Hasbro
HAS
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Hasbro is an American toy manufacturer based in Pawtucket, Rhode Island in the USA.
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SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549

Form 10-K

Annual Report Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

For the fiscal year ended December 28, 1997 Commission file number 1-6682
----------------- ------

Hasbro, Inc.
--------------------
(Name of Registrant)
Rhode Island 05-0155090
- - ------------------------ -------------------
(State of Incorporation) (I.R.S. Employer
Identification No.)

1027 Newport Avenue, Pawtucket, Rhode Island 02861
--------------------------------------------------
(Address of Principal Executive Offices)

(401) 431-8697
--------------

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange
Title of each class on which registered
------------------- ---------------------

Common Stock American Stock Exchange
Preference Share Purchase Rights American Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days. Yes[X] or No[ ].

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part II of this Form 10-K or any
amendment to this Form 10-K. [X]

The aggregate market value of the voting stock held by non-affiliates of the
registrant computed by reference to the price at which the stock was sold on
March 20, 1998 was $4,489,943,387.

The number of shares of Common Stock outstanding as of March 20, 1998 was
133,122,242.
DOCUMENTS INCORPORATED BY REFERENCE

Portions of registrant's definitive proxy statement for its 1998 Annual
Meeting of Shareholders are incorporated by reference into Part III of this
Report.

Selected information contained in registrant's Annual Report to
Shareholders for the fiscal year ended December 28, 1997, is included as
Exhibit 13, and incorporated by reference into Parts I and II of this Report.


PART I

ITEM 1. BUSINESS
--------
(a) General Development of Business
-------------------------------
The Company designs, manufactures and markets a diverse line of toy
products and related items throughout the world. Included in its offerings
are games, including traditional board and card, hand-held electronic and
interactive CD-ROM, and puzzles, preschool, boys' action and girls' toys,
dolls, plush products and infant products. The Company also licenses various
tradenames, characters and other property rights for use in connection with
the sale by others of noncompeting toys and non-toy products.

Except as expressly indicated or unless the context otherwise requires, as
used herein, the "Company" means Hasbro, Inc., a Rhode Island corporation
organized on January 8, 1926, and its subsidiaries.

During 1996, the Company began to take steps to become more marketing and
brands driven and globally focused. The new focus is designed to allow the
development of brands and products globally, which will provide greater
coordination of key brands from a world-wide perspective, while still
recognizing regional differences in product requirements and the sales
process. It also will allow for the global coordination of production and
sourcing requirements.

During 1997, the Company operated through its existing units, Games, Toys
and International, while at the same time put into place a new organizational
structure. The new organizational structure includes three primary groups;
Global Brands and Product Development, which has the responsibility for
developing and managing the Company's global and regional brands, acquiring
new brands and licenses, developing products and determining strategies for
marketing those products; Global Operations, which is responsible for
manufacturing or otherwise sourcing products developed by the Brands Group;
and Regional Sales and Marketing, which is responsible for taking the
products developed by the Brands Group and manufactured or sourced by the
Operations Group and marketing them throughout the world. The Company's
interactive and emerging business units will not be operated within the
confines of the three primary groups but will rather operate as `stand alone'
units, utilizing the expertise of those groups.



-2-
(b) Description of Business Products
--------------------------------
Within the United States, the Company's products sold by the Sales and
Marketing group are categorized for marketing purposes as follows:

(i) Boys' Toys
---------
Boys' toys are offered in a wide range of products, many of which are tied
to entertainment properties, including Star Wars(R), Batman(R) and Jurassic
Park(TM) action figures and accessories. It also offers such classic
properties as G.I. Joe(R), Action Man(TM), Starting Line-Up(R),
Transformers(R), the Tonka(R) line of trucks, and vehicles including the
XRC(R) radio-controlled vehicles and the Nerf(R) line of soft action play
equipment. The focus in 1998 for this category will be on the core brands,
with introductions of new action figures and accessories utilizing the Action
Man, G.I. Joe, Star Wars, Batman, Jurassic Park and Starting Line-Up brands.
Additionally, the Company will offer a range of action figures and
accessories using characters associated with DreamWorks' forthcoming movie,
Small Soldiers(TM) and several new collectible figurines of NASCAR drivers
and additions to the Winner's Circle(TM) line of die cast vehicle
assortments.

(ii) Games
-----
The Company markets its games and puzzles under both the Milton Bradley(R)
and Parker Brothers(R) brands. Milton Bradley maintains a line of board,
strategy and word games, skill and action games, hand-held electronic games
and travel games with a diversified line of more than 200 games and puzzles
for children and adults. Its staple items include Battleship(R), The Game of
Life(R), Scrabble(R), Chutes and Ladders(R), Candy Land(R), Trouble(R),
Mousetrap(R), Operation(R), Hungry Hungry Hippos(R), Connect Four(R),
Twister(R) and Big Ben(R) Puzzles. The Company also provides games and
puzzles for the entire family, including such games as Yahtzee(R),
Parcheesi(R), Aggravation(R), Jenga(R) and Scattergories(R) and Puzz 3-D(R),
a series of three dimensional jigsaw puzzles. Items added within the Milton
Bradley brand for 1998 include Totally Twister(TM), TV Guide(R)-The Game and
Fishin' Around(TM), a game for younger players.

Under the Parker Brothers brand, the Company markets a full line of games
for families, children and adults. Its classic line of family board games
includes Monopoly(R), Clue(R), Sorry!(R), Risk(R), Boggle(R), Ouija(R) and
Trivial Pursuit(R), some of which have been in the Parker Brothers' line for
more than 50 years. The Company also markets traditional card games such as
Mille Bornes(R), Rook(R) and Rack-O(R), games for adults such as Outburst(R)
and Catch Phrase(R), a line of Playskool(R) Games for children, including
Kanga-Banga Roo(TM) and Mr. Potato Head Pals(TM), as well as a line of
puzzles. New under the Parker Brothers' brand in 1998 are the Electronic
Hand-Held Monopoly(R) game and Bamboozle(TM), a game for adult play.







-3-
(iii) Girls' Toys
-----------
Hasbro's girls' items include the Raggedy Ann(R) and Raggedy Andy(R) line
of rag dolls along with a large doll line which includes Baby Go Bye Bye(TM).
Included in its new introductions for 1998 are McDonaldland(R) Happy Meal(R)
Girl Doll and Dial-A-Doctor Baby(TM) Doll large dolls and figures and
accessories based on the soon to be released movie, Quest for Camelot(TM).
Also being reintroduced in 1998 is a line of My Little Pony(R) figures and
playsets.

(iv) Preschool
---------
The preschool line is focused on four key brands; Playskool(R); Barney(TM);
Arthur(TM); and, being launched this year, Teletubbies(TM). The Playskool
brand includes such well known products as Mr. Potato Head(R), 1-2-3 Bike(TM)
and the "Busy(R)" line of toys; electronic items including the new Real
Recordin' Message Center(TM) and Police Talk(TM) Radio; and sports toys such
as 1-2-3 Baseball(TM) and Flash `n Go In-Line Skates(TM). Other new items
within this brand for 1998 include Knock-Knock Mr. Potato Head(R), an
interactive soft toy which tells over 50 `knock-knock" jokes and the Musical
Ice Cream Cart(TM). The Barney brand includes a range of products including
Talking Barney(R) and other products featuring the purple dinosaur and his
friends. The PBS television show, Arthur, inspired a line of products
featuring this child-like aardvark and his sister D.W.(TM). Teletubbies are
based on the new PBS series featuring four lovable characters: Dipsy(TM);
Po(TM); Laa-Laa(TM); and Tinky Winky(TM).

