purchases most of the appliances and products that it sells
from unaffiliated manufacturers located in the Far East, principally
in the Peoples' Republic of China, Thailand, Taiwan and South Korea.
Due to the fact that most of its products are manufactured in the Far
East, the Company is subject to risks associated with trade barriers,
currency exchange fluctuations and political unrest. These risks have
not historically affected the Company's operations. Additionally, the
Company's management believes that it could obtain its products from
facilities in other countries, if necessary. However, the relocation
of production capacity could require substantial time and could
result in increased costs.

In October 1999 a demand for arbitration was filed with the American
Arbitration Association by the former shareholders of DCNL, inc., an
entity acquired by the Company in October 1998. The demand alleged,
among other things, that the Company and certain executive officers
breached the October 16, 1998 Merger Agreement between DCNL and the
Company regarding the redemption of certain contingent value rights
and the calculation of earn out payments. The full settlement of this
matter in February 2001 did not have a material adverse effect on the
Company's financial results.

In fiscal 2001, The Schawbel Corporation ("Schawbel"), the supplier of
the Company's butane hair care products, notified the Company that it
was terminating the supply and distribution agreement the parties
executed in September of 1998 (the "Distribution Agreement").
Schawbel considered Helen of Troy to be in default of the
Distribution Agreement because of the Company's failure to meet
certain minimum sales requirements. During fiscal 2001 the Company
sold $2,399,000 (approximately 0.7 percent of the Company's
consolidated sales) of products purchased from Schawbel. In the
fourth quarter of fiscal 2001, the Company recorded a $2,457,000
charge for the remaining unamortized costs under the Distribution
Agreement. Subsequent to the Company's fiscal 2001 year, it reached a
settlement with Schawbel formally terminating the Distribution
Agreement. In addition, the settlement grants the Company the right
to sell all of its remaining $3,061,000 of inventory purchased under
the Distribution Agreement.



(Continued)



40
43


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(7) COMMITMENTS AND CONTINGENCIES, CONTINUED

In a related matter, in September 1999, Schawbel commenced litigation in
the United States District Court for the District of Massachusetts
against The Conair Corporation ("Conair"), the predecessor
distributor to Helen of Troy for Schawbel's butane products. In its
action, amended in June 2000, Schawbel alleged, among other things,
that Conair, following Schawbel's termination of the Conair
distribution agreement, stockpiled and sold Schawbel product beyond
the 120 day "sell-off" period afforded under the agreement, and
manufactured, marketed and sold its own line of butane products which
infringed patents held by Schawbel. In November 2000, the
Massachusetts court granted Schawbel its request for preliminary
injunction, and ordered that Conair cease selling all allegedly
infringing products. On March 7, 2001, Helen of Troy sought leave
from the Massachusetts court to intervene as a plaintiff in the
action and to assert claims against Conair similar to the claims
raised by Schawbel. The Company is also seeking to recover damages in
excess of $10 million, arising from the Company's inability to meet
minimums under the Distribution Agreement and subsequent termination
by Schawbel. In an order dated April 11, 2001, the Massachusetts
court granted Helen of Troy's motion to intervene and Helen of Troy
subsequently served its complaint on Conair. On May 11, 2001 Conair
responded by filing a motion to dismiss the Company's claim, and
serving on Helen of Troy a counterclaim alleging that Helen of Troy
conspired with Schawbel to unlawfully terminate Conair's distribution
agreement with Schawbel, and to disparage Conair's reputation in the
industry, and seeking $15 million in damages. Although the ultimate
outcome of the matter cannot be predicted Company contends that there
is no basis to Conair's attempts to dismiss Helen of Troy's claims,
and that Conair's counterclaims lack validity. The Company
intends to pursue vigorously its claims and defense in the
litigation.

The Company is also involved in various other legal claims and
proceedings in the normal course of operations. The Company is
insured for substantially all of the various claims in which it is
involved. In the opinion of management, the outcome of these matters
will not have a material adverse effect on the consolidated financial
position, results of operations or liquidity of the Company and its
subsidiaries.

