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Account
Inuvo
INUV
#10132
Rank
$30.89 M
Marketcap
๐บ๐ธ
United States
Country
$2.10
Share price
-1.87%
Change (1 day)
-36.36%
Change (1 year)
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Annual Reports (10-K)
Inuvo
Quarterly Reports (10-Q)
Financial Year FY2013 Q3
Inuvo - 10-Q quarterly report FY2013 Q3
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
(Mark One)
x
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended
September 30, 2013
OR
o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from ______________________ to ______________________
Commission file number:
001-32442
Inuvo, Inc.
(Exact name of registrant as specified in its charter)
Nevada
87-0450450
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
1111 Main St Ste 201
Conway, AR
72032
(Address of principal executive offices)
(Zip Code)
(501) 205-8508
Registrant's telephone number, including area code
not applicable
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days. Yes
x
No
o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes
x
No
o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” ”accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
x
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes
o
No
x
Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.
Title of Class
Shares outstanding at October 25, 2013
Common Stock
23,291,468
TABLE OF CONTENTS
Page No.
Part I.
FINANCIAL INFORMATION
Item 1.
Financial Statements
4
Consolidated Balance Sheets
4
Consolidated Statements of Operations
5
Consolidated Statements of Cash Flows
6
Notes to Consolidated Financial Statements
7
Item 2.
Management's Discussion and Analysis of Financial Condition and Results of Operations
18
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
22
Item 4.
Controls and Procedures
22
Part II.
OTHER INFORMATION
Item 1.
Legal Proceedings
24
Item 1A.
Risk Factors
24
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
24
Item 3.
Defaults Upon Senior Securities
24
Item 4.
Mine Safety Disclosures
24
Item 5.
Other Information
25
Item 6.
Exhibits
25
Signatures
26
2
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “will,” “should,” “intend,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our:
•
history of losses;
•
material dependence on our relationships with Yahoo! and Google;
•
ability to continue and expand relationships with Internet media, content, advertising and product providers;
•
dependence of our Partner Network segment on relationships with distribution partners;
•
dependence of our Owned and Operated Network segment on our ability to maintain and grow our customer base and the estimates and assumptions we use in that segment;
•
dependence on our financing arrangements with Bridge Bank, N.A. which are collateralized by our assets;
•
possible need to raise additional capital;
•
ability to effectively compete;
•
need to keep pace with technology changes;
•
possible interruptions of services;
•
dependence on third-party providers;
•
liability associated with retrieved or transmitted information, failure to adequately protect personal information; security breaches and computer viruses, and other risks experienced by companies in our industry;
•
dependence on key personnel;
•
regulatory uncertainties;
•
failure to protect our intellectual property;
•
continued listing on the NYSE MKT;
•
fluctuations in our quarterly earnings and the trading price of our common stock;
•
ability to defend our company against lawsuits; and
•
outstanding warrants and options and potential dilutive impact to our stockholders.
These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described herein and in our Annual Report on Form 10-K for the year ended December 31, 2012, as amended, as filed with the Securities and Exchange Commission.
Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.
OTHER PERTINENT INFORMATION
Unless specifically set forth to the contrary, when used in this report the terms "Inuvo," the “Company,” "we," "us," "our" and similar terms refers to Inuvo, Inc., a Nevada corporation and its subsidiaries. When used in this report, “2012” means the fiscal year ended December 31, 2012 and "2013" means the fiscal year ending December 31, 2013. The information which appears on our corporate web site at www.inuvo.com is not part of this report.
3
PART I - FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS.
INUVO, INC.
CONSOLIDATED BALANCE SHEETS
September 30, 2013
(Unaudited) and
December 31, 2012
September 30, 2013
December 31, 2012
Assets
Current assets
Cash
$
3,635,871
$
3,381,018
Restricted cash
—
301,158
Accounts receivable, net of allowance for doubtful accounts of $186,660 and $231,542, respectively
4,333,949
5,400,290
Unbilled revenue
14,188
58,219
Intangible assets - current, net of accumulated amortization
—
328,665
Prepaid expenses and other current assets
695,153
467,957
Total current assets
8,679,161
9,937,307
Property and equipment, net
1,303,279
2,110,771
Other assets
Goodwill
5,760,808
5,760,808
Intangible assets - long-term, net of accumulated amortization
10,522,827
11,138,330
Other assets
454,703
182,387
Total other assets
16,738,338
17,081,525
Total assets
$
26,720,778
$
29,129,603
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable
7,325,331
10,196,930
Accrued expenses and other current liabilities
2,528,932
1,872,722
Term note payable - current portion
$
1,333,333
$
1,333,333
Total current liabilities
11,187,596
13,402,985
Long-term liabilities
Deferred tax liability
3,864,600
4,099,000
Term note payable and revolving credit line - long term
5,063,889
6,488,889
Other long-term liabilities
1,143,857
932,377
Total long-term liabilities
10,072,346
11,520,266
Stockholders’ equity
Preferred stock, $.001 par value; 500,000 authorized shares, none issued and outstanding
—
—
Common stock, $.001 par value; 40,000,000 authorized shares, issued shares of 23,667,995 and 23,586,186, respectively
Outstanding shares - 23,291,468 and 23,209,659, respectively
23,668
23,586
Additional paid-in capital
127,773,948
127,249,789
Accumulated deficit
(120,940,221
)
(121,670,882
)
Accumulated other comprehensive income
—
418
Treasury stock, at cost - 376,527 shares
(1,396,559
)
(1,396,559
)
Total stockholders' equity
5,460,836
4,206,352
Total liabilities and stockholders' equity
$
26,720,778
$
29,129,603
See accompanying notes to the consolidated financial statements.
4
INUVO, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)
(Unaudited)
For the Three Months Ended
For the Nine Months Ended
September 30,
September 30,
2013
2012
2013
2012
Net revenue
$
14,509,050
$
15,481,425
$
43,559,257
$
37,122,558
Cost of revenue
8,183,064
6,745,028
22,628,243
18,190,120
Gross profit
6,325,986
8,736,397
20,931,014
18,932,438
Operating expenses
Search costs
2,939,584
5,832,243
10,625,638
13,098,236
Compensation
1,412,842
1,634,063
4,727,936
4,518,618
Selling, general and administrative
1,360,610
2,393,826
5,270,986
6,787,183
Total operating expenses
5,713,036
9,860,132
20,624,560
24,404,037
Operating income (loss)
612,950
(1,123,735
)
306,454
(5,471,599
)
Other expense
Litigation settlement
—
(75,000
)
—
(75,000
)
Interest expense, net
(98,451
)
(127,379
)
(271,448
)
(398,801
)
Other expense, net
(98,451
)
(202,379
)
(271,448
)
(473,801
)
Income (loss) from continuing operations before taxes
514,499
(1,326,114
)
35,006
(5,945,400
)
Income tax benefit (expense)
75,699
(8,690
)
237,946
(70,667
)
Net income (loss) from continuing operations
590,198
(1,334,804
)
272,952
(6,016,067
)
Net income (loss) from discontinued operations
49,601
14,121
457,709
(142,821
)
Net income (loss)
639,799
(1,320,683
)
730,661
(6,158,888
)
Other comprehensive income
Foreign currency revaluation
(294
)
6,084
(418
)
505
Total comprehensive income (loss)
$
639,505
$
(1,314,599
)
$
730,243
$
(6,158,383
)
Basic and diluted net income (loss) per share:
From continuing operations
$
0.03
$
(0.06
)
$
0.01
$
(0.29
)
From discontinued operations
—
—
0.02
(0.01
)
Net income (loss) per share
$
0.03
$
(0.06
)
$
0.03
$
(0.30
)
Weighted average shares outstanding
For basic earnings per share
23,291,468
23,497,123
23,278,003
20,524,853
For diluted earnings per share
23,447,301
23,497,123
23,329,551
20,524,853
See accompanying notes to the consolidated financial statements.
