Apple
AAPL

Apple Inc. is an American hardware and software developer and technology company that develops and sells computers, smartphones and consumer electronics as well as operating systems and application software. Apple also operates internet sales portals for music, films and software.

Apple - 10-Q quarterly report FY


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
___________

Form 10-Q
___________

(Mark One)

_X_ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 26, 1999 OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from _______ to ________.

Commission file number 0-10030
___________

APPLE COMPUTER, INC.
(Exact name of Registrant as specified in its charter)
___________

CALIFORNIA 942404110
(State or other jurisdiction (I.R.S. Employer Identification No.)
of incorporation or organization)

1 Infinite Loop 95014
Cupertino, California (Zip Code)
(Address of principal executive offices)

Registrant's telephone number, including area code: (408) 996-1010

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, no par value
Common Share Purchase Rights
(Titles of classes)
___________

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
Registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes X No ____

160,880,300 shares of Common Stock Issued and Outstanding as of July 30, 1999
PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

APPLE COMPUTER, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)
(in millions, except share and per share amounts)
<TABLE>
<CAPTION>
Three Months Ended Nine Months Ended
June 26, June 26, June 26, June 26,
1999 1998 1999 1998
<S> <C> <C> <C> <C>
Net sales $1,558 $1,402 $4,798 $4,385
Cost of sales 1,131 1,042 3,486 3,323
Gross margin 427 360 1,312 1,062
Operating expenses:
Research and development 80 76 232 230
Selling, general, and
administrative 243 216 761 673
In-process research and
development -- 7 -- 7
Restructuring costs -- -- 9 --
Total operating expenses 323 299 1,002 910
Operating income 104 61 310 152

Gain from sales of investment 101 40 188 40
Interest and other income
(expense), net 24 8 53 23
Total interest and other
income (expense), net 125 48 241 63
Income before provision
for income taxes 229 109 551 215
Provision for income taxes 26 8 61 12
Net income $ 203 $ 101 $ 490 $ 203

Earnings per common share:

Basic $1.41 $0.76 $3.54 $1.55

Diluted $1.20 $0.65 $2.99 $1.40

Shares used in computing earnings
per share (in thousands):

Basic 144,054 133,068 138,571 130,971

Diluted 174,650 171,786 173,330 145,177
</TABLE>

See accompanying notes to condensed consolidated financial statements.
2
APPLE COMPUTER, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)
(in millions, except share amounts)
<TABLE>
<CAPTION>
ASSETS
June 26, 1999 September 25,1998
<S> <C> <C>
Current assets:
Cash and cash equivalents $1,773 $1,481
Short-term investments 1,333 819
Accounts receivable, less allowances of
$69 and $81, respectively 896 955
Inventories 7 78
Deferred tax assets 137 182
Other current assets 152 183
Total current assets 4,298 3,698
Property, plant, and equipment, net 313 348
Other assets 408 243
Total assets $5,019 $4,289
</TABLE>
<TABLE>
<CAPTION>
LIABILITIES AND SHAREHOLDERS' EQUITY
<S> <C> <C>
Current liabilities:
Accounts payable $ 792 $ 719
Accrued expenses 747 801
Total current liabilities 1,539 1,520
Long-term debt 300 954
Deferred tax liabilities 210 173
Total liabilities 2,049 2,647

Commitments and contingencies

Shareholders' equity:
Series A non-voting convertible preferred
stock, no par value; 150,000 shares
authorized, issued and outstanding 150 150
Common stock, no par value; 320,000,000
shares authorized; 160,126,525 and
135,192,769 shares issued and
outstanding, respectively 1,340 633
Retained earnings 1,388 898
Accumulated other comprehensive
income (loss) 92 (39)
Total shareholders' equity 2,970 1,642
Total liabilities and
shareholders' equity $5,019 $4,289
</TABLE>
See accompanying notes to condensed consolidated financial statements.
3
APPLE COMPUTER, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(in millions)
<TABLE>
<CAPTION>
NINE MONTHS ENDED
June 26, 1999 June 26, 1998
<S> <C> <C>
Cash and cash equivalents,
beginning of the period $1,481 $1,230
Operating:
Net income 490 203
Adjustments to reconcile net income to
cash generated by operating activities:
Depreciation and amortization 66 88
Provision for deferred income taxes 15 6
Gain on sales of ARM shares (188) (40)
In-process research and development -- 7
Changes in operating assets and liabilities:
Accounts receivable 59 112
Inventories 71 308
Other current assets 31 68
Other assets 6 41
Accounts payable 73 (112)
Other current liabilities (43) (188)
Cash generated by operating activities 580 493

Investing:
Purchase of short-term investments (3,039) (1,620)
Proceeds from sales and maturities
of short-term investments 2,525 1,059
Net proceeds from property, plant, and
equipment retirements 21 79
Purchase of property, plant, and equipment (31) (29)
Cash paid for acquisition of technology -- (10)
Proceeds from sales of ARM shares 201 24
Other (6) (14)
Cash used for investing activities (329) (511)

Financing:
Decrease in notes payable to banks -- (25)
Increase in long-term borrowings -- 2
Increases in common stock 41 14
Cash generated (used) by financing activities 41 (9)
Total cash generated (used) 292 (27)
Cash and cash equivalents, end of the period $1,773 $1,203

Supplemental cash flow disclosures:
Cash paid for interest $ 49 $ 50
Cash received for income taxes, net $ (1) $ (14)
</TABLE>
See accompanying notes to condensed consolidated financial statements.
4
APPLE COMPUTER, INC.

Notes to Condensed Consolidated Financial Statements (Unaudited)

Note 1 - Basis of Presentation
Interim information is unaudited; however, in the opinion of the Company's
management, all adjustments of a normal recurring nature necessary for a fair
statement of interim periods presented have been included. The results for
interim periods are not necessarily indicative of results to be expected for
the entire year. These condensed consolidated financial statements and
accompanying notes should be read in conjunction with the Company's annual
consolidated financial statements and the notes thereto for the fiscal year
ended September 25, 1998, included in its Annual Report on Form 10-K for the
year ended September 25, 1998 (the 1998 Form 10-K).

During the first quarter of 1999, the Company amended its By-laws to provide
that beginning with the first fiscal quarter of 1999 each of the Company's
fiscal quarters would end on Saturday rather than Friday. Accordingly, one day
was added to the first quarter of 1999 so that the quarter ended on Saturday,
December 26, 1998. This change did not have a material effect on the
Company's revenue or results of operations for the first, second, or third
quarters of fiscal 1999 or on the aggregate revenue or results of operations
for the nine months ended June 26, 1999.

Note 2 - Earnings Per Share
Basic earnings per share is computed by dividing income available to common
shareholders by the weighted-average number of common shares outstanding
during the period. Diluted earnings per share is computed by dividing income
available to common shareholders by the weighted-average number of common
shares outstanding during the period increased to include the number of
additional common shares that would have been outstanding if dilutive
potential common shares had been issued. The dilutive effect of outstanding
options is reflected in diluted earnings per share by application of the
treasury stock method. The dilutive effect of convertible securities is
reflected using the if-converted method.