Under the terms of a Shareholders' Rights Plan approved by the Board of
Directors in fiscal 1999, the Board of Directors declared a dividend
of one preference share right ("Right") for each outstanding share of
Common Stock. The dividend resulted in no cash payment by the
Company, created no liability on the part of the Company and did not
change the number of shares of Common Stock outstanding. The Rights
are inseparable from the shares of Common Stock and entitle the
holders to purchase one one-thousandth of a share of Series A First
Preference Shares ("Preference Shares"), par value $1.00, at a price
of $100 per one-one thousandth of a Preference Share. Should certain
persons or groups of persons ("Acquiring Persons") acquire more than
15% of the Company's outstanding Common Stock, the Board of Directors
may either adjust the price at which holders of Rights may purchase
Preference Shares or may redeem all of the then outstanding Rights at
$.01 per Right. The Rights associated with the Acquiring Person's
shares of Common Stock would not be exercisable. The Rights have
certain anti-takeover effects. The Rights could cause substantial
dilution to a person or group that attempts to acquire the Company in
certain circumstances, but should not interfere with any merger or
other business combination approved by the Board of Directors. The
Rights expire December 1, 2008, unless their expiration date is
advanced or extended or unless the Rights are earlier redeemed or
exchanged by the Company.


(Continued)



41
44

On September 29, 1999, the Company's Board of Directors approved a
resolution authorizing the Company to purchase, in open market or
private transactions, up to 3,000,000 shares of its common stock over
a period extending to September 29, 2002. As of February 28, 2001,
the Company had repurchased 1,342,431 of its shares under this
resolution at a total cost of $8,699,000.

(8) FOURTH QUARTER CHARGES/TRANSACTIONS

In the fourth quarter of fiscal 2001, the Company recognized $2,457,000
in pre-tax charges due to the planned discontinuance of a
product (see note 7) and a $1,895,000 reduction in SG&A due to the
settlement of a license obligation for which the Company had accrued
a liability in fiscal 2000.

During the fourth quarter of fiscal 2000 the Company recorded pre-tax
charges of $10,624,000 related to the discontinuation of its
artificial nails product line. The pre-tax charges resulting from
such discontinuation included $2,669,000 for the write-down of
artificial nails inventory. In addition, reserves for resolution of
future contractual obligations, allowances for customer returns, and
the write-off of related license costs, resulted in approximately
$7,955,000 in fourth quarter 2000 charges. Also during the fourth
quarter, the Company implemented several major organizational
changes, resulting in fourth quarter charges of $770,000. These
changes realigned organizational responsibilities, restructured
various departments and streamlined certain functions within the
Company. At February 29, 2000 accrued liabilities included
approximately $8,000,000 related to these charges.



(Continued)



42
45


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(9) SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

Selected unaudited quarterly financial data is as follows (in thousands,
except per share amounts):

<TABLE>
<CAPTION>

May August November February Total
-------- -------- -------- -------- --------
<S> <C> <C> <C> <C> <C>
Fiscal 2001:

Net sales $ 76,111 $ 88,233 $119,106 $ 77,948 $361,398

Gross profit 29,929 33,817 45,398 31,724 140,868

Net earnings 2,334 3,746 7,940 3,312(a) 17,332

Earnings per
share
Basic .08 .13 .28 .12 .61
Diluted .08 .13 .28 .12 .60

Fiscal 2000:

Net sales $ 72,188 $ 71,520 $ 89,601 $ 66,204 $299,513

Gross profit 28,949 26,995 33,651 24,233(a) 113,828

Net earnings 5,846 8,140 5,978 (6,853)(a) 13,111

Earnings per
share

Basic .20 .28 .21 (.24)(a) .45
Diluted .20 .27 .20 (.23)(a) .44
</TABLE>

The business of the Company is somewhat seasonal. Between 54 percent and
57 percent of annual sales volume normally occurs in the second and
third fiscal quarters.

(a) See note 8 regarding fourth quarter 2000 and 2001 charges relating to
the discontinuance of certain non-core products.




(Continued)



43
46
HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(10) SEGMENT INFORMATION

The following table contains segment information for fiscal 2001, 2000,
and 1999.

