Siebert Financial
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Siebert Financial - 10-Q quarterly report FY


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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 1999

OR

[ ] Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

For the transition period from __________ to __________

Commission File Number 0-5703

SIEBERT FINANCIAL CORP.

(Exact name of registrant as specified in its charter)

New York 11-1796714
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

885 Third Avenue, New York, New York 10022

(Address of principal executive offices)

(212) 644-2400
(Registrant's telephone number, including area code)

Former address: Not Applicable
------------------------------
(Former name, former address and former fiscal year,

if changed since last report)
Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes [X] No [ ]

The number of shares of the registrant's common stock outstanding as of November
8, 1999 was 22,883,005.
Unless otherwise indicated,  all information in this Form 10-Q has been
adjusted to reflect a 4-for-1 stock split effected April 7, 1998 (the "Stock
Split") and the acquisition on May 28, 1999, of Andrew Peck Associates, Inc.
("Peck") in a transaction accounted for as a pooling of interests. Accordingly,
all prior information has been adjusted to include historical statements of the
financial position and results of operations of Peck. Unless the context
otherwise requires, the "Company" shall mean Siebert Financial Corp. and its
wholly owned subsidiary.

The Company's quarterly and annual operating results are affected by a
wide variety of factors that could materially and adversely affect actual
results, including: changes in general economic and market conditions,
fluctuations in trading volume and prices of securities, changes and prospects
for changes in interest rates and demand for brokerage and investment banking
services, increases in competition within and without the discount brokerage
business through broader services offerings or otherwise, competition from
electronic discount brokerage firms offering greater discounts on commissions
than the Company, prevalence of a flat fee environment, decline in participation
in equity or municipal finance underwritings, decreased ticket volume in the
discount brokerage division, limited trading opportunities, increases in
expenses, changes in net capital or other regulatory requirements and risks
related to the Year 2000.

As a result of these and other factors, the Company may experience
material fluctuations in future operating results on a quarterly or annual
basis, which could materially and adversely affect its business, financial
condition, operating results, and stock price. Furthermore, this document and
other documents filed by the Company with the Securities and Exchange Commission
(the "SEC") contain certain forward looking statements with respect to the
business of the Company, including prospective financing arrangements. These
forward-looking statements are subject to certain risks and uncertainties,
including those mentioned above, which may cause actual results to differ
significantly from these forward-looking statements. The Company undertakes no
obligation to publicly release the results of any revisions to these
forward-looking statements which may be made to reflect events or circumstances
after the date when such statements were made or to reflect the occurrence of
unanticipated events. An investment in the Company involves various risks,
including those mentioned above and those which are detailed from time to time
in the Company's SEC filings.

PART I. FINANCIAL INFORMATION

Item 1. Financial Statements


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<TABLE>
<CAPTION>

SIEBERT FINANCIAL CORP. & SUBSIDIARY
CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION


SEPTEMBER 30, DECEMBER 31,
1999 1998
---- ----
(UNAUDITED)
<S> <C> <C>
ASSETS
Cash and cash equivalents $20,790,000 $6,735,000
Cash equivalents - restricted 1,300,000 1,300,000
Receivable from clearing broker 2,155,000 2,700,000
Securities owned, at market value 2,623,000 5,381,000
Secured demand note receivable from stockholder - 2,000,000
Furniture, equipment and leasehold improvements, net 735,000 675,000
Investment in affiliate 838,000 1,572,000
Deferred financing costs - 270,000
Income taxes receivable 729,000 -
Prepaid expenses and other assets 1,081,000 861,000
----------- -----------
$30,251,000 $21,494,000
=========== ===========

LIABILITIES AND STOCKHOLDERS' EQUITY

Liabilities:
Securities sold, not yet purchased, at market value $ 46,000 $567,000
Accounts payable and accrued liabilities 2,517,000 3,627,000
----------- -----------
2,563,000 4,194,000
----------- -----------
Commitments and contingent liabilities