5
The following table sets forth the computation of basic and diluted earnings
per share (in thousands, except net income and per share amounts):

<TABLE>
<CAPTION>
For the Three Months Ended For the Nine Months Ended
6/26/99 6/26/98 6/26/99 6/26/98
<S> <C> <C> <C> <C>
Numerator:
Numerator for basic
earnings per share -
Net income (in millions) $ 203 $ 101 $ 490 $ 203
Interest expense on
convertible debt 7 11 28 --
Numerator for diluted
earnings per share - Adjusted
net income (in millions) $ 210 $ 112 $ 518 $ 203

Denominator:
Denominator for basic earnings
per share - weighted-average
shares outstanding 144,054 133,068 138,571 130,971

Effect of dilutive securities:
Convertible preferred stock 9,091 9,091 9,091 9,091
Convertible debt 15,717 22,642 20,333 --
Dilutive options 5,788 6,985 5,335 5,115
Dilutive potential
common shares 30,596 38,718 34,759 14,206

Denominator for diluted
earnings per share - adjusted
weighted-average shares and
assumed conversions 174,650 171,786 173,330 145,177

Basic earnings per share $ 1.41 $ 0.76 $ 3.54 $ 1.55

Diluted earnings per share $ 1.20 $ 0.65 $ 2.99 $ 1.40
</TABLE>

Options to purchase approximately 80,000 weighted-average shares of
common stock were outstanding during the quarter ended June 26, 1999, that
were not included in the computation of diluted earnings per share for the
three months ended June 26, 1999, because the options' exercise price was
greater than the average market price of the Company's common stock during
the period and, therefore, the effect would be antidilutive.

As of the beginning of the third quarter of fiscal 1999, the Company had
outstanding $661 million of unsecured convertible subordinated debentures (the
Debentures) which were convertible by their holders into approximately 22.6
million shares of common stock at a conversion price of $29.205 per share. The

6
weighted average common shares represented by the Debentures upon
conversion were included in the computation of diluted earnings per share for
the three and nine month periods ended June 26, 1999, and the three month
period ended June 26, 1998, as the effect of using the if-converted method was
dilutive for these periods. The common shares represented by the Debentures
were not included in the computation of diluted earnings per share for the nine
month periods ended June 26, 1998, because the effect of using the if-converted
method for that period was anti-dilutive. For additional disclosures regarding
the Debentures, see the 1998 Form 10-K and footnote 6 of these Notes to
Condensed Consolidated Financial Statements. For additional disclosures
regarding the outstanding preferred stock and employee stock options, see the
1998 Form 10-K.

Note 3 - Consolidated Financial Statement Details (in millions)

<TABLE>
<CAPTION>
Inventories 06/26/99 9/25/98
<S> <C> <C>
Purchased parts $ 1 $ 32
Work in process 0 5
Finished goods 6 41

Total inventories $ 7 $ 78
</TABLE>

<TABLE>
<CAPTION>
Property, Plant, and Equipment 06/26/99 9/25/98
<S> <C> <C>
Land and buildings $ 320 $ 338
Machinery and equipment 250 277
Office furniture and equipment 73 80
Leasehold improvements 124 129
Accumulated depreciation and amortization (454) (476)

Net property, plant, and equipment $ 313 $ 348
</TABLE>

<TABLE>
<CAPTION>
Accrued Expenses 06/26/99 9/25/98
<S> <C> <C>
Accrued compensation and employee benefits $ 92 $ 99
Accrued marketing and distribution 182 205
Accrued warranty and related costs 116 132
Other current liabilities 357 365

Total accrued expenses $ 747 $ 801
</TABLE>
<TABLE>
<CAPTION>
Interest and Other Income (Expense) Nine Months Ended
06/26/99 06/26/98
<S> <C> <C>
Interest income $ 102 $ 71
Interest expense (42) (47)
Other income (expense), net (7) (1)

Interest and other income (expense), net $ 53 $ 23
</TABLE>

7
Note 4 - Equity Investment Gains
As of September 25, 1998, the Company owned 25.9% of the outstanding stock
of ARM Holdings plc (ARM), a publicly held company in the United Kingdom
involved in the design of high performance microprocessors and related
technology. All share figures for the sale of ARM stock are adjusted for a 4
for 1 stock split effected by ARM in April of 1999. During the third quarter
of fiscal 1999, the Company sold approximately 10 million shares of ARM
stock for net proceeds of approximately $105 million, recorded a gain before
taxes of approximately $101 million as other income, and recognized related
income tax expense of approximately $12 million. During the nine months
ended June 26, 1999, the Company has sold a total of 29.6 million shares of
ARM stock for net proceeds of approximately $201 million, recorded a gain
before taxes of approximately $188 million, and recognized related income tax
expense of approximately $20 million. During the third quarter of fiscal 1998,
the Company sold 11.4 million shares of ARM stock which resulted in a total
gain before taxes of approximately $40 million and related income tax of
approximately $7 million. As of June 26, 1999, the Company continues to hold
19 million shares of ARM stock.

Through September 25, 1998, the Company accounted for its investment in
ARM using the equity method. As a result of the sale of ARM stock in
October 1998, the Company's ownership interest in ARM fell to 19%.
Consequently, beginning in the first quarter of fiscal 1999, the Company
ceased accounting for its remaining investment in ARM using the equity
method and has categorized its remaining shares as available for sale
requiring the shares be carried at fair value, with unrealized gains and
losses net of taxes reported as a component of accumulated other
comprehensive income in shareholders' equity. As of June 26, 1999, the
carrying value of the Company's remaining shares in ARM included in other
assets was approximately $213 million, and the total unrealized gains net of
taxes included in equity as a component of accumulated other comprehensive
income was approximately $134 million.

Note 5 - Comprehensive Income
The Company adopted Statement of Financial Accounting Standards (SFAS)
No. 130, "Reporting Comprehensive Income", beginning with the Company's
first quarter of 1999. SFAS No. 130 separates comprehensive income into two
components, net income and other comprehensive income. Other comprehensive
income refers to revenue, expenses, gains and losses that under generally
accepted accounting principles are recorded as an element of shareholders'
equity but are excluded from net income. While SFAS No. 130 establishes new
rules for the reporting and display of comprehensive income, it has no impact
on the Company's net income or total shareholders' equity. The Company's
other comprehensive income is comprised of foreign currency translation
adjustments from those subsidiaries not using the U.S. dollar as their
functional currency and from unrealized gains and losses on marketable
securities categorized as available for sale. See Note 4 regarding unrealized
gains on available for sale securities.



