Harley-Davidson
HOG
#4458
Rank
$2.55 B
Marketcap
$24.55
Share price
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================================================================================
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549

FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 For the fiscal year ended: DECEMBER 31, 1999

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 For the transition period from to
---------- ----------

Commission file number 1-9183
------

HARLEY-DAVIDSON, INC.
(Exact name of registrant as specified in its charter)

WISCONSIN 39-1382325
(State of organization) (I.R.S. Employer Identification No.)

3700 WEST JUNEAU AVENUE,
MILWAUKEE, WISCONSIN 53208
(Address of principal executive offices) (Zip code)

Registrants telephone number: (414) 342-4680

Securities registered pursuant to Section 12(b) of the Act:

<TABLE>
<CAPTION>

Name of each Exchange
Title of each class on which registered
------------------- ---------------------
<S> <C>

COMMON STOCK, $.01 PAR VALUE PER SHARE NEW YORK STOCK EXCHANGE
PREFERRED STOCK PURCHASE RIGHTS NEW YORK STOCK EXCHANGE
</TABLE>

Securities registered pursuant to Section 12(g) of the Act: NONE

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months and (2) has been subject to such requirements for the
past 90 days. Yes X No .
--- ---
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

Aggregate market value of the voting stock held by non-affiliates of the
registrant at March 17, 2000:
$12,243,319,083

Number of shares of the registrant's common stock outstanding at March 17,2000:
151,648,808 shares.

Part III of this report incorporates information by reference from registrant's
Proxy Statement for the annual meeting of its shareholders to be held on April
29, 2000.
================================================================================


1
PART I

NOTE REGARDING FORWARD-LOOKING STATEMENTS

The Company intends that certain matters discussed are "forward-looking
statements" intended to qualify for the safe harbors from liability established
by the Private Securities Litigation Reform Act of 1995. These forward-looking
statements can generally be identified as such by reference to this note or
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects" or "estimates" or words of similar meaning.
Similarly, statements that describe the Company's future plans, objectives,
targets or goals are also forward-looking statements. Such forward-looking
statements are subject to certain risks and uncertainties that could cause
actual results to differ materially from those anticipated as of the date of
this report. Certain of such risks and uncertainties are described in close
proximity to such statements or elsewhere in this report. Shareholders,
potential investors and other readers are urged to consider these factors in
evaluating the forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements. The forward-looking statements
included herein are only made as of the date of this report, and the Company
undertakes no obligation to publicly update such forward-looking statements to
reflect subsequent events or circumstances.

ITEM 1. BUSINESS SUMMARY

Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the
Harley-Davidson(R) motorcycle business from AMF Incorporated (currently doing
business as Minstar) in a management buyout. In 1986, Harley-Davidson, Inc.
became publicly held. Unless the context otherwise requires, all references to
the "Company" include Harley-Davidson, Inc., all of its subsidiaries and all of
its majority-owned affiliates. The Company operates in two segments: Motorcycles
and Related Products and Financial Services. The Company's reportable segments
are strategic business units that offer different products and services. They
are managed separately based on the fundamental differences in their operations.

The Motorcycles and Related Products (Motorcycles) segment includes the group of
companies doing business as Harley-Davidson Motor Company (Motor Company), which
are subsidiaries of H-D Michigan, Inc., and the Buell Motorcycle Company (BMC),
which was acquired in February of 1998, when the Company purchased substantially
all of the remaining shares of BMC it did not already own. The Motorcycles
segment designs, manufactures and sells heavyweight (engine displacement of
651+cc) touring, custom and performance motorcycles as well as a complete line
of motorcycle parts, accessories and general merchandise. The Company, which is
the only major American motorcycle manufacturer, has held the largest share of
the United States heavyweight (651+cc) motorcycle market since 1986 and ended
1999 with a domestic market share of 50.2%. On a broader measure of market
share, the Company also led the industry with a 26.9% share of the total U.S.
motorcycle market (all on- and off- highway motorcycles and scooters), at the
end of 1999 (registration data provided by the Motorcycle Industry Council).

The Financial Services segment consists of the Company's wholly owned
subsidiary, Harley-Davidson Financial Services, Inc. (HDFS) (formerly known as
Eaglemark Financial Services, Inc.). HDFS is engaged in the business of
financing and servicing wholesale inventory receivables and consumer retail
installment sales contracts (primarily motorcycles). Additionally, HDFS is an
agency for certain unaffiliated insurance carriers providing property/casualty
insurance and extended service contracts to motorcycle owners. HDFS conducts
business in the United States, Canada and Europe.

The following table includes quarterly and year to date revenue and operating
income by segment, as well as motorcycle units shipped for each of the three
years ended December 31, 1999, 1998 and 1997.



2
Harley-Davidson, Inc.
Revenue and Operating Income and
Motorcycle Shipments by Segment
(Dollars in thousands)

<TABLE>
<CAPTION>

First Second Third Fourth Total
Quarter Quarter Quarter Quarter Year
------- ------- ------- ------- -------
<S> <C> <C> <C> <C> <C>
1999
- --------------------------------------
Revenue by segment:

Motorcycles and Related Products $ 558,567 $ 608,716 $ 623,193 $ 662,463 $ 2,452,939
Financial services N/A N/A N/A N/A N/A
----------- ----------- ----------- ----------- -----------
$ 558,567 $ 608,716 $ 623,193 $ 662,463 $ 2,452,939
Operating income by segment:

Motorcycles and Related Products $ 91,477 $ 100,140 $ 95,907 $ 110,077 $ 397,601
Financial services 2,642 9,118 7,514 8,411 27,685
Corporate (2,802) (2,624) (2,024) (1,977) (9,427)
----------- ----------- ----------- ----------- -----------
$ 91,317 $ 106,634 $ 101,397 $ 116,511 $ 415,859
Units:

Harley-Davidson(R) motorcycles 41,181 44,771 42,615 48,620 177,187
Buell(R) motorcycles 2,013 1,512 1,984 2,258 7,767

1998
- ----------------------------------
Revenue by segment:

Motorcycles and Related Products $ 466,527 $ 517,164 $ 517,198 $ 563,067 $ 2,063,956
Financial services N/A N/A N/A N/A N/A
----------- ----------- ----------- ----------- -----------
$ 466,527 $ 517,164 $ 517,198 $ 563,067 $ 2,063,956
Operating income by segment:

Motorcycles and Related Products $ 71,051 $ 83,246 $ 79,870 $ 90,281 $ 324,448
Financial services 2,585 6,355 3,599 7,672 20,211
Corporate (2,829) (2,362) (3,330) (2,522) (11,043)
----------- ----------- ----------- ----------- -----------
$ 70,807 $ 87,239 $ 80,139 $ 95,431 $ 333,616
Units:

Harley-Davidson motorcycles 34,482 37,753 36,428 42,155 150,818
Buell motorcycles 1,350 1,497 1,069 2,418 6,334

1997
- -----------------------------------
Revenue by segment:

Motorcycles and Related Products $ 427,095 $ 444,085 $ 444,222 $ 447,167 $ 1,762,569
Financial services N/A N/A N/A N/A N/A
----------- ----------- ----------- ----------- -----------
$ 427,095 $ 444,085 $ 444,222 $ 447,167 $ 1,762,569
Operating income by segment:

Motorcycles and Related Products $ 63,016 $ 72,465 $ 62,750 $ 67,255 $ 265,486
Financial services 2,219 3,346 3,002 3,788 12,355
Corporate (2,587) (2,021) (1,497) (1,733) (7,838)
----------- ----------- ----------- ----------- -----------
$ 62,648 $ 73,790 $ 64,255 $ 69,310 $ 270,003
Units:

Harley-Davidson motorcycles 32,860 33,965 31,503 33,957 132,285
Buell motorcycles 1,087 1,020 1,014 1,294 4,415
</TABLE>


See note 12 to the 1999 consolidated financial statements for further
information about the Company's business segments.



3
MOTORCYCLES AND RELATED PRODUCTS

The primary business of the Motorcycles segment is to design, produce and sell
premium heavyweight motorcycles. The Company's Harley-Davidson(R) motorcycle
products emphasize traditional styling, design simplicity, durability, ease of
service and evolutionary change. Studies by the Company indicate that the
typical U.S. Harley-Davidson motorcycle purchaser is a married male in his
mid-forties, with a household income of approximately $73,000, who purchases a
motorcycle for recreational purposes rather than to provide transportation and
who is an experienced motorcycle rider. Over two-thirds of the Company's sales
of Harley-Davidson motorcycles are to buyers with at least one year of higher
education beyond high school, and 31% of the buyers have college degrees.
Approximately 8% of the Company's Harley-Davidson U.S. retail motorcycle sales
are to female buyers.

The Company's Buell(R) motorcycle products are designed to compete in the
performance segment of the market and emphasize innovative design, responsive
handling and overall performance. Company studies indicate that the typical U.S.
purchaser of the Company's Buell motorcycle is a male at the median age of 38
with a median household income of approximately $62,200. Approximately 80% of
U.S. Buell purchasers have some post high school education and 31% have a
college education. Approximately 4% of all Buell U.S. retail motorcycle sales
are to females.

The heavyweight class of motorcycles is comprised of four segments: standard,
which emphasizes simplicity and cost; performance, which emphasizes handling and
acceleration; touring, which emphasizes comfort and amenities for long-distance
travel; and custom, which emphasizes styling and individual owner customization.
The Company presently manufactures and sells 24 models of Harley-Davidson
touring and custom heavyweight motorcycles, with domestic manufacturer's
suggested retail prices ranging from approximately $5,350 to $18,630. The
touring segment of the heavyweight market was pioneered by the Company and
includes motorcycles equipped for long-distance touring with fairings,
windshields, saddlebags and Tour Pak(R) luggage carriers. The custom segment of
the market includes motorcycles featuring the distinctive styling associated
with classic Harley-Davidson motorcycles. These motorcycles are highly
customized through the use of trim and accessories. The performance segment of
the market is served by the Company's Buell motorcycle line, which offers sport
and sport-touring models. The Company manufactures and sells 4 models of Buell
performance motorcycles, with domestic manufacturer's suggested retail prices
ranging from approximately $8,599 to $12,799. The Company's motorcycles are
based on variations of five basic chassis designs and are powered by one of four
air cooled, twin cylinder engines of "V" configuration, which have displacements
of 883cc, 1200cc, 1340cc and 1450cc. The Company manufactures its own engines
and frames.

During 1999, the Company also introduced the Custom Vehicle Operations (CVO)
program. The CVO program offers Harley-Davidson motorcycles in limited
quantities, which have been uniquely customized at the factory with the
Company's Genuine Motor Accessories. The limited edition Harley-Davidson
motorcycles are produced at the York, Pennsylvania manufacturing facility on a
separate, low volume assembly line that was formerly used for military contract
production. Approximately 2,700 vehicles representing three different customized
motorcycles were sold through this program during 1999. A fourth custom
motorcycle has recently been introduced and will be available during 2000, in
limited quantities.

Although there are some accessory differences between the Company's top-of-the
line touring motorcycles and those of its competitors, suggested retail prices
are generally comparable. The prices for the high-end of the Company's custom
product line range from being competitive to 50% more than its competitors'
custom motorcycles. The custom portion of the product line represents the
Company's highest unit volumes and continues to command a premium price because
of its features, styling and high resale value. The Company's smallest
displacement custom motorcycle (the 883cc Sportster(R)) is directly price
competitive with comparable motorcycles available in the market. The Company's
surveys of retail purchasers indicate that, historically, over three-quarters of
the purchasers of its Sportster model have come from either competitive-brand
motorcycles or are people completely new to the sport of motorcycling or have
not participated in the sport for at least five years. Since 1988, the Company's
research has consistently shown purchasers of Harley-Davidson motorcycles have a
repurchase intent in excess of 92%, and the Company expects to see sales of its
883cc



4
Sportster model partially translated into sales of its higher-priced products in
the normal two to three year ownership cycle. The Company's worldwide motorcycle
sales generated 79.7%, 79.9% and 80.7% of revenues in the Motorcycles segment
during 1999, 1998 and 1997, respectively.

The major product categories for the Parts and Accessories (P&A) business are
replacement parts (Genuine Motor Parts) and mechanical and cosmetic accessories
(Genuine Motor Accessories). Worldwide net P&A sales comprised 14.8%, 14.4% and
13.7% of net sales in the Motorcycles segment in 1999, 1998 and 1997,
respectively.

Worldwide net sales of General Merchandise, which includes MotorClothes-TM-
apparel and collectibles, comprised 5.4%, 5.5% and 5.4% of net sales in the
Motorcycles segment in 1999, 1998 and 1997, respectively.

The Company also provides a variety of services to its dealers and retail
customers including service training schools, customized dealer software
packages, delivery of its motorcycles, an owners club membership and a
motorcycle rental program, which is now available in the U.S. through a limited
number of authorized dealers.

LICENSING. The Company endeavors to create an awareness of the "Harley-Davidson"
brand among the non-riding public and provide a wide range of product for
enthusiasts by licensing the name "Harley-Davidson" and numerous related
trademarks owned by the Company. The Company currently has licensed the
production and sale of a broad range of consumer items, including t-shirts,
jewelry, small leather goods, toys and numerous other products. The Company also
licenses the use of its name in connection with two cafes located in New York
and Las Vegas. Although the majority of licensing activity occurs in the U.S.,
the Company continues to expand these activities in international markets.

The Company's licensing activity provides it with a valuable source of
advertising and goodwill. Licensing also has proven to be an effective means for
enhancing the Company's image with consumers and provides an important tool for
policing the unauthorized use of the Company's trademarks, thereby protecting
the Harley-Davidson brand and its use. Royalty revenues from licensing, included
in motorcycle revenue, were approximately $26 million, $24 million and $24
million during 1999, 1998 and 1997, respectively. While royalty revenues from
licensing activities are relatively small, the profitability of this business is
relatively high.

MARKETING AND DISTRIBUTION. The Company's basic channel of United States
distribution for its motorcycles and related products consists of approximately
620 independently owned full-service Harley-Davidson dealerships to whom the
Company sells directly. This includes 223 combined Harley-Davidson and Buell
dealerships. With respect to sales of new motorcycles, approximately 76% of the
U.S. dealerships sell the Company's motorcycles exclusively. All dealerships
stock and sell the Company's genuine replacement parts, accessories, and
MotorClothes apparel and collectibles, and perform service for the Company's
motorcycles. The Company also sells a smaller portion of its parts and
accessories and general merchandise through "non-traditional" retail outlets.
The "non-traditional" outlets, which are extensions of the main dealership,
consist of service shops, called Secondary Retail Locations (SRL's), Alternate
Retail Outlets (ARO's), and Seasonal Retail Outlets (SRO's). Service shops are
satellites of the main dealership and are being developed to meet the service
needs of the Company's riding customers and provide replacement parts,
accessories, MotorClothes apparel and collectibles, and the lifestyle
experience. In addition, service shops are authorized to sell new motorcycles.
ARO's are located primarily in high traffic areas such as airports or popular
vacation destinations and focus on selling the Company's MotorClothes apparel
and collectibles, and Licensed Products. ARO's and SRO's are not authorized to
sell new motorcycles. Presently, there are approximately 39 ARO's and 36 SRL's
located in the United States.

The Company's marketing efforts are divided among dealer promotions, customer
events, magazine and direct mail advertising, public relations, and cooperative
programs with Harley-Davidson/Buell dealers. In 1999, the Company also entered
into a five-year strategic alliance with Ford Motor Company, which will bring
together resources to focus on a series of technical and marketing ventures.



5
The Company also sponsors racing activities and special promotional events and
participates in all major motorcycle consumer shows and rallies.

The Harley Owners Group(R), or "H.O.G.(R)", currently has approximately 505,000
members worldwide and is the industry's largest company-sponsored motorcycle
enthusiast organization. The Company formed this riders club in 1983, in an
effort to encourage Harley-Davidson owners to become more actively involved in
the sport of motorcycling.

The Buell Riders Adventure Group, or "BRAG(R)", was also formed in recent years
and has grown to approximately 10,000 members. BRAG sponsors events, including
national rallies and rides, across the U.S. for Buell motorcycle enthusiasts.

The Company's expenditures on domestic marketing, selling and advertising were
approximately $125.3, $102.1 million and $85.2 million during 1999, 1998 and
1997, respectively.

E-COMMERCE. The Company has established an online catalog featuring its Genuine
Motor Accessories and MotorClothes product lines. Currently, customers can not
make purchases at this web site; however, they can browse and create a wish
list, as well as use a dealer locator to aid in their next visit to an
independent Harley-Davidson/Buell dealership. The new online catalog and dealer
locator make up the first phase of the Company's E-Commerce program which is
currently in development. The Company expects that customers will be able to
make purchases at the web site, through its independent dealer network, sometime
during the first half of 2000.

RETAIL CUSTOMER AND DEALER FINANCING. The Company believes HDFS and other
financial services companies provide adequate retail and wholesale financing to
the Company's domestic and Canadian dealers and customers. In Europe, HDFS
provides wholesale financing to dealers through a joint venture agreement with
Transamerica Distribution Finance Corporation. To encourage its dealers to carry
sufficient parts and accessories inventories and to counteract the seasonality
of the parts and accessories business, the Company from time to time offers its
domestic dealers special discounts and/or 120-day delayed payment terms through
HDFS.

INTERNATIONAL SALES. International sales were approximately $537 million, $497
million and $458 million, accounting for approximately 22%, 24% and 26% of net
sales of the Motorcycles segment, during 1999, 1998 and 1997, respectively. In
1999, Japan, Germany, and Canada, in that order, represented the Company's
largest international markets accounted for approximately 57% of international
sales. The international heavyweight (651+cc) market is growing and is
significantly larger than the U.S. heavyweight market. The Company ended 1999
with a 6.5% share of the European heavyweight (651+cc) market and a 19.6% share
of the Asia/Pacific (Japan and Australia) heavyweight (651+cc) market. See Note
12 to the consolidated financial statements for additional information regarding
foreign operations.

In the European Region (Europe/Middle East/Africa), there are currently 349
independent Harley-Davidson dealerships serving 32 country markets. This
includes 181 combined Harley-Davidson and Buell dealerships. Buell is further
represented by 22 dealerships that do not sell Harley-Davidson motorcycles. In
addition, the Company has established 23 ARO's and service shops across the 32
European country markets. The Company has an established infrastructure in
Europe, based out of its headquarters in the United Kingdom, and operates
through a network of independent dealers served by 9 independent distributors
and four wholly owned sales and marketing subsidiaries in France, Germany, The
Netherlands and the United Kingdom. The European management team is continuing
to focus on the expansion and improvement of distributor and dealer
relationships. The Company expects to accomplish this through the creation of a
dealer development team, specialized training programs, retail financing
initiatives, ongoing product development and coordinated Europe-wide and local
marketing programs aimed at attracting new customers. Other initiatives include
the development of information systems linking European subsidiaries directly
with each of the major independent distributors and most of the dealers located
in the subsidiary markets.