Subordinated borrowings payable to stockholder - 3,000,000
----------- -----------


Stockholders' equity:
Common stock, $.01 par value; 49,000,000 shares authorized,
22,874,005 and 21,604,960 issued and outstanding at
September 30, 1999 and December 31,1998, respectively 229,000 215,000
Additional paid-in 17,375,000 6,714,000
capital

Retained earnings 10,084,000 7,371,000
----------- -----------

27,688,000 14,300,000
----------- -----------

$30,251,000 $21,494,000
=========== ===========
</TABLE>



See notes to consolidated financial statements.

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SIEBERT FINANCIAL CORP. & SUBSIDIARY
CONSOLIDATED STATEMENTS OF INCOME
(UNAUDITED)
<TABLE>
<CAPTION>

THREE MONTHS ENDED NINE MONTHS ENDED

------------------------------------- -----------------------------------
SEPTEMBER 30, SEPTEMBER 30,
1999 1998 1999 1998
--------------- ----------------- -------------- ---------------

Revenues:


<S> <C> <C> <C> <C>
Commissions and fees $7,139,000 $ 5,866,000 $22,762,000 $ 17,403,000
Investment banking 443,000 77,000 1,093,000 3,043,000
Trading profits 250,000 193,000 668,000 961,000
Income (loss) from equity investee (373,000) 427,000 263,000 427,000
Interest and dividends 323,000 269,000 802,000 683,000
---------- ------------ ----------- ------------

7,782,000 6,832,000 25,588,000 22,517,000
---------- ------------ ----------- ------------

Expenses:
Employee compensation and benefits 2,442,000 2,124,000 8,141,000 8,186,000
Clearing fees, including floor
brokerage 1,339,000 925,000 4,173,000 2,814,000
Advertising and promotion 1,058,000 600,000 2,469,000 1,539,000
Communications 598,000 481,000 1,813,000 1,380,000
Occupancy 140,000 135,000 404,000 462,000
Interest 44,000 75,000 148,000 268,000
Other general and administrative 1,052,000 588,000 3,090,000 2,318,000
---------- ------------ ----------- ------------
6,673,000 4,928,000 20,238,000 16,967,000
---------- ------------ ----------- ------------

Income before income taxes 1,109,000 1,904,000 5,350,000 5,550,000

Provision for income taxes 466,000 829,000 2,307,000 2,306,000
---------- ------------ ----------- ------------

Net income $ 643,000 $ 1,075,000 $ 3,043,000 $ 3,244,000
========== ============ =========== ============

Net income per share of common stock -
basic and diluted $0.03 $0.05 $0.13 $0.15

Weighted average shares outstanding -
basic 22,873,565 21,604,334 22,741,604 21,595,999

Weighted average shares outstanding -
diluted 23,370,233 22,269,704 23,247,901 22,274,383
</TABLE>



See notes to consolidated financial statements.


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SIEBERT FINANCIAL CORP. & SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
<TABLE>
<CAPTION>

NINE MONTHS ENDED
SEPTEMBER 30,
----------------------------------------
1999 1998
----------------- ----------------
<S> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income $3,043,000 $3,244,000
Adjustments to reconcile net income to net cash (used in) provided by
Operating activities:
Depreciation and amortization 310,000 126,000
Noncash compensation - 68,000
Utilization of deferred tax asset 2,307,000 -
Income from equity investee (263,000) -
Changes in operating assets and liabilities:
Net (increase) decrease in securities owned, at market value (2,150,000)
2,758,000
Net (increase) decrease in receivable from clearing broker (545,000) 386,000
(Increase) decrease in prepaid expenses and other assets (204,000) 179,000

Net increase (decrease) in securities sold, not yet purchased,
at market value (521,000) 1,400,000
Increase (decrease) in accounts payable and accrued
Liabilities (1,140,000) 264,000