8
The components of comprehensive income, net of tax, are as
follows (in millions):

<TABLE>
<CAPTION>
For the Three For the Nine
Months Ended Months Ended
6/26/99 6/26/98 6/26/99 6/26/98
<S> <C> <C> <C> <C>
Net income $ 203 $ 101 $ 490 $ 203
Other comprehensive income:
Change in accumulated
translation adjustment (5) (5) (3) (11)
Unrealized gain on investments, net 18 -- 273 --
Reclassification adjustment for
gain included in net income (89) -- (139) --

Total comprehensive income $ 127 $ 96 $ 621 $ 192
</TABLE>

Note 6 - Conversion of Debt
On April 14, 1999, the Company called for redemption its outstanding 6
percent convertible subordinated debentures due June 1, 2001. Not including
approximately $7 million of unamortized debt issuance costs, debentures in an
aggregate principal amount outstanding totaled approximately $661 million as
of March 27, 1999. During the third quarter of 1999, debenture holders chose
to convert virtually all of the outstanding debentures to common stock at a
rate of $29.205 per share resulting in the issuance of approximately 22.6
million shares of the Company's common stock.

Note 7 - Restructuring Costs
During the second quarter of 1999, the Company took certain actions to
improve the flexibility and efficiency of its manufacturing operations by
moving final assembly of certain of its products to third-party manufacturers.
These restructuring actions resulted in the Company recognizing a charge to
operations of approximately $9 million during the second quarter of 1999
which was comprised of $6 million for severance benefits to be paid to
employees involuntarily terminated, $2 million for the write-down of operating
assets to be disposed of, and $1 million for payments on cancelled contracts.
As of June 26, 1999, $8 million had been spent. The remaining $1 million is
expected to be spent before the end of fiscal 1999.

Note 8 - Recent Accounting Pronouncements
In June 1997, the Financial Accounting Standards Board issued SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related Information", and in
June 1998 issued SFAS No. 133, "Accounting for Derivative Instruments and
Hedging Activities." A discussion of these accounting standards is included in
the notes to consolidated financial statements included in the 1998 Form 10-K
under the subheading "Recent Accounting Pronouncements." Although the
Company continues to review the effect of the implementation of SFAS No. 133,

9
the Company does not currently believe its adoption will have a material impact
on its consolidated results of operations or financial position and does not
believe adoption will result in significant changes to its financial risk
management practices. SFAS No. 133 is effective for fiscal years beginning
after June 15, 2000.

In March 1998, the AICPA issued Statement of Position (SOP) 98-1,
"Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use," which provides guidance on accounting for the costs of computer
software intended for internal use. SOP 98-1 must be adopted by the Company
effective as of fiscal 2000 and is not expected to have a material impact on
the Company's consolidated results of operations or financial position.

During the first quarter of 1999, the Company adopted AICPA SOP 97-2,
"Software Revenue Recognition." SOP 97-2 established standards relating to the
recognition of software revenue. SOP 97-2 was effective for transactions
entered into by the Company beginning in the first quarter of fiscal 1999. The
adoption of this accounting standard did not have a material impact on the
Company's results of operations.

Note 9 - Contingencies
The Company is subject to various legal proceedings and claims which are
discussed in detail in the 1998 Form 10-K. The Company is also subject to
certain other legal proceedings and claims which have arisen in the ordinary
course of business and which have not been fully adjudicated. The results of
legal proceedings cannot be predicted with certainty; however, in the opinion
of management, the Company does not have a potential liability related to any
legal proceedings and claims that would have a material adverse effect on its
financial condition or results of operations.

The Internal Revenue Service ("IRS") has proposed federal income tax
deficiencies for the years 1984 through 1991, and the Company has made certain
prepayments thereon. The Company contested the proposed deficiencies by filing
petitions with the United States Tax Court, and most of the issues in dispute
have now been resolved. On June 30, 1997, the IRS proposed income tax
adjustments for the years 1992 through 1994. Although a substantial number of
issues for these years have been resolved, certain issues still remain in
dispute and are being contested by the Company. Management believes that
adequate provision has been made for any adjustments that may result from tax
examinations.

Note 10 - Reclassifications
Certain amounts in the Condensed Consolidated Statement of Cash Flows for
the nine months ended June 26, 1998, have been reclassified to conform to the
1999 presentation.




10
Note 11 - Subsequent Events
On July 14, 1999, the Company announced that its board of directors had
authorized a plan for the Company to repurchase up to $500 million of its
common stock. The repurchase plan does not obligate the Company to acquire
any specific number of shares or acquire shares over any specified period of
time.

On July 28, 1999, the Company announced that it would invest $100 million in
Samsung Electronics Co., Ltd (Samsung) to further expand Samsung's TFT-
LCD flat-panel display production capacity. The investment is in the form of
three year senior unsecured bonds which are convertible into approximately
550,000 shares of Samsung common stock beginning in July of 2000. The bonds
carry an annual coupon rate of 2% and pay a total yield to maturity of 5% if
redeemed at their maturity. The Company is subject to a "lock-up" agreement
under which it is restricted from selling the bonds for one year.


Item 2. Management's Discussion and Analysis of Financial Condition and
Results of Operations
This section and other parts of this Form 10-Q contain forward-looking
statements that involve risks and uncertainties. The Company's actual results
may differ significantly from the results discussed in the forward-looking
statements. Factors that might cause such differences include, but are not
limited to, those discussed in the subsection entitled "Factors That May
Affect Future Results and Financial Condition" below. The following discussion
should be read in conjunction with the 1998 Form 10-K and the condensed
consolidated financial statements and notes thereto included elsewhere in this
Form 10-Q. All information is based on the Company's fiscal calendar.




















11
<TABLE>
<CAPTION>
Results of Operations
Tabular information (dollars in millions, except per share amounts):

Three Months Ended Nine Months Ended
6/26/99 6/26/98 Change 6/26/99 6/26/98 Change
<S> <C> <C> <C> <C> <C> <C>
Net sales $1,558 $1,402 11% $4,798 $4,385 9%
Macintosh CPU
unit sales 905,000 644,000 41% 2,676,000 1,929,000 39%
Gross margin $427 $360 19% $1,312 $1,062 24%
Percentage of net sales 27.4% 25.7% 27.3% 24.2%
Research and development $ 80 $ 76 5% $232 $230 1%
Percentage of net sales 5% 5% 5% 5%
Selling, general and
administrative $243 $216 12% $761 $673 13%
Percentage of net sales 16% 15% 16% 15%
In-process research and
development $ -- $ 7 $ -- $ 7
Restructuring costs $ -- $ -- $ 9 $ --
Gain from sales of investment $101 $ 40 153% $188 $ 40 370%
Other income (expense), net $ 24 $ 8 200% $ 53 $ 23 130%
Provision for income taxes $ 26 $ 8 225% $ 61 $ 12 408%
Effective tax rate 11% 7% 11% 6%
Net income $203 $101 101% $490 $203 141%
Basic earnings per share $1.41 $0.76 86% $3.54 $1.55 128%
Diluted earnings per share $1.20 $0.65 85% $2.99 $1.40 114%
</TABLE>

