Park National Corp
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1

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K
(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 1998
OR
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from ___________ to ____________

Commission File Number 1-13006

PARK NATIONAL CORPORATION
------------------------------------------------------
(Exact name of Registrant as specified in its charter)

Ohio 31-1179518
- ----------------------------------- -------------------------------------
(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)

50 North Third Street, Newark, Ohio 43055
- ---------------------------------------- -------------------------------------
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (740) 349-8451
----------------

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange
Title of each class on which registered
- ------------------- --------------------------
Common Shares, without par value (9,307,060 American Stock Exchange
common shares outstanding on February
26, 1999)

Securities registered pursuant to Section 12(g) of the Act: None


Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes X No ____
---

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

Based upon the closing price reported on the American Stock Exchange on February
26, 1999, the aggregate market value of the Common Shares of the Registrant held
by non-affiliates on that date was $590,151,379.

Documents Incorporated by Reference:

(1) Portions of the Registrant's Annual Report to Shareholders for
the fiscal year ended December 31, 1998, are incorporated by
reference into Part II of this Annual Report on Form 10-K.

(2) Portions of the Registrant's definitive Proxy Statement for
its Annual Meeting of Shareholders to be held on April 19,
1999, are incorporated by reference into Part III of this
Annual Report on Form 10-K.

Exhibit Index on Page E-1
2
PART I
------

ITEM 1. BUSINESS.

GENERAL

Park National Corporation ("Park") is a bank holding company under
the Bank Holding Company Act of 1956 and is subject to regulation by the Federal
Reserve Board.

Through its subsidiaries, The Park National Bank, Newark, Ohio, a
national banking association ("PNB"), The Richland Trust Company, Mansfield,
Ohio, an Ohio state-chartered bank ("Richland"), Century National Bank,
Zanesville, Ohio, a national banking association ("Century"), and The First-Knox
National Bank of Mount Vernon, a national banking association ("FKNB"), Park
engages in a general commercial banking and trust business, in fifteen counties
in central and southern Ohio. PNB operates through two banking divisions with
the Park Division headquartered in Newark, Ohio and the Fairfield National
Division headquartered in Lancaster, Ohio. FKNB also operates through two
banking divisions with the First-Knox Division headquartered in Mount Vernon,
Ohio and the Farmers and Savings Division headquartered in Loudonville, Ohio.

SERVICES PROVIDED BY PARK'S SUBSIDIARIES

PNB, Richland, Century and FKNB provide the following principal
services: the acceptance of deposits for demand, savings and time accounts and
the servicing of these accounts; commercial, industrial, consumer and real
estate lending, including installment loans, credit cards, home equity lines of
credit and commercial and auto leasing; safe deposit operations; trust services;
cash management; electronic funds transfers; and a variety of additional
banking-related services tailored to the needs of individual customers. Park
believes that the deposit mix of its subsidiaries is such that no material
portion has been obtained from a single customer and, consequently, the loss of
any one customer of any subsidiary would not have a materially adverse effect on
the business of that subsidiary or Park.

Park's subsidiaries deal with a wide cross-section of businesses and
corporations located primarily in Ashland, Athens, Coshocton, Fairfield,
Franklin, Hamilton, Hocking, Holmes, Knox, Licking, Morgan, Morrow, Muskingum,
Perry and Richland Counties in Ohio. Few loans are made to borrowers outside
these counties. Each subsidiary makes lending decisions in accordance with
written loan policies designed to maintain loan quality. Each subsidiary
originates and retains for its own portfolio commercial and commercial real
estate loans, variable rate residential real estate loans, home equity lines of
credit, installment loans and credit card loans. Each subsidiary also generates
fixed rate residential real estate loans for the secondary market. The loans of
each subsidiary are spread over a broad range of industrial classifications.
Park believes that its subsidiaries have no significant concentrations of loans
to borrowers engaged in the same or similar industries and have no loans to
foreign entities.

Commercial lending entails significant additional risks as compared
with consumer lending -- i.e., single-family residential mortgage lending, home
equity lines of credit, installment lending, credit card loans and automobile
leasing. In addition, the payment experience on commercial loans typically
depends on adequate cash flow of a business and thus may be subject,

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to a greater extent, to adverse conditions in the economy generally or adverse
conditions in a specific industry.

At December 31, 1998, Park's subsidiaries had outstanding
approximately $520.8 million in commercial loans (including commercial real
estate loans) and commercial leases, representing approximately 31.7% of their
total aggregate loan portfolio as of that date. PNB's, Richland's, Century's and
FKNB's regulatory limits for loans made to one borrower were $14.4 million, $4.7
million, $4.2 million and $6.6 million, respectively, at December 31, 1998.
However, participations in loans of amounts larger than $5.0 million are
generally sold to other banks. Loan terms include amortization schedules
commensurate with the purpose of each loan, the source of each repayment and the
risk involved. Executive Committee approval is required for loans to borrowers
whose aggregate total debt, including the principal amount of the proposed loan,
exceeds $2.0 million. The primary analysis technique used in determining whether
to grant a commercial loan is the review of a schedule of cash flows to evaluate
whether anticipated future cash flows will be adequate to service both interest
and principal due.

