J.M. Smucker Company
SJM
#1658
Rank
A$18.31 B
Marketcap
A$171.49
Share price
0.35%
Change (1 day)
5.99%
Change (1 year)
Categories
The J. M. Smucker Company, also known as Smucker, is an American manufacturer of jam, peanut butter, jelly, fruit syrups, beverages, shortening, ice cream toppings, oils, and other food products.
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1
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(X) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended April 30, 1996

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number 1-5111

THE J. M. SMUCKER COMPANY

Ohio 34-0538550
State of Incorporation I.R.S. Employer Identification No.

One Strawberry Lane
Orrville, Ohio 44667-0280
Principal executive offices

Telephone number: (330) 682-3000

Securities registered pursuant to Section 12(b) of the Act:

Class A Common Shares, no par value Registered on the
Class B Common Shares, no par value New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

The Registrant has filed all reports required to be filed by Section 13 or 15(d)
of the Securities Exchange Act of 1934 during the preceding 12 months, and has
been subject to such filing requirements for at least the past 90 days.

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

As of July 3, 1996, 14,375,149 Class A Common Shares and 14,782,339 Class B
Common Shares of The J. M. Smucker Company were issued and outstanding. The
aggregate market value of the voting Common Shares (Class A) held by
non-affiliates of the Registrant at July 3, 1996, was $219,650,391.

Certain sections of the Registrant's definitive Proxy Statement, dated July 10,
1996, for the August 13, 1996 Annual Meeting of Shareholders and of the 1996
Annual Report to Shareholders are incorporated by reference into Parts I, II,
III and IV of this Report.
2

PART I

ITEM 1. BUSINESS

THE COMPANY. The J. M. Smucker Company was begun in 1897 and was
incorporated in Ohio in 1921. The Company, often referred to as Smucker's (a
registered trademark), operates in one industry, the manufacturing and
marketing of food products on a worldwide basis. Unless otherwise
indicated by the context, the term "Company" as used in this report means the
continuing operations of The J. M. Smucker Company and its subsidiaries.

DISCONTINUED OPERATIONS. On May 31, 1996, the Company completed the
sale of its Mrs. Smith's frozen pie business to a subsidiary of Flowers
Industries, Inc. called Mrs. Smith's Bakeries, Inc. ("Flowers Industries") for a
combination of cash, notes receivable, and assumption of certain liabilities. In
return for the inventory, intangible assets, and certain components of working
capital of Mrs. Smith's, the Company received $15,000,000 in cash, a $15,000,000
note, and a commitment by Flowers Industries to purchase during fiscal 1997
approximately $29,900,000 in inventory. In connection with this divestiture, the
Company also has entered into agreements to lease property, plant, and equipment
of the Mrs. Smith's frozen pie business to Flowers Industries under 10-year
operating lease agreements, which include the exclusive right and option to
purchase such assets during the term of the leases. The future minimum rental
revenue from these leases is approximately $31,850,000.

PRINCIPAL PRODUCTS. The principal products of the Company are fruit
spreads, dessert toppings, syrups, peanut butter, industrial fruit products
(such as bakery and yogurt fillings), fruit and vegetable juices, juice
beverages, pie fillings, condiments, and gift packages.

The Company is structured around six strategic business areas:
Consumer, Beverage, International, Foodservice, Industrial, and Specialty Foods.
Within the domestic markets, the Company's products are primarily sold through
brokers to chain, wholesale, cooperative, and independent grocery accounts and
other consumer markets, and to foodservice distributors and chains including
hotels, restaurants, and institutions. Industrial products such as bakery and
fruit fillings are typically sold directly to other food manufacturers and
marketers for inclusion in their products.

The Company's distribution outside the United States is principally in
Canada, Australia and the Pacific Rim, and Latin America, although products are
exported to other countries as well. International sales represent approximately
13% of total continuing Company sales.

