Hasbro
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Hasbro is an American toy manufacturer based in Pawtucket, Rhode Island in the USA.
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SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

Form 10-K

Annual Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

For the fiscal year ended December 29, 1996 Commission file number 1-6682
----------------- ------

Hasbro, Inc.
--------------------
(Name of Registrant)

Rhode Island 05-0155090
- - ------------------------ -------------------
(State of Incorporation) (I.R.S. Employer
Identification No.)

1027 Newport Avenue, Pawtucket, Rhode Island 02861
--------------------------------------------------
(Address of Principal Executive Offices)

(401) 431-8697
--------------

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange
Title of each class on which registered
------------------- ---------------------

Common Stock American Stock Exchange
Preference Share Purchase Rights American Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes[X] or No[ ].

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part II of this Form 10-K or any
amendment to this Form 10-K. [ ]

The aggregate market value of the voting stock held by non-affiliates of the
registrant computed by reference to the price at which the stock was sold on
March 21, 1997 was $3,256,098,356.

The number of shares of Common Stock outstanding as of March 21, 1997 was
128,553,801.
DOCUMENTS INCORPORATED BY REFERENCE

Portions of registrant's definitive proxy statement for its 1997 Annual
Meeting of Shareholders are incorporated by reference into Part III of this
Report.

Selected information contained in registrant's Annual Report to
Shareholders for the fiscal year ended December 29, 1996, is included as
Exhibit 13, and incorporated by reference into Parts I and II of this Report.


PART I

ITEM 1. BUSINESS
--------
(a) General Development of Business
-------------------------------
The Company designs, manufactures and markets a diverse line of toy
products and related items throughout the world. Included in its offerings
are games and puzzles, preschool, boys' action and girls' toys, dolls, plush
products and infant products, including infant apparel. The Company also
licenses various tradenames, characters and other property rights for use in
connection with the sale by others of noncompeting toys and non-toy products.

Except as expressly indicated or unless the context otherwise requires, as
used herein, the "Company" means Hasbro, Inc., a Rhode Island corporation
organized on January 8, 1926, and its subsidiaries.

During 1996, the Company began to take steps to become more brands driven
and globally focused. The new focus is designed to allow the development of
brands globally, which will provide greater coordination of key brands from a
world-wide perspective, while still recognizing regional differences. It also
will allow for the development of a blueprint for the global coordination of
production and sourcing requirements.

During 1997 the Company will continue to operate through its three primary
units, Games, Toys and International while at the same time determining
additional steps necessary to implement this focus and have a new
organizational structure in place and operational in 1998.


(b) Description of Business Products
--------------------------------
The Company's products are categorized for marketing purposes as follows:

(i) Hasbro Toy Group
----------------
The Hasbro Toy Group develops and markets infant, preschool, activity, boys
and girls products in the United States, primarily utilizing the
Playskool(R), Tonka(R) and Kenner(R) brands.

The infant and preschool items are principally marketed under the Playskool
brand and are specifically designed for preschool children, toddlers and
infants.
Playskool's line of infant and juvenile items consists of products for very
young children, including the 1-2-3 High Chair(TM), Musical Dream Screen(TM),
Soft Walkin' Wheels(R), the Steady Steps(R) line of walkers and other infant
accessories such as bibs, training cups and feeding items, soft toys and
rattles. New products in 1997 include Snuzzles(TM) stuffed animals, blanket
and bedtime book as well as Busy Shake, Rattle 'n Roll(TM).

The preschool line includes such well known products as Lincoln Logs(R),
Tinkertoy(R), Mr. Potato Head(R), 1-2-3 Bike(TM) and the "Busy(R)" line of
toys; electronic items including Talking Barney(R); various role play
products including Lovin' Sounds Nursery(R), Magic Tea Party(R) and the
Playskool(R) Playstore; sports toys such as 1-2-3 Baseball(TM) and My First
In-Line Skates(TM), and woodboard puzzles utilizing various licensed and
proprietary characters. New items for 1997 include Huff'n Puff Vacuum(TM), an
expanded line of Magic Touch(TM) Talking Books and a line of products based
on the new television series, Arthur(TM).

The Hasbro Toy Group also offers activity items for both girls and boys
including Wonder World(TM) and the Fantastic Sticker Factory(TM) as well as
such classic lines as Play-Doh(R), Easy-Bake(R) Oven and the Spirograph(R)
design toy. New offerings for 1997 include Nerf(R) Orf(TM), a lightweight
compound which can be molded and also bounces, several products which can be
used to make colorful paper creations, and Fantastic Cel Painter(TM).

Its girls' items include the Raggedy Ann(R) and Raggedy Andy(R) line of rag
dolls along with a large doll line which includes the Baby Go Bye Bye(TM),
Juice 'n Cookies Baby Alive(R) and Baby All Gone(R). Included in its new
introductions for 1997 are Baby Did It(TM) and Newborn Baby Check-Up(R) large
dolls, several fashion dolls and accessories based on Sabrina, the Teenage
Witch(TM) and Crystal's Secrets(TM) playsets.

In boys' toys it offers a wide range of products, many of which are tied to
entertainment properties, including Star Wars(R), and Batman(R) action
figures and accessories. It also offers such classic properties as G.I.
Joe(R), Starting Line-Up(R), The Transformers(R), the Tonka(R) line of trucks
and vehicles, including the XRC(R) radio-controlled vehicles, the Nerf(R)
line of soft action play equipment and the Larami(R) Super Soaker(TM) line of
water products. New introductions for 1997 include action figures and
accessories tied to the re-release of the Star Wars trilogy and the new
Batman and Jurassic Park(R) movies, several collectible figurines of NASCAR
drivers, as part of Starting Lineup, a Winner's Circle(TM) line of die cast
vehicle assortments, including stock cars and dragsters, MicroVerse(TM), a
series of miniature playsets, and several Classic Tonka Edition vehicles,
celebrating the 50th anniversary of Tonka trucks.