6
In the Asia/Pacific Region, there are currently 241 Harley-Davidson outlets
serving 8 country markets. This includes 48 Harley-Davidson dealerships, 79
combined Harley-Davidson/Buell dealerships, 5 Buell only dealerships, 81
Harley-Shops, and 28 service shops. The Company expects the majority of its
short-term sales and long-term growth opportunities in the Asia-Pacific Region
to come from its existing markets in Japan and Australia. The Company will
continue to support its objectives of maintaining and growing its business in
Southeast Asia, whose markets have begun to stabilize over the last year. The
Company remains cautiously optimistic about the long-term opportunities in these
and other new markets in the Asia-Pacific Region.

The Latin American market consists of 16 country markets managed from Milwaukee,
Wisconsin. The Latin American market has a diverse dealer network including 26
Harley-Davidson dealerships and 10 ARO's and mall stores focused on selling
General Merchandise. In the third quarter of 1999, the Company began production
of select models at its complete-knock-down (CKD) operation in Manuas, Brazil.
Production is intended solely for the Brazil market; see further discussion
under "Motorcycle Manufacturing." In the future, the Company plans to continue
developing its distribution in Brazil and Mexico, its two biggest Latin American
markets, as well as broaden brand management and marketing activities across the
entire region.

In Canada, there are currently 73 independent Harley-Davidson dealerships, one
independent stand-alone Buell dealership, and 3 ARO's, all served by a single
independent distributor. This network includes 20 combined Harley-Davidson and
Buell dealerships resulting in a total of 21 Buell dealerships in Canada.

COMPETITION. The U.S. and international heavyweight (651+cc) motorcycle markets
are highly competitive. The Company's major competitors generally have financial
and marketing resources that are substantially greater than those of the
Company. They also have larger overall sales volumes and are more diversified
than the Company. In addition to established competitors, a growing segment of
competition has recently emerged in the U.S. The new source of competition is
driven by several new entrants into the domestic heavyweight motorcycle market,
offering heavyweight motorcycles with traditional styling. These competitors
currently have production and sales volumes much lower than the Company's and do
not hold a significant market share.

Competition in the heavyweight motorcycle market is based upon a number of
factors, including price, quality, reliability, styling, product features,
customer preference and warranties. The Company emphasizes quality, reliability
and styling in its products and offers a one-year warranty for its motorcycles.
The Company regards its support of a motorcycling lifestyle in the form of
events, rides, rallies and HOG(R) as a competitive advantage. In general, resale
prices for used Harley-Davidson motorcycles, as a percentage of prices when new,
are significantly higher than resale prices for used motorcycles of the
Company's competitors.

Domestically, the Company competes most heavily in the touring and custom
segments of the heavyweight motorcycle market, which together accounted for 79%,
79%, 80% of total heavyweight retail unit sales in the U.S. during 1999, 1998
and 1997, respectively. The custom and touring motorcycles are generally the
most expensive and most profitable vehicles in the market. During 1999, the
heavyweight segment including standard, performance, touring and custom
motorcycles represented approximately 53% of the total U.S. motorcycle market
(on- and off-highway motorcycles and scooters) in terms of new units registered.

For the last 12 years, the Company has led the industry in domestic (United
States) sales of heavyweight motorcycles. The Company's share of the heavyweight
market was 50.2% in 1999 compared to 49.5% in 1998. This is significantly
greater than the Company's largest competitor in the domestic market, which had
a 16.4% market share in 1999.

The following chart includes U.S. retail registration data for the Company and
its major competitors for 1995 - 1999.



7
Market share of U.S. Heavyweight Motorcycles (1)
(Engine Displacement of 651+cc)

<TABLE>
<CAPTION>

Year Ended December 31,
------------------------------------------------------------------------
1999 1998 1997 1996 1995
---- ---- ---- ---- ----
<S> <C> <C> <C> <C> <C>
NEW U.S. REGISTRATIONS (THOUSANDS OF UNITS):

Total market new registrations 275.6 227.1 190.2 165.7 151.2
===== ===== ===== ===== =====

Harley-Davidson(R) new registrations 134.5 109.1 93.5 79.9 72.1
Buell(R) new registrations 3.9 3.2 1.9 1.7 .8
----- ----- ----- ----- -----
Total Company new registrations 138.4 112.3 95.4 81.6 72.9
===== ===== ===== ===== =====

PERCENTAGE MARKET SHARE:
Harley-Davidson motorcycles 48.8% 48.1% 49.2% 48.2% 47.7%
Buell motorcycles 1.4 1.4 1.0 1.0 0.5
----- ----- ----- ----- -----
Total Company 50.2 49.5 50.2 49.2 48.2

Honda 16.4 20.3 18.5 18.8 20.2
Suzuki 9.4 10.0 10.1 8.7 9.6
Kawasaki 10.3 10.1 10.4 12.2 10.6
Yamaha 7.0 4.2 5.4 5.9 5.8
Other 6.7 5.9 5.4 5.2 5.6
----- ----- ----- ----- -----

Total 100.0% 100.0% 100.0% 100.0% 100.0%
===== ===== ===== ===== =====
</TABLE>

- --------------
(1) Motorcycle registration and market share information has been derived from
data published by the Motorcycle Industry Council for the years 1997-1999
and from data published by R.L. Polk & Co. for the years 1995-1996.

The Company faces unique competitive challenges in the international markets. In
Europe, the Company must consider the unique tastes of many individual country
markets that together represent a market that is larger than any other
individual market. In addition, 74% of the European heavyweight (651+cc)
motorcycle market is comprised of the standard and performance segments. The
Company has only recently started to compete in the performance market segment
with its Buell(R) motorcycles.

In the Asia/Pacific region, the Company benefited from double-digit market
growth during 1997 and 1998, which was driven by a change in licensing
requirements in Japan. While total market registrations have decreased in 1999,
registrations for the Company's motorcycles continued to show steady growth
resulting in a 14.2% increase over 1998.

On a worldwide basis, the Company measures its market share using the
heavyweight classification. Although definitive market share information does
not exist for many of the smaller foreign markets, the Company estimates its
worldwide competitive position, using data reasonably available to the Company,
to be as follows:



8
Worldwide Heavyweight Motorcycle Registration Data
(Engine Displacement of 651+cc)
(Units in thousands)

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
NORTH AMERICA(1)
- ----------------------------------
Total market new registrations 297.9 246.2 205.4
===== ===== =====

Harley-Davidson(R) new registrations 142.1 116.1 99.3
Buell(R) new registrations 4.0 3.3 1.9
----- ----- -----
Total Company registrations 146.1 119.4 101.2
===== ===== =====

Total Company market share % 49.0% 48.5% 49.3%

EUROPE(2)
- ----------------------------------
Total market new registrations 306.7 270.2 250.3
===== ===== =====

Harley-Davidson new registrations 17.8 15.7 15.3
Buell new registrations 2.1 1.6 .8
----- ----- -----

Total Company registrations 19.9 17.3 16.1
===== ===== =====

Total Company market share % 6.5% 6.4% 6.4%

JAPAN/AUSTRALIA(3)
- ----------------------------------
Total market new registrations 63.1 69.2 58.9
===== ===== =====

Harley-Davidson new registrations 11.6 10.3 9.7
Buell new registrations .7 .5 .4
----- ----- -----
Total Company registrations 12.3 10.8 10.1
===== ===== =====

Total Company market share % 19.6% 15.6% 17.2%

TOTAL
- ----------------------------------
Total new registrations 667.7 585.6 514.6
===== ===== =====


Harley-Davidson new registrations 171.5 142.1 124.3

Buell new registrations 6.8 5.4 3.1
----- ----- -----
Total Company registrations 178.3 147.5 127.4
===== ===== =====

Total Company market share % 26.7% 25.2% 24.8%
</TABLE>

- --------------
(1) Includes the United States and Canada. Data provided by the Motorcycle
Industry Council.
(2) Includes Austria, Belgium, France, Germany, Italy, The Netherlands, Spain,
Switzerland and United Kingdom. Data provided by Giral S.A.
(3) Data provided by JAMA and ABS.



9
MOTORCYCLE MANUFACTURING. In an effort to further control costs and maintain
quality, the Motor Company has incorporated manufacturing techniques to
continuously improve its operations. These techniques, which include employee
involvement, just-in-time inventory principles, partnering agreements with the
local unions, high performance work organizations and statistical process
control, are designed to improve product quality, productivity and asset
utilization in the production of Harley-Davidson(R) motorcycles.

The Motor Company's use of just-in-time inventory principles allows it to
minimize its inventories of raw materials and work in process, as well as scrap
and rework costs. This system also allows quicker reaction to engineering design
changes, quality improvements and market demands. The Motor Company has trained
the majority of its manufacturing employees in problem solving and statistical
methods.

For the past several years, the Company has been executing a comprehensive
motorcycle manufacturing strategy designed to, among other things,
significantly increase its Harley-Davidson motorcycle production capacity.
The plan is designed to increase capacity, improve product quality, reduce
costs and increase flexibility to respond to changes in the market place. The
Company has successfully completed a critical portion of this plan with the
construction of a new assembly plant in Kansas City, Missouri, and the
transition into a new powertrain plant in the Milwaukee area. In 1998, the
Company successfully completed the transition of all Sportster(R) assembly
from its York, Pennsylvania facility to the new manufacturing facility in
Kansas City. The former Sportster capacity at the Company's York facility was
converted to production capacity for larger custom motorcycle models.

The Company believes the worldwide heavyweight (651+cc) market will continue
to grow and plans to continue to increase its Harley-Davidson(R) motorcycle
production capacity to have the capacity to be able to sustain its annual
double-digit growth rate for units shipped. For 2000, the Company's
production target is 196,000 Harley-Davidson units. Matters in this paragraph
are subject to the risks and uncertainties discussed with respect to this
topic under Item 7 "1999 Compared to 1998 -- Results of Operations" below.

The manufacturing techniques employed at BMC, which are similar to those of the
Motor Company, are designed to provide cost control and quality products in a
lower volume atmosphere. BMC must also maintain high levels of flexibility in
its manufacturing processes to accommodate a quick-to-market product development
cycle. The manufacturing techniques employed include employee involvement with
an emphasis on a highly flexible and participative workforce.

The Company continues to invest in its joint venture with Porsche AG of
Stuttgart, Germany, formed in 1997, to source and assemble powertrain components
for use in potential new motorcycle products.

The Company has recently established an assembly operation in Brazil that
imports U.S. made components and sub-assemblies for final assembly in Brazil.
Assembling imported U.S. made components increases the availability of the
Company's motorcycles in Brazil, and reduces duties and taxes, making them more
affordable to a larger group of Brazilian customers. The facility has been
operational since mid 1999 and currently assembles a limited number of select
motorcycle models for the Brazilian market.

RAW MATERIAL AND PURCHASED COMPONENTS. The Company continues to proceed
aggressively to establish long-term mutually beneficial relationships with its
suppliers. Through these relationships, the Company gains access to technical
and commercial resources for application directly to product design, development
and manufacturing initiatives. This strategy is resulting in improved product
technical integrity, application of new features and innovations, reduced lead
times for product development, and smoother/faster manufacturing ramp-up of new
vehicle introductions.



10
The Company purchases all of its raw material, principally steel and aluminum
castings, forgings, sheets and bars, and certain motorcycle components,
including carburetors, batteries, tires, seats, electrical components and
instruments. The Company anticipates no significant difficulties in obtaining
raw materials or components for which it relies upon a limited source of supply.

RESEARCH AND DEVELOPMENT. The Company believes research and development are
significant factors in its ability to lead the market definition of touring and
custom motorcycling and to develop products for the performance segment. In the
past three years the Company has established a 218,000 square foot Motor Company
Product Development Center (PDC) and a 43,000 square foot Buell Motorcycle
Company research and development facility. The innovative design of the PDC
brings together employees from styling, purchasing and manufacturing with
regulatory professionals and supplier representatives to create a concurrent
product and process development methodology. The Company incurred research and
development expenses of approximately $70.3 million, $58.7 million and $53.3
million during 1999, 1998 and 1997, respectively.

PATENTS AND TRADEMARKS. The Company owns certain patents which relate to its
motorcycles and related products and processes for their production. The Company
has increased its efforts to patent its technology and to enforce those patents.
The Company sees such actions as important as it moves forward with new
technologies.

Trademarks are important to the Company's motorcycle business and licensing
activities. The Company has a vigorous global program of trademark registration
and enforcement to strengthen the value of the trademarks associated with its
products and services, prevent the unauthorized use of those trademarks and
enhance its image and customer goodwill. The Company believes the
"Harley-Davidson" and Bar and Shield trademarks are highly recognizable by the
general public and very valuable assets. The "Buell" trademark is well-known in
sport bike circles, as is the Pegasus logo, and will become more well known as
the Buell business expands. Additionally, the Company uses numerous other
trademarks, trade names and logos, which are registered both in the United
States and abroad. The "Harley-Davidson" trademark has been used since 1903 and
the Bar and Shield trademark since 1907. The "Buell" trademark has been used
since 1984.

SEASONALITY. The Company, in general, has not experienced significant seasonal
fluctuations in motorcycle production. This has been primarily the result of a
strong demand for the Motor Company's motorcycles and related products, as well
as the availability of floor plan financing arrangements for its North American
and European independent dealers. Floor plan financing allows dealers to build
their inventory levels in anticipation of the spring and summer selling seasons.

REGULATION. Federal, state and local authorities have various environmental
control requirements relating to air, water and noise pollution which affect the
business and operations of the Company. The Company endeavors to ensure that its
facilities and products comply with all applicable environmental regulations and
standards.

The Company's motorcycles are subject to certification by the U.S. Environmental
Protection Agency (EPA) for compliance with applicable emissions and noise
standards and by the State of California Air Resources Board (CARB) with respect
to CARB's more stringent emissions standards. Company motorcycles sold in
California are also subject to certain tailpipe and evaporative emissions
standards that are unique to California. The Company's motorcycle products have
been certified to comply fully with all such applicable standards. There will be
further reductions in CARB's motorcycle emissions standards in 2003 and 2008,
respectively. Additionally, the European Union is also considering further
reductions in its motorcycle emissions standards, and is considering possible
reductions in its motorcycle noise standards, which already are lower than those
of the EPA. Similarly, motorcycle noise and emissions levels are being reduced
in Japan, as well as in certain emerging markets. Consequently, the Company will
continue to incur some level of research and development costs related to
motorcycle emissions and noise for the foreseeable future.

The Company, as a manufacturer of motorcycle products, is subject to the
National Traffic and Motor Vehicle Safety Act, which is administered by the
National Highway Traffic Safety Administration (NHTSA). The Company has
certified to NHTSA that its motorcycle products comply fully with all applicable
federal motor



11
vehicle safety standards and related regulations. In accordance with NHTSA
policies, the Company has from time to time initiated certain voluntary recalls.
During the last three years, the Company has initiated 20 voluntary recalls at a
total cost of approximately $14.3 million. This information includes the group
of 8 recalls related to approximately 18,600 Buell motorcycles which occurred
during 1999 and had a total cost of approximately $7.6 million. The Company
fully reserves for all estimated costs associated with recalls in the period
that the recalls are announced.

As previously stated, federal, state, and local authorities have adopted various
control standards relating to air, water, and noise pollution which affect the
business and operations of the Motorcycles segment. Management does not
anticipate that any of these standards will have a materially adverse impact on
its capital expenditures, earnings, or competitive position.

EMPLOYEES. As of December 31, 1999, the Motorcycles segment had approximately
6,700 employees. Production workers at the motorcycle manufacturing facilities
in Wauwatosa, Menomonee Falls, and Tomahawk, Wisconsin and Kansas City, Missouri
are represented principally by the Paper Allied-Industrial Chemical and Energy
Workers International Union (PACE) of the AFL-CIO, as well as the International
Association of Machinist and Aerospace Workers (IAM). Production workers at the
motorcycle manufacturing facility in York, Pennsylvania, are represented
principally by the IAM. The collective bargaining agreement with the
Wisconsin-PACE and IAM will expire on March 31, 2001, the collective bargaining
agreement with the Kansas City-PACE and IAM will expire on December 31, 2003,
and the collective bargaining agreement with the Pennsylvania-IAM will expire on
February 2, 2002.

FINANCIAL SERVICES

Harley-Davidson Financial Services, Inc. (formerly known as Eaglemark Financial
Services, Inc.) is the finance subsidiary of the Company. HDFS provides
financial services programs to Harley-Davidson(R) and Buell(R) dealers and
consumers in the United States and Canada. HDFS also provides financial services
programs for personal aircraft products. HDFS offers wholesale financing to the
Company's European motorcycle dealers through a joint venture with another
finance company.

HARLEY-DAVIDSON AND BUELL. HDFS, operating under the trade name Harley-Davidson
Credit and Insurance, provides wholesale financial services to Harley-Davidson
and Buell dealers and retail financing to consumers. Wholesale financial
services include floorplan and open account financing of motorcycles and
motorcycle parts and accessories, real estate loans, computer loans, showroom
remodeling loans and the brokerage of a range of commercial insurance products.
Wholesale financial services are offered by HDFS to all Harley-Davidson dealers
in the United States and Canada and during 1999 were utilized by approximately
92% of such dealers. European dealers are serviced by a joint venture with
another finance company. The wholesale finance operations of HDFS are located in
Plano, Texas.

Retail financial services include installment lending for new and used
Harley-Davidson and Buell motorcycles and the brokerage of a range of motorcycle
insurance policies and extended service warranty agreements. HDFS acts as an
insurance agent and does not assume underwriting risk with regard to insurance
policies and extended service warranty agreements. HDFS' retail financial
services are available through virtually all Harley-Davidson and Buell dealers
in the United States and Canada. HDFS' retail finance operations are located in
Carson City, Nevada. On January 19, 2000, HDFS entered into an agreement,
subject to regulatory approval, to sell its revolving charge receivables. The
purchase price is contingent upon the value and quality of the underlying
receivables and will be determined upon final regulatory approval. In addition
to the purchase price, the Company will also receive royalty payments in
exchange for the buyer's right to use the Harley-Davidson(R) Chrome Visa(R)
trade name.

OTHER MANUFACTURERS. HDFS also provides wholesale and retail financial services
to aircraft dealers and consumers. These programs are similar to programs for
Harley-Davidson and Buell dealers and consumers described above. During 1999,
HDFS ceased offering retail financial services to consumers of certain marine
and recreational vehicles.



12
FUNDING. HDFS has been financed by operating cashflow, advances and loans from
the Company, asset-backed securitizations, commercial paper, revolving credit
facilities, senior subordinated debt, and redeemable preferred stock. Future
activity is expected to be financed by similar sources.

COMPETITION. The ability to offer a package of wholesale and retail financial
services is a significant competitive advantage of HDFS. Competitors compete for
business based largely on price and, to a lesser extent, service. HDFS competes
based on convenience, service, strong dealer relations, and, to a lesser extent,
price.

