General Mills
GIS
#1291
Rank
$17.42 B
Marketcap
$32.59
Share price
2.58%
Change (1 day)
-34.49%
Change (1 year)
Categories
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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 10-K

(Mark One)
/X/ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 [NO FEE REQUIRED, EFFECTIVE OCTOBER 7, 1996].
For the fiscal year ended May 30, 1999
/ / TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [NO FEE REQUIRED].
For the transition period from .............. to .............
Commission File Number 1-1185


GENERAL MILLS, INC.
(Exact name of registrant as specified in its charter)

Delaware 41-0274440
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

Number One General Mills Boulevard
Minneapolis, MN 55426
(Mail: P.O. Box 1113) (Mail: 55440)
(Address of principal executive offices) (Zip Code)
(612) 764-2311
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
Name of each exchange
Title of each class on which registered
Common Stock, $.10 par value New York Stock Exchange
Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes /X/ No / /
Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by Reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]
Aggregate market value of Common Stock held by non-affiliates of the
Registrant, based on the closing price of $84.125 per share as reported on the
New York Stock Exchange on July 29, 1999: $12,827.8 million.
Number of shares of Common Stock outstanding as of July 29, 1999:
152,485,214 (including 25,848 shares set aside for the exchange of shares of
Ralcorp Holdings, Inc. and excluding 51,668,118 shares held in the treasury).

DOCUMENTS INCORPORATED BY REFERENCE
Portions of Registrant's Proxy Statement dated August 14, 1999 are
incorporated by reference into Part III, and portions of Registrant's
1999 Annual Report to Stockholders are incorporated by
reference into Parts I, II and IV.

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PART I

ITEM 1. BUSINESS.

General Mills, Inc. was incorporated in Delaware in 1928. The Company is
engaged in the manufacture and marketing of consumer foods products. The terms
"General Mills," "Company" and "Registrant" mean General Mills, Inc. and its
subsidiaries unless the context indicates otherwise.

The Company is a leading producer of packaged consumer foods and markets its
products primarily through its own sales organizations, supported by advertising
and other promotional activities. Such products are primarily distributed
directly to retail food chains, cooperatives, membership stores and wholesalers.
Certain food products, such as yogurt and some foodservice and refrigerated
products, are sold through distributors and brokers.

The packaged consumer foods market is highly competitive, with numerous
competitors of varying sizes. The principal methods of competition include
product quality, advertising, promotion and price. In most of its consumer food
lines, described below, General Mills competes not only with other widely
advertised branded products, but also with generic products and private label
products, which are generally sold at lower prices.

CEREALS. General Mills produces and sells a number of ready-to-eat cereals,
including such brands as: CHEERIOS, HONEY NUT CHEERIOS, FROSTED CHEERIOS, APPLE
CINNAMON CHEERIOS, MULTI-GRAIN CHEERIOS, TEAM CHEERIOS, WHEATIES, HONEY FROSTED
WHEATIES, CRISPY WHEATIES 'N RAISINS, LUCKY CHARMS, TOTAL CORN FLAKES, WHOLE
GRAIN TOTAL, TOTAL RAISIN BRAN, TRIX, GOLDEN GRAHAMS, WHEAT CHEX, CORN CHEX,
RICE CHEX, MULTI-BRAN CHEX, KIX, BERRY BERRY KIX, FIBER ONE, REESE'S PEANUT
BUTTER PUFFS, COCOA PUFFS, COOKIE CRISP, CINNAMON TOAST CRUNCH, FRENCH TOAST
CRUNCH, CLUSTERS, RAISIN NUT BRAN, OATMEAL CRISP, TRIPLES and BASIC 4. In fiscal
1999 the Company introduced an organic cereal called Sunrise, Honey Nut Chex and
NesQuik, a chocolate-flavored cereal.

DESSERTS, FLOUR AND BAKING MIXES. General Mills makes and sells a line of
dessert mixes under the BETTY CROCKER trademark, including SUPERMOIST layer
cakes, RICH & CREAMY and SOFT WHIPPED ready-to-spread frostings, SUPREME brownie
and dessert bar mixes, muffin mixes, STIR 'N BAKE mixes and SWEET REWARDS
fat-free and reduced-fat mixes. The company markets a variety of baking mixes
under the BISQUICK trademark, sells pouch mixes under the BETTY CROCKER name,
and produces family flour under the GOLD MEDAL brand, introduced in 1880, and
regional brands such as LA PINA, ROBIN HOOD and RED BAND. The Company also
engages in grain merchandising, produces flour for internal ingredient
requirements and sells flour to bakery, foodservice and manufacturing markets.

DINNER AND SIDE DISH PRODUCTS. General Mills manufactures a line of BETTY
CROCKER dry packaged dinner mixes under the HAMBURGER HELPER, TUNA HELPER and
CHICKEN HELPER trademarks and a line of refrigerated barbeque products under the
LLOYD'S BARBEQUE name. Also under the BETTY CROCKER trademark, the Company sells
dry packaged specialty potatoes, POTATO BUDS instant mashed potatoes, seasoned
rice and pasta side dishes, SUDDENLY SALAD and BAC*O'S salad topping. The
Company also manufactures and markets seasoned rice and pasta side dish mixes
under the FARMHOUSE name.

SNACK PRODUCTS AND BEVERAGES. General Mills markets POP*SECRET microwave
popcorn; a line of grain snacks including NATURE VALLEY granola bars, DUNKAROOS
and GOLDEN GRAHAMS TREATS; a line of fruit snacks including FRUIT ROLL-UPS,
FRUIT BY THE FOOT, GUSHERS, FRUIT STRING THING, LUCKY CHARMS and TRIX shapes, a
line of salty snack products called CHEX Mix and savory snacks marketed under
the name BUGLES. The Company also produces and sells a line of single-serving
fruit juice drinks marketed under the SQUEEZIT trademark and SQUEEZIT 100, a
100% juice beverage.

YOGURT PRODUCTS. General Mills manufactures and sells yogurt products,
including YOPLAIT ORIGINAL, YOPLAIT LIGHT, CUSTARD STYLE and TRIX, a layered
yogurt for children. GO-GURT, yogurt packaged in a portable tube, was introduced
in fiscal 1999 and is expanding nationally. The Company also manufactures and
sells a variety of refrigerated cup yogurt products under the COLOMBO brand
name.

FOODSERVICE. General Mills markets branded baking mixes, cereals, snacks,
dinner and side dish products, refrigerated and soft-serve frozen yogurt and
custom products to the commercial and non-commercial foodservice sectors,
including schools, colleges, hotels, restaurants, healthcare facilities,
convenience stores and vending.

INTERNATIONAL FOODS OPERATIONS. The International Foods organization of the
Company exports packaged food products and snack pellets throughout the world
and licenses food products for manufacture in Europe and the Asia/Pacific
region. General Mills Canada, Inc. sells BIG G ready-to-eat cereals, BETTY
CROCKER side dishes, baking and packaged dinner mixes and fruit, grain and salty
snacks in Canada.

During fiscal 1999 the Company engaged in four international joint ventures.
See Note Four to Consolidated Financial Statements appearing on page 28 of the
Company's 1999 Annual Report to Stockholders, incorporated herein by reference.
Cereal Partners Worldwide (CPW), the Company's joint venture with Nestle, S.A.,
competes in more than 70 countries and republics. The following cereal products
were marketed under the umbrella Nestle trademark in fiscal 1999: TRIO,
CLUSTERS, NESQUIK, MULTI-CHEERIOS, HONEY NUT CHEERIOS, GOLDEN GRAHAMS, CINI
MINIS, CHOCAPIC, TRIX, ESTRELITAS, GOLD, KIX, MILO, FIBRE 1, KANGUS, SPORTIES,
FITNESS, SHREDDED WHEAT, SHREDDIES, COUNTRY CORN FLAKES, HONEY STARS, KOKO
KRUNCH, SNOW FLAKES, ZUCOSOS, FRUTINA and APPLE MINIS. CPW also manufactures
private label cereals for customers in the United Kingdom. The Company has a 50%
equity interest in CPW.

Snack Ventures Europe (SVE), the Company's joint venture with PepsiCo, Inc.,
manufactures and sells snack foods in Holland, France, Belgium, Spain, Portugal,
Greece, Estonia, Hungary, Russia and Slovakia. The Company has a 40.5% equity
interest in SVE.

In fiscal 1999, decisions were made to end the Company's International
Dessert Partners joint venture with Bestfoods for baking mixes and desserts in
Latin America, and the Tong Want snack joint venture with Want Want Holdings
Ltd., which had not yet begun operating. These decisions will not have a
material impact on our financial position, results of operations, or cash flows.

General Information
TRADEMARKS AND PATENTS. The Company's products are marketed under trademarks
and service marks owned by or licensed to the Company. Trademarks and service
marks are vital to the Company's business. The most significant trademarks and
service marks of the Company are contained in the business discussions above.

The Company considers that, taken as a whole, the rights under its various
patents, which expire from time to time, are a valuable asset, but the Company
does not believe that its businesses are materially dependent upon any single
patent or group of related patents. Outside its joint venture activities, the
Company's activities under licenses or other franchises or concessions are not
material.