(ii) Hasbro Games Group
------------------
The Hasbro Games Group develops and markets games and puzzles under the
Milton Bradley(R) and Parker Brothers(R) brands. Milton Bradley maintains a
line of board, strategy and word games, skill and action games and travel
games with a diversified line of more than 200 games and puzzles for children
and adults. Its staple items include Battleship(R), The Game of Life(R),
Scrabble(R), Chutes and Ladders(R), Candy Land(R), Trouble(R), Mousetrap(R),
Operation(R), Hungry Hungry Hippos(R), Connect Four(R), Twister(R) and Big
Ben(R) Puzzles. The Company also provides games and puzzles for the entire
family, including such games as Yahtzee(R), Parcheesi(R), Aggravation(R),
Jenga(R) and Scattergories(R) and Puzz 3-D(R), a series of three dimensional
jigsaw puzzles. Items added to the Milton Bradley line for 1997 include
Chicken Croquet(TM), Planet Hollywood(TM), The Game and a series of 3-D
Sculpture Puzzles(TM).

The Parker Brothers brand markets a full line of games for families,
children and adults. Its classic line of family board games includes
Monopoly(R), Clue(R), Sorry!(R), Risk(R), Boggle(R), Ouija(R) and Trivial
Pursuit(R), some of which have been in the Parker Brothers' line for more
than 50 years. The Company also markets traditional card games such as Mille
Bornes(R), Rook(R) and Rack-O(R), games for adults such as Outburst(R) and
Catch Phrase(R), a line of Playskool(R) Games for children, including Kanga-
Banga Roo(TM) and Mr. Potato Head Pals(TM), as well as a line of puzzles. New
to the Parker Brothers' line in 1997 are the Pooh Musical Hide 'N Seek Game,
a Star Wars Limited Collectors Edition of Monopoly(R), a hand-held electronic
version of Sorry! and a series of children's and adult puzzles using
photographs and illustrations licensed from the National Geographic
Society(TM).

(iii) Hasbro Interactive
------------------
During 1995, Parker Brothers developed and marketed a CD-ROM version of
Monopoly(R), allowing interactive gameplay on a computer as well as through
the Internet. In 1996, this product was transferred to a newly formed
subsidiary, Hasbro Interactive, Inc. which also developed and marketed, both
within the United States and internationally, additional interactive CD-ROM
games during 1996, including Risk, Battleship and, for younger children,
Tonka Construction(TM). During 1997, it plans to introduce additional
interactive products including Sorry!, Outburst and several existing titles
in a format to allow play on the Sony(R) Playstation(TM). Hasbro Interactive
also recently announced an agreement in principle with Microsoft Corporation
under which many of its game players using Hasbro Interactive CD-ROM products
will be able to participate in multi-player games free of charge via the
Microsoft(R) Internet Gaming Zone.

(iv) International
-------------
The Company conducts its international operations through subsidiaries in
more than 25 countries which sell a representative range of the global brands
and products marketed in the United States together with some items which are
sold only internationally.

Throughout the world, the Company markets products sourced by a Hong Kong
subsidiary working primarily through unrelated manufacturers in various Far
East countries, and in the Americas it also markets products supplied by the
Company's Mexican and U.S. manufacturing operations. Additionally,
subsidiaries in Europe market products primarily manufactured by the Company
in Ireland and Spain; those in Australia and New Zealand, products
manufactured by the Company in New Zealand; and in Canada, certain products
which it assembles in Canada from components supplied by the Company's U.S.
and Mexican operations. The Company has small investments in joint ventures
in India and the Peoples Republic of China which manufacture and sell
products both to the Company and unaffiliated customers. The Company also has
Hong Kong units which market directly to retailers a line of high quality,
low priced toys, games and related products, primarily on a direct import
basis.
In addition, certain toy products are licensed to other toy companies to
manufacture and sell product in certain international markets where the
Company does not otherwise have a presence.

Working Capital Requirements
----------------------------
Production has been financed historically by means of short-term borrowings
which reach peak levels during September through November of each year when
receivables also generally reach peak levels. The revenue pattern of the
Company continues to shift with the second half of the year growing in
significance to its overall business and, within that half, the fourth
quarter becoming more prominent. The Company expects that this trend will
continue. The toy business is also characterized by customer order patterns
which vary from year to year largely because of differences each year in the
degree of consumer acceptance of a product line, product availability,
marketing strategies and inventory levels of retailers and differences in
overall economic conditions. As a result, comparisons of unshipped orders on
any date with those at the same date in a prior year are not necessarily
indicative of sales for that entire given year. Also, quick response
inventory management practices now being used results in fewer orders being
placed in advance of shipment and more orders, when placed, for immediate
delivery. The Company's unshipped orders at March 2, 1997 and March 3, 1996
were approximately $215,000,000 and $170,000,000, respectively. Also, it is a
general industry practice that orders are subject to amendment or
cancellation by customers prior to shipment. The backlog at any date in a
given year can be affected by programs the Company may employ to induce its
customers to place orders and accept shipments early in the year. This method
is a general industry practice. The programs the Company is employing to
promote sales in 1997 are not substantially different from those employed in
1996.

As part of the traditional marketing strategies of the toy industry, many
sales made early in the year are not due for payment until the fourth quarter
or early in the first quarter of the subsequent year, thus making it
necessary for the Company to borrow significant amounts pending these
collections. During the year, the Company relies on internally generated
funds and short-term borrowing arrangements, including commercial paper, to
finance its working capital needs. Currently, the Company has available to it
unsecured lines of credit, which it believes are adequate, of approximately
$1,340,000,000 including a $440,000,000 revolving credit agreement with a
group of banks which is also used as a back-up to commercial paper issued by
the Company.