During 1999, HDFS financed 22% of new Harley-Davidson(R) motorcycles retailed in
the U.S., an increase of 1% from 1998. Conseco Bank is the only significant
national provider of retail financing that competes with HDFS offering
motorcycle installment loans for the Company's products. Competition to provide
retail financial services to aircraft consumers include manufacturers' captive
finance companies such as Textron Financial Corp. and Raytheon Aircraft Credit
Corp. and other financial entities including United Bank and MBNA. Credit
unions, banks, other financial institutions and insurance agencies also compete
for retail financial services business in segmented markets.

HDFS faces little national competition for the Company's wholesale motorcycle
finance business. Competitors are primarily banks and other financial
institutions providing wholesale financing to Harley-Davidson and Buell dealers
in their local markets. Competition to provide wholesale financial services to
aircraft dealers consists of manufacturers' captive finance companies such as
Textron Financial Corp. and Raytheon Aircraft Credit Corp., and regional
competitors including First Source Bank, Summit Bank and First Bank of Pryor.

PATENTS AND TRADEMARKS. HDFS utilizes various trademarks and trade names
licensed from the Company. Additionally, HDFS has a registered trademark for the
"Eaglemark and Design" logo utilized in aircraft financing programs.

SEASONALITY. In the northern United States and Canada motorcycles are primarily
used during warmer months, generally March through August. Accordingly, HDFS
experiences significant seasonal variations. Retail customers typically do not
buy motorcycles until they can use them. From mid-March through August, retail
financing volume increases and wholesale financing volume decreases as dealers
deplete their inventories. From September through mid-March, there is a decrease
in retail financing volume while dealer inventories build and turnover more
slowly, substantially increasing wholesale financing volume.

EMPLOYEES. As of December 31, 1999, the Financial Services segment had
approximately 520 employees. No employees of HDFS are represented by labor
unions.



13
ITEM 2. PROPERTIES

The following is a summary of the principal properties of the Company as of
March 15, 2000.

MOTORCYCLES AND RELATED PRODUCTS SEGMENT

<TABLE>
<CAPTION>
Approximate
Type of Facility Location Square Feet Status
- ---------------- -------- ----------- ------
<S> <C> <C> <C>

Corporate office Milwaukee, WI 512,000 Owned
Product Development Center Wauwatosa, WI 218,000 Owned
Manufacturing Wauwatosa, WI 422,000 Owned
Manufacturing Menomonee Falls, WI 479,000 Owned
Manufacturing Tomahawk, WI 116,000 Owned
Manufacturing York, PA 1,033,000 Owned
Manufacturing Kansas City, MO 330,000 Owned
Manufacturing East Troy, WI 40,000 Lease expiring
2003
Product Development East Troy, WI 43,000 Lease expiring
and office 2003
Distribution Center Franklin, WI 250,000 Owned
Distribution Center York, PA 86,000 Lease expiring
2006
Motorcycle Testing Talladega, AL 24,000 Leases expiring
2004
Office Ann Arbor, MI 3,000 Lease expiring
2004
Office and Service Area Morfelden-Waldorf, 26,000 Lease expiring
Germany 2001
Office Brackley, England 3,000 Lease expiring
2005
Warehouse Brackley, England 1,000 Lease expiring
2005
Office Windsor, England 10,000 Lease expiring
2006
Office Liederdorp, The Netherlands 8,000 Lease expiring
2001
Office Paris, France 6,000 Lease expiring
2005
Office Tokyo, Japan 14,000 Lease expiring
2001
Warehouse Yokohama, Japan 11,000 Lease expiring
2001
</TABLE>

The Company has six facilities that perform manufacturing operations: Wauwatosa
and Menomonee Falls, Wisconsin, suburbs of Milwaukee (motorcycle powertrain
production); Tomahawk, Wisconsin (fiberglass parts production and painting);
York, Pennsylvania (motorcycle parts fabrication, painting and big-twin
assembly); Kansas City, Missouri (Sportster(R) assembly); and East Troy,
Wisconsin (Buell(R) motorcycles assembly).



14
FINANCIAL SERVICES SEGMENT

<TABLE>
<CAPTION>

Approximate
Type of Facility Location Square Feet Status
- ---------------- -------- ----------- ------
<S> <C> <C> <C>

Office Chicago, IL 25,000 Lease expiring
2007

Office Carson City, NV 90,000 Lease expiring
2004

Office Plano, TX 16,000 Lease expiring
2007
</TABLE>

The Financial Services segment has three office facilities: Chicago, Illinois
(corporate headquarters); Carson City, Nevada (retail operations); and Plano,
Texas (wholesale operations).

ITEM 3. LEGAL PROCEEDINGS

The Company is involved with government agencies in various environmental
matters, including a matter involving soil and groundwater contamination at its
York, Pennsylvania facility (the Facility). The Facility was formerly used by
the U.S. Navy and AMF (the predecessor corporation of Minstar). The Company
purchased the Facility from AMF in 1981. Although the Company is not certain as
to the extent of the environmental contamination at the Facility, it is working
with the Pennsylvania Department of Environmental Protection in undertaking
certain investigation and remediation activities, including a site-wide remedial
investigation/feasibility study. In January 1995, the Company entered into a
settlement agreement (the Agreement) with the Navy. The Agreement calls for the
Navy and the Company to contribute amounts into a trust equal to 53% and 47%,
respectively, of future costs associated with investigation and remediation
activities at the Facility (response costs). The trust will administer the
payment of the future response costs at the Facility as covered by the
Agreement. In addition, in March 1991 the Company entered into a settlement
agreement with Minstar related to certain indemnification obligations assumed by
Minstar in connection with the Company's purchase of the Facility. Pursuant to
this settlement, Minstar was obligated to reimburse the Company for a portion of
its response costs at the Facility. In the first quarter of 1999, the Company
received final payment of Minstar's portion of the response costs at the
Facility. Although substantial uncertainty exists concerning the nature and
scope of the environmental remediation that will ultimately be required at the
Facility, based on preliminary information currently available to the Company
and taking into account the Company's settlement agreement with the Navy, the
Company estimates that it will incur approximately $6 million of net additional
response costs at the Facility. The Company has established reserves for this
amount. The Company's estimate of additional response costs is based on reports
of environmental consultants retained by the Company, the actual costs incurred
to date and the estimated costs to complete the necessary investigation and
remediation activities. Response costs are expected to be incurred over a period
of approximately 10 years, ending in 2009.



15
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of shareholders of the Company in the fourth
quarter of 1999.

EXECUTIVE OFFICERS OF THE REGISTRANT

The following sets forth, as of December 31,1999, the name, age and business
experience for the last five years for each of the executive officers of
Harley-Davidson, Inc. Executive officers are defined by the Company as Corporate
Officers of Harley-Davidson, Inc. plus all members of the Leadership and
Strategy Council (LSC). The LSC, which is comprised of elected members of senior
management from various areas within the Company, makes high-level resource
decisions, develops policies, and acts as an advisory group to the Chief
Executive Officer.

EXECUTIVE OFFICERS
<TABLE>
<CAPTION>

Name Age
---- ---
<S> <C>
Jeffrey L. Bleustein 60
Chairman and Chief Executive Officer

James M. Brostowitz 48
Vice President, Controller and Treasurer

Garry S. Berryman 47
Vice President, Materials Management/ Product Cost - Motor Company

Jon R. Flickinger 42
Vice President, North American Sales - Motor Company

John A. Hevey 42
Vice President, General Manager, Asia/Pacific and
Latin America Regions - Motor Company

Ronald M. Hutchinson 53
Vice President, Parts, Accessories-Motor Company

Gail A. Lione 50
Vice President, General Counsel and Secretary

James A. McCaslin 51
Vice President, Dealer Services-Motor Company

Jerry G. Wilke 48
President and Chief Operating Officer-
Buell Motorcycle Company

James L. Ziemer 50
Vice President and Chief Financial Officer

Donna F. Zarcone 42
President and Chief Operating Officer
Harley-Davidson Financial Services, Inc.
</TABLE>



16
The following of these individuals have not been employed by the Company in an
executive officer capacity, as defined above, for more than five years: Garry S.
Berryman, Jon R. Flickinger, John A. Hevey, Ronald A. Hutchinson, Gail A. Lione,
James A. McCaslin, Jerry G. Wilke and Donna F. Zarcone.

Mr. Berryman has served as Vice President of Materials Management/Product
Cost of the Motor Company since April 1999. He served as Vice President,
Purchasing of the Motor Company from September 1997 to March 1999. From
July 1995 to August 1997, Mr. Berryman served as Director of Purchasing for the
Motor Company.

Mr. Flickinger has served as Vice President, North American Sales of the Motor
Company since April 1999. From July 1997 until March 1999, Mr. Flickinger
served as General Sales Manager. From June 1996 until June 1997, Mr. Flickinger
served as Field Sales Manager and from January 1995 until May 1996 Mr.
Flickinger served as Director, Field Operations

Mr. Hevey has served as Vice President, General Manager Asia-Pacific and
Latin America Regions of the Motor Company since January 1998. From June 1997
to December 1997, Mr. Hevey served as General Manager Asia Pacific and Latin
America of the Motor Company and from June 1991 to May 1997 Mr. Hevey served
as General Manager Asia Pacific of the Company.

Mr. Hutchinson has served as Vice President, Parts and Accessories of the Motor
Company since May 1996. He served as Vice President, Customer Service and Parts
of the Motor Company from 1993 to 1996.

Ms. Lione has served as Vice President, General Counsel and Secretary since
joining the Company in November 1997. From May 1990 to October 1997, Ms. Lione
served as General Counsel and Secretary for U.S. News & World Report L.P, the
Atlantic Monthly Company and Applied Printing Technologies, L.P. and General
Counsel of Applied Graphics Technologies, Inc.

Mr. McCaslin has served as Vice President, Dealer Services of the Motor
Company since April 1999. From October 1997 to March 1999 he served as Vice
President, Continuous Improvement for the Motor Company. From 1994 to
September 1997 he served as Vice President and General Manager, York Operations
of the Motor Company.

Mr. Wilke has served as President and Chief Operating Officer of Buell
Motorcycle Company since July 1997. From 1995 to June 1997 he served as Vice
President, Marketing and Sales, the Americas of the Motor Company. From 1994
to 1995 he served as Vice President, Market Development/Sales, the Americas
of the Motor Company.

Ms. Zarcone has served as President and Chief Operating Officer of HDFS, a
subsidiary of the Company since August 1998. From June 1994 to August 1998, Ms.
Zarcone served as Vice President and Chief Financial Officer of HDFS.



17
PART II

ITEM 5. MARKET FOR HARLEY-DAVIDSON, INC. COMMON STOCK AND RELATED SHAREHOLDER
MATTERS

Harley-Davidson, Inc. common stock is traded on the New York Stock Exchange. The
high and low market prices for the common stock, reported as New York Stock
Exchange Composite Transactions, were as follows:

<TABLE>
<CAPTION>

1999 LOW HIGH
---- --- ----
<S> <C> <C>
First quarter $42-1/2 $62-1/4
Second quarter 50-1/2 64-1/16
Third quarter 45-1/16 62-7/16
Fourth quarter 48-3/8 64-1/16
</TABLE>


<TABLE>
<CAPTION>

1998 LOW HIGH
---- --- ----
<S> <C> <C>
First quarter $24-15/16 $33-3/4
Second quarter 30-5/8 38
Third quarter 29-5/8 42
Fourth quarter 26-1/8 47-1/2
</TABLE>


The Company paid the following dividends per share:

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
First quarter $.040 $.035 $.030
Second quarter .045 .040 .035
Third quarter .045 .040 .035
Fourth quarter .045 .040 .035
</TABLE>


The Company has authorization from the Board of Directors to repurchase up to
4,700,000 shares of its common stock. In addition, the Company has continuing
authorization from its Board of Directors to repurchase shares of the Company's
common stock under which the cumulative number of shares repurchased, at the
time of any repurchase, shall not exceed the sum of (1) the number of shares
issued in connection with the exercise of stock options occurring on or after
January 1, 1998 plus (2) one percent of the issued and outstanding common stock
of the Company on January 1 of the current year, adjusted for any stock splits.
During 1999 and 1998, the Company repurchased 2,428,000 and 600,000 shares,
respectively, of its common stock under the latter authorization.

As of March 17, 2000 there were 64,963 shareholders of record of
Harley-Davidson, Inc. common stock.



18
ITEM 6.   SELECTED FINANCIAL DATA
<TABLE>
<CAPTION>

1999 1998 1997 1996 1995
---- ---- ---- ---- ----
(In thousands, except per share amounts)
<S> <C> <C> <C> <C> <C>
Income statement data:
Net sales $ 2,452,939 $ 2,063,956 $ 1,762,569 $ 1,531,227 $ 1,350,466
Cost of goods sold 1,617,253 1,373,286 1,176,352 1,041,133 939,067
----------- ----------- ----------- ----------- -----------
Gross profit 835,686 690,670 586,217 490,094 411,399
Operating income from financial services 27,685 20,211 12,355 7,801 3,620
Selling, administrative and engineering (447,512) (377,265) (328,569) (269,449) (234,223)
----------- ----------- ----------- ----------- -----------
Income from operations 415,859 333,616 270,003 228,446 180,796
Interest income, net 8,014 3,828 7,871 3,309 96
Other, net (3,080) (1,215) (1,572) (4,133) (4,903)
----------- ----------- ----------- ----------- -----------
Income from continuing operations before
provision for income taxes 420,793 336,229 276,302 227,622 175,989
Provision for income taxes 153,592 122,729 102,232 84,213 64,939
----------- ----------- ----------- ----------- -----------
Income from continuing operations 267,201 213,500 174,070 143,409 111,050
Income from discontinued
operations, net of tax - - - 22,619 1,430
----------- ----------- ----------- ----------- -----------
Net income $ 267,201 $ 213,500 $ 174,070 $ 166,028 $ 112,480
=========== =========== =========== =========== ===========
Weighted average common shares:
Basic 152,374 152,227 151,650 150,683 149,972
=========== =========== =========== =========== ===========
Diluted 154,857 154,703 153,948 152,925 151,900
=========== =========== =========== =========== ===========
Earnings per common share
from continuing operations:
Basic $ 1.75 $ 1.40 $ 1.15 $ .95 $ .74
=========== =========== =========== =========== ===========
Diluted $ 1.73 $ 1.38 $ 1.13 $ .94 $ .73
=========== =========== =========== =========== ===========

Dividends paid $ .175 $ .155 $ .135 $ .11 $ .09
=========== =========== =========== =========== ===========
Balance sheet data:
Working capital $430 840 $ 376,448 $ 342,333 $ 362,031 $ 288,783
Current finance receivables, net 440,951 360,341 293,329 183,808 169,615
Long-term finance receivables, net 354,888 319,427 249,346 154,264 43,829
Total assets 2,112,077 1,920,209 1,598,901 1,299,985 980,670
Short-term debt, including current
maturities of long-term debt - - - 2,580 2,691
Long-term debt, less current maturities 10,078 14,145 20,934 25,122 18,207
Short-term finance debt 181,163 146,742 90,638 8,065 -
Long-term finance debt 280,000 280,000 280,000 250,000 164,330
----------- ----------- ----------- ----------- -----------
Total debt 471,241 440,887 391,572 285,767 185,228
Shareholders' equity 1,161,080 1,029,911 826,668 662,720 494,569
</TABLE>



19
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

1999 COMPARED TO 1998

OVERALL

Net sales for 1999 totaled $2,452.9 million, a $388.9 million, or 18.8%,
increase over 1998. Net income and diluted earnings per share for 1999 were
$267.2 million and $1.73 compared to $213.5 million and $1.38 for 1998,
increases of 25.2% and 25.0%, respectively.

The Company increased its quarterly dividend payment in June 1999 from $.04 per
share to $.045 per share which resulted in a total year payout of $.175 per
share.

RESULTS OF OPERATIONS

MOTORCYCLE UNIT SHIPMENTS AND NET SALES
(Dollars in millions)
<TABLE>
<CAPTION>

============================================ ============= ============= ============= ===========
Increase
1999 1998 (Decrease) % Change
============================================ ============= ============= ============= ===========
MOTORCYCLE UNIT SHIPMENTS
==================================================================================================
<S> <C> <C> <C> <C>
Harley-Davidson(R) motorcycle units 177,187 150,818 26,369 17.5%
- -------------------------------------------- ------------- ------------- ------------- -----------
Buell(R) motorcycle units 7,767 6,334 1,433 22.6
- -------------------------------------------- ------------- ------------- ------------- -----------
Total motorcycle units 184,954 157,152 27,802 17.7%
==================================================================================================
NET SALES
==================================================================================================
Harley-Davidson motorcycles $1,890.9 $1,595.4 $295.5 18.5%
- -------------------------------------------- ------------- ------------- ------------- -----------
Buell motorcycles 63.5 53.5 10.0 18.6
- -------------------------------------------- ------------- ------------- ------------- -----------
Total motorcycles 1,954.4 1,648.9 305.5 18.5%
- -------------------------------------------- ------------- ------------- ------------- -----------
Motorcycle Parts and Accessories 362.6 297.1 65.5 22.0
- -------------------------------------------- ------------- ------------- ------------- -----------
General Merchandise 132.7 114.5 18.2 15.9
- -------------------------------------------- ------------- ------------- ------------- -----------
Other 3.2 3.5 (.3) (8.6)
- -------------------------------------------- ------------- ------------- ------------- -----------
Total Motorcycles and Related Products $2,452.9 $2,064.0 $388.9 18.8%
============================================ ============= ============= ============= ===========
</TABLE>

The Motorcycles and Related Products (Motorcycles) segment recorded an 18.8%
increase in net sales driven primarily by a 17.5% increase in Harley-Davidson
unit shipments. During 1999, the Company increased its Harley-Davidson
motorcycle unit shipments and production to almost 177,200 units, approximately
26,400 units higher than in 1998. This production increase was accomplished
while executing an extensive model year 2000 product launch that included a
completely redesigned Softail(R) family and the new Twin Cam88B(TM)
counterbalanced engine.

1999 unit shipments were also positively impacted by the sale of 2,700 FXR
models, which are limited edition big twin Harley-Davidson motorcycles. The
FXR's were produced at the York, Pennsylvania manufacturing facility on a
separate, low volume assembly line that was formerly used for military contract
production.