<TABLE>
<CAPTION>

(in thousands)
North Corporate /
2001 American International Tactica Other Total
-------- ------------- --------- ----------- ---------
<S> <C> <C> <C> <C> <C>
Net sales $ 311,998 $ 25,390 $ 24,010 -- $ 361,398
Operating income (loss) 28,736 94 (4,629) (1,639) 22,562
Identifiable assets 273,068 24,331 19,943 19,839 337,181
Capital / license
expenditures 3,056 125 4 -- 3,185
Depreciation and
amortization 7,537 372 228 -- 8,137

2000

Net sales $ 275,827 $ 23,686 -- -- $ 299,513
Operating income (loss) 9,857 835 -- (1,273) 9,419
Identifiable assets 264,460 20,231 -- 19,561 304,252
Capital / license
expenditures 8,253 87 -- -- 8,340
Depreciation and
amortization 6,025 896 -- -- 6,921

1999

Net sales $ 278,900 $ 15,587 -- -- $ 294,487
Operating income (loss) 39,871 (641) -- (2,898) 36,332
Identifiable assets 260,543 16,404 -- 17,089 294,036
Capital / license
expenditures 17,716 15 -- -- 17,731
Depreciation and
amortization 4,181 784 -- -- 4,965
</TABLE>


The operating income and loss totals for the North American segment
include $233,000 of income for fiscal 2001 and $10,801,000 and
$1,040,000 of losses for fiscal 2000 and 1999, respectively, related
to artificial nails products. The Company has discontinued production
of artificial nails and is in the process of attempting to sell the
remainder of its artificial nails inventory.

The North American segment sells hair care appliances, other personal
care appliances, including massagers and spa products, hairbrushes,
combs, and utility and decorative hair accessories in the United
States, Canada, and Mexico. The International segment sells hair care
appliances, personal care appliances, hairbrushes, combs, and



(Continued)



44
47


HELEN OF TROY LIMITED
AND SUBSIDIARIES

Notes to Consolidated Financial Statements

(10) SEGMENT INFORMATION, CONTINUED

hair accessories in countries outside North America. Tactica sells a
variety of personal care and other consumer products directly to
consumers and to retailers. The Company's chief operating decision
maker reviews the results of each of the three operating segments
separately.

Operating profit for each operating segment is computed based on net
sales, less cost of goods sold, less any selling, general and
administrative expenses associated with the segment. The selling,
general, and administrative expense totals used to compute each
segment's operating profit are comprised of SG&A expense directly
associated with those segments, plus corporate overhead expenses that
are allocable to operating segments. Other items of income and
expense, including income taxes, are not allocated to operating
segments.

The Company's domestic and international net revenues from third parties
and long-lived assets are as follows:

<TABLE>
<CAPTION>

2001 2000 1999
-------- -------- --------
<S> <C> <C> <C>
NET REVENUES FROM THIRD PARTIES:
United States $323,330 264,238 270,600
International 38,068 35,275 23,887
-------- -------- --------
Total 361,398 299,513 294,487
======== ======== ========

LONG-LIVED ASSETS:
United States 94,890 90,674 85,697
International 21,910 19,555 18,655
-------- -------- --------
Total $116,800 110,229 104,352
======== ======== ========
</TABLE>

Sales to one customer and its affiliate accounted for 23 percent, 26
percent, and 29 percent of the Company's net sales in fiscal 2001,
2000, and 1999, respectively.

(11) ACQUISITIONS AND PURCHASES OF TRADEMARKS

On July 31, 1998, the Company acquired the Wigo(R) trademark and certain
assets from EWT Elektrogerate GmbH & Co. KG of Germany in a cash
transaction. As a result, the Company now has the exclusive worldwide
rights to design, market and sell various appliances, including
professional salon hair care appliances, under the Wigo(R) trademark.

On September 25, 1998, the Company acquired 100% of the stock of Karina,
Inc., a New Jersey corporation. Karina develops, designs and markets
basic and fashion hair accessories, brushes, combs, and various
personal care implements. In exchange for the stock of Karina, the
Company issued 691,760 shares of its common stock to Karina's
shareholders. During fiscal 2000 25,634 of those shares, which were
held in escrow, were settled, resulting in a recovery to the Company
of approximately $546,000.