SOURCES AND AVAILABILITY OF RAW MATERIALS. The fruit raw materials used
by the Company in the production of its food products are generally purchased
from independent growers and suppliers, although the Company grows some
strawberries for its own use. Because of the seasonal nature and volatility of
quantities of most of the crops on which the Company depends, it is necessary to
prepare and freeze stocks of fruit, fruit juices, berries, and other food
products and to maintain them in cold storage warehouses. Sweeteners, peanuts,
and other ingredients are obtained from various other sources.
3




PATENTS AND TRADEMARKS. The Company's products are marketed under
numerous trademarks owned by the Company. The principal trademarks are the
Company's names and certain designs of products. Major trademarks include:
Smucker's, The R. W. Knudsen Family, After The Fall, Mary Ellen, Dickinson's,
Lost Acres, IXL, Laura Scudder's, Simply Fruit, Good Morning, Double Fruit,
Super Spreaders, Low Sugar, Goober, Magic Shell, Sundae Syrup, Recharge, Santa
Cruz Original, Spritzer, and Heinke. In addition, the Company licenses the use
of several other trademarks, none of which individually is material to the
Company's business.

Other slogans or designs considered to be important trademarks to the
Company include the slogan, "With a name like Smucker's, it has to be good," the
Smucker's banner, the Crock Jar shape, the Gingham design, and the strawberry
logo.

SEASONALITY. Historically, the Company's business has not been highly
seasonal.

WORKING CAPITAL. Working capital requirements are greatest during the
late spring and summer months due to seasonal procurement of fruits, berries,
and peanuts. During this period, short-term borrowing may be used to augment
working capital generated by sales.

CUSTOMERS. The Company is not dependent either on a single customer or
on a very few customers for a major part of its sales. No single domestic or
foreign customer accounts for more than 10% of consolidated sales.

ORDERS. Generally, orders are filled within a few days of receipt and
the backlog of unfilled orders at any particular time is not material.

GOVERNMENT BUSINESS. The Company has no material portion of its
business which may be subject to negotiation of profits or termination of
contracts at the election of the government.

COMPETITION. The Company is the U.S. market leader in the fruit spread,
ice cream topping, and natural peanut butter categories. The Company's business
is highly competitive as all its brands compete for retail shelf space with
other advertised and branded products as well as unadvertised and private label
products. The rapid growth of alternative store formats (i.e. warehouse club and
mass merchandise stores) and changes in business practices, resulting from both
technological advances and new industry techniques, have added additional
variables for companies in the food industry to consider in order to remain
competitive. The principal methods of and factors in competition are product
quality, price, advertising, and promotion.

RESEARCH AND DEVELOPMENT. The Company predominantly utilizes in-house
programs to both develop new products and improve existing products in each of
its strategic business areas. In relation to consolidated assets and operating
expenses, amounts expensed in each of the areas or in the aggregate were not
material in any of the last three years.

ENVIRONMENTAL MATTERS. Compliance with the provisions of federal,
state, and local environmental regulations regarding either the discharge of
materials into the environment or the protection of the environment is not
expected to have a material effect upon the capital expenditures, earnings, or
competitive position of the Company.

EMPLOYEES. At April 30, 1996, the Company had approximately 1,925
full-time employees, worldwide.
4





SEGMENT AND GEOGRAPHIC INFORMATION. Information concerning
international operations for the years 1996, 1995, and 1994 is hereby
incorporated by reference from the 1996 Annual Report to Shareholders, on page
20 under Note B: "Operating Segments."

ITEM 2. PROPERTIES

The table below lists all the Company's manufacturing and fruit
processing facilities. All of the Company's properties are maintained and
updated on a regular basis, and the Company continues to make investment for
expansion and technological improvements. All production properties listed below
are owned except the facility in Oxnard, California, which is leased. In
addition to the locations listed below, acreage is leased in California for the
growing of strawberries. The Company also leases property in Pottstown,
Pennsylvania to Mrs. Smith's Bakeries, Inc., a subsidiary of Flowers Industries,
Inc. The corporate headquarters are located in Orrville, Ohio.

<TABLE>
<CAPTION>

DOMESTIC MANUFACTURING LOCATIONS PRODUCTS PRODUCED
- ---------------------------------------------------------------------------------

<S> <C>
Orrville, Ohio Fruit spreads, toppings, industrial fruit products
Salinas, California Fruit spreads, toppings
Memphis, Tennessee Fruit spreads, toppings
Ripon, Wisconsin Fruit spreads, toppings, condiments
New Bethlehem, Pennsylvania Peanut butter and Goober products
Chico, California Fruit and vegetable juices, beverages
Havre de Grace, Maryland Fruit and vegetable juices, beverages

FRUIT PROCESSING LOCATIONS FRUIT PROCESSED
- ---------------------------------------------------------------------------------

Watsonville, California Strawberries, oranges, apples, peaches, apricots.
Also, produces industrial fruit products.
Woodburn, Oregon Strawberries, raspberries, blackberries,
blueberries. Also produces industrial fruit
products.
Grandview, Washington Grapes, cherries, strawberries, cranberries
Oxnard, California Strawberries



INTERNATIONAL MANUFACTURING PRODUCTS PRODUCED
LOCATIONS
- ---------------------------------------------------------------------------------

Ste-Marie, Quebec, Canada Fruit spreads, pie fillings, sweet spreads
Kyabram, Victoria, Australia Fruit spreads, toppings, fruit pulps

</TABLE>
5







ITEM 3. LEGAL PROCEEDINGS

The Company is not a party to any pending legal proceeding which would
be considered material.

