Gray Media
GTN
#7688
Rank
$0.46 B
Marketcap
$4.54
Share price
-6.00%
Change (1 day)
-2.58%
Change (1 year)
Text size:
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
--------------------------------------------
FORM 10-K

|X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM __________.

COMMISSION FILE NUMBER 1-13796
----------------------------------------
GRAY COMMUNICATIONS SYSTEMS, INC.
(Exact name of registrant as specified in its charter)

GEORGIA 52-0285030
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

4370 PEACHTREE ROAD, NE
ATLANTA, GA 30319
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (404) 504-9828
---------------------------------------

Securities registered pursuant to Section 12(b) of the Act:

CLASS A COMMON STOCK (NO PAR VALUE) NEW YORK STOCK EXCHANGE
CLASS B COMMON STOCK (NO PAR VALUE) NEW YORK STOCK EXCHANGE
Title of each class Name of each exchange on which registered

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: NONE
----------------------------------------

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes |X| No _____

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

The aggregate market value of the voting stock held by non-affiliates of
the registrant as of March 11, 1999: CLASS A AND CLASS B COMMON STOCK; NO PAR
VALUE - $128,319,479

The number of shares outstanding of the registrant's classes of common
stock as of March 11, 1999: CLASS A COMMON STOCK; NO PAR VALUE - 6,832,042
SHARES; CLASS B COMMON STOCK, NO PAR VALUE - 5,125,465 SHARES

DOCUMENTS INCORPORATED BY REFERENCE: NONE
PART 1

ITEM 1. BUSINESS

AS USED HEREIN, UNLESS THE CONTEXT OTHERWISE REQUIRES, THE "COMPANY" MEANS
GRAY COMMUNICATIONS SYSTEMS, INC. AND ITS SUBSIDIARIES. THE COMPANY CONSUMMATED
THE BUSSE-WALB TRANSACTIONS (AS HEREINAFTER DEFINED) ON JULY 31, 1998. EXCEPT
WITH RESPECT TO HISTORICAL FINANCIAL STATEMENTS AND UNLESS THE CONTEXT INDICATES
OTHERWISE, THE BUSSE-WALB TRANSACTIONS (AS HEREINAFTER DEFINED) ARE INCLUDED IN
THE DESCRIPTION OF THE COMPANY. UNLESS OTHERWISE INDICATED, THE INFORMATION
HEREIN HAS BEEN ADJUSTED TO GIVE EFFECT TO (I) A THREE FOR TWO STOCK SPLIT OF
THE COMPANY'S CLASS A COMMON STOCK, NO PAR VALUE (THE "CLASS A COMMON STOCK"),
EFFECTED IN THE FORM OF A STOCK DIVIDEND DECLARED ON OCTOBER 2, 1995 AND (II) A
THREE FOR TWO SPLIT OF THE COMPANY'S CLASS A COMMON STOCK AND THE COMPANY'S
CLASS B COMMON STOCK, NO PAR VALUE, (THE "CLASS B COMMON STOCK") EFFECTED IN THE
FORM OF A STOCK DIVIDEND DECLARED ON THE RESPECTIVE CLASS OF COMMON STOCK ON
AUGUST 20, 1998. UNLESS OTHERWISE INDICATED, ALL STATION RANK, IN-MARKET SHARE
AND TELEVISION HOUSEHOLD DATA HEREIN ARE DERIVED FROM THE NIELSEN STATION INDEX,
VIEWERS IN PROFILE, DATED NOVEMBER 1998, AS PREPARED BY A.C. NIELSEN COMPANY
("NIELSEN").

GENERAL

The Company currently owns ten network-affiliated television stations in
nine medium-size markets in the southeastern ("Southeast") and midwestern
(`Midwest") United States. In seven of the nine markets served by the Company,
its stations are ranked number one in their respective markets and has the
second ranked station in the remaining two markets. The Company has the leading
local news operation in eight of the nine markets in which it operates. Seven of
the stations are affiliated with the CBS Television Network, a division of CBS,
Inc. ("CBS"), and three are affiliated with the NBC Television Network, a
division of the National Broadcasting Company, Incorporated ("NBC"). In
connection with the First American Acquisition (as hereinafter defined), the
Company will be required under current regulations of the Federal Communications
Commission (the "FCC") to divest of WJHG-TV ("WJHG"), its NBC affiliate in
Panama City, Florida. For a discussion of the Company's plans regarding such
divestiture, see "Divestiture Requirements." The Company also owns and operates
four daily newspapers, a weekly advertising only publication ("shopper"), a
paging business and a transportable satellite uplink business, located in the
Southeast and the Midwest.

In 1993 after the acquisition of a large block of the Class A Common Stock
by a new investor, the Company implemented a strategy to foster growth through
strategic acquisitions and certain select divestitures. Since January 1, 1994,
the Company's significant acquisitions have included nine television stations,
three newspapers, a transportable satellite uplink business and a paging
business located in the Southeast and Midwest and the divestiture of two
stations in the Southeast. As a result of the Company's acquisitions and in
support of its growth strategy, the Company has added certain key members of
management and has greatly expanded its operations in the television
broadcasting and newspaper publishing businesses.

ACQUISITIONS AND DIVESTITURES

ACQUISITION OF THE GOSHEN NEWS

On March 1, 1999, the Company acquired substantially all of the assets of
THE GOSHEN NEWS from News Printing Company, Inc. and affiliates thereof, for
aggregate cash consideration of approximately $16.7 million including a
non-compete agreement. THE GOSHEN NEWS is a 17,000 circulation afternoon
newspaper published Monday through Saturday and serves Goshen, Indiana and
surrounding areas. The Company funded this acquisition through its $200.0
million bank loan agreement (the "Senior Credit Facility.")



2
ACQUISITIONS AND DIVESTITURES (CONTINUED)

OPTION TO ACQUIRE INVESTMENT IN SARKES TARZIAN, INC.

On January 28, 1999, Bull Run Corporation ("Bull Run"), a principal
stockholder of the Company, acquired 301,119 shares of the outstanding common
stock of Sarkes Tarzian, Inc. ("Tarzian") from the Estate of Mary Tarzian (the
"Estate") for $10.0 million. The acquired shares (the "Tarzian Shares")
represent 33.5% of the total outstanding common stock of Tarzian (both in terms
of the number of shares of common stock outstanding and in terms of voting
rights), but such investment represents 73% of the equity of Tarzian for
purposes of dividends as well as distributions in the event of any liquidation,
dissolution or other termination of Tarzian. Tarzian has filed a complaint in
the United States District Court for the Southern District of Indiana, claiming
that it had a binding contract with the Estate to purchase the Tarzian Shares
from the Estate prior to Bull Run's purchase of the shares, and requests
judgment providing that the Estate be required to sell the Tarzian Shares to
Tarzian. Bull Run believes that a binding contract between Tarzian and the
Estate did not exist, prior to Bull Run's purchase of the Tarzian Shares from
the Estate, and in any case, Bull Run's purchase agreement with the Estate
provides that in the event that a court of competent jurisdiction awards title
to the Tarzian Shares to a person or entity other than Bull Run, the purchase
agreement is rescinded and the Estate is required to pay Bull Run the full $10.0
million purchase price, plus interest. Tarzian owns and operates two television
stations and four radio stations: WRCB-TV Channel 3 in Chattanooga, Tennessee,
an NBC affiliate; KTVN-TV Channel 2 in Reno, Nevada, a CBS affiliate; WGCL-AM
and WTTS-FM in Bloomington, Indiana; and WAJI-FM and WLDE-FM in Fort Wayne,
Indiana. The Chattanooga and Reno markets rank as the 87th and the 108th largest
television markets in the United States, respectively, as ranked by Nielsen.

The Company has executed an option agreement with Bull Run, whereby the
Company has the option of acquiring the Tarzian investment from Bull Run. Upon
exercise of the option, the Company will pay Bull Run an amount equal to Bull
Run's purchase price for the Tarzian investment and related costs. The option
agreement currently expires on May 31, 1999; however, the Company may extend the
option period at an established fee. In connection with the option agreement,
the Company granted to Bull Run warrants to purchase up to 100,000 shares of the
Company's Class B Common Stock at $13.625 per share. The warrants vest
immediately upon the Company's exercise of its option to purchase the Tarzian
investment. Neither Bull Run's investment nor the Company's potential investment
is presently attributable under the ownership rules of the FCC. If the Company
successfully exercises the option agreement, the Company plans to fund the
acquisition through its Senior Credit Facility.

BUSSE-WALB TRANSACTIONS

On July 31, 1998, the Company completed the purchase of all of the
outstanding capital stock of Busse Broadcasting Corporation ("Busse"). The
purchase price was $120.5 million less the accreted value of Busse's 11 5/8%
Senior Secured Notes due 2000 ("Busse Senior Notes"). The purchase price of the
capital stock consisted of the contractual purchase price of $112.0 million,
associated transaction costs of $2.9 million and Busse's cash and cash
equivalents of $5.6 million. Immediately following the acquisition of Busse, the
Company exercised its right to satisfy and discharge the Busse Senior Notes,
effectively prefunding the Busse Senior Notes at the October 15, 1998 call price
of 106 plus accrued interest. The amount necessary to satisfy and discharge the
Busse Senior Notes was approximately $69.9 million. Based on the preliminary
allocation of the purchase price, the excess of the purchase price over the fair
value of net tangible assets acquired was approximately $122.8 million.

Immediately prior to the Company's acquisition of Busse, Cosmos
Broadcasting Corporation acquired the assets of WEAU-TV ("WEAU") from Busse and
exchanged them for the assets of WALB-TV, Inc. ("WALB"), the Company's NBC
affiliate in Albany, Georgia. In exchange for the assets of WALB, the Company
received the assets of WEAU, which were valued at $66.0 million, and
approximately $12.0 million in cash for a total value of $78.0 million. The
Company recognized a pre-tax



3
ACQUISITIONS AND DIVESTITURES (CONTINUED)

BUSSE-WALB TRANSACTIONS (CONTINUED)

gain of approximately $70.6 million and estimated deferred income taxes of
approximately $27.5 million in connection with the exchange of WALB. The Company
funded the remaining costs of the acquisition of Busse's capital stock through
its Senior Credit Facility.

As a result of these transactions, the Company added the following
television stations to its existing broadcast group: KOLN-TV("KOLN"), the CBS
affiliate serving the Lincoln-Hastings-Kearney, Nebraska market; its satellite
station KGIN-TV ("KGIN"), the CBS affiliate serving Grand Island, Nebraska; and
WEAU, a NBC affiliate serving the La Crosse-Eau Claire, Wisconsin market. These
transactions also satisfied the FCC's requirement for the Company to divest
itself of WALB. The transactions described above are referred to herein as the
"Busse-WALB Transactions."

WITN ACQUISITION

In August 1997, the Company acquired substantially all of the assets of
WITN-TV ("WITN"), a NBC affiliate serving the Greenville-New Bern-Washington,
North Carolina market (the "WITN Acquisition"). The purchase price for the WITN
Acquisition was approximately $41.7 million, including fees, expenses, and
working capital and other adjustments.

GULFLINK ACQUISITION

In April 1997, the Company acquired all of the issued and outstanding
common stock of GulfLink Communications, Inc. ("GulfLink") of Baton Rouge,
Louisiana (the "GulfLink Acquisition"). The GulfLink operations included nine
transportable satellite uplink trucks. The purchase price for the GulfLink
Acquisition approximated $5.2 million, including fees, expenses, and certain
assumed liabilities. Subsequent to the GulfLink Acquisition, certain other
satellite uplink truck operations of the Company were combined with GulfLink and
the operating name was changed to Lynqx Communications.

THE FIRST AMERICAN ACQUISITION

In September 1996, the Company purchased from First American Media, Inc.
(the "First American Acquisition") substantially all of the assets of two
CBS-affiliated stations, WCTV-TV ("WCTV") serving Tallahassee,
Florida-Thomasville, Georgia and WKXT-TV ("WKXT") in Knoxville, Tennessee, a
satellite uplink business and a paging business. The purchase price for the
First American Acquisition was approximately $183.9 million, including fees,
expenses, and working capital and other adjustments. Subsequent to the First
American Acquisition, the Company rebranded WKXT with the call letters WVLT
("WVLT').

AUGUSTA ACQUISITION

In January 1996, the Company acquired substantially all of the assets of
WRDW-TV ("WRDW"), a CBS affiliate serving Augusta, Georgia (the "Augusta
Acquisition"). The purchase price of the Augusta Acquisition was approximately
$37.2 million, including fees, expenses, and certain assumed liabilities.

KTVE SALE

In August 1996, the Company sold the assets of KTVE Inc. ("KTVE"), its NBC
affiliate serving Monroe, Louisiana-El Dorado, Arkansas (the "KTVE Sale") for
approximately $9.5 million in cash plus the amount of accounts receivable on the
date of the closing to the extent collected by the buyer to be paid



4
ACQUISITIONS AND DIVESTITURES (CONTINUED)

KTVE SALE (CONTINUED)

to the Company within 150 days following the closing date (approximately
$829,000). The Company recognized a pre-tax gain of approximately $5.7 million
and estimated income taxes of approximately $2.8 million.

PRO FORMA OPERATING RESULTS

For the year ended December 31, 1998, on a pro forma basis giving effect to
the Busse-WALB Transactions as if they had occurred on January 1, 1998, the
Company had net revenues, Media Cash Flow, as defined herein, Operating Cash
Flow (defined as Media Cash Flow less corporate expenses) and a net loss of
$133.7 million, $49.0 million, $46.0 million and $4.6 million, respectively. On
a pro forma basis giving effect to the Busse-WALB Transactions, the WITN
Acquisition and the GulfLink Acquisition as if they had occurred on January 1,
1997, the Company had net revenues, Media Cash Flow, as defined herein,
Operating Cash Flow and a net loss of $118.0 million, $44.9 million, $42.4
million and $6.6 million, respectively.

DIVESTITURE REQUIREMENTS

In connection with the First American Acquisition, the FCC ordered the
Company to divest itself of WALB in Albany, Georgia and WJHG in Panama City,
Florida to comply with regulations governing common ownership of television
stations with overlapping service areas. The Company complied with the FCC order
regarding WALB on July 31, 1998. The FCC is currently reexamining these
regulations, and if it revises them in accordance with the interim policy it has
adopted, divestiture of WJHG would not be required. Accordingly, the Company
requested and in July 1997 received an extension of the divestiture deadline for
WJHG, conditioned upon the outcome of the rulemaking proceedings. At this time,
it can not be determined when the FCC will complete its rulemaking on this
subject.


5
TELEVISION BROADCASTING

THE COMPANY'S STATIONS AND THEIR MARKETS

AS USED IN THE TABLES FOR EACH OF THE COMPANY'S STATIONS AND IN THIS
SECTION (I) "TOTAL MARKET REVENUES" REPRESENT GROSS ADVERTISING REVENUES,
EXCLUDING BARTER REVENUES, FOR ALL COMMERCIAL TELEVISION STATIONS IN THE MARKET,
AS REPORTED IN INVESTING IN TELEVISION 1998 MARKET REPORT, FOURTH EDITION
NOVEMBER 1998 RATINGS PUBLISHED BY BIA PUBLICATIONS, INC. (THE "BIA GUIDE"),
EXCEPT FOR REVENUES IN WYMT-TV'S ("WYMT") 18-COUNTY TRADING AREA WHICH IS NOT
SEPARATELY REPORTED IN THE BIA GUIDE; (II) "IN-MARKET SHARE OF HOUSEHOLDS
VIEWING TELEVISION" REPRESENTS THE PERCENTAGE OF THE STATION'S AUDIENCE AS A
PERCENTAGE OF ALL VIEWING BY HOUSEHOLDS IN THE MARKET FROM 6 A.M. TO 2 A.M.
SUNDAY THROUGH SATURDAY, INCLUDING VIEWING OF NON-COMMERCIAL STATIONS, NATIONAL
CABLE CHANNELS AND OUT-OF-MARKET STATIONS BROADCAST OR CARRIED BY CABLE IN THE
MARKET AS REPORTED BY NIELSEN FOR NOVEMBER 1998; (III) "STATION RANK IN DMA" IS
BASED ON NIELSEN ESTIMATES FOR NOVEMBER 1998 FOR THE PERIOD FROM 6 A.M. TO 2
A.M. SUNDAY THROUGH SATURDAY; (IV) AVERAGE HOUSEHOLD INCOME, EFFECTIVE BUYING
INCOME AND RETAIL BUSINESS SALES GROWTH PROJECTIONS ARE AS REPORTED IN THE BIA
GUIDE; AND (V) ESTIMATES OF POPULATION ARE AS REPORTED BY THE SEPTEMBER 1998,
NIELSEN STATION INDEX-U.S. TELEVISION HOUSEHOLD ESTIMATES PUBLISHED BY NIELSEN.

<TABLE>
<CAPTION>
Total In-Market
Commercial Station Market Share of
DMA Stations Rank Television Revenues in Households
Station Market Rank(1) in DMA(2) in DMA Households(3) DMA for 1998 Viewing TV
------- ------ ------- --------- ------ ------------- ------------ ----------
(IN THOUSANDS)
<S> <C> <C> <C> <C> <C> <C> <C>
WVLT Knoxville, TN 63 6 2 447,000 $68,000 25%
WKYT Lexington, KY 67 6 1 408,000 54,100 40
WYMT(4) Hazard, KY 67 N/A 1 167,000 5,600 30
KOLN/ Lincoln-Hastings
KGIN (5) -Kearney, NE 101 5 1 255,000 24,800 55
WITN Greenville-
New Bern-
Washington, NC 105 4 2 238,000 31,000 30

WRDW Augusta, GA 111 4 1 228,000 34,000 36
WCTV Tallahassee, FL-
Thomasville, GA 114 4 1 225,000 24,500 61
WEAU La Crosse-
Eau Claire, WI 129 4 1 179,000 25,100 39
WJHG(6) Panama City, FL 157 4 1 120,000 11,700 49
</TABLE>

(1) Ranking of DMA served by a station among all DMAs is measured by the number
of television households based within the DMA in the November 1998 Nielsen
estimates.

(2) Includes independent broadcasting stations and excludes satellite stations.

(3) Based upon the approximate number of television households in the DMA as
reported by Nielsen for November 1998.

(4) The market area served by WYMT is an 18-county trading area, as defined by
Nielsen, and is included in the Lexington, Kentucky DMA. WYMT's station
rank is based upon its ratings position in the 18-county trading area.

(5) KGIN is a VHF station located in Grand Island, Nebraska and is operated
primarily as a satellite station of KOLN which is located in Lincoln,
Nebraska.

(6) The Company is required to divest WJHG under current FCC regulations. For a
discussion of the Company's plan, see "Divestiture Requirements."



6
TELEVISION BROADCASTING (CONTINUED)

THE COMPANY'S STATIONS AND THEIR MARKETS (CONTINUED)

The percentage of the Company's total revenues contributed by the Company's
television broadcasting segment was approximately 70.6%, 69.8% and 69.3% for
each of the years ended December 31, 1998, 1997 and 1996, respectively.

In the following description of each of the Company's stations, information
set forth below concerning Total Market Revenues, average household income,
projected effective buying income and projected retail business sales growth has
been derived from the BIA Guide. Estimates of population have been obtained from
the September 1998 Nielsen Station Index-U.S. Television Household Estimates.

WVLT, THE CBS AFFILIATE IN KNOXVILLE, TENNESSEE

WVLT, acquired by the Company in September 1996, began operations in 1988.
Knoxville, Tennessee is the 63rd DMA in the United States, with approximately
447,000 television households and a total population of approximately 1.2
million. Total Market Revenues in the Knoxville DMA in 1998 were approximately
$68.0 million. According to the BIA Guide, the average household income in the
Knoxville DMA in 1996 was $35,651, with effective buying income projected to
grow at an annual rate of 5.4% through 2001. Retail business sales growth in the
Knoxville DMA is projected by the BIA Guide to average 6.1% annually during the
same period. The Knoxville DMA has six licensed commercial television stations,
four of which are affiliated with major networks. The Knoxville DMA also has two
public broadcasting stations.

MARKET DESCRIPTION. The Knoxville DMA, consisting of 22 counties in eastern
Tennessee and southeastern Kentucky, includes the cities of Knoxville, Oak Ridge
and Gatlinburg, Tennessee. The Knoxville area is a center for education,
manufacturing, healthcare and tourism. The University of Tennessee's main campus
is located within the city of Knoxville. Leading manufacturing employers in the
area include: Lockheed Martin Energy Systems, Inc., DeRoyal Industries, Aluminum
Company of North America, Phillips Consumer Electronics North America Corp.,
Clayton Homes and Sea Ray Boats, Inc. Area tourist attractions are the Great
Smokey Mountains National Park and Dollywood, a country-western theme park
sponsored by Dolly Parton.

WKYT, THE CBS AFFILIATE IN LEXINGTON, KENTUCKY

WKYT, acquired by the Company in September 1994, began operations in 1957.
Lexington, Kentucky is the 67th largest DMA in the United States, with
approximately 408,000 television households and a total population of
approximately 1.1 million. Total Market Revenues in the Lexington DMA in 1998
were approximately $54.1 million. According to the BIA Guide, the average
household income in the Lexington DMA in 1996 was $33,507, with effective buying
income projected to grow at an annual rate of 4.4% through 2001. Retail business
sales growth in the Lexington DMA is projected by the BIA Guide to average 4.3%
annually during the same period. The Lexington DMA has six licensed commercial
television stations, including WYMT, WKYT's sister station, five of which are
affiliated with major networks. The Lexington DMA also has one public television
station.

MARKET DESCRIPTION. The Lexington DMA consists of 39 counties in central
and eastern Kentucky. The Lexington area is a regional hub for shopping,
business, healthcare, education, and cultural activities and has a comprehensive
transportation network and low commercial utility rates. Major employers in the
Lexington area include Toyota Motor Corp., Lexmark International, Inc., GTE
Corporation, Square D Company, Ashland, Inc., the University of Kentucky and
International Business Machines Corporation.



7
TELEVISION BROADCASTING (CONTINUED)

WKYT, THE CBS AFFILIATE IN LEXINGTON, KENTUCKY (CONTINUED)

Eight hospitals and numerous medical clinics are located in Lexington,
reinforcing Lexington's position as a regional medical center. The University of
Kentucky's main campus is also located in Lexington.

WYMT, THE CBS AFFILIATE IN HAZARD, KENTUCKY

WYMT, acquired by the Company in September 1994, began operations in 1985.
WYMT has carved out a niche trading area comprising 18 counties in eastern and
southeastern Kentucky. This trading area is a separate marketing area of the
Lexington, Kentucky DMA with approximately 167,000 television households and a
total population of approximately 452,000. WYMT is the only commercial
television station in this 18-county trading area. Total Market Revenues in the
18-county trading area for the year ended December 31, 1998, were approximately
$5.6 million. WYMT is the sister station of WKYT and shares many resources and
simulcasts some local programming with WKYT.

MARKET DESCRIPTION. The mountain region of eastern and southeastern
Kentucky where Hazard is located is on the outer edges of four separate markets:
Bristol-Kingsport-Johnson City, Charleston-Huntington, Knoxville and Lexington.
Prior to 1985, mountain residents relied primarily on satellite dishes and cable
television carrying distant signals for their television entertainment and news.
Established in 1985, WYMT is the only broadcast station which can be received
over the air in a large portion of its 18-county trading area and may now be
viewed on area cable systems.

The trading area's economy is centered around coal and related industries
and some light manufacturing. In recent years, the coal industry has undergone a
major restructuring due to consolidation in the industry and advances in
technology.

KOLN\KGIN, THE CBS AFFILIATES IN LINCOLN-HASTINGS-KEARNEY, NEBRASKA

KOLN and KGIN, acquired by the Company in July 1998, began operations in
1953 and 1961, respectively. KOLN is a full power VHF television station located
in Lincoln, Nebraska. KGIN is a full power VHF television station located in
Grand Island, Nebraska and is operated primarily as a satellite station to KOLN
in order to serve the western portion of the Lincoln-Hastings-Kearney DMA.
Lincoln-Hastings-Kearney, Nebraska is the 101st largest DMA in the United
States, with approximately 255,000 television households and a total population
of approximately 660,000. Total Market Revenues in the Lincoln-Hastings-Kearney
DMA in 1998 were approximately $24.8 million. According to the BIA Guide, the
average household income in the Lincoln-Hastings-Kearney DMA in 1996 was
$38,800, with effective buying income projected to grow at an annual rate of
4.6% through 2001. Retail business sales growth in the Lincoln-Hastings-Kearney
DMA is projected by the BIA Guide to average 4.3% annually during the same
period. The Lincoln-Hastings-Kearney DMA has five licensed commercial television
stations, all of which are affiliated with major networks. The
Lincoln-Hastings-Kearney DMA also has one public television station.

MARKET DESCRIPTION. The Lincoln-Hastings-Kearney DMA consists of 51
counties covering a large portion of the western two thirds of Nebraska and the
northern tier of Kansas. The city of Lincoln is the primary economic center of
the region, the capital of Nebraska and home to the University of Nebraska. The
Lincoln-Hastings-Kearney economy centers around state government, education,
medical services and agriculture. Leading employers in the area include: the
State of Nebraska, the University of Nebraska, the Lincoln Public School System
and several area hospitals.

8
TELEVISION BROADCASTING (CONTINUED)

WITN, THE NBC AFFILIATE IN GREENVILLE-NEW BERN-WASHINGTON, NORTH CAROLINA

WITN, acquired by the Company in August 1997, began operations in 1955.
Greenville-New Bern-Washington, North Carolina is the 105th largest DMA in the
United States, with approximately 238,000 television households and a total
population of approximately 678,000. Total Market Revenues in the Greenville-New
Bern-Washington DMA in 1998 were approximately $31.0 million. According to the
BIA Guide, the average household income in the Greenville-New Bern-Washington
DMA in 1996 was $36,500, with effective buying income projected to grow at an
annual rate of 4.8% through 2001. Retail business sales growth in the
Greenville-New Bern-Washington DMA is projected by the BIA Guide to average 5.2%
annually during the same period. The Greenville-New Bern-Washington DMA has four
licensed commercial television stations, all of which are affiliated with major
networks. The Greenville-New Bern-Washington DMA also has three public
television stations.

MARKET DESCRIPTION. The Greenville-New Bern-Washington DMA consists of 15
counties in eastern North Carolina. Greenville, North Carolina (located 100
miles east of Raleigh) is the primary economic center of the region and home to
East Carolina University. The Greenville-New Bern-Washington economy centers
around education, manufacturing, and agriculture. Leading employers in the area
include: East Carolina University, Catalytica Pharmaceuticals, Inc., PCS
Phosphate, Rubber Maid Cleaning Products, Inc., and Weyerhauser Co.

WRDW, THE CBS AFFILIATE IN AUGUSTA, GEORGIA

WRDW, acquired by the Company in January 1996, began operations in 1954.
Augusta, Georgia is the 111th largest DMA in the United States, with
approximately 228,000 television households and a total population of
approximately 639,000. Total Market Revenues in the Augusta DMA in 1998 were
approximately $34.0 million. According to the BIA Guide, the average household
income in the Augusta DMA in 1996 was $34,238, with effective buying income
projected to grow at an annual rate of 3.9% through 2001. Retail business sales
growth in the Augusta DMA is projected by the BIA Guide to average 2.9% annually
during the same period. The Augusta DMA has four licensed commercial television
stations, all of which are affiliated with a major network. The Augusta DMA also
has two public television stations.

MARKET DESCRIPTION. The Augusta DMA consists of 19 counties in eastern
Georgia and western South Carolina, including the cities of Augusta, Georgia and
North Augusta and Aiken, South Carolina. The Augusta, Georgia area is one of
Georgia's major metropolitan/regional centers, with a particular emphasis on
health services, manufacturing and the military. The federal government employs
military and civilian personnel at the Department of Energy's Savannah River
Site, a nuclear processing plant, and Fort Gordon, a U.S. Army military
installation. Augusta has eight large hospitals which collectively employ
approximately 20,000 and reinforce Augusta's status as a regional healthcare
center. Augusta is also home to the Masters Golf Tournament, which has been
broadcast by CBS for 43 years.

WCTV, THE CBS AFFILIATE IN TALLAHASSEE, FLORIDA-THOMASVILLE, GEORGIA

WCTV, acquired by the Company in September 1996, began operations in 1955.
Tallahassee Florida-Thomasville, Georgia is the 114th largest DMA in the United
States, with approximately 225,000 television households and a total population
of approximately 628,000. Total Market Revenues in the Tallahassee-Thomasville
DMA in 1998 were approximately $24.5 million. According to the BIA Guide, the
average household income in the Tallahassee, Florida-Thomasville, Georgia DMA in
1996 was $35,338, with effective buying income projected to grow at an annual
rate of 5.3% through 2001. Retail business sales growth in the Tallahassee,
Florida-Thomasville, Georgia DMA is projected by the BIA


9
TELEVISION BROADCASTING (CONTINUED)

WCTV, THE CBS AFFILIATE IN TALLAHASSEE, FLORIDA-THOMASVILLE, GEORGIA (CONTINUED)

Guide to average 5.8% annually during the same period. The
Tallahassee-Thomasville DMA has four licensed commercial television stations,
all of which are affiliated with major networks. The Tallahassee-Thomasville DMA
also has one public television station.

MARKET DESCRIPTION. The Tallahassee-Thomasville DMA, consisting of 17
counties in the panhandle of Florida and southwest Georgia, includes
Tallahassee, the capital of Florida, and Thomasville, Valdosta and Bainbridge,
Georgia. The Tallahassee-Thomasville economy centers around state and local
government as well as state and local universities which include Florida State
University, Florida A&M University, Tallahassee Community College, Thomas
College and Valdosta State University. Florida State University is the largest
university located in the DMA and its main campus is located within the city of
Tallahassee.

WEAU, THE NBC AFFILIATE IN LA CROSSE-EAU CLAIRE, WISCONSIN

WEAU, acquired by the Company in July 1998, began operations in 1953. La
Crosse-Eau Claire, Wisconsin is the 129th largest DMA in the United States, with
approximately 179,000 television households and a total population of
approximately 490,000. Total Market Revenues in the La Crosse-Eau Claire,
Wisconsin DMA in 1998 were approximately $25.1 million. According to the BIA
Guide, the average household income in the La Crosse-Eau Claire, Wisconsin DMA
in 1996 was $34,150, with effective buying income projected to grow at an annual
rate of 3.6% through 2001. Retail business sales growth in the La Crosse-Eau
Claire, Wisconsin DMA is projected by the BIA Guide to average 4.6% annually
during the same period. The La Crosse-Eau Claire, Wisconsin DMA has four
licensed commercial television stations, all of which are affiliated with major
networks. The La Crosse-Eau Claire, Wisconsin DMA also has one public television
station.

MARKET DESCRIPTION. The La Crosse-Eau Claire, Wisconsin DMA, consists of 10
counties in west central Wisconsin and 2 counties in eastern Minnesota. The La
Crosse and Eau Claire, Wisconsin economy centers around skilled industry,
medical services, agriculture, education and retail businesses. The University
of Wisconsin maintains a 10,000 student campus in Eau Claire. Leading employers
include Hutchenson Technologies, the University of Wisconsin at Eau Claire and
several area hospitals.

WJHG, THE NBC AFFILIATE IN PANAMA CITY, FLORIDA

WJHG, acquired by the Company in 1960, began operations in 1953. Panama
City, Florida is the 157th largest DMA in the United States, with approximately
120,000 television households and a total population of approximately 324,000.
Total Market Revenues in the Panama City DMA in 1998 were approximately $11.7
million. According to the BIA Guide, the average household income in the Panama
City DMA in 1996 was $34,256, with effective buying income projected to grow at
an annual rate of 6.0% through 2001. Retail business sales growth in the Panama
City DMA is projected by the BIA Guide to average 6.2% annually during the same
period. The Panama City DMA has four licensed commercial television stations,
three of which are affiliated with major networks. In addition, a CBS signal is
provided by a station in Dothan, Alabama, an adjacent DMA. The Panama City DMA
also has one public television station.

MARKET DESCRIPTION. The Panama City DMA consists of nine counties in
northwest Florida. The Panama City market stretches north from Florida's Gulf
Coast to Alabama's southern border. The Panama City economy centers around
tourism, military bases, manufacturing, education and financial services. Panama
City is the county seat and principal city of Bay County. Leading employers in
the area


10
TELEVISION BROADCASTING (CONTINUED)

WJHG, THE NBC AFFILIATE IN PANAMA CITY, FLORIDA (CONTINUED)

include: Tyndall Air Force Base, the Navy Coastal Systems Station, Sallie Mae
Servicing Corp., Stone Container Corporation, Arizona Chemical Corporation and
Gulf Coast Community College.

SATELLITE TRANSMISSION AND PRODUCTION SERVICES

The Company's satellite transmission and production services business,
Lynqx Communications, operates C-band and Ku-band transportable satellite uplink
units and provides production management services. Clients include The Golf
Channel, USA Network, Turner Cable Network Services, NBC, CBS, ABC, Home Box
Office, MTV, The Children's Miracle Network and many other broadcast and cable
services. Subsequent to the GulfLink Acquisition, certain other satellite uplink
truck operations of the Company were combined with GulfLink and the operating
name was changed to Lynqx Communications.

