Target
TGT
#503
Rank
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Marketcap
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Change (1 year)

Target - 10-Q quarterly report FY


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

______________________

FORM 10-Q



QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934.

For the quarterly period ended August 3, 1996
---------------


Commission file number 1-6049
------


Dayton Hudson Corporation
- --------------------------------------------------------------------------------
(Exact name of registrant as specified in its charter)


Minnesota 41-0215170
- --------------------------------------------------------------------------------
(State of incorporation or organization) (I.R.S. Employer Identification No.)


777 Nicollet Mall Minneapolis, Minnesota 55402-2055
- --------------------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code (612) 370-6948
- --------------------------------------------------------------------------------


None
- --------------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since last
report.)


The registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and
(2) has been subject to such filing requirements for the past 90 days.

The number of shares outstanding of common stock as of August 3, 1996 was
216,731,031.
DAYTON HUDSON CORPORATION AND SUBSIDIARIES

TABLE OF CONTENTS

<TABLE>
<CAPTION>


PAGE NO.
PART I FINANCIAL INFORMATION:
<S> <C> <C>
ITEM 1 - FINANCIAL STATEMENTS

Condensed Consolidated Results of 1
Operations for the Three Months, Six
Months and Twelve Months ended August 3,
1996 and July 29, 1995

Condensed Consolidated Statements of 2
Financial Position at August 3, 1996,
February 3, 1996 and July 29, 1995

Condensed Consolidated Statements of 3
Cash Flows for the Six Months ended
August 3, 1996 and July 29, 1995

Notes to Condensed Consolidated 4-5
Financial Statements

ITEM 2 - MANAGEMENT'S DISCUSSION AND 6-10
ANALYSIS OF OPERATIONS AND FINANCIAL
CONDITION

PART II OTHER INFORMATION:

ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K 11

Signatures 12

Exhibit Index 13


</TABLE>
<TABLE>
<CAPTION>

PART I. FINANCIAL INFORMATION
CONDENSED CONSOLIDATED Dayton Hudson Corporation
RESULTS OF OPERATIONS and Subsidiaries




(Millions of Dollars, Except Per Share Data) Three Months Ended Six Months Ended Twelve Months Ended
- -----------------------------------------------------------------------------------------------------------------------------
AUGUST 3, July 29, AUGUST 3, July 29, AUGUST 3, July 29,
(Unaudited) 1996 1995 1996 1995 1996* 1995
- -----------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
REVENUES $5,751 $5,236 $11,131 $9,993 $24,654 $ 22,037
COSTS AND EXPENSES
Cost of retail sales, buying and
occupancy 4,197 3,896 8,146 7,400 18,273 16,264
Selling, publicity and administrative 1,009 937 1,994 1,826 4,211 3,755
Depreciation and amortization 159 147 316 291 619 570
Interest expense, net 111 108 220 215 447 430
Taxes other than income taxes 108 101 220 196 433 384
- -----------------------------------------------------------------------------------------------------------------------------
Total Costs and Expenses 5,584 5,189 10,896 9,928 23,983 21,403
- -----------------------------------------------------------------------------------------------------------------------------
Earnings Before Income Taxes 167 47 235 65 671 634
Provision for Income Taxes 66 19 93 26 257 249
- -----------------------------------------------------------------------------------------------------------------------------
NET EARNINGS $ 101 $ 28 $ 142 $ 39 $ 414 $ 385
=============================================================================================================================

PRIMARY EARNINGS PER SHARE $ 0.44 $ 0.11 $ 0.60 $ 0.14 $ 1.81 $ 1.69
FULLY DILUTED EARNINGS PER SHARE $ 0.42 $ 0.11 $ 0.59 $ 0.14 $ 1.74 $ 1.62
=============================================================================================================================

DIVIDENDS DECLARED PER COMMON SHARE $ 0.16 $ 0.15 $ 0.31 $ 0.29 $ 0.60 $ 0.57
AVERAGE COMMON SHARES OUTSTANDING
(Millions):
Primary 218.7 216.9 218.2 216.6 217.6 216.2
Fully Diluted 230.5 217.1 230.4 216.8 229.7 228.9
=============================================================================================================================
</TABLE>
*Consisted of 53 weeks.