Park has a loan review program which reevaluates annually all loans
with an outstanding amount greater than $100,000. If deterioration has occurred,
the lender subsidiary takes effective and prompt action designed to assure
payment of the loan. Upon detection of the reduced ability of a borrower to
service interest and/or principal on a loan, the subsidiary downgrades the loan
and places it on non-accrual status. The subsidiary then works with the borrower
to develop a payment schedule which they anticipate will permit service of the
principal and interest on the loan by the borrower. Loans which deteriorate and
show the inability of a borrower to repay principal and do not meet the
subsidiary's standards are charged off quarterly.

PNB also leases equipment under terms similar to its commercial
lending policies. Park Leasing Company, a division of PNB, originates and
services direct leases of equipment PNB acquires with no outside financing. In
addition, Scope Leasing, Inc., a wholly-owned subsidiary of PNB, specializes in
the direct leasing of aircraft with no outside financing.

At December 31, 1998, Park's subsidiaries had outstanding consumer
loans (including automobile leases and credit cards) in an aggregate amount of
approximately $370.5 million constituting approximately 22.6% of their aggregate
total loan portfolio. The subsidiaries make installment credit available to
customers and prospective customers in their primary market area of Ashland,
Athens, Coshocton, Fairfield, Franklin, Hamilton, Hocking, Holmes, Knox,
Licking, Morgan, Morrow, Muskingum, Perry and Richland Counties, Ohio. In
addition, the subsidiaries participate in an automobile installment loan program
sponsored by a major national insurance company under which automobile
installment loans may be made to borrowers throughout the State of Ohio. Credit
approval for consumer loans requires demonstration of sufficient income to repay
principal and interest due, stability of employment, a positive credit record
and sufficient collateral for secured loans. It is the policy of Park's
subsidiaries to adhere strictly to all laws and regulations governing consumer
lending. A qualified compliance officer is responsible for monitoring each
subsidiary's performance in this area and for advising and updating loan
personnel. Park's subsidiaries make credit life insurance and health and
accident insurance available to all qualified buyers, thus reducing their risk
of loss when a borrower's income is terminated or interrupted. Each subsidiary
reviews its consumer loan portfolio monthly and charges off loans which do not
meet that subsidiary's standards. Each subsidiary also offers VISA and
MasterCard accounts

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through its consumer lending department. These accounts are administered under
the same standards as other consumer loans and leases.

Consumer loans generally involve more risk as to collectibility than
mortgage loans because of the type and nature of the collateral and, in certain
instances, the absence of collateral. As a result, consumer lending collections
depend upon the borrower's continued financial stability, and thus are more
likely to be adversely affected by job loss, divorce or personal bankruptcy and
by adverse economic conditions.

At December 31, 1998, Park's subsidiaries had outstanding
approximately $750.2 million in residential real estate, home equity lines of
credit and construction mortgages, representing approximately 45.7% of total
loans outstanding. The market area for real estate lending by the subsidiaries
is concentrated in Ashland, Athens, Coshocton, Fairfield, Franklin, Hamilton,
Hocking, Holmes, Knox, Licking, Morgan, Morrow, Muskingum, Perry and Richland
Counties, Ohio. Each subsidiary generally requires that the residential real
estate loan amount be no more than 80% of the purchase price or the appraisal
value of the real estate securing the loan, unless private mortgage insurance is
obtained by the borrower. Loans made for each subsidiary's portfolio in this
lending category are generally one-year adjustable rate, fully amortized
mortgages. Each subsidiary also originates fixed rate real estate loans for the
secondary market. The standards applicable to these loans permit a higher loan
to value ratio and a longer loan term. These loans are generally sold
immediately after closing. All real estate loans are secured by first mortgages
with evidence of title in favor of the subsidiary in the form of an attorney's
opinion of title or a title insurance policy. Each subsidiary also requires
proof of hazard insurance with the subsidiary named as the mortgagee and as the
loss payee. Independent appraisals are required in the case of consumer real
estate loans in excess of $250,000.

Home equity lines of credit are generally made as second mortgages by
Park's subsidiaries. The maximum amount of a home equity line of credit is
generally limited to 80% of the appraised value of the property less the balance
of the first mortgage. The home equity lines of credit are written with ten-year
terms but are subject to review and reappraisal every three years. A variable
interest rate is generally charged on the home equity lines of credit.

Construction financing is generally considered to involve a higher
degree of risk of loss than long-term financing on improved, occupied real
estate. Risk of loss on a construction loan depends largely upon the accuracy of
the initial estimate of the property's value at completion of construction and
the estimated cost (including interest) of construction. If the estimate of
construction cost proves to be inaccurate, the subsidiary making the loan may be
required to advance funds beyond the amount originally committed to permit
completion of the project. If the estimate of value proves inaccurate, the
subsidiary may be confronted, at or prior to the maturity of the loan, with a
project having a value insufficient to assure full repayment, should the
borrower default.

COMPETITION

Park's subsidiaries compete for deposits and loans with other banks,
savings associations, credit unions and other types of financial institutions.
The primary factors in competing for loans are interest rates charged and
overall services provided to borrowers. The primary factors in

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competing for deposits are interest rates paid on deposits, account liquidity
and convenience of office locations.

EMPLOYEES

As of December 31, 1998, Park and its subsidiaries had 1,007
full-time equivalent employees.

SUPERVISION AND REGULATION

The following summarizes various statutes and regulations affecting
Park and its subsidiaries. This summary is qualified in its entirety by
reference to such statutes and regulations.

