Rush Enterprises
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year
ended December 31, 2000

Commission file number 0-20797

RUSH ENTERPRISES, INC.
(Exact name of registrant as specified in its charter)

Texas 74-1733016
(State or other jurisdiction of (I.R. S. Employer
incorporation or organization) Identification No.)

555 IH 35 South, New Braunfels, TX 78130
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (830) 626-5200

Securities registered pursuant to Section 12(b) of the Act:
None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $.01 par value
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter periods that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes |X| No |_|

Indicate by check mark if disclosure of delinquent filers pursuant
to Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. |X|

The aggregate market value of voting stock held by non-affiliates of
the registrant as of March 21, 2001 was approximately $13,293,333, based upon
the last sales price on March 21, 2001 on the NASDAQ National Market for the
Company's common stock. The registrant had 7,002,044 shares of Common Stock
outstanding on March 21, 2001.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of registrant's definitive proxy statement for the
registrant's 2001 Annual Meeting of Shareholders, to be filed with the
Securities and Exchange Commission not later than April 30, 2001, are
incorporated by reference into Part III of this Form 10-K.
RUSH ENTERPRISES, INC.

Index to Form 10-K

Year ended December 31, 2000

Page No.
--------

Part I
Item 1. Business 3
Item 2. Properties 24
Item 3. Legal Proceedings 24
Item 4. Submission of Matters to a Vote of Security Holders 24

Part II

Item 5. Market for Registrant's Common Stock and Related Shareholder
Matters 25
Item 6. Selected Consolidated Financial and Operating Data 25
Item 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations 28
Item 8. Quantitative and Qualitative Disclosures about Market Risk 38
Item 9. Financial Statements and Supplementary Data 39
Item 10. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure 63

Part III

Item 11. Directors and Executive Officers of the Registrant 63
Item 12. Executive Compensation 63
Item 13. Security Ownership of Certain Beneficial Owners and Management 63
Item 14. Certain Relationships and Related Transactions 63

Part IV

Item 15. Exhibits, Financial Statement Schedules and Reports on Form 8-K 64


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Certain statements contained in this Item 7, "Management's
Discussion and Analysis of Financial Condition and Results of Operations" of the
Form 10-K are "forward-looking statements" within the meaning of the Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act
of 1934, as amended. Specifically, all statements other than statements of
historical fact included in this Form 10-K regarding the Company's financial
position, business strategy and plans and objectives of management of the
Company for future operations are forward-looking statements. These
forward-looking statements are based on the beliefs of the Company's management
as well as assumptions made by and information currently available to the
Company's management. When used in this report, the words "anticipate,"
"believe," "estimate," "expect" and "intend" and words or phrases of similar
import, as they relate to the Company or its subsidiaries or Company management,
are intended to identify forward-looking statements. Such statements reflect the
current view of the Company with respect to future events and are subject to
certain risks, uncertainties and assumptions related to certain factors
including, without limitation, competitive factors, general economic conditions,
cyclicality, economic conditions in the new and used truck and equipment
markets, customer relations, relationships with vendors, the interest rate
environment, governmental regulation and supervision, seasonality, distribution
networks, product introductions and acceptance, technological change, changes in
industry practices, onetime events and other factors described herein and in the
Company's Registration Statement on Form S-1 (File No. 333-03346) and in the
Company's annual, quarterly and other reports filed with the Securities and
Exchange Commission (collectively, "cautionary statements"). Although the
Company believes that its expectations are reasonable, it can give no assurance
that such expectations will prove to be correct. Based upon changing conditions,
should any one or more of these risks or uncertainties materialize, or should
any underlying assumptions prove incorrect, actual results may vary materially
from those described herein as anticipated, believed, estimated, expected, or
intended. All subsequent written and oral forward-looking statements
attributable to the Company or persons acting on its behalf are expressly
qualified in their entirety by the applicable cautionary statements. The Company
does not intend to update these forward-looking statements.

PART I

Item 1. Business

References herein to the "Company" or "Rush Enterprises" mean Rush
Enterprises, Inc., a Texas corporation, its subsidiaries and Associated
Acceptance, Inc., the insurance agency affiliated with the Company, unless the
context requires otherwise.

General

We are a full-service, integrated retailer of premium transportation and
construction equipment and related services. As the leading supplier of
Peterbilt trucks, we accounted for approximately 20.7% of all new Peterbilt
trucks sold in the United States in 2000. In 1997, we acquired our first John
Deere construction equipment dealership in Houston, Texas and have grown to
become a major supplier of John Deere construction equipment in Texas and
Michigan. Through our strategically located


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networks of Rush Truck Centers and Rush Equipment Centers, we provide one-stop
service for the needs of our customers, including retail sales of new and used
transportation and construction equipment, as well as after-market parts sales,
service and repair facilities and financing, leasing/rental, and insurance
services.

Our Rush Truck Centers are principally located in high traffic areas along
the southwestern corridor of the United States. Our Rush Equipment Centers are
located in two of the top six construction equipment sales markets in the United
States -- Texas and Michigan. We provide leasing and rental services through our
Rush Leasing and Rental Division at our one-stop Rush Truck Centers and Rush
Equipment Centers. Retail financing of trucks and construction equipment, as
well as a full line of insurance products, are arranged through our Rush
Financial and Insurance Division. Our Rush Retail Division has developed the
one-stop shopping strategy for our farm and ranch supply business.

Our business strategy, based upon providing the customer with
competitively priced products supported with timely and reliable service, has
enabled us since 1996 to increase revenues at a compounded annual growth rate of
27.1 percent. We intend to continue to implement our business strategy,
reinforce customer loyalty and remain a market leader by continuing to develop
our Rush Truck Centers and Rush Equipment Centers as we extend our geographic
focus through strategic acquisitions of new locations and expansions of our
existing facilities.

All of our business operations are currently conducted through five
separate divisions: the Rush Truck Center Division, the Rush Equipment Center
Division, the Rush Leasing and Rental Division, the Rush Financial and Insurance
Division and the Rush Retail Division.

Rush Truck Center Division. Since commencing operations as a
Peterbilt heavy-duty truck dealer over 35 years ago, we have grown to
operate Rush Truck Centers at 38 locations which primarily sell Peterbilt
Class 8 heavy-duty trucks in the states of Texas, Colorado, Oklahoma,
California, Louisiana, Arizona and New Mexico. Our Rush Truck Centers are
strategically located to take advantage of increased cross-border traffic
between the United States and Mexico resulting from implementation of
NAFTA in 1994. During 2000, our Rush Truck Center Division accounted for
approximately $721.1 million, or approximately 80.4%, of our total
revenues.

Rush Equipment Center Division. Since commencing operations as a
John Deere dealer in 1997, we have grown to operate seven Rush Equipment
Centers located in Texas and Michigan. We provide a full line of
construction equipment for light to medium sized applications, with our
primary products including John Deere backhoe loaders, hydraulic
excavators, crawler dozers and four wheel drive loaders. During 2000, our
Rush Equipment Center Division accounted for approximately $101.6 million,
or approximately 11.3%, of our total revenues.

Rush Leasing and Rental Division. We provide a broad line of product
selections for lease or rent, including Class 8, Class 7 and Class 6
Peterbilt trucks, a full array of John Deere construction equipment
products, including a variety of construction equipment trailers and
heavy-duty cranes. Our lease and rental fleets are offered primarily
through our


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Rush Truck Centers and Rush Equipment Centers on a daily, monthly or
long-term basis. During 2000, our Rush Leasing and Rental Division
accounted for approximately $37.1 million, or approximately 4.1%, of our
total revenues.

Rush Financial and Insurance Division. We offer third-party
financing to assist customers in purchasing a new or used truck or piece
of construction equipment. Additionally, we sell a complete line of
property and casualty insurance, including collision and liability
insurance on trucks, cargo insurance, standard automobile liability
coverages, and life insurance. During 2000, our Rush Financial and
Insurance Division accounted for approximately $7.4 million, or
approximately 0.8%, of our total revenues. Finance and insurance revenues
have limited direct costs and, therefore, contribute a disproportionate
share of operating profits.

Rush Retail Division. During 1998, we created the Rush Retail
Division in connection with our acquisition of D&D Farm and Ranch
Supermarket, Inc. ("D&D"). D&D is a one-stop shopping center for farm and
ranch supplies, serving the greater San Antonio, Houston and Dallas/Fort
Worth, Texas area. During 2000, our Rush Retail Division accounted for
approximately $30.2 million, or approximately 3.4%, of our total revenues.

We were founded and incorporated in 1965 in Texas and our three senior
executives jointly have 66 years of experience in the industry. We currently
conduct business through 19 subsidiaries, all of which are wholly-owned,
directly or indirectly, by us. Our principal offices are at 555 IH 35 South, New
Braunfels, Texas, 78130.

Industry Overview

We currently operate in two principal markets, heavy-duty trucks and
construction equipment markets, which for new product sales have historically
shown a high correlation to the rate of change in industrial production and
gross domestic product.

Heavy-Duty Truck Market

We serve the domestic U.S. heavy-duty truck market which we estimate
exceeded $10 billion in retail sales during 2000. The Company's business, as
well as the entire retail heavy-duty truck industry, is dependent on a number of
factors relating to general economic conditions, including fuel prices, interest
rate fluctuations, economic recessions and customer business cycles. In
addition, unit sales of new trucks have historically been subject to substantial
cyclical variation based on such general economic conditions. According to data
published by R. L. Polk, an industry research and publication firm, the overall
domestic heavy-duty truck market increased from approximately 184,989 new Class
8 (defined by the American Automobile Manufactures Association as trucks with a
minimum gross vehicle weight rating above 33,000 pounds) unit sales in 1996 to
approximately 231,190 new Class 8 unit sales in 2000 (a 25.0% increase). During
2000, domestic heavy-duty truck sales decreased approximately 8.6% from 1999 and
are expected to decrease an additional 50% to approximately 115,000 units during
2001. Within this market, our primary product line is Peterbilt trucks, which
according to R. L. Polk accounted for approximately 11.4% of all new heavy-duty
truck registrations in


5
2000. More specifically, within our primary markets, according to R. L. Polk,
34,509 new heavy-duty trucks were registered in 2000, 6,126 of which were
Peterbilts. Accordingly, within our markets, Peterbilt trucks achieved an
average 17.8% market share, substantially higher than the national average.

As a result of new store openings and acquisitions of new markets, our
share of the heavy-duty truck market increased from 2,871 new unit sales in
1996, or approximately 1.5% of the overall market share in the domestic United
States, to 5,817 new unit sales in 2000, for an overall domestic market share of
2.7%. This represents a 102.6% increase in unit sales and an 80.0% increase in
market share.

Typically, Class 8 trucks are assembled by the manufacturer utilizing
certain components manufactured by other companies, including engines
transmissions, axles, wheels and other components. As trucks and truck
components have become increasingly complex, including the use of computerized
controls and diagnostic systems, the ability to provide state-of-the-art service
for a wide variety of truck equipment has become a competitive factor in the
industry. Such service requires a significant capital investment in advanced
equipment, parts inventory and a high level of training of service personnel.
Additionally, Environmental Protection Agency ("EPA") and Department of
Transportation ("DOT") regulatory guidelines for service processes, including
body shop, paint work and waste disposal, require sophisticated operating and
testing equipment to ensure compliance with environmental and safety standards.
Additionally, we believe that the trend towards increased lease/rental sales
will continue as fleets, particularly private ones, seek to establish
full-service leases or rental contracts under which the lessor/rental company
provides a turn-key service including equipment, maintenance, and potentially,
fuel, fuel tax reporting and other services. As a result, differentiation
between truck dealers has become less dependent on pure price competition and is
increasingly based on their ability to offer a wide variety of trucking
services. These include the ability to provide easily accessible, efficient and
sophisticated truck service and replacement parts, the ability to offer
financing for truck purchases, leasing and rental programs and the ability to
accept multiple unit trade-ins related to large fleet purchases. We believe our
one-stop concept and the size and diversity of our dealer network gives us a
competitive advantage in providing these trucking services.

Management believes the long-term growth prospects for the heavy-duty
truck industry remain positive. Factors, which management believes favor the
continued long-term growth in trucking, include the:

o growth in demand for consumer and industrial goods in part as a
result of the internet which has fostered a desire by consumers to
receive a wider selection of packages sooner;

o competitive pressures for "just in time" manufacturing processes
where U.S. manufacturers are demanding faster, yet less costly,
small shipment services.

o deregulation in the trucking industry leading to a proliferation of
freight haulers;

o the rise of inter-modal service which has established a symbiotic
relationship between rail and truck service; and


6
o     the significant increase of cross-border truck traffic between
Mexico and the United States since NAFTA became effective in January
of 1994.

However, in the short-term, sales of Class 8 trucks are expected to
decline sharply. The heavy-duty truck industry as a whole, expects to deliver
approximately 115,000 new trucks domestically during 2001, compared to
approximately 231,190 and 253,003 new trucks during 2000 and 1999, respectively.
Increased fuel prices and an oversupply of used trucks have adversely affected
truck buyers. This results in fewer new truck sales, has had a negative impact
on used truck values of up to 40%, and a corresponding decrease in finance and
insurance revenues for the Company. While we believe we will perform at a level
above our competitors, industry factors will negatively impact our business.

Construction Equipment Market

Through our Rush Equipment Centers, which are authorized John Deere
dealers, we serve the estimated $6.0 billion North American market for retail
sales of construction equipment targeted towards light and medium applications.
According to data compiled by John Deere, approximately 86,763 units of
construction equipment were put into use domestically in 2000 compared to 85,994
in 1999. However, in the markets Rush currently serves construction activity
declined approximately 16.3% from 1999 to 2000. The industry expects to sell
approximately 78,086 construction equipment units in the United States during
2001. John Deere has more than a 24% market share in those product markets in
which it has competitive products.

John Deere's products are sold primarily through a distribution system
composed of an estimated 70 dealers as of December 31, 2000, compared to
approximately 100 dealers as of December 31, 1998, which operate approximately
400 stores and service centers in North America. John Deere dealerships have the
exclusive right to sell new John Deere equipment and parts within their assigned
area of responsibility, which means competition within a dealer's market comes
primarily from dealers of competing manufacturers and, more recently, rental
companies.

The customer base of John Deere equipment users is diverse and includes
residential and commercial construction businesses, independent rental
companies, utility companies, government agencies, and various petrochemical,
industrial and material supply businesses. Industry statistics state that
approximately 57% of all construction equipment is owned by approximately 20% of
the customer base. Accordingly, John Deere and its dealer group are aggressively
developing more sophisticated ways to serve this large fleet owner.

Management believes that the estimated size of the construction equipment
rental industry in 2001 is greater than $10 billion and is served by over 10,000
rental companies. As general economic conditions continue to weaken and
equipment unit purchases are expected to decline in 2001, we believe that rental
activity will decline correspondingly. We intend to respond to these trends by
operating full service Rush Equipment Centers, which include efficient rental
operations, that can satisfy the needs of both our large and small customers.

Market factors affecting the construction equipment industry include:


7
o     levels of commercial, residential, and public construction
activities;

o state and federal highway and road construction appropriations; and

o the consolidation and growth of the rental business.

Business Strategy

Operating Strategy. Our strategy is to operate integrated dealer networks
that primarily market Peterbilt heavy-duty trucks or John Deere construction
equipment and provide complementary products and services, by emphasizing the
following key elements:

o One-Stop Centers. We have developed our truck and construction
equipment locations as "one-stop centers" where, at one convenient
location, our customers can purchase new or used heavy-duty trucks
or construction equipment, finance, lease and/or rent trucks or
construction equipment, purchase after-market parts and accessories
and have service performed by factory-certified technicians. We
believe that this full service strategy also helps to mitigate
cyclical economic fluctuations because the parts and service sales
at our Rush Centers generally tend to be less volatile than our new
and used truck and construction equipment sales. We intend to
continue to emphasize this one-stop concept.

o Branding Program. We employ a branding program for our facilities,
designating each as a Rush Truck Center or Rush Equipment Center
through distinctive signage and uniform marketing programs, in order
to take advantage of our existing name recognition and to
communicate the standardized high quality of our products and
reliability of our services throughout our dealership networks. Our
branding program extends to our services as well as our facilities.
For example, we recently initiated a prepaid truck maintenance
program under the "Rush" name, intended to encourage repeat service
business at our Rush Truck Centers. We believe that this branding
strategy will increase our market recognition and encourage our
customers to utilize multiple locations throughout our dealership
networks.

o Management by Dealership Units. We measure and manage the business
operations of each of our dealerships according to the specific
business units operating at that location. At each of our
dealerships, we operate one or more of the following business units:
new sales, used sales, parts, service, leasing/rental and/or
financial services. We believe that this system minimizes profit
cannibalization across business units, thereby enhancing the
profitability of all aspects of a dealership and increasing our
overall operating margins. Operating goals are established annually
and managers are rewarded for performance accordingly.

o Integrated Management Information Systems. In order to efficiently
operate separate business units within each dealership, we rely upon
our management information systems to determine and monitor
appropriate inventory levels and product mix at each Rush


8
Center. Each Rush Center maintains a centralized real-time inventory
tracking system that is accessible simultaneously by all locations.
Our automated reordering system assists each Rush Center in
maintaining the proper inventory levels and permits inventory
delivery to each location, or directly to customers, typically
within 24 hours from the time the order is placed. In addition, by
actively monitoring market conditions, assessing product and
expansion strategies and remaining abreast of changes within the
market, we are able to proactively address market-by-market changes
by realigning and, if necessary, adding product lines and models.

Growth Strategy. Through the implementation of our expansion and
acquisition initiatives, we have grown to operate a large, multi-state,
full-service dealership network in the heavy-duty truck and construction
equipment markets. We intend to continue to grow our business internally and
through acquisitions by: (1) expanding the product offerings available at, and
capabilities of, our existing Rush Truck and Rush Equipment Centers; (2) opening
new Rush Truck and Rush Equipment Centers in under-served markets within
geographic areas we currently serve; and (3) acquiring and re-branding existing
third-party dealerships within new, strategically located geographic areas.

o Expansion of Product Offerings and Capabilities. We intend to
continue to expand our product lines within our Rush Truck and Rush
Equipment Centers by adding those product categories which are both
complementary to our Peterbilt and John Deere product lines and
well-suited to the Rush operating model. Historically, we expanded
into the construction equipment industry based on a common customer
base among our heavy-duty truck and construction equipment
purchasers. We have also introduced trailer repair and maintenance
services at many of our Rush Truck Centers. Other recent product
line expansions include introducing cranes into our Rush Equipment
Centers and Peterbilt Class 6 and Class 7 medium duty trucks into
our Rush Truck Centers.

We believe that there are many additional examples of similar
product and service offerings which complement our primary product
lines. Any product category expansion we pursue must satisfy our
requirements that the (1) products are of a premium brand, (2)
products provide opportunities for incremental income through
related servicing, after-market sales or financing, and (3) Rush
operating controls can be implemented to enhance the financial
performance of the business.

o Open New Rush Truck and Equipment Centers in Existing Markets. We
believe that there are opportunities to increase our share of the
heavy-duty truck and construction equipment markets by introducing
our one-stop centers to under-served markets within the southwest
United States and within Michigan. Additional dealerships would
enable us to enhance revenues from our existing customer base as
well as increase the awareness of the Rush brand name for new
buyers. We believe there would also be opportunities for cost
savings by integrating the inventory management and operations of
these new locations with those of our existing networks.

o Expand into New Geographic Areas. We plan to continue to expand our
Rush Truck and Rush Equipment Center networks by acquiring
additional dealerships in geographic areas


9
contiguous to our current operations or otherwise strategically
located along major interstate highways. Thus far, we have
successfully expanded our presence from our Texas base into the
southwest and, more recently, into Michigan, Arizona, New Mexico and
California. We believe the geographic diversity of our networks has
significantly expanded our customer base while ameliorating the
effects of certain local economic cycles. Geographic diversification
supports the sale of heavy-duty trucks, construction equipment and
related parts by allowing us to allocate our inventory among the
geographic regions we serve based on market demand.

In identifying new areas for expansion, we analyze the target
market's level of new heavy-duty truck registrations and
construction equipment purchases, customer buying and leasing trends
and the existence of competing franchises. We also assess the
potential performance of a parts and service center to determine
whether a market is suitable for a Rush dealership. After a market
has been strategically reviewed, we survey the region for a
well-situated location. Whether we acquire existing dealerships or
open new Rush locations, we will introduce the Rush branding program
and implement our integrated management system. Geographic expansion
is a primary means by which we intend to continue to grow our core
business.

Properties

A Rush Truck Center and Rush Equipment Center may be comprised of one or
more locations, generally in close proximity, in the same city. The following is
a list of our Rush Truck and Rush Equipment Center locations as of December 31,
2000:

<TABLE>
<CAPTION>
Date
Acquired
Owned or or
Property Location Leased Occupied Description of Activity
- ----------------------------------- ----------------------- ---------- ----------- ----------------------------------------
<S> <C> <C> <C> <C>
Rush Truck Centers

Arizona:

Rush Truck Center of Phoenix Phoenix, Arizona Owned 1999 New, used, parts, service, body and
financial
Rush Truck Center of Tucson Tucson, Arizona Owned 1999 New, used, parts, service, body and
financial
Rush Truck Center of Flagstaff Flagstaff, Arizona Leased 1999 Parts and service

Rush Truck Center of Chandler Chandler, Arizona Leased 1999 Parts

California:

Rush Truck Center of Pico Rivera Pico Rivera, Leased 1994 New, used, parts, service, body,
California financial, and leasing operations for
truck center
Rush Truck Center of Fontana Fontana, California Owned 1994 New, used, parts, service, body and
financial
Rush Truck Center of Sylmar Sylmar, California Owned 1999 (1) New, used, parts, service, and
financial
Rush Truck Center of San Diego San Diego, California Leased 1999 New, used, parts, service, body and
financial
</TABLE>


10
<TABLE>
<S> <C> <C> <C> <C>
San Diego, California Leased 1999 Leasing

Rush Truck Center of Escondido Escondido, California Leased 1999 New, used, parts, service, and
financial
Rush Truck Center of El Centro El Centro, California Leased 1999 Parts and service

Colorado:

Rush Truck Center of Denver Denver, Colorado Owned 1997 New and used
Denver, Colorado Owned 2000 (2) Parts and service
Denver, Colorado Leased 1998 Body
Rush Truck Center of Greeley Greeley, Colorado Leased 1997 New, used, parts, service, and
financial
Louisiana:

Rush Truck Center of Bossier City Bossier City, Owned 1994 New, used, parts, service, body, and
Louisiana financial
New Mexico:

Rush Truck Center of Albuquerque Albuquerque, New Leased 1999 New, used, parts, service, body, and
Mexico financial
Oklahoma:

Rush Truck Center of Tulsa Tulsa, Oklahoma Leased 1998 (3) New, used, parts, service, body, and
financial
Tulsa, Oklahoma Owned 1995 Parts and service
Tulsa, Oklahoma Leased 1995 Body
Rush Truck Center of Oklahoma Oklahoma City, Owned 1995 New, used, parts, service, body, and
City Oklahoma financial

Rush Volvo Truck Center, Oklahoma Oklahoma City, Owned 1995 Volvo new, used, parts, service,
City Oklahoma financial and leasing operations

Rush Truck Center of Ardmore Ardmore, Oklahoma Leased 2000 (3) Parts

Texas:

Rush Truck Center of San Antonio San Antonio, Texas Owned 1973 New, used, parts, service, body, and
financial
Rush Truck Center of Houston Houston, Texas Owned 2000 (1) New, used, parts, service, and
financial
Houston, Texas Owned 1985 Body
Houston, Texas Owned 1992 Leasing, parts, service, and tire store
Rush Truck Center of Sealy Sealy, Texas Owned 2000 (1) New, used, parts, service, body, and
financial
Rush Truck Center of Laredo Laredo, Texas Owned 1999 New, used, parts, service, body and
financial
Rush Truck Center of Lufkin Lufkin, Texas Owned 1992 New, used, parts, service, body, and
financial
</TABLE>


11
<TABLE>
<S> <C> <C> <C> <C>
Rush Truck Center of Pharr Pharr, Texas Owned 1997 New, used, parts, service, body, and
financial
Rush Truck Center of Austin Austin, Texas Leased 1999 New, used, parts, service, and
financial
Rush Truck/Equipment Center of Beaumont, Texas Leased 1998 (4) New, used, parts, service and financial
Beaumont

Rush Equipment Centers

Michigan:

Rush Equipment Center of Traverse City, Leased 1998 New, used, parts, service, and
Traverse City Michigan financial

Rush Equipment Center of Ellsworth, Michigan Leased 1998 New, used, parts, service, and
Ellsworth financial

Rush Equipment Center of Grands Rapids, Leased 1998 New, used, parts, service, and
Grand Rapids Michigan financial

Rush Equipment Center of Lansing Lansing, Michigan Leased 1999 New, used, parts, service, and
financial
Rush Equipment Center of Flint Flint, Michigan Leased 1999 New, used, parts, service, and
financial
Rush Equipment Center of Pontiac Pontiac, Michigan Leased 1999 New, used, parts, service, and
financial
Texas:

Rush Equipment Center of Houston Houston, Texas Owned 1997 New, used, parts, service, and
financial
</TABLE>

(1) Site of new dealership opened in the spring of 2000.

(2) Purchased a dealership for parts and service operations and moved from our
previous leased location in winter of 2000.

(3) Site of new dealership opened in the summer of 2000.

(4) Combined truck and construction equipment operations.

Our administrative offices are currently situated in 24,074 square
feet of leased space in New Braunfels, Texas. We also occupy 3,750 square feet
of leased space in San Antonio, Texas as administrative offices for our
insurance services. The D&D Farm and Ranch Supermarkets in Seguin, Hockley and
Denton, Texas occupy 26,900, 66,000 and 5,000 square feet, respectively, of
building space. In addition to our Rush Equipment Center in Ellsworth, Michigan,
we also operate a John Deere commercial and consumer equipment location in
Ellsworth, Michigan, occupying 6,000 square feet of leased space. We also own
and operate a ranch of approximately 5,700 acres in Cotulla, Texas.


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Rush Operating Divisions

We are managed and operated though five distinct divisions, which are
described below.

Rush Truck Center Division

Our Rush Truck Center Division is the operating division responsible for
sales of new and used heavy-duty trucks, as well as related parts and services.

New Truck Sales. New heavy-duty truck sales represent the largest portion
of our business, accounting for approximately $498.1 million, or approximately
55.5%, of our total revenues for 2000. Rush Truck Centers primarily sell new
Class 8 heavy-duty Peterbilt trucks, which constitute more than 92% of all new
trucks sold by us. A new Peterbilt Class 8 heavy-duty truck typically sells at a
premium, within a typical price range of $65,000 to $115,000, as compared to
other Class 8 heavy-duty trucks which typically sell within a price range of
$57,000 to $110,000. The average delivery times for custom-ordered new Peterbilt
trucks can vary between 30 days to six months. We also sell Class 7 Peterbilt
trucks, Peterbilt refuse chassis and cement mixer chassis, GMC medium-duty
trucks and, at our Oklahoma Rush Truck Centers, Volvo Class 8 heavy-duty trucks.
Our customers use heavy-duty trucks to haul virtually all materials, including
general freight, petroleum, wood products, refuse and construction materials for
both over-the road and off-road applications.

Approximately 65% of our new truck sales are to fleet customers (defined
as customers who purchase more than five trucks in any single 12-month period).
Because of our large size, strong relationships with our fleet customers and
ability to handle large quantities of used truck trade-ins, we are able to
successfully market and sell to fleets nationwide. We believe that we have a
competitive advantage over most other dealers in that we can absorb multi-unit
trade-ins often associated with fleet sales of new trucks and effectively
disperse the used trucks for resale throughout our dealership network. We
believe that our attention to customer service and our broad range of trucking
services, including our ability to offer truck financing and insurance to our
customers, has resulted in a high level of customer loyalty. Management believes
that approximately 70% of our truck sales during 2000 were to repeat customers.

Used Truck Sales. Used truck sales accounted for approximately $73.0
million, or approximately 8.1%, of our total revenues for 2000. We primarily
sell used Class 8 heavy-duty trucks manufactured by the leading truck
manufacturers in the industry, including Peterbilt, Kenworth Truck Co., a
division of PACCAR, Inc. ("Kenworth"), Freightliner Corporation, a subsidiary of
Daimler Chrysler AG ("Freightliner"), Mack Trucks, Inc. ("Mack") and Navistar
International Corporation ("Navistar"). Our management believes that we are well
positioned to market used heavy-duty trucks due to our ability to recondition
used trucks for resale utilizing the parts and service departments at our Rush
Truck Centers and to reallocate our used truck inventory from one Rush Truck
Center to another in order to satisfy customer demand. Approximately 80% of our
used truck fleet is comprised of trucks taken as trade-ins from new truck
customers to be used as all or part of such customer's down payment, with the
remainder of our used truck fleet being purchased from third parties for resale.


13
Truck Parts and Service. Truck-related parts and service revenues
accounted for approximately $148.6 million, or approximately 16.6%, of our total
revenues for 2000. We are the sole authorized Peterbilt parts and accessories
supplier in each of the markets serviced by our Rush Truck Centers. The parts
business augments our sales and service functions and is a source of recurring
revenue. Each Rush Truck Center carries in its inventory a wide variety of
Peterbilt and other truck parts, with an average of approximately 5,000 items
from over 50 suppliers at each location. Rush Truck Centers offer "menu" pricing
of service and body shop functions and offer expedited service at a premium
price for certain routine repair and maintenance functions.

Our Rush Truck Centers also feature various combinations of fully-equipped
service and body shop facilities, the configuration of which may vary by
location, capable of handling a broad range of truck repairs on most makes and
classes of trucks. Each Rush Truck Center is a Peterbilt designated warranty
service center and most are also authorized service centers for other
manufacturers, including Caterpillar, Inc., Cummins Engine, Inc., Detroit Diesel
Corporation, Eaton Corporation and Rockwell International Corporation. We have a
total of approximately 425 service bays, including 13 paint bays, throughout our
Rush Truck Center network.

We perform both warranty and non-warranty service work, with the cost of
the warranty work being reimbursed by the manufacturer at retail consumer rates.
We estimate that approximately 20% of our truck service functions are performed
under manufacturers' warranties. All service performed at our Rush Truck Centers
is done by technicians who have been certified by our suppliers. We have a
multi-year prepaid program for certain truck maintenance services under the
"Rush" brand name, with guaranteed pricing and priority service at Rush Truck
Centers. We believe that this program increases customer traffic, customer
loyalty and enhances service and parts revenue.

Rush Equipment Center Division

Our Rush Equipment Center Division is the operating division responsible
for sales of new and used construction equipment as well as related parts and
services.

New Construction Equipment Sales. New construction equipment sales
accounted for approximately $65.0 million, or approximately 7.2%, of our total
revenues for 2000. Our Rush Equipment Centers carry a complete line of John
Deere construction equipment. A new piece of John Deere construction equipment
typically ranges in price from $20,000 for a skidsteer to $500,000 for an
excavator. We augment our John Deere product line by also carrying a full line
of complementary construction equipment manufactured by other suppliers. We sell
to a diverse customer base including residential and commercial construction
businesses, utility companies, government agencies, and various petrochemical,
industrial and material supply businesses. We believe that many of our Rush
Truck Center customers also utilize construction equipment, and we aggressively
market our construction equipment product offerings to these customers as well
as to the regional truck fleets that we serve.

We believe that John Deere's reputation for manufacturing quality
construction equipment attracts new and repeat customers who value lower
maintenance and repair costs and a higher residual value at


14
trade-in. We augment this product loyalty with an operating strategy similar to
our Rush Truck Centers which focuses on providing fast, reliable service in a
familiar setting. As we expand our geographic presence, we believe that our
operating strategy will enable us to both increase our customer base and to
generate repeat business for all product offerings.

Used Construction Equipment Sales. Used construction equipment sales
accounted for approximately $12.7 million, or approximately 1.4%, of our total
revenues for 2000. We sell used construction equipment manufactured by several
of the leading manufacturers, including John Deere, Case Corporation ("Case"),
Caterpillar, and Komatsu, Ltd. ("Komatsu"). The majority of our used
construction equipment inventory is derived from our rental fleet, and the
remainder taken as trade-ins from our construction equipment customers, which
affords us the opportunity to use our parts and service departments for
reconditioning of used equipment.

Construction Equipment Parts and Service. Construction equipment-related
parts and service revenues accounted for approximately $22.7 million, or
approximately 2.5%, of our total revenues for 2000. Each Rush Equipment Center
carries in its inventory a wide variety of John Deere and other parts, with over
12,000 items from over 15 suppliers at most locations. We are the sole
authorized John Deere parts and accessories supplier in each of our construction
equipment markets. We also maintain a fully equipped John Deere designated
warranty service operation capable of handling repairs on most types of
construction equipment at each of our Rush Equipment Centers. We augment this
presence with field service trucks and technicians who are capable of making
on-site repairs at our customers' location.

Rush Leasing and Rental Division

Our Rush Leasing and Rental Division is the operating division responsible
for the leasing and rental of heavy-duty trucks and construction equipment.

Truck Leasing and Rental. Truck leasing and rental revenues accounted for
approximately $29.2 million, or approximately 3.3%, of our total revenues for
2000. We engage in full-service Peterbilt truck leasing under the PacLease trade
name at eight of our Rush Truck Centers and are the largest PacLease dealer in
the United States. One of the benefits of our leasing and rental division is
that such customers provide an additional "captive" market for our parts and
service operations by creating additional parts sales and service work at Rush
Truck Centers for trucks leased or rented by such customers. All of our leases
require all parts sales, service and maintenance for the leased trucks to be
performed at our facilities (or at facilities outside our service area, as we
direct). Trucks subject to shorter term rentals are also generally serviced at
our facilities. We have increased our lease and rental fleet, including contract
maintenance, from less than 100 trucks in 1993 to approximately 1,276 trucks at
December 31, 2000. As of December 31, 2000, we owned approximately 46% of our
lease and rental fleet, and leased the remaining trucks in our fleet directly
from Peterbilt. Currently, the average age of trucks in our lease and rental
fleet is approximately 30 months. Generally, we hold trucks in our lease and
rental fleet for approximately five years and then sell such used trucks to the
public through our used sales operations at our Rush Truck Centers. Historically
we have realized gains on the sale of such trucks in excess of the cost of the
purchase option contained in our leases with Peterbilt or the


15
book value of trucks owned by the Company. Based on industry conditions, we
expect these gains to decline sharply in 2001, which will adversely affect the
profitability of this division.

Construction Equipment Rental. Construction equipment rental revenues
accounted for approximately $7.9 million, or approximately 0.9%, of our total
revenues for 2000. Our rental contracts require that all parts sales, service
and maintenance for our rental construction equipment be performed at our
facilities or at other facilities as we direct. Thus, construction equipment
rental customers create additional parts sales and service work at our Rush
Equipment Centers. Our construction equipment rental fleet consisted of
approximately 248 pieces of equipment as of December 31, 2000. Currently, the
average age of the construction equipment in our rental fleet is approximately
14 months.

We offer our customers both long-term and short-term rentals, as well as
rental purchase options. We believe that our rental operations will continue to
benefit from the current trend among our construction equipment customers to
outsource operations, including construction equipment ownership, in order to
minimize their capital investment in construction equipment, as well as reducing
or eliminating the down-time, maintenance, repair and storage costs associated
with construction equipment ownership. We believe that the availability of a
well-maintained rental fleet allows our customers to more effectively manage
their business operations and assets by obtaining construction equipment on an
as-needed basis.

Rush Financial and Insurance Division

Our Rush Financial and Insurance Division is the operating division
responsible for arranging third-party financing and insurance for both our
heavy-duty truck and construction equipment product offerings.

We offer our customers products that assist them in purchasing new or used
trucks and construction equipment. This division, net of charge backs, accounted
for approximately $7.4 million, or approximately 0.8%, of our total revenues for
2000, down from $13.6 million or 1.7% of our total 1999 revenues. Finance and
insurance revenues are directly related to the sale of new and used trucks and
construction equipment and will be adversely affected in 2001 should the sales
decreases predicted for these industries be accurate. Finance and insurance
revenues have limited direct costs and, therefore, contribute a disproportionate
share of operating profits.

New and Used Truck and Construction Equipment Financing. Through
Associates Commercial Corporation, the largest third-party provider of
heavy-duty truck financing in North America ("Associates"), and PACCAR
Financial, we arranged customer financing for approximately $139.7 million, or
30.9%, of our total new and used truck sales in 2000, a decrease of 45.1% from
approximately $254.4 million in 1999. Approximately 65% of these truck finance
contracts related to new truck sales and the remainder related to used truck
sales. Generally, truck finance contracts are memorialized through the use of
installment contracts, which are secured by the trucks financed, and generally
require a down payment of 10% to 30% of the value of the financed truck, with
the remaining balance financed over a two-to five-year period.


16
In addition, through The CIT Group, Associates, John Deere Credit and
others, we arranged customer financing for approximately $36.6 million, or
approximately 47.1%, of our total new and used construction equipment sales in
2000. Approximately 75% of these construction equipment finance contracts
related to new construction equipment sales and the remainder related to used
construction equipment sales. Generally, construction equipment finance
contracts are memorialized through the use of installment or lease contracts,
which are secured by the construction equipment financed, and generally require
a down payment of 0% to 10% of the value of the financed piece of construction
equipment, with the remaining balance being financed over a three-to five-year
period. All finance contracts for construction equipment are assigned without
recourse.

Over the last five years, the default rate on the truck finance contracts
that we originated has averaged less than 0.5% per year. Our aggregate liability
for repossession losses, excluding interest chargebacks, resulting from defaults
is limited to $500,000 per year for contracts sold to Associates and $200,000
per year for contracts sold to PACCAR Financial. Historically, our losses have
been significantly less than the amount of our total maximum recourse liability.
We experience no repossession loss on construction equipment finance contracts
that we originate because such contracts are sold to third parties without
recourse.