Research and Development
------------------------
The Company's business is based to a substantial extent on the continuing
development of new products and the redesigning of existing items for
continuing market acceptance. In 1996, 1995 and 1994, approximately
$152,487,000, $148,057,000 and $135,406,000, respectively, were incurred on
activities relating to the development, design and engineering of new
products and their packaging (including items brought to the Company by
independent designers) and to the improvement or modification of ongoing
products. Much of this work is performed by the Company's staff of designers,
artists, model makers and engineers.
In addition to its own staff, the Company deals with a number of
independent toy designers for whose designs and ideas the Company competes
with other toy manufacturers. Rights to such designs and ideas, when acquired
by the Company, are usually exclusive under agreements requiring the Company
to pay the designer a royalty on the Company's net sales of the item. These
designer royalty agreements in some cases provide for advance royalties and
minimum guarantees.

The Company also produces a number of toys under trademarks and copyrights
utilizing the names or likenesses of familiar movie, television and comic
strip characters, for whose rights the Company competes with other toy
manufacturers. Licensing fees are generally paid as a royalty on the
Company's net sales of the item. Licenses for the use of characters are
generally exclusive for specific products or product lines in specified
territories. In many instances, advance royalties and minimum guarantees are
required by character license agreements.

Marketing and Sales
-------------------
The Company's products are sold nationally and internationally to a broad
spectrum of customers including wholesalers, distributors, chain stores,
discount stores, mail order houses, catalog stores, department stores and
other retailers, large and small. The Company and its subsidiaries employ
their own sales forces which account for nearly all of the sales of their
products. Remaining sales are generated by independent distributors who sell
the Company's products principally in areas of the world where the Company
does not otherwise maintain a presence. The Company maintains showrooms in
New York and selected other major cities world-wide as well as at most of its
subsidiary locations. Although the Company has more than 2,000 customers in
the United States and Canada, most of which are wholesalers, distributors or
large chain stores, there has been significant consolidation at the retail
level over the last several years. In other countries, the Company has in
excess of 20,000 customers, many of which are individual retail stores.
During 1996, sales to the Company's two largest customers represented 22% and
13% of consolidated net revenues.

The Company advertises many of its toy and game products extensively on
television. The Company generally advertises selected items in its product
groups in a manner designed to promote the sale of other specific items in
those product groups. Each year, the Company introduces its new products at
its New York City showrooms at the time of the American International Toy
Fair in February. It also introduces some of its products to major customers
during the last half of the prior year.

In 1996, the Company spent approximately $418,003,000 in advertising,
promotion and marketing programs compared to $417,886,000 in 1995 and
$397,094,000 in 1994.

Manufacturing and Importing
---------------------------
The Company manufactures its products in facilities within the United
States and various other countries (see "Properties"). Most of its products
are manufactured from basic raw materials such as plastic and cardboard which
are readily available but which may be subject to significant fluctuations in
price. The Company's manufacturing process includes injection molding, blow
molding, metal stamping, printing, box making, assembly and wood processing.
The Company purchases certain components and accessories used in its toys and
some finished items from United States manufacturers as well as from
manufacturers in the Far East, which is the largest manufacturing center of
toys in the world, and other countries. The 1996 implementation of the
General Agreement on Tariffs and Trade reduced or eliminated customs duties
on many products imported by the Company. The Company believes that the
manufacturing capacity of its facilities and the supply of components,
accessories and completed products which it purchases from unaffiliated
manufacturers is adequate to meet the foreseeable demand for the products
which it markets. The Company's reliance on external sources of manufacturing
can be shifted, over a period of time, to alternative sources of supply for
products it sells, should such changes be necessary. However, if the Company
is prevented from obtaining products from a substantial number of its current
Far East suppliers due to political, labor or other factors beyond its
control, the Company's operations would be disrupted while alternative
sources of product were secured. The imposition of trade sanctions by the
United States against a class of products imported by the Company from, or
the loss of "most favored nation" trading status by the People's Republic of
China could significantly increase the cost of the Company's products
imported into the United States from China.

The Company makes its own tools and fixtures but purchases dies and molds
principally from independent United States and international sources. Several
of the Company's United States production departments operate on a two-shift
basis and its molding departments operate on a continuous basis through most
of the year.

Competition
-----------
The Company's business is highly competitive and it competes with several
large and many small United States and international manufacturers. The
Company is a worldwide leader in the design, manufacture and marketing of
toys, games and infant care products.

Employees
---------
The Company employs approximately 13,000 persons worldwide, approximately
6,500 of whom are located in the United States.

Trademarks, Copyrights and Patents
----------------------------------
The Company's products are protected, for the most part and in as many
countries as practical, by registered trademarks, copyrights and patents to
the extent that such protection is available and meaningful. The loss of such
rights concerning any particular product would not have a material adverse
effect on the Company's business, although the loss of such protection for a
number of significant items might have such an effect.

Government Regulation
---------------------
The Company's toy products sold in the United States are subject to the
provisions of the Consumer Product Safety Act (the "CPSA"), The Federal
Hazardous Substances Act (the "FHSA") and the regulations promulgated
thereunder. The CPSA empowers the Consumer Product Safety Commission (the
"CPSC") to take action against hazards presented by consumer products,
including the formulation and implementation of regulations and uniform
safety standards. The CPSC has the authority to seek to declare a product "a
banned hazardous substance" under the CPSA and to ban it from commerce. The
CPSC can file an action to seize and condemn an "imminently hazardous
consumer product" under the CPSA and may also order equitable remedies such
as recall, replacement, repair or refund for the product. The FHSA provides
for the repurchase by the manufacturer of articles which are banned. Similar
laws exist in some states and cities within the United States and in Canada,
Australia and Europe. The Company maintains laboratories which have testing
and other procedures intended to maintain compliance with the CPSA and FHSA.
Notwithstanding the foregoing, there can be no assurance that all of the
Company's products are or will be hazard free. While the Company neither has
had any material product recalls nor knows of any currently, should any such
problem arise, it could have an effect on the Company depending on the
product and could affect sales of other products.

The Children's Television Act of 1990 and the rules promulgated thereunder
by the United States Federal Communications Commission as well as the laws of
certain countries place certain limitations on television commercials during
children's programming.

The Company maintains programs to comply with various United States
federal, state, local and international requirements relating to the
environment, plant safety and other matters.