See accompanying Notes to Condensed Consolidated Financial Statements.






1
<TABLE>
<CAPTION>

CONDENSED CONSOLIDATED STATEMENTS Dayton Hudson Corporation
OF FINANCIAL POSITION and Subsidiaries

AUGUST 3, February 3, July 29,
(Millions of Dollars) 1996 1996* 1995
- -----------------------------------------------------------------------------------------------------------------------------
ASSETS (UNAUDITED) (Unaudited)
CURRENT ASSETS
<S> <C> <C> <C>
Cash and cash equivalents $ 221 $ 175 $ 175
Accounts receivable 1,412 1,510 1,596
Merchandise inventories 3,228 3,018 3,111
Other 191 252 172
----------------------------------------------------------------------------------------------------------------------------
Total Current Assets 5,052 4,955 5,054
PROPERTY AND EQUIPMENT 10,401 10,224 9,670
Accumulated depreciation (2,944) (2,930) (2,817)
------- ------- ------
Property and Equipment, net 7,457 7,294 6,853
OTHER 503 321 346
- -----------------------------------------------------------------------------------------------------------------------------
TOTAL ASSETS $13,012 $12,570 $12,253
=============================================================================================================================

LIABILITIES AND SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES
Current portion of long-term debt and notes payable $ 228 $ 182 $ 284
Accounts payable 2,176 2,247 2,165
Other 1,116 1,094 1,019
- -----------------------------------------------------------------------------------------------------------------------------
Total Current Liabilities 3,520 3,523 3,468
LONG-TERM DEBT 5,297 4,959 4,969
DEFERRED INCOME TAXES AND OTHER 628 623 581
CONVERTIBLE PREFERRED STOCK, NET 54 62 50
SHAREHOLDERS' INVESTMENT 3,513 3,403 3,185
- -----------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDER'S INVESTMENT $13,012 $12,570 $12,253
=============================================================================================================================
COMMON SHARES OUTSTANDING (Millions) 216.7 215.9 215.5
=============================================================================================================================
</TABLE>
* The February 3, 1996 Consolidated Statement of Financial Position is condensed
from the audited financial statements.

See accompanying Notes to Condensed Consolidated Financial Statements.

2
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
STATEMENTS OF CASH FLOWS and Subsidiaries

<TABLE>
<CAPTION>

(Millions of Dollars) Six Months Ended
- -------------------------------------------------------------------------------
AUGUST 3, July 29,
(Unaudited) 1996 1995
- -------------------------------------------------------------------------------
<S> <C> <C>
OPERATING ACTIVITIES
Net earnings $ 142 $ 39
Reconciliation to cash flow:
Depreciation and amortization 316 291
Deferred tax provision (29) (17)
Other non-cash items affecting earnings 46 42
Changes in operating accounts providing/(requiring)cash:
Accounts receivable 98 214
Merchandise inventories (210) (334)
Accounts payable (71) 204
Other 112 (141)
- --------------------------------------------------------------------------------
Cash Flow Provided by Operations 404 298
================================================================================

INVESTING ACTIVITIES
Expenditures for property and equipment, net (682) (760)
- --------------------------------------------------------------------------------
Cash Flow Required for Investing Activities (682) (760)
- --------------------------------------------------------------------------------
Net Financing Requirements (278) (462)
================================================================================

FINANCING ACTIVITIES
(Decrease)/increase in notes payable, net (24) 550
Additions to long-term debt 500 150
Reductions of long-term debt (92) (144)
Dividends paid (74) (73)
Other 14 7
- --------------------------------------------------------------------------------
Cash Flow Provided by Financing Activities 324 490
================================================================================

Net Increase in Cash and Cash Equivalents 46 28

Cash and Cash Equivalents at Beginning of Period 175 147
- --------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD $ 221 $ 175
================================================================================
</TABLE>

Amounts in this statement are presented on a cash basis and therefore may differ
from those shown elsewhere in this 10-Q report. Cash paid for income taxes was
$205 million and $158 million during the first six months of 1996 and 1995,
respectively. Cash paid for interest (including interest capitalized) in the
first six months of 1996 and 1995 was $214 million and $216 million,
respectively.