The Company's ongoing manufacturing strategy is designed to increase capacity,
improve product quality, reduce costs and increase flexibility to respond to
changes in the marketplace. Based on the production and shipment levels achieved
in 1999, the Company has increased its 2000 annual production target to 196,000
Harley-Davidson units. (1)



20
In 1999, Buell(R) motorcycle revenue was up $10.0 million over 1998 on 1,433
additional unit shipments. The average revenue per unit, however, was down
slightly from prior year as a result of the high demand for Buell's lower priced
M2 Cyclone model. The Company expects 2000 Buell unit production to be
approximately 25% higher than the units produced in 1999. (1)

The Company's ability to reach the 2000 targeted production levels and to attain
growth rates in other areas will depend upon, among other factors, the Company's
ability to (i) continue to realize production efficiencies at its production
facilities through the implementation of innovative manufacturing techniques and
other means, (ii) successfully implement production capacity increases in its
facilities, (iii) successfully introduce new products, (iv) avoid unexpected
supplier delays and (v) sell all of the motorcycles it has the capacity to
produce. In addition, the Company could experience delays in making changes to
facilities as a result of risks normally associated with the operation of
manufacturing facilities, including delays in the delivery of machinery and
equipment or difficulties in making such machinery and equipment operational,
work stoppages, difficulties with suppliers, natural causes or other factors.
These risks, potential delays and uncertainties could also adversely impact the
Company's capital expenditure estimates (see "Liquidity and Capital Resources"
section).

During 1999, the worldwide heavyweight (651+cc) motorcycle market grew 14.0%,
while retail registrations for the Company's motorcycles grew 20.9%, resulting
in a worldwide market share (Harley-Davidson(R) and Buell) of 26.7% compared to
25.2% in 1998 (worldwide information is derived from the individual market
information below).

Industry registrations of domestic (United States) heavyweight motorcycles were
up 21.3% (data provided by the Motorcycle Industry Council) over 1998, while
domestic retail registrations for the Company's motorcycles increased 23.2%. The
Company ended 1999 with a domestic market share of 50.2% compared to 49.5% in
1998.

International revenues totaled $537.3 million during 1999, an increase of $39.9
million or 8.0% over 1998. The Company exported approximately 23.5% of its
Harley-Davidson motorcycle shipments in 1999 compared to 26.5% during 1998. In
order to support the continued strong demand in the U.S. market, the Company
expects to allocate approximately 25% of its unit shipments to international
customers, in 2000.

In Europe, the Company ended 1999 with a 6.5% share of the heavyweight (651+cc)
market, up from 6.4% in 1998 (data provided by Giral S.A.). The European market
grew at a 13.5% rate in 1999, while retail registrations for the Company's
motorcycles were up 15.4%. 1999 marks the first year in four years that the
Company has increased its market share in this region. The positive results can
be attributed to the continuing efforts to grow in this market, which have
included a new management team, an expanded distribution network, special
marketing programs and new products with added European market appeal.

Asia/Pacific (Japan and Australia) data for 1999 (provided by JAMA and ABS)
showed the Company with a 19.6% share of the heavyweight (651+cc) market, up
from 15.6% in 1998. In 1999, retail registrations for the Company's motorcycles
increased 14.2%, while registrations for the Asia/Pacific market in total
decreased 8.8%.

During 1999, Parts and Accessories (P & A) sales totaled $362.6 million, up
$65.5 million, or 22.0%, compared to 1998. Key factors that contributed to the
strong growth in P & A included custom painted motor parts, which were offered
in limited quantities, new accessories offered in connection with the redesigned
Softail family, and strong chrome accessory sales. The Company expects that the
long-term growth rate for P & A will be slightly higher than the growth rate for
Harley-Davidson motorcycle revenue. (1)



21
General Merchandise sales for 1999, which include clothing and collectibles, of
$132.7 million were up $18.2 million, or 15.9%, compared to 1998. General
Merchandise sales have been positively impacted by a significant number of
independent dealer upgrades and relocations during 1999. The Company expects
that the growth rate for General Merchandise sales, going forward, will be
slightly lower than the growth rate for Harley-Davidson(R) motorcycle revenue.
(1)

GROSS PROFIT

In 1999, gross profit was $145.0 million or 21.0% higher than gross profit in
1998. The increase in gross profit is primarily related to the increase in net
sales. The gross profit margin was 34.1% in 1999 compared to 33.5% in 1998. The
increase in gross profit margin resulted from a combination of items, including
a higher percentage of shipments to domestic customers, a higher average revenue
per unit related to a modest price increase and the absence of facilities start
up costs incurred in the prior year. These items were partially offset by the
negative impact of additional costs related to the extensive model year 2000
product launch and a higher proportion of lower margin Sportster motorcycle
sales in 1999.

OPERATING EXPENSES
(Dollars in Millions)
<TABLE>
<CAPTION>

==================================================================================================
Increase
1999 1998 (Decrease) %Change
- --------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
Motorcycles and Related Products $438.1 $366.2 $71.9 19.6%
- --------------------------------------------------------------------------------------------------
Corporate 9.4 11.0 (1.6) (14.6)
- --------------------------------------------------------------------------------------------------
Total operating expenses $447.5 $377.2 $70.3 18.6%
==================================================================================================
</TABLE>

Total operating expenses for 1999 increased $70.3 million, or 18.6%, over 1998
and were 18.2% and 18.3% of net sales in 1999 and 1998, respectively. Operating
expenses in 1999 were higher than the same period a year ago primarily in the
areas of sales, marketing and product development. Operating expenses in 1999
also included a $7.6 million charge related to a recall of Buell(R) motorcycles.

OPERATING INCOME FROM FINANCIAL SERVICES

For 1999, Harley-Davidson Financial Services, Inc. (HDFS) reported operating
income of $27.7 million, an increase of $7.5 million, or 37.0%, over 1998. HDFS
experienced growth in all of its business lines during 1999. Growth was
particularly strong in retail installment lending where HDFS benefited from the
increase in the Company's U.S. motorcycle retail sales and an increase in the
percentage of those sales financed by HDFS, which was 22%, up from 21% in 1998.
In addition, increased activity in the wholesale lending business and commission
revenue growth from the insurance agency business contributed to operating
income increases during 1999.

On January 19, 2000, HDFS entered into an agreement, subject to regulatory
approval, to sell its revolving charge receivables. The purchase price is
contingent upon the value and quality of the underlying receivables and will be
determined upon final regulatory approval. Currently, the Company expects to
realize an after tax gain on the sale which, net of transaction costs, will not
be material to the consolidated results of operations of the Company. In
addition, the Company will also receive royalty payments in exchange for the
buyer's right to use the Harley-Davidson(R) Chrome Visa(R) trade name.

OTHER

Other expense for 1999 was $1.9 million higher than 1998. Included in 1998 other
expense is a $1.8 million one-time benefit related to a rebate of harbor
maintenance fees. The levy of these fees was found unconstitutional by the U.S.
Supreme Court and related to fees collected over the previous five years. Other
non-operating expense items, including foreign currency exchange losses,
remained consistent from 1998 to 1999.



22
INTEREST INCOME

1999 interest income was higher than in the prior year primarily due to higher
levels of cash available for short-term investing when compared to 1998.

CONSOLIDATED INCOME TAXES

The Company's effective tax rate was 36.5% in 1999 and 1998.

1998 COMPARED TO 1997

OVERALL

Net sales for 1998 totaled $2,064.0 million, a $301.4 million, or 17.1%,
increase over 1997. Net income and diluted earnings per share for 1998 were
$213.5 million and $1.38 compared to $174.1 million and $1.13 for 1997,
increases of 22.7% and 22.1%, respectively.

The Company increased its quarterly dividend payment in June 1998 from $.035 per
share to $.04 per share which resulted in a total year payout of $.155 per
share.

RESULTS OF OPERATIONS

MOTORCYCLE UNIT SHIPMENTS AND NET SALES
(Dollars in millions)
<TABLE>
<CAPTION>
============================================ ============= ============= ============= ===========
1998 1997 Increase %Change
- -------------------------------------------- ------------- ------------- ------------- -----------
MOTORCYCLE UNIT SHIPMENTS
- --------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
Harley-Davidson(R) motorcycle units 150,818 132,285 18,533 14.0%
- -------------------------------------------- ------------- ------------- ------------- -----------
Buell(R) motorcycle units 6,334 4,415 1,919 43.5
- -------------------------------------------- ------------- ------------- ------------- -----------
Total motorcycle units 157,152 136,700 20,452 15.0%
==================================================================================================
NET SALES
==================================================================================================
Harley-Davidson motorcycles $1,595.4 $1,382.8 $212.6 15.4%
- -------------------------------------------- ------------- ------------- ------------- -----------
Buell motorcycles 53.5 40.3 13.2 32.8
- -------------------------------------------- ------------- ------------- ------------- -----------
Total motorcycles 1,648.9 1,423.1 225.8 15.9%
- -------------------------------------------- ------------- ------------- ------------- -----------
Motorcycle Parts and Accessories 297.1 241.9 55.2 22.8
- -------------------------------------------- ------------- ------------- ------------- -----------
General Merchandise 114.5 95.1 19.4 20.4
- -------------------------------------------- ------------- ------------- ------------- -----------
Other 3.5 2.5 1.0 37.8
============================================ ============= ============= ============= ===========
Total Motorcycles and Related Products $2,064.0 $1,762.6 $301.4 17.1%
============================================ ============= ============= ============= ===========
</TABLE>
The Motorcycles segment recorded a 17.1% increase in net sales driven primarily
by a 14.0% increase in Harley-Davidson unit shipments. During 1998, the Company
produced approximately 151,000 Harley-Davidson units. The increase in production
during 1998 is a direct result of the progress made by the Company on its
capacity expansion plans. In 1998, the Company successfully completed the
transition of all Sportster(R) production from its York, Pennsylvania facility
to its new manufacturing facility in Kansas City. In connection with the Kansas
City transition, the former Sportster capacity at the Company's York facility
was converted to production capacity for larger custom motorcycle models. In the
Milwaukee area, the Company completed its ramp up of a second powertrain
facility, which is producing the powertrains for all of the Company's larger
custom and touring models.



23
During 1998, the worldwide heavyweight (651+cc) motorcycle market grew 13.8%,
while the Company's market share (Harley-Davidson(R) and Buell(R)) was 25.2%
compared to 24.8% in 1997 (worldwide information is derived from the individual
market information following).

Industry registrations of domestic (United States) heavyweight motorcycles were
up 19.4% (data provided by the Motorcycle Industry Council) over 1997, while
domestic retail registrations for the Company's motorcycles increased 17.8%. The
Company ended 1998 with a domestic market share of 49.5% compared to 50.2% in
1997. Although the Company exceeded its production goals in 1998 it was unable
to keep pace with the expansion that occurred in the U.S. market, and as a
result, the Company's U.S. market share was down slightly from 1997.

International revenues totaled $497.4 million during 1998, an increase of
approximately $39.6 million or 8.7% over 1997. The Company exported
approximately 26.5% of its Harley-Davidson motorcycle shipments in 1998, which
is approximately the same percentage exported in 1997.

European data for 1998 (provided by Giral S.A.) showed the Company with a 6.4%
share of the heavyweight (651+cc) market, unchanged from 6.4% in 1997. The
European market grew at an 8.0% rate in 1998, while retail registrations for the
Company's motorcycles were up 7.3%.

Asia/Pacific (Japan and Australia) data for 1998 (provided by JAMA and ABS)
showed the Company with a 15.6% share of the heavyweight (651+cc) market, down
from 17.2% in 1997. While retail registrations for the Company's motorcycles
increased 6.4% in 1998, the Asia/Pacific market increased 17.5%, in 1998.

During 1998, Motorcycle Parts and Accessories (P&A) sales totaled $297.1
million, a $55.2 million, or 22.8%, increase over 1997. General Merchandise
sales, which consists of MotorClothes(TM) apparel and collectibles, totaled
$114.5 million, up 20.4% compared to 1997. During 1998, both P&A and General
Merchandise benefited from increased dealer floor traffic due to
Harley-Davidson's 95th anniversary celebration.

GROSS PROFIT

In 1998, gross profit was $104.5 million or 17.8% higher than gross profit in
1997. This increase is primarily related to the increase in motorcycle unit
shipments. The gross profit margin was 33.5% in 1998 compared to 33.3% in 1997.
The 1998 gross profit margin was positively affected by increased manufacturing
efficiencies achieved in connection with the ongoing implementation of the
Company's manufacturing strategy and lower facilities start-up costs. The
Company incurred approximately $8.5 million in start-up costs in 1998 compared
to $19.3 million in 1997. However, these positive impacts on gross margin were
somewhat offset by higher costs in 1998 in relation to the introduction of the
Twin Cam 88(TM) engine and higher depreciation expense as a result of the
Company's significant investment in capacity expansion.

OPERATING EXPENSES
(Dollars in Millions)

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------
1998 1997 Increase %Change
- --------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
Motorcycles and Related Products $366.2 $320.7 $45.5 14.2%
- --------------------------------------------------------------------------------------------------
Corporate 11.0 7.8 3.2 41.0
- --------------------------------------------------------------------------------------------------
Total operating expenses $377.2 $328.5 $48.7 14.8%
- --------------------------------------------------------------------------------------------------
</TABLE>



24
Total operating expenses for 1998 increased $48.7 million, or 14.8%, over 1997.
The Company experienced increases in selling, engineering, and warranty expense
in line with the additional motorcycle volume and corresponding 17.1% increase
in net sales. Other operating expense increases, related to the Company's actual
and expected future growth, included product development and information
services. These increases were partially offset by lower expenses for product
liability.

OPERATING INCOME FROM FINANCIAL SERVICES

In 1998, HDFS reported operating income of $20.2 million up $7.8 million, or
63%, over 1997. This increase was primarily due to the growth experienced in its
main business lines during 1998. The growth was particularly strong in retail
installment lending, as HDFS increased both its market share and its
profitability in this business. During 1998, HDFS financed 21% of new
Harley-Davidson(R) motorcycles retailed in the U.S., up from 19% in 1997. In
addition, increased loan volumes and amounts outstanding on the wholesale
lending business as well as commission revenue growth from the insurance agency
business contributed to operating income for 1998.

OTHER

Other expense for 1998 was $.4 million lower than 1997. Included in 1998 other
expense is a $1.8 million one-time benefit related to the rebate of harbor
maintenance fees. During 1997, the Company recorded a $1.6 million one-time
benefit related to the sale of Monaco Coach Corporation preferred stock, which
the Company acquired in connection with the sale of the Transportation Vehicles
segment. Other non-operating expense items, including foreign currency exchange
losses, remained consistent from 1997 to 1998.

INTEREST INCOME

The Company capitalized approximately $3.5 million of interest during 1997 in
connection with its manufacturing expansion initiatives. No interest was
capitalized during 1998.

CONSOLIDATED INCOME TAXES

The Company's effective tax rate was 36.5% and 37.0% in 1998 and 1997,
respectively.



25
OTHER MATTERS

ACCOUNTING CHANGES

In June 1998, the Financial Accounting Standards Board issued Statement No. 133,
"Accounting for Derivative Instruments and for Hedging Activities," effective
for fiscal years beginning after June 15, 2000. The statement will require the
Company to recognize all derivatives on the balance sheet at fair value.
Derivatives that are not hedges must be adjusted to fair value through income.
If the derivative is a hedge, then depending on the nature of the hedge, changes
in the fair value will either be offset through earnings, against the change in
fair value of hedged assets, liabilities or firm commitments or recognized in
other comprehensive income until the hedged item is recognized in earnings. The
ineffective portion of a hedge's change in fair value will be immediately
recognized in earnings. Based on the information available at this time, the
adoption of this statement is not expected to have a material impact on the
Company's financial statements.

IMPACT OF YEAR 2000

The Company implemented a comprehensive Year 2000 initiative to identify and
address issues associated with the Year 2000. As a result of the Company's
efforts, there were no adverse effects on the Company related to the Year 2000.
Approximately $4.2 million of expense was incurred in 1999 to address Year 2000
issues, and $10.7 million since the initiative began in 1997. The Company does
not expect additional expense to be incurred in 2000.

ENVIRONMENTAL MATTERS

The Company's policy is to comply with all applicable environmental laws and
regulations, and the Company has a compliance program in place to monitor, and
report on, environmental issues. The Company has reached settlement agreements
with its former parent (Minstar, successor to AMF Incorporated) and the U.S.
Navy regarding soil and groundwater remediation at the Company's manufacturing
facility in York, Pennsylvania and currently estimates that it will incur
approximately $6 million of net additional costs related to the remediation
effort.(1) The Company has established reserves for this amount. The Company's
estimate of additional response costs is based on reports of environmental
consultants retained by the Company, the actual costs incurred to date, and the
estimated costs to complete the necessary investigation and remediation
activities. Response costs are expected to be incurred over a period of
approximately 10 years, ending in 2009. See Note 7 of the notes to the
consolidated financial statements.

Recurring costs associated with managing hazardous substances and pollution in
ongoing operations have not been material.

The Company regularly invests in equipment to support and improve its various
manufacturing processes. While the Company considers environmental matters in
capital expenditure decisions, and while some capital expenditures also act to
improve environmental compliance, only a small portion of the Company's annual
capital expenditures relate to equipment that has the sole purpose of meeting
environmental compliance obligations. During 1999, the Company spent
approximately $1 million on equipment used to limit hazardous
substances/pollutants, and the Company anticipates approximately the same level
of spending in 2000. The Company does not expect that these expenditures related
to environmental matters will have a material effect on future operating results
or cash flows.(1)



26
LIQUIDITY AND CAPITAL RESOURCES

The Company's main source of liquidity is cash from operating activities which
consists of net income adjusted for non-cash operating activities and changes in
other current assets and liabilities such as accounts receivable, inventory,
prepaid expenses and accounts payable.

The Company generated $416.1 million of cash from operating activities during
1999 compared to $318.1 million in 1998. The largest component of cash from
operating activities is net income adjusted for depreciation and provision for
credit losses, which contributed $398.9 million in 1999 compared to $311.3
million in 1998.

Changes in other current assets and liabilities increased/(decreased) operating
cash flows by approximately $12.5 million and $(2.9) million during 1999 and
1998, respectively. Changes in working capital during 1999 and 1998 consisted of
the following (in millions):

<TABLE>
<CAPTION>
TWELVE MONTHS ENDED
----------------------
WORKING CAPITAL ITEM 1999 1998
-------------------- ----- -----
<S> <C> <C>
Accounts receivable, net $11.7 $(8.6)
Inventories (13.0) (33.9)
Prepaid expenses (3.5) (3.3)
Accounts payable and accrued expenses 17.3 42.9
----- ------
Total $12.5 $(2.9)
===== =====
</TABLE>


Accounts receivable decreased $11.7 million during 1999 due to a lower mix of
shipments to international distributors in the fourth quarter of 1999 compared
to 1998. International distributor acccounts receivable have longer payment
terms than U.S. dealer accounts receivable. During 1999, inventories increased
by approximately $13.0 million, primarily due to the growth in the Company's
business. During 1998, inventory levels increased approximately $33.9 million,
largely due to the ramp up of two new production facilities. The increase in
accounts payable and accrued expenses in 1999 and 1998 is due primarily to the
increase in production volumes over the prior year. The increase in 1998 was
further impacted by an increase in income taxes payable during 1998.