On October 19, 1998, the Company acquired 100% of the stock of DCNL,
Inc., a California corporation. DCNL develops, designs and markets
specialized hair brushes and accessories. In exchange for the stock
of DCNL, the Company issued 350,000 shares of its Common Stock and
made additional cash payments to DCNL's shareholders. Under the terms
of the agreement, DCNL's shareholders redeemed their contingent value



(Continued)


45
48

HELEN OF TROY AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(11) ACQUISITIONS AND PURCHASES OF TRADEMARKS, CONTINUED

rights issued as part of the acquisition and received 154,544
additional shares of Helen of Troy common stock subsequent to fiscal
1999.

In December 1999, the Company entered into a long-term license with
Sunbeam Products, Inc. to develop, market and distribute hair dryers
and curling irons, hairsetters, styling products and hot air brushes
under the Sunbeam(R) trade name in the United States and Canada. In
January 2000 the Company acquired a long-term license from Sunbeam
Products, Inc. to design, develop and sell human hair clippers and
trimmers under the Sunbeam(R) trade name. At the same time Sunbeam
Products, Inc. granted Helen of Troy a license to sell the same
products under the Oster(R) trade name for a transitional period.

In March 2000, the Company acquired a 55 percent ownership interest in
Tactica International, Inc. ("Tactica") for $2,500,000. In addition,
the Company loaned the minority shareholders of Tactica $3,500,000 on
March 14, 2000. The interest rate on these loans is 8.75 percent. All
principal and accrued interest on the loans is due March 14, 2005.
Included in "Other assets" on the Company's February 28, 2001
consolidated balance sheet is $3,826,000 related to the principal and
accrued interest on these loans. The Company has also agreed to fund
Tactica's working capital requirements through an intercompany
revolving credit facility limited to $17,500,000. The 45 percent
interest held by other shareholders in Tactica's deficit appears as a
reduction of the Company's stockholders' equity on the February 28,
2001 consolidated balance sheet. The financial results of Tactica,
have been included in the accompanying financial statements of the
Company, beginning March 14, 2000, the date of acquisition. It was not
practical to develop pro forma information for the year ended February
29, 2000.

The Company accounted for the acquisitions discussed above using the
purchase method of accounting. Costs in excess of the fair value of
the net tangible assets acquired are included in goodwill. The
Company is amortizing these costs over 15 to 30 years.




46
49


HELEN OF TROY LIMITED AND SUBSIDIARIES

Schedule II

Valuation and Qualifying Accounts

Years ended February 28, 2001, February 29, 2000 and February 28, 1999
(in thousands)

<TABLE>
<CAPTION>

Additions
---------
Balance at Charged to Write-off of
Beginning cost and uncollectible Balance at
Description of Year expenses Recoveries accounts End of Year
- ----------- ---------- ---------- ---------- ------------- -----------
<S> <C> <C> <C> <C> <C>
Year ended February 28, 2001
Allowance for accounts receivable $ 2,514 $ 2,469 $ 63 $ 965 $ 4,081

Year ended February 29, 2000
Allowance for accounts receivable 1,756 2,554 64 1,860 2,514

Year ended February 28, 1999
Allowance for accounts receivable 568 2,267 29 1,108 1,756
</TABLE>



47
50


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

Not applicable.

PART III


ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information in the Company's Proxy Statement, which will be filed
within 120 days of the end of the Company's 2001 fiscal year, is
incorporated herein by reference in response to this Item 10.

ITEM 11. EXECUTIVE COMPENSATION

Information in the Company's Proxy Statement, which will be filed
within 120 days of the end of the Company's 2001 fiscal year, is
incorporated herein by reference in response to this Item 11.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information in the Company's Proxy Statement, which will be filed
within 120 days of the end of the Company's 2001 fiscal year, is
incorporated herein by reference in response to this Item 12.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information in the Company's Proxy Statement, which will be filed
within 120 days of the end of the Company's 2001 fiscal year, is
incorporated herein by reference in response to this Item 13.



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PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENTS SCHEDULE, AND REPORTS ON FORM 8-K

(a) Exhibits

3.1 Memorandum of Association. (Filed as Exhibit 31 to the
Registrant's Registration Statement on Form S-4, File No.
33-73594, filed with the Securities and Exchange
Commission on December 30, 1993).

3.2 Bye-Laws. (Filed as Exhibit 3.2 to the Registrant's
Registration Statement on Form S-4, File No. 33-73594,
filed with the Securities and Exchange Commission on
December 30, 1993).