Park is a bank holding company under the Bank Holding Company Act,
which restricts the activities of Park and the acquisition by Park of voting
shares or assets of any bank, savings association or other company. Park is also
subject to the reporting requirements of, and examination and regulation by, the
Federal Reserve Board. Park's subsidiary banks are subject to restrictions
imposed by the Federal Reserve Act on transactions with affiliates, including
loans or extensions of credit to Park or its subsidiaries, investments in the
stock or other securities thereof and the taking of such stock or securities as
collateral for loans or extensions of credit to any borrower; the issuance of
guarantees, acceptances or letters of credit on behalf of Park and its
subsidiaries; purchases or sales of securities or other assets; and the payment
of money or furnishing of services to Park and its other subsidiaries. Park is
prohibited from acquiring direct or indirect control of more than 5% of any
class of voting stock or substantially all of the assets of any bank holding
company without the prior approval of the Federal Reserve Board. Park and its
subsidiaries are prohibited from engaging in certain tying arrangements in
connection with extensions of credit and/or the provision of other property or
services to a customer by Park or its subsidiaries.

As national banks, PNB, Century and FKNB are supervised and regulated
by the Comptroller of the Currency. As an Ohio state-chartered bank, Richland is
supervised and regulated by the Ohio Division of Financial Institutions.

The FDIC insures the deposits of PNB, Richland, Century and FKNB and
those entities are subject to the applicable provisions of the Federal Deposit
Insurance Act. A subsidiary of a bank holding company can be liable to reimburse
the FDIC if the FDIC incurs or anticipates a loss because of a default of
another FDIC-insured subsidiary of the bank holding company or in connection
with FDIC assistance provided to the subsidiary in danger of default. In
addition, the holding company of any insured financial institution submitting a
capital restoration plan under the federal banking agencies' regulations on
prompt corrective action is required to guarantee a portion of the institution's
capital shortfall.

Various requirements and restrictions under the laws of the United
States and the State of Ohio affect the operations of PNB, Richland, Century and
FKNB including requirements to maintain reserves against deposits, restrictions
on the nature and amount of loans made and the interest charged thereon,
restrictions relating to investments and other activities, limitations on credit
exposure to correspondent banks, limitations on activities based on capital and
surplus, limitations on payment of dividends, and limitations on branching. PNB,
Century, FKNB and

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Richland may branch across state lines, unless the law of the other state
specifically prohibits interstate branching.

The Federal Reserve Board has adopted risk-based capital guidelines
for bank holding companies and state member banks. The risk-based capital
guidelines include both a definition of capital and a framework for calculating
weighted risk assets by assigning assets and off-balance sheet items to broad
risk categories. The minimum ratio of capital to weighted risk assets (including
off-balance sheet items, such as standby letters of credit) is 8%. At least 4%
must be comprised of common stockholders' equity (including retained earnings
but excluding treasury stock), qualifying noncumulative perpetual preferred
stock, a limited amount of qualifying cumulative perpetual preferred stock, and
minority interests in equity accounts of consolidated subsidiaries, less
goodwill and certain other intangible assets ("Tier 1 capital"). The remainder
("Tier 2 capital") may consist of mandatory convertible debt securities, a
limited amount of subordinated debt, other preferred stock and a limited amount
of allowance for loan and lease losses. The Federal Reserve Board also imposes a
minimum leverage ratio (Tier 1 capital to total assets) of 3% for bank holding
companies and state member banks that meet specified conditions, including no
operational, financial or supervisory deficiencies, and having the highest
regulatory rating. The minimum leverage ratio is 4% - 5% for other bank holding
companies and state member banks based on their particular circumstances and
risk profiles and those experiencing or anticipating significant growth.
National bank subsidiaries, such as PNB, Century and FKNB, and state non-member
bank subsidiaries, such as Richland, are subject to similar capital requirements
adopted by their regulators.

Park and its subsidiaries currently satisfy all capital requirements.
Failure to meet applicable capital guidelines could subject a banking
institution to a variety of enforcement remedies available to federal and state
regulatory authorities, including the termination of FDIC deposit insurance.

The federal banking regulators have established regulations governing
prompt corrective action to resolve capital deficient banks and savings
associations. Under these regulations, institutions which become
undercapitalized become subject to mandatory regulatory scrutiny and
limitations, which increase as capital continues to decrease.

Park's ability to obtain funds for the payment of dividends and other
cash requirements largely depends on the amount of dividends declared by its
subsidiary banks and other subsidiaries. However, the Federal Reserve Board
expects Park to serve as a source of strength to PNB, Richland, Century and
FKNB. The Federal Reserve Board may require Park to retain capital for further
investment in its subsidiaries, rather than using the funds for dividends to
shareholders. PNB, Richland, Century and FKNB may not pay dividends to Park if,
after paying such dividends, they would fail to meet the required minimum levels
under the risk-based capital guidelines and the minimum leverage ratio
requirements. PNB, Richland, Century and FKNB must have the approval of their
respective regulatory authorities if a dividend in any year would cause the
total dividends for that year to exceed the sum of the current year's earnings
and the retained earnings for the preceding two years, less required transfers
to surplus. Payment of dividends by a bank subsidiary may be restricted at any
time at the discretion of the appropriate regulator if it deems the payment to
constitute an unsafe and/or unsound banking practice or necessary to maintain
adequate capital

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for the bank. These provisions could limit Park's ability to pay dividends on
its outstanding common shares.