ITEM 4. SUBMISSIONS OF MATTERS TO A VOTE OF SECURITY HOLDERS

Not applicable.

EXECUTIVE OFFICERS OF THE COMPANY

The names, ages as of July 1, 1996, and positions of the executive
officers of the Company are listed below. All executive officers serve at the
pleasure of the Board of Directors, with no fixed term of office. Paul H.
Smucker is the father of Tim and Richard K. Smucker and the father-in-law of H.
Reid Wagstaff. All of the officers have held various positions with the Company
for more than five years.


<TABLE>
<CAPTION>

Years with Served as an
Name Age Company Position Officer Since
- -------------------------------------------------------------------------------
<S> <C> <C> <C>
Paul H. Smucker 79 57 Chairman of the Executive Committee 1946
Tim Smucker 52 27 Chairman 1973
Richard K. Smucker 48 23 President 1974
Vincent C. Byrd 41 19 Vice President and General Manager, 1988
Consumer Market

K. Edwin Dountz 54 20 Vice President - Sales 1982
Fred A. Duncan 50 18 Vice President and General Manager, 1984
Industrial Market

Steven J. Ellcessor 44 10 Vice President -Administration,
Secretary, and General Counsel 1986

Robert E. Ellis 49 18 Vice President - Human Resources 1996
Richard G. Jirsa 50 21 Corporate Controller 1978
Charles A. Laine 60 31 Vice President and General Manager,
International and Beverage Markets 1984

R. Alan McFalls 51 19 Vice President - Corporate Development
and Planning 1984

John D. Milliken 51 22 Vice President - Customer Logistics 1981
Robert R. Morrison 61 35 Vice President Operations 1967
H. Reid Wagstaff 61 20 Vice President - Government and 1994
Environmental Affiars

Philip P. Yuschak 57 20 Treasurer 1989

</TABLE>
6

PART II

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

The information pertaining to the market for the Company's Common
Shares and other related shareholder information is hereby incorporated by
reference from the Company's 1996 Annual Report to Shareholders under the
caption "Stock Price Data" on page 9.

ITEM 6. SELECTED FINANCIAL DATA

Five year summaries of selected financial data for the Company and
discussions of accounting changes which materially affect the comparability of
the selected financial data are hereby incorporated by reference from the
Company's 1996 Annual Report to Shareholders under the following captions and
page numbers: "Five Year Summary of Selected Financial Data" on page 8; Note C:
"Acquisitions and Divestitures" on pages 20 and 21.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS

Management's discussion and analysis of results of operations and
financial condition, including a discussion of liquidity and capital resources,
is hereby incorporated by reference from the Company's 1996 Annual Report to
Shareholders, on pages 10 and 11.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Consolidated financial statements of the Company at April 30, 1996,
1995, and 1994, and for each of the three years in the period ended April 30,
1996, with the report of independent auditors and selected unaudited quarterly
financial data, are hereby incorporated by reference from the Company's 1996
Annual Report to Shareholders on page 9 and pages 12 through 27.

ITEM 9. DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.
7


PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information regarding directors and nominees for directorship is
incorporated herein by reference from the Company's definitive Proxy Statement,
dated July 10, 1996, for the 1996 Annual Meeting of Shareholders on August 13,
1996, on pages 2 through 4, under the caption "Election of Directors." For
information concerning the Company's executive officers, see "Executive Officers
of the Company" set forth in Part I hereof.

Information regarding disclosure of late filers pursuant to Item 405 of
Regulation S-K is incorporated herein by reference from the Company's definitive
Proxy Statement, dated July 10, 1996, for the 1996 Annual Meeting of
Shareholders on August 13, 1996, on pages 13 and 14 under the caption "Ownership
of Common Shares."