RAW MATERIALS AND SUPPLIES. The principal raw materials used by General
Mills are cereal grains, sugar, fruits, other agricultural products, vegetable
oils, and plastic and paper for packaging materials. Although General Mills has
some long-term contracts, the majority of such raw materials are purchased on
the open market. Prices of most raw materials will probably increase over the
long term. Nonetheless, General Mills believes that it will be able to obtain an
adequate supply of needed ingredients and packaging materials. Occasionally and
where possible, General Mills makes advance purchases of items significant to
its business in order to ensure continuity of operations. The Company's
objective is to procure materials meeting both the company's quality standards
and its production needs at the lowest total cost to the Company. The Company's
strategy is to buy these materials at price levels that allow a targeted profit
margin. Since commodities generally represent the largest variable cost in
manufacturing the Company's products, to the extent possible, the Company hedges
the risk associated with adverse price movements using exchange-traded futures
and options, forward cash contracts and over-the-counter hedging mechanisms.
These tools enable the Company to manage the related commodity price risk over
periods of time that exceed the period of time in which the physical commodity
is available. Accordingly, the Company uses hedging to mitigate the risks
associated with adverse price movements and not to speculate in the marketplace.
See also Note Seven to Consolidated Financial Statements appearing on pages 29
through 31 of the Company's 1999 Annual Report to Stockholders, incorporated
herein by reference and the "Market Risk Management" section of the Report's
"Management's Discussion and Analysis" appearing on page 19 of the Company's
1999 Annual Report to Stockholders, incorporated herein by reference.

CAPITAL EXPENDITURES. During the three fiscal years ended May 30, 1999,
General Mills expended $627 million for capital expenditures, not including the
cost of acquired companies. The Company expects to spend approximately $250
million for such purposes in fiscal 2000.

RESEARCH AND DEVELOPMENT. The Company's main research and development
facilities are located at the James Ford Bell Technical Center in Minneapolis,
Minnesota. With a staff of approximately 880, the Center is responsible for most
of the food research for the Company. Approximately one-half of the staff hold
degrees in various chemical, biological and engineering sciences. Research and
development expenditures (all Company-sponsored) amounted to $70.0 million in
fiscal 1999, $66.3 million in fiscal 1998 and $61.4 million in fiscal 1997.
General Mills' research and development resources are focused on new product
development, product improvement, process design and improvement, packaging and
exploratory research in new business areas.

EMPLOYEES. At May 30, 1999, General Mills had approximately 10,660
employees.

ENVIRONMENTAL MATTERS. As of June 30, 1999, the Company has received notices
advising that there have been releases or threatened releases of hazardous
substances or wastes at 11 sites, and alleging that the Company and other named
parties are potentially responsible for cleaning up those sites and/or paying
certain costs in connection with those sites. These matters involve several
different procedural contexts, including litigation initiated by governmental
authorities and/or private parties, administrative proceedings commenced by
regulatory agencies, and demand letters issued by regulatory agencies and/or
private parties. The Company recognizes that its potential exposure with respect
to any of these sites may be joint and several, but has concluded that its
probable aggregate exposure is not material. This conclusion is based upon,
among other things, the Company's payments and/or accruals with respect to each
site; the number, ranking, and financial strength of other potentially
responsible parties identified at each of the sites; the status of the
proceedings, including various settlement agreements, consent decrees or court
orders; allocations of volumetric waste contributions and allocations of
relative responsibility among potentially responsible parties developed by
regulatory agencies and by private parties; remediation cost estimates prepared
by governmental authorities or private technical consultants; and the Company's
historical experience in negotiating and settling disputes with respect to
similar sites.

Based on current facts and circumstances, General Mills believes that
neither the results of these proceedings nor its compliance in general with
environmental laws or regulations will have a material adverse effect upon the
capital expenditures, earnings or competitive position of the Company.

SEGMENT INFORMATION. See Note Eighteen to Consolidated Financial Statements
appearing on page 38 of the Company's 1999 Annual Report to Stockholders,
incorporated herein by reference, for Business Segment and Geographic
Information.

EXECUTIVE OFFICERS OF THE REGISTRANT
The executive officers of the Company, together with their ages and
business experience, are set forth below.

Y. Marc Belton, age 40, is Senior Vice President; President, Big G. Mr.
Belton joined the Company in 1983 and served in various food marketing
management positions. He was appointed a Vice President of the Company in 1991,
named President, Snacks in 1994, elected Senior Vice President, President, New
Ventures in 1997 and named to his present position in July 1999.

Peter J. Capell, age 42, is Vice President; President, Snacks. Mr. Capell
joined the Company in 1985 and served in various marketing and general
management positions. He was appointed a Vice President of the Company in 1996,
named Marketing Director, Cheerios business unit in 1996 and named to his
present position in 1997.

Randy G. Darcy, age 48, is Senior Vice President, Operations. Mr. Darcy
joined the Company in 1987, was named Vice President, Director of Manufacturing,
Technology and Operations in 1989 and was named to his present position in 1994.

Stephen R. Demeritt, age 55, will become Vice Chairman of the Company on
October 1, 1999, with responsibility for worldwide cereal businesses, General
Mills Canada, Consumer Insights and Advertising. Mr. Demeritt joined General
Mills in 1969 and has served in a variety of consumer food marketing positions.
He was president of International Foods from 1991 to 1993 and for the past five
years has been Chief Executive Officer of Cereal Partners Worldwide, the
Company's global cereal joint venture with Nestle.

