Target
TGT
#499
Rank
A$68.96 B
Marketcap
A$151.77
Share price
2.56%
Change (1 day)
-28.33%
Change (1 year)

Target - 10-Q quarterly report FY


Text size:
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

-----------------------

FORM 10-Q




QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934.

For the quarterly period ended August 2, 1997
---------------


Commission file number 1-6049
------


Dayton Hudson Corporation
- --------------------------------------------------------------------------------
(Exact name of registrant as specified in its charter)


Minnesota 41-0215170
- --------------------------------------------------------------------------------
(State of incorporation or organization) (I.R.S. Employer Identification No.)


777 Nicollet Mall Minneapolis, Minnesota 55402-2055
- --------------------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code (612) 370-6948
- --------------------------------------------------------------------------------


None
- --------------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since last
report.)


The registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and
(2) has been subject to such filing requirements for the past 90 days.

The number of shares outstanding of common stock as of August 2, 1997 was
218,062,670.
DAYTON HUDSON CORPORATION AND SUBSIDIARIES

TABLE OF CONTENTS



PAGE
NO.

PART I FINANCIAL INFORMATION:

ITEM 1 - FINANCIAL STATEMENTS

Condensed Consolidated Results of Operations for the 1
Three Months, Six Months and Twelve Months ended August
2, 1997 and August 3, 1996

Condensed Consolidated Statements of Financial Position 2
at August 2, 1997, February 1, 1997 and August 3, 1996

Condensed Consolidated Statements of Cash Flows for the 3
Six Months ended August 2, 1997 and August 3, 1996

Notes to Condensed Consolidated Financial Statements 6

ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF 7-11
OPERATIONS AND FINANCIAL CONDITION

PART II OTHER INFORMATION:

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K 12-13

Signatures 14

Exhibit Index 15
PART I.  FINANCIAL INFORMATION
CONDENSED CONSOLIDATED Dayton Hudson Corporation
RESULTS OF OPERATIONS and Subsidiaries


<TABLE>
<CAPTION>

(Millions of Dollars, Except Per Share Data) Three Months Ended Six Months Ended Twelve Months Ended
- -------------------------------------------------------------------------------------------------------------------------------

AUGUST 2, August 3, AUGUST 2, August 3, AUGUST 2, August 3,
(Unaudited) 1997 1996 1997 1996 1997 1996*
- -------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
REVENUES $6,293 $5,751 $12,182 $11,131 $26,422 $24,654

COSTS AND EXPENSES:
Cost of retail sales, buying and occupancy 4,586 4,197 8,839 8,146 19,321 18,273
Selling, publicity and administrative 1,080 1,009 2,114 1,992 4,411 4,209
Depreciation and amortization 174 159 344 316 678 619
Interest expense, net 107 111 214 220 436 447
Taxes other than income taxes 113 108 230 220 455 433
Real estate repositioning charge - - - - 134 -
- --------------------------------------------------------------------------------------------------------------------------------
Total Costs and Expenses 6,060 5,584 11,741 10,894 25,435 23,981
- --------------------------------------------------------------------------------------------------------------------------------
EARNINGS BEFORE INCOME TAXES AND EXTRAORDINARY
CHARGE 233 167 441 237 987 673
Provision for Income Taxes 92 66 174 94 389 258
- --------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS BEFORE EXTRAORDINARY CHARGE $ 141 $ 101 $ 267 $ 143 $ 598 $ 415
Extraordinary Charge from Purchase and
Redemption of Debt, Net of Tax 11 - 32 1 42 1
- --------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS $ 130 $ 101 $ 235 $ 142 $556 $ 414
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
PRIMARY EARNINGS PER SHARE:
Earnings Before Extraordinary Charge $ .61 $ .44 $ 1.17 $ .60 $ 2.63 $ 1.81
Extraordinary Charge (.05) - (.15) - (.20) -
- --------------------------------------------------------------------------------------------------------------------------------
PRIMARY EARNINGS PER SHARE $ .56 $ .44 $ 1.02 $ .60 $ 2.43 $ 1.81
- --------------------------------------------------------------------------------------------------------------------------------
FULLY DILUTED EARNINGS PER SHARE:
Earnings Before Extraordinary Charge $ .59 $ .42 $ 1.12 $ .59 $ 2.53 $ 1.74
Extraordinary Charge (.05) - (.14) - (.19) -
- --------------------------------------------------------------------------------------------------------------------------------
FULLY DILUTED EARNINGS PER SHARE $ .54 $ .42 $ .98 $ .59 $ 2.34 $ 1.74
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
DIVIDENDS DECLARED PER COMMON SHARE $ .16 $ .16 $ .32 $ .31 $ .64 $.60
AVERAGE COMMON SHARES OUTSTANDING (Millions):
Primary 220.7 218.7 220.2 218.2 219.7 217.6
Fully Diluted 232.6 230.5 232.3 230.4 231.4 229.7
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>
*Consisted of 53 weeks.