ITEM 11. EXECUTIVE COMPENSATION

Information regarding the compensation of directors and executive
officers is incorporated by reference from the Company's definitive Proxy
Statement, dated July 10, 1996, for the 1996 Annual Meeting of Shareholders on
August 13, 1996, under the following captions and page numbers: "Additional
Information Concerning the Board of Directors of the Company" on pages 4 and 5,
and beginning with "Report of the Executive Compensation Committee of the Board
of Directors" on page 5 and continuing through "Pension Plan" on page 11.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information regarding security ownership of certain beneficial owners
of the named executive officers, and of directors and executive officers as a
group, is hereby incorporated by reference from the Company's definitive Proxy
Statement, dated July 10, 1996, for the 1996 Annual Meeting of Shareholders on
August 13, 1996, on pages 13 and 14 under the caption "Ownership of Common
Shares."

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information regarding certain relationships and related transactions is
hereby incorporated by reference from the Company's definitive Proxy Statement
dated July 10, 1996, for the 1996 Annual Meeting of Shareholders on August 13,
1996, under the captions "Election of Directors" and "Additional Information
Concerning the Board of Directors of the Company" on pages 2 through 5.
8




PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a) 1,2. Financial Statements and Financial Statement Schedules

The index to Consolidated Financial Statements and Financial
Statement Schedules is included on page F-1 of this Report.

3. Exhibits
<TABLE>
<CAPTION>

Exhibit
No. Description
- -------------------------------------------------------------------------------

<S> <C> <C>
3(a) 1991 Amended Articles of Incorporation incorporated by reference
to the 1992 Annual Report on Form 10-K.

3(b) Amended Regulations incorporated by reference to the 1988 Annual
Report on Form 10-K.



4(a) Revolving credit agreement between The J. M. Smucker Company and
Society National Bank (individually and as Agent), National City
Bank, and the First National Bank of Chicago dated as of April
27, 1994, incorporated by reference to the Quarterly Report on
Form 10-Q for the period ended July 31, 1994.

4(b) Second Amendment Agreement further extending the term of the
revolving credit agreement between The J. M. Smucker Company and
Society National Bank (individually and as Agent), National City
Bank, and the First National Bank of Chicago dated as of April
26, 1996.

10(a) Amended Restricted Stock Bonus Plan incorporated by reference to
the 1994 Annual Report on Form 10-K.

10(b) Top Management Supplemental Retirement Benefit Plan incorporated
by reference to the 1994 Annual Report on Form 10-K.

10(c) 1987 Stock Option Plan incorporated by reference to the 1994
Annual Report on Form 10-K.

10(d) Management Incentive Plan


10(e) Nonemployee Director Stock Plan, description of which is
incorporated by reference from the Company's definitive proxy
statement, dated July 10, 1996, for the 1996 Annual Meeting of
Shareholders on August 13, 1996, on page 5 thereof under the
caption, "Additional Information Concerning the Board of
Directors of the Company."

</TABLE>
9

<TABLE>
<S> <C> <C>
10(f) Acquisition Agreement, made as of May 1, 1996, by and among
Flowers Industries, Inc., Mrs. Smith's Bakeries, Inc., The J. M.
Smucker Company, and Mrs. Smith's, Inc. incorporated by reference
to Form 8-K filed on June 14, 1996.

13 Excerpts from 1996 Annual Report to Shareholders


21 Subsidiaries of the Registrant


23 Consent of Independent Auditors


24 Powers of Attorney


27 Financial Data Schedules
</TABLE>


All other required exhibits are either inapplicable to the Company
or require no answer.

Copies of exhibits are not attached hereto, but the Company will
furnish any of the foregoing exhibits to any shareholder upon
written request. Please address inquiries to: The J. M. Smucker
Company, Strawberry Lane, Orrville, Ohio 44667, Attention: Steven
J. Ellcessor, Secretary. A fee of $1 per page will be charged to
help defray the cost of handling, copying, and return postage.

(b) Reports on Form 8-K filed in the Fourth Quarter of 1996.

No reports on Form 8-K were required to be filed during the last quarter
of the period covered by this report.

(c) The response to this portion of Item 14 is submitted as a separate section
of this report.

(d) The response to this portion of Item 14 is submitted as a separate section
of this report.
10





SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report on Form 10-K to
be signed on its behalf by the undersigned, thereunto duly authorized.

Date: July 22, 1996 The J. M. Smucker Company

By: /s/ Steven J. Ellcessor
-------------------------
Secretary

Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, this Report on Form 10-K has been signed below by the following persons
on behalf of the Registrant and in the capacities and on the date indicated.