Insurance Agency Services. We sell a complete line of property and
casualty insurance, including collision and liability insurance on trucks, cargo
insurance, standard automobile liability insurance, life insurance, credit life
insurance and health insurance, workers' compensation insurance and homeowners'
insurance. Our agents are licensed in the states of Texas, Colorado, California,
Oklahoma, Louisiana, Arkansas, New Mexico and Alabama to sell insurance for
various insurance companies, including Associates Insurance and Motors Insurance
Corporation, a subsidiary of GMC. While our focus is on trucking-related
insurance products marketed to our customers, we also sell non-trucking related
insurance products to our customers as well as to the general public. We
experienced an average renewal rate of 77% during 2000.

Rush Retail Division

Our Rush Retail Division is the operating division responsible for our
investments in retail stores, which offer a broad range of supplies for farm and
ranch owners.

Our Rush Retail Division operates our D&D Farm and Ranch Supermarkets,
which serve the greater San Antonio, Houston and Dallas/Fort Worth, Texas areas.
Building on our "one-stop" strategy, our D&D Farm and Ranch Supermarket offers a
wide variety of indoor and outdoor farm and ranch supplies, clothing, tack,
hardware and, among other items, horse trailers. Our Retail Division accounted
for approximately $30.2 million, or approximately 3.4%, of our total revenues
for 2000.

Sales and Marketing

Our established expansion and acquisition strategy and long history of
operations in the heavy-duty truck business have resulted in a strong customer
base that is diverse in terms of geography, industry and scale of operations.
Our Rush Truck Center customers include owner-operators, regional


17
and national fleets, corporations and local governments. During 2000, no single
Rush Truck Center customer accounted for more than 5% of our total truck sales
by dollar volume. Our Rush Equipment Centers' customer base is similarly diverse
and, during 2000, no single Rush Equipment Center customer accounted for more
than 3% of our total construction equipment sales by dollar volume. We generally
promote our products and related services through our sales staff, trade
magazine advertisements and attendance at industry shows.

We believe that the consistently reliable service received by our customers and
our longevity and geographic diversity have resulted in increased market
recognition of the "Rush" brand name and have served to reinforce customer
loyalty and continuing customer relationships. During 2000, approximately 70% of
our truck sales were to previous or existing customers. In an effort to enhance
our name recognition and to communicate the standardized high level of quality
products and services provided at our Rush Centers, we implement our brand name
concept at each of our dealerships, such that each of our dealerships is
identified as either a Rush Truck Center or Rush Equipment Center. Currently, we
are making a concerted effort to target our products and services to existing
truck customers that are also involved in the construction business. For
example, in Houston, Texas we believe that approximately 40% of our Rush Truck
Center customers have also been customers at the Houston Rush Equipment Center.

Facility Management

Personnel. Each Rush Truck and Equipment Center is managed by a general
manager who oversees the operations, personnel and the financial performance of
the location, subject to the direction of the Company's corporate office. Each
Rush Truck Center is also typically staffed by a sales manager, parts manager,
service manager, sales representatives, parts employees, and other service and
make-ready employees. The sales staff of each Rush Truck and Equipment Center is
compensated on a salary plus commission basis, with a high percentage of
compensation based on commission, while the general manager, parts manager and
service manager receive a combination of salary and performance bonus, with a
high percentage of compensation based on the performance bonus. The Company
believes that its employees are among the highest paid in their respective
industries.

General managers annually prepare detailed monthly forecasts and monthly
profit and loss statements based upon historical information and projected
trends and an element of each general manager's compensation is determined by
meeting or exceeding these operating plans. During the year, general managers
regularly review their facility's progress with senior management and make
appropriate adjustments as needed. All employees of the Company undergo annual
performance evaluations.

The Company has been successful in retaining its senior management,
general managers and other employees. The average tenure of the Company's
current senior management is 13 years, and the average tenure of its current
truck centers' general managers is approximately 9 years. To promote
communication and efficiency in operating standards, general managers and
members of senior management attend several Company-wide strategy sessions per
year. In addition, management personnel attend various industry-sponsored
leadership and management seminars and receive


18
continuing education on Peterbilt products, John Deere products, marketing
strategies and management information systems.

Members of senior management regularly travel to each location to provide
on-site management and support. Each location is audited regularly for
administrative record-keeping, human resources and environmental compliance
matters. The Company has instituted succession planning pursuant to which
employees in each Rush Truck and Equipment Center are groomed as assistant
managers to assume management responsibilities in existing and future
dealerships.

Purchasing and Suppliers. The Company believes that pricing is an
important element of its marketing strategy. Because of its size, the Rush Truck
Center Division benefits from volume purchases at favorable prices that permit
it to achieve a competitive pricing position in the industry. The Company
purchases its Peterbilt heavy-duty truck inventory and Peterbilt parts and
accessories directly from PACCAR. All other manufacturers' parts and
accessories, including those of Cummins, Detroit Diesel, Caterpillar and others
are purchased through wholesale vendors or from PACCAR, who buys such products
in bulk for resale to the Company and other Peterbilt dealers. All purchasing,
volume and pricing levels and commitments are negotiated by the Company's
corporate headquarters. The Company has been able to negotiate favorable terms,
which facilitates the Company's ability to offer competitive prices for its
products.

The Company purchases all of its John Deere construction equipment
inventory and John Deere parts directly from John Deere. All other construction
equipment manufacturers' parts and accessories are purchased through wholesale
vendors by the Company. Management believes as the network of Rush Equipment
Centers is developed, the Company will be able to negotiate favorable price
terms through volume purchasing, thereby achieve a competitive pricing position
in the industry.

Management Information Systems. Each Rush Truck and Equipment Center
maintains a centralized real-time inventory tracking system which is accessible
simultaneously by all locations and by the Company's corporate office. The
Company utilizes the information assimilated from its management information
systems to determine and monitor the appropriate inventory level at each
facility. From this information, management has developed a model reflecting
historic sales levels of different product lines. This information identifies
the appropriate level and mix of inventory and forms the basis of the Company's
operating plan. The Company's management information systems and databases are
also used to monitor market conditions, sales information and assess product and
expansion strategies. Information received from state and regulatory agencies,
manufacturers and industry contacts allows the Company to determine market share
statistics and gross volume sales numbers for its products as well as those of
competitors. This information impacts ongoing operations by allowing the Company
to remain abreast of changes within the market and allows management to react
accordingly by realigning product lines and by adding new product lines and
models.

Distribution and Inventory Management. The Company utilizes its real-time
inventory management tracking system to maintain a close link between each Rush
Truck Center. This link allows for a timely and cost-effective sharing of
managerial and sales information as well as the prompt transfer of inventory
among various locations. The transfer of inventory reduces delays in delivery,
helps maximize inventory turns and assists in controlling problems created by
overstock and understock


19
situations. The Company is linked directly to its major suppliers, including
PACCAR, GMC, and John Deere via real-time satellite or frame relay communication
links for purposes of ordering and inventory management. These automated
reordering and satellite communication systems allow the Company to maintain
proper inventory levels and permit the Company to have inventory delivered to
its locations, or directly to customers, typically within 24 hours of an order
being placed.

Recent Acquisitions

In September 2000, the Company purchased the assets of Smith Brothers
Catalogs, Inc., and its' online western superstore located at Smithbros.com
(collectively "Smithbros"). The acquisition provides Rush with Smith Brothers'
inventory, fixed assets, current list of over 120,000 customers and the
technology to offer D&D's expansive inventory through a catalog and online.
Smith Brothers is located on IH 35 in Denton, Texas. The transaction was valued
at approximately $2.3 million with the purchase price paid in cash.

In December 1999, the Company purchased substantially all the assets of
Norm Pressley's Truck Center, ("Pressley"), which consisted of three dealership
locations in San Diego, Escondido and El Centro, California. The transaction was
valued at approximately $4.5 million with the purchase price paid in cash. An
additional $700,000 consideration may be paid based on a performance based
objective.

In October 1999, the Company purchased substantially all the assets of
Southwest Peterbilt, Inc., Southwest Truck Center, Inc., and New Mexico
Peterbilt, Inc., ("Southwest") a Peterbilt truck dealer, which consisted of five
dealership locations in Arizona and New Mexico. The transaction was valued at
$23.9 million with the purchase price paid in a combination of cash and the
Company's common stock. An additional $4.0 million may be paid based on a
performance based objective.

In September 1999, the Company acquired substantially all the assets of
Calvert Sales, Inc., (Calvert), a John Deere construction equipment dealership.
The acquisition encompasses 13 counties in eastern Michigan, including two
full-service dealerships located in the Detroit and Flint areas. The transaction
was valued at $11.1 million with the purchase price paid in a combination of
cash and notes payable.

Competition

There is, and will continue to be, significant competition both within our
current markets and in the new markets which we may enter. We anticipate that
competition between us and other dealers will continue to increase in both our
current markets and on a national level, based on:

o the accessibility of dealership locations;

o the number of dealership locations;


20
o     price, value, quality and design of the products sold; and

o attention to customer service (including technical service).

Our heavy-duty truck products compete with Class 8 and Class 7 trucks made
by other manufacturers and sold through competing independent and factory-owned
truck dealerships, including trucks manufactured by Navistar, Mack,
Freightliner, Kenworth, Volvo, Ford Motor Company, Western Star Truck Holdings,
Ltd., and other manufacturers. Kenworth heavy-duty trucks, which are distributed
through a different, competing dealer network, are also manufactured by PACCAR,
Peterbilt's parent company. Our construction equipment products compete with
construction equipment manufactured by Case, Caterpillar and Komatsu, as well as
other manufacturers. We believe that we are competitive in all of the dealer
categories identified above, and that we are able to compete with
manufacturer-dealers, independent dealers and wholesalers, rental service
companies and industrial auctioneers in distributing our products on the basis
of overall product quality and reputation; "Rush" name recognition and
reputation for reliability; and our ability to provide comprehensive full parts
and service support, as well as financing, insurance and other customer
services.

Dealership Agreements

Peterbilt. We have entered into non-exclusive dealership agreements with
Peterbilt which authorize us to act as a dealer of Peterbilt heavy-duty trucks.
Our areas of responsibility currently encompass 36 locations in the states of
California, Colorado, Texas, Oklahoma, Louisiana, Arizona and New Mexico. These
dealership agreements have current terms expiring between October 2002 to
October 2003 and impose certain operational obligations and financial
requirements upon us and our dealerships. These agreements are terminable by
Peterbilt upon a change of control of the Company, as such term is described in
each agreement, and grant Peterbilt certain rights of first refusal relating to
any sale or transfer by us of our dealership locations or if certain Rush family
members desire to sell more than 100,000 shares of our voting common stock
within a 12 month period to anyone other than family members or certain other
specified persons. Any termination or non-renewal of these dealership agreements
by Peterbilt must follow certain guidelines established by both state and
federal legislation designed to protect dealers, such as us, from arbitrary
termination or non-renewal of franchise agreements. The Automobile Dealers Day
in Court Act and other similar state laws provide that the termination or
non-renewal of a dealership agreement must be done in "good faith" and upon a
showing of "good cause" by the manufacturer for such termination or non-renewal,
as such terms have been defined by statute and case law.

John Deere. We have entered into non-exclusive dealership agreements with
John Deere which authorize us to act as a dealer of John Deere construction,
utility and forestry equipment. These John Deere dealership agreements have no
specified term or duration. Our current areas of responsibility for the sale of
John Deere construction equipment encompass seven locations in the states of
Texas and Michigan. The John Deere dealership agreements impose operational
obligations and financial requirements upon us and our dealerships. Like the
dealership agreements with Peterbilt, the dealership agreements with John Deere
are terminable upon change of control, grant certain rights of first refusal and
impose certain financial requirements.


21
Other Truck Suppliers. In addition to our truck dealership agreements with
Peterbilt, we are also an authorized dealer for Volvo at our Rush Truck Centers
in Oklahoma City and Tulsa, Oklahoma, and have non-exclusive dealership
agreements with GMC for the sale of GMC medium-duty trucks at our Rush Truck
Centers in San Antonio, Texas, and Oklahoma City and Tulsa, Oklahoma. Sales of
Volvo and GMC trucks accounted for approximately 1% of our total revenues for
2000. The Volvo dealership agreement is effective through March 31, 2003 and is
renewable annually unless terminated by Volvo as a result of a material breach
of the agreement by us. The GMC dealership agreement is effective through
October 31, 2005. Both the GMC and Volvo agreements impose operating
requirements upon us and require consent from the affected supplier for sale or
transfer of either such agreement.

Other Construction Equipment Suppliers. In addition to John Deere, we are
an authorized dealer for suppliers of other construction equipment. The terms of
such arrangements vary, but most of these dealership agreements contain
termination provisions allowing the supplier to terminate the agreement after a
specified notice period (usually 180 days).

Floor Plan Financing

Heavy-Duty Trucks. We finance substantially all of our new truck inventory
and 75% of the loan value of our used truck inventory, under a floor plan
arrangement with GMAC. As of December 31, 2000, we had approximately $107.2
million outstanding under our GMAC floor plan arrangement. Our GMAC floor plan
facility has no expiration date and generally is renegotiated annually. The
current interest rate is the prime rate less 95 basis points.

Construction Equipment. We finance substantially all our new construction
equipment inventory under floor plan facilities with John Deere and with
Associates. Our John Deere facility has no set expiration date and its interest
rate is the prime rate less three-quarters of one percent. Our Associates
facility expires September 2001 and the current interest rate is the prime rate
less three-quarters of one percent. As of December 31, 2000, we had $26.4
million and $12.7 million, respectively, outstanding under the floor plan
arrangements with John Deere and Associates. See "Management's Discussion and
Analysis -- Liquidity and Capital Resources."

Seasonality

The Company's heavy-duty truck business is moderately seasonal. Seasonal
effects on new truck sales related to the seasonal purchasing patterns of any
single customer type are mitigated by the Company's diverse customer base,
including small and large fleets, governments, corporations and owner operators.
However, trucks and parts and service operations historically have experienced
higher volumes of sales in the third and fourth quarters. The Company has
historically received benefits from volume purchases and meeting vendor sales
targets in the form of cash rebates, which are typically recognized when
received. Approximately 40% of such rebates are typically received in the fourth
quarter, resulting in a seasonal increase in gross profit.

Seasonal effects in the construction equipment business are primarily
driven by the weather. Seasonal effects on construction equipment sales related
to the seasonal purchasing patterns of any single customer type are mitigated by
the Company's diverse customer base that includes contractors,


22
for both residential and commercial construction, utility companies, federal,
state and local government agencies, and various petrochemical, industrial and
material supply type businesses that require construction equipment in their
daily operations.

Backlog

At December 31, 2000 and 1999, the Company's backlog of truck orders was
approximately $80.0 million and $180 million, respectively. The Company includes
in backlog only confirmed orders. It takes between 60 days and six months for
the Company to receive delivery from PACCAR once an order is placed. The Company
expects to fill at least 90% of these orders by the end of 2000. The Company
sells approximately 75% of its new heavy-duty trucks by customer special order,
with the remainder sold out of inventory. Included in the Company's backlog as
of December 31, 2000 and 1999 are orders from a number of the Company's major
fleet customers.

Environmental Standards and Other Governmental Regulations

Our operations are subject to numerous federal, state and local laws and
regulations, including laws and regulations designed to protect the environment
and to regulate the discharge of materials into the environment, primarily
relating to our service operations.

Product Warranties

Both Peterbilt and John Deere provide the retail purchasers of their
products with a limited warranty against defects in materials and workmanship,
excluding certain specified components which are separately warranted by the
suppliers of such components. We do not undertake to provide any warranty to our
customers.

We generally sell our used trucks and construction equipment "as is" and
without manufacturer's warranty, although manufacturers sometimes will provide a
limited warranty on their used products if they have been properly reconditioned
prior to resale or if the manufacturer's warranty on such product is
transferable and has not yet expired. We do not undertake to provide any
warranty to our used truck or construction equipment customers.

Trademarks

The Peterbilt, John Deere, Volvo and GMC trademarks and trade names, which
are used in connection with our marketing and sales efforts, are subject to a
limited license by us from each of the respective manufacturers. These names are
recognized internationally and are important in the marketing of our products.
Each licensor engages in a continuous program of trademark and trade name
protection in its marketing areas. We hold a registered trademark with the U. S.
Patent and Trademark Office for the name "Rush."

Employees


23
At December 31, 2000, we employed approximately 1,900 people. We have no
contracts or collective bargaining agreements with labor unions and have never
experienced work stoppages. We consider our relations with our employees to be
good.

Item 2. Properties

See Properties section in Item 1 on page 10 hereof.

Item 3. Legal Proceedings

From time to time, we are involved in certain litigation arising out of
our operations in the ordinary course of business. We maintain liability
insurance, including product liability coverage, in amounts deemed adequate by
management. To date, aggregate costs to us for claims, including product
liability actions, have not been material. However, an uninsured or partially
insured claim, or claim for which indemnification is not available, could have a
material adverse effect on our financial condition. We believe that there are no
claims or litigation pending the outcome of which could have a material adverse
effect on our financial position or results of operations. However, due to the
inherent uncertainty of litigation, there can be no assurance that the
resolution of any particular claim or proceeding would not have a material
adverse effect on our results of operations for the fiscal period in which such
resolution occurred.

Item 4. Submission of Matters to a Vote of Security Holders

No matters were submitted to a vote of the Company's shareholders during
the fourth quarter of the fiscal year ended December 31, 2000.


24
PART II.

Item 5. Market for Registrant's Common Stock and Related Shareholder Matters

The Company's common stock, $0.01 par value ("Common Stock"), has been
listed for quotation on the Nasdaq National Market ("NASDAQ/NMS") under the
symbol "RUSH." since June 7, 1996, the date of the Company's initial public
offering. The following table sets forth the high and low closing sales prices
for the Common Stock for the fiscal periods indicated, as reported by the
Nasdaq/NMS. The quotations represent prices in the over-the-counter market
between dealers in securities, do not include retail markup, markdown or
commissions and may not necessarily represent actual transactions.

High Low
------ ------

Fiscal 2000:
First quarter ........................................ $14.13 $ 6.69
Second quarter ....................................... $ 8.43 $ 5.50
Third quarter ........................................ $ 6.95 $ 5.50
Fourth quarter ....................................... $ 5.94 $ 3.50

Fiscal 1999:
First quarter ........................................ $12.88 $10.44
Second quarter ....................................... $17.38 $10.50
Third quarter ........................................ $19.50 $14.25
Fourth quarter ....................................... $16.25 $13.75

As of March 21, 2001, there were approximately 65 record holders of Common
Stock and approximately 1,325 beneficial holders of Common Stock.

The Board of Directors intends to retain any earnings of the Company to
support operations and to finance expansion and does not intend to pay cash
dividends on the Common Stock in the foreseeable future. Any future
determination as to the payment of dividends will be at the discretion of the
Board of Directors of the Company and will depend on the Company's financial
condition, results of operations, capital requirements and such other factors as
the Board of Directors deems relevant.