Forward-Looking Information
---------------------------
From time to time, Hasbro may publish forward-looking statements relating
to such matters as anticipated financial performance, business prospects,
technological developments, new products, research and development activities
and similar matters. Forward-looking statements are inherently subject to
risks and uncertainties, many of which are known by, or self-evident to, the
investing public. The Private Securities Litigation Reform Act of 1995
provides a safe harbor for forward-looking statements. In order to comply
with the terms of the safe harbor, the Company notes that a variety of
factors could cause its actual results and experience to differ materially
from the anticipated results or other expectations expressed in its forward-
looking statements. The risks and uncertainties that may affect the
operations, performance, development and results of Hasbro's business include
the following:

1) Hasbro's dependence on its timely development and introduction of new
products and the acceptance, by both the customer and consumer, of new and
continuing products;

2) The impact of competition on revenue and margins;

3) The impact of differing economic conditions in Hasbro's various
international markets as well as the effect of currency fluctuations on
reportable income;

4) The continuing trend of increased concentration of Hasbro's revenues
in the second half and fourth quarter of the year, together with the
increased reliance by retailers on quick response inventory management
practices, increases the risk of the Company's underproduction of popular
items, overproduction of less popular items and failure to achieve tight and
compressed shipping schedules; and
5)  Other risks and uncertainties as are or may be detailed from time to
time in Hasbro's public announcements and filings with the Securities and
Exchange Commission.

(c) Financial Information About International and United States
-----------------------------------------------------------
Operations and Export Sales
---------------------------
The information required by this item is included in note 16 of Notes to
Consolidated Financial Statements in Exhibit 13 to this Report and is
incorporated herein by reference.


ITEM 2. PROPERTIES
----------
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Rhode Island
- - ------------
Pawtucket Executive, Sales &
Marketing Offices &
Product Development 343,000 Owned --
Pawtucket Administrative Office 23,000 Owned --
East Providence Administrative Office 120,000 Leased 1999
Central Falls Manufacturing 261,500 Owned --

Massachusetts
- - -------------
East Longmeadow Office, Manufacturing
& Warehouse 1,147,500 Owned --
East Longmeadow Office, Manufacturing
& Warehouse 254,400 Owned --
East Longmeadow Warehouse 500,000 Leased 1998
Beverly Office 100,000 Owned --

New Jersey
- - ----------
Northvale Warehouse 75,000 Leased 2002
Mt. Laurel Office 11,000 Leased 1997

New York
- - --------
New York Office & Showroom 70,300 Leased 2000
New York Offices & Showrooms 32,300 Leased 1999

Ohio
- - ----
Cincinnati Office 161,000 Leased 2007
Cincinnati Warehouse 33,000 Leased 1999

Pennsylvania
- - ------------
Allentown Warehouses 574,500 Leased 1997
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

South Carolina
- - --------------
Easley Manufacturing 31,500 Leased 1997
Easley Manufacturing 75,000 Owned --
Easley Manufacturing 29,000 Owned --

Texas
- - -----
El Paso Manufacturing
& Warehouse 373,000 Owned --
El Paso Manufacturing
& Warehouse 696,100 Leased 1998
El Paso Warehouses 455,000 Leased 1997

Vermont
- - -------
Fairfax Manufacturing 43,000 Owned --

Washington
- - ----------
Seattle Office & Warehouse 125,100 Leased(1) 1997

Australia
- - ---------
Lidcombe Office & Warehouse 161,400 Leased 2002
Eastwood Office 16,900 Leased 1997

Austria
- - -------
Vienna Office 2,500 Leased 1997

Belgium
- - -------
Brussels Office & Showroom 20,700 Leased 1997

Canada
- - ------
Montreal Office, Manufacturing
& Showroom 133,900 Leased 1997
Mississauga Sales Office & Showroom 16,300 Leased 1998
Montreal Warehouse 88,100 Leased 1997

Peoples Republic of China
- - -------------------------
Guangzhou Warehouse 9,600 Leased 1997

Denmark
- - -------
Glostrup Office 9,200 Leased 1999
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

England
- - -------
Uxbridge Office & Showroom 94,500 Leased 2013
Castlegate Office & Manufacturing 400,000 Leased 1997
Paddock Wood Office 30,000 Leased 1997

Finland
- - -------
Helsinki Office 8,000 Leased 1998

France
- - ------
Le Bourget
du Lac Office, Manufacturing
& Warehouse 108,300 Owned --
Savoie Technolac Office 33,500 Owned --
Creutzwald Warehouse 108,700 Owned --
Gresy Warehouse 265,000 Leased 1997

Germany
- - -------
Dietzenbach Office 39,400 Leased 1998
Soest Office & Warehouse 156,300 Owned --

Greece
- - ------
Athens Office & Warehouse 176,500 Leased 1997

Hong Kong
- - ---------
Kowloon Office 18,600 Leased 2000
Kowloon Office 16,100 Leased 2000
Shatkin Office & Warehouse 17,800 Leased 1997

Hungary
- - -------
Budapest Office 6,300 Leased 1997

Ireland
- - -------
Waterford Office, Manufacturing
& Warehouse 244,400 Owned --

Israel
- - ------
Jerusalem Office 2,700 Leased 1998

Italy
- - -----
Milan Office & Showroom 12,100 Leased 2002
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Japan
- - -----
Tokyo Office 7,200 Leased 1998

Malaysia
- - -------
Selangor
Darul Ehsan Office 6,800 Leased 1997

Mexico
- - ------
Tijuana Office & Manufacturing 143,800 Leased 1998
Tijuana Manufacturing 205,000 Leased 1998
Tijuana Warehouse 143,800 Leased 1998
Reyna Office 16,100 Leased 2001
Juarez Manufacturing 169,500 Owned --
Venados Warehouses 118,100 Leased 1999

The Netherlands
- - ---------------
Ter Apel Office & Warehouse 139,300 Owned --
Ter Apel Warehouse 39,700 Leased 1997

New Zealand
- - -----------
Auckland Office, Manufacturing
& Warehouse 110,900 Leased 2005