INDUSTRY BACKGROUND

There are currently a limited number of channels available for broadcasting
in any one geographic area, and the license to operate a television station is
granted by the FCC. Television stations which broadcast over the very high
frequency ("VHF") band (channels 2-13) of the spectrum generally have some
competitive advantage over television stations which broadcast over the
ultra-high frequency ("UHF") band (channels above 13) of the spectrum, because
the former usually have better signal coverage and operate at a lower
transmission cost. However, the improvement of UHF transmitters and receivers,
the complete elimination from the marketplace of VHF-only receivers and the
expansion of cable television systems have reduced the VHF signal advantage.

Television station revenues are primarily derived from local, regional and
national advertising and, to a much lesser extent, from network compensation and
revenues from studio and tower space rental and commercial production
activities. Advertising rates are based upon a variety of factors, including a
program's popularity among the viewers an advertiser wishes to attract, the
number of advertisers competing for the available time, the size and demographic
makeup of the market served by the station and the availability of alternative
advertising media in the market area. Rates are also determined by a station's
overall ratings and in-market share, as well as the station's ratings and share
among particular demographic groups which an advertiser may be targeting.
Because broadcast stations rely on advertising revenues, they are sensitive to
cyclical changes in the economy. The size of advertisers' budgets, which are
affected by broad economic trends, affect the broadcast industry in general and
the revenues of individual broadcast television stations.

All television stations in the country are grouped by Nielsen, a national
audience measuring service, into approximately 210 generally recognized
television markets that are ranked in size according to various formulae based
upon actual or potential audience. Each DMA is an exclusive geographic area
consisting of all counties in which the home-market commercial stations receive
the greatest percentage of total viewing hours. Nielsen periodically publishes
data on estimated audiences for the television stations in the various
television markets throughout the country.

Four major broadcast networks, ABC, Inc. ("ABC"), NBC, CBS, and Fox
dominate broadcast television. Additionally, United Paramount Network ("UPN")
and Warner Brothers Network ("WB") have been launched as new television
networks. An affiliate of UPN or WB receives a smaller portion of each day's
programming from its network compared to an affiliate of the four major
networks.

11
TELEVISION BROADCASTING (CONTINUED)

INDUSTRY BACKGROUND (CONTINUED)

The affiliation of a station with one of the four major networks has a
significant impact on the composition of the station's programming, revenues,
expenses and operations. A typical affiliate of a major network receives the
majority of each day's programming from the network. This programming, along
with cash payments ("network compensation"), is provided to the affiliate by the
network in exchange for a substantial majority of the advertising time sold
during the airing of network programs. The network then sells this advertising
time and retains the revenues. The affiliate retains the revenues from time sold
during breaks in and between network programs and programs the affiliate
produces or purchases from non-network sources. In acquiring programming to
supplement programming supplied by the affiliated network, network affiliates
compete primarily with other affiliates and independent stations in their
markets. Cable systems generally do not compete with local stations for
programming, although various national cable networks from time to time have
acquired programs that would have otherwise been offered to local television
stations. In addition, a television station may acquire programming through
barter arrangements. Under barter arrangements, which are becoming increasingly
popular with both network affiliates and independents, a national program
distributor may receive advertising time in exchange for the programming it
supplies, with the station paying a reduced fee for such programming. Most
successful commercial television stations obtain their brand identity from
locally produced news programs.

In contrast to a station affiliated with a network, a fully independent
station purchases or produces all of the programming that it broadcasts,
resulting in generally higher programming costs. An independent station,
however, retains its entire inventory of advertising time and all the revenues
obtained therefrom. As a result of the smaller amount of programming provided by
its network, an affiliate of UPN or WB must purchase or produce a greater amount
of its programming, resulting in generally higher programming costs. These
affiliate stations, however, retain a larger portion of the inventory of
advertising time and the revenues obtained therefrom compared to stations
affiliated with the major networks.

Cable-originated programming has emerged as a significant competitor for
viewers of broadcast television programming, although no single cable
programming network regularly attains audience levels amounting to more than a
small fraction of any single major broadcast network. The advertising share of
cable networks has increased as a result of the growth in cable penetration (the
percentage of television households which are connected to a cable system).
Notwithstanding such increases in cable viewership and advertising, over-the-air
broadcasting remains the dominant distribution system for mass market television
advertising.

NETWORK AFFILIATION OF THE STATIONS

Each of the Company's stations is affiliated with a major network pursuant
to an affiliation agreement. Each affiliation agreement provides the affiliated
station with the right to broadcast all programs transmitted by the network with
which the station is affiliated. In return, the network has the right to sell a
substantial majority of the advertising time during such broadcasts. In exchange
for every hour that a station elects to broadcast network programming, the
network pays the station a specific network compensation payment which varies
with the time of day. Typically, prime-time programming generates the highest
hourly network compensation payments. Such payments are subject to increase or
decrease by the network during the term of an affiliation agreement with
provisions for advance notices and right of termination by the station in the
event of a reduction in such payments. The NBC affiliation agreement for WJHG
renews automatically every five years unless the station notifies NBC otherwise.

12
TELEVISION BROADCASTING (CONTINUED)

NETWORK AFFILIATION OF THE STATIONS (CONTINUED)

The NBC affiliation agreements with WITN and WEAU expire on June 30, 2006 and
December 31,2005, respectively and the WEAU agreement renews automatically every
five years unless the station notifies NBC otherwise. The CBS affiliation
agreements expire as follows: (i) WVLT, WKYT, WYMT and WCTV, on December 31,
2004, (ii) WRDW on March 31, 2005 and (iii) KOLN and KGIN on December 31, 2005.

NEWSPAPER PUBLISHING

At December 31, 1998, the Company owned and operated four publications
comprising three newspapers and a shopper, all located in the Southeast. The
percentage of total company revenues contributed by the newspaper publishing
segment was approximately 22.8%, 23.7% and 28.8% for each of the years ended
December 31, 1998, 1997 and 1996, respectively.

THE ALBANY HERALD

The Albany Herald Publishing Company, Inc. ("The Albany Herald"), located
in Albany, Georgia, publishes THE ALBANY HERALD, which is the only
seven-day-a-week newspaper that serves southwest Georgia. The Albany Herald also
publishes two other weekly editions in Georgia, THE LEE COUNTY HERALD AND THE
WORTH COUNTY HERALD, which both provide regional news coverage. Other niche
publications include FARM AND PLANTATION, an agricultural paper; and a monthly
coupon clipper. The Company introduced these weeklies and other niche product
publications in order to better utilize The Albany Herald's printing presses and
infrastructure (such as sales and advertising).

THE ROCKDALE CITIZEN AND THE GWINNETT DAILY POST

THE ROCKDALE CITIZEN and the GWINNETT DAILY POST are six-day-a-week
newspapers that serve communities in the metro Atlanta area with complete local
news, sports and lifestyles coverage together with national stories that
directly impact their local communities.

The Rockdale Citizen Publishing Company is located in Conyers, Georgia, the
county seat of Rockdale County, which is 19 miles east of downtown Atlanta.
Rockdale County's population is estimated to be approximately 65,000.

The Gwinnett Daily Post, which was purchased by the Company in January
1995, is located north of Atlanta in Gwinnett County, one of the fastest growing
areas in the nation. Since the purchase of the Gwinnett Daily Post, the
frequency of publication has increased from three to six days per week.

In 1997, the Gwinnett Daily Post entered into an agreement with CableVision
Communications, Inc. ("Cable Vision"), a local cable provider, that resulted in
a subscription to the GWINNETT DAILY POST being included in the basic cable
package purchased by cable subscribers. As a result, the GWINNETT DAILY POST'S
paid circulation tripled to 49,000 in 1997, and the Company started a local
Gwinnett TV news channel, Gwinnett News and Entertainment Television ("GNET"),
which is produced by the Company and broadcast on the local cable system.
Effective March 1, 1998 the Gwinnett Daily Post entered into a similar agreement
with Genesis Cable Communications LLC ("Genesis") increasing paid circulation
for the GWINNETT DAILY POST to approximately 64,000.

13
NEWSPAPER PUBLISHING (CONTINUED)

THE GOSHEN NEWS

The Company acquired THE GOSHEN NEWS on March 1, 1999. It is a 17,000
circulation afternoon newspaper published Monday through Saturday and serves
Goshen, Indiana and surrounding areas.

INDUSTRY BACKGROUND

Newspaper publishing is the oldest segment of the media industry and, as a
result of the focus on local news, newspapers in general, remain an important
media for local advertising. Newspaper advertising revenues are cyclical and
have generally been affected by changes in national and regional economic
conditions. Financial instability in the retail industry, including bankruptcies
of larger retailers and consolidations among large retail chains can result in
reduced retail advertising expenditures. Classified advertising, which makes up
approximately one-third of newspaper advertising expenditures, can be affected
by an economic slowdown and its effect on employment, real estate transactions
and automotive sales. However, growth in housing starts and automotive sales,
although cyclical in nature, generally provide continued growth in newspaper
advertising expenditures.

PAGERS AND PAGING SERVICES

THE PAGING BUSINESS

The paging business, acquired by the Company in September 1996 is based in
Tallahassee, Florida and operates in Columbus, Macon, Albany, Thomasville, and
Valdosta, Georgia, in Dothan, Alabama, in Tallahassee, Gainesville, Orlando and
Panama City, Florida and in certain contiguous areas. In 1998, the Company's
paging and specialized mobile radio ("SMR") business had approximately 86,000
units in service compared to approximately 67,000 units in service in 1997. The
percentage of total Company revenues contributed by the paging segment was
approximately 6.6%, 6.5% and 1.9% for each of the years ended December 31, 1998,
1997 and 1996, respectively.

The Company's paging system operates by connecting a telephone call placed
to a local telephone number with a local paging switch. The paging switch
processes a caller's information and sends the information to a link transmitter
which relays the processed information to paging transmitters, which in turn
alert an individual pager by means of a coded radio signal. This process
provides service to a "local coverage area." To enhance coverage further to its
customer base, all of the Company's local coverage areas are interconnected or
networked, providing for "wide area coverage" or "network coverage." A pager's
coverage area is programmable and can be customized to include or exclude any
particular paging switch and its respective geographic coverage area, thereby
allowing the Company's paging customers a choice of coverage areas. In addition,
the Company is able to network with other paging companies which share the
Company's paging frequencies in other markets, by means of an industry standard
network paging protocol, in order to increase the geographic coverage area in
which the Company's customers can receive paging service.

A subscriber to the Company's paging services either owns a pager, thereby
paying solely for the use of the Company's paging services, or leases a pager,
thereby paying a periodic charge for both the pager and the paging services. Of
the Company's pagers currently in service, approximately 75% are customer owned
and maintained ("COAM") with the remainder being leased. In recent years, prices
for pagers have fallen considerably, and thus there has been a trend toward
subscriber ownership of pagers, allowing the Company to maintain lower inventory
and fixed asset levels. COAM customers historically stay on service longer, thus
enhancing the stability of the subscriber base and earnings. The Company is

14
PAGERS AND PAGING SERVICES (CONTINUED)

THE PAGING BUSINESS (CONTINUED)

focusing its marketing efforts on increasing its base of COAM users.

The Company's goal is to increase the number of pagers in service, revenues
and cash flow from operations by implementing a plan that focuses on improved
operating methods and controls and innovative marketing programs. The Company's
paging business has grown in recent years by: (i) acquiring smaller independent
paging operations; (ii) expanding its resale program; (iii) increasing its
retail operations, and (iv) increasing the Company's geographical coverage.

INDUSTRY BACKGROUND

Paging is a method of wireless communication which uses an assigned radio
frequency to contact a paging subscriber within a designated service area. A
subscriber carries a pager which receives messages by the broadcast of a radio
signal. To contact a subscriber, a message is usually sent by placing a
telephone call to the subscriber's designated telephone number. The telephone
call is received by an electronic paging switch which generates a signal that is
sent to radio transmitters in the subscriber's service area. The transmitters
broadcast a coded signal that is unique to the pager carried by the subscriber
and alerts the subscriber through a tone or vibration that there is a voice,
numeric, alphanumeric or other message. Depending upon the topography of the
service area, the operating radius of a radio transmitter typically ranges from
three to 20 miles.

Three tiers of carriers have emerged in the paging industry: (i) large
nationwide providers serving multiple markets throughout the United States; (ii)
regional carriers, like the Company's paging business, which operate in regional
markets such as several contiguous states in one geographic region of the United
States; and (iii) small, single market operators. The Company believes that the
paging industry is undergoing consolidation.

The paging industry has traditionally marketed its services through direct
distribution by sales representatives. In recent years, additional channels of
distribution have evolved, including: (i) carrier-operated retail stores; (ii)
resellers, who purchase paging services on a wholesale basis from carriers and
resell those services on a retail basis to their own customers; and (iii) sales
agents who solicit customers and are compensated on a salary and commission
basis.

ADDITIONAL INFORMATION ON BUSINESS SEGMENTS

Reference is made to Note J of Notes to Consolidated Financial Statements
of the Company for additional information regarding business segments.

COMPETITION

TELEVISION INDUSTRY

Competition in the television industry exists on several levels:
competition for audience, competition for programming (including news) and
competition for advertisers. Additional factors that are material to a
television station's competitive position include signal coverage and assigned
frequency.

AUDIENCE. Stations compete for audience on the basis of program popularity,
which has a direct effect on advertising rates. A substantial portion of the
daily programming on each of the Company's



15
COMPETITION (CONTINUED)

TELEVISION INDUSTRY (CONTINUED)

stations is supplied by the network with which each station is affiliated.
During those periods, the stations are totally dependent upon the performance of
the network programs to attract viewers. There can be no assurance that such
programming will achieve or maintain satisfactory viewership levels in the
future. Non-network time periods are programmed by the station with a
combination of self-produced news, public affairs and other entertainment
programming, including news and syndicated programs purchased for cash, cash and
barter, or barter only.

Independent stations, whose number has increased significantly over the
past decade, have also emerged as viable competitors for television viewership
shares. In addition, UPN and WB have been launched recently as new television
networks. The Company is unable to predict the effect, if any, that such
networks will have on the future results of the Company's operations.

In addition, the development of methods of television transmission of video
programming other than over-the-air broadcasting, and in particular cable
television, has significantly altered competition for audience in the television
industry. These other transmission methods can increase competition for a
broadcasting station by bringing into its market distant broadcasting signals
not otherwise available to the station's audience and also by serving as a
distribution system for non-broadcast programming. Historically, cable operators
have not sought to compete with broadcast stations for a share of the local news
audience. Recently, however, certain cable operators do compete for such
audiences and the increased competition could have an adverse effect on the
Company's advertising revenues.

Other sources of competition include home entertainment systems, "wireless
cable" services, satellite master antenna television systems, low power
television stations, television translator stations and direct broadcast
satellite ("DBS") video distribution services.

PROGRAMMING. Competition for programming involves negotiating with national
program distributors or syndicators that sell first-run and rerun packages of
programming. Each station competes against the broadcast station competitors in
its market for exclusive access to off-network reruns (such as SEINFELD) and
first-run product (such as ENTERTAINMENT TONIGHT). Cable systems generally do
not compete with local stations for programming, although various national cable
networks from time to time have acquired programs that would have otherwise been
offered to local television stations. Competition exists for exclusive news
stories and features as well.

ADVERTISING. Advertising rates are based upon the size of the market in
which the station operates, a station's overall ratings, a program's popularity
among the viewers that an advertiser wishes to attract, the number of
advertisers competing for the available time, the demographic makeup of the
market served by the station, the availability of alternative advertising media
in the market area, aggressive and knowledgeable sales forces and the
development of projects, features and programs that tie advertiser messages to
programming. Advertising revenues comprise the primary source of revenues for
the Company's stations. The Company's stations compete for such advertising
revenues with other television stations and other media in their respective
markets. The stations also compete for advertising revenue with other media,
such as newspapers, radio stations, magazines, outdoor advertising, transit
advertising, yellow page directories, direct mail and local cable systems.
Competition for advertising dollars in the broadcasting industry occurs
primarily within individual markets.


16
COMPETITION (CONTINUED)

NEWSPAPER INDUSTRY

The Company's newspapers compete for advertisers with a number of other
media outlets, including magazines, radio and television, as well as other
newspapers, which also compete for readers with the Company's publications. One
of the Company's newspaper competitors is significantly larger than the Company
and operates in two of its newspaper markets. The Company differentiates its
publications from the other newspaper by focusing on local news and local sports
coverage in order to compete with its larger competitor. The Company also seeks
to establish its publications as the local newspaper by sponsoring special
events of particular community interest.

PAGING INDUSTRY

The paging industry is highly competitive. Companies in the industry
compete on the basis of price, coverage area offered to subscribers, available
services offered in addition to basic numeric or tone paging, transmission
quality, system reliability and customer service. The Company competes by
maintaining competitive pricing of its product and service offerings, by
providing high-quality, reliable transmission networks and by furnishing
subscribers a superior level of customer service.

The Company's primary competitors include those paging companies that
provide wireless service in the same geographic areas in which the Company
operates. The Company experiences competition from one or more competitors in
all locations in which it operates. Some of the Company's competitors have
greater financial and other resources than the Company.

The Company's paging services also compete with other wireless
communications services such as cellular service. The typical customer uses
paging as a low cost wireless communications alternative either on a stand-alone
basis or in conjunction with cellular services. However, future technological
developments in the wireless communications industry and enhancements of current
technology could create new products and services, such as personal
communications services and mobile satellite services, which are competitive
with the paging services currently offered by the Company. Recent and proposed
regulatory changes by the FCC are aimed at encouraging such technological
developments and new services and promoting competition. There can be no
assurance that the Company's paging business would not be adversely affected by
such technological developments or regulatory changes.

FEDERAL REGULATION OF THE COMPANY'S BUSINESS

TELEVISION BROADCASTING

EXISTING REGULATION. Television broadcasting is subject to the jurisdiction
of the FCC under the Communications Act of 1934, as amended (the "Communications
Act") and the Telecommunications Act of 1996 (the "Telecommunications Act"). The
Communications Act prohibits the operation of television broadcasting stations
except under a license issued by the FCC and empowers the FCC, among other
things, to issue, revoke and modify broadcasting licenses, determine the
locations of stations, regulate the equipment used by stations, adopt
regulations to carry out the provisions of the Communications Act and the
Telecommunications Act and impose penalties for violation of such regulations.
The Communications Act prohibits the assignment of a license or the transfer of
control of a licensee without prior approval of the FCC.

LICENSE GRANT AND RENEWAL. Television broadcasting licenses generally are
granted or renewed for a period of eight years but may be renewed for a shorter
period upon a finding by the FCC that the "public interest, convenience, and
necessity" would be served thereby. The broadcast licenses for each station are


17
FEDERAL REGULATION OF THE COMPANY'S BUSINESS (CONTINUED)

TELEVISION BROADCASTING (CONTINUED)

effective through the following dates: WVLT - August 1, 2005; WKYT - August 1,
2005; WYMT August 1, 2005; KOLN and KGIN - June 1, 2006; WITN - December 1,
2004; WRDW - April 1, 2005; WCTV - April 1, 2005; WEAU - December 1, 2005 and
WJHG - February 1, 2005, respectively. The Telecommunications Act requires a
broadcast license to be renewed if the FCC finds that: (i) the station has
served the public interest, convenience and necessity; (ii) there have been no
serious violations of either the Telecommunications Act or the FCC's rules and
regulations by the licensee; and (iii) there have been no other violations,
which taken together would constitute a pattern of abuse. At the time an
application is made for renewal of a television license, parties in interest may
file petitions to deny, and such parties, including members of the public, may
comment upon the service the station has provided during the preceding license
term and urge denial of the application. If the FCC finds that the licensee has
failed to meet the above-mentioned requirements, it could deny the renewal
application or grant a conditional approval, including renewal for a lesser
term. The FCC will not consider competing applications contemporaneously with a
renewal application. Only after denying a renewal application can the FCC accept
and consider competing applications for the license. Although in substantially
all cases broadcast licenses are renewed by the FCC even when petitions to deny
or competing applications are filed against broadcast license renewal
applications, there can be no assurance that the Company's stations' licenses
will be renewed. The Company is not aware of any facts or circumstances that
could prevent the renewal of the licenses for its stations at the end of their
respective license terms.

MULTIPLE OWNERSHIP RESTRICTIONS. Currently, the FCC has rules that limit
the ability of individuals and entities to own or have an ownership interest
above a certain level (an "attributable" interest, as defined more fully below)
in broadcast stations, as well as other mass media entities. The current rules
limit the number of radio and television stations that may be owned both on a
national and a local basis. On a national basis, the rules preclude any
individual or entity from having an attributable interest in co-owned television
stations whose aggregate audience reach exceeds 35% of all United States
households.

On a local basis, FCC rules currently allow an individual or entity to have
an attributable interest in only one television station in a market. In
addition, FCC rules and the Telecommunications Act generally prohibit an
individual or entity from having an attributable interest in a television
station and a radio station, daily newspaper or cable television system that is
located in the same local market area served by the television station.
Proposals currently before the FCC could substantially alter these standards.
For example, in a pending rulemaking proceeding, the FCC suggested narrowing the
geographic scope of the local television cross-ownership rule (the so-called
"duopoly rule") from Grade B to Grade A contours for stations in adjacent
markets and possibly permitting some two-station combinations within certain
markets. The FCC has also proposed eliminating the TV-radio cross-ownership
restriction (the so-called "one-to-a-market" rule) entirely or at least
exempting larger markets. In addition, the FCC is seeking comment on issues of
control and attribution with respect to local marketing agreements entered into
by television stations. It is unlikely that this rulemaking will be concluded
until late 1999 or later, and there can be no assurance that any of these rules
will be changed or what will be the effect of any such change.

The Telecommunications Act also directs the FCC to extend its
one-to-a-market (TV-Radio) waiver policy from the top 25 to any of the top 50
markets. In addition, the Telecommunications Act directs the FCC to permit a
television station to affiliate with two or more networks unless such dual or
multiple networks are composed of (i) two or more of the four existing networks
(ABC, CBS, NBC, or FOX) or, (ii) any of the four existing networks and one of
the two emerging networks (UPN or WBN). The Company believes that Congress does
not intend for these limitations to apply if such networks are not operated
simultaneously, or if there is no substantial overlap in the territory served by
the group of stations comprising each of such networks. The Telecommunications
Act also directs the FCC to revise


18
FEDERAL REGULATION OF THE COMPANY'S BUSINESS (CONTINUED)

TELEVISION BROADCASTING (CONTINUED)

its rules to permit cross-ownership interests between a broadcast network and
cable system. The Telecommunications Act further authorizes the FCC to consider
revising its rules to permit common ownership of co-located broadcast stations
and cable systems.

Expansion of the Company's broadcast operations in particular areas and
nationwide will continue to be subject to the FCC's ownership rules and any
changes the FCC or Congress may adopt. Any relaxation of the FCC's ownership
rules may increase the level of competition in one or more of the markets in
which the Company's stations are located, particularly to the extent that the
Company's competitors may have greater resources and thereby be in a better
position to capitalize on such changes.

Under the FCC's ownership rules, a direct or indirect purchaser of certain
types of securities of the Company could violate FCC regulations if that
purchaser owned or acquired an "attributable" or "meaningful" interest in other
media properties in the same areas as stations owned by the Company or in a
manner otherwise prohibited by the FCC. All officers and directors of a
licensee, as well as general partners, uninsulated limited partners and
stockholders who own five percent or more of the voting power of the outstanding
common stock of a licensee (either directly or indirectly), generally will be
deemed to have an "attributable" interest in the licensee. Certain institutional
investors which exert no control or influence over a licensee may own up to 10%
of the voting power of the outstanding common stock before attribution occurs.
Under current FCC regulations, debt instruments, non-voting stock, certain
limited partnership interests (provided the licensee certifies that the limited
partners are not "materially involved" in the management and operation of the
subject media property) and voting stock held by minority stockholders in cases
in which there is a single majority stockholder generally are not subject to
attribution. The FCC's cross-interest policy, which precludes an individual or
entity from having a "meaningful" (even though not "attributable") interest in
one media property and an "attributable" interest in a broadcast cable or
newspaper property in the same area, may be invoked in certain circumstances to
reach interests not expressly covered by the multiple ownership rules.

In January 1995, the FCC released a Notice of Proposed Rule Making ("NPRM")
designed to permit a "thorough review of [its] broadcast media attribution
rules." Among the issues on which comment was sought are (i) whether to change
the voting stock attribution benchmarks from five percent to 10% and, for
passive investors, from 10% to 20%; (ii) whether there are any circumstances in
which non-voting stock interests, which are currently considered
non-attributable, should be considered attributable; (iii) whether the FCC
should eliminate its single majority stockholder exception (pursuant to which
voting interests in excess of five percent are not considered cognizable if a
single majority stockholder owns more than 50% of the voting power); (iv)
whether to relax insulation standards for business development companies and
other widely-held limited partnerships; (v) how to treat limited liability
companies and other new business forms for attribution purposes; (vi) whether to
eliminate or codify the cross-interest policy; and (vii) whether to adopt a new
policy which would consider whether multiple "cross interests" or other
significant business relationships (such as time brokerage agreements, debt
relationships or holdings of nonattributable interests), which individually do
not raise concerns, raise issues with respect to diversity and competition. At
this time, the Company is unable to predict when this inquiry will be completed
and there can be no assurance that any of these standards will be changed.
Should the attribution rules be changed, the Company is unable to predict what,
if any, effect it would have on the Company or its activities. To the best of
the Company's knowledge, no officer, director or five percent stockholder of the
Company currently holds an attributable interest in another television station,
radio station, cable television system or daily newspaper that is inconsistent
with the FCC's ownership rules and policies or with ownership by the Company of
its stations.

19
FEDERAL REGULATION OF THE COMPANY'S BUSINESS (CONTINUED)

TELEVISION BROADCASTING (CONTINUED)

ALIEN OWNERSHIP RESTRICTIONS. The Communications Act restricts the ability
of foreign entities or individuals to own or hold interests in broadcast
licenses. Foreign governments, representatives of foreign governments,
non-citizens, representatives of non-citizens, and corporations or partnerships
organized under the laws of a foreign nation are barred from holding broadcast
licenses. Non-citizens, collectively, may directly or indirectly own or vote up
to 20% of the capital stock of a licensee. In addition, a broadcast license may
not be granted to or held by any corporation that is controlled, directly or
indirectly, by any other corporation more than one-fourth of whose capital stock
is owned or voted by non-citizens or their representatives or by foreign
governments or their representatives, or by non-U.S. corporations, if the FCC
finds that the public interest will be served by the refusal or revocation of
such license. The Company has been advised that the FCC staff has interpreted
this provision of the Communications Act to require an affirmative public
interest finding before a broadcast license may be granted to or held by any
such corporation and the FCC has made such an affirmative finding only in
limited circumstances. The Company, which serves as a holding company for
wholly-owned subsidiaries that are licensees for its stations, therefore may be
restricted from having more than one-fourth of its stock owned or voted directly
or indirectly by non-citizens, foreign governments, representatives of
non-citizens or foreign governments, or foreign corporations.

RECENT DEVELOPMENTS. Congress has recently enacted legislation and the FCC
currently has under consideration or is implementing new regulations and
policies regarding a wide variety of matters that could affect, directly or
indirectly, the operation and ownership of the Company's broadcast properties.
In addition to the proposed changes noted above, such matters include, for
example, the license renewal process (particularly the weight to be given to the
expectancy of renewal for an incumbent broadcast licensee and the criteria to be
applied in deciding contested renewal applications), spectrum use fees,
political advertising rates, potential advertising restrictions on the
advertising of certain products (hard liquor), the rules and policies to be
applied in enforcing the FCC's equal employment opportunity regulations, cable
carriage of digital television signals, viewing of distant network signals by
direct broadcast satellite services, and the standards to govern evaluation of
television programming directed toward children and violent and indecent
programming (including the possible requirement of what is commonly referred to
as the "v-chip," which would permit parents to program television sets so that
certain programming would not be accessible by children). Other matters that
could affect the Company's broadcast properties include technological
innovations and developments generally affecting competition in the mass
communications industry, such as the recent initiation of direct broadcast
satellite service, and the continued establishment of wireless cable systems and
low power television stations.

The FCC presently is seeking comment on its policies designed to increase
minority ownership of mass media facilities. Congress also recently enacted
legislation that eliminated the minority tax certificate program of the FCC,
which gave favorable tax treatment to entities selling broadcast stations to
entities controlled by an ethnic minority. In addition, a recent federal appeals
court decision has cast doubt upon the continued validity of many of the FCC's
programs designed to increase minority employment in the broadcast industry.

DISTRIBUTION OF VIDEO SERVICES BY TELEPHONE COMPANIES. Recent actions by
the FCC, Congress and the courts all presage significant future involvement in
the provision of video services by telephone companies. The Company cannot
predict either the timing or the extent of such involvement.

THE 1992 CABLE ACT. On October 5, 1992, Congress enacted the Cable
Television Consumer Protection and Competition Act of 1992 (the "1992 Cable
Act"). The FCC began implementing the requirements of the 1992 Cable Act in 1993
and final implementation proceedings remain pending


20
FEDERAL REGULATION OF THE COMPANY'S BUSINESS (CONTINUED)

TELEVISION BROADCASTING (CONTINUED)

regarding certain of the rules and regulations previously adopted. Certain
statutory provisions, such as signal carriage, retransmission consent and equal
employment opportunity requirements, have a direct effect on television
broadcasting. Other provisions are focused exclusively on the regulation of
cable television but can still be expected to have an indirect effect on the
Company because of the competition between over-the-air television stations and
cable systems.

The signal carriage, or "must carry," provisions of the 1992 Cable Act
require cable operators to carry the signals of local commercial and
non-commercial television stations and certain low power television stations.
Systems with 12 or fewer usable activated channels and more than 300 subscribers
must carry the signals of at least three local commercial television stations. A
cable system with more than 12 usable activated channels, regardless of the
number of subscribers, must carry the signals of all local commercial television
stations, up to one-third of the aggregate number of usable activated channels
of such system. The 1992 Cable Act also includes a retransmission consent
provision that prohibits cable operators and other multi-channel video
programming distributors from carrying broadcast stations without obtaining
their consent in certain circumstances. The "must carry" and retransmission
consent provisions are related in that a local television broadcaster, on a
cable system-by-cable-system basis, must make a choice once every three years
whether to proceed under the "must carry" rules or to waive that right to
mandatory but uncompensated carriage and negotiate a grant of retransmission
consent to permit the cable system to carry the station's signal, in most cases
in exchange for some form of consideration from the cable operator. Cable
systems must obtain retransmission consent to carry all distant commercial
stations other than certain "super stations" delivered via satellite.

Under rules adopted to implement these "must carry" and retransmission
consent provisions, local television stations are required to make an election
of "must carry" or retransmission consent at three year intervals. Stations that
fail to elect are deemed to have elected carriage under the "must carry"
provisions. Other issues addressed in the FCC rules are market designations, the
scope of retransmission consent and procedural requirements for implementing the
signal carriage provisions. Each of the Company's stations has elected "must
carry" status on certain cable systems in its DMA; on others the Company's
stations have entered into retransmission consent agreements. This election
entitled the Company's stations to carriage on those systems until at least
December 31, 1999.

DIGITAL TELEVISION SERVICE. The FCC has proposed the adoption of rules for
implementing advanced television ("DTV") service in the United States.
Implementation of digital DTV will improve the technical quality of television
signals receivable by viewers and will provide broadcasters the flexibility to
offer new services, including high-definition television ("HDTV"), simultaneous
broadcasting of multiple programs of standard definition television ("SDTV") and
data broadcasting.

The FCC must adopt DTV service rules and a table of DTV allotments before
broadcasters can provide these services enabled by the new technology. On July
28, 1995, the FCC announced the issuance of a NPRM to invite comment on a broad
range of issues related to the implementation of DTV, particularly the
transition to digital broadcasting. The FCC announced that the anticipated role
of digital broadcasting will cause it to revisit certain decisions made in an
earlier order. The FCC also announced that broadcasters will be allowed greater
flexibility in responding to market demand by transmitting a mix of HDTV, SDTV
and perhaps other services. In February 1998, the FCC acted on numerous
petitions for reconsideration and issued a new table of allotments that expands
the channels (2-51) available for permanent digital broadcasting operations.


21
FEDERAL REGULATION OF THE COMPANY'S BUSINESS (CONTINUED)

TELEVISION BROADCASTING (CONTINUED)

The Telecommunications Act directs the FCC, if it issues licenses for DTV,
to limit the initial eligibility for such licenses to incumbent broadcast
licensees. It also authorizes the FCC to adopt regulations that would permit
broadcasters to use such spectrum for ancillary or supplementary services. The
FCC will assign all existing television licensees a second channel on which to
provide DTV simultaneously with their current NTSC service. It is possible after
a period of years that broadcasters would be required to cease NTSC operations,
return the NTSC channel to the FCC, and broadcast only with the newer digital
technology. Some members of Congress have advocated authorizing the FCC to
auction either NTSC or DTV channels; however, the Telecommunications Act allows
the FCC to determine when such licenses will be returned and how to allocate
returned spectrum.

Under certain circumstances, conversion to DTV operations would reduce a
station's geographical coverage area but the majority of stations will obtain
service areas that match or exceed the limits of existing operations. Due to
additional equipment costs, implementation of DTV will impose some near-term
financial burdens on television stations providing the service. At the same
time, there is a potential for increased revenues to be derived from DTV,
partially from operations or expanded channel capacity through multicasting.
Although the Company believes the FCC will authorize DTV in the United States,
The Company cannot predict precisely the overall effect the transition to DTV
might have on the Company's business.