Net cash provided by operating activities 6,835,000 3,717,000

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of furniture, equipment and leasehold improvements (627,000) (252,000)
Distribution from equity investee 997,000 (427,000)

Net cash provided by (used in) investing activities 6,835,000 (679,000)

CASH FLOWS FROM FINANCING ACTIVITIES:
Dividend on common stock (300,000) (80,000)
Repayment of Subordinated debt (1,000,000)
Proceeds from exercise of options 710,000 39,000
Proceeds from rights offering 7,183,000 -
Net cash provided by (used in) financing activities 7,723,000 (41,000)

Net increase (decrease) in cash and cash equivalents 14,055,000 (2,997,000)

Cash and cash equivalents - beginning of period 6,735,000 4,527,000


Cash and cash equivalents - end of period $20,790,000 $7,524,000

SUPPLEMENTAL CASH FLOW DISCLOSURES:
Cash paid for:
Interest $148,000 $193,000
Income taxes $567,000 1,498,000

NONCASH INVESTING AND FINANCING ACTIVITIES:
Dividends declared $120,000 $19,000
Tax benefit from stock options exercise (see note 4) $3,036,000 _
</TABLE>

See notes to consolidated financial statements.


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SIEBERT FINANCIAL CORP. & SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(UNAUDITED)


1. ORGANIZATION AND BASIS OF PRESENTATION:

The consolidated financial statements include the accounts of Siebert
Financial Corp. (the "Company") and its wholly owned subsidiary, Muriel
Siebert & Co., Inc. ("Siebert"). All material intercompany balances have
been eliminated. The statements are unaudited; however, in the opinion of
management, all adjustments considered necessary to reflect fairly the
Company's financial position and results of operations, consisting of
normal recurring adjustments, have been included.

The accompanying consolidated financial statements do not include all of
the information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting
principles. Accordingly, the statements should be read in conjunction with
the audited financial statements included in the Company's Annual Report on
Form 10-KSB for the year ended December 31, 1998. Because of the nature of
the Company's business, the results of any interim period are not
necessarily indicative of results for a full year.

On May 28, 1999, the Company consummated the acquisition of Andrew Peck
Associates, Inc. ("Peck"). Under the terms of the agreement, Peck was
merged with and into Siebert and the separate existence of Peck ceased. All
of the common stock of Peck outstanding was converted into 600,000 shares
of the Company's common stock. The merger is accounted for as a pooling of
interests. Accordingly, the Company's financial statements have been
restated to include the results of Peck for all periods presented.


2. NET CAPITAL:

Siebert is subject to the Securities and Exchange Commission's Uniform Net
Capital Rule (Rule 15c3-1), which requires the maintenance of minimum net
capital. Siebert has elected to use the alternative method, permitted by
the rule, which requires that Siebert maintain minimum net capital, as
defined, equal to the greater of $250,000 or 2% of aggregate debit balances
arising from customer transactions, as defined. (The net capital rule of
the New York Stock Exchange also provides that equity capital may not be
withdrawn or cash dividends paid if resulting net capital would be less
than 5% of aggregate debits.) As of September 30, 1999 and December 31,
1998, Siebert had net capital of approximately $ 13.1 million and $11.1
million respectively, as compared with net capital requirements of
$250,000.

3. TAX BENEFIT OF STOCK OPTION EXERCISES:

During the three quarters ended September 30, 1999, the Company recorded
income taxes receivable of, and increased additional paid-in capital by,
$3,036,000 arising from the deductibility of the difference between the
exercise price of non qualifying stock options and the market value of the
stock on the dates of exercise of the options. The amounts have been
utilized to offset currently payable income taxes and the excess has been
recorded as income taxes receivable.


<
-6-
4.   CAPITAL TRANSACTIONS:

On January 15, 1999 the Company issued 961,000 shares of its common stock
in connection with a rights offering to its shareholders. Proceeds were
$7.50 a share, or approximately $7,200,000. The proceeds after deducting
expenses of approximately $270,000 were credited $19,600 to common stock
and $7,176,000 to additional paid in capital.