See accompanying Notes to Condensed Consolidated Financial Statements.


1
CONDENSED CONSOLIDATED STATEMENTS                      Dayton Hudson Corporation
OF FINANCIAL POSITION and Subsidiaries


<TABLE>
<CAPTION>

AUGUST 2, February 1, August 3,
(Millions of Dollars) 1997 1997* 1996
- ----------------------------------------------------------------------------------------------------------
ASSETS (UNAUDITED) (Unaudited)
<S> <C> <C> <C>
CURRENT ASSETS
Cash and cash equivalents $ 216 $ 201 $ 221
Accounts receivable 1,551 1,720 1,412
Merchandise inventories 3,363 3,031 3,228
Other 409 488 191
- ----------------------------------------------------------------------------------------------------------
Total Current Assets 5,539 5,440 5,052
PROPERTY AND EQUIPMENT 10,920 10,469 10,401
Accumulated depreciation (3,171) (3,002) (2,944)
-------- -------- --------
Property and Equipment, net 7,749 7,467 7,457
OTHER 487 482 503
- ----------------------------------------------------------------------------------------------------------
TOTAL ASSETS $13,775 $13,389 $13,012
- ----------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------

LIABILITIES AND SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES
Current portion of long-term debt and notes payable $ 384 $ 233 $ 228
Accounts payable 2,399 2,528 2,176
Other 1,264 1,350 1,116
- ----------------------------------------------------------------------------------------------------------
Total Current Liabilities 4,047 4,111 3,520
LONG-TERM DEBT 5,072 4,808 5,297
DEFERRED INCOME TAXES AND OTHER 636 630 628
CONVERTIBLE PREFERRED STOCK, NET 34 50 54
SHAREHOLDERS' INVESTMENT 3,986 3,790 3,513
- ----------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' INVESTMENT $13,775 $13,389 $13,012
- ----------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------

COMMON SHARES OUTSTANDING (Millions) 218.1 217.2 216.7
- ----------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------
</TABLE>



* The February 1, 1997 Consolidated Statement of Financial Position is
condensed from the audited financial statement.

See accompanying Notes to Condensed Consolidated Financial Statements.


2
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
STATEMENTS OF CASH FLOWS and Subsidiaries


<TABLE>
<CAPTION>
(Millions of Dollars) Six Months Ended
- ------------------------------------------------------------------------------------------
AUGUST 2, August 3,
(Unaudited) 1997 1996
- ------------------------------------------------------------------------------------------
<S> <C> <C>
OPERATING ACTIVITIES
Net earnings before extraordinary charge $ 267 $ 142
Reconciliation to cash flow:
Depreciation and amortization 344 316
Deferred tax provision (60) (29)
Other non-cash items affecting earnings 7 46
Changes in operating accounts providing/(requiring) cash:
Accounts receivable 169 98
Merchandise inventories (332) (210)
Accounts payable (136) (71)
Other (2) 112
- ------------------------------------------------------------------------------------------
Cash Flow Provided by Operations 257 404
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------

INVESTING ACTIVITIES
Expenditures for property and equipment (637) (693)
Proceeds from disposals of property and equipment 110 11
- ------------------------------------------------------------------------------------------
Cash Flow Required for Investing Activities (527) (682)
- ------------------------------------------------------------------------------------------
Net Financing Requirements (270) (278)
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------

FINANCING ACTIVITIES
Increase/(decrease) in notes payable, net 537 (24)
Additions to long-term debt 100 500
Reductions of long-term debt (438) (92)
Sale of subsidiary preferred stock 160 -
Dividends paid (80) (74)
Other 6 14
- ------------------------------------------------------------------------------------------
Cash Flow Provided by Financing Activities 285 324
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------

Net Increase in Cash and Cash Equivalents 15 46
Cash and Cash Equivalents at Beginning of Period 201 175
- ------------------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD $ 216 $ 221
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------
</TABLE>


Amounts in this statement are presented on a cash basis and therefore may differ
from those shown elsewhere in this 10-Q report. Cash paid for income taxes was
$342 million and $205 million during the first six months of 1997 and 1996,
respectively. Cash paid for interest (including interest capitalized) in the
first six months of 1997 and 1996 was $284 million and $214 million,
respectively.

