Hasbro
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Hasbro is an American toy manufacturer based in Pawtucket, Rhode Island in the USA.
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SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

Form 10-K

Annual Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 1995 Commission file number 1-6682
----------------- ------

Hasbro, Inc.
--------------------
(Name of registrant)

Rhode Island 05-0155090
- - ------------------------ -------------------
(State of Incorporation) (I.R.S. Employer
Identification No.)

1027 Newport Avenue, Pawtucket, Rhode Island 02861
--------------------------------------------------
(Address of Principal Executive Offices)

(401) 431-8697
--------------

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange
Title of each class on which registered
------------------- ---------------------

Common Stock American Stock Exchange
Preference Share Purchase Rights American Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes[X] or No[ ].

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part II of this Form 10-K or any
amendment to this Form 10-K. [X]

The aggregate market value of the voting stock held by non-affiliates of the
registrant computed by reference to the price at which the stock was sold on
March 15, 1996 was $2,783,064,909.

The number of shares of Common Stock outstanding as of March 15, 1996 was
87,182,186.


DOCUMENTS INCORPORATED BY REFERENCE

Portions of registrant's definitive proxy statement for its 1996 Annual
Meeting of Shareholders are incorporated by reference into Part III of this
Report.

Selected information contained in registrant's Annual Report to
Shareholders for the fiscal year ended December 31, 1995, is included as
Exhibit 13, and incorporated by reference into Parts I and II of this
Report.


PART I

ITEM 1. BUSINESS
--------
(a) General Development of Business
-------------------------------
The Company designs, manufactures and markets a diverse line of toy
products and related items throughout the world. Included in its offerings
are games and puzzles, preschool, boys' action and girls' toys, dolls, plush
products and infant products, including infant apparel. The Company also
licenses various tradenames, characters and other property rights for use in
connection with the sale by others of noncompeting toys and non-toy
products.

Except as expressly indicated or unless the context otherwise requires, as
used herein, the "Company" means Hasbro, Inc., a Rhode Island corporation
organized on January 8, 1926, and its subsidiaries.

(b) Description of Business Products
--------------------------------
The Company's products are categorized for marketing purposes as follows:

(i) Hasbro Toy Group
----------------
The Hasbro Toy Group develops and markets infant, preschool, activity,
boys and girls products in the United States, primarily utilizing the
Playskool, Tonka and Kenner brands.

The infant and preschool items are principally marketed under the
Playskool brand and are specifically designed for preschool children,
toddlers and infants.

Playskool's line of infant and juvenile items consists of products for
very young children, including the 1-2-3 High Chair(TM), Musical Dream
Screen(TM), the Steady Steps(R) line of walkers, other infant accessories
such as bibs, training cups and feeding items, water-filled teething rings,
soft toys, rattles and infant apparel including the Scootees(R) line of soft
shoes for babies. New products in 1996 include several items incorporating
the classic Weebles(R) figures, the Lights 'n Surprise Laptop(TM) and
Musical Moonbeam(TM).



The preschool line includes such well known products as Lincoln Logs(R),
Tinkertoy(R), Mr. Potato Head(R), 1-2-3 Bike(TM) and the "Busy(R)" line of
toys; electronic items including Talking Barney(R); various role play
products including Lovin' Sounds Nursery(TM), Magic Smoking Grill(R) and the
Playskool(R) Playstore; sports toys such as 1-2-3 Baseball(TM), and
woodboard puzzles utilizing various characters licensed from The Walt Disney
Company and others. New items for 1996 include a Woodland Junction(TM) line
of wooden train sets, Magic Touch(TM) Talking Books and the Cook 'n Play(R)
Kitchen Center.

The Hasbro Toy Group also offers activity items for both girls and boys
including Fantastic Fingernails(TM) and the Fantastic Sticker Maker(TM) as
well as such classics as Play-Doh(R), Easy-Bake(R) Oven and the
Spirograph(R) design toy. New offerings for 1996 include Pro-Doh(TM), a
modeling compound which air-hardens to make mini-sculptures, Fantastic
Crystal Creations(TM) and a line of Wonder World(TM) products.

Its girls items include the Raggedy Ann(R) and Raggedy Andy(R) line of rag
dolls and the Littlest Pet Shop(R) figures and playsets along with the Baby
Sip 'n Slurp(TM) and Baby All Gone(R) dolls. Included in its new
introductions for 1996 are My Magic Genies dolls and playsets, Fluffy, My
Come Here Puppy(TM) and Baby Go Bye Bye(TM).

In boys' toys it offers a wide range of products, many of which are tied
to entertainment properties, including Batman(R) and Star Wars(R) action
figures and accessories. It also offers such classic properties as G.I.
Joe(R), The Transformers(R), the Tonka(R) line of trucks and vehicles, and
the Nerf(R) line of soft action play equipment. Additionally, it markets
several radio-controlled vehicles, including the 6.0 volt and 9.6 volt
Ricochet(TM), and the Super Soaker(TM) line of water products. New
introductions for 1996 include both Action Man(TM) and Superman(R) action
figures and accessories, the Starting Lineup(R) Timeless Legends(TM)
collectible figurines, depicting some of history's great track stars and
gymnasts, the XRC Airdevil(TM) radio-controlled vehicle and several new
Nerf(R) products.

(ii) Hasbro Games Group
------------------
The Hasbro Games Group consists of the Company's two United States game
units, Milton Bradley and Parker Brothers.