During the quarter ended September 30, 1999 no employees or directors
exercised any options. Employees and directors exercised options to
purchase 78,020 shares of common stock during the quarter ended June 30,
1999 and 227,240 options during the quarter ended March 31, 1999. Proceeds
of the exercises, aggregating approximately $710,000 (180,000 for the
quarter ended June 30, 1999, and 530,000 for the quarter ended March 31,
1999) were credited $3,000 to common stock and $707,000 to additional paid
in capital.

Pursuant to its 1998 Restricted Stock Award Plan, the Company issued 4,250
shares of its common stock to 87 employees during the second quarter of
1999. The aggregate market value of the restricted stock, which vests one
year from the date of the grant, was approximately $122,000, which is
charged to expense over the vesting period.


5. RELATED PARTY TRANSACTIONS:

In September 1999, the Company returned $2,000,000 of secured demand notes
receivable and $1,000,000 in cash to its Chairwoman and principal
shareholder in exchange for the cancellation of $3,000,000 of subordinated
notes payable.


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Item 2. Management's  Discussion and Analysis of Financial Condition and Results
of Operations


This discussion should be read in conjunction with the Company's
Consolidated Financial Statements and the Notes thereto contained elsewhere in
this Quarterly Report.

BUSINESS ENVIRONMENT

Market conditions during the first four months of 1999 reflected a
continuation of the 1996 bull market characterized by record volume, record high
market levels and large daily swings in the market averages while interest rate
concerns coupled with a slower market environment and normal seasonal summer
slowdown led to lower trading volume in the markets overall during the third
quarter. Meanwhile, competition continued to intensify among all types of
brokerage firms including discount brokers, as well as from new firms entering
the discount brokerage business. Electronic trading continues to account for an
increasing amount of trading activity with some firms offering very low flat
rate trading execution fees that are difficult for any conventional discount
firm to meet. Many of these flat fee brokers, however, impose charges for
services such as mailing, transfers and handling exchanges which the Company
does not currently impose, and also direct their executions to captive market
makers. Continued competition from ultra low cost flat fee brokers and broader
service offerings from other discount brokers could limit the Company's growth
or even lead to a decline in the Company's customer base which would adversely
affect its results of operations. Industry-wide changes in trading practices,
such as the advent of decimal pricing and the increasing use of Electronic
Communications Networks, are expected to put continuing pressure on fees earned
by discount brokers for the sale of order flow.

The Company, like other securities firms, is directly affected by
general economic and market conditions including fluctuations in trading volume
and prices of securities, changes and prospects for changes in interest rates,
and demand for brokerage and investment banking services, all of which can
affect the Company's results of operations. In periods of reduced market
activity, profitability is likely to be adversely affected because certain
expenses, including salaries and related costs, portions of communications costs
and occupancy expenses, remain relatively fixed. Accordingly, earnings for any
period should not be considered representative of earnings to be expected for
any other period.

CURRENT DEVELOPMENTS

On January 15, 1999, the Company completed a rights offering in which
existing stockholders received the right to purchase one share of Common Stock
at $7.50 for each share of Common Stock owned of record as of July 29, 1998.
Approximately 961,000 shares of Common Stock were issued pursuant to the rights
offering, generating net proceeds to the Company of approximately $7,000,000,
after the payment of offering expenses of approximately $270,000.

In January 1999, the Company, through its clearing agent, unveiled its
new interactive palm-top service that allows Siebert clients to make equity
trades, receive confirmations, get real-time quotes and alerts, access account
data, send and receive e-mail and more; all without a phone or computer. Using
the newest wireless two-way interactive beeper technology, this beeper-sized,
4.9-ounce battery-operated device can be programmed to provide instant account
updates and real-time quotes.