Capital expenditures amounted to $165.8 million and $182.8 million during 1999
and 1998, respectively. The Company's capital expenditures have continued to
focus on capacity expansion at its new and previously existing facilities but
have also focused on other areas such as product development, systems
development and continuing operations. The Company estimates that capital
expenditures required in 2000 will be in the range of $150-$170 million.(1) The
Company anticipates it will have the ability to fund all capital expenditures
with internally generated funds and short-term financing.(1)

The Company (excluding HDFS) currently has nominal levels of long-term debt and
has available lines of credit of approximately $41.3 million, of which
approximately $41.2 million remained available at year-end.



27
HDFS is financed by operating cashflow, asset-backed securitizations and the
issuance of commercial paper, revolving credit facilities, senior subordinated
debt, and redeemable preferred stock. During 1999, HDFS securitized and sold
approximately $575 million of retail installment loans retaining servicing
rights and limited recourse. Approximately $373 million of commercial paper was
outstanding at December 31, 1999. Subject to limitations discussed below, HDFS
may issue up to $600 million of short-term commercial paper with maturities up
to 270 days.

HDFS has a $250 million revolving credit facility due in 2002 and a $350 million
364-day revolving credit facility due September 2000 with approximately $58
million outstanding at December 31, 1999. The Company expects the $350 million
credit facility expiring in September 2000 will be renewed and believes that
suitable alternatives exist. The primary uses of the credit facilities are to
provide liquidity to the unsecured commercial paper program and to fund foreign
business operations. Commercial paper outstanding cannot exceed liquidity
support provided by the unused portion of the combined $600 million credit
facilities. In addition, HDFS has $30 million of senior subordinated notes,
expiring in 2007, outstanding at December 31, 1999.

In connection with various debt agreements, HDFS has met various operating and
financial covenants and remains in compliance at December 31, 1999. The Company
has a support agreement with HDFS whereby, if required, the Company agrees to
provide HDFS with certain financial support in order to maintain certain
financial covenants. Support may be provided at the Company's option as capital
contributions or loans. Accordingly, certain debt covenants may restrict the
Company's ability to withdraw funds from HDFS outside the normal course of
business.

At December 31, 1999, unused lines of credit extended to the HDFS' wholesale
finance customers totaled $306 million. Unused lines of credit extended to the
HDFS' revolving charge customers totaled $841 million at December 31, 1999.

The Company expects future activities of HDFS will be financed from internally
generated funds, capital contributions from the Company, revolving credit
facilities, and continuation of its subordinated debt, redeemable preferred
stock, commercial paper and securitization programs.

The Company has authorization from its Board of Directors to repurchase up to
4,700,000 shares of the Company's outstanding common stock. In addition, the
Company has continuing authorization from its Board of Directors to repurchase
shares of the Company's outstanding common stock under which the cumulative
number of shares repurchased, at the time of any repurchase, shall not exceed
the sum of (i) the number of shares issued in connection with the exercise of
stock options occurring on or after January 1, 1998 plus (ii) one percent of the
issued and outstanding common stock of the Company on January 1 of the current
year, adjusted for any stock split. The Company repurchased 2,428,000 and
600,000 shares of its common stock during 1999 and 1998, respectively, under
this authorization.



28
ITEM 7a.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to market risk from changes in foreign exchange and
interest rates. To reduce such risks, the Company selectively uses financial
instruments. All hedging transactions are authorized and executed pursuant to
regularly reviewed policies and procedures, which prohibit the use of financial
instruments for trading purposes. Sensitivity analysis is used to manage and
monitor foreign exchange and interest rate risk.

A discussion of the Company's accounting policies for derivative financial
instruments is included in the Summary of Significant Accounting Policies in the
notes to the consolidated financial statements, and further disclosure relating
to financial instruments is included in Note 11, Fair Value of Financial
Instruments.

The Company's earnings are affected by fluctuations in the value of the U.S.
dollar against foreign currencies, predominately in European countries and
Japan, as a result of the sales of its products in foreign markets. Forward
foreign exchange contracts are used to hedge against the earnings effects of
such fluctuations. At December 31, 1999 and 1998, these contracts represented a
combined U.S. dollar equivalent of approximately $4 million and $118 million,
respectively, and substantially all have maturities of less than one year. A
uniform 10% strengthening in the value of the dollar relative to the currencies
underlying these contracts would have resulted in a foreign currency loss of
approximately $1 million and $15 million at December 31, 1999 and 1998,
respectively. As noted above, the Company's policy prohibits the trading of
financial instruments for profit. It is important to note that the loss
indicated above would be offset by gains on receivables originating from the
firm commitments for the sale of products to foreign customers. In addition, the
Company's foreign currency exposure to the Japanese Yen is somewhat mitigated by
the existence of a natural hedge, which is sustained through offsetting Yen cash
inflows from sales with Yen cash outflows for motorcycle component purchases and
other operating expenses.(1)

HDFS' earnings are affected by changes in short-term interest rates as a result
of its borrowings under a bank credit facility and the issuance of commercial
paper. HDFS has entered into interest rate swap agreements to reduce the impact
of fluctuations in interest rates on its floating rate debt. The differential
paid or received under the agreements is recognized as an adjustment to interest
expense. Based on 1999 and 1998 year-end balances, it is estimated that a 1%
increase in short-term interest rates would not have a material impact on
interest expense or income before taxes. This analysis does not take into effect
other changes that might occur in the economic environment as a whole due to
such changes in short-term interest rates.(1)

(1)NOTE REGARDING FORWARD-LOOKING STATEMENTS

The Company intends that certain matters discussed are "forward-looking
statements" intended to qualify for the safe harbors from liability established
by the Private Securities Litigation Reform Act of 1995. These forward-looking
statements can generally be identified as such by reference to this footnote or
because the context of the statement will include words such as the Company
"believes," "anticipates," "expects" or "estimates" or words of similar meaning.
Similarly, statements that describe the Company's future plans, objectives,
targets or goals are also forward-looking statements. Such forward-looking
statements are subject to certain risks and uncertainties that could cause
actual results to differ materially from those anticipated as of the date of
this report. Certain of such risks and uncertainties are described in close
proximity to such statements or elsewhere in this report. Shareholders,
potential investors and other readers are urged to consider these factors in
evaluating the forward-looking statements and are cautioned not to place undue
reliance on such forward-looking statements. The forward-looking statements
included herein are only made as of the date of this report, and the Company
undertakes no obligation to publicly update such forward-looking statements to
reflect subsequent events or circumstances.



29
ITEM 8.  CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

<TABLE>
<CAPTION>
Page
----
<S> <C>
Report of Ernst & Young LLP, independent auditors 31

Consolidated statements of operations 32

Consolidated balance sheets 33

Consolidated statements of cash flows 34

Consolidated statements of shareholders' equity 35

Notes to consolidated financial statements 36

Supplementary data
Quarterly financial data (unaudited) 54
</TABLE>



30
REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS

The Board of Directors and
Shareholders
Harley-Davidson, Inc.

We have audited the accompanying consolidated balance sheets of Harley-Davidson,
Inc. as of December 31, 1999 and 1998, and the related consolidated statements
of operations, shareholders' equity and cash flows for each of the three years
in the period ended December 31, 1999. Our audits also included the financial
statement schedule listed in the index at item 14(a). These financial statements
and schedule are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements and
schedule based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of
Harley-Davidson, Inc. at December 31, 1999 and 1998, and the consolidated
results of its operations and its cash flows for each of the three years in the
period ended December 31, 1999, in conformity with accounting principles
generally accepted in the United States. Also in our opinion, the related
financial statement schedule, when considered in relation to the basic financial
statements taken as a whole, presents fairly in all material respects the
information set forth therein.



Milwaukee, Wisconsin ERNST & YOUNG LLP
January 15, 2000, except for Note 13
as to which the date is January 19, 2000



31
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
Years ended December 31, 1999, 1998 and 1997
(In thousands, except per share amounts)

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- -----
<S> <C> <C> <C>
Net sales $ 2,452,939 $ 2,063,956 $ 1,762,569
Cost of goods sold 1,617,253 1,373,286 1,176,352
----------- ----------- -----------
Gross profit 835,686 690,670 586,217
Operating income from financial services 27,685 20,211 12,355
Selling, administrative and engineering (447,512) (377,265) (328,569)
----------- ----------- -----------
Income from operations 415,859 333,616 270,003
Interest income, net 8,014 3,828 7,871
Other, net (3,080) (1,215) (1,572)
----------- ----------- -----------
Income before provision for income taxes 420,793 336,229 276,302
Provision for income taxes 153,592 122,729 102,232
----------- ----------- -----------
Net income $ 267,201 $ 213,500 $ 174,070
=========== =========== ===========

Basic earnings per common share $ 1.75 $ 1.40 $ 1.15
=========== =========== ===========
Diluted earnings per common share $ 1.73 $ 1.38 $ 1.13
=========== =========== ===========
Cash dividends per common share $ .175 $ .155 $ .135
=========== =========== ===========
</TABLE>


The accompanying notes are an integral part
of the consolidated financial statements.



32
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS
December 31, 1999 and 1998
(In thousands, except share amounts)
<TABLE>
<CAPTION>
1999 1998
---- ----
<S> <C> <C>
ASSETS
- ------
Current assets:
Cash and cash equivalents $ 183,415 $ 165,170
Accounts receivable, net 101,708 113,417
Current portion of finance receivables, net 440,951 360,341
Inventories 168,616 155,616
Deferred income taxes 29,434 29,076
Prepaid expenses 24,870 21,343
----------- -----------
Total current assets 948,994 844,963

Finance receivables, net 354,888 319,427
Property, plant, and equipment, net 681,741 627,759
Goodwill, net 55,408 51,197
Other assets 71,046 76,863
----------- -----------
$ 2,112,077 $ 1,920,209
----------- -----------
----------- -----------

LIABILITIES AND SHAREHOLDERS' EQUITY
- ------------------------------------
Current liabilities:
Accounts payable $ 137,660 $ 122,722
Accrued and other liabilities 199,331 199,051
Current portion of finance debt 181,163 146,742
----------- -----------
Total current liabilities 518,154 468,515

Finance debt 280,000 280,000
Long-term liabilities 65,093 67,376
Postretirement health care benefits 75,719 72,083
Deferred income taxes 12,031 2,324

Commitments and contingencies (Note 7)

Shareholders' equity:
Series A Junior Participating preferred stock, none issued - -
Common stock, 159,293,072 and 158,405,584 shares issued
in 1999 and 1998, respectively 1,592 1,584
Additional paid-in capital 236,540 211,960
Retained earnings 1,113,376 873,171
Accumulated other comprehensive income (loss) (2,067) 1,128
----------- -----------
1,349,441 1,087,843
Less:
Treasury stock (7,931,759 and 5,473,969 shares in 1999
and 1998, respectively), at cost (187,992) (57,133)
Unearned compensation (369) (799)
----------- -----------
Total shareholders' equity 1,161,080 1,029,911
----------- -----------
$ 2,112,077 $ 1,920,209
=========== ===========
</TABLE>


The accompanying notes are an integral part
of the consolidated financial statements.



33
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years ended December 31, 1999, 1998 and 1997
(In thousands)

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
Cash flows from operating activities:
Net income $ 267,201 $ 213,500 $ 174,070
Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation and amortization 113,822 87,422 70,178
Provision for credit losses 17,919 10,338 6,547
Deferred income taxes 11,393 1,190 2,748
Long-term employee benefits (8,480) 5,302 1,275
Other 1,781 3,180 1,766
Net changes in current assets
and current liabilities 12,502 (2,870) 53,151
----------- ----------- -----------
Total adjustments 148,937 104,562 135,665
----------- ----------- -----------
Net cash provided by operating activities 416,138 318,062 309,735

Cash flows from investing activities:
Net capital expenditures (165,786) (182,770) (186,171)
Finance receivables acquired or originated (3,321,382) (2,722,768) (1,618,307)
Finance receivables collected 2,616,857 2,105,684 1,107,157
Finance receivables sold 574,997 469,653 300,000
Other, net (4,308) (9,952) (9,189)
----------- ----------- -----------
Net cash used in investing activities (299,622) (340,153) (406,510)

Cash flows from financing activities:
Net decrease in notes payable - (773) (2,580)
Net increase in finance debt 34,421 56,104 112,573
Dividends paid (26,996) (24,153) (21,028)
Purchase of common stock for treasury (130,284) (15,175) -
Issuance of common stock under employee stock plans 24,588 23,796 12,793
----------- ----------- -----------
Net cash (used in) provided by financing activities (98,271) 39,799 101,758
----------- ----------- -----------

Net increase in cash and cash equivalents 18,245 17,708 4,983

Cash and cash equivalents:
At beginning of year 165,170 147,462 142,479
----------- ----------- -----------
At end of year $ 183,415 $ 165,170 $ 147,462
=========== =========== ===========
</TABLE>



The accompanying notes are an integral part
of the consolidated financial statements.



34
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
Years ended December 31, 1999, 1998 and 1997
(In thousands, except share amounts)

<TABLE>
<CAPTION>

Common Stock
-------------- Additional
Issued paid-in Retained
shares balance capital earnings
------ ------- ------- --------

<S> <C> <C> <C> <C>
Balance December 31, 1996 156,252,182 $ 1,562 $ 174,371 $ 530,782

Comprehensive income:
Net income - - - 174,070
Other comprehensive loss -
Foreign currency translation
adjustment, net of taxes of $1,332 - - - -
Comprehensive income
Dividends - - - (21,028)
Amortization of unearned compensation,
net of cancellations - - - -
Exercise of stock options 989,259 10 6,433 -
Tax benefit of nonvested shares and
stock options - - 6,376 -
------ ------- ------- --------
Balance December 31, 1997 157,241,441 1,572 187,180 683,824

Comprehensive income:
Net income - - - 213,500
Other comprehensive income -
Foreign currency translation
adjustment, net of taxes of ($2,278) - - - -
Comprehensive income
Dividends - - - (24,153)
Repurchase of common stock - - - -
Acquisition of Buell Motorcycle Company - - 996 -
Amortization of unearned compensation - - - -
Exercise of stock options 1,164,143 12 11,121 -
Tax benefit of stock options - - 12,663 -
------ ------- ------- --------
Balance December 31, 1998 158,405,584 1,584 211,960 873,171

Comprehensive income:
Net income - - - 267,201
Other comprehensive income (loss):
Foreign currency translation
adjustment, net of tax benefit of $355 - - - -
Change in net unrealized gains on investment
in retained securitzation interests,
net of taxes of ($1,562) - - - -
Minimum pension liability adjustment,
net of tax benefit of $3,606 - - - -
Comprehensive income
Dividends - - - (26,996)
Repurchase of common stock - - - -
Cancellation of nonvested stock - - - -
Amortization of unearned compensation - - - -
Exercise of stock options 887,488 8 9,076 -
Tax benefit of stock options - - 15,504 -
------ ------- ------- --------
Balance December 31, 1999 159,293,072 $ 1,592 $ 236,540 $ 1,113,376
</TABLE>

<TABLE>
<CAPTION>

Accumulated
other comp-
rehensive Unearned
income Treasury comp-
(Loss) Stock ensation Total
------ ----- -------- -----
<S> <C> <C> <C> <C>
Balance December 31, 1996 $ (566) $ (41,933) $ (1,496) $ 662,720

Comprehensive income:
Net income - - - 174,070
Other comprehensive loss -
Foreign currency translation
adjustment, net of taxes of $1,332 (2,269) - - (2,269)
Comprehensive income 171,801
Dividends - - - (21,028)
Amortization of unearned compensation,
net of cancellations - (26) 382 356
Exercise of stock options - - - 6,443
Tax benefit of nonvested shares and
stock options - - - 6,376
------ ------- ------- --------
Balance December 31, 1997 (2,835) (41,959) (1,114) 826,668

Comprehensive income:
Net income - - - 213,500
Other comprehensive income -
Foreign currency translation
adjustment, net of taxes of ($2,278) 3,963 - - 3,963
--------
Comprehensive income 217,463
Dividends - - - (24,153)
Repurchase of common stock - (15,175) - (15,175)
Acquisition of Buell Motorcycle Company - 1 - 997
Amortization of unearned compensation - - 315 315
Exercise of stock options - - - 11,133
Tax benefit of stock options - - - 12,663
------ ------- ------- --------
Balance December 31, 1998 1,128 (57,133) (799) 1,029,911

Comprehensive income:
Net income - - - 267,201
Other comprehensive income (loss):
Foreign currency translation
adjustment, net of tax benefit of - (618) - - (618)
Change in net unrealized gains on investment
in retained securitzation interests,
net of taxes of ($1,562) 2,900 - - 2,900
Minimum pension liability adjustment,
net of tax benefit of $3,606 (5,477) - - (5,477)
Comprehensive income 264,006
Dividends - - - (26,996)
Repurchase of common stock - (130,284) - (130,284)
Cancellation of nonvested stock - (575) 230 (345)
Amortization of unearned compensation - - 200 200
Exercise of stock options - - - 9,084
Tax benefit of stock options - - - 15,504
----------------------------------------------------------------------
Balance December 31, 1999 $ (2,067) $ (187,992) $ (369) $ 1,161,080
======================================================================
</TABLE>


The accompanying notes are an integral part of the consolidated financial
statements.



35
HARLEY-DAVIDSON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Year ended December 31, 1999

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION AND BASIS OF PRESENTATION - The
consolidated financial statements include the accounts of
Harley-Davidson, Inc. and all of its subsidiaries (the Company),
including the accounts of the group of companies doing business as
Harley-Davidson Motor Company (HDMC), Buell Motorcycle Company (BMC)
and Harley-Davidson Financial Services, Inc. (HDFS), formerly known as
Eaglemark Financial Services, Inc.

The Company operates in two principal business segments: Motorcycles
and Related Products (Motorcycles) and Financial Services. All
inter-company accounts and transactions are eliminated, with the
exception of certain intersegment transactions occurring between the
Motorcycles and Financial Services segments. The uneliminated
intersegment transactions which occur between HDMC and HDFS relate to
interest and fees on wholesale finance receivables; see further
discussion of these items in Note 4.

USE OF ESTIMATES - The preparation of financial statements in
conformity with generally accepted accounting principles requires
management to make estimates and assumptions that affect the amounts
reported in the financial statements and accompanying notes. Actual
results could differ from those estimates.

CASH AND CASH EQUIVALENTS - The Company considers all highly liquid
investments purchased with an original maturity of three months or less
to be cash equivalents.

REVENUE RECOGNITION - In accordance with the contract terms between the
Company and its independent dealers and independent distributors,
revenue is recorded by the Company when products are shipped.
Provisions for sales incentive programs are recognized as sales
reductions at the time of revenue recognition.