4.1 Rights Agreement, dated as of December 1, 1998, between
Helen of Troy Limited and Harris Trust and Savings Bank,
as Rights Agent. (Filed as Exhibit 4 to the Registrant's
Current Report on Form 8-K, filed with the Securities and
Exchange Commission on December 4, 1998).

10.1 Vidal Sassoon, Inc. Amended License Agreement of December
22, 1982. (Filed as Exhibit 10.1 to the Helen of Troy
Corporation's Registration Statement on Form S-2, File No.
2-82520, filed with the Securities and Exchange Commission
on March 18, 1983).

10.2 Letter Agreements Amending Sassoon License Agreement.
(Filed as Exhibit 10.2 to the Helen of Troy Corporation's
Registration Statement on Form S-2, File No. 33-13253,
filed with the Securities and Exchange Commission on April
8, 1987).

10.3 Form of Directors' and Executive Officers' Indemnity
Agreement dated February 11, 1994 executed by each of
Gerald J. Rubin, Robert D. Spear, Stanlee N. Rubin, Gary
B. Abromovitz, Byron H. Rubin, Daniel C. Montano, and
Christopher L. Carameros. (Filed as Exhibit 10.2 to the
Registrants Registration Statement on Form S-4, File No.
33-73594, filed with the Securities and Exchange
Commission on December 10, 1993).

10.4 1994 Stock Option and Restricted Stock Plan, as previously
filed with the Registrants' Registration Statement on Form
S-4, File No. 33-73594, as Exhibit 10.1 filed with the
Securities and Exchange Commission on December 30, 1993,
is hereby incorporated herein by reference.

10.5 Vidal Sassoon, Inc., European License Agreement, dated
January 1, 1990. (Filed as Exhibit 10.25 to Helen of Troy
Corporation's Annual Report on Form 10-K for the period
ending February 28, 1990, filed with the Securities and
Exchange Commission).

10.6 Revlon Consumer Products Corporation (RCPC) North American
Appliances License Agreement dated September 30, 1992.
(Filed as Exhibit 10.31 to Helen of Troy Corporation's
Quarterly report on Form 10-Q for the period ending
November 30, 1992 filed with the Securities and Exchange
Commission).

10.7 Revlon Consumer Products Corporation (RCPC) International
Appliances License Agreement dated September 30, 1992.
(Filed as Exhibit 10.32 to Helen of Troy Corporation's
Quarterly report on Form 10-Q for the period ending
November 30, 1992 filed with the Securities and Exchange
Commission).



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10.8 Revlon Consumer Products Corporation (RCPC) North American
Comb and Brush License Agreement dated September 30, 1992.
(Filed as Exhibit 10.33 to Helen of Troy Corporation's
Quarterly report on Form 10-Q for the period ending
November 30, 1992 filed with the Securities and Exchange
Commission).

10.9 Revlon Consumer Products Corporation (RCPC) International
Comb and Brush License Agreement dated September 30, 1992.
(Filed as Exhibit 10.34 to Helen of Troy Corporation's
Quarterly report on Form 10-Q for the period ending
November 30, 1992 filed with the Securities and Exchange
Commission).

10.10 First Amendment to RCPC North America Appliance License
Agreement, dated September 30, 1992. (Filed as Exhibit
10.26 to Helen of Troy Corporation's Annual Report on Form
10-K for the period ending February 28, 1993 filed with
the Securities and Exchange Commission).

10.11 First Amendment to RCPC North America Comb and Brush
License Agreement, dated September 30, 1992. (Filed as
Exhibit 10.27 to Helen of Troy Corporation's Annual Report
on Form 10-K for the period ending February 28, 1993 filed
with the Securities and Exchange Commission).

10.12 First Amendment to RCPC International Appliance License
Agreement, dated September 30, 1992. (Filed as Exhibit
10.28 to Helen of Troy Corporation's Annual Report on Form
10-K for the period ending February 28, 1993 filed with
the Securities and Exchange Commission).

10.13 First Amendment to RCPC International Comb and Brush
License Agreement, dated September 30, 1992. (Filed as
Exhibit 10.29 to Helen of Troy Corporation's Annual Report
on Form 10-K for the period ending February 28, 1993 filed
with the Securities and Exchange Commission).