Jon L. Finley, age 45, is Senior Vice President, Global Convenience Foods,
which includes Yoplait-Colombo yogurt and domestic and international snack
foods. Mr. Finley joined the Company in 1983 and was named President, Yoplait
USA in 1991, appointed a Vice President of the Company in 1991, elected Senior
Vice President in 1994, named Senior Vice President, New Business in 1995 and
named Senior Vice President, Gold Medal in 1996. He was named to his present
position in 1998.

Ian R. Friendly, age 38, is Vice President; President, Yoplait-Colombo. Mr.
Friendly joined the Company in 1983 and served in various food marketing
management positions. He was appointed a Vice President of the Company in 1990
with responsibility for the New Enterprise Business Unit of Big G and was
subsequently appointed to lead the Child Cereals Business Unit of Big G in 1993
and the Asia/Pacific, Middle East and Latin America Business Development of CPW,
S.A. in 1994. He was named to his present position in 1998.

Charles W. Gaillard, age 58, has been President of General Mills since
1995, and will retire from the Company on October 1, 1999. Mr. Gaillard joined
General Mills in 1966 and advanced through various food marketing management
positions, becoming Executive Vice President in 1989 and Vice Chairman in 1993.
From 1989 to 1993 he was Chief Executive Officer of Cereal Partners Worldwide.

Eric J. Larson, age 43, is Senior Vice President, Investor Relations. Mr.
Larson joined the Company in this position in June 1996 from Morgan Stanley &
Co., where he had been a partner and senior analyst covering packaged food,
agri-business, foodservice, tobacco and selected beverage companies since 1992.
He previously worked as an analyst covering consumer products companies at First
Boston Corporation and PaineWebber.

James A. Lawrence, age 46, is Executive Vice President, Chief Financial
Officer. Mr. Lawrence joined the Company in this position in 1998 from Northwest
Airlines where he was Executive Vice President, Chief Financial Officer. Prior
to joining Northwest Airlines in 1996, he was at Pepsi-Cola International,
serving initially as Executive Vice President and subsequently as President and
Chief Executive Officer for their operations in Asia, the Middle East and
Africa.

John T. Machuzick, age 42, is Senior Vice President, Sales-Strategic
Channels. Mr. Machuzick joined the Company in 1978 and served in a variety of
sales management positions. He was appointed Vice President, Trade Marketing and
Promotions in 1997, named Vice President of Sales for the Western Zone in 1998
and named to his present position in July 1999.

Siri S. Marshall, age 51, is Senior Vice President, Corporate Affairs and
General Counsel. Ms. Marshall joined the Company in 1994 from Avon Products,
Inc. where she spent 15 years, last serving as Senior Vice President, General
Counsel and Secretary.

Christopher D. O'Leary, age 40, is Senior Vice President; President, Betty
Crocker. Mr. O'Leary joined the Company in 1997 in the position of Vice
President, Corporate Growth. Prior to joining General Mills he spent 17 years at
PepsiCo, Inc., last serving as President and Chief Executive Officer of the
Hostess Frito-Lay business in Canada. He was named to his present position in
July 1999.

Michael A. Peel, age 49, is Senior Vice President, Human Resources. Mr.
Peel joined the Company in this position in 1991 from PepsiCo, Inc. where he
spent 14 years, last serving as Senior Vice President, Personnel, responsible
for PepsiCo Worldwide Foods.

Kendall J. Powell, age 45, is Senior Vice President of General Mills and
has been elected Chief Executive Officer of Cereal Partners Worldwide, effective
September 14, 1999. Mr. Powell joined the Company in 1979 and was appointed a
Vice President of General Mills and named Marketing Director of Cereal Partners
U.K. in 1990. He was named President, Yoplait USA in 1995, and was elected
Senior Vice President, President, Big G in 1998.

Jeffrey J. Rotsch, age 49, is Senior Vice President, with overall
responsibility for Sales, Foodservice and Channel Development. Mr. Rotsch joined
the Company in 1974 and served as the president of several divisions, including
Betty Crocker and Big G. He was elected Senior Vice President in 1993 and named
to his present position in July 1999.

Stephen W. Sanger, age 53, has been Chairman and Chief Executive Officer of
General Mills, Inc. since 1995. Mr. Sanger joined the Company in 1974 and served
as the president of several business units, including Yoplait USA and Big G. He
was elected a Senior Vice President in 1989, an Executive Vice President in
1991, Vice Chairman in 1992 and President in 1993.

Christina L. Shea, age 46, is Senior Vice President; President, New
Ventures. Ms. Shea joined the Company in 1976 and was appointed a Vice President
in 1987. She was appointed Vice President, New Business Development for Yoplait
USA in 1991, and Vice President, General Manager, Betty Crocker Main Meals and
Side Dishes in 1992, and served as President of Betty Crocker from 1994 to July
1999. She was elected a Senior Vice President in 1998.