(v) Creative Play
-------------
Creative play items for both girls and boys include such classic lines as
Play-Doh(R), Easy-Bake(R) Oven, Tinkertoy(R), Lincoln Logs(R) and the
Spirograph(R) design toy. New offerings for 1998 include an Easy Bake
licensed bake set assortment using the M&M(R) and Oreo(R) brands, several new
Play-Doh playsets and several items featuring characters from Small Soldiers.

The Company also develops and markets certain products, both in the United
States and internationally, through two other organizations, Hasbro
Interactive and the Emerging Business Group.

(vi) Hasbro Interactive
------------------
Hasbro Interactive, Inc. develops and markets interactive CD-ROM games
based on the Company's traditional games and brands, including Monopoly,
Risk, Sorry!, Battleship and, for younger children, Tonka Construction(TM).
It also produces games using licensed properties such as Frogger(R). Among
its 1998 introductions will be Wheel of Fortune(R) and Jeopardy(R), in both
CD-ROM and Sony(R) Playstation(TM) versions, and two interactive playsets. In
1998, Hasbro Interactive will also launch, Centipede(R), its first game
utilizing the recently acquired rights from Atari.






-4-
(vii) Emerging Business Group
-----------------------
The emerging business group develops and markets the Larami(R) Super
Soaker(TM) line of water products, the Koosh(R) range of soft play items and
a line of interactive candy. Included in this group's line of interactive
candy in 1998 will be Sound Bites(TM) which allows one to hear sounds inside
one's head while eating the candy.


The Company conducts its international operations through subsidiaries in
more than 25 countries which sell a representative range of the global brands
and products marketed in the United States together with some items which are
sold only internationally.


To further extend its range of products, the Company has Hong Kong units
which market directly to retailers, both in the United States and
internationally, a line of high quality, low priced toys, games and related
products, primarily on a direct import basis.

In addition, certain toy products are licensed to other toy companies to
manufacture and sell product in certain international markets where the
Company does not otherwise have a presence.


For all of the Company's units, the Operations group manufactures products
in the United States, Mexico, Ireland and Spain and sources products, largely
through a Hong Kong subsidiary working primarily through unrelated
manufacturers in various Far East countries. The Company has small
investments in joint ventures in India and the Peoples Republic of China
which manufacture and sell products both to the Company and unaffiliated
customers.

Working Capital Requirements
----------------------------
Production has been financed historically by means of short-term borrowings
which reach peak levels during September through November of each year when
receivables also generally reach peak levels. The revenue pattern of the
Company continues to shift with the second half of the year growing in
significance to its overall business and, within that half, the fourth
quarter becoming more prominent. The Company expects that this trend will
continue. The toy business is also characterized by customer order patterns
which vary from year to year largely because of differences each year in the
degree of consumer acceptance of a product line, product availability,
marketing strategies and inventory levels of retailers and differences in
overall economic conditions. As a result, comparisons of unshipped orders on
any date with those at the same date in a prior year are not necessarily
indicative of sales for that entire given year. Also, quick response
inventory management practices now being used results in fewer orders being
placed in advance of shipment and more orders, when placed, for immediate
delivery. The Company's unshipped orders at March 1, 1998 and March 2, 1997
were approximately $155,000,000 and $215,000,000, respectively. Also, it is a



-5-
general industry practice that orders are subject to amendment or
cancellation by customers prior to shipment. The backlog at any date in a
given year can be affected by programs the Company may employ to induce its
customers to place orders and accept shipments early in the year. This method
is a general industry practice. The programs the Company is employing to
promote sales in 1998 are not substantially different from those employed in
1997.

As part of the traditional marketing strategies of the toy industry, many
sales made early in the year are not due for payment until the fourth quarter
or early in the first quarter of the subsequent year, thus making it
necessary for the Company to borrow significant amounts pending these
collections. During the year, the Company relies on internally generated
funds and short-term borrowing arrangements, including commercial paper, to
finance its working capital needs. Currently, the Company has available to it
unsecured lines of credit, which it believes are adequate, of approximately
$1,000,000,000 including a $440,000,000 revolving credit agreement with a
group of banks which is also used as a back-up to commercial paper issued by
the Company.

Royalties, Research and Development
-----------------------------------
The Company's business is based to a substantial extent on the continuing
development of new products and the redesigning of existing items for
continuing market acceptance. In 1997, 1996 and 1995, approximately
$154,710,000, $152,487,000 and $148,057,000, respectively, were incurred on
activities relating to the development, design and engineering of new
products and their packaging (including items brought to the Company by
independent designers) and to the improvement or modification of ongoing
products. Much of this work is performed by the Company's staff of designers,
artists, model makers and engineers.

In addition to its own staff, the Company deals with a number of
independent toy designers for whose designs and ideas the Company competes
with other toy manufacturers. Rights to such designs and ideas, when acquired
by the Company, are usually exclusive under agreements requiring the Company
to pay the designer a royalty on the Company's net sales of the item. These
designer royalty agreements in some cases provide for advance royalties and
minimum guarantees.

The Company also produces a number of toys under trademarks and copyrights
utilizing the names or likenesses of familiar movie, television and comic
strip characters, for whose rights the Company competes with other toy
manufacturers. Licensing fees are generally paid as a royalty on the
Company's net sales of the item. Licenses for the use of characters are
generally exclusive for specific products or product lines in specified
territories. In many instances, advance royalties and minimum guarantees are
required by character license agreements. Under terms of currently existing
agreements, in certain circumstances the Company may be required to pay an
aggregate of up to $500,000,000 in guaranteed or minimum royalties between
1998 and 2005.




-6-
Marketing and Sales
-------------------
The Company's products are sold nationally and internationally to a broad
spectrum of customers including wholesalers, distributors, chain stores,
discount stores, mail order houses, catalog stores, department stores and
other retailers, large and small. The Company and its subsidiaries employ
their own sales forces which account for nearly all of the sales of their
products. Remaining sales are generated by independent distributors who sell
the Company's products principally in areas of the world where the Company
does not otherwise maintain a presence. The Company maintains showrooms in
New York and selected other major cities world-wide as well as at most of its
subsidiary locations. Although the Company has more than 2,000 customers in
the United States and Canada, most of which are wholesalers, distributors or
large chain stores, there has been significant consolidation at the retail
level over the last several years. In other countries, the Company has in
excess of 20,000 customers, many of which are individual retail stores.
During 1997, sales to the Company's two largest customers, Toys R Us, Inc.
and Wal-Mart Stores, Inc., represented 22% and 15%, respectively, of
consolidated net revenues.

The Company advertises many of its toy and game products extensively on
television. The Company generally advertises selected items in its product
groups in a manner designed to promote the sale of other specific items in
those product groups. Each year, the Company introduces its new products at
its New York City showrooms at the time of the American International Toy
Fair in February. It also introduces some of its products to major customers
during the prior year.