On May 28, 1999, the Company consummated the acquisition of Andrew Peck
Associates, Inc. ("Peck"). Under the terms of the acquisition agreement, Peck
was merged with and into Siebert and the separate existence of Peck ceased. All
of the common stock of Peck outstanding was converted into 600,000 shares of the
Company's common stock. The merger is accounted for as a pooling of interests.
Accordingly, the Company's financial statements have been restated to include
the results of Peck for all periods presented.



-8-
RESULTS OF OPERATIONS

THREE MONTHS ENDED SEPTEMBER 30, 1999 COMPARED TO THREE EONTHS ENDED SEPTEMBER
30, 1998


REVENUES. Total revenues for the three months ended September 30, 1999
were $7.8 million, an increase of $950,000, or 13.9%, over the same period in
1998.

Commission and fee income increased $1.3 million, or 21.7%, during the
three months ended September 30, 1999 to $7.1 million due to higher trading
volume, partially offset by lower commissions earned per trade resulting from
the increased use of lower priced electronic trading1, price reductions for
other related services caused by increased competition from ultra low cost flat
fee brokers and a reduction of order flow fees. The portion of trades executed
electronically continues to increase, amounting to approximately 47.9% of trades
executed for the quarter ended September 30, 1999 as compared to 19.5% in the
quarter ended September 30,1998. Of the electronic trades, 95.2% were executed
on the Company's SiebertNet Web site for the quarter ended September 30, 1999 as
compared to 79% for the quarter end September 30, 1998.

Investment banking revenues for the three months ended September 30,
1999 were $443,000, an increase of $366,000, or 475.3%, from the three months
ended September 30, 1998. The increase was primarily due to the Company's
increased participation in the number of underwritings completed during the
quarter.

The loss from equity investee Siebert, Brandford, Shank & Co., L.L.C.
("SBS") for the three months ended September 30, 1999 was $373,000, compared to
net income of $427,000 for the same period in 1998. The decrease was due in part
to the decreased number of municipal bond offerings as interest rates trended
higher.

Trading profits for the three months ended September 30, 1999 were
$250,000, an increase of $57,000, or 29.5% from the three months ended September
30, 1998. In July 1999, management decided to curtail proprietary trading
activity and invest the Company's funds in lower risk investments including
money market funds.

Income from interest and dividends for the three months ended September
30, 1999 was $323,000, an increase of $54,000, or 20.1%, from the three months
ended September 30, 1998 primarily due to higher cash balances as a result of
the Company's rights offering.

EXPENSES. Total expenses for the three months ended September 30, 1999
were $6.7 million, an increase of $1.7 million, or 35.4%, from the three months
ended September 30, 1998.

Employee compensation and benefit costs for the three months ended
September 30, 1999 were $2.4 million, an increase of $318,000, or 15 %, from the
three months ended September 30, 1998.

Clearing and floor brokerage fees for the three months ended September
30, 1999 were $1.3 million, an increase of $414,000, or 44.8% from the three
months ended September 30, 1998. The increase was due to the substantially
increased volume of tickets executed, approximately 69%, offset in part by a
lower per ticket charges to Siebert.

Advertising and promotion expenses for the three months ended September
30, 1999 were $1.1 million, an increase of $458,000, or 76.3% from the three
months ended September 30, 1998 due primarily to increased spot television
advertising and increased media costs.

Communications expense for the three months ended September 30, 1999
was $598,000, an increase of $117,000, or 24.3%, from the three months ended
September 30, 1998 primarily due to increased quote usage by customers and news
services offered by the Company coupled with an increase in the volume of the
Company business.

1 Electronic trading includes SiebertNet(TM), MarketPhone(TM), and
MobileBroker(TM).


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Occupancy  costs for the three  months  ended  September  30, 1999 were
$140,000, an increase of $5,000, or 3.7%, from the three months ended September
30, 1998.