See accompanying Notes to Condensed Consolidated Financial Statements.


3
NOTES TO CONDENSED CONSOLIDATED                       Dayton Hudson  Corporation
FINANCIAL STATEMENTS and Subsidiaries

ACCOUNTING POLICIES

The accompanying condensed consolidated financial statements should be read in
conjunction with the financial statement disclosures contained in our 1996
Annual Shareholders' Report throughout pages 23-34. As explained on page 33 of
the Annual Report, the same accounting policies are followed in preparing
quarterly financial data as are followed in preparing annual data. In the
opinion of management, all adjustments necessary for a fair presentation of
quarterly operating results are reflected herein and are of a normal, recurring
nature.

Due to the seasonal nature of the retail industry, earnings for periods which
exclude the holiday season are not necessarily indicative of the results that
may be expected for the full fiscal year.

PER SHARE DATA

References to earnings per share relate to fully diluted earnings per share.

LONG-TERM DEBT

During second quarter 1997, we issued $100 million of debt, due 2037, and
subsequent to the quarter, we issued $75 million of debt, due 2027, both at a
fixed rate of 5.9% per annum. Investors have the option to cause the redemption
of these bonds at par in two years and each year thereafter. The proceeds from
these bonds were used for general corporate purposes.

During the second quarter, we repurchased an additional $47 million of long-term
debt for $59 million and committed to repurchase $30 million of long-term debt
for $36 million, which settled in the third quarter. The debt repurchased had
an average interest rate of approximately 9.4% and an average remaining maturity
of 18 years. An extraordinary charge, net of tax, of $11 million ($ .05 per
share) for early extinguishment of debt was recorded in the second quarter.
Year-to-date, repurchased debt amounted to $329 million with an extraordinary
charge, net of tax, of $32 million ($.14 per share). The replacement of this
debt with lower interest rate financing is expected to result in future interest
expense savings.

As noted in our first quarter 10-Q filing, Retail Properties, Inc. (RPI), a
subsidiary of the Corporation, was formed as a real estate investment trust
(REIT) and issued preferred stock which could be redeemed if, as a result of a
change in tax laws, rules or regulations, certain tax attributes of the REIT
transaction were recharacterized. Subsequent to our issuance, an Internal
Revenue Service (IRS) notice was issued challenging the tax attributes of this
type of REIT transaction. The notice purports retroactive application for our
transaction and similar transactions entered into by others. As a result, RPI's
preferred stock will be redeemed in the third quarter. The impact to our
financial statements will not be material.


4
REAL ESTATE REPOSITIONING

In the second quarter, Mervyn's closed two additional under performing stores
for a total of 27 stores closed in 1997, in accordance with our previously
announced plan. Exit costs incurred year-to-date by Mervyn's and DSD during
1997 approximated $12 million and were charged against the reserve established
in fourth quarter 1996. Subsequent to second quarter end, DSD closed its
second store in 1997.

INCOME TAXES

We have historically deducted for income tax purposes the inventory shortage
expense accrued for book purposes, in a manner consistent with industry
practice. With respect to our 1983 tax return, the IRS challenged the practice
of deducting accrued shortage not verified with a year-end physical inventory.
As disclosed in our first quarter 10-Q filing, the United States Tax Court
returned a judgment on this issue in favor of the IRS. We continue to believe
strongly that our accrual practice is correct and have appealed this decision to
the United States Court of Appeals for the Eighth Circuit. To stop further
interest accrual, we paid the tax and interest assessed by the IRS, without
impact to our results of operations.

SEGMENT DISCLOSURES

In June 1997, the Financial Accounting Standards Board issued Statement
(SFAS) No. 131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED
INFORMATION. This statement is required to be adopted by fiscal 1998, with
earlier application encouraged. We adopted SFAS No. 131 in the second
quarter. In addition, the segment disclosures on pages 22 and 23 of our 1996
Annual Report complied with the provisions of SFAS No. 131 and, therefore,
have not been reiterated herein.