Item 6. Selected Consolidated Financial and Operating Data

The following Selected Consolidated Financial and Operating Data relating
to the Company has been taken or derived from the Consolidated Financial
Statements and other records of the Company. The consolidated statements of
income and consolidated balance sheets for each of the five years in the period
ended December 31, 2000, have been audited by Arthur Andersen LLP, independent
public


25
accountants. The Consolidated Financial and Operating Data presented below may
not be comparable between periods in all material respects or indicative of the
Company's future financial position or results of operations due primarily to
acquisitions which occurred during the periods presented, including the
acquisition of the Company's Colorado (March 1997), Arizona and New Mexico
(October 1999) and California (December 1999) heavy-duty truck operations, and
the Company's acquisitions of the Houston, Texas (October 1997), western
Michigan (September 1998) and eastern Michigan (September 1999) John Deere
construction equipment centers and the acquisition of the Rush retail center in
March of 1998 and September of 2000 . See Note 15 to the Company's Consolidated
Financial Statements for a discussion of such acquisitions. The Selected
Consolidated Financial and Operating Data should be read in conjunction with the
Company's Historical Consolidated Financial Statements and related notes and
other financial information included elsewhere herein. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations."

<TABLE>
<CAPTION>
Year Ended December 31,
1996 1997 1998 1999 2000
-------- -------- -------- -------- --------
(in thousands)
<S> <C> <C> <C> <C> <C>
SUMMARY OF INCOME
STATEMENT DATA
Revenues
New and used truck sales $258,613 $290,495 $422,754 $554,571 $571,159
Parts and service 64,505 78,665 108,024 130,548 177,874
Construction equipment
sales -- 7,518 35,402 62,042 77,685
Retail sales -- -- 13,895 18,573 30,245
Lease and rental 13,426 14,761 18,594 25,375 29,143
Finance and insurance 5,855 6,026 11,432 13,581 7,437
Other 1,262 1,904 2,684 3,665 3,885
-------- -------- -------- -------- --------
Total revenues 343,661 399,369 612,785 808,355 897,428
Cost of products sold 289,143 334,583 508,242 673,563 742,522
-------- -------- -------- -------- --------
Gross profit 54,518 64,786 104,543 134,792 154,906
Selling, general and
administrative 40,552 50,618 75,849 93,502 123,848
Depreciation and amortization
2,416 2,977 4,813 6,162 9,449
-------- -------- -------- -------- --------
Operating income 11,550 11,191 23,881 35,128 21,609
Interest expense, net 3,053 2,513 5,884 8,185 16,068
-------- -------- -------- -------- --------
Income before income taxes
8,497 8,678 17,997 26,943 5,541
Provision for income taxes 2,295 3,298 7,200 10,777 2,216
-------- -------- -------- -------- --------
Net income $ 6,202 $ 5,380 $ 10,797 $ 16,166 $ 3,325
======== ======== ======== ======== ========
</TABLE>


26
1996
------
(in thousands
except per
share data)
PRO FORMA INCOME
STATEMENT DATA (Unaudited)
Income from continuing operations before taxes ................... $8,497
Pro forma adjustments to reflect federal and state income
taxes(1) ....................................................... 3,229
------
Pro forma income from continuing operations after
provision for income taxes ....................................... $5,268
======
Pro forma basic and diluted income from continuing
operations per share(2) .......................................... $ .94
======
Weighted average shares outstanding used in the pro
forma basic and diluted income from continuing
operations per share calculation ................................ 5,590
======

<TABLE>
<CAPTION>
Year Ended December 31,
------------------------------------------------------------------------
1996 1997 1998 1999 2000
-------- -------- -------- -------- --------
<S> <C> <C> <C> <C> <C>
OPERATING DATA
Number of locations -- ............................. 14 17 28 43 47
Unit truck sales --
New trucks ....................................... 2,871 3,040 4,315 5,366 5,817
Used trucks ...................................... 1,349 1,952 2,087 2,156 2,140
-------- -------- -------- -------- --------
Total unit trucks sales ........................ 4,220 4,992 6,402 7,522 7,957
Construction equipment unit sales --
New units ........................................ -- 90 227 715 915
Used units ....................................... -- 35 120 319 325
-------- -------- -------- -------- --------
Total construction equipment unit sales ....... -- 125 347 1,034 1,240
Total finance contracts sold (in thousands) ........ $ 76,390 $ 94,849 $204,400 $283,569 $176,345
Truck lease and rental units ....................... 559 628 667 870 924
</TABLE>

<TABLE>
<CAPTION>
Year Ended December 31,
-------------------------------------------------------------------------------------
1996 1997 1998 1999 2000
--------- --------- --------- --------- ---------
(in thousands)
<S> <C> <C> <C> <C> <C>
BALANCE SHEET DATA
Working capital .................... $ 24,676 $ 18,364 $ 15,712 $ 2,843 $ (2,539)
Inventories ........................ 36,688 66,757 107,140 173,565 177,415
Total assets ....................... 109,217 155,478 220,700 365,696 388,874
Floor plan financing ............... 42,228 63,268 89,212 150,862 146,272
Line-of-credit
borrowings ....................... 20 20 10 13,050 33,779
Long-term debt, including
current portion .................. 15,547 25,181 39,259 71,780 90,986
Shareholders' equity ............... 36,692 42,072 52,869 74,852 78,177
</TABLE>

(1) For all periods presented prior to the Company's public offering on June
7, 1996, the Company was an S corporation and was not generally subject to
corporate income taxes. The pro forma income tax provision has been
computed as if the Company were subject to corporate income taxes for all
periods presented based on the tax laws in effect during the respective
periods. See Note 13 to the Consolidated Financial Statements.

(2) Pro forma basic and diluted income from continuing operations per share
was computed by dividing pro forma income from continuing operations by
the weighted average number of common shares outstanding, as adjusted for
the stock split of the Common Stock and giving pro forma effect for the
issuance of 547,400 shares of Common Stock, at an initial public offering
price of $12.00 per share, to repay the line-of-credit borrowings made to
fund the approximately $6.0 million distribution to the Company's sole
shareholder of the undistributed taxable S corporation earnings.


27
Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations

General

Certain statements contained in this Item 7, "Management's Discussion and
Analysis of Financial Condition and Results of Operations" of the Form 10-K are
"forward-looking statements" within the meaning of the Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Exchange Act of 1934,
as amended. Specifically, all statements other than statements of historical
fact included in this Form 10-K regarding the Company's financial position,
business strategy and plans and objectives of management of the Company for
future operations are forward-looking statements. These forward-looking
statements are based on the beliefs of the Company's management as well as
assumptions made by and information currently available to the Company's
management. When used in this report, the words "anticipate," "believe,"
"estimate," "expect" and "intend" and words or phrases of similar import, as
they relate to the Company or its subsidiaries or Company management, are
intended to identify forward-looking statements. Such statements reflect the
current view of the Company with respect to future events and are subject to
certain risks, uncertainties and assumptions related to certain factors
including, without limitation, competitive factors, general economic conditions,
cyclicality, economic conditions in the new and used truck and construction
equipment markets, customer relations, relationships with vendors, the interest
rate environment, governmental regulation and supervision, seasonality,
distribution networks, product introductions and acceptance, technological
change, changes in industry practices, onetime events and other factors
described herein and in the Company's Registration Statement on Form S-1 (File
No. 333-03346) and in the Company's annual, quarterly and other reports filed
with the Securities and Exchange Commission (collectively, "cautionary
statements"). Although the Company believes that its expectations are
reasonable, it can give no assurance that such expectations will prove to be
correct. Based upon changing conditions, should any one or more of these risks
or uncertainties materialize, or should any underlying assumptions prove
incorrect, actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, or intended. All subsequent written
and oral forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by the applicable
cautionary statements. The Company does not intend to update these
forward-looking statements.

We are a full-service, integrated retailer of premium transportation and
construction equipment and related services. As the leading supplier of
Peterbilt trucks, we accounted for approximately 20.7% of all new Peterbilt
trucks sold in the United States in 2000. In 1997, we acquired our first John
Deere construction equipment dealership in Houston, Texas and have grown to
become a major supplier of John Deere construction equipment. Through our
strategically located networks of Rush Truck Centers and Rush Equipment Centers,
we provide one-stop service for the needs of our customers, including retail
sales of new and used transportation and construction equipment, as well as
after-market parts sales, service and repair facilities and financing,
leasing/rental, and insurance services.

Our Rush Truck Centers are principally located in high traffic areas along
the southwestern corridor of the United States. Our Rush Equipment Centers are
located in two of the top six construction


28
equipment sales markets in the United States -- Texas and Michigan. We provide
leasing and rental services through our Rush Leasing and Rental Division at our
one-stop Rush Truck Centers and Rush Equipment Centers. Retail financing of
trucks and construction equipment, as well as a full line of insurance products,
are arranged through our Rush Financial and Insurance Division. Our Rush Retail
Division has developed the one-stop shopping strategy for our farm and ranch
supply business.

Our business strategy, based upon providing the customer with
competitively priced products supported with timely and reliable service, has
enabled us since 1996 to increase revenues at a compounded annual growth rate of
27%. We intend to continue to implement our business strategy, reinforce
customer loyalty and remain a market leader by continuing to develop our Rush
Truck Centers and Rush Equipment Centers as we extend our geographic focus
through strategic acquisitions of new locations and expansions of our existing
facilities.

All of our business operations are currently conducted through five
separate divisions: the Rush Truck Center Division, the Rush Equipment Center
Division, the Rush Leasing and Rental Division, the Rush Financial and Insurance
Division and the Rush Retail Division.

Rush Truck Center Division. Since commencing operations as a Peterbilt
heavy-duty truck dealer over 35 years ago, we have grown to operate Rush Truck
Centers at 38 locations which primarily sell Peterbilt Class 8 heavy-duty trucks
in the states of Texas, Colorado, Oklahoma, California, Louisiana, Arizona and
New Mexico. Our Rush Truck Centers are strategically located to take advantage
of increased cross-border traffic between the United States and Mexico resulting
from implementation of NAFTA in 1994. During 2000, our Rush Truck Center
Division accounted for approximately $721.1 million, or approximately 80.4%, of
our total revenues.

Rush Equipment Center Division. Since commencing operations as a John
Deere dealer in 1997, we have grown to operate nine Rush Equipment Centers
located in Texas and Michigan. We provide a full line of construction equipment
for light to medium sized applications, with our primary products including John
Deere backhoe loaders, hydraulic excavators, crawler dozers and four wheel drive
loaders. During 2000, our Rush Equipment Center Division accounted for
approximately $101.6million, or approximately 11.3%, of our total revenues.

Rush Leasing and Rental Division. We provide a broad line of product
selections for lease or rent, including Class 8, Class 7 and Class 6 Peterbilt
trucks, a full array of John Deere construction equipment products, including a
variety of construction equipment trailers and heavy-duty cranes. Our lease and
rental fleets are offered primarily through our Rush Truck Centers and Rush
Equipment Centers on a daily, monthly or long-term basis. During 2000, our Rush
Leasing and Rental Division accounted for approximately $37.1 million, or
approximately 4.1%, of our total revenues.

Rush Financial and Insurance Division. We offer third-party financing to
assist customers in purchasing a new or used truck or piece of construction
equipment. Additionally, we sell a complete line of property and casualty
insurance, including collision and liability insurance on trucks, cargo
insurance, standard automobile liability coverages, and life insurance. During
2000, our Rush Financial and Insurance Division accounted for approximately $7.4
million, or approximately 0.8%, of our total revenues.


29
Rush Retail Division. During 1998, we created the Rush Retail Division in
connection with our acquisition of D&D Farm and Ranch Supermarket, Inc. ("D&D").
D&D is a one-stop shopping center for farm and ranch supplies, serving the
greater San Antonio, Houston, and Dallas/Fort Worth, Texas areas. During 2000,
our Rush Retail Division accounted for approximately $30.2 million, or
approximately 3.4%, of our total revenues.

Results of Operations

The following discussion and analysis includes the Company's historical results
of operations for 1998, 1999, and 2000.

The following table sets forth for the years indicated certain financial
data as a percentage of total revenues:

Year Ended December 31,
-----------------------------
1998 1999 2000
----- ----- -----

New and used truck sales 69.0% 68.6% 63.6%
Parts and service 17.6 16.1 19.8
Construction equipment sales 5.8 7.7 8.7
Lease and rental 3.0 3.1 3.3
Finance and insurance 1.9 1.7 0.8
Retail sales 2.3 2.3 3.4
Other 0.4 0.5 0.4
----- ----- -----
Total revenues 100.0 100.0 100.0
Cost of products sold 82.9 83.3 82.7
----- ----- -----
Gross profit 17.1 16.7 17.3
Selling, general and administrative 12.4 11.6 13.8
Depreciation and amortization 0.8 0.8 1.1
----- ----- -----
Operating income 3.9 4.3 2.4
Interest expense, net 1.0 1.0 1.8
----- ----- -----
Income before income taxes 2.9% 3.3% 0.6%
===== ===== =====


30
Fiscal Year Ended December 31, 2000 Compared With Fiscal Year Ended December 31,
1999.

Revenues

Revenues increased by approximately $89.1 million, or 11.0%, from $808.4
million to $897.4 million from 1999 to 2000. Sales of new and used trucks
increased by approximately $16.6 million, or 3.0%, from $554.6 million to $571.2
million from 1999 to 2000. The increase in revenue is primarily due to
acquisitions made in the last four months of 1999. Unit sales of new trucks
increased by 8.4%, while units sales of used trucks decreased 0.7% from 1999 to
2000. New and used truck average revenue per unit decreased by 1.4% and 16.8%,
respectively. The decrease in the average truck prices is due to an excess
supply of used inventory in the market. Such excess supply is attributable to a
slowing economy and to increased fuel prices. As a result, the Company
recognized a $4.0 million loss provision during 2000 to increase the Company's
reserve for new and used truck valuation and repossession losses.

Parts and service sales increased by approximately $47.3 million, or
36.3%, from $130.6 million to $177.9 million from 1999 to 2000. The increase was
due to same store growth of approximately $16.6 million or 12.7%, with the
remaining increase attributable to new store additions.

Sales of new and used construction equipment increased approximately $15.7
million or 25.3%, from $62.0 million to $77.7 million from 1999 to 2000.
Approximately $10.1 million of the increase is due to the Calvert acquisition,
with the remaining $5.5 million or 8.9% attributable to same store growth.

Lease and rental revenues increased by approximately $3.7 million, or
15.0%, from $25.4 million to $29.1 million from 1999 to 2000. The increase is
primarily due to the Calvert and Pressley acquisitions.

Finance and insurance revenues decreased by approximately $6.2 million, or
45.6%, from $13.6 million to $7.4 million from 1999 to 2000. The decrease is a
result of there being proportionately fewer truck deliveries to owner operators,
who are the customers most likely to purchase finance and insurance contracts,
in comparison to truck deliveries to fleet customers. Finance and insurance
revenues have limited direct costs and, therefore, contribute a disproportionate
share of operating profits.

Retail sales revenue, increased $11.7 million or 62.9% from 1999 to 2000,
primarily as a result of the opening of a second D & D store in Hockley, Texas
area and the acquisition of Smithbros.

Other income increased approximately $0.2 million or 5.4%, from $3.7
million to $3.9 million from 1999 to 2000, primarily due to the increase in
truck sales by the leasing operations.

Gross Profit


31
Gross profit increased by approximately $20.1 million, or 14.9%, from $134.8
million to $154.9 million from 1999 to 2000. Gross profit as a percentage of
sales increased from 16.7% in 1999 to 17.3% in 2000. The increase in gross
profit as a percentage of sales was a result of a change in sales mix. Parts and
service sales are higher margin profit centers and increased as a percentage of
revenues, while truck sales, lower margin profit centers, decreased as a
percentage of revenues.

Selling, General and Administrative

Selling, general and administrative expenses increased by approximately $30.3
million, or 32.4%, from $93.5 million to $123.8 million from 1999 to 2000.
Approximately $26.2 million of the increase is related to the acquisitions of
Southwest, Pressley, Calvert and Smithbros, the new D&D store in Hockley, Texas,
and new truck store openings and expansions in Houston and Sealy, Texas and
Tulsa and Ardmore, Oklahoma. The remaining increase of $4.1 million or 4.4%, is
attributable to same store increases, primarily commission expense related to
the increase in gross profit. Selling, general and administrative expenses as a
percentage of sales increased from 11.6% to 13.8% from 1999 to 2000.

Interest Expense, Net

Net interest expense increased by approximately $7.9 million, or 96.3%,
from approximately $8.2 million to $16.1 million, from 1999 to 2000. Interest
expense increased primarily as the result of increased levels of indebtedness
due to higher floor plan liability levels, and additional real estate and leased
unit borrowings.

Income Before Income Taxes

Income before income taxes decreased by $21.4 million, or 80.0%, from
$26.9 million to $5.5 million, from 1999 to 2000, as a result of the factors
described above.

Income Taxes

Income taxes decreased by $8.6 million, or 80.0%, from $10.8 million to
$2.2 million, from 1999 to 2000. The Company has provided for taxes at a 40%
effective rate.

Fiscal Year Ended December 31, 1999 Compared With Fiscal Year Ended December 31,
1998.

Revenues

Revenues increased by approximately $195.6 million, or 31.9%, from $612.8
million to $808.4 million from 1998 to 1999. This increase was attributable to
gains achieved from each of the Company's revenue categories, primarily as a
result of revenues generated from acquisitions, new store openings, improved
operations and increased market demand.

Sales of new and used trucks increased by approximately $131.8 million, or
31.2%, from $422.8 million to $554.6 million from 1998 to 1999. Unit sales of
new and used trucks increased by 24.4%


32
and 3.3%, respectively. The increase in new truck sales was mainly due to
increasing fleet sales, acquisitions and an overall strong new truck market in
1999. The moderate growth rate in used truck sales is a result of a shortage of
desirable used truck inventory during 1999 caused by fewer used truck trade-ins.
The average selling price of new trucks increased by 9.6% while used truck
average selling prices increased by 5.9%. New truck and used truck prices
increased due to product mix and increased market demand.

Parts and service sales increased by approximately $22.5 million, or
20.8%, from $108.0 million to $130.5 million from 1998 to 1999, with the
inclusion of a full year of operations in the Rush equipment center in western
Michigan, compared to only four months of operations in western Michigan in
1998, and the 1999 additions of the equipment center in eastern Michigan, and
the truck centers in Arizona, New Mexico and California accounting for
approximately $13.4 million or 60.4% of the increase and the remainder being
attributed to growth at existing locations.

Sales of new and used construction equipment increased approximately $26.6
million or 75.1%, from $35.4 million to $62.0 million from 1998 to 1999. The
increase is due to the construction equipment segment only having four months of
western Michigan operations in 1998 and the addition of the eastern Michigan
construction equipment dealership in September of 1999. New and used equipment
unit sales were 247 and 120, respectively, for the year ended 1998 compared to
646 and 337 new and used units, respectively, in 1999.

Lease and rental revenues increased by approximately $6.8 million, or
36.6%, from $18.6 million to $25.4 million from 1998 to 1999, primarily due to
the inclusion of a full year of operations at the Rush equipment center in
western Michigan and the acquisition of the equipment center in eastern
Michigan, and the remainder being attributed to growth at existing locations.