Milton Bradley develops and markets quality games and puzzles, including
board, strategy and word games, skill and action games and travel games. It
maintains a diversified line of more than 200 games and puzzles for children
and adults. Its staple items include Battleship(R), The Game of Life(R),
Scrabble(R), Chutes and Ladders(R), Candy Land(R), Trouble(R), Mousetrap(R),
Operation(R), Hungry Hungry Hippos(R), Connect Four(R), Twister(R) and Big
Ben(R) Puzzles. The Company also provides games and puzzles for the entire
family, including such games as Yahtzee(R), Parcheesi(R), Aggravation(R),
Jenga(R) and Scattergories(R) and Puzz 3-D(TM), a series of three
dimensional jigsaw puzzles. Games added to the Milton Bradley line for 1996
include Koo Koo Nauts(TM), Check+up Charlie(TM) and Disney's(R) Hunchback of
Notre Dame. Milton Bradley is also introducing several new fully dimensional
puzzles in its Puzz 3D(TM) series, including the Star Wars(R) Millennium
Falcon(TM) and The White House.



Parker Brothers develops and markets a full line of games for families,
children and adults. Its classic line of family board games includes
Monopoly(R), Clue(R), Sorry!(R), Risk(R), Boggle(R), Ouija(R) and Trivial
Pursuit(R), some of which have been in the Parker Brothers' line for more
than 50 years. The Company also markets traditional card games such as Mille
Bornes(R), Rook(R) and Rack-O(R) and games for adults such as Balderdash(R)
and Outburst(R). Its line of travel games includes travel editions of
Monopoly(R) Junior, Clue(R), Sorry!(R) and Boggle(R) Jr. During 1995, Parker
Brothers developed and marketed a CD-ROM version of Monopoly(R), which
allows interactive gameplay through the Internet. In 1996, this and other
new CD-ROM games will be the responsibility of a recently formed
organization, Hasbro Interactive, Inc. New to the Parker Brothers' line in
1996 are Goosebumps(TM) Shrieks and Spiders(TM), a game based on R.L.
Stine's books, Star Wars(TM) 3-D Board Game and Mystery Mansion(TM), an
electronic game.

(iii) International
-------------
The Company conducts its international operations through subsidiaries in
more than 25 countries which sell a representative range of the products
marketed in the United States together with some items which are sold only
internationally.

Throughout the world, the Company markets products sourced by a Hong Kong
subsidiary working primarily through unrelated manufacturers in various Far
East countries, and in the Americas it markets products supplied by the
Company's Mexican and U.S. manufacturing operations. Additionally,
subsidiaries in Europe market products primarily manufactured by the Company
in Ireland and Spain; those in Australia and New Zealand, products
manufactured by the Company in New Zealand and in Canada, certain products
which it assembles in Canada from components supplied by the Company's U.S.
and Mexican operations. The Company has small investments in joint ventures
in India and the Peoples Republic of China which manufacture and sell
products both to the Company and unaffiliated customers. The Company also
has Hong Kong units which market directly to retailers a line of high
quality, low priced toys, games and related products, primarily on a direct
import basis.

In addition, certain toy products are licensed to other toy companies to
manufacture and sell product in selected international markets where the
Company does not otherwise have a presence.

Working Capital Requirements
----------------------------
Production has been financed historically by means of short-term
borrowings which reach peak levels during September through November of each
year when receivables also generally reach peak levels. The revenue pattern
of the Company continues to shift with the second half of the year growing
in significance to its overall business and, within that half, the fourth
quarter becoming more prominent. The Company expects that this trend will
continue. The toy business is also characterized by customer order patterns
which vary from year to year largely because of differences each year in the
degree of consumer acceptance of a product line, product availability,
marketing strategies and inventory levels of retailers and differences in
overall economic conditions. As a result, comparisons of unshipped orders on
any date with those at the same date in a prior year are not necessarily
indicative of sales for that entire given year. Also, quick response
inventory management practices now being used results in fewer orders being
placed in advance of shipment and more orders, when placed, for immediate
delivery. The Company's unshipped orders at both March 3, 1996 and March 5,
1995 were approximately $170,000,000. Also, it is a general industry
practice that orders are subject to amendment or cancellation by customers
prior to shipment. The backlog at any date in a given year can be affected
by programs the Company may employ to induce its customers to place orders
and accept shipments early in the year. This method is a general industry
practice. The programs the Company is employing to promote sales in 1996 are
not substantially different from those employed in 1995.

As part of the traditional marketing strategies of the toy industry, many
sales made early in the year are not due for payment until the fourth
quarter or early in the first quarter of the subsequent year, thus making it
necessary for the Company to borrow significant amounts pending these
collections. During the year, the Company relies on internally generated
funds and short-term borrowing arrangements, including commercial paper, to
finance its working capital needs. Currently, the Company has available to
it unsecured lines of credit, which it believes are adequate, of
approximately $1,500,000,000 including a $440,000,000 revolving credit
agreement with a group of banks which is also used as a back-up to
commercial paper issued by the Company.

Research and Development
------------------------
The Company's business is based to a substantial extent on the continuing
development of new products and the redesigning of existing items for
continuing market acceptance. In 1995, 1994 and 1993, approximately
$148,057,000, $135,406,000 and $125,566,000, respectively, were incurred on
activities relating to the development, design and engineering of new
products and their packaging (including items brought to the Company by
independent designers) and to the improvement or modification of ongoing
products. Much of this work is performed by the Company's staff of
designers, artists, model makers and engineers.

In addition to its own staff, the Company deals with a number of
independent toy designers for whose designs and ideas the Company competes
with many other toy manufacturers. Rights to such designs and ideas, when
acquired by the Company, are usually exclusive under agreements requiring
the Company to pay the designer a royalty on the Company's net sales of the
item. These designer royalty agreements in some cases provide for advance
royalties and minimum guarantees.