DIRECT BROADCASTING SATELLITE SYSTEMS. The FCC has authorized DBS, a
service which provides video programming via satellite directly to home
subscribers. Local broadcast stations and broadcast network programming are not
carried on DBS systems. Proposals recently advanced in the Telecommunications
Act include a prohibition on restrictions that inhibit a viewer's ability to
receive video programming through DBS services. The FCC has exclusive
jurisdiction over the regulation of DBS service. The Company cannot predict the
impact of this new service upon the Company's business or the impact of possible
legislation on the growth of DBS service.

PAGING AND SMR

FEDERAL REGULATION. The Company's paging and SMR operations, acquired by
the Company in September 1996, are subject to regulation by the FCC under the
Communications Act. The FCC has granted the Company licenses to use the radio
frequencies necessary to conduct its paging and SMR operations. Licenses issued
by the FCC to the Company set forth the technical parameters, such as signal
strength and tower height, under which the Company is authorized to use those
frequencies.

LICENSE GRANT AND RENEWAL. The FCC licenses granted to the Company are for
varying terms of up to 10 years, at the end of which renewal applications must
be approved by the FCC. The Company holds various FCC radio licenses which are
used in connection with its paging and SMR operations. The license expiration
dates for these licenses are staggered, with only a portion of the licenses
expiring in any particular calendar year. The largest group of licenses will
expire during calendar year 1999. Licensees in the paging and SMR services
normally enjoy a license renewal expectancy and the vast majority of license
renewal applications are granted in the normal course. Although the Company is
unaware of any circumstances which could prevent the grant of renewal
applications, no assurance can be given that any of the Company's licenses will
be free of competing applications or will be renewed by the FCC. Furthermore,
the FCC has the authority to restrict the operations of licensed facilities or
to revoke or modify licenses. None of the Company's licenses have ever been
revoked or modified involuntarily, and such proceedings by the FCC are rarely
undertaken.

22
FEDERAL REGULATION OF THE COMPANY'S BUSINESS (CONTINUED)

PAGING AND SMR (CONTINUED)

Pursuant to Congressional mandate, the FCC has adopted rules regarding the
award of site-by-site and market area license authorizations by competitive
bidding. Pursuant to those rules, the FCC may award licenses for new or existing
services by auction, as done with the 800 MHz and 900 MHz SMR bands, and as it
has proposed to do so with the paging services. Accordingly, there can be no
assurance that the Company will be able to procure additional spectrum, or
expand its existing paging and SMR networks into new service areas.

The winner of the geographic area license has the right to use a certain
frequency or block of frequencies throughout the licensed service area, may
construct and operate its transmitters in its authorized service area without
prior FCC approval, provided that the construction of the transmitter would not
constitute a major environmental action under the FCC rules. The market area
licensee is required, however, to protect incumbent licensees from the potential
for harmful co-channel interference. The FCC has completed auctions to license
various radio services on a market area basis including the first phase of the
800 MHz trunked SMR auction, which concluded in December 1997. In these
auctions, successful bidders have made significant auction payments in order to
obtain spectrum. The Company was the high bidder for the Tallahassee, Florida;
Albany and Columbus, Georgia and Auburn, Alabama Economic Area Markets. The
Company has received grants of its market area licenses. The FCC has conditioned
the continued validity of these licenses on the Company meeting certain coverage
benchmarks, which the Company believes will be attained. In this regard, the
Company enterd into an asset purchase agreement with Nextel South Corporation
(Nextel) for the purchase and sale of its 800MHz geographic area licenses
covering the Tallahassee, Florida; Albany and Columbus, Georgia Economic Areas.
Prior FCC consent to the proposed transaction is required before the Company may
consumate the sale to Nextel. The Company anticipates that it will obtain the
FCC's consent to the transaction in the normal course, although it is possible a
competitor could file a protest against the transaction. In the event a protest
is filed, any grant of the FCC's consent would be delayed, or could possibly be
withheld.

With respect to its paging operations, the Company may choose to
participate in the market area licensing auctions for the paging services. The
first such auction, for the 900 MHz paging band is tentatively scheduled for
calendar year 1999. The lower paging bands, e.g., the exclusive 150 Mhz
frequencies on which the Company is licensed, are likely to be the subject of
market area licensing auctions in calendar year 2000. There is no assurance that
the Company will be able to successfully bid on its existing frequencies;
however, the market area licensee will be required to protect the Company and
any other incumbent licensees from the potential for harmful co-channel
interference.

EMPLOYEES

As of March 11, 1999, the Company had 1,233 full-time employees, of which
757 were employees of the Company's stations, 393 were employees of the
Company's publications, 70 were employees of the Company's paging operations and
13 were corporate and administrative personnel. None of the Company's employees
are represented by unions. The Company believes that its relations with its
employees are satisfactory.


23
ITEM 2.  PROPERTIES

The Company's principal executive offices are located at 4370 Peachtree
Road, NE, Atlanta, Georgia, 30319.

The types of properties required to support television stations include
offices, studios, transmitter sites and antenna sites. The types of properties
required to support newspaper publishing include offices, facilities for the
printing press and production and storage. A station's studios are generally
housed with its offices in business districts. The transmitter sites and antenna
are generally located in elevated areas to provide optimal signal strength and
coverage.

The following table sets forth certain information regarding the Company's
properties.

TELEVISION BROADCASTING

<TABLE>
<CAPTION>
Station/Approximate Owned or
Property Location Use Leased Approximate Size Expiration of Lease
- -------------------------------------------------------------------------------- --------------------
<S> <C> <C> <C> <C>
WKYT
Lexington, KY Office, studio and Owned 34,500 sq. ft. --
transmission tower site building on 20
acres

WYMT
Hazard, KY Office and studio Owned 21,200 sq. ft. --
building on 2
acres
Hazard, KY Transmission tower site Leased -- June 2005
Hazard, KY Transmitter building
and improvements Owned 1,248 sq. ft. --

WRDW
North Augusta, SC Office and studio Owned 17,000 sq. ft. --
Transmission tower site Owned 143 acres --

WJHG
Panama City, FL Office and studio Owned 14,000 sq. ft. --
Youngstown, FL Transmission tower site Owned 17 acres --

WVLT
Knoxville, TN Office and studio Owned 18,000 sq. ft. --
Transmission tower site Leased Tower space Month to Month

WCTV
Tallahassee, FL Office and studio Owned 20,000 sq. ft. on
Leased 37 acres Dec. 2014
Metcalf, GA Transmission tower site Leased 182 acres Nov. 1999

WEAU
Eau Claire, WI Office and studio Owned 16,116 sq. ft. of --
buildings on 2
acres
Township of Transmitter building Owned 2,304 sq. ft. --
Fairchild, WI & Transmission tower site building on 6
acres
</TABLE>


24
TELEVISION BROADCASTING (CONTINUED)

<TABLE>
<CAPTION>
Station/Approximate Owned or
Property Location Use Leased Approximate Size Expiration of Lease
- --------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
KOLN
Beaver Crossing, NE Transmission tower site Owned 120 acres --
Lincoln, NE Office and studio Owned 28,044 sq. ft. --
building on 5
acres
Bradshaw, NE Transmission tower site Owned 8 acres --

KGIN
Heartwell, NE Transmission tower site Owned 71 acres --
Grand Island, NE Office and studio Leased 5,153 sq. ft. Dec. 1999

WITN
Washington, NC Office and studio Owned 19,600 sq. ft. --
Grifton, NC Transmitter building Owned 4,190 sq. ft. --
Grifton, NC Transmission tower site Leased 9 acres Jan. 2000

Lynqx Communications
Baton Rouge, LA Office and repair site Leased 6,800 sq. ft. Dec. 1999
Tallahassee, FL Office Owned 1,000 sq. ft. --


PUBLISHING

Approximate Owned or
Property Location Use Leased Approximate Size Expiration of Lease
- --------------------------------------------------------------------------------------------------

The Albany Herald
Publishing Company,
Inc.
Albany, GA Offices, printing Owned 83,000 sq. ft. --
press and production
facility for The
Albany Herald
Publishing Company,
Inc.

The Rockdale Citizen
Publishing Company
Conyers, GA Offices for The Owned 20,000 sq. ft. --
Rockdale Citizen

Conyers, GA Offices, printing Leased 20,000 sq. ft. May 2002
press and production
facility for The
Rockdale Citizen and
the Gwinnett Daily
Post

Lawrenceville, GA Offices for the Leased 11,000 sq. ft. Nov. 1999
Gwinnett Daily Post


25
PAGING

Approximate Owned or
Property Location Use Leased Approximate Size Expiration of
Lease
- --------------------------------------------------------------------------------------------------

Albany, GA Sales Office Leased 1,500 sq. ft. May 2001

Columbus, GA Sales Office Leased 1,000 sq. ft. July 2001
Macon Road #2 Sales Office Leased 1,200 sq. ft. Jan. 2001
Veterans Parkway Sales Office Leased 300 sq. ft. Month to Month
Cross Co. Sales Office Leased 1,374 sq. ft. June 2002
Lumpkin Road Sales Office Leased 2,800 sq. ft. May 2002

Dothan, AL Sales Office Leased 800 sq. ft. Feb. 2000

Macon, GA Sales Office Leased 1,260 sq. ft. July 1999

Tallahassee, FL Sales Office Leased 1,800 sq. ft. Sept. 2000

Tallahassee, FL General and Leased 2,400 sq. ft. Mar. 2002
Administrative Office

Thomasville, GA Sales Office Leased 300 sq. ft. May 2000

Valdosta, GA Sales Office Leased 800 sq. ft. Oct. 2000

Panama City, FL Sales Office Leased 1,050 sq. ft. Jan. 2001

Gainesville, FL Sales Office Leased 1,100 sq. ft. Oct. 2000

Orlando, FL Sales Office Leased 2,000 sq. ft. Apr. 2001

Melbourne, FL Sales Office Leased 960 sq. ft. Sept. 2001

Kissimmee, FL Sales Office Leased 840 sq. ft. Nov. 2001

Tampa, FL Sales Office Leased 300 sq. ft. Month to month

Lakeland, FL Sales Office Leased 300 sq. ft. Month to month
</TABLE>

The paging operations also lease space on various towers in Florida,
Georgia and Alabama. These tower leases have expiration dates ranging from 1999
to 2002.

ITEM 3. LEGAL PROCEEDINGS

The Company is not party to any legal proceedings in which an adverse
outcome would have a material adverse effect, either individually or in the
aggregate, upon the Company.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of security holders of the Company
during the fourth quarter of the fiscal year covered.


26
PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS

Since June 30, 1995, the Company's Class A Common Stock, no par value, (the
"Class A Common Stock') has been listed and traded on The New York Stock
Exchange (the "NYSE") under the symbol "GCS." Since September 24, 1996, the date
of its initial issuance, the Company's Class B Common Stock, no par value, (the
"Class B Common Stock") has also been listed and traded on the NYSE under the
symbol "GCS.B". The following table sets forth the high and low sale prices of
the Class A Common Stock and Class B Common Stock as well as the cash dividend
declared for the periods indicated. The high and low sales prices of the Class A
Common Stock and the Class B Common Stock are as reported by the NYSE. On August
20, 1998, the Board of Directors declared a 50% stock dividend, payable on
September 30, 1998, to stockholders of record of the Class A Common Stock and
Class B Common Stock on September 16, 1998. This stock dividend effected a three
for two stock split. All applicable share and per share data have been adjusted
to give effect to the stock split.

<TABLE>
<CAPTION>
CLASS A COMMON STOCK CLASS B COMMON STOCK
-------------------------------------------------------------------
CASH CASH
DIVIDENDS DIVIDENDS
DECLARED DECLARED
HIGH LOW PER SHARE HIGH LOW PER SHARE
--------------------- ---------------------- ----------------------
<S> <C> <C> <C> <C> <C> <C>
FISCAL 1998
First Quarter $19.67 $16.00 $0.013 $19.33 $15.75 $0.013
Second Quarter 21.75 19.33 0.013 20.58 19.00 0.013
Third Quarter 22.00 18.83 0.013 21.50 16.54 0.013
Fourth Quarter 19.00 16.63 0.020 16.63 12.50 0.020

FISCAL 1997
First Quarter $13.83 $11.75 $0.013 $13.00 $10.92 $0.013
Second Quarter 14.96 11.17 0.013 13.92 10.25 0.013
Third Quarter 17.08 13.54 0.013 17.00 12.58 0.013
Fourth Quarter 18.58 16.67 0.013 17.42 16.04 0.013
</TABLE>

As of March 11, 1999, the Company had 6,832,042 outstanding shares of Class
A Common Stock held by 1,111 stockholders and 5,125,465 outstanding shares of
Class B Common Stock held by 951 stockholders. The number of stockholders
includes stockholders of record and individual participants in security position
listings as furnished to the Company pursuant to Rule 17Ad-8 under the Exchange
Act.

The Company has paid a dividend on its Class A Common Stock since 1967. In
1996 the Company amended its Articles of Incorporation to provide that each
share of Class A Common Stock is entitled to 10 votes and each share of Class B
Common Stock is entitled to one vote. The Articles of Incorporation, as amended,
require that the Class A Common Stock and the Class B Common Stock receive
dividends on a PARI PASSU basis. There can be no assurance of the Company's
ability to continue to pay any dividends on either class of Common Stock.

The Senior Credit Facility and the Company's Senior Subordinated Notes due
2006 (the "Notes") each contain covenants that restrict the ability of the
Company to pay dividends on its capital stock. However, the Company does not
believe that such convenants currently limit its ability to pay dividends at the
recent quarterly rate of $0.02 per share. In addition to the foregoing, the
declaration and payment of dividends on the Class A Common Stock and the Class B
Common Stock are subject to the discretion of the Board of Directors. Any future
payments of dividends will depend on the earnings and financial position of the
Company and such other factors as the Board of Directors deems relevant.


27
ITEM 6.  SELECTED FINANCIAL DATA

Set forth below are certain selected historical consolidated financial data
of the Company. This information should be read in conjunction with the Audited
Consolidated Financial Statements of the Company and related notes thereto
appearing elsewhere herein and "Management's Discussion and Analysis of
Financial Condition and Results of Operations-Results of Operations of the
Company." The selected consolidated financial data for, and as of the end of,
each of the years in the five-year period ended December 31, 1998, are derived
from the Audited Consolidated Financial Statements of the Company and its
subsidiaries. Also see pro forma data for the Busse-WALB Transactions, WITN
Acquisition, the GulfLink Acquisition, the First American Acquisition, the
Augusta Acquisition and the KTVE Sale in Note B to the Company's Audited
Consolidated Financial Statements included elsewhere herein.

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------------------------------
1998(1) 1997(2) 1996 (3) 1995 (4) 1994
--------------------------------------------------------
(IN THOUSANDS EXCEPT PER SHARE DATA)
<S> <C> <C> <C> <C> <C>
STATEMENTS OF OPERATIONS DATA
Revenues $128,890 $103,548 $79,305 $ 58,616 $36,518
Operating income (5) 24,927 20,730 16,079 6,860 6,276
Income (loss) from continuing operations 41,659 (1,402) 5,678 931 2,766
Income (loss) from continuing operations
available to common stockholders 40,342 (2,812) 5,302 931 2,766
Income (loss) from continuing operations
available to common stockholders
per common share (6)(7):
Basic 3.38 (0.24) 0.65 0.14 0.39
Diluted 3.25 (0.24) 0.62 0.14 0.39
Cash dividends per common share (6)(7) $ 0.06 $ 0.05 $ 0.05 $ 0.05 $ 0.05

BALANCE SHEET DATA (AT END OF PERIOD):
Total assets $468,974 $ 345,051 $298,664 $78,240 $68,789
Long-term debt (including current
portion) 270,655 227,076 173,368 54,324 52,940
Total stockholders' equity $126,703 $ 92,295 $95,226 $ 8,986 $ 5,001
</TABLE>

(1) The financial data reflects the operating results of the Busse-WALB
Transactions, which were completed on July 31, 1998, as of their respective
acquisition dates. See Note B to the Company's Audited Consolidated
Financial Statements included elsewhere herein.

(2) The financial data reflects the operating results of the WITN Acquisition
and the GulfLink Acquisition, which were completed in 1997, as of their
respective acquisition dates. See Note B to the Company's Audited
Consolidated Financial Statements included elsewhere herein.

(3) The financial data reflects the operating results of the Augusta Acquisition
and the First American Acquisition, as well as the KTVE Sale, all of which
were completed in 1996, as of their respective acquisition, or disposition
dates. The Company also incurred an extraordinary charge in connection with
the early extinguishment of debt. See Notes B and C to the Company's Audited
Consolidated Financial Statements included elsewhere herein.

(4) The financial data reflects the operating results of the acquisition of The
Gwinnett Daily Post in January 1995.

28
(5)  Operating income excludes gain on disposition of television stations of
$70.6 million recognized for the exchange of WALB in 1998 and $5.7 million
recognized for the sale of KTVE in 1996.

(6) On August 20, 1998, the Company's Board of Directors declared a 50% stock
dividend, payable on September 30, 1998, to stockholders of record of the
Class A Common Stock and Class B Common Stock on September 16, 1998. This
stock dividend effected a three for two stock split. All applicable share
and per share data have been adjusted to give effect to the stock split.

(7) On August 17, 1995, the Company's Board of Directors authorized a 50% stock
dividend on the Company's Class A Common Stock payable October 2, 1995 to
stockholders of record on September 8, 1995 to effect a three for two stock
split. All applicable share and per share data have been adjusted to give
effect to the stock split.

THESE SUMMARIES SHOULD BE READ IN CONJUNCTION WITH THE RELATED CONSOLIDATED
FINANCIAL STATEMENTS AND NOTES THERETO INCLUDED UNDER ITEM 8.


29
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

RESULTS OF OPERATIONS OF THE COMPANY

INTRODUCTION

The following analysis of the financial condition and results of operations
of Gray Communications Systems, Inc. (the "Company") should be read in
conjunction with the Company's Audited Consolidated Financial Statements and
notes thereto included elsewhere herein.

On July 31, 1998, the Company completed the purchase of all of the
outstanding capital stock of Busse Broadcasting Corporation ("Busse"). The
purchase price was $120.5 million less the accreted value of Busse's 11 5/8%
Senior Secured Notes due 2000 ("Busse Senior Notes"). The purchase price of the
capital stock consisted of the contractual purchase price of $112.0 million,
associated transaction costs of $2.9 million and Busse's cash and cash
equivalents of $5.6 million. Immediately following the acquisition of Busse, the
Company exercised its right to satisfy and discharge the Busse Senior Notes,
effectively prefunding the Busse Senior Notes at the October 15, 1998 call price
of 106 plus accrued interest. The amount necessary to satisfy and discharge the
Busse Senior Notes was approximately $69.9 million. Based on the preliminary
allocation of the purchase price, the excess of the purchase price over the fair
value of net tangible assets acquired was approximately $122.8 million.

Immediately prior to the Company's acquisition of Busse, Cosmos
Broadcasting Corporation acquired the assets of WEAU-TV ("WEAU") from Busse and
exchanged them for the assets of WALB-TV, Inc. ("WALB"), the Company's NBC
affiliate in Albany, Georgia. In exchange for the assets of WALB, the Company
received the assets of WEAU, which were valued at $66.0 million, and
approximately $12.0 million in cash for a total value of $78.0 million. The
Company recognized a pre-tax gain of approximately $70.6 million and estimated
deferred income taxes of approximately $27.5 million in connection with the
exchange of WALB. The Company funded the remaining costs of the acquisition of
Busse's capital stock through its $200.0 million bank loan agreement (the
"Senior Credit Facility"). The transactions described above are referred to
herein as the "Busse-WALB Transactions."

On August 1, 1997 the Company purchased substantially all of the assets of
WITN-TV ("WITN"), the NBC affiliate in the Greenville-New Bern-Washington, North
Carolina market (the "WITN Acquisition"). The WITN Acquisition purchase price of
approximately $41.7 million consisted of $40.7 million cash, $600,000 in
acquisition related costs and approximately $400,000 in liabilities that were
assumed by the Company. On April 24, 1997, the Company purchased all of the
issued and outstanding common stock of GulfLink Communications, Inc. (the
"GulfLink Acquisition"), which is in the transportable satellite uplink
business, a business in which the Company was already engaged. The GulfLink
Acquisition purchase price of approximately $5.2 million consisted of $4.1
million cash, $127,000 in acquisition related costs and approximately $1.0
million in liabilities that were assumed by the Company. During 1998, the
Company consolidated all of its transportable satellite uplink operations under
the name Lynqx Communications, Inc.

In September 1996, the Company acquired substantially all of the assets of
WKXT-TV ("WKXT"), WCTV-TV ("WCTV"), a satellite uplink and production services
business and a communications and paging business (the "First American
Acquisition"). The purchase price of approximately $183.9 million consisted of
$175.5 million cash, $1.8 million in acquisition related costs and the
assumption of approximately $6.6 million of liabilities. Subsequent to the First
American Acquisition, the Company rebranded WKXT with the call letters WVLT
("WVLT"). On January 4, 1996, the Company purchased substantially all of the
assets of WRDW-TV (the "Augusta Acquisition"). The purchase price of
approximately $37.2 million included assumed liabilities of approximately $1.3
million. The First


30
RESULTS OF OPERATIONS OF THE COMPANY (CONTINUED)

INTRODUCTION (CONTINUED)

American Acquisition and the Augusta Acquisition are collectively referred to as
the "1996 Acquisitions."

The Company sold the assets of KTVE Inc. (the "KTVE Sale"), its
NBC-affiliated television station, in Monroe, Louisiana-El Dorado, Arkansas on
August 20, 1996. The sales price included $9.5 million in cash plus the amount
of the accounts receivable on the date of closing to the extent collected by the
buyer, to be paid to the Company within 150 days following the closing date
(approximately $829,000). The Company recognized a pre-tax gain of approximately
$5.7 million and estimated income taxes of approximately $2.8 million in
connection with the sale.

As a result of these acquisitions, the proportion of the Company's revenues
derived from television broadcasting has increased significantly. The Company
anticipates that the proportion of the Company's revenues derived from
television broadcasting will increase further as a result of the completed
acquisitions. As a result of the higher operating margins associated with the
Company's television broadcasting operations, the profit contribution of these
operations as a percentage of revenues, has exceeded, and is expected to
continue to exceed, the profit contributions of the Company's publishing and
paging operations. Set forth below, for the periods indicated, is certain
information concerning the relative contributions of the Company's television
broadcasting, publishing and paging operations (dollars in thousands).

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------------------------------------
1998 1997 1996
------------------- -------------------- --------------------
PERCENT PERCENT PERCENT
AMOUNT OF TOTAL AMOUNT OF TOTAL AMOUNT OF TOTAL
---------- -------- --------- ---------- ---------- ---------
<S> <C> <C> <C> <C> <C> <C>
BROADCASTING
Revenues $91,007 70.6% $72,300 69.8% $54,981 69.3%
Operating income(1) 23,327 83.1% 19,309 82.9% 16,989 84.0%

PUBLISHING
Revenues $29,330 22.8% $24,536 23.7% $22,845 28.8%
Operating income(1) 3,579 12.8% 2,810 12.1% 3,167 15.7%

PAGING
Revenues $ 8,553 6.6% $ 6,712 6.5% $ 1,479 1.9%
Operating income(1) 1,161 4.1% 1,181 5.0% 71 0.3%
</TABLE>

(1) Represents income before miscellaneous income (expense), allocation of
corporate overhead, interest expense, income taxes and extraordinary
charge. Operating income excludes gain on disposition of television
stations of $70.6 million recognized for the exchange of WALB in 1998 and
$5.7 million recognized for the KTVE Sale in 1996.

The Company derives its revenues from its television broadcasting,
publishing and paging operations. The operating revenues of the Company's
television stations are derived from broadcast advertising revenues and, to a
much lesser extent, from compensation paid by the networks to the stations for
broadcasting network programming. The operating revenues of the Company's
publishing operations are derived from advertising, circulation and classified
revenue. Paging revenue is derived primarily from the leasing and sale of
pagers.

31
RESULTS OF OPERATIONS OF THE COMPANY (CONTINUED)

INTRODUCTION (CONTINUED)

In the Company's broadcasting operations, broadcast advertising is sold for
placement either preceding or following a television station's network
programming and within local and syndicated programming. Broadcast advertising
is sold in time increments and is priced primarily on the basis of a program's
popularity among the specific audience an advertiser desires to reach, as
measured by Nielsen Media Research ("Nielsen"). In addition, broadcast
advertising rates are affected by the number of advertisers competing for the
available time, the size and demographic makeup of the market served by the
station and the availability of alternative advertising media in the market
area. Broadcast advertising rates are the highest during the most desirable
viewing hours, with corresponding reductions during other hours. The ratings of
a local station affiliated with a major network can be affected by ratings of
network programming.

Most broadcast advertising contracts are short-term, and generally run only
for a few weeks. Approximately 52% of the gross revenues of the Company's
television stations for the year ended December 31, 1998, were generated from
local advertising, which is sold primarily by a station's sales staff directly
to local accounts, and the remainder represented primarily by national
advertising, which is sold by a station's national advertising sales
representative. The stations generally pay commissions to advertising agencies
on local, regional and national advertising and the stations also pay
commissions to the national sales representative on national advertising.

Broadcast advertising revenues are generally highest in the second and
fourth quarters each year, due in part to increases in consumer advertising in
the spring and retail advertising in the period leading up to and including the
holiday season. In addition, broadcast advertising revenues are generally higher
during even numbered election years due to spending by political candidates,
which spending typically is heaviest during the fourth quarter.

The Company's publishing operations' advertising contracts are generally
entered into annually and provide for a commitment as to the volume of
advertising to be purchased by an advertiser during the year. The publishing
operations' advertising revenues are primarily generated from local advertising.
As with the broadcasting operations, the publishing operations' revenues are
generally highest in the second and fourth quarters of each year.

The Company's paging subscribers either own pagers, thereby paying solely
for the use of the Company's paging services, or lease pagers, thereby paying a
periodic charge for both the pagers and the paging services. The terms of the
lease contracts are month-to-month, three months, six months or twelve months in
duration. Paging revenues are generally equally distributed throughout the year.

The broadcasting operations' primary operating expenses are employee
compensation, related benefits and programming costs. The publishing operations'
primary operating expenses are employee compensation, related benefits and
newsprint costs. The paging operations' primary operating expenses are employee
compensation and telephone and other communications costs. In addition, the
broadcasting, publishing and paging operations incur overhead expenses, such as
maintenance, supplies, insurance, rent and utilities. A large portion of the
operating expenses of the broadcasting, publishing and paging operations is
fixed, although the Company has experienced significant variability in its
newsprint costs in recent years.


32
RESULTS OF OPERATIONS OF THE COMPANY (CONTINUED)

INTRODUCTION (CONTINUED)

The following table sets forth certain operating data for the broadcast,
publishing and paging operations for the years ended December 31, 1998, 1997 and
1996 (in thousands).

YEAR ENDED DECEMBER 31,
----------------------------------
1998 1997 1996
----------------------------------

Operating income (1) $24,927 $20,730 $16,079
Add:
Amortization of program license rights 4,251 3,501 2,743
Depreciation and amortization 18,117 14,519 7,663
Corporate overhead 3,063 2,528 3,219
Non-cash compensation and contribution
to 401(k) plan, paid in Common Stock 476 412 1,125
Less:
Payments for program license liabilities (4,210) (3,629) (2,877)
------- ------- -------
Media Cash Flow (2) $46,624 $38,061 $27,952
======= ======= =======

(1) Operating income excludes gain on disposition of television stations of
$70.6 million recognized for the exchange of WALB in 1998 and $5.7 million
recognized for the KTVE Sale in 1996.

(2) Of Media Cash Flow, $38.4 million, $30.5 million and $22.6 million was
attributable to the Company's broadcasting operations in 1998, 1997 and
1996, respectively; $5.2 million, $4.9 million and $5.0 million was
attributable to the Company's publishing operations in 1998, 1997 and 1996,
respectively; and $3.0 million, $2.7 million and $401,000 was attributable
to the Company's paging operations in 1998, 1997 and 1996, respectively.

"MEDIA CASH FLOW" IS DEFINED AS OPERATING INCOME, PLUS DEPRECIATION AND
AMORTIZATION (INCLUDING AMORTIZATION OF PROGRAM LICENSE RIGHTS), NON-CASH
COMPENSATION AND CORPORATE OVERHEAD, LESS PAYMENTS FOR PROGRAM LICENSE
LIABILITIES. THE COMPANY HAS INCLUDED MEDIA CASH FLOW DATA BECAUSE SUCH DATA ARE
COMMONLY USED AS A MEASURE OF PERFORMANCE FOR MEDIA COMPANIES AND ARE ALSO USED
BY INVESTORS TO MEASURE A COMPANY'S ABILITY TO SERVICE DEBT. MEDIA CASH FLOW IS
NOT, AND SHOULD NOT BE USED AS, AN INDICATOR OR ALTERNATIVE TO OPERATING INCOME,
NET INCOME OR CASH FLOW AS REFLECTED IN THE COMPANY'S AUDITED CONSOLIDATED
FINANCIAL STATEMENTS, AND IS NOT A MEASURE OF FINANCIAL PERFORMANCE UNDER
GENERALLY ACCEPTED ACCOUNTING PRINCIPLES AND SHOULD NOT BE CONSIDERED IN
ISOLATION OR AS A SUBSTITUTE FOR MEASURES OF PERFORMANCE PREPARED IN ACCORDANCE
WITH GENERALLY ACCEPTED ACCOUNTING PRINCIPLES.

CASH FLOW PROVIDED BY (USED IN) OPERATING, INVESTING AND FINANCING ACTIVITIES

The following table sets forth certain cash flow data for the Company for
the years ended December 31, 1998, 1997 and 1996 (in thousands).

YEAR ENDED DECEMBER 31,
--------------------------------------
1998 1997 1996
--------------------------------------
Cash flows provided by (used in)
Operating activities $ 20,074 $ 9,744 $ 12,092
Investing activities (55,299) (57,498) (205,068)
Financing activities 34,744 49,071 193,467


33
RESULTS OF OPERATIONS OF THE COMPANY (CONTINUED)

BROADCASTING, PUBLISHING AND PAGING REVENUES

As discussed in the INTRODUCTION, the Company exchanged the assets of WALB
for the assets of WEAU and acquired Busse which included KOLN-TV("KOLN") and
KGIN-TV ("KGIN") during 1998. The Company completed the WITN Acquisition and the
GulfLink Acquisition during 1997. WEAU, KOLN and KGIN are collectively referred
to as the "Busse Stations." Set forth below are the principal types of
broadcasting, publishing and paging revenues earned by the Company's television
stations, publishing and paging operations for the periods indicated and the
percentage contribution of each of the Company's total broadcasting, publishing
and paging revenues, respectively (dollars in thousands):

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------------------------------------
1998 1997 1996
------------------- -------------------- --------------------
AMOUNT % AMOUNT % AMOUNT %
--------- --------- ---------- --------- ---------- ---------
<S> <C> <C> <C> <C> <C> <C>
BROADCASTING
Net Revenues:
Local $ 47,258 36.7% $ 40,486 39.1% $30,046 37.9%
National 23,824 18.5% 21,563 20.8% 15,611 19.7%
Network compensation 5,549 4.3% 4,977 4.8% 3,661 4.6%
Political 7,876 6.1% 137 0.1% 3,612 4.6%
Production and other 6,500 5.0% 5,137 5.0% 2,051 2.5%
-------- ------ -------- ------ ------- ------
$ 91,007 70.6% $ 72,300 69.8% $54,981 69.3%
======== ====== ======== ====== ======= ======
PUBLISHING
Revenues:
Retail $ 14,159 11.0% $ 11,936 11.5% $11,090 14.0%
Classifieds 9,106 7.1% 7,344 7.1% 6,150 7.8%
Circulation 5,315 4.1% 4,779 4.6% 4,271 5.4%
Other 750 0.6% 477 0.5% 1,334 1.6%
------- ----- ------- ----- ------- -----
$ 29,330 22.8% $ 24,536 23.7% $22,845 28.8%
======= ===== ======= ===== ======= =====
PAGING
Revenues:
Paging lease, sales and
service $ 8,553 6.6% $ 6,712 6.5% $ 1,479 1.9%
======== ===== ======== ===== ======= =====

TOTAL $128,890 100.0% $103,548 100.0% $79,305 100.0%
======== ===== ======== ===== ======= =====
</TABLE>

YEAR ENDED DECEMBER 31, 1998 TO YEAR ENDED DECEMBER 31, 1997

REVENUES. Total revenues for the year ended December 31, 1998 increased
$25.3 million, or 24.5%, over the same period of the prior year, from $103.5
million to $128.9 million. This increase was primarily attributable to the net
effect of (i) increased revenues resulting from the acquisition of the Busse
Stations and the WITN Acquisition, (ii) increased political revenue, (iii)
increased publishing revenues and (iv) increased paging revenues partially
offset by decreased revenues resulting from the disposition of WALB.