Finance and insurance revenues increased by approximately $2.2 million, or
19.3%, from $11.4 million to $13.6 million from 1998 to 1999. The growth
resulted from increased truck sales coupled with lower borrowing costs during
1999 compared to 1998. Finance and insurance revenues have limited direct costs
and, therefore, contribute a disproportionate share of operating profits.

Retail sales revenue, generated by D&D, increased $4.7 million or 33.8%
from 1998 to 1999. The growth in 1999 was favorably impacted as the results for
1998 reflect only 10 months of operations due to the acquisition of D&D in
February 1998.

Other income increased approximately $1.0 million or 37.0%, from $2.7
million to $3.7 million from 1998 to 1999, primarily due to the increase in
truck sales by the leasing operations.

Gross Profit

Gross profit increased by approximately $30.3 million, or 29.0%, from
$104.5 million to $134.8 million from 1998 to 1999. Approximately $10.3 million
or 34.0% of the increase is attributable to the inclusion in the results of
operations of retail locations either acquired in 1999 or conducting their first
full year of operations in 1999. The remaining gross profit increase of $20.0
million or 66.0% is attributable to growth at existing locations. Gross profit
as a percentage of sales decreased from 17.1%


33
during 1998 to 16.7% during 1999. The decrease in gross margins was due to a
slight decrease in gross margins on the sale of new trucks due to increased
fleet sales in 1999, and decreases in the higher margin parts and service, and
finance and insurance sales, as a percentage of total sales, from 1998 to 1999.

Selling, General and Administrative

Selling, general and administrative expenses increased by approximately
$17.7 million, or 23.4%, from $75.8 million to $93.5 million from 1998 to 1999.
The increase includes $8.7 million or 49.2%, attributable to the operations of
new truck and equipment locations either acquired in 1999 or conducting their
first full year of operations in 1999. The remaining increase resulted primarily
from an increase in salaries and sales commissions due to increases in revenues
and gross profit in 1999 compared to 1998. Selling, general and administrative
expenses as a percent of revenue were 12.4% and 11.6% in 1998 and 1999,
respectively.

Interest Expense, Net

Net interest expense increased by approximately $2.3 million, or 39.0%,
from approximately $5.9 million to $8.2 million, from 1998 to 1999. Interest
expense increased primarily as a result of increased levels of indebtedness due
to higher floor plan liability levels and the debt financing of certain real
property purchased or improved during 1999.

Income Before Income Taxes

Income before income taxes increased by $8.9 million, or 49.4%, from $18.0
million to $26.9 million, from 1998 to 1999, as a result of the factors
described above.

Income Taxes

Income taxes increased by $3.6 million, or 50.0%, from $7.2 million to
$10.8 million, from 1998 to 1999. The Company has provided for taxes at a 40%
effective rate.

Liquidity and Capital Resources

The Company's short-term cash needs are primarily for working capital,
including inventory requirements, expansion of existing facilities and
acquisitions of new facilities. These short-term cash needs have historically
been financed with retention of profits and borrowings under credit facilities
available to the Company.

At December 31, 2000, the Company had negative working capital of
approximately $2.5 million, including $18.9 million in cash, $20.4 million in
accounts receivable, $177.4 million in inventories, and $3.8 million in prepaid
expenses and other offset by $146.3 million outstanding under floor plan notes
payable, $11.4 million in current maturities of long-term debt, $33.8 million in
advances outstanding under lines of credit, $14.1 million of trade accounts
payable and $17.4 million in accrued


34
expenses. The aggregate maximum borrowing limits under working capital lines of
credit with its primary truck lender are approximately $13.5 million. The
Company has two separate secured lines-of-credit that provide for an aggregate
maximum borrowing of $8.0 million and $3.5 million. Advances outstanding under
these secured lines-of-credit were $7.5 million and $2.7 million, respectively,
leaving $0.5 million and $0.8 million available for future borrowings as of
December 31, 2000. The Company has a separate unsecured line-of-credit agreement
with a financial institution that provides for an aggregate maximum borrowing of
$10.0 million. This unsecured line-of-credit was completely advanced with $0
available for future borrowings as of December 31, 2000.

The Company's floor plan agreements with its primary truck lender limit
the aggregate amount of borrowings based on the number of new and used trucks.
As of December 31, 2000, the Company's floor plan arrangements permit the
financing of up to 2,074 new trucks and 688 used trucks, and the availability
for new and used trucks is 801 and 378, respectively. The Company's floor plan
agreement with its primary construction equipment lender is based on the book
value of the Company's construction equipment inventory. As of December 31,
2000, the aggregate amount of borrowing capacity with this lender was $20
million, with approximately $12.7 million outstanding. Additional amounts are
available under the Company's John Deere dealership and credit agreements. At
December 31, 2000, approximately $26.4 million was outstanding pursuant to the
John Deere agreements.

During 2000, operating activities resulted in net cash provided by
operations of $25.2 million. Net income of $3.3 million, a decrease in accounts
receivable of $9.4 million, an increase in trade accounts payable of $4.5
million coupled with provisions for depreciation, amortization and deferred
income taxes totaling $17.5 million offset an increase in inventories and
prepaid expenses and other of $5.5 million, a decrease in accrued expenses of
$3.1 million and a gain on sale of property and equipment of $0.9 million.

During 2000, the Company used $40.9 million in investing activities,
including purchases of property and equipment of $41.0 million, business
acquisitions of $2.6 million, and an increase in other assets of $0.5 million,
offset by proceeds from the sale of property and equipment of $3.2 million.

Net cash provided by financing activities in 2000 amounted to $14.6
million. Proceeds from notes payable and advances on lines of credit of $30.5
million and $20.7 million, respectively, more than offset principal payments on
notes payable and net payments of floor plan notes payable of $32.0 million and
$4.6 million, respectively.

During 1999, the Company used $27.8 million of net cash in operating
activities. Net income of $16.2 million and increases in depreciation and
amortization, deferred income tax expense and trade accounts payable of $8.4
million, $2.6 million and $2.8 million respectively, were more than offset by
increases in accounts receivable and inventories of $10.2 million and $46.7
million respectively, a decrease in accrued expenses of $0.5 million, and the
gain on sale of property and equipment of $0.2 million.


35
During 1999, the Company used $83.3 million of net cash in investing
activities, including expenditures of $21.8 million related to business
acquisitions, and $60.3 million that was related to the expansion of various
facilities and the purchase of units placed in the Company's truck leasing
fleet. These expenditures have resulted in a net increase of $49.0 million in
property and equipment from 1998 to 1999.

Net cash provided by financing activities in 1999 amounted to $108.6
million. Cash flows from financing activities included proceeds of $58.4 million
from notes payable due to the financing of expansion projects and the purchase
of units placed in the Company's truck leasing fleet, a net increase of $49.5
million in floor plan notes payable, draws on lines of credit of $10.9 million,
and principal payments on notes payable of $10.2 million.

During 2000, the Company arranged customer financing for approximately 25%
of its total new and used truck sales, and derived approximately 64% and 36% of
its finance revenues from the sale of new and used trucks, respectively. The
Company's new and used truck financing is typically provided through Associates
and PACCAR Financial. The Company financed approximately $139.7 million of new
and used truck purchases in 2000. The Company's contracts with Associates and
PACCAR Financial provide for payment to the Company of all finance charges in
excess of a negotiated discount rate within 30 days of the date of financing,
with such payments subject to offsets resulting from the early pay-off or
defaults under installment contracts previously initiated on behalf of and sold
to Associates and PACCAR Financial by the Company. The Company's aggregate
liability for repossession losses, excluding interest chargebacks, resulting
from defaults is limited to $500,000 per year for contracts sold to Associates
and $200,000 per year for contracts sold to PACCAR Financial.

In addition, through The CIT Group, Associates, John Deere Credit and
others, the Company arranged customer financing for approximately $36.6 million,
or approximately 47.1%, of our total new and used construction equipment sales
in 2000. Approximately 70% of these construction equipment financings related to
new construction equipment sales and the remainder related to used construction
equipment sales. Generally, construction equipment financings are memorialized
through the use of installment or lease contracts, which are secured by the
construction equipment financed, and generally require a down payment of 0% to
10% of the value of the financed piece of construction equipment, with the
remaining balance being financed over a three-to five-year period. The Company
experiences no repossession loss on construction equipment financings because
such financings are sold to third parties without recourse.

Substantially all of the Company's truck purchases from PACCAR are made on
terms requiring payment within 15 days or less from the date of shipment of the
trucks from the factory. The Company finances all, or substantially all, of the
purchase price of its new truck inventory, and 75% of the loan value of its used
truck inventory, under a floor plan arrangement with GMAC under which GMAC pays
PACCAR directly with respect to new trucks. The Company makes monthly interest
payments on the amount financed but is not required to commence loan principal
repayments prior to sale on new vehicles to GMAC for a period of 12 months and
for used vehicles for a period of three months. At December 31, 2000, the
Company had approximately $107.2 million outstanding under its floor plan
financing arrangement with GMAC. GMAC permits the Company to earn, for up to
15.0% of the


36
amount borrowed under its floor plan financing arrangement with GMAC, interest
at the prime rate, less 0.95%, on overnight funds deposited by the Company with
GMAC.

Substantially all of the Company's new equipment purchases are financed by
John Deere and Associates Commercial Corporation. The Company finances all, or
substantially all, of the purchase price of its new equipment inventory, under
its floor plan facilities. The agreement with John Deere provides interest free
financing for four months after which time the amount financed is required to be
paid in full, or an immediate 2.25% discount with payment due in 30 days. When
the equipment is sold prior to the expiration of the four month period, the
Company is required to repay the principal within approximately 10 days of the
sale. Should the equipment financed by John Deere not be sold within the four
month period, it is transferred to the John Deere or the Associates Commercial
Corporation floor plan arrangements. The Company makes principal payments to
Associates Commercial Corporation, for sold inventory, on the 15th day of each
month. Used and rental equipment, to a maximum of book value, is financed under
a floor plan arrangement with Associates Commercial Corporation. The Company
makes monthly interest payments on the amount financed and is required to
commence loan principal repayments on rental equipment as book value reduces.
Principal payments, for sold used equipment, are made the 15th day of each month
following the sale. The loans are collateralized by a lien on the equipment. The
Company's floor plan agreements limit the aggregate amount of borrowings based
on the book value of new and used equipment units. As of December 31, 2000, the
Company's floor plan arrangement with Associates Commercial Corporation permits
the financing of up to $20 million in construction equipment. At December 31,
2000, the Company had $26.4 million and $12.7 million outstanding under its
floor plan financing arrangements with John Deere and Associates Commercial
Corporation, respectively.

Seasonality

The Company's heavy-duty truck business is moderately seasonal. Seasonal
effects on new truck sales related to the seasonal purchasing patterns of any
single customer type are mitigated by the Company's diverse customer base, which
includes small and large fleets, governments, corporations and owner operators.
However, truck, parts and service operations historically have experienced
higher volumes of sales in the second and third quarters. The Company has
historically received benefits from volume purchases and meeting vendor sales
targets in the form of cash rebates, which are typically recognized when
received. Approximately 40% of such rebates are typically received in the fourth
quarter, resulting in a seasonal increase in gross profit.

Seasonal effects in the construction equipment business are primarily driven by
the weather. Seasonal effects on construction equipment sales related to the
seasonal purchasing patterns of any single customer type are mitigated by the
Company's diverse customer base that includes contractors, for both residential
and commercial construction, utility companies, federal, state and local
government agencies, and various petrochemical, industrial and material supply
type businesses that require construction equipment in their daily operations.


37
Cyclicality

The Company's business, as well as the entire retail heavy-duty truck
industry, is dependent on a number of factors relating to general economic
conditions, including fuel prices, interest rate fluctuations, economic
recessions and customer business cycles. In addition, unit sales of new trucks
have historically been subject to substantial cyclical variation based on such
general economic conditions. According to R.L. Polk, industry-wide domestic
retail sales of heavy-duty trucks exceeded 200,000 units for only the fifth
time, recording approximately 231,000 new truck registrations in 2000. The
industry forecasts a decrease ranging from 50% to 60% in heavy-duty new truck
sales in 2001. Although the Company believes that its geographic expansion and
diversification into truck-related services, including financial services,
leasing, rentals and service and parts, will reduce the overall impact to the
Company resulting from general economic conditions affecting heavy-duty truck
sales, the Company's operations will continue to be adversely affected by any
continuation or renewal of general downward economic pressures or adverse
cyclical trends.

Item 8. Quantitative and Qualitative Disclosures about Market Risk

Market risk represents the risk of loss that may impact the financial
position, results of operations, or cash flows of the Company due to adverse
changes in financial market prices, including interest rate risk, and other
relevant market rate or price risks.

The Company is exposed to some market risk through interest rates, related
to its floor plan borrowing arrangements, variable rate debt and discount rates
related to finance sales. Floor plan borrowings are based on the prime rate of
interest and are used to meet working capital needs. As of December 31, 2000,
the Company had floor plan borrowings of approximately $146,272,000. Assuming an
increase in the prime rate of interest of 100 basis points, interest expense
could increase by $1,462,720. The interest rate variability on all other debt
would not have a material adverse effect on the Company's financial statements.
The Company provides all customer financing opportunities to various finance
providers. The Company receives all finance charges, in excess of a negotiated
discount rate, from the finance providers within 30 days. The negotiated
discount rate is variable, thus subject to interest rate fluctuations. This
interest rate risk is mitigated by the Company's ability to pass discount rate
increases to customers through higher financing rates.


38
Item 9. Financial Statements and Supplementary Data

Report of Independent Public Accountants. 40
Consolidated Balance Sheets as of December 31, 1999 and 2000. 41

Consolidated Statements of Income for the Years ended
December 31, 1998, 1999 and 2000. 42

Consolidated Statements of Shareholders' Equity for the
Years ended December 31, 1998, 1999 and 2000. 43

Consolidated Statements of Cash Flows for the Years
ended December 31, 1998, 1999 and 2000. 44

Notes to Consolidated Financial Statements. 45


39
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Rush Enterprises, Inc.:

We have audited the accompanying consolidated balance sheets of Rush
Enterprises, Inc. (a Texas corporation), and subsidiaries as of December 31,
1999 and 2000, and the related consolidated statements of income, shareholders'
equity and cash flows for each of the three years in the period ended December
31, 2000. These consolidated financial statements are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Rush Enterprises, Inc., and
subsidiaries as of December 31, 1999 and 2000, and the results of their
operations and their cash flows for each of the three years in the period ended
December 31, 2000, in conformity with accounting principles generally accepted
in the United States.


/s/ Arthur Andersen LLP


San Antonio, Texas
February 15, 2001


40
RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

DECEMBER 31, 1999 AND 2000

(In Thousands, Except Shares and Per Share Amounts)

<TABLE>
<CAPTION>
1999 2000
-------- --------
<S> <C> <C>
ASSETS

CURRENT ASSETS:
Cash and cash equivalents $ 20,004 $ 18,892
Accounts receivable, net 29,767 20,350
Inventories, net 173,565 177,415
Prepaid expenses and other 736 3,800
-------- --------

Total current assets 224,072 220,457

PROPERTY AND EQUIPMENT, net 103,426 130,532

OTHER ASSETS, net 38,198 37,885
-------- --------

Total assets $365,696 $388,874
======== ========

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
Floor plan notes payable $150,862 $146,272
Current maturities of long-term debt 6,366 11,379
Advances outstanding under lines of credit 13,050 33,779
Trade accounts payable 9,710 14,157
Accrued expenses 20,516 17,409
Note payable to shareholder 20,725 --
-------- --------

Total current liabilities 221,229 222,996

LONG-TERM DEBT, net of current maturities 65,414 79,607

DEFERRED INCOME TAXES, net 4,201 8,094

COMMITMENTS AND CONTINGENCIES (Note 14)

SHAREHOLDERS' EQUITY:
Preferred stock, par value $.01 per share; 1,000,000 shares authorized; 0
shares outstanding in 1999 and 2000 -- --
Common stock, par value $.01 per share; 25,000,000 shares authorized; 7,002,044 shares outstanding -
1999 and 2000 70 70
Additional paid-in capital 39,155 39,155
Retained earnings 35,627 38,952
-------- --------

Total shareholders' equity 74,852 78,177
-------- --------

Total liabilities and shareholders' equity $365,696 $388,874
======== ========
</TABLE>

The accompanying notes are an integral part of these
consolidated financial statements.


41
RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

FOR THE YEARS ENDED DECEMBER 31, 1998, 1999 AND 2000

(In Thousands, Except Per Share Amounts)

<TABLE>
<CAPTION>
1998 1999 2000
--------- --------- ---------
<S> <C> <C> <C>
REVENUES:
New and used truck sales $ 422,754 $ 554,571 $ 571,159
Parts and service 108,024 130,548 177,874
Construction equipment sales 35,402 62,042 77,685
Retail sales 13,895 18,573 30,245
Lease and rental 18,594 25,375 29,143
Finance and insurance 11,432 13,581 7,437
Other 2,684 3,665 3,885
--------- --------- ---------

Total revenues 612,785 808,355 897,428

COST OF PRODUCTS SOLD 508,242 673,563 742,522
--------- --------- ---------

GROSS PROFIT 104,543 134,792 154,906

SELLING, GENERAL AND ADMINISTRATIVE 75,849 93,502 123,848

DEPRECIATION AND AMORTIZATION 4,813 6,162 9,449
--------- --------- ---------

OPERATING INCOME 23,881 35,128 21,609
--------- --------- ---------

INTEREST INCOME (EXPENSE):
Interest income 982 807 140
Interest expense (6,866) (8,992) (16,208)
--------- --------- ---------

Total interest expense, net (5,884) (8,185) (16,068)
--------- --------- ---------

INCOME BEFORE INCOME TAXES 17,997 26,943 5,541
--------- --------- ---------

PROVISION FOR INCOME TAXES 7,200 10,777 2,216
--------- --------- ---------

NET INCOME $ 10,797 $ 16,166 $ 3,325
========= ========= =========

EARNINGS PER SHARE (Note 12):
Basic earnings per common share $ 1.62 $ 2.40 $ 0.47
========= ========= =========

Diluted earnings per common share and common share equivalents $ 1.62 $ 2.34 $ 0.47
========= ========= =========
</TABLE>

The accompanying notes are an integral part of
these consolidated financial statements.


42
RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

FOR THE YEARS ENDED DECEMBER 31, 1998, 1999 AND 2000

(In Thousands)

<TABLE>
<CAPTION>
Common Stock
Shares Additional
Issued and $.01 Paid-In Retained
Outstanding Par Value Capital Earnings
------- ------- ------- -------
<S> <C> <C> <C> <C>
BALANCE, December 31, 1997 6,644 $ 66 $33,342 $ 8,664

NET INCOME -- -- -- 10,797
------- ------- ------- -------

BALANCE, December 31, 1998 6,644 66 33,342 19,461

ISSUANCE OF COMMON STOCK 358 4 5,813 --

NET INCOME -- -- -- 16,166
------- ------- ------- -------

BALANCE, December 31, 1999 7,002 70 39,155 35,627

NET INCOME -- -- -- 3,325
------- ------- ------- -------

BALANCE, December 31, 2000 7,002 $ 70 $39,155 $38,952
======= ======= ======= =======
</TABLE>

The accompanying notes are an integral part of
these consolidated financial statements.