Revenues by business segment were as follows :


(Millions of Dollars) Three Months Ended Six Months Ended
---------------------- ----------------------
AUGUST 2, August 3, AUGUST 2, August 3,
1997 1996 1997 1996
---------- --------- --------- ---------

Target $ 4,663 $ 4,078 $ 8,917 $ 7,801
Mervyn's 945 999 1,891 1,966
DSD 685 674 1,374 1,364
--------- --------- --------- ---------
Total Revenues $ 6,293 $ 5,751 $12,182 $11,131
--------- --------- --------- ---------
--------- --------- --------- ---------


5
SEGMENT DISCLOSURES, CONTINUED

Pre-tax Segment Profit was as follows:

(Millions of Dollars) Three Months Ended Six Months Ended
---------------------- ----------------------
AUGUST 2, August 3, AUGUST 2, August 3,
1997 1996 1997 1996
---------- --------- --------- ---------
Target $274 $242 $526 $376
Mervyn's 58 56 108 98
DSD 33 12 68 42
---------- --------- --------- ---------
Total Pre-tax Segment
Profit 365 310 702 516
Net impact from
securitization - (6) - (12)
Interest expense, net (107) (111) (214) (220)
Corporate and other (25) (26) (47) (47)
---------- --------- --------- ---------
Earnings before income
taxes and extraordinary
charge $233 $167 $441 $237
---------- --------- --------- ---------
---------- --------- --------- ---------

Pre-tax segment profit is first-in, first-out (FIFO) earnings before
securitization effects, interest, corporate and other, and unusual items.

RECLASSIFICATIONS

Certain prior year amounts have been reclassified to conform to the current-year
presentation.


6
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF OPERATIONS AND FINANCIAL CONDITION
SECOND QUARTER 1997


ANALYSIS OF OPERATIONS

Second quarter 1997 net earnings were $130 million, compared with $101 million
for second quarter 1996. For the first half of 1997, net earnings increased to
$235 million from $142 million for the same period a year ago. Second quarter
and first half 1997 net earnings include an extraordinary charge, net of tax,
related to the early extinguishment of debt of $11 million ($.05 per share) and
$32 million ($.14 per share), respectively.

The improvement in second quarter earnings is due primarily to continued strong
sales at Target, expense reduction initiatives at DSD and significant increases
in credit revenues at all three divisions. The following table reflects the
components of the year-over-year change in our earnings per share:

Three Six
Months Months
- ------------------------------------------------------------------------------
1996 Earnings Per Share $.42 $.59

Changes in earnings per share due to:
Revenues .16 .30
Gross margin rate (.05) .06
Operating expense rate .07 .19
Start-up expenses (.02) (.03)
Interest expense, net .01 .01
Extraordinary charge from redemption of debt (.05) (.14)
- ------------------------------------------------------------------------------
1997 Earnings Per Share $.54 $.98
- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------

Strong growth at Target, our lowest margin and expense rate division, continues
to impact our business mix. As a result, the Corporation's overall revenue
growth and total operating expense rate were favorably affected, while the gross
margin rate was unfavorably affected. If the sales mix between divisions had
remained constant with the comparable periods in 1996, the gross margin rate
variance would have been $.03 and $.07 more favorable, and the operating expense
rate would have been $.06 and $.11 less favorable, for the second quarter and
six months, respectively.


7
Revenues
- --------

Total revenues increased 9% for both the three- and six-month periods, while
comparable-store revenues (revenues from stores open longer than one year)
increased 5% and 4%, respectively.

Year-over-year revenue growth by business segment was as follows :


Three Months Six Months
Percentage Change Percentage Change
------------------- --------------------
All Comparable All Comparable
Stores Stores Stores Stores
------- ---------- ------ ----------
Target 14% 6% 14% 6%
Mervyn's (5) 2 (4) 1
DSD 1 (1) 1 (2)
------- ---------- ------ ----------
Total Revenues 9% 5% 9% 4%
------- ---------- ------ ----------
------- ---------- ------ ----------


Target's strong revenue results reflect new-store and comparable-store sales
growth and increased credit revenues related to the substantial growth of the
Target Guest Card. Mervyn's comparable-store growth reflects increases in
credit revenue and continued focus on sales growth through enhancing
merchandising and marketing initiatives. Mervyn's total revenue decrease
reflects previously announced store closings as part of its real estate
repositioning efforts. DSD results reflect continued implementation of its
enhanced merchandise strategy and increases in credit revenues.

Pre-Tax Segment Profit
- ----------------------

Our pre-tax segment profit increased 18% to $365 million compared with $310
million for the same period a year ago. For the second consecutive quarter, all
three divisions contributed to the year-over-year improvement. Pre-tax segment
profit in the first half increased 36% to $702 million, compared with $516
million in 1996.