5
INUVO, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
For the Nine Months Ended
September 30,
(Unaudited)
2013
2012
Operating activities:
Net income (loss)
$
730,661
$
(6,158,888
)
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:
Depreciation and amortization
2,563,887
5,933,754
Stock based compensation
539,766
632,477
Deferred income taxes
(234,400
)
—
Amortization of financing fees
27,083
—
Adjustment of European liabilities related to discontinued operations
(370,980
)
(105,113
)
Provision for doubtful accounts
(44,882
)
77,245
Change in operating assets and liabilities, net of acquisition:
Accounts receivable and unbilled revenue
1,155,254
881,013
Prepaid expenses and other assets
(216,538
)
266,338
Accounts payable
(2,500,619
)
(158,232
)
Accrued expenses and other liabilities
240,943
(1,002,159
)
Other, net
2,827
1,010
Net cash provided by operating activities
1,893,002
367,445
Investing activities:
Purchases of equipment and capitalized development costs
(878,466
)
(851,299
)
Grant funds received for equipment and office construction
360,812
—
Acquisition of Vertro, Inc., net of stock issuance costs
—
2,470,755
Purchase of names database and bundled downloads
—
(2,873,822
)
Net cash used in investing activities
(517,654
)
(1,254,366
)
Financing activities:
Proceeds from revolving credit line
(5,200,000
)
3,808,742
Payments on revolving credit line
4,775,000
—
Payments on term note payable and capital leases
(1,033,835
)
(4,424,768
)
Proceeds from term note payable
5,000,000
Prepaid financing fees and other
37,600
—
Deposit to collateralize letter of credit
301,158
(300,497
)
Net cash (used in) provided by financing activities
(1,120,077
)
4,083,477
Effect of exchange rate changes
(418
)
(505
)
Net change – cash
254,853
3,196,051
Cash, beginning of period
3,381,018
4,413
Cash, end of period
$
3,635,871
$
3,200,464
Supplemental information:
Interest paid
$
253,767
$
238,501
Non-cash investing activities:
Issuance of stock as settlement of deferred compensation
$
—
$
915,750
Restricted advances on term note payable
$
—
$
300,000
See accompanying notes to the consolidated financial statements.
6
Inuvo, Inc.
Notes to Consolidated Financial Statements
Note 1 – Organization and Business Overview
Business Overview
Inuvo®, Inc. and subsidiaries ("we", "us" or "our") is an Internet marketing and technology company that delivers targeted advertisements to websites and applications reaching both desktop and mobile devices.
We deliver content and advertisements over the Internet and generate revenue when an end user clicks on advertisements we have delivered. We manage our business as
two
segments, Partner Network and Owned and Operated Network. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.
The Partner Network facilitates transactions between advertisers and our partners' websites and applications, reaching both desktop and mobile devices. The majority of revenue generated by this segment is derived from clicks on advertisements. The proprietary technology platform that supports this segment provides advertisers and publishers numerous benefits, including performance reporting, targeting and fraud detection, all of which we believe differentiates us in the marketplace.
The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment includes our mobile-ready ALOT websites, the ALOT Appbar (the "Appbar") and the BargainMatch CashBack application. The majority of revenue generated by this segment is derived from clicks on advertisements and sales commissions.
On March 1, 2012 we acquired Vertro, Inc. (the "March 2012 Acquisition" or "Vertro"), an Internet company that owns and operates the ALOT product portfolio, discussed in Note 13.
Relocation of corporate headquarters
During 2012, our leadership team began to explore opportunities for consolidation of our offices in New York City and Clearwater, FL. In the fourth quarter of 2012, the state of Arkansas offered us a grant to relocate our offices and operations to their state.
On January 25, 2013, we reached an agreement with the state of Arkansas and received a grant of up to
$1.75 million
for costs related to the relocation and the purchase of equipment necessary to begin operations in Arkansas. The grant is contingent upon us having at least
fifty
full-time equivalent permanent positions within
four
years, maintaining at least
fifty
full-time equivalent permanent positions for the following
six
years and paying those positions an average total compensation of
$90,000
per year. If we fail to meet the requirements of the grant after the initial four year period, we may be required to repay a portion of the grant, up to but not to exceed the full amount of the grant. Based on our hiring and financial forecasts, we believe we will meet all grant requirements. As of
September 30, 2013
, we had
28
employees located in Arkansas.
During 2013, we terminated our Clearwater, FL lease, subleased our New York City office and completed the relocation of our New York City data centers to a single location in Arkansas. As a result, our compensation and selling, general and administrative expenses together are now less than
$1 million
per month.
Liquidity
During 2012, our liquidity was unfavorably affected by significant investments in search costs to increase consumer downloads of our Appbar product. Although we realized operating efficiencies from the March 2012 Acquisition, we took additional steps to reduce our operating costs and improve our liquidity situation, most notably the relocation to Arkansas. As a result, cash flow from operations has increased and our net working capital deficit and outstanding bank debt have declined in 2013.
Despite our improving liquidity, we may from time to time delay payments to the Partner Network publishers and other vendors to conserve cash or manage risk, which may affect their decisions to do business with us.
We have access to a revolving line of credit with Bridge Bank, N.A. ("Bridge Bank") which had approximately
$1.2 million
in availability as of
September 30, 2013
.
We believe the revolving line of credit and cash generated by operations will provide sufficient cash for operations over the next 12 months.
7
Customer concentration
We generate the majority of our revenue from two customers, Yahoo! and Google. At
September 30, 2013
and
December 31, 2012
these
two
customers accounted for
92.2 percent
and
71.0 percent
of our gross accounts receivable balance, respectively. For the
three and nine
months ended
September 30, 2013
they accounted for
95.6 percent
and
93.2 percent
of net revenue, respectively. For the
three and nine
months ended
September 30, 2012
they accounted for
91.6 percent
and
86.5 percent
of net revenue, respectively.
On February 1, 2013 we agreed to a new
two
year services agreement with Google. We agreed to a contract renewal with Yahoo! on October 10, 2013 which extends our relationship through April 2015.
NYSE MKT
Our common stock is listed on the NYSE MKT, LLC (the "Exchange"). In November 2012 we were notified by the Exchange that we were out of compliance with certain aspects of their listing requirements; specifically, due to losses from continuing operations and/or net losses in our five most recent fiscal years, the Exchange's minimum requirement for continued listing is stockholders' equity of not less than
$6,000,000
. We were afforded the opportunity to submit a plan of compliance to the Exchange by December 31, 2012 to demonstrate our ability to regain compliance with their listing standards. We submitted our plan and were notified on February 15, 2013 that it was accepted. We are able to continue our listing during the plan period, which the Exchange recently extended to
April 24, 2014
, though subject to periodic review to determine whether we are making progress consistent with the plan. As of
September 30, 2013
our stockholders' equity was
$5,460,836
.
Note 2 – Basis of Presentation and Significant Accounting Policies
Basis of presentation
The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon Securities and Exchange Commission ("SEC") rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2012, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. In our opinion, these financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2012, which was filed with the SEC on March 13, 2013, as amended on March 21, 2013.
Use of estimates
The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, stock compensation and the value of stock-based compensation. In addition, we used significant assumptions in our valuation of the assets and liabilities acquired with the acquisition of Vertro. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Accounting for headquarters relocation grant
During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognize the grant funds into income as a reduction of the related expense in the period in which those expenses are recognized. We defer grant funds related to capitalized costs and classify them as current or long-term liabilities on the balance sheet according to the classification of the associated asset. Grant funds received are presented on the consolidated statements of cash flows as operating or investing cash flows depending on the classification of the underlying
8
spend. The grant contains certain requirements, discussed in Note 1, that would require us to repay a portion or all of the grant if certain requirements are not met. We expect to meet all such requirements, and we continually reassess this expectation. If circumstances arise in the future that cause us to conclude we will no longer meet these requirements, we may reserve for the expected loss during the period in which it is concluded that we will not meet the grant requirements.
Recent accounting pronouncements
Accounting Standards Update ("ASU") 2012-02:
In July 2012, the Financial Accounting Standards Board issued ASU 2012-02,
Testing Indefinite-Lived Intangible Assets for Impairment
. This guidance aligns the impairment testing guidance for indefinite-lived intangible assets with the impairment testing guidance for goodwill. The amendments permit an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test. The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted. The effect of adopting this statement is not expected to have an impact on our financial position or results of operations.
Other recent accounting pronouncements issued by standard setters did not or are not believed to have a material impact on our present or future consolidated financial statements.
Change in accounting estimate
During the first quarter of 2013, as a result of changes in our Baby to Bee business, we completed an assessment of the useful life of our names database intangible asset, which were being amortized over a useful life of
nine
months. As a result, we determined that our names database purchases no longer have a useful life and should be expensed as incurred. We recognized a data acquisition charge of
$322,771
in cost of revenue during the first quarter of 2013 to write off the remaining balance of the asset.
Reclassifications
Certain reclassifications have been made to historical periods to conform to current classification. These reclassifications had no effect on total stockholders' equity or net loss.
Note 3 – Property and Equipment
The net carrying value of property and equipment was as follows:
September 30, 2013
December 31, 2012
Furniture and fixtures
$
67,341
$
421,425
Equipment
2,503,838
2,473,813
Software
7,857,476
8,018,509
Leasehold improvements
66,903
348,159
Subtotal
$
10,495,558
$
11,261,906
Less: accumulated depreciation and amortization
(9,192,279
)
(9,151,135
)
Total
$
1,303,279
$
2,110,771
During the
three and nine
months ended
September 30, 2013
depreciation expense was
$409,685
and
$1,619,719
, respectively. During the
three and nine
months ended
September 30, 2012
, depreciation expense was
$694,143
and
$1,829,715
, respectively.
9
Note 4 – Goodwill and Other Intangible Assets
The following is a schedule of our intangible assets from continuing operations as of
September 30, 2013
:
Term
Carrying
Value
Accumulated Amortization and Impairment
Net Carrying Value
2013 Amortization Expense
Names database (1)
9 months
$
17,417,397
$
(17,417,397
)
$
—
$
322,771
Bundled downloads (1)
4.5 months
2,447,075
(2,447,075
)
—
5,894
Intangible assets classified as current
$
19,864,472
$
(19,864,472
)
$
—
$
328,665
Customer list, Google
20 years
8,820,000
(698,250
)
8,121,750
330,750
Customer list, all other
10 years
1,610,000
(254,923
)
1,355,077
120,753
Exclusivity agreement
1 year
120,000
(120,000
)
—
20,000
Trade names, ALOT
5 years
960,000
(304,000
)
656,000
144,000
Trade names, web properties
Indefinite
390,000
—
390,000
—
Intangible assets classified as long-term
$
11,900,000
$
(1,377,173
)
$
10,522,827
$
615,503
Goodwill
$
5,760,808
$
—
$
5,760,808
n/a
(1)
The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of
$322,771
in the first quarter of 2013 to expense the remaining balance.
Our amortization expense over the next five years and thereafter as of
September 30, 2013
is as follows:
2013
$
198,501
2014
794,004
2015
794,004
2016
794,004
2017
634,004
Thereafter
6,918,310
Total
$
10,132,827
Note 5 - Term Note Payable and Revolving Credit Line
The following table summarizes our term note payable and revolving credit line balances as of
September 30, 2013
and
December 31, 2012
:
September 30, 2013
December 31, 2012
Term note payable - 4.25 percent at September 30, 2013 (prime plus 1.0 percent), due February 10, 2016
$
3,222,222
$
4,222,222
Revolving credit line - 3.75 percent at September 30, 2013 (prime plus 0.5 percent), due March 29, 2015
3,175,000
3,600,000
Total
$
6,397,222
$
7,822,222
Less: current portion
(1,333,333
)
(1,333,333
)
Long-term portion
$
5,063,889
$
6,488,889
10
Principal Payments:
Principal payments under the term note payable are due as follows as of
September 30, 2013
:
2013
$
333,333
2014
1,333,333
2015
1,333,333
2016
222,223
Total
$
3,222,222
Credit Facilities
On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank. The agreement provided us with a
$5 million
term loan (the "Term Loan") and access to a revolving credit line of up to
$10 million
which we use to help satisfy our working capital needs. We have provided Bridge Bank a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility.
Effective as of March 29, 2013 we agreed to a Third Business Financing Modification Agreement with Bridge Bank which, among other things, modifies our financial covenants and extends the maturity of the revolving line of credit to March 29, 2015.
Term Note Payable
The Term Note Payable is repayable in equal monthly installments through its maturity date of February 10, 2016.
Revolving Credit Line
Available funds under the revolving credit line are
80 percent
of eligible accounts receivable balances plus
$1 million
, up to
$10 million
. Eligible accounts receivable is generally defined as those from United States based customers that are not more than
90 days
past due. We had approximately
$1.2 million
in availability under the revolving credit line as of
September 30, 2013
.
Debt Compliance
The Third Business Financing Modification Agreement revised the targets for our financial covenants to an Asset Coverage Ratio, measured monthly, of not less than (i)
0.70
to
1.00
for February 2013 through May 2013,
0.80
to
1.00
for June 2013 through September 2013,
1.15
to
1.00
for October 2013 and November 2013, and
1.25
to
1.00
for December 2013 and all subsequent months; and a Debt Service Coverage Ratio, measured monthly on a trailing three month basis, of not less than
1.75
to
1.00
beginning February 28, 2013.
On March 8, 2013 Bridge Bank waived an event of default that occurred in January 2013. As of
September 30, 2013
we were in compliance with all terms of the credit agreement.