In 1997, the Company spent approximately $411,574,000 in advertising,
promotion and marketing programs compared to $418,003,000 in 1996 and
$417,886,000 in 1995.

Manufacturing and Importing
---------------------------
The Company manufactures its products in facilities within the United
States and various other countries (see "Properties"). Most of its products
are manufactured from basic raw materials such as plastic and cardboard which
are readily available but which may be subject to significant fluctuations in
price. The Company's manufacturing process includes injection molding, blow
molding, metal stamping, spray painting, printing, box making, assembly and
wood processing. The Company purchases certain components and accessories
used in its toys and games and some finished items from United States
manufacturers as well as from manufacturers in the Far East, which is the
largest manufacturing center of toys in the world, and other countries. The
1996 implementation of the General Agreement on Tariffs and Trade reduced or
eliminated customs duties on many products imported by the Company. The
Company believes that the manufacturing capacity of its facilities and the
supply of components, accessories and completed products which it purchases
from unaffiliated manufacturers is adequate to meet the foreseeable demand
for the products which it markets. The Company's reliance on external sources
of manufacturing can be shifted, over a period of time, to alternative
sources of supply for products it sells, should such changes be necessary.



-7-
However, if the Company is prevented from obtaining products from a
substantial number of its current Far East suppliers due to political, labor
or other factors beyond its control, the Company's operations would be
disrupted while alternative sources of product were secured. The imposition
of trade sanctions by the United States or the European Union against a class
of products imported by the Company from, or the loss of "most favored
nation" trading status by, the People's Republic of China could significantly
increase the cost of the Company's products imported into the United States
or Europe from China.

The Company makes its own tools and fixtures but purchases dies and molds
principally from independent United States and international sources. Several
of the Company's North American production departments operate on a two-shift
basis and its molding departments operate on a continuous basis through most
of the year.

Competition
-----------
The Company's business is highly competitive and it competes with several
large and many small United States and international manufacturers. The
Company is a worldwide leader in the design, manufacture and marketing of
toys and games.

Employees
---------
The Company employs approximately 12,000 persons worldwide, approximately
6,500 of whom are located in the United States.

Trademarks, Copyrights and Patents
----------------------------------
The Company's products are protected, for the most part and in as many
countries as practical, by registered trademarks, copyrights and patents to
the extent that such protection is available and meaningful. The loss of such
rights concerning any particular product would not have a material adverse
effect on the Company's business, although the loss of such protection for a
number of significant items might have such an effect.

Government Regulation
---------------------
The Company's toy products sold in the United States are subject to the
provisions of the Consumer Product Safety Act (the "CPSA"), The Federal
Hazardous Substances Act (the "FHSA") and the regulations promulgated
thereunder. The CPSA empowers the Consumer Product Safety Commission (the
"CPSC") to take action against hazards presented by consumer products,
including the formulation and implementation of regulations and uniform
safety standards. The CPSC has the authority to seek to declare a product "a
banned hazardous substance" under the CPSA and to ban it from commerce. The
CPSC can file an action to seize and condemn an "imminently hazardous
consumer product" under the CPSA and may also order equitable remedies such
as recall, replacement, repair or refund for the product. The FHSA provides
for the repurchase by the manufacturer of articles which are banned. Similar
laws exist in some states and cities within the United States and in Canada,
Australia and Europe. The Company maintains laboratories which have testing
and other procedures intended to maintain compliance with the CPSA and FHSA.

-8-
Notwithstanding the foregoing, there can be no assurance that all of the
Company's products are or will be hazard free. While the Company neither has
had any material product recalls nor knows of any currently, should any such
problem arise, it could have an effect on the Company depending on the
product and could affect sales of other products.

The Children's Television Act of 1990 and the rules promulgated thereunder
by the United States Federal Communications Commission as well as the laws of
certain countries place certain limitations on television commercials during
children's programming.

The Company maintains programs to comply with various United States
federal, state, local and international requirements relating to the
environment, plant safety and other matters.

Toys "R" Us Litigation
----------------------
On September 25, 1997, an administrative law judge ("ALJ") of the Federal
Trade Commission (the "Commission") issued an Initial Decision against Toys
"R" Us, finding that Toys "R" Us had engaged in unfair business practices in
violation of Section 5 of the Federal Trade Commission Act. In particular,
the ALJ found that Toys "R" Us entered into vertical agreements with, and
facilitated horizontal agreements among, various toy manufacturers, including
the Company, to restrict the supply of certain toys to warehouse club
retailers. Toys "R" Us' appeal of the ALJ's decision is currently pending
before the Commission. Although the Company voluntarily produced documents
and witnesses in the action, the Company was not named a defendant by the
Commission in the action.

In the wake of the ALJ's decision, numerous antitrust actions have been
filed naming Toys "R" Us, the Company, and certain other toy manufacturers as
defendants. All of these actions generally allege that Toys "R" Us
orchestrated an illegal conspiracy with various toy manufacturers to
improperly cut-off supplies of popular toys to the warehouse clubs and other
low margin retailers that compete with Toys "R" Us. The Company has been
named as a defendant in twenty-seven private antitrust class actions in
federal courts in California, Illinois, Maryland, New Jersey, New York,
Pennsylvania and Vermont, all of which purport to represent nationwide
classes of customers. These actions allege, among other things, violations of
the Sherman and Clayton Acts. In addition, on October 2, 1997, the Attorney
General of the State of New York ("NYAG") filed an action against Toys "R"
Us, the Company, and several other toy manufacturers alleging violations of
federal and state antitrust law, on behalf of all persons in the State of New
York who purchased toy products from retailers from 1989 to the present. The
NYAG complaint has been amended to add as plaintiffs attorneys general from
an additional thirty-seven states, the District of Columbia and the
Commonwealth of Puerto Rico.

On February 11, 1998, the Judicial Panel on Multi-District Litigation
consolidated and transferred, for all pretrial proceedings, the NYAG action
and all of the pending private actions in the federal courts. The
consolidated cases are titled In Re Toys "R" Us Antitrust Litigation, MDL-
1211 and are pending in the Federal District Court in the Eastern District of
New York.

-9-
In addition, the Company has been named as a defendant, along with Toys "R"
Us and certain other toy manufacturers, in an action titled Struthers v. Toys
"R" Us et al., No. H198813-6, filed in the Superior Court for the State of
California, Alameda County, alleging violations of state antitrust laws. On
February 9, 1998, the Superior Court ordered the Struthers case to be
coordinated with three pending state court actions previously filed against
Toys "R" Us in California. On March 2, 1998, the Superior Court entered an
order providing for six months hiatus in all of the California litigations to
encourage the parties to pursue settlement discussions and negotiations in
good faith. These discussions are to be coordinated with a mediation ordered
in a case titled Wilson v. Toys "R" Us, Case No. CV96-574, pending in
Tuscaloosa County Circuit Court in Alabama. The Company is not a party to the
Alabama case.

All of the foregoing complaints seek injunctive relief, unspecified treble
damages, expenses or costs and attorneys fees. The Company has not responded
to the complaints in any of these actions, and there are no current dates for
responding to any of the complaints.