The Company also produces a number of toys under trademarks and copyrights
utilizing the names or likenesses of familiar movie, television and comic
strip characters. Licensing fees are generally paid as a royalty on the
Company's net sales of the item. Licenses for the use of characters are
generally exclusive for specific products or product lines in specified
territories. In many instances, advance royalties and minimum guarantees are
required by character license agreements.



Marketing and Sales
-------------------
The Company's products are sold nationally and internationally to a broad
spectrum of customers including wholesalers, distributors, chain stores,
discount stores, mail order houses, catalog stores, department stores and
other retailers, large and small. The Company and its subsidiaries employ
their own sales forces which account for nearly all of the sales of their
products. Remaining sales are generated by independent distributors who sell
the Company's products principally in areas of the world where the Company
does not otherwise maintain a presence. The Company maintains showrooms in
New York and selected other major cities world-wide as well as at most of
its subsidiary locations. Although the Company has more than 2,000 customers
in the United States and Canada, most of which are wholesalers, distributors
or large chain stores, there has been significant consolidation at the
retail level over the last several years. In other countries, the Company
has in excess of 20,000 customers, many of which are individual retail
stores. During 1995, sales to the Company's two largest customers
represented 21% and 12% of consolidated net revenues.

The Company advertises its toy and game products extensively on
television. The Company generally advertises selected items in its product
groups in a manner designed to promote the sale of other specific items in
those product groups. Each year, the Company introduces its new products at
its New York City showrooms at the time of the American International Toy
Fair in February. It also introduces some of its products to major
customers during the last half of the prior year.

In 1995, the Company spent approximately $417,886,000 in advertising,
promotion and marketing programs compared to $397,094,000 in 1994 and
$383,918,000 in 1993.

Manufacturing and Importing
---------------------------
The Company manufactures its products in facilities within the United
States and various international countries (see "Properties"). Most of its
products are manufactured from basic raw materials such as plastic and
cardboard which are readily available. The Company's manufacturing process
includes injection molding, blow molding, metal stamping, printing, box
making, assembly and wood processing. The Company purchases certain
components and accessories used in its toys and some finished items from
United States manufacturers as well as from manufacturers in the Far East,
which is the largest manufacturing center of toys in the world, and other
countries. The implementation of the General Agreement on Tariffs and Trade
has reduced or eliminated customs duties on certain of these products
imported by the Company. The Company believes that the manufacturing
capacity of its facilities and the supply of components, accessories and
completed products which it purchases from unaffiliated manufacturers is
adequate to meet the foreseeable demand for the products which it markets.
The Company's reliance on external sources of manufacturing can be shifted,
over a period of time, to alternative sources of supply for products it
sells, should such changes be necessary. However, if the Company is
prevented from obtaining products from a substantial number of its current
Far East suppliers due to political, labor or other factors beyond its
control, the Company's operations would be disrupted while alternative
sources of product were


secured. The imposition of trade sanctions by the United States against a
class of products imported by the Company from China or the loss by the
People's Republic of China of "most favored nation" trading status as
granted by the United States, could significantly increase the cost of the
Company's products imported into the United States from China.

The Company makes its own tools and fixtures but purchases dies and molds
principally from independent United States and international sources.
Several of the Company's United States production departments operate on a
two-shift basis and its molding departments operate on a continuous basis
through most of the year.

Competition
-----------
The Company's business is highly competitive and it competes with several
large and many small United States and international manufacturers. The
Company is a worldwide leader in the design, manufacture and marketing of
toys, games and infant care products.

Employees
---------
The Company employs approximately 13,000 persons worldwide, approximately
6,500 of whom are located in the United States.

Trademarks, Copyrights and Patents
----------------------------------
The Company's products are protected, for the most part, by registered
trademarks, copyrights and patents to the extent that such protection is
available and meaningful. The loss of such rights concerning any particular
product would not have a material adverse effect on the Company's business,
although the loss of such protection for a number of significant items might
have such an effect.

Government Regulation
---------------------
The Company's toy products sold in the United States are subject to the
provisions of the Consumer Product Safety Act (the "CPSA"), The Federal
Hazardous Substances Act (the "FHSA") and the regulations promulgated
thereunder. The CPSA empowers the Consumer Product Safety Commission (the
"CPSC") to take action against hazards presented by consumer products,
including the formulation and implementation of regulations and uniform
safety standards. The CPSC has the authority to seek to declare a product "a
banned hazardous substance" under the CPSA and to ban it from commerce. The
CPSC can file an action to seize and condemn an "imminently hazardous
consumer product" under the CPSA and may also order equitable remedies such
as recall, replacement, repair or refund for the product. The FHSA provides
for the repurchase by the manufacturer of articles which are banned. Similar
laws exist in some states and cities and in Canada, Australia and Europe.
The Company maintains a laboratory which has testing and other procedures


intended to maintain compliance with the CPSA and FHSA. Notwithstanding the
foregoing, there can be no assurance that all of the Company's products are
or will be hazard free. While the Company neither has had any material
product recalls nor knows of any currently, should any such problem arise,
it could have an effect on the Company depending on the product and could
affect sales of other products.

The Children's Television Act of 1990 and the rules promulgated thereunder
by the Federal Communications Commission as well as the laws of certain
countries place certain limitations on television commercials during
children's programming.

(c) Financial Information About International and United States
-----------------------------------------------------------
Operations and Export Sales
---------------------------
The information required by this item is included in note 16 of Notes to
Consolidated Financial Statements in Exhibit 13 to this Report and is
incorporated herein by reference.