Broadcast net revenues increased $18.7 million, or 25.9%, over the same
period of the prior year, to $91.0 million from $72.3 million. The acquisition
of the Busse Stations and the WITN Acquisition accounted for $9.3 million and
$5.5 million of the broadcast net revenue increase, respectively. On a pro forma
basis, assuming the Busse-WALB Transactions had been effective on January 1,
1997, broadcast net revenues for the Busse Stations for the year ended December
31, 1998, increased $1.9 million, or 10.1%, over the same period of the prior
year, to $20.9 million from $19.0 million. On a pro forma basis,


34
YEAR ENDED DECEMBER 31, 1998 TO YEAR ENDED DECEMBER 31, 1997 (CONTINUED)

assuming the WITN Acquisition had been effective on January 1, 1997, broadcast
net revenues for WITN for the year ended December 31, 1998 increased $939,000,
or 12.0%, over the same period of the prior year, to $8.8 million from $7.8
million. Broadcast net revenues, excluding the acquisition of the Busse
Stations, the WITN Acquisition and the GulfLink Acquisition and excluding the
operating results of WALB, increased $6.1 million, or 10.6%, over the same
period of the prior year, to $63.6 million from $57.5 million. This increase was
due primarily to an increase in political advertising revenue of $5.4 million.
The disposition of WALB resulted in a decrease in net broadcast revenue of
approximately $3.3 million.

Publishing revenues increased $4.8 million, or 19.5%, over the same period
of the prior year, to $29.3 million from $24.5 million. The increase in
publishing revenues was due primarily to an increase in retail advertising,
classified advertising, circulation and other revenue of $2.2 million, $1.8
million, $536,000 and $273,000, respectively. The increase in retail advertising
and classified advertising revenue was due primarily to linage increases.

Paging revenue increased $1.8 million or 27.4%, over the same period of the
prior year, to $8.6 million from $6.7 million. The increase was attributable
primarily to an increase in the number of pagers in service. The Company had
approximately 86,000 pagers and 67,000 pagers in service at December 31, 1998
and 1997, respectively.

OPERATING EXPENSES. Operating expenses for the year ended December 31, 1998
increased $21.1 million, or 25.5%, over the same period of the prior year, to
$104.0 million from $82.8 million, due primarily to the acquisition of the Busse
Stations, the WITN Acquisition, increased expenses at the Company's existing
television stations (exclusive of the Busse Stations and WALB) and the expense
associated with the increase in circulation at the Gwinnett Daily Post. The
acquisition of the Busse Stations, the WITN Acquisition, increased expenses at
existing television stations and the cost associated with the increase in
circulation at the Gwinnett Daily Post accounted for $4.1 million, $3.4 million,
$4.1 million and $4.1 million (exclusive of depreciation and amortization),
respectively, of the operating expense increase. The increase in operating
expenses was partially offset by the disposition of WALB which reduced operating
expenses by approximately $1.5 million.

Broadcast expenses increased $11.0 million, or 26.2%, over the year ended
December 31, 1998, to $53.0 million from $42.0 million. The acquisition of the
Busse Stations and the WITN Acquisition accounted for $4.1 million and $3.4
million of the broadcast expenses increase, respectively. On a pro forma basis,
assuming the Busse-WALB Transactions had been effective on January 1, 1997,
broadcast expenses for the Busse Stations for the year ended December 31, 1998,
increased $802,000, or 9.2%, over the same period of the prior year, to $9.5
million from $8.7 million. On a pro forma basis, assuming the WITN Acquisition
had been effective on January 1, 1997, broadcast expenses for WITN for the year
ended December 31, 1998 increased $668,000, or 14.5%, over the same period of
the prior year, to $5.3 million from $4.6 million. Broadcast expenses, excluding
the acquisition of the Busse Stations, the WITN Acquisition and the GulfLink
Acquisition and excluding the operating results of WALB, increased $4.1 million,
or 11.9%, over the same period of the prior year, to $38.6 million from $34.4
million. This increase was due primarily to an increase in payroll expense and
other expenses of $2.6 million and $1.3 million, respectively. The increase in
broadcast expenses was partially offset by the disposition of WALB which reduced
broadcast expenses by approximately $1.5 million.

Publishing expenses for the year ended December 31, 1998 increased $4.4
million, or 22.5%, from the same period of the prior year, to $24.2 million from
$19.8 million. This increase resulted primarily from an increase in the expense
associated with the increase in circulation at the Gwinnett Daily Post to


35
YEAR ENDED DECEMBER 31, 1998 TO YEAR ENDED DECEMBER 31, 1997 (CONTINUED)

64,000 at December 31, 1998 from 49,000 at December 31, 1997.

Paging expenses increased $1.6 million or 38.7%, over the same period of
the prior year, to $5.6 million from $4.1 million. The increase was attributable
primarily to an increase in payroll and other costs associated with an increase
in the number of pagers in service.

Corporate and administrative expenses increased $535,000 or 21.1%, over the
same period of the prior year, to $3.1 million from $2.5 million. This increase
was primarily attributable to increased payroll expense.

DEPRECIATION AND AMORTIZATION. Depreciation of property and equipment and
amortization of intangible assets was $18.1 million for the year ended December
31, 1998, as compared to $14.5 million for the same period of the prior year, an
increase of $3.6 million, or 24.8%. This increase was primarily the result of
higher depreciation and amortization costs resulting from the WITN Acquisition
and the acquisition of the Busse Stations.

GAIN ON DISPOSITION OF TELEVISION STATIONS. The Company recognized a
pre-tax gain of approximately $70.6 million and estimated deferred income taxes
of approximately $27.5 million in connection with the exchange of WALB.

INTEREST EXPENSE. Interest expense increased $3.6 million, or 16.4%, to
$25.5 million for the year ended December 31, 1998 from $21.9 million for the
year ended December 31, 1997. This increase was attributable primarily to
increased levels of debt resulting from the financing of the acquisition of the
Busse Stations and the WITN Acquisition.

INCOME TAX EXPENSE (BENEFIT). Income tax expense for the year ended
December 31, 1998 primarily reflects the provision of approximately $27.5
million of deferred income taxes recognized in conjunction with the exchange of
WALB.

NET INCOME (LOSS) AVAILABLE TO COMMON STOCKHOLDERS. Net income available to
common stockholders of the Company was $40.3 million for the year ended December
31, 1998, as compared with a net loss available to common stockholders of $2.8
million for the same period of the prior year, reflecting the $43.1 million gain
net of related tax provisions on the exchange of WALB.

YEAR ENDED DECEMBER 31, 1997 TO YEAR ENDED DECEMBER 31, 1996

REVENUES. Total revenues for the year ended December 31, 1997, increased
$24.2 million, or 30.6%, over the year ended December 31, 1996, from $79.3
million to $103.5 million. This increase was attributable to the net effect of
(i) increased revenues as a result of the WITN Acquisition, the GulfLink
Acquisition and the First American Acquisition, (ii) increases in total
non-political revenues of the Company (excluding the WITN Acquisition, the
GulfLink Acquisition and the First American Acquisition) and (iii) increased
publishing revenue, all of which were partially offset by decreased political
revenues and decreased revenues as a result of the KTVE Sale. The net increase
in revenue due to the WITN Acquisition, the GulfLink Acquisition and the First
American Acquisition less the effect of the KTVE Sale was $23.4 million, or
96.7% of the $24.2 million increase.

Broadcast net revenues increased $17.3 million, or 31.5%, over the prior
year, from $55.0 million to $72.3 million. The First American Acquisition, the
WITN Acquisition and the GulfLink Acquisition accounted for $16.5 million, $3.3
million and $1.4 million, respectively, of the broadcast net revenue increase.
On a pro forma basis, assuming the First American Acquisition had been effective
on January 1,


36
YEAR ENDED DECEMBER 31, 1997 TO YEAR ENDED DECEMBER 31, 1996 (CONTINUED)

1996, broadcast net revenues for the First American Acquisition for the year
ended December 31, 1997, decreased $700,000, or 3.0%, over the year ended
December 31, 1996, from $23.9 million to $23.2 million. On a pro forma basis,
assuming the WITN Acquisition had been effective on January 1, 1996, broadcast
net revenues for the WITN Acquisition for the year ended December 31, 1997,
decreased $600,000, or 7.0%, over the year ended December 31, 1996, from $8.4
million to $7.8 million. On a pro forma basis, political revenue for the First
American Acquisition and the WITN Acquisition decreased $1.3 million and
$650,000, respectively, over the prior year. The KTVE Sale resulted in a
decrease in broadcast net revenues of $3.0 million. Broadcast net revenues,
excluding the First American Acquisition, the WITN Acquisition and the GulfLink
Acquisition and the operating results of KTVE, decreased $800,000, or 1.8%, over
the prior year. This decrease of $800,000 resulted primarily from decreased
political spending of $3.1 million partially offset by increased local
advertising spending and national advertising spending of $1.5 million and
$600,000, respectively.

Publishing revenues increased $1.7 million, or 7.4%, over the prior year,
from $22.8 million to $24.5 million. Retail advertising, classified advertising
and circulation revenue increased approximately $850,000, $1.2 million and
$500,000, respectively, which was partially offset by a decrease in other
revenue of $860,000. The increase in retail advertising and classified
advertising was primarily the result of increased rates partially offset by
decreased linage. The increase in circulation revenue was attributable primarily
to the increase in subscribers at the Gwinnett Daily Post from 13,000 at
December 31, 1996, to 49,000 at December 31, 1997. The increases in retail
advertising, classified advertising and circulation revenue were offset by a
decrease of $800,000 in commercial printing and events marketing revenue.

Paging revenue increased $5.2 million, or 353.8%, from $1.5 million to $6.7
million primarily due to the First American Acquisition. On a pro forma basis,
assuming the First American Acquisition had been effective January 1, 1996,
paging revenue for the year ended December 31, 1997, increased $1.2 million, or
21.6%, over the year ended December 31, 1996, from $5.5 million to $6.7 million.
The increase was attributable primarily to an increase in the number of units in
service. The Company had approximately 67,000 units in service at December 31,
1997, and 49,500 units in service at December 31, 1996.

OPERATING EXPENSES. Operating expenses for the year ended December 31,
1997, increased $19.6 million, or 31.0%, over the year ended December 31, 1996,
from $63.2 million to $82.8 million. This increase was attributable to the net
effect of (i) increased expenses resulting from the WITN Acquisition, the
GulfLink Acquisition and the First American Acquisition, (ii) increased
publishing expenses, (iii) decreased broadcast expense of the Company (excluding
the WITN Acquisition, the GulfLink Acquisition, the First American Acquisition
and the effects of the KTVE Sale), (iv) decreased expenses resulting from the
KTVE Sale and (v) decreased non-cash compensation. The net increase in operating
expenses (exclusive of depreciation and amortization) due to the WITN
Acquisition, the GulfLink Acquisition and the First American Acquisition less
the effects of the KTVE Sale was $13.7 million.

Broadcast expenses increased $9.5 million, or 29.4%, over the prior year,
from approximately $32.4 million to approximately $42.0 million. The increase
was attributable primarily to the WITN Acquisition, the GulfLink Acquisition and
the First American Acquisition partially offset by the KTVE Sale. The First
American Acquisition, the WITN Acquisition and the GulfLink Acquisition
accounted for $9.9 million, $1.9 million and $1.2 million, respectively, of the
broadcast expense increase. On a pro forma basis, assuming the First American
Acquisition had been effective on January 1, 1996, broadcast expense for the
First American Acquisition for the year ended December 31, 1997, increased $1.2
million, or 9.8%, over the year ended December 31, 1996, from $12.2 million to
$13.4 million. On a pro forma basis, assuming the WITN Acquisition had been
effective on January 1, 1996, broadcast expense for the WITN Acquisition for the
year ended December 31, 1997, decreased $200,000, or 4.2%, over the year ended


37
YEAR ENDED DECEMBER 31, 1997 TO YEAR ENDED DECEMBER 31, 1996 (CONTINUED)

December 31, 1996, from $4.8 million to $4.6 million. The KTVE Sale resulted in
a decrease in broadcast expenses of $2.2 million. Broadcast expenses, excluding
the results of the WITN Acquisition, the GulfLink Acquisition and the First
American Acquisition and the KTVE Sale, decreased $1.3 million, or 4.9%, as a
result of lower payroll and other costs.

Publishing expenses increased $1.8 million, or 10.1%, over the prior year,
from approximately $17.9 million to approximately $19.8 million. This increase
resulted primarily from an increase in expenses associated with an expansion of
the news product and circulation at one of the Company's properties partially
offset by a decrease in work force related costs and improved newsprint pricing.
Average newsprint costs decreased approximately 14.4% while newsprint
consumption increased approximately 27.7%.

Paging expenses increased $3.0 million, or 275.8%, over the prior year,
from $1.1 million to $4.1 million primarily due to the First American
Acquisition. On a pro forma basis, assuming the First American Acquisition had
been effective January 1, 1996, paging expenses for the year ended December 31,
1997, increased $220,000, or 5.7%, over the year ended December 31, 1996, from
$3.8 million to $4.1 million. This increase was attributable primarily to
increased payroll expenses.

Corporate and administrative expenses decreased $700,000, or 21.5%, over
the prior year, from $3.2 million to $2.5 million. This decrease was
attributable primarily to a reduction of compensation expense at the corporate
level.

DEPRECIATION AND AMORTIZATION. Depreciation of property and equipment and
amortization of intangible assets was $14.5 million for the year ended December
31, 1997, compared to $7.7 million for the prior year, an increase of $6.8
million, or 89.5%. This increase was primarily the result of higher depreciation
and amortization costs related to the WITN Acquisition, the GulfLink Acquisition
and the First American Acquisition.

NON-CASH COMPENSATION. Non-cash compensation for the year ended December
31, 1996, resulted from the Company's employment agreement with its former
President, Ralph W. Gabbard, who died unexpectedly in September 1996.

GAIN ON DISPOSITION OF TELEVISION STATIONS. During 1996, the Company
recognized a pre-tax gain of approximately $5.7 million as a result of the KTVE
Sale.

INTEREST EXPENSE. Interest expense increased $10.2 million, or 87.0%, from
$11.7 million for the year ended December 31, 1996, to $21.9 million for the
year ended December 31, 1997. This increase was attributable primarily to
increased levels of debt resulting from the financing of the WITN Acquisition,
the GulfLink Acquisition and the First American Acquisition.

INCOME TAX EXPENSE (BENEFIT). Income tax expense for the year ended
December 31, 1996 primarily reflects the provision of approximately $2.8 million
of income taxes recognized in conjunction with the KTVE Sale.

EXTRAORDINARY CHARGE: An extraordinary charge of $5.3 million ($3.2 million
after taxes) was recorded for the year ended December 31, 1996, in connection
with the early retirement of the Company's former bank credit facility and the
$25.0 million senior secured note with an institutional investor.



38
YEAR ENDED DECEMBER 31, 1997 TO YEAR ENDED DECEMBER 31, 1996 (CONTINUED)

NET INCOME (LOSS) AVAILABLE TO COMMON STOCKHOLDERS. Net loss available to
common stockholders for the Company was $2.8 million for the year ended December
31, 1997, compared with net income available to common stockholders of $2.1
million for the year ended December 31, 1996, a decrease of $4.9 million, or
231.2%.

INTEREST RATE RISK

Based on the Company's floating rate debt outstanding at December 31, 1998,
a 100 basis point increase in market rates would increase interest expense and
decrease income before income taxes by approximately $1.1 million. The amount
was determined by calculating the effect of the hypothetical interest rate on
the Company's floating rate debt.

The fair market value of long-term fixed interest rate debt is also subject
to interest rate risk. Generally, the fair market value of fixed interest rate
debt will increase as interest rates fall and decrease as interest rates rise.
The estimated fair value of the Company's total long-term fixed rate debt at
December 31, 1998 was approximately $170.4 million which exceeded its carrying
value by approximately $10.4 million. A hypothetical 100 basis point decrease in
the prevailing interest rates at December 31, 1998 would result in an increase
in fair value of total long-term debt by approximately $7.0 million. Fair market
values are determined from quoted market prices where available or based on
estimates made by the investment bankers.

LIQUIDITY AND CAPITAL RESOURCES

The Company's working capital was $10.2 million and $10.1 million at
December 31, 1998, and 1997, respectively. The Company's cash provided from
operations was $20.1 million, $9.7 million and $12.1 million in 1998, 1997 and
1996, respectively. Management believes that current cash balances, cash flows
from operations and the available funds under its Senior Credit Facility will be
adequate to provide for the Company's capital expenditures, debt service, cash
dividends and working capital requirements. The agreement pursuant to which the
Senior Credit Facility was issued contains certain restrictive provisions,
which, among other things, limit additional indebtedness and require minimum
levels of cash flows. Additionally, the effective interest rate of the Senior
Credit Facility can be changed based upon the Company's maintenance of certain
operating ratios as defined by the Senior Credit Facility, not to exceed the
lender's prime rate plus 0.5% or LIBOR plus 2.25%. The Company's 10 5/8 % Senior
Subordinated Notes due 2006 contain restrictive provisions similar to the
provisions of the Senior Credit Facility. The amount borrowed by the Company and
the amount available to the Company under the Senior Credit Facility at December
31, 1998, was $109.5 million and $90.5 million, respectively.

The Company's cash used in investing activities was $55.3 million, $57.5
million and $205.1 million in 1998, 1997 and 1996, respectively. The amount of
cash used in 1998 resulted primarily from the acquisition of Busse partially
offset by the exchange of WALB. The decrease of $147.6 million from 1996 to 1997
was primarily due to the net impact of the WITN Acquisition and the GulfLink
Acquisition in 1997 offset by the 1996 Acquisitions in 1996.

The Company was provided $34.7 million, $49.1 million and $193.5 million in
cash by financing activities in 1998, 1997 and 1996, respectively. In 1998, net
cash provided by financing activities resulted primarily from borrowings on
long-term debt (net of repayments) of $43.5 million partially offset by
redemptions of preferred stock of $7.6 million. In 1997, the decrease in cash
provided by financing activities resulted primarily from the funding obtained
for the 1996 Acquisitions in 1996 partially offset by the borrowings for the
WITN Acquisition and the GulfLink Acquisition, purchase of treasury stock and
increased payments on long-term debt in 1997. The cash provided in 1996 resulted
primarily from (i)


39
LIQUIDITY AND CAPITAL RESOURCES (CONTINUED)

the issuance of $160.0 million principal amount of 10 5/8 % Senior Subordinated
Notes due 2006, (ii) borrowings under the Company's revolving credit agreements,
(iii) public sale of Class B Common Stock and (iv) the private placement of
preferred stock, partially offset by the repayment of certain long-term debt and
the purchase of Class B Common Stock by the Company.

During 1998, 1997 and 1996, the Company purchased 30,750 Class A Common
Stock Shares, 259,350 Class A Common Stock shares and 258,450 Class B Common
Stock shares, respectively. The 1998, 1997 and 1996 treasury shares were
purchased at prevailing market prices with an average effective price of $18.95,
$13.33 and $10.60 per share, respectively.

Effective July 31, 1998, the Senior Credit Facility was modified to
increase the committed credit limit of $125.0 million to $200.0 million. This
modification also allows for an additional uncommitted $100.0 million in
available credit which is in addition to the committed $200.0 million credit
limit. This $100.0 million in uncommitted available credit can be borrowed by
the Company only after approval of the bank consortium. The modification also
extended the maturity date from June 30, 2004 to June 30, 2005. The modification
required a one-time fee of approximately $750,000.

As discussed in the INTRODUCTION, on July 31, 1998, the Company completed
the Busse-WALB Transactions. These transactions resulted in a net increase in
long-term debt of approximately $43.4 million. At December 31, 1998, the Company
had approximately $109.5 million borrowed under the Senior Credit Facility with
approximately $90.5 million available under the agreement. The interest rate on
the balance outstanding was based on Prime and a spread over LIBOR of 1.75%.

Subject to certain limitations, holders of the Series A Preferred Stock are
entitled to receive, when, as and if declared by the Board of Directors, out of
funds of the Company legally available for payment, cumulative cash dividends at
an annual rate of $800 per share. Subject to certain limitations, holders of the
Series B Preferred Stock are entitled to receive, when, as and if declared by
the Board of Directors, out of the funds of the Company legally available for
payment, cumulative dividends at an annual rate of $600 per share, except that
the Company at its option may pay such dividends in cash or in additional shares
of Series B Preferred Stock valued, for the purpose of determining the number of
shares (or fraction thereof) of such Series B Preferred Stock to be issued, at
$10,000 per share.

The Company regularly enters into program contracts for the right to
broadcast television programs produced by others and program commitments for the
right to broadcast programs in the future. Such programming commitments are
generally made to replace expiring or canceled program rights. Payments under
such contracts are made in cash or the concession of advertising spots for the
program provider to resell, or a combination of both. At December 31, 1998,
payments on program license liabilities due in 1999, which will be paid with
cash from operations, were approximately $4.6 million.

In 1998, the Company made $9.3 million in capital expenditures, relating
primarily to the broadcasting and publishing operations, and paid $4.2 million
for program broadcast rights. The Company anticipates making $10.0 million in
capital expenditures in 1999.

In connection with the First American Acquisition, the Federal
Communications Commission (the "FCC") ordered the Company to divest itself of
WALB and WJHG-TV ("WJHG") by March 31, 1997 to comply with regulations governing
common ownership of television stations with overlapping service areas. The FCC
is currently reexamining these regulations, and if it revises them in accordance
with the interim policy it has adopted, divestiture of WJHG would not be
required. Accordingly, the Company requested and in July of 1997 received an
extension of the divestiture deadline with regard to WJHG conditioned upon the
outcome of the rulemaking proceedings. It can not be determined when the FCC


40
LIQUIDITY AND CAPITAL RESOURCES (CONTINUED)

will complete its rulemaking on this subject. On July 31, 1998, the assets of
WALB were exchanged for the assets of WEAU. This exchange transaction satisfied
the FCC's divestiture requirement for WALB.

The Company and its subsidiaries file a consolidated federal income tax
return and such state or local tax returns as are required. As of December 31,
1998, the Company anticipates that it will generate taxable operating losses for
the foreseeable future.

Management does not believe that inflation in past years has had a
significant impact on the Company's results of operations nor is inflation
expected to have a significant effect upon the Company's business in the near
future.

On March 1, 1999, the Company acquired substantially all of the assets of
THE GOSHEN NEWS from News Printing Company, Inc. and affiliates thereof, for
aggregate cash consideration of approximately $16.7 million including a
non-compete agreement. THE GOSHEN NEWS is a 17,000 circulation afternoon
newspaper published Monday through Saturday and serves Goshen, Indiana and
surrounding areas. The Company funded this acquisition through its Senior Credit
Facility.

On January 28, 1999, Bull Run Corporation ("Bull Run"), a principal
stockholder of the Company, acquired 301,119 shares of the outstanding common
stock of Sarkes Tarzian, Inc. ("Tarzian") from the Estate of Mary Tarzian (the
"Estate") for $10.0 million. The acquired shares (the "Tarzian Shares")
represent 33.5% of the total outstanding common stock of Tarzian (both in terms
of the number of shares of common stock outstanding and in terms of voting
rights), but such investment represents 73% of the equity of Tarzian for
purposes of dividends as well as distributions in the event of any liquidation,
dissolution or other termination of Tarzian. Tarzian has filed a complaint in
the United States District Court for the Southern District of Indiana, claiming
that it had a binding contract with the Estate to purchase the Tarzian Shares
from the Estate prior to Bull Run's purchase of the shares, and requests
judgment providing that the Estate be required to sell the Tarzian Shares to
Tarzian. Bull Run believes that a binding contract between Tarzian and the
Estate did not exist, prior to Bull Run's purchase of the Tarzian Shares from
the Estate, and in any case, Bull Run's purchase agreement with the Estate
provides that in the event that a court of competent jurisdiction awards title
to the Tarzian Shares to a person or entity other than Bull Run, the purchase
agreement is rescinded and the Estate is required to pay Bull Run the full $10.0
million purchase price, plus interest. Tarzian owns and operates two television
stations and four radio stations: WRCB-TV Channel 3 in Chattanooga, Tennessee,
an NBC affiliate; KTVN-TV Channel 2 in Reno, Nevada, a CBS affiliate; WGCL-AM
and WTTS-FM in Bloomington, Indiana; and WAJI-FM and WLDE-FM in Fort Wayne,
Indiana. The Chattanooga and Reno markets rank as the 87th and the 108th largest
television markets in the United States, respectively, as ranked by A. C.
Nielsen Company.

The Company has executed an option agreement with Bull Run, whereby the
Company has the option of acquiring the Tarzian investment from Bull Run. Upon
exercise of the option, the Company will pay Bull Run an amount equal to Bull
Run's purchase price for the Tarzian investment and related costs. The option
agreement currently expires on May 31, 1999; however, the Company may extend the
option period at an established fee. In connection with the option agreement,
the Company granted to Bull Run warrants to purchase up to 100,000 shares of the
Company's Class B Common Stock at $13.625 per share. The warrants vest
immediately upon the Company's exercise of its option to purchase the Tarzian
investment. Neither Bull Run's investment nor the Company's potential investment
is presently attributable under the ownership rules of the FCC. If the Company
successfully exercises the option agreement, the Company plans to fund the
acquisition through its Senior Credit Facility.


41
YEAR 2000 ISSUE

The problems created by systems that are unable to interpret dates
accurately after December 31, 1999 is referred to as the "Year 2000 Issue." Many
software programs have historically categorized the "year" in a two-digit format
rather than a four-digit format. As a result, those computer programs that have
time-sensitive software may recognize a date using "00" as the year 1900 rather
than the year 2000. The Year 2000 Issue creates potential risks for the Company,
including potential problems in the Company's Information Technology ("IT") and
non-IT systems. The Year 2000 Issue could cause a system failure,
miscalculations or disruptions of operations, including, among other things, a
temporary inability to process transactions, send invoices, or engage in similar
normal business activities. The Company may also be exposed to risks from third
parties who fail to adequately address their own Year 2000 Issue.

The Company has implemented a multiphase program designed to address the
Year 2000 Issue. Each phase of this program and its state of completion is
described below:

ASSESSMENT: This phase of the program includes the identification of the
Company's IT and non-IT systems. After these systems have been
identified, they are evaluated to determine whether they will correctly
recognize dates after December 31, 1999 ("Year 2000 Compliant"). If it
is determined that they are not Year 2000 Compliant, they are replaced
or modified in the REMEDIATION phase of the program. The majority of the
Company's systems are non-proprietary. The Company is in the process of
obtaining from each system vendor a written or oral representation as to
each significant system's status of compliance. The Company has
commenced an ongoing process of contacting suppliers and other key third
parties to assess their Year 2000 Compliance status. It appears that all
of these third parties are currently Year 2000 Compliant or they plan to
be Year 2000 Compliant prior to December 31, 1999. This phase is
substantially complete and the Company has identified the majority of
the systems that need to be replaced.

REMEDIATION: For those systems which are not Year 2000 Compliant, a plan
is derived to make the systems Year 2000 Compliant. These solutions have
included modification or replacement of existing systems. The
REMEDIATION phase is approximately 50% complete.

TESTING: Test remediated systems to assure normal function when placed
in their original operating environment and further test for Year 2000
Compliance. The TESTING phase of the program is approximately 25%
complete and the Company anticipates that it will be completed by
September 30, 1999.

CONTINGENCY: As a result of the Company's Year 2000 Compliance program,
the Company does not believe that it has significant risk resulting from
this issue. However, the Company is in the process of developing
contingency plans for the possibility that one of its systems or one of
a third party's systems may not be Year 2000 Compliant. The Company
believes that the most reasonable likely worst case scenario is a
temporary loss of functionality at one or more of the Company's
operating units. In the unlikely event that this were to occur, the
Company would experience decreased revenue and slightly higher operating
costs at the affected location. However, due to the decentralized nature
of the Company's operations, it is not likely that all locations would
be affected by a single non-functioning system.

The Company does not presently believe that the estimated total Year 2000
project cost will exceed $750,000. Most of this cost will be realized over the
estimated useful lives of the new hardware and

42
YEAR 2000 ISSUE (CONTINUED)

software; however, any third party consulting fees would be expensed in the
period the services are rendered. To date, the Company has identified several
minor systems that are not Year 2000 Compliant and these systems are in the
process of being replaced. However, the Company has not incurred significant
expenses associated with the Year 2000 Issue. As of December 31, 1998, no IT
projects have been deferred due to the Company's efforts related to the Year
2000 Issue.

The costs of the project and the date on which the Company believes it will
complete the Year 2000 modifications are based on management's best estimates,
which were derived utilizing numerous assumptions of future events, including
the continued availability of certain resources and other factors. However,
there can be no guarantee that these estimates will be achieved and actual
results could differ materially from those anticipated. Specific factors that
might cause such material differences include, but are not limited to, the
availability and cost of personnel trained in this area, the ability to locate
and correct all relevant computer codes, and similar uncertainties.

CAUTIONARY STATEMENTS FOR PURPOSES OF THE "SAFE HARBOR" PROVISIONS OF THE
PRIVATE SECURITIES LITIGATION REFORM ACT

This annual report on Form 10-K contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995. When
used in this report, the words "believes," "expects," "anticipates," "estimates"
and similar words and expressions are generally intended to identify
forward-looking statements. Statements that describe the Company's future
strategic plans, goals, or objectives are also forward-looking statements.
Readers of this Report are cautioned that any forward-looking statements,
including those regarding the intent, belief or current expectations of the
Company or management, are not guarantees of future performance, results or
events and involve risks and uncertainties, and that actual results and events
may differ materially from those in the forward-looking statements as a result
of various factors including, but not limited to, (i) general economic
conditions in the markets in which the Company operates, (ii) competitive
pressures in the markets in which the Company operates, (iii) the effect of
future legislation or regulatory changes on the Company's operations and (iv)
other factors described from time to time in the Company's filings with the
Securities and Exchange Commission. The forward-looking statements included in
this report are made only as of the date hereof. The Company undertakes no
obligation to update such forward-looking statements to reflect subsequent
events or circumstances.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Response to this item is included in Item 7. Management's Discussion and
Analysis of Financial Condition and Results of Operations.


43
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

<TABLE>
<CAPTION>
PAGE
----
<S> <C>
Audited Consolidated Financial Statements of Gray Communications Systems, Inc.

Report of Independent Auditors ...................................................45

Consolidated Balance Sheets at December 31, 1998 and 1997 .......................46

Consolidated Statements of Operations for the years ended December 31, 1998,
1997 and 1996 ...............................................................48

Consolidated Statements of Stockholders' Equity for the years ended December 31,
1998, 1997 and 1996 ...........................................................49

Consolidated Statements of Cash Flows for the years ended December 31, 1998,
1997 and 1996 ..................................................................51

Notes to Consolidated Financial Statements .......................................52
</TABLE>


44
REPORT OF INDEPENDENT AUDITORS


Board of Directors and Stockholders
Gray Communications Systems, Inc.

We have audited the accompanying consolidated balance sheets of Gray
Communications Systems, Inc., as of December 31, 1998 and 1997 and the related
consolidated statements of operations, stockholders' equity and cash flows for
each of the three years in the period ended December 31, 1998. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Gray
Communications Systems, Inc., at December 31, 1998 and 1997, and the
consolidated results of its operations and its cash flows for each of the three
years in the period ended December 31, 1998, in conformity with generally
accepted accounting principles.



Ernst & Young LLP

Atlanta, Georgia
January 26, 1999


45
GRAY COMMUNICATIONS SYSTEMS, INC.
CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
DECEMBER 31,
--------------------------------
1998 1997
--------------------------------
<S> <C> <C>
ASSETS
Current assets:
Cash and cash equivalents $ 1,886,723 $ 2,367,300
Trade accounts receivable, less allowance for doubtful
accounts of $1,212,000 and $1,253,000, respectively 22,859,119 19,527,316
Recoverable income taxes 1,725,535 2,132,284
Inventories 1,191,284 846,891
Current portion of program broadcast rights 3,226,359 2,850,023
Other current assets 741,007 968,180
-------------- --------------
Total current assets 31,630,027 28,691,994

Property and equipment (NOTES B AND C):
Land 2,196,021 889,696
Buildings and improvements 12,812,112 11,951,700
Equipment 65,226,835 52,899,547
-------------- --------------
80,234,968 65,740,943
Allowance for depreciation (28,463,460) (23,635,256)
-------------- --------------
51,771,508 42,105,687

Other assets:
Deferred loan costs (NOTE C) 8,235,432 8,521,356
Goodwill and other intangibles (NOTE B) 376,014,972 263,425,447
Other 1,322,483 2,306,143
-------------- --------------
385,572,887 274,252,946
-------------- --------------

$468,974,422 $345,050,627
============== ==============
</TABLE>


46
GRAY COMMUNICATIONS SYSTEMS, INC.
CONSOLIDATED BALANCE SHEETS (CONTINUED)

<TABLE>
<CAPTION>
DECEMBER 31,
--------------------------------
1998 1997
--------------------------------
<S> <C> <C>
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Trade accounts payable (includes $880,000 and $850,000
payable to Bull Run Corporation, respectively) $ 2,540,770 $ 3,321,903
Employee compensation and benefits 5,195,777 3,239,694
Accrued expenses 1,903,226 2,265,725
Accrued interest 5,608,134 4,533,366
Current portion of program broadcast obligations 3,070,598 2,876,060
Deferred revenue 2,632,564 1,966,166
Current portion of long-term debt 430,000 400,000
-------------- --------------
Total current liabilities 21,381,069 18,602,914

Long-term debt (NOTES B AND C) 270,225,255 226,676,377

Other long-term liabilities:
Program broadcast obligations, less current portion 735,594 617,107
Supplemental employee benefits (NOTE D) 1,128,204 1,161,218
Deferred income taxes (NOTE G) 44,147,642 1,203,847
Other acquisition related liabilities (NOTE B) 4,653,788 4,494,016
-------------- --------------
50,665,228 7,476,188
Commitments and contingencies (NOTES B, C AND I)

Stockholders' equity (NOTES B, C AND E)
Serial Preferred Stock, no par value; authorized
20,000,000 shares; issued and outstanding 1,350 and
2,060 shares, respectively ($13,500,000 and $20,600,000
aggregate liquidation value, respectively) 13,500,000 20,600,000
Class A Common Stock, no par value; authorized 15,000,000
shares; issued 7,961,574 shares, respectively 10,683,709 10,358,031
Class B Common Stock, no par value; authorized 15,000,000
shares; issued 5,273,046 shares, respectively 66,792,385 66,397,804
Retained earnings 45,737,601 6,603,191
-------------- --------------
136,713,695 103,959,026
Treasury Stock at cost, Class A Common, 1,129,532 and
1,172,882 shares, respectively (8,578,682) (9,011,369)
Treasury Stock at cost, Class B Common, 135,080 and 250,185
shares, respectively (1,432,143) (2,652,509)
-------------- --------------
126,702,870 92,295,148
-------------- --------------
$468,974,422 $345,050,627
============== ==============
</TABLE>

See accompanying notes.