Note 6 – Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities consist of the following as of:
September 30, 2013
December 31, 2012
Accrued search costs
$
1,047,959
$
247,583
Accrued expenses and other
785,087
935,716
Accrued payroll
223,642
522,082
Deferral of Arkansas grant, current portion
242,225
—
Accrued taxes
197,485
123,054
Capital leases, current portion
32,534
44,287
Total
$
2,528,932
$
1,872,722
11
Note 7 – Other Long-Term Liabilities
Other long-term liabilities consist of the following as of:
September 30, 2013
December 31, 2012
Reserve for uncertain tax positions
506,453
506,453
Deferral of Arkansas grant, less current portion
450,376
—
Deferred rent
129,000
345,814
Capital leases, less current portion
25,290
47,372
Long-term deposits
32,738
32,738
Total
$
1,143,857
$
932,377
Note 8 - Income Taxes
We have a deferred tax liability of
$3,864,600
as of
September 30, 2013
, related to our intangible assets. During the
three and nine
months ended
September 30, 2013
, we recognized an income tax benefit of
$75,699
and
$237,946
, respectively, due to the decrease of our deferred tax liability associated with the amortization of the related intangible assets.
We also have a net deferred tax asset of approximately
$20.0 million
. We have evaluated this asset and are unable to support a conclusion that it is more likely than not that any of this asset will be realized. As such, the net deferred tax asset is fully reserved. We will continue to evaluate our deferred tax assets to determine whether any changes in circumstances could affect the realization of their future benefit.
At
September 30, 2013
we have accrued
$506,453
in other long-term liabilities for uncertain tax positions.
Note 9 - Stock-Based Compensation
We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2005 Long-Term Incentive Plan ("2005 LTIP") and the 2010 Equity Compensation Plan (“2010 ECP”).
For the
three and nine
months ended
September 30, 2013
, stock-based compensation expense was
$239,353
and
$539,766
, respectively. For the
three and nine
months ended
September 30, 2012
, stock-based compensation expense was
$245,614
and
$632,477
, respectively. The total compensation cost at
September 30, 2013
related to non-vested awards not yet recognized was approximately
$575,887
to be recognized over a weighted-average recognition period of
0.48
years.
During the first quarter of 2013, we granted to certain employees a total of
100,000
RSUs with a weighted average fair value of
$0.72
per share. These shares vest ratably over
three
years. During the second quarter of 2013, we granted members of our board of directors a total of
80,000
RSUs with a weighted average fair value of
$0.77
per share which vest on December 31, 2013.
During the third quarter of 2013 we granted RSUs to certain executives and management employees as part of an equity compensation program. The program includes service-based and performance-based components. The service-based component of the plan granted
215,000
shares to certain executives and management employees effective July 31, 2013, which vest completely on February 1, 2014. The performance-based component of this plan allows for grants of between
235,000
and
435,000
shares based on certain 2013 financial targets. In the event the low end of the targeted financial results are not met, no shares will be issued under the performance-based component of the plan. The share price at the date of the grant was
$0.87
.
On March 31, 2013, some of our employees voluntarily canceled certain outstanding stock options for no consideration. As a result,
805,134
shares were canceled and returned to 2005 LTIP and 2010 ECP plans. The cancellation of these options resulted in the recognition of
$49,577
in additional stock-based compensation expense, which represented the fair value of the canceled options that had not yet been recognized as of the date of cancellation.
12
As a result of the changes noted previously, the following table summarizes our 2005 LTIP and 2010 ECP plans as of
September 30, 2013
:
Options Outstanding
RSAs Outstanding
Awards Exercised
Available Shares
Authorized Shares
2010 ECP
258,998
46,095
1,037,250
2,193,602
3,535,945
2005 LTIP
33,748
187,730
246,779
531,743
1,000,000
Total
292,746
233,825
1,284,029
2,725,345
4,535,945
We also have
165,827
options outstanding under a separate plan which is not authorized to issue any additional shares.
We made additional grants in October 2013 not considered in the disclosures above. On October 6, 2013 we granted RSUs to certain executives and other employees totaling
428,500
shares. The share price at the date of the grant was
$1.44
per share. These RSUs vest ratably on an annual basis over
three
years.
Note 10 – Discontinued Operations
Certain of our subsidiaries previously operated in the European Union ("EU"). Though operations have ceased, statutory requirements require a continued presence in the EU for varying terms until April 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations.
For the
three and nine
months ended
September 30, 2013
we recognized net income from discontinued operations of
$49,601
and
$457,709
, respectively. For the
three and nine
months ended
September 30, 2012
we recognized net income (loss) from discontinued operations of
$14,121
and
($142,821)
, respectively.
Net income from discontinued operations for 2013 is due to the favorable resolution of a tax audit and the reduction of certain accrued liabilities originating in 2009 and earlier years, which are no longer likely to be paid. Net loss from discontinued operations for 2012 is related to appeals on a tax issue.
Note 11 - Earnings per Share
During the
three and nine
months ended
September 30, 2013
, we generated net income from continuing operations. Accordingly, some of our outstanding stock options, warrants and restricted stock awards now have a dilutive impact, illustrated in the following table. We generated basic and diluted earnings per share from net income of
$0.03
for each of the
three and nine
month periods ended
September 30, 2013
, respectively.
For the Three Months Ended
For the Nine Months Ended
September 30, 2013
September 30, 2013
Weighted average shares outstanding for basic EPS
23,291,468
23,278,003
Effect of dilutive securities
Options
8,090
6,486
Restricted stock units
140,259
44,738
Warrants
7,484
324
Weighted average shares outstanding for diluted EPS
23,447,301
23,329,551
Options to purchase
440,573
shares with a weighted average exercise price of
$18.86
per share and warrants to purchase
765,000
shares with a weighted average exercise price of
$2.47
per share were excluded from the diluted shares calculations for the three and nine months ended September 30, 2013, because their exercise prices were higher than the average stock price for those periods. RSUs totaling
215,000
shares with a grant date price of
$0.87
per share were excluded from the diluted EPS calculation for the nine months ended September 30, 2013, because the effect of including those shares would have been anti-dilutive. The performance-based RSUs described in Note 9, Stock-Based Compensation, were excluded from the diluted EPS calculation because the performance conditions had not been met.
13
Note 12 - Leases
We have entered into several transactions during 2013 that will significantly lower our future expected rent obligations.
On January 25, 2013 we signed an amendment to our Clearwater, FL lease allowing us to terminate the lease at March 31, 2013 for a lump sum payment of
$615,000
. In addition, on April 12, 2013 we entered into an agreement to sublease our New York City office for
$48,544
per month through January 30, 2016 after rent credits of $
97,088
over the first
three
months of the term.
On January 31, 2013 we entered into an agreement to lease office space in Conway, AR for
two
years at a monthly rental rate of
$8,400
which we prepaid in connection with our relocation to Arkansas for a discounted total of
$193,200
. A director and shareholder of Inuvo is the majority owner of the lessor of this space.