Robert L. Stretmater, age 55, is Vice President; President, Foodservice.
Mr. Stretmater joined the Company in 1967 and was appointed a Vice President in
1987. He was appointed Vice President, Director of Marketing for the Gold Medal
Division in 1989, Vice President, Director of Marketing for Foodservice in 1996
and named to his present position in 1997.

Danny L. Strickland, age 50, is Senior Vice President, Innovation,
Technology and Quality. Mr. Strickland joined the Company in this position in
1997 from Johnson & Johnson where he held the position of Executive Vice
President, Worldwide Absorbent Products and Material Research from 1993 to 1997.
Prior to joining Johnson & Johnson he spent five years at Kraft General Foods as
Vice President of Technology.

Austin P. Sullivan, Jr., age 59, is Senior Vice President, Corporate
Relations. Mr. Sullivan joined the company in 1976, was named a Vice President
in 1978, named Director of Public Affairs in 1979 and assumed responsibility for
corporate communications in 1993. He was named to his present position in 1994.

Kenneth L. Thome, age 51, is Senior Vice President, Financial Operations.
Mr. Thome joined the Company in 1969 and was named Vice President, Controller
for Convenience and International Foods Group in 1985, Vice President,
Controller for International Foods in 1989, Vice President, Director of
Information Systems in 1991 and was elected to his present position in 1993.

Raymond G. Viault, age 55, is Vice Chairman of the Company, with overall
responsibility for Global Convenience Foods, Betty Crocker, New Ventures and
Snack Ventures Europe. Mr. Viault joined the Company in January 1996 from Philip
Morris, where he had been based in Zurich, Switzerland, serving since 1990 as
President of Kraft Jacobs Suchard. Mr. Viault had been with Kraft General Foods
a total of 20 years, serving in a variety of major marketing and general
management positions.

AVAILABLE INFORMATION
General Mills is a reporting company under the Securities Exchange Act of
1934, as amended, and files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission"). The public may read
and copy any Company filings at the Commission's Public Reference Room at 450
Fifth Street N.W., Washington, D.C. 20549. You may obtain information on the
operation of the Public Reference Room by calling the Commission at
1-800-SEC-0330. Because the Company makes filings to the Commission
electronically, you may access this information at the Commission's Internet
site (http://www.sec.gov). This site contains reports, proxies and information
statements and other information regarding issuers that file electronically with
the Commission. You can also learn more about General Mills at our web site
(http://www.generalmills.com).

CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION FOR THE PURPOSE OF
"SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995
The Company and its representatives may from time to time make written or
oral forward-looking statements with respect to annual or long-term goals of the
Company, including statements contained in the Company's filings with the
Securities and Exchange Commission and in its reports to stockholders.

The words or phrases "will likely result," "are expected to," "will
continue," "is anticipated," "estimate," "project" or similar expressions
identify "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements are subject to certain
risks and uncertainties that could cause actual results to differ materially
from historical earnings and those presently anticipated or projected. The
Company wishes to caution readers not to place undue reliance on any such
forward-looking statements, which speak only as of the date made.

In connection with the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995, the Company is identifying important factors that
could affect the Company's financial performance and could cause the Company's
actual results for future periods to differ materially from any opinions or
statements expressed with respect to future periods in any current statements.

Our future results could be affected by a variety of factors such as
competitive dynamics in the U.S. ready-to-eat cereal market, including pricing
and promotional spending levels by premium branded manufacturers and by
lower-priced bagged cereal and private label competitors. Results could also be
affected by other external factors such as: economic conditions; the impact of
competitive products and pricing; product development; actions of competitors
other than as described above; changes in laws and regulations, including
changes in accounting standards; customer demand; effectiveness of advertising
and marketing spending or programs; consumer perception of health-related
issues; fluctuations in the cost and availability of supply-chain resources; and
foreign economic conditions, including currency rate fluctuations.

The Company's debt securities are rated by rating organizations. Investors
should note that a security rating is not a recommendation to buy, sell or hold
securities, that it is subject to revision or withdrawal at any time by the
assigning rating agency, and that each rating should be evaluated independently
of any other rating.

The Company specifically declines to undertake any obligation to publicly
revise any forward-looking statements that have been made to reflect events or
circumstances after the date of such statements or to reflect the occurrence of
anticipated or unanticipated events.

ITEM 2. PROPERTIES.
The Company's principal executive offices and main research laboratory are
Company-owned and located in the Minneapolis, Minnesota metropolitan area.
General Mills operates numerous manufacturing facilities and maintains many
sales and administrative offices and warehouses, mainly in the United States.
Other facilities are operated in Canada.

General Mills operates nine major consumer foods plants for the production
of cereal products, prepared mixes, convenience foods and other food products.
These facilities are located at Albuquerque, New Mexico; Buffalo, New York;
Cedar Rapids, Iowa; Chicago, Illinois area (2); Cincinnati, Ohio; Covington,
Georgia; Lodi, California; and Toledo, Ohio. The Company owns seven flour mills
located at Avon, Iowa; Buffalo, New York; Great Falls, Montana; Johnson City,
Tennessee; Kansas City, Missouri; Vallejo, California; and Vernon, California.
The Company operates seven terminal grain elevators and has country grain
elevators in 29 locations, primarily in Idaho and Montana.