47
GRAY COMMUNCIATIONS SYSTEMS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------------------
1998 1997 1996
---------------------------- --------------
<S> <C> <C> <C>
Operating revenues:
Broadcasting (less agency commissions) $ 91,006,506 $ 72,300,105 $54,981,317
Publishing 29,330,080 24,536,348 22,845,274
Paging 8,552,936 6,711,426 1,478,608
------------ ------------ -----------
128,889,522 103,547,879 79,305,199
Expenses:
Broadcasting 52,967,142 41,966,493 32,438,405
Publishing 24,197,169 19,753,387 17,949,064
Paging 5,618,421 4,051,359 1,077,667
Corporate and administrative 3,062,995 2,528,461 3,218,610
Depreciation 9,690,757 7,800,217 4,077,696
Amortization of intangible assets 8,425,821 6,718,302 3,584,845
Non-cash compensation paid in common stock
(NOTE D) -0- -0- 880,000
------------ ------------ -----------
103,962,305 82,818,219 63,226,287
------------ ------------ -----------
24,927,217 20,729,660 16,078,912
Gain on disposition of television stations (net of
$780,000 paid to Bull Run Corporation in 1998)
(NOTE B) 70,572,128 -0- 5,671,323
Miscellaneous income and (expense), net (241,522) (30,851) 33,259
------------ ------------ -----------
95,257,823 20,698,809 21,783,494
Interest expense 25,454,476 21,861,267 11,689,053
------------ ------------ -----------

INCOME (LOSS) BEFORE INCOME TAXES
AND EXTRAORDINARY CHARGE 69,803,347 (1,162,458) 10,094,441
Federal and state income taxes (NOTE G) 28,143,981 240,000 4,416,000
------------ ------------ -----------
INCOME (LOSS) BEFORE
EXTRAORDINARY CHARGE 41,659,366 (1,402,458) 5,678,441
Extraordinary charge on extinguishment of debt, net
of applicable income tax benefit of $2,157,000
(NOTE C) -0- -0- 3,158,960
------------ ------------ -----------
NET INCOME (LOSS) 41,659,366 (1,402,458) 2,519,481
Preferred dividends (NOTE E) 1,317,830 1,409,690 376,849
------------ ------------ -----------
NET INCOME (LOSS) AVAILABLE TO
COMMON STOCKHOLDERS $40,341,536 (2,812,148) $2,142,632
=========== ========== ==========

Average outstanding common shares-basic 11,922,852 11,852,546 8,097,654
Stock compensation awards 481,443 -0- 340,668
------------ ------------ -----------
Average outstanding common shares-diluted 12,404,295 11,852,546 8,438,322
=========== ========== ==========
Basic earnings per common share:
Income (loss) before extraordinary charge
available to common stockholders $ 3.38 (0.24) $ 0.65
Extraordinary charge -0- -0- (0.39)
------------ ------------ -----------
NET INCOME (LOSS) AVAILABLE TO
COMMON STOCKHOLDERS $ 3.38 $ (0.24) $ 0.26
=========== ========== ==========
Diluted earnings per common share:
Income (loss) before extraordinary charge
available to common stockholders $ 3.25 (0.24) $ 0.62
Extraordinary charge -0- -0- (0.37)
------------ ------------ -----------
NET INCOME (LOSS) AVAILABLE TO
COMMON STOCKHOLDERS $ 3.25 $ (0.24) $ 0.25
=========== ========== ==========
</TABLE>
See accompanying notes.


48
GRAY COMMUNICATIONS SYSTEMS, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>

GRAY COMMUNICATIONS SYSTEMS, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

CLASS A CLASS B
PREFERRED STOCK COMMON STOCK COMMON STOCK RETAINED
SHARES AMOUNT SHARES AMOUNT SHARES AMOUNT EARNINGS
---------------------------------------------------- ----------- ------------- -------------
<S> <C> <C> <C> <C> <C> <C> <C>
Balance at December 31, 1995 -0- $ -0- 7,624,134 $ 6,795,976 -0- $ -0- $ 8,827,906
Net Income -0- -0- -0- -0- -0- -0- 2,519,481
Common Stock Cash Dividends:
Class A ($0.05 per share) -0- -0- -0- -0- -0- -0- (357,598)
Class B ($0.01 per share) -0- -0- -0- -0- -0- -0- (69,000)
Purchase of Class B Common Stock
(NOTE E) -0- -0- -0- -0- -0- -0- -0-
Issuance of Class A Common Stock
(NOTES E, F AND H):
401(k) Plan -0- -0- 19,837 262,426 -0- -0- -0-
Directors' Stock Plan -0- -0- 33,750 228,749 -0- -0- -0-
Non-qualified Stock Plan -0- -0- 55,275 358,417 -0- -0- -0-
Preferred Stock Dividends -0- -0- -0- -0- -0- -0- (376,849)
Issuance of Class A Common Stock
Warrants (NOTES B AND E) -0- -0- -0- 2,600,000 -0- -0- -0-
Issuance of Series A Preferred Stock in
exchange for Subordinated Note
(NOTES B AND E) 1,000 10,000,000 -0- (2,383,333) -0- -0- -0-
Issuance of Series B Preferred Stock
(NOTES B AND E) 1,000 10,000,000 -0- -0- -0- -0- -0-
Issuance of Class B Common Stock, net
of expenses (NOTES B AND E) -0- -0- -0- -0- 5,250,000 66,065,762 -0-
Income tax benefits relating to stock
plans -0- -0- -0- 132,000 -0- -0- -0-
---------------------------------------------------- ----------- ------------- -------------
Balance at December 31, 1996 2,000 20,000,000 7,732,996 7,994,235 5,250,000 66,065,762 10,543,940
Net Loss -0- -0- -0- -0- -0- -0- (1,402,458)
Common Stock Cash Dividends
($0.05) per share -0- -0- -0- -0- -0- -0- (628,045)
Preferred Stock Dividends -0- -0- -0- -0- -0- -0- (1,409,690)
Issuance of Class A Common Stock
(NOTES E AND F):
Directors' Stock Plan -0- -0- 752 9,645 -0- -0- -0-
Non-qualified Stock Plan -0- -0- 44,775 317,151 -0- -0- -0-
Stock Award Restricted Stock Plan -0- -0- 183,051 1,200,000 -0- -0- -0-
Issuance of Class B Common Stock
(NOTES E AND H):
401(k) Plan -0- -0- -0- -0- 23,046 282,384 -0-
Issuance of Series B Preferred Stock
(NOTE E) 60 600,000 -0- -0- -0- -0- -0-
Issuance of Treasury Stock
(NOTES E, F, AND H):
401(k) Plan -0- -0- -0- -0- -0- 49,658 -0-
Non-qualified Stock Plan -0- -0- -0- -0- -0- -0- (500,556)
Purchase of Class A Common Stock
(NOTE E) -0- -0- -0- -0- -0- -0- -0-
Income tax benefits relating to stock
plans -0- -0- -0- 837,000 -0- -0- -0-
---------------------------------------------------- ----------- ------------- -------------
Balance at December 31, 1997 2,060 $20,600,000 7,961,574 $10,358,031 5,273,046 $66,397,804 $ 6,603,191


<CAPTION>
CLASS A CLASS B
TREASURY STOCK TREASURY STOCK
SHARES AMOUNT SHARES AMOUNT TOTAL
------------ ------------------------- ------------- ---------------
<S> <C> <C> <C> <C> <C>
Balance at December 31, 1995 (994,770) $(6,638,284) -0- $ -0- $8,985,598
Net Income -0- -0- -0- -0- 2,519,481
Common Stock Cash Dividends:
Class A ($0.05 per share) -0- -0- -0- -0- (357,598)
Class B ($0.01 per share) -0- -0- -0- -0- (69,000)
Purchase of Class B Common Stock
(NOTE E) -0- -0- (258,450) (2,740,137) (2,740,137)
Issuance of Class A Common Stock
(NOTES E, F AND H):
401(k) Plan -0- -0- -0- -0- 262,426
Directors' Stock Plan -0- -0- -0- -0- 228,749
Non-qualified Stock Plan -0- -0- -0- -0- 358,417
Preferred Stock Dividends -0- -0- -0- -0- (376,849)
Issuance of Class A Common Stock
Warrants (NOTES B AND E) -0- -0- -0- -0- 2,600,000
Issuance of Series A Preferred Stock in
exchange for Subordinated Note
(NOTES B AND E) -0- -0- -0- -0- 7,616,667
Issuance of Series B Preferred Stock
(NOTES B AND E) -0- -0- -0- -0- 10,000,000
Issuance of Class B Common Stock, net
of expenses (NOTES B AND E) -0- -0- -0- -0- 66,065,762
Income tax benefits relating to stock
plans -0- -0- -0- -0- 132,000
------------ ------------------------- ------------- ---------------
Balance at December 31, 1996 (994,770) (6,638,284) (258,450) (2,740,137) 95,225,516
Net Loss -0- -0- -0- -0- (1,402,458)
Common Stock Cash Dividends
($0.05) per share -0- -0- -0- -0- (628,045)
Preferred Stock Dividends -0- -0- -0- -0- (1,409,690)
Issuance of Class A Common Stock
(NOTES E AND F):
Directors' Stock Plan -0- -0- -0- -0- 9,645
Non-qualified Stock Plan -0- -0- -0- -0- 317,151
Stock Award Restricted Stock Plan -0- -0- -0- -0- 1,200,000
Issuance of Class B Common Stock
(NOTES E AND H):
401(k) Plan -0- -0- -0- -0- 282,384
Issuance of Series B Preferred Stock
(NOTE E) -0- -0- -0- -0- 600,000
Issuance of Treasury Stock
(NOTES E, F, AND H):
401(k) Plan -0- -0- 8,265 87,628 137,286
Non-qualified Stock Plan 81,238 1,082,390 -0- -0- 581,834
Purchase of Class A Common Stock
(NOTE E) (259,350) (3,455,475) -0- -0- (3,455,475)
Income tax benefits relating to stock
plans -0- -0- -0- -0- 837,000
------------ ------------- ----------- ------------- ---------------
Balance at December 31, 1997 (1,172,882) $(9,011,369) (250,185) $(2,652,509) $92,295,148


</TABLE>


See accompanying notes.

49
GRAY COMMUNICATIONS SYSTEMS, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (CONTINUED)

<TABLE>
<CAPTION>
GRAY COMMUNICATIONS SYSTEMS, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (CONTINUED)

CLASS A CLASS B
PREFERRED STOCK COMMON STOCK COMMON STOCK RETAINED
--------------------------- -------------------------- -------------------------
SHARES AMOUNT SHARES AMOUNT SHARES AMOUNT EARNINGS
--------------------------- -------------------------- ---------------------------------------
<S> <C> <C> <C> <C> <C> <C> <C>
Balance at December 31, 1997 2,060 $20,600,000 7,961,574 $10,358,031 5,273,046 $66,397,804 $6,603,191
Net Income -0- -0- -0- -0- -0- -0- 41,659,366
Common Stock Cash Dividends
($0.06) per share -0- -0- -0- -0- -0- -0- (715,209)
Preferred Stock Dividends -0- -0- -0- -0- -0- -0- (1,317,830)
Issuance of Treasury Stock
(NOTES E, F, AND H):
401(k) Plan -0- -0- -0- -0- -0- 180,821 -0-
Directors' Stock Plan -0- -0- -0- -0- -0- 30,652 -0-
Non-qualified Stock Plan -0- -0- -0- -0- -0- 9,597 (491,917)
Purchase of Class A Common Stock
(NOTE E) -0- -0- -0- -0- -0- -0- -0-
Issuance of Series B Preferred Stock
(NOTE E) 51 509,384 -0- -0- -0- -0- -0-
Purchase of Series B Preferred Stock
(NOTE E) (761) (7,609,384) -0- -0- -0- -0- -0-
Income tax benefits relating to stock
plans -0- -0- -0- 325,678 -0- 173,511 -0-
--------------------------- -------------------------- ---------------------------------------
Balance at December 31, 1998 1,350 $13,500,000 7,961,574 $10,683,709 5,273,046 $66,792,385 $45,737,601
=========================== ========================== =======================================

<CAPTION>
CLASS A CLASS B
TREASURY STOCK TREASURY STOCK
--------------------------- -------------------------
SHARES AMOUNT SHARES AMOUNT TOTAL
--------------------------- ----------- ------------- ---------------
<S> <C> <C> <C> <C> <C>
Balance at December 31, 1997 (1,172,882) $(9,011,369) (250,185) $(2,652,509) $92,295,148
Net Income -0- -0- -0- -0- 41,659,366
Common Stock Cash Dividends
($0.06) per share -0- -0- -0- -0- (715,209)
Preferred Stock Dividends -0- -0- -0- -0- (1,317,830)
Issuance of Treasury Stock
(NOTES E, F, AND H):
401(k) Plan -0- -0- 29,305 310,703 491,524
Directors' Stock Plan -0- -0- 84,300 893,763 924,415
Non-qualified Stock Plan 74,100 1,015,254 1,500 15,900 548,834
Purchase of Class A Common Stock
(NOTE E) (30,750) (582,567) -0- -0- (582,567)
Issuance of Series B Preferred Stock
(NOTE E) -0- -0- -0- -0- 509,384
Purchase of Series B Preferred Stock
(NOTE E) -0- -0- -0- -0- (7,609,384)
Income tax benefits relating to stock -0- -0-
plans -0- -0- 499,189
--------------------------- ----------- ------------- ---------------
Balance at December 31, 1998 (1,129,532) $(8,578,682) (135,080) $(1,432,143) $126,702,870
=========================== =========== ============= ===============
</TABLE>

See accompanying notes.

50
GRAY COMMUNCIATIONS SYSTEMS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,
----------------------------------------------------
1998 1997 1996
--------------- ------------------ -----------------
<S> <C> <C> <C>
OPERATING ACTIVITIES
Net income (loss) $ 41,659,366 $ (1,402,458) $ 2,519,481
Items which did not use (provide) cash:
Depreciation 9,690,757 7,800,217 4,077,696
Amortization of intangible assets 8,425,821 6,718,302 3,584,845
Amortization of deferred loan costs 1,097,952 1,083,303 270,813
Amortization of program broadcast rights 4,250,714 3,501,330 2,742,712
Amortization of original issue discount on 8% subordinated note -0- -0- 216,667
Write-off of loan acquisition costs from early extinguishment of debt -0- -0- 1,818,840
Gain on disposition of television stations (70,572,128) -0- (5,671,323)
Payments for program broadcast rights (4,209,811) (3,629,350) (2,877,128)
Compensation paid in Common Stock -0- -0- 880,000
Supplemental employee benefits (252,611) (196,057) (855,410)
Common Stock contributed to 401(K) Plan 491,524 419,670 262,426
Deferred income taxes 26,792,795 1,283,000 (44,000)
Loss on asset sales 332,042 108,998 201,792
Changes in operating assets and liabilities:
Trade accounts receivable (302,905) (369,675) (1,575,723)
Recoverable income taxes 406,749 (384,597) (400,680)
Inventories (344,393) (101,077) 254,952
Other current assets 342,674 (569,745) (21,248)
Trade accounts payable (797,447) (2,825,099) 2,256,795
Employee compensation and benefits 1,283,150 (2,848,092) 2,882,379
Accrued expenses 79,644 1,279,164 (2,936,155)
Accrued interest 1,074,768 (325,409) 3,794,284
Deferred revenue 625,149 201,657 710,286
--------------- ------------------ -----------------
Net cash provided by operating activities 20,073,810 9,744,082 12,092,301

INVESTING ACTIVITIES
Acquisition of television businesses (122,455,774) (45,644,942) (210,944,547)
Disposition of television business 76,440,419 -0- 9,480,699
Purchases of property and equipment (9,270,623) (10,371,734) (3,395,635)
Proceeds from asset sales 318,697 24,885 174,401
Deferred acquisition costs -0- (89,056) -0-
Payments on purchase liabilities (551,917) (764,658) (243,985)
Other 220,390 (652,907) (139,029)
--------------- ------------------ -----------------
Net cash used in investing activities (55,298,808) (57,498,412) (205,068,096)

FINANCING ACTIVITIES
Proceeds from borrowings on long-term debt 90,070,000 75,350,000 238,478,310
Repayments of borrowings on long-term debt (46,609,122) (22,678,127) (109,434,577)
Deferred loan costs (854,235) (463,397) (9,410,078)
Dividends paid (1,642,709) (1,428,045) (426,598)
Common Stock transactions 499,189 1,163,796 719,166
Proceeds from equity offering - Class B Common Stock, net of expenses -0- -0- 66,065,762
Proceeds from offering of Series B Preferred Stock -0- -0- 10,000,000
Proceeds from settlement of interest rate swap agreement -0- -0- 215,000
Proceeds from sale of treasury shares 1,473,249 581,834 -0-
Purchase of Class A Common Stock (582,567) (3,455,475) -0-
Purchase of Class B Common Stock -0- -0- (2,740,137)
Redemption of Preferred Stock (7,609,384) -0- -0-
--------------- ------------------ -----------------
Net cash provided by financing activities 34,744,421 49,070,586 193,466,848
--------------- ------------------ -----------------
Increase (decrease) in cash and cash equivalents (480,577) 1,316,256 491,053
Cash and cash equivalents at beginning of year 2,367,300 1,051,044 559,991
--------------- ------------------ -----------------
Cash and cash equivalents at end of year $ 1,886,723 $ 2,367,300 $ 1,051,044
=============== ================== =================

</TABLE>
See accompanying notes.

51
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

A. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

DESCRIPTION OF BUSINESS

The Company's operations, which are located in ten southeastern and
midwestern states, include ten television stations, a transportable satellite
uplink business, three daily newspapers, a weekly advertising only publication
and paging operations.

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of the Company
and its subsidiaries. All significant intercompany accounts and transactions
have been eliminated.

REVENUE RECOGNITION

The Company recognizes revenues as services are performed.

USE OF ESTIMATES

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash on deposit with a bank. Deposits
with the bank are generally insured in limited amounts.

INVENTORIES

Inventories, principally newsprint and supplies, are stated at the lower of
cost or market. The Company uses the last-in, first-out ("LIFO") method of
determining costs for substantially all of its inventories. Current cost
exceeded the LIFO value of inventories by approximately $13,000 and $15,000 at
December 31, 1998, and 1997, respectively.

PROGRAM BROADCAST RIGHTS

Rights to programs available for broadcast under program license agreements
are initially recorded at the beginning of the license period for the amounts of
total license fees payable under the license agreements and are charged to
operating expense on the basis of total programs available for use on the
straight-line method. The portion of the unamortized balance expected to be
charged to operating expense in the succeeding year is classified as a current
asset, with the remainder classified as a non-current asset. The liability for
the license fees payable under the program license agreements is classified as
current or long-term, in accordance with the payment terms of the various
license agreements. The capitalized costs of the rights are recorded at the
lower of unamortized costs or estimated net realizeable value.

PROPERTY AND EQUIPMENT

Property and equipment are carried at cost. Depreciation is computed
principally by the straight-line method for financial reporting purposes and by
accelerated methods for income tax purposes. Buildings,

52
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

A. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

PROPERTY AND EQUIPMENT (CONTINUED)

improvements and equipment are depreciated over estimated useful lives of
approximately 35 years, 10 years and 5 years, respectively.

INTANGIBLE ASSETS

Intangible assets are stated at cost and are amortized using the
straight-line method. Goodwill is amortized over 40 years. Loan acquisition fees
are amortized over the life of the applicable indebtedness. Non-compete
agreements are amortized over the life of the specific agreement. Accumulated
amortization of intangible assets resulting from business acquisitions was $21.2
million and $11.5 million as of December 31, 1998, and 1997, respectively.

If facts and circumstances indicate that the goodwill, property and
equipment or other assets may be impaired, an evaluation of continuing value
would be performed. If an evaluation is required, the estimated future
undiscounted cash flows associated with these assets would be compared to their
carrying amount to determine if a write down to fair market value or discounted
cash flow value is required.

INCOME TAXES

Deferred income taxes are provided on the differences between the financial
statement and income tax basis of assets and liabilities. The Company and its
subsidiaries file a consolidated federal income tax return. Consolidated state
income tax returns are filed when appropriate and separate state tax returns are
filed when consolidation is not available. Local tax returns are filed
separately.

CAPITAL STOCK

On August 20, 1998, the Board of Directors declared a 50% stock dividend,
payable on September 30, 1998, to stockholders of record of the Class A Common
Stock and Class B Common Stock on September 16, 1998. This stock dividend
effected a three for two stock split. All applicable share and per share data
have been adjusted to give effect to the stock split.

STOCK BASED COMPENSATION

The Company has elected to follow Accounting Principles Board Opinion No.
25, "Accounting for Stock Issued to Employees" ("APB 25") and related
interpretations in accounting for its stock options. Under APB 25, if the
exercise price of the stock options granted by the Company equals the market
price of the underlying stock on the date of the grant, no compensation expense
is recognized.

CONCENTRATION OF CREDIT RISK

The Company provides print advertising and advertising air time to
national, regional and local advertisers within the geographic areas in which
the Company operates. Credit is extended based on an evaluation of the
customer's financial condition, and generally advance payment is not required.
Credit losses are provided for in the financial statements and consistently have
been within management's expectations.


53
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


A. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

FAIR VALUE OF FINANCIAL INSTRUMENTS

The estimated fair value of long-term debt at December 31, 1998, and 1997
exceeded book value by $10.4 million and $13.2 million, respectively. The fair
value of the Preferred Stock at December 31, 1998, and 1997 approximates its
carrying value at that date. The Company does not anticipate settlement of
long-term debt or preferred stock at other than book value.

The fair value of other financial instruments classified as current assets
or liabilities approximates their carrying values due to the short-term
maturities of these instruments.

RECLASSIFICATIONS

Certain amounts in the accompanying consolidated financial statements have
been reclassified to conform to the 1998 format.

B. BUSINESS ACQUISITIONS AND DISPOSITIONS

The Company's acquisitions have been accounted for under the purchase
method of accounting. Under the purchase method of accounting, the results of
operations of the acquired businesses are included in the accompanying
consolidated financial statements as of their respective acquisition dates. The
assets and liabilities of acquired businesses are included based on an
allocation of the purchase price.

RECENT AND PENDING ACQUISITIONS

On March 1, 1999, the Company acquired substantially all of the assets of
THE GOSHEN NEWS from News Printing Company, Inc. and affiliates thereof, for
aggregate cash consideration of approximately $16.7 million including a
non-compete agreement. THE GOSHEN NEWS is a 17,000 circulation afternoon
newspaper published Monday through Saturday and serves Goshen, Indiana and
surrounding areas. The Company financed the acquisition through its $200.0
million bank loan agreement (the "Senior Credit Facility").

On January 28, 1999, Bull Run Corporation ("Bull Run"), a principal
stockholder of the Company, acquired 301,119 shares of the outstanding common
stock of Sarkes Tarzian, Inc. ("Tarzian") from the Estate of Mary Tarzian (the
"Estate") for $10.0 million. The acquired shares (the "Tarzian Shares")
represent 33.5% of the total outstanding common stock of Tarzian (both in terms
of the number of shares of common stock outstanding and in terms of voting
rights), but such investment represents 73% of the equity of Tarzian for
purposes of dividends as well as distributions in the event of any liquidation,
dissolution or other termination of Tarzian. Tarzian has filed a complaint in
the United States District Court for the Southern District of Indiana, claiming
that it had a binding contract with the Estate to purchase the Tarzian Shares
from the Estate prior to Bull Run's purchase of the shares, and requests
judgment providing that the Estate be required to sell the Tarzian Shares to
Tarzian. Bull Run believes that a binding contract between Tarzian and the
Estate did not exist, prior to Bull Run's purchase of the Tarzian Shares from
the Estate, and in any case, Bull Run's purchase agreement with the Estate
provides that in the event that a court of competent jurisdiction awards title
to the Tarzian Shares to a person or entity other than Bull Run, the purchase
agreement is rescinded and the Estate is required to pay Bull Run the full $10.0
million purchase price, plus interest. Tarzian owns and operates two television
stations and four radio stations: WRCB-TV Channel 3 in Chattanooga, Tennessee,
an NBC affiliate; KTVN-TV Channel 2 in Reno, Nevada, a CBS affiliate; WGCL-AM
and WTTS-FM in Bloomington, Indiana; and WAJI-FM and WLDE-FM in Fort Wayne,
Indiana. The Chattanooga and Reno markets rank as the 87th and the 108th largest
television markets in the United States, respectively, as ranked by A. C.
Nielsen Company.


54
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

B. BUSINESS ACQUISITIONS AND DISPOSITIONS (CONTINUED)

RECENT AND PENDING ACQUISITIONS (CONTINUED)

The Company has executed an option agreement with Bull Run, whereby the
Company has the option of acquiring the Tarzian investment from Bull Run. Upon
exercise of the option, the Company will pay Bull Run an amount equal to Bull
Run's purchase price for the Tarzian investment and related costs. The option
agreement currently expires on May 31, 1999; however, the Company may extend the
option period at an established fee. In connection with the option agreement,
the Company granted to Bull Run warrants to purchase up to 100,000 shares of the
Company's Class B Common Stock at $13.625 per share. The warrants vest
immediately upon the Company's exercise of its option to purchase the Tarzian
investment. Neither Bull Run's investment nor the Company's potential investment
is presently attributable under the ownership rules of the Federal
Communications Commission ("FCC"). If the Company successfully exercises the
option agreement, the Company plans to fund the acquisition through its Senior
Credit Facility.

1998 ACQUISITIONS AND DISPOSITION

On July 31, 1998, the Company completed the purchase of all of the
outstanding capital stock of Busse Broadcasting Corporation ("Busse"). The
purchase price was $120.5 million less the accreted value of Busse's 11 5/8%
Senior Secured Notes due 2000 ("Busse Senior Notes"). The purchase price of the
capital stock consisted of the contractual purchase price of $112.0 million,
associated transaction costs of $2.9 million and Busse's cash and cash
equivalents of $5.6 million. Immediately following the acquisition of Busse, the
Company exercised its right to satisfy and discharge the Busse Senior Notes,
effectively prefunding the Busse Senior Notes at the October 15, 1998 call price
of 106 plus accrued interest. The amount necessary to satisfy and discharge the
Busse Senior Notes was approximately $69.9 million. Based on the preliminary
allocation of the purchase price, the excess of the purchase price over the fair
value of net tangible assets acquired was approximately $122.8 million.

Immediately prior to the Company's acquisition of Busse, Cosmos
Broadcasting Corporation acquired the assets of WEAU-TV ("WEAU") from Busse and
exchanged them for the assets of WALB-TV, Inc. ("WALB"), the Company's NBC
affiliate in Albany, Georgia. In exchange for the assets of WALB, the Company
received the assets of WEAU, which were valued at $66.0 million, and
approximately $12.0 million in cash for a total value of $78.0 million. The
Company recognized a pre-tax gain of approximately $70.6 million and estimated
deferred income taxes of approximately $27.5 million in connection with the
exchange of WALB. The Company funded the remaining costs of the acquisition of
Busse's capital stock through its Senior Credit Facility.

As a result of these transactions, the Company added the following
television stations to its existing broadcast group: KOLN-TV("KOLN"), the CBS
affiliate serving the Lincoln-Hastings-Kearney, Nebraska market; its satellite
station KGIN-TV ("KGIN"), the CBS affiliate serving Grand Island, Nebraska; and
WEAU, an NBC affiliate serving the La Crosse-Eau Claire, Wisconsin market. These
transactions also satisfied the FCC's requirement for the Company to divest
itself of WALB. The transactions described above are referred to herein as the
"Busse-WALB Transactions."

The Company's Board of Directors has agreed to pay Bull Run a fee of
approximately $2.0 million for services performed in connection with the
Busse-WALB Transactions. Of this fee, $1.1 million had been paid to Bull Run and
$880,000 remained in accounts payable at December 31, 1998.

Unaudited pro forma operating data for the years ended December 31 , 1998
and 1997 are presented below and assumes that the Busse-WALB Transactions and
the 1997 Broadcasting Acquisitions (as


55
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

B. BUSINESS ACQUISITIONS AND DISPOSITIONS (CONTINUED)

1998 ACQUISITIONS AND DISPOSITION (CONTINUED)

defined in 1997 ACQUISITIONS) were completed on January 1, 1997. The above
described unaudited pro forma operating data excludes a pre-tax gain of
approximately $70.6 million and estimated deferred income taxes of approximately
$27.5 million in connection with the disposition of WALB.

This unaudited pro forma operating data does not purport to represent the
Company's actual results of operations had the Busse-WALB Transactions and the
1997 Broadcasting Acquisitions been completed on January 1, 1997, and should not
serve as a forecast of the Company's operating results for any future periods.
The pro forma adjustments are based solely upon certain assumptions that
management believes are reasonable under the circumstances at this time.
Unaudited pro forma operating data for the years ended December 31, 1998 and
1997, are as follows (in thousands, except per common share data):

<TABLE>
<CAPTION>

DECEMBER 31,
-------------------------------
1998 1997
--------------- ---------------
(UNAUDITED)
<S> <C> <C>
Revenues, net $ 133,661 $ 117,981
========== ==========

Net loss available to common stockholders $ (4,562) $ (6,647)
============ ============

Loss per share available to common stockholders:
Basic $ (0.38) $ (0.56)
============= =============
Diluted $ (0.38) $ (0.56)
============= =============
</TABLE>

The pro forma results presented above include adjustments to reflect (i)
the incurrence of interest expense to fund the respective acquisitions, (ii)
depreciation and amortization of assets acquired, (iii) the elimination of the
corporate expense allocation net of additional accounting and administrative
expenses and (iv) the income tax effect of such pro forma adjustments.

1997 ACQUISITIONS

On August 1, 1997, the Company purchased the assets of WITN-TV ("WITN").
The purchase price of approximately $41.7 million consisted of $40.7 million
cash, $600,000 in acquisition related costs, and approximately $400,000 in
liabilities which were assumed by the Company. The excess of the purchase price
over the fair value of net tangible assets acquired was approximately $37.4
million. The Company funded the costs of this acquisition through its Senior
Credit Facility. WITN operates on Channel 7 and is the NBC affiliate in the
Greenville-New Bern-Washington, North Carolina market. In connection with the
purchase of the assets of WITN ("WITN Acquisition"), the Company paid Bull Run a
fee of $400,000 for services performed.

On April 24, 1997, the Company acquired all of the issued and outstanding
common stock of GulfLink Communications, Inc. ("GulfLink") of Baton Rouge,
Louisiana. The GulfLink operations included nine transportable satellite uplink
trucks. The purchase price of approximately $5.2 million consisted of $4.1
million cash, $127,000 in acquisition related costs, and approximately $1.0
million in liabilities which were assumed by the Company. The excess of the
purchase price over the fair value of net tangible assets acquired was
approximately $3.6 million. The Company funded the costs of this acquisition
through its Senior Credit Facility. In connection with the purchase of the
common stock of GulfLink Communications, Inc. (the "GulfLink Acquisition"), the
Company paid Bull Run a fee equal to

56
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

B. BUSINESS ACQUISITIONS AND DISPOSITIONS (CONTINUED)

1997 ACQUISITIONS (CONTINUED)

$58,000 for services performed. The WITN Acquisition and the GulfLink
Acquisition are hereinafter referred to as the "1997 Broadcasting Acquisitions."

Unaudited pro forma operating data for the year ended December 31, 1997,
and 1996 are presented below and assumes that the 1997 Broadcasting
Acquisitions, the First American Acquisition (as defined in 1996 ACQUISITIONS
AND DISPOSITION) and the KTVE Sale (as defined in 1996 ACQUISITIONS AND
DISPOSITION) occurred on January 1, 1996.

