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Watchlist
Account
Harley-Davidson
HOG
#4374
Rank
$2.38 B
Marketcap
๐บ๐ธ
United States
Country
$20.22
Share price
4.01%
Change (1 day)
-19.31%
Change (1 year)
๐ Motorcycle Manufacturers
๐ญ Manufacturing
Categories
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P/B ratio
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Fails to deliver
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Total debt
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Net Assets
Annual Reports (10-K)
Harley-Davidson
Quarterly Reports (10-Q)
Financial Year FY2025 Q3
Harley-Davidson - 10-Q quarterly report FY2025 Q3
Text size:
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Medium
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0000793952
12/31
2025
Q3
false
P1Y
0.66667
0.33333
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2025-11-04
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM
10-Q
☒
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended
September 30, 2025
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission file number
1-9183
Harley-Davidson, Inc.
(Exact name of registrant as specified in its charter)
Wisconsin
39-1382325
(State of organization)
(I.R.S. Employer Identification No.)
3700 West Juneau Avenue
Milwaukee
Wisconsin
53208
(Address of principal executive offices)
(Zip code)
Registrant's telephone number, including area code: (
414
)
342-4680
None
(Former name, former address and former fiscal year, if changed since last report)
Securities Registered Pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Common Stock Par Value $.01 PER SHARE
HOG
New York Stock Exchange
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such requirements for the past 90 days.
Yes
☒
No
☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
Yes
☒
No
☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer
☒
Accelerated filer
☐
Non-accelerated filer
☐
Smaller reporting company
☐
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
☐
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes
☐
No
☒
The registrant had outstanding
118,141,863
shares of common stock as of October 31, 2025.
HARLEY-DAVIDSON, INC.
Form 10-Q
For The Quarter Ended September 30, 2025
Part I
Financial Information
3
Item 1.
Financial Statements
3
Consolidated Statements of Operations
3
Consolidated Statements of Comprehensive Income
4
Consolidated Balance Sheets
5
Consolidated Statements of Cash Flows
7
Consolidated Statements of Shareholders' Equity
8
Notes to Consolidated Financial Statements
10
1. Basis of Presentation and Use of Estimates
10
2. New Accounting Standards
10
3. Revenue
12
4. Income Taxes
13
5. Earnings Per Share
14
6. Additional Balance Sheet and Cash Flow Information
14
7. Finance Receivables
16
8. Derivative Financial Instruments and Hedging Activities
23
9. Debt
26
10. Asset-Backed Financing
27
11. Fair Value
31
12. Product Warranty and Recall Campaigns
36
13. Employee Benefit Plans
37
14. Commitments and Contingencies
37
15. Accumulated Other Comprehensive Loss
39
16. Reportable Segments
41
17. Supplemental Consolidating Data
42
18. Subsequent Event
53
Item 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
54
Item 3.
Quantitative and Qualitative Disclosures About Market Risk
76
Item 4.
Controls and Procedures
78
Part II
Other Information
78
Item 1.
Legal Proceedings
78
Item 1A.
Risk Factors
78
Item 2.
Unregistered Sales of Equity Securities and Use of Proceeds
80
Item 5.
Other Information
80
Item 6.
Exhibits
80
Signatures
82
Table of Contents
PART I – FINANCIAL INFORMATION
Item 1. Financial Statements
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
(Unaudited)
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Revenue:
Motorcycles and related products
$
1,079,522
$
881,213
$
3,213,431
$
3,717,375
Financial services
261,188
269,482
763,587
781,818
1,340,710
1,150,695
3,977,018
4,499,193
Costs and expenses:
Motorcycles and related products cost of goods sold
798,683
618,580
2,320,261
2,566,272
Financial services interest expense
75,883
94,463
258,391
276,943
Financial services provision for credit losses
(
301,499
)
57,977
(
198,427
)
175,017
Selling, administrative and engineering expense
292,885
273,879
849,098
870,985
865,952
1,044,899
3,229,323
3,889,217
Operating income
474,758
105,796
747,695
609,976
Other income, net
14,706
18,408
45,456
54,851
Investment income
12,267
16,450
32,158
45,665
Interest expense
10,182
7,707
25,564
23,066
Income before income taxes
491,549
132,947
799,745
687,426
Income tax provision
116,384
16,980
188,036
123,821
Net income
375,165
115,967
611,709
563,605
Less: Loss attributable to noncontrolling interests
2,201
3,073
6,332
8,644
Net income attributable to Harley-Davidson, Inc.
$
377,366
$
119,040
$
618,041
$
572,249
Earnings per share:
Basic
$
3.13
$
0.92
$
5.07
$
4.30
Diluted
$
3.10
$
0.91
$
5.03
$
4.27
Cash dividends per share
$
0.1800
$
0.1725
$
0.5400
$
0.5175
The accompanying notes are integral to the consolidated financial statements.
3
Table of Contents
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands)
(Unaudited)
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Net income
$
375,165
$
115,967
$
611,709
$
563,605
Other comprehensive (loss) income, net of tax:
Foreign currency translation adjustments
(
1,642
)
63,922
52,019
25,733
Derivative financial instruments
(
6,163
)
(
23,940
)
(
23,987
)
(
17,016
)
Unrealized gain on available for sale securities
718
—
718
—
Pension and postretirement benefit plans
(
776
)
(
821
)
(
2,329
)
(
2,468
)
(
7,863
)
39,161
26,421
6,249
Comprehensive income
367,302
155,128
638,130
569,854
Less: Comprehensive loss attributable to noncontrolling interests
2,201
3,073
6,332
8,644
Comprehensive income attributable to Harley-Davidson, Inc.
$
369,503
$
158,201
$
644,462
$
578,498
The accompanying notes are integral to the consolidated financial statements.
4
Table of Contents
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS
(In thousands)
(Unaudited)
(Unaudited)
September 30,
2025
December 31,
2024
September 30,
2024
ASSETS
Cash and cash equivalents
$
1,775,038
$
1,589,608
$
2,243,910
Accounts receivable, net
305,010
234,315
307,701
Finance receivables held for sale, net
4,080,885
—
—
Finance receivables held for investment, net of (recovery) allowance of $(
15,952
), $
72,244
, and $
70,073
1,221,348
2,031,496
2,300,551
Inventories, net
512,186
745,793
681,864
Restricted cash
51,530
135,661
147,910
Other current assets
297,444
259,764
208,000
Current assets
8,243,441
4,996,637
5,889,936
Finance receivables held for investment, net of allowance of $
3,051
, $
328,939
, and $
329,839
662,201
5,256,798
5,499,836
Property, plant and equipment, net
719,103
757,072
728,467
Pension and postretirement assets
481,427
440,825
452,515
Goodwill
63,850
61,655
62,909
Deferred income taxes
90,837
175,826
169,290
Lease assets
67,290
63,853
69,837
Other long-term assets
238,235
128,913
153,869
$
10,566,384
$
11,881,579
$
13,026,659
LIABILITIES AND SHAREHOLDERS’ EQUITY
Accounts payable
$
342,787
$
298,718
$
305,619
Accrued liabilities
628,624
593,960
626,352
Short-term deposits, net
292,667
173,099
178,638
Short-term debt
684,741
640,204
497,373
Current portion of long-term debt, net
1,329,244
1,851,513
2,561,535
Current liabilities
3,278,063
3,557,494
4,169,517
Long-term deposits, net
261,801
377,487
370,372
Long-term debt, net
3,147,836
4,468,665
4,739,507
Lease liabilities
52,487
47,420
51,955
Pension and postretirement liabilities
51,141
53,874
58,551
Deferred income taxes
17,655
16,889
33,493
Other long-term liabilities
196,022
201,250
178,152
Commitments and contingencies (Note 14)
Shareholders’ equity:
Common stock
1,726
1,720
1,720
Additional paid-in-capital
1,814,691
1,792,523
1,784,123
Retained earnings
4,016,811
3,465,058
3,603,720
Accumulated other comprehensive loss
(
306,285
)
(
332,706
)
(
298,713
)
Treasury stock, at cost
(
1,954,543
)
(
1,760,548
)
(
1,659,544
)
Total Harley-Davidson, Inc. shareholders' equity
3,572,400
3,166,047
3,431,306
Noncontrolling interest
(
11,021
)
(
7,547
)
(
6,194
)
Total equity
3,561,379
3,158,500
3,425,112
$
10,566,384
$
11,881,579
$
13,026,659
5
Table of Contents
HARLEY-DAVIDSON, INC.
CONSOLIDATED BALANCE SHEETS (continued)
(In thousands)
(Unaudited)
(Unaudited)
September 30,
2025
December 31,
2024
September 30,
2024
Balances held by consolidated variable interest entities (Note 10):
Finance receivables held for sale, net - current
$
785,461
$
—
$
—
Finance receivables held for investment, net - current
$
—
$
618,231
$
646,317
Other assets
$
3,408
$
7,364
$
6,045
Finance receivables held for investment, net - non-current
$
—
$
2,174,160
$
2,359,227
Restricted cash - current and non-current
$
47,739
$
146,511
$
156,583
Current portion of long-term debt, net
$
462,137
$
683,272
$
719,535
Long-term debt, net
$
—
$
1,698,712
$
1,904,175
The accompanying notes are integral to the consolidated financial statements.
6
Table of Contents
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
(Unaudited)
Nine months ended
September 30,
2025
September 30,
2024
Net cash provided by operating activities (Note 6)
$
416,903
$
930,655
Cash flows from investing activities:
Capital expenditures
(
102,090
)
(
140,424
)
Origination of finance receivables held for investment
(
2,287,369
)
(
3,002,737
)
Collections from finance receivables held for investment
2,459,406
2,657,149
Proceeds from sale of securitization beneficial interests, net
125,369
—
Collection of retained securitization beneficial interests
9,353
—
Other investing activities
808
(
165
)
Net cash provided (used) by investing activities
205,477
(
486,177
)
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
647,088
495,856
Repayments of medium-term notes
(
700,000
)
—
Proceeds from term loan
448,013
—
Repayments of senior unsecured notes
(
450,000
)
—
Proceeds from securitization debt
497,790
1,145,211
Repayments of securitization debt
(
718,034
)
(
782,161
)
Borrowings of asset-backed commercial paper
155,000
366,171
Repayments of asset-backed commercial paper
(
217,554
)
(
195,709
)
Net increase (decrease) in unsecured commercial paper
44,938
(
387,392
)
Net increase in deposits
3,312
100,737
Dividends paid
(
66,288
)
(
69,454
)
Repurchase of common stock
(
193,209
)
(
359,810
)
Other financing activities
1,269
11
Net cash (used) provided by financing activities
(
547,675
)
313,460
Effect of exchange rate changes on cash, cash equivalents and restricted cash
11,009
198
Net increase in cash, cash equivalents and restricted cash
$
85,714
$
758,136
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period
$
1,740,854
$
1,648,811
Net increase in cash, cash equivalents and restricted cash
85,714
758,136
Cash, cash equivalents and restricted cash, end of period
$
1,826,568
$
2,406,947
Reconciliation of cash, cash equivalents and restricted cash on the Consolidated balance sheets to the Consolidated statements of cash flows:
Cash and cash equivalents
$
1,775,038
$
2,243,910
Restricted cash
51,530
147,910
Restricted cash included in Other long-term assets
—
15,127
Cash, cash equivalents and restricted cash per the Consolidated statements of cash flows
$
1,826,568
$
2,406,947
The accompanying notes are integral to the consolidated financial statements.
7
Table of Contents
HARLEY-DAVIDSON, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
(In thousands, except share and per share amounts)
(Unaudited)
Equity Attributable to Harley-Davidson, Inc.
Common Stock
Additional
Paid-in
Capital
Retained
Earnings
Accumulated
Other
Comprehensive
Loss
Treasury
Stock
Total
Equity Attributable to Noncontrolling Interests
Total Equity
Issued
Shares
Balance
Balance, December 31, 2024
171,982,732
$
1,720
$
1,792,523
$
3,465,058
$
(
332,706
)
$
(
1,760,548
)
$
3,166,047
$
(
7,547
)
$
3,158,500
Net income (loss)
—
—
—
133,104
—
—
133,104
(
2,307
)
$
130,797
Other comprehensive loss, net of tax (Note 15)
—
—
—
—
(
5,477
)
—
(
5,477
)
—
$
(
5,477
)
Dividends ($
0.1800
per share)
—
—
—
(
22,921
)
—
—
(
22,921
)
—
$
(
22,921
)
Repurchase of common stock
—
—
—
—
—
(
93,871
)
(
93,871
)
—
$
(
93,871
)
Share-based compensation and other
576,785
6
5,291
—
—
—
5,297
1,365
$
6,662
Balance, March 31, 2025
172,559,517
1,726
1,797,814
3,575,241
(
338,183
)
(
1,854,419
)
3,182,179
(
8,489
)
3,173,690
Net income (loss)
—
—
—
107,569
—
—
107,569
(
1,824
)
$
105,745
Other comprehensive income, net of tax (Note 15)
—
—
—
—
39,761
—
39,761
—
$
39,761
Dividends ($
0.1800
per share)
—
—
—
(
21,835
)
—
—
(
21,835
)
—
$
(
21,835
)
Repurchase of common stock
—
—
—
—
—
(
45
)
(
45
)
—
$
(
45
)
Share-based compensation and other
5,651
—
8,526
—
—
770
9,296
1,321
$
10,617
Balance, June 30, 2025
172,565,168
1,726
1,806,340
3,660,975
(
298,422
)
(
1,853,694
)
3,316,925
(
8,992
)
3,307,933
Net income (loss)
—
—
—
377,366
—
—
377,366
(
2,201
)
$
375,165
Other comprehensive loss, net of tax (Note 15)
—
—
—
—
(
7,863
)
—
(
7,863
)
—
$
(
7,863
)
Dividends ($
0.1800
per share)
—
—
—
(
21,530
)
—
—
(
21,530
)
—
$
(
21,530
)
Repurchase of common stock
—
—
—
—
—
(
101,057
)
(
101,057
)
—
$
(
101,057
)
Share-based compensation and other
8,355
—
8,351
—
—
208
8,559
172
$
8,731
Balance, September 30, 2025
172,573,523
$
1,726
$
1,814,691
$
4,016,811
$
(
306,285
)
$
(
1,954,543
)
$
3,572,400
$
(
11,021
)
$
3,561,379
8
Table of Contents
Equity Attributable to Harley-Davidson, Inc.
Common Stock
Additional
Paid-in
Capital
Retained
Earnings
Accumulated
Other
Comprehensive
Loss
Treasury
Stock
Total
Equity Attributable to Noncontrolling Interests
Total Equity
Issued
Shares
Balance
Balance, December 31, 2023
171,218,640
$
1,712
$
1,752,435
$
3,100,925
$
(
304,962
)
$
(
1,297,302
)
$
3,252,808
$
(
513
)
$
3,252,295
Net income (loss)
—
—
—
234,941
—
—
234,941
(
2,708
)
$
232,233
Other comprehensive loss, net of tax (Note 15)
—
—
—
—
(
27,596
)
—
(
27,596
)
—
$
(
27,596
)
Dividends ($
0.1725
per share)
—
—
—
(
24,385
)
—
—
(
24,385
)
—
$
(
24,385
)
Repurchase of common stock
—
—
—
—
—
(
108,620
)
(
108,620
)
—
$
(
108,620
)
Share-based compensation and other
745,160
8
10,565
—
—
—
10,573
1,586
$
12,159
Balance, March 31, 2024
171,963,800
1,720
1,763,000
3,311,481
(
332,558
)
(
1,405,922
)
3,337,721
(
1,635
)
$
3,336,086
Net income (loss)
—
—
—
218,269
—
—
218,269
(
2,863
)
$
215,406
Other comprehensive loss, net of tax (Note 15)
—
—
—
—
(
5,316
)
—
(
5,316
)
—
$
(
5,316
)
Dividends ($
0.1725
per share)
—
—
—
(
22,974
)
—
—
(
22,974
)
—
$
(
22,974
)
Repurchase of common stock
—
—
—
—
—
(
102,870
)
(
102,870
)
—
$
(
102,870
)
Share-based compensation and other
5,124
—
12,049
—
—
879
12,928
56
$
12,984
Balance, June 30, 2024
171,968,924
1,720
1,775,049
3,506,776
(
337,874
)
(
1,507,913
)
3,437,758
(
4,442
)
$
3,433,316
Net income (loss)
—
—
—
119,040
—
—
119,040
(
3,073
)
$
115,967
Other comprehensive loss, net of tax (Note 15)
—
—
—
—
39,161
—
39,161
—
$
39,161
Dividends ($
0.1725
per share)
—
—
—
(
22,096
)
—
—
(
22,096
)
—
$
(
22,096
)
Repurchase of common stock
—
—
—
—
—
(
151,631
)
(
151,631
)
—
$
(
151,631
)
Share-based compensation and other
11,913
—
9,074
—
—
—
9,074
1,321
$
10,395
Balance, September 30, 2024
171,980,837
$
1,720
$
1,784,123
$
3,603,720
$
(
298,713
)
$
(
1,659,544
)
$
3,431,306
$
(
6,194
)
$
3,425,112
The accompanying notes are integral to the consolidated financial statements.
9
Table of Contents
HARLEY-DAVIDSON, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
1.
Basis of Presentation and Use of Estimates
Principles of Consolidation and Basis of Presentation
– The consolidated financial statements include the accounts of Harley-Davidson, Inc. and its subsidiaries and certain variable interest entities (VIEs) related to secured financing as the Company is the primary beneficiary. All intercompany accounts and material intercompany transactions have been eliminated. The Company has a controlling equity interest in LiveWire Group, Inc. As the controlling shareholder, the Company consolidates LiveWire Group, Inc. results with additional adjustments to recognize non-controlling shareholder interests.
The Company operates in
three
reportable segments: Harley-Davidson Motor Company (HDMC), LiveWire and Harley-Davidson Financial Services (HDFS).
Substantially all of the Company’s international subsidiaries use their respective local currency as their functional currency. Assets and liabilities of international subsidiaries have been translated at period-end exchange rates, and revenues and expenses have been translated using average exchange rates for the period. Monetary assets and liabilities denominated in a currency that is different from an entity's functional currency are remeasured from the transactional currency to the entity's functional currency on a monthly basis. The aggregate transaction gain (loss) resulting from foreign currency remeasurements was $(
8.9
) million and $
5.8
million for the three month periods ended September 30, 2025 and September 30, 2024, respectively, and $
11.6
million and $(
0.9
) million for the nine month periods ended September 30, 2025 and September 30, 2024, respectively.
In the opinion of the Company's management, the accompanying unaudited consolidated financial statements contain all adjustments, consisting only of normal recurring adjustments, necessary to present fairly the
Consolidated balance sheets
as of September 30, 2025 and September 30, 2024, the
Consolidated statements of operations
for the three and nine month periods then ended, the
Consolidated statements of comprehensive income
for the three and nine month periods then ended, the
Consolidated statements of cash flows
for the nine month periods then ended, and the
Consolidated statements of shareholders' equity
for the three month periods within the nine month periods ended September 30, 2025 and September 30, 2024.
Certain information and disclosures normally included in complete financial statements have been condensed or omitted pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC) and U.S. generally accepted accounting principles (U.S. GAAP) for interim financial reporting. The consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024.
Use of Estimates
– The preparation of financial statements in conformity with U.S. GAAP requires the Company's management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and the accompanying notes. Actual results could differ from those estimates.
Fair Value Measurements
– The Company assesses the inputs used to measure fair value using a three-tier hierarchy.
Level 1 inputs include quoted prices for identical instruments and are the most observable.
Level 2 inputs include quoted prices for similar assets and observable inputs such as interest rates, foreign currency exchange rates, commodity prices, and yield curves. The Company uses the market approach to derive the fair value for its Level 2 fair value measurements. Foreign currency contracts, commodity contracts, and cross-currency swaps are valued using quoted forward rates and prices; interest rate caps are valued using quoted interest rates and yield curves; LiveWire warrants, including public (Level 1) and private placement (Level 2) warrants, are valued using the closing market price of the public warrants as the private placement warrants have terms and provisions that are identical to those of the public warrants.
Level 3 inputs are not observable in the market and include the Company's judgments about the assumptions market participants would use in pricing the asset or liability.
10
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2.
New Accounting Standards
Accounting Standards Recently Adopted
In November 2023, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures (ASU 2023-07). ASU 2023-07 is intended to improve reportable segment disclosures, primarily through enhanced disclosures about significant segment expenses. The main provisions of ASU 2023-07 require a public entity to disclose on an annual and interim basis: (i) significant segment expenses provided to the chief operating decision maker, (ii) an amount representing the difference between segment revenue less segment expenses disclosed under the significant segment expense principle and each reported measure of segment profit or loss and a description of its composition, (iii) provide all annual disclosures about a reportable segment's profit or loss and assets currently required under Topic 280 in interim periods, (iv) clarify that if the chief operating decision maker uses more than one measure of a segment's profit or loss in assessing segment performance and deciding how to allocate resources, a public entity may report one or more of those additional measures of segment profit, (v) the title and position of the chief operating decision maker and an explanation of how the chief operating decision maker uses the reported measure of segment profit or loss in assessing segment performance and deciding how to allocate resources, and (vi) all disclosures required by ASU 2023-07 and all existing segment disclosures under Topic 280 for an entity with a single reportable segment. The Company adopted ASU 2023-07 on December 31, 2024 on a retrospective basis. The adoption of ASU 2023-07 is reflected in Note 16 of the Company's consolidated financial statement disclosures.
Accounting Standards Not Yet Adopted
In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which is intended to enhance the transparency and decision usefulness of income tax disclosures. The main provisions of ASU 2023-09 require a public entity to disclose on an annual basis (i) specific prescribed categories in the rate reconciliation, (ii) additional information for reconciling items that meet a quantitative threshold, (iii) the amount of income taxes paid, net of refunds received, disaggregated by federal, state, and foreign taxes, (iv) the amount of income taxes paid, net of refunds received, disaggregated by individual jurisdictions in which income taxes paid is equal to greater than 5 percent of total income taxes paid, (v) income or loss from continuing operations before income tax expense or benefit disaggregated between domestic and foreign, and (vi) income tax expense or benefit from continuing operations disaggregated by federal, state, and foreign. ASU 2023-09 also removes certain disclosure requirements related to unrecognized tax benefits and cumulative unrecognized temporary differences. The new guidance is effective for the fiscal years beginning after December 15, 2024. Early adoption is permitted. The Company is still evaluating the impact ASU 2023-09 will have on the Company's consolidated financial statement disclosures.
In November 2024, the FASB issued ASU No. 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40), which is intended to improve the disclosures about a public business entity's expenses and provide more detailed information about the types of expenses (including purchases of inventory, employee compensation, depreciation, amortization, and depletion) in commonly presented expense captions (such as cost of sales, SG&A, and research and development). The main provisions of ASU 2024-03 require a public entity at each interim and annual reporting period to (i) disclose the amounts of purchases of inventory, employee compensation, depreciation, intangible asset amortization, and depletion included in each relevant expense caption presented on the face of the income statement within continuing operations, (ii) include certain amounts that are already required to be disclosed under current generally accepted accounting principles in the same disclosure as the other disaggregation requirements, (iii) disclose a qualitative description of the amounts remaining in relevant expense captions that are not separately disaggregated quantitatively, and (iv) disclose the total amount of selling expenses and, in annual reporting periods, an entity's definition of selling expenses. In January 2025, the FASB issued ASU No. 2025-01, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40) Clarifying the Effective Date, which is intended to clarify the effective date of ASU No. 2024-03. As clarified in ASU 2025-01, the new guidance is effective for annual reporting periods beginning after December 15, 2026, and interim reporting periods within annual reporting periods beginning after December 15, 2027. Early adoption is permitted. The Company is still evaluating the impact ASU 2024-03 will have on the Company's consolidated financial statement disclosures.
In July 2025, the FASB issued ASU No. 2025-05, Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses for Accounts Receivable and Contract Assets, which is intended to reduce complexity related to estimating expected credit losses for current accounts receivable and current contract asset balances accounted for under Topic 606
Revenue from Contracts with Customers
. The main provision of ASU 2025-05 applicable to the Company provides a practical expedient that allows all entities to assume that conditions as of the balance sheet date will not change for the remaining life of the asset when developing reasonable and supportable forecasts as part of estimating expected credit losses accounted for under Topic 606. The new guidance is effective for the fiscal years beginning after December 15, 2025. Early adoption is permitted in both
11
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interim and annual reporting periods. If elected, the amendments in ASU 2025-05 should be applied prospectively. The Company is still evaluating the impact ASU 2025-05 will have on the Company's consolidated financial statements.
In September 2025, the FASB issued ASU No. 2025-06, Intangibles – Goodwill and Other – Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software, which is intended to modernize the accounting for internal-use software costs. The main provisions of ASU 2025-06 remove all references to prescriptive and sequential software development stages and require capitalization of software costs when both (a) management has authorized and committed to funding the software project and (b) it is probable the project will be completed and the software will be used to perform the function intended (the "probable-to-complete recognition threshold"). In evaluating the probable-to-complete recognition threshold, consideration is given to whether there is significant uncertainty associated with the development activities of the software ("significant development uncertainty"). Significant development uncertainty considers whether (a) the software being development has technological innovations or novel, unique, or unproven functions or features, and the uncertainty related to those technological innovations, functions, or features, if identified, that have not been resolved through coding and testing and (b) a determination has been made regarding what the software needs to do (for example, functions or features), including whether the software's significant performance requirements have been identified or are being substantially revised. The new guidance is effective for the fiscal years beginning after December 15, 2027, including interim periods within the fiscal year the new guidance is adopted. Early adoption is permitted at the beginning of an annual reporting period. If elected, the amendments in ASU 2025-06 can be applied using a prospective transition approach, a modified transition approach, or a retrospective transition approach. Under a prospective transition approach, the new guidance would apply to new software costs incurred as of the beginning of the period of adoption for all projects, including in-process projects. Under a modified transition approach, the new guidance would be applied on a prospective basis to new software costs incurred (for all projects, including costs incurred for in-process projects), except for in-process projects that, as of the date of adoption, do not meet the capitalization requirements under the new guidance but meet the capitalization requirements under prior guidance. For those in-process projects, any capitalized costs should be derecognized through a cumulative-effect adjustment to the opening balance of retained earnings (or other appropriate components of equity or net assets in the statement of financial position) as of the date of adoption. Under a retrospective transition approach, comparative periods would be recast to reflect the new guidance with a cumulative-effect adjustment to the opening balance of retained earnings (or other appropriate components of equity or net assets in the statement of financial position) as of the beginning of the first period presented. The Company is still evaluating the impact ASU 2025-06 will have on the Company's consolidated financial statements.
3.
Revenue
The Company recognizes revenue when it satisfies a performance obligation by transferring control of a good or service to a customer. Revenue is measured based on the consideration that the Company expects to be entitled to in exchange for the goods or services transferred. Taxes that are collected from a customer concurrent with revenue-producing activities are excluded from revenue.