Interest expense for the three months ended September 30, 1999 was
$44,000, a decrease of $31,000, or 41.3% from the three months ended September
30, 1998 primarily due to the decreased use of short positions in proprietary
trading activities, coupled with a decreased activity in proprietary trading
generally. This trading activity was curtailed by management in July 1999.

GENERAL AND ADMINISTRATIVE. General and administrative expenses for the
three months ended September 30, 1999 were $1.1 million, an increase of
$464,000, or 78.9% from the three months ended September 30, 1998 primarily due
to merger costs in connection with the Peck acquisition, higher consulting fees,
and increased fulfillment fees as new account leads increased and the Company
outsourced some of its mailings.


TAXES. Provision for income taxes decreased for the three months ended
September 30, 1999 to $466,000 a decrease of $363,000, or 43.8% from the three
months ended September 30, 1998, due to lower net income.

NINE MONTHS ENDED SEPTEMBER 30, 1999 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
1998

REVENUES. Total revenues for the nine months ended September 30, 1999
were $25.6 million, an increase of $3.1 million, or 13.6%, over the same period
in 1998.

Commission and fee income increased $5.4 million, or 30.8%, over the
nine months ended September 30, 1998 to $22.7 million due to higher trading
volume partially offset by lower commissions earned per trade resulting from the
increased use of lower priced electronic trading, price reductions for other
related services caused by increased competition from ultra low cost flat fee
brokers and a reduction of order flow fees. The portion of trades executed
electronically continues to increase, representing approximately 42.8% of trades
executed for the nine months ended September 30, 1999 as compared to 15.6%
during the nine months ended September 30, 1998. Of the electronic trades, 92%
were executed on the Company's SiebertNet Web site for the nine months ended
September 30, 1999 as compared to 72% during the nine months ended September 30,
1998.

Investment banking revenues for the nine months ended September 30,
1999 were $1.1 million, a decrease of $1.9 million, or 64.1% from the nine
months ended September 30, 1998, as the Company began reporting its investment
in, and the operations of, SBS using the equity method of accounting in July
1998. Prior to that time, the operations of what is now SBS were fully
consolidated with those of Siebert. SBS generates a majority of its revenues,
from tax exempt securities underwriting.

The income from equity investee (SBS) for the nine months ended
September 30, 1999 was $263,000, a decrease of $164,000, or 38.4%, from the nine
months ended September 30, 1998. The decrease reflects higher interest rates,
particularly in the third quarter, which resulted in fewer municipal bond
offerings.

Trading profits for the nine months ended September 30, 1999 were
$668,000, a decrease of $293,000, or 30.5%, from the nine months ended September
30, 1998, primarily due to reduced income opportunities in the trading of listed
bond funds, the firm's principal trading activity, coupled with the exclusion of
SBS trading profits in the current nine month period. Additionally, in July
1999, management decided to curtail proprietary trading activity and invest the
Company's funds in lower risk investments, including money market funds.

Income from interest and dividends for the nine months ended September
30, 1999 was $802,000, an increase of $119,000, or 17.4%, from the nine months
ended September 30, 1998 primarily due to higher cash balances as a result of
the Company's rights offering.

EXPENSES. Total expenses for the nine months ended September 30, 1999
were $20.2 million,


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an increase of $3.3 million,  or 19.5%, from the nine months ended September 30,
1998.

Employee compensation and benefit costs for the nine months ended
September 30, 1999 were $8.1 million, a decrease of $45,000, or 1.0%, from the
nine months ended September 30, 1998 primarily due to the treatment of the
Company's investment in SBS using the equity method of accounting, thereby
decreasing the number of employees on the Company's payroll.

Clearing and floor brokerage fees for the nine months ended September
30, 1999 were $4.2 million, an increase of $1.4 million, or 48.3%, from the nine
months ended September 30, 1998. The increase was due to increased volume of
tickets executed, approximately 90%, offset in part by lower per ticket charges
to Siebert. During the 1998 period a refund of $750,000 was recorded in
connection with the renegotiated clearing agreement.