This unaudited pro forma operating data does not purport to represent the
Company's actual results of operations had these transactions occurred on
January 1, 1996, and should not serve as a forecast of the Company's operating
results for any future periods. The pro forma adjustments are based solely upon
certain assumptions that management believes are reasonable under the
circumstances at this time. Unaudited pro forma operating data for the years
ended December 31, 1997 and 1996, are as follows (in thousands, except per
common share data):

<TABLE>
<CAPTION>
DECEMBER 31,
-------------------------------
1997 1996
--------------- ---------------
(UNAUDITED)
<S> <C> <C>
Revenues, net $ 109,099 $ 108,908
========== ==========

Net loss available to common stockholders $ (3,769) $ (2,397)
============ ============

Loss per share available to common stockholders:
Basic $ (0.32) $ (0.20)
============= =============
Diluted $ (0.32) $ (0.20)
============= =============
</TABLE>

The pro forma results presented above include adjustments to reflect (i)
the incurrence of interest expense to fund the 1997 Broadcasting Acquisitions,
and the First American Acquisition (as defined in 1996 ACQUISITIONS AND
DISPOSITION), (ii) depreciation and amortization of assets acquired, (iii) the
reduction of employee compensation related to severance and vacation
compensation for 1996, (iv) the elimination of the corporate expense allocation
net of additional accounting and administrative expenses for the WITN
Acquisition and the First American Acquisition, (v) increased pension expense
for the First American Acquisition, and (vi) the income tax effect of such pro
forma adjustments. Average outstanding shares used to calculate pro forma
earnings per share data for 1996 include the 5,250,000 Class B Common shares
issued in connection with the First American Acquisition.

1996 ACQUISITIONS AND DISPOSITION

On September 30, 1996, the Company purchased from First American Media,
Inc. substantially all of the assets used in the operation of two CBS-affiliated
television stations, WCTV-TV ("WCTV") serving Tallahassee, Florida-Thomasville,
Georgia and WKXT-TV ("WKXT") in Knoxville, Tennessee, as well as those assets
used in the operations of a satellite uplink and production services business
and a communications and paging business (the "First American Acquisition").
Subsequent to the First American Acquisition, the Company rebranded WKXT with
the call letters WVLT ("WVLT"). The purchase price of approximately $183.9
million consisted of $175.5 million cash, $1.8 million in acquisition related
costs, and the assumption of approximately $6.6 million of liabilities. The
excess of the purchase price over the fair value of net tangible assets acquired
was approximately $160.2 million. The Company paid Bull Run, a fee equal to
approximately $1.7 million for services performed in


57
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

B. BUSINESS ACQUISITIONS AND DISPOSITIONS (CONTINUED)

1996 ACQUISITIONS AND DISPOSITION (CONTINUED)

connection with this acquisition.

The First American Acquisition and the early retirement of the Company's
existing bank credit facility and other senior indebtedness, were funded as
follows: net proceeds of $66.1 million from the sale of 5,250,000 shares of the
Company's Class B Common Stock; net proceeds of $155.2 million from the sale of
$160.0 million principal amount of the Company's 10 5/8% Senior Subordinated
Notes due 2006; $16.9 million of borrowings under the Senior Credit Facility;
and $10.0 million net proceeds from the sale of 1,000 shares of the Company's
Series B Preferred Stock with warrants to purchase 750,000 shares of the
Company's Class A Common Stock at $16 per share. The shares of Series B
Preferred Stock were issued to Bull Run and to J. Mack Robinson, Chairman of the
Board of Bull Run and President and Chief Executive Officer of the Company, and
certain of his affiliates. The Company obtained an opinion from an investment
banker as to the fairness of the terms of the sale of such Series B Preferred
Stock with warrants.

In connection with the First American Acquisition, the FCC ordered the
Company to divest itself of WALB in Albany, Georgia and WJHG-TV ("WJHG") in
Panama City, Florida by March 31, 1997 to comply with regulations governing
common ownership of television stations with overlapping service areas. The FCC
is currently reexamining these regulations, and if it revises them in accordance
with the interim policy it has adopted, divestiture of WJHG would not be
required. Accordingly, the Company requested and in July of 1997 received an
extension of the divestiture deadline with regard to WJHG conditioned upon the
outcome of the rulemaking proceedings. It can not be determined when the FCC
will complete its rulemaking on this subject. On July 31, 1998, the assets of
WALB were exchanged for the assets of WEAU. This exchange transaction satisfied
the FCC's divestiture requirement for WALB.

Condensed unaudited balance sheets of WALB and WJHG are as follows (in
thousands):

<TABLE>
<CAPTION>

WALB WJHG
DECEMBER 31, DECEMBER 31,
--------------------------
1997 1998 1997
-------------- --------------------------
(UNAUDITED) (UNAUDITED)
<S> <C> <C> <C>
Current assets $2,379 $1,163 $1,053
Property and equipment 1,473 1,323 848
Other assets 471 148 346
------ ------ ------
Total assets $4,323 $2,634 $2,247
====== ====== ======

Current liabilities $ 994 $ 583 $ 350
Other liabilities 215 118 127
Stockholder's equity 3,114 1,933 1,770
------ ------ ------
Total liabilities and stockholder's equity $4,323 $2,634 $2,247
====== ====== ======

</TABLE>


58
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


B. BUSINESS ACQUISITIONS AND DISPOSITIONS (CONTINUED)

1996 ACQUISITIONS AND DISPOSITION (CONTINUED)

Condensed unaudited income statement data of WALB and WJHG are as follows
(in thousands):

<TABLE>
<CAPTION>
WALB WJHG
---------------------------------------------------------------------
SEVEN
MONTHS YEAR ENDED DECEMBER 31, YEAR ENDED DECEMBER 31,
ENDED ----------------------------------------------------------
JULY 31, 1997 1996 1998 1997 1996
1998
---------------------------------------------------------------------
(UNAUDITED)
<S> <C> <C> <C> <C> <C> <C>
Broadcasting revenues $6,773 $10,090 $10,611 $5,057 $4,896 $5,217
Expenses 3,130 4,770 5,070 4,038 3,757 4,131
--------- --------- --------- ----- ----- -----
Operating income 3,643 5,320 5,541 1,019 1,139 1,086
Other income (expense) (33) 3 7 1 (5) 6
--------- --------- --------- ----- ----- -----
Income before income taxes $ 3,610 $5,323 $5,548 $1,020 $1,134 $1,092
======= ====== ====== ====== ====== ======

Net income $ 2,238 $3,295 $3,465 $ 632 $ 737 $ 685
======= ====== ====== ===== ===== =====
</TABLE>

On January 4, 1996, the Company purchased substantially all of the assets
of WRDW-TV, a CBS television affiliate serving the Augusta, Georgia television
market (the "Augusta Acquisition"). The purchase price of approximately $37.2
million which included assumed liabilities of approximately $1.3 million, was
financed primarily through long-term borrowings. The assets acquired consisted
of office equipment and broadcasting operations located in North Augusta, South
Carolina. The excess of the purchase price over the fair value of net tangible
assets acquired was approximately $32.5 million. In connection with the Augusta
Acquisition, the Company paid a fee of $360,000 to Bull Run for services
performed.

Funds for the Augusta Acquisition were obtained from the modification of
the Company's existing bank debt on January 4, 1996 (the "Bank Loan") to a
variable rate reducing revolving credit facility (the "Old Credit Facility") and
the sale to Bull Run of an 8% subordinated note due January 3, 2005 in the
principal amount of $10.0 million (the "8% Note"). In connection with the sale
of the 8% Note, the Company also issued warrants to Bull Run to purchase 731,250
shares of Class A Common Stock at $11.92 per share. Of these warrants, 450,000
vested upon issuance with the remaining warrants vesting in five equal annual
installments commencing on the first anniversary of the date of issuance.
Approximately $2.6 million of the $10.0 million of proceeds from the 8% Note was
allocated to the warrants and increased Class A Common Stock. The Old Credit
Facility provided for a credit line up to $54.2 million. This transaction also
required a modification of the interest rate of the Company's $25.0 million
senior secured note with an institutional investor (the "Senior Note") from
10.08% to 10.7%.

As part of the financing arrangements for the First American Acquisition,
the Old Credit Facility and the Senior Note were retired and the Company issued
to Bull Run, in exchange for the 8% Note, 1,000 shares of Series A Preferred
Stock. The warrants issued with the 8% Note were retired and the warrants issued
with the Series A Preferred Stock will vest in accordance with the same schedule
described above provided the Series A Preferred Stock remains outstanding. The
Company recorded an extraordinary charge of $5.3 million ($3.2 million after
taxes or $0.39 per basic common share and $0.37 per diluted common share for
1996) in connection with the early retirement of the $25.0 million Senior Note
and the write-off of loan acquisition costs from the early extinguishment of
debt.

The Company sold the assets of KTVE Inc. (the "KTVE Sale"), its
NBC-affiliated television station, in Monroe, Louisiana-El Dorado, Arkansas on
August 20, 1996. The sales price included $9.5 million in


59
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

B. BUSINESS ACQUISITIONS AND DISPOSITIONS (CONTINUED)

1996 ACQUISITIONS AND DISPOSITION (CONTINUED)

cash plus the amount of the accounts receivable on the date of closing to the
extent collected by the buyer, to be paid to the Company within 150 days
following the closing date (approximately $829,000). The Company recognized a
pre-tax gain of approximately $5.7 million and estimated income taxes of
approximately $2.8 million in connection with the sale.

Unaudited pro forma operating data for the years ended December 31, 1996
and 1995 is presented below and assumes that the Augusta Acquisition, the First
American Acquisition, and the KTVE Sale occurred on January 1, 1995.

This unaudited pro forma operating data does not purport to represent the
Company's actual results of operations had the Augusta Acquisition, the First
American Acquisition, and the KTVE Sale occurred on January 1, 1995, and should
not serve as a forecast of the Company's operating results for any future
periods. The pro forma adjustments are based solely upon certain assumptions
that management believes are reasonable under the circumstances at this time.
Unaudited pro forma operating data for the years ended December 31, 1996 and
1995, are as follows (in thousands, except per common share data):

<TABLE>
<CAPTION>

DECEMBER 31,
-------------------------------
1996 1995
--------------- ---------------
(UNAUDITED)
<S> <C> <C>
Revenues, net $ 97,540 $ 90,637
=========== ===========

Net loss available to common stockholders $ (1,388) $ (6,073)
============ ============

Loss per share available to common stockholders:
Basic $ (0.11) $ (0.51)
============ ============
Diluted $ (0.11) $ (0.51)
============ ============
</TABLE>

The pro forma results presented above include adjustments to reflect (i)
the incurrence of interest expense to fund the First American Acquisition and
the WRDW Acquisition, (ii) depreciation and amortization of assets acquired,
(iii) the reduction of employee compensation related to severance and vacation
compensation for 1996, (iv) the elimination of the corporate expense allocation
net of additional accounting and administrative expenses for the First American
Acquisition, (v) increased pension expense for the First American Acquisition,
and (vi) the income tax effect of such pro forma adjustments. Average
outstanding shares used to calculate pro forma earnings per share data for 1996
and 1995 include the 5,250,000 Class B Common shares issued in connection with
the First American Acquisition.

C. LONG-TERM DEBT

Long-term debt consists of the following (in thousands):

<TABLE>
<CAPTION>
DECEMBER 31,
-------------------------------
1998 1997
--------------- ---------------
<S> <C> <C>
10 5/8 % Senior Subordinated Notes due 2006 $ 160,000 $ 160,000
Senior Credit Facility 109,500 65,630
Other 1,155 1,446
-------------- --------------
270,655 227,076
-------------- --------------
Less current portion (430) (400)
-------------- --------------
$ 270,225 $ 226,676
=========== ===========
</TABLE>

60
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

C. LONG-TERM DEBT (CONTINUED)

On September 20, 1996, the Company sold $160.0 million principal amount of
the Company's 10 5/8% Senior Subordinated Notes (the "Senior Subordinated
Notes") due 2006. The net proceeds of $155.2 million from this offering, along
with the net proceeds from (i) the KTVE Sale, (ii) the issuance of Class B
Common Stock, (iii) the issuance of Series B Preferred Stock and (iv) borrowings
under the Senior Credit Facility, were used in financing the First American
Acquisition as well as the early retirement of the Senior Note and the Old
Credit Facility. Interest on the Senior Subordinated Notes is payable semi-
annually on April 1 and October 1, commencing April 1, 1997.

The Senior Credit Facility included scheduled reductions in the $125.0
million credit limit which commenced on March 31, 1997, interest rates based
upon a spread over LIBOR and/or the lender's prime rate, an unused commitment
fee of 0.50% applied to available funds and a maturity date of June 30, 2003.
Effective September 17, 1997, the Senior Credit Facility was modified to
reinstate the original credit limit of $125.0 million which had been reduced by
the scheduled reductions. The modification also reduced the interest rate spread
over LIBOR and/or Prime. The modification also extended the maturity date from
June 30, 2003 to June 30, 2004. The modification required a one-time fee of
$250,000.

Effective July 31, 1998, the Senior Credit Facility was modified to
increase the committed credit limit from $125.0 million to $200.0 million. This
modification also allows for an additional uncommitted $100.0 million in
available credit which is in addition to the committed $200.0 million credit
limit. This $100.0 million in uncommitted available credit can be borrowed by
the Company only after approval of the bank consortium. The modification also
extended the maturity date from June 30, 2004 to June 30, 2005. The modification
required a one-time fee of approximately $750,000.

At December 31, 1998, the Company had approximately $109.5 million borrowed
under the Senior Credit Facility with approximately $90.5 million available
under the agreement. The interest rate on the outstanding balance was based on
the lender's prime rate and a spread over LIBOR of 1.75%. Additionally, the
effective interest rate of the Senior Credit Facility can be changed based upon
the Company's maintenance of certain operating ratios as defined by the Senior
Credit Facility, not to exceed the lender's prime rate plus 0.50% or LIBOR plus
2.25%. The effective interest rate on the Senior Credit Facility at December 31,
1998 and 1997 was 7.1% and 7.9%, respectively. The Company is charged a
commitment fee on the excess of the aggregate average daily available credit
limit less the amount outstanding. At December 31, 1998, the commitment fee was
0.50% per annum.

The Company's $200.0 million Senior Credit Facility, as amended, is
comprised of a term loan (the "Term Commitment") of $100.0 million and a
revolving credit facility (the "Revolving Commitment") of $100.0 million.

As of December 31, 1998, the Company had $9.5 million borrowed under the
Senior Credit Facility's Revolving Commitment. The Revolving Commitment will
automatically reduce as follows: 10% in 2000, 15% in 2001, 15% in 2002, 20% in
2003, 25% in 1994 and 15% in 2005.

As of December 31, 1998, the Company had $100.0 million borrowed under the
Senior Credit Facility's Term Commitment. The amount outstanding under the Term
Commitment will become fixed as of December 30, 1999 and it will be reduced as
follows: 2.5% in 1999, 10.0% in 2000, 10.0% in 2001, 17.5% in 2002, 17.5% in
2003, 21.2% in 2004 and 21.3% in 2005.

The agreement pursuant to which the Senior Credit Facility was issued
contains certain restrictive provisions, which, among other things, limit
additional indebtedness and require minimum levels of cash flows. The Senior
Subordinated Notes also contained similar restrictive provisions as well as
limitations on restricted payments.

61
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

C. LONG-TERM DEBT (CONTINUED)

The Senior Subordinated Notes are jointly and severally guaranteed (the
"Subsidiary Guarantees") by all of the Company's subsidiaries (the "Subsidiary
Guarantors"). The obligations of the Subsidiary Guarantors under the Subsidiary
Guarantees is subordinated, to the same extent as the obligations of the Company
in respect of the Senior Subordinated Notes, to the prior payment in full of all
existing and future senior debt of the Subsidiary Guarantors (which will include
any guarantee issued by such Subsidiary Guarantors of any senior debt).

The Company is a holding company with no material independent assets or
operations, other than its investment in its subsidiaries. The aggregate assets,
liabilities, earnings and equity of the Subsidiary Guarantors are substantially
equivalent to the assets, liabilities, earnings and equity of the Company on a
consolidated basis. The Subsidiary Guarantors are, directly or indirectly,
wholly-owned subsidiaries of the Company and the Subsidiary Guarantees are full,
unconditional and joint and several. All of the current and future direct and
indirect subsidiaries of the Company will be guarantors of the Senior
Subordinated Notes. Accordingly, separate financial statements and other
disclosures of each of the Subsidiary Guarantors are not presented because
management has determined that they are not material to investors. The Senior
Subordinated Notes and the Senior Credit Facility are secured by substantially
all of the Company's existing and hereafter acquired assets.

Aggregate minimum principal maturities on long-term debt as of December 31,
1998, were as follows (in thousands):

MINIMUM PRINCIPAL
YEAR MATURITIES
--------------- -------------------------
1999 $ 430
2000 330
2001 209
2002 62
2003 27,067
Thereafter 242,557
------------
$ 270,655
============

The Company made interest payments of approximately $22.9 million, $21.3
million, and $7.6 million during 1998, 1997 and 1996, respectively.

In the year ended December 31, 1996, the Company recorded an extraordinary
charge of $5.3 million ($3.2 million after taxes or $0.39 per basic common share
or $0.37 per diluted common share) in connection with the early retirement of
the Senior Note and the write-off of unamortized loan acquisition costs of the
Senior Note and the Old Credit Facility resulting from the early extinguishment
of debt.

D. SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS

The Company had an employment agreement with its former President, Ralph W.
Gabbard, which provided for an award of 183,051 shares of the Company's Class A
Common Stock if his employment with the Company continued until September 1999.
Mr. Gabbard died unexpectedly in September 1996. The Company awarded these
shares to the estate of Mr. Gabbard. Approximately $880,000 of expense was
recorded in 1996.

The Company has entered into supplemental retirement benefit and other
agreements with certain key employees. These benefits are to be paid primarily
in equal monthly amounts over the employees' life for a period not to exceed 15
years after retirement. The Company charges against operations

62
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

D. SUPPLEMENTAL EMPLOYEE BENEFITS AND OTHER AGREEMENTS (CONTINUED)

amounts sufficient to fund the present value of the estimated lifetime
supplemental benefit over each employee's anticipated remaining period of
employment.

The following summarizes activity relative to certain officers' agreements
and the supplemental employee benefits (in thousands):

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-----------------------------------------------
1998 1997 1996
------------ ----------------- ---------------
<S> <C> <C> <C>
Beginning liability $ 1,526 $ 3,158 $ 2,938
--------- ---------- ---------
Provision 180 161 918
Forfeitures (61) -0- -0-
-------- --------- ---------
Net expense 119 161 918
Payments (202) (1,793) (698)
-------- --------- ---------
Net change (83) (1,632) 220
-------- --------- ---------
Ending liability 1,443 1,526 3,158
Less current portion (315) (365) (1,801)
-------- --------- ---------
$ 1,128 $ 1,161 $ 1,357
======== ========= =========
</TABLE>

E. STOCKHOLDERS' EQUITY

During 1996, the Company amended its Articles of Incorporation to increase
to 50,000,000 the number of shares of all classes of stock which the Company has
the authority to issue, of which, 15,000,000 shares are designated Class A
Common Stock, 15,000,000 shares are designated Class B Common Stock, and
20,000,000 shares are designated "blank check" preferred stock for which the
Board of Directors has the authority to determine the rights, powers,
limitations and restrictions. The rights of the Company's Class A and Class B
Common Stock are identical, except that the Class A Common Stock has 10 votes
per share and the Class B Common Stock has one vote per share. The Class A and
Class B Common Stock receive cash dividends on an equal per share basis.

As part of the financing for the Augusta Acquisition in 1996, funding was
obtained from the 8% Note, which included the issuance of detachable warrants to
Bull Run to purchase 731,250 shares of Class A Common Stock at $11.92 per share.
Of these warrants 450,000 vested upon issuance, with the remaining warrants
vesting in five equal annual installments commencing on the first anniversary of
the date of issuance. Approximately $2.6 million of the $10.0 million of
proceeds from the 8% Note was allocated to the warrants and increased Class A
Common Stock. This allocation of the proceeds was based on an estimate of the
relative fair values of the 8% Note and the warrants on the date of issuance.
The Company amortized the original issue discount on a ratable basis in
accordance with the original terms of the 8% Note through September 30, 1996.
The Company recognized approximately $217,000 in amortization costs for the $2.6
million original issue discount. In September 1996, the Company exchanged the 8%
Note with Bull Run for 1,000 shares of liquidation preference Series A Preferred
Stock yielding 8%. The warrants issued with the 8% Note were retired and the
warrants issued with the Series A Preferred Stock will vest in accordance with
the same schedule described above provided the Series A Preferred Stock remains
outstanding. The holder of the Series A Preferred Stock will receive cash
dividends at an annual rate of $800 per share. The liquidation or redemption
price of the Series A Preferred Stock is $10,000 per share.

As part of the financing for the First American Acquisition in 1996, the
Company also issued 1,000 shares of Series B Preferred Stock, with warrants to
purchase an aggregate of 750,000 shares of Class A Common Stock at an exercise
price of $16.00 per share. Of these warrants 450,000 vested upon issuance, with
the remaining warrants vesting in five equal annual installments commencing on
the first anniversary

63
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

E. STOCKHOLDERS' EQUITY (CONTINUED)

of the date of issuance. The shares of Series B Preferred Stock were issued to
Bull Run and to J. Mack Robinson, Chairman of the Board of Bull Run and
President and Chief Executive Officer of the Company, and certain of his
affiliates. The Company obtained a written opinion from an investment banker as
to the fairness of the terms of the sale of such Series B Preferred Stock with
warrants. The holders of the Series B Preferred Stock will receive dividends at
an annual rate of $600 per share, except the Company at its option may pay these
dividends in cash or in additional shares. The liquidation or redemption price
of the Series B Preferred Stock is $10,000 per share. In August 1998 and
September 1997, the Company issued 50.9 shares and 60.0 shares of Series B
Preferred Stock, respectively, as payment of dividends to the holders of its
then outstanding Series B Preferred Stock. During 1998, the Company redeemed
760.9 shares of Series B Preferred Stock at a cost of $7.6 million.

On September 24, 1996, the Company completed a public offering of 5.25
million shares of its Class B Common Stock at an offering price of $13.67 per
share. The proceeds, net of expenses, from this public offering of approximately
$66.1 million were used in the financing of the First American Acquisition.

The Company is authorized by its Board of Directors to purchase up to two
million shares of the Company's Class A or Class B Common Stock to either be
retired or reissued in connection with the Company's benefit plans, including
the Capital Accumulation Plan and the Incentive Plan. During 1998, 1997 and
1996, the Company purchased 30,750 Class A Common Stock Shares, 259,350 Class A
Common Stock shares and 258,450 Class B Common Stock shares, respectively, under
this authorization. The 1998, 1997 and 1996 treasury shares were purchased at
prevailing market prices with an average effective price of $18.95, $13.33 and
$10.60 per share, respectively, and were funded from the Company's operating
cash flow.

F. LONG-TERM INCENTIVE PLAN AND STOCK PURCHASE PLAN

The Company has elected to follow Accounting Principles Board Opinion No.
25, "Accounting for Stock Issued to Employees" (APB 25) and related
Interpretations in accounting for its employee stock options because, as
discussed below, the alternative fair value accounting provided for under SFAS
No. 123 "Accounting for Stock-Based Compensation" ("Statement 123") requires use
of option valuation models that were not developed for use in valuing employee
stock options. Under APB 25, because the exercise price of the Company's
employee stock options equals the market price of the underlying stock on the
date of the grant, no compensation expense is recognized.

The Company has a long-term incentive plan (the "Incentive Plan") under
which 300,000 shares of the Company's Class A Common Stock and 600,000 shares of
the Company's Class B Common Stock are reserved for grants to key personnel for
(i) incentive stock options, (ii) non-qualified stock options, (iii) stock
appreciation rights, (iv) restricted stock and (v) performance awards, as
defined by the Incentive Plan. Shares of Common Stock underlying outstanding
options or performance awards are counted against the Incentive Plan's maximum
shares while such options or awards are outstanding. Under the Incentive Plan,
the options granted typically vest after a two year period and expire three
years after full vesting. Options granted through December 31, 1998, have been
granted at a price which approximates fair market value on the date of the
grant. On December 11, 1998, the Company repriced certain Class B Common Stock
grants made under the Incentive Plan, at a price which approximated the market
price of the Class B Common Stock on that day.

The Company also has a Stock Purchase Plan which grants outside directors
up to 7,500 shares of the Company's Common Stock. Under this Stock Purchase
Plan, the options granted vest at the beginning of the upcoming calendar year
and expire at the end of January following that calendar year.

64
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

F. LONG-TERM INCENTIVE PLAN AND STOCK PURCHASE PLAN (CONTINUED)

Prior to 1996, grants under the Incentive Plan and the Stock Purchase Plan
were made with the Company's Class A Common Stock. In 1996, the Company amended
its Incentive Plan and Stock Purchase Plan for grants to be made with Class A or
Class B Common Stock.

Pro forma information regarding net income and earnings per share is
required by Statement 123, which also requires that the information be
determined as if the Company has accounted for its employee stock options
granted subsequent to December 31, 1994 under the fair value method of Statement
123. The fair value for these options was estimated at the date of grant using a
Black-Scholes option pricing model with the following weighted-average
assumptions for 1998, 1997 and 1996, respectively: risk-free interest rates of
4.57%, 5.82% and 5.43%; dividend yields of 0.55%, 0.32% and 0.50%; volatility
factors of the expected market price of the Company's Class A Common Stock of
0.28, 0.28 and 0.33; and a weighted-average expected life of the options of 4.0,
4.5 and 2.0 years.

The Black-Scholes option valuation model was developed for use in
estimating the fair value of traded options which have no vesting restrictions
and which are fully transferable. In addition, option valuation models require
the input of highly subjective assumptions including the expected stock price
volatility. Because the Company's employee stock options have characteristics
significantly different from those of traded options, and because changes in the
subjective input assumptions can materially affect the fair value estimate, in
management's opinion, the existing models do not necessarily provide a reliable
single measure of the fair value of its employee stock options.

For purposes of pro forma disclosures, the estimated fair value of the
options is amortized to expense over the options' vesting period. The Company's
pro forma information follows (in thousands, except per common share data):

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,
----------------------------
1998 1997 1996
--------- -------- ---------
<S> <C> <C> <C>
Pro forma income (loss) before extraordinary charge available to
common stockholders $39,523 $(3,174) $5,190
Pro forma income (loss) before extraordinary charge per common
share:
Basic $ 3.31 $(0.27) $ 0.64
Diluted $ 3.20 $(0.27) $ 0.62
</TABLE>

65
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

F. LONG-TERM INCENTIVE PLAN AND STOCK PURCHASE PLAN (CONTINUED)

A summary of the Company's stock option activity for Class A Common Stock,
and related information for the years ended December 31, 1998, 1997, and 1996 is
as follows (in thousands, except weighted average data):

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,
------------------------------------------------------------
1998 1997 1996
------------------- --------- --------- --------- ----------
WEIGHTED WEIGHTED WEIGHTED
AVERAGE AVERAGE AVERAGE
EXERCISE EXERCISE EXERCISE
OPTIONS PRICE OPTIONS PRICE OPTIONS PRICE
--------- --------- --------- --------- --------- ----------
<S> <C> <C> <C> <C> <C> <C>
Stock options outstanding --
beginning of year 92 $ 7.43 297 $ 8.74 394 $ 8.26
Options granted 19 17.81 -0- -0-
Options exercised (74) 7.08 (127) 7.17 (78) 6.62
Options forfeited (1) 8.89 -0- (9) 8.29
Options expired -0- (78) 12.83 (10) 6.78
------- -------- --------

Stock options outstanding --
end of year 36 $ 13.71 92 $ 7.43 297 $ 8.74
======= ======= =======

Exercisable at end of year 16 $ 8.89 92 $ 7.43 246 $ 8.71

Weighted-average fair value of
options granted during the
year $ 5.59
</TABLE>

Exercise prices for Class A Common Stock options outstanding as of December
31, 1998, ranged from $8.89 to $17.81 for the Incentive Plan. The
weighted-average remaining contractual life of the Class A Common Stock options
outstanding for the Incentive Plan is 3.2 years.

A summary of the Company's stock option activity for Class B Common Stock,
and related information for the years ended December 31, 1998, 1997, and 1996 is
as follows (in thousands, except weighted average data):

<TABLE>
<CAPTION>

YEAR ENDED DECEMBER 31,
------------------------------------------------------------
1998 1997 1996
------------------- --------- ---------- -------- ----------
WEIGHTED WEIGHTED WEIGHTED
AVERAGE AVERAGE AVERAGE
EXERCISE EXERCISE EXERCISE
OPTIONS PRICE OPTIONS PRICE OPTIONS PRICE
--------- --------- --------- ---------- -------- ----------
<S> <C> <C> <C> <C> <C>
Stock options outstanding --
beginning of year 630 $15.80 102 $10.58 -0-
Options granted 589 14.43 528 16.80 102 $ 10.58
Options exercised (86) 11.05 -0- -0-
Options forfeited (474) 16.95 -0- -0-
------- ----- -----
Stock options outstanding --
end of year 659 $14.36 630 $15.80 102 $ 10.58
======= ===== =====

Exercisable at end of year 84 $14.65 79 $10.58 -0-

Weighted-average fair value of
options granted during the
year $ 3.95 $ 5.40 $2.15
</TABLE>


66
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

F. LONG-TERM INCENTIVE PLAN AND STOCK PURCHASE PLAN (CONTINUED)

Exercise prices for Class B Common Stock options outstanding as of December
31, 1998, ranged from $10.58 to $14.50 for the Incentive Plan and $14.00 to
$16.13 for the Stock Purchase Plan. The weighted-average remaining contractual
life of the Class B Common Stock options outstanding for the Incentive Plan and
Stock Purchase Plan is 4.0 and 0.5 years, respectively.

G. INCOME TAXES

The Company uses the liability method in accounting for income taxes. Under
this method, deferred tax assets and liabilities are determined based on
differences between financial reporting and tax bases of assets and liabilities
and are measured using the enacted tax rates and laws that will be in effect
when the differences are expected to reverse.

Federal and state income tax expense (benefit) included in the consolidated
financial statements are summarized as follows (in thousands):

YEAR ENDED DECEMBER 31,
----------------------------------
1998 1997 1996
--------- ---------- -----------
Current
Federal $ 414 $ (1,620) $1,462
State and local 937 577 841
Deferred 26,793 1,283 (44)
-------- -------- -------
$ 28,144 $ 240 $2,259
======== ======== =======

The total provision for income taxes for 1998 included a deferred tax
charge of $27.5 million which related to the exchange of WALB's assets for the
assets of WEAU. For income tax purposes, the gain on the exchange of WALB
qualified for deferred capital gains treatment under the "like-kind exchange"
provision of Section 1031 of the Internal Revenue Code of 1986. The total
provision for income taxes for 1996 included a tax benefit of $2.2 million which
related to an extraordinary charge on extinguishment of debt.


67
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

G. INCOME TAXES (CONTINUED)

Significant components of the Company's deferred tax liabilities and assets
are as follows (in thousands):

<TABLE>
<CAPTION>
DECEMBER 31,
-----------------------
1998 1997
---------- -----------
<S> <C> <C>
Deferred tax liabilities:
Net book value of property and equipment $ 6,597 $ 2,670
Goodwill and other intangibles 45,546 6,281
Other 122 120
---------- ---------
Total deferred tax liabilities 52,265 9,071

Deferred tax assets:
Liability under supplemental retirement plan 528 526
Allowance for doubtful accounts 465 499
Difference in basis of assets held for sale 1,106 941
Federal operating loss carryforwards 3,825 4,412
State and local operating loss carryforwards 2,534 1,952
Other 457 290
---------- ---------
Total deferred tax assets 8,915 8,620
Valuation allowance for deferred tax assets (798) (753)
---------- ---------
Net deferred tax assets 8,117 7,867
---------- ---------

Deferred tax liabilities, net $ 44,148 $ 1,204
========== =========
</TABLE>

Approximately $11.3 million in federal operating loss carryforwards will
expire by the year ended December 31, 2012. Additionally, the Company has
approximately $56.0 million in state operating loss carryforwards.

A reconciliation of income tax expense at the statutory federal income tax
rate and income taxes as reflected in the consolidated financial statements is
as follows (in thousands):

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
---------------------------------
1998 1997 1996
--------- ----------- ----------
<S> <C> <C> <C>
Statutory rate applied to income (loss) $ 24,431 $ (395) $ 1,625
State and local taxes, net of federal tax benefits 3,472 572 (7)
Permanent difference relating to sale of KTVE -0- -0- 602
Other items, net 241 63 39
-------- ------ -------
$ 28,144 $ 240 $ 2,259
======== ====== =======
</TABLE>

The Company made income tax payments of approximately $1.5 million,
$275,000 and $3.6 million during 1998, 1997 and 1996, respectively. At December
31, 1998 and 1997, the Company had current recoverable income taxes of
approximately $1.7 million and $2.1 million, respectively.

H. RETIREMENT PLANS

PENSION PLAN

The Company has a retirement plan covering substantially all full-time
employees. Retirement benefits are based on years of service and the employees'
highest average compensation for five

68
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

H. RETIREMENT PLANS (CONTINUED)

PENSION PLAN (CONTINUED)

consecutive years during the last ten years of employment. The Company's funding
policy is to contribute annually the minimum amounts deductible for federal
income tax purposes.