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Disaggregated revenue by major source was as follows (in thousands):
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
HDMC:
Motorcycles
$
821,864
$
615,628
$
2,463,793
$
2,905,861
Parts and accessories
167,252
174,301
497,558
534,359
Apparel
56,052
55,688
168,614
183,192
Licensing
5,547
3,897
14,549
18,312
Other
23,244
26,891
54,599
59,693
1,073,959
876,405
3,199,113
3,701,417
LiveWire
5,563
4,808
14,318
15,958
Motorcycles and related products revenue
1,079,522
881,213
3,213,431
3,717,375
HDFS:
Interest income
198,239
232,990
622,696
666,903
Other
62,949
36,492
140,891
114,915
Financial services revenue
261,188
269,482
763,587
781,818
$
1,340,710
$
1,150,695
$
3,977,018
$
4,499,193
The Company maintains certain contract liability balances related to payments received at contract inception in advance of the Company’s performance under the contract which generally relate to the sale of memberships, loyalty points earned under membership programs and certain licensing and insurance-related contracts. Contract liabilities are recognized as revenue as the Company performs under the contract.
Contract liabilities, included in
Accrued liabilities
and
Other long-term liabilities
on the
Consolidated balance sheets
, was as follows (in thousands):
September 30,
2025
September 30,
2024
Balance, beginning of period
$
56,753
$
47,091
Balance, end of period
$
93,221
$
54,792
Previously recorded contract liabilities recognized as revenue in the three months ended September 30, 2025 and September 30, 2024 were $
8.3
million and $
7.3
million, respectively, and $
26.1
million and $
22.2
million in the nine months ended September 30, 2025 and September 30, 2024, respectively. The Company expects to recognize approximately $
33.7
million of the remaining unearned revenue over the next
12
months and $
59.5
million thereafter.
4.
Income Taxes
The Company’s effective income tax rate for the nine months ended September 30, 2025 was
23.5
% compared to
18.0
% for the nine months ended September 30, 2024. The increase in the effective income tax rate was attributable to changes in the mix of earnings between the domestic and foreign jurisdictions that are taxed at rates that differ from the U.S. statutory rate as well as a lower benefit from income tax credits.
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5.
Earnings Per Share
The computation of basic and diluted earnings per share was as follows (in thousands, except per share amounts):
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Net income attributable to Harley-Davidson, Inc.
$
377,366
$
119,040
$
618,041
$
572,249
Basic weighted-average shares outstanding
120,614
130,078
122,015
133,187
Effect of dilutive securities
–
employee stock compensation plan
1,062
884
840
798
Diluted weighted-average shares outstanding
121,676
130,962
122,855
133,985
Net earnings per share:
Basic
$
3.13
$
0.92
$
5.07
$
4.30
Diluted
$
3.10
$
0.91
$
5.03
$
4.27
Shares of common stock related to share-based compensation that were not included in the effect of dilutive securities because the effect would have been anti-dilutive include
0.5
million and
0.4
million shares for the three months ended September 30, 2025 and September 30, 2024, respectively, and
1.6
million and
0.9
million shares for the nine months ended September 30, 2025 and September 30, 2024, respectively.
6.
Additional Balance Sheet and Cash Flow Information
Investments in Marketable Securities –
The Company’s investments in marketable securities consisted of the following (in thousands):
September 30,
2025
December 31,
2024
September 30,
2024
Mutual funds
$
32,493
$
32,070
$
33,816
Mutual funds, included in
Other long-term assets
on the
Consolidated balance sheets
, are carried at fair value with gains and losses recorded in income. Mutual funds are held to support certain deferred compensation obligations.
Inventories, net –
Substantially all inventories located in the U.S. are valued using the last-in, first-out (LIFO) method. Other inventories are valued at the lower of cost or net realizable value using the first-in, first-out (FIFO) method. Motorcycle finished goods inventories include motorcycles that are ready for sale and motorcycles that are substantially complete but awaiting installation of certain components.
Inventories, net
consisted of the following (in thousands):
September 30,
2025
December 31,
2024
September 30,
2024
Raw materials and work in process
$
294,480
$
353,819
$
299,296
Motorcycle finished goods
255,339
411,442
399,699
Parts and accessories and apparel
98,431
110,591
119,260
Inventory at lower of FIFO cost or net realizable value
648,250
875,852
818,255
Excess of FIFO over LIFO cost
(
136,064
)
(
130,059
)
(
136,391
)
$
512,186
$
745,793
$
681,864
Deposits
–
HDFS offers brokered certificates of deposit to customers indirectly through contractual arrangements with third-party banks and/or securities brokerage firms through its bank subsidiary. The Company had $
554.5
million, $
550.6
million, and $
549.0
million
, net of fees, of
interest-bearing brokered certificates of deposit outstanding as of
September 30, 2025, December 31, 2024, and September 30, 2024, respectively. The liabilities for deposits are included in
Short-term deposits, net
or
Long-term deposits, net
on the
Consolidated balance sheets
based upon the term of each brokered certificate of deposit issued.
Each separate brokered certificate of deposit is issued under a master certificate, and as such, all outstanding brokered certificates of deposit are considered below the Federal Deposit Insurance Corporation insurance coverage limits.
14
Table of Contents
Future maturities of the Company's certificates of deposit as of September 30, 2025 were as follows (in thousands):
2025
28,000
2026
277,304
2027
196,704
2028
18,500
2029
15,200
Thereafter
19,790
Future maturities
555,498
Unamortized fees
(
1,030
)
$
554,468
Operating Cash Flow –
The reconciliation of
Net income
to
Net cash provided by operating activities
was as follows (in thousands):
Nine months ended
September 30,
2025
September 30,
2024
Cash flows from operating activities:
Net income
$
611,709
$
563,605
Adjustments to reconcile Net income to Net cash provided by operating activities:
Depreciation and amortization
126,339
119,568
Amortization of deferred loan origination costs
43,871
54,461
Amortization of financing origination fees
9,773
10,363
Income related to long-term employee benefits
(
41,287
)
(
40,076
)
Employee benefit plan contributions and payments
(
5,091
)
(
3,781
)
Stock compensation expense
25,838
39,820
Net change in wholesale finance receivables related to sales
(
183,006
)
(
211,800
)
Provision for credit losses
(
198,427
)
175,017
Origination of finance receivables held for sale
(
414,009
)
—
Collections from finance receivables held for sale
16,916
—
Gain on sale of securitization beneficial interests
(
26,958
)
—
Deferred income taxes
92,122
(
1,815
)
Other, net
19,360
19,557
Changes in current assets and liabilities:
Accounts receivable, net
(
46,415
)
(
36,529
)
Finance receivables
–
accrued interest and other
11,279
2,325
Inventories, net
262,287
253,373
Accounts payable and accrued liabilities
75,039
(
12,903
)
Other current assets
37,563
(
530
)
(
194,806
)
367,050
Net cash provided by operating activities
$
416,903
$
930,655
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Gain on sale of securitization beneficial interests
–
As discussed in
Note 10
of the
Notes to Consolidated financial statements
, the Company consolidates certain SPEs, which are considered VIEs under U.S. GAAP and which hold certain assets and liabilities, including finance receivables, restricted cash, and debt. In the third quarter of 2025, HDFS entered into an agreement with
two
counterparties ("HDFS Transaction") that included the sale of
95
% of its residual interests in retail finance receivables that were previously transferred to certain special purpose entities (SPEs) through on-balance sheet asset-backed securitization transactions. This sale of securitization beneficial interests resulted in the deconsolidation of assets and liabilities held by certain SPEs under U.S. GAAP. The sale of securitization beneficial interests resulted in the non-cash deconsolidation of $
1.87
billion of
Finance receivables held for investment, net
and $
1.67
billion of asset-backed securitization debt held by the VIEs that were previously consolidated. As a result of the sale of securitization beneficial interests, the Company received $
234.6
million in cash consideration. On the
Consolidated statements of cash flows
, this amount was reduced by $
109.2
million of restricted cash that was deconsolidated, resulting in a $
125.4
million of net cash inflow included within
Proceeds from sale of securitization beneficial interests, net
within
Cash flows from investing activities
on the
Consolidated statements of cash flows
. The sale of securitization beneficial interests also resulted in a gain on the sale of $
27.0
million included within
Cash flows provided by operating activities
. Refer to
Note 7
of the
Notes to Consolidated financial statements
for further discussion about the HDFS Transaction.
7.
Finance Receivables
The Company provides retail financial services to customers of its dealers in the U.S. and Canada. The origination of retail loans is a separate and distinct transaction between the Company and the retail customer, unrelated to the Company’s sale of product to its dealers. Retail finance receivables consist of secured promissory notes and secured installment sales contracts and are primarily related to dealer sales of motorcycles to retail customers. The Company holds either titles or liens on titles to vehicles financed by promissory notes and installment sales contracts.
The Company offers wholesale financing to its dealers in the U.S. and Canada. Wholesale finance receivables are related primarily to the Company's sale of motorcycles, related parts and accessories and apparel to dealers. Wholesale loans to dealers are generally secured by financed inventory or property.
As discussed in
Note 6
of the
Notes to Consolidated financial statements
, the Company entered into the HDFS Transaction during the third quarter of 2025. This transaction had the following key aspects:
•
Sale of Securitization Beneficial Interests
: In the third quarter of 2025, the Company sold
95
% of its residual interests in retail finance receivables that were previously transferred to certain SPEs through on-balance sheet asset-backed securitization transactions to the
two
counterparties. The impacts of this component of the transaction are discussed more fully within this Note, as well as in
Notes 6, 10
and
11
of the
Notes to Consolidated financial statements
.
•
Sale of Retail Finance Receivables
: In the third quarter of 2025, the Company agreed to sell the majority of its retail finance receivables to the
two
counterparties. Accordingly, the Company reclassified those retail finance receivables at the time of the agreement to
Finance receivables held for sale, net
on the
Consolidated balance sheets
, which resulted in a benefit in the third quarter of 2025 from the release of the allowance for credit losses on this portfolio of retail finance receivables as discussed more fully within this Note. In October 2025, the Company completed the sale of these retail finance receivables. In order to facilitate the sale of the remaining finance receivables that were previously subject to on-balance sheet asset-backed financing as described in
Note 10
, in advance of the sale of retail finance receivables, the Company redeemed, in full, the related asset-backed debt associated with the asset-backed securitizations, asset-backed U.S. commercial paper conduit facility, and asset-backed Canadian commercial paper conduit facility.
•
Sale of Future Retail Finance Receivable Originations
: In October 2025, the Company completed the closing of its agreement to sell approximately two-thirds of future retail loan originations over the next
five years
to the
two
counterparties (Forward Flow Agreement). The Company expects HDFS will continue to service the future retail loan originations it sells to the counterparties and earn a loan servicing fee. This component of the transaction did not have any financial statement impact in the third quarter of 2025.
•
Equity Investment in HDFS
: During the fourth quarter, each of the counterparties paid $
23
million cash to acquire
4.9
% of HDFS based on a multiple of approximately
1.75
x HDFS's post-transaction equity carrying value for a total of
9.8
% of HDFS.
Seven years
after closing the transaction or in the event of a change of control of HDI or HDFS, each counterparty will have the right to exchange its HDFS ownership interest for Harley-Davidson common stock.
Three years
after closing the transaction, the Company has the right to repurchase the counterparties' ownership interest in HDFS using cash that would otherwise be available to the Company in the form of a dividend from HDFS; however, the Company may not purchase any more than one-third of the counterparties' post-closing HDFS
16
Table of Contents
ownership in an individual year. As a result of the counterparties' acquisition of HDFS stock, the Company will have a non-controlling interest that will participate in
9.8
% of HDFS's earnings. This component of the transaction did not have any financial statement impact in the third quarter of 2025.
Finance receivables held for investment, net
includes both retail and wholesale finance receivables, including amounts held by consolidated VIEs, which management has the intent and ability to hold. Finance receivables held for investment are recorded in the financial statements at amortized cost net of an allowance for credit losses as appropriate.
Finance receivables held for sale, net
includes retail finance receivables that management intends to sell. When finance receivables are reclassified to held for sale from held for investment status, the previously recorded allowance for credit losses associated with the finance receivables is released and the finance receivables are held at the lower of amortized cost or fair value. If fair value is lower than amortized cost, a valuation allowance is recorded through
Financial services revenue
on the
Consolidated statements of operations
. The valuation allowance is updated each period to reflect the difference between amortized cost and the estimated selling price of the receivables.
Amortized cost for finance receivables held for investment and held for sale includes the principal outstanding, accrued interest, and deferred loan fees and costs. Deferred loan fee and cost amortization associated with loans held for investment is included within
Financial services revenue
on the
Consolidated statements of operations
. Amortization of deferred loan fees and costs is terminated at the time a loan is reclassified to held for sale status and any remaining deferred balances are included in any subsequent gain or loss on sale of the associated finance receivables.
As a result of the HDFS Transaction, $
4.08
billion of the Company's retail finance receivables as of September 30, 2025 were reclassified as held for sale. The allowance for credit losses on this portfolio of retail finance receivables was released in conjunction with the reclassification from held for investment to held for sale status, resulting in a benefit to the provision expense of $
338.2
million.
In addition, $
75.5
million was released from the allowance for credit losses and i
ncluded in the gain on the sale of securitization beneficial interests during the three months ended September 30, 2025. The release of the allowance for credit losses resulted in an asset balance in the retail allowance for credit losses as estimated recoveries from retail finance receivables previously charged-off exceeded the remaining allowance for credit losses on loans held for investment.
Finance receivables held for investment, net
were as follows (in thousands):
September 30,
2025
December 31,
2024
September 30,
2024
Retail finance receivables
$
704,294
$
6,681,106
$
6,961,975
Wholesale finance receivables
1,166,354
1,008,371
1,238,324
1,870,648
7,689,477
8,200,299
Recovery (allowance) for credit losses
12,901
(
401,183
)
(
399,912
)
$
1,883,549
$
7,288,294
$
7,800,387
The Company's allowance for credit losses reflects expected lifetime credit losses, net of expected recoveries, on its finance receivables held for investment. Based on differences in the nature of the finance receivables held for investment and the underlying methodology for calculating the allowance for credit losses, the Company segments its finance receivables held for investment into the retail and wholesale portfolios. The Company further disaggregates each portfolio by credit quality indicators. As the credit risk varies between the retail and wholesale portfolios, the Company utilizes different credit quality indicators for each portfolio.
The retail portfolio primarily consists of a large number of small balance, homogeneous finance receivables. The Company performs a collective evaluation of the adequacy of the retail allowance for credit losses. The Company utilizes weighted-average remaining maturity and vintage-based loss forecast methodologies. Vintage-based forecasts include decompositions for probability of default, exposure at default, attrition rate, and recovery balance rate. Reasonable and supportable economic forecasts for a
one
- or
two-year
period are incorporated into the methodologies to reflect the estimated impact of changes in future economic conditions, such as unemployment rates, household obligations or other relevant factors, over the reasonable and supportable period. For periods beyond the Company’s reasonable and supportable forecasts, the Company reverts to its average historical loss experience immediately or using a mean-reversion process over a
three-year
period. Adjustments to historical loss information are made for differences in current loan-specific risk characteristics such as differences in underwriting standards, portfolio mix, or term as well as other relevant factors.
The wholesale portfolio is primarily composed of large balance, non-homogeneous loans. The Company’s evaluation for the wholesale allowance for credit losses is first based on a loan-by-loan review to determine whether the loans share similar
17
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risk characteristics. The Company individually evaluates loans that do not share risk characteristics. Loans identified as those for which foreclosure is probable are classified as Non-Performing, and a specific allowance for credit losses is established when appropriate. The specific allowance is determined based on the amortized cost of the related finance receivable and the estimated fair value of the collateral, less selling costs and the cash that the Company expects to receive. Finance receivables in the wholesale portfolio not individually assessed are aggregated, based on similar risk characteristics, according to the Company’s internal risk rating system and measured collectively. The related allowance for credit losses is based on factors such as the specific borrower’s financial performance and ability to repay, the Company’s past credit loss experience, reasonable and supportable economic forecasts, and the value of the underlying collateral and expected recoveries.
The Company considers various third-party economic forecast scenarios as part of estimating the allowance for expected credit losses and applies a probability-weighting to those economic forecast scenarios. Each quarter, the Company's outlook on economic conditions impacts the Company's retail and wholesale estimates for expected credit losses. At the end of the third quarter of 2025, the Company's probability weighting of its economic forecast scenarios was weighted towards more pessimistic scenarios given continued challenging macro-economic conditions including a persistently high interest rate environment, ongoing elevated inflation levels, and muted consumer confidence.
Additionally, the historical experience incorporated into the portfolio-specific models does not fully reflect the Company's comprehensive expectations regarding the future. As such, the Company incorporated qualitative factors to establish an appropriate allowance for credit losses balance. These factors may include motorcycle recovery value considerations, delinquency adjustments, specific problem loan trends, or changes in other portfolio-specific loan characteristics as appropriate.
Due to the use of projections and assumptions in estimating the losses, the amount of losses incurred by the Company in either portfolio could differ from the amounts estimated. Further, the Company’s allowance for credit losses incorporates known conditions at the balance sheet date and the Company’s expectations surrounding the economic forecasts. The Company will continue to monitor future economic trends and conditions. Expectations surrounding the Company's economic forecasts may change in future periods as additional information becomes available.
Changes in the Company's (recovery) allowance for credit losses on its finance receivables held for investment by portfolio were as follows (in thousands):
Three months ended September 30, 2025
Nine months ended September 30, 2025
Retail
Wholesale
Total
Retail
Wholesale
Total
Balance, beginning of period
$
374,828
$
24,465
$
399,293
$
378,373
$
22,810
$
401,183
Provision for credit losses
(
307,162
)
5,663
(
301,499
)
(
206,386
)
7,959
(
198,427
)
Charge-offs
(
44,555
)
(
4,701
)
(
49,256
)
(
183,395
)
(
5,342
)
(
188,737
)
Recoveries
14,108
—
14,108
48,627
—
48,627
Sale of Residual Interest in Securitizations
(
75,547
)
—
(
75,547
)
(
75,547
)
—
(
75,547
)
Balance, end of period
$
(
38,328
)
$
25,427
$
(
12,901
)
$
(
38,328
)
$
25,427
$
(
12,901
)
Three months ended September 30, 2024
Nine months ended September 30, 2024
Retail
Wholesale
Total
Retail
Wholesale
Total
Balance, beginning of period
$
377,826
$
15,691
$
393,517
$
367,037
$
14,929
$
381,966
Provision for credit losses
55,831
2,146
57,977
172,109
2,908
175,017
Charge-offs
(
65,029
)
—
(
65,029
)
(
207,109
)
—
(
207,109
)
Recoveries
13,447
—
13,447
50,038
—
50,038
Balance, end of period
$
382,075
$
17,837
$
399,912
$
382,075
$
17,837
$
399,912
The Company manages retail credit risk through its credit approval process and ongoing collection efforts. The Company uses FICO scores, a standard credit rating measurement, to differentiate the expected default rates of retail credit applicants, enabling the Company to better evaluate credit applicants for approval and to tailor pricing according to this assessment. For the Company’s U.S. and Canadian retail finance receivables, the Company determines the credit quality indicator for each loan at origination and does not update the credit quality indicator subsequent to the loan origination date.
18
Table of Contents
As loan performance by credit quality indicator differs between the U.S. and Canadian retail loans, the Company’s credit quality indicators vary for the
two
portfolios. For U.S. retail finance receivables, those with a FICO score of 740 or above at origination are generally considered super prime, loans with a FICO score between 640 and 740 are generally categorized as prime, and loans with FICO score below 640 are generally considered sub-prime. For Canadian retail finance receivables, those with a FICO score of 700 or above at origination are generally considered super prime, loans with a FICO score between 620 and 700 are generally categorized as prime, and loans with FICO score below 620 are generally considered sub-prime.
The amortized cost of the Company's U.S. and Canadian retail finance receivables held for investment, along with total retail gross charge-offs by vintage and credit quality indicator were as follows (in thousands):
September 30, 2025
2025
2024
2023
2022
2021
2020 & Prior
Total
U.S. Retail:
Super prime
$
144,780
$
120,456
$
61,502
$
19,838
$
12,198
$
2,011
$
360,785
Prime
125,804
104,939
60,992
29,368
13,633
2,767
337,503
Sub-prime
1,601
886
830
808
710
1,171
6,006
$
272,185
$
226,281
$
123,324
$
50,014
$
26,541
$
5,949
$
704,294
Gross charge-offs for the nine months ended September 30, 2025:
U.S. Retail
$
2,771
$
47,626
$
53,155
$
41,175
$
21,364
$
13,560
$
179,651
Canadian Retail
126
996
991
821
383
427
3,744
$
2,897
$
48,622
$
54,146
$
41,996
$
21,747
$
13,987
$
183,395
December 31, 2024
2024
2023
2022
2021
2020
2019 & Prior
Total
U.S. Retail:
Super prime
$
1,040,491
$
694,941
$
449,697
$
206,974
$
67,668
$
28,606
$
2,488,377
Prime
1,042,910
821,719
659,000
363,507
141,495
82,771
3,111,402
Sub-prime
318,689
224,656
180,048
119,457
58,297
47,624
948,771
2,402,090
1,741,316
1,288,745
689,938
267,460
159,001
6,548,550
Canadian Retail:
Super prime
36,011
29,098
17,468
8,330
3,179
1,096
95,182
Prime
9,111
8,687
6,724
4,033
2,212
1,524
32,291
Sub-prime
1,701
1,229
972
435
462
284
5,083
46,823
39,014
25,164
12,798
5,853
2,904
132,556
$
2,448,913
$
1,780,330
$
1,313,909
$
702,736
$
273,313
$
161,905
$
6,681,106
Gross charge-offs for the year ended December 31, 2024:
U.S. Retail
$
18,322
$
92,489
$
90,023
$
47,678
$
19,628
$
17,143
$
285,283
Canadian Retail
241
1,474
1,398
755
391
464
4,723
$
18,563
$
93,963
$
91,421
$
48,433
$
20,019
$
17,607
$
290,006
19
Table of Contents
September 30, 2024
2024
2023
2022
2021
2020
2019 & Prior
Total
U.S. Retail:
Super prime
$
931,374
$
769,173
$
507,694
$
241,713
$
84,111
$
39,590
$
2,573,655
Prime
927,821
901,954
730,870
410,721
166,169
106,766
3,244,301
Sub-prime
281,501
249,447
200,838
134,880
67,592
59,151
993,409
2,140,696
1,920,574
1,439,402
787,314
317,872
205,507
6,811,365
Canadian Retail:
Super prime
35,280
34,382
21,186
10,573
4,410
1,702
107,533
Prime
9,200
10,340
8,054
4,812
2,782
2,124
37,312
Sub-prime
1,731
1,457
1,132
490
564
391
5,765
46,211
46,179
30,372
15,875
7,756
4,217
150,610
$
2,186,907
$
1,966,753
$
1,469,774
$
803,189
$
325,628
$
209,724
$
6,961,975
Gross charge-offs for the nine months ended September 30, 2024:
U.S. Retail
$
4,680
$
65,972
$
67,945
$
36,365
$
15,270
$
13,485
$
203,717
Canadian Retail
87
1,033
976
616
329
351
3,392
$
4,767
$
67,005
$
68,921
$
36,981
$
15,599
$
13,836
$
207,109
Information about the asset performance of the total portfolio of retail loans serviced by the Company ("Managed Portfolio"), including receivables retained or consolidated as part of on-balance sheet VIEs (collectively, the "Owned Portfolio"), along with receivables included in off-balance sheet VIEs ("Off-Balance Sheet Portfolio"), is provided in the table below (in thousands):
Principal Balances
Credit Losses
30+ Day Delinquent
Three months ended
Nine Months Ended
September 30, 2025
September 30, 2025
Owned portfolio
$
242,408
$
30,341
$
135,056
Off-balance sheet portfolio
32,972
1,717
1,717
Managed portfolio
$
275,380
$
32,058
$
136,773
The Company's credit risk on the wholesale portfolio is different from that of the retail portfolio. Whereas the retail portfolio represents a relatively homogeneous pool of retail finance receivables that exhibit more consistent loss patterns, the wholesale portfolio exposures are less consistent. The Company utilizes an internal credit risk rating system to manage credit risk exposure consistently across wholesale borrowers and individually evaluates credit risk factors for each borrower. The Company uses the following internal credit quality indicators, based on an internal risk rating system, listed from highest level of risk to lowest level of risk for the wholesale portfolio: Doubtful, Substandard, Special Mention, Medium Risk and Low Risk. Based upon the Company’s review, the dealers classified in the Doubtful category are the dealers with the greatest likelihood of being charged-off, while the dealers classified as Low Risk are least likely to be charged-off. Additionally, the Company classifies dealers identified as those in which foreclosure is probable as Non-Performing. The internal rating system considers factors such as the specific borrower's ability to repay and the estimated value of any collateral. Dealer risk rating classifications are reviewed and updated by the Company on a quarterly basis.
20
Table of Contents
The amortized cost of the Company's wholesale finance receivables, by vintage and credit quality indicator, was as follows (in thousands):
September 30, 2025
2025
2024
2023
2022
2021
2020 & Prior
Total
Non-Performing
$
933
$
1,090
$
282
$
—
$
—
$
—
$
2,305
Doubtful
15,333
7,473
1,070
20
—
—
23,896
Substandard
1,831
1,796
—
—
—
—
3,627
Special Mention
16,109
4,171
175
—
59
—
20,514
Medium Risk
36,215
4,268
752
—
—
—
41,235
Low Risk
921,295
103,843
13,101
34,350
1,176
1,012
1,074,777
$
991,716
$
122,641
$
15,380
$
34,370
$
1,235
$
1,012
$
1,166,354
Gross charge-offs for the nine months ended September 30, 2025:
Wholesale
$
2,401
$
506
$
134
$
—
$
—
$
2,301
$
5,342
December 31, 2024
2024
2023
2022
2021
2020
2019 & Prior
Total
Non-Performing
$
6,430
$
4,702
$
129
$
—
$
—
$
2
$
11,263
Doubtful
25,827
3,869
139
—
—
8,196
38,031
Substandard
14,470
2,928
—
—
—
—
17,398
Special Mention
3,162
362
19
—
—
—
3,543
Medium Risk
1,471
271
—
—
—
—
1,742
Low Risk
808,771
83,611
38,815
1,702
3,358
137
936,394
$
860,131
$
95,743
$
39,102
$
1,702
$
3,358
$
8,335
$
1,008,371
Gross charge-offs for the year ended December 31, 2024:
Wholesale
$
709
$
710
$
42
$
—
$
—
$
1
$
1,462
September 30, 2024
2024
2023
2022
2021
2020
2019 & Prior
Total
Non-Performing
$
1,986
$
2,134
$
122
$
—
$
—
$
2
$
4,244
Doubtful
9,939
4,043
129
—
—
5
14,116
Substandard
14,669
3,391
34
—
—
—
18,094
Special Mention
4,527
1,240
58
—
—
—
5,825
Medium Risk
615
146
—
—
—
—
761
Low Risk
1,008,975
134,065
38,019
2,567
3,500
8,158
1,195,284
$
1,040,711
$
145,019
$
38,362
$
2,567
$
3,500
$
8,165
$
1,238,324
Gross charge-offs for the nine months ended September 30, 2024:
Wholesale
$
—
$
—
$
—
$
—
$
—
$
—
$
—
Retail finance receivables are contractually delinquent if the minimum payment is not received by the specified due date. Retail finance receivables at amortized cost, excluding accrued interest, are generally charged-off when the receivable is
120
days or more delinquent, the related asset is repossessed, or the receivable is otherwise deemed uncollectible. The Company reverses accrued interest related to charged-off accounts against HDFS interest income when the account is charged-off. The Company reversed $
7.1
million and $
6.9
million
of
accrued interest against HDFS interest income during the three months ended September 30, 2025 and September 30, 2024, respectively, and $
24.7
million and $
24.0
million during the nine months ended September 30, 2025 and September 30, 2024, respectively. All retail finance receivables accrue interest until either collected or charged-off. Due to the timely write-off of accrued interest, the Company made the election provided under
Accounting Standards Codification (ASC) Topic 326, Financial Instruments - Credit Losses
to exclude accrued interest from its allowance for credit losses. Accordingly, as of September 30, 2025, December 31, 2024, and September 30, 2024, all retail finance receivables were accounted for as interest-earning receivables.
21
Table of Contents
Wholesale finance receivables are delinquent if the minimum payment is not received by the contractual due date. Wholesale finance receivables are written down once the Company determines that the specific borrower does not have the ability to repay the loan in full. Interest continues to accrue on past due finance receivables until the date the Company determines that foreclosure is probable, and the finance receivable is placed on non-accrual status. The Company will resume accruing interest on these accounts when payments are current according to the terms of the loans and future payments are reasonably assured. While on non-accrual status, all cash received is applied to principal or interest as appropriate. Once an account is charged-off, the Company will reverse the associated accrued interest against HDFS interest income. Due to the timely write-off of accrued interest, the allowance for credit losses excludes accrued interest for the wholesale portfolio. The Company reversed $
1.8
million and $
1.9
million of accrued interest related to the charge-off of Non-Performing dealer loans during the three and nine months ended September 30, 2025, respectively. There were
no
charged off accounts for the three and nine months ended September 30, 2024, and as such, the Company did
not
reverse any wholesale accrued interest during that period.
Additional information related to the wholesale finance receivables on non-accrual status was as follows (in thousands):
Amortized Cost
Amortized Cost
Interest Income
January 1, 2025
September 30, 2025
Recognized
Wholesale:
No related allowance recorded
$
7,510
$
184
$
986
Related allowance recorded
3,753
2,121
56
$
11,263
$
2,305
$
1,042
Amortized Cost
Amortized Cost
Interest Income
January 1, 2024
September 30, 2024
Recognized
Wholesale:
No related allowance recorded
$
—
$
2,423
$
123
Related allowance recorded
—
1,821
123
$
—
$
4,244
$
246
The aging analysis of the Company's finance receivables held for investment was as follows (in thousands):
September 30, 2025
Current
31-60 Days
Past Due
61-90 Days
Past Due
Greater than
90 Days
Past Due and Still Accruing
Greater Than 90 Days Past Due and Not Accruing
Total
Past Due
Total
Finance
Receivables
Retail
$
693,233
$
6,774
$
1,292
$
2,995
$
—
$
11,061
$
704,294
Wholesale
1,160,152
3,041
563
1,932
666
6,202
1,166,354
$
1,853,385
$
9,815
$
1,855
$
4,927
$
666
$
17,263
$
1,870,648
December 31, 2024
Current
31-60 Days
Past Due
61-90 Days
Past Due
Greater than
90 Days
Past Due and Still Accruing
Greater Than 90 Days Past Due and Not Accruing
Total
Past Due
Total
Finance
Receivables
Retail
$
6,368,447
$
178,752
$
69,257
$
64,650
$
—
$
312,659
$
6,681,106
Wholesale
1,002,584
3,463
718
1,080
526
5,787
1,008,371
$
7,371,031
$
182,215
$
69,975
$
65,730
$
526
$
318,446
$
7,689,477
September 30, 2024
Current
31-60 Days
Past Due
61-90 Days
Past Due
Greater than
90 Days
Past Due and Still Accruing
Greater Than 90 Days Past Due and Not Accruing
Total
Past Due
Total
Finance
Receivables
Retail
$
6,679,994
$
163,963
$
61,542
$
56,476
$
—
$
281,981
$
6,961,975
Wholesale
1,236,124
832
777
89
502
2,200
1,238,324
$
7,916,118
$
164,795
$
62,319
$
56,565
$
502
$
284,181
$
8,200,299
Generally, it is the Company’s policy not to change the terms and conditions of finance receivables. However, to minimize economic loss, the Company may modify certain finance receivables as troubled loan modifications. Total finance
22
Table of Contents
receivables subject to troubled loan modifications were not significant as of September 30, 2025, December 31, 2024, and September 30, 2024. In accordance with its policies, in certain situations, the Company may offer short-term adjustments to customer payment due dates without affecting the associated interest rate or loan term.
8.
Derivative Financial Instruments and Hedging Activities
The Company is exposed to risks from fluctuations in foreign currency exchange rates, interest rates and commodity prices. To reduce its exposure to such risks, the Company selectively uses derivative financial instruments. All derivative transactions are authorized and executed pursuant to regularly reviewed policies and procedures which prohibit the use of financial instruments for speculative trading purposes.
The Company sells products in foreign currencies and utilizes foreign currency exchange contracts to mitigate the effects of foreign currency exchange rate fluctuations related to the Euro, Australian dollar, Japanese yen, Canadian dollar, and Mexican peso. The Company's foreign currency exchange contracts generally have maturities of less than one year.
The Company utilizes commodity contracts to mitigate the effects of commodity price fluctuations related to metals and fuel consumed in its motorcycle operations. The Company's commodity contracts generally have maturities of less than one year.
The Company periodically utilizes treasury rate and swap rate lock contracts to fix the interest rate on a portion of the principal related to an anticipated issuance of long-term debt and cross-currency swaps to mitigate the effect of foreign currency exchange rate fluctuations on its foreign currency-denominated debt. The Company also utilizes interest rate caps to facilitate certain asset-backed securitization transactions.
All derivative financial instruments are recognized on the
Consolidated balance sheets
at fair value. In accordance with
ASC Topic 815, Derivatives and Hedging
(ASC Topic 815), the accounting for changes in the fair value of a derivative financial instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, further, on the type of hedging relationship.
Changes in the fair value of derivative financial instruments that are designated as cash flow hedges are initially recorded in
Other comprehensive (loss) income
(OCI) and subsequently reclassified into income when the hedged item affects income. Refer to
Note 15 of the Notes to Consolidated financial statements
for more detail on derivatives activity included in accumulated other comprehensive income. The Company assesses, both at the inception of each hedge and on an ongoing basis, whether the derivative financial instruments that are designated as cash flow hedging transactions are highly effective in offsetting changes in cash flows of the hedged items. No component of a designated hedging derivative financial instrument’s gain or loss is excluded from the assessment of hedge effectiveness. Derivative financial instruments not designated as hedges are not speculative and are used to manage the Company’s exposure to foreign currency, commodity risks and interest rate risks. Changes in the fair value of derivative financial instruments not designated as hedging instruments are recorded directly in income. Cash flow activity associated with the Company's derivative financial instruments is recorded in
Cash flows from operating activities
on the
Consolidated statement of cash flows.
Derivative assets and liabilities are reported in
Other current assets
and
Accrued liabilities
on the
Consolidated balance sheets
, respectively, other than long-term balances noted below.
23
Table of Contents
The notional and fair values of the Company's derivative financial instruments under ASC Topic 815 were as follows (in thousands):
Derivative Financial Instruments
Designated as Cash Flow Hedging Instruments
September 30, 2025
December 31, 2024
September 30, 2024
Notional
Value
Assets
(b)
Liabilities
(a)
Notional
Value
Assets
(b)
Liabilities
(a)
Notional
Value
Assets
(b)
Liabilities
(a)
Foreign currency contracts
$
362,988
$
1,501
$
7,359
$
455,322
$
19,778
$
148
$
416,405
$
106
$
9,168
Commodity contracts
940
—
81
663
59
—
789
25
—
Cross-currency swaps
1,416,994
115,232
—
759,780
—
34,709
1,420,560
19,663
4,702
$
1,780,922
$
116,733
$
7,440
$
1,215,765
$
19,837
$
34,857
$
1,837,754
$
19,794
$
13,870
Derivative Financial Instruments
Not Designated as Hedging Instruments
September 30, 2025
December 31, 2024
September 30, 2024
Notional
Value
Assets
Liabilities
Notional
Value
Assets
Liabilities
Notional
Value
Assets
Liabilities
Commodity contracts
$
3,247
$
15
$
7
$
3,489
$
—
$
163
$
3,538
$
—
$
365
Interest rate caps
—
—
—
272,997
2
—
349,697
10
—
$
3,247
$
15
$
7
$
276,486
$
2
$
163
$
353,235
$
10
$
365
(a)
Includes $
34.7
million of cross-currency swaps recorded in
Other long-term liabilities
as of December 31, 2024, with all remaining amounts recorded in
Accrued liabilities
.
(b)
Includes $
52.3
million and $
19.7
million of cross-currency swaps recorded in
Other long-term assets
as of September 30, 2025 and September 30, 2024, with all remaining amounts recorded in Other current assets.
The amounts of gains and losses related to the Company's derivative financial instruments designated as cash flow hedges were as follows (in thousands):
Gain/(Loss)
Recognized in OCI
Gain/(Loss)
Reclassified from AOCL into Income
Three months ended
Nine months ended
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Foreign currency contracts
$
4,410
$
(
14,470
)
$
(
26,136
)
$
8,311
$
(
6,293
)
$
6,749
$
2,855
$
13,718
Commodity contracts
(
112
)
(
35
)
(
121
)
(
148
)
(
39
)
(
62
)
19
(
306
)
Cross-currency swaps
(
16,877
)
48,167
149,941
3,041
2,227
58,669
153,216
16,523
Treasury rate lock contracts
—
—
—
(
4,293
)
(
181
)
(
210
)
(
603
)
(
247
)
Swap rate lock contracts
—
—
—
—
(
149
)
(
149
)
(
443
)
(
445
)
$
(
12,579
)
$
33,662
$
123,684
$
6,911
$
(
4,435
)
$
64,997
$
155,044
$
29,243
24
Table of Contents
The location and amount of gains and losses recognized in income related to the Company's derivative financial instruments designated as cash flow hedges were as follows (in thousands):
Motorcycles and related products
cost of goods sold
Selling, administrative &
engineering expense
Interest expense
Financial services interest expense
Three months ended September 30, 2025
Line item on the
Consolidated statements of operations
in which the effects of cash flow hedges are recorded
$
798,683
$
292,885
$
10,182
$
75,883
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
(
6,293
)
—
—
—
Commodity contracts
(
39
)
—
—
—
Cross-currency swaps
—
2,227
—
—
Treasury rate lock contracts
—
—
(
61
)
(
120
)
Swap rate lock contracts
—
—
—
(
149
)
Three months ended September 30, 2024
Line item on the
Consolidated statements of operations
in which the effects of cash flow hedges are recorded
$
618,580
$
273,879
$
7,707
$
94,463
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
6,749
—
—
—
Commodity contracts
(
62
)
—
—
—
Cross-currency swaps
—
58,669
—
—
Treasury rate lock contracts
—
—
(
90
)
(
120
)
Swap rate lock contracts
—
—
—
(
149
)
Nine months ended September 30, 2025
Line item on the
Consolidated statements of operations
in which the effects of cash flow hedges are recorded
$
2,320,261
$
849,098
$
25,564
$
258,391
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
2,855
—
—
—
Commodity contracts
19
—
—
—
Cross-currency swaps
—
153,216
—
—
Treasury rate lock contracts
—
—
(
243
)
(
360
)
Swap rate lock contracts
—
—
—
(
443
)
Nine months ended September 30, 2024
Line item on the
Consolidated statements of operations
in which the effects of cash flow hedges are recorded
$
2,566,272
$
870,985
$
23,066
$
276,943
Gain/(loss) reclassified from AOCL into income:
Foreign currency contracts
13,718
—
—
—
Commodity contracts
(
306
)
—
—
—
Cross-currency swaps
—
16,523
—
—
Treasury rate lock contracts
—
—
(
272
)
25
Swap rate lock contracts
—
—
—
(
445
)
The amount of net gain included in
Accumulated other comprehensive loss
(AOCL) at September 30, 2025, estimated to be reclassified into income over the next 12 months was $
64.4
million.
25
Table of Contents
The amount of gains and losses recognized in income related to derivative financial instruments not designated as hedging instruments were as follows (in thousands). Gains and losses on foreign currency contracts and commodity contracts were recorded in
Motorcycles and related products cost of goods sold
. Gains and losses on interest rate caps were recorded in
Selling, administrative & engineering expense.
Amount of Gain/(Loss)
Recognized in Income
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Foreign currency contracts
$
387
$
(
2,943
)
$
5,753
$
(
250
)
Commodity contracts
75
(
344
)
(
46
)
(
537
)
Interest rate caps
—
(
249
)
(
2
)
(
454
)
$
462
$
(
3,536
)
$
5,705
$
(
1,241
)
The Company is exposed to credit loss risk in the event of non-performance by counterparties to its derivative financial instruments. Although no assurances can be given, the Company does not expect any of the counterparties to its derivative financial instruments to fail to meet their obligations. To manage credit loss risk, the Company evaluates counterparties based on credit ratings and, on a quarterly basis, evaluates each hedge’s net position relative to the counterparty’s ability to cover their position.
9.
Debt
Debt with a contractual term less than 12 months is generally classified as short-term and consisted of the following (in thousands):
September 30,
2025
December 31,
2024
September 30,
2024
Unsecured commercial paper
$
684,741
$
640,204
$
497,373
Debt with a contractual term greater than 12 months is generally classified as long-term and consisted of the following (in thousands):
September 30,
2025
December 31,
2024
September 30,
2024
Secured debt:
Asset-backed Canadian commercial paper conduit facility
$
49,642
$
77,381
$
94,142
Asset-backed U.S. commercial paper conduit facility
399,502
431,846
378,968
Asset-backed securitization debt
63,107
1,956,383
2,252,468
Unamortized discounts and debt issuance costs
(
472
)
(
6,245
)
(
7,726
)
511,779
2,459,365
2,717,852
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Table of Contents
September 30,
2025
December 31,
2024
September 30,
2024
Unsecured notes (at par value):
Medium-term notes:
Due in 2024, issued November 2019
(a)
3.14
%
—
—
669,864
Due in 2025, issued June 2020
3.35
%
—
700,000
700,000
Due in 2026, issued April 2023
(b)
6.36
%
821,583
727,104
781,508
Due in 2027, issued February 2022
3.05
%
500,000
500,000
500,000
Due in 2028, issued March 2023
6.50
%
700,000
700,000
700,000
Due in 2029, issued June 2024
5.95
%
500,000
500,000
500,000
Due in 2030, issued March 2025
(c)
5.61
%
715,951
—
—
Unamortized discounts and debt issuance costs
(
17,741
)
(
13,091
)
(
14,800
)
3,219,793
3,114,013
3,836,572
Term loan:
Due in 2027, issued July 2025
450,000
—
—
Unamortized debt issuance costs
(
1,739
)
—
—
448,261
—
—
Senior notes:
Due in 2025, issued July 2015
3.50
%
—
450,000
450,000
Due in 2045, issued July 2015
4.625
%
300,000
300,000
300,000
Unamortized discounts and debt issuance costs
(
2,753
)
(
3,200
)
(
3,382
)
297,247
746,800
746,618
3,965,301
3,860,813
4,583,190
Long-term debt
4,477,080
6,320,178
7,301,042
Current portion of long-term debt, net
(
1,329,244
)
(
1,851,513
)
(
2,561,535
)
Long-term debt, net
$
3,147,836
$
4,468,665
$
4,739,507
(a)
€
600.0
million par value remeasured to U.S. dollar at September 30, 2024
(b)
€
700.0
million par value remeasured to U.S. dollar at September 30, 2025, December 31, 2024, and September 30, 2024, respectively
(c)
€
610.0
million par value remeasured to U.S. dollar at September 30, 2025
Future principal payments of the Company's debt obligations as of September 30, 2025 were as follows (in thousands):
2025
$
1,196,993
2026
821,583
2027
950,000
2028
700,000
2029
500,000
Thereafter
1,015,950
Future principal payments
5,184,526
Unamortized discounts and debt issuance costs
(
22,705
)
$
5,161,821
10.
Asset-Backed Financing
The Company participates in asset-backed financing both through asset-backed securitization transactions and through asset-backed commercial paper conduit facilities. In the Company's asset-backed financing programs, the Company transfers retail motorcycle finance receivables to special purpose entities (SPEs), which are considered VIEs under U.S. GAAP. Each SPE then converts those assets into cash through the issuance of debt. The Company retains servicing rights for all of the retail motorcycle finance receivables transferred to SPEs as part of an asset-backed financing and retains a residual interest in each VIE in the form of a debt security. The accounting treatment for asset-backed financings depends on the terms of the related transaction and the Company’s continuing involvement with the VIE.
27
Table of Contents
In transactions where the Company has power over the significant activities of the VIE and has an obligation to absorb losses or the right to receive benefits from the VIE that are potentially significant to the VIE, the Company is the primary beneficiary of the VIE and consolidates the VIE within its consolidated financial statements. On a consolidated basis, the asset-backed financing is treated as a secured borrowing in this type of transaction and is referred to as an on-balance sheet asset-backed financing.
In transactions where the Company is not the primary beneficiary of the VIE, the Company must determine whether it can achieve a sale for accounting purposes under
ASC Topic 860, Transfers and Servicing (ASC 860)
. To achieve a sale for accounting purposes, the assets being transferred must be legally isolated, not be constrained by restrictions from further transfer, and be deemed to be beyond the Company’s control. If the Company does not meet all of these criteria for sale accounting, then the transaction is accounted for as a secured borrowing and is referred to as an on-balance sheet asset-backed financing.
If the Company meets all three of the sale criteria above, the transaction is recorded as a sale for accounting purposes and is referred to as an off-balance sheet asset-backed financing. Upon sale, the retail motorcycle finance receivables are removed from the Company’s
Consolidated balance sheets
and a gain or loss is recognized for the difference between the cash proceeds received, the assets derecognized, and the liabilities recognized as part of the transaction. The gain or loss on sale is recorded in
Financial services revenue
on the
Consolidated statements of operations
.
The Company is not required, and does not currently intend, to provide any additional financial support to the on- or off-balance sheet VIEs associated with these transactions. Investors and creditors in these transactions only have recourse to the assets held by the VIEs.
The assets and liabilities related to the on-balance sheet asset-backed financings included in the
Consolidated balance sheets
were as follows (in thousands):
September 30, 2025
Finance receivables
Allowance for credit losses
Restricted cash
Other assets
Total assets
Asset-backed debt, net
On-balance sheet assets and liabilities:
Consolidated VIEs:
Asset-backed securitizations
$
334,759
$
—
$
18,655
$
1,491
$
354,905
$
62,635
Asset-backed U.S. commercial paper conduit facility
450,702
—
29,084
1,917
481,703
399,502
Unconsolidated VIEs:
Asset-backed Canadian commercial paper conduit facility
58,045
—
3,791
143
61,979
49,642
$
843,506
$
—
$
51,530
$
3,551
$
898,587
$
511,779
December 31, 2024
Finance receivables
Allowance for credit losses
Restricted cash
Other assets
Total assets
Asset-backed debt, net
On-balance sheet assets and liabilities:
Consolidated VIEs:
Asset-backed securitizations
$
2,470,147
$
(
140,632
)
$
118,310
$
5,260
$
2,453,085
$
1,950,138
Asset-backed U.S. commercial paper conduit facility
490,766
(
27,890
)
28,201
2,104
493,181
431,846
Unconsolidated VIEs:
Asset-backed Canadian commercial paper conduit facility
90,122
(
4,215
)
4,735
234
90,876
77,381
$
3,051,035
$
(
172,737
)
$
151,246
$
7,598
$
3,037,142
$
2,459,365
28
Table of Contents
September 30, 2024
Finance receivables
Allowance for credit losses
Restricted cash
Other assets
Total assets
Asset-backed debt, net
On-balance sheet assets and liabilities:
Consolidated VIEs:
Asset-backed securitizations
$
2,772,473
$
(
152,943
)
$
131,459
$
4,523
$
2,755,512
$
2,244,742
Asset-backed U.S. commercial paper conduit facility
408,515
(
22,501
)
25,124
1,522
412,660
378,968
Unconsolidated VIEs:
Asset-backed Canadian commercial paper conduit facility
109,199
(
4,999
)
6,454
163
110,817
94,142
$
3,290,187
$
(
180,443
)
$
163,037
$
6,208
$
3,278,989
$
2,717,852
On-Balance Sheet Asset-Backed Securitization VIEs –
The Company transfers U.S. retail motorcycle finance receivables to SPEs that in turn issue secured notes to investors, with various maturities and interest rates, secured by future collections of the purchased U.S. retail motorcycle finance receivables. Each on-balance sheet asset-backed securitization SPE is a separate legal entity, and the U.S. retail motorcycle finance receivables included in the asset-backed securitizations are only available for payment of the secured debt and other obligations arising from the asset-backed securitization transactions and are not available to pay other obligations or claims of the Company’s creditors until the associated secured debt and other obligations are satisfied. Restricted cash balances held by the SPEs are used only to support the securitizations. There are no amortization schedules for the secured notes; however, the debt is reduced monthly as available collections on the related U.S. retail motorcycle finance receivables are applied to outstanding principal. After deconsolidating certain VIEs in conjunction with the HDFS Transaction, the Company had
one
on-balance sheet asset-backed securitization secured note remaining as of September 30, 2025, which is contractually due in 2028.
The Company is the primary beneficiary of its on-balance sheet asset-backed securitization VIEs because it is the variable interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance and has the obligation to absorb losses and the right to receive benefits which could potentially be significant to the VIE.
Quarterly transfers of U.S. retail motorcycle finance receivables to SPEs, the respective proceeds, and the respective proceeds, net of discounts and issuance costs were as follows (in millions):
2025
2024
Transfers
Proceeds
Proceeds, net
Transfers
Proceeds
Proceeds, net
First quarter
$
—
$
—
$
—
$
—
$
—
$
—
Second quarter
584.4
500.0
497.8
607.8
550.0
547.6
Third quarter
$
—
$
—
$
—
663.1
600.0
597.6
$
584.4
$
500.0
$
497.8
$
1,270.9
$
1,150.0
$
1,145.2
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facility VIE –
In November 2024, the Company renewed its $
1.50
billion revolving facility agreement (the U.S. Conduit Facility) with third-party banks and their asset-backed U.S. commercial paper conduits. Under the revolving facility agreement, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which in turn may issue debt to those third-party banks and their asset-backed U.S. commercial paper conduits. Availability under the U.S. Conduit Facility is based on, among other things, the amount and credit performance of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral.
Under the U.S. Conduit Facility, the assets of the SPE are restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not available to pay other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal based on prevailing commercial paper rates if funded by a conduit lender through the issuance of commercial paper. The interest rate on all outstanding debt and future borrowings, if not funded by a conduit lender through the issuance of commercial paper, is based on the Secured Overnight Financing Rate (SOFR), with provisions for a transition to other benchmark rates in the future, if necessary. In addition to interest, a program fee is assessed based on the outstanding debt principal balance. The U.S. Conduit Facility also provides for an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding
29
Table of Contents
principal. Upon expiration of the U.S. Conduit Facility, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables held by the SPE is approximately
4
years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of September 30, 2025, the U.S. Conduit Facility had an expiration date of November 21, 2025.
The Company is the primary beneficiary of its U.S. Conduit Facility VIE because it is the variable interest holder with the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance and has the obligation to absorb losses and the right to receive benefits which could potentially be significant to the VIE.
Quarterly transfers of U.S. retail motorcycle finance receivables to the U.S. Conduit and the respective proceeds were as follows (in millions):
2025
2024
Transfers
Proceeds
Transfers
Proceeds
First quarter
$
179.5
$
155.0
$
334.8
$
306.0
Second quarter
—
—
—
—
Third quarter
—
—
—
—
$
179.5
$
155.0
$
334.8
$
306.0
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility –
In June 2025, the Company renewed and amended its revolving facility agreement (Canadian Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the renewed and amended agreement, the Canadian Conduit is contractually committed, at the Company's option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$
165.0
million. The transferred assets are restricted as collateral for the payment of the associated debt.
Availability under the Canadian Conduit is based on, among other things, the amount and credit performance of eligible Canadian retail motorcycle finance receivables held as collateral. As of March 31, 2025, the Company was temporarily unable to draw on the Canadian Conduit as a result of elevated credit losses. The June 2025 renewal restored the Company's access to the Canadian Conduit facility and increased credit loss thresholds for future periods.
The terms for this debt provide for interest on the outstanding principal based on prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables is approximately
5
years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of September 30, 2025, the Canadian Conduit had an expiration date of June 30, 2026.
The Company is not the primary beneficiary of the Canadian bank-sponsored, multi-seller conduit VIE; therefore, the Company does not consolidate the VIE. However, the Company treats the conduit facility as a secured borrowing as it maintains effective control over the assets transferred to the VIE and, therefore, does not meet the requirements for sale accounting.
As the Company participates in and does not consolidate the Canadian bank-sponsored, multi-seller conduit VIE, the maximum exposure to loss associated with this VIE, which would only be incurred in the unlikely event that all the finance receivables and underlying collateral have no residual value, was $
12.3
million at September 30, 2025. The maximum exposure is not an indication of the Company's expected loss exposure.
There were
no
finance receivable transfers under the Canadian Conduit Facility during the first nine months of 2025.
Quarterly transfers of Canadian retail motorcycle finance receivables to the Canadian Conduit and the respective proceeds were as follows in 2024 (in millions):
2024
Transfers
Proceeds
First quarter
$
34.9
$
28.6
Second quarter
20.6
16.9
Third quarter
17.9
14.7
$
73.4
$
60.2
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Table of Contents
Off-Balance Sheet Asset-Backed Financing
- During the third quarter of 2025, HDFS completed the sale of the securitization beneficial interests to
two
counterparties as part of the HDFS Transaction. As a result, the Company determined that it was no longer the primary beneficiary of the associated VIEs. Accordingly, the VIEs were deconsolidated during the third quarter of 2025. The Company confirmed that the transfers of loans that occurred at the inception of each VIE, and the subsequent sale of the beneficial interests, met the criteria for an accounting sale under ASC 860. These transfers have been aggregated for purposes of the disclosures below.
In conjunction with this portion of the HDFS Transaction, the Company received $
234.6
million cash ($
125.4
million, net of restricted cash deconsolidated) and recorded a gain on sale of $
27.0
million within
Financial services revenue
on the
Consolidated statements of operations
during the three months ended September 30, 2025
.
Additionally, the Company recorded an investment in a
5
% interest in all notes (Retained Notes) previously issued by the VIEs that were deconsolidated, in accordance with Regulation RR of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (Regulation RR). The Company is prevented from transferring the Retained Notes due to risk retention rules in Regulation RR. The Company also retained an investment in
5
% of the residual cash flows of the deconsolidated VIEs (Residual Interests). The investments in Retained Notes and Residual Interests, which are collectively the retained securitization beneficial interests, are recorded within
Other current assets
and
Other long-term assets
on the
Consolidated Balance Sheets
. The Company had no other assets or liabilities related to its continuing involvement with the off-balance sheet VIEs
as of September 30, 2025. Refer to
Note 11
of the
Notes to Consolidated financial statements
for further information about the valuation and classification of these investments.
Cash flows from the Residual Interests, if any, arise from collections on U.S. retail motorcycle loans sold to the securitization trust, less servicing fees, credit losses, and contracted payment obligations owed to securitization trust investors. The investments in Residual Interests and investments in Retained Notes balances are classified as available for sale (AFS) securities and, accordingly, are held at fair value remeasured through OCI in the
Statement of comprehensive income
. The Company evaluates the investments in Residual Interests and investments in Retained Notes for impairment on a quarterly basis. Cash flows from the Residual Interests and Retained Notes are presented within
Collection of retained securitization beneficial interests
on the C
onsolidated statement of cash flows.
The Company's interest in residual cash flows is subject primarily to the credit risk and prepayment risk inherent in the underlying finance receivables. Retained Notes have a stated principal and interest rate and are senior securities within the VIEs. As the Company participates in and does not consolidate the off-balance sheet VIEs, the maximum exposure to loss associated with these VIEs, which would only be incurred in the unlikely event that all the finance receivables and underlying collateral have no residual value was $
92.3
million at September 30, 2025.
The Company retained servicing rights on the U.S. retail motorcycle loans within the deconsolidated VIEs for which it will receive servicing fees of
1
% per annum. The servicing fee paid to the Company is considered adequate compensation for the services provided and therefore no servicing asset or liability has been recorded. Servicing and related fee income is included in
Financial services revenue
on the
Consolidated statements of operations
as earned. The Company recorded $
3.7
million from contractually-specified servicing, late, and ancillary fees during the three and nine months ended September 30, 2025.
11.
Fair Value
The following tables present the fair values of certain of the Company's assets and liabilities within the fair value hierarchy as defined in Note 1.
31
Table of Contents
Recurring Fair Value Measurements –
The Company’s assets and liabilities measured at fair value on a recurring basis were as follows (in thousands):
September 30, 2025
Balance
Level 1
Level 2
Level 3
Assets:
Cash equivalents
$
1,474,496
$
1,244,794
$
229,702
$
—
Marketable securities
32,493
32,493
—
—
Derivative financial instruments
116,748
—
116,748
—
Investments in Retained Notes
80,204
—
80,204
—
Investments in Residual Interests
12,086
—
—
12,086
$
1,716,027
$
1,277,287
$
426,654
$
12,086
Liabilities:
Derivative financial instruments
7,447
—
7,447
—
LiveWire warrants
$
2,204
$
1,442
$
762
$
9,651
$
1,442
$
8,209
$
—
December 31, 2024
Balance
Level 1
Level 2
Level 3
Assets:
Cash equivalents
$
1,275,561
$
1,000,933
$
274,628
$
—
Marketable securities
32,070
32,070
—
—
Derivative financial instruments
19,839
—
19,839
—
$
1,327,470
$
1,033,003
$
294,467
$
—
Liabilities:
Derivative financial instruments
$
35,020
$
—
$
35,020
$
—
LiveWire warrants
1,549
1,013
536
$
36,569
$
1,013
$
35,556
$
—
September 30, 2024
Balance
Level 1
Level 2
Level 3
Assets:
Cash equivalents
$
1,847,818
$
1,603,315
$
244,503
$
—
Marketable securities
33,816
33,816
—
—
Derivative financial instruments
19,804
—
19,804
—
$
1,901,438
$
1,637,131
$
264,307
$
—
Liabilities:
Derivative financial instruments
$
14,235
$
—
$
14,235
$
—
LiveWire warrants
3,189
$
2,086
$
1,103
$
17,424
$
2,086
$
15,338
$
—
32
Table of Contents
The following table presents the reconciliation for all Level 3 assets measured at fair value on a recurring basis (in thousands):
Investments in Residual Interests
Fair value at December 31, 2024
(a)
$
—
Initial Fair Value
12,348
Investment Proceeds
(
808
)
Unrealized gain/(loss) included in Other Comprehensive Loss
546
Fair value at September 30, 2025
$
12,086
(a) No assets or liabilities were measured using Level 3 inputs as of September 30, 2024 so separate reconciliations of the balance from these periods have been excluded.
Investments in Retained Notes and Residual Interests
–
As discussed in
Note 10
of the
Notes to Consolidated financial statements
, the Company recorded investments in Retained Notes and Residual Interests in off-balance sheet VIEs. The initial fair value of the Retained Notes was $
88.6
million and was estimated based on pricing currently available for transactions with similar terms and maturities (Level 2 inputs). The initial fair value of the Residual Interests was $
12.3
million based on a discounted cash flow calculation using the key assumptions below (Level 3 inputs). Both investments are classified as available for sale (AFS) securities and, accordingly, are held at fair value remeasured through OCI in the
Statement of comprehensive income
.
The initial and current period fair values of the Residual Interests were calculated using the following ranges of key assumptions:
Initial Fair Value
September 30,
2025
Recovery rate on defaulted receivables
50.00
%
50.00
%
Prepayment speed
1.40
%
1.40
%
Expected cumulative lifetime losses
1.56
% -
2.65
%
1.53
% -
2.82
%
Weighted-average life (in years)
0.85
-
2.49
0.77
-
2.53
Residual cash flows discount rate
15.00
%
15.00
%
The weighted average of the key assumptions utilized in calculating the initial and current period fair values of the Residual Interests were as follows:
Initial Fair Value
September 30,
2025
Recovery rate on defaulted receivables
50.00
%
50.00
%
Prepayment speed
1.40
%
1.40
%
Expected cumulative lifetime losses
2.33
%
2.39
%
Weighted-average life (in years)
1.91
1.90
Residual cash flows discount rate
15.00
%
15.00
%
Additionally, the fair value assumes that the Company, as servicer, does not exercise its option to purchase the underlying receivables at the earliest distribution date on which it is permitted to do so.
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Table of Contents
The sensitivity of the fair value to immediate adverse changes in the key assumptions for the investment in Retained Notes at September 30, 2025 is as follows (dollars in thousands):
September 30, 2025
Fair value of Retained Notes
$
80,204
Weighted-average life (in years)
1.98
Discount rate
Impact on fair value of a 50 bps adverse change
$
(
401
)
Impact on fair value of a 100 bps adverse change
$
(
745
)
The sensitivity of the fair value to immediate adverse changes in the key assumptions for the investment in Residual Interests at September 30, 2025 is as follows (dollars in thousands):
September 30, 2025
Fair value of Residual Interests
$
12,086
Prepayment speed
Impact on fair value of a 1.5% absolute prepayment speed adverse change
$
(
114
)
Impact on fair value of a 1.6% absolute prepayment speed adverse change
$
(
216
)
Expected cumulative lifetime losses
Impact on fair value of a 25 bps adverse change
$
(
221
)
Impact on fair value of a 50 bps adverse change
$
(
436
)
Residual cash flows discount rate
Impact on fair value of a 25 bps adverse change
$
(
53
)
Impact on fair value of a 50 bps adverse change
$
(
105
)
These sensitivities are hypothetical and should not be considered to be predictive of future performance. Changes in fair value generally cannot be extrapolated because the relationship of change in assumption to change in fair value may not be linear. Also, in these tables, the effect of a variation in a particular assumption on the fair value of the retained interest is calculated independently from any change in another assumption. In reality, changes in one factor may contribute to changes in another, which may magnify or counteract the sensitivities. Furthermore, the estimated fair values as disclosed should not be considered indicative of future earnings on these assets.
The table below summarizes the unrealized positions for Residual Interests and Retained Notes (in thousands):
September 30, 2025
Amortized Cost
Unrealized Gains
Fair Value
Residual Interests
$
11,540
$
546
$
12,086
Retained Notes
80,032
172
80,204
Total Beneficial Interests
$
91,572
$
718
$
92,290
34
Table of Contents
The table below provides information regarding certain cash flows received from and paid to all motorcycle loan off-balance sheet securitized trusts during the three and nine months ended September 30, 2025 (in thousands):
Proceeds from sale of residual interests
(a)
$
234,617
Servicing, late, and ancillary fees received
3,695
Collection of retained securitization beneficial interests
$
9,353
(a) Excludes reduction of $
109.2
million restricted cash deconsolidated. Refer to
Note 6
to the
Notes to Consolidated financial statements
for further information
.
Nonrecurring Fair Value Measurements –
Repossessed inventory was $
38.0
million, $
27.1
million and $
24.3
million as of September 30, 2025, December 31, 2024 and September 30, 2024, respectively. There was not a fair value adjustment as of September 30, 2025 as the associated repossessed inventory was considered held for sale. The fair value adjustment of the repossessed inventory was a decrease of $
18.4
million and $
16.8
million as of December 31, 2024 and September 30, 2024, respectively. Fair value is estimated using Level 2 inputs based on the recent market values of repossessed inventory.
Fair Value of Financial Instruments Measured at Cost –
The carrying value of the Company's
Cash and cash equivalents
and
Restricted cash
approximates their fair values.
The fair value and carrying value of the Company’s remaining financial instruments that are measured at cost or amortized cost were as follows (in thousands):
September 30, 2025
December 31, 2024
September 30, 2024
Fair Value
Carrying Value
Fair Value
Carrying Value
Fair Value
Carrying Value
Assets:
Finance receivables held for sale, net
$
4,090,641
$
4,080,885
$
—
$
—
$
—
$
—
Finance receivables held for investment, net
$
1,841,091
$
1,824,360
a
$
7,342,319
$
7,288,294
$
7,865,082
$
7,800,387
Liabilities:
Deposits, net
$
555,311
$
554,468
$
555,902
$
550,586
$
551,806
$
549,010
Debt:
Unsecured commercial paper
$
684,741
$
684,741
$
640,204
$
640,204
$
497,373
$
497,373
Asset-backed U.S. commercial paper conduit facility
$
399,502
$
399,502
$
431,846
$
431,846
$
378,968
$
378,968
Asset-backed Canadian commercial paper conduit facility
$
49,642
$
49,642
$
77,381
$
77,381
$
94,142
$
94,142
Asset-backed securitization debt
$
63,107
$
62,635
$
1,955,006
$
1,950,138
$
2,258,289
$
2,244,742
Medium-term notes
$
3,308,179
$
3,219,793
$
3,127,710
$
3,114,013
$
3,882,407
$
3,836,572
Term loans
$
448,261
$
448,261
$
—
$
—
$
—
$
—
Senior notes
$
241,899
$
297,247
$
683,624
$
746,800
$
703,108
$
746,618
(a)
Excludes $
59.1
million estimated recovery amount included in the allowance for credit losses.
Finance Receivables held for sale, net
- The carrying value of retail finance receivables held for sale is amortized cost. The fair value of finance receivables held for sale was based on the selling price of the finance receivables that was agreed upon with the counterparties in the HDFS Transaction (Level 2 inputs).
a
35
Table of Contents
Finance Receivables held for investment, net
– The carrying value of retail and wholesale finance receivables held for investment is amortized cost less an allowance for credit losses. The fair value of retail finance receivables is generally calculated by discounting future cash flows using an estimated discount rate that reflects current credit, interest rate and prepayment risks associated with similar types of instruments. Fair value is determined based on Level 3 inputs. The amortized cost basis of wholesale finance receivables approximates fair value because they are generally either short-term or have interest rates that adjust with changes in market interest rates.
Deposits, net
– The carrying value of deposits is amortized cost, net of fees. The fair value of deposits is estimated based upon rates currently available for deposits with similar terms and maturities. Fair value is calculated using Level 3 inputs.
Debt
– The carrying value of debt is generally cost, net of unamortized discounts and debt issuance costs. The fair value of unsecured commercial paper is calculated using Level 2 inputs and approximates carrying value due to its short maturity. The fair value of debt provided under the term loan, the U.S. Conduit Facility and the Canadian Conduit Facility is calculated using Level 2 inputs and approximates carrying value since the interest rates charged under the term loan and facilities are tied directly to market rates and fluctuate as market rates change. The fair values of the medium-term notes and senior notes are estimated based upon rates currently available for debt with similar terms and remaining maturities (Level 2 inputs). The fair value of the fixed-rate debt related to on-balance sheet asset-backed securitization transactions is estimated based on pricing currently available for transactions with similar terms and maturities (Level 2 inputs). The fair value of the floating-rate debt related to on-balance sheet asset-backed securitization transactions is calculated using Level 2 inputs and approximates carrying value since the interest rates charged are tied directly to market rates and fluctuate as market rates change.
12.
Product Warranty and Recall Campaigns
The Company currently provides a standard
two-year
limited warranty on all new motorcycles sold worldwide, except in certain markets, where the Company currently provides a standard
three-year
limited warranty. The Company also provides a
five-year
limited warranty on the battery for electric motorcycles. In addition, the Company provides a
one-year
warranty for parts and accessories. The warranty coverage for the retail customer generally begins when the product is sold to a retail customer. The Company accrues for future warranty claims at the time of shipment using an estimated cost based primarily on historical Company claim information.
Additionally, the Company has from time to time initiated certain voluntary recall campaigns. The Company records estimated recall costs when the liability is both probable and estimable. This generally occurs when the Company's management approves and commits to a recall. The warranty and recall liability is included in
Accrued liabilities
and
Other long-term liabilities
on the
Consolidated balance sheets
.
Changes in the Company’s warranty and recall liabilities were as follows (in thousands):
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Balance, beginning of period
$
73,949
$
69,633
$
71,591
$
64,144
Warranties issued during the period
12,390
10,150
36,445
39,338
Settlements made during the period
(
15,972
)
(
16,001
)
(
43,382
)
(
45,846
)
Recalls and changes to pre-existing warranty liabilities
8,526
15,291
14,239
21,437
Balance, end of period
$
78,893
$
79,073
$
78,893
$
79,073
The liability for recall campaigns, included in the balance above, was $
26.9
million, $
21.0
million and $
23.9
million at September 30, 2025, December 31, 2024 and September 30, 2024, respectively.
36
Table of Contents
13.
Employee Benefit Plans
The Company has a qualified pension plan and postretirement healthcare benefit plans. The plans cover certain eligible employees and retirees of the HDMC segment. The Company also has unfunded supplemental employee retirement plan agreements (SERPA) with certain employees. Service cost is allocated among
Selling, administrative and engineering expense, Motorcycles and related products cost of goods sold
and
Inventories, net
. Amounts capitalized in inventory are not significant. Non-service cost components of net periodic benefit (income) cost are presented in
Other income, net
.
Components of net periodic benefit (income) cost for the Company's defined benefit plans were as follows (in thousands):
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Pension and SERPA Benefits:
Service cost
$
963
$
1,175
$
2,889
$
3,525
Interest cost
20,501
20,118
61,505
60,355
Expected return on plan assets
(
32,799
)
(
33,143
)
(
98,397
)
(
99,429
)
Amortization of unrecognized:
Prior service cost
380
188
1,140
564
Net gain
(
174
)
(
163
)
(
522
)
(
489
)
Special retirement benefit cost
—
—
—
1,722
Net periodic benefit income
$
(
11,129
)
$
(
11,825
)
$
(
33,385
)
$
(
33,752
)
Postretirement Healthcare Benefits:
Service cost
$
643
$
723
$
1,929
$
2,169
Interest cost
2,618
2,694
7,854
8,082
Expected return on plan assets
(
4,675
)
(
4,424
)
(
14,025
)
(
13,272
)
Amortization of unrecognized:
Prior service cost
149
149
447
447
Net gain
(
1,369
)
(
1,250
)
(
4,107
)
(
3,750
)
Net periodic benefit income
$
(
2,634
)
$
(
2,108
)
$
(
7,902
)
$
(
6,324
)
There are no required or planned voluntary qualified pension plan contributions for 2025. The Company expects it will continue to make ongoing benefit payments under the SERPA and postretirement healthcare plans.
14.
Commitments and Contingencies
Litigation and Other Claims
– The Company is subject to lawsuits and other claims related to product, commercial, employee, environmental and other matters. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. The Company accrues for matters when losses are both probable and estimable. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. The Company also maintains insurance coverage for product liability exposures. Except for the Supply Matters discussed separately below, the Company believes there are no material exposures to loss in excess of amounts accrued.
Product Liability Matter
– In August 2024, a jury awarded approximately $
288
million in damages to the plaintiffs in a product lawsuit against the Company. In November 2024, the award for damages was reduced to $
81
million. The Company appealed and subsequently settled and fully resolved this matter during the third quarter of 2025 resulting in
no
remaining liability.
Supply Matters
– During the second quarter of 2022,
the Company received information from a Tier 2 supplier, Proterial Cable America, Inc. ("PCA" f/k/a Hitachi Cable America, Inc.), concerning a potential regulatory compliance matter relating to PCA's brake hose assemblies. As a result, out of an abundance of caution, the Company suspended all vehicle assembly and shipments for approximately two weeks during the second quarter of 2022. Since then, the Company has been working through the regulatory compliance matter with PCA, the Company’s relevant Tier-1 suppliers, and the National Highway Traffic Safety Administration (NHTSA), the agency responsible for brake hose assembly compliance in the United States.
37
Table of Contents
In connection with this matter, in July 2022, PCA notified NHTSA of a population of brake hose assemblies manufactured between May and July of 2022 that were non-compliant with select NHTSA laboratory test standards. Based on that filing, in August 2022, the Company notified NHTSA of the corresponding population of Harley-Davidson motorcycles containing those brake hose assemblies. In October 2022, PCA amended its original notification, expanding its population of non-compliant brake hose assemblies to include units produced by PCA for use in Harley-Davidson motorcycles beginning as early as model year 2008. In December 2022, the Company amended its August notification, expanding the population to also include Harley-Davidson motorcycles that contained PCA's newly identified brake hose assemblies. In March 2023, PCA again amended its NHTSA notification, identifying additional compliance issues with the previously identified brake hose assemblies. The Company followed PCA's March amendment with a derivative amended notification to NHTSA in May 2023.
In June 2023, the Company received a letter from PCA advising that PCA was investigating a new, separate potential quality issue with brake hose assemblies produced by PCA after the Company’s 2022 production suspension. Due to this issue, the Company was forced to suspend production of most of the motorcycles manufactured at its York facility and run limited motorcycle manufacturing operations there for approximately two weeks. The Company continued to manufacture, among other motorcycles, the 2023 CVO Road Glide and Street Glide, which do not use PCA's brake hose assemblies. It also continued its normal motorcycle manufacturing operations at its international facilities. In connection with this matter, in late June 2023, PCA filed a new and separate NHTSA notification, identifying certain brake hose assemblies produced between June of 2022 and June of 2023 as noncompliant with select NHTSA laboratory test standards. The Company followed PCA’s June 2023 notification by filing a derivative notification with NHTSA in early July 2023.
As permitted by federal law, both PCA and the Company have utilized NHTSA’s standard process to petition the agency to determine that these compliance issues are inconsequential to motor vehicle safety ("Inconsequentiality Determinations"). If NHTSA makes the Inconsequentiality Determinations requested, the Company will be exempt from conducting a field action or recall of its motorcycles related to these matters.
In its inconsequentiality petitions, the Company has presented NHTSA with: (1) extensive independent, third-party and internal testing demonstrating that the brake hose assemblies at issue are robust to extreme conditions - which far exceed maximum expected motorcycle lifetime demands - with no impact to brake performance; and (2) real-world field safety data showing no documented crashes or injuries attributable to the identified compliance issues for the relevant affected populations. The Company believes its petitions are closely comparable to inconsequentiality petitions that have resulted in successful inconsequentiality determinations in the past. The Company is also confident that its position that the compliance issues are inconsequential to motor vehicle safety is strong and, therefore, no field action or recall will be necessary.
Based on its expectation that NHTSA will make Inconsequentiality Determinations, the Company does not expect that these regulatory noncompliance matters will result in material costs in the future, and no costs have been accrued to date. However, it is possible that a field action or recall could be required that could cause the Company to incur material costs. There are several variables and uncertainties associated with any potential field action or recall that are not yet fully known including, but not limited to, the population of brake hose assemblies and motorcycles, the specific field action or recall required, the complexity and cost of the required repair, the need for and availability of replacement parts, the suppliers of replacement parts and the number of motorcycle owners that would participate. The Company estimates, based on its available information and assumptions, that the cost of a potential field action or recall in the aggregate, if any were to occur, could range from approximately
$
140
million to $
450
million.
The Company continues to evaluate and update its estimates as it learns more about these regulatory matters, including the variables and uncertainties discussed above. The Company also continues to maintain its expectation that NHTSA will make the requested Inconsequentiality Determinations and that these regulatory matters will not result in any material field action or recall costs. If a material field action or recall were to result, the Company would seek full recovery of those amounts from its suppliers.
38
Table of Contents
15.
Accumulated Other Comprehensive Loss
Changes in
Accumulated other comprehensive loss
were as follows (in thousands):
Three months ended September 30, 2025
Foreign currency translation adjustments
Derivative financial instruments
Available for sale securities
Pension and postretirement benefit plans
Total
Balance, beginning of period
$
(
37,441
)
$
(
10,282
)
$
—
$
(
250,699
)
$
(
298,422
)
Other comprehensive (loss) income, before reclassifications
(
1,137
)
(
12,579
)
718
—
(
12,998
)
Income tax (expense) benefit
(
505
)
3,016
—
—
2,511
(
1,642
)
(
9,563
)
718
—
(
10,487
)
Reclassifications:
Net loss on derivative financial instruments
—
4,435
—
—
4,435
Prior service credits
(a)
—
—
—
529
529
Actuarial gains
(a)
—
—
—
(
1,543
)
(
1,543
)
Reclassifications before tax
—
4,435
—
(
1,014
)
3,421
Income tax (expense) benefit
—
(
1,035
)
—
238
(
797
)
—
3,400
—
(
776
)
2,624
Other comprehensive (loss) income
(
1,642
)
(
6,163
)
718
(
776
)
(
7,863
)
Balance, end of period
$
(
39,083
)
$
(
16,445
)
$
718
$
(
251,475
)
$
(
306,285
)
Three months ended September 30, 2024
Foreign currency translation adjustments
Derivative financial instruments
Available for sale securities
Pension and postretirement benefit plans
Total
Balance, beginning of period
$
(
106,928
)
$
323
$
—
$
(
231,269
)
$
(
337,874
)
Other comprehensive income, before reclassifications
63,922
33,662
—
—
97,584
Income tax expense
—
(
8,078
)
—
—
(
8,078
)
63,922
25,584
—
—
89,506
Reclassifications:
Net gain on derivative financial instruments
—
(
64,997
)
—
—
(
64,997
)
Prior service credits
(a)
—
—
—
337
337
Actuarial gains
(a)
—
—
—
(
1,413
)
(
1,413
)
Reclassifications before tax
—
(
64,997
)
—
(
1,076
)
(
66,073
)
Income tax benefit
—
15,473
—
255
15,728
—
(
49,524
)
—
(
821
)
(
50,345
)
Other comprehensive income (loss)
63,922
(
23,940
)
—
(
821
)
39,161
Balance, end of period
$
(
43,006
)
$
(
23,617
)
$
—
$
(
232,090
)
$
(
298,713
)
(a) Amounts
reclassified
are included in the computation of net periodic benefit (income) cost, discussed further in Note 13.
39
Table of Contents
Nine months ended September 30, 2025
Foreign currency translation adjustments
Derivative financial instruments
Available for sale securities
Pension and postretirement benefit plans
Total
Balance, beginning of period
$
(
91,102
)
$
7,542
$
—
$
(
249,146
)
$
(
332,706
)
Other comprehensive income, before reclassifications
54,531
123,684
718
—
178,933
Income tax expense
(
2,512
)
(
29,587
)
—
—
(
32,099
)
52,019
94,097
718
—
146,834
Reclassifications:
Net gain on derivative financial instruments
—
(
155,044
)
—
—
(
155,044
)
Prior service credits
(a)
—
—
—
1,587
1,587
Actuarial gains
(a)
—
—
—
(
4,629
)
(
4,629
)
Reclassifications before tax
—
(
155,044
)
—
(
3,042
)
(
158,086
)
Income tax benefit
—
36,960
—
713
37,673
—
(
118,084
)
—
(
2,329
)
(
120,413
)
Other comprehensive income (loss)
52,019
(
23,987
)
718
(
2,329
)
26,421
Balance, end of period
$
(
39,083
)
$
(
16,445
)
$
718
$
(
251,475
)
$
(
306,285
)
Nine months ended September 30, 2024
Foreign currency translation adjustments
Derivative financial instruments
Available for sale securities
Pension and postretirement benefit plans
Total
Balance, beginning of period
$
(
68,739
)
$
(
6,601
)
$
—
$
(
229,622
)
$
(
304,962
)
Other comprehensive income, before reclassifications
25,722
6,911
—
—
32,633
Income tax benefit (expense)
11
(
1,659
)
—
—
(
1,648
)
25,733
5,252
—
—
30,985
Reclassifications:
Net gain on derivative financial instruments
—
(
29,243
)
—
—
(
29,243
)
Prior service credits
(a)
—
—
—
1,011
1,011
Actuarial gains
(a)
—
—
—
(
4,239
)
(
4,239
)
Reclassifications before tax
—
(
29,243
)
—
(
3,228
)
(
32,471
)
Income tax benefit
—
6,975
—
760
7,735
—
(
22,268
)
—
(
2,468
)
(
24,736
)
Other comprehensive income (loss)
25,733
(
17,016
)
—
(
2,468
)
6,249
Balance, end of period
$
(
43,006
)
$
(
23,617
)
$
—
$
(
232,090
)
$
(
298,713
)
(a)
Amounts reclassified are included in the computation of net periodic benefit (income) cost, discussed further in Note 15
40
Table of Contents
16.
Reportable Segments
The Company operates in
three
business segments: HDMC, LiveWire and HDFS. The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
Selected segment information is set forth below (in thousands):
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
HDMC:
Revenue
$
1,073,959
$
876,405
$
3,199,113
$
3,701,417
Motorcycles and related products cost of goods sold
790,849
612,592
2,302,054
2,543,407
Gross profit
283,110
263,813
897,059
1,158,010
Selling, administrative and engineering expense:
People expenses
(a)
92,212
76,197
264,086
289,944
Marketing and advertising expenses
(b)
40,610
30,850
121,524
96,070
Other segment items
(c)
96,169
101,629
279,742
280,508
Operating income
54,119
55,137
231,707
491,488
LiveWire:
Revenue
5,563
4,808
14,318
15,958
Motorcycles and related products cost of goods sold
7,834
5,988
18,207
22,865
Gross profit
(
2,271
)
(
1,180
)
(
3,889
)
(
6,907
)
Selling, administrative and engineering expense
15,910
24,905
52,752
76,587
Operating loss
(
18,181
)
(
26,085
)
(
56,641
)
(
83,494
)
HDFS:
Financial services revenue
261,188
269,482
763,587
781,818
Financial services interest expense
75,883
94,463
258,391
276,943
Financial services provision for credit losses
(
301,499
)
57,977
(
198,427
)
175,017
Selling and administrative expense
47,984
40,298
130,994
127,876
Operating income
438,820
76,744
572,629
201,982
Operating income
$
474,758
$
105,796
$
747,695
$
609,976
(a)
People expenses include salary and related fringe costs, including payroll tax and health and welfare costs, as well as short-term incentive compensation and long-term incentive compensation, primarily in the form of share-based awards.
(b)
Marketing and advertising expenses include costs related to digital and print media, social media, website maintenance, consumer experiences, product placement, sponsorships and market research.
(c)
Other segment items for HDMC include depreciation, warranty, maintenance and facilities costs, supplies and materials, and other professional services. These costs are all included in Selling, administrative and engineering expense.
41
Table of Contents
Additional segment information is set forth below (in thousands):
(Unaudited)
(Unaudited)
September 30,
2025
December 31,
2024
September 30,
2024
Assets:
HDMC
$
3,545,022
$
3,630,710
$
3,654,334
LiveWire
89,220
147,960
178,298
HDFS
6,932,142
8,102,909
9,194,027
Consolidated
$
10,566,384
$
11,881,579
$
13,026,659
Three months ended
Nine months ended
September 30,
2025
September 30,
2024
September 30,
2025
September 30,
2024
Depreciation and Amortization:
HDMC
$
39,472
$
34,142
$
111,151
$
104,868
LiveWire
2,354
2,695
8,027
7,737
HDFS
2,384
2,355
7,161
6,963
Consolidated
$
44,210
$
39,192
$
126,339
$
119,568
Nine months ended
September 30,
2025
September 30,
2024
Capital expenditures:
HDMC
$
98,894
$
132,634
LiveWire
2,778
6,661
HDFS
418
1,129
Consolidated
$
102,090
$
140,424
17.
Supplemental Consolidating Data
The supplemental consolidating data includes separate legal entity data for the Company's financial services entities, including Harley-Davidson Financial Services, Inc. and its subsidiaries (Financial Services Entities), and all other Harley-Davidson, Inc. entities (Non-Financial Services Entities). This information is presented to highlight the separate financial statement impacts of the Company's Financial Services Entities and its Non-Financial Services Entities. The income statement information presented below differs from reportable segment income statement information due to the allocation of legal entity consolidating adjustments to income for reportable segments.
Supplemental consolidating data is as follows (in thousands):
42
Table of Contents
Three months ended September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Revenue:
Motorcycles and related products
$
1,095,322
$
—
$
(
15,800
)
$
1,079,522
Financial services
—
261,687
(
499
)
261,188
1,095,322
261,687
(
16,299
)
1,340,710
Costs and expenses:
Motorcycles and related products cost of goods sold
798,683
—
—
798,683
Financial services interest expense
—
75,883
—
75,883
Financial services provision for credit losses
—
(
301,499
)
—
(
301,499
)
Selling, administrative and engineering expense
245,425
63,782
(
16,322
)
292,885
1,044,108
(
161,834
)
(
16,322
)
865,952
Operating income
51,214
423,521
23
474,758
Other income, net
14,706
—
—
14,706
Investment income
12,267
—
—
12,267
Interest expense
10,182
—
—
10,182
Income before income taxes
68,005
423,521
23
491,549
Income tax provision
14,752
101,632
—
116,384
Net income
53,253
321,889
23
375,165
Less: (income) loss attributable to noncontrolling interests
2,201
$
—
$
—
$
2,201
Net income attributable to Harley-Davidson, Inc.
$
55,454
$
321,889
$
23
$
377,366
Nine months ended September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Revenue:
Motorcycles and related products
$
3,234,041
$
—
$
(
20,610
)
$
3,213,431
Financial services
—
766,238
(
2,651
)
763,587
3,234,041
766,238
(
23,261
)
3,977,018
Costs and expenses:
Motorcycles and related products cost of goods sold
2,320,261
—
—
2,320,261
Financial services interest expense
—
258,391
—
258,391
Financial services provision for credit losses
—
(
198,427
)
—
(
198,427
)
Selling, administrative and engineering expense
720,733
151,602
(
23,237
)
849,098
3,040,994
211,566
(
23,237
)
3,229,323
Operating income
193,047
554,672
(
24
)
747,695
Other income, net
45,456
—
—
45,456
Investment income
32,158
—
—
32,158
Interest expense
25,564
—
—
25,564
Income before income taxes
245,097
554,672
(
24
)
799,745
Provision for income taxes
55,496
132,540
—
188,036
Net income
189,601
422,132
(
24
)
611,709
Less: (income) loss attributable to noncontrolling interests
6,332
—
—
6,332
Net income attributable to Harley-Davidson, Inc.
$
195,933
$
422,132
$
(
24
)
$
618,041
43
Table of Contents
Three months ended September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Revenue:
Motorcycles and Related Products
$
883,958
$
—
$
(
2,745
)
$
881,213
Financial Services
—
269,880
(
398
)
269,482
883,958
269,880
(
3,143
)
1,150,695
Costs and expenses:
Motorcycles and related products cost of goods sold
618,580
—
—
618,580
Financial Services interest expense
—
94,463
—
94,463
Financial Services provision for credit losses
—
57,977
—
57,977
Selling, administrative and engineering expense
234,002
43,042
(
3,165
)
273,879
852,582
195,482
(
3,165
)
1,044,899
Operating income
31,376
74,398
22
105,796
Other income, net
18,408
—
—
18,408
Investment income
16,450
—
—
16,450
Interest expense
7,707
—
—
7,707
Income before income taxes
58,527
74,398
22
132,947
Provision for income taxes
(
914
)
17,894
—
16,980
Net income
59,441
56,504
22
115,967
Less: (income) loss attributable to noncontrolling interests
3,073
—
—
3,073
Net income attributable to Harley-Davidson, Inc.
$
62,514
$
56,504
$
22
$
119,040
Nine months ended September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Revenue:
Motorcycles and related products
$
3,724,668
$
—
$
(
7,293
)
$
3,717,375
Financial services
—
783,339
(
1,521
)
781,818
3,724,668
783,339
(
8,814
)
4,499,193
Costs and expenses:
Motorcycles and related products cost of goods sold
2,566,272
—
—
2,566,272
Financial services interest expense
—
276,943
—
276,943
Financial services provision for credit losses
—
175,017
—
175,017
Selling, administrative and engineering expense
744,663
135,169
(
8,847
)
870,985
3,310,935
587,129
(
8,847
)
3,889,217
Operating income
413,733
196,210
33
609,976
Other income, net
54,851
—
—
54,851
Investment income
45,665
—
—
45,665
Interest expense
23,066
—
—
23,066
Income before income taxes
491,183
196,210
33
687,426
Provision for income taxes
76,648
47,173
—
123,821
Net income
414,535
149,037
33
563,605
Less: (income) loss attributable to noncontrolling interests
8,644
—
—
8,644
Net income attributable to Harley-Davidson, Inc.
$
423,179
$
149,037
$
33
$
572,249
44
Table of Contents
Three months ended September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Net income
$
53,253
$
321,889
$
23
$
375,165
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments
1,344
(
2,986
)
—
(
1,642
)
Derivative financial instruments
8,180
(
14,343
)
—
(
6,163
)
Unrealized gain on available for sale securities
—
718
—
718
Pension and postretirement benefit plans
(
776
)
—
—
(
776
)
8,748
(
16,611
)
—
(
7,863
)
Comprehensive income
62,001
305,278
23
367,302
Less: Comprehensive loss attributable to noncontrolling interests
2,201
—
—
2,201
Comprehensive income attributable to Harley-Davidson, Inc.
$
64,202
$
305,278
$
23
$
369,503
Nine months ended September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Net income
$
189,601
$
422,132
$
(
24
)
$
611,709
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments
47,486
4,533
—
52,019
Derivative financial instruments
(
22,104
)
(
1,883
)
—
(
23,987
)
Unrealized gain on available for sale securities
—
718
—
718
Pension and postretirement benefit plans
(
2,329
)
—
—
(
2,329
)
23,053
3,368
—
26,421
Comprehensive income
212,654
425,500
(
24
)
638,130
Less: Comprehensive loss attributable to noncontrolling interests
6,332
—
—
6,332
Comprehensive income attributable to Harley-Davidson, Inc.
$
218,986
$
425,500
$
(
24
)
$
644,462
45
Table of Contents
Three months ended September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Net income
$
59,441
$
56,504
$
22
$
115,967
Other comprehensive (loss) income, net of tax:
Foreign currency translation adjustments
61,961
1,961
—
63,922
Derivative financial instruments
(
16,148
)
(
7,792
)
—
(
23,940
)
Pension and postretirement benefit plans
(
821
)
—
—
(
821
)
44,992
(
5,831
)
—
39,161
Comprehensive income
104,433
50,673
22
155,128
Less: Comprehensive loss attributable to noncontrolling interests
3,073
—
—
3,073
Comprehensive income attributable to Harley-Davidson, Inc.
$
107,506
$
50,673
$
22
$
158,201
Nine months ended September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Net income
$
414,535
$
149,037
$
33
$
563,605
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments
27,969
(
2,236
)
—
25,733
Derivative financial instruments
(
3,810
)
(
13,206
)
—
(
17,016
)
Pension and postretirement benefit plans
(
2,468
)
—
—
(
2,468
)
21,691
(
15,442
)
—
6,249
Comprehensive income
436,226
133,595
33
569,854
Less: Comprehensive loss attributable to noncontrolling interests
8,644
—
—
8,644
Comprehensive income attributable to Harley-Davidson, Inc.
$
444,870
$
133,595
$
33
$
578,498
46
Table of Contents
September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
ASSETS
Current assets:
Cash and cash equivalents
$
1,185,181
$
589,857
$
—
$
1,775,038
Accounts receivable, net
506,057
142
(
201,189
)
305,010
Finance receivables held for sale, net
—
4,080,885
—
4,080,885
Finance receivables held for investment, net
—
1,221,348
—
1,221,348
Inventories, net
512,186
—
—
512,186
Restricted cash
—
51,530
—
51,530
Other current assets
188,319
175,544
(
66,419
)
297,444
2,391,743
6,119,306
(
267,608
)
8,243,441
Finance receivables held for investment, net
—
662,201
—
662,201
Property, plant and equipment, net
712,722
6,381
—
719,103
Pension and postretirement assets
481,427
—
—
481,427
Goodwill
63,850
—
—
63,850
Deferred income taxes
88,381
3,464
(
1,008
)
90,837
Lease assets
64,678
2,612
—
67,290
Other long-term assets
221,289
138,178
(
121,232
)
238,235
$
4,024,090
$
6,932,142
$
(
389,848
)
$
10,566,384
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
$
315,728
$
228,248
$
(
201,189
)
$
342,787
Accrued liabilities
481,314
213,366
(
66,056
)
628,624
Short-term deposits, net
—
292,667
—
292,667
Short-term debt
—
684,741
—
684,741
Current portion of long-term debt, net
—
1,329,244
—
1,329,244
797,042
2,748,266
(
267,245
)
3,278,063
Long-term deposits, net
—
261,801
—
261,801
Long-term debt, net
745,508
2,402,328
—
3,147,836
Lease liabilities
50,309
2,178
—
52,487
Pension and postretirement liabilities
51,141
—
—
51,141
Deferred income taxes
15,789
1,866
—
17,655
Other long-term liabilities
140,940
53,330
1,752
196,022
Commitments and contingencies (Note 14)
Shareholders’ equity
2,223,361
1,462,373
(
124,355
)
3,561,379
$
4,024,090
$
6,932,142
$
(
389,848
)
$
10,566,384
47
Table of Contents
December 31, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
ASSETS
Current assets:
Cash and cash equivalents
$
1,105,663
$
483,945
$
—
$
1,589,608
Accounts receivable, net
294,776
65
(
60,526
)
234,315
Finance receivables held for investment, net
—
2,031,496
—
2,031,496
Inventories, net
745,793
—
—
745,793
Restricted cash
—
135,661
—
135,661
Other current assets
273,791
63,608
(
77,635
)
259,764
2,420,023
2,714,775
(
138,161
)
4,996,637
Finance receivables held for investment, net
—
5,256,798
—
5,256,798
Property, plant and equipment, net
743,875
13,197
—
757,072
Pension and postretirement assets
440,825
—
—
440,825
Goodwill
61,655
—
—
61,655
Deferred income taxes
88,734
88,109
(
1,017
)
175,826
Lease assets
60,628
3,225
—
63,853
Other long-term assets
221,694
26,805
(
119,586
)
128,913
$
4,037,434
$
8,102,909
$
(
258,764
)
$
11,881,579
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
$
275,314
$
83,930
$
(
60,526
)
$
298,718
Accrued liabilities
515,830
155,437
(
77,307
)
593,960
Short-term deposits, net
—
173,099
—
173,099
Short-term debt
—
640,204
—
640,204
Current portion of long-term debt, net
449,831
1,401,682
—
1,851,513
1,240,975
2,454,352
(
137,833
)
3,557,494
Long-term deposits, net
—
377,487
—
377,487
Long-term debt, net
296,969
4,171,696
—
4,468,665
Lease liabilities
44,520
2,900
—
47,420
Pension and postretirement liabilities
53,874
—
—
53,874
Deferred income taxes
15,765
1,124
—
16,889
Other long-term liabilities
139,373
60,123
1,754
201,250
Commitments and contingencies (Note 14)
Shareholders’ equity
2,245,958
1,035,227
(
122,685
)
3,158,500
$
4,037,434
$
8,102,909
$
(
258,764
)
$
11,881,579
48
Table of Contents
September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
ASSETS
Current assets:
Cash and cash equivalents
$
1,213,301
$
1,030,609
$
—
$
2,243,910
Accounts receivable, net
498,694
60
(
191,053
)
307,701
Finance receivables held for investment, net
—
2,300,551
—
2,300,551
Inventories, net
681,864
—
—
681,864
Restricted cash
—
147,910
—
147,910
Other current assets
167,555
58,209
(
17,764
)
208,000
2,561,414
3,537,339
(
208,817
)
5,889,936
Finance receivables held for investment, net
—
5,499,836
—
5,499,836
Property, plant and equipment, net
713,603
14,864
—
728,467
Pension and postretirement assets
452,515
—
—
452,515
Goodwill
62,909
—
—
62,909
Deferred income taxes
77,990
92,208
(
908
)
169,290
Lease assets
66,304
3,533
—
69,837
Other long-term assets
223,749
46,247
(
116,127
)
153,869
$
4,158,484
$
9,194,027
$
(
325,852
)
$
13,026,659
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Accounts payable
$
283,296
$
213,376
$
(
191,053
)
$
305,619
Accrued liabilities
491,697
151,907
(
17,252
)
626,352
Short-term deposits, net
—
178,638
—
178,638
Short-term debt
—
497,373
—
497,373
Current portion of long-term debt, net
449,759
2,111,776
—
2,561,535
1,224,752
3,153,070
(
208,305
)
4,169,517
Long-term deposits, net
—
370,372
—
370,372
Long-term debt, net
296,859
4,442,648
—
4,739,507
Lease liabilities
48,821
3,134
—
51,955
Pension and postretirement liabilities
58,551
—
—
58,551
Deferred income taxes
30,266
3,227
—
33,493
Other long-term liabilities
147,563
28,697
1,892
178,152
Commitments and contingencies (Note 14)
Shareholders’ equity
2,351,672
1,192,879
(
119,439
)
3,425,112
$
4,158,484
$
9,194,027
$
(
325,852
)
$
13,026,659
49
Table of Contents
Nine months ended September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Cash flows from operating activities:
Net income
$
189,601
$
422,132
$
(
24
)
$
611,709
Adjustments to reconcile Net income to Net cash provided by operating activities:
Depreciation and amortization
119,178
7,161
—
126,339
Amortization of deferred loan origination costs
—
43,871
—
43,871
Amortization of financing origination fees
694
9,079
—
9,773
Income related to long-term employee benefits
(
41,287
)
—
—
(
41,287
)
Employee benefit plan contributions and payments
(
5,091
)
—
—
(
5,091
)
Stock compensation expense
24,192
1,646
—
25,838
Net change in wholesale finance receivables related to sales
—
—
(
183,006
)
(
183,006
)
Provision for credit losses
—
(
198,427
)
—
(
198,427
)
Origination of finance receivables held for sale
—
(
414,009
)
—
(
414,009
)
Collections from finance receivables held for sale
—
16,916
—
16,916
Gain on sale of securitization beneficial interests
—
(
26,958
)
—
(
26,958
)
Deferred income taxes
6,109
86,022
(
9
)
92,122
Other, net
(
9,166
)
28,502
24
19,360
Changes in current assets and liabilities:
Accounts receivable, net
(
187,078
)
—
140,663
(
46,415
)
Finance receivables
–
accrued interest and other
—
11,279
—
11,279
Inventories, net
262,287
—
—
262,287
Accounts payable and accrued liabilities
3,969
194,538
(
123,468
)
75,039
Other current assets
68,175
(
19,396
)
(
11,216
)
37,563
241,982
(
259,776
)
(
177,012
)
(
194,806
)
Net cash provided by operating activities
431,583
162,356
(
177,036
)
416,903
Cash flows from investing activities:
Capital expenditures
(
101,672
)
(
418
)
—
(
102,090
)
Origination of finance receivables held for investment
—
(
4,477,446
)
2,190,077
(
2,287,369
)
Collections on finance receivables held for investment
—
4,472,447
(
2,013,041
)
2,459,406
Proceeds from sale of securitization beneficial interests, net
—
125,369
—
125,369
Collection of retained securitization beneficial interests
9,353
9,353
Other investing activities
808
—
—
808
Net cash used by investing activities
(
100,864
)
129,305
177,036
205,477
50
Table of Contents
Nine months ended September 30, 2025
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
—
647,088
—
647,088
Repayments of medium-term notes
—
(
700,000
)
—
(
700,000
)
Proceeds from term loan
448,013
—
—
448,013
Repayments of senior unsecured notes
(
450,000
)
—
—
(
450,000
)
Proceeds from securitization debt
—
497,790
—
497,790
Repayments of securitization debt
—
(
718,034
)
—
(
718,034
)
Borrowings of asset-backed commercial paper
—
155,000
—
155,000
Repayments of asset-backed commercial paper
—
(
217,554
)
—
(
217,554
)
Net decrease in unsecured commercial paper
—
44,938
—
44,938
Net decrease in deposits
—
3,312
—
3,312
Dividends paid
(
66,288
)
—
—
(
66,288
)
Repurchase of common stock
(
193,209
)
—
—
(
193,209
)
Other financing activities
1,269
—
—
1,269
Net cash used by financing activities
(
260,215
)
(
287,460
)
—
(
547,675
)
Effect of exchange rate changes on cash, cash equivalents and restricted cash
9,014
1,995
—
11,009
Net increase in cash, cash equivalents and restricted cash
$
79,518
$
6,196
$
—
$
85,714
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period
$
1,105,663
$
635,191
$
—
$
1,740,854
Net increase in cash, cash equivalents and restricted cash
79,518
6,196
—
85,714
Cash, cash equivalents and restricted cash, end of period
$
1,185,181
$
641,387
$
—
$
1,826,568
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Table of Contents
Nine months ended September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Cash flows from operating activities:
Net income
$
414,535
$
149,037
$
33
$
563,605
Adjustments to reconcile Net income to Net cash provided by operating activities:
Depreciation and amortization
112,605
6,963
—
119,568
Amortization of deferred loan origination costs
—
54,461
—
54,461
Amortization of financing origination fees
540
9,823
—
10,363
Income related to long-term employee benefits
(
40,076
)
—
—
(
40,076
)
Employee benefit plan contributions and payments
(
3,781
)
—
—
(
3,781
)
Stock compensation expense
38,234
1,586
—
39,820
Net change in wholesale finance receivables related to sales
—
—
(
211,800
)
(
211,800
)
Provision for credit losses
—
175,017
—
175,017
Deferred income taxes
3,347
(
4,724
)
(
438
)
(
1,815
)
Other, net
15,505
4,085
(
33
)
19,557
Changes in current assets and liabilities:
Accounts receivable, net
(
79,746
)
—
43,217
(
36,529
)
Finance receivables
–
accrued interest and other
—
2,325
—
2,325
Inventories, net
253,373
—
—
253,373
Accounts payable and accrued liabilities
(
35,743
)
53,591
(
30,751
)
(
12,903
)
Other current assets
(
23,008
)
12,295
10,183
(
530
)
241,250
315,422
(
189,622
)
367,050
Net cash provided by operating activities
655,785
464,459
(
189,589
)
930,655
Cash flows from investing activities:
Capital expenditures
(
139,295
)
(
1,129
)
—
(
140,424
)
Origination of finance receivables held for investment
—
(
5,671,416
)
2,668,679
(
3,002,737
)
Collections on finance receivables held for investment
—
5,136,239
(
2,479,090
)
2,657,149
Other investing activities
(
1,165
)
—
1,000
(
165
)
Net cash used by investing activities
(
140,460
)
(
536,306
)
190,589
(
486,177
)
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Table of Contents
Nine months ended September 30, 2024
Non-Financial Services Entities
Financial Services Entities
Consolidating Adjustments
Consolidated
Cash flows from financing activities:
Proceeds from issuance of medium-term notes
—
495,856
—
495,856
Proceeds from securitization debt
—
1,145,211
—
1,145,211
Repayments of securitization debt
—
(
782,161
)
—
(
782,161
)
Borrowings of asset-backed commercial paper
—
366,171
—
366,171
Repayments of asset-backed commercial paper
—
(
195,709
)
—
(
195,709
)
Net decrease in unsecured commercial paper
—
(
387,392
)
—
(
387,392
)
Net increase in deposits
—
100,737
—
100,737
Dividends paid
(
69,454
)
—
—
(
69,454
)
Repurchase of common stock
(
359,810
)
—
—
(
359,810
)
Other financing activities
11
1,000
(
1,000
)
11
Net cash (used) provided by financing activities
(
429,253
)
743,713
(
1,000
)
313,460
Effect of exchange rate changes on cash, cash equivalents and restricted cash
(
171
)
369
—
198
Net increase in cash, cash equivalents and restricted cash
$
85,901
$
672,235
$
—
$
758,136
Cash, cash equivalents and restricted cash:
Cash, cash equivalents and restricted cash, beginning of period
$
1,127,400
$
521,411
$
—
$
1,648,811
Net increase in cash, cash equivalents and restricted cash
85,901
672,235
—
758,136
Cash, cash equivalents and restricted cash, end of period
$
1,213,301
$
1,193,646
$
—
$
2,406,947
18.
Subsequent Events
On October 17, 2025, the Company renewed and amended the US Conduit Facility. This amendment extended the commitment term to October 30, 2026 and amended certain terms within the agreement, primarily related to timing of funding related to the Forward Flow Agreement of the HDFS Transaction.
On November 4, 2025, the Company announced that it expected to commence an accelerated share repurchase (ASR) program under which the Company would repurchase $
200
million of its shares beginning in the fourth quarter of 2025.
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Table of Contents
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Unless the context otherwise requires, all references to the “Company” include Harley-Davidson, Inc. and all its subsidiaries. Harley-Davidson, Inc. operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire and Harley-Davidson Financial Services (HDFS).
The “% Change” figures included in the
Results of Operations
sections were calculated using unrounded dollar amounts and may differ from calculations using the rounded dollar amounts presented. Certain “% Change” deemed not meaningful (NM) have been excluded.
(1) Note Regarding Forward-Looking Statements
The Company intends that certain matters discussed in this report are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such by reference to this footnote or because the context of the statement will include words such as the Company “believes,” “anticipates,” “expects,” “plans,” "projects," “may,” “will,” “estimates,” “targets,” “intends,” "forecasts," "seeks," "sees," "should," "feels," "commits," "assumes," "envisions," or words of similar meaning. Similarly, statements that describe or refer to future expectations, future plans, strategies, objectives, outlooks, targets, guidance, commitments or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this report. Certain of such risks and uncertainties are described in close proximity to such statements or elsewhere in this report, including under the caption "Cautionary Statements" in this
Item 2
, as well as in
Item 1A. Risk Factors,
as well as in
Item 1A. Risk Factors
of the Company’s Annual Report on Form 10-K for the year ended December 31, 2024. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in the "Key Factors Impacting the Company" and the “Guidance” sections in this Item 2 are only made as of November 4, 2025 and the remaining forward-looking statements in this report are made as of the date of the filing of this report (November 5, 2025), and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
Overview
(1)
Net income attributable to Harley-Davidson, Inc. was $377.4 million, or $3.10 per diluted share, in the third quarter of 2025 compared to $119.0 million, or $0.91 per diluted share, in the third quarter of 2024.
In the third quarter of 2025, HDMC segment operating income was $54.1 million, down $1.0 million from the third quarter of 2024. The decrease in operating income from the HDMC segment for the third quarter of 2025 was driven primarily by higher manufacturing and tariff costs as well as higher operating expenses, partially offset by an increase in motorcycle shipments. Operating loss from the LiveWire segment in the third quarter of 2025 was $18.2 million compared to an operating loss of $26.1 million in the prior year quarter due primarily to lower operating expenses from cost reduction actions taken in the second half of 2024. Operating income from the HDFS segment in the third quarter of 2025 was $438.8 million, up $362.1 million compared to the prior year quarter due primarily to benefits from the HDFS Transaction, as discussed in
Key Factors
, and lower interest expense, partially offset by lower interest income. The benefits from the HDFS Transaction include a benefit realized in the provision for credit losses and a gain on the sale of securitization beneficial interests. The benefit realized in the provision for credit losses was driven by the release of the allowance for credit losses due to the reclassification of retail finance receivables to
Finance receivables held for sale, net
on the
Consolidated balance sheets
related to the agreement to sell the majority of HDFS's existing retail finance receivables.
Worldwide retail sales of new Harley-Davidson motorcycles in the third quarter of 2025 declined 6.0% compared to the third quarter of 2024. Retail sales were adversely impacted by depressed consumer sentiment, resulting from economic uncertainty, combined with high interest rates. Retail sales were down 4.5% in North America, 16.9% in EMEA and 3.4% in Asia-Pacific. Refer to the Harley-Davidson Motorcycles Retail Sales and Registration Data
section for further discussion of retail sales results.
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Table of Contents
Key Factors Impacting the Company
(1)
U.S. and Foreign Tariff
s – During 2025, the U.S. has implemented or announced plans to implement new or increased tariffs on goods from various foreign countries, either generally or with respect to certain products, and certain of those foreign countries have implemented or announced plans to implement new or increased rebalancing tariffs on goods from the U.S., either generally or with respect to certain products. In certain circumstances, the U.S. and certain foreign countries temporarily suspended or delayed the implementation of new or increased tariffs, either in whole or in part, while trade negotiations take place. During the first nine months of 2025, the total cost of new or increased tariffs implemented in 2025 that the Company incurred was approximately $45 million
(a)
.
Depending on the outcome of trade negotiations and other factors, the U.S. and foreign countries may sustain, amend, suspend or withdraw recently-announced tariffs or implement new tariffs. If recently-announced tariffs are sustained or new tariffs are implemented, it will likely increase the Company’s cost of raw materials, components, finished motorcycles, parts and accessories and apparel and affect its ability to sell products domestically and internationally at or near current prices. The Company's U.S.-centric manufacturing footprint and sourcing limit its exposure to tariffs; however, based on the portions of the Company's business that are exposed directly or indirectly to tariffs and the magnitude of potential incremental tariffs, the impact to the Company could be material. Given uncertainty concerning the outcome of trade negotiations, the Company is unable to estimate the ultimate impact of incremental tariffs on the Company going forward. However, based on the tariff landscape as of October 31, 2025, the Company estimated the potential impacts to it for the full year 2025 of new or increased tariffs implemented or expected to be implemented in 2025 to be as follows (dollars in millions):
Tariff
Potential
Impact
(a)
China
30%
$10 - $15
Mexico
25%
$0
Canada
25%
$5 - $10
EU
15% - 25%
$0
Rest of world
10% - 40%
$35 - $40
Steel and aluminum
50%
$5 - $10
Total
$55 - $75
(a)
Includes the cost of new or increased import and export tariffs implemented or expected to be implemented in 2025 paid directly by the Company and indirect costs paid to suppliers for tariff-related price increases. Excludes the benefit of any future mitigation actions, changes in demand and operational costs primarily to accelerate shipments ahead of actual or expected new or increased tariffs.
The Company plans to continue its efforts to mitigate the impact of tariffs, including engaging with governments to advocate for consideration of motorcycles in trade negotiations; moving inventory into markets ahead of tariff effective dates; evaluating sourcing options and pricing for its products; and prudently managing cost.
Interest Rates
- Despite an interest rate decline in the latter part of 2024 and another in the third quarter of 2025, interest rates remained heightened in the first nine months of 2025. The recent declines in the latter part of 2024 and third quarter of 2025 follow a significant increase during 2022 and 2023 as central banks attempted to reduce inflation. The current higher interest rate environment has adversely impacted HDFS' interest income margin due to a higher cost of funds that is only partially offset by increased interest rates on financing products sold by HDFS. Additionally, higher interest rates have adversely impacted consumer discretionary purchases, like purchases of the Company's motorcycles, as higher borrowing costs have made these purchases less affordable or impacted the consumer's ability to obtain financing.
HDFS Transaction
- In the third quarter of 2025, the Company entered into a transaction with two counterparties, relating to HDFS (HDFS Transaction). The key aspects of the transaction include:
•
Sale of Existing Retail Finance Receivables: During the third quarter, HDFS agreed to sell the majority of its existing retail finance receivables, including its securitization beneficial interests. As a result, the Company had the following impacts during the third quarter of 2025:
◦
Sale of Securitization Beneficial Interests: HDFS completed the sale of 95% of its residual interests in retail finance receivables that were previously transferred to certain SPEs through on-balance sheet asset-backed securitization transactions, resulting in a gain of $27 million and the deconsolidation of $1.9 billion of net finance receivables and $1.7 billion of related debt, among other assets and liabilities.
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Table of Contents
◦
Sale of Retail Finance Receivables: HDFS reclassified $4.1 billion of finance receivables as held-for-sale during the third quarter, resulting in the release of the related allowance for credit losses and contributing to a $301 million benefit in the provision for credit losses in the third quarter. The Company completed this sale in the fourth quarter.
•
Sale of Future Retail Loan Originations: Starting in the fourth quarter of 2025, the Company expects the counterparties will purchase approximately two-thirds of HDFS's new retail loan originations over at least a 5-year period (Forward Flow Agreement). The Company expects HDFS will earn loan servicing fees, including a 1% per annum loan servicing fee for prime loans and a 2.5% per annum loan servicing fee for subprime loans, as it expects to continue to service the future retail loan originations it sells to the counterparties.
•
Equity Investments in HDFS: In the fourth quarter of 2025, each of the counterparties paid cash to acquire 4.9% of HDFS based on a multiple of approximately 1.75x HDFS's post-transaction equity carrying value for a total of 9.8% of HDFS. As a result, the counterparties will participate in HDFS equity, including its earnings, representing a non-controlling interest in the Company's ownership of HDFS starting in the fourth quarter. Seven years after closing the transaction or in the event of a change of control of HDI or HDFS, each counterparty will have the right to exchange their HDFS ownership interest for Harley-Davidson common stock. Three years after closing the transaction, the Company has the right to repurchase the counterparties' ownership interest in HDFS using cash that would otherwise be available to the Company in the form of a dividend from HDFS; however, the Company may not purchase any more than one-third of the counterparties' post-closing HDFS ownership in an individual year.
In connection with the HDFS Transaction, the Company expects to reduce HDFS's debt. After the settlement of HDFS debt, the Company expects approximately $1 billion in cash to be available for the Company as a result of the HDFS Transaction. The Company expects to use such available cash to pay down its $450 million term loan, to execute discretionary share repurchases, including through a $200 million accelerated share repurchase (ASR) program that is expected to commence in the fourth quarter of 2025 as discussed in
Guidance
, and for general corporate purposes.
The Company expects HDFS will carry a lower retail finance receivable balance due to the sale of its existing retail finance receivables and the expected sale of future retail loan originations. As a result of the transaction, the Company expects HDFS’s operating income will be reduced as it earns less interest income on HDFS’s lower retail finance receivable balance, partially offset by new retail loan servicing fees for servicing loans that are expected to be sold under the Forward Flow Agreement.
New Products and Annual Launch Timing
- The Company has announced plans to introduce a new small displacement motorcycle with a targeted entry price below $6,000, which the Company believes will be profitable, and an iconic classic cruiser starting next year. The Company also plans to introduce more innovation in its Touring and Trike motorcycle platforms. In addition, the Company has begun to shift the timing of its annual new model year launch from January to the preceding fall to create additional retail selling opportunities later in each calendar year. The Company plans to start with the shift of certain models this year, but the overall shift is expected to continue into future years. Finally, the Company announced LiveWire's plans to launch production versions of two concept mini-motorcycles, which represents a strategic shift in LiveWire's product portfolio to align with evolving customer preferences and growing global demand for lightweight, urban-friendly mobility solutions.
Guidance
(1)
Given uncertainty related to the potential impact of tariffs, including impacts on the cost of the Company’s products, as well as the potential impacts on consumer demand and broader macro-economic conditions, on May 1, 2025, the Company withdrew its forward-looking expectations for 2025 related to Harley-Davidson motorcycle retail unit sales; earnings per share; HDMC motorcycle shipments, revenue and operating income margin; LiveWire motorcycle unit sales; and HDFS's provision for credit losses, interest income and borrowing costs. The Company also withdrew its longer-term expectations for HDMC operating income in 2026 and beyond.
On November 4, 2025, the Company provided the following expectations.
As the Company continues to move forward through the macroeconomic uncertainty, it remains committed to supporting reduced dealer inventory levels and continues to expect a reduction of approximately 10% in 2025 year-end dealer inventory of new Harley-Davidson motorcycles as compared to the end of 2024.
The Company continues to expect the HDFS segment will have operating income of approximately $525 million to $550 million in 2025, including a benefit related to the HDFS Transaction, which was largely realized in the third quarter of 2025.
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Table of Contents
The Company revised its expectation for the LiveWire segment and now expects an operating loss of approximately $72 million to $77 million in 2025. The Company's previous expectation for LiveWire in 2025 included an operating loss of approximately $59 million to $69 million. The Company continues to expect a net use of cash of approximately $50 million to $60 million in 2025 for the LiveWire segment.
The Company plans to continue its multi-year cost productivity initiative to eliminate incremental cost. The Company achieved productivity savings of approximately $257 million from 2022 to 2024 and an additional $75 million during the first nine months of 2025, primarily from logistics and supply chain initiatives. The Company expects to achieve annual productivity savings of $100 million in 2025 and 2026, resulting in $457 million in total productivity savings by the end of 2026.
The Company revised its expectation for the range for capital investments in 2025 and now expects it to be $175 million to $200 million, which is down from the previous expectation of $200 million to $225 million. The Company continues to expect it will invest in product development and capability enhancements that support its strategic plan.
The Company's capital allocation priorities are unchanged and remain to fund profitable growth through strategic initiatives, to pay dividends, and to execute share repurchases on a discretionary basis. The Company remains committed to its plan to repurchase approximately $1 billion of shares on a discretionary basis in aggregate from the third quarter of 2024 through the end of 2026 including through the $200 million ASR program that the Company expects to commence in the fourth quarter of 2025. The Company purchased $250 million of shares on a discretionary basis during the third and fourth quarters of 2024 and $187.5 million during the first nine months of 2025. The Company previously expected $587.5 million of discretionary share repurchases in 2025.
Results of Operations for the Three Months Ended September 30, 2025
Compared to the Three Months Ended September 30, 2024
Consolidated Results
Three months ended
(in thousands, except earnings per share)
September 30,
2025
September 30,
2024
Increase
(Decrease)
% Change
Operating income - HDMC
$
54,119
$
55,137
$
(1,018)
(1.8)
%
Operating loss - LiveWire
(18,181)
(26,085)
7,904
(30.3)
Operating income - HDFS
438,820
76,744
362,076
471.8
Operating income
474,758
105,796
368,962
348.7
%
Other income, net
14,706
18,408
(3,702)
(20.1)
Investment income
12,267
16,450
(4,183)
(25.4)
Interest expense
10,182
7,707
2,475
32.1
Income before income taxes
491,549
132,947
358,602
269.7
%
Income tax provision
116,384
16,980
99,404
585.4
Net income
375,165
115,967
259,198
223.5
%
Less: Loss attributable to noncontrolling interests
2,201
3,073
(872)
(28.4)
Net income attributable to Harley-Davidson, Inc.
$
377,366
$
119,040
$
258,326
217.0
%
Diluted earnings per share
$
3.10
$
0.91
$
2.19
240.7
The Company reported operating income of $474.8 million in the third quarter of 2025 compared to $105.8 million in the same period last year. The HDMC segment reported operating income of $54.1 million in the third quarter of 2025, a decrease of $1.0 million compared to the third quarter of 2024. Operating loss from the LiveWire segment decreased $7.9 million compared to the third quarter of 2024. Operating income from the HDFS segment increased $362.1 million compared to the third quarter of 2024. Refer to the HDMC Segment, LiveWire Segment and HDFS Segment sections for a more detailed discussion of the factors affecting operating results.
Other income, net in the third quarter of 2025 was lower than in the third quarter of 2024 due to the impact of an unfavorable change in the fair value of LiveWire's warrant liability in the third quarter of 2025 compared to a favorable change in the third quarter of 2024.
The Company's effective income tax rate for the third quarter of 2025 was 23.7% compared to 12.8% for the third quarter of 2024. The increase in the effective income tax rate was attributable to changes in the mix of earnings between the domestic and foreign jurisdictions that are taxed at rates that differ from the U.S. statutory rate as well as a lower benefit from income tax credits.
57
Table of Contents
Diluted earnings per share was $3.10 in the third quarter of 2025, up 240.7% from the same period last year. Diluted weighted average shares outstanding decreased from 131.0 million in the third quarter of 2024 to 121.7 million in the third quarter of 2025, driven by the Company's discretionary repurchases of common stock. Refer to Liquidity and Capital Resources for additional information concerning the Company's share repurchase activity.
Harley-Davidson Motorcycles Retail Sales and Registration Data
Harley-Davidson Motorcycle Retail Sales
(a)
Retail unit sales of new Harley-Davidson motorcycles were as follows:
Three months ended
September 30,
2025
September 30,
2024
Increase
(Decrease)
%
Change
United States
21,779
22,726
(947)
(4.2)
%
Canada
1,683
1,847
(164)
(8.9)
North America
23,462
24,573
(1,111)
(4.5)
Europe/Middle East/Africa (EMEA)
5,033
6,054
(1,021)
(16.9)
Asia Pacific
4,667
4,832
(165)
(3.4)
Latin America
822
707
115
16.3
33,984
36,166
(2,182)
(6.0)
%
(a)
Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
During the third quarter of 2025, retail sales in North America were down 4.5% driven by a 4.2% decline in the United States. Outside of North America, retail sales were also down during the third quarter of 2025, including a 16.9% decrease in Europe and a 3.4% decrease in Asia Pacific.
U.S. retail sales were negatively impacted by depressed consumer sentiment resulting from economic uncertainty, combined with high interest rates which adversely impacted consumer discretionary spending. In addition, the decline in retail sales during the third quarter of 2025 was due in part to a positive impact in the prior year associated with the launch of the Company's redesigned 2024 new model year Touring motorcycles, which is the Company's highest volume motorcycle family. This was partially offset by growth in the Company's refreshed Cruiser models which showed improvement in retail compared to the third quarter of 2024 with the largest gains coming in North America. Retail sales declines in Asia Pacific, Canada and Europe were also primarily due to challenging macroeconomic conditions.
Worldwide retail inventory of new motorcycles was approximately 52,000 units at the end of the third quarter of 2025, which was down approximately 13% from the end of the third quarter of 2024 primarily due to more significant reductions of models other than Grand American Touring models, as dealers reduced inventory levels in the current retail environment which resulted in lower HDMC shipments through the first nine months of 2025 as compared to the first nine months of 2024.
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Table of Contents
HDMC Segment
Harley-Davidson Motorcycle Unit Shipments
Motorcycle unit shipments were as follows:
Three months ended
September 30, 2025
September 30, 2024
Unit
Unit
Units
Mix %
Units
Mix %
Increase
(Decrease)
% Change
U.S. motorcycle shipments
25,662
70.3
%
15,850
57.6
%
9,812
61.9
%
Worldwide motorcycle shipments:
Grand American Touring
(a)
22,035
60.4
%
15,493
56.3
%
6,542
42.2
%
Cruiser
10,551
28.9
%
9,610
34.9
%
941
9.8
Sport and Lightweight
2,628
7.1
%
1,770
6.4
%
858
48.5
Adventure Touring
1,310
3.6
%
647
2.4
%
663
102.5
36,524
100.0
%
27,520
100.0
%
9,004
32.7
%
(a)
Includes Trike
The Company shipped 36,524 motorcycles worldwide during the third quarter of 2025, which was 32.7% higher than the third quarter of 2024 when the Company experienced lower shipments, as dealers adjusted inventory levels more significantly in the third quarter of 2024 compared to the third quarter of 2025 in light of a challenging retail environment. As discussed in the
Results of Operations for the Nine Months Ended September 30, 2025
, both HDMC shipments and retail sales have declined in the first nine months of 2025 compared to the first nine months of 2024.
Shipments to dealers in the third quarter of 2025 were higher than the third quarter of 2024 primarily due to higher U.S. motorcycle shipments. The Company shipped a greater proportion of its Grand American Touring models, which have a higher average selling price than the Company's other motorcycle models, and a lower proportion of its refreshed Cruiser models which were shipped at a higher proportion earlier in the riding season.
Segment Results
Condensed statements of operations for the HDMC segment were as follows (dollars in thousands):
Three months ended
September 30, 2025
September 30, 2024
Increase
(Decrease)
%
Change
Revenue:
Motorcycles
$
821,864
$
615,628
$
206,236
33.5
%
Parts and accessories
167,252
174,301
(7,049)
(4.0)
Apparel
56,052
55,688
364
0.7
Licensing
5,547
3,897
1,650
42.3
Other
23,244
26,891
(3,647)
(13.6)
1,073,959
876,405
197,554
22.5
Cost of goods sold
790,849
612,592
178,257
29.1
Gross profit
283,110
263,813
19,297
7.3
Operating expenses
228,991
208,676
20,315
9.7
Operating income
$
54,119
$
55,137
$
(1,018)
(1.8)
%
Operating margin
5.0
%
6.3
%
(1.3)
pts.
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The estimated impact of significant factors affecting the comparability of net revenue, cost of goods sold and gross profit from the third quarter of 2024 to the third quarter of 2025 were as follows (in millions):
Net
Revenue
Cost of
Goods Sold
Gross
Profit
Three months ended September 30, 2024
$
876.4
$
612.6
$
263.8
Volume
173.5
121.8
51.7
Price and sales incentives
2.6
—
2.6
Foreign currency exchange rates and hedging
8.0
14.3
(6.3)
Shipment mix
13.5
8.6
4.9
Raw material prices
—
(1.7)
1.7
Manufacturing and other costs
—
35.3
(35.3)
197.6
178.3
19.3
Three months ended September 30, 2025
$
1,074.0
$
790.9
$
283.1
Factors affecting the comparability of net revenue, cost of goods sold and gross profit from the third quarter of 2024 to the third quarter of 2025 were as follows:
•
The increase in volume was primarily due to higher motorcycle shipments.
•
Revenue was positively impacted by favorable pricing on new model year motorcycles as well as parts and accessories and apparel, partially offset by increased motorcycle incentives.
•
Revenue was favorably impacted by stronger average foreign currency exchange rates relative to the U.S. dollar compared to the same quarter last year. Cost of sales was unfavorably impacted by balance sheet remeasurements and impacts from hedging activities.
•
Changes in the shipment mix had a favorable impact on revenue and gross profit primarily driven by the increase in the proportion of Grand American Touring shipments and the increase in the mix of new limited edition models, partially offset by model mix within families.
•
Raw material costs were lower compared to the prior year.
•
Manufacturing and other costs were negatively impacted by unfavorable manufacturing leverage related to higher fixed costs per unit as well as higher tariff costs. While shipments increased in the third quarter of 2025 compared to the third quarter of 2024, many of the units shipped in the third quarters of 2025 and 2024 were produced in the preceding second quarters based on the timing of production and shipments within the quarters. Production volumes were lower in the second quarter of 2025 compared to the second quarter of 2024, which resulted in a higher fixed cost per unit for units shipped in the third quarter of 2025 as compared to units shipped in the third quarter of 2024. These negative impacts were partially offset by supply-chain productivity gains.
Operating expenses were higher in the third quarter of 2025 compared to the same period last year primarily related to an increase in marketing costs as the Company supported its dealers' marketing efforts during the riding season as well as higher people costs, including the cost of compensation and benefits, partially offset by lower product liability costs and lower warranty costs.
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LiveWire Segment
Segment Results
Condensed statements of operations for the LiveWire segment were as follows (in thousands, except unit shipments):
Three months ended
September 30, 2025
September 30, 2024
(Decrease)
Increase
%
Change
Revenue
$
5,563
$
4,808
$
755
15.7
%
Cost of goods sold
7,834
5,988
1,846
30.8
Gross profit
(2,271)
(1,180)
(1,091)
92.5
Selling, administrative and engineering expense
15,910
24,905
(8,995)
(36.1)
Operating loss
$
(18,181)
$
(26,085)
$
7,904
(30.3)
%
LiveWire motorcycle unit shipments
184
99
85
85.9
%
During the third quarter of 2025, revenue increased by $0.8 million, or 15.7%, compared to the third quarter of 2024. The increase was primarily due to higher electric motorcycle and electric balance bike volumes sold, partially offset by impacts from electric motorcycle pricing and incentives during the quarter as compared to the same period last year. Cost of sales increased by $1.8 million, or 30.8%, during the third quarter of 2025 compared to the third quarter of 2024 due to higher electric motorcycle volumes.
During the third quarter of 2025, selling, administrative and engineering expense decreased $9.0 million, or 36.1%, compared to the third quarter of 2024 largely as a result of cost reduction initiatives.
HDFS Segment
Segment Results
Condensed statements of operations for the HDFS segment were as follows (in thousands):
Three months ended
September 30, 2025
September 30, 2024
Increase
(Decrease)
%
Change
Revenue:
Interest income
$
198,239
$
232,990
$
(34,751)
(14.9)
%
Other income
62,949
36,492
26,457
72.5
261,188
269,482
(8,294)
(3.1)
Expenses:
Interest expense
75,883
94,463
(18,580)
(19.7)
Provision for credit losses
(301,499)
57,977
(359,476)
(620.0)
Operating expense
47,984
40,298
7,686
19.1
(177,632)
192,738
(370,370)
(192.2)
Operating income
$
438,820
$
76,744
$
362,076
471.8
%
Interest income was lower for the third quarter of 2025 compared to the same period last year, primarily due to lower average outstanding finance receivables at a higher average yield. Other income increased $26.5 million largely due to the gain on the sale of securitization beneficial interests . Interest expense decreased $18.6 million due to lower average borrowings at a higher average interest rate.
The provision for credit losses decreased $359.5 million compared to the third quarter of 2024 primarily driven by a release of the allowance for credit losses on held-for-sale finance receivables, partially offset by higher wholesale losses.
The allowance for credit losses considers current economic conditions and the Company’s outlook on future conditions. At the end of the third quarter of 2025, the Company's outlook on economic conditions and its probability weighting of its
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economic forecast scenarios was weighted toward more pessimistic scenarios given continued challenging macro-economic conditions, including a persistently high interest rate environment, ongoing elevated inflation levels, and muted consumer confidence. Refer to the
Results of Operations for the Nine Months Ended September 30, 2025 Compared to the Nine Months ended September 30, 2024
for a discussion of 2025 annualized credit losses.
Operating expenses increased $7.7 million compared to the third quarter of 2024 due in part to higher expenses incurred on insurance-related products offered by the Company, employee costs, and dealer incentives partially offset by favorable foreign currency rates.
Changes in the allowance for credit losses on finance receivables were as follows (in thousands):
Three months ended
September 30,
2025
September 30,
2024
Balance, beginning of period
$
399,293
$
393,517
Provision for credit losses
(301,499)
57,977
Charge-offs, net of recoveries
(35,148)
(51,582)
Sale of Securitization Beneficial Interests
(75,547)
—
Balance, end of period
$
(12,901)
$
399,912
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Results of Operations for the Nine Months Ended September 30, 2025
Compared to the Nine Months Ended September 30, 2024
Consolidated Results
Nine months ended
(in thousands, except earnings per share)
September 30,
2025
September 30,
2024
(Decrease)
Increase
%
Change
Operating income - HDMC
$
231,707
$
491,488
$
(259,781)
(52.9)
%
Operating loss - LiveWire
(56,641)
(83,494)
26,853
(32.2)
Operating income - HDFS
572,629
201,982
370,647
183.5
Operating income
747,695
609,976
137,719
22.6
Other income, net
45,456
54,851
(9,395)
(17.1)
Investment income
32,158
45,665
(13,507)
(29.6)
Interest expense
25,564
23,066
2,498
10.8
Income before income taxes
799,745
687,426
112,319
16.3
Provision for income taxes
188,036
123,821
64,215
51.9
Net income
$
611,709
$
563,605
$
48,104
8.5
%
Less: Loss attributable to noncontrolling interests
6,332
8,644
(2,312)
(26.7)
%
Net income attributable to Harley-Davidson, Inc.
618,041
572,249
45,792
8.0
%
Diluted earnings per share
$
5.03
$
4.27
$
0.76
17.8
%
The Company reported operating income of $747.7 million in the first nine months of 2025 compared to $610.0 million in the same period last year. HDMC segment operating income was $231.7 million in the first nine months of 2025, down $259.8 million compared to the same period last year. Operating loss from the LiveWire segment decreased $26.9 million compared to the first nine months of 2024. Operating income from the HDFS segment increased $370.6 million compared to the first nine months of 2024. Refer to the HDMC Segment, LiveWire Segment and HDFS Segment discussions for a more detailed analysis of the factors affecting operating income.
Other income, net in the first nine months of 2025 was lower than the same period last year due to the impact of an unfavorable change in the fair value of LiveWire's warrant liability in the first nine months of 2025 compared to a favorable change in the first nine months of 2024.
The Company's effective income tax rate for the first nine months of 2025 was 23.5% compared to 18.0% for the same period in 2024. The increase in the effective income tax rate was attributable to changes in the mix of earnings between the domestic and foreign jurisdictions that are taxed at rates that differ from the U.S. statutory rate as well as a lower benefit from income tax credits.
Diluted earnings per share was $5.03 in the first nine months of 2025, up from diluted earnings per share of $4.27 for the same period last year. Diluted weighted average shares outstanding decreased from 134.0 million in the first nine months of 2024 to 122.9 million in the first nine months of 2025, driven by the Company's discretionary repurchases of common stock. Please refer to Liquidity and Capital Resources for additional information concerning the Company's share repurchase activity.
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Harley-Davidson Motorcycles Retail Sales and Registration Data
Harley-Davidson Motorcycle Retail Sales
(a)
Retail unit sales of new Harley-Davidson motorcycles were as follows:
Nine months ended
September 30,
2025
September 30,
2024
Increase
(Decrease)
% Change
United States
67,690
80,710
(13,020)
(16.1)
%
Canada
5,595
6,186
(591)
(9.6)
North America
73,285
86,896
(13,611)
(15.7)
Europe/Middle East/Africa (EMEA)
17,829
19,333
(1,504)
(7.8)
Asia Pacific
13,996
17,188
(3,192)
(18.6)
Latin America
2,138
2,152
(14)
(0.7)
107,248
125,569
(18,321)
(14.6)
%
(a)
Data source for retail sales figures shown above is new sales warranty and registration information provided by dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and the Company does not regularly verify the information that its dealers supply. This information is subject to revision.
Worldwide retail sales of new Harley-Davidson motorcycles were down 14.6% during the first nine months of 2025 compared to the same period last year driven primarily by declines in North America, Europe and Asia Pacific. Retail sales in the U.S. were negatively impacted by depressed consumer sentiment resulting from economic uncertainty, combined with high interest rates which adversely impacted consumer discretionary spending. Retail sales declines in Europe, Asia Pacific and Canada were also primarily due to challenging macroeconomic conditions.
Motorcycle Registration Data and Market Share – 601+cc
(a)(d)
The Company's U.S. market share of new 601+cc motorcycles decreased during the first nine months of 2025 compared to the first nine months of 2024. The Company's European market share of new 601+cc motorcycles for first nine months of 2025 was down compared to the first nine months of 2024. Industry retail registration data for new motorcycles and the Company's market share was as follows:
Nine months ended
September 30,
2025
September 30,
2024
(Decrease)
Increase
% Change
Industry new motorcycle registrations:
United States
(b)
198,482
212,501
(14,019)
(6.6)
%
Europe
(c)
366,474
411,930
(45,456)
(11.0)
%
Harley-Davidson market share data:
United States
(b)
33.8
%
37.7
%
(3.9)
pts.
Europe
(c)
3.4
%
4.4
%
(1.0)
pts.
(a)
Data includes on-road models with internal combustion engines with displacements greater than 600cc's and electric motorcycles with kilowatt (kW) peak power equivalents greater than 600cc's (601+cc). On-road 601+cc models include dual purpose models, three-wheeled motorcycles and autocycles.
(b)
United States industry data is derived from information provided by Motorcycle Industry Council. This third-party data is subject to revision and update.
(c)
Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, and the United Kingdom. Industry data is derived from information provided by Management Services Helwig Schmitt GmbH. This third-party data is subject to revision and update.
(d)
New motorcycle registrations for the industry and Harley-Davidson are provided by or derived from third-party sources. New motorcycle registrations include consumer registrations (retail registrations) and to a lesser extent manufacturer, distributor and dealer registrations (non-retail registrations), for example, to register demonstration fleets. In the later part of 2024, manufacturers (including the Company), distributors and dealers registered some motorcycles through non-retail registrations to qualify the motorcycles under the new Euro 5+ emissions standard to allow for subsequent retail sale after December 31, 2024. This included approximately 3,700 non-retail registrations of new Harley-Davidson motorcycles in 2024, which in turn adversely impacted the number of new Harley-Davidson motorcycle registrations during the first nine months of 2025. While the Company believes industry registrations for Europe were impacted in a similar manner, it does not have access to information necessary to confirm this.
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HDMC Segment
Motorcycle Unit Shipments
Motorcycle unit shipments were as follows:
Nine months ended
September 30, 2025
September 30, 2024
Unit
Unit
Units
Mix %
Units
Mix %
Increase
(Decrease)
% Change
U.S. motorcycle shipments
72,263
65.1
%
89,761
66.6
%
(17,498)
(19.5)
%
Worldwide motorcycle shipments:
Grand American Touring
(a)
63,793
57.5
%
80,194
59.5
%
(16,401)
(20.5)
%
Cruiser
35,521
32.0
%
39,711
29.4
%
(4,190)
(10.6)
Sport and Lightweight
7,924
7.1
%
10,827
8.0
%
(2,903)
(26.8)
Adventure Touring
3,724
3.4
%
4,120
3.1
%
(396)
(9.6)
110,962
100.0
%
134,852
100.0
%
(23,890)
(17.7)
%
(a)
Includes Trike
The Company shipped 110,962 motorcycles worldwide during the first nine months of 2025, which was 17.7% lower than the same period in 2024. Shipments to dealers in the first nine months of 2025 were lower than the first nine months of 2024 based on a planned decrease in motorcycle shipments and softer than expected retail demand as dealers adjusted inventory levels for the current retail environment. The Company shipped a greater proportion of its refreshed Cruiser models and a lower proportion of Grand America Touring models as the prior year included the launch of the Company's newly redesigned Touring motorcycles.
Segment Results
Condensed statements of operations for the HDMC segment were as follows (dollars in thousands):
Nine months ended
September 30, 2025
September 30, 2024
Increase
(Decrease)
%
Change
Revenue:
Motorcycles
$
2,463,793
$
2,905,861
$
(442,068)
(15.2)
%
Parts and accessories
497,558
534,359
(36,801)
(6.9)
Apparel
168,614
183,192
(14,578)
(8.0)
Licensing
14,549
18,312
(3,763)
(20.5)
Other
54,599
59,693
(5,094)
(8.5)
3,199,113
3,701,417
(502,304)
(13.6)
Cost of goods sold
2,302,054
2,543,407
(241,353)
(9.5)
Gross profit
897,059
1,158,010
(260,951)
(22.5)
Operating expenses
665,352
666,522
(1,170)
(0.2)
%
Operating income
$
231,707
$
491,488
$
(259,781)
(52.9)
%
Operating margin
7.2
%
13.3
%
(6.1)
pts.
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The estimated impacts of significant factors affecting the comparability of net revenue, cost of goods sold and gross profit from the first nine months of 2024 to the first nine months of 2025 were as follows (in millions):
Net
Revenue
Cost of
Goods Sold
Gross
Profit
Nine months ended September 30, 2024
$
3,701.4
$
2,543.4
$
1,158.0
Volume
(588.7)
(399.6)
(189.1)
Price and sales incentives
34.7
—
34.7
Foreign currency exchange rates and hedging
7.0
(10.7)
17.7
Shipment mix
44.7
22.6
22.1
Raw material prices
—
(5.5)
5.5
Manufacturing and other costs
—
151.8
(151.8)
(502.3)
(241.4)
(260.9)
Nine months ended September 30, 2025
$
3,199.1
$
2,302.0
$
897.1
Factors affecting the comparability of net revenue, cost of goods sold and gross profit from the first nine months of 2024 to the first nine months of 2025 were as follows:
•
The decrease in volume was primarily due to lower motorcycle shipments.
•
Revenue was positively impacted by favorable pricing on new model year motorcycles as well as parts and accessories and apparel, partially offset by increased motorcycle incentives.
•
Revenue was favorably impacted by stronger average foreign currency exchange rates, primarily in Europe and Asia Pacific, relative to the U.S. dollar compared to the same period last year. Cost of sales was favorably impacted by balance sheet remeasurements, partially offset by unfavorable impacts from hedging activities.
•
Changes in the shipment mix had a favorable impact on gross profit primarily driven by beneficial mix within families toward new limited edition models and models with upgrades and new features, partially offset by unfavorable impacts from shipping a lower proportion of Grand American Touring models.
•
Raw material costs were lower than in the prior year.
•
Manufacturing and other costs were negatively impacted by unfavorable manufacturing leverage related to higher fixed costs per unit resulting from lower production and shipment volumes as well as higher tariff and logistics costs. These negative impacts were partially offset by supply-chain productivity gains.
Operating expenses were lower in the first nine months of 2025 compared to the same period last year primarily due to lower people costs, including the cost of compensation and benefits, as well as lower product liability and warranty costs on lower volume, partially offset by increased marketing costs as the Company supported its dealers' marketing efforts during the riding season and costs related to the Company's proxy contest in connection with this year's annual meeting of shareholders.
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LiveWire Segment
Segment Results
Condensed statements of operations for the LiveWire segment were as follows (in thousands, except unit shipments):
Nine months ended
September 30,
2025
September 30,
2024
(Decrease)
Increase
%
Change
Revenue
$
14,318
$
15,958
$
(1,640)
(10.3)
%
Cost of goods sold
18,207
22,865
(4,658)
(20.4)
Gross profit
(3,889)
(6,907)
3,018
(43.7)
Selling, administrative and engineering expense
52,752
76,587
(23,835)
(31.1)
Operating loss
$
(56,641)
$
(83,494)
$
26,853
(32.2)
%
LiveWire motorcycle unit shipments
272
374
(102)
(27.3)
During the first nine months of 2025, revenue decreased by $1.6 million, or 10.3%, compared to the first nine months of 2024. The decrease was primarily due to lower electric motorcycle volumes sold, partially offset by higher electric balance bike volumes sold during the first nine months of 2025 as compared to the same period last year. Cost of sales decreased by $4.7 million, or 20.4%, during the first nine months of 2025 compared to the first nine months of 2024 due primarily to lower electric motorcycle volumes.
During the first nine months of 2025, selling, administrative and engineering expense decreased $23.8 million, or 31.1%, compared to the first nine months of 2024 largely as a result of cost reduction initiatives.
HDFS Segment
Segment Results
Condensed statements of operations for the HDFS segment were as follows (in thousands):
Nine months ended
September 30,
2025
September 30,
2024
Increase
(Decrease)
%
Change
Revenue:
Interest income
$
622,696
$
666,903
$
(44,207)
(6.6)
%
Other income
140,891
114,915
25,976
22.6
763,587
781,818
(18,231)
(2.3)
Expenses:
Interest expense
258,391
276,943
(18,552)
(6.7)
Provision for credit losses
(198,427)
175,017
(373,444)
(213.4)
Operating expense
130,994
127,876
3,118
2.4
190,958
579,836
(388,878)
(67.1)
Operating income
$
572,629
$
201,982
$
370,647
183.5
%
Interest income was lower for the first nine months of 2025, primarily due to lower average outstanding finance receivables at a higher average yield. Other income increased primarily due to the gain on the sale of securitization beneficial interests. Interest expense decreased due to lower average borrowings at a higher average interest rate.
The provision for credit losses was $373.4 million lower in the first nine months of 2025 as compared to the prior year primarily due to a release of the allowance for credit losses on held-for-sale finance receivables, partially offset by higher wholesale losses.
Annualized credit losses on the Company's retail motorcycle loans were 3.34% at the end of the third quarter of 2025 compared to 3.07% at the end of the third quarter of 2024. The 30-day delinquency rate for retail motorcycle loans at
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September 30, 2025 increased to 5.72% from 4.61% at September 30, 2024. The unfavorable retail credit loss and delinquency performance were driven by several factors connected to the macro-economic environment and related customer and industry dynamics, including the impact of higher motorcycle payments and general inflationary pressures on customers. Credit loss and delinquency performance were also impacted by a change in the credit quality mix resulting from the deconsolidation of securitized receivables. Additionally, while recovery values at auction have stabilized, values continue to run below historical levels.
Operating expenses increased $3.1 million in the first nine months of 2025 compared to the first nine months of 2024 due in part to higher expenses incurred on insurance-related products offered by the Company and employee costs.
Changes in t
he allowance for credit losses on finance receivables were as follows (in thousands):
Nine months ended
September 30,
2025
September 30,
2024
Balance, beginning of period
$
401,183
$
381,966
Provision for credit losses
(198,427)
175,017
Charge-offs, net of recoveries
(140,110)
(157,071)
Sale of Securitization Beneficial Interests
(75,547)
—
Balance, end of period
$
(12,901)
$
399,912
Other Matters
Commitments and Contingencies
The Company is subject to lawsuits and other claims related to product, product recall, commercial, employee, environmental and other matters. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. Refer to
Note 14 of the Notes to Consolidated financial statements
for a discussion of the Company's commitments and contingencies.
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Table of Contents
Liquidity and Capital Resources
The Company’s strategy is to maintain a minimum of twelve months of its projected liquidity requirements through a combination of cash and cash equivalents and availability under its credit facilities. The Company believes its current cash, cash equivalents and availability under its credit facilities are sufficient to meet its liquidity requirements, consistent with this strategy.
The Company expects to fund its on-going operations (excluding the origination of finance receivables) and its capital allocation priorities including capital expenditures, dividends and discretionary share repurchases primarily with cash flows from operating activities and cash and cash equivalents on hand as well as cash generated from the HDFS Transaction as described in
Key Factors
.
(1)
Starting in the fourth quarter of 2025, the Company expects to fund approximately two-thirds of retail finance originations through the sale of these retail loan originations to its counterparties under the Forward Flow Agreement over at least a five year period. The Company expects to fund the origination of remaining finance receivables primarily with unsecured debt, unsecured commercial paper, asset-backed commercial paper conduit facilities, committed unsecured bank facilities, asset-backed securitizations and brokered certificates of deposit.
(1)
The Company’s cash and cash equivalents and availability under its credit and conduit facilities at September 30, 2025 were as follows (in thousands):
Cash and cash equivalents
(a)
$
1,775,038
U.S. commercial paper conduit facility:
Asset-backed U.S. commercial paper conduit facility
(b)
1,500,000
Borrowings against committed facility
(399,502)
Net asset-backed U.S. commercial paper conduit committed facility availability
1,100,498
Asset-backed Canadian commercial paper conduit facility
(c) (d)
118,554
Borrowings against committed facility
(49,642)
Net asset-backed Canadian commercial paper conduit facility
68,912
Availability under credit and conduit facilities:
Credit facilities
1,420,000
Commercial paper outstanding
(684,741)
Net credit facility availability
735,259
$
3,679,707
(a)
Includes $16.3 million of cash and cash equivalents held by LiveWire Group, Inc.
(b)
Subsequent to September 30, 2025, the Company renewed and amended the facility prior to expiration.
(1 )
Refer to
Note 18
of the
Notes to Consolidated financial statements
for further information about the renewal.
(c)
The Company expects to renew the facility prior to expiration in the next 12 months.
(d)
C$
165.0
million Canadian Conduit facility agreement remeasured to U.S. dollars at September 30, 2025.
To access the debt capital markets, the Company relies on credit rating agencies to assign short-term and long-term credit ratings. Generally, lower credit ratings result in higher borrowing costs and reduced access to debt capital markets. A credit rating agency may change or withdraw the Company's ratings based on its assessment of the Company's current and future ability to meet interest and principal repayment obligations. The Company’s short-term debt ratings affect its ability to issue unsecured commercial paper. The Company’s short- and long-term credit ratings, as of September 30, 2025 were as follows:
Short-Term
Long-Term
Outlook
Moody’s
P3
Baa3
Stable
Standard & Poor’s
A3
BBB-
Stable
Fitch
F2
BBB+
Stable
The Company recognizes that it must continue to monitor and adjust its business to changes in the lending environment. The Company addressed much of its funding risk with the Forward Flow Agreement associated with the HDFS Transaction as described in
Key Factors.
(1)
Beyond the Forward Flow Agreement, the Company intends to continue with a diversified funding
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profile through a combination of short-term and long-term funding vehicles and to pursue a variety of sources to obtain cost-effective funding.
(1)
HDFS segment results could be negatively affected by higher costs of funding and increased difficulty of raising, or potential unsuccessful efforts to raise, funding in the short-term and medium-term capital markets.
(1)
These negative consequences could in turn adversely affect the Company’s business and results of operations in various ways, including through higher costs of capital, reduced funds available through HDFS to provide loans to dealers and their retail customers, and dilution to existing shareholders through the use of alternative sources of capital. As a result of the HDFS Transaction, however, the Company believes those risks are diminished in the near term.
Cash Flow Activity
The Company's cash flow activities were as follows (in thousands):
Nine months ended
September 30, 2025
September 30, 2024
Net cash provided by operating activities
$
416,903
$
930,655
Net cash provided (used) by investing activities
205,477
(486,177)
Net cash provided (used) by financing activities
(547,675)
313,460
Effect of exchange rate changes on cash, cash equivalents and restricted cash
11,009
198
Net increase in cash, cash equivalents and restricted cash
$
85,714
$
758,136
Operating Activities
Cash flow provided by operating activities in the first nine months of 2025 compared to the first nine months of 2024 was lower primarily due to originations of retail finance receivables classified as held for sale as part of the HDFS Transaction. Cash flows from the origination and collection of retail finance receivables the Company intends to sell at origination are classified within cash flow from operating activities. There were no originations of retail finance receivables held for sale in the first nine months of 2024. Cash flow provided by operating activities was also impacted by unfavorable operating cash flows from the HDMC segment due in large part to lower shipment volumes and unfavorable manufacturing costs compared to the first nine months of 2024. This was partially offset by positive working capital impacts, primarily related to an increase in accounts payable during the first nine months of 2025.
The Company's ongoing operating cash requirements include those related to existing contractual commitments which it expects to fund with cash inflows from operating activities. The Company's purchase orders for inventory used in manufacturing generally do not become firm commitments until 90 days prior to expected delivery. The Company's material contractual operating cash commitments at September 30, 2025 relate to leases, retirement plan obligations and income taxes. The Company's long-term lease obligations and future payments are discussed further in
Note 9 of the Notes to Consolidated financial statements
in the Company's Annual Report on Form 10-K for the year ended December 31, 2024
.
There are no required qualified pension plan contributions in 2025. The Company’s expected future contributions and benefit payments related to its defined benefit retirement plans are discussed further in
Note 14 of the Notes to Consolidated financial statements
in the Company's Annual Report on Form 10-K for the year ended December 31, 2024. The Company has a
liability for unrecognized tax benefits of $13.5 million and related accrued interest and penalties of $8.8 million as of September 30, 2025. The Company cannot reasonably estimate the period of cash settlement for either the liability for unrecognized tax benefits or accrued interest and penalties. The Company continues to expect that it will fund its ongoing operating cash requirements related to the origination of wholesale finance receivables and retail finance receivables held for sale with the issuance of debt and the sale of retail finance receivables held for sale to its counterparties under the Forward Flow Agreement.
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Investing Activities
The Company’s most significant investing activities consist of capital expenditures and the originations and collections of retail finance receivables held for investment. In the first nine months of 2025, the Company also had $125.4 million of net proceeds from the sale of securitization beneficial interests related to the HDFS Transaction with no comparable proceeds in the first nine months of 2024. Capital expenditures were $102.1 million in the first nine months of 2025 compared to $140.4 million in the same period last year. The Company's 2025 plan includes capital investments, all of which the Company expects to fund with net cash flow generated by operations.
(1)
Net cash inflows related to finance receivables held for investment during the first nine months of 2025 compared to net cash outflows during the first nine months of 2024 resulted in a net increase in cash flows from investing activities of $517.6 million. The net increase was driven by lower originations of finance receivables held for investment due primarily to a portion of retail finance receivable originations being classified as operating cash flows starting in the third quarter of 2025 as they are held for sale as part of the HDFS Transaction. The favorable impact of lower originations on investing cash flow was partially offset by lower collections of finance receivables held for investment. The Company funded its finance receivables held for investment net lending activity through the issuance of debt as discussed in "Financing Activities" below.
Financing Activities
The Company’s financing activities consist primarily of dividend payments, share repurchases, and debt activity.
The Company paid dividends of $0.540 and $0.518 per share totaling $66.3 million and $69.5 million during the first nine months of 2025 and 2024, respectively.
Cash outflows for share repurchases were $193.2 million in the first nine months of 2025 compared to $359.8 million in the same period last year. Share repurchases during the first nine months of 2025 include $187.5 million or 6.8 million shares of common stock related to discretionary repurchases and $5.7 million or 0.2 million shares of common stock employees surrendered to satisfy withholding taxes in connection with the vesting of restricted stock units and performance shares. In July 2024, the Company's Board of Directors authorized the Company to repurchase up to 24.4 million additional shares of its common stock on a discretionary basis. In July 2025, the Company's Board of Directors authorized the Company to repurchase up to 15.0 million additional shares of its common stock on a discretionary basis with no dollar limit or expiration date. As of September 30, 2025, there were 29.7 million shares remaining under board-approved share repurchase authorizations.
Financing cash flows related to debt and brokered certificates of deposit activity resulted in net cash outflows of $0.3 billion in the first nine months of 2025 compared to net cash inflows of $0.7 billion in the same period last year. The Company’s total outstanding debt and liability for brokered certificates of deposit consisted of the following (in thousands):
September 30,
2025
September 30,
2024
Outstanding debt:
Unsecured commercial paper
$
684,741
$
497,373
Asset-backed Canadian commercial paper conduit facility
49,642
94,142
Asset-backed U.S. commercial paper conduit facility
399,502
378,968
Asset-backed securitization debt, net
62,635
2,244,742
Medium-term notes, net
3,219,793
3,836,572
Term loan
448,261
—
Senior notes, net
297,247
746,618
$
5,161,821
$
7,798,415
Deposits, net
$
554,468
$
549,010
Refer to
Note 9 of the Notes to Consolidated financial statements
for a summary of future principal payments on the Company's debt obligations. Refer to
Note 6 of the Notes to Consolidated financial statements
for a summary of future maturities on the Company's certificates of deposit.
Deposits
– HDFS offers brokered certificates of deposit to customers indirectly through contractual arrangements with third-party banks and/or securities brokerage firms through its bank subsidiary. The Company had $554.5 million and $549.0 million, net of fees, of interest-bearing brokered certificates of deposit outstanding as of September 30, 2025 and
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September 30, 2024, respectively. The deposits are classified as short- and long-term liabilities based upon the term of each brokered certificate of deposit issued. Each separate brokered certificate of deposit is issued under a master certificate, and as such, all outstanding brokered certificates of deposit are considered below the Federal Deposit Insurance Corporation insurance coverage limits.
Credit Facilities
– In April 2024, the Company extended its existing $710.0 million five-year credit facility that was due to mature in April 2025 so that it matures in April 2029 and amended the language of its $710.0 million five-year credit facility that matures in April 2027 so that it conforms in all respects to the April 2029 credit facility other than maturity date.
The
five-year credit facilities (together, the Global Credit Facilities) bear interest at variable rates, which may be adjusted upward or downward depending on certain criteria, such as credit ratings. The Global Credit Facilities also require the Company to pay a fee based on the average daily unused portion of the aggregate commitments. The Global Credit Facilities are committed facilities primarily used to support the Company's unsecured commercial paper program.
Unsecured Commercial Paper
– Subject to limitations, the Company could issue unsecured commercial paper of up to $1.42 billion as of September 30, 2025 supported by the Global Credit Facilities, as discussed above. Outstanding unsecured commercial paper may not exceed the unused portion of the Global Credit Facilities. Maturities may range up to 365 days from the issuance date. The Company intends to repay unsecured commercial paper as it matures with additional unsecured commercial paper or through other means, such as borrowing under the Global Credit Facilities, borrowing under its asset-backed U.S. commercial paper conduit facility or through the use of operating cash flow and cash on hand.
Medium-Term Notes
– The Company had the following unsecured medium-term notes issued and outstanding at September 30, 2025 (in thousands):
Principal Amount
Rate
Issue Date
Maturity Date
$821,583
(a)
6.36%
April 2023
April 2026
$500,000
3.05%
February 2022
February 2027
$700,000
6.50%
March 2023
March 2028
$500,000
5.95%
June 2024
June 2029
$715,951
(b)
5.61%
March 2025
March 2030
(a)
€700.0 million par value remeasured to U.S. dollar at September 30, 2025
(b)
€610.0 million par value remeasured to U.S. dollar at September 30, 2025
The U.S. dollar-denominated medium-term notes provide for semi-annual interest payments and the foreign currency-denominated medium-term notes provide for annual interest payments. Principal on the medium-term notes is due at maturity. Unamortized discounts and debt issuance costs on the medium-term notes reduced the outstanding balance by $17.7 million and $14.8 million at September 30, 2025 and September 30, 2024, respectively. There were no medium-term note maturities during the third quarter of 2025 or 2024. During the second quarter of 2025, $700.0 million of 3.35% medium-term notes matured, and the principal and accrued interest were paid in full. There were no medium-term note maturities during the second quarter of 2024, or the first quarters of 2024 and 2025.
Senior Notes and Term Loan
– In July 2015, the Company issued $750.0 million of unsecured senior notes in an underwritten offering. The senior notes provide for semi-annual interest payments and principal due at maturity. The Company used the proceeds from the debt to repurchase shares of its common stock in 2015. $450.0 million of the senior notes, which had an interest rate of 3.50%, matured in July 2025. $300.0 million of the senior notes mature in July 2045 and have an interest rate of 4.625%.
On July 1, 2025, the Company entered into a term loan facility that permitted the Company to draw up to $450.0 million on or prior to July 31, 2025. On July 24, 2025, the Company drew $450.0 million under the facility which will mature on July 1, 2027 and carries an interest rate of term Secured Overnight Financing Rate (SOFR) plus a margin based on the Company's credit rating. The Company used the proceeds to pay down the principal and interest of the $450.0 million 3.50% senior notes that matured in July 2025. The facility includes operating and financial covenants that are substantially the same as those described below and applicable under the Global Credit Facilities at the current credit rating levels for the Company's short-term and long-term debt.
On-Balance Sheet Asset-Backed Canadian Commercial Paper Conduit Facility
– In June 2025, the Company renewed and amended its revolving facility agreement (Canadian Conduit) with a Canadian bank-sponsored asset-backed commercial paper conduit. Under the renewed and amended agreement, the Canadian Conduit is contractually committed, at the Company's option, to purchase eligible Canadian retail motorcycle finance receivables for proceeds up to C$165.0 million. The transferred assets are restricted as collateral for the payment of the associated debt.
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Availability under the Canadian Conduit is based on, among other things, the amount and credit performance of eligible Canadian retail motorcycle finance receivables held as collateral. As of March 31, 2025, the Company was temporarily unable to draw on the Canadian Conduit as a result of elevated credit losses. The June 2025 renewal restored the Company's access to the Canadian Conduit facility and increased credit loss thresholds for future periods.
The terms for this debt provide for interest on the outstanding principal based on prevailing market interest rates plus a specified margin. The Canadian Conduit also provides for a program fee and an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is
reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the Canadian Conduit, any outstanding principal will continue to be reduced monthly through available collections. T
he expected remaining term of the related receivables is approximately 5 years. Unless earlier terminated or extended by mutual agreement between the Company and the lenders, as of September 30, 2025, the Canadian Conduit had an expiration date of June 30, 2026.
There were no finance receivable transfers under the Canadian Conduit Facility during the first nine months of 2025. Quarterly transfers of Canadian retail motorcycle finance receivables to the Canadian Conduit and the respective proceeds were as follows in 2024 (in millions):
2024
Transfers
Proceeds
First quarter
$
34.9
$
28.6
Second quarter
20.6
16.9
Third quarter
17.9
14.7
$
73.4
$
60.2
On-Balance Sheet Asset-Backed U.S. Commercial Paper Conduit Facilities VIE
– In November 2024, the Company renewed its $1.50 billion revolving facility agreement (the U.S. Conduit Facility) with third-party banks and their asset-backed U.S. commercial paper conduits. Under the revolving facility agreement, the Company may transfer U.S. retail motorcycle finance receivables to an SPE, which in turn may issue debt to those third-party banks and their asset-backed U.S. commercial paper conduits. Availability under the U.S. Conduit Facility is based on, among other things, the amount and credit performance of eligible U.S. retail motorcycle finance receivables held by the SPE as collateral.
Under the U.S. Conduit Facility, the assets of the SPE are restricted as collateral for the payment of the debt or other obligations arising in the transaction and are not available to pay other obligations or claims of the Company’s creditors. The terms for this debt provide for interest on the outstanding principal based on prevailing commercial paper rates if funded by a conduit lender through the issuance of commercial paper. The interest rate on all borrowings, if not funded by a conduit lender through the issuance of commercial paper, is based on the Secured Overnight Financing Rate (SOFR), with provisions for a transition to other benchmark rates in the future, if necessary. In addition to interest, a program fee is assessed based on the outstanding debt principal balance. The U.S. Conduit Facility also provides for an unused commitment fee based on the unused portion of the total aggregate commitment. There is no amortization schedule; however, the debt is reduced monthly as available collections on the related finance receivables are applied to outstanding principal. Upon expiration of the U.S. Conduit Facility, any outstanding principal will continue to be reduced monthly through available collections. The expected remaining term of the related receivables held by the SPE is approximately 4 years. Unless earlier terminated or extended by mutual agreement of the Company and the lenders, as of September 30, 2025, the U.S. Conduit Facility had an expiration date of November 21, 2025.
Quarterly transfers of U.S. retail motorcycle finance receivables to the U.S. Conduit and the respective proceeds were as follows (in millions):
2025
2024
Transfers
Proceeds
Transfers
Proceeds
First quarter
$
179.5
$
155.0
$
334.8
$
306.0
Second quarter
—
—
—
—
Third quarter
—
—
—
—
$
179.5
$
155.0
$
334.8
$
306.0
Asset-Backed Securitization VIEs
– For all of its asset-backed securitization transactions, the Company transfers U.S. retail motorcycle finance receivables to separate VIEs, which in turn issue secured notes with various maturities and interest rates to investors. All of the notes held by the VIEs are secured by future collections of the purchased U.S. retail motorcycle finance receivables. The U.S. retail motorcycle finance receivables included in the asset-backed securitization transactions are
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not available to pay other obligations or claims of the Company's creditors until the associated debt and other obligations are satisfied. Restricted cash balances held by the VIEs are used only to support the asset-backed securitizations.
The accounting treatment for the asset-backed securitizations depends on the terms of the related transaction and the Company’s continuing involvement with the VIE. During the third quarter of 2025, in conjunction with the HDFS Transaction, HDFS determined that it was no longer the primary beneficiary of most of its asset-backed securitization VIEs and also met the criteria for those asset-backed VIEs to be accounted for as a sale. Accordingly, those VIEs were deconsolidated and accounted for as a sale during the third quarter of 2025. One outstanding asset backed securitization does not meet the criteria to be accounted for as a sale because the Company remained the primary beneficiary of the VIE as it has the power to direct the activities of the trust's VIE that most significantly impact the VIE's economic performance and has the obligation to absorb financial losses and the right to receive benefits which could potentially be significant to the VIE. This transaction is treated as secured borrowing, and as such, the retail motorcycle finance receivables remain on the balance sheet with a corresponding obligation reflected as debt. There is no amortization schedule for the secured notes; however, the debt is reduced monthly as available collections on the related retail motorcycle finance receivables are applied to outstanding principal. The secured notes currently have a contractual maturity in 2028. Refer to
Note 10
of the
Notes to
Consolidated financial statements
for further discussion.
Quarterly transfers of U.S. retail motorcycle finance receivables to SPEs, the respective proceeds, and the respective proceeds, net of discounts and issuance costs were as follows (in millions):
2025
2024
Transfers
Proceeds
Proceeds, net
Transfers
Proceeds
Proceeds, net
First quarter
$
—
$
—
$
—
$
—
$
—
$
—
Second quarter
584.4
500.0
497.8
607.8
550.0
547.6
Third quarter
—
—
—
663.1
600.0
597.6
$
584.4
$
500.0
$
497.8
$
1,270.9
$
1,150.0
$
1,145.2
Off-Balance Sheet Asset-Backed Financing
- During the third quarter of 2025, HDFS sold 95% of its residual interest in retail finance receivables that were transferred to certain SPEs through on-balance sheet asset-backed securitization transactions to two counterparties. As a result, HDFS determined that it was no longer the primary beneficiary of the associated VIEs. Accordingly, the VIEs were deconsolidated during the third quarter of 2025. HDFS confirmed that the transfers of loans that occurred at the inception of each VIE met the criteria for an accounting sale under ASC 860. For more information refer to
Note 10
of the
Notes to Consolidated financial statements
.
Intercompany Agreements –
Harley Davidson, Inc. has a support agreement with Harley-Davidson Financial Services Inc. whereby, if required, Harley-Davidson, Inc. agrees to provide Harley-Davidson Financial Services Inc. with financial support to maintain Harley-Davidson Financial Services Inc.’s fixed-charge coverage at 1.25 and minimum net worth of $40.0 million. Support may be provided at Harley-Davidson, Inc.'s option as capital contributions or loans. No amount has ever been provided to Harley-Davidson Financial Services Inc. under the support agreement.
On February 14, 2024, Harley-Davidson, Inc. entered into a Convertible Delayed Draw Term Loan Agreement (the Convertible Term Loan) with LiveWire Group, Inc. and a wholly-owned subsidiary of LiveWire Group, Inc. whereby LiveWire may obtain term loans in one or more advances up to an aggregate principal amount of $100.0 million. The outstanding principal under the Convertible Term Loan bears interest at a floating rate per annum, as calculated on the date of each advance and as of each June 1 and December 1 thereafter. The interest rate is calculated based on the sum of (i) the forward-looking term rate based on SOFR for a six-month interest period, plus (ii) 4.00%. The Convertible Term Loan does not include affirmative covenants impacting the operations of LiveWire. The Convertible Term Loan includes negative covenants restricting the ability of LiveWire to incur indebtedness, create liens, sell assets, make investments, make fundamental changes, make dividends or other restricted payments and enter into affiliate transactions. The Convertible Term Loan has a maturity date of the earlier of (i) 24 months from the date of the first draw on the loan or (ii) October 31, 2026. In the event that the Convertible Term Loan cannot be settled in cash by LiveWire at maturity, unless otherwise agreed between Harley-Davidson, Inc. and LiveWire, the Convertible Term Loan will be converted to equity of LiveWire Group, Inc. at a conversion price per share of LiveWire Group, Inc. common stock equal to 90% of the volume weighted average price per share of common stock for the 30 trading days immediately preceding the conversion date. As of September 30, 2025, there had been no draws and there was no outstanding balance under the Convertible Term Loan.
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The Company believes headwinds facing the broader powersports and discretionary leisure industries are even more complicated in the electric vehicle (EV) segment of the market. The Company believes indicators point to a much later EV adoption than the Company originally anticipated given a lack of government incentives and a notably less favorable regulatory environment, combined with a slower expansion of charging infrastructure. The Company is evaluating all options for its investment in LiveWire while LiveWire will continue evaluating all options for its business, including seeking external capital. In addition, LiveWire plans to continue to drive additional significant cost savings to reduce cash usage and operating losses with the intention of establishing a sustainable business model with the existing funds available. The Company does not plan to make additional investments in LiveWire beyond availability under the Convertible Term Loan of up to $100 million.
Operating and Financial Covenants
– Harley-Davidson Financial Services Inc. and the Company are subject to various operating and financial covenants related to the credit facilities and various operating covenants under the medium-term and senior notes and the U.S. and Canadian asset-backed commercial paper conduit facilities. The more significant covenants are described below.
The operating covenants limit the Company’s and Harley-Davidson Financial Services Inc’s ability to:
•
Assume or incur certain liens;
•
Participate in certain mergers or consolidations; and
•
Purchase or hold margin stock.
Under the current financial covenants of the Global Credit Facilities, the ratio of Harley-Davidson Financial Services Inc.’s consolidated debt, excluding secured debt, to Harley-Davidson Financial Services' consolidated allowance for credit losses on finance receivables plus Harley-Davidson Financial Services Inc’s consolidated shareholders' equity, excluding accumulated other comprehensive loss (AOCL), cannot exceed 10.0 to 1.0 as of the end of any fiscal quarter. In addition, the ratio of the Company's consolidated debt to the Company's consolidated debt and consolidated shareholders’ equity (where the Company's consolidated debt in each case excludes that of Harley-Davidson Financial Services Inc. and its subsidiaries, and the Company's consolidated shareholders’ equity excludes AOCL), cannot exceed 0.7 to 1.0 as of the end of any fiscal quarter. No financial covenants are required under the medium-term or senior notes or the U.S. or Canadian asset-backed commercial paper conduit facilities.
As of September 30, 2025, Harley-Davidson Financial Services Inc. and the Company remained in compliance with all of the then existing covenants.
Cautionary Statements
Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the Company’s ability to: (a) execute its business plans and strategies; (b) manage supply chain and logistics issues, including without limitation quality issues, unexpected interruptions or price increases caused by supplier volatility, raw material shortages, inflation, war or other hostilities, including the conflict in Ukraine, or natural disasters and longer shipping times and increased logistics costs; (c) manage and predict the impact that new, reinstated or adjusted tariffs may have on the Company's ability to sell products domestically and internationally, and the cost of raw materials and components, including tariffs recently imposed or that may be imposed by the U.S. on foreign goods or rebalancing or other tariffs recently imposed or that may be imposed by foreign countries on U.S. goods; (d) accurately analyze, predict and react to changing market conditions, interest rates, and geopolitical environments, and successfully adjust to shifting global consumer needs and interests; (e) accurately predict the margins of its segments in light of, among other things, tariffs, rebalancing trade measures, inflation, foreign currency exchange rates, the cost associated with product development initiatives and the Company's complex global supply chain; (f) maintain and enhance the value of the Harley-Davidson brand, including detecting and mitigating or remediating the impact of activist collective actions, such as calls for boycotts and other brand-damaging behaviors that could harm the Company's brand or business; (g) manage through changes in general economic and business conditions, including changing capital, credit and retail markets, and the changing domestic and international political environments, including as a result of the conflict in Ukraine; (h) successfully access the capital and/or credit markets on terms that are acceptable to the Company and within its expectations; (i) successfully carry out its global manufacturing and assembly operations; (j) develop and introduce products, services and experiences on a timely basis that the market accepts, that enable the Company to generate desired sales levels and that provide the desired financial returns, including successfully implementing and executing plans to strengthen and grow its leadership position in Grand American Touring, large Cruiser and Trike, and grow its complementary businesses; (k) perform in a manner that enables the Company to benefit from market opportunities while competing against existing and new competitors; (l) manage the impact that prices for and supply of used motorcycles may have on its business, including on retail sales of new motorcycles; (m) prevent, detect and remediate any issues with its motorcycles, or any issues associated with the manufacturing processes to avoid delays in new model launches, recall campaigns, regulatory agency investigations, increased warranty costs or litigation and adverse effects on its reputation and brand strength, and carry out any product programs or recalls within expected costs and timing; (n) successfully manage and reduce costs throughout the business; (o) continue to develop the capabilities of its distributors and dealers, effectively implement changes relating to its dealers and distribution methods, including the Company's dealer footprint, and manage the risks that its dealers may have difficulty obtaining capital
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and managing through changing economic conditions and consumer demand; (p) realize the expected business benefits from LiveWire operating as a separate public company, which may be affected by, among other things: (i) the ability of LiveWire to execute its plans to develop, produce, market and sell its electric vehicles; (ii) the demand for and consumer willingness to adopt two- and three-wheeled electric vehicles; and (iii) other risks and uncertainties indicated in documents filed with the SEC by the Company or LiveWire Group, Inc., including those risks and uncertainties noted in
Risk Factors
under
Item 1.A
of LiveWire Group Inc.'s most recent Annual Report on Form 10-K and applicable updates under Item 1.A of the LiveWire Group, Inc.'s Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other filings with the SEC; (q) manage the quality and regulatory non-compliance issues relating to the brake hose assemblies provided to the Company by Proterial Cable America, Inc. in a manner that avoids future quality or non-compliance issues and additional costs or recall expenses that are material; (r) maintain a productive relationship with Hero MotoCorp as a distributor and licensee of the Harley-Davidson brand name; (s) successfully maintain or achieve a manner in which to sell motorcycles in Europe, China, and the Company's Association of Southeast Asian Nations (ASEAN) countries that does not subject its motorcycles to incremental tariffs; (t) manage its Thailand corporate and manufacturing operation in a manner that allows the Company to avail itself of preferential free trade agreements and duty rates, and sufficiently lower prices of its motorcycles in certain markets; (u) retain and attract talented employees and leadership and qualified and experienced independent directors for its Board of Directors, eliminate personnel duplication, inefficiencies and complexity throughout the organization, and successfully complete transitions of executives; (v) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices; (w) manage the credit quality, the loan servicing and collection activities, and the recovery rates of Harley-Davidson Financial Services' loan portfolio; (x) prevent a ransomware attack or cybersecurity incidents and data privacy breaches and respond to related evolving regulatory requirements; (y) adjust to tax reform, healthcare inflation and reform and pension reform, and successfully estimate the impact of any such reform on the Company’s business; (z) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles; (aa) implement and manage enterprise-wide information technology systems, including systems at its manufacturing facilities; (bb) manage changes, prepare for, and respond to evolving requirements in legislative and regulatory environments related to its products, services and operations, including increased environmental, safety, emissions or other regulations; (cc) manage its exposure to product liability claims in a manner that avoids or successfully mitigates the impact of substantial jury verdicts and manage exposure in commercial or contractual disputes; (dd) continue to manage the relationships and agreements that the Company has with its labor unions to help drive long-term competitiveness; (ee) manage third-party investment(s) in HDFS in a manner consistent with the Company's objectives and that does not adversely affect its business; (ff) manage risks related to outsourced functions and use of artificial intelligence; (gg) achieve anticipated results with respect to the Company's preowned motorcycle program, Harley-Davidson Certified, the Company's H-D1 Marketplace, and Apparel and Licensing; (hh) optimize capital allocation in light of the Company's capital allocation priorities; (ii) manage the Company's share repurchase strategy; and (jj) manage issues related to climate change and related regulations.
The Company’s ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the Company’s dealers to sell its motorcycles and related products and services to retail customers. The Company depends on the capability and financial capacity of its dealers to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the Company. In addition, the Company’s dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions, or other factors.
The Company believes that HDFS' retail credit losses will continue to change over time due to changing consumer credit behavior, macroeconomic conditions, including the impact of inflation and HDFS's efforts to increase prudently structured loan approvals to sub-prime borrowers. In addition, HDFS’s efforts to adjust underwriting criteria based on market and economic conditions and the actions that the Company has taken and could take that impact motorcycle values may impact HDFS's retail credit losses.
The Company's operations, demand for its products, and its liquidity could be adversely impacted by changes in tariffs, inflation, work stoppages, facility closures, strikes, natural causes, widespread infectious disease, terrorism, war or other hostilities, including the conflict in Ukraine, or other factors. Refer to
Risk Factors
under
Item 1.A
of this report and
Risk Factors
under
Item 1.A
of the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 for a discussion of additional risk factors and a more complete discussion of some of the cautionary statements noted above.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to market risk from changes in foreign currency exchange rates, commodity prices and interest rates. To reduce such risks, the Company selectively uses derivative financial instruments. All hedging transactions are authorized and executed pursuant to regularly reviewed policies and procedures, which prohibit the use of financial instruments for speculative trading purposes. Sensitivity analysis is used to manage and monitor foreign currency exchange rate and interest rate risks. Further disclosure relating to the fair value of the Company's derivative financial instruments is included in
Note 8 of the Notes to Consolidated financial statements
.
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HDMC Segment
The Company sells its motorcycles and related products internationally and in most markets those sales are made in the foreign country’s local currency. As a result, the HDMC segment operating results are affected by fluctuations in the value of the U.S. dollar relative to foreign currencies. The Company’s most significant foreign currency exchange rate risk resulting from the sale of motorcycles and related products relates to the Euro, Australian dollar, Japanese yen, Brazilian real, Canadian dollar, Mexican peso, Chinese yuan, Singapore dollar, Thai baht and Pound sterling. The Company utilizes foreign currency contracts to mitigate the effect of certain currencies' fluctuations on HDMC segment operating results. The foreign currency contracts are entered into with banks and allow the Company to exchange currencies at a future date, based on a fixed exchange rate. There have been no material changes to the foreign currency exchange rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
The Company purchases commodities for the use in the production of motorcycles. As a result, HDMC segment operating income is affected by changes in commodity prices. The Company uses derivative financial instruments on a limited basis to hedge the prices of certain commodities. There have been no material changes to the commodity market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
LiveWire Segment
LiveWire sells its electric motorcycles, electric balance bikes, electric bikes and related products internationally, and in most markets, those sales are made in the foreign country’s local currency. As a result, LiveWire’s operating results are affected by fluctuations in the values of the U.S. dollar relative to foreign currencies; however, the impact of such fluctuations on LiveWire’s operations to date have not been material given the majority of LiveWire’s sales are currently in the U.S. LiveWire plans to expand its business and operations internationally and expects its exposure to currency rate risk to increase as it grows its international presence.
HDFS Segment
The Company has interest rate-sensitive financial instruments including financial receivables, debt and interest rate derivative financial instruments. As a result, HDFS operating income is affected by changes in interest rates. The Company has utilized interest rate caps to reduce the impact of fluctuations in interest rates on its floating-rate asset-backed securitization transactions. There have been no material changes to the interest rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024, other than the expiration of the existing interest rate cap.
HDFS also has short-term commercial paper and debt issued through the commercial paper conduit facilities that is subject to changes in interest rates, which it does not hedge. There have been no material changes to the interest rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
The Company has foreign currency denominated medium-term notes, and as a result, HDFS operating income is affected by fluctuations in the value of the U.S. dollar relative to foreign currencies and interest rates. At September 30, 2025, this exposure related to the Euro. The Company utilizes cross-currency swaps to mitigate the effect of the foreign currency exchange rate and interest rate fluctuations related to foreign currency denominated debt. There have been no material changes to the foreign currency exchange rate and interest rate market risk information included in the Company's Annual Report on Form 10-K for the year ended December 31, 2024.
Refer to the Company's Annual Report on Form 10-K for the year ended December 31, 2024 for further information concerning the Company's market risk.
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Item 4. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
– In accordance with Rule 13a-15(b) of the Securities Exchange Act of 1934 (the Exchange Act), as of the end of the period covered by this Quarterly Report on Form 10-Q, the Company’s management evaluated, with the participation of the Company’s President and Chief Executive Officer and the Chief Financial Officer, the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act). Based upon their evaluation of these disclosure controls and procedures, the President and Chief Executive Officer and Chief Financial Officer have concluded that the disclosure controls and procedures were effective as of the end of the period covered by this Quarterly Report on Form 10-Q to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time period specified in the Securities and Exchange Commission rules and forms, and to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, including its President and Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding disclosure.
Changes in Internal Controls
– There were no changes in the Company's internal control over financial reporting during the quarter ended September 30, 2025 that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.
PART II – OTHER INFORMATION
Item 1. Legal Proceedings
The information required under this Item 1 of Part II is contained in Item 1 of Part I of this Quarterly Report on Form 10-Q in
Note 14 of the Notes to Consolidated financial statements
, and such information is incorporated herein by reference in this Item 1 of Part II.
H-D Japan Matter -
As discussed in Item 1. Legal Proceedings of the Company's Quarterly Report on Form 10-Q for the period ended June 30, 2024, the Fair Trade Commission in Japan ("Japan FTC") initiated an investigation into Harley-Davidson Japan KK ("H-D Japan"), a subsidiary of the Company, for alleged improper activity, including setting excessive sales quotas for H-D Japan’s motorcycle dealers. H-D Japan is cooperating with the Japan FTC in its investigation. The Company does not expect that this matter will result in material costs in the future. The Company is not aware of activity similar to the alleged activity occurring outside Japan.
Item 1A. Risk Factors
An investment in Harley-Davidson, Inc. involves risks, including the risk factors discussed in
Item 1A. Risk Factors
of the Company's Annual Report on Form 10-K for the year ended December 31, 2024,
which have not materially changed except as set forth below. The following risk factors have been updated to reflect new developments and emerging risks related to governmental actions related to tariffs and international trade as well as the Company's skilled employees and independent directors.
•
Changes in national policy, governmental actions related to tariffs or international trade agreements, as well as shifts in social, political, regulatory, and economic conditions or laws and policies governing foreign trade, manufacturing, development, and investment in the regions where the Company operates, can significantly impact the Company's business. Such changes could lead to negative sentiments towards the Company, potentially depress economic activity or restrict access to suppliers or customers, and thereby have a material adverse effect on the Company's business, results of operations and outlook.
In January 2025, the global tariff landscape began to quickly change with the U.S. implementing tariffs on goods from various foreign countries, either generally or with respect to certain products, and certain of those foreign countries implementing rebalancing tariffs on goods from the U.S., either generally or with respect to certain products. In certain circumstances the U.S. and certain foreign countries temporarily suspended tariffs they had recently implemented, either in whole or in part. Since then, the U.S. has continued to impose tariffs on imported goods, and affected countries have responded by imposing tariffs on U.S. goods. In April 2025, the U.S. announced a baseline tariff of 10% on goods from all countries and instituted additional individualized reciprocal tariffs for countries with which the U.S. has significant trade deficits. The U.S. continues to implement new, reinstated or adjusted tariffs, and the Company expects that it will continue with this practice. Foreign countries subject to these U.S. tariffs continue to implement new, reinstated or adjusted rebalancing tariffs, and the Company expects that foreign countries will continue with that practice. For example, in February 2025, additional tariffs were imposed on imports from China and China responded with retaliatory tariffs on U.S. goods. The U.S. and foreign countries may also amend, suspend or withdraw their respective recently-enacted
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tariffs at any time. If the recently-enacted tariffs are not amended, suspended or withdrawn, it is likely to negatively impact the Company’s ability to sell products domestically and internationally at or near current prices as tariffs impact the cost of raw materials, components and motorcycles.
For example, in 2018 the U.S. implemented tariffs on steel and aluminum imports into the U.S. from the EU and in response, the EU implemented incremental rebalancing tariffs of 25% on certain products imported into the EU, including non-electric motorcycles. In April 2021, the 2018 incremental rebalancing tariffs of 25% started to apply, resulting in a 31% duty on the Company’s motorcycles imported into the EU from its manufacturing facilities in the U.S. and Thailand.
The 2018 incremental rebalancing tariffs of 25% were suspended in October 2021 pending negotiations between the U.S. and EU and further suspended on August 5, 2025 for six months. The EU continues to review this suspension as developments in trade relations with the U.S. progress. The Company cannot predict the outcome of these developments or their impact on the rebalancing tariffs or new tariffs.
The U.S. tariffs and rebalancing tariffs that were recently enacted or that may be enacted have contributed to uncertainty about current global economic conditions. In addition to impacting the cost of motorcycles, sustained uncertainty could increase the cost of components and materials used to make the Company’s motorcycles and other products and result in a global economic slowdown and long-term changes to global trade. Higher production costs could make the Company’s motorcycles and other products less affordable for consumers, both in the U.S. and in foreign countries, and negatively impact consumer demand.
•
The Company’s operations are dependent upon attracting and retaining skilled employees, including skilled labor, executive officers and other senior leaders. The Company’s future success depends on its continuing ability to: (i) identify, hire, develop, motivate, retain and promote skilled personnel for all areas of its organization, (ii) effectively execute reorganization actions within expected costs and realize the expected benefits of those actions and (iii) attract qualified and experienced independent directors for its Board of Directors.
The Company is highly dependent on its senior management, other key personnel, and its Board. The loss of key personnel or independent directors could adversely affect the Company’s operations and profitability. Any perceived uncertainties regarding the Company's future direction and control, its ability to execute its strategy, or alterations to the composition of its Board or senior management team could create a perception of instability or a shift in business direction, affecting the Company’s ability to attract or retain qualified personnel or independent directors. Further, the Company’s current and future total compensation arrangements, which include benefits and incentive awards, may not be successful in attracting new employees and retaining and motivating the Company’s existing employees. In addition, the Company must cultivate and sustain a work environment where employees are engaged and energized in their jobs to maximize their performance, and the Company must effectively execute reorganization actions. If the Company does not succeed in attracting new personnel, retaining existing personnel, implementing effective succession plans and motivating and engaging personnel, including executive officers, the Company may be unable to develop and distribute products and services and effectively execute its plans and strategies.
The Company disclaims any obligation to update these risk factors or any other forward-looking statements. The Company assumes no obligation, and specifically disclaims any such obligation, to update these risk factors or any other forward-looking statements to reflect actual results, changes in assumptions or other factors affecting such forward-looking statements.
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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
The Company's share repurchases, which consisted of shares repurchased on a discretionary basis and shares of common stock that employees surrendered to satisfy withholding taxes in connection with the vesting of restricted stock units and performance shares, were as follows during the quarter ended September 30, 2025:
2025 Fiscal Month
Total Number of
Shares Purchased
Average Price
Paid per Share
Total Number of Shares
Purchased as Part of
Publicly Announced
Plans or Programs
Maximum Number of
Shares that May Yet Be
Purchased Under the
Plans or Programs
July 1 to July 31
1,205
$
24
1,205
33,121,245
August 1 to August 31
1,295,839
$
28
1,295,839
31,826,745
September 1 to September 30
2,140,518
$
30
2,140,518
29,686,492
3,437,562
$
29
3,437,562
In July 2024, the Company's Board of Directors authorized the Company to repurchase up to 24.4 million shares of its common stock on a discretionary basis with no dollar limit or expiration date. In July 2025, the Company's Board of Directors authorized the Company to repurchase up to 15.0 million additional shares of its common stock on a discretionary basis with no dollar limit or expiration date. The Company repurchased 3.4 million shares on a discretionary basis during the quarter ended September 30, 2025 under the authorizations. As of September 30, 2025, 29.7 million shares remained under the authorizations.
Under the share repurchase authorization, the Company’s common stock may be purchased through any one or more of a Rule 10b5-1 trading plan and discretionary purchases on the open market, block trades, accelerated share repurchases or privately negotiated transactions. The repurchase authority has no expiration date but may be suspended, modified or discontinued at any time.
The Company's capital allocation priorities are to (i) fund strategic initiatives, including the associated capital expenditures, (ii) pay dividends and (iii) exercise discretionary share repurchases. These priorities are designed to support the investment required to enhance the long-term value of the Company and to return any excess cash to shareholders.
The amount of capital to be allocated to share repurchases is approved periodically by the Company’s Board of Directors, taking into account the Company’s expected cash flow over time. The specific number of shares repurchased, if any, and the timing of repurchases are determined by Company management from time to time and will depend on a number of factors, including share price, trading volume, and general market conditions, as well as on working capital requirements, general business conditions, and other factors.
The Harley-Davidson, Inc. 2020 Incentive Stock Plan and the 2022 Aspirational Incentive Stock Plan (Incentive Plans) and predecessor stock plans permit participants to satisfy all or a portion of the statutory federal, state, and local withholding tax obligations arising in connection with plan awards by electing to (a) have the Company withhold shares otherwise issuable under the award, (b) tender back shares received in connection with such award, or (c) deliver other previously owned shares, in each case having a value equal to the amount to be withheld. During the third quarter of 2025, the Company acquired 2,809 shares of common stock that employees presented to the Company to satisfy withholding taxes in connection with the vesting of restricted stock units and performance shares.
Item 5. Other Information
During the period ended September 30, 2025, no director or Section 16 officer of the Company
adopted
or
terminated
a "Rule 10b5-1 trading arrangement" or "non-Rule 10b5-1 trading arrangement," as each term is defined in Item 408(a) of Regulation S-K.
Item 6. Exhibits
Refer to the exhibit index immediately following this page.
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Harley-Davidson, Inc.
Exhibit Index to Form 10-Q
Exhibit No.
Description
3.1
Amended and Restated By-Laws of Harley-Davidson, Inc., effective as of September 23, 2025 (incorporated herein by reference to Exhibit 3.1 to the Registrant's Current Report on Form 8-k dated September 29, 2025 (File No. 1-9183))
10.1
Harley-Davidson Motorcycle Trusts Certificate Purchase Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and Cavendish LLC (Incorporated by reference to Exhibit 10.1 to the Form 8-K, filed by Harley-Davidson Motorcycle Trust 2025-A on August 5, 2025 (File No. 333-285406)).
10.2
Harley-Davidson Motorcycle Trusts Certificate Purchase Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and KKR Morrow Residuals Purchaser 1 LLC (Incorporated by reference to Exhibit 10.2 on Form 8-K, filed by Harley-Davidson Motorcycle Trust 2025-A on August 5, 2025 (File No. 333-285406)).
10.3
Harley-Davidson Motorcycle Trusts Certificate Purchase Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and KKR Morrow Residuals Purchaser 2 LLC (Incorporated by reference to Exhibit 10.3 on Form 8-K, filed by Harley-Davidson Motorcycle Trust 2025-A on August 5, 2025 (File No. 333-285406)).
10.4#
Back Book Purchase and Sale Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and KKR Morrow Trust
10.5
#
Master Purchase and Sale Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and KKR Morrow Trust
10.6
#
Subscription Agreement, dated July 30, 2025, between Harley-Davidson Financial Services, Inc. and KKR Morrow OpCo Aggregator LLC
10.7
#
Servicing Agreement, dated July 30, 2025, between KKR Morrow Trust and Harley-Davidson Credit Corp.
10.8
#
Back Book Purchase and Sale Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and Cavendish LLC
10.9
#
Master Purchase and Sale Agreement, dated July 30, 2025, between Harley-Davidson Credit Corp. and Cavendish LLC
10.1
0#
Subscription Agreement, dated July 30, 2025, between Harley-Davidson Financial Services, Inc. and Cavendish LLC
10.11
#
Servicing Agreement, dated July 30, 2025, between Cavendish LLC and Harley-Davidson Credit Corp.
10.12
Director Compensation Policy approved September 23, 2025
10.13
Amended and Restated Harley-Davidson, Inc. Director Stock Plan as amended effective May 14, 2025
19
Harley-Davidson, Inc. Insider Trading Policy
31.1
Chief Executive Officer Certification pursuant to Rule 13a-14(a)
31.2
Chief Financial Officer Certification pursuant to Rule 13a-14(a)
32.1
Written Statement of the Chief Executive Officer and the Chief Financial Officer pursuant to 18 U.S.C. §1350
101.INS
XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
101.SCH
XBRL Taxonomy Extension Schema Document
101.CAL
XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
XBRL Taxonomy Extension Label Linkbase Document
101.PRE
XBRL Taxonomy Extension Presentation Linkbase Document
104
Cover Page Interactive Data File - formatted in Inline XBRL and contained in Exhibit 101
# Certain portions of this exhibit (indicated by “[***]”) have been omitted pursuant to Regulation S-K, Item 601(b)(10).
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SIGNATURES
Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
HARLEY-DAVIDSON, INC.
Date: November 5, 2025
/s/ Jonathan R. Root
Jonathan R. Root
Chief Financial Officer and President, Commercial
(Principal financial officer)
Date: November 5, 2025
/s/ Bryan A. Beck
Bryan A. Beck
Chief Accounting Officer
(Principal accounting officer)
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