DEPOSIT INSURANCE ASSESSMENTS

The FDIC may establish separate annual assessment rates for deposit
insurance for members of the Bank Insurance Fund ("BIF") and members of the
Savings Association Insurance Fund ("SAIF"). PNB, Richland and FKNB are BIF
members and Century is an SAIF member. Insurance premiums for SAIF and BIF
members are determined during each semi-annual assessment period based upon the
members' respective categorization as either (1) well capitalized, (2)
adequately capitalized or (3) undercapitalized. An institution is also assigned
by the FDIC to one of three supervisory subgroups within each capital group. The
supervisory subgroup to which an institution is assigned is based on a
supervisory evaluation provided to the FDIC by the institution's primary federal
regulator and information which the FDIC determines to be relevant to the
institution's financial condition and the risk posed to the deposit insurance
funds (which may include, if applicable, information provided by the
institution's state supervisor). An institution's assessment rate depends on the
capital category and supervisory category to which it is assigned.

MONETARY POLICY AND ECONOMIC CONDITIONS

The business of commercial banks is affected not only by general
economic conditions, but also by the policies of various governmental regulatory
authorities, including the Federal Reserve Board. The Federal Reserve Board
regulates money and credit conditions and interest rates in order to influence
general economic conditions primarily through open market operations in U.S.
Government securities, changes in the discount rate on bank borrowings and
changes in reserve requirements against bank deposits. These policies and
regulations significantly affect the overall growth and distribution of bank
loans, investments and deposits and the interest rates charged on loans as well
as the interest rates paid on deposits and accounts.

The monetary policies of the Federal Reserve Board have had a
significant effect on the operating results of commercial banks in the past and
are expected to have significant effects in the future. In view of the changing
conditions in the economy and the money market and the activities of monetary
and fiscal authorities, Park can make no definitive predictions as to future
changes in interest rates, credit availability or deposit levels.

EFFECT OF ENVIRONMENTAL REGULATION

Compliance with federal, state and local provisions regulating the
discharge of materials into the environment, or otherwise relating to the
protection of the environment, has not had a material effect upon the capital
expenditures, earnings or competitive position of Park and its subsidiaries.
Park believes the nature of the operations of its subsidiaries has little, if
any, environmental impact. Park, therefore, anticipates no material capital
expenditures for environmental control facilities for its current fiscal year or
for the foreseeable future. Park's subsidiaries may be required to make capital
expenditures for environmental control facilities related to properties they
acquire in the future through foreclosure proceedings; however, the amount of
such capital expenditures, if any, is not currently determinable.

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FORWARD-LOOKING STATEMENTS

Certain statements contained in this Annual Report on Form 10-K which
are not statements of historical fact constitute forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995 (the
"Act"), including, without limitation, the statements specifically identified as
forward-looking statements within this document. In addition, certain statements
in future filings by Park with the Securities and Exchange Commission, in press
releases, and in oral and written statements made by or with the approval of
Park which are not statements of historical fact constitute forward-looking
statements within the meaning of the Act. Examples of forward-looking statements
include: (i) projections of revenues, income or loss, earnings or loss per
share, the payment or non-payment of dividends, capital structure and other
financial items; (ii) statements of plans and objectives of Park or its
management or Board of Directors, including those relating to products or
services; (iii) statements of future economic performance; and (iv) statements
of assumptions underlying such statements. Words such as "believes",
anticipates", expects", "intends", "targeted", and similar expressions are
intended to identify forward-looking statements but are not the exclusive means
of identifying such statements.

Forward-looking statements involve risks and uncertainties which may
cause actual results to differ materially from those in such statements. Factors
that could cause actual results to differ from those discussed in the
forward-looking statements include: (i) the strength of the U.S. economy in
general and the strength of the local economies in which Park's subsidiaries
operate; (ii) the effects of and changes in trade, monetary and fiscal policies
and laws, including interest rate policies of the Federal Reserve Board; (iii)
inflation, interest rate, market and monetary fluctuations; (iv) the timely
development and acceptance of new products and services and perceived overall
value of these products and services by customers; (v) changes in consumer
spending, borrowing and saving habits; (vi) technological changes; (vii) Park's
ability to increase market share and control expenses; (viii) Park's ability to
execute its business plan, including its plan to address the Year 2000 issue and
the ability of third parties to effectively address their Year 2000 issues; (ix)
the effect of changes in laws and regulations (including laws and regulations
concerning taxes, banking, securities and insurance) with which Park and its
subsidiaries must comply; and (x) the success of Park at managing the risks
involved in the foregoing.

Forward-looking statements speak only as of the date on which they
are made, and Park undertakes no obligation to update any forward-looking
statement to reflect events or circumstances after the date on which the
statement is made to reflect unanticipated events.

ITEM 2. PROPERTIES.

Park's principal executive offices are located at 50 North Third
Street, Newark, Ohio 43055. Park does not lease or own any physical property,
real or personal.

The principal offices of PNB are located in its two-story main office
building at 50 North Third Street, Newark, Ohio 43055. PNB occupies all of this
building. PNB's Operations Center is located in a three-story building owned by
it at 21 South First Street, Newark, Ohio 43055. PNB occupies approximately
36,000 square feet of this building, with the remaining 4,000 square feet leased
to outside tenants. PNB, in addition to having six offices in Newark (including
the main office and the Operations Center), has offices in Granville, Heath (two
offices), Hebron, Johnstown,

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Kirkersville, Pataskala and Utica in Licking County, an office in Columbus in
Franklin County, an office in Cincinnati in Hamilton County and offices in
Baltimore, Pickerington and Lancaster (seven offices) in Fairfield County. The
offices in Fairfield County comprise the Fairfield National Division. PNB also
operates ten stand-alone automatic banking center locations. The properties
occupied by ten of PNB's Licking County offices (including the main office and
the Operations Center) and by four Fairfield County offices are owned by PNB.
The remaining three offices in Licking County, five offices in Fairfield County
and PNB's Franklin County and Hamilton County offices are leased under leases
with various expiration dates through 2006. All but one of the leases contain
renewal options. PNB owes no mortgage debt on any of its property.