The following summarizes the plan's funded status and related assumptions
(dollars in thousands):

<TABLE>
<CAPTION>
DECEMBER 31,
--------------------
1998 1997
--------- ----------
<S> <C> <C>
CHANGE IN BENEFIT OBLIGATION
Benefit obligation at beginning of year $7,053 $6,483
Service cost 616 429
Interest cost 496 443
Actuarial losses 203 31
Change in benefit obligation due to change in discount rate 303 -0-
Benefits paid (349) (333)
------ ------
Benefit obligation at end of year $8,322 $7,053
====== ======

CHANGE IN PLAN ASSETS
Fair value of plan assets at beginning of year $6,926 $6,241
Actual return on plan assets 618 644
Company contributions 212 374
Benefits paid (349) (333)
------ ------
Fair value of plan assets at end of year $7,407 $6,926
====== ======

COMPONENTS OF ACCRUED BENEFIT COSTS
Underfunded status of the plan $ (915) $ (134)
Unrecognized net actuarial (gain) loss 297 (58)
Unrecognized net transition amount (188) (242)
Unrecognized prior service cost (3) (4)
------ ------
Accrued benefit cost $ (809) $ (438)
====== ======

WEIGHTED-AVERAGE ASSUMPTIONS AS OF DECEMBER 31
Discount rate 6.8% 7.0%
Expected long-term rate of return on plan assets 6.8% 7.0%
Estimated rate of increase in compensation levels 5.0% 5.0%
</TABLE>

The net periodic pension cost includes the following components (in
thousands):

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
-------------------------------
1998 1997 1996
---------- ---------- ---------
<S> <C> <C> <C>
COMPONENTS OF NET PERIODIC PENSION COST
Service cost $ 616 $ 429 $ 360
Interest cost 496 443 409
Expected return on plan assets (475) (433) (393)
Amortization of prior service cost (1) (1) (1)
Amortization of transition (asset) or obligation (54) (54) (54)
------ ------ ------
Pension cost $ 582 $ 384 $ 321
====== ====== ======
</TABLE>

69
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

H. RETIREMENT PLANS (CONTINUED)

CAPITAL ACCUMULATION PLAN

Effective October 1, 1994, the Company adopted the Gray Communications
Systems, Inc. Capital Accumulation Plan (the "Capital Accumulation Plan") for
the purpose of providing additional retirement benefits for substantially all
employees. The Capital Accumulation Plan is intended to meet the requirements of
section 401(k) of the Internal Revenue Code of 1986.

On November 14, 1996, the Company amended its Capital Accumulation Plan to
allow an investment option in the Company's Class B Common Stock. The amendment
also allowed for the Company's percentage match to be made by a contribution of
the Company's Class B Common Stock, effective in 1997. On December 13, 1996, the
Company reserved 300,000 shares of the Company's Class B Common Stock for
issuance under the Capital Accumulation Plan.

Employee contributions to the Capital Accumulation Plan, not to exceed 6%
of the employees' gross pay, are matched by Company contributions. Until 1997,
the Company's percentage match was made by a contribution of the Company's Class
A Common Stock. Since 1997, the Company's percentage match has been made by a
contribution of the Company's Class B Common Stock. The Company's percentage
match amount is declared by the Company's Board of Directors before the
beginning of each plan year. The Company's percentage match was 50% for the
three years ended December 31, 1998. The Company contributions vest, based upon
each employee's number of years of service, over a period not to exceed five
years.

Company matching contributions aggregating $491,524, $419,670 and $262,426
were charged to expense for 1998, 1997 and 1996, respectively, for the issuance
of 29,305 and 31,311 Class B shares and 19,837 Class A shares, respectively.

I. COMMITMENTS AND CONTINGENCIES

The Company has various operating lease commitments for equipment, land and
office space. The Company has also entered into commitments for various
television film exhibition rights for which the license periods have not yet
commenced. Rent expense resulting from operating leases for the years ended
December 31, 1998, 1997 and 1996 were $1.8 million, $1.4 million and $501,000,
respectively. Future minimum payments under operating leases with initial or
remaining noncancelable lease terms in excess of one year and obligations under
film exhibition rights for which the license period have not yet commenced are
as follows (in thousands):


LEASE FILM TOTAL
---------- ---------- ---------
1999 $1,411 $1,550 $ 2,961
2000 877 3,656 4,533
2001 661 2,428 3,089
2002 344 1,535 1,879
2003 137 302 439
Thereafter 714 421 1,135
------ ------ -------
$4,144 $9,892 $14,036
====== ====== =======

The Company is subject to legal proceedings and claims which arise in the
normal course of its business. In the opinion of management, the amount of
ultimate liability, if any, with respect to these actions will not materially
affect the Company's financial position.

70
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

J. INFORMATION ON BUSINESS SEGMENTS

The Company operates in three business segments: broadcasting, publishing
and paging. The broadcasting segment operates ten television stations located in
the southeastern and midwestern United States at December 31, 1998. The
publishing segment operates three daily newspapers in three different markets,
and an area weekly advertising only publication in Georgia. The paging
operations are located in Florida, Georgia, and Alabama. The following tables
present certain financial information concerning the Company's three operating
segments (in thousands):

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
--------------------------------
1998 1997 1996
--------- ----------- ----------
(IN THOUSANDS)
<S> <C> <C> <C>
Operating revenues:
Broadcasting $ 91,007 $ 72,300 $ 54,981
Publishing 29,330 24,536 22,845
Paging 8,553 6,712 1,479
-------- -------- --------
$128,890 $103,548 $ 79,305
======== ======== ========

Operating income:
Broadcasting (1) $ 21,113 $ 17,509 $ 14,106
Publishing 2,867 2,206 1,980
Paging 947 1,015 (7)
-------- -------- --------
Total operating income (1) 24,927 20,730 16,079
Gain on disposition of television stations 70,572 -0- 5,671
Miscellaneous income and (expense), net (242) (31) 33
Interest expense (25,454) (21,861) (11,689)
-------- -------- --------
Income (loss) before income taxes $ 69,803 $ (1,162) $ 10,094
======== ======== ========
</TABLE>

Operating income is total operating revenue less operating expenses,
excluding gain on disposition of television stations, miscellaneous income and
expense (net) and interest. Corporate and administrative expenses are allocated
to operating income based on net segment revenues.

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
--------------------------------
1998 1997 1996
-------- ----------- ----------
(IN THOUSANDS)
<S> <C> <C> <C>
Depreciation and amortization expense:
Broadcasting $14,713 $11,024 $ 5,554
Publishing 1,554 1,973 1,730
Paging 1,773 1,480 329
------- ------- -------
18,040 14,477 7,613
Corporate 77 42 50
------- ------- -------
Total depreciation and amortization expense $18,117 $14,519 $ 7,663
======= ======= =======
</TABLE>

71
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

J. INFORMATION ON BUSINESS SEGMENTS (CONTINUED)

<TABLE>
<CAPTION>
YEAR ENDED DECEMBER 31,
--------------------------------
1998 1997 1996
-------- ----------- ----------
(IN THOUSANDS)
<S> <C> <C> <C>
Media cash flow:
Broadcasting $ 38,446 $ 30,519 $ 22,594
Publishing 5,214 4,856 4,957
Paging 2,964 2,686 401
-------- -------- --------
$ 46,624 $ 38,061 $ 27,952
======== ======== ========

Media cash flow reconciliation:
Operating income (1) $ 24,927 $ 20,730 $ 16,079
Add:
Amortzation of program license rights 4,251 3,501 2,743
Depreciation and amortization 18,117 14,519 7,663
Corporate overhead 3,063 2,528 3,219
Non-cash compensation and contribution to 401(k)
Plan, paid in Common Stock 476 412 1,125
Less:
Payments for program license liabilities (4,210) (3,629) (2,877)
-------- -------- --------
$ 46,624 $ 38,061 $ 27,952
======== ======== ========

Capital expenditures:
Broadcasting $ 6,718 $ 5,000 $ 2,674
Publishing 934 4,235 692
Paging 1,461 975 -0-
-------- -------- --------
9,113 10,210 3,366
Corporate 158 162 30
-------- -------- --------
Total capital expenditures $ 9,271 $ 10,372 $ 3,396
======== ======== ========


DECEMBER 31,
--------------------------------
1998 1997 1996
-------- --------- -----------
(IN THOUSANDS)
Identifiable assets:
Broadcasting $410,039 $287,254 $245,614
Publishing 17,196 19,818 16,301
Paging 25,563 23,950 23,764
-------- -------- --------
452,798 331,022 285,679
Corporate 16,176 14,029 12,985
-------- -------- --------
Total identifiable assets $468,974 $345,051 $298,664
======== ======== ========
</TABLE>

(1) Operating income excludes gain on disposition of television stations of
$70.6 million recognized for the exchange of WALB in 1998 and $5.7 million
recognized for the KTVE Sale in 1996.


72
GRAY COMMUNICATIONS SYSTEMS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

K. SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)

<TABLE>
<CAPTION>
FISCAL QUARTERS
-----------------------------------------
FIRST SECOND THIRD FOURTH
--------- -------- ---------- ---------
(IN THOUSANDS, EXCEPT FOR PER SHARE DATA)
<S> <C> <C> <C> <C>
YEAR ENDED DECEMBER 31, 1998:
Operating revenues $27,982 $32,061 $31,845 $37,002
Operating income (1) 4,868 7,210 5,020 7,829
Net income (loss) (1,483) 837 41,830 475
Net income (loss) available to common stockholders (1,842) 478 41,484 221
Basic income (loss) per share (0.16) 0.04 3.48 0.02
Diluted income (loss) per share $ (0.16) $ 0.04 $ 3.31 $ 0.02


YEAR ENDED DECEMBER 31, 1997:
Operating revenues $22,761 $25,499 $25,984 $29,304
Operating income 4,337 6,124 4,271 5,998
Net income (loss) (461) 622 (1,162) (401)
Net income (loss) available to common stockholders (811) 272 (1,513) (760)
Basic income (loss) per share (0.07) 0.02 (0.13) (0.06)
Diluted income (loss) per share $ (0.07) $ 0.02 $ (0.13) $ (0.06)
</TABLE>

(1) Operating income excludes $70.6 million gain on exchange of television
station recognized from the disposition of WALB.

Because of the method used in calculating per share data, the quarterly per
share data will not necessarily add to the per share data as computed for the
year.

The third quarter of 1998 includes the Busse-WALB Transactions. As a result
of the exchange of WALB for WEAU, the Company recognized a pre-tax gain of
approximately $70.6 million and estimated deferred income taxes of approximately
$27.5 million (SEE NOTE B).

On August 20, 1998, the Board of Directors declared a 50% stock dividend,
payable on September 30, 1998, to stockholders of record of the Class A Common
Stock and Class B Common Stock on September 16, 1998. This stock dividend
effected a three for two stock split. All applicable share and per share data
have been adjusted to give effect to the stock split.


73
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None




74
PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

Set forth below is certain information with respect to the directors and
executive officers of the Company as of March 11, 1999:

<TABLE>
<CAPTION>

EXECUTIVE
DIRECTOR OFFICER
NAME SINCE SINCE AGE POSITION
- ------------------------ ---------- ----------- ------ -----------------------------------------
<S> <C> <C> <C> <C>
J. Mack Robinson 1993 1996 75 Director, President and Chief Executive
Officer
Robert S. Prather, Jr. 1993 1996 54 Director and Executive Vice President
Robert A. Beizer N/A 1996 59 Vice President for Law and Development
and Secretary
James C. Ryan N/A 1998 38 Vice President - Finance and Chief
Financial Officer
Thomas J. Stultz N/A 1996 47 Vice President and President-Publishing
Division
Wayne M. Martin N/A 1998 52 Regional Vice President - Television
William E. Mayher, III 1990 N/A 60 Chairman of the Board of Directors
Richard L. Boger 1991 N/A 52 Director
Hilton H. Howell, Jr. 1993 N/A 37 Director
Zell Miller 1999 N/A 66 Director
Howell W. Newton 1991 N/A 52 Director
Hugh Norton 1987 N/A 66 Director
Harriett J. Robinson 1997 N/A 68 Director
</TABLE>

J. MACK ROBINSON has served as a director of the Company since 1993 and as
the Company's President and Chief Executive Officer since 1996. Mr. Robinson has
served as Chairman of the Board of Bull Run Corporation, a principal stockholder
of the Company since 1994, Chairman of the Board and President of Delta Life
Insurance Company and Delta Fire and Casualty Insurance Company since 1958,
President of Atlantic American Corporation, an insurance holding company, from
1988 until 1995 and Chairman of the Board of Atlantic American Corporation since
1974. He serves as a director of the following companies: Bankers Fidelity Life
Insurance Company, American Independent Life Insurance Company, Georgia Casualty
& Surety Company, American Southern Insurance Company and American Safety
Insurance Company. He is director EMERITUS of Wachovia Corporation. He is a
member of the Executive Committee and Management Personnel Committee of the
Company's Board of Directors. Mr. Robinson is the husband of Harriett J.
Robinson.

ROBERT S. PRATHER, JR. has served as a director of the Company since 1993
and as Executive Vice President of the Company since 1996. He has served as
President and Chief Executive Officer and a director of Bull Run Corporation
since 1992. He serves as a director of the following companies: Host
Communications, Inc., Capital Sports Properties, Inc., Universal Sports America,
Inc., Rawlings Sporting Goods Company, Inc. and The Morgan Group, Inc. He is a
member of the Executive Committee and Management Personnel Committee of the
Company's Board of Directors.

ROBERT A. BEIZER has served as Vice President for Law and Development and
Secretary of the Company since 1996. From June 1994 to February 1996 he was of
counsel to Venable, Baetjer, Howard & Civiletti, a law firm, in its regulatory
and legislative practice group. From 1990 to 1994, Mr. Beizer was a partner in
the law firm of Sidley & Austin and was head of their communications practice
group in Washington, D.C. He is a past president of the Federal Communications
Bar Association and has served as a member of the ABA House of Delegates.

75
JAMES C. RYAN has served as the Company's Vice President-Finance and Chief
Financial Officer since October 1998. He was the Chief Financial Officer of
Busse Broadcasting Corporation from 1987 until its acquisition by the Company in
1998.

THOMAS J. STULTZ has served as Vice President of the Company and President
of the Company's Publishing Division since 1996. Prior to joining the Company,
he served as Vice President of Multimedia, Inc. from 1988 to 1995, having
responsibility for developing and coordinating Multimedia's newspaper marketing
initiatives and directly supervising several Multimedia daily and non-daily
publications.

WAYNE M. MARTIN has served as the Company's Regional Vice
President-Television since July 1998. He was also appointed President of
WVLT-TV, the Company's subsidiary in Knoxville, Tennessee. Since 1993, Mr.
Martin has served as President of Gray Kentucky Television, Inc., a subsidiary
of the Company, which operates WKYT-TV, in Lexington, Kentucky and WYMT-TV, in
Hazard, Kentucky. Wayne has over twelve years of experience in the broadcast
industry.

WILLIAM E. MAYHER, III has served as a director of the Company since 1990
and was a neurosurgeon in Albany, Georgia from 1970 to 1998. He also serves as a
director of the following: Medical College of Georgia Foundation, American
Association of Neurological Surgeons, Gaston Loughlin, Inc. and Palmyra Medical
Centers. Dr. Mayher is a member of the Executive Committee and Management
Personnel Committee of the Company's Board of Directors and has served as
Chairman of the Company's Board of Directors since August 1993.

RICHARD L. BOGER has served as a director of the Company since 1991. Mr.
Boger has also been President and Chief Executive Officer of Export Insurance
Services, Inc., an insurance organization, and a director of CornerCap Group of
Funds, a "Series" investment company since prior to 1992. Mr. Boger is a member
of the Executive Committee of the Company's Board of Directors and he is
Chairman of the Management Personnel Committee of the Company's Board of
Directors.

HILTON H. HOWELL, JR. has served as a director of the Company since 1993.
Mr. Howell has served as President and Chief Executive Officer of Atlantic
American Corporation, an insurance holding company, since 1995 and Executive
Vice President from 1992 to 1995. He has been Executive Vice President and
General Counsel of Delta Life Insurance Company and Delta Fire and Casualty
Insurance Company since 1991, and Vice Chairman and Executive Vice President of
Bankers Fidelity Life Insurance Company and Georgia Casualty & Surety Company
since 1992. He has been a director, Vice President and Secretary of Bull Run
Corporation since 1994. He also serves as a director of the following companies:
Atlantic American Corporation, Bankers Fidelity Life Insurance Company, American
Independent Life Insurance Company, Delta Life Insurance Company, Delta Fire and
Casualty Insurance Company, Georgia Casualty & Surety Company, American Southern
Insurance Company, and American Safety Insurance Company. Mr. Howell is a member
of the Audit Committee of the Company's Board of Directors. He is the son-in-law
of J. Mack Robinson and Harriett J. Robinson.

ZELL MILLER has served as a director of the Company since January 1999. Mr.
Miller was Governor of the State of Georgia from January 1991 to January 1999.
He also serves as a director of the following companies: Post Properties, Inc.,
Georgia Power Company, United Community Banks, Inc. and Law Companies Group. He
is a professor at Young Harris College and Emory University.

HOWELL W. NEWTON has served as a director of the Company since 1991. He has
been President and Treasurer of Trio Manufacturing Co., a textile manufacturing
company since 1978. Mr. Newton is Chairman of the Audit Committee of the
Company's Board of Directors.

76
HUGH NORTON has served as a director of the Company since 1987. Mr. Norton
has served as President of Norco, Inc., an insurance agency since 1973. He is
one of the founders and directors of Community Bank of Georgia. Mr. Norton is
also a real estate developer in Destin, Florida. He is a member of the
Management Personnel Committee of the Company's Board of Directors.

HARRIETT J. ROBINSON has served as a director of the Company since 1997 and
she has been a director of Atlantic American Corporation since 1989. Mrs.
Robinson has also been a director of Delta Life Insurance Company and Delta Fire
and Casualty Insurance Company since 1967. Mrs. Robinson is the wife of J.
Mack Robinson and mother-in-law of Hilton H. Howell, Jr.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

Section 16(a) of the Securities Exchange Act of 1934 requires the
directors, executive officers and persons who own more than ten percent of a
registered class of a company's equity securities to file with the Securities
and Exchange Commission ("SEC") initial reports of ownership (Form 3) and
reports of changes in ownership (Forms 4 and 5) of such class of equity
securities. Officers, directors and greater than ten percent shareholders of the
Company are required by SEC regulation to furnish the Company with copies of all
such Section 16(a) reports that they file.

To the Company's knowledge, based solely on its review of the copies of
such reports furnished to the Company during the year ended December 31, 1998,
all Section 16(a) filing requirements applicable to its officers, directors and
ten percent beneficial owners were met.


77
ITEM 11.  EXECUTIVE COMPENSATION.

The following table sets forth a summary of the compensation of the
Company's President and Chief Executive Officer and the other executive officers
whose annual compensation exceeded $100,000 during the year ended December 31,
1998 (the "named executives").

SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>

LONG TERM
COMPENSATION AWARDS
--------------------------

SECURITIES
ANNUAL COMPENSATION RESTRICTED UNDERLYING
NAME AND ------------------------------------ STOCK OPTIONS ALL OTHER
PRINCIPAL POSITION YEAR SALARY ($) BONUS ($) AWARDS SARS (#) (1) COMPENSATION ($)
- -------------------- ------ ---------- --------- -------- ----------------- ----------------
<S> <C> <C> <C> <C> <C> <C>
J. Mack Robinson,(3) 1998 72,308 -0- -0- 125,000 (2) 13,000 (4)
President, Chief 1997 -0- -0- -0- 75,000 (5) 14,620 (4)
Executive 1996 -0- -0- -0- 11,250 (6) 9,300 (4)
Officer and a
Director

Robert S. Prather, 1998 -0- -0- -0- 125,337 (2) 13,000 (4)
Jr., (7)
Executive Vice 1997 -0- -0- -0- 75,000 (5) 14,620 (4)
President and a 1996 -0- -0- -0- 11,250 (6) 8,800 (4)
Director

Robert A. Beizer, 1998 215,000 -0- -0- 21,000 (2) 13,080 (9)
Vice President-Law 1997 210,000 -0- -0- 10,500 6,619 (9)
& Development 1996 169,231 -0- -0- 22,500 -0-

James C. Ryan, (10) 1998 34,269 5,000 -0- 22,500 (2) 15,603 (11)
Vice President-
Finance and
Chief
Financial
Officer

Thomas J. Stultz, 1998 196,000 35,000 -0- 22,500 (2) 7,166 (8)
Vice President, 1997 187,000 25,000 -0- 22,500 (5) 59,199 (8)
President-Publishing 1996 152,788 150,000 -0- -0- -0-
Division

Wayne M. Martin,(12) 1998 219,326 170,454 -0- 11,250 (2) 8,829 (13)
Regional Vice
President-Television

Joseph A. Carriere, (14) 1998 125,524 -0- -0- -0- (2) 203,766 (15)
Vice President- 1997 187,000 -0- -0- 7,500 (16) 6,245 (17)
Television 1996 172,692 100,000 -0- -0- 5,698 (17)
</TABLE>

(1) On August 20, 1998, the Company's Board of Directors declared a 50%
stock dividend, payable on September 30, 1998, to stockholders of record
of the Class A and Class B Common Stock on September 16, 1998. This
stock dividend was effected by means of a three for two stock split. All
applicable share and per share data have been adjusted to give effect to
the stock split.

(2) These awards are set forth below in detail in the table titled
"Option/SAR Grants in 1998."

(3) Mr. Robinson was appointed President and Chief Executive Officer of the
Company in September 1996, but received no salary for this position
until September 1998. Mr.
Robinson is compensated at an annual salary of $200,000.

78
(4)     Represents compensation paid for services rendered as a member of the
Company's Board of Directors.

(5) Represents stock options to purchase Class B Common Stock pursuant to
the Company's 1992 Long Term Incentive Plan. This 1997 stock option
grant was replaced by a repricing grant, effective December 11, 1998.
The December 11, 1998 grant repriced the 1997 grant at a price which
approximated the market price of the Company's Class B Common Stock on
December 11, 1998. The repriced grant was included in 1998 stock options
granted as a 1998 grant.

(6) Represents stock options to purchase Class B Common Stock under the
Company's Non-Employee Director Stock Option Plan.

(7) Mr. Prather became an officer of the Company in September 1996.

(8) $4,000, $1,963 and $1,203 represent payments or accruals by the Company
in 1998 for matching contributions to the Company's 401(k) plan, term
life insurance premiums and long term disability premiums, respectively.
$54,700, $3,596 and $903 represent payments or accruals by the Company
in 1997 for relocation costs, matching contributions to the Company's
401(k) plan and long term disability premiums, respectively.

(9) $4,000, $5,589 and $3,491 represent payments or accruals by the Company
in 1998 for matching contributions to the Company's 401(k) plan, term
life insurance premiums and long term disability premiums, respectively.
$4,000 and $2,619 represent payments or accruals by the Company in 1997
for matching contributions to the Company's 401(k) plan and long term
disability premiums, respectively.

(10) Mr. Ryan joined the Company on October 1, 1998, compensated at an annual
salary of $135,000.

(11) Represents payments or accruals by the Company for relocation costs.

(12) Mr. Martin has served as the Company's Regional Vice
President-Television since July 1998. He was also appointed President of
WVLT-TV, the Company's subsidiary in Knoxville, Tennessee. Prior to his
appointment as an executive officer, Mr. Martin has served as President
of Gray Kentucky Television, Inc., a subsidiary of the Company, which
operates WKYT-TV, in Lexington, Kentucky and WYMT-TV, in Hazard,
Kentucky.

(13) $4,000, $3,249 and $1,580 represent payments or accruals by the Company
for matching contributions to the Company's 401(k) plan, term life
insurance premiums and long term disability premiums, respectively.

(14) Mr. Carriere resigned from the Company, effective August 1, 1998.

(15) $190,000, $2,919, $5,291 and $5,556 represent payments or accruals by
the Company for consulting, matching contributions to the Company's
401(k) plan, term life insurance premiums and health insurance premiums,
respectively.

(16) Upon Mr. Carriere's resignation, this unvested stock option grant was
forfeited.

(17) $4,000 and $2,245 represent payments or accruals by the Company in 1997
for matching contributions to the Company's 401(k) plan and term life
insurance premiums, respectively. $3,750 and $1,948 represent payments
or accruals by the Company in 1996 for matching contributions to the
Company's 401(k) plan and term life insurance premiums, respectively.


79
STOCK OPTIONS GRANTED

The following table contains information on stock options granted to the
Company during the year ended December 31, 1998. Under the Company's 1992 Long
Term Incentive Plan (the "Incentive Plan"), all officers and key employees are
eligible for grants of stock options and other stock-based awards. Options
granted are exercisable over a three-year period beginning on the second
anniversary of the grant date and expire one month after termination of
employment. The total number of shares issuable under the Incentive Plan is not
to exceed 900,000 shares of which 300,000 are Class A Common Stock and 600,000
are Class B Common Stock, subject to adjustment in the event of any change in
the outstanding shares of such stock by reason of a stock dividend, stock split,
recapitalization, merger, consolidation or other similar changes generally
affecting shareholders of the Company.

The Incentive Plan is administered by the Incentive Plan Committee which
consists of members of the Management Personnel Committee of the Board of
Directors who are not eligible for selection as participants under the Incentive
Plan. The Incentive Plan is intended to provide additional incentives and
motivation for the Company's employees. The Incentive Plan Committee, by
majority action thereof, is authorized in its sole discretion to determine the
individuals to whom the benefits will be granted, the type and amount of such
benefits and the terms thereof; and to prescribe, amend and rescind rules and
regulations relating to the Incentive Plan, among other things.

On August 20, 1998, the Board of Directors declared a 50% stock dividend,
payable on September 30, 1998, to stockholders of record of the Class A Common
Stock and Class B Common Stock on September 16, 1998. This stock dividend was
effected by means of a three for two stock split. All applicable share and per
share data have been adjusted to give effect to the stock split.

<TABLE>
<CAPTION>
OPTION/SAR GRANTS IN 1998

POTENTIAL
REALIZABLE
INDIVIDUAL GRANTS VALUE AT ASSUMED
-------------------------------------------- ANNUAL RATES OF
NUMBER OF % OF TOTAL STOCK PRICE
CLASS SECURITIES OPTIONS EXERCISE APPRECIATION FOR
OF UNDERLYING GRANTED OR OPTION TERM (1)
COMMON OPTIONS TO EMPLOYEES IN BASE PRICE EXPIRATION ------------------
NAME STOCK GRANTED 1998 ($/SHARE) DATE 5% ($) 10% ($)
- ----------------- --------------------- -------------- ---------- ---------- -------- ---------
<S> <C> <C> <C> <C> <C> <C> <C> <C>
J. Mack Robinson Class A 10,000 (2) 1.8 17.81 11/19/03 49,213 108,747
Class B 40,000 (2) 7.1 14.00 11/19/03 154,718 341,886
Class B 75,000 (3) 13.3 14.50 9/25/02 234,363 504,709

Robert S. Class A 9,337 (2) 1.7 17.81 11/19/03 45,950 101,537
Prather, Jr. Class B 41,000 (2) 7.3 14.00 11/19/03 158,586 350,433
Class B 75,000 (3) 13.3 14.50 9/25/02 234,363 504,709

Robert A. Beizer Class B 10,500 (4) 1.9 16.08 2/12/03 46,647 103,079
Class B 10,500 (5) 1.9 14.50 2/12/03 42,064 92,950

James C. Ryan Class B 11,250 (6) 2.0 16.13 10/5/03 50,119 110,750
Class B 11,250 (5) 2.0 14.50 10/5/03 45,068 99,589

Thomas J. Stultz Class B 22,500 (3) 4.0 14.50 9/25/02 70,309 151,413

Wayne M. Martin Class B 11,250 (3) 2.0 14.50 9/25/02 35,154 75,706

Joseph A. Carriere N/A N/A N/A N/A N/A N/A N/A
</TABLE>

(1) Amounts reported in these columns represent amounts that may be realized
upon exercise of options immediately prior to the expiration of their
term assuming the specified compounded


80
rates of appreciation (5% and 10%) on the Class A or Class B Common
Stock over the term of the options. These numbers are calculated based
on rules promulgated by the SEC and do not reflect the Company's
estimate of future stock price growth. Actual gains, if any, on stock
option exercises and Class A or Class B Common Stock holdings will be
dependent on the timing of such exercise and the future performance of
the Class A or Class B Common Stock. There can be no assurance that the
rates of appreciation assumed in this table can be achieved or that the
amounts reflected will be received by the option holder.

(2) Stock options granted effective November 19, 1998 pursuant to the
Company's Incentive Plan.

(3) Effective December 11, 1998, the Company repriced certain 1997 Class B
Common Stock grants made pursuant to the Incentive Plan, at a price
which approximated the market price of the Company's Class B Common
Stock on that day. These repriced grants effectively replaced the stock
option grants made on September 25, 1997.

(4) Stock options granted effective February 12, 1998 pursuant to the
Company's Incentive Plan. This stock option grant was replaced on
December 11, 1998, by a repricing grant as described in (5).

(5) Effective December 11, 1998, the Company repriced certain 1998 Class B
Common Stock grants made pursuant to the Incentive Plan, at a price
which approximated the market price of the Company's Class B Common
Stock on that day. These repriced grants effectively replaced the
earlier 1998 stock option grant.


(6) Stock options granted effective October 5, 1998 pursuant to the
Company's Incentive Plan. This stock option grant was replaced on
December 11, 1998, by a repricing grant as described in (5).


81
STOCK OPTIONS EXERCISED

The following table sets forth information about stock options that were
exercised during 1998 and the number of shares and the value of grants
outstanding as of December 31, 1998 for each named executive.

<TABLE>
<CAPTION>
AGGREGATED OPTION EXERCISES IN 1998
AND DECEMBER 31, 1998 OPTION VALUES

NUMBER OF SECURITIES VALUE OF UNEXERCISED
CLASS SHARES UNDERLYING UNEXERCISED IN-THE-MONEY
OF ACQUIRED OPTIONS AT 12/31/98 OPTIONS AT 12/31/98 ($) (1)
COMMON ON VALUE -------------------------- -----------------------------
NAME STOCK EXERCISE REALIZED$ EXERCISABLE UNEXERCISABLE EXERCISABLE UNEXERCISABLE
---- ----- -------- -------- ----------- ------------- ------------ --------------
<S> <C> <C> <C> <C> <C> <C> <C>
J. Mack Robinson (2) Class A -0- -0- -0- 10,000 -0- 5,000
Class B 11,250 61,875 -0- 115,000 -0- -0-

Robert S. Prather, Jr. (2) Class A -0- -0- -0- 9,337 -0- 4,669
Class B 11,250 61,875 -0- 116,000 -0- -0-

Robert A. Beizer Class B -0- -0- 22,500 21,000 69,845 12,469
James C. Ryan Class B -0- -0- -0- 11,250 -0- -0-

Thomas J. Stultz Class B -0- -0- -0- 22,500 -0- -0-

Wayne M. Martin (3) Class A 6,750 68,531 -0- -0- -0- -0-
Class B -0- -0- -0- 11,250 -0- -0-

Joseph A. Carriere (3) Class A 5,625 65,547 -0- -0- -0- -0-

</TABLE>

(1) Value is based on the closing price of the Company's Class A and Class B
Common Stock of $18.31 and $13.69, respectively at December 31, 1998,
less the exercise price.

(2) On December 12, 1996, the Company granted Messrs. Robinson and Prather
an option to purchase 11,250 shares each of the Company's Class B Common
Stock, at an exercise price of $10.58 per share, pursuant to the
Company's Non-employee Director Stock Option Plan. The options were
exercised in 1998.

(3) On March 30, 1995, the Company granted Messrs. Martin and Carierre an
option to purchase 6,750 and 5,625 shares of the Company's Class A
Common Stock, respectively, at an exercise price of $8.89 per share,
pursuant to the Company's Incentive Plan. The options were exercised in
1998.

SUPPLEMENTAL PENSION PLAN

The Company has entered into agreements with certain key employees to
provide these employees with supplemental retirement benefits. The benefits will
be disbursed after retirement in contractually predetermined payments of equal
monthly amounts over the employee's life, or the life of a surviving eligible
spouse, for a maximum of 15 years. The Company maintains life insurance coverage
on these individuals in adequate amounts to fund the agreements.

RETIREMENT PLAN

The Company sponsors a defined benefit pension plan, intended to be tax
qualified, for certain of its employees and the employees of any of its
subsidiaries which have been designated as participating


82
companies under the plan. A participating employee who retires on or after
attaining age 65 and who has completed five years of service upon retirement may
be eligible to receive during his lifetime, in the form of monthly payments, an
annual pension equal to (i) 22% of the employee's average earnings for the
highest five consecutive years during the employee's final 10 years of
employment multiplied by a factor, the numerator of which is the employee's
years of service credited under the plan before 1994 and the denominator of
which is the greater of 25 or the years of service credited under the plan, plus
(ii) .9% of the employee's monthly average earnings for the highest five
consecutive years in the employee's final 10 years of employment added to .6% of
monthly average earnings in excess of Social Security covered compensation, and
multiplied by the employee's years of service credited under the plan after
1993, with a maximum of 25 years minus years of service credited under (i)
above. For participants as of December 31, 1993, there is a minimum benefit
equal to the projected benefit under (i) at that time. For purposes of
illustration, pensions estimated to be payable upon retirement of participating
employees in specified salary classifications are shown in the following table:

<TABLE>
<CAPTION>
PENSION PLAN TABLE

YEARS OF SERVICE
-------------------------------------------------------------------------
REMUNERATION (1) 10 15 20 25 30 35
- ---------------------- ------------------------ ----------- ----------- ------------------------
<S> <C> <C> <C> <C> <C> <C>
$ 15,000 $ 1,335 $ 1,995 $ 2,655 $ 3,315 $ 3,300 $ 3,300
25,000 2,225 3,325 4,425 5,525 5,500 5,500
50,000 5,016 7,216 9,416 11,616 11,000 11,000
75,000 7,991 11,291 14,591 17,891 16,500 16,500
100,000 10,966 15,366 19,766 24,166 22,000 22,000
150,000 16,916 23,516 30,116 36,716 33,000 33,000
200,000 19,416 28,216 37,016 45,816 36,667 37,714
250,000 and above 20,262 29,908 39,554 49,199 40,191 41,339
</TABLE>

(1) Five-year average annual compensation.