ITEM 2. PROPERTIES
----------
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Rhode Island
- - ------------
Pawtucket Executive, Sales &
Marketing Offices &
Product Development 343,000 Owned --
Pawtucket Administrative Office 23,000 Owned --
Pawtucket Manufacturing 306,500 Owned --
East Providence Administrative Office 120,000 Leased 1999
Central Falls Manufacturing 261,500 Owned --

Massachusetts
- - -------------
East Longmeadow Office, Manufacturing
& Warehouse 1,147,500 Owned --
East Longmeadow Office, Manufacturing
& Warehouse 254,400 Owned --
East Longmeadow Warehouse 500,000 Leased 1998
Beverly Office 100,000 Owned --

New Jersey
- - ----------
Northvale Office & Manufacturing 75,000 Leased 2002
Mt. Laurel Office 11,000 Leased 1997



Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

New York
- - --------
New York Office & Showroom 70,300 Leased 2000
New York Office & Showroom 32,300 Leased 1999
Arcade Manufacturing 15,000 Leased 1998
Amsterdam Manufacturing 297,400 Owned --

Ohio
- - ----
Cincinnati Office 161,000 Leased 2007
Cincinnati Warehouse 33,000 Leased 1999

Pennsylvania
- - ------------
Allentown Warehouse 71,800 Leased 1997
Allentown Warehouse 304,000 Leased 1997
Allentown Warehouse 198,700 Leased 1997

South Carolina
- - --------------
Easley Manufacturing 31,500 Leased 1997
Easley Manufacturing 75,000 Owned --
Easley Manufacturing 29,000 Owned --

Texas
- - -----
El Paso Manufacturing
& Warehouse 373,000 Owned --
El Paso Manufacturing
& Warehouse 487,000 Leased 1998
El Paso Warehouse 83,000 Leased 1996
El Paso Warehouse 56,000 Leased 1996
El Paso Warehouse 24,000 Leased 1996
El Paso Warehouse 102,000 Leased 1996
El Paso Warehouse 35,000 Leased 1996
El Paso Warehouse 50,000 Leased 1996
El Paso Warehouse 120,000 Leased 1996
El Paso Warehouse 111,000 Leased 1997

Vermont
- - -------
Fairfax Manufacturing 43,000 Owned --

Washington
- - ----------
Seattle Office & Warehouse 125,100 Leased(1) 1996



Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Australia
- - ---------
Lidcombe Office & Warehouse 161,400 Leased 2002
Eastwood Office 16,900 Leased 1997

Austria
- - -------
Vienna Office 2,505 Leased 1997

Belgium
- - -------
Brussels Office & Showroom 16,700 Leased 1996

Canada
- - ------
Montreal Office, Manufacturing
& Showroom 133,900 Leased 1997
Mississauga Sales Office & Showroom 16,300 Leased 1998
Montreal Warehouse 88,100 Leased 1997

Peoples Republic of China
- - -------------------------
Guangzhou Warehouse 9,600 Leased 1996

Denmark
- - -------
Glostrup Office 9,200 Leased 1999

England
- - -------
Uxbridge Office & Showroom 94,500 Leased 2013
Castlegate Office & Manufacturing 400,000 Leased 1997
Paddock Wood Office 30,000 Leased 1997

Finland
- - -------
Helsinki Office 3,000 Leased 1996

France
- - ------
Le Bourget
du Lac Office, Manufacturing
& Warehouse 108,300 Owned --
Savoie Technolac Office 33,500 Owned --
Creutzwald Warehouse 108,700 Owned --

Germany
- - -------
Dietzenbach Office 39,400 Leased 1998
Fuerth Office & Warehouse 28,400 Owned --
Soest Office & Warehouse 156,300 Owned --
Soest Warehouse 78,800 Owned --



Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Greece
- - ------
Athens Office & Warehouse 176,500 Leased 1996

Hong Kong
- - ---------
Kowloon Office 18,600 Leased 2000
Kowloon Office 16,100 Leased 2000
Harbour City Office 11,000 Leased 1996
Shatkin Office & Warehouse 17,800 Leased 1997

Hungary
- - -------
Budapest Office 3,700 Leased 1996

Ireland
- - -------
Waterford Office, Manufacturing
& Warehouse 244,400 Owned --

Israel
- - ------
Jerusalem Office 2,700 Leased 1998

Italy
- - -----
Milan Office & Showroom 12,100 Leased 1998

Japan
- - -----
Tokyo Office 7,200 Leased 1996

Malaysia
- - -------
Selangor
Darul Ehsan Office 6,800 Leased 1997

Mexico
- - ------
Tijuana Office & Manufacturing 144,000 Leased 1996
Tijuana Manufacturing 48,800 Leased 1996
Tijuana Warehouse 140,800 Leased 1996
Reyna Office 61,000 Leased 1996
Juarez Manufacturing 169,500 Owned --
Venados Warehouse 59,100 Leased 1996
Venados Warehouse 59,100 Leased 1996

The Netherlands
- - ---------------
Ter Apel Office & Warehouse 139,300 Owned --
Utrecht Sales Office & Showroom 17,000 Leased 1996
Veerdam Warehouse 59,200 Leased 1996


Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

New Zealand
- - -----------
Auckland Office, Manufacturing
& Warehouse 110,900 Leased 2005