43
RUSH ENTERPRISES, INC., AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED DECEMBER 31, 1998, 1999 AND 2000

(In Thousands)

<TABLE>
<CAPTION>
1998 1999 2000
--------- --------- ---------
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income $ 10,797 $ 16,166 $ 3,325
Adjustments to reconcile net income to net cash
provided by (used in) operating activities, net
of acquisitions-
Depreciation and amortization 4,813 8,380 13,579
Gain on sale of property and equipment (195) (166) (865)
Provision for deferred income tax expense 458 2,563 3,893
Change in accounts receivable, net 2,141 (10,236) 9,417
Change in inventories (25,006) (46,739) (2,559)
Change in prepaid expenses and other, net (174) (64) (2,919)
Change in trade accounts payable 1,007 2,784 4,447
Change in accrued expenses 6,786 (521) (3,136)
--------- --------- ---------

Net cash provided by (used in) operating
activities 627 (27,833) 25,182
--------- --------- ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of property and equipment (22,907) (60,325) (40,973)
Proceeds from the sale of property and equipment 638 1,637 3,160
Business acquisitions (8,625) (21,756) (2,568)
Change in other assets (283) (2,824) (533)
--------- --------- ---------

Net cash used in investing activities (31,177) (83,268) (40,914)
--------- --------- ---------

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from long-term debt 22,624 58,358 30,477
Payments on long-term debt (5,892) (10,179) (31,996)
Draws (payments) on floor plan notes payable, net 16,518 49,467 (4,590)
Draws on lines of credit, net -- 10,943 20,729
--------- --------- ---------

Net cash provided by financing activities 33,250 108,589 14,620
--------- --------- ---------

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 2,700 (2,512) (1,112)

CASH AND CASH EQUIVALENTS, beginning of year 19,816 22,516 20,004
--------- --------- ---------

CASH AND CASH EQUIVALENTS, end of year $ 22,516 $ 20,004 $ 18,892
========= ========= =========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Cash paid during the year for-
Interest $ 6,574 $ 9,323 $ 17,704
========= ========= =========

Income taxes $ 4,478 $ 8,394 $ 3,290
========= ========= =========
</TABLE>

The accompanying notes are an integral part of these
consolidated financial statements.


44
RUSH ENTERPRISES, INC., AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. ORGANIZATION AND OPERATIONS:

Rush Enterprises, Inc. (the Company), was incorporated in June 1996 under the
laws of the State of Texas. The Company, founded in 1965, now operates a
Heavy-Duty Truck segment and a Construction Equipment segment. The Heavy-Duty
Truck segment operates a regional network of 38 truck centers that provide an
integrated one-stop source for the trucking needs of its customers, including
retail sales of new Peterbilt and used heavy-duty trucks; parts, service and
body shop facilities; and financial services, including assisting in the
financing of new and used truck purchases, insurance products and truck leasing
and rentals. The Company's truck centers are located in areas on or near major
highways in Texas, California, Colorado, Oklahoma, Louisiana, Arizona and New
Mexico. The Construction Equipment segment, formed during 1997, operates a
network of seven John Deere equipment centers in Texas and Michigan. Dealership
operations include the retail sale of new and used equipment, after-market parts
and service facilities, equipment rentals and the financing of new and used
equipment (see Note 17).

The Company also operates a retail division, Rush Retail Centers. The primary
line of business is the retail sale of farm and ranch supplies including
fencing, horse and cattle trailers, veterinarian supplies and western wear.

In September 2000, the Company acquired the assets of Smith Brothers Catalogs,
Inc., and its online western superstore-Smithbros.com (collectively
"Smithbros"). Smithbros primary line of business is the sale of farm and ranch
supplies to catalogue and online customers.

As part of the Company's corporate reorganization in connection with its initial
public offering (Offering) in June 1996, the Company acquired, as a wholly owned
subsidiary, a managing general agent (the MGA) to manage all of the operations
of Associated Acceptance, Inc. (AA). W. Marvin Rush, the sole shareholder of AA,
is prohibited from the sale or transfer of the capital stock of AA under the MGA
agreement, except as designated by the Company. Therefore, the financial
position and operations of AA have been included as part of the Company's
consolidated financial position and results of operations for all periods
presented.

All significant interdivision and intercompany accounts and transactions have
been eliminated in consolidation. Certain prior period balances have been
reclassified for comparative purposes.

2. SIGNIFICANT ACCOUNTING POLICIES:

Estimates in Financial Statements

The preparation of financial statements in conformity with accounting principles
generally accepted in the United States requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results may differ from those estimates.

Inventories

Inventories are stated at the lower of cost or market value. Cost is determined
by specific identification for new and used truck and construction equipment
inventory and by the first-in, first-out method for tires, parts and
accessories. An allowance is provided when it is anticipated that cost will
exceed net realizable value.


45
Property and Equipment

Property and equipment are being depreciated over their estimated useful lives.
Leasehold improvements are amortized over the useful life of the improvement, or
the term of the lease, whichever is shorter. Provision for depreciation of
property and equipment is calculated primarily on a straight-line basis. The
Company capitalizes interest on borrowings during the active construction period
of major capital projects. Capitalized interest is added to the cost of
underlying assets and is amortized over the estimated useful life of such
assets. During 1998, 1999 and 2000, the Company capitalized approximately $0,
$165,000 and $620,000, respectively, in connection with various capital
projects. The cost, accumulated depreciation and amortization and estimated
useful lives are summarized as follows (in thousands):

<TABLE>
<CAPTION>
December 31
----------------------------- Estimated
1999 2000 Life (Years)
------------- ------------- ------------
<S> <C> <C> <C>
Land $ 17,311 $ 17,795 -
Buildings and improvements 26,330 46,573 31 - 39
Leasehold improvements 5,462 10,249 7 - 15
Machinery and shop equipment 8,771 12,327 5 - 7
Furniture and fixtures 11,413 15,421 5 - 7
Transportation equipment 14,220 16,097 2 - 5
Leasing vehicles 25,813 37,835 4 - 8
Construction in progress 10,687 1,141
Accumulated depreciation and amortization (16,581) (26,906)
------------- -------------
$ 103,426 $ 130,532
============= =============
</TABLE>

Allowance for Doubtful Receivables and Repossession Losses

The Company provides an allowance for doubtful receivables and repossession
losses after considering historical loss experience and other factors which
might affect the collectibility of accounts receivable and the ability of
customers to meet their obligations on finance contracts sold by the Company.


46
Other Assets

Other assets consist primarily of goodwill related to acquisitions of
approximately $37.0 million and $36.5 million, as of December 31, 1999 and 2000,
respectively. The goodwill is being amortized on a straight-line basis over
estimated useful lives ranging from 15 years to 30 years. Accumulated
amortization of other assets, at December 31, 1999 and 2000, was approximately
$2.0 million and $3.6 million, respectively. Periodically, the Company assesses
the appropriateness of the asset valuations of goodwill and the related
amortization period.

Income Taxes

Income taxes are accounted for under the provisions of Statement of Financial
Accounting Standards No. 109, "Accounting for Income Taxes" (SFAS 109). SFAS 109
requires recognition of deferred tax liabilities and assets for the expected
future tax consequences of events that have been included in a company's
financial statements or tax returns. Under this method, deferred tax liabilities
and assets are determined based on the differences between the financial
statement and tax bases of assets and liabilities using currently enacted tax
rates in effect for the years in which the differences are expected to reverse.

Revenue Recognition Policies

Income on the sale of vehicles and construction equipment (collectively, "unit")
is recognized when the seller and customer execute a purchase contract, delivery
has occurred and there are no significant uncertainties related to financing or
collectibility. Finance income related to the sale of a unit is recognized over
the period of the respective finance contract based on the effective interest
rate method if the finance contract is retained by the Company. During 1998,
1999 and 2000, no finance contracts were retained for any significant length of
time by the Company but were generally sold, with limited recourse, to certain
finance companies concurrent with the sale of the related unit. Gain or loss is
recognized by the Company upon the sale of such finance contracts to the finance
companies, net of a provision for estimated repossession losses and early
repayment penalties. Lease and rental income is recognized over the period of
the related lease or rental agreement. Parts and services revenue is earned at
the time the Company sells the parts to its customers, or at the time the
Company completes the service work order related to service provided to the
customer's unit. Payments received on prepaid maintenance plans are deferred as
a component of accrued expenses and recognized as income when the maintenance is
performed. Retail revenue is earned at the time the Company sells the
merchandise to its customer.

In December 1999, the Securities and Exchange Commission issued Staff Accounting
Bulletin (SAB) No. 101, "Revenue Recognition in Financial Statements" which
provides the Staff's views in applying generally accepted accounting principles
to selected revenue recognition issues. SAB No. 101 was required to be
implemented no later than the fourth quarter of fiscal years beginning after
December 15, 1999. The Company has reviewed the guidance contained in SAB No.
101 and believes that its current accounting policies and disclosures are
appropriate and address the requirements of SAB No. 101.

Statement of Cash Flows

Cash and cash equivalents generally consist of cash and other money market
instruments. The Company considers any temporary investments that mature in
three months or less when purchased to be cash equivalents for reporting cash
flows.

Noncash activities during the periods indicated were as follows (in thousands):

Year Ended December 31
--------------------------
1998 1999 2000
------ ------ ------

Liabilities incurred in connection with business $1,750 $ -- $ 29
acquisitions
Assignment of debt in connection with the disposal
of property and equipment $ -- $3,536 $ --


47
3. SUPPLIER AND CUSTOMER CONCENTRATION:

Major Suppliers and Dealership Agreements

The Company has entered into dealership agreements with various companies
(Distributors). These agreements are nonexclusive agreements that allow the
Company to stock, sell at retail and service trucks, equipment and products of
the Distributors in the Company's defined market. The agreements allow the
Company to use the Distributor's name, trade symbols and intellectual property
and expire as follows:

Distributor Expiration Dates
----------- ----------------

PACCAR October 2002 to October 2003
John Deere Indefinite

These agreements, as well as agreements with various other Distributors, impose
a number of restrictions and obligations on the Company, including restrictions
on a change in control of the Company and the maintenance of certain required
levels of working capital. Violation of such restrictions could result in the
loss of the Company's right to purchase the Distributor's products and use the
Distributor's trademarks. As of December 31, 2000, the Company's management
believes it was in compliance with all the restrictions and obligations of its
dealership agreements.

The Company purchases most of its new vehicles and parts from PACCAR, the maker
of Peterbilt trucks and parts, at prevailing prices charged to all franchised
dealers. Sales of new Peterbilt trucks accounted for 97 percent, 98 percent and
92 percent of the Company's new vehicle sales for the years ended December 31,
1998, 1999 and 2000, respectively.

The Company purchases most of its new construction equipment and parts from John
Deere at prevailing prices charged to all franchised dealers. Sales of new John
Deere equipment accounted for 88 percent, 91 percent and 86 percent of the
Company's new equipment sales for the years ended December 31, 1998, 1999 and
2000, respectively.

Primary Lenders

The Company purchases its new and used truck and construction equipment
inventories with the assistance of floor plan financing programs offered by
various financial institutions and John Deere. The financial institution used
for truck inventory purchases also provides the Company with a line of credit
that allows borrowings of up to $13,500,000 and other variable interest rate
notes. The floor plan agreement with the financial institution, used for truck
inventory purchases, provides that such agreement may be terminated at the
option of the lender with notice of 120 days.

The floor plan agreement with the financial institution used primarily for
construction equipment purchases expires in September 2001. Additionally,
financing is provided by John Deere pursuant to the Company's equipment
dealership agreement. Furthermore, the agreements also provide that the
occurrence of certain events will be considered events of default. In the event
that the Company's financing becomes insufficient, or its relationship
terminates with the current primary lenders, the Company would need to obtain
similar financing from other sources. Management believes it can obtain
additional floor plan financing or alternative financing if necessary (see Note
6).

Concentrations of Credit Risks

Financial instruments that potentially subject the Company to significant
concentrations of credit risk consist principally of cash and cash equivalents
and accounts receivable. The Company places its cash and cash equivalents with
what it considers to be quality financial institutions. At December 31, 2000,
the Company had deposits in excess of federal insurance totaling approximately
$17.9 million. In January of 2001, a majority of these excess deposits were used
to pay advances outstanding under lines of credit.


48
Concentrations of credit risk with respect to trade receivables are reduced
because a large number of geographically diverse customers make up the Company's
customer base, thus, spreading the trade credit risk. A majority of the
Company's business, however, is concentrated in the United States heavy-duty
trucking and construction equipment markets and related aftermarkets. The
Company controls credit risk through credit approvals and by selling certain
trade receivables without recourse. Related to the Company's finance contracts,
after the finance contract is entered into, the Company generally sells the
contracts to a third party. The finance contracts are sold both with and without
recourse, but the annual amount of recourse losses which can be put to the
Company is contractually limited (see Note 14). Historically, bad debt expense
associated with the Company's accounts receivable and finance contracts has not
been significant.

4. ACCOUNTS RECEIVABLE:

The Company's accounts receivable, net, consisted of the following (in
thousands):

December 31
---------------------
1999 2000
-------- --------

Trade accounts receivable from sale of vehicles and
construction equipment $ 23,429 $ 13,594
Other trade receivables 2,596 1,155
Warranty claims 2,326 3,228
Other accounts receivable 2,016 2,973
Less- Allowance for doubtful receivables and
repossession losses (600) (600)
-------- --------

Total $ 29,767 $ 20,350
======== ========

For the years ended December 31, 1998, 1999 and 2000, the Company had no
significant related-party sales.

5. INVENTORIES:

The Company's inventories consisted of the following (in thousands):

December 31
---------------------------
1999 2000
--------- ---------

New vehicles $ 72,340 $ 86,891
Used vehicles 16,877 9,871
Construction equipment - new 38,494 14,872
Construction equipment - used 6,300 5,012
Construction equipment - rental 9,000 18,688
Parts and accessories 23,645 27,398
Other 7,809 16,677
Less- allowance (900) (1,994)
--------- ---------

Total $ 173,565 $ 177,415
========= =========


49
6. FLOOR PLAN NOTES PAYABLE AND LINES OF CREDIT:

Floor Plan Notes Payable

Floor plan notes are financing agreements to facilitate the Company's purchase
of new and used trucks and construction equipment. These notes are
collateralized by the inventory purchased and accounts receivable arising from
the sale thereof. The Company's floor plan notes have interest rates at prime
less a percentage rate as determined by the finance provider, as defined in the
agreements. The interest rates applicable to these agreements ranged from
approximately 7.25 percent to approximately 9.25 percent as of December 31,
2000. The amounts borrowed under these agreements are due when the related truck
or construction equipment inventory (collateral) is sold and the sales proceeds
are collected by the Company, or in the case of construction equipment rentals,
when the carrying value of the equipment is reduced. These lines may be
modified, suspended or terminated by the lender as described in Note 3.

The Company's floor plan agreement with its primary truck lender limits the
borrowing capacity based on the number of new and used trucks that may be
financed. As of December 31, 2000, the aggregate amounts of unit capacity for
new and used trucks are 2,074 and 688, respectively, and the availability for
new and used trucks is 801 and 378, respectively.

The Company's floor plan agreement with one of its construction equipment
lenders is based on the book value of the Company's construction equipment
inventory. As of December 31, 2000, the aggregate amount of borrowing capacity
with this lender was $20 million, with approximately $12.7 million outstanding.
Additional amounts are available under the Company's John Deere dealership and
credit agreements. At December 31, 2000, approximately $26.4 million was
outstanding pursuant to the John Deere agreements.

Amounts of collateral as of December 31, 2000, are as follows (in thousands):

Inventories, new and used vehicles and
construction equipment at cost based on
specific identification $133,340
Truck and construction equipment sale
related accounts receivable 13,594
--------

Total $146,934
========

Floor plan notes payable $146,272
========

Lines of Credit

The Company has a separate line-of-credit agreement with a financial institution
that provides for an aggregate maximum borrowing of $13,500,000, with advances
generally limited to 75 percent of new parts inventory. Advances bear interest
at prime less one-half of one percent. Advances under the line-of-credit
agreement are secured by new parts inventory. The line-of-credit agreement
contains financial covenants. The Company was in compliance with these covenants
at December 31, 2000. Either party may terminate the agreement with 30 days
written notice. As of December 31, 1999 and 2000, advances outstanding under
this line-of-credit agreement amounted to $3,010,000 and $13,500,000,
respectively. As of December 31, 2000, $0 was available for future borrowings.
This line is discretionary and may be modified, suspended or terminated at the
election of the lender.

The Company has a separate unsecured line-of-credit agreement with a financial
institution that provides for an aggregate maximum borrowing of $10,000,000.
Advances bear interest at prime or LIBOR plus 2.5 percent, pursuant to the
election of the Company at the time of borrowing. The line-of-credit agreement
contains financial covenants. The Company was in compliance with these covenants
at December 31, 2000. The line-of-credit agreement expires in March 2001. As of
December 31, 1999 and 2000, advances outstanding under this line-of-credit
agreement amounted to $5,000,000 and $10,000,000, respectively. As of December
31, 2000, $0 was available for future borrowings.


50
The Company has a separate line-of-credit agreement with a financial institution
that provides for an aggregate maximum borrowing of $3,500,000, with advances
generally limited to 100 percent of the book value of the Company's service
units (vehicles). Advances bear interest at prime less .75 percent. Advances
under the line-of-credit agreement are secured by service units. The
line-of-credit agreement contains financial covenants. The Company was in
compliance with these covenants at December 31, 2000. As of December 31, 1999
and 2000, advances outstanding under this line-of-credit agreement amounted to
$2,943,000 and $2,732,000, respectively. As of December 31, 2000, $768,000 was
available for future borrowings. This line may be terminated at the election of
the lender or the Company, for any reason, by giving 60 days written notice.

The Company has a separate line-of-credit with a financial institution that
provides for an aggregate maximum borrowing of $8,000,000, with advances
generally limited to 50% of the book value of the Company's retail centers
inventory. Advances bear interest at either prime or one, two or three month
LIBOR plus a percentage, pursuant to the election of the Company at the time of
borrowing. The interest rates applicable to this agreement were 8.45 percent to
9.5 percent as of December 31, 2000. The line-of-credit agreement contains
financial covenants. The Company was in compliance with these covenants at
December 31, 2000. The line of credit agreement expires June 30, 2001. As of
December 31, 1999 and 2000, advances outstanding under this line-of-credit
agreement amounted to $2,097,000 and $7,547,000, respectively. As of December
31, 2000, $453,000 was available for future borrowings.

Note payable to shareholder is a short-term note that is payable on demand and
bears interest equal to one-quarter of one percent per annum less than the rate
of interest received by the Company under its agreement to deposit overnight
funds in interest bearing accounts with one of the Company's floor plan lenders.
This note payable was repaid in its entirety during 2000.