See accompanying Notes to Condensed Consolidated Financial Statements.


3
NOTES TO CONDENSED CONSOLIDATED                        Dayton Hudson Corporation
FINANCIAL STATEMENTS and Subsidiaries



ACCOUNTING POLICIES

The accompanying condensed consolidated financial statements should be read in
conjunction with the financial statement disclosures contained in the
Corporation's 1995 Annual Shareholders' Report throughout pages 23-34. As
explained on page 33 of the Annual Report, the same accounting policies are
followed in preparing quarterly financial data as are followed in preparing
annual data. In the opinion of management, all adjustments necessary for a fair
presentation of quarterly operating results are reflected herein and are of a
normal, recurring nature.

Due to the seasonal nature of the retail industry, earnings for periods which
exclude the Holiday season are not necessarily indicative of the operating
results that may be expected for the full year.

PER SHARE DATA

Primary earnings per share equals net earnings, less dividend requirements on
ESOP preferred shares, divided by the average number of common shares and common
share equivalents outstanding during the period. Fully diluted earnings per
share assumes conversion of the ESOP preferred shares into common shares, unless
the conversion is antidilutive. Net earnings are also adjusted for the
additional expense required to fund the ESOP debt service, caused by the assumed
replacement of the ESOP preferred dividends with common stock dividends, unless
the conversion is antidilutive. References to earnings per share relate to fully
diluted earnings per share.

COMMON STOCK SPLIT

On June 12, 1996, the Board of Directors approved a three-for-one split of the
Corporation's common stock. Two additional shares of common stock were
distributed on July 17, 1996 to shareholders of record as of June 28, 1996. All
earnings per share, dividends per share and common shares outstanding presented
in this report reflect the stock split.

LONG-TERM DEBT

During the second quarter, the Corporation issued $200 million of long-term debt
at 7.5% per annum, maturing in 2006. The proceeds from this issuance were used
for general corporate purposes.

SUBSEQUENT EVENTS

On August 28, 1996, the Dayton Hudson Credit Card Master Trust issued a Series
1996-1 Class A Variable Funding Certificate backed by credit card receivables.
This Certificate was issued at $300 million and may fluctuate based on financing
needs. The Class A Certificate will be reflected as debt of Dayton Hudson
Receivables Corporation (DHRC), a subsidiary of the Corporation, on the
Corporation's Consolidated Statement of Financial Position. Accordingly, the
coupon payment will be reflected in interest expense on the Corporation's
Consolidated Results of Operations. The proceeds were used to repay outstanding
commercial paper and for general corporate purposes.



4
The Corporation announced that DSD has entered into agreements to sell its four
Marshall Field's stores in Texas. The agreements are subject to customary
contingencies. The stores will continue to operate as Marshall Field's stores
through the Holiday season. The transaction is anticipated to close at the end
of December 1996 and is expected to result in an immaterial gain.

RECLASSIFICATIONS
Certain prior year amounts have been reclassified to conform to the current-year
presentation.



5
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF OPERATIONS AND FINANCIAL CONDITION
SECOND QUARTER 1996


ANALYSIS OF OPERATIONS

Second quarter 1996 net earnings were $101 million, compared with $28 million
for second quarter 1995. For the first half of 1996, net earnings increased to
$142 million from $39 million for the same period a year ago. Earnings per share
for the second quarter and the first half were $.42 and $.59, respectively,
compared with $.11 and $.14 per share for the same periods last year.

The improvement in earnings for the second quarter and first half of the year
was due to very strong sales and earnings performance at Target, a significant
turnaround in profitability at Mervyn's and expense savings associated with our
corporation-wide cost reduction initiatives.