Contemplating each transaction noted above, minimum lease payments under non-cancellable operating leases and sublease income are as follows for the remainder of 2013 and subsequent periods:
Lease Payments
Sublease Income
2013
$
135,291
$
145,632
2014
537,501
582,528
2015
547,967
582,528
2016
45,749
48,544
Total
1,266,508
1,359,232
For the
three and nine
months ended
September 30, 2013
, rent expense from continuing operations was
$15,405
and
$222,888
. For the
three and nine
months ended
September 30, 2012
, rent expense from continuing operations was
$317,438
and
$924,169
, respectively.
14
Note 13 - Acquisition of Vertro
On March 1, 2012, we acquired Vertro. Pursuant to the terms and conditions of the merger agreement, Vertro became a wholly owned subsidiary of Inuvo and we issued to the Vertro stockholders
12,393,308
shares of our common stock for all the outstanding shares of Vertro common stock. Upon closing of the merger, all the shares of Vertro common stock, which traded under the symbol “VTRO,” were delisted from the NASDAQ Capital Market and ceased trading.
The following table summarizes the net assets received and liabilities assumed in the merger with Vertro. Adjustments to the original purchase price allocation include a revision of shares of common stock issued related to the merger and the finalization of the fair value of accrued expenses.
Total consideration paid in common stock
$
11,130,983
Fair value of assets acquired:
Accounts receivable, net
(2,093,845
)
Other current assets
(520,342
)
Property and equipment
(2,059,729
)
Other assets
(283,911
)
Goodwill
(3,984,264
)
Intangible assets
(11,857,537
)
Fair value of liabilities assumed:
Accounts payable
3,753,613
Outstanding balance on credit facility
1,000,000
Accrued expenses
2,782,361
Deferred tax liability
4,543,000
Other long-term liabilities
709,991
Cash received in merger
$
3,120,320
Stock issuance costs
(687,678
)
Net cash received in merger
$
2,432,642
Unaudited Pro Forma Results of Operations
Pro forma results for the combined company for the
nine
months ended
September 30, 2012
would have been revenue of
$40,907,356
, net loss of
$8,369,820
, and basic and diluted loss per share of
$0.41
. The pro forma results do not include any anticipated synergies which may occur subsequent to the acquisition date. Accordingly, such pro forma amounts are not necessarily indicative of the results that actually would have occurred had the acquisition been completed on the dates indicated, nor are they indicative of our future combined operating results.
Note 14 - Litigation and Settlements
From time to time we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, we are currently involved in the following litigation which is not incidental to its business:
Shareholder Class Action Lawsuits
. In 2005,
five
putative securities fraud class action lawsuits were filed against Vertro and certain of its former officers and directors in the United States District Court for the Middle District of Florida, which were subsequently consolidated. The consolidated complaint alleged that Vertro and the individual defendants violated Section 10(b) of the Exchange Act and that the individual defendants also violated Section 20(a) of the Exchange Act as “control persons.” Plaintiffs sought unspecified damages and other relief alleging that, during the putative class period, Vertro made certain misleading statements and omitted material information. The court granted Defendants' motion for summary judgment on November 16, 2009, and the court entered final judgment in favor of all Defendants on December 7, 2009. Plaintiffs appealed the summary judgment ruling and the court's prior orders dismissing certain claims. On September 30, 2011, the Court of Appeals for the Eleventh Circuit affirmed the dismissal of
9
of the
11
alleged misstatements and reversed the court's prior order on summary judgment and the case has been remanded to the District Court. In October 2012 the District Court entered an order maintaining the existing stay on discovery pending a ruling on the defendants' motion for summary judgment.
15
Derivative Stockholder Litigation
. On July 25, 2005, a stockholder, Bruce Verduyn, filed a putative derivative action purportedly on behalf of Vertro in the United States District Court for the Middle District of Florida, against certain of Vertro's directors and officers. This action is based on substantially the same facts alleged in the securities class action litigation described above. The complaint is seeking to recover damages in an unspecified amount. By agreement of the parties and by orders of the court, the case was stayed pending the resolution of the defendant's motion to dismiss in the securities class action. On July 10, 2007, the parties filed a stipulation to continue the stay of the litigation. On July 13, 2007, the court granted the stipulation to continue the stay and administratively closed the case pending notification by plaintiff's counsel that the case is due to be reopened.
Litigation Relating to the Merger.
On October 27, 2011, a complaint was filed in the Supreme Court of the State of New York, County of New York against Vertro, its directors, Inuvo, and Anhinga Merger Subsidiary, Inc. on behalf of a putative class of Vertro shareholders (the “New York Action”). Two other complaints, also purportedly brought on behalf of the same class of shareholders, were filed on November 3 and 10, 2011, against these same defendants in Delaware Chancery Court and were ultimately consolidated by the Court (the “Delaware Action”). The plaintiffs in both the New York and the Delaware Actions alleged that Vertro's board of directors breached their fiduciary duties regarding the merger with Inuvo and that Vertro, Inuvo, and Anhinga Merger Subsidiary, Inc. aided and abetted the alleged breach of fiduciary duties. The plaintiffs asked that the merger be enjoined and sought other unspecified monetary relief.
Defendants in the Delaware Action moved to dismiss plaintiffs' complaint, but before the briefing of that motion was complete the plaintiffs filed a notice and proposed order of voluntary dismissal without prejudice, which was entered by the Delaware Court on March 20, 2012. The defendants in the New York Action also moved to dismiss the complaint, or in the alternative to stay proceedings. The New York Court granted Defendants' motion to stay on February 22, 2012 and, as a result of this ruling, the Court denied without prejudice defendants' motion to dismiss and the plaintiff's pending request for expedited discovery. Plaintiffs in the New York action then filed a Second Amended Complaint on June 19, 2012 and, on July 9, 2012, Defendants moved to dismiss that complaint for failure to state a claim. A hearing was held on January 31, 2013, regarding Defendants' motion to dismiss. A ruling on the motion to dismiss is pending.
Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell; Case No. 08-019230-CI-11, in the Circuit Court for the Sixth Judicial Circuit of Florida.
This complaint, filed on December 17, 2008, involves a claim by a former commercial landlord for alleged improper removal of an electric generator and for unpaid electricity expenses, amounting to approximately
$60,000
. The litigation has not been actively prosecuted, but the plaintiff recently served discovery requests seeking additional information. Inuvo is actively defending this action, and the co-defendants' separate counsel is likewise defending the claim against the co-defendants.
Oltean, et al. v. Think Partnership, Inc.; Edmonton, Alberta CA.
On March 6, 2008, Kelly Oltean, Mike Baldock and Terry Schultz, former employees, filed a breach of employment claim against Inuvo in The Court of Queen's Bench of Alberta, Judicial District of Edmonton, Canada, claiming damages for wrongful dismissal in the amount of
$200,000
for each of Kelly Oltean and Terry Schultz and
$187,500
for Mike Baldock. On March 6, 2008, the same three plaintiffs filed a similar statement of claim against Vintacom Acquisition Company, ULC, a subsidiary of Inuvo, again for wrongful dismissal and claiming the same damages. In October 2009, the
two
actions were consolidated. The case is in the discovery stage and Inuvo is vigorously defending the matter.
Reverso-Softissimo v. ALOT
. In May 2012 a complaint was filed against us in the Court of First Instance of Paris in Paris, France. The complaint is related to our alleged use of Reverso-Softissimo's trademarks in our advertising. The case is in the initial stages and Inuvo is vigorously defending the matter.