The Company intends to vigorously defend the actions in which it is named
as a defendant involving the Toys "R" Us matter. Due to the preliminary
nature of the various actions and proceedings against the Company, the
ultimate outcome and materiality of these matters cannot presently be
determined.

Forward-Looking Information
---------------------------
From time to time, the Company may publish forward-looking statements
relating to such matters as anticipated financial performance, business
prospects, technological developments, new products, research and development
activities and similar matters. Forward-looking statements are inherently
subject to risks and uncertainties, many of which are known by, or self-
evident to, the investing public. The Private Securities Litigation Reform
Act of 1995 provides a safe harbor for forward-looking statements. In order
to comply with the terms of the safe harbor, the Company notes that a variety
of factors could cause its actual results and experience to differ materially
from the anticipated results or other expectations expressed in its forward-
looking statements. The risks and uncertainties that may affect the
operations, performance, development and results of Hasbro's business include
the following:

1) The Company's dependence on its timely development and introduction of
new products and the acceptance, in a competitive product environment, by
both the customer and consumer, of new and continuing products;

2) The impact of competition on revenue, margins and other aspects of the
Company's business;

3) Economic conditions and currency fluctuations in the various markets
in which the Company operates throughout the world, including the effect of
currency fluctuations on reportable income;



-10-
4)  The continuing trend of increased concentration of Hasbro's revenues
in the second half and fourth quarter of the year, together with the
increased reliance by retailers on quick response inventory management
practices, which increases the risk of the Company's underproduction of
popular items, overproduction of less popular items and failure to achieve
tight and compressed shipping schedules;

5) Third party actions or approval that could delay, modify or increase
the cost of implementation of the Company's global integration and profit
enhancement program;

6) The risk that anticipated benefits of acquisitions may not occur or be
delayed or reduced in their realization; and

7) Other risks and uncertainties as are or may be detailed from time to
time in Hasbro's public announcements and filings with the Securities and
Exchange Commission.

(c) Financial Information About International and United States
-----------------------------------------------------------
Operations and Export Sales
---------------------------
The information required by this item is included in note 16 of Notes to
Consolidated Financial Statements in Exhibit 13 to this Report and is
incorporated herein by reference.


ITEM 2. PROPERTIES
----------
Lease
Square Type of Expiration
Location Use Feet Possession Dates
- - -------- --- ------ ---------- ----------

Rhode Island
- - ------------
Pawtucket Executive, Sales &
Marketing Offices &
Product Development 343,000 Owned --
Pawtucket Administrative Office 23,000 Owned --
East Providence Administrative Office 120,000 Leased 1999
Central Falls Manufacturing 261,500 Owned (1) --

California
- - ----------
Petaluma Warehouse 80,000 Leased 1998
Campbell Office 17,000 Leased 2002

Massachusetts
- - -------------
East Longmeadow Office, Manufacturing
& Warehouse 1,147,500 Owned --



-11-
East Longmeadow  Office, Manufacturing
& Warehouse 254,400 Owned (1) --
East Longmeadow Warehouse 500,000 Leased 2000
Beverly Office 100,000 Owned --

New Jersey
- - ----------
Northvale Warehouse 75,000 Leased 2002
Mt. Laurel Office 11,000 Leased 1999

New York
- - --------
New York Office & Showroom 70,300 Leased 2000
New York Offices & Showrooms 32,300 Leased 1999

Ohio
- - ----
Bedford Heights Office and warehouse 187,100 Leased 2000
Euclid Warehouse 29,300 Leased 1998
Cincinnati Office 174,000 Leased 2007
Cincinnati Warehouse 31,800 Leased 2008

Texas
- - -----
El Paso Manufacturing
& Warehouse 373,000 Owned (1) --
El Paso Warehouse 744,900 Leased 2008
El Paso Warehouses 111,000 Leased 1998

Vermont
- - -------
Fairfax Manufacturing 43,000 Owned (1) --

Washington
- - ----------
Seattle Office & Warehouse 125,100 Leased(2) 1998

Australia
- - ---------
Lidcombe Office & Warehouse 161,400 Leased 2002
Eastwood Office 16,900 Leased 2001

Argentina
- - ---------
Buenos Aires Office and Warehouse 61,000 Leased 2000

Austria
- - -------
Vienna Office 2,500 Leased 1998

Belgium
- - -------
Brussels Office & Showroom 20,700 Leased 1998


-12-
Canada
- - ------
Montreal Office, Manufacturing
& Showroom 133,900 Leased 2001
Mississauga Sales Office & Showroom 16,300 Leased 1998
Montreal Warehouse 88,100 Leased 1998

Chile
- - -----
Santiago Warehouse 23,800 Leased 1998
Santiago Office 3,500 Leased 1999

Denmark
- - -------
Glostrup Office 9,200 Leased 1999

England
- - -------
Uxbridge Office & Showroom 94,500 Leased 2013

Finland
- - -------
Helsinki Office 8,000 Leased 2001

France
- - ------
Le Bourget
du Lac Office, Manufacturing
& Warehouse 108,300 Owned --
Savoie Technolac Office 33,500 Owned --
Creutzwald Warehouse 92,900 Owned --
Gresy Warehouse 265,000 Leased 1998

Germany
- - -------
Dietzenbach Office 39,400 Leased 1998
Soest Office & Warehouse 156,300 Owned --

Greece
- - ------
Athens Office & Warehouse 84,700 Leased 1998

Hong Kong
- - ---------
Kowloon Office 36,800 Leased 2000
Shatkin Office & Warehouse 17,800 Leased 1999

Hungary
- - -------
Budapest Office 6,300 Leased 1999





-13-
Ireland
- - -------
Waterford Office, Manufacturing
& Warehouse 244,400 Owned --

Italy
- - -----
Milan Office & Showroom 12,100 Leased 2002

Japan
- - -----
Tokyo Office 7,200 Leased 1998

Malaysia
- - -------
Selangor
Darul Ehsan Office 4,900 Leased 2000

Mexico
- - ------
Tijuana Office & Manufacturing 143,800 Leased 1998
Tijuana Manufacturing 205,000 Leased 1998
Tijuana Warehouse 46,900 Leased 1998
Periferico Office 16,100 Leased 2001
Juarez Manufacturing 169,500 Owned (1) --
Venados Warehouses 118,100 Leased 1999

The Netherlands
- - ---------------
Ter Apel Office & Warehouse 139,300 Owned --
Ter Apel Warehouse 79,400 Leased 1998
Utrecht Office 17,000 Leased 1999

New Zealand
- - -----------
Auckland Office, Manufacturing
& Warehouse 110,900 Leased(1) 2005

Norway
- - ------
Asker Office 6,500 Leased 1999

Peru
- - ----
Lima Warehouse 32,400 Leased 1999
Lima Office 11,000 Leased 1998

Poland
- - ------
Warsaw Office 5,000 Leased 1998

Portugal
- - --------
Estoril-Lisboa Office 2,900 Leased 1998

-14-
Singapore
- - ---------
Singapore Office & Warehouse 9,300 Leased 2000

Spain
- - -----
Valencia Office, Manufacturing
& Warehouse 115,100 Leased 1998
Valencia Office 27,600 Leased 2011
Valencia Manufacturing
& Warehouse 201,900 Leased 2011
Valencia Warehouse 48,100 Leased 1998
Valencia Warehouse 161,700 Leased 2002

Sweden
- - ------
Vosby Office 7,400 Leased 1998

Switzerland
- - -----------
Mutschellen Office & Warehouse 23,400 Leased 1998

Taiwan
- - ------
TPE County Warehouse 14,400 Leased 1998

Wales
- - -----
Newport Warehouse 76,000 Leased 2003
Newport Warehouse 52,000 Owned --

(1) As part of its global integration and profit enhancement program,
the Company has announced that it will cease manufacturing at this
location during 1998.
(2) In addition, at this location the Port of Seattle operates a
400,000 square foot distribution facility pursuant to an agreement
with the Company.