<TABLE>

<S> <C> <C>

/s/ Paul H. Smucker
- ----------------------------------------
Paul H. Smucker Chairman of the Executive Committee and Director
(Principal Executive Officer)
/s/ Tim Smucker
- ----------------------------------------
Tim Smucker Chairman and Director
(Principal Executive Officer)
/s/ Richard K. Smucker
- ----------------------------------------
Richard K. Smucker President and Director
(Principal Executive Officer)
(Principal Financial Officer)
/s/ Richard G. Jirsa
- ----------------------------------------
Richard G. Jirsa Corporate Controller
(Principal Accounting Officer)
/s/ Lena C. Bailey
- ----------------------------------------
Lena C. Bailey Director

/s/ Kathryn W. Dindo
- ----------------------------------------
Kathryn W. Dindo Director

/s/ Russell G. Mawby
- ----------------------------------------
Russell G. Mawby Director By: Steven J. Ellcessor

/s/ Charles S. Mechem, Jr.
- ----------------------------------------
Charles S. Mechem, Jr. Director
Date: July 22, 1996
/s/ Robert R. Morrison
- ----------------------------------------
Robert R. Morrison Director

/s/ Vernon D. Netzly
- ----------------------------------------
Vernon D. Netzly Director

/s/ William H. Steinbrink
- ----------------------------------------
William H. Steinbrink Director


/s/ Benjamin B. Tregoe, Jr.
- ----------------------------------------
Benjamin B. Tregoe, Jr. Director


/s/ William Wrigley, Jr.
- ----------------------------------------
William Wrigley, Jr. Director

</TABLE>
11

THE J. M. SMUCKER COMPANY

ANNUAL REPORT ON FORM 10-K

ITEMS 14(a) (1) AND (2), (c) AND (d)

INDEX TO FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULES

CERTAIN EXHIBITS

FINANCIAL STATEMENT SCHEDULES
<TABLE>
<CAPTION>

Form Annual
10-K Report To
Report Shareholder
------ -----------

<S> <C> <C>
Data incorporated by reference from the 1996 Annual Report
to Shareholders of The J. M. Smucker Company:
Consolidated Balance Sheets at April 30, 1996 and 1995 . . . . . . . 14-15
For the years ended April 30, 1996, 1995, and 1994:
Statements of Consolidated Income . . . . . . . . . . . . . . . . 13
Statements of Consolidated Cash Flows . . . . . . . . . . . . . . 16
Statements of Consolidated Shareholders' Equity . . . . . . . . . 17
Notes to Consolidated Financial Statements . . . . . . . . . . . . 18-27

Consolidated financial statement schedules at April 30, 1996,
or for the years ended April 30, 1996, 1995, and 1994:
II. Valuation and qualifying accounts . . . . . . . . . . . . . . F-2
</TABLE>

All other schedules are omitted because they are not applicable or because
the information required is included in the Consolidated Financial Statements or
the notes thereto.

F-1
12






THE J. M. SMUCKER COMPANY

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

YEARS ENDED APRIL 30, 1996, 1995 AND 1994

(DOLLARS IN THOUSANDS)

<TABLE>
<CAPTION>
Charged to
Balance at Costs Charged to Deduc- Balance at
Beginning and Other tions End of
Classification of year Expenses Accounts (A) Period
- --------------------------------------------------------------------------------------------

<S> <C> <C> <C> <C> <C>
1996:
Valuation allowance for
deferred tax assets $ 2,660 $ (651) $ -- $ -- $2,009
Allowance for doubtful accounts 475 385 -- 173 687
------------------------------------------------
$ 3,135 $ (266) $ -- $ 173 $2,696
================================================
1995:
Valuation allowance for
deferred tax assets $ 2,265 $ 395 $ -- $ -- $2,660
Allowance for doubtful accounts 419 195 -- 139 475
------------------------------------------------
$ 2,684 $ 590 $ -- $ 139 $3,135
================================================
1994:
Valuation allowance for
deferred tax assets $ 1,884 $ 381 $ -- $ -- $2,265
Allowance for doubtful accounts 300 201 -- 82 419
------------------------------------------------
$ 2,184 $ 582 $ -- $ 82 $2,684
================================================




<FN>
(A) Uncollectible accounts written off, net of recoveries.
</TABLE>


F-2