<TABLE>
<CAPTION>
Three Months Ended
6/26/99 3/27/99 Change
<S> <C> <C> <C>
Net sales $1,558 $1,530 2%
Macintosh CPU
unit sales 905,000 827,000 9%
Gross margin $427 $403 6%
Percentage of net sales 27.4% 26.3%
Research and development $ 80 $ 76 5%
Percentage of net sales 5% 5%
Selling, general and
administrative $243 $239 2%
Percentage of net sales 16% 16%
Restructuring costs $ -- $ 9
Gain from sales of investment $101 $ 55 84%
Other income (expense), net $ 24 $ 19 26%
Provision for income taxes $ 26 $ 18 44%
Effective tax rate 11% 12%
Net income $203 $135 50%
Basic earnings per share $1.41 $0.99 42%
Diluted earnings per share $1.20 $0.84 43%
</TABLE>
12
Net Sales
Information regarding net sales and Macintosh CPU unit sales by geography
and product family follows:

Net Sales (in millions)
<TABLE>
<CAPTION>
Three Months Ended
6/26/99 3/27/99 6/26/98
<S> <C> <C> <C>
U.S., Canada, South America (Americas) $ 907 $ 806 $ 873
Europe, Middle East & Africa (EMEA) 297 374 270
Japan 272 267 186
Asia Pacific 82 83 73
Totals for Geographies $ 1,558 $ 1,530 $ 1,402

iMac and Performa $ 516 $ 358 $ 272
Power Macintosh G3 601 756 640
PowerBook 177 146 250
Non-CPU Revenue 264 270 240
Totals for Product Families $ 1,558 $ 1,530 $ 1,402
</TABLE>

Macintosh Units (in thousands)
<TABLE>
<CAPTION>
Three Months Ended
6/26/99 3/27/99 6/26/98
<S> <C> <C> <C>
U.S., Canada, South America (Americas) 519 421 405
Europe, Middle East & Africa (EMEA) 167 203 118
Japan 175 156 88
Asia Pacific 44 47 33
Totals for Geographies 905 827 644

iMac and Performa 487 351 182
Power Macintosh G3 346 401 344
PowerBook 72 75 118
Non-CPU Revenue - - -
Totals for Product Families 905 827 644
</TABLE>

Net sales for the third quarter of 1999 were $1.56 billion, an 11% increase
over the same quarter in 1998. The increase in net sales is primarily
attributable to a year-over-year 41% increase in quarterly Macintosh CPU unit
volume. Volumes were favorably affected by sales of iMac, the Company's
moderately priced Macintosh system designed for education and consumer
markets introduced during the fourth quarter of 1998, which represented 54%
or 487,000 of the total Macintosh CPU units sales during the third quarter
of 1999. The growth in iMac unit sales is primarily due to strong seasonal
sales in the U.S. education market and continued acceptance of the product

13
in consumer markets around the world. The increase in overall unit sales
was somewhat mitigated by a sequential decrease in Power Macintosh G3 unit
sales during the third quarter of 1999 resulting from the introduction of
redesigned Power Macintosh G3 models during the second quarter of 1999. The
positive effect of increased unit volume on third quarter 1999 net sales was
partially offset by a decline in the average revenue per Macintosh system, a
function of total net sales related to hardware shipments and total Macintosh
CPU unit sales, which fell 21% from $2,129 to $1,683 during the third quarter
of 1999 as compared to the same quarter in 1998. The decline in the average
revenue per Macintosh system was the result of lower priced iMac systems
comprising a significant portion of third quarter 1999 net sales, the decline
in net sales from the phase out of certain peripheral products, and the
overall industry trend towards lower priced products.

Net sales for the first nine months of 1999 increased $413 million or 9% over
the same period in 1998. A 39% increase in Macintosh CPU unit volume was
the principal cause of the year-over-year increase in net sales. The impact
of the increase in unit volume was partially offset by a decline in the
average revenue per Macintosh system described above.

International net sales for the third quarter of 1999 represented 45% of
consolidated net sales compared to 43% for the same quarter in 1998 and 50%
for the second quarter of fiscal 1999. In total, international net sales
during the third quarter of 1999 increased approximately 18% or $109 million
over the same period in 1998 as a result of year over year increases in
Macintosh unit shipments in every major international geography. On a year-
over-year basis, total Macintosh unit sales during the third quarter of 1999
increased 99% in Japan, 33% in Asia Pacific, and 42% in EMEA. Sequentially,
international net sales declined $60 million or 8% during the third quarter
of 1999 as compared to the second quarter reflecting the effect of Power
Macintosh G3 product transitions during the second quarter of 1999 mentioned
above and the lessor impact of education sales in markets outside of the
United States. Net sales in the Americas during the third quarter of 1999
increased 4% or $34 million over the same period in 1998 and increased $101
million or 13% over the second quarter of 1999. The significant sequential
increase was due primarily to a 23% rise in unit shipments in the Americas
during the third quarter of 1999 as compared to the second quarter which was
the result of seasonal patterns experienced in the Company's domestic
education and consumer markets. The smaller year over year increase in net
sales in the Americas reflects a 28% growth in Macintosh unit shipments
offset by a decline in the average revenue per Macintosh system caused by
lower priced iMac systems comprising a significant portion of third quarter
1999 net sales in the Americas.







14
Gross Margin
Gross margin for the third quarter of 1999 was 27.4% compared to 25.7% for
the same quarter in 1998 and 26.3% for the second quarter of 1999. Gross
margin for the first nine months of 1999 was 27.3% as compared to 24.2% for
the same period in 1998. The year-over-year increase in gross margin for both
the third quarter and the first nine months of the fiscal year is attributable
to various operational changes made by the Company throughout fiscal 1998 and
the first nine months of fiscal 1999 that improved operational efficiency and
reduced product costs. These changes included simplification of the Company's
product line, reductions in overall inventory levels, focus on the use of
industry standard parts, outsourcing of various aspects of product
manufacturing, and streamlining of product distribution channels and policies.
Margins have also been favorably impacted during the last year by the
declining cost of various components of the Company's products. The sequential
increase in gross margin from the second quarter of 1999 to the third quarter
of 1999 is primarily attributable to lower component prices, particularly for
DRAM and microprocessors, and strong demand for the Company's products
which allowed pricing to remain stable.

There can be no assurance that current or targeted consolidated gross margin
levels will be achieved or that current margins on existing individual products
will be maintained. In general, gross margins and margins on individual
products will remain under significant downward pressure due to a variety of
factors, including continued industry wide global pricing pressures, increased
competition, compressed product life cycles, potential increases in the cost
of raw material and outside manufacturing services, and potential changes to
the Company's product mix, including higher unit sales of consumer products
with lower average selling prices and lower gross margins. In response to
these downward pressures, the Company expects that it will continue to take
pricing actions with respect to its products. Gross margins could also be
affected by the Company's ability to effectively manage quality problems and
warranty costs, to stimulate demand for certain of its products, and to
effectively manage the final assembly of certain of its products by third
parties. The Company's operating strategy and pricing take into account
anticipated changes in foreign currency exchange rates over time; however, the
Company's results of operations can be significantly affected in the short
term by fluctuations in exchange rates.