8
Pre-tax Segment Profit was as follows:

(Millions of Dollars) Three Months Ended
-------------------------------------
AUGUST 2, August 3, Percentage
1997 1996 Change
--------- ---------- ----------
Target $274 $242 14%
Mervyn's 58 56 4
DSD 33 12 100+
---- ---- ---
Total Pre-tax Segment Profit $365 $310 18%
---- ---- ---
---- ---- ---


Six Months Ended
-------------------------------------
AUGUST 2, August 3, Percentage
1997 1996 Change
--------- ---------- ----------
Target $526 $376 40%
Mervyn's 108 98 11
DSD 68 42 59
---- ---- ---
Total Pre-tax Segment Profit $702 $516 36%
---- ---- ---
---- ---- ---


TARGET'S second quarter and six-month profit increases of 14% and 40% over the
same periods last year reflect strong total and comparable-store sales growth
and increases in credit revenue due to the substantial expansion of the Target
Guest Card. During the second quarter, the gross margin rate declined slightly
due to higher markdowns, while the operating expense rate was even with last
year as improved store productivity was offset by higher credit expenses
associated with the significant growth of the Target Guest Card. Importantly,
credit revenue increased in excess of the growth in credit expenses. During the
six-month period, the gross margin rate increased due primarily to higher markup
and the operating expense rate was favorable to last year, reflecting continued
progress on Target's expense reduction program and favorable sales leveraging.
For the balance of the year, we continue to anticipate similar comparable-store
sales growth with the gross margin rate flat to slightly down as Target
continues to annualize the exceptionally strong improvement in gross margin rate
achieved last year. In addition, we expect further expense reduction
initiatives to be somewhat offset by increased credit-related expenses. While
solid profit improvement is expected in the second half of the year, the rate of
growth should be more modest than in the first six months.

MERVYN'S profit for the second quarter and first half increased 4% and 11%,
respectively, from comparable periods last year. The gross margin rate
decreased during the second quarter due to higher markdowns. Mervyn's
operating expense rate for the second quarter was favorable to last year
primarily due to improvements in store productivity and reduced headquarters
costs. Mervyn's year-to-date gross margin rate increased slightly, while the
operating expense rate was unfavorable to last year due to poor sales
leveraging and higher credit expenses associated with higher credit revenue.
For the balance of 1997, despite lost revenue and profit from the previously
announced store closings, Mervyn's is expected to continue to achieve
year-over-year profit growth through a modest comparable-store revenue
increase and moderate gross margin rate favorability versus last year.


9
DSD'S second quarter profit was nearly triple last year's comparable period
results and the six-month profit increased 59% over last year. The gross margin
rate for the quarter and the first half of the year were favorable primarily due
to improved markup. The operating expense rate for both the second quarter and
first half improved substantially due to increased store productivity and lower
advertising expenses. For the balance of the year, DSD's profit improvement is
expected to continue with modest gross margin favorability and continued
operating expense reductions.

Other Performance Factors
- -------------------------

The last-in first-out (LIFO) provision, included in cost of retail sales, was
zero for the three- and six-month periods for both 1997 and 1996. The
cumulative LIFO provision was $86 million at August 2, 1997 and February 1,
1997, and $77 million at August 3, 1996.

For the second quarter and first six months of 1997 and 1996, total earnings
before income taxes and extraordinary charge include a reduction of credit
revenues and a reduction of bad debt expense related to the sale of securitized
accounts receivable of $6 and $12 million, respectively. For 1997, these
reductions have been offset by the net effect of SFAS No. 125.

Net interest expense decreased $4 million in the second quarter and $6 million
in the first half of 1997 compared with the same periods last year due primarily
to lower average debt balances. In addition, we expect lower average interest
rates as we move forward, due in part to refinancing of higher coupon debt.
Therefore, interest expense for 1997 is expected to be somewhat below last
year's levels.

The estimated annual effective income tax rate is 39.5 % for 1997, unchanged
from 1996's first half estimated annual rate.

ANALYSIS OF FINANCIAL CONDITION

Our financial condition remains strong. The ratio of debt to total
capitalization attributable to our retail operations was 52% at the end of
second quarter 1997, compared with 55% a year ago and 50% at year end. Due to
the seasonality of our business, quarterly comparisons will fluctuate, but we
expect our debt ratio to remain lower than last year for the balance of 1997.