Norway
- - ------
Asker Office 6,500 Leased 1999

Poland
- - ------
Warsaw Office 5,000 Leased 1998

Portugal
- - --------
Estoril-Lisboa Office 2,900 Leased 1997

Singapore
- - ---------
Singapore Office & Warehouse 9,300 Leased 1997

Spain
- - -----
Valencia Office, Manufacturing
& Warehouse 115,100 Leased 1999
Valencia Office 27,600 Leased 2011
Valencia Manufacturing
& Warehouse 201,900 Leased 2011
Valencia Warehouse 48,100 Leased 1997
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Sweden
- - ------
Vosby Office 7,400 Leased 1998

Switzerland
- - -----------
Mutschellen Office & Warehouse 23,400 Leased 1997

Taiwan
- - ------
TPE County Warehouse 14,400 Leased 1998

Wales
- - -----
Newport Warehouse 76,000 Leased 2003
Newport Warehouse 52,000 Owned --

(1) In addition, at this location the Port of Seattle operates a
400,000 square foot distribution facility pursuant to an agreement
with the Company.

In addition to the above listed facilities, the Company either owns or
leases various other properties approximating 150,000 square feet which are
utilized in its operations. The Company also either owns or leases an
aggregate of approximately 1,000,000 square feet not currently being utilized
in its operations. Most of these properties are being leased, subleased or
offered for sublease or sale. A portion of this space not used in the
Company's operations represent facilities used by Tonka Corporation units
prior to its acquisition by the Company.

The foregoing properties consist, in general, of brick, cinder block or
concrete block buildings which the Company believes are in good condition and
well maintained.


ITEM 3. LEGAL PROCEEDINGS
-----------------
The Company is party to certain legal proceedings, substantially involving
routine litigation incidental to the Company's business, none of which,
individually or in the aggregate, is deemed to be material.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
---------------------------------------------------
None.
EXECUTIVE OFFICERS OF THE REGISTRANT
- - ------------------------------------
The following persons are the executive officers of the Company and its
subsidiaries and divisions. Such executive officers are elected annually. The
position and office listed below are the principal position(s) and office(s)
held by such person with the Company, subsidiary or divisions employing such
person. The persons listed below generally also serve as officers and
directors of the Company's various subsidiaries at the request and
convenience of the Company.

Period
Serving in
Current
Name Age Position and Office Held Position
- - ---- --- ------------------------ ----------
Alan G. Hassenfeld 48 Chairman of the Board,
President and Chief Executive
Officer Since 1989

Harold P. Gordon (1) 59 Vice Chairman Since 1995

George R. Ditomassi, Jr. (2) 62 Executive Vice President and
President, Global Innovation Since 1996

Adam Klein (3) 45 Executive Vice President,
Global Strategy and
Development Since 1996

John T. O'Neill 52 Executive Vice President and
Chief Financial Officer Since 1989

Alfred J. Verrecchia(4) 54 Executive Vice President and
President, Global Operations Since 1996

Virginia H. Kent (5) 42 President, Global Brands and
Product Development Since 1996

E. David Wilson (6) 59 President, Hasbro Americas Since 1996

Dan D. Owen (7) 48 President, Hasbro, USA Since 1996

Richard B. Holt 55 Senior Vice President
and Controller Since 1992

Cynthia S. Reed (8) 41 Senior Vice President and
General Counsel Since 1995

Phillip H. Waldoks (9) 44 Senior Vice President -
Corporate Legal Affairs
and Secretary Since 1995

Russell L. Denton 52 Vice President and Treasurer Since 1989


(1) Prior thereto, Partner, Stikeman, Elliott (law firm).

(2) Prior thereto, Chief Operating Officer, Games and International.
(3)  Prior thereto, President, Klein & Co. (consulting firm specializing
in managing strategic change); Chief Executive Officer of Bowmat Ltd.
(a South African manufacturer and distributor of construction related
materials) from 1992 through 1993.

(4) Prior thereto, Chief Operating Officer, Domestic Toy Operations.

(5) Prior thereto, General Manager, Girls/Boys/Nerf, from 1994 to 1996;
prior thereto, Senior Vice President, Marketing, Kenner, from 1993
to 1994; prior thereto, Vice President, Marketing, Kenner.

(6) Prior thereto, President Hasbro Games Group, from 1995 to 1996; prior
thereto, President, Milton Bradley.

(7) Prior thereto, President, Hasbro Toy Group, from 1994 to 1996; prior
thereto, President, Playskool.

(8) Prior thereto, Vice President - Legal.

(9) Prior thereto, Senior Vice President - Corporate Legal Affairs.


PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
-----------------------------------------------------
STOCKHOLDER MATTERS
-------------------
The information required by this item is included in Market for the
Registrant's Common Equity and Related Stockholder Matters in Exhibit 13 to
this Report and is incorporated herein by reference.


ITEM 6. SELECTED FINANCIAL DATA
-----------------------
The information required by this item is included in Selected Financial
Data in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
-----------------------------------------------------------
AND RESULTS OF OPERATIONS
-------------------------
The information required by this item is included in Management's Review in
Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
-------------------------------------------
The information required by this item is included in Financial Statements
and Supplementary Data in Exhibit 13 to this Report and is incorporated
herein by reference.
ITEM  9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
-----------------------------------------------------------
AND FINANCIAL DISCLOSURE
------------------------
None.


PART III

ITEMS 10, 11, 12 and 13.

The information required by these items is included in registrant's
definitive proxy statement for the 1997 Annual Meeting of Shareholders and is
incorporated herein by reference, except that the sections under the headings
(a) "Comparison of Five Year Cumulative Total Shareholder Return Among
Hasbro, S&P 500 and Russell 1000 Consumer Discretionary Economic Sector" and
accompanying material and (b) "Report of the Compensation and Stock Option
Committee of the Board of Directors" in the definitive proxy statement shall
not be deemed "filed" with the Securities and Exchange Commission or subject
to Section 18 of the Securities Exchange Act of 1934.