The principal offices of Richland are located in its eight-story main
office building located at 3 North Main Street, Mansfield, Ohio. Richland
occupies 22,166 square feet out of the total 42,969 square feet of the building,
with the remaining portion leased to tenants not affiliated with Richland.
Richland, in addition to six offices in Mansfield (including the main office),
has offices in Butler, Lexington, Ontario and Shelby (two offices) in Richland
County. Richland also operates four stand-alone automatic banking center
locations. Richland owns the property occupied by all of these offices, with the
exception of one branch office in Mansfield which is leased through 2000.
Richland owes no mortgage debt on any of its property.

The principal offices of Century are located in a two-story building
owned by it at 14 South Fifth Street, Zanesville, Ohio. Century occupies all of
this building. Century, in addition to having four offices (including the main
office) and a mortgage lending office in Zanesville, has offices in New Concord
and Dresden in Muskingum County, Malta in Morgan County, New Lexington in Perry
County, Logan in Hocking County, Athens in Athens County and Coshocton in
Coshocton County. Century also operates three stand-alone automatic banking
center locations. All of the properties occupied by Century's offices are owned
by Century, with the exception of the office located in Coshocton which is
leased under a lease which expires in October, 2009. Century owes no mortgage
debt on any of its properties.

The principal offices of FKNB are located in its four-story main
office building located at One South Main Street, Mount Vernon, Ohio. FKNB
occupies all of this building. FKNB's Operations Center is located in a
two-story building owned by it at 105 West Vine Street, Mount Vernon, Ohio. FKNB
occupies all of this building. FKNB, in addition to having three offices
(including the main office and the Operations Center) in Mount Vernon, has
offices in Loudonville and Perrysville in Ashland County, an office in
Millersburg in Holmes County, offices in Centerburg, Danville and Fredericktown
in Knox County, two offices in Mount Gilead in Morrow County and an office in
Bellville in Richland County. The offices in Ashland County comprise the Farmers
and Savings Division. FKNB also operates four stand-alone automatic banking
center locations. FKNB owns the property occupied by all of these offices, with
the exception of the branch in Millersburg where a portion of this branch is
leased through 2000. FKNB owes no mortgage debt on any of its property.

ITEM 3. LEGAL PROCEEDINGS.

There are no pending legal proceedings to which Park or any of its
subsidiaries is a party or to which any of their property is subject, except
routine legal proceedings to which Park's

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subsidiaries are parties incidental to their respective banking businesses. Park
considers none of such proceedings to be material.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

Not applicable.

EXECUTIVE OFFICERS OF THE REGISTRANT.

The following table lists the names and ages of the executive
officers of Park as of the date of this Annual Report on Form 10-K, the
positions presently held by each executive officer and the positions held by
each executive officer during his tenure as an executive officer of Park and its
subsidiaries. All executive officers serve at the pleasure of the Board of
Directors.



Position(s) Held with the Company
Name Age and its Principal Subsidiaries
- ---- --- ------------------------------

William T. McConnell 65 Chairman of the Board since
1994, Chief Executive Officer
and Director from 1986 to
January 1999, and President from
1986 to 1994, of Park; Chairman
of the Board since 1993, Chief
Executive Officer from 1983 to
January 1999, President from
1979 to 1993, and Director since
1977, of PNB; Director of
Century since 1990; Director of
FKNB since 1997

C. Daniel DeLawder 49 Chief Executive Officer since
January 1999, and President and
Director since 1994, of Park;
President since 1993, Executive
Vice President from 1992 to
1993, and Director since 1992,
of PNB; Chairman of Advisory
Board since 1989, and President
from 1985 to 1992, of the
Fairfield National Division of
PNB; Director of Richland since
1997

David C. Bowers 62 Secretary since 1987, Chief
Financial Officer and Chief
Accounting Officer from 1990 to
April 1998, and Director from
1989 to 1990, of Park; Executive
Vice President since January
1999; Senior Vice President from
1986 to January 1999, and
Director since 1989, of PNB

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PART II
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ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS.

The information called for in Item 201 of Regulation S-K is
incorporated herein by reference to page 41 of Park's Annual Report to
Shareholders for the fiscal year ended December 31, 1998.

On November 16, 1998, Park issued (a) 150 common shares to each of
the thirteen non-employee directors of Park (for an aggregate of 1,950 common
shares), (b) 50 common shares to each of 33 non-employee directors of one of
Park's subsidiaries who is not also a director of Park (for an aggregate of
1,650 common shares) and (c) 100 common shares to one individual who serves as a
non-employee director of two of Park's subsidiaries, in each case in lieu of an
annual cash retainer for serving as a director. The common shares had a market
value of $99.69 per share on the date of issuance. Park issued the common shares
in reliance upon the exemptions from registration provided by Sections 4(2) and
4(6) under the Securities Act of 1933 based upon the limited number of persons
to whom the common shares were "sold" and the status of each individual as a
director of Park or of one of its subsidiaries.