At August 2, 1997, working capital was $1,492 million, 3% lower than a year ago.
Accounts receivable increased $139 million from second quarter last year,
primarily due to growth of the Target Guest Card. Accounts receivable declined
10% from year end, reflecting the typical reduction from seasonally high levels.
Inventory increased only 4%, or $135 million, over the same period last year as
a result of new Target stores and good controls at all three divisions. The
growth in inventory has been more than fully funded by the $223 million increase
in accounts payable over the comparable period. In addition, the current
portion of long-term debt and notes payable increased $156 million over second
quarter last year.


10
Capital expenditures for the first half of 1997 were $637 million, compared with
$693 million for the same period a year ago. Approximately 83% of the current
year expenditures were made by Target, 6% by Mervyn's and 11% by DSD. Proceeds
of $110 million were received during the period from the disposal of property
and equipment, primarily from the sale of Mervyn's Florida and Georgia stores.

We continue to fund the growth in our business through a combination of debt,
the securitization of accounts receivable and retained earnings. Our debt has
decreased $69 million compared with a year ago while our shareholders'
investment has grown by $473 million.

STORE DATA

At August 2, 1997, Target operated 769 stores in 39 states, Mervyn's operated
274 stores in 14 states and DSD operated 65 stores in nine states. During the
quarter, we opened 17 net Target stores, one DSD store and closed two Mervyn's
store.

Retail square footage was as follows:

<TABLE>
<CAPTION>
AUGUST 2, February 1, August 3,
(In thousands, reflects total square feet, less office, warehouse and vacant space) 1997 1997 1996
- -------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
Target 83,393 79,360 76,519
Mervyn's 22,345 24,518 24,449
DSD 14,222 14,111 14,082
- --------------------------------------------------------------------------------------------------------------------------------
Total Retail Square Footage 119,960 117,989 115,050
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>


11
PART II.  OTHER INFORMATION


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

a) Exhibits

(2). Not applicable

(4). Instruments defining the rights of security holders, including
indentures. Registrant agrees to furnish the Commission on
request copies of instruments with respect to long-term debt.

(10)A. Executive Incentive Plan (PTOC & EVA-Registered Trademark-)
(as amended and restated May 21, 1997).

B. Executive Long-Term Incentive Plan of 1981 (as amended and
restated May 21, 1997).

C. Executive Deferred Compensation Plan (as amended and restated
June 30, 1997). Incorporated by reference to Exhibit 10.1 to
Registrant's Registration Statement on Form S-8 (File No.
333-30311).

D. Highly Compensated Capital Accumulation Plan (as amended and
restated June 30, 1997). Incorporated by reference to Exhibit
10.2 to Registrant's Registration Statement on Form S-8 (File
No. 333-30311).

E. SMG Executive Deferred Compensation Plan (as amended and
restated June 30, 1997). Incorporated by referenced to
Exhibit 10.3 to Registrant's Registration Statement on Form
S-8 (File No. 333-30311).

F. Director Deferred Compensation Plan (as amended and restated
June 30, 1997). Incorporated by reference to Exhibit 10.4 to
Registrant's Registration Statement on Form S-8 (File No.
333-30311).

(11). Statements re Computations of Per Share Earnings

(12). Statements re Computations of Ratios

(15). Not applicable

(18). Not applicable

(19). Not applicable

(22). Not applicable


12
(23).   Not applicable

(24). Not applicable

(27). Financial Data Schedule

(99). Not applicable

b) Reports on Form 8-K. Registrant did not file any reports on Form 8-K
during the quarter ended August 2, 1997.


- ----------------------
- -Registered Trademark-EVA is a registered trademark


13
Signatures
----------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

DAYTON HUDSON CORPORATION
Registrant




Date: September 12, 1997 By /s/ Douglas A. Scovanner
---------------------------
Douglas A. Scovanner
Senior Vice President and
Chief Financial Officer



Date: September 12, 1997 By /s/ J.A. Bogdan
---------------------------
JoAnn Bogdan
Controller and
Chief Accounting Officer


14
Exhibit Index
- -------------


(10)A. Executive Incentive Plan (PTOC & EVA-Registered Trademark-)
(as amended and restated May 21, 1997)
B. Executive Long-Term Incentive Plan of 1981 (as amended and restated
May 21, 1997)

(11). Statements re Computations of Per Share Earnings

(12). Statements re Computations of Ratios

(27). Financial Data Schedule














- --------------------
- -Registered Trademark-EVA is a registered trademark


15