In addition to the above listed facilities, the Company either owns or
leases various other properties approximating 350,000 square feet which are
utilized in its operations. The Company also either owns or leases an
aggregate of approximately 250,000 square feet not currently being utilized
in its operations. Most of these properties are being leased, subleased or
offered for sublease or sale.

The foregoing properties consist, in general, of brick, cinder block or
concrete block buildings which the Company believes are in good condition and
well maintained.







-15-
ITEM  3.  LEGAL PROCEEDINGS
-----------------
The Company is party to certain legal proceedings, substantially involving
routine litigation incidental to the Company's business, none of which,
individually or in the aggregate, is deemed to be material to the financial
condition of the Company. For a description of the "Toys `R' Us litigation",
see Item 1.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
---------------------------------------------------
None.


EXECUTIVE OFFICERS OF THE REGISTRANT
- - ------------------------------------
The following persons are the executive officers of the Company and its
subsidiaries and divisions. Such executive officers are elected annually. The
position and office listed below are the principal position(s) and office(s)
held by such person with the Company, subsidiary or divisions employing such
person. The persons listed below generally also serve as officers and
directors of the Company's various subsidiaries at the request and
convenience of the Company.

Period
Serving in
Current
Name Age Position and Office Held Position
- - ---- --- ------------------------ ----------
Alan G. Hassenfeld 49 Chairman of the Board,
President and Chief Executive
Officer Since 1989

Harold P. Gordon (1) 60 Vice Chairman Since 1995

Adam Klein (2) 46 Executive Vice President,
Global Strategy and
Development Since 1996

John T. O'Neill 53 Executive Vice President and
Chief Financial Officer Since 1989

Alfred J. Verrecchia(3) 55 Executive Vice President and
President, Global Operations Since 1996

Virginia H. Kent (4) 43 President, Global Brands and
Product Development Since 1996

E. David Wilson (5) 60 President, Hasbro Americas Since 1996

George B. Volanakis (6) 50 President, European Sales
and Marketing Since 1998



-16-
Dan D. Owen (7)              49  President, Emerging Business
Group Since 1997

Donal A. Barksdale (8) 47 Senior Vice President and
Chief Information Officer Since 1997

Richard B. Holt 56 Senior Vice President and
Controller Since 1992

Cynthia S. Reed (9) 42 Senior Vice President and
General Counsel Since 1995

Martin R. Trueb (10) 46 Senior Vice President and
Treasurer Since 1997

Phillip H. Waldoks (11) 45 Senior Vice President -
Corporate Legal Affairs
and Secretary Since 1995

(1) Prior thereto, Partner, Stikeman, Elliott (law firm).

(2) Prior thereto, President, Klein & Co. (consulting firm specializing
in managing strategic change).

(3) Prior thereto, Chief Operating Officer, Domestic Toy Operations.

(4) Prior thereto, General Manager, Girls/Boys/Nerf, from 1994 to 1996;
prior thereto, Senior Vice President, Marketing, Kenner.

(5) Prior thereto, President Hasbro Games Group, from 1995 to 1996; prior
thereto, President, Milton Bradley.

(6) Prior thereto, President and Chief Executive Officer, The Ertl
Company, Inc.

(7) Prior thereto, President, Hasbro USA, from 1996 to 1997; prior
thereto, President, Hasbro Toy Group, from 1994 to 1996; prior
thereto, President, Playskool.

(8) Prior thereto, Senior Director, Applications Development, Anheuser-
Busch Companies, Inc., from 1996 to 1997; prior thereto, Vice
President, Information Systems, General Electric Company.

(9) Prior thereto, Vice President - Legal.

(10) Prior thereto, Assistant Treasurer, Amway Corporation, from 1995
to 1997; prior thereto, Director, International Treasury,
RJR Nabisco, Inc.

(11) Prior thereto, Senior Vice President - Corporate Legal Affairs.





-17-
PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
-----------------------------------------------------
STOCKHOLDER MATTERS
-------------------
On October 14, 1997, the Company issued an aggregate of 6,500,000 warrants
to purchase 6,500,000 shares of common stock, par value $.50 per share, of
the Company, at an exercise price of $28.00 per share, subject to anti-
dilution adjustment in certain events, to a motion picture studio and a
subsidiary thereof, in connection with, and as partial consideration for, the
acquisition of certain long-term rights. The warrants were issued without
registration under the Securities Act of 1933 (the "Act") on the basis of
Section 4(2) of the Act in reliance upon the representations of each warrant
holder that it is an accredited investor, as defined in Rule 501 of
Regulation D under the Act, and that it is acquiring the warrants for
investment purposes only and not with a view to, or for resale in connection
with, any "distribution" thereof for purposes of the Act. The warrants are
not exercisable prior to the occurrence of an event expected to take place in
1999, except that exercisability would be accelerated on a change in control
of the Company. The warrants would remain exercisable, with respect to
3,900,000 warrants until October 14, 2008 and with respect to 2,600,000
warrants until October 14, 2009.

The remainder of the information required by this item is included in
Market for the Registrant's Common Equity and Related Stockholder Matters in
Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 6. SELECTED FINANCIAL DATA
-----------------------
The information required by this item is included in Selected Financial
Data in Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
-----------------------------------------------------------
AND RESULTS OF OPERATIONS
-------------------------
The information required by this item is included in Management's Review in
Exhibit 13 to this Report and is incorporated herein by reference.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
-------------------------------------------
The information required by this item is included in Financial Statements
and Supplementary Data in Exhibit 13 to this Report and is incorporated
herein by reference.


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
-----------------------------------------------------------
AND FINANCIAL DISCLOSURE
------------------------
None.
-18-
PART III

ITEMS 10, 11, 12 and 13.

The information required by these items is included in registrant's
definitive proxy statement for the 1998 Annual Meeting of Shareholders and is
incorporated herein by reference, except that the sections under the headings
(a) "Comparison of Five Year Cumulative Total Shareholder Return Among
Hasbro, S&P 500 and Russell 1000 Consumer Discretionary Economic Sector" and
accompanying material and (b) "Report of the Compensation and Stock Option
Committee of the Board of Directors" in the definitive proxy statement shall
not be deemed "filed" with the Securities and Exchange Commission or subject
to Section 18 of the Securities Exchange Act of 1934.


PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K
---------------------------------------------------------------
(a) Financial Statements, Financial Statement Schedules and Exhibits
----------------------------------------------------------------
(1) Financial Statements
--------------------
Included in PART II of this report:
Independent Auditors' Report

Consolidated Balance Sheets at December 28, 1997 and
December 29, 1996

Consolidated Statements of Earnings for the Three Fiscal
Years Ended in December 1997, 1996 and 1995

Consolidated Statements of Shareholders' Equity for the
Three Fiscal Years Ended in December 1997, 1996 and 1995

Consolidated Statements of Cash Flows for the Three
Fiscal Years Ended in December 1997, 1996 and 1995

Notes to Consolidated Financial Statements

(2) Financial Statement Schedules
-----------------------------
Included in PART IV of this Report:
Report of Independent Certified Public Accountants
on Financial Statement Schedule

For the Three Fiscal Years Ended in December 1997, 1996
and 1995:
Schedule II - Valuation and Qualifying Accounts and
Reserves



-19-
Schedules other than those listed above are omitted for the reason that
they are not required or are not applicable, or the required information is
shown in the financial statements or notes thereto. Columns omitted from
schedules filed have been omitted because the information is not applicable.

(3) Exhibits
--------
The Company will furnish to any shareholder, upon written request, any
exhibit listed below upon payment by such shareholder to the Company of the
Company's reasonable expenses in furnishing such exhibit.

Exhibit
- - -------
3. Articles of Incorporation and Bylaws
(a) Restated Articles of Incorporation of the Company.
(Incorporated by reference to Exhibit (c)(2) to the
Company's Current Report on Form 8-K, dated July 15,
1993, File No. 1-6682.)

(b) Amended and Restated Bylaws of the Company. (Incorporated by
reference to Exhibit (3) to the Company's Current Report on
Form 8-K, dated February 16, 1996, File No. 1-6682.)

4. Instruments defining the rights of security holders, including
indentures.
(a) Revolving Credit Agreement, dated as of June 22, 1992, among
the Company, certain banks (the "Banks"), and The First
National Bank of Boston, as agent for the Banks (the
"Agent"). (Incorporated by reference to Exhibit 4(a) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(b) Subordination Agreement, dated as of June 22, 1992, among
the Company, certain subsidiaries of the Company, and the
Agent. (Incorporated by reference to Exhibit 4(b) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(c) Amendment No. 1, dated as of April 1, 1994, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 27,
1994, File No. 1-6682.)

(d) Amendment No. 2, dated as of May 1, 1995, to the Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended April 2,
1995, File No. 1-6682.)

(e) Amendment No. 3, dated as of May 10, 1996, to the Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 31,
1996, File No. 1-6682.)
-20-
(f)  Amendment No. 4, dated as of May 14, 1997, to the Revolving
Credit Agreement among the Company, the Banks and the agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended June 29,
1997, File No. 1-6682.)

10. Material Contracts
(a) Lease between Hasbro Canada Inc. (formerly named Hasbro
Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
("Central Toy"), dated December 23, 1976. (Incorporated by
reference to Exhibit 10.15 to the Company's Registration
Statement on Form S-14, File No. 2-92550.)

(b) Lease between Hasbro Canada Inc. and Central Toy, together
with an Addendum thereto, each dated as of May 1, 1987.
(Incorporated by reference to Exhibit 10(f) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(c) Addendum to lease, dated March 5, 1998, between Hasbro Canada
and Central Toy.

Executive Compensation Plans and Arrangements
(d) Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement on Form S-8, File No. 2-78018.)

(e) Amendment No. 1 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 28, 1986, File No. 1-6682.)

(f) Amendment No. 2 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(n) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(g) Amendment No. 3 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(o) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 25, 1988, File No. 1-6682.)

(h) Amendment No. 4 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(s) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(i) Form of Incentive Stock Option Agreement for incentive stock
options. (Incorporated by reference to Exhibit 10(o) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1987, File No. 1-6682.)




-21-
(j)  Form of Non Qualified Stock Option Agreement under the
Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 10(q) to the Company's Annual Report
on Form 10-K for the Fiscal Year Ended December 25, 1988,
File No. 1-6682.)

(k) Non Qualified Stock Option Plan. (Incorporated by reference
to Exhibit 10.10 to the Company's Registration Statement on
Form S-14, File No. 2-92550.)

(l) Amendment No. 1 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(j) to the
Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 28, 1986, File No. 1-6682.)

(m) Amendment No. 2 to Non Qualified Stock Option Plan.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1987 Annual Meeting of
Shareholders, File No. 1-6682.)

(n) Amendment No. 3 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(o) Form of Stock Option Agreement (For Employees) under the Non
Qualified Stock Option Plan. (Incorporated by reference to
Exhibit 10(t) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(p) 1992 Stock Incentive Plan (Incorporated by reference to
Appendix A to the Company's definitive proxy statement for
its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

(q) Form of Stock Option Agreement under the 1992 Stock Incentive
Plan, the Stock Incentive Performance Plan and the Employee
Non-Qualified Stock Plan. (Incorporated by reference to
Exhibit 10(v) to the Company's Annual Report on Form 10-K for
the Fiscal Year Ended December 27, 1992, File No. 1-6682.)

(r) Form of Stock Option Agreement (For Participants in the Long
Term Incentive Program) under the 1992 Stock Incentive Plan
and the Stock Incentive Performance Plan. (Incorporated by
reference to Exhibit 10(w) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 27, 1992, File
No. 1-6682.)

(s) Form of Employment Agreement between the Company and nine
executive officers of the Company. (Incorporated by
reference to Exhibit 10(v) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 31, 1989,
File No. 1-6682.)


-22-
(t)  Hasbro, Inc. Retirement Plan for Directors. (Incorporated
by reference to Exhibit 10(x) to the Company's Annual
Report on Form 10-K for the Fiscal Year Ended December 30,
1990, File No. 1-6682.)

(u) Form of Director's Indemnification Agreement. (Incorporated
by reference to Appendix B to the Company's definitive proxy
statement for its 1988 Annual Meeting of Shareholders, File
No. 1-6682.)

(v) Hasbro, Inc. Deferred Compensation Plan for Non-Employee
Directors.(Incorporated by reference to Exhibit 10(cc) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 26, 1993, File No. 1-6682.)

(w) Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(x) Form of Stock Option Agreement for Non-Employee Directors
under the Hasbro, Inc. Stock Option Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(w) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 25, 1994, File No. 1-6682.)

(y) Hasbro, Inc. Senior Management Annual Performance Plan.
(Incorporated by reference to Appendix B to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(z) Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
by reference to Appendix A to the Company's definitive proxy
statement for its 1995 Annual Meeting of Shareholders, File
No. 1-6682.)

(aa) Employee Non-Qualified Stock Plan. (Incorporated by reference
to Exhibit 10(dd) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 29, 1996, File No. 1-6682.)

(bb) Hasbro, Inc. Nonqualified Deferred Compensation Plan.

(cc) Employment Agreement, dated as of January 1, 1996, between
the Company and Harold P. Gordon. (Incorporated by reference
to Exhibit 10(aa) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

(dd) Severance And Settlement Agreement And Release, dated as of
December 20, 1995, and addendum thereto, between the Company
and Dan D. Owen. (Incorporated by reference to Exhibit 10(bb)
to the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 31, 1995, File No. 1-6682.)