Operating Expenses
Selling, general and administrative expenses, not including restructuring
costs, increased approximately $27 million or 12% during the third quarter of
1999 as compared to the same period in 1998 and increase sequentially $4
million or 2% from the second quarter of 1999. Selling, general and
administrative expenses for the first nine months of 1999 increased $88
million or 13% as compared to same period in 1998. The year-over-year
increases for both the third quarter and the first nine months of the fiscal
year, were due primarily to higher advertising and marketing costs.
Expenditures for research and development increased slightly in terms of
absolute dollars between the third quarter of 1999, the same quarter in 1998,
and the second quarter of 1999.

15
During the second quarter of 1999, the Company took certain actions to improve
the flexibility and efficiency of its manufacturing operations by moving final
assembly of certain of its products to third party manufacturers. These
restructuring actions resulted in the Company recognizing a charge to
operations of approximately $9 million during the second quarter of 1999
primarily for severance benefits to be paid to employees to be involuntarily
terminated.

Total Interest and Other Income (Expense), Net
Interest and other income (expense), net, is comprised of interest income on
the Company's cash and investment balances, interest expense on the Company's
debt, gains and losses recognized on investments accounted for using the
equity method, realized gains and losses on the sale of securities, certain
foreign exchange gains and losses, and other miscellaneous income and expense
items. Net interest income increased during the three and nine month periods
ended June 26, 1999, compared to the same periods during the prior year as a
result of increased interest earning cash and investment balances. Also, the
conversion to common stock of the Company's 6 percent convertible
subordinated debentures discussed below under the heading "Liquidity" resulted
in a reduction in interest expense during the third quarter of fiscal 1999
of $4 million. The conversion of the convertible subordinated debentures will
reduce quarterly interest expense in future quarters by approximately $11
million.

As of September 25, 1998, the Company owned 25.9% of the outstanding stock
of ARM Holdings plc (ARM), a publicly held company in the United Kingdom
involved in the design of high performance microprocessors and related
technology. All share figures for the sale of ARM stock are adjusted for a 4
for 1 stock split effected by ARM in April of 1999. During the third quarter
of fiscal 1999, the Company sold approximately 10 million shares of ARM stock
for net proceeds of approximately $105 million, recorded a gain before taxes
of approximately $101 million as other income, and recognized related income
tax expense of approximately $12 million. During the nine months ended June
26, 1999, the Company has sold a total of 29.6 million shares of ARM stock for
net proceeds of approximately $201 million, recorded a gain before taxes of
approximately $188 million, and recognized related income tax expense of
approximately $20 million. During the third quarter of fiscal 1998, the
Company sold 11.4 million shares of ARM stock which resulted in a total gain
before taxes of approximately $40 million and related income tax of
approximately $7 million. As of June 26, 1999, the Company continues to hold
19 million shares of ARM stock.










16
Provision for Income Taxes
As of June 26, 1999, the Company had deferred tax assets arising from
deductible temporary differences, tax losses, and tax credits of $590 million
before being offset against certain deferred tax liabilities for presentation
on the Company's balance sheet. A substantial portion of this asset is
realizable based on the ability to offset existing deferred tax liabilities.
As of June 26, 1999, a valuation allowance of $87 million was recorded against
the deferred tax asset for the benefits of tax losses which may not be
realized. A substantial portion of the valuation allowance is for deferred tax
assets arising from tax loss carryforwards whose utilization is limited by
provisions of the tax code. Realization of approximately $73 million of the
asset representing tax loss and credit carryforwards is dependent on the
Company's ability to generate approximately $209 million of future U.S.
taxable income. Management believes that it is more likely than not that
forecasted U.S. income, including income that may be generated as a result of
certain tax planning strategies, will be sufficient to utilize the tax
carryforwards prior to their expiration in 2011 and 2012 to fully recover this
asset. However, there can be no assurance that the Company will meet its
expectations of future U.S. taxable income. As a result, the amount of the
deferred tax assets considered realizable could be reduced in the near and
long term if estimates of future taxable U.S. income are reduced. Such an
occurrence could materially adversely affect the Company's consolidated
financial results. The Company will continue to evaluate the realizability of
the deferred tax assets quarterly by assessing the need for and amount of the
valuation allowance.

The Company's effective tax rate for the three and nine months ended June 26,
1999, was approximately 11%. This effective rate is less than the statutory
federal income tax rate of 35% due primarily to the reversal of a portion of
the previously established valuation allowance for tax loss and credit
carryforwards and certain undistributed foreign earnings for which no U.S.
taxes were provided.

The Company anticipates that its tax rate for the remainder of fiscal 1999
will be comparable to that recognized for the nine months ended June 26, 1999.
The Company anticipates that its tax rate will increase significantly in
fiscal 2000. The foregoing statements are forward looking. The Company's
actual results could differ because of several factors, including those set
forth below in the subsection entitled "Factors That May Affect Future Results
and Financial Condition."










17
Liquidity and Capital Resources
The following table presents selected financial information and statistics for
each of fiscal quarters ending on the dates indicated (dollars in millions):

<TABLE>
<CAPTION>
6/26/99 9/25/98 6/26/98
<S> <C> <C> <C>
Cash, cash equivalents,
and short-term investments $3,106 $ 2,300 $1,993
Accounts receivable, net $896 $955 $915
Inventory $ 7 $ 78 $129
Working capital $2,759 $2,178 $1,986
Long-term debt $300 $954 $953
Days sales in accounts receivable (a) 52 56 59
Days of supply in inventory (b) 1 6 11
Days payables outstanding (c) 64 60 57
Operating cash flow $ 88 $240 $156
</TABLE>

(a) Based on ending net trade receivables and most recent quarterly net sales
for each period
(b) Based on ending inventory and most recent quarterly cost of sales for each
period
(c) Based on ending accounts payable and most recent quarterly cost of sales
adjusted for the change in inventory

As of June 26, 1999, the Company had approximately $3.1 billion in cash, cash
equivalents, and short-term investments, an increase of more than $800 million
over the same balances at the end of fiscal 1998. For the nine months ended
June 26, 1999, the most significant sources of cash included $368 million of
net income excluding a $188 million gain from the sale of ARM stock and $66
million of depreciation and amortization, a decrease in accounts receivable of
$59 million, a decrease in inventories of $71 million, an increase in accounts
payable of $73 million, proceeds from the sale of ARM stock of $201 million,
and proceeds from the sale of common stock of $41 million. These sources of
cash were partially offset by the net purchase of short-term investments
of $514 million and a decrease in other current liabilities of $43 million.
The Company's cash and cash equivalent balances as of June 26, 1999, and
September 25, 1998, include $4 million and $56 million, respectively, pledged
as collateral to support letters of credit.

During the third quarter of fiscal 1999, the Company called for redemption its
outstanding 6 percent convertible subordinated debentures due June 1, 2001.
Not including approximately $7 million of unamortized debt issuance costs,
debentures in an aggregate principal amount outstanding totaled approximately
$661 million as of March 27, 1999. During the third quarter of 1999, debenture
holders chose to convert virtually all of the outstanding debentures to common
stock at a rate of $29.205 per share resulting in the issuance of
approximately 22.6 million shares of the Company's common stock.