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
---------------------------------------------------------------
(a) Financial Statements, Financial Statement Schedules and Exhibits
----------------------------------------------------------------
(1) Financial Statements
--------------------
Included in PART II of this report:
Independent Auditors' Report

Consolidated Balance Sheets at December 29, 1996 and
December 31, 1995

Consolidated Statements of Earnings for the Three Fiscal
Years Ended in December 1996, 1995 and 1994

Consolidated Statements of Shareholders' Equity for the
Three Fiscal Years Ended in December 1996, 1995 and 1994

Consolidated Statements of Cash Flows for the Three
Fiscal Years Ended in December 1996, 1995 and 1994

Notes to Consolidated Financial Statements

(2) Financial Statement Schedules
-----------------------------
Included in PART IV of this Report:
Report of Independent Certified Public Accountants
on Financial Statement Schedule

For the Three Fiscal Years Ended in December 1996, 1995
and 1994:
Schedule II - Valuation and Qualifying Accounts and
Reserves
Schedules other than those listed above are omitted for the reason that
they are not required or are not applicable, or the required information is
shown in the financial statements or notes thereto. Columns omitted from
schedules filed have been omitted because the information is not applicable.

(3) Exhibits
--------
The Company will furnish to any shareholder, upon written request, any
exhibit listed below upon payment by such shareholder to the Company of the
Company's reasonable expenses in furnishing such exhibit.

Exhibit
- - -------
3. Articles of Incorporation and Bylaws
(a) Restated Articles of Incorporation of the Company.
(Incorporated by reference to Exhibit (c)(2) to the
Company's Current Report on Form 8-K, dated July 15,
1993, File No. 1-6682.)

(b) Amended and Restated Bylaws of the Company. (Incorporated by
reference to Exhibit (3) to the Company's Current Report on
Form 8-K, dated February 16, 1996, File No. 1-6682.)

4. Instruments defining the rights of security holders, including
indentures.
(a) Revolving Credit Agreement, dated as of June 22, 1992, among
the Company, certain banks (the "Banks"), and The First
National Bank of Boston, as agent for the Banks (the
"Agent"). (Incorporated by reference to Exhibit 4(a) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(b) Subordination Agreement, dated as of June 22, 1992, among
the Company, certain subsidiaries of the Company, and the
Agent. (Incorporated by reference to Exhibit 4(b) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(c) Amendment No. 1, dated as of April 1, 1994, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 27,
1994, File No. 1-6682.)

(d) Amendment No. 2, dated as of May 1, 1995, to the Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended April 2,
1995, File No. 1-6682.)

(e) Amendment No. 3, dated as of May 10, 1996, to the Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 31,
1996, File No. 1-6682.)
10.  Material Contracts
(a) Lease between Hasbro Canada Inc. (formerly named Hasbro
Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
("Central Toy"), dated December 23, 1976. (Incorporated by
reference to Exhibit 10.15 to the Company's Registration
Statement on Form S-14, File No. 2-92550.)

(b) Lease between Hasbro Canada Inc. and Central Toy, together
with an Addendum thereto, each dated as of May 1, 1987.
(Incorporated by reference to Exhibit 10(f) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(c) Agreement between the Company and Bear, Stearns & Co. Inc.,
dated as of January 16, 1996.(Incorporated by reference to
Exhibit 10(c) to the Company's Annual Report on Form 10-K for
the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

Executive Compensation Plans and Arrangements
(d) Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement on Form S-8, File No. 2-78018.)

(e) Amendment No. 1 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 28, 1986, File No. 1-6682.)

(f) Amendment No. 2 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(n) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(g) Amendment No. 3 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(o) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 25, 1988, File No. 1-6682.)

(h) Amendment No. 4 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(s) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(i) Form of Incentive Stock Option Agreement for incentive stock
options. (Incorporated by reference to Exhibit 10(o) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1987, File No. 1-6682.)

(j) Form of Non Qualified Stock Option Agreement under the
Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 10(q) to the Company's Annual Report
on Form 10-K for the Fiscal Year Ended December 25, 1988,
File No. 1-6682.)

(k) Non Qualified Stock Option Plan. (Incorporated by reference
to Exhibit 10.10 to the Company's Registration Statement on
Form S-14, File No. 2-92550.)
(l)  Amendment No. 1 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(j) to the
Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 28, 1986, File No. 1-6682.)

(m) Amendment No. 2 to Non Qualified Stock Option Plan.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1987 Annual Meeting of
Shareholders, File No. 1-6682.)

(n) Amendment No. 3 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(o) Form of Stock Option Agreement (For Employees) under the Non
Qualified Stock Option Plan. (Incorporated by reference to
Exhibit 10(t) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(p) 1992 Stock Incentive Plan (Incorporated by reference to
Appendix A to the Company's definitive proxy statement for
its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

(q) Form of Stock Option Agreement (For Employees) under the
1992 Stock Incentive Plan and the Stock Incentive Performance
Plan. (Incorporated by reference to Exhibit 10(v) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(r) Form of Stock Option Agreement (For Participants in the Long
Term Incentive Program) under the 1992 Stock Incentive Plan
and the Stock Incentive Performance Plan. (Incorporated by
reference to Exhibit 10(w) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 27, 1992, File
No. 1-6682.)

(s) Form of Employment Agreement between the Company and nine
executive officers of the Company. (Incorporated by
reference to Exhibit 10(v) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 31, 1989,
File No. 1-6682.)

(t) Hasbro, Inc. Retirement Plan for Directors. (Incorporated
by reference to Exhibit 10(x) to the Company's Annual
Report on Form 10-K for the Fiscal Year Ended December 30,
1990, File No. 1-6682.)

(u) Form of Director's Indemnification Agreement. (Incorporated
by reference to Appendix B to the Company's definitive proxy
statement for its 1988 Annual Meeting of Shareholders, File
No. 1-6682.)
(v)  Hasbro, Inc. Deferred Compensation Plan for Non-Employee
Directors.(Incorporated by reference to Exhibit 10(cc) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 26, 1993, File No. 1-6682.)