7. LONG-TERM DEBT:

Long-term debt is comprised of the following (in thousands):

December 31
-------------------------
1999 2000
-------- --------

Variable interest rate term notes $ 11,078 $ --
Fixed interest rate term notes 60,702 90,986
-------- --------

Total debt 71,780 90,986

Less- Current maturities (6,366) (11,379)
-------- --------

$ 65,414 $ 79,607
======== ========

As of December 31, 2000, debt maturities are as follows (in thousands):

2001 $ 11,379
2002 11,686
2003 12,309
2004 9,794
2005 12,080
Thereafter 33,738
-----------
$ 90,986
===========

The Company's fixed interest rate notes are primarily with financial
institutions and have interest rates ranging from approximately 6.0 percent to
9.7 percent at December 31, 2000. Payments on the notes range from $31 to
$34,833 per month, plus interest. Maturities of these notes range from January
2001 to December 2015.


51
The proceeds from the issuance of the notes were used primarily to acquire land,
buildings and improvements, transportation equipment and leasing vehicles. The
notes are secured by the assets acquired with the proceeds of such notes.

8. DISCLOSURES ABOUT FAIR VALUE OF FINANCIAL INSTRUMENTS:

The following methods and assumptions were used to estimate the fair value of
each class of financial instrument held by the Company:

Current assets and current liabilities - The carrying value
approximates fair value due to the short maturity of these items.

Long-term debt - The fair value of the Company's long-term debt is
based on secondary market indicators. Since the Company's debt is
not quoted, estimates are based on each obligation's
characteristics, including remaining maturities, interest rate,
credit rating, collateral, amortization schedule and liquidity. The
carrying amount approximates fair value.

9. DEFINED CONTRIBUTION PENSION PLANS:

The Company has a defined contribution pension plan (the Rush Plan) which is
available to all Company employees and the employees of certain affiliates. As
of January and July 1st of every year, each employee who has completed six
months of continuous service is entitled to enter the Rush Plan. Participating
employees may contribute from 1 percent to 15 percent of total gross
compensation. The Company, at its discretion, contributed an amount equal to 25
percent of the employees' contributions for those employees with less than five
years of service and contributed an amount equal to 50 percent of the employees'
contributions for those employees with more than five years of service. During
the years ended December 31, 1998, 1999 and 2000, the Company incurred expenses
of approximately $648,000, $1,192,000 and $1,588,000, respectively, related to
the Rush Plan.

The Company currently does not provide any postretirement benefits other than
pensions nor does it provide any postemployment benefits.

10. LEASES:

Vehicle Leases

The Company leases vehicles primarily over periods ranging from one to six years
under operating lease arrangements. These vehicles are subleased to customers
under various agreements in its own leasing operation. Generally, the Company is
required to incur all operating costs and pay a minimum rental and an excess
mileage charge based on maximum mileage over the term of the lease. Vehicle
lease expenses for the years ended December 31, 1998, 1999 and 2000, were
approximately $5,648,000, $5,992,600 and $5,619,700, respectively.


52
Minimum rental commitments for noncancelable vehicle leases in effect at
December 31, 2000, are as follows (in thousands):

2001 $ 4,629
2002 3,799
2003 2,716
2004 1,512
2005 744
Thereafter 365
---------

Total $ 13,765
=========

Customer Vehicle Leases

A Company division leases both owned and leased vehicles to customers primarily
over periods of one to six years under operating lease arrangements. The leases
require a minimum rental and a contingent rental based on mileage. Rental income
during the years ended December 31, 1998, 1999 and 2000, consisted of minimum
payments of approximately $7,867,000, $8,329,000 and $10,254,000, respectively,
and contingent rentals of approximately $1,862,000, $1,694,000 and $2,213,000,
respectively. Minimum lease payments to be received for noncancelable leases and
subleases in effect at December 31, 2000, are as follows (in thousands):

2001 $ 10,020
2002 8,928
2003 7,382
2004 5,315
2005 3,103
Thereafter 1,577
----------

Total $ 36,325
==========

Other Leases - Land and Buildings

The Company leases various facilities under operating leases which expire at
various times through 2023. Rental expense for the years ended December 31,
1998, 1999 and 2000, was $1,423,000, $1,460,000 and $2,224,000, respectively.
Future minimum lease payments under noncancelable leases at December 31, 2000,
are as follows (in thousands):

2001 $ 2,126
2002 1,796
2003 1,475
2004 1,131
2005 826
Thereafter 2,480
----------

Total $ 9,834
==========

11. STOCK OPTIONS AND STOCK PURCHASE WARRANTS:

In October 1995, Statement of Financial Accounting Standards No. 123,
"Accounting for Stock-Based Compensation" (SFAS 123), was issued. SFAS 123
defines a fair value based method of accounting for employee stock options or
similar equity instruments and encourages all entities to adopt that method of
accounting for all of their employee stock compensation plans. Under the fair
value based method, compensation cost is measured at the grant date based on the
value of the award and is recognized over the service period of the award, which
is usually the vesting period. However, SFAS 123 also allows entities to
continue to measure compensation costs for employee stock compensation plans
using the intrinsic value method of accounting prescribed by APB Opinion No. 25,
"Accounting for Stock Issued to Employees" (APB 25). Because the Company has
elected to continue to follow


53
APB 25, SFAS 123 requires disclosure of pro forma net income and earnings per
share as if the new fair value accounting method was adopted. The Company has
presented the pro forma information required by SFAS 123.

In April 1996, the Board of Directors and shareholders adopted the Rush
Enterprises, Inc. Long-Term Incentive Plan (the Incentive Plan). The Incentive
Plan provides for the grant of stock options (which may be nonqualified stock
options or incentive stock options for tax purposes), stock appreciation rights
issued independent of or in tandem with such options (SARs), restricted stock
awards and performance awards.

The aggregate number of shares of common stock subject to stock options or SARs
that may be granted to any one participant in any one year under the Incentive
Plan is 100,000 shares. The Company has 1,000,000 shares of common stock
reserved for issuance upon exercise of any awards granted under the Company's
Incentive Plan.

In connection with its Offering, the Company agreed to issue to the
representatives of the underwriters and their designees, for their own accounts,
warrants to purchase an aggregate of 250,000 shares of common stock. The
warrants are exercisable during the four-year period commencing June 12, 1997,
at an exercise price equal to $14.40 per share. At December 31, 2000, none of
these warrants had been exercised.

On April 8, 1996, the Board of Directors of the Company declared a dividend of
one common share purchase right (a Right) for each share of common stock
outstanding. Each Right entitles the registered holder to purchase from the
Company one share of common stock at a price of $35.00 per share (the Purchase
Price). The Rights are not exercisable until the distribution date, as defined.
The Rights will expire on April 7, 2006 (the Final Expiration Date), unless the
Final Expiration Date is extended or unless the Rights are earlier redeemed or
exchanged by the Company.

In March 1998, 1999 and 2000, the Company granted options under the Incentive
Plan to purchase an aggregate of 168,140, 117,150 and 148,725 shares,
respectively, of common stock to employees. Each option granted shall become
exercisable in three annual installments beginning on the third anniversary of
the date of grant. The options are exercisable at a price equal to the fair
value of the Company's common stock at the date of grant.

During 2000, the Company granted options outside of any plan to purchase an
aggregate of 169,258 shares of common stock to employees. Each option granted
shall become exercisable in three annual installments beginning on the third
anniversary of the date of grant. The options are exercisable at a price equal
to the fair value of the Company's common stock at the date of grant.

During 1997, the Board of Directors and shareholders adopted the Rush
Enterprises, Inc. 1997 Non-Employee Director Stock Option Plan (the Director
Plan). The Director Plan is designed to attract and retain highly qualified
non-employee directors, reserving 300,000 shares of common stock for issuance
upon exercise of any awards granted under the Plan. Under the terms of this
plan, each non-employee director received options to purchase 10,000 shares as
of the date of adoption or on their respective date of election, all of which
are fully vested and are exercisable immediately, and expire ten years from the
date of grant. During each of the years ended December 31, 1997, 1998, 1999 and
2000, 30,000 options were granted and exercisable at a price equal to the fair
values of the Company's common stock at the dates of grant. As of December 31,
2000, 20,000 of these options have been exercised.


54
A summary of the Company's stock option activity, and related information for
the years ended December 31, 1998, 1999 and 2000 follows:

<TABLE>
<CAPTION>
1998 1999 2000
--------------------- --------------------- ---------------------
Weighted Weighted Weighted
Average Average Average
Exercise Exercise Exercise
Options Price Options Price Options Price
-------- ------ -------- ------ -------- ------
<S> <C> <C> <C> <C> <C> <C>
Outstanding, beginning of year 130,388 $ 8.51 317,728 $10.10 437,203 $10.87
Granted 198,140 11.15 147,150 12.47 347,983 6.68
Exercised -- -- (20,000) 10.31 0 --
Forfeited (10,800) 10.18 (7,675) 11.29 (10,275) 9.79
-------- ------ -------- ------ -------- ------

Outstanding, end of year 317,728 $10.10 437,203 $10.87 774,911 $ 9.00
======== ====== ======== ====== ======== ======

Exercisable, end of year 60,000 $10.06 70,000 $12.64 132,212 $10.34
======== ====== ======== ====== ======== ======

Weighted average fair value of options granted
during the year $ 5.84 $ 5.47 $ 4.55
</TABLE>

The following table summarizes the information about the Company's options
outstanding at December 31, 2000:

<TABLE>
<CAPTION>
Options Outstanding Options Exercisable
---------------------------------------------------- ------------------------------------
Weighted
Average Weighted Weighted
Remaining Average Average
Number Contractual Exercise Number Exercise
Exercise Price Outstanding Life Price Exercisable Price
--------------------------------------------------------------------------------------------

<S> <C> <C> <C> <C> <C>
$6.19 - $8.63 460,896 8.6 $ 7.13 82,212 $ 7.78
$11.00 - $12.00 284,015 7.6 $ 11.26 20,000 $ 12.00
$16.25 30,000 8.4 $ 16.25 30,000 $ 16.25
------- -------
774,911 132,212
======= =======
</TABLE>

If the Company had adopted the fair value accounting method under SFAS 123, the
Company's net income and earnings per share would have been reduced to the pro
forma amounts indicated below (in thousands, except per share amounts):

1998 1999 2000
---------- ---------- ----------

Net income-
As reported $ 10,797 $ 16,166 $ 3,325
Pro forma 10,575 15,853 2,831

Basic earnings per share-
As reported $ 1.62 $ 2.40 $ 0.47
Pro forma 1.59 2.35 0.40

Diluted earnings per share-
As reported $ 1.62 $ 2.34 $ 0.47
Pro forma 1.59 2.30 0.40


55
The fair value of these options was estimated using a Black-Scholes option
pricing model with a risk-free interest rate of 5.5 percent, 6.0 percent and 6.0
percent for 1998, 1999 and 2000, respectively, a volatility factor of .422, .510
and .745 for 1998, 1999 and 2000, respectively, a dividend yield of 0 percent,
and an expected option life of seven years, five years and five years for 1998,
1999 and 2000, respectively.

In October 1997, the Company issued warrants to purchase an aggregate of 171,875
shares of common stock to C. Jim Stewart & Stevenson in connection with the
purchase of the assets of the John Deere construction equipment store. The
warrants are exercisable during the five-year period commencing October 6, 1998,
at an exercise price equal to $12.00 per share. None of these warrants have been
exercised as of December 31, 2000.

In March 1998, the Company issued options to purchase an aggregate of 109,793
shares of common stock to the seller in connection with the purchase of the
stock of D & D Farm and Ranch Supermarket, Inc. The options are exercisable in
four annual installments beginning on the second anniversary of the date of
grant, at exercise prices equal to $9.38, $14.38 and $19.38 per share. None of
these options have been exercised as of December 31, 2000

In March 1998 and 2000, the Company issued, to certain employees, warrants to
purchase an aggregate of 18.75% of the common stock of Rush Retail Centers,
Inc., its wholly owned subsidiary, for $375,000. The warrants are exercisable on
various dates between March 2001 and March 2003 and expire 10 years from the
grant date. None of these warrants have been exercised as of December 31, 2000.

12. EARNINGS PER SHARE:

Earnings per share for all periods have been restated to reflect the adoption of
Statement of Financial Accounting Standards No. 128, "Earnings Per Share," (SFAS
128) which established standards for computing and presenting earnings per share
(EPS) for entities with publicly held common stock or potential common stock.
This statement requires dual presentation of basic and diluted EPS on the face
of the income statement for all entities with complex capital structures. Basic
EPS were computed by dividing net income by the weighted average number of
shares of common stock outstanding during the period. Diluted EPS differs from
basic EPS due to the assumed conversions of potentially dilutive options and
warrants that were outstanding during the period. The following is a
reconciliation of the numerators and the denominators of the basic and diluted
per-share computations for net income.

<TABLE>
<CAPTION>
1998 1999 2000
----------- ----------- -----------
<S> <C> <C> <C>
Numerator-
Numerator for basic and diluted earnings per share-
Net income available to common shareholders $10,797,000 $16,166,000 $ 3,325,000
=========== =========== ===========

Denominator-
Denominator for basic earnings per share, weighted-average shares 6,643,730 6,735,360 7,002,044

Effect of dilutive securities-
Stock options 25,324 117,974 5,960
Warrants 925 33,791 --
----------- ----------- -----------

Dilutive potential common shares 26,249 151,765 5,960

Denominator for diluted earnings per share, adjusted
weighted-average shares and assumed conversions 6,669,979 6,887,125 7,008,004
=========== =========== ===========

Basic earnings per common share $ 1.62 $ 2.40 $ 0.47
=========== =========== ===========

Diluted earnings per common share and common share equivalents $ 1.62 $ 2.34 $ 0.47
=========== =========== ===========
</TABLE>


56
Warrants and options to purchase shares of common stock that were outstanding
for the years ended December 31, 1998, 1999 and 2000, that were not included in
the computation of diluted earnings per share because the exercise prices were
greater than the average market prices of the common shares, are as follows:

1998 1999 2000
--------- --------- ---------

Warrants 421,875 -- 421,875
Options 283,113 89,793 884,884
--------- --------- ---------

Total antidilutive securities 704,988 89,793 1,306,759
========= ========= =========

13. INCOME TAXES:

Prior to the Offering of the Company's common stock, the Company maintained the
status of S Corporation for federal and state income tax purposes. As an S
Corporation, the Company was generally not responsible for income taxes. Upon
the closing of the Offering, the Company's S Corporation election terminated and
the Company was reorganized. Accordingly, the Company became subject to federal
and state income taxes from that date forward.

Upon the Company's termination of its S Corporation status, the Company provided
deferred income taxes for cumulative temporary differences between the tax basis
and financial reporting basis of its assets and liabilities at the date of
termination.

Provision for Income Taxes

The tax provision for the years ended December 31, 1998, 1999 and 2000, are
summarized as follows (in thousands):

1998 1999 2000
-------- -------- --------

Current provision-
Federal $ 5,652 $ 7,246 $ (1,612)
State 1,090 968 (65)
-------- -------- --------

6,742 8,214 (1,677)
-------- -------- --------

Deferred provision-
Federal 424 2,598 3,604
State 34 (35) 289
-------- -------- --------

458 2,563 3,893
-------- -------- --------

Provision for income taxes $ 7,200 $ 10,777 $ 2,216
======== ======== ========

The following summarizes the tax effect of significant cumulative temporary
differences that are included in the net deferred income tax liability as of
December 31, 1999 and 2000 (in thousands):

<TABLE>
<CAPTION>
1999 2000
------- -------
<S> <C> <C>
Differences in depreciation and amortization $ 5,384 $ 9,309
Accruals and reserves not deducted for tax purposes until paid (1,108) (1,451)
Other, net (75) 236
------- -------

$ 4,201 $ 8,094
======= =======
</TABLE>


57
A reconciliation of taxes based on the federal statutory rates and the
provisions for income taxes for the years ended December 31, 1998, 1999 and
2000, are summarized as follows (in thousands):

1998 1999 2000
------- ------- -------

Income taxes at the federal statutory rate $ 6,299 $ 9,430 $ 1,939
State income taxes, net of federal benefit 708 1,275 204
Other, net 193 72 73
------- ------- -------

Provision for income taxes $ 7,200 $10,777 $ 2,216
======= ======= =======

14. COMMITMENTS AND CONTINGENCIES:

The Company is contingently liable to finance companies for the notes initiated
on behalf of such finance companies related to the sale of trucks and
construction equipment. The Company's recourse liability related to such finance
contracts is limited to 15 percent to 25 percent of the outstanding amount of
each note initiated on the behalf of the finance company with the aggregate
recourse liability for 1999 and 2000 being limited to $700,000. The Company
provides an allowance for repossession losses and early repayment penalties.

Finance contracts initiated and sold during the years ended December 31, 1998,
1999 and 2000, were $204,400,000, $283,569,000 and $176,345,000, respectively.

The Company is involved in various claims and legal actions arising in the
ordinary course of business. The Company believes it is unlikely that the final
outcome of any of the claims or proceedings to which the Company is a party
would have a material adverse effect on the Company's financial position or
results of operations; however, due to the inherent uncertainty of litigation,
there can be no assurance that the resolution of any particular claim or
proceeding would not have a material adverse effect on the Company's results of
operations for the fiscal period in which such resolution occurred.

The Company has consulting agreements with individuals for an aggregate monthly
payment of $35,823. The agreements expire in 2001.

15. ACQUISITIONS:

In September 1999, the Company acquired substantially all the assets of Calvert
Sales, Inc. (Calvert), a John Deere construction equipment dealership. The
acquisition encompasses 13 counties in eastern Michigan, including two
full-service dealerships located in the Detroit and Flint areas. The transaction
was valued at $11.1 million with the purchase price paid in a combination of
cash and notes payable.


58
The acquisition has been accounted for as a purchase; operations of the business
acquired have been included in the accompanying consolidated financial
statements from the respective date of acquisition. The purchase price has been
allocated based on the fair values of the assets at the date of acquisition as
follows (in thousands):

Inventories $ 10,711
Property and equipment 365
Accrued expenses (52)
Goodwill 37
--------

Total $ 11,061
========

In October 1999, the Company purchased substantially all the assets of Southwest
Peterbilt, Inc., Southwest Truck Center, Inc., and New Mexico Peterbilt, Inc.
(Southwest), a Peterbilt truck dealer, which consisted of five dealership
locations in Arizona and New Mexico. The transaction was valued at $23.9 million
with the purchase price paid in a combination of cash and 355,556 shares of the
Company's common stock. An additional $4.0 million may be paid based on a
performance based objective.

The acquisition has been accounted for as a purchase; operations of the business
acquired have been included in the accompanying consolidated financial
statements from the respective date of acquisition. The purchase price has been
allocated based on the fair values of the assets at the date of acquisition as
follows (in thousands):

Inventories $ 7,517
Property and equipment 352
Accrued expenses (570)
Prepaid expenses and other 33
Goodwill 16,556
--------

Total $ 23,888
========

In December 1999, the Company purchased substantially all the assets of Norm
Pressley's Truck Center (Pressley), which consisted of three dealership
locations in San Diego, Escondido and El Centro, California. The transaction was
valued at approximately $4.5 million with the purchase price paid in cash. An
additional $700,000 may be paid based on a performance based objective.