General Mills also has nine other food and beverage production facilities
with total floor space of approximately 575,000 square feet, including 64,000
square feet of leased space. General Mills also owns or leases warehouse space
aggregating approximately 8,200,000 square feet, of which approximately
5,800,000 square feet are leased. A number of sales and administrative offices
are maintained in the United States and Canada, totaling 1,900,000 square feet.

ITEM 3. LEGAL PROCEEDINGS.
In management's opinion, there were no claims or litigation pending at May
30, 1999, the outcome of which could have a material adverse effect on the
consolidated financial position or results of operations of the Company. See the
information contained under the section entitled "Environmental Matters," supra,
for a discussion of environmental matters in which the Company is involved.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS. -- Not applicable.
PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.
The information relating to the market prices and dividends of the
Company's common stock contained in Note Nineteen to Consolidated Financial
Statements and in the Eleven-Year Financial Summary appearing on pages 38 and 39
of Registrant's 1999 Annual Report to Stockholders is incorporated herein by
reference. As of July 29, 1999, the number of record holders of common stock was
40,551. The Company's common stock ($.10 par value) is listed on the New York
and Chicago Stock Exchanges.

ITEM 6. SELECTED FINANCIAL DATA.
The information for fiscal years 1995 through 1999 contained in the
Eleven-Year Financial Summary on page 39 of Registrant's 1999 Annual Report to
Stockholders is incorporated herein by reference.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATION.
The information set forth in the section entitled "Management's Discussion
and Analysis" on pages 16 through 20 of Registrant's 1999 Annual Report to
Stockholders is incorporated herein by reference.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
The information set forth in the "Market Risk Management" subsection of the
section entitled "Management's Discussion and Analysis" on page 19 of
Registrant's 1999 Annual Report to Stockholders is incorporated herein by
reference.

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
The information on pages 21 through 38 of Registrant's 1999 Annual Report
to Stockholders is incorporated herein by reference.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE. --Not applicable.

PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.
The information contained in the sections entitled "Information About
Nominees For the Board of Directors" and "Section 16(a) Beneficial Ownership
Reporting Compliance" contained in Registrant's definitive proxy materials dated
August 14, 1999 is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION.
The information contained on pages 18 through 21 of Registrant's definitive
proxy materials dated August 14, 1999 is incorporated herein by reference. The
information appearing under the heading "Report of Compensation Committee on
Executive Compensation" is not incorporated herein.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
The information contained in the section entitled "Stock Ownership of
General Mills Directors and Officers" contained in Registrant's definitive proxy
materials dated August 14, 1999 is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS. -- Not applicable.

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The Company's Annual Report on Form 10-K for the fiscal year ended May 30, 1999,
at the time of its filing with the Securities and Exchange Commission, shall
modify and supersede all prior documents filed pursuant to Sections 13, 14 and
15(d) of the 1934 Act for purposes of any offers or sales of any securities
after the date of such filing pursuant to any Registration Statement or
Prospectus filed pursuant to the Securities Act of 1933 which incorporates by
reference such Annual Report on Form 10-K.
INDEPENDENT AUDITORS' REPORT


The Stockholders and the Board of Directors
General Mills, Inc.:

Under date of June 28, 1999, we reported on the consolidated balance sheets
of General Mills, Inc. and subsidiaries as of May 30, 1999 and May 31, 1998 and
the related consolidated statements of earnings, stockholders' equity and cash
flows for each of the fiscal years in the three-year period ended May 30, 1999,
as contained in the 1999 annual report to stockholders. These consolidated
financial statements and our report thereon are incorporated by reference in the
annual report on Form 10-K for the fiscal year ended May 30, 1999. In connection
with our audits of the aforementioned consolidated financial statements, we have
also audited the related financial statement schedule as listed in the
accompanying index. This financial statement schedule is the responsibility of
the Company's management. Our responsibility is to express an opinion on this
financial statement schedule based on our audits.

In our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole,
presents fairly, in all material respects, the information set forth therein.

Our report covering the basic consolidated financial statements refers to
changes in the method of accounting in fiscal 1997 for impairment of long-lived
assets and for long-lived assets to be disposed of.


/s/ KPMG LLP

Minneapolis, Minnesota
June 28, 1999




CONSENT OF KPMG LLP


The Board of Directors
General Mills, Inc.:

We consent to incorporation by reference in the Registration Statements
(Nos. 2-49637 and 333-76741) on Form S-3 and Registration Statements (Nos.
2-13460, 2-53523, 2-95574, 33-24504, 33-27628, 33-32059, 33-36892, 33-36893,
33-50337, 33-62729, 333-13089 and 333-32509, 333-65311 and 333-65313) on Form
S-8 of General Mills, Inc. of our reports dated June 28, 1999, relating to the
consolidated balance sheets of General Mills, Inc. and subsidiaries as of May
30, 1999 and May 31, 1998 and the related consolidated statements of earnings,
stockholders' equity, cash flows and related financial statement schedule for
each of the fiscal years in the three-year period ended May 30, 1999, which
reports are included or incorporated by reference in the May 30, 1999 annual
report on Form 10-K of General Mills, Inc.