Advertising and promotion expenses for the nine months ended September
30, 1999 were $2.5 million, an increase of $930,000, or 60.4% from the nine
months ended September 30, 1998 primarily due to increased spot television
advertising and increased media costs.

Communications expense for the nine months ended September 30, 1999 was
$1.8 million, an increase of $433,000, or 31.4% from the nine months ended
September 30, 1998 primarily due to increased quote usage by customers and news
services offered by the Company, coupled with an increase in the volume of the
Company's business.

Occupancy expenses for the nine months ended September 30, 1999 were
$404,000, a decrease of $58,000, or 12.6% from the nine months ended September
30, 1998 principally due to the exclusion of SBS occupancy costs for the current
period.

Interest expense for the nine months ended September 30, 1999 was
$148,000, a decrease of $120,000, or 44.8%, from the nine months ended September
30, 1998 primarily due to the decreased use of short positions in proprietary
trading activities, coupled with decreased activity in the Company's proprietary
trading activities. In July 1999, management decided to curtail proprietary
trading activities and invest the Company's funds in lower risk investments
including money market funds.

GENERAL AND ADMINISTRATIVE. General and administrative expenses for the
nine months ended September 30, 1999 were $3.1 million, an increase of $772,000,
or 33.3%, from the nine months ended September 30, 1998 primarily due to merger
costs in connection with the Peck acquisition, higher consulting fees and
increased fulfillment fees as new account leads increased and the Company
outsourced some of its mailings.

TAXES. Provision for income taxes increased for the nine months ended
September 30, 1999 to $ 2.3 million, an increase of $1,000, from the nine months
ended September 30, 1998.

LIQUIDITY AND CAPITAL RESOURCES

The Company's assets are highly liquid, consisting generally of cash,
money market funds and securities freely saleable in the open market. Siebert's
total assets at September 30, 1999 were $30.2 million. As of September 30, 1999,
$25.6 million, or 84.8%, of total assets were regarded by the Company as highly
liquid.

The Company generated a tax deduction of $3.0 million arising from the
exercise of employees' stock options during the nine months ended September 30,
1999. This asset was partially utilized to offset $2.3 million of current tax
liability and the balance was recorded as income taxes receivable since it will
be used to offset future tax liabilities or to claim a refund of previously paid
taxes.

Siebert is subject to the net capital requirements of the SEC, the NYSE
and other

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regulatory authorities.  At September 30, 1999, Siebert's regulatory net capital
was $ 13.1 million, $12.9 million in excess of its minimum capital requirement
of $250,000.

YEAR 2000

Many existing computer programs use only two digits to identify a
specific year and therefore may not accurately recognize the upcoming change in
the century. If not corrected, many computer applications could fail or create
erroneous results by or at the Year 2000. Due to the Company's dependence on
computer technology in its operations, and the dependence of the financial
services industry on computer technology, the nature and impact of Year 2000
processing failures on the Company's business, financial position, results of
operations or cash flows could be material. The Company is currently modifying
its computer systems in order to enable its systems to process data and
transactions incorporating Year 2000 dates without material errors or
interruptions. Because systems critical to the Company's functioning other than
its computer systems also may be affected by the century change, the Company's
Year 2000 compliance efforts also encompass facilities and equipment which rely
on date-dependent technology, such as, building equipment that contains embedded
technology.

The Company utilizes both systems housed primarily on its own computer
network and systems housed on the computers of third parties, such as its
clearing broker and payroll vendor, to conduct its normal business activities.
Some of the systems on its network are proprietary but many are off the shelf
programs acquired from vendors. The Company has inventoried those systems it
believes are critical to its operations and has received assurances from the
developers, vendors and third parties that those systems are, or will be prior
to December 31, 1999, Year 2000 compliant. Although nothing has come to the
Company's attention which would cause it to believe that the assurances it has
received are not accurate, the failure of one or more critical systems to be
Year 2000 compliant could have a material adverse effect on the results of its
operations. The Company has tested and continues to test all critical systems
during 1999. The total costs incurred to date and in the future relating to this
issue are not expected to be material.