10.14 License Agreement between Helen of Troy Corporation and
Helen of Troy Limited, a Barbados corporation, dated
February 28, 1994. (Filed as Exhibit 10.22 to the
Registrant's Annual Report on Form 10-K for the period
ending February 28, 1994 filed with the Securities and
Exchange Commission).

10.15 Amended and Restated Note Purchase, Guaranty and Master
Shelf Agreement, $40,000,000 7.01% Guaranteed Senior Notes
and $40,000,000 Guaranteed Senior Note Facility. (Filed as
Exhibit 10.23 to the Registrant's Quarterly Report on Form
10-Q for the period ending November 30, 1996).



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10.16 Employment contract for H. McIntyre Gardner. (Filed as
Exhibit 10.24 to the Registrant's Quarterly Report on Form
10-Q for the period ending November 30, 1997).

10.17 Helen of Troy Limited 1998 Employee Stock Option and
Restricted Stock Plan. (Filed as Exhibit 4.3 to the
Registrant's Registration Statement on Form S-8, File
Number 333-67349, filed with the Securities and Exchange
Commission on November 6, 1998).

10.18 Helen of Troy Limited 1998 Employee Stock Purchase Plan,
as previously filed as Exhibit 4.3 of the Registrant's
Registration Statement on Form S-8, File Number 333-67369,
filed with the Securities and Exchange Commission on
November 6, 1998, is hereby incorporated herein by
reference.

10.19 Amended and Restated Employment Agreement between Helen of
Troy Limited and Gerald J. Rubin, dated March 1, 1999.
(Filed as Exhibit 10.29 to the Registrant's Quarterly
Report on Form 10-Q for the period ending August 31,
1999).

10.20 Amended and Restated Helen of Troy Limited 1995
Non-Employee Director Stock Option Plan. (Filed as Exhibit
10.30 to the Registrant's Quarterly Report on Form 10-Q
for the period ending August 31, 1999).

21* Subsidiaries of the Registrant, filed herewith.

23* Independent Auditors' Consent, filed herewith.

*filed herewith

(b) The following documents are filed as part of the report:

1. Financial Statements

Independent Auditors' Report
Consolidated Balance Sheets
Consolidated Statements of Income
Consolidated Statements of Stockholders' Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

2. Schedule: Schedule II - Valuation and Qualifying Accounts

(c) Reports on Form 8-K

The Company did not file any reports on Form 8-K during the fourth
quarter of fiscal 2001.



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The registrant will send its annual report to security holders and proxy
solicitation material subsequent to the filing of this form and shall furnish
copies of both to the Commission when they are sent to security holders.


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


HELEN OF TROY LIMITED


By: /s/ Gerald J. Rubin
-------------------------------------
Gerald J. Rubin, Chairman,
Chief Executive Officer and Director

Dated May 29, 2001

Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

Signature Title Date
- ------------------------------ -------------------------------------- ------------
<S> <C> <C>
Chairman of the Board, Chief
Executive Officer, President, and
/s/ Gerald J. Rubin Director (Principal Executive Officer) May 29, 2001
- -------------------------------
(Gerald J. Rubin)

Senior Vice President, Finance
and Chief Financial Officer
(Principal Financial and Accounting
/s/ Russell G. Gibson Officer) May 29, 2001
- -------------------------------
(Russell G. Gibson)



/s/ Stanlee N. Rubin Director May 29, 2001
- -------------------------------
(Stanlee N. Rubin)



/s/ Christopher L. Carameros Director May 29 , 2001
- -------------------------------
(Christopher L. Carameros)
</TABLE>



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55


<TABLE>
<S> <C> <C>

/s/ Byron H. Rubin Director May 29, 2001
- -------------------------------
(Byron H. Rubin)



Director May 29, 2001
- -------------------------------
(Daniel C. Montano)



/s/ Gary B. Abromovitz Director May 29, 2001
- -------------------------------
(Gary B. Abromovitz)
</TABLE>



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56


INDEX TO EXHIBITS

<TABLE>
<CAPTION>

EXHIBIT
NUMBER DESCRIPTION
- ------- -----------
<S> <C> <C>
21 - Subsidiaries of the Registrant, filed herewith.

23 - Independent Auditors' Consent, filed herewith.
</TABLE>


54