18
Through September 25, 1998, the Company accounted for its investment in
ARM using the equity method. As a result of the sale of ARM stock in October
1998, the Company's ownership interest in ARM fell to 19%. Consequently,
beginning in the first quarter of fiscal 1999, the Company ceased accounting
for its remaining investment in ARM using the equity method and has
categorized its remaining shares as available for sale requiring the shares be
carried at fair value, with unrealized gains and losses net of taxes reported
as a component of accumulated other comprehensive income in shareholders'
equity. As of June 26, 1999, the carrying value of the Company's remaining
shares in ARM included in other assets was approximately $213 million, and the
total unrealized gains net of taxes included in equity as a component of
accumulated other comprehensive income was approximately $134 million.

On July 14, 1999, the Company announced that its board of directors had
authorized a plan for the Company to repurchase up to $500 million of its
common stock. The repurchase plan does not obligate the Company to acquire
any specific number of shares or acquire shares over any specified period of
time.

On July 28, 1999, the Company announced that it would invest $100 million in
Samsung Electronics Co., Ltd (Samsung) to further expand Samsung's TFT-
LCD flat-panel display production capacity. The investment is in the form of
three year senior unsecured bonds which are convertible into approximately
550,000 shares of Samsung common stock beginning in July of 2000. The bonds
carry an annual coupon rate of 2% and pay a total yield to maturity of 5% if
redeemed at their maturity. The Company is subject to a "lock-up" agreement
under which it is restricted from selling the bonds for one year.

The Company believes that its balances of cash, cash equivalents, and short-
term investments will be sufficient to meet its cash requirements over the
next twelve months, including any cash that may be utilized to repurchase
common stock. However, given the Company's current non-investment grade
debt ratings, if the Company should need to obtain short-term borrowings, there
can no assurance that such borrowings could be obtained at favorable rates. The
inability to obtain such borrowings at favorable rates could materially
adversely affect the Company's results of operations, financial condition, and
liquidity.














19
Year 2000 Compliance
The information presented below related to Year 2000 (Y2K) compliance
contains forward looking statements that are subject to risks and
uncertainties. The Company's actual results may differ significantly from
those discussed below and elsewhere in this Form 10-Q regarding Year 2000
compliance.

Year 2000
The Year 2000 (Y2K) issue is the result of certain computer hardware, operating
system software and software application programs having been developed using
two digits rather than four to define a year. For example the clock circuit
in the hardware may be incapable of holding a date beyond the year 1999; some
operating systems may recognize a date using "00" as the year 1900 rather than
2000 and certain applications may have limited date processing capabilities.
These problems could result in the failure of major systems or miscalculations,
which could have a material impact on companies through business interruption
or shutdown, financial loss, damage to reputation, and legal liability to third
parties.

State of Readiness
The Company's Information Systems and Technology department (IS&T) began
addressing the Y2K issue in 1996 as part of its Next Generation strategy,
which addressed the need for ongoing enhancement and replacement of the
Company's various disparate legacy information technology (IT) Systems. In
1998, the Company established a Year 2000 Executive Steering Committee
(Steering Committee) comprised of senior executives of the Company and the
Company's Year 2000 Project Management Office (PMO). The PMO reports to
the Executive Vice President and Chief Financial Officer, the Steering
Committee, and the Audit and Finance Committee of the Board of Directors.

The PMO developed and manages the Company's worldwide Y2K strategic plan
(Y2K Plan) to address the potential impact of Y2K on the Company's operations
and business processes. In particular, the Y2K Plan addresses four principal
areas that may be impacted by the Y2K issue: Apple Branded Products; Third
Party Relationships; Non-IT Business Systems; and IT Systems. With respect to
the IT Systems and Non-IT Business Systems, the Y2K Plan consists of four
separate but overlapping phases: Phase I - Inventory and Risk Assessment;
Phase II - Remediation Cost Estimation; Phase III - Remediation; and Phase IV -
Remediation Testing. In addition, the Company has an ongoing Y2K Awareness
Program designed to keep employees informed about Y2K issues.

The Company's goal is to substantially complete Phase III- Remediation during
the fourth quarter of fiscal 1999; substantially complete Phase IV -
Remediation Testing during the first quarter of fiscal 2000, and to continue
compliance efforts throughout the remainder of calendar year 1999. The current
schedule reflects management's best estimate of the current status of its Y2K
Plan. Regardless of the planned or actual status of any of the principal areas
of the Y2K Plan, the Company continues to review information developed as the
result of its overall Y2K effort, and all areas of the Y2K Plan remain under
review and subject to modification as deemed necessary throughout the
remainder of calendar 1999.

20
The foregoing statements are forward looking. The Company's actual results
could differ because of several factors, including those set forth throughout
this subsection entitled "Year 2000 Compliance. "

Apple Branded Products
The Company designs and manufactures microprocessor-based personal
computers, related peripherals, operating system software and application
software, including Macintosh personal computers and the Mac OS which are
marketed under the "Apple" brand (collectively "Apple Branded Products").
The Company tested certain Apple Branded Products to determine Y2K
compliance, although such testing did not include third party products bundled
with Apple Branded Products and certain Apple Branded Products no longer
distributed and/or supported by the Company. For purposes of this discussion,
Y2K compliant means that a product will not produce errors processing date
data in connection with the year change from December 31, 1999, to January 1,
2000, when used with accurate date data in accordance with its documentation,
provided all other products (including other software, firmware and hardware)
used with it properly exchange date data with it. A Y2K compliant product will
recognize the Year 2000 as a leap year. Information about testing and Y2K
compliance of Apple Branded Products is available on the Apple corporate web
site under the heading "Year 2000 Readiness Disclosure", at
www.apple.com/about/year/. Such information, which is updated on an ongoing
basis, is not to be considered part of this quarterly report. The Company
believes that the unsupported Apple Branded Products that do not incorporate
software code from third parties are generally Y2K compliant because, unlike
other company's personal computers and related products, products designed
and manufactured by the Company do not rely upon the two digit date format
but use a long word approach which allows the correct representation of dates
well beyond the year 2000. Because the Company does not control the design of
non-Apple Branded Products or third party products that are bundled with Apple
Branded Products, it cannot assure that such products are Y2K compliant.

For those few Apple Branded Products that are not currently Y2K compliant, the
Company is in the process of evaluating and providing recommendations as to
how users may address possible Y2K issues regarding such products. Some
Apple Branded Products installed at customer sites may require upgrades or
other remediation. While the Company believes its customers are responsible
for the Y2K readiness of their IT and business environments, the Company is in
the process of implementing steps to assist customers in achieving their
readiness goals. Apple is issuing software updates (at no additional charge)
for most, but not all, known issues.