Norway
- - ------
Asker Office 4,900 Leased 1999

Poland
- - ------
Warsaw Office 5,000 Leased 1998

Portugal
- - --------
Estoril-Lisboa Office 2,900 Leased 1996

Singapore
- - ---------
Singapore Office & Warehouse 9,300 Leased 1997

Spain
- - -----
Valencia Office, Manufacturing
& Warehouse 115,100 Leased 1999
Valencia Office 46,300 Leased 1996
Valencia Manufacturing
& Warehouse 161,700 Leased 2002
Valencia Warehouse 21,500 Leased 1996
Valencia Warehouse 94,400 Owned --
Valencia Warehouse 43,000 Leased 1996

Sweden
- - ------
Vosby Office 7,400 Leased 1998

Switzerland
- - -----------
Mutschellen Office & Warehouse 23,400 Leased 1996

Taiwan
- - ------
TPE County Warehouse 9,800 Leased 1996

Wales
- - -----
Newport Warehouse 76,000 Leased 2003
Newport Warehouse 52,000 Owned --

(1) In addition, at this location the Port of Seattle operates a
400,000 square foot distribution facility pursuant to an agreement
with the Company.


In addition to the above listed facilities, the Company either owns or
leases various other properties approximating 130,000 square feet which are
utilized in its operations. The Company also either owns or leases an
aggregate of approximately 800,000 square feet not currently being utilized
in its operations. Most of these properties are being leased, subleased or
offered for sublease or sale. A portion of this space not used in the
Company's operations represent facilities used by Tonka Corporation units
prior to its acquisition by the Company.

The foregoing properties consist, in general, of brick, cinder block or
concrete block buildings which the Company believes are in good condition
and well maintained.


ITEM 3. LEGAL PROCEEDINGS
-----------------
The Company is party to certain legal proceedings, substantially involving
routine litigation incidental to the Company's business, none of which,
individually or in the aggregate, is deemed to be material.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
---------------------------------------------------
None.




EXECUTIVE OFFICERS OF THE REGISTRANT
- - ------------------------------------
The following persons are the executive officers of the Company and its
subsidiaries and divisions. Such executive officers are elected annually.
The position and office listed below are the principal position(s) and
office(s) held by such person with the Company, subsidiary or divisions
employing such person. The persons listed below generally also serve as
officers and directors of the Company's various subsidiaries at the request
and convenience of the Company.

Period
Serving in
Current
Name Age Position and Office Held Position
- - ---- --- ------------------------ ----------
Alan G. Hassenfeld 47 Chairman of the Board,
President and Chief Executive
Officer Since 1989

Harold P. Gordon (1) 58 Vice Chairman Since 1995

George R. Ditomassi, Jr. 61 Chief Operating Officer,
Games and International Since 1990

Alfred J. Verrecchia 53 Chief Operating Officer,
Domestic Toy Operations Since 1990

John T. O'Neill 51 Executive Vice President and
Chief Financial Officer Since 1989

Norman C. Walker 57 Executive Vice President and
President, International Since 1990

Dan D. Owen (2) 47 President, Hasbro Toy Group Since 1994

E. David Wilson (3) 58 President, Hasbro Games Group Since 1995

Richard B. Holt (4) 54 Senior Vice President
and Controller Since 1992

Cynthia S. Reed (5) 40 Senior Vice President and
General Counsel Since 1995

Phillip H. Waldoks (6) 43 Senior Vice President -
Corporate Legal Affairs
and Secretary Since 1995

Russell L. Denton 51 Vice President and Treasurer Since 1989




(1) Prior thereto, Partner, Stikeman, Elliott (law firm).

(2) Prior thereto, President, Playskool.

(3) Prior thereto, President, Milton Bradley.

(4) Prior thereto, Vice President and Controller.

(5) Prior thereto, Vice President - Legal from 1992 to 1995; prior
thereto, Associate Vice President - Legal.

(6) Prior thereto, Senior Vice President - Corporate Legal Affairs from
1992 to 1995; prior thereto, Vice President - Corporate Legal
Affairs.


PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
-----------------------------------------------------
STOCKHOLDER MATTERS
-------------------
The information required by this item is included in Market for the
Registrant's Common Equity and Related Stockholder Matters in Exhibit 13 to
this Report and is incorporated herein by reference.


ITEM 6. SELECTED FINANCIAL DATA
-----------------------
The information required by this item is included in Selected Financial
Data in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
-----------------------------------------------------------
AND RESULTS OF OPERATIONS
-------------------------
The information required by this item is included in Management's Review
in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
-------------------------------------------
The information required by this item is included in Financial Statements
and Supplementary Data in Exhibit 13 to this Report and is incorporated
herein by reference.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
-----------------------------------------------------------
AND FINANCIAL DISCLOSURE
------------------------
None.




PART III

ITEMS 10, 11, 12 and 13.

The information required by these items is included in registrant's
definitive proxy statement for the 1996 Annual Meeting of Shareholders and
is incorporated herein by reference, except that the sections under the
headings (a) "Comparison of Five Year Cumulative Total Shareholder Return
Among Hasbro, S&P 500 and Russell 1000 Consumer Discretionary Economic
Sector" and accompanying material and (b) "Report of the Compensation and
Stock Option Committee of the Board of Directors" in the definitive proxy
statement shall not be deemed "filed" with the Securities and Exchange
Commission or subject to Section 18 of the Securities Exchange Act of 1934.