FINANCE RECEIVABLES INCOME RECOGNITION - Interest income on finance
receivables is recorded as earned and is based on the average
outstanding daily balance for wholesale and retail receivables. Accrued
interest is classified with finance receivables. Loan origination
payments made to dealers for certain retail installment sales contracts
are deferred and amortized over the estimated life of the contract.
Fees earned on revolving charge transactions are recognized upon
assessment. Insurance commissions are recognized as received and
commissions on the sale of extended service contracts are recognized
when the contract is written.

FINANCE RECEIVABLES CREDIT LOSSES - The provision for credit losses on
finance receivables is charged to income in amounts sufficient to
maintain the allowance for uncollectible accounts at a level management
believes is adequate to cover the losses of principal and accrued
interest in the existing portfolio. HDFS' wholesale and other large
loan charge-off policy is based on a loan-by-loan review. Retail
revolving charge receivables are charged off at the earlier of 180 days
contractually past due or when otherwise deemed to be uncollectible.
Retail installment receivables are generally charged off at 120 days
contractually past due. Repossessed inventory is recorded at net
realizable value at time of repossession and any deficiency is charged
off at that time.



36
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

RECEIVABLE SECURITIZATIONS - During 1999, 1998 and 1997, HDFS sold $575
million, $450 million and $300 million of its retail installment loans
through securitization transactions retaining servicing rights and
limited recourse. Gain is recognized equal to the difference between
the allocated cost basis of the receivables sold and the adjusted sales
price. Adjusted sales price is determined based on a present value
estimate of future cash flows on each loan pool sold. The resulting
gain is reduced by applicable securitization costs and the unamortized
loan origination fees relating to the receivables sold. Gain is a
component of the investment in retained securitization interests.
Defaults and prepayments in excess of anticipated amounts can result in
a reduction to investment in retained securitization interests and a
charge to income in future periods.

Investment in retained securitization interests consists of
interest-only strip receivables and reserve account deposits and are
included in finance receivables. Interest-only strip receivables
represent the present value of the projected excess servicing income of
the securitized loans, taking into consideration estimated prepayments,
defaults, and servicing costs. The receivables are reported at market
value with unrealized gains and losses, net of tax, included as a
component of shareholders' equity. As of December 31, 1999, the change
in unrealized gain is $4.5 million, or $2.9 million, net of taxes.

INVENTORIES - Inventories are valued at the lower of cost or market.
Substantially all inventories located in the United States are valued
using the last-in, first-out (LIFO) method. Other inventories totaling
$40.9 million in 1999 and $43.7 million in 1998, are valued at the
lower of cost or market using the first-in, first-out (FIFO) method.

DEPRECIATION - Depreciation of plant and equipment is determined on the
straight-line basis over the estimated useful lives of the assets.
Accelerated methods are used for income tax purposes.

PRODUCT WARRANTY - Product warranty costs are charged to operations
based upon the estimated warranty cost per unit sold.

RESEARCH AND DEVELOPMENT EXPENSES - Research and development expenses
were approximately $70.3 million, $58.7 million, and $53.3 million for
1999, 1998 and 1997, respectively.

INTERNAL-USE SOFTWARE - Effective January 1, 1998, the Company adopted
Statement of Position (SOP) 98-1, "Accounting for Costs of Computer
Software Developed or Obtained for Internal Use." The SOP requires the
Company to capitalize certain costs incurred in connection with
developing or obtaining internal-use software. Approximately $15.2
million and $9.1 million of costs associated with internal-use software
were capitalized during 1999 and 1998, respectively.

GOODWILL - Goodwill represents the excess of the acquisition cost over
the fair value of the net assets purchased. Goodwill is amortized on a
straight-line basis over a 15-20 year period.

RECLASSIFICATIONS - Certain prior year amounts have been reclassified
in order to conform to current-year presentation.



37
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

DERIVATIVE FINANCIAL INSTRUMENTS - The Company uses forward foreign
exchange contracts to mitigate the risk that cash flows resulting from
the Company's firm commitments for the sale of products to foreign
customers will be adversely affected by changes in exchange rates.
Realized and unrealized gains and losses on forward foreign exchange
contracts resulting from changes in the spot exchange rate are deferred
and recognized at the time the hedged transaction is settled.

HDFS enters into various interest rate contracts including interest
rate swap agreements to reduce the impact of fluctuations in interest
rates. The credit risk is the amount of uncollected interest related to
these agreements. The differential paid or received under these
agreements is recognized as an adjustment to interest expense. The cost
of interest rate contracts is amortized over the life of the contract.
The unamortized cost of interest rate contracts is included in other
assets. The fair values of interest rate swap agreements and forward
foreign exchange contracts are discussed in Note 11.

ACCOUNTING FOR DERIVATIVE INSTRUMENTS AND FOR HEDGING ACTIVITIES - In
June 1998, the Financial Accounting Standards Board issued Statement
No. 133, "Accounting for Derivative Instruments and for Hedging
Activities," effective for fiscal years beginning after June 15, 2000.
The statement will require the Company to recognize all derivatives on
the balance sheet at fair value. Derivatives that are not hedges must
be adjusted to fair value through income. If the derivative is a hedge,
depending on the nature of the hedge, changes in the fair value will
either be offset against the change in fair value of hedged assets,
liabilities or firm commitments through earnings or recognized in other
comprehensive income until the hedged item is recognized in earnings.
The ineffective portion of a hedge's change in fair value will be
immediately recognized in earnings. Based on the information available
at this time, the adoption of this statement is not expected to have a
material impact on the Company's financial statements.

2. ADDITIONAL BALANCE SHEET AND CASH FLOWS INFORMATION

Balance sheet information is as follows:

<TABLE>
<CAPTION>

December 31,
------------
1999 1998
---- ----
(In thousands)
<S> <C> <C>
Accounts receivable:
Domestic $ 12,455 $ 17,328
Foreign 89,253 96,089
--------- --------
$ 101,708 $ 113,417
</TABLE>


Domestic motorcycle sales are generally floor planned by the purchasing
dealers. Foreign motorcycle sales are sold on open account, letter of
credit, draft and payment in advance or floor planned by the purchasing
dealers.

The allowance for doubtful accounts deducted from accounts receivable
was $1.8 million and $1.9 million at December 31, 1999 and 1998,
respectively.



38
2.  ADDITIONAL BALANCE SHEET AND CASH FLOWS INFORMATION (CONTINUED)

<TABLE>
<CAPTION>

December 31,
------------
1999 1998
---- ----
(In thousands)
<S> <C> <C>
Inventories:
Components at the lower of FIFO cost or market:
Raw materials and work in process $ 61,893 $ 55,336
Motorcycle finished goods 29,977 27,295
Parts and accessories and general merchandise 97,422 93,710
-------- --------
189,292 176,341
Excess of FIFO over LIFO cost 20,676 20,725
-------- --------

$168,616 $155,616
======== ========
</TABLE>


<TABLE>
<CAPTION>

December 31,
------------
1999 1998
---- ----
(In thousands)
<S> <C> <C>
Property, plant and equipment, at cost:
Land and land improvements $ 13,828 $ 12,633
Buildings and improvements 216,575 213,058
Machinery and equipment 893,129 699,362
Construction in progress 112,618 151,328
---------- ----------
1,236,150 1,076,381

Less accumulated depreciation 554,409 448,622
---------- ----------
$ 681,741 $ 627,759
========== ==========
</TABLE>


<TABLE>
<CAPTION>

December 31,
------------
1999 1998
---- ----
(In thousands)
<S> <C> <C>
Accrued and other liabilities:
Payroll, performance incentives, and related expenses $ 77,311 $ 75,507
Warranty/recalls 14,655 13,853
Dealer incentive programs 40,322 35,302
Product liability 4,521 5,040
Income taxes payable 26,460 33,502
Other 36,062 35,847
-------- --------
$199,331 $199,051
======== ========
</TABLE>



39
2.  ADDITIONAL BALANCE SHEET AND CASH FLOWS INFORMATION (CONTINUED)

Supplemental cash flow information is as follows:

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
(In thousands)
<S> <C> <C> <C>
Net changes in other current assets and current liabilities:
Accounts receivable $ 11,709 $ (8,606) $ 38,518
Inventories (13,000) (33,888) (16,089)
Prepaid expenses (3,527) (3,295) 125
Accounts payable and accrued liabilities 17,320 42,919 30,597
--------- --------- ---------
$ 12,502 $ (2,870) $ 53,151
========= ========= =========

Cash paid during the period for interest and income taxes is as follows (in thousands):

Interest $ 28,803 $ 23,795 $ 17,355
========= ========= =========

Income taxes $ 130,937 $ 89,493 $ 86,773
========= ========= =========
</TABLE>


Of the interest paid in 1997 approximately $3.5 million was
capitalized. No interest was capitalized in 1999 or 1998. Interest paid
includes the interest payments of HDFS which is included in operating
income from financial services.

3. BUSINESS ACQUISITIONS

In 1999, the Company acquired all of the remaining common stock of HDFS
from its minority shareholders. The purchase of the minority interest
was completed with cash on hand, and resulted in an increase in
goodwill of approximately $7.5 million.

In February 1998, the Company acquired substantially all of the
remaining common stock of Buell Motorcycle Company, a company in which
it held a 49% interest since 1993. The acquisition was a
stock-for-stock transaction accounted for as a purchase in which 37,640
shares of the Company's common stock (valued at approximately $1
million) were exchanged for the BMC interest. Prior to the acquisition,
the Company accounted for its investment in BMC using the equity
method.

4. HARLEY-DAVIDSON FINANCIAL SERVICES, INC.

HDFS is a wholly owned subsidiary of the Company engaged in the
business of financing and servicing wholesale inventory receivables,
consumer retail installment sales contracts (primarily motorcycles) and
revolving charge receivables. HDFS is responsible for all credit and
collection activities for the Motorcycles segment's domestic dealer
receivables. Additionally, HDFS is an agency for certain unaffiliated
insurance carriers providing property/casualty insurance and extended
service contracts to motorcycle owners. HDFS conducts business in the
United States, Canada and Europe. The condensed statements of
operations relating to the Financial Services segment are as follows:
(in thousands):



40
4.  HARLEY-DAVIDSON FINANCIAL SERVICES, INC. (CONTINUED)

<TABLE>
<CAPTION>

Years Ended December 31,
------------------------
1999 1998 1997
---- ---- ----

<S> <C> <C> <C>
Interest income $ 78,502 $ 65,203 $ 42,118
Securitization and servicing fee income 36,378 24,380 14,948
Other income 17,861 13,339 9,932
-------- -------- -------
Total income 132,741 102,922 66,998

Interest expense 28,686 24,008 17,764
Provision for credit losses 17,919 10,338 6,547
Operating expenses 58,451 48,365 30,332
-------- ------ ------
Total expenses 105,056 82,711 54,643
------- -------- --------
Operating income from financial services $27,685 $20,211 $12,355
======= ======= =======
</TABLE>


Certain transactions between the Motorcycles and Financial Services
segments are not eliminated and are reflected in the condensed
statements of operations above. Included in interest income is
approximately $6.3 million, $5.3 million and $4.7 million of interest
on wholesale finance receivables paid by HDMC to HDFS in 1999, 1998,
and 1997, respectively. This interest is paid on behalf of HDMC's
independent dealers as an incentive to hold inventory during the winter
months. Included in other income is approximately $1.5 million, $1.3
million and $.5 million of fees HDMC paid to HDFS for credit and
collection activities on receivables purchased from HDMC during 1999,
1998, and 1997, respectively. The offsetting transactions recorded by
HDMC are included in selling, administrative and engineering in the
consolidated statement of operations.

Finance receivables, included in the current and non-current sections
of the consolidated balance sheets, originated or purchased by HDFS and
owned at December 31, were as follows (in thousands):

<TABLE>
<CAPTION>

1999 1998
---- -----
<S> <C> <C>
Wholesale $358,052 $295,138
Retail 228,433 204,257
Retail revolving charge 149,818 138,163
Investment in retained securitization interests 73,481 52,188
-------- --------
809,784 689,746
Allowance for credit losses 13,945 9,978
---------- ----------
$795,839 $679,768
======== ========
</TABLE>


Finance receivables include wholesale loans to dealers and retail loans
to consumers. Wholesale loans to dealers are generally secured by
financed inventory or property. Consumer loans consist of secured
installment sales contracts and revolving charge receivables. Title to
vehicles financed by installment sales contracts are held by HDFS.
Where possible, revolving charge receivables are cross-collateralized
by vehicles financed by HDFS. HDFS owns finance receivables originated
in the United States and Canada.



41
4.  HARLEY-DAVIDSON FINANCIAL SERVICES, INC.(CONTINUED)

Wholesale finance receivables are primarily motorcycles and related
parts and accessories which are contractually due within one year.
Retail finance receivables are primarily motorcycles, watercraft and
revolving charges. On December 31, 1999, contractual maturities of
finance receivables were as follows (in thousands):

<TABLE>
<S> <C>

2000 $421,415
2001 60,784
2002 52,343
2003 49,042
2004 47,486
Thereafter 178,714
-------

Total $809,784
========
</TABLE>


The allowance for credit losses is comprised of individual components
relating to wholesale and retail finance receivables. Changes in the
allowance for credit losses for the year ended December 31, are as
follows (in thousands):

<TABLE>
<CAPTION>

1999 1998
-------- --------
<S> <C> <C>
Balance at beginning of year $ 9,978 $ 6,867
Provision for credit losses 17,919 10,338
Charge-offs (13,952) (7,227)
-------- --------
Balance at end of year $ 13,945 $ 9,978
======== ========
</TABLE>


HDFS serviced with limited recourse $847.6 million and $612.4 million
of retail installment loans as of December 31, 1999 and 1998,
respectively.

See Note 13 for further information regarding finance receivables.

HDFS' debt as of December 31, consisted of the following (in
thousands):

<TABLE>
<CAPTION>

1999 1998
-------- --------
<S> <C> <C>
Commercial paper $373,212 $356,677
Revolving credit facility 57,951 40,065

Senior subordinated notes 30,000 30,000
-------- --------
Total finance debt $461,163 $426,742
======== ========
</TABLE>

HDFS may issue commercial paper of up to $600 million. Maturities may
range up to 270 days from the issuance date. Outstanding commercial
paper may not exceed the liquidity support provided by the unused
portion of the Credit Facilities noted below. The weighted average
interest rate on outstanding commercial paper balances was 6.01% and
5.28% at December 31, 1999 and 1998, respectively.

Prior to December 31, 1999, HDFS entered into agreements with a group
of financial institutions providing bank credit facilities ("Credit
Facilities") of $600 million. The Credit Facilities consist of a $350
million, 364-day revolving loan due September 2000 and a $250 million,
five-year revolving loan due November 2002. At December 31, 1998, HDFS
had Credit Facilities of $500 million. The primary uses of the Credit
Facilities are to provide liquidity to the unsecured commercial paper
program and to fund foreign business operations. Subject to certain
limitations, HDFS has the option to borrow in various currencies.
Interest is based on London interbank offered rates ("LIBOR") or other
short-term rate indices, depending on the type of advance.



42
4.  HARLEY-DAVIDSON FINANCIAL SERVICES, INC.(CONTINUED)

At December 31, 1999, and 1998, HDFS had $30 million of 6.79% Senior
Subordinated Notes ("Notes") outstanding due in 2007. The Notes provide
for semi-annual interest payments, and principal at maturity. HDFS has
tendered various operating and financial covenants and remains in
compliance at December 31, 1999.

Long-term finance debt included on the balance sheet consists of the
$250 million five-year revolving credit facility and the $30 million of
senior subordinated notes at December 31, 1999. The full amount of the
five-year credit facility has been excluded from current liabilities
because the Company intends that at least that amount would remain
outstanding for an uninterrupted period extending beyond one year from
the balance sheet date.

The Company and HDFS have entered into a support agreement wherein, if
required, the Company agrees to provide HDFS certain financial support
to maintain certain financial covenants. Support may be provided either
as capital contributions or loans at the Company's option.

5. NOTES PAYABLE AND LETTERS OF CREDIT

As of December 31, 1999 and 1998, the Company had unsecured lines of
credit totaling approximately $41.3 million and $43.9 million,
respectively, of which approximately $41.2 million and $43.6 million,
respectively, remained available.

At December 31, 1999 and 1998, the Company had outstanding letters of
credit of $7.5 million and $13.3 million, respectively. The letters of
credit typically act as a guarantee of payment to certain third parties
in accordance with specified terms and conditions.

6. INCOME TAXES

Provision for income taxes consists of the following:

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
(In thousands)
<S> <C> <C> <C>
Current:
Federal $ 117,612 $ 99,567 $ 85,237
State 15,890 13,325 9,612
Foreign 8,697 8,647 4,634
--------- --------- ---------
142,199 121,539 99,483
Deferred:
Federal 9,899 979 85
State 1,788 282 2,215
Foreign (294) (71) 449
--------- --------- ---------
11,393 1,190 2,749
--------- --------- ---------
Total $ 153,592 $ 122,729 $ 102,232
========= ========= =========
</TABLE>



43
6.  INCOME TAXES (CONTINUED)

The provision for income taxes differs from the amount which would be
provided by applying the statutory U.S. corporate income tax rate due
to the following items:

<TABLE>
<CAPTION>

1999 1998 1997
------ ------ ------

<S> <C> <C> <C>
Provision at statutory rate 35.0% 35.0% 35.0%
Foreign income taxes .6 .8 .7
Foreign tax credits (.6) (.8) (.7)
State taxes, net of federal benefit 2.8 2.9 2.9
Foreign sales corporation (.9) (.7) (1.1)
Other (.4) (.7) .2
------ ------ ------
Provision for income taxes 36.5% 36.5% 37.0%
====== ====== ======
</TABLE>



Deferred income taxes result from temporary differences between the
recognition of revenues and expenses for financial statements and
income tax returns. The principal components of the Company's deferred
tax assets and liabilities as of December 31 include the following:

<TABLE>
<CAPTION>

1999 1998
---- ----
(In thousands)

<S> <C> <C>
Deferred tax assets:
Accruals not yet tax deductible $ 37,470 $ 35,192
Postretirement health care benefit obligation 32,298 30,212
Other, net 120 502
-------- --------
69,888 65,906
Deferred tax liabilities:
Depreciation, tax in excess of book (31,567) (24,392)
Pension obligation (10,460) (4,198)
Other, net (10,458) (10,564)
-------- --------
(52,485) (39,154)
-------- --------
Net deferred tax asset $ 17,403 $ 26,752
======== ========
</TABLE>



44
7.   COMMITMENTS AND CONTINGENCIES

The Company is involved with government agencies in various
environmental matters, including a matter involving soil and groundwater
contamination at its York, Pennsylvania facility (the Facility). The
Facility was formerly used by the U.S. Navy and AMF (the predecessor
corporation of Minstar). The Company purchased the Facility from AMF in
1981. Although the Company is not certain as to the extent of the
environmental contamination at the Facility, it is working with the
Pennsylvania Department of Environmental Protection in undertaking
certain investigation and remediation activities, including a site-wide
remedial investigation/feasibility study. In January 1995, the Company
entered into a settlement agreement (the Agreement) with the Navy. The
Agreement calls for the Navy and the Company to contribute amounts into
a trust equal to 53% and 47%, respectively, of future costs associated
with investigation and remediation activities at the Facility (response
costs). The trust will administer the payment of the future response
costs at the Facility as covered by the Agreement. In addition, in March
1991 the Company entered into a settlement agreement with Minstar
related to certain indemnification obligations assumed by Minstar in
connection with the Company's purchase of the Facility. Pursuant to this
settlement, Minstar was obligated to reimburse the Company for a portion
of its response costs at the Facility. In the first quarter of 1999, the
Company received final payment of Minstar's portion of the response
costs at the Facility. Although substantial uncertainty exists
concerning the nature and scope of the environmental remediation that
will ultimately be required at the Facility, based on preliminary
information currently available to the Company and taking into account
the Company's settlement agreement with the Navy, the Company estimates
that it will incur approximately $6 million of net additional response
costs at the Facility. The Company has established reserves for this
amount. The Company's estimate of additional response costs is based on
reports of environmental consultants retained by the Company, the actual
costs incurred to date and the estimated costs to complete the necessary
investigation and remediation activities. Response costs are expected to
be incurred over a period of approximately 10 years, ending in 2009.