Third Party Relationships
The Company's business operations are heavily dependent on third party
corporate service vendors, materials suppliers, outsourced operations partners,
distributors and others. The Company is working with key external parties to
identify and attempt to mitigate the potential risks to it of Y2K. The failure
of external parties to resolve their own Y2K issues in a timely manner could
result in a material financial risk to the Company. As part of its overall
Y2K program and to establish the state of readiness of certain third parties,
the Company is actively communicating on an ongoing basis with certain third

21
parties whose lack of Y2K compliance would present a high degree of risk to
the Company. Based on information obtained from various sources, the
Company believes that it is reasonably possible there will be interruptions
around the world in critical services such as air traffic control, airfreight
transportation, customs clearance, telecommunications, and power utilities
early in calendar year 2000 that could result in shipping delays of raw
material and finished goods. Such interruptions could result in material
adverse effects on the Company's consolidated results of operations and
financial position. See further discussion regarding this issue below under
the heading "Contingency Plans." The Company believes that its review of
certain third parties is approximately 65% complete as of the end of the third
quarter of fiscal 1999. Although numerous third parties have advised the
Company that they are addressing their Y2K issues, the readiness of third
parties overall varies widely. Because the Company's Y2K compliance is
dependent on the timely Y2K compliance of third parties, there can be no
assurances that the Company's efforts alone will resolve all Y2K issues. The
Company continues to communicate with and conduct compliance assessments
of key third parties. The Company expects to continue these efforts with key
third parties throughout the remainder of calendar 1999.


IT Systems and Non-IT Business Systems

Phase I - Inventory and Risk Assessment:
This Phase requires an inventory and assessment of the Non-IT Business
systems used by the Company including systems with embedded technology,
building access systems, and health and safety systems. This Phase also
includes inventory and assessment of IT Systems used by the Company which
include large IS&T systems, desktop hardware and software, and network
hardware and software. Each such system is evaluated and the business risk is
quantified as being High, Medium or Low Risk to the Company's business.
Systems which are High Risk are those which if uncorrected would cause an
interruption of or complete failure to conduct the Company's business. Medium
Risks are those which would negatively impact the business but complete
cessation could be avoided with some inconvenience. Low Risks are those where
the risk to business interruption or cessation are remote. The Company intends
that High and Medium Risk items will be remediated or replaced, and Low Risk
items will likely not be addressed prior to the Year 2000. As of the end of
the third quarter of fiscal 1999, the Company had substantially completed this
Phase for both IT Systems and Non-IT Systems. However, the Company continues
to review information developed as the result of its overall Y2K effort which
could result in additional items being added to its Y2K inventory.

Phase II - Remediation Cost Estimation:
This Phase involves the analysis of each High and Medium Risk to determine
how such risks may be remediated and the cost of such remediation. The
Company has substantially completed this Phase for the IT Systems and is
approximately 90% complete for the identified Non-IT Business Systems. The
Company anticipates that this Phase will be substantially completed during the
fourth quarter of fiscal 1999.

22
Phase III - Remediation:
This Phase includes the replacement or correction of the High and Medium Risk
Non-IT Business Systems and IT Systems. A detailed project plan for such
remediation has been developed and is currently being implemented. This Phase
is substantially complete for the IT Systems and is approximately 70% complete
for the Non-IT Business Systems. The Company anticipates that this Phase will
be substantially completed during the fourth quarter of fiscal 1999.

Phase IV - Remediation Testing:
This Phase includes the future date testing of the remediation efforts made in
Phase III to confirm that the changes made bring the affected systems into
compliance, no new problems have arisen as a result of the remediation, and
that new systems which replaced noncompliant systems are Y2K compliant.
This Phase is approximately 50% complete for the IT Systems and 65%
complete for the Non-IT Systems. The Company anticipates that this Phase will
be completed during the first quarter of fiscal 2000.

Costs to Address Y2K
The costs of the Y2K program are primarily costs associated with the
utilization of existing internal resources and incremental external spending.
The Company's current estimate of total incremental external spending over the
life of its Y2K plan to address those risks identified as High or Medium is
approximately $13 million of which approximately $8.5 million had been spent
as of June 26, 1999. As the Company's Y2K Plan continues, the actual future
incremental spending may prove to be higher. Also, this estimate does not
include the costs that could be incurred by the Company if one or more of its
significant third party vendors fails to achieve Y2K compliance. The Company
is not separately identifying and including in these estimates the Y2K costs
incurred that are the result of utilization of the Company's existing internal
resources.

Contingency Plans.
Under the guidance and management of the PMO, the Company is in the process
of preparing Y2K contingency plans to mitigate the potential impact of various
Y2K failures. The Company's contingency plans, which will be based in part on
the assessment of the magnitude and probability of potential risks, will
primarily focus on proactive steps to prevent Y2K failures from occurring, or
if they should occur, to detect them quickly, minimize their impact and
expedite their repair. The Y2K contingency plans will supplement existing
disaster recovery and business continuity plans, and are expected to consider
measures such as building finished goods and raw material inventories in
anticipation of shortages and shipping delays at the beginning of calendar
2000. The Company believes development of its Y2K contingency plans is
approximately 15% complete as of the end of the third quarter of fiscal 1999
and expects such plans to be substantially complete during the first quarter of
fiscal 2000.

As noted above, the Company believes that it is reasonably possible there will
be interruptions in air traffic control, airfreight transportation, customs
clearance, telecommunications, and power utilities early in calendar year 2000

23
that could result in shipping delays of raw material and finished goods and
other business interruptions. The Company currently believes it can develop
and implement contingency plans to mitigate the effects of a short-term
interruption in such services. However, if the Company fails to develop and
implement adequate contingency plans, if the interruption in these services
last for an extended period of time, or if alternative Y2K compliant services
are not readily available at reasonable cost, there could be material adverse
effects on the Company's consolidated results of operations and financial
position.

Risk Factors
The Company has substantially completed its initial assessment of reasonably
likely worst case scenarios of Non-IT Business Systems and/or IT Systems
failures and related consequences. Based on current information, the Company
believes that the most likely worst case scenario is that it will experience
minor malfunctions and failures of its IT Systems and Non-IT Business Systems
at the beginning of the Year 2000 that were not previously detected during the
Company's inventory and risk assessment and remediation activities. The
Company currently believes these malfunctions and failures will not have a
material impact on its consolidated results of operations or financial
condition. However, there can be no assurance that the Y2K remediation by the
Company or third parties will be properly and timely completed, and the failure
to do so could have a material adverse effect on the Company, its business, its
consolidated results of operations, and its financial condition.

In particular, the Company believes that a lack of Y2K readiness by its
significant third party vendors could cause material interruption in the
Company's operations. Completion of third party Y2K assessment may result in
the identification of additional issues which could have a material adverse
effect on the Company's results of operations. In addition, important factors
that could cause results to differ materially include, but are not limited to,
the ability of the Company to successfully identify systems and vendors which
have a Y2K issue, the nature and amount of remediation effort required to fix
the affected systems, the adequacy of such remediation efforts, the production-
related contingency plans of competitors with the Company's third party
suppliers, and the costs and availability of labor and resources to
successfully address the Y2K issues and/or to execute on any required
contingency plans.