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
---------------------------------------------------------------
(a) Financial Statements, Financial Statement Schedules and Exhibits
----------------------------------------------------------------
(1) Financial Statements
--------------------
Included in PART II of this report:
Independent Auditors' Report

Consolidated Balance Sheets at December 31, 1995 and
December 25, 1994

Consolidated Statements of Earnings for the Three Fiscal
Years Ended in December 1995, 1994 and 1993

Consolidated Statements of Shareholders' Equity for the
Three Fiscal Years Ended in December 1995, 1994 and 1993

Consolidated Statements of Cash Flows for the Three
Fiscal Years Ended in December 1995, 1994 and 1993

Notes to Consolidated Financial Statements

(2) Financial Statement Schedules
-----------------------------
Included in PART IV of this Report:
Report of Independent Certified Public Accountants
on Financial Statement Schedule

For the Three Fiscal Years Ended in December 1995, 1994
and 1993:
Schedule II - Valuation and Qualifying Accounts and
Reserves

Schedules other than those listed above are omitted for the reason that
they are not required or are not applicable, or the required information is
shown in the financial statements or notes thereto. Columns omitted from
schedules filed have been omitted because the information is not applicable.



(3) Exhibits
--------
The Company will furnish to any shareholder, upon written request, any
exhibit listed below upon payment by such shareholder to the Company of the
Company's reasonable expenses in furnishing such exhibit.

Exhibit
- - -------
3. Articles of Incorporation and Bylaws
(a) Restated Articles of Incorporation of the Company.
(Incorporated by reference to Exhibit (c)(2) to the
Company's Current Report on Form 8-K, dated July 15,
1993, File No. 1-6682.)

(b) Amended and Restated Bylaws of the Company. (Incorporated by
reference to Exhibit (3) to the Company's Current Report on
Form 8-K, dated February 16, 1996, File No. 1-6682.)

4. Instruments defining the rights of security holders, including
indentures.
(a) Revolving Credit Agreement, dated as of June 22, 1992, among
the Company, certain banks (the "Banks"), and The First
National Bank of Boston, as agent for the Banks (the
"Agent"). (Incorporated by reference to Exhibit 4(a) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(b) Subordination Agreement, dated as of June 22, 1992, among
the Company, certain subsidiaries of the Company, and the
Agent. (Incorporated by reference to Exhibit 4(b) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(c) Amendment No. 1, dated as of April 1, 1994, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 27,
1994, File No. 1-6682.)

(d) Amendment No. 2, dated as of May 1, 1995, to the Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended April 2,
1995, File No. 1-6682.)

10. Material Contracts
(a) Lease between Hasbro Canada Inc. (formerly named Hasbro
Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
("Central Toy"), dated December 23, 1976. (Incorporated by
reference to Exhibit 10.15 to the Company's Registration
Statement on Form S-14, File No. 2-92550.)

(b) Lease between Hasbro Canada Inc. and Central Toy, together
with an Addendum thereto, each dated as of May 1, 1987.
(Incorporated by reference to Exhibit 10(f) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)



(c) Agreement between the Company and Bear, Stearns & Co. Inc.,
dated as of January 16, 1996.

Executive Compensation Plans and Arrangements
(d) Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement on Form S-8, File No. 2-78018.)

(e) Amendment No. 1 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 28, 1986, File No. 1-6682.)

(f) Amendment No. 2 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(n) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(g) Amendment No. 3 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(o) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 25, 1988, File No. 1-6682.)

(h) Amendment No. 4 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(s) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(i) Form of Incentive Stock Option Agreement for incentive stock
options. (Incorporated by reference to Exhibit 10(o) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1987, File No. 1-6682.)

(j) Form of Non Qualified Stock Option Agreement under the
Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 10(q) to the Company's Annual Report
on Form 10-K for the Fiscal Year Ended December 25, 1988,
File No. 1-6682.)

(k) Non Qualified Stock Option Plan. (Incorporated by reference
to Exhibit 10.10 to the Company's Registration Statement on
Form S-14, File No. 2-92550.)

(l) Amendment No. 1 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(j) to the
Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 28, 1986, File No. 1-6682.)

(m) Amendment No. 2 to Non Qualified Stock Option Plan.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1987 Annual Meeting of
Shareholders, File No. 1-6682.)

(n) Amendment No. 3 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)



(o) Form of Stock Option Agreement (For Employees) under the Non
Qualified Stock Option Plan. (Incorporated by reference to
Exhibit 10(t) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(p) 1992 Stock Incentive Plan (Incorporated by reference to
Appendix A to the Company's definitive proxy statement for
its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

(q) Form of Stock Option Agreement (For Employees) under the
1992 Stock Incentive Plan. (Incorporated by reference to
Exhibit 10(v) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(r) Form of Stock Option Agreement (For Participants in the Long
Term Incentive Program) under the 1992 Stock Incentive Plan.
(Incorporated by reference to Exhibit 10(w) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1992, File No. 1-6682.)

(s) Form of Employment Agreement between the Company and eight
executive officers of the Company. (Incorporated by
reference to Exhibit 10(v) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 31, 1989,
File No. 1-6682.)

(t) Hasbro, Inc. Retirement Plan for Directors. (Incorporated
by reference to Exhibit 10(x) to the Company's Annual
Report on Form 10-K for the Fiscal Year Ended December 30,
1990, File No. 1-6682.)

(u) Form of Director's Indemnification Agreement. (Incorporated
by reference to Appendix B to the Company's definitive proxy
statement for its 1988 Annual Meeting of Shareholders, File
No. 1-6682.)

(v) Hasbro, Inc. Deferred Compensation Plan for Non-Employee
Directors.(Incorporated by reference to Exhibit 10(cc) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 26, 1993, File No. 1-6682.)

(w) Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(x) Form of Stock Option Agreement for Non-Employee Directors
under the Hasbro, Inc. Stock Option Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(w) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 25, 1994, File No. 1-6682.)