Employees may become participants in the plan, provided that they have
attained age 21 and have completed one year of service. Average earnings are
based upon the salary paid to a participating employee by a participating
company. Pension compensation for a particular year as used for the calculation
of retirement benefits includes salaries, overtime pay, commissions and
incentive payments received during the year and the employee's contribution to
the Capital Accumulation Plan (as defined herein). Pension compensation for 1998
differs from compensation reported in the Summary Compensation Table in that
pension compensation includes any annual incentive awards received in 1998 for
services in 1997 rather than the incentive awards paid in 1999 for services in
1998. The maximum annual compensation considered for pension benefits under the
plan in 1998 was $160,000.

As of December 31, 1998, the named executive officers of the Company have
the following years of credited service:

NAME YEARS OF CREDITED SERVICE
- -------------------- ---------------------------
Thomas J. Stultz 2
Robert A. Beizer 2
Wayne M. Martin 4
Joseph A. Carriere 4

83
CAPITAL ACCUMULATION PLAN

Effective October 1, 1994, the Company adopted the Gray Communications
Systems, Inc. Capital Accumulation Plan (the "Capital Accumulation Plan") for
the purpose of providing additional retirement benefits for substantially all
employees. The Capital Accumulation Plan is intended to meet the requirements of
Section 401(k) of the Internal Revenue Code of 1986, as amended.

Contributions to the Capital Accumulation Plan are made by the employees of
the Company. The Company matches a percentage of each employee's contribution
which does not exceed 6% of the employee's gross pay. The percentage match is
declared by the Board of Directors before the beginning of each Capital
Accumulation Plan Year and was made with a contribution of the Class A Common
Stock through the year ended December 31, 1996 and thereafter has been and will
be made with Class B Common Stock. The percentage match declared for the year
ended December 31, 1998 was 50%. The Company matching contributions vest based
upon an employee's number of years of service, over a period not to exceed five
years.

COMPENSATION OF DIRECTORS

The standard arrangement for directors' fees is set forth in the table
below.

DESCRIPTION AMOUNT
- -----------------------------------------------------------------------------
Chairman of the Board annual retainer fee $18,000
Director's annual retainer fee 12,000
Director's fee per Board of Directors' meeting 1,000
Chairman of the Board fee per Board of Directors' meeting 1,200
Committee Chairman fee per committee meeting 1,200
Committee member fee per Committee meeting 1,000

Directors are paid 40% of the above fee arrangement for participation by
telephone in any meeting of the Board of Directors or any committee thereof.

EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT

Robert A. Beizer and the Company entered into an employment agreement dated
February 12, 1996, for a two-year term which automatically extends for three
successive one-year periods, subject to certain termination provisions. The
agreement provides that Mr. Beizer shall be employed as Vice President for Law
and Development of the Company with an initial annual base salary of $200,000
and a grant of options to purchase 22,500 shares of Class A Common Stock with an
exercise price of $12.917 per share under the Incentive Plan at the inception of
his employment. In December 1996, the Board of Directors approved an amendment
to Mr. Beizer's contract which replaced this option with the grant of an option
to purchase 22,500 shares of Class B Common Stock with an exercise price of
$10.583 per share. The amended Agreement provides that Mr. Beizer's base salary
shall be increased yearly based upon a cost of living index and he will receive
non-qualified options to purchase 10,500 shares of Class B Common Stock annually
during the term of the agreement at an exercise price per share equal to the
fair market value of the Class B Common Stock on the date of the grant.
Accordingly, on February 12, 1997, 1998, and 1999 , he was granted options to
purchase an additional 10,500 shares of Class B Common Stock at $12.50, $16.08
and $14.1875 per share, respectively. All options granted are exercisable over a
three-year period beginning upon the second anniversary of the grant date. If
there is a "change of control" of the Company, Mr. Beizer will be paid a lump
sum amount equal to his then current base salary for the remaining term of the
agreement and will be granted any remaining stock options to which he would have
been entitled. For purposes of the agreement, "change of control" is defined as
any change in the control of the Company that would be required to be reported
in response to Item 6(e) of Schedule 14A


84
promulgated under the Securities Exchange Act of 1934. Mr. Beizer has agreed
that during the term of his agreement and for two years thereafter, he will be
subject to certain non-competition provisions.

The Management Personnel Committee recommended, and Mr. Beizer agreed, to
amend his employment contract to provide for options for Class B Common Stock
rather than Class A Common Stock since it had converted the Company's matching
contribution under the Capital Accumulation Plan and the non-employee director
options to Class B Common Stock. In an effort to make all future options
consistent, the Management Personnel Committee has recommended that all future
officer and employee executive stock options entitle the holders thereof to
purchase Class B Common Stock

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Richard L. Boger, William E. Mayher, III, Robert S. Prather, Jr., Hugh
Norton and J. Mack Robinson are the members of the Management Personnel
Committee which serves as the Compensation Committee of the Company. Messrs.
Robinson and Prather are President and Chief Executive Officer and Executive
Vice President of the Company, respectively.

J. Mack Robinson, President of the Company serves on the Compensation
Committee of Bull Run Corporation ("Bull Run"). Mr. Robinson and Robert S.
Prather, Jr., President of Bull Run and Executive Vice President of the Company
serve on the Compensation Committee of the Company.

Gray Kentucky Television, Inc., a subsidiary of the Company ("Gray
Kentucky"), is a party to a rights sharing agreement with Host Communications,
Inc. ("Host") and certain other parties not affiliated with the Company,
pursuant to which the parties agreed to exploit Host's rights to broadcast and
market certain University of Kentucky football and basketball games and related
activities. Pursuant to such agreement, Gray Kentucky is licensed to broadcast
certain University of Kentucky football and basketball games and related
activities. Under this agreement, Gray Kentucky also provides Host with
production and certain marketing services and Host provides accounting and
various marketing services. During the year ended December 31, 1998, the Company
received approximately $100,000 from this joint venture. See Item 13 "Certain
Relationships and Related Transactions" for a description of certain
relationships between Messrs. Prather and Robinson and the Company, Bull Run,
Host and CSP (as defined below).

Bull Run currently owns 51.5% of the outstanding common stock of Capital
Sports Properties, Inc. ("CSP"). CSP's assets consist of all of the outstanding
preferred stock of Host and 49.0% of Host's outstanding common stock. Bull Run's
direct common equity ownership in Host, plus Bull Run's indirect common equity
ownership in Host through its investment in CSP, was 32.6% as of December 31,
1998. Robert S. Prather, Jr., Executive Vice President and a member of the
Company's Board of Directors, is a member of the Board of Directors of both CSP,
Bull Run and Host.

The Company's Board of Directors approved payments to Bull Run of a finders
fee of approximately $1,980,000 in connection with the acquisition of all of the
outstanding capital stock of Busse Broadcasting Corporation ("Busse"). The
purchase price was $112,000,000 plus Busse's cash balance as of June 30, 1998.
The purchase price includes the assumption of Busse's indebtedness, including
its 11 5/8% Senior Secured Notes dues 2000. Immediately prior to the Company's
acquisition of Busse, Cosmos Broadcasting Corporation ("Cosmos") acquired the
assets of WEAU-TV ("WEAU") from Busse in exchange for the assets of WALB-TV,
Inc. ("WALB"), the Company's NBC affiliate in Albany, Georgia. In exchange for
the assets of WALB, the Company received the assets of WEAU, which were valued
at $66,000,000 and approximately $12,000,000 in cash for a total value of
$78,000,000. The finders fee was allocated, at $1,200,000 for the Busse
transaction and $780,000 for the WALB transaction.

85
ISSUANCE OF PREFERRED STOCK AND WARRANTS

The Company paid cash dividends on the Series A Preferred Stock and Series
B Preferred Stock of $800,000 and $63,750, respectively to Bull Run in 1998.
Bull Run is the only owner of the Series A Preferred Stock of the Company and
owns 50% of the outstanding Series B Preferred Stock of the Company. Mr.
Robinson and certain affiliates own the remaining 50% of the Series B Preferred
Stock of the Company. In addition, the Company issued 25.4692 shares of Series B
Preferred Stock to Bull Run and 25.4692 shares of Series B Preferred Stock pro
rata to Mr. Robinson and certain affiliates as dividends on the Series B
Preferred Stock in 1998. Each share of Series B Preferred Stock is valued at
$10,000 per share. Of the total amount of 1,110.9384 Series B Preferred Shares
outstanding during 1998, the Company redeemed 760.9384 shares pro rata at a
total redemption price of $7,609,384. The Company executed an Option Agreement
with Bull Run in March 1996, whereby the Company has the option to purchase Bull
Run's investment in the common stock of Sarkes Tarzian, Inc. Upon exercise of
the option, the Company will pay Bull Run an amount equal to Bull Run's purchase
price for the Tarzian investment plus related costs. In connection with the
Option Agreement, the Company granted to Bull Run warrants to purchase up to
100,000 shares of the Company's Class B Common Stock at $13.625 per share. The
warrants will vest immediately upon the Company's exercise of its option to
purchase the Tarzian investment. The option currently expires May 31, 1999 but
may be extended month to month by the Company upon payment of an established fee
through December 31, 2001.


86
ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The following table sets forth certain information regarding the ownership
of Class A Common Stock and Class B Common Stock as of March 11, 1999 by (i) any
person who is known to the Company to be the beneficial owner of more than five
percent of the Class A Common Stock or the Class B Common Stock, (ii) all
directors, (iii) all executive officers named in the Summary Compensation Table
herein and (iv) all directors and executive officers as a group.

<TABLE>
<CAPTION>

CLASS A CLASS B
COMMON STOCK COMMON STOCK COMBINED
BENEFICIALLY OWNED BENEFICIALLY OWNED VOTING PERCENT
--------------------- --------------------- OF COMMON
NAME SHARES PERCENT SHARES PERCENT STOCK
- --------------------------------------- ----------- -------- ----------- -------- ---------------
<S> <C> <C> <C> <C> <C>
Robert A. Beizer (1) -0- 0.0% 33,509 * *
Richard L. Boger (1) 11,651 * 13,744 * *
Joseph A. Carriere 6,075 * -0- 0.0% *
Hilton H. Howell, Jr. (1), (2), (3), (4) 3,523,782 45.4% 24,750 * 42.6%
Wayne M. Martin 362 * 517 * *
William E. Mayher, III (1) 13,500 * 18,750 * *
Zell Miller (1) -0- 0.0% 7,500 * *
Howell W. Newton (1) 2,625 * 9,500 * *
Hugh Norton (1) 13,500 * 18,750 * *
Robert S. Prather, Jr. (2), (5) 3,140,073 40.6% 24,200 * 38.1%
Harriett J. Robinson (1), (2), (4), (6) 4,472,082 55.8% 103,900 2.0% 52.5%
J. Mack Robinson (1), (2), (4), (7) 4,472,082 55.8% 103,900 2.0% 52.5%
James C. Ryan -0- 0.0% 2,019 * *
Thomas J. Stultz 2,250 * 1,474 * *
Bull Run Corporation (8) 2,921,397 37.8% 11,750 * 35.4%
The Capital Group Companies,
Inc. (9) -0- 0.0% 401,600 7.8% *
Mario J. Gabelli (10) -0- 0.0% 1,183,200 23.1% 1.6%
Mellon Bank Corporation (11) -0- 0.0% 450,000 8.8% *
George H. Nader (12) 359,998 5.3% -0- 0.0% 4.9%
Shapiro Capital Management
Company, Inc. (13) 27,598 * 1,562,993 30.5% 2.5%
Standish Ayer and Wood, Inc. (14) -0- 0.0% 474,100 9.2% *
All directors and executive
officers as a group 4,836,756 60.7% 241,722 4.6% 57.3%
</TABLE>

* Less than 1%.

(1) Includes options to purchase Class B Common Stock as follows: each of
Messrs. Boger, Howell, Mayher, Newton, Norton, Miller and Mrs. Robinson
- 7,500 shares of Class B Common Stock; Mr. Beizer - 33,000 shares of
Class B Common Stock.

(2) Includes 2,017,647 shares of Class A Common Stock and 11,750 shares of
Class B Common Stock owned by Bull Run Corporation and warrants to
purchase 903,750 shares of Class A Common Stock by Bull Run Corporation
as described in footnote (8) below, because Messrs. Howell, Prather and
Robinson are directors and officers of Bull Run Corporation and Messrs.
Prather and Robinson are principal shareholders of Bull Run Corporation
and Mrs. Robinson is the spouse of Mr. Robinson and, as such, may be
deemed to have the right to vote or dispose of such shares. Each of
Messrs. Howell, Prather, Robinson and Mrs. Robinson disclaims beneficial
ownership of the shares owned by Bull Run Corporation.

87
(3)     Includes 58,575 shares of Class A Common Stock owned by Mr. Howell's
wife, over which he disclaims beneficial ownership. Excludes 97,500
Class A shares held in trust for Mr. Howell's wife.

(4) Includes as to Messrs. Robinson and Howell and Mrs. Robinson, an
aggregate of 480,060 shares of Class A Common Stock and 6,000 shares of
Class B Common Stock owned by certain companies of which Mr. Howell is
an officer and a director. Mr. Robinson is also an officer, director and
a principal or sole shareholder and Mrs. Robinson is also a director of
these companies. Also includes warrants to purchase 28,500 shares of
Class A Common Stock by one of the above described companies.

(5) Includes 225 shares of Class A Common Stock owned by Mr. Prather's wife,
over which he disclaims beneficial ownership.

(6) Includes an aggregate of 366,875 shares of Class A Common Stock and
66,250 shares of Class B Common Stock owned by Mrs. Robinson's husband
directly. Also includes warrants to purchase 85,500 shares of Class A
Common Stock held by Mrs. Robinson and warrants to purchase 57,000
shares of Class A Common Stock held by Mrs. Robinson's husband. Includes
243,750 shares of Class A Common Stock and 10,000 shares of Class B
Common Stock held as trustee for their daughters. Includes warrants to
purchase 114,000 shares of Class A Common Stock held as trustee for
their daughters. Does not include warrants held by Mrs. Robinson's
husband and certain of his affiliates to purchase shares of Class A
Common Stock which are not vested and therefore are not exercisable
within 60 days. Does not include 1,000 shares of Series A Preferred
Stock owned by Bull Run Corporation, none of which is voting or
convertible. Also does not include 350 shares of Series B Preferred
stock none of which is voting or convertible owned by Mr. Robinson and
certain of his affiliates. See "Issuance of Preferred Stock and
Warrants." Mrs. Robinson's address is 3500 Tuxedo Road, NW, Atlanta,
Georgia 30305.

(7) Includes an aggregate of 418,750 shares of Class A Common Stock and
12,400 shares of Class B Common Stock owned by Mr. Robinson's wife
directly and as trustee for their daughters, over which he disclaims
beneficial ownership. Also includes warrants to purchase 57,000 shares
of Class A Common Stock held by Mr. Robinson and warrants to purchase
85,500 shares of Class A Common Stock held by Mr. Robinson's wife.
Includes warrants to purchase 114,000 shares of Class A Common Stock
owned held by Mr. Robinson's wife as trustee for their daughters.
Does not include warrants held by Mr. Robinson and certain of his
affiliates to purchase shares of Class A Common Stock which have not
vested and therefore are not exercisable within 60 days. Does not
include 1,000 shares of Series A Preferred Stock owned by Bull Run
Corporation, none of which is voting or convertible. Also does not
include 350 shares of Series B Preferred stock none of which is voting
or convertible owned by Mr. Robinson and certain of his affiliates. See
"Issuance of Preferred Stock and Warrants." Mr. Robinson's address is
4370 Peachtree Road NE, Atlanta, Georgia 30319.

(8) Owned by Bull Run Corporation through its wholly-owned subsidiary,
DataSouth Computer Corporation. Includes warrants to purchase 903,750
shares of Class A Common Stock which are exercisable within 60 days.
Does not include 1,000 shares of Series A Preferred Stock and 175 shares
of Series B Preferred Stock none of which is voting or convertible. Does
not include warrants to purchase shares of Class A Common Stock which
are not vested and therefore are not exercisable within 60 days. See
"Issuance of Preferred Stock and Warrants." The address of Bull Run
Corporation is 4370 Peachtree Road NE, Atlanta, Georgia 30319.


88
(9)     This information was furnished to the Company on a Schedule 13G filed by
The Capital Group Companies, Inc. and Capital Guardian Trust Company.
Capital Guardian Trust Company, a wholly owned subsidiary of The Capital
Group Companies, Inc., is the beneficial owner of these shares as a
result of its serving as the investment manager of various institutional
accounts, but has authority to vote only 167,750 Class B shares. The
address of The Capital Group Companies, Inc. and Capital Guardian Trust
Company is 333 South Hope Street, Los Angeles, California 90071.

(10) This information was furnished to the Company on a Schedule 13D filed by
Gabelli Funds, Inc. and also by Mario J. Gabelli and various entities
which he directly or indirectly controls or for which he acts as chief
investment officer. The Schedule 13D reports the beneficial ownership of
Class B Common Stock as follows: Gabelli Funds, Inc.-522,000 shares;
GAMCO Investors, Inc.-634,950 shares; and Gabelli International
Limited-26,250 shares. Mr. Gabelli is deemed to have beneficial
ownership of all of the securities listed. Gabelli Funds, Inc. is deemed
to have beneficial ownership of all of the shares. GAMCO Investors, Inc.
only has the authority to vote 604,200 of the shares beneficially held
by it. The address of Mr. Gabelli and Gabelli Funds, Inc. is One
Corporate Center, Rye, New York 10580.

(11) This information was furnished to the Company on a Schedule 13G filed by
Mellon Bank Corporation. The Dreyfus Corporation, a subsidiary of Mellon
Bank Corporation, is the beneficial owner of these shares of Class B
Common Stock as the result of its serving as an investment adviser. The
address of Mellon Bank Corporation is One Mellon Bank Center,
Pittsburgh, Pennsylvania 15258.

(12) Mr. Nader's address is P.O. Box 271, 1011 Fifth Avenue, West Point,
Georgia 31833.

(13) This information was furnished to the Company by a representative of
Shapiro Capital Management Company, Inc., an investment adviser, and
also by Samuel R. Shapiro, President, Director and majority shareholder
of Shapiro Capital Management Company, Inc. The address of Shapiro
Capital Management Company, Inc. is 3060 Peachtree Road NW, Atlanta,
Georgia 30306.

(14) This information was furnished to the Company on a Schedule 13G filed by
Standish, Ayer & Wood, Inc., One Financial Center, Boston, Massachusetts
02111-2662.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

J. Mack Robinson, President, Chief Executive Officer and a director of the
Company, is Chairman of the Board of Bull Run Corporation ("Bull Run") and the
beneficial owner of approximately 29.6% of the outstanding shares of common
stock, par value $.01 per share ("Bull Run Common Stock"), of Bull Run
Corporation (including certain shares as to which such beneficial ownership is
disclaimed by Mr. Robinson). Robert S. Prather, Jr., Executive Vice
President-Acquisitions and a director of the Company, is President, Chief
Executive Officer and a director of Bull Run Corporation and the beneficial
owner of approximately 13.3% of the outstanding shares of Bull Run Common Stock
(including certain shares as to which such beneficial ownership is disclaimed by
Mr. Prather). Bull Run is the owner of 17.0% of the total outstanding common
stocks of the Company. Mr. Prather is also a member of the Board of Directors of
CSP and Host. Hilton H. Howell, Jr., a director of the Company, is Vice
President, Secretary and a director of Bull Run. See "Compensation Committee
Interlocks and Insider Participation" for a description of certain business
relationships between the Company and Messrs. Prather and Robinson, Host, CSP
and Bull Run as set forth in Item 11 hereof.

89
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.

(A) (1) AND (2) LIST OF FINANCIAL STATEMENTS AND FINANCIAL
STATEMENT SCHEDULES.

(1) FINANCIAL STATEMENTS.

The following consolidated financial statements of Gray Communications
Systems, Inc. are included in item 8:

Report of Independent Auditors

Consolidated Balance Sheets at December 31, 1998 and 1997

Consolidated Statements of Operations for the years ended December 31,
1998, 1997 and 1996

Consolidated Statements of Stockholders' Equity for the years ended
December 31, 1998, 1997 and 1996

Consolidated Statements of Cash Flows for the years ended December 31,
1998, 1997 and 1996

Notes to Consolidated Financial Statements

(2) FINANCIAL STATEMENT SCHEDULES.

The following financial statement schedule of Gray Communications Systems,
Inc. and subsidiaries is included in Item 14(d):

Schedule II - Valuation and qualifying accounts.

All other schedules for which provision is made in the applicable
accounting regulation of the Securities and Exchange Commission are not
required under the related instructions or are inapplicable and therefore
have been omitted.

(B) REPORTS ON FORM 8-K.

A report on Form 8-K was filed on August 14, 1998, reporting the exchange
of the assets of WALB-TV for the assets of WEAU-TV. This report on Form 8-K also
reported the acquisition of all of the outstanding common and preferred stock of
Busse Broadcasting Corporation. A current report on Form 8K/A was filed on
October 14, 1998 as an amendment to the current report on Form 8-K that was
filed on August 14, 1998.

(C) EXHIBITS.

<TABLE>
<CAPTION>
EXHIBIT NO. DESCRIPTION PAGE
- ------------ ----------- ------

<S> <C> <C>
3.1 Restated Articles of Incorporation of Gray Communications
Systems, Inc., (incorporated by reference to Exhibit 3.1 to the
Company's Form 10-K for the fiscal year ended December 31, 1996)

90
EXHIBIT
NO. DESCRIPTION PAGE
- ------------ ----------- ------

3.2 By-Laws of Gray Communications Systems, Inc. as amended
(incorporated by reference to Exhibit 3.2 to the Company's Form
10-K for the year ended December 31, 1996)

3.3 Amendment of the Bylaws of Gray Communications Systems, Inc., 97
January 6, 1999

4.1 Indenture for the Company's 10 5/8% Senior Subordinated Notes due
2006 (incorporated by reference to Exhibit 4.1 to the Company's
registration statement on Form S-1 (Registration No. 333-4338)
(Exhibit 4.1 to the "Note S-1")

4.2 Amended and Restated Loan Agreement by and among Gray
Communications Systems, Inc. as Borrower, NationsBank, NA as
Syndication Agent and Administrative Agent, Key Corporate Capital
Inc., as Documentation Agent and The Financial Institutions
Listed Herein as of July 31, 1998 with NationsBanc Montgomery
Securities LLC, as Lead Arranger. ( incorporated by reference to
Exhibit 10.5 to the Company's Form 10-Q for the quarter ended
June 30, 1998)

4.3 Amended and Restated Borrower Security Agreement dated July 31, 98
1998 by and between Gray Communications Systems, Inc. and
NationsBank N.A. as Administrative Agent

4.4 Subsidiary Security Agreement dated September 30, 1996 between
Gray Communications Systems, Inc., its subsidiaries and KeyBank
National Association (incorporated by reference to Exhibit 4(iii)
to the Company's Form 8-K, filed October 15, 1996)

4.5 Amended and Restated Borrower Pledge Agreement dated July 31, 1998 117
between Gray Communications Systems, Inc. and NationsBank N.A.
as Administrative Agent

4.6 Subsidiary Pledge Agreement dated September 30, 1996 by and among
WRDW-TV, Inc., WJHG-TV, Inc., Gray Kentucky Television, Inc. and
KeyBank National Association (incorporated by reference to
Exhibit 4(v) to the Company's Form 8-K, filed October 15, 1996)

4.7 Subsidiary Guarantee dated September 30, 1996 between Gray
Communications Systems, Inc., its subsidiaries and KeyBank
National Association (incorporated by reference to Exhibit 4(vi)
to the Company's Form 8-K, filed October 15, 1996)

4.8 First Amendment to Amended and Restated Loan Agreement dated as of 141
the 13th day of November, 1998, by and among Gray Communications
Systems, Inc., as Borrower, the Banks (as defined in the loan
agreement) and NationsBank, N.A., as administrative agent (the
"Administrative Agent') on behalf of the Banks

4.9 Second Amendment to Amended and Restated Loan Agreement dated as of 156
the 3rd day of March, 1999, by and among Gray Communications
Systems, Inc., as Borrower, the Banks (as defined in the loan
agreement) and NationsBank, N.A., as administrative agent on
behalf of the Banks

91
EXHIBIT
NO. DESCRIPTION PAGE
- ------------ ----------- ------

4.10 Consent Agreement entered into as of the 26th day of February, 1999 167
by and among Gray Communications Systems, Inc., as Borrower, the
Banks (as defined in the Loan Agreement) and NationsBank N.A. as
administrative agent on behalf of the Banks

10.1 Supplemental pension plan (incorporated by reference to Exhibit
10(a) to the Company's Form 10 filed October 7, 1991, as amended
January 29, 1992 and March 2, 1992)

10.2 Long-Term Incentive Plan (incorporated by reference to Exhibit
10(e) to the Company's Form 10-K for the fiscal year ended June
30, 1993)

10.3 Warrant, dated January 4, 1996, to purchase 487,500 shares of
Class A Common Stock (incorporated by reference to the Note S-1)

10.4 Employment Agreement, dated February 12, 1996 between the Company
and Robert A. Beizer (incorporated by reference to the Note S-1)

10.5 Form of Preferred Stock Exchange and Purchase Agreement between
the Company and Bull Run Corporation (incorporated by reference
to the Note S-1)

10.6 Form of Warrant to purchase 500,000 shares of Class A Common
Stock (incorporated by reference to the Note S-1)

10.7 Form of amendment to employment agreement between the Company and
Robert A. Beizer, dated December 12, 1996 ( incorporated by
reference to Exhibit 10.19 to the Company's Form 10-K for the
year ended December 31, 1996)

10.8 Amendment to the Company's Long-Term Incentive Plan
(incorporated by reference to Exhibit 10.19 to the Company's Form
10-K for the year ended December 31, 1996)

10.9 Asset Purchase Agreement by and among the Company and Raycom-U.S., Inc.
and WITN-TV, Inc. (incorporated by reference to Item 10 of the current
report filed on Form 8-K (Registration No. 001-13796) on August 14, 1997)

10.10 Stock Purchase Agreement by and Among Busse Broadcasting
Corporation, South Street Corporate Recovery Fund I, L.P.,
Greycliff Leveraged Fund 1993, L.P., South Street Leveraged
Corporate Recovery Fund, L.P. and Gray Communications Systems,
Inc., as dated February 13, 1998 ( incorporated by reference to
Exhibit 10.15 to the Company's Form 10-K for the year ended
December 31, 1997)


92
EXHIBIT
NO. DESCRIPTION PAGE
- ------------ ----------- ------

10.11 Amended and Restated Stock Purchase Agreement by and among Busse
Broadcasting Corporation, South Street Corporate Recovery Fund I,
L.P., Greycliff Leveraged Fund 1993, L.P., South Street Leveraged
Corporate Recovery Fund, L.P., South Street Corporate Recovery
Fund I (International), L.P. and Gray Communications Systems,
Inc. dated as of June 22, 1998 (incorporated by reference to
Exhibit 10.1 to the Company's Form 10-Q for the quarter ended
June 30, 1998)

10.12 Asset Purchase Agreement by and among Busse Broadcasting
Corporation, WEAU License, Inc. and Cosmos Broadcasting
Corporation dated as of June 22, 1998 (incorporated by reference
to Exhibit 10.2 to the Company's Form 10-Q for the quarter ended
June 30, 1998)

10.13 Exchange Agreement by and among Gray Communications Systems,
Inc., WALB-TV, Inc., WALB Licensee Corporation, Cosmos
Broadcasting Corporation, Busse Broadcasting Corporation, and
WEAU License, Inc. dated as of June 22, 1998 (incorporated by
reference to Exhibit 10.3 to the Company's Form 10-Q for the
quarter ended June 30, 1998)

10.14 Escrow Agreement by and among WALB-TV, Inc. WALB Licensee
Corporation, Cosmos Broadcasting Corporation and NationsBank, N.
A. dated as of June 22, 1998 (incorporated by reference to
Exhibit 10.4 to the Company's Form 10-Q for the quarter ended
June 30, 1998)

10.15 Asset Purchase Agreement by and among WALB-TV, Inc., WALB-TV
Licensee Corp. and Cosmos Broadcasting Corporation dated as of
June 22, 1998 (incorporated by reference to Exhibit 10.6 to the
Company's Form 10-Q for the quarter ended June 30, 1998)

10.16 Asset Purchase Agreement by and among Gray Communications Systems, 179
Inc., Gray Communications of Indiana, Inc., News Printing
Company, Inc., Jane Gemmer and John Gemmer dated as of February
28, 1999

21 List of Subsidiaries 229

23 Consent of Ernst & Young L.L.P. for the financial statements of Gray 230
Communications Systems, Inc.

27 Financial Data Schedule for Gray Communications Systems, Inc. 231
- ------------------------------------------------------------------------------------------------
</TABLE>


(D) FINANCIAL STATEMENT SCHEDULES - The response to this section is submitted as
a part of (a)(1) and (2).


93
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

<TABLE>
<CAPTION>
<S> <C>
GRAY COMMUNICATIONS SYSTEMS, INC.

Date: March 19, 1999 By: /s/ J. MACK ROBINSON
------------------------------------------
J. Mack Robinson,
PRESIDENT AND CHIEF EXECUTIVE OFFICER

Date: March 19, 1999 By: /s/ JAMES C. RYAN
------------------------------------------
James C. Ryan,
VICE PRESIDENT-FINANCE &
CHIEF FINANCIAL OFFICER

Date: March 19, 1999 By: /s/ JACKSON S. COWART, IV
------------------------------------------
Jackson S. Cowart, IV,
CHIEF ACCOUNTING OFFICER

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

Date: March 19, 1999 By: /s/ WILLIAM E. MAYHER, III
------------------------------------------
William E. Mayher, III,
CHAIRMAN OF THE BOARD

Date: March 19, 1999 By: /s/ J. MACK ROBINSON
------------------------------------------
J. Mack Robinson,
PRESIDENT AND CHIEF EXECUTIVE
OFFICER AND DIRECTOR

Date: March 19, 1999 By: /s/ RICHARD L. BOGER
------------------------------------------
Richard L. Boger, DIRECTOR

Date: March 19, 1999 By: /s/ HILTON H. HOWELL, JR.
------------------------------------------
Hilton H. Howell, Jr., DIRECTOR

Date: March 19, 1999 By: /s/ HOWELL W. NEWTON
------------------------------------------
Howell W. Newton, DIRECTOR

Date: March 19, 1999 By: /s/ HUGH NORTON
------------------------------------------
Hugh Norton, DIRECTOR

Date: March 19, 1999 By: /s/ ROBERT S. PRATHER, JR.
------------------------------------------
Robert S. Prather, Jr., DIRECTOR

Date: March 19, 1999 By: /s/ HARRIETT J. ROBINSON
------------------------------------------
Harriett J. Robinson, DIRECTOR

Date: March 19, 1999 By: /s/ ZELL MILLER
------------------------------------------
Zell Miller, DIRECTOR

</TABLE>

94
REPORT OF INDEPENDENT AUDITORS

We have audited the consolidated financial statements of Gray
Communications Systems, Inc. as of December 31, 1998 and 1997, and for each of
the three years in the period ended December 31, 1998, and have issued our
report thereon dated January 26, 1999. Our audits also included the financial
statement schedule listed in Item 14(a). This schedule is the responsibility of
the Company's management. Our responsibility is to express an opinion based on
our audits.

In our opinion, the financial statement schedule referred to above, when
considered in relation to the basic financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.

Ernst & Young LLP

Atlanta, Georgia
January 26, 1999



95
GRAY COMMUNICATIONS SYSTEMS, INC.

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

<TABLE>
<CAPTION>

COL. A COL. B COL. C COL. D COL. E
- ------------------------------- ----------- ----------------------- ------------ ------------
ADDITIONS
-----------------------
BALANCE AT CHARGED CHARGED TO BALANCE AT
BEGINNING TO OTHER END OF
OF PERIOD COSTS AND ACCOUNTS DEDUCTIONS PERIOD
DESCRIPTION EXPENSES (1)
----------- ---------- ------------ -------------------------
<S> <C> <C> <C> <C> <C>
YEAR ENDED DECEMBER 31, 1998
Allowance for doubtful accounts $1,253,000 $831,000 $ 61,000(2) $933,000 $1,212,000

YEAR ENDED DECEMBER 31, 1997 $1,450,000 $188,000 $ 31,000(2) $416,000 $1,253,000
Allowance for doubtful accounts

YEAR ENDED DECEMBER 31, 1996 $ 450,000 $894,000 $583,000(2) $477,000 $1,450,000
Allowance for doubtful accounts
</TABLE>

- ---------------------

(1) Deductions are write-offs of amounts not considered collectible.

(2) Represents amounts recorded in connection with acquisitions.


96