Factors That May Affect Future Results and Financial Condition
The Company operates in a rapidly changing environment that involves a
number of uncertainties, some of which are beyond the Company's control. In
addition to the uncertainties described elsewhere in this report, there are
many factors that will affect the Company's future results and business which
may cause the actual results to differ from those currently expected. The
Company's future operating results and financial condition are dependent upon
the Company's ability to successfully develop, manufacture, and market
technologically innovative products in order to meet dynamic customer demand
patterns. Inherent in this process are a number of factors that the Company
must successfully manage in order to achieve favorable future operating
results and a favorable financial condition.

24
Potential  risks and uncertainties that could affect the Company's future
operating results and financial condition include, among other things,
continued competitive pressures in the marketplace and the effect of any
reaction by the Company to such competitive pressures, including pricing
actions by the Company; risks associated with international operations,
including economic and labor conditions, the continuing economic problems
being experienced in Asia and Latin America, political instability, tax laws,
and currency fluctuations; increasing dependence on third-parties for
manufacturing and other outsourced functions such as logistics; the
availability of key components on terms acceptable to the Company; the
continued availability of certain components and services essential to the
Company's business currently obtained by the Company from sole or limited
sources, including PowerPC RISC microprocessors developed by and obtained
from IBM and Motorola and the final assembly of certain of the Company's
products; the Company's ability to supply products in certain categories; the
Company's ability to supply products free of latent defects or other faults;
the Company's ability to make timely delivery to the marketplace of
technological innovations, including its ability to continue to make timely
delivery of planned enhancements to the current Mac OS and timely delivery of
future versions of the Mac OS; the availability of third-party software for
particular applications; the Company's ability to attract, motivate and retain
key employees; the effect of Y2K compliance issues; managing the continuing
impact of the European Union's transition to the Euro as its common legal
currency; and the Company's ability to retain the operational and cost
benefits derived from its recently completed restructuring program.

For a discussion of these and other factors affecting the Company's future
results and financial condition, see "Item 7 -- Management's Discussion and
Analysis -- Factors That May Affect Future Results and Financial Condition"
in the Company's 1998 Form 10-K.





















25
Item 3. Quantitative and Qualitative Disclosures about Market Risk
The information presented below regarding Market Risk contains forward
looking statements that are subject to risks and uncertainties. The Company's
actual results may differ significantly from those discussed below and
elsewhere in this Form 10-Q regarding market risk. The following discussion
should be read in conjunction with the 1998 Form 10-K and the condensed
consolidated financial statements and notes thereto included elsewhere in this
Form 10-Q.

The Company's exposure to market risk for changes in interest rates relates
primarily to the Company's investments and long-term debt obligations and
related derivative financial instruments. The Company places its investments
with high credit quality issuers and, by policy, limits the amount of credit
exposure to any one issuer. The Company's general policy is to limit the risk
of principal loss and ensure the safety of invested funds by limiting market
and credit risk. All highly liquid investments with a maturity of three months
or less at the date of purchase are considered to be cash equivalents;
investments with maturities between three and twelve months are considered
to be short-term investments. As of June 26, 1999, there are no investments
with maturities greater than 12 months.

The Company enters into interest rate derivative transactions, including
interest rate swaps, collars, and floors, with financial institutions in order
to better match the Company's floating-rate interest income on its cash
equivalents and short-term investments with its fixed-rate interest expense
on its long-term debt, and/or to diversify a portion of the Company's exposure
away from fluctuations in short-term U.S. interest rates. The Company may
also enter into interest rate contracts that are intended to reduce the cost
of the interest rate risk management program. The Company does not hold or
transact in such financial instruments for purposes other than risk management.

Overall, the Company is a net receiver of currencies other than the U.S. dollar
and, as such, benefits from a weaker dollar and is adversely affected by a
stronger dollar relative to major currencies worldwide. Accordingly, changes
in exchange rates, and in particular a strengthening of the U.S. dollar, may
negatively affect the Company's consolidated sales and gross margins as
expressed in U.S. dollars.

The Company enters into foreign exchange forward and option contracts with
financial institutions primarily to protect against currency exchange risks
associated with existing assets and liabilities, certain firmly committed
transactions, and probable but not firmly committed transactions. The
Company's foreign exchange risk management policy requires it to hedge a
majority of its existing material foreign exchange transaction exposures.
However, the Company may not hedge certain foreign exchange transaction
exposures that are immaterial either in terms of their minimal U.S. dollar
value or in terms of the related currency's historically high correlation with
the U.S. dollar. Foreign exchange forward contracts are carried at fair value
in other current liabilities. The premium costs of purchased foreign exchange
option contracts are recorded in other current assets and amortized over the
life of the option.

26
To  ensure the adequacy and effectiveness of the Company's foreign exchange
and interest rate hedge positions, as well as to monitor the risks and
opportunities of the nonhedge portfolios, the Company continually monitors its
foreign exchange forward and option positions, and its interest rate swap,
option and floor positions both on a stand-alone basis and in conjunction with
its underlying foreign currency and interest rate-related exposures,
respectively, from both an accounting and an economic perspective. However,
given the effective horizons of the Company's risk management activities and
the anticipatory nature of the exposures intended to hedge, there can be no
assurance that the aforementioned programs will offset more than a portion of
the adverse financial impact resulting from unfavorable movements in either
foreign exchange or interest rates. In addition, the timing of the accounting
for recognition of gains and losses related to mark-to-market instruments for
any given period may not coincide with the timing of gains and losses related
to the underlying economic exposures and, therefore, may adversely affect the
Company's consolidated operating results and financial position.

For a complete description of the Company's interest rate and foreign currency
related market risks, see the discussion in Part II, Item 7A of the Company's
1998 Form 10-K. There has not been a material change in the Company's
exposure to interest rate and foreign currency risks since the date of the
1998 Form 10-K.
























27
PART II. OTHER INFORMATION

Item 1. Legal Proceedings

The Company is subject to various legal proceedings and claims which are
discussed in the 1998 Form 10-K. The Company is also subject to certain other
legal proceedings and claims which have arisen in the ordinary course of
business and which have not been fully adjudicated. The results of legal
proceedings cannot be predicted with certainty; however, in the opinion of
management, the Company does not have a potential liability related to any
legal proceedings and claims that would have a material adverse effect on its
financial condition or results of operations.


Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits

Exhibit
Number Description

3.3 By-Laws of the Company, as amended through May 25, 1999
27 Financial Data Schedule.

(b) Reports on Form 8-K

The Company filed a current report on Form 8-K dated July 16, 1999, to report
under Item 5 (Other Events) that the Company had approved a plan to repurchase
up to $500 million of its common stock. The repurchase plan does not obligate
the Company to acquire any specific number of shares or acquire shares over any
specified period of time.



















28
SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.








APPLE COMPUTER, INC.
(Registrant)








By: /s/ Fred D. Anderson

Fred D. Anderson
Executive Vice President and Chief Financial Officer
August 6, 1999



















29
INDEX TO EXHIBITS

Exhibit
Index
Number Description Page


3.3 By-Laws of the Company, as amended through May 25, 1999 31
27 Financial Data Schedule. 55







































30