(w) Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(x) Form of Stock Option Agreement for Non-Employee Directors
under the Hasbro, Inc. Stock Option Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(w) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 25, 1994, File No. 1-6682.)

(y) Hasbro, Inc. Senior Management Annual Performance Plan.
(Incorporated by reference to Appendix B to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(z) Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
by reference to Appendix A to the Company's definitive proxy
statement for its 1995 Annual Meeting of Shareholders, File
No. 1-6682.)

(aa) Employment Agreement, dated as of January 1, 1996, between
the Company and Harold P. Gordon. (Incorporated by reference
to Exhibit 10(aa) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

(bb) Severance And Settlement Agreement And Release, dated as of
December 20, 1995, and addendum thereto, between the Company
and Dan D. Owen. (Incorporated by reference to Exhibit 10(bb)
to the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 31, 1995, File No. 1-6682.)

(cc) Amendment, effective as of January 1, 1997 to Severance and
Settlement Agreement and Release between the Company and
Dan D. Owen.

(dd) Employee Non-Qualified Stock Plan.

11. Statement re computation of per share earnings

12. Statement re computation of ratios

13. Selected information contained in Annual Report to Shareholders

22. Subsidiaries of the registrant

24. Consents of experts and counsel
(a) Consent of KPMG Peat Marwick LLP

27. Financial data schedule
The Company agrees to furnish the Securities and Exchange Commission, upon
request, a copy of each agreement with respect to long-term debt of the
Company, the authorized principal amount of which does not exceed 10% of the
total assets of the Company and its subsidiaries on a consolidated basis.

(b) Reports on Form 8-K
-------------------
A Current Report on Form 8-K dated February 6, 1997 was filed to
announce the Company's results for the quarter and year ended
December 29, 1996. Consolidated statements of earnings (without
notes) for the quarter and year ended December 29, 1996 and
December 31, 1995 and consolidated condensed balance sheets
(without notes) as of said dates were also filed.

(c) Exhibits
--------
See (a)(3) above

(d) Financial Statement Schedules
-----------------------------
See (a)(2) above
INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


Under date of February 5, 1997, we reported on the consolidated
balance sheets of Hasbro, Inc. and subsidiaries as of December 29, 1996 and
December 31, 1995 and the related consolidated statements of earnings,
shareholders' equity, and cash flows for each of the fiscal years in the
three-year period ended December 29, 1996, as contained in the 1996 annual
report to shareholders. These consolidated financial statements and our
report thereon are incorporated by reference in the annual report on Form 10-
K for the year 1996. In connection with our audits of the aforementioned
consolidated financial statements, we also audited the related financial
statement schedule listed in Item 14 (a)(2). This financial statement
schedule is the responsibility of the Company's management. Our
responsibility is to express an opinion on this financial statement schedule
based on our audits.

In our opinion, such financial statement schedule when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.




/s/ KPMG Peat Marwick LLP



Providence, Rhode Island

February 5, 1997
SCHEDULE II
HASBRO, INC. AND SUBSIDIARIES

Valuation and Qualifying Accounts and Reserves

Fiscal Years Ended in December

(Thousands of Dollars)


Provision
Balance at Charged to Write-Offs Balance
Beginning of Costs and Other And at End of
Year Expenses Additions Other (a) Year
------------ ---------- ------------ ----------- ---------

Valuation
accounts
deducted
from assets
to which
they apply -
for doubtful
accounts
receivable:

1996 $48,800 5,834 - (8,034) $46,600
====== ====== ====== ====== ======

1995 $51,000 5,860 - (8,060) $48,800
====== ====== ====== ====== ======

1994 $54,200 5,120 - (8,320) $51,000
====== ====== ====== ====== ======


(a) Includes write-offs, recoveries of previous write-offs and
translation adjustments.
SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

HASBRO, INC. (Registrant)


By: /s/ Alan G. Hassenfeld Date: March 28, 1997
------------------------- ---------------
Alan G. Hassenfeld
Chairman of the Board



Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

Signature Title Date
- - --------- ----- ----



/s/ Alan G. Hassenfeld
- - ---------------------------- Chairman of the Board, March 28, 1997
Alan G. Hassenfeld President, Chief Executive
Officer and Director
(Principal Executive Officer)


/s/ John T. O'Neill
- - ---------------------------- Executive Vice President March 28, 1997
John T. O'Neill and Chief Financial Officer
(Principal Financial and
Accounting Officer)


/s/ Alan R. Batkin
- - ---------------------------- Director March 28, 1997
Alan R. Batkin


/s/ George R. Ditomassi, Jr.
- - ---------------------------- Director March 28, 1997
George R. Ditomassi, Jr.


/s/ Harold P. Gordon
- - ---------------------------- Director March 28, 1997
Harold P. Gordon
/s/ Alex Grass
- - ---------------------------- Director March 28, 1997
Alex Grass


/s/ Sylvia K. Hassenfeld
- - ---------------------------- Director March 28, 1997
Sylvia K. Hassenfeld


/s/ Marie-Josee Kravis
- - ---------------------------- Director March 28, 1997
Marie-Josee Kravis



- - ---------------------------- Director March , 1997
Claudine B. Malone



- - ---------------------------- Director March , 1997
Morris W. Offit


/s/ Norma T. Pace
- - ---------------------------- Director March 28, 1997
Norma T. Pace


/s/ E. John Rosenwald, Jr.
- - ---------------------------- Director March 28, 1997
E. John Rosenwald, Jr.


/s/ Carl Spielvogel
- - ---------------------------- Director March 28, 1997
Carl Spielvogel


/s/ Henry Taub
- - ---------------------------- Director March 28, 1997
Henry Taub


/s/ Preston Robert Tisch
- - ---------------------------- Director March 28, 1997
Preston Robert Tisch
- - ----------------------------   Director                     March   , 1997
Paul Wolfowitz


/s/ Alfred J. Verrecchia
- - ---------------------------- Director March 28, 1997
Alfred J. Verrecchia
HASBRO, INC.