16
Note 15 - Segments
We operate our business as
two
segments, Partner Network and Owned and Operated Network, which are described in Note 1, Organization and Business. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.
Listed below is a presentation of net revenue and gross profit by segment, which is consistent with how we manage the segments, for the
three and nine
months ended
September 30, 2013
and
2012
. Total assets by segment is not presented because we do not track assets at a segment level.
Net Revenue by Industry Segment
For the Three Months Ended
For the Nine Months Ended
September 30, 2013
September 30, 2012
September 30, 2013
September 30, 2012
$
%
$
%
$
%
$
%
Partner Network
10,807,377
74.5
%
6,472,905
41.8
%
28,232,281
64.8
%
17,713,488
47.7
%
Owned and Operated Network
3,701,673
25.5
%
9,008,520
58.2
%
15,326,976
35.2
%
19,409,070
52.3
%
Total net revenue
14,509,050
100.0
%
15,481,425
100.0
%
43,559,257
100.0
%
37,122,558
100.0
%
Gross Profit by Industry Segment
For the Three Months Ended
For the Nine Months Ended
September 30, 2013
September 30, 2012
September 30, 2013
September 30, 2012
$
Gross Profit %
$
Gross Profit %
$
Gross Profit %
$
Gross Profit %
Partner Network
2,793,999
25.9
%
848,580
13.1
%
6,456,050
22.9
%
2,696,477
15.2
%
Owned and Operated Network
3,531,987
95.4
%
7,887,817
87.6
%
14,474,964
94.4
%
16,235,961
83.7
%
Total gross profit
6,325,986
43.6
%
8,736,397
56.4
%
20,931,014
48.1
%
18,932,438
51.0
%
Note 16 - Related Party Transactions
On January 31, 2013 we entered into an agreement to lease office space in Conway, AR for
two
years at a monthly rental rate of
$8,400
which we prepaid in connection with our relocation to Arkansas for a discounted total of
$193,200
. A director and shareholder of Inuvo is the majority owner of the lessor of this space.
17
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
Company Overview
Inuvo®, Inc. and subsidiaries ("we", "us" or "our") is an Internet marketing and technology company that delivers targeted advertisements to websites and applications reaching both desktop and mobile devices.
We deliver content and advertisements over the Internet and generate revenue when an end user clicks on advertisements we have delivered. We manage our business as
two
segments, Partner Network and Owned and Operated Network. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.
The Partner Network facilitates transactions between advertisers and our partners' websites and applications, reaching both desktop and mobile devices. The majority of revenue generated by this segment is derived from clicks on advertisements. The proprietary technology platform that supports this segment provides advertisers and publishers numerous benefits, including performance reporting, targeting and fraud detection, all of which we believe differentiates us in the marketplace.
The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment includes our mobile-ready ALOT websites, the ALOT Appbar (the "Appbar") and the BargainMatch CashBack application. The majority of revenue generated by this segment is derived from clicks on advertisements and sales commissions.
On March 1, 2012 we acquired Vertro, Inc. (the "March 2012 Acquisition" or "Vertro"), an Internet company that owns and operates the ALOT product portfolio, discussed in Note 13.
2013 Highlights
We have taken several significant steps in 2013 to position ourselves for long-term success, including:
•
the renewal of our service agreements with Yahoo! and Google;
•
the launch of our owned and operated health.alot.com and finance.alot.com websites;
•
the
$1.75 million
grant from the state of Arkansas;
•
the relocation of our corporate headquarters to Conway, AR;
•
the closing of our office in Clearwater, FL;
•
the subleasing of our office in New York City; and
•
the relocation of our data centers from New York City to Arkansas.
During 2013, we expanded our ALOT-branded websites and applications with the launch of health.alot.com and finance.alot.com. These sites are content rich, searchable, mobile-ready web properties that expand our growing suite of owned and operated websites.
On January 25, 2013, we agreed with the state of Arkansas to receive a grant of up to
$1.75 million
to relocate our corporate headquarters to Conway, AR. In accepting the grant, we agreed to have at least
50
full-time equivalent, permanent positions in Arkansas within
four
years, and maintain that personnel level for another
six
years at a total average compensation of
$90,000
per year. If we fail to meet the requirements of the grant after the initial four year period, we may be required to repay a portion of the grant, up to but not to exceed the full amount of the grant. Based on our hiring and financial forecasts, we believe we will meet all grant requirements. As of
September 30, 2013
, we had
28
employees located in Arkansas.
In conjunction with the relocation to Arkansas, we exited our Clearwater, FL office lease, found a subtenant for our office in New York City and completed the relocation of our New York City data centers to a single location in Arkansas. As a result, our compensation and selling, general and administrative expenses together are now less than
$1 million
per month.
We believe the steps we have taken will continue to improve our financial performance and provide a path for the long-term success of our business.
18
NYSE MKT
Our common stock is listed on the NYSE MKT, LLC (the "Exchange"). In November 2012, we were notified by the Exchange that we were out of compliance with certain aspects of their listing requirements; specifically, due to losses from continuing operations and/or net losses in our five most recent fiscal years, the Exchange's minimum requirement for continued listing is stockholders' equity of not less than
6,000,000
. We were afforded the opportunity to submit a plan of compliance to the Exchange by December 31, 2012, to demonstrate our ability to regain compliance with their listing standards. We submitted our plan and were notified on February 15, 2013 that it was accepted. We are able to continue our listing during the plan period, which the Exchange recently extended
April 24, 2014
, though subject to periodic review to determine whether we are making progress consistent with the plan. As of
September 30, 2013
our stockholders' equity was
$5,460,836
.
Results of Operations
During the third quarter of 2013, we changed our segment presentation and have retrospectively applied the current presentation to prior periods. Financial results in 2012 include only seven months of activity related to the March 2012 acquisition.
Net Revenue
For the Three Months Ended
For the Nine Months Ended
September 30, 2013
September 30, 2013
2013
2012
Change
% Change
2013
2012
Change
% Change
Partner Network
$
10,807,377
$
6,472,905
$
4,334,472
67
%
$
28,232,281
$
17,713,488
$
10,518,793
59
%
Owned and Operated Network
3,701,673
9,008,520
(5,306,847
)
(59
%)
15,326,976
19,409,070
(4,082,094
)
(21
%)
Net revenue
$
14,509,050
$
15,481,425
$
(972,375
)
(6
%)
$
43,559,257
$
37,122,558
$
6,436,699
17
%
Our revenue mix has shifted significantly from the Owned and Operated Network to the Partner Network during 2013. Partner Network revenues make up
74%
and
65%
for the
three and nine
months ended
September 30, 2013
, respectively, as opposed to
42%
and
48%
for the same periods in the prior year.
The Partner Network delivers advertisements to our partners' websites and applications. Revenue growth in this segment is primarily attributable to an increase in the number of transactions processed through our platform supporting partner websites and growth in advertisements delivered to mobile devices. We have focused on recruiting small and medium-sized partners with high quality traffic, which we believe increases revenue per click and reduces our exposure to click fraud. We expect growth in this segment to be driven by advertisements delivered to mobile devices and the deployment of intelligent ad units for publishers.