-23-
(ee)  Amendment, effective as of January 1, 1997 to Severance and
Settlement Agreement and Release between the Company and
Dan D. Owen. (Incorporated by reference to Exhibit 10(cc)
to the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 29, 1996, File No. 1-6682.)

(ff) Amendment, dated February 20, 1998, to Severance
And Settlement Agreement And Release between the Company and
Dan D. Owen.

(gg) Letter agreements, dated January 30, 1998, between the Company
and George R. Ditomassi, Jr.

(hh) Consulting Agreement, dated January 31, 1998, between the
Company and George R. Ditomassi, Jr.

(ii) Letter dated January 26, 1998 from the Company to George B.
Volanakis.

11. Statement re computation of per share earnings

12. Statement re computation of ratios

13. Selected information contained in Annual Report to Shareholders

22. Subsidiaries of the registrant

24. Consents of experts and counsel
(a) Consent of KPMG Peat Marwick LLP

27. Financial data schedule

The Company agrees to furnish the Securities and Exchange Commission, upon
request, a copy of each agreement with respect to long-term debt of the
Company, the authorized principal amount of which does not exceed 10% of the
total assets of the Company and its subsidiaries on a consolidated basis.

(b) Reports on Form 8-K
-------------------
A Current Report on Form 8-K dated February 5, 1998 was filed to
announce the Company's results for the quarter and year ended
December 28, 1997. Consolidated statements of earnings (without
notes) for the quarter and year ended December 28, 1997 and
December 29, 1996 and consolidated condensed balance sheets
(without notes) as of said dates were also filed.

A Current Report on Form 8-K dated February 9, 1998 was filed to
announce the Company's definitive agreement with Tiger Electronics,
Inc. (Tiger), under which it will acquire the operating assets of
Tiger and its affiliates.

A Current Report on Form 8-K dated March 24, 1998 was filed to
announce the Company's revenue and earnings expectations for the
first quarter of 1998.

-24-
(c) Exhibits
--------
See (a)(3) above

(d) Financial Statement Schedules
-----------------------------
See (a)(2) above
















































-25-
INDEPENDENT AUDITORS' REPORT


The Board of Directors and Shareholders
Hasbro, Inc.:


Under date of February 4, 1998, we reported on the consolidated
balance sheets of Hasbro, Inc. and subsidiaries as of December 28, 1997 and
December 29, 1996 and the related consolidated statements of earnings,
shareholders' equity, and cash flows for each of the fiscal years in the
three-year period ended December 28, 1997, as contained in the 1997 annual
report to shareholders. These consolidated financial statements and our
report thereon are incorporated by reference in the annual report on Form 10-
K for the year 1997. In connection with our audits of the aforementioned
consolidated financial statements, we also audited the related financial
statement schedule listed in Item 14 (a)(2). This financial statement
schedule is the responsibility of the Company's management. Our
responsibility is to express an opinion on this financial statement schedule
based on our audits.

In our opinion, such financial statement schedule when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.




/s/ KPMG Peat Marwick LLP



Providence, Rhode Island

February 4, 1998















-26-
SCHEDULE II
HASBRO, INC. AND SUBSIDIARIES

Valuation and Qualifying Accounts and Reserves

Fiscal Years Ended in December

(Thousands of Dollars)


Provision
Balance at Charged to Write-Offs Balance
Beginning of Costs and Other And at End of
Year Expenses Additions Other (a) Year
------------ ---------- ------------ ----------- ---------

Valuation
accounts
deducted
from assets
to which
they apply -
for doubtful
accounts
receivable:
1997 $46,600 9,229 - (4,129) $51,700
====== ====== ====== ====== ======
1996 $48,800 5,834 - (8,034) $46,600
====== ====== ====== ====== ======
1995 $51,000 5,860 - (8,060) $48,800
====== ====== ====== ====== ======




(a) Includes write-offs, recoveries of previous write-offs and
translation adjustments.


















-27-
SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.

HASBRO, INC. (Registrant)


By: /s/ Alan G. Hassenfeld Date: March 27, 1998
------------------------- ---------------
Alan G. Hassenfeld
Chairman of the Board



Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

Signature Title Date
- - --------- ----- ----



/s/ Alan G. Hassenfeld
- - ---------------------------- Chairman of the Board, March 27, 1998
Alan G. Hassenfeld President, Chief Executive
Officer and Director
(Principal Executive Officer)


/s/ John T. O'Neill
- - ---------------------------- Executive Vice President March 27, 1998
John T. O'Neill and Chief Financial Officer
(Principal Financial and
Accounting Officer)


/s/ Alan R. Batkin
- - ---------------------------- Director March 27, 1998
Alan R. Batkin


/s/ Harold P. Gordon
- - ---------------------------- Director March 27, 1998
Harold P. Gordon







-28-
- - ----------------------------   Director                     March   , 1998
Alex Grass



- - ---------------------------- Director March , 1998
Sylvia K. Hassenfeld


/s/ Marie-Josee Kravis
- - ---------------------------- Director March 27, 1998
Marie-Josee Kravis


/s/ Claudine B. Malone
- - ---------------------------- Director March 27, 1998
Claudine B. Malone


/s/ Morris W. Offit
- - ---------------------------- Director March 27, 1998
Morris W. Offit


/s/ Norma T. Pace
- - ---------------------------- Director March 27, 1998
Norma T. Pace


/s/ E. John Rosenwald, Jr.
- - ---------------------------- Director March 27, 1998
E. John Rosenwald, Jr.


/s/ Carl Spielvogel
- - ---------------------------- Director March 27, 1998
Carl Spielvogel


/s/ Henry Taub
- - ---------------------------- Director March 27, 1998
Henry Taub


/s/ Preston Robert Tisch
- - ---------------------------- Director March 27, 1998
Preston Robert Tisch





-29-
/s/ Paul Wolfowitz
- - ---------------------------- Director March 27, 1998
Paul Wolfowitz


/s/ Alfred J. Verrecchia
- - ---------------------------- Director March 27, 1998
Alfred J. Verrecchia












































-30-
HASBRO, INC.

Annual Report on Form 10-K

for the Year Ended December 28, 1997

Exhibit Index

Exhibit
- - -------
3. Articles of Incorporation and Bylaws
(a) Restated Articles of Incorporation of the Company.
(Incorporated by reference to Exhibit (c)(2) to the
Company's Current Report on Form 8-K, dated July 15,
1993, File No. 1-6682.)

(b) Amended and Restated Bylaws of the Company. (Incorporated by
reference to Exhibit (3) to the Company's Current Report on
Form 8-K, dated February 16, 1996, File No. 1-6682.).

4. Instruments defining the rights of security holders, including
indentures
(a) Revolving Credit Agreement, dated as of June 22, 1992, among
the Company, certain banks (the "Banks"), and The First
National Bank of Boston, as agent for the Banks (the
"Agent"). (Incorporated by reference to Exhibit 4(a) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(b) Subordination Agreement, dated as of June 22, 1992, among
the Company, certain subsidiaries of the Company, and the
Agent. (Incorporated by reference to Exhibit 4(b) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1992, File No. 1-6682.)

(c) Amendment No. 1, dated as of April 1, 1994, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 27,
1994, File No. 1-6682.)

(d) Amendment No. 2, dated as of May 1, 1995, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended April 2,
1995, File No. 1-6682.)