Our report covering the basic consolidated financial statements refers to
changes in the method of accounting in fiscal 1997 for impairment of long-lived
assets and for long-lived assets to be disposed of.



/s/ KPMG LLP

Minneapolis, Minnesota
August 23, 1999
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.
(A) 1. FINANCIAL STATEMENTS:

Consolidated Statements of Earnings for the Fiscal Years Ended May 30,
1999, May 31, 1998 and May 25, 1997 (incorporated herein by reference to
page 22 of the Registrant's 1999 Annual Report to Stockholders).

Consolidated Balance Sheets at May 30, 1999 and May 31, 1998
(incorporated herein by reference to page 23 of the Registrant's 1999
Annual Report to Stockholders).

Consolidated Statements of Cash Flows for the Fiscal Years Ended May 30,
1999, May 31, 1998 and May 25, 1997 (incorporated herein by reference to
page 24 of the Registrant's 1999 Annual Report to Stockholders).

Consolidated Statements of Stockholders' Equity for the Fiscal Years
Ended May 30 1999, May 31, 1998 and May 25, 1997 (incorporated herein by
reference to page 25 of the Registrant's 1999 Annual Report to
Stockholders).

Notes to Consolidated Financial Statements (incorporated herein by
reference to pages 26 through 38 of the Registrant's 1999 Annual Report
to Stockholders).

2. Financial Statement Schedules:

For the Fiscal Years Ended May 30, 1999, May 31, 1998 and May 25, 1997:

II- Valuation and Qualifying Accounts

3. Exhibits:

Exhibit No. Description

3.1 Registrant's Restated Certificate of Incorporation, as amended
to date (incorporated herein by reference to Exhibit 3(i) to
Registrant's Quarterly Report on Form 10-Q for the period ended
August 24, 1997).
3.2 Registrant's By-Laws, as amended to date.
4.1 Indenture between Registrant and U.S. Bank Trust National
Association (f.k.a.Continental Illinois National Bank and Trust
Company of Chicago), as amended to date by Supplemental
Indentures Nos. 1 through 8 (incorporated herein by reference to
Exhibit 4.1 to Registrant's Annual Report on Form 10-K for the
fiscal year ended May 25, 1997).
4.2 Rights Agreement dated as of December 11, 1995 between
Registrant and Norwest Bank Minnesota, N.A. (incorporated herein
by reference to Exhibit 1 to Registrant's Report on Form 8-K
dated December 11, 1995).
4.3 Indenture between Registrant and U.S. Bank Trust National
Association (f.k.a. First Trust of Illinois, National
Association) dated February 1, 1996 (incorporated herein by
reference to Exhibit 4.1 to Registrant's Registration Statement
on Form S-3 effective February 23, 1996).
4.4 Indenture between Ralcorp Holdings, Inc. and The First National
Bank of Chicago, as supplemented to date by the First
Supplemental Indenture among Ralcorp Holdings, Inc., Registrant
and The First National Bank of Chicago (incorporated herein by
reference to Exhibit 4.1 to Registrant's Report on Form 8-K
dated January 31, 1997).
Exhibit No.                             Description