Annual Report on Form 10-K

for the Year Ended December 29, 1996

Exhibit Index

Exhibit
- - -------
3. Articles of Incorporation and Bylaws
(a) Restated Articles of Incorporation of the Company.
(Incorporated by reference to Exhibit (c)(2) to the
Company's Current Report on Form 8-K, dated July 15,
1993, File No. 1-6682.)

(b) Amended and Restated Bylaws of the Company. (Incorporated by
reference to Exhibit (3) to the Company's Current Report on
Form 8-K, dated February 16, 1996, File No. 1-6682.).

4. Instruments defining the rights of security holders, including
indentures
(a) Revolving Credit Agreement, dated as of June 22, 1992, among
the Company, certain banks (the "Banks"), and The First
National Bank of Boston, as agent for the Banks (the
"Agent"). (Incorporated by reference to Exhibit 4(a) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(b) Subordination Agreement, dated as of June 22, 1992, among
the Company, certain subsidiaries of the Company, and the
Agent. (Incorporated by reference to Exhibit 4(b) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(c) Amendment No. 1, dated as of April 1, 1994, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 27,
1994, File No. 1-6682.)

(d) Amendment No. 2, dated as of May 1, 1995, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended April 2,
1995, File No. 1-6682.)

(e) Amendment No. 3, dated as of May 10, 1996, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 31,
1996, File No. 1-6682.)
10.  Material Contracts
(a) Lease between Hasbro Canada Inc. (formerly named Hasbro
Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
("Central Toy"), dated December 23, 1976. (Incorporated by
reference to Exhibit 10.15 to the Company's Registration
Statement on Form S-14, File No. 2-92550.)

(b) Lease between Hasbro Canada Inc. and Central Toy, together
with an Addendum thereto, each dated as of May 1, 1987.
(Incorporated by reference to Exhibit 10(f) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(c) Agreement between the Company and Bear, Stearns & Co. Inc.,
dated as of January 16, 1996. Incorporated by reference to
Exhibit 10(c) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 31, 1996, File No. 1-6682.)

Executive Compensation Plans and Arrangements
(d) Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement on Form S-8, File No. 2-78018.)

(e) Amendment No. 1 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 28, 1986, File No. 1-6682.)

(f) Amendment No. 2 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(n) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(g) Amendment No. 3 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(o) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 25, 1988, File No. 1-6682.)

(h) Amendment No. 4 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(s) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(i) Form of Incentive Stock Option Agreement for incentive stock
options. (Incorporated by reference to Exhibit 10(o) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1987, File No. 1-6682.)

(j) Form of Non Qualified Stock Option Agreement under the
Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 10(q) to the Company's Annual Report
on Form 10-K for the Fiscal Year Ended December 25, 1988,
File No. 1-6682.)
(k)  Non Qualified Stock Option Plan. (Incorporated by reference
to Exhibit 10.10 to the Company's Registration Statement on
Form S-14, File No. 2-92550.)

(l) Amendment No. 1 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(j) to the
Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 28, 1986, File No. 1-6682.)

(m) Amendment No. 2 to Non Qualified Stock Option Plan.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1987 Annual Meeting of
Shareholders, File No. 1-6682.)

(n) Amendment No. 3 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(o) Form of Stock Option Agreement (For Employees) under the Non
Qualified Stock Option Plan. (Incorporated by reference to
Exhibit 10(t) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(p) 1992 Stock Incentive Plan (Incorporated by reference to
Appendix A to the Company's definitive proxy statement for
its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

(q) Form of Stock Option Agreement (For Employees) under the
1992 Stock Incentive Plan and the Stock Incentive Performance
Plan. (Incorporated by reference to Exhibit 10(v) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(r) Form of Stock Option Agreement (For Participants in the Long
Term Incentive Program) under the 1992 Stock Incentive Plan
and the Stock Incentive Performance Plan. (Incorporated by
reference to Exhibit 10(w) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 27, 1992, File
No. 1-6682.)

(s) Form of Employment Agreement between the Company and nine
executive officers of the Company. (Incorporated by
reference to Exhibit 10(v) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 31, 1989,
File No. 1-6682.)

(t) Hasbro, Inc. Retirement Plan for Directors. (Incorporated
by reference to Exhibit 10(x) to the Company's Annual
Report on Form 10-K for the Fiscal Year Ended December 30,
1990, File No. 1-6682.)

(u) Form of Director's Indemnification Agreement. (Incorporated
by reference to Appendix B to the Company's definitive proxy
statement for its 1988 Annual Meeting of Shareholders, File
No. 1-6682.)
(v)  Hasbro, Inc. Deferred Compensation Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(cc) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 26, 1993, File No. 1-6682.)

(w) Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(x) Form of Stock Option Agreement for Non-Employee Directors
under the Hasbro, Inc. Stock Option Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(w) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 25, 1994, File No. 1-6682.)

(y) Hasbro, Inc. Senior Management Annual Performance Plan.
(Incorporated by reference to Appendix B to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(z) Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
by reference to Appendix A to the Company's definitive proxy
statement for its 1995 Annual Meeting of Shareholders, File
No. 1-6682.)

(aa) Employment Agreement, dated as of January 1, 1996, between
the Company and Harold P. Gordon. (Incorporated by reference
to Exhibit 10(aa) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

(bb) Severance And Settlement Agreement And Release, dated as of
December 20, 1995, and addendum thereto, between the Company
and Dan D. Owen. (Incorporated by reference to Exhibit 10(bb)
to the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 31, 1995, File No. 1-6682.)

(cc) Amendment, effective as of January 1, 1997 to Severance and
Settlement agreement and Release between the Company and
Dan D. Owen.

(dd) Employee Non-Qualified Stock Plan.

11. Statement re computation of per share earnings

12. Statement re computation of ratios

13. Selected information contained in Annual Report to Shareholders

22. Subsidiaries of the registrant

24. Consents of experts and counsel
(a) Consent of KPMG Peat Marwick LLP

27. Financial data schedule