While the Company believes that its critical hardware and software is
Year 2000 compliant, the Company has adopted a contingency plan that addresses
critical systems such as communications, quotes, Internet site and backup
trading facility. The plan provides for redundant systems in case the Company's
primary systems fail. The Company's clearing agent, National Financial Services
Corporation ("NFSC") is certified as Year 2000 compliant through its parent
company, Fidelity Investments. NFSC's inability to operate and the Company's
lack of alternative clearing arrangements would have a material adverse effect
on our business operations.

IMPACT OF INFLATION

General inflation in the economy increases operating expenses of most
businesses. The Company has provided compensation increases generally in line
with the inflation rate and incurred higher prices for goods and services. While
the Company is subject to inflation as described above, management believes that
inflation currently does not have a material effect on the Company's operating
results, but there can be no assurance that this will continue to be so in the
future.

NEW ACCOUNTING PRINCIPLES

During 1997, and 1998, the Financial Accounting Standards Board issued
the following account standards: Statement of Financial Accounting Standards No.
130, "Reporting Comprehensive Income" (SFAS No. 130), Statement of Financial
Accounting Standards No. 131, "Disclosures about Segments of an Enterprise and
Related Information" (SFAS No. 131), Statement of Financial Accounting Standards
No. 132 "Employers Disclosures about Pension and other Post retirement Benefit
Plans" (SFAS No. 132) and Statement of Financial Accounting Standards No. 133
"Accounting for Derivative Instruments and Hedging Activities. There was no
material effect from the adoption of SFAS 131 and 132 and Company does not
expect any material effect from adoption of SFAS Nos. 133, as amended, which is
effective for fiscal periods beginning after June 15, 2000.

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Item 3.  Quantitative and Qualitative Disclosures About Market Risk

FINANCIAL INSTRUMENTS HELD FOR TRADING PURPOSES:

Through Siebert, the Company maintains inventories in exchange-listed
and Nasdaq equity securities on both a long and short basis. The fair value of
all securities at September 30, 1999 was approximately $2.6 million in long
positions and approximately $46,000 in short positions. The fair value of all
securities at September 30, 1998 was approximately $4.8 million in long
positions and approximately $638,000 in short positions. Using a hypothetical
10% increase or decrease in prices, the potential loss or gain in fair value,
respectively, is estimated to be approximately $258,000 and $412,000,
respectively, due to the offset of change in fair value in long and short
positions.

FINANCIAL INSTRUMENTS HELD FOR PURPOSES OTHER THAN TRADING:

Working capital is generally temporarily invested in dollar denominated
money market funds and overnight certificates of deposits. These investments are
not subject to material changes in value due to interest rate movements.

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PART II. OTHER INFORMATION

Item 1. Legal Proceedings

The Company is involved in various routine lawsuits of a nature deemed
by the Company customary and incidental to its business. In the opinion of
management, the ultimate disposition of such actions will not have a material
adverse effect on its financial position or results of operations.

Item 2. Changes in Securities and Use of Proceeds

None

Item 3. Defaults Upon Senior Securities

None

Item 4. Submission of Matters to a Vote of Security Holders

None

Item 5. Other Information

None

Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits

10.10 Employment Agreement, dated as of April 9, 1999,
between the Company and Daniel Jacobson

27 Financial Data Schedule

(b) Reports on Form 8-K

None

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SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


NAME TITLE DATE
---- ----- ----

/s/Muriel F. Siebert Chair, President and Director November 12, 1999
- -----------------------
Muriel F. Siebert (principal executive officer)



/s/Mitchell M. Cohen Chief Financial Officer November 12, 1999
- -----------------------
Mitchell M. Cohen and Assistant Secretary
(principal financial and
accounting officer)

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