Under the terms of the sale of the Commercial Vehicles Division, the
Company has agreed to indemnify Utilimaster Corporation, until 2008, for
certain claims related to environmental contamination present at the
date of sale, up to $20 million. Based on the environmental studies
performed as part of the sale of the Transportation Vehicles segment,
the Company does not expect to incur any material expenditure under this
indemnification.

The Company self-insures its product liability losses in the United
States up to $2.5 million per occurrence. Catastrophic coverage is
maintained for occurrences in excess of $2.5 million up to $100 million.
Outside the United States, the Company is insured for product liability
losses up to $100 million ($25 million before June 1998) per occurrence
and in the aggregate. The Company accrues for claim exposures which are
probable of occurrence and can be reasonably estimated.



45
EMPLOYEE BENEFIT PLANS AND OTHER POSTRETIREMENT BENEFITS

The Company has several noncontributory defined benefit pension plans
covering substantially all employees of the Motorcycles segment.
Benefits are based primarily on years of service and, for certain
plans, levels of compensation. The Company also has unfunded
supplemental executive retirement plan (SERP) agreements with certain
executive officers which was instituted to replace benefits lost under
the Tax Revenue Reconciliation Act of 1993.

<TABLE>
<CAPTION>

Pension and Postretirement Health
SERP Benefits Care Benefits
1999 1998 1999 1998
---- ---- ---- ----
(In thousands)
<S> <C> <C> <C> <C>
Change in benefit obligation:
Benefit obligation, beginning of year $253,620 $213,393 $60,942 $52,892
Service cost 12,215 9,954 2,921 2,438
Interest cost 19,763 17,449 4,774 4,261
Actuarial losses 19,682 17,736 5,086 3,726
Plan participant's contributions 3,875 3,218 - -
Benefits paid (17,970) (8,130) (3,126) (2,375)
--------- -------- ------ ------
Benefit obligation, September 30 291,185 253,620 70,597 60,942

Change in plan assets:
Fair value of plan assets, beginning of year 187,205 180,640 - -
Actual return on plan assets 51,095 (1,897) - -
Company contributions 39,955 13,374 3,126 2,375
Plan participant contributions 3,875 3,218 - -
Benefits paid (17,970) (8,130) (3,126) (2,375)
--------- -------- ------ ------
Fair value of plan assets, September 30 264,160 187,205 - -

Funded status of the plans:
Benefit obligation over plan assets 27,025 66,415 70,597 60,942
Unrecognized transition asset 131 467 - -
Unrecognized prior service cost (22,051) (24,648) 1,650 1,888
Unrecognized net gain (loss) (21,889) (38,478) 4,291 9,739
--------- ------ ------- -------
(Prepaid) accrued benefit cost, September 30 (16,784) 3,756 76,538 72,569
Fourth quarter contributions - (709) (819) (486)
--------- --------- --------- --------
(Prepaid) accrued benefit cost, December 31 $(16,784) $ 3,047 $75,719 $72,083
======== ======== ======= =======
</TABLE>

Amounts recognized in the Statement of Financial Position, December 31:
<TABLE>

<S> <C> <C> <C> <C>
Accrued benefit liability $ 17,423 $ 26,762 $75,719 $72,083
Prepaid benefit cost (22,132) - - -
Intangible asset (2,992) (23,715) - -
Accumulated other comprehensive income (9,083) - - -
-------- -------- ------- -------
Net amount recognized $(16,784) $ 3,047 $75,719 $72,083
======== ======== ======= =======
</TABLE>


Amounts applicable to the Company's pension and SERP plan(s) with
accumulated benefit obligations in excess of plan assets (in
thousands):

<TABLE>
<CAPTION>

1999 1998
------ ----
<S> <C> <C>
Projected benefit obligation $21,266 $159,927
Accumulated benefit obligation $15,166 $144,009
Fair value of plan assets $ 112 $117,586
</TABLE>



46
8.  EMPLOYEE BENEFIT PLANS AND OTHER POSTRETIREMENT BENEFITS (CONTINUED)

<TABLE>
<CAPTION>

Pension and Postretirement Health
SERP Benefits Care Benefits
1999 1998 1997 1999 1998 1997
---- ---- ---- ---- ---- ----
(In thousands)

Components of net periodic benefit cost:
<S> <C> <C> <C> <C> <C> <C>
Service cost $ 12,215 $ 9,954 $ 8,442 $ 2,921 $ 2,438 $ 1,990
Interest cost 19,763 17,449 15,764 4,774 4,261 3,967
Expected return on plan assets (19,457) (16,864) (14,052) - - -
Amortization of unrecognized:
Net transition asset (336) (349) (349) - - -
Prior service cost 2,668 2,664 2,488 (238) (238) (239)
Net (gain) loss 4,563 421 696 (362) (624) (602)
-------- -------- -------- -------- -------- --------
Net periodic benefit cost $ 19,416 $ 13,275 $ 12,989 $ 7,095 $ 5,837 $ 5,116
======== ======== ======== ======== ======== ========

Weighted-average assumptions as of
September 30:
Discount rate 8.0% 8.0% 8.3% 8.0% 8.0% 8.3%
Expected return on plan assets 10.3% 10.3% 10.3% n/a n/a n/a
Rate of compensation increase 5.0% 5.0% 5.0% n/a n/a n/a
</TABLE>


Included in the pension plan assets are 636,796 shares of the Company's
common stock at December 31, 1999 and 1998. The market value of these
shares at December 31, 1999 and 1998 was $40.8 million and $30.2
million, respectively. Dividends paid on shares of the Company's stock
were approximately $111,000 and $99,000 during 1999 and 1998,
respectively.

The Company has several postretirement health care benefit plans
covering substantially all employees of the Motorcycles segment.
Employees are eligible to receive benefits upon attaining age 55 after
rendering at least 10 years of service to the Company. The Company's
postretirement health care plans are currently funded as claims are
submitted. Some of the plans require employee contributions to offset
benefit costs.

The weighted average health care cost trend rate assumption used in
determining the accumulated postretirement benefit obligation of the
health care plans was 6.0% in 1999, which is the trend rate going
forward. This assumption can have a significant effect on the amounts
reported. A one-percentage-point change in the assumed health care cost
trend rate would have the following effects (in thousands):

<TABLE>
<CAPTION>

1-Percent 1-Percent
Increase Decrease
-------- --------
<S> <C> <C>
Effect on total of service and interest cost
components in 1999 $1,145 $ (940)
Effect on postretirement benefit obligation
as of September 30, 1999 $7,311 $(6,524)
</TABLE>


The Company has various defined contribution benefit plans which in
total cover substantially all full-time employees. Employees can make
voluntary contributions in accordance with the provisions of their
respective plan, which includes a 401(k) tax deferral option. The
Company accrued $3.2 million, $2.9 million and $2.9 million for
matching contributions during 1999, 1998 and 1997, respectively.



47
9.  CAPITAL STOCK

The Company has 400 million authorized shares of $.01 par value common
stock.

The Company has continuing authorization from its Board of Directors to
repurchase shares of the Company's outstanding common stock under which
the cumulative number of shares repurchased, at the time of any
repurchase, shall not exceed the sum of (1) the number of shares issued
in connection with the exercise of stock options occurring on or after
January 1, 1998 plus (2) one percent of the issued and outstanding
common stock of the Company on January 1 of the current year, adjusted
for any stock split. The Company repurchased 2,428,000 and 600,000
shares of its common stock during 1999 and 1998, respectively, under
this authorization.

In addition, the Board of Directors has authorized the Company to
repurchase up to 8 million shares of the Company's outstanding common
stock. To date, the Company has repurchased 3,300,000 shares of its
common stock and as a result the Company has 4,700,000 shares available
to repurchase under this authorization.

The Company has designated .5 million of the 2.0 million authorized
shares of preferred stock as Series A Junior Participating preferred
stock (Preferred Stock). The Preferred Stock has a par value of $1 per
share. Each share of Preferred Stock, none of which is outstanding, is
entitled to 800 votes per share (subject to adjustment) and other
rights such that the value of a one one-hundredth interest in a share
of Preferred Stock should approximate the value of eight shares of
common stock.

The Preferred Stock is reserved for issuance in connection with the
Company's outstanding Preferred Stock purchase rights (Rights), the
agreement with respect to which was amended effective February 19,
1999. Each outstanding share of common stock entitles its holder to
one-eighth Right. Under certain conditions, each Right entitles the
holder to purchase one one-hundredth of a share of Preferred Stock at
an exercise price of $800, subject to adjustment. The Rights are only
exercisable if a person or group has acquired 15% or more of the
outstanding common stock or has announced an intention to acquire 25%
or more of the outstanding common stock. If there is a 15% acquiring
party, each holder of a Right, other than the acquiring party, will be
entitled to purchase, at the exercise price, Preferred Stock having a
market value of two times the exercise price. In addition, prior to the
acquisition of 50% or more of the outstanding common stock by an
acquiring party, the Board of Directors of the Company may exchange the
Rights (other than the rights of an acquiring party which have become
void), in whole or in part, at an exchange ratio of eight shares of
common stock or one one-hundredth of a share of Preferred Stock (or a
share of the Company's preferred stock having equivalent rights,
privileges, and preferences) per Right, subject to adjustment.



48
9.  CAPITAL STOCK (CONTINUED)

The Company has a nonvested stock plan under which plan participants
are entitled to cash dividends and voting rights on their respective
shares. Restrictions generally limit the sale or transfer of shares
during a restricted period, not exceeding ten years. Participants may
vest in certain amounts of the nonvested stock upon death, disability
or retirement as described in the plan.

Unearned compensation was charged for the market value of the nonvested
shares on the date of grant and is being amortized over the restricted
period or reversed upon cancellation. The unamortized unearned
compensation value is shown as a reduction of shareholders' equity in
the accompanying consolidated balance sheets.

Information with respect to nonvested stock outstanding is as follows:

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
Outstanding at beginning of year at
$2.37 to $17.53 per share 152,800 152,800 167,800
Nonvested shares vested at
$2.37 to $13.47 per share - - (15,000)
Nonvested shares cancelled at
$17.53 per share (32,800) - -
------- ------- -------
Total shares outstanding at end of year at
$11.53 to $13.47 per share 120,000 152,800 152,800
======= ======= =======
</TABLE>

Income (expense) in 1999, 1998 and 1997 associated with this nonvested
stock plan was $.1 million, $(.3) million, and $(.4) million,
respectively.

The Company has a Stock Option Plan under which the Board of Directors
may grant to employees nonqualified stock options with or without
appreciation rights. The options vest ratably over a four year period
with the first 25 percent becoming exercisable one year after the date
of grant. The options expire ten years from the date of grant. The
number of shares of common stock available for future grants under such
plans were 4.1 million and 4.7 million at December 31, 1999 and 1998,
respectively.

The following table summarizes the transactions of the Stock Option
Plan for the three-year period ended December 31, 1999:

<TABLE>
<CAPTION>

1999 1998 1997
--------------------------- ---------------------------- ----------------------------
Weighted-Average Weighted-Average Weighted-Average
Options Exercise Price Options Exercise Price Options Exercise Price
------- -------------- ------- -------------- ------- --------------
<S> <C> <C> <C> <C> <C> <C>
Options outstanding at
beginning of year 6,053,803 $15.86 6,242,401 $12.23 6,398,292 $10.04
Options granted 753,570 51.63 1,030,061 29.26 1,058,178 20.86
Options exercised (887,488) 9.59 (1,164,143) 8.04 (989,259) 6.51
Options cancelled (161,605) 26.03 (54,516) 21.18 (224,810) 15.88
---------- ---------- ---------
Options outstanding at
end of year 5,758,280 21.24 6,053,803 15.86 6,242,401 12.23
========= ========= =========

Weighted-average fair value
of options granted during
the year $20.45 $11.28 $8.13
====== ====== =====

Number of options
exercisable at end of
year 3,778,727 $14.06 3,523,630 $10.85 3,653,421 $ 8.45
========= ====== ========= ====== ========= ======
</TABLE>



49
9.  CAPITAL STOCK (CONTINUED)

Options outstanding at December 31, 1999:

<TABLE>
<CAPTION>

1999
----------------------------
Weighted-Average
Options Exercise Price
------- --------------
<S> <C> <C>
Price range $2.30 to $10;
weighted-average contractual
life of 2.2 years 1,004,780 $ 6.52
Price range $10.01 to $20;
weighted-average contractual
life of 5.2 years 2,253,974 $14.66
Price range $20.01 to $30;
weighted-average contractual
life of 7.6 years 1,712,559 $24.90
Price range $30.01 to $40;
weighted-average contractual
life of 8.3 years 24,900 $35.91
Price range $40.01 to $50;
weighted-average contractual
life of 8.9 years 19,961 $42.38
Price range $50.01 to $60;
weighted-average contractual
life of 9.1 years 742,106 $51.63
---------
5,758,280
=========
</TABLE>


As is permitted under Statement of Financial Accounting Standards No.
123, "Accounting for Stock-Based Compensation," (SFAS No. 123), the
Company elected to continue to account for employee stock compensation
(e.g., nonvested stock and stock options) in accordance with APB
Opinion No. 25 (APB 25), "Accounting for Stock Issued to Employees."
Under APB 25, the total compensation expense recognized is equal to the
difference between the award's exercise price and the underlying
stock's market price at the measurement date. SFAS No. 123 calculates
the total compensation expense to be recognized as the fair value of
the award at the date of grant for effectively all employee awards.

For purposes of pro forma disclosures under SFAS No. 123, the estimated
fair value of the options is amortized to expense over the options'
vesting period. The Company's pro forma information is as follows (in
thousands, except per share amounts):

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
Pro forma net income $260,459 $207,857 $169,883
Pro forma earnings per share:
Basic $1.71 $1.37 $1.12
Diluted $1.68 $1.35 $1.11
</TABLE>

In determining the effect of SFAS No. 123, the Black-Scholes option
pricing model was used with the following weighted-average assumptions
for 1999, 1998 and 1997: risk-free interest rate of approximately 6%;
dividend yield of .3%, .5% and .5%, respectively; expected common
stock market volatility factor of .4; and a weighted-average expected
life of the options of two years from the vesting date. Forfeitures
are recognized as they occur. These pro forma calculations only
include the effects of grants made in 1995 and thereafter.



50
10. EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted
earnings per share (In thousands, except per share amounts):

<TABLE>
<CAPTION>

Year Ended December 31,
-----------------------
1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
NUMERATOR
Net income used in computing basic and
diluted earnings per share $267,201 $213,500 $174,070
======== ======== ========

DENOMINATOR
Denominator for basic earnings per share -
weighted-average common shares 152,374 152,227 151,650
Effect of dilutive securities - employee
stock options and nonvested stock 2,483 2,476 2,298
-------- -------- --------
Denominator for diluted earnings per share -
adjusted weighted-average shares 154,857 154,703 153,948
======= ======= =======
Basic earnings per share $1.75 $1.40 $1.15
===== ===== =====
Diluted earnings per share $1.73 $1.38 $1.13
===== ===== =====
</TABLE>

11. FAIR VALUE OF FINANCIAL INSTRUMENTS

The Company's financial instruments consist primarily of cash and cash
equivalents, trade receivables, finance receivables, debt and forward
foreign exchange contracts. The book values of cash and cash
equivalents, trade receivables and finance receivables are considered
to approximate their respective fair values.

None of the Company's debt instruments have readily ascertainable
market values; however, the carrying values are considered to
approximate their respective fair values. See Note 4 for the terms and
carrying values of the Company's various debt instruments.

The Company enters into forward foreign exchange contracts to hedge
against sales transactions denominated in European currencies and
Japanese Yen. At December 31, 1999, the Company had forward foreign
exchange contracts that required it to convert these foreign
currencies, at a variety of rates, into U.S. dollars. These contracts
represent a combined U.S. dollar equivalent commitment of approximately
$4 million and $118 million at December 31, 1999 and 1998,
respectively. All current contracts have maturities of less than one
year. Unrealized gains and losses on these forward foreign exchange
contracts, which were not material at December 31, 1999 or 1998, are
deferred and recognized at the time the hedged transaction is settled.

HDFS has utilized interest rate swap agreements to reduce the impact of
fluctuations in interest rates. At December 31, 1999 and 1998, HDFS had
approximately $28 million and $38 million, respectively, in interest
rate swaps outstanding. The fair value of the swaps, if HDFS were to
terminate the agreements, was not material at December 31, 1999 and
1998.



51
12. BUSINESS SEGMENTS AND FOREIGN OPERATIONS

(a) Business segments

The Company operates in two business segments: Motorcycles and Related
Products and Financial Services. The Company's reportable segments are
strategic business units that offer different products and services.
They are managed separately based on the fundamental differences in
their operations.

The Motorcycles and Related Products segment consists primarily of the
Company's wholly owned subsidiary, H-D Michigan, Inc., its wholly owned
subsidiaries doing business as Harley-Davidson Motor Company and Buell
Motorcycle Company. The Motorcycles segment designs, manufactures and
sells primarily heavyweight (engine displacement of 651+cc) touring,
custom and sport motorcycles and a broad range of related products
which include motorcycle parts and accessories and riding apparel. The
Company, which is the only major American motorcycle manufacturer, has
held the largest share of the United States heavyweight motorcycle
market since 1986. The Company holds a smaller market share in the
European market, which is a larger market than the United States, and
in the Japanese market, which is a smaller market than the United
States.

The Financial Services segment consists of the Company's wholly owned
subsidiary, Harley-Davidson Financial Services, Inc. (formerly known as
Eaglemark Financial Services, Inc.). HDFS is engaged in the business of
financing and servicing wholesale inventory receivables, consumer
retail installment sales contracts (primarily motorcycles) and
revolving charge receivables. Additionally, HDFS is an agency for
certain unaffiliated insurance carriers providing property/casualty
insurance and extended service contracts to motorcycle owners. HDFS
conducts business in the United States, Canada and Europe.