Revenue in our Owned and Operated Network is generated through our consumer-facing ALOT websites, applications and Appbar. During 2012, we made significant investments to acquire Appbar users, which drove revenue growth in this segment during the latter half of 2012 and early 2013. In early 2013, Google implemented policy changes that adversely impacted our ability to acquire new Appbar users and monetize them at historical levels. In response, we significantly reduced our spend to acquire new users, and revenue has declined as users leave and are not replaced with new users. We expect the Appbar product to stabilize during the remainder of 2013, and intend to launch new apps and explore alternative distribution channels for the Appbar. Declines in Appbar revenue were partially offset by growth in our owned and operated websites. In addition, the year to date comparison is impacted as 2012 only includes seven months of revenue from the Appbar product, which was acquired in the March 2012 Acquisition. We intend to grow the Owned and Operated Network by launching a series of websites centered around the ALOT brand. Our first site, local.alot.com, launched in 2012 and features local, searchable directory listings. During the third quarter of 2013 we launched a second website, health.alot.com, and have since launched a third, finance.alot.com. These websites are content-rich and optimized for mobile and desktop devices, intended to capitalize on consumer demand for content and growth in traffic on mobile devices.
19
Cost of Revenue
For the Three Months Ended
For the Nine Months Ended
September 30, 2013
September 30, 2013
2013
2012
Change
% Change
2013
2012
Change
% Change
Partner Network
$
8,013,378
$
5,624,325
$
2,389,053
42.5
%
$
21,776,231
$
15,017,011
$
6,759,220
45.0
%
Owned and Operated Network
169,686
1,120,703
(951,017
)
(84.9
)%
852,012
3,173,109
(2,321,097
)
(73.1
)%
Cost of revenue
$
8,183,064
$
6,745,028
$
1,438,036
21.3
%
$
22,628,243
$
18,190,120
$
4,438,123
24.4
%
Cost of revenue increased for the
three and nine
months ended
September 30, 2013
as compared to the same periods in 2012, driven by growth in the Partner Network.
Cost of revenue in the Partner Network is generated by payments to website publishers who host our advertisements. The increase in cost of revenue is directly associated with higher revenue in this segment and was partially offset by a decline in data acquisition costs. Effective May 1, 2013, we no longer acquire names lists which we previously bought to resell to advertisers.
The decrease in cost of revenue in the Owned and Operated Network was driven by our decision to reduce the level of investment in the Appbar. The spend in 2012 was primarily for bundled downloads of the Appbar, which was discontinued in 2013. Other cost of revenue in this segment consists of charges for web searches and cash back to our BargainMatch application users.
Operating Expenses
For the Three Months Ended
For the Nine Months Ended
September 30, 2013
September 30, 2013
2013
2012
Change
% Change
2013
2012
Change
% Change
Search costs
$
2,939,584
$
5,832,243
$
(2,892,659
)
(49.6
)%
$
10,625,638
$
13,098,236
$
(2,472,598
)
(18.9
)%
Compensation
1,412,842
1,634,063
(221,221
)
(13.5
)%
4,727,936
4,518,618
209,318
4.6
%
Selling, general and administrative
1,360,610
2,393,826
(1,033,216
)
(43.2
)%
5,270,986
6,787,183
(1,516,197
)
(22.3
)%
Operating expenses
$
5,713,036
$
9,860,132
$
(4,147,096
)
(42.1
)%
$
20,624,560
$
24,404,037
$
(3,779,477
)
(15.5
)%
Operating expenses decreased in both the third quarter and year to date 2013 compared to the same periods last year.
Search costs include marketing expense to attract search traffic to our owned and operated websites as well as the marketing expense to acquire Appbar downloads. Search costs decreased in 2013 due to our decision to reduce the level of investment to acquire Appbar users. This was partially offset by spend to expand owned and operated websites. We expect search spend to increase as we launch additional ALOT websites and as the Appbar business stabilizes.
Compensation expense for the third quarter of 2013 declined as compared to the same period last year due to operational efficiencies and reduced payroll related to the relocation to Arkansas. Year to date compensation expense increased slightly as a result of severance charges recognized during the first half of 2013, and slightly lower expenses in 2012 as a result of only seven months of expenses related to the March 2012 Acquisition.
The decrease in selling, general and administrative costs is primarily from cost savings related to the relocation to Arkansas and other operating efficiencies. We expect compensation and selling, general and administrative costs together to be optimized at less than $1 million per month.
Other Expense, net
Other expense, net was
$98,451
and
$271,448
for the
three and nine
months ended
September 30, 2013
. Results in 2013 consist of interest charges on our credit facility with Bridge Bank, which were lower than interest charges in the same periods in 2012 due primarily to lower debt balances.
For the
three and nine
months ended
September 30, 2012
, other expense, net was
$202,379
and
$473,801
respectively. This consists of a
$75,000
charge as the result of a litigation settlement in the third quarter of 2012, along with interest on the credit facility with Bridge Bank.
20
Income Taxes
We recognized an income tax benefit of
$75,699
and
$237,946
during the
three and nine
months ended
September 30, 2013
due to a decrease in our deferred tax liability associated with the amortization of intangible assets. In the same periods of 2012, we recognized income tax expense consisting of franchise taxes of
$8,690
and
$70,667
.
Income (loss) from Discontinued Operations
Discontinued operations includes activity related to the remaining assets and liabilities of discontinued operations in the European Union. During the
three and nine
months ended
September 30, 2013
, we recognized income from discontinued operations of
$49,601
and
$457,709
, respectively. During the third quarter, income was primarily generated by a reversal of accrued liabilities reaching the statute of limitations. Income for the year to date period was generated by a reduction of certain accrued liabilities originating in 2009 and prior years and the favorable resolution of a German tax audit.
During the
three and nine
months ended
September 30, 2012
, we recognized net income (loss) from discontinued operations of
$14,121
and
($142,821)
, respectively. Net income for the quarter was due to the reversal of accrued liabilities reaching the statute of limitations, and the net loss for the year to date period was driven by costs related to a denial of an appeal on a tax ruling.
Liquidity and Capital Resources
Liquidity
During 2012, our liquidity was unfavorably affected by significant investments in search costs to increase consumer downloads of our Appbar product. Though we benefited from operating efficiencies from the March 2012 Acquisition, we took additional steps to reduce our operating costs in response, most importantly the relocation to Arkansas. Our compensation and selling, general and administrative expenses together are now less than
$1 million
per month.
As a result, our liquidity has improved. We have a net working capital deficit of approximately
$2.5 million
as of
September 30, 2013
. This is approximately
$1.0 million
less than the working capital deficit at
December 31, 2012
. During the same period we reduced total bank debt by approximately
$1.4 million
.
Our revolving line of credit with Bridge Bank had approximately
$1.2 million
in availability as of
September 30, 2013
.
Despite the improvement in net working capital and liquidity, we may from time to time delay payments to Partner Network publishers and other vendors to conserve cash or manage risk, which may affect their decisions to do business with us.
We believe the revolving line of credit and cash generated by operations will provide sufficient cash for operations over the next 12 months. We do not have any commitments for capital expenditures. Though we do not have an additional external source of liquidity, we believe we could attract additional financing should the need arise.
Cash Flows, Operating
Net cash provided by operating activities for the
nine
months ended
September 30, 2013
was
$1,893,002
, as compared to a use of cash of
$367,445
for the same period in 2012.
During the
nine
months ended
September 30, 2013
we produced net income of
$730,661
, which included non-cash depreciation and amortization of
$2,563,887
and stock-based compensation of
$539,766
. Working capital was a use of cash of
$1,318,133
, a result of reductions in our accounts payable balances.
During the
nine
months ended
September 30, 2012
, we generated a net loss of
$6,158,888
, which was partially offset by non-cash depreciation and amortization of
$5,933,754
and stock-based compensation of
$632,477
. Working capital was a use of cash of
$12,030
for the period.
21
Cash Flows, Investing
Net cash used in investing activities was
$517,654
during the
nine
months ended
September 30, 2013
. In connection with the move to Arkansas, we purchased new servers and other computer equipment for our data center and built out our new office. In total, we had cash outlays for capital expenditures of
$878,466
, offset by grant funds received from the state of Arkansas of
$360,812
. The remaining balance represents software development costs on our consumer-facing websites and applications.
Net cash provided by investing activities in the same period of 2012 of
$1,254,366
was primarily associated with the March 2012 Acquisition, offset by the purchase of bundled downloads for the Appbar and capitalized development costs.
Cash Flows, Financing
Net cash used in financing activities was
$1,120,077
during the
nine
months ended
September 30, 2013
. We used excess cash generated by operations to make net payments on the credit facility of
$1,425,000
, offset by the release of
$301,158
in restricted cash which served as collateral for our letter of credit related to our Clearwater, FL office lease.
Net cash provided by financing activities during the first half of 2012 was
$4,083,477
, generated by net proceeds from the credit facility of
$4,383,974
, including proceeds from the new term note of
$5,000,000
. This was offset by the deposit of restricted cash to serve as collateral for our letter of credit related to the Clearwater, FL lease of
$300,497
.
Off Balance Sheet Arrangements
As of
September 30, 2013
, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
Not applicable to a smaller reporting company.
22
ITEM 4. CONTROLS AND PROCEDURES.
Evaluation of Disclosure Controls and Procedures
The Chief Executive Officer and Chief Financial Officer are responsible for establishing and maintaining our disclosure controls and procedures. Disclosure controls and procedures are designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.
We do not expect that our disclosure controls or our internal controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company are detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the controls. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving our stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.
Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected. As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of
September 30, 2013
, the end of the period covered by this report, our management concluded its evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As of the evaluation date, our Chief Executive Officer and Chief Financial Officer, concluded that we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.
Changes in Internal Control over Financial Reporting
There was no change in our internal control over financial reporting identified in connection with our evaluation that occurred during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
23
PART II - OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS.
See Note 14, Litigation and Settlements, for a discussion of outstanding legal proceedings.
ITEM 1A. RISK FACTORS.
We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2012, filed with the Securities and Exchange Commission on March 13, 2013, as amended, subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K.
We depend on two customers for a significant portion of our revenues.
We receive the majority of our revenue from two customers, Yahoo! and Google. During the
three and nine
months ended
September 30, 2013
, we received
95.6 percent
and
93.2 percent
, respectively, of our net revenue from Yahoo! and Google. Our current contract with Yahoo! expires in April 2015, while our current contract with Google expires in January 2015. The amount of revenue we receive from these customers depends on a number of factors outside of our control, including the amount they charge for advertisements, the depth of advertisements available from them, and their ability to display relevant ads in response to our end-user queries. We will likely experience a significant decline in revenue and our business operations could be significantly harmed if:
•
we fail to have websites and applications approved;
•
our paid listings providers' performance deteriorates; or
•
we violate our paid listings providers' guidelines or they change their implementation guidelines.
In addition, if any of these preceding circumstances were to occur, we may not be able to find a suitable alternate paid search results provider or otherwise replace the lost revenues. The loss of either of these customers or a material change in the revenue or gross profit generated by these customers will have a material adverse impact on our business, results of operations and financial condition in future periods.
The success of our business is dependent on our ability to maintain and grow our active consumer base.
Our Owned and Operated Network segment operates a portfolio of websites and consumer-oriented interactive products including appbars and home pages, deriving the majority of its revenue from advertisements directed towards consumers. The amount of revenue is dependent on our ability to maintain and grow our user base. Factors that influence our ability to maintain and grow our active user base include, but are not limited to, government regulation, our monetization partner's client application guidelines, acceptance of our Appbar products and websites by consumers, the availability of advertising to promote our websites and Appbar products, third-party designation of Appbar and/or other products as undesirable or malicious, user attrition, competition, and sufficiency of capital to purchase advertising. Our Appbar product has suffered significant declines in its user base due to changes in Google's client application guidelines and the availability of advertising to promote our Appbar products. While we believe that marketing and product changes will enable us to stabilize the Owned and Operated Network segment, there can be no guarantee that we will be able to reverse current trends. We acquire users of our websites and ALOT Appbar products primarily through online advertising that we purchase from ad networks at prices agreed to based on expected rate of return. We have historically experienced difficulties in achieving cost effective distribution for ALOT Appbar products because we were unable to acquire our targeted number of users at desired prices. If we are unable to maintain and grow our active user base, it could have a material adverse effect on our business, financial condition, and results of operations.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
None.
ITEM 3. DEFAULTS UPON SENIOR SECURITIES.
None.
ITEM 4. Mine Safety and Disclosures.
Not applicable.
24
ITEM 5. OTHER INFORMATION.
On October 10, 2013 we entered into Amendment #8 to our Yahoo! Publisher Network Contract. The amendment extends the term of the contract to April 24, 2015. We believe the amended agreement, taken as a whole, is comparable to our previously existing agreement with Yahoo!.
ITEM 6. EXHIBITS.
Exhibit No.
Description of Exhibit
10.28
Amendment No. 8 to Yahoo! Publisher Network Contract effective as of September 1, 2013, executed and delivered October 10, 2013. */***
31.1
Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer *
31.2
Rule 13a-14(a)/15d-14(a) certification of Chief Financial Officer *
32.1
Section 1350 certification of Chief Executive Officer *
32.2
Section 1350 certification of Chief Financial Officer *
101.INS
XBRL Instance Document **
101.SCH
XBRL Taxonomy Extension Schema Document **
1010.CAL
XBRL Taxonomy Extension Calculation Linkbase Document **
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document **
101.LAB
XBRL Taxonomy Extension Label Linkbase Document **
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document **
* filed herewith
** In accordance with Regulation S-T, the XBRL-formatted interactive data files that comprise Exhibit 101 to this report shall be deemed furnished and not filed.
*** Portions of this exhibit have been omitted pursuant to a request for confidential treatment filed with the Securities and Exchange Commission under Rule 24b-2. The omitted confidential material has been filed separately. The location of the omitted confidential information is indicated in the exhibit with asterisks (***).
25
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
INUVO, INC.
Date:
October 30, 2013
By:
/s/ Richard K. Howe
Richard K. Howe,
Chief Executive Officer, principal executive officer
Date:
October 30, 2013
By:
/s/ Wallace D. Ruiz
Wallace D. Ruiz,
Chief Financial Officer, principal financial and accounting officer
26