(y) Hasbro, Inc. Senior Management Annual Performance Plan.
(Incorporated by reference to Appendix B to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(z) Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
by reference to Appendix A to the Company's definitive proxy
statement for its 1995 Annual Meeting of Shareholders, File
No. 1-6682.)

(aa) Employment Agreement, dated as of January 1, 1996, between
the Company and Harold P. Gordon.

(bb) Severance And Settlement Agreement And Release, dated as of
December 20, 1995, and addendum thereto, between the Company
and Dan D. Owen.

11. Statement re computation of per share earnings

12. Statement re computation of ratios

13. Selected information contained in Annual Report to Shareholders

22. Subsidiaries of the registrant

24. Consents of experts and counsel
(a) Consent of KPMG Peat Marwick LLP

27. Financial data schedule

The Company agrees to furnish the Securities and Exchange Commission, upon
request, a copy of each agreement with respect to long-term debt of the
Company, the authorized principal amount of which does not exceed 10% of the
total assets of the Company and its subsidiaries on a consolidated basis.

(b) Reports on Form 8-K
-------------------
A Current Report on Form 8-K dated January 30, 1996 was filed to
announce the Company's rejection of an unsolicited business
combination proposal.

A Current Report on Form 8-K dated February 8, 1996 was filed to
announce the Company's results for the quarter and year ended
December 31, 1995. Consolidated statements of earnings (without
notes) for the quarter and year ended December 31, 1995 and
December 25, 1994 and consolidated condensed balance sheets
(without notes) as of said dates were also filed.

A Current Report on Form 8-K dated February 16, 1996 was filed
to file the Amended and Restated Bylaws of the Company.

(c) Exhibits
--------
See (a)(3) above

(d) Financial Statement Schedules
-----------------------------
See (a)(2) above







INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


Under date of February 7, 1996, we reported on the consolidated
balance sheets of Hasbro, Inc. and subsidiaries as of December 31, 1995 and
December 25, 1994 and the related consolidated statements of earnings,
shareholders' equity, and cash flows for each of the fiscal years in the
three-year period ended December 31, 1995, as contained in the 1995 annual
report to shareholders. These consolidated financial statements and our
report thereon are incorporated by reference in the annual report on Form
10-K for the year 1995. In connection with our audits of the aforementioned
consolidated financial statements, we also audited the related financial
statement schedule listed in Item 14 (a)(2). This financial statement
schedule is the responsibility of the Company's management. Our
responsibility is to express an opinion on this financial statement schedule
based on our audits.

In our opinion, such financial statement schedule when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.




/s/ KPMG Peat Marwick LLP



Providence, Rhode Island

February 7, 1996



SCHEDULE II
HASBRO, INC. AND SUBSIDIARIES

Valuation and Qualifying Accounts and Reserves

Fiscal Years Ended in December

(Thousands of Dollars)


Provision
Balance at Charged to Write-Offs Balance
Beginning of Costs and Other And at End of
Year Expenses Additions Other (a) Year
------------ ---------- ------------ ----------- ---------

Valuation
accounts
deducted
from assets
to which
they apply -
for doubtful
accounts
receivable:

1995 $51,000 5,860 - (8,060) $48,800
====== ====== ====== ====== ======

1994 $54,200 5,120 - (8,320) $51,000
====== ====== ====== ====== ======

1993 $52,200 13,078 - (11,078) $54,200
====== ====== ====== ====== ======


(a) Includes write-offs, recoveries of previous write-offs and
translation adjustments.




SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.

HASBRO, INC. (Registrant)


By: /s/ Alan G. Hassenfeld Date: March 28, 1996
------------------------- ---------------
Alan G. Hassenfeld
Chairman of the Board



Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

Signature Title Date
- - --------- ----- ----



/s/ Alan G. Hassenfeld
- - ---------------------------- Chairman of the Board, March 28, 1996
Alan G. Hassenfeld President, Chief Executive
Officer and Director
(Principal Executive Officer)


/s/ John T. O'Neill
- - ---------------------------- Executive Vice President March 28, 1996
John T. O'Neill and Chief Financial Officer
(Principal Financial and
Accounting Officer)


/s/ Barry J. Alperin
- - ---------------------------- Director March 28, 1996
Barry J. Alperin


/s/ Alan R. Batkin
- - ---------------------------- Director March 28, 1996
Alan R. Batkin


/s/ George R. Ditomassi, Jr.
- - ---------------------------- Director March 28, 1996
George R. Ditomassi, Jr.





/s/ Harold P. Gordon
- - ---------------------------- Director March 28, 1996
Harold P. Gordon


/s/ Alex Grass
- - ---------------------------- Director March 28, 1996
Alex Grass


/s/ Sylvia K. Hassenfeld
- - ---------------------------- Director March 28, 1996
Sylvia K. Hassenfeld


/s/ Marie-Josee Kravis
- - ---------------------------- Director March 28, 1996
Marie-Josee Kravis



- - ---------------------------- Director March , 1996
Claudine B. Malone


/s/ Morris W. Offit
- - ---------------------------- Director March 28, 1996
Morris W. Offit


/s/ Norma T. Pace
- - ---------------------------- Director March 28, 1996
Norma T. Pace


/s/ E. John Rosenwald, Jr.
- - ---------------------------- Director March 28, 1996
E. John Rosenwald, Jr.


/s/ Carl Spielvogel
- - ---------------------------- Director March 28, 1996
Carl Spielvogel



- - ---------------------------- Director March , 1996
Henry Taub





/s/ Preston Robert Tisch
- - ---------------------------- Director March 28, 1996
Preston Robert Tisch


/s/ Paul Wolfowitz
- - ---------------------------- Director March 28, 1996
Paul Wolfowitz


/s/ Alfred J. Verrecchia
- - ---------------------------- Director March 28, 1996
Alfred J. Verrecchia




HASBRO, INC.