The following table illustrates the impact of the major factors contributing to
the changes in earnings per share:

<TABLE>
<CAPTION>
Three Six
Months Months
- -------------------------------------------------------------------------------
<S> <C> <C>
1995 Earnings Per Share $ .11 $ .14

Changes in earnings per share due to:
Revenues .06 .06
Gross margin rate .18 .21
Operating expense rate .14 .30
Start-up expenses (.01) (.03)
Interest expense, net (.01) (.01)
Corporate and other expense, net (.05) (.08)
- -------------------------------------------------------------------------------
1996 Earnings Per Share $ .42 $ .59
===============================================================================
</TABLE>

Strong sales growth at Target, our lowest margin and expense rate division,
continues to impact our business mix. As a result, for second quarter and for
the six-month period the Corporation's overall revenue growth and total
operating expense rate were favorably affected, while the gross margin rate was
unfavorably affected. If the sales mix between divisions had remained constant
with the comparable periods in 1995, the gross margin rate variance would have
been $.03 and $.07 more favorable and the operating expense rate would have been
$.07 and $.12 less favorable for the second quarter and six months,
respectively.

The overall gross margin rate favorability for the second quarter and six months
reflects significant improvement at Target and Mervyn's. The overall operating
expense rate improvement for the second quarter and first half reflects
significant improvement at Mervyn's, strong sales leveraging and reduced
expenses at Target, partially offset by increased store expenses at DSD.


6
Revenues
- --------

Total revenues increased 10% and 11% for the three- and six-month periods ended,
respectively, while comparable-store revenues (revenues from stores open longer
than one year) increased 3% and 5%, respectively.

Revenues by business segment were as follows :

<TABLE>
<CAPTION>

(Millions of Dollars) Three Months Ended Percentage Change
------------------- -------------------
AUGUST 3, July 29, All Comparable
1996 1995 Stores Stores
--------- -------- ------- ----------
<S> <C> <C> <C> <C>
Target $ 4,078 $3,514 16% 7%
Mervyn's 999 1,030 (3) (5)
DSD 674 692 (2) (4)
------- ------ --- ---
Total Revenues $ 5,751 $5,236 10% 3%
======= ====== === ===
</TABLE>

<TABLE>
<CAPTION>
Six Months Ended Percentage Change
------------------- -------------------
AUGUST 3, July 29, All Comparable
1996 1995 Stores Stores
--------- -------- ------- ----------
<S> <C> <C> <C> <C>
Target $ 7,801 $6,671 17% 8%
Mervyn's 1,966 1,944 1 (1)
DSD 1,364 1,378 (1) (2)
------- ------ --- ---
Total Revenues $11,131 $9,993 11% 5%
======= ====== === ===
</TABLE>

Target's strong revenue results reflect new store growth, strong base-business
sales, and higher finance-charge revenues and late-fee revenues associated with
the continued growth of the Target Guest Card. Mervyn's total and comparable-
store revenues declined in the second quarter and were essentially flat in the
first half. Due to its repositioning, DSD's total and comparable-store revenues
declined for the second quarter and first half versus last year due to
substantially fewer promotional days associated with its new strategy, partially
offset by increased regular-price sales, particularly in better merchandise
categories.


7
Operating Profit
- ----------------

Operating profit increased 77% and 64% for the second quarter and six-month
period, respectively. Operating profit is LIFO earnings from operations before
corporate expense, interest and income taxes.