ITEM 6. SELECTED FINANCIAL DATA.

The information called for in this Item 6 is incorporated herein by
reference to page 39 of Park's Annual Report to Shareholders for the fiscal year
ended December 31, 1998.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATION.

The information called for in this Item 7 is incorporated herein by
reference to pages 23 through 39 of Park's Annual Report to Shareholders for the
fiscal year ended December 31, 1998.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.

As noted on page 30 of Park's Annual Report to Shareholders for the
fiscal year ended December 31, 1998, during 1998, 1997 and 1996, Park and its
subsidiaries had no investment in off-balance sheet derivative instruments. The
discussion of interest rate sensitivity included on pages 36 and 37 of Park's
1998 Annual Report to Shareholders is incorporated herein by reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The Report of Independent Auditors, the Consolidated Balance Sheets
of Park and its subsidiaries at December 31, 1998 and December 31, 1997, the
related Consolidated Statements of Income, of Changes in Stockholders' Equity
and of Cash Flows for each of the fiscal years in the three-year period ended
December 31, 1998, and the related Notes to the Consolidated Financial
Statements, appearing on pages 43 through 72 of Park's Annual Report to
Shareholders for the fiscal year ended December 31, 1998, are incorporated
herein by reference. Quarterly Financial Data set forth on page 40 of Park's
Annual Report to Shareholders for the fiscal year ended December 31, 1998 are
also incorporated herein by reference.

-11-
12


ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE.

No response required.

PART III
--------

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

The information called for in this Item 10 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the caption "ELECTION OF
DIRECTORS." In addition, certain information concerning the executive officers
of Park is set forth in the portion of Part I of this Annual Report on Form 10-K
entitled "Executive Officers of the Registrant." No information is required to
be disclosed under Item 405 of Regulation S-K.

ITEM 11. EXECUTIVE COMPENSATION.

The information called for in this Item 11 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the captions "ELECTION OF
DIRECTORS -- Compensation of Directors," "COMPENSATION COMMITTEE INTERLOCKS AND
INSIDER PARTICIPATION" and "COMPENSATION OF EXECUTIVE OFFICERS." Neither the
report on executive compensation nor the performance graph included in Park's
definitive Proxy Statement shall be deemed to be incorporated herein by
reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The information called for in this Item 12 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the caption "SECURITY OWNERSHIP
OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT."

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The information called for in this Item 13 is incorporated herein by
reference to Park's definitive Proxy Statement relating to the Annual Meeting of
Shareholders to be held on April 19, 1999, under the caption "TRANSACTIONS
INVOLVING MANAGEMENT."


PART IV
-------

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a)(1) FINANCIAL STATEMENTS.

For a list of all financial statements included with this Annual
Report on Form 10-K, see "Index to Financial Statements" at page 18.

-12-
13

(a)(2) FINANCIAL STATEMENT SCHEDULES.

All schedules for which provision is made in the applicable
accounting regulations of the Securities and Exchange Commission are
not required under the related instructions or are inapplicable and,
therefore, have been omitted.

(a)(3) EXHIBITS.

Exhibits filed with this Annual Report on Form 10-K are attached
hereto. For a list of such exhibits, see the Index to Exhibits
beginning at page E-1. The following table provides certain
information concerning the executive compensation plans and
arrangements required to be filed as exhibits to this Annual Report
on Form 10-K.

EXECUTIVE COMPENSATION PLANS AND ARRANGEMENTS


<TABLE>
<CAPTION>
Exhibit
No. Description Location
- ------- ----------- --------
<S> <C> <C>
10(a) Certified Copy of Resolutions Adopted by Incorporated herein by reference to Park's
Board of Directors of Park National Annual Report on Form 10-K for the fiscal
Corporation on July 17, 1995 Affecting Park year ended December 31, 1995 (File No.
National Corporation Defined Benefit Pension 1-13006) (the "1995 Form 10-K") [Exhibit
Plan and Trust 10(a)]

10(b) Park National Corporation Defined Benefit Incorporated herein by reference to Park's
Pension Plan 1995 Form 10-K [Exhibit 10(b)]

10(c) Resolution of Board of Directors and Filed herewith
Amendment to Park National Corporation
Defined Benefit Pension Plan adopted March
11, 1998

10(d) Park National Corporation Employees Voluntary Incorporated herein by reference to Park's
Salary Deferral Plan and Trust Annual Report on Form 10-K for the fiscal
year ended December 31, 1993 (File No.
0-18772) [Exhibit 10(d)]

10(e) Summary of Incentive Bonus Plan of Park Incorporated herein by reference to Park's
National Corporation Registration Statement on Form S-4, filed on
January 24, 1997 (Registration No. 333-20417)
("Park's Form S-4") [Exhibit 10(d)]
</TABLE>


-13-
14
<TABLE>
<CAPTION>
Exhibit
No. Description Location
- ------- ----------- --------
<S> <C> <C>
10(f) Split-Dollar Agreement, dated May 17, 1993, Incorporated herein by reference to: (a)
between William T. McConnell and The Park Park's Annual Report on Form 10-K for the
National Bank; and Schedule A to Exhibit fiscal year ended December 31, 1993 (File No.
10(f) identifying other identical 0-18772) [Exhibit 10(f)]; and (b) Park's
Split-Dollar Agreements between The Park Annual Report on Form 10-K for the fiscal
National Bank and executive officers of Park year ended December 31, 1994 (File No.
1-13006) [Exhibit 10(g)]

10(g) Split-Dollar Agreement, dated September 29, Incorporated herein by reference to: (a)
1993, between Dominic C. Fanello and The Park's Annual Report on Form 10-K for the
Richland Trust Company; and Schedule A to fiscal year ended December 31, 1993 (File No.
Exhibit 10(f) identifying other identical 0-18772 [Exhibit 10(g)]; and (b) Park's
Split-Dollar Agreements between directors of Annual Report on Form 10-K for the fiscal
Park and The Park National Bank, The Richland year ended December 31, 1997 (File No.
Trust Company or Century National Bank, as 1-13006) [Exhibit 10(f)]
identified in such Schedule A

10(h) Park National Corporation 1995 Incentive Incorporated herein by reference to Park's
Stock Option Plan (as amended through April Registration Statement on Form S-8 filed May
20, 1998) 14, 1998 (Registration No. 333-52653)
[Exhibit 10]

10(i) Form of Stock Option Agreement executed in Filed herewith
connection with the grant of options under
Park National Corporation 1995 Incentive
Stock Option Plan, as amended

10(j) Description of Park National Corporation Incorporated herein by reference to Park's
Supplemental Executive Retirement Plan Form S-4 [Exhibit 10(i)]
</TABLE>

(b) REPORTS ON FORM 8-K.

There were no Current Reports on Form 8-K filed during the fiscal
quarter ended December 31, 1998.

-14-
15

(c) EXHIBITS.

Exhibits filed with this Annual Report on Form 10-K are attached
hereto. For a list of such exhibits, see the Index to Exhibits
beginning at page E-1.

(d) FINANCIAL STATEMENT SCHEDULES.

None

-15-
16



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

PARK NATIONAL CORPORATION


/s/ C. Daniel DeLawder
Date: March 19, 1999 By C. Daniel DeLawder,
President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934,
this Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
Name Date Capacity
---- ---- --------
<S> <C> <C>
*William T. McConnell * Chairman of the Board and Director

*C. Daniel DeLawder * President, Chief Executive Officer and Director

*John W. Kozak * Chief Financial Officer and Chief Accounting Officer

*Maureen Buchwald * Director

*James J. Cullers * Director

*Dominic C. Fanello * Director

*R. William Geyer * Director

*Philip H. Jordan, Jr. * Director
</TABLE>


/s/ C. Daniel DeLawder
*By: C. Daniel DeLawder
Attorney-in-Fact

Date: March 19, 1999


-16-
17





<TABLE>
<CAPTION>
Name Date Capacity
---- ---- --------
<S> <C> <C>
*Howard E. LeFevre * Director

*Phillip T. Leitnaker * Director

*Tami L. Longaberger * Director

*James A. McElroy * Director

*John J. O'Neill * Director

*William A. Phillips * Director

*J. Gilbert Reese * Director

*Rick R. Taylor * Director

*John L. Warner * Director

</TABLE>
















/s/ C. Daniel DeLawder
*By: C. Daniel DeLawder,
Attorney-in-Fact

Date: March 19, 1999

-17-
18



PARK NATIONAL CORPORATION

ANNUAL REPORT ON FORM 10-K
FOR FISCAL YEAR ENDED DECEMBER 31, 1998

INDEX TO FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
Page(s) in
1998 Annual
Report to
Description Shareholders
- ----------- ------------
<S> <C>
Report of Independent Auditors (Ernst & Young LLP)............................................... 43

Consolidated Balance Sheets at December 31, 1998 and 1997........................................ 44-45

Consolidated Statements of Income for the years ended December 31, 1998, 1997 and 1996........... 46-47

Consolidated Statements of Changes in Stockholders' Equity for the
years ended December 31, 1998, 1997 and 1996.............................................. 48

Consolidated Statements of Cash Flows for the years ended
December 31, 1998, 1997 and 1996......................................................... 49

Notes to Consolidated Financial Statements....................................................... 50-72
</TABLE>





-18-
19


PARK NATIONAL CORPORATION

ANNUAL REPORT ON FORM 10-K
FOR FISCAL YEAR ENDED DECEMBER 31, 1998


INDEX TO EXHIBITS
<TABLE>
<CAPTION>
Exhibit No. Description Page No.
- ----------- ----------- --------
<S> <C> <C>
3(a)(1) Articles of Incorporation of Park National Incorporated herein by reference to
Corporation as filed with the Ohio Secretary Registrant's Form 8-B, filed May 20,
of State on March 24, 1992 1992 (File No. 0-18772) ("Registrant's
Form 8-B") [Exhibit 3(a)]

3(a)(2) Certificate of Amendment to the Articles of Incorporated herein by reference to
Incorporation of Park National Corporation as Registrant's Annual Report on Form 10-K
filed with the Ohio Secretary of State on for the fiscal year ended
May 6, 1993 December 31, 1993 (File No. 0-18772)
[Exhibit 3(b)]

3(a)(3) Certificate of Amendment to the Articles of Incorporated herein by reference to
Incorporation of Park National Corporation as Registrant's Quarterly Report on
filed with the Ohio Secretary of State on Form 10-Q for the fiscal quarter ended
April 16, 1996 March 31, 1996 (File No. 1-13006)
("Registrant's March 1996 Form 10-Q")
[Exhibit 3(a)]