The acquisition has been accounted for as a purchase; operations of the business
acquired have been included in the accompanying consolidated financial
statements from the respective date of acquisition. The purchase price has been
allocated based on the fair values of the assets at the date of acquisition as
follows (in thousands):

Inventories $ 1,458
Property and equipment 406
Accrued expenses (329)
Prepaid expenses and other 85
Goodwill 2,926
-------

Total $ 4,546
=======


59
The following unaudited pro forma summary presents information as if the
Calvert, Southwest and Pressley acquisitions had taken place at the beginning of
1998. The pro forma information is provided for information purposes only. It is
based on historical information and does not necessarily reflect the actual
results that would have occurred nor is it necessarily indicative of future
results of operations of the Company. The following summary is for the years
ended December 31, 1998 and 1999 (unaudited) (in thousands, except per share
amounts):

<TABLE>
<CAPTION>
1998 1999
------------- -------------
<S> <C> <C>
Revenues $ 763,762 $ 921,481
============= =============

Income after pro forma provision for income taxes $ 12,671 $ 17,594
============= =============

Basic income per share $ 1.81 $ 2.51
============= =============

Diluted income per share $ 1.80 $ 2.46
============= =============
</TABLE>

16. UNAUDITED QUARTERLY FINANCIAL DATA:

(In thousands, except per share amounts.)

<TABLE>
<CAPTION>
First Second Third Fourth
Quarter Quarter Quarter Quarter
--------- --------- --------- ---------
<S> <C> <C> <C> <C>
1999

Revenues $ 177,843 $ 189,412 $ 214,844 $ 226,256
Operating income 7,016 8,358 8,953 10,801
Income before income taxes 5,532 6,476 6,976 7,959
Net income 3,319 3,886 4,186 4,775
Basic earnings per share $ .50 $ .58 $ .63 $ .68
Diluted earnings per share $ .50 $ .57 $ .61 $ .66

2000

Revenues $ 209,952 $ 248,536 $ 227,369 $ 211,571
Operating income 5,211 6,682 7,923 1,793
Income (loss) before income taxes 1,793 2,889 3,497 (2,638)
Net income (loss) 1,076 1,733 2,098 (1,582)
Basic earnings (loss) per share $ .15 $ .25 $ .30 $ (.23)
Diluted earnings (loss) per share $ .15 $ .25 $ .30 $ (.23)
</TABLE>


60
17. SEGMENTS:

The Financial Accounting Standards Board issued Statement of Financial
Accounting Standards No. 131 "Disclosures about Segments of an Enterprise and
Related Information" (SFAS 131). This statement requires that public business
enterprises report certain information about operating segments in complete sets
of financial statements of the enterprise and in condensed financial statements
of interim periods issued to shareholders. It also requires that public business
enterprises report certain information about their products and services, the
geographic areas in which they operate, and their major customers. The effective
date for SFAS No. 131 is for fiscal years beginning after December 15, 1997.

The Company has two reportable segments: the Heavy-Duty Truck segment and the
Construction Equipment segment. The Heavy-Duty Truck segment operates a regional
network of truck centers that provide an integrated one-stop source for the
trucking needs of its customers, including retail sales of new Peterbilt and
used heavy-duty trucks, after-market parts, service and body shop facilities and
a wide array of financial services, including the financing of new and used
truck purchases, insurance products and truck leasing and rentals. The
Construction Equipment segment, formed during 1997, operates full-service John
Deere dealerships that serve the Houston, Texas, Metropolitan and surrounding
areas and 67 counties in Michigan. Dealership operations include the retail sale
of new and used equipment, after-market parts and service facilities, equipment
rentals, and the financing of new and used equipment.

The accounting policies of the segments are the same as those described in the
summary of significant accounting policies. The Company evaluates performance
based on income before income taxes not including extraordinary items.

The Company accounts for intersegment sales and transfers as if the sales or
transfers were to third parties, that is, at current market prices. There were
no material intersegment sales during the years ended December 31, 1998, 1999
and 2000.


61
The Company's reportable segments are strategic business units that offer
different products and services. They are managed separately because each
business unit requires different technology and marketing strategies. Business
units were maintained through expansion and acquisitions. The following table
contains summarized information about reportable segment profit or loss and
segment assets, for the years ended December 31, 1998, 1999 and 2000 (in
thousands):

<TABLE>
<CAPTION>
Heavy-Duty Construction
Truck Equipment
Segment Segment All Other Totals
-------- -------- -------- --------
<S> <C> <C> <C> <C>
1998

Revenues from external customers $538,209 $ 51,273 $ 23,303 $612,785
Interest income 982 -- -- 982
Interest expense 4,163 1,912 791 6,866
Depreciation and amortization 3,665 623 525 4,813
Segment profit before income tax 17,219 562 216 17,997
Segment assets 133,100 65,419 22,181 220,700
Expenditures for segment assets 16,084 1,586 5,237 22,907

1999

Revenues from external customers $689,109 $ 91,209 $ 28,037 $808,355
Interest income 807 -- -- 807
Interest expense 6,004 2,381 607 8,992
Depreciation and amortization 4,554 1,149 459 6,162
Segment profit before income tax 22,856 2,362 1,725 26,943
Segment assets 267,926 73,779 23,991 365,696
Expenditures for segment assets 51,935 1,229 7,161 60,325

2000

Revenues from external customers $748,523 $110,144 $ 38,761 $897,428
Interest income 140 -- -- 140
Interest expense 11,987 3,030 1,191 16,208
Depreciation and amortization 7,199 1,385 865 9,449
Segment profit (loss) before income tax 5,884 416 (759) 5,541
Segment assets 288,225 63,047 37,602 388,874
Expenditures for segment assets 36,048 779 4,146 40,973
</TABLE>

Revenues from segments below the quantitative thresholds are attributable to
four operating segments of the Company. Those segments include a farm and ranch
retail center, a tire company, an insurance company, and a hunting lease
operation. None of those segments has ever met any of the quantitative
thresholds for determining reportable segments.


62
Item 10. Changes in and Disagreements with Accountants on Accounting and
Financial Disclosure

None.

PART III

Item 11. Directors and Executive Officers of the Registrant

The information called for by item 10 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2001 Annual Meeting of Shareholders, under the captions "Election of
Directors" and "Executive Officers."

Item 12. Executive Compensation

The information called for by item 11 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2001 Annual Meeting of Shareholders, under the caption "Compensation of
Executive Officers."

Item 13. Security Ownership of Certain Beneficial Owners and Management

The information called for by item 12 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2001 Annual Meeting of Shareholders, under the caption "Principal
Shareholders and Stock Ownership of Management."

Item 14. Certain Relationships and Related Transactions

The information called for by item 13 of Form 10-K is incorporated herein
by reference to such information included in the Company's Proxy Statement for
the 2001 Annual Meeting of Shareholders, under the caption "Certain
Transactions."


63
PART IV

Item 15. Exhibits, Financial Statement Schedules and Reports on Form 8-K

Index to Financial Statements

(a) The following documents are filed as part of this Annual Report or
are incorporated by reference as indicated:

1. The following financial statements are included under Item 8:

Report of Independent Public Accountants

Consolidated Balance Sheets as of December 31, 1999 and 2000

Consolidated Statements of Income for the years ended December 31, 1998,
1999 and 2000

Consolidated Statements of Shareholders' Equity for the years ended
December 31, 1998, 1999 and 2000

Consolidated Statements of Cash Flows for the years ended December 31,
1998, 1999 and 2000

Notes to Consolidated Financial Statements.

2. The following financial statement schedules are included under Item
14:

None.

3. Exhibits.

Exhibit
No. Identification of Exhibit
- ------- -------------------------

2.1 Asset Purchase Agreement effective September 1, 1999, among Rush
Equipment Centers of Michigan, Inc., Rush Enterprises, Inc., Calvert
Sales Inc. and Thomas B. Calvert, Trustee. (incorporated herein by
reference to Exhibit 2.5 of the Company's Form 10-K for the year
ended December 31, 1999)

2.2 Asset Purchase Agreement dated September 22, 1999 by and among Rush
Truck Centers of Arizona, Inc., Southwest Peterbilt, Inc., Southwest
Truck Center, Inc., and Edward Donahue, Sr. (incorporated herein by
reference to Exhibit 2.8 of the Company's Current Report on Form 8-K
filed on October 19, 1999)

2.3 Asset Purchase Agreement dated September 22, 1999 by and among Rush
Truck Centers of New Mexico Peterbilt, Inc. and Edward Donahue, Sr.
(incorporated herein by reference to Exhibit 2.1 of the Company's
Report on Form 8-K filed on October 19, 1999)

2.4 Asset Purchase Agreement dated December 1, 1999 by and among Rush
Truck Centers of California, Inc., Norm Pressley's Truck Center and
Scott Pressley. (incorporated herein by reference to Exhibit 2.8 of
the Company's Form 10-K for the year ended December 31, 1999)

3.1. Amended and Restated Articles of Incorporation of the Registrant
(incorporated herein by reference to Exhibit 3.1 of the Company's
Quarterly Report on Form 10-Q, for the quarter ended June 30, 2000).

3.2. Bylaws of the Registrant, as amended (incorporated herein by
reference to Exhibit 3.2 of the Company's Registration Statement No.
333-03346 on Form S-1 filed April 10, 1996).


64
4.1.        Specimen of certificate representing Common Stock, $.01 par value,
of the Registrant (incorporated herein by reference to Exhibit 4.1
of the Company's Registration Statement No. 333-03346 on Form S-1
filed April 10, 1996).

4.2. Form of Representatives' Warrant Agreement, including form of
Representatives' Warrant (incorporated herein by reference to
Exhibit 4.2 of the Company's Registration Statement No. 333-03346 on
Form S-1 filed April 10, 1996).

4.3. Rights Agreement dated April 8, 1996 between Rush Enterprises, Inc.
and American Stock Transfer & Trust Company, Trustee (incorporated
herein by reference to Exhibit 4.3 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

10.01. Right of First Refusal dated April 1, 1996 between Peterbilt Motors
Company and W. Marvin Rush (incorporated herein by reference to
Exhibit 10.76 of the Company's Registration Statement No. 333-03346
on Form S-1 filed April 10, 1996).

10.02. Right of First Refusal dated April 1, 1996 between Peterbilt Motors
Company and Barbara Rush (incorporated herein by reference to
Exhibit 10.77 of the Company's Registration Statement No. 333-03346
on Form S-1 filed April 10, 1996).

10.03. Right of First Refusal dated April 1, 1996 between Peterbilt Motors
Company and W. M. "Rusty" Rush (incorporated herein by reference to
Exhibit 10.78 of the Company's Registration Statement No. 333-03346
on Form S-1 filed April 10, 1996).

10.04. Right of First Refusal dated April 1, 1996 between Peterbilt Motors
Company and Robin Rush (incorporated herein by reference to Exhibit
10.79 of the Company's Registration Statement No. 333-03346 on Form
S-1 filed April 10, 1996).

10.05. Form of Indemnity Agreement between Rush Enterprises, Inc. and the
members of its Board of Directors (incorporated herein by reference
to Exhibit 10.80 of the Company's Registration Statement No.
333-03346 on Form S-1 filed April 10, 1996).

10.06. Form of Employment Agreement between W. Marvin Rush, W.M. "Rusty"
Rush and Robin M. Rush (incorporated herein by reference to Exhibit
10.81 of the Company's Registration Statement No. 333-03346 on Form
S-1 filed April 10, 1996).

10.07. Form of Employment Agreement between Rush Enterprises, Inc., and
certain of its Vice Presidents. (incorporated herein by reference to
Exhibit 10.82 of the Company's Registration Statement No. 333-03346
on Form S-1 filed April 10, 1996).

10.08. Tax Indemnification Agreement between Rush Enterprises, Inc.,
Associated Acceptance, Inc. and W. Marvin Rush (incorporated herein
by reference to Exhibit 10.83 of the Company's Registration
Statement No. 333-03346 on Form S-1 filed April 10, 1996).

*10.09. Rush Enterprises, Inc. Long-Term Incentive Plan as amended.

10.10. Form of Rush Enterprises, Inc. Long-Term Incentive Plan Stock Option
Agreement (incorporated herein by reference to Exhibit 10.85 of the
Company's Registration Statement No. 333-03346 on Form S-1 filed
April 10, 1996).

*10.11. Amended and Restated Master Loan Agreement between General Motors
Acceptance Corporation and Rush Enterprises, Inc. dated December 7,
2000.

10.12 Interest Rate Allowances Agreement dated February 1, 1999 between
General Motors Acceptance Corporation and Rush Enterprises, Inc.
(incorporated herein by reference to Exhibit 2.16 of the Company's
Form 10-K for the year ended December 31, 1999)

10.13 Registration Rights Agreement dated October 1, 1999 by and among
Rush Enterprises, Inc., Southwest Truck Center, Inc. and New Mexico
Peterbilt, Inc. (incorporated herein by reference to Exhibit 2.1 of
the Company's Report on Form 8-K filed on October 19, 1999)

10.14 Form of dealer agreement between Paccar, Inc. and Rush Truck
Centers. (incorporated herein by reference to Exhibit 10.18 of the
Company's Form 10-K for the year ended December 31, 1999)

10.15 Letter Agreement between Paccar Financial Corp. and Rush
Enterprises, Inc. dated January 17, 2000. (incorporated herein by
reference to Exhibit 10.19 of the Company's Form 10-K for the year
ended December 31, 1999)


65
*11.1       Computation of pro forma earnings per share.

21.1 Subsidiaries of the Company.

<TABLE>
<CAPTION>
Names Under
State of Which Subsidiary
Name Incorporation Does Business
- --------------------------------- ------------- ----------------------------------------
<S> <C> <C>
Rush Truck Centers of Texas, L.P. Delaware Rush Truck Center
World Wide Tires
Rush Truck Center, Pharr
Rush Peterbilt Truck Center, Beaumont
Rush Truck Center, Beaumont
Rush Peterbilt Truck Center, San Antonio
Rush Truck Center, San Antonio
Rush Peterbilt Truck Center, Houston
Rush Truck Center, Houston
Rush Peterbilt Truck Center, Laredo
Rush Truck Center, Laredo
Rush Peterbilt Truck Center, Lufkin
Rush Truck Center, Lufkin
Rush Peterbilt Truck Center, Pharr
Rush Used Truck Center, Austin
Rush Truck Center, Sealy
Rush Peterbilt Truck Center, Sealy

Rush Truck Centers of Oklahoma, Inc. Delaware Oklahoma Trucks, Inc.
Translease
Tulsa Trucks, Inc.
Rush Peterbilt Truck Center, Oklahoma City
Rush Truck Center, Oklahoma City
Rush Peterbilt Truck Center, Tulsa
Rush Truck Center, Tulsa
Rush Volvo Truck Center, Oklahoma City
Rush Volvo Truck Center, Tulsa
Rush Used Truck Center, Tulsa
Rush Peterbilt Truck Center, Ardmore
Rush Truck Center, Ardmore

Rush Truck Centers of California, Inc. Delaware South Coast Peterbilt
Translease
World Wide Tires
Rush Peterbilt Truck Center, Pico Rivera
Rush Truck Center, Pico Rivera
Rush Peterbilt Truck Center, Fontana
Rush Truck Center, Fontana
</TABLE>


66
<TABLE>
<S> <C> <C>
Rush Peterbilt Truck Center, Sun Valley
Rush Truck Center, Sun Valley
Rush Truck Center, Sylmar
Rush Peterbilt Truck Center, Sylmar
Rush Truck Center, Escondido
Rush Peterbilt Truck Center, Escondido
Rush Truck Center, San Diego
Rush Peterbilt Truck Center, San Diego

Rush Truck Centers of Louisiana, Inc. Delaware Ark-La-Tex Peterbilt, Inc.
Translease
Rush Peterbilt Truck Center, Bossier City
Rush Truck Center, Bossier City

Los Cuernos, Inc. Delaware Los Cuernos Ranch

Rush Administrative Services, Inc. Delaware None

AiRush, Inc. Delaware None

Rush Truck Leasing, Inc. Delaware Rush Crane Systems

Rush Truck Centers of Colorado, Inc. Delaware Rush Truck Centers, Inc.
Rush Peterbilt Truck Center, Denver
Rush Truck Center, Denver
Rush Peterbilt Truck Center, Greeley
Rush Truck Center, Greeley

Rush Truck Centers of Arizona, Inc. Delaware Rush Truck Center, Phoenix
Rush Peterbilt Truck Center, Phoenix
Rush Truck Center, Chandler
Rush Peterbilt Truck Center, Chandler
Rush Truck Center, Flagstaff
Rush Peterbilt Truck Center, Flagstaff
Rush Truck Center, Tucson
Rush Peterbilt Truck Center, Tucson

Rush Truck Center of New Mexico, Inc. Delaware

Rush GMC Truck Center of Phoenix, Inc. Delaware

Rush GMC Truck Center of San Diego, Delaware
Inc.

Rush GMC Truck Center of Tucson, Inc. Delaware

Rush Equipment Centers of Texas, Inc. Delaware Rush Equipment Center, Houston
Rush Equipment Center, Beaumont
Rush Equipment Rental Center, San Antonio

Rush Retail Centers, Inc. Delaware D & D Farm & Ranch Supermarket, Inc.
</TABLE>

67
<TABLE>
<S> <C> <C>
Smith Brothers

Rushtex, Inc. Delaware

Rushco, Inc. Delaware

Rush Equipment Centers of Michigan, Delaware Rush Equipment Center, Ellsworth
Inc. Rush Equipment Center, Traverse City
Rush Equipment Center, Grand Rapids
Work `N Play Shop
Rush Equipment Center, Lansing
Rush Equipment Center, Detroit Metro
Rush Equipment Center, Mt. Morris
</TABLE>

*23.1 Consent of Arthur Andersen LLP

*27.1 Financial Data Schedule.

* filed herewith

(b) Reports on Form 8-K:

None


68
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

RUSH ENTERPRISES, INC.

By: /s/ W. MARVIN RUSH Date: March 26, 2001
----------------------------
W. Marvin Rush
Chairman and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed by the following persons on behalf of the registrant and
in the capacities on the dates indicated:

<TABLE>
<CAPTION>
Signature Capacity Date
- --------- -------- ----

<S> <C> <C>
/s/ W. MARVIN RUSH Chairman and Chief Executive Officer, March 26, 2001
- ------------------ Director (Principal Executive Officer)
W. Marvin Rush

/s/ W. M. "RUSTY" RUSH President, Director March 26, 2001
- ----------------------
W. M. "Rusty" Rush

/s/ ROBIN M. RUSH Executive Vice President, Secretary, March 26, 2001
- ----------------- Treasurer and Director
Robin M. Rush

/s/ RONALD J. KRAUSE Director March 26, 2001
- --------------------
Ronald J. Krause

/s/JOHN D. ROCK Director March 26, 2001
- ---------------
John D. Rock

/s/HAROLD D. MARSHALL Director March 26, 2001
- ---------------------
Harold D. Marshall

/s/MARTIN A. NAEGELIN, JR. Vice President and March 26, 2001
- ------------------------- Chief Financial Officer
Martin A. Naegelin, Jr. (Principal Financial and
Accounting Officer)
</TABLE>


69