Annual Report on Form 10-K

for the Year Ended December 31, 1995

Exhibit Index

Exhibit
- - -------
3. Articles of Incorporation and Bylaws
(a) Restated Articles of Incorporation of the Company.
(Incorporated by reference to Exhibit (c)(2) to the
Company's Current Report on Form 8-K, dated July 15,
1993, File No. 1-6682.)

(b) Amended and Restated Bylaws of the Company. (Incorporated by
reference to Exhibit (3) to the Company's Current Report on
Form 8-K, dated February 16, 1996, File No. 1-6682.).

4. Instruments defining the rights of security holders, including
indentures
(a) Revolving Credit Agreement, dated as of June 22, 1992, among
the Company, certain banks (the "Banks"), and The First
National Bank of Boston, as agent for the Banks (the
"Agent"). (Incorporated by reference to Exhibit 4(a) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(b) Subordination Agreement, dated as of June 22, 1992, among
the Company, certain subsidiaries of the Company, and the
Agent. (Incorporated by reference to Exhibit 4(b) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(c) Amendment No. 1, dated as of April 1, 1994, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 27,
1994, File No. 1-6682.)

(d) Amendment No. 2, dated as of May 1, 1995, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended April 2,
1995, File No. 1-6682.)

10. Material Contracts
(a) Lease between Hasbro Canada Inc. (formerly named Hasbro
Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
("Central Toy"), dated December 23, 1976. (Incorporated by
reference to Exhibit 10.15 to the Company's Registration
Statement on Form S-14, File No. 2-92550.)



(b) Lease between Hasbro Canada Inc. and Central Toy, together
with an Addendum thereto, each dated as of May 1, 1987.
(Incorporated by reference to Exhibit 10(f) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(c) Agreement between the Company and Bear, Stearns & Co. Inc.,
dated as of January 16, 1996.

Executive Compensation Plans and Arrangements
(d) Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement on Form S-8, File No. 2-78018.)

(e) Amendment No. 1 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 28, 1986, File No. 1-6682.)

(f) Amendment No. 2 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(n) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(g) Amendment No. 3 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(o) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 25, 1988, File No. 1-6682.)

(h) Amendment No. 4 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(s) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(i) Form of Incentive Stock Option Agreement for incentive stock
options. (Incorporated by reference to Exhibit 10(o) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1987, File No. 1-6682.)

(j) Form of Non Qualified Stock Option Agreement under the
Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 10(q) to the Company's Annual Report
on Form 10-K for the Fiscal Year Ended December 25, 1988,
File No. 1-6682.)

(k) Non Qualified Stock Option Plan. (Incorporated by reference
to Exhibit 10.10 to the Company's Registration Statement on
Form S-14, File No. 2-92550.)

(l) Amendment No. 1 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(j) to the
Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 28, 1986, File No. 1-6682.)



(m) Amendment No. 2 to Non Qualified Stock Option Plan.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1987 Annual Meeting of
Shareholders, File No. 1-6682.)

(n) Amendment No. 3 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(o) Form of Stock Option Agreement (For Employees) under the Non
Qualified Stock Option Plan. (Incorporated by reference to
Exhibit 10(t) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(p) 1992 Stock Incentive Plan (Incorporated by reference to
Appendix A to the Company's definitive proxy statement for
its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

(q) Form of Stock Option Agreement (For Employees) under the
1992 Stock Incentive Plan. (Incorporated by reference to
Exhibit 10(v) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(r) Form of Stock Option Agreement (For Participants in the Long
Term Incentive Program) under the 1992 Stock Incentive Plan.
(Incorporated by reference to Exhibit 10(w) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1992, File No. 1-6682.)

(s) Form of Employment Agreement between the Company and eight
executive officers of the Company. (Incorporated by
reference to Exhibit 10(v) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 31, 1989,
File No. 1-6682.)

(t) Hasbro, Inc. Retirement Plan for Directors. (Incorporated
by reference to Exhibit 10(x) to the Company's Annual
Report on Form 10-K for the Fiscal Year Ended December 30,
1990, File No. 1-6682.)

(u) Form of Director's Indemnification Agreement. (Incorporated
by reference to Appendix B to the Company's definitive proxy
statement for its 1988 Annual Meeting of Shareholders, File
No. 1-6682.)

(v) Hasbro, Inc. Deferred Compensation Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(cc) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 26, 1993, File No. 1-6682.)



(w) Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(x) Form of Stock Option Agreement for Non-Employee Directors
under the Hasbro, Inc. Stock Option Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(w) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 25, 1994, File No. 1-6682.)

(y) Hasbro, Inc. Senior Management Annual Performance Plan.
(Incorporated by reference to Appendix B to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(z) Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
by reference to Appendix A to the Company's definitive proxy
statement for its 1995 Annual Meeting of Shareholders, File
No. 1-6682.)

(aa) Employment Agreement, dated as of January 1, 1996, between
the Company and Harold P. Gordon.

(bb) Severance And Settlement Agreement And Release, dated as of
December 20, 1995, and addendum thereto, between the Company
and Dan D. Owen.

11. Statement re computation of per share earnings

12. Statement re computation of ratios

13. Selected information contained in Annual Report to Shareholders

22. Subsidiaries of the registrant

24. Consents of experts and counsel
(a) Consent of KPMG Peat Marwick LLP

27. Financial data schedule