(e) Amendment No. 3, dated as of May 10, 1996, to Revolving
Credit Agreement among the Company, the Banks and the Agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended March 31,
1996, File No. 1-6682.)



-1-
<PAAGE>

(f) Amendment No. 4, dated as of May 14, 1997, to the Revolving
Credit Agreement among the Company, the Banks and the agent.
(Incorporated by reference to Exhibit 4 to the Company's
Quarterly Report on Form 10-Q for the Period Ended June 29,
1997, File No. 1-6682.)

10. Material Contracts
(a) Lease between Hasbro Canada Inc. (formerly named Hasbro
Industries (Canada) Ltd.) and Central Toy Manufacturing Co.
("Central Toy"), dated December 23, 1976. (Incorporated by
reference to Exhibit 10.15 to the Company's Registration
Statement on Form S-14, File No. 2-92550.)

(b) Lease between Hasbro Canada Inc. and Central Toy, together
with an Addendum thereto, each dated as of May 1, 1987.
(Incorporated by reference to Exhibit 10(f) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(c) Addendum to lease, dated March 5, 1998, between Hasbro Canada
and Central Toy.

Executive Compensation Plans and Arrangements
(d) Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement on Form S-8, File No. 2-78018.)

(e) Amendment No. 1 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 28, 1986, File No. 1-6682.)

(f) Amendment No. 2 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(n) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 27, 1987, File No. 1-6682.)

(g) Amendment No. 3 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(o) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 25, 1988, File No. 1-6682.)

(h) Amendment No. 4 to Employee Incentive Stock Option Plan.
(Incorporated by reference to Exhibit 10(s) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(i) Form of Incentive Stock Option Agreement for incentive stock
options. (Incorporated by reference to Exhibit 10(o) to the
Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 27, 1987, File No. 1-6682.)




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(j)  Form of Non Qualified Stock Option Agreement under the
Employee Incentive Stock Option Plan. (Incorporated by
reference to Exhibit 10(q) to the Company's Annual Report
on Form 10-K for the Fiscal Year Ended December 25, 1988,
File No. 1-6682.)

(k) Non Qualified Stock Option Plan. (Incorporated by reference
to Exhibit 10.10 to the Company's Registration Statement on
Form S-14, File No. 2-92550.)

(l) Amendment No. 1 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(j) to the
Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 28, 1986, File No. 1-6682.)

(m) Amendment No. 2 to Non Qualified Stock Option Plan.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1987 Annual Meeting of
Shareholders, File No. 1-6682.)

(n) Amendment No. 3 to Non Qualified Stock Option Plan.
(Incorporated by reference to Exhibit 10(l) to the Company's
Annual Report on Form 10-K for the Fiscal Year Ended
December 31, 1989, File No. 1-6682.)

(o) Form of Stock Option Agreement (For Employees) under the Non
Qualified Stock Option Plan. (Incorporated by reference to
Exhibit 10(t) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 27, 1992, File No.
1-6682.)

(p) 1992 Stock Incentive Plan (Incorporated by reference to
Appendix A to the Company's definitive proxy statement for
its 1992 Annual Meeting of Shareholders, File No. 1-6682.)

(q) Form of Stock Option Agreement under the 1992 Stock Incentive
Plan, the Stock Incentive Performance Plan and the Employee
Non-Qualified Stock Plan. (Incorporated by reference to
Exhibit 10(v) to the Company's Annual Report on Form 10-K for
the Fiscal Year Ended December 27, 1992, File No. 1-6682.)

(r) Form of Stock Option Agreement (For Participants in the Long
Term Incentive Program) under the 1992 Stock Incentive Plan
and the Stock Incentive Performance Plan. (Incorporated by
reference to Exhibit 10(w) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 27, 1992, File
No. 1-6682.)

(s) Form of Employment Agreement between the Company and nine
executive officers of the Company. (Incorporated by
reference to Exhibit 10(v) to the Company's Annual Report on
Form 10-K for the Fiscal Year Ended December 31, 1989,
File No. 1-6682.)


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(t)  Hasbro, Inc. Retirement Plan for Directors. (Incorporated
by reference to Exhibit 10(x) to the Company's Annual
Report on Form 10-K for the Fiscal Year Ended December 30,
1990, File No. 1-6682.)

(u) Form of Director's Indemnification Agreement. (Incorporated
by reference to Appendix B to the Company's definitive proxy
statement for its 1988 Annual Meeting of Shareholders, File
No. 1-6682.)

(v) Hasbro, Inc. Deferred Compensation Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(cc) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 26, 1993, File No. 1-6682.)

(w) Hasbro, Inc. Stock Option Plan for Non-Employee Directors.
(Incorporated by reference to Appendix A to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(x) Form of Stock Option Agreement for Non-Employee Directors
under the Hasbro, Inc. Stock Option Plan for Non-Employee
Directors. (Incorporated by reference to Exhibit 10(w) to
the Company's Annual Report on Form 10-K for the Fiscal Year
Ended December 25, 1994, File No. 1-6682.)

(y) Hasbro, Inc. Senior Management Annual Performance Plan.
(Incorporated by reference to Appendix B to the Company's
definitive proxy statement for its 1994 Annual Meeting of
Shareholders, File No. 1-6682.)

(z) Hasbro, Inc. Stock Incentive Performance Plan. (Incorporated
by reference to Appendix A to the Company's definitive proxy
statement for its 1995 Annual Meeting of Shareholders, File
No. 1-6682.)

(aa) Employee Non-Qualified Stock Plan. (Incorporated by reference
to Exhibit 10(dd) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 29, 1996, File No. 1-6682.)

(bb) Hasbro, Inc. Nonqualified Deferred Compensation Plan.

(cc) Employment Agreement, dated as of January 1, 1996, between
the Company and Harold P. Gordon. (Incorporated by reference
to Exhibit 10(aa) to the Company's Annual Report on Form 10-K
for the Fiscal Year Ended December 31, 1995, File No. 1-6682.)

(dd) Severance And Settlement Agreement And Release, dated as of
December 20, 1995, and addendum thereto, between the Company
and Dan D. Owen. (Incorporated by reference to Exhibit 10(bb)
to the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 31, 1995, File No. 1-6682.)



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(ee)  Amendment, effective as of January 1, 1997 to Severance and
Settlement Agreement and Release between the Company and
Dan D. Owen. (Incorporated by reference to Exhibit 10(cc)
to the Company's Annual Report on Form 10-K for the Fiscal
Year Ended December 29, 1996, File No. 1-6682.)

(ff) Amendment, dated February 20, 1998, to Severance
And Settlement Agreement And Release between the Company and
Dan D. Owen.

(gg) Letter agreements, dated January 30, 1998, between the Company
and George R. Ditomassi, Jr.

(hh) Consulting Agreement, dated January 31, 1998, between the
Company and George R. Ditomassi, Jr.

(ii) Letter dated January 26, 1998 from the Company to George B.
Volanakis.

11. Statement re computation of per share earnings

12. Statement re computation of ratios

13. Selected information contained in Annual Report to Shareholders

22. Subsidiaries of the registrant

24. Consents of experts and counsel
(a) Consent of KPMG Peat Marwick LLP

27. Financial data schedule
























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