Operating profit by business segment was as follows:

<TABLE>
<CAPTION>

(Millions of Dollars) Three Months Ended
---------------------------------
AUGUST 3, July 29, Percentage
1996 1995 Change
--------- -------- ----------
<S> <C> <C> <C>
Target $ 240 $ 144 66%
Mervyn's 54 3 100+
DSD 10 24 (59)
----- ----- ---
Total Operating Profit $ 304 $ 171 77%
===== ===== ===
</TABLE>

<TABLE>
<CAPTION>

Six Months Ended
---------------------------------
AUGUST 3, July 29, Percentage
1996 1995 Change
--------- -------- ----------
<S> <C> <C> <C>
Target $ 373 $ 241 54%
Mervyn's 93 4 100+
DSD 38 62 (39)
----- ----- ----
Total Operating Profit $ 504 $ 307 64%
===== ===== ====
</TABLE>

Operating profit reflects a reduction of finance-charge revenues as well as a
reduction of bad debt expense related to the sale of securitized accounts
receivable by DHRC in September, 1995. The net reduction to operating profit was
$(2) million each for Target, Mervyn's and DSD for the three months ended August
3, 1996, and a net reduction of $(3) million, $(5) million and $(4) million,
respectively, for the six-month period. The reductions to operating profit in
both periods were offset by comparable interest expense savings due to the
replacement of debt with securitization proceeds. There was no operating profit
reduction for the three- or six-month periods ended July 29, 1995.

TARGET'S second quarter and six-month operating profit increases of 66% and 54%
reflect strong total and comparable-store revenue growth as well as gross margin
rate and operating expense rate improvements. Target's gross margin rate for the
second quarter and first half of 1996 improved primarily due to promotional
markdown favorability and higher markup. Target's improved operating expense
rate for the second quarter and six-month period reflects strong sales
leveraging and continued expense reduction. During the first half of 1996,
Target realized approximately 50% of the $50 million annualized cost savings
identified as part of its multi-year cost reduction program. Looking forward to
the second half of the year, sales growth is expected to result in additional
leveraging, which combined with continued cost reduction efforts, should produce
continued year-over-year operating profit increases.


8
MERVYN'S operating profit for the second quarter and first half increased to $54
million and $93 million, respectively, from $3 million and $4 million for the
comparable periods last year. The gross margin rate increased significantly in
both periods reflecting increased markup and lower markdowns. Mervyn's operating
expense rate for the second quarter and first half of 1996 also showed
substantial improvement due to expense reductions in stores, marketing and
headquarters, as a result of realizing one half of the 1996 savings expected
from its cost reduction program. Looking forward, Mervyn's is expected to
continue to achieve operating profit improvement over last year, although not to
the degree experienced in the first half of 1996. Our second half plans continue
to assume a slight comparable-store sales decline, a strong fourth quarter
increase in the gross margin rate and further realization of operating expense
savings throughout the year.

DSD'S second quarter and six-month operating profit declined compared with the
same periods last year. The second quarter gross margin rate declined slightly
due to higher clearance markdowns partially offset by lower promotional
markdowns and higher markup. The six-month rate increased slightly. The
operating expense rate for both the second quarter and first half was
unfavorable to last year due to lower sales leverage and higher store expense
related to increased staffing to improve guest service. In the second half of
the year, DSD will continue to refine and implement its new strategy. The basic
elements of this strategy include: improving guest service, offering better and
more unique merchandise, reducing the number of storewide promotional days and
continuing to pursue cost savings initiatives. Underlying trends in the second
half are expected to include slightly negative comparable-store sales results,
offset by improvement in the gross margin rate and a reduction in operating
expenses due to various expense savings initiatives, resulting in moderate year-
over-year growth for second half operating profit.

Other Performance Factors
- -------------------------

The last-in first-out (LIFO) provision was zero for the three- and six-month
periods for both 1996 and 1995. The cumulative LIFO provision was $77 million at
August 3, 1996 and February 3, 1996, and $60 million at July 29, 1995.

Net interest expense increased $3 million in the second quarter and $5 million
in the first half of 1996 compared with the same periods last year. Higher
average debt balances were substantially offset by lower average portfolio
interest rates and interest savings resulting from the replacement of debt with
the proceeds from the sale of securitized accounts receivable. Looking forward,
this trend is expected to continue throughout 1996.

The estimated annual effective income tax rate is 39.5% for 1996, unchanged from
the first half 1995 estimated annual rate.

