According to Prudential's latest financial reports the company's current revenue (TTM ) is ยฃ96.58 Billion. In 2007 the company made a revenue of ยฃ64.40 Billion a decrease over the revenue in the year 2006 that were of ยฃ69.18 Billion. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted.