Harley-Davidson
HOG
#4373
Rank
$2.38 B
Marketcap
$20.22
Share price
4.01%
Change (1 day)
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Change (1 year)

Harley-Davidson - 10-Q quarterly report FY


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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


Form 10-Q


(X) Quarterly Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

For the quarterly period ended March 31, 1996

or

( ) Transition Report Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934 For the transition period from
_______________ to ______________


Commission File Number 1-9183


Harley-Davidson, Inc.
(Exact name of registrant as specified in its Charter)

Wisconsin 39-1382325
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)



3700 West Juneau Avenue, Milwaukee, Wisconsin 53208
(Address of principal executive offices) (Zip Code)

(414) 342-4680
(Registrant's telephone number, including area code)


None
(Former name, former address and former
fiscal year, if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that
the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes X No


Indicate the number of shares outstanding of each of the issuer's classes
of common stock, as of the latest practicable date.

Common Stock Outstanding as of May 3, 1996: 75,488,241 Shares
HARLEY-DAVIDSON, INC.

Form 10-Q Index
For the Quarter Ended March 31, 1996




Page
Part I. Financial Information

Item 1. Financial Statements

Condensed Consolidated Statements of Operations 3

Condensed Consolidated Balance Sheets 4

Condensed Consolidated Statements of Cash Flows 5

Notes to Condensed Consolidated Financial
Statements 6-7

Item 2. Management's Discussion and Analysis of
Financial Condition and Results of Operations 8-11



Part II. Other Information


Item 1. Legal Proceedings 12

Item 6. Exhibits and Reports on Form 8-K 12

Signatures 13

Exhibit Index 14
PART I - FINANCIAL INFORMATION
Item 1. Consolidated Financial Statements

Harley-Davidson, Inc.
Condensed Consolidated Statements of Operations
(Unaudited)
(In thousands, except per share amounts)


Three months ended

March 31, March 26,
1996 1995

Sales $371,051 $294,886
Cost of goods sold 255,274 204,495
-------- --------
Gross profit 115,777 90,391
Operating income from financial services 1,732 651
Selling, administrative and engineering
expenses (63,484) (51,785)
--------- --------
Income from operations 54,025 39,257
Interest income (expense) - net (405) 339
Other income (expense) - net (1,249) (1,963)
--------- ---------
Income from continuing operations before
provision for income taxes 52,371 37,633
Provision for income taxes 19,377 13,818
--------- ---------
Income from continuing operations 32,994 23,815
Loss from discontinued operations, net
of tax - (184)
---------- ---------
Net income $ 32,994 $ 23,631
======== ========
Weighted average common shares
outstanding 75,113 76,060
====== ======
Net income per common share:
Income from continuing operations $0.44 $0.31
Loss from discontinued operations,
net of tax - -
------ -----
Net income $0.44 $0.31
===== =====
Cash dividends per share $0.05 $0.04
===== =====
Harley-Davidson, Inc.
Condensed Consolidated Balance Sheets
(In thousands)

ASSETS

March 31, Dec. 31, March 26,
1996 1995 1995
(Unaudited) (Unaudited)
Current assets:
Cash and cash equivalents $ 39,577 $ 31,462 $ 19,295
Accounts receivable, net 157,786 134,210 144,296
Inventories (Note 2) 85,758 84,427 101,957
Notes receivable 12,000 - -
Other current assets 29,128 30,591 22,536
Net assets from
discontinued operations 22,833 56,548 56,848
-------- ------- --------
Total current assets 347,082 337,238 344,932
Finance receivables, net 270,762 213,444 -
Property, plant and equipment,
net 293,270 284,775 219,188
Goodwill 42,643 43,256 -
Other assets 82,177 66,949 64,844
Net assets from discontinued
operations 26,981 55,008 54,873
--------- --------- --------
$1,062,915 $1,000,670 $683,837
========= ========= ========

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
Notes payable $ 1,020 $ 2,327 $ 23,761
Current maturities of
long-term debt 278 364 218
Accounts payable 97,790 102,563 48,650
Accrued expenses and other 118,877 127,956 103,693
--------- --------- ---------
Total current liabilities 217,965 233,210 176,322
Finance debt 196,657 164,330 -
Postretirement health care benefits 63,980 63,570 61,273
Other long-term liabilities 50,746 44,991 29,939

Contingencies (Note 5)

Total shareholders' equity 533,567 494,569 416,303
--------- -------- --------
$1,062,915 $1,000,670 $683,837
========== ========= ========
Harley-Davidson, Inc.
Condensed Consolidated Statements of Cash Flows
(Unaudited)
(In thousands)


Three months ended
March 31, March 26,
1996 1995

Cash flows from operating activities:
Net income $ 32,994 $ 23,631
Depreciation and amortization 12,122 8,949
Long-term employee benefits 1,258 2,119
Other-net 1,490 (55)
Net change in discontinued operations 4,953 (5,328)
Net change in other current assets and
current liabilities (37,296) (40,797)
------- -------
Net cash provided by (used in)
operating activities 15,521 (11,481)

Cash flows from investing activities:
Purchase of property and equipment (19,884) (14,018)
Finance receivables acquired or
originated (274,435) -
Finance receivables collected/sold 216,507 -
Proceeds from disposition of
discontinued segment 23,350 -
Net change in discontinued operations (3,338) (2,234)
Other - net (7,492) 2,758
-------- -------
Net cash used in investing activities (65,292) (13,494)

Cash flows from financing activities:
Reduction of long-term debt (2,146) (127)
Net increase (decrease) in notes payable (1,307) 22,675
Net increase in finance debt 32,327 -
Dividends paid (3,899) (3,048)
Stock repurchases - (39,972)
Issuance of stock under employee
stock and option plans 11,134 131
Net change in discontinued operations 21,777 6,727
-------- --------
Net cash provided by (used in)
financing activities 57,886 (13,614)
-------- --------
Net increase (decrease) in cash and
cash equivalents 8,115 (38,589)

Cash and cash equivalents:
At beginning of period 31,462 57,884
-------- --------
At end of period $ 39,577 $ 19,295
======== ========
HARLEY-DAVIDSON, INC.
Notes to Condensed Consolidated Financial Statements
(Unaudited)

Note 1 - Basis of Presentation and Use of Estimates
The condensed interim consolidated financial statements included herein
have been prepared by Harley-Davidson, Inc. (the "Company") without audit.
Certain information and footnote disclosures normally included in complete
financial statements have been condensed or omitted pursuant to the rules
and regulations of the Securities and Exchange Commission and generally
accepted accounting principles for interim financial information. However,
the foregoing statements contain all adjustments (consisting only of
normal recurring adjustments) which are, in the opinion of Company
management, necessary to present fairly the consolidated financial
position as of March 31, 1996 and March 26, 1995, and the results of
operations for the three-month periods then ended. For further
information, refer to the consolidated financial statements and footnotes
thereto included in the Company's annual report on Form 10-K for the year
ended December 31, 1995.

The operations of Holiday Rambler are classified as discontinued
operations. As such, certain prior-year balances have been reclassified
in order to conform to current-year presentation.

On November 14, 1995, the Company acquired substantially all of the common
stock and common stock equivalents of Eaglemark Financial Services, Inc.
(Eaglemark) that it did not already own. The Company has included the
results of operations of Eaglemark in its statement of operations for the
three months ended March 26, 1995 as though it had been acquired at the
beginning of the year and deducted the preacquisition earnings as part of
non-operating expense. Prior to December 31, 1995, the Company accounted
for its investment in Eaglemark using the equity method. The carrying
value of its investment in Eaglemark was approximately $9.6 million and is
included in other assets at March 26, 1995.

The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements
and accompanying notes. Actual results could differ from those estimates.

Note 2 - Inventories
The Company values its inventories at the lower of cost, principally using
the last-in, first-out (LIFO) method, or market. Inventories consist of
the following (in thousands):

March 31, Dec. 31, March 26,
Components at the lower of cost, 1996 1995 1995
first-in, first-out (FIFO),
or market:
Raw material & work-in-
process $ 30,328 $ 32,284 $ 32,438
Finished goods 19,236 19,290 31,626
Parts & accessories 56,023 52,182 56,027
-------- ------- ---------
105,587 103,756 120,091
Excess of FIFO over LIFO 19,829 19,329 18,134
-------- ------- ---------
Inventories as reflected in the
accompanying condensed
consolidated balance sheets $ 85,758 $ 84,427 $101,957
======= ======= =======

Note 3 - Capital Stock
The Company has continuing authorization from its Board of Directors to
repurchase up to 4 million shares of the Company's outstanding common
stock. During the first quarter of 1995, the Company repurchased
1,650,000 shares of its common stock with cash on hand and short-term
borrowings.

Note 4 - Supplemental noncash investing activities
On March 6, 1996, the Company sold substantially all of the assets of its
Holiday Rambler Recreational Vehicles Division to Monaco Coach Corporation
("Monaco"). Total consideration consisted of approximately $23 million in
cash, $3 million in preferred stock of Monaco, a $12 million note from a
Monaco subsidiary guaranteed by Monaco and assumption by Monaco of certain
liabilities of the acquired operations in the approximate amount of $47
million.

Note 5 - Contingencies
The Company is involved with government agencies in various environmental
matters, including a matter involving soil and groundwater contamination
at its York, Pennsylvania facility (the Facility). The Facility was
formerly used by the U.S. Navy and AMF (the predecessor corporation of
Minstar). The Company purchased the Facility from AMF in 1981. Although
the Company is not certain as to the extent of the environmental
contamination at the Facility, it is working with the Pennsylvania
Department of Environmental Resources in undertaking certain investigation
and remediation activities. In March 1995, the Company entered into a
settlement agreement (the Agreement) with the Navy. The Agreement calls
for the Navy and the Company to contribute amounts into a trust equal to
53% and 47%, respectively, of future costs associated with investigation
and remediation activities at the Facility (response costs). The trust
will administer the payment of the future response costs at the Facility
as covered by the Agreement. In addition, in March 1991 the Company
entered into a settlement agreement with Minstar related to certain
indemnification obligations assumed by Minstar in connection with the
Company's purchase of the Facility. Pursuant to this settlement, Minstar
is obligated to reimburse the Company for a portion of its response costs
at the Facility. Although substantial uncertainty exists concerning the
nature and scope of the environmental remediation that will ultimately be
required at the Facility, based on preliminary information currently
available to the Company and taking into account the Company's settlement
agreement with the Navy and the settlement agreement with Minstar, the
Company estimates that it will incur approximately $5 million of net
additional response costs at the Facility. The Company has established
reserves for this amount. The Company's estimate of additional response
costs is based on reports of environmental consultants retained by the
Company, the actual costs incurred to date and the estimated costs to
complete the necessary investigation and remediation activities. Response
costs are expected to be incurred over a period of approximately 10 years.
The reserves established by the Company have not been reduced by potential
insurance recoveries and are not discounted. The Company has put certain
of its insurance carriers on notice that it intends to make claims
relating to the environmental contamination at the Facility. However, the
Company is currently unable to determine the probable amount of recovery
available, if any, under insurance policies.
Item 2.  Management's Discussion and Analysis of Financial Condition and
Results of Operations

Results of Operations for the Three Months Ended March 31, 1996
Compared to the Three Months Ended March 26, 1995

For the quarter ended March 31, 1996, consolidated net sales totaled
$371.1 million, a $76.2 million or 25.8% increase over the same period
last year. Net income and earnings per share for 1996 were $33.0 million
and $.44 on 75.1 million shares outstanding versus $23.6 million and $.31
on 76.1 million shares outstanding in 1995, increases of 39.6% and 41.9%,
respectively. All 1995 financial data have been restated to reflect the
classification of the Company's Transportation Vehicles segment to that of
a discontinued operation, as announced on January 22, 1996. All Harley-
Davidson, Inc. sales are generated by the Motorcycles and Related Products
("Motorcycles") segment.

Motorcycle Unit Shipments and Net Sales
For the Three Month Periods Ended March 31, 1996 and March 26, 1995


Incr
1996 1995 (Decr) %
Motorcycle units
(excluding Buell) 30,071 23,651 6,420 27.1%
Net sales (in
millions):
Motorcycles
(excluding Buell) $297.0 $224.8 $72.2 32.1%
Motorcycle Parts and
Accessories 68.1 65.5 2.6 4.0
Other 6.0 4.6 1.4 30.4
Total Motorcycles
and Related
Products $371.1 $294.9 $76.2 25.8%



The Motorcycles segment reported record first quarter net sales. Net
sales increases were primarily driven by a 27.1% increase in motorcycle
unit shipments. The increase in motorcycle unit shipments over the first
quarter of 1995 was due to more production days versus the same period
last year and higher average daily production rates.

Sales of Buell motorcycles (which are distributed through select Harley-
Davidson dealers) increased to $4.6 million in 1996 as compared to $3.6
million in 1995. (Included in "Other" in the above table.)

During the first quarter of 1996, motorcycle production averaged 470 units
per day. The Company announced that it increased daily motorcycle
production to an average of 485 units per day starting the first day of
the second quarter.

Parts and Accessories revenue of $68.1 million was up only $2.6 million or
$4.0% compared to the first quarter of 1995. The combined sales of
Genuine Motor Parts and Genuine Motor Accessories were up 23.0% compared
to last year however, MotorClothes sales were down 23.0%. The Company
anticipates that overall Parts and Accessories revenue growth for 1996
will approximate the growth rate in motorcycle unit shipments as the
demand for Genuine Motor Parts and Genuine Motor Accessories remains
strong. Due to the softening in demand for the MotorClothes product line,
the Company expects 1996 MotorClothes sales to be down from 1995.


Gross Profit

Gross profit increased $25.4 million, or 28.1%, compared to the first
quarter of 1995 primarily due to an increase in motorcycle volume. The
gross profit margin was 31.2% in 1996 as compared with 30.7% in 1995. The
increase in the gross profit percentage was due to a shift in mix from the
lower margin Sportster model, a decrease in overtime and a shift in mix
from MotorClothes to Genuine Motor Parts.

Operating Expenses
For the Three Month Periods Ended March 31, 1996 and March 26, 1995
(Dollars in Millions)


Incr
1996 1995 (Decr) %
Motorcycles and Related
Products $61.0 $49.9 $11.1 22.2%
Corporate 2.5 1.9 .6 31.6
Total operating
expenses $63.5 $51.8 $11.7 22.6%


Operating expenses increased $11.7 million, or 22.6%, compared to the
first quarter of 1995. The increase was largely related to increased
motorcycle volumes and an increase in engineering expenses when compared
to the same period last year.

Operating income from financial services
The results of operations of the Financial Services segment were $1.7
million and $.7 million in 1996 and 1995, respectively.

Consolidated income taxes
The Company's effective income tax rate for the first quarter of 1996
approximated 37.0% compared to 36.7% during the first quarter of 1995.

Discontinued operations
The operations for the Transportation Vehicles segment have been
classified as discontinued operations. The sale of the Recreational
Vehicles division and ten of the fourteen Holiday World stores was
completed in the first quarter of 1996 (the remaining four stores will be
disposed of by the Company in due course). The disposition of the
remaining businesses (Commercial Vehicles division and B&B Molders) is
expected to be finalized during 1996.

Environmental
The Company's policy is to comply with all applicable environmental laws
and regulations, and the Company has a compliance program in place to
monitor, and report on, environmental issues. The Company has reached
settlement agreements with its former parent (Minstar, successor to AMF
Incorporated) and the U.S. Navy regarding groundwater remediation at the
Company's manufacturing facility in York, Pennsylvania and currently
estimates that it will incur approximately $5 million of net additional
costs related to the remediation effort. The Company has established
reserves for this amount. See Note 5 of the notes to condensed
consolidated financial statements.

Recurring costs associated with managing hazardous substances and
pollution in on-going operations are not material.

The Company regularly invests in equipment to support and improve its
various manufacturing processes. While the Company considers environmental
matters in capital expenditure decisions, and while some capital
expenditures also act to improve environmental compliance, only a small
portion of the Company's annual capital expenditures relate to equipment
which has the sole purpose of meeting environmental compliance
obligations. The Company anticipates that capital expenditures for
equipment used to limit hazardous substances/ pollutants during 1996 will
approximate $1 million. The Company does not expect that these
expenditures related to environmental matters will have a material effect
on future operating results or cash flows.


Liquidity and Capital Resources

During the first quarter, the Company had an increase in cash of
approximately $8 million compared to December 31, 1995. The Motorcycles
segment generally experiences increases in receivable balances during the
first quarter over prior year-end balances due to the annual December
shut-downs. The Motorcycles segment's receivable balances also increased
as a result of motorcycle volume increases. The results of discontinued
operations, including the sale of the Recreational Vehicles Division, had
a positive impact on cash flows of approximately $47 million. This was
offset by the finance receivable activity which impacted cash flows for
the first time since the acquisition of the remaining interest in
Eaglemark in November, 1995. The related finance debt increased
approximately $32 million as the motorcycle and marine retail activity
began their seasonal increase.

Capital expenditures amounted to $19.9 million and $14.0 million during
the first quarter of 1996 and 1995, respectively. The Company is pursuing
a long-term manufacturing strategy to increase its motorcycle production
capacity with a goal of having the capacity to manufacture in excess of
200,000 units per year by 2003. The strategy includes expansion in and
near the Company's existing facilities and construction of a new
manufacturing facility in Kansas City, Missouri.

The following are forward looking statements: Due in part to this
strategy, the Company anticipates 1996 capital expenditures will
approximate $180-$200 million, and the Company currently estimates that
1997 capital expenditures will be in the range of $160-$180 million and
1998 capital expenditures will be in the range of $120-$140 million. The
Company currently estimates it will have the capacity to produce at least
117,000 motorcycles in 1996, 125,000-130,000 units in 1997 and 145,000-
150,000 units in 1998. The Company anticipates it will have the ability
to fund all capital expenditures with internally generated funds and
short-term financing.

The Company's ability to reach these production capacity levels will
depend upon, among other factors, the Company's ability to (i) continue to
realize efficiencies in the utilization of existing facilities through
implementation of innovative manufacturing techniques and other means,
(ii) implement additions and changes to existing facilities and (iii)
construct the new manufacturing facility such that it will be operational
in 1998. However, there is no assurance that the Company will continue to
find means to realize additional efficiencies. In addition, the Company
could experience delays in making additions and changes to existing
facilities and/or constructing the new manufacturing facility as a result
of risks normally associated with the construction and operation of new
manufacturing facilities, including unanticipated problems in
construction, delays in the delivery of machinery and equipment or
difficulties in making such machinery and equipment operational, work
stoppages, difficulties with suppliers, natural causes or other factors.
These risks, potential delays and uncertainties regarding the actual costs
of the measures the Company intends to take to implement its strategy
could also impact adversely the capital expenditure estimates referred to
above. Moreover, there is no assurance that the Company will have the
ability to sell all of the motorcycles it has the capacity to produce.

The Company (excluding Eaglemark) currently has nominal levels of long-
term debt and has available lines of credit of approximately $49 million,
of which approximately $47 million remained available at March 31, 1996.

Eaglemark finances its business, without guarantees from the Company,
through commercial paper, through revolving credit facilities and by
securitizing its retail installment loans. Eaglemark issues short-term
commercial paper secured by wholesale finance receivables with maximum
issuance available of $155 million of which $142.3 million was outstanding
at March 31, 1996. Maturities of commercial paper issued range from 1 to
60 days. Eaglemark has in place two revolving credit facilities totalling
$110 million to fund primarily the United States and Canadian retail loan
originations of which approximately $56 million was outstanding at March
31, 1996. Borrowings under the facilities are secured by, and limited to
a percentage of, eligible receivables ranging from 75% to 95% of the
outstanding loan balances. During the first quarter, Eaglemark
securitized and sold approximately $59 million of its retail installment
loans to investors with limited recourse, with servicing rights being
retained by Eaglemark. The Company expects the future growth of Eaglemark
will be financed from additional capital contributions from the Company
and a continuation of its programs of commercial paper and
securitizations.

The Company has continuing authorization from its Board of Directors to
repurchase up to 4 million shares of the Company's outstanding common
stock. During the first quarter of 1995, the Company repurchased
1,650,000 shares of its common stock with cash on hand and short-term
borrowings of $40 million.

On February 19, 1996, the Company's Board of Directors declared a cash
dividend of $.05 per share payable March 25, 1996 to shareholders of
record March 15.
Part II - OTHER INFORMATION

HARLEY-DAVIDSON, INC.
FORM 10-Q
March 31, 1996

Item 1. Legal Proceedings
The Company is involved with government agencies in various environmental
matters, including a matter involving soil and groundwater contamination
at its York, Pennsylvania facility. See footnote 5 to the accompanying
condensed consolidated financial statements.


Item 6. Exhibits and Reports on Form 8-K
(a) Exhibits
10.1 Harley-Davidson Pension Benefit Restoration Plan
10.2 Form of Supplemental Executive Retirement Plan Agreement
between the Registrant and each of Messrs. Bleustein, Gelb,
Gray, Hoelter, Teerlink, Werner and Ziemer
27.1 Financial Data Schedule for March 31, 1996
27.2 Restated Financial Data Schedule for March 26, 1995

(b) Reports on Form 8-K
The Company filed a current report on Form 8-K dated March 6, 1996
to report under Item 2 the disposition of its Holiday Rambler
Recreational Vehicle Division including 10 of its 14 Holiday World
Recreational Vehicle Dealerships.
Part II - Other Information

HARLEY-DAVIDSON, INC.
Form 10-Q

March 31, 1996


Signatures

Pursuant to the requirements of the Securities and Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.

HARLEY-DAVIDSON, INC.





Date: May 14, 1996 /s/ James L. Ziemer
James L. Ziemer
Vice President and Chief Financial
Officer (Principal Financial Officer)



May 14, 1996 /s/ James M. Brostowitz
James M. Brostowitz
Vice President, Controller
(Principal Accounting Officer) and
Treasurer
Exhibit Index





Exhibit No. Description

10.1 Harley-Davidson Benefit Restoration Plan

10.2 Form of Supplemental Executive Retirement Plan Agreement
between the Registrant and each of Messrs. Bleustein, Gelb,
Gray, Hoelter, Teerlink, Werner and Ziemer

27.1 Financial Data Schedule for March 31, 1996

27.2 Restated Financial Data Schedule for March 26, 1995