3(a)(4) Certificate of Amendment by Shareholders to Incorporated herein by reference to
the Articles of Incorporation of Park National Registrant's Quarterly Report on Form
Corporation as filed with the Ohio Secretary 10-Q for the fiscal quarter ended June
of State on April 22, 1997 30, 1997 (File No. 1-13006)
("Registrant's June 1997 Form 10-Q")
[Exhibit 3(a)(1)]

3(a)(5) Articles of Incorporation of Park National Incorporated herein by reference to
Corporation (reflecting amendments through Registrant's June 1997 Form 10-Q
April 22, 1997) (For SEC reporting compliance [Exhibit 3(a)(2)]
purposes only -- not filed with Ohio Secretary
of State)
</TABLE>

E-1
20
<TABLE>
<CAPTION>
Exhibit No. Description Page No.
- ----------- ----------- --------
<S> <C> <C>

3(b)(1) Regulations of Park National Corporation Incorporated herein by reference to
Registrant's Form 8-B [Exhibit 3(b)]

3(b)(2) Certified Resolution regarding adoption of Incorporated herein by reference to
amendment to Subsection 2.02(A) of the Registrant's June 1997 Form 10-Q
Regulations of Park National Corporation by [Exhibit 3(b)(1)]
Shareholders on April 21, 1997

3(b)(3) Regulations of Park National Corporation Incorporated herein by reference to
(reflecting amendments through April 21, 1997) Registrant's June 1997 Form 10-Q
(For SEC reporting compliance purposes only) [Exhibit 3(b)(2)]

10(a) Certified Copy of Resolutions Adopted by Board Incorporated herein by reference to
of Directors of Park National Corporation on Registrant's Annual Report on Form 10-K
July 17, 1995 Affecting Park National for the fiscal year ended December 31,
Corporation Defined Benefit Pension Plan and 1995 (File No. 1-13006) ("Registrant's
Trust 1995 Form 10-K") [Exhibit 10(a)]

10(b) Park National Corporation Defined Benefit Incorporated herein by reference to
Pension Plan Registrant's 1995 Form 10-K
[Exhibit 10(b)]

10(c) Resolution of Board of Directors and Amendment *
to Park National Corporation Defined Benefit
Pension Plan adopted March 11, 1998

10(d) Park National Corporation Employees Voluntary Incorporated herein by reference to
Salary Deferral Plan and Trust Registrant's Annual Report on Form 10-K
for the fiscal year ended December
31, 1993 (File No. 0-18772)
[Exhibit 10(d)]

10(e) Summary of Incentive Bonus Plan of Park Incorporated herein by reference to
National Corporation Registrant's Registration Statement on
Form S-4, filed on January 24, 1997
(Registration No. 333-20417)
("Registrant's Form S-4") [Exhibit 10(d)]
</TABLE>

E-2
21
<TABLE>
<CAPTION>
Exhibit No. Description Page No.
- ----------- ----------- --------
<S> <C> <C>
10(f) Split-Dollar Agreement, dated May 17, 1993, Incorporated herein by reference to:
between William T. McConnell and The Park (a) Registrant's Annual Report on
National Bank; and Schedule A to Exhibit 10(f) Form 10-K for the fiscal year ended
identifying other identical Split-Dollar December 31, 1993 (File No. 0-18772)
Agreements between The Park National Bank and [Exhibit 10(f)]; and (b) Registrant's
executive officers of Registrant Annual Report on Form 10-K for the
fiscal year ended December 31, 1994
(File No. 1-13006) [Exhibit 10(g)]

10(g) Split-Dollar Agreement, dated September 29, Incorporated herein by reference to: (a)
1993, between Dominic C. Fanello and The Registrant's Annual Report on Form 10-K
Richland Trust Company; and Schedule A to for the fiscal year ended December 31,
Exhibit 10(f) identifying other identical 1993 (File No. 0-18772) [Exhibit 10(g)];
Split-Dollar Agreements between directors of and (b) Registrant's Annual Report on
Registrant and The Park National Bank, The Form 10-K for the fiscal year ended
Richland Trust Company or Century National December 31, 1997 (File No. 1-13006)
Bank, as identified in such Schedule A [Exhibit 10(f)]

10(h) Park National Corporation 1995 Incentive Stock Incorporated herein by reference to
Option Plan (as amended through April 20, 1998) Registrant's Registration Statement on
Form S-8 filed May 14, 1998
(Registration No. 333-52653) [Exhibit 10]

10(i) Form of Stock Option Agreement executed in *
connection with the grant of options under the
Park National Corporation 1995 Incentive Stock
Option Plan, as amended

10(j) Description of Park National Corporation Incorporated herein by reference to
Supplemental Executive Retirement Plan Registrant's Form S-4 [Exhibit 10(i)]
</TABLE>

E-3
22
<TABLE>
<CAPTION>
Exhibit No. Description Page No.
- ----------- ----------- --------
<S> <C> <C>

13 Annual Report to Stockholders of Registrant Incorporated herein by reference to the
for the fiscal year ended December 31, 1998 financial statements portion of this
(Not deemed filed except for portions thereof Annual Report on Form 10-K beginning at
which are specifically incorporated by page 18
reference into this Annual Report on Form 10-K)

21 Subsidiaries of Registrant *

23 Consent of Ernst & Young LLP *

24 Powers of Attorney *

27 Financial Data Schedule *
</TABLE>

_______________

*Filed herewith


E-4