Information by industry segment is set forth below (in thousands):

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
<S> <C> <C> <C>
Net sales:
Motorcycles and Related Products $2,452,939 $2,063,956 $1,762,569
Financial Services (1) N/A N/A N/A
-------- -------- ---------
$2,452,939 $2,063,956 $1,762,569
======== ======== =========
Income from operations:
Motorcycles and Related Products $397,601 $324,448 $265,486
Financial Services (1) 27,685 20,211 12,355
General corporate expenses (9,427) (11,043) (7,838)
-------- -------- --------
$415,859 $333,616 $270,003
======== ======== ========
</TABLE>



52
12. BUSINESS SEGMENTS AND FOREIGN OPERATIONS (CONTINUED)
(a) Business segments (continued)

Information by industry segment is set forth below (in thousands):

<TABLE>
<CAPTION>

Motorcycles
and Related Financial
Products Services Corporate Consolidated
-------- -------- --------- ------------
<S> <C> <C> <C> <C>
1999
Identifiable assets $1,058,934 $868,711 $184,432 $2,112,077
Depreciation and amortization 107,737 5,813 272 113,822
Net capital expenditures 162,071 3,565 150 165,786

1998
Identifiable assets $1,010,640 $743,585 $165,984 $1,920,209
Depreciation and amortization 80,663 6,488 271 87,422
Net capital expenditures 178,444 4,202 124 182,770

1997
Identifiable assets $856,779 $598,514 $143,608 $1,598,901
Depreciation and amortization 66,426 3,489 263 70,178
Net capital expenditures 183,194 2,834 143 186,171
</TABLE>



(1) The results of operations for the financial services
subsidiary are included as operating income from financial
services in the statements of operations. See Note 4.

(b) Geographic information

Included in the consolidated financial statements are the
following amounts relating to geographic locations:

<TABLE>
<CAPTION>

1999 1998 1997
---- ---- ----
(In thousands)
<S> <C> <C> <C>
Revenues (1):
United States $1,915,631 $1,566,559 $1,304,748
Canada 80,271 73,908 62,717
Germany 88,814 84,436 81,541
Japan 135,589 102,245 90,243
Other foreign countries 232,634 236,808 223,320
---------- ---------- ----------
$2,452,939 $2,063,956 $1,762,569
========== ========== ==========
Long-lived assets (2):
United States $775,764 $722,854 $607,363
Other foreign countries 8,948 6,676 7,073
--------- --------- ---------
$784,712 $729,530 $614,436
======== ======== ========
</TABLE>


(1) Revenues are attributed to geographic regions based on location of customer.
(2) Long-lived assets include all long-term assets except those specifically
excluded under SFAS No.
131 such as deferred income taxes and financial instruments, including
finance receivables.



53
13. SALE OF HARLEY-DAVIDSON(R) CHROME VISA(R) Card

On January 19, 2000, HDFS entered into an agreement, subject to
regulatory approval, to sell its revolving charge receivables. The
purchase price is contingent upon the value and quality of the
underlying receivables and will be determined upon final regulatory
approval. Currently, the Company expects to realize an after tax gain
on the sale which, net of transaction costs, will not be material to
the consolidated results of operations of the Company. In addition, the
Company will also receive royalty payments in exchange for the buyer's
right to use the Harley-Davidson Chrome Visa(R) trade name.

SUPPLEMENTARY DATA

<TABLE>
<CAPTION>

Quarterly Financial Data (Unaudited)
------------------------------------
(In millions, except per share data)

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
----------- ----------- ----------- -----------
1999 1998 1999 1998 1999 1998 1999 1998
---- ---- ---- ---- ---- ---- ---- ----

<S> <C> <C> <C> <C> <C> <C> <C> <C>
Net sales $558.6 $466.5 $608.7 $517.2 $623.2 $517.2 $662.5 $563.1

Gross profit 189.1 149.9 213.0 177.5 204.7 171.1 228.9 192.2

Net income 59.0 44.7 68.6 55.4 65.4 52.4 74.2 61.0


Earnings per common share:

Basic $.39 $.29 $.45 $.36 $.43 $.34 $.49 $.40
Diluted $.38 $.29 $.44 $.36 $.42 $.34 $.48 $.39
</TABLE>



54
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information included or to be included in the Company's definitive proxy
statement for the 2000 annual meeting of shareholders, which will be filed
within 120 days after the close of the Company's fiscal year ended December 31,
1999 (the "Proxy Statement"), under the captions "1-Election of Directors" and
"Section 16(a) Beneficial Ownership Reporting Compliance" is incorporated by
reference herein.

ITEM 11. EXECUTIVE COMPENSATION

The information included or to be included in the Proxy Statement under the
caption "Executive Compensation" (except the information from and after the
caption "Board of Directors Human Resources Committee Report on Executive
Compensation") is incorporated by reference herein.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information included or to be included in the Proxy Statement under the
caption "Security Ownership of Certain Beneficial Owners and Management" is
incorporated by reference herein.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information included or to be included in the Proxy Statement under the
caption "Certain Transactions" is incorporated by reference herein.

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) 1. FINANCIAL STATEMENTS - The financial statements
listed in the accompanying Index to Consolidated
Financial Statements and Financial Statement Schedules
are filed as part of this annual report and such Index
to Consolidated Financial Statements and Financial
Statement Schedules is incorporated herein by reference.

2. FINANCIAL STATEMENT SCHEDULES - The financial statement
schedule listed in the -accompanying Index to
Consolidated Financial Statements and Financial
Statement Schedules is filed as part of this annual
report and such Index to Consolidated Financial
Statements and Financial Statement Schedules is
incorporated herein by reference.

3. EXHIBITS - The exhibits listed on the accompanying List
of Exhibits are filed as part of this annual report and
such List of Exhibits is incorporated herein by
reference.



55
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
AND FINANCIAL STATEMENT SCHEDULES

[Item 14(a) 1 and 2]

<TABLE>
<CAPTION>

Page
----
<S> <C>

Consolidated statements of operations for each of the three years in the period ended
December 31, 1999 32

Consolidated balance sheets at December 31, 1999 and 1998 33

Consolidated statements of cash flows for each of the three years in the period ended
December 31, 1999 34

Consolidated statements of shareholders' equity for each of the three years
in the period ended December 31, 1999 35

Notes to consolidated financial statements 36

Consolidated financial statement schedules for each of the three years in the period
ended December 31, 1999

II - Valuation and qualifying accounts 60
</TABLE>

All other schedules are omitted since the required information is not present or
is not present in amounts sufficient to require submission of the schedules.



56
LIST OF EXHIBITS
--------------------------
[Items 14(a)(3) and 14(c)]

<TABLE>
<CAPTION>

Exhibit No Description
- ---------- -----------
<S> <C>

3.1 Restated Articles of Incorporation

3.2 By-Laws

4.1 Form of Rights Agreement between the Registrant and Firstar
Trust Company

4.2 Amendment to Rights Agreement dated as of June 21, 1991

4.3 Amendment to Rights Agreement dated as of August 23, 1995

4.4 Amendment to Rights Agreement dated as of February 18, 1999

4.5 New form of Rights Agreement between the Registrant and
Firstar Bank, N.A. dated February 17, 2000

10.1* Form of Employment Agreement between the Registrant and
Mr. Bleustein

10.2* 1988 Stock Option Plan

10.3* 1990 Stock Option Plan

10.4* 1995 Stock Option Plan as amended through May 8, 1999

10.5* 1998 Director Stock Plan

</TABLE>

* Represents a management contract or compensatory plan, contract or
arrangement in which a director or named executive officer of the Company
participated



57
LIST OF EXHIBITS
----------------
[Items 14(a)(3) and 14(c)]
<TABLE>
<CAPTION>

Exhibit No. Description
- ----------- -----------
<S> <C>

10.6* Form of Transition Agreement between the Registrant and each
of Messrs. Berryman, Bleustein, Brostowitz, Hevey, Hutchinson,
McCaslin, Wilke, Ziemer and Ms. Lione and Ms. Zarcone

10.7* Deferred Compensation Plan

10.8* Form of Life Insurance Agreement between the Registrant and
each of Messrs. Bleustein, Brostowitz, Hutchinson, McCaslin,
Wilke and Ziemer and Ms. Lione

10.9* Harley-Davidson, Inc. Corporate Short Term Incentive Plan

10.10* Form of Restricted Stock Agreement between the Registrant and
each of Messrs. Bleustein and McCaslin

10.11* Form of Severance Benefits Agreement between the Registrant
and each of Messrs. Bleustein, Brostowitz, Hutchinson, Hevey,
McCaslin, Wilke and Ziemer and Ms. Lione

10.12* Form of Supplemental Executive Retirement Plan Agreement
between the Registrant and each of Messrs. Bleustein, McCaslin
and Ziemer.

10.13* Harley-Davidson Pension Benefit Restoration Plan

</TABLE>

* Represents a management contract or compensatory plan, contract or
arrangement in which a director or named executive officer of the Company
participated



58
LIST OF EXHIBITS
----------------
[Items 14(a)(3) and 14(c)]
<TABLE>
<CAPTION>

Exhibit No. Description
- ----------- -----------
<S> <C>

10.14* Description of post-retirement life insurance equivalent

10.15* 1998 Stock Option Plan

10.16* Employment Agreement between the Registrant and Ms. Zarcone

21 List of Subsidiaries

23 Consent of Ernst & Young LLP, Independent Auditors

27 Financial Data Schedule for 1999
</TABLE>

* Represents a management contract or compensatory plan, contract or
arrangement in which a director or named executive officer of the Company
participated



59
SCHEDULE II

HARLEY-DAVIDSON, INC.
CONSOLIDATED VALUATION AND QUALIFYING ACCOUNTS
Years ended December 31, 1999, 1998 and 1997
(In thousands)

<TABLE>
<CAPTION>
Balance at Additions Balance
beginning charged to at end
Classification of Year Expense Deductions(1) of Year
- -------------- ------- ------- ------------- -------
<S> <C> <C> <C> <C>
Accounts receivable -
Allowance for doubtful accounts:

1999 $1,866 $ 16 $ (86) $1,796
====== ==== ====== ======

1998 $1,548 $481 $(163) $1,866
====== ==== ====== =======

1997 $1,918 $ 0 $(370) $1,548
====== ===== ====== ======


Finance receivables -
Allowance for doubtful accounts:

1999 $9,978 $17,919 $(13,952) $13,945
====== ======= ======== =======

1998 $6,867 $10,338 $(7,227) $9,978
====== ======= ======= ======

1997 $4,133 $ 6,547 $(3,813) $6,867
====== ======= ======= ======


Inventories -
Allowance for obsolescence and loss (2):

1999 $8,301 $4,887 $(2,520) $10,668
====== ====== ======== =======

1998 $3,758 $5,190 $ (647) $8,301
====== ====== ======== ======

1997 $4,634 $1,642 $(2,518) $3,758
====== ====== ======= ======
</TABLE>



(1) Represents amounts written off to the reserve, net of recoveries.

(2) Stated in last-in, first-out (LIFO) cost.



60
SIGNATURES

Pursuant to the requirements of Section 13, or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized, on March 27, 2000.

HARLEY-DAVIDSON, INC.

By:/S/ Jeffrey L. Bleustein
-------------------------------
Jeffrey L. Bleustein
Chairman and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities indicated on March 27, 2000.

<TABLE>
<CAPTION>

Name Title
---- -----
<S> <C>

/S/ Jeffrey L. Bleustein
-------------------------------- Chairman, Chief Executive Officer and Director
Jeffrey L. Bleustein (Principal executive officer)

/S/ James L. Ziemer
-------------------------------- Vice-President and Chief Financial Officer
James L. Ziemer (Principal financial officer)

/S/ James M. Brostowitz
-------------------------------- Vice-President/Controller and Treasurer
James M. Brostowitz (Principal accounting officer)

/S/ Barry K. Allen Director
--------------------------------
Barry K. Allen

/S/ Richard I. Beattie Director
--------------------------------
Richard I. Beattie

/S/ Richard J. Hermon-Taylor Director
--------------------------------
Richard J. Hermon-Taylor

/S/ Donald A. James Director
--------------------------------
Donald A. James

/S/ Richard G. LeFauve Director
--------------------------------
Richard G. LeFauve

/S/ Sara L. Levinson Director
--------------------------------
Sara L. Levinson

/S/ James A. Norling Director
--------------------------------
James A. Norling

/S/ Richard F. Teerlink Director
--------------------------------
Richard F. Teerlink
</TABLE>



61
INDEX TO EXHIBITS
--------------------------
[Items 14(a)(3) and 14(c)]

<TABLE>
<CAPTION>

Exhibit No Description
- ---------- -----------
<S> <C>

3.1 Restated Articles of Incorporation

3.2 By-Laws (incorporated herein by reference to Exhibit 3.2 to
the Registrants' Annual Report on Form 10-K for the year ended
December 31, 1994 (File No. 1-9183))

4.1 Form of Rights Agreement between the Registrant and Firstar
Trust Company (incorporated herein by reference to Exhibit 4.6
to the Registrants' Quarterly Report on Form 10-Q for the
period ended September 30, 1990 (File No. 1-9183))

4.2 Amendment to Rights Agreement dated as of June 21, 1991
(incorporated herein by reference to Exhibit 4.8 to the
Registrant's Registration Statement on Form 8-B dated June 24,
1991 (File No. 1-9183 (the "Form 8-B"))

4.3 Amendment to Rights Agreement dated as of August 23, 1995
(incorporated herein by reference to Exhibit 4 to the
Registrants' Quarterly Report on Form 10-Q for the period
ended September 24, 1995 (File No. 1-9183))

4.4 Amendment to Rights Agreement dated as of February 18, 1999
(incorporated by reference to Exhibit 4.4 to the Registrant's
Current Report on Form 8-K dated February 18, 1999 (File No.
1-9183))

4.5 New form of Rights Agreement between the Registrant and
Firstar Bank, N.A. dated February 17, 2000 (incorporated by
reference to Exhibit 4.1 to the Registrant's Current Report
on Form 8-A dated February 18, 2000 (File No. 1-9183))

10.1* Form of Employment Agreement between the Registrant and
Mr. Bleustein (incorporated by reference from Exhibit 10.1
to the Registrant's Registration Statement on Form S-1
(File No. 33-5871))

10.2* Harley-Davidson, Inc. 1988 Stock Option Plan (incorporated
herein by reference to Exhibit 10.2 to the Registrants' Annual
Report on Form 10-K for the year ended December 31, 1997 (File
No. 1-9183))

10.3* Harley-Davidson, Inc. 1990 Stock Option Plan (incorporated
herein by reference to Exhibit 10.3 to the Registrants' Annual
Report on Form 10-K for the year ended December 31, 1997
(File No. 1-91830))

10.4* Harley-Davidson, Inc. 1995 Stock Option Plan as amended
through May 8, 1999

10.5* Harley-Davidson, Inc. 1998 Director Stock Plan (incorporated
by reference to Exhibit 4.1 to the Registrants' Registration
Statement on Form S-8 (File No. 333-51741))
</TABLE>

* Represents a management contract or compensatory plan, contract or
arrangement in which a director or named executive officer of the Company
participated



62
INDEX TO EXHIBITS
-----------------
[Items 14(a)(3) and 14(c)]
<TABLE>
<CAPTION>

Exhibit No. Description
- ----------- -----------
<S> <C>

10.6* Form of Transition Agreement between the Registrant and each
of Messrs. Berryman, Bleustein, Brostowitz, Hevey, Hutchinson,
McCaslin, Wilke and Ziemer and Ms. Lione and Ms. Zarcone
(incorporated herein by reference to Exhibit 10.7 to the
Registrants' Annual Report on Form 10-K for the year ended
December 31, 1996 (File No. 1-9183))

10.7* Deferred Compensation Plan (incorporated herein by reference
from Exhibit 10.8 to the Registrants' Annual Report on Form
10-K for the year ended December 31, 1993 (File No. 1-9183))

10.8* Form of Life Insurance Agreement between the Registrant and
each of Messrs. Bleustein, Brostowitz, Hutchinson, McCaslin,
Wilke and Ziemer and Ms. Lione (incorporated herein by
reference from Exhibit 10.10 to the Registrants' Annual Report
on Form 10-K for the year ended December 31, 1993 (File No.
1-9183))

10.9* Harley-Davidson, Inc. Corporate Short Term Incentive Plan
(incorporated herein by reference to Exhibit 10.9 to the
Registrants' Annual Report on Form 10-K for the year ended
December 31, 1998 (File No. 1-9183))

10.10* Form of Restricted Stock Agreement between the Registrant and
each of Messrs. Bleustein and McCaslin (incorporated herein by
reference to Exhibit 10.11 to the Registrants' Annual Report
on Form 10-K for the year ended December 31, 1996 (File No.
1-9183))

10.11* Form of Severance Benefits Agreement between the Registrant
and each of Messrs. Bleustein, Brostowitz, Hutchinson, Hevey,
McCaslin, Wilke and Ziemer and Ms. Lione (incorporated herein
by reference to Exhibit 10.12 to the Registrants' Annual
Report on Form 10-K for the year ended December 31, 1996 (File
No. 1-9183))

10.12* Form of Supplemental Executive Retirement Plan Agreement
between the Registrant and each of Messrs. Bleustein, McCaslin
and Ziemer. (incorporated herein by reference from Exhibit
10.2 to the Registrants' Quarterly Report on Form 10-Q for the
period ended March 31, 1996 (File No. 1-9183))

10.13* Harley-Davidson Pension Benefit Restoration Plan (incorporated
herein by reference from Exhibit 10.1 to the Registrants'
Quarterly Report on Form 10-Q for the period ended March 31,
1996 (File No. 1-9183))
</TABLE>

* Represents a management contract or compensatory plan, contract or
arrangement in which a director or named executive officer of the Company
participated



63
INDEX TO EXHIBITS
-----------------
[Items 14(a)(3) and 14(c)]
<TABLE>
<CAPTION>

Exhibit No. Description
- ----------- -----------
<S> <C>

10.14* Description of post-retirement life insurance equivalent
(incorporated herein by reference to Exhibit 10.15 to the
Registrants' Annual Report on Form 10-K for the year ended
December 31, 1996 (File No. 1-9183))

10.15* 1998 Stock Option Plan (incorporated by reference to Exhibit
4.1 to the Registrants' Registration Statement on Form S-8
(File No. 333-75347))

10.16* Employment Agreement between the Registrant and Ms. Zarcone

21 List of Subsidiaries

23 Consent of Ernst & Young LLP, Independent Auditors

27 Financial Data Schedule for 1999
</TABLE>

* Represents a management contract or compensatory plan, contract or
arrangement in which a director or named executive officer of the Company
participated



64