*10.1 Stock Option and Long-Term Incentive Plan of 1988, as amended to
date.
10.2 Addendum No. 3 effective as of March 15, 1993 to Protocol of
Cereal Partners Worldwide (incorporated herein by reference to
Exhibit 10(b) to Registrant's Quarterly Report on Form 10-Q for
the period ended February 26, 1995).
*10.3 1998 Employee Stock Plan, as amended to date (incorporated
herein by reference to Exhibit 4 to Registrant's Registration
Statement No. 333-65311 on Form S-8 effective October 5, 1998).
*10.4 Executive Incentive Plan, as amended to date (incorporated
herein by reference to Exhibit 10.4 to Registrant's Annual
Report on Form 10-K for the fiscal year ended May 25, 1997).
*10.5 Management Continuity Agreement (incorporated herein by
reference to Exhibit 4 to Registrant's Report on Form 8-K dated
December 11, 1995).
*10.6 Supplemental Retirement Plan, as amended to date.
*10.7 Executive Survivor Income Plan, as amended to date.
*10.8 Executive Health Plan, as amended to date (incorporated herein
by reference to Exhibit 10.8 to Registrant's Annual Report on
Form 10-K for the fiscal year ended May 26, 1996).
*10.9 Supplemental Savings Plan, as amended to date.
*10.10 1996 Compensation Plan for Non-Employee Directors, as amended to
date.
*10.11 General Mills, Inc. 1995 Salary Replacement Stock Option Plan,
as amended to date (incorporated herein by reference to Exhibit
10.11 to Registrant's Annual Report on Form 10-K for the fiscal
year ended May 31, 1998).
*10.12 General Mills, Inc. Deferred Compensation Plan, as amended to
date (incorporated herein by reference to Exhibit 10.12 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 31, 1998).
*10.13 Supplemental Benefits Trust Agreement dated February 9, 1987, as
amended and restated as of September 26, 1988.
*10.14 Supplemental Benefits Trust Agreement dated September 26, 1988.
10.15 Agreements dated November 29, 1989 by and between General Mills,
Inc.and Nestle, S.A.(incorporated herein by reference to Exhibit
10.15 to Registrant's Annual Report on Form 10-K for the fiscal
year ended May 28, 1995).
10.16 Protocol and Addendum No. 1 to Protocol of Cereal Partners
Worldwide (incorporated herein by reference to Exhibit 10.16 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 26, 1996).
*10.17 1990 Salary Replacement Stock Option Plan, as amended to date.
10.18 Addendum No. 2 dated March 16, 1993 to Protocol of Cereal
Partners Worldwide (incorporated herein by reference to
Exhibit 10.18 to Registrant's Annual Report on Form 10-K for
the fiscal year ended May 31, 1998).
10.19 Agreement dated July 31, 1992 by and between General Mills, Inc.
and PepsiCo, Inc. (incorporated herein by reference to Exhibit
10.19 to Registrant's Annual Report on Form 10-K for the fiscal
year ended May 31, 1998).
*10.20 Stock Option and Long-Term Incentive Plan of 1993, as amended to
date (incorporated herein by reference to Exhibit 10.20 to
Registrant's Annual Report on Form 10-K for the fiscal year
ended May 25, 1997).
10.21 Standstill Agreement with CPC International, Inc. dated October
17, 1994 (incorporated herein by reference to Exhibit 10(a) to
Registrant's Quarterly Report on Form 10-Q for the period ended
February 26, 1995).
*10.22 1998 Senior Management Stock Plan, as amended to date
(incorporated herein by reference to Exhibit 4 to Registrant's
Registration Statement No. 333-65313 on Form S-8 effective
October 5, 1998).

* Items that are management contracts or compensatory plans or arrangements
required to be filed as an exhibit pursuant to Item 14(c) of Form 10-K.
Exhibit No.                             Description

12 Statement of Ratio of Earnings to Fixed Charges (contained on
page 15 of this Report).
13 1999 Annual Report to Stockholders (only those portions
expressly incorporated by reference herein shall be deemed filed
with the Commission).
21 List of Subsidiaries of General Mills, Inc.
23 Consent of KPMG LLP (contained on page 8 of this Report).






(B) REPORTS ON FORM 8-K. -- Not applicable.
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

GENERAL MILLS, INC.

Dated: August 23, 1999
By: /s/ S. S. MARSHALL
S. S. Marshall
SENIOR VICE PRESIDENT, CORPORATE AFFAIRS
AND GENERAL COUNSEL


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the Registrant and
in the capacities and on the dates indicated.

Signature Title Date


/s/ R.M. BRESSLER Director 7/27/99
(Richard M. Bressler)


/s/ L. DE SIMONE Director 7/25/99
(Livio D. DeSimone)


/s/ W.T. ESREY Director 7/28/99
(William T. Esrey)


/s/ C.W. GAILLARD Director, 7/28/99
(Charles W. Gaillard) President


/s/ R.V. GILMARTIN Director 7/29/99
(Raymond V. Gilmartin)


/s/ JUDITH RICHARDS HOPE Director 7/30/99
(Judith R. Hope)


/s/ ROBERT L. JOHNSON Director 7/28/99
(Robert L. Johnson)


/s/ KENNETH MACKE Director 7/29/99
(Kenneth A. Macke)


/s/ M.D. ROSE Director 7/28/99
(Michael D. Rose)
Signature                      Title                         Date


/s/ S.W. SANGER Chairman of the Board and 8/04/99
(Stephen W. Sanger) Chief Executive Officer


/s/ A. MICHAEL SPENCE Director 7/30/99
(A. Michael Spence)


/s/ DOROTHY A. TERRELL Director 7/29/99
(Dorothy A. Terrell)


/s/ R.G. VIAULT Director 8/06/99
(Raymond G. Viault) Vice Chairman


/s/ C. ANGUS WURTELE Director 7/28/99
(C. Angus Wurtele)


/s/ KENNETH L. THOME Senior Vice President, 8/03/99
(Kenneth L. Thome) Financial Operations
(Principal Accounting Officer)
GENERAL MILLS, INC. AND SUBSIDIARIES
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
(in millions)


COLUMN A COLUMN B COLUMN C COLUMN D COLUMN E
- --------------------------- -------- -------- -------- --------
ADDITIONS
BALANCE AT CHARGED TO DEDUCTIONS BALANCE