9
ANALYSIS OF FINANCIAL CONDITION

Our financial condition remains strong. The ratio of debt to total
capitalization attributable to our retail operations was 55% at the end of
second quarter 1996, slightly higher than the same period last year. The
increase from 53% at year-end 1995 reflects typical seasonality. Looking
forward to year-end, this ratio is expected to be slightly lower than last
year.

At August 3, 1996, working capital was $1,532 million, down 3% from a year
ago, principally due to $216 million in accounts receivable growth offset by
the $400 million reduction related to the securitized accounts receivable sold
in September 1995. The 6% decline in accounts receivable from year end
reflects the typical reduction from seasonally high levels. Compared with
second quarter 1995, merchandise inventories increased $117 million or 4%
primarily as a result of Target's new store growth, partially offset by
inventory reductions at Mervyn's and DSD. Total merchandise inventories
increased 7% reflecting increases over the seasonally low year-end balances at
all three divisions.

Net capital expenditures for the first half of 1996 were $682 million,
compared with $760 million for the same period a year ago. Approximately 84%
of the current year expenditures were made by Target, 4% by Mervyn's and 12%
by DSD.

We continue to fund the growth in our business through a combination of debt,
the sale of securitized accounts receivable and retained earnings. Our debt
has increased $272 million compared with a year ago and our shareholders'
investment has grown by $328 million.

To support our objective of providing shareholders with an attractive total
return on their investment, on June 12, 1996 the Board of Directors declared a
9% increase in the Corporation's quarterly dividend to 16 cents per common
share.

A key to the Corporation's liquidity is its ability to access a variety of
capital markets. Subsequent to the quarter end, the Corporation, through its
subsidiary DHRC, accessed the receivables-backed commercial paper market
through the sale of a Series 1996-1 Class A Variable Funding Certificate in
the amount of $300 million. This market represents an alternative source of
variable rate funding.

STORE DATA

At August 3, 1996, Target operated 714 stores in 37 states, Mervyn's operated
299 stores in 16 states and DSD operated 66 stores in nine states. During the
quarter, the Corporation opened 26 Target stores, two Mervyn's stores and two
DSD stores.
<TABLE>
<CAPTION>

Retail square footage was as follows:
AUGUST 3, February 3, July 29,
(In thousands, reflects total square feet, less 1996 1996 1995
office, warehouse and vacant space)
- ---------------------------------------------------------------------------------
<S> <C> <C> <C>
Target 76,519 71,108 68,198
Mervyn's 24,449 24,113 24,148
DSD 14,082 13,870 13,824
- ---------------------------------------------------------------------------------
Total Retail Square Footage 115,050 109,091 106,170
=================================================================================
</TABLE>
10
PART II.  OTHER INFORMATION
---------------------------


Item 6. Exhibits and Reports on Form 8-K

a) Exhibits

(2). Not applicable

(3). Restated Articles of Incorporation (as amended July 17, 1996)

(4). Instruments defining the rights of security holders, including
indentures. Registrant agrees to furnish the Commission on
request copies of instruments with respect to long-term debt.

(10). Not applicable

(11). Statements re Computations of Per Share Earnings

(12). Statements re Computations of Ratios

(15). Not applicable

(18). Not applicable

(19). Not applicable

(22). Not applicable

(23). Not applicable

(24). Not applicable

(27). Financial Data Schedule

(99). Not applicable

b) Reports on Form 8-K:

Form 8-K dated June 12, 1996 reporting a stock split and an
increase in the quarterly dividend.

11
Signatures
----------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

DAYTON HUDSON CORPORATION
Registrant



Date: September 13, 1996 By /s/ Douglas A. Scovanner
-------------------------
Douglas A. Scovanner
Senior Vice President and
Chief Financial Officer



Date: September 13, 1996 By /s/ J.A. Bogdan
-------------------------
JoAnn Bogdan
Controller and
Chief Accounting Officer


12
Exhibit Index
- -------------



(3). Restated Articles of Incorporation (as amended July 17, 1996)

(11). Statements re Computations of Per Share Earnings

(12). Statements re Computations of Ratios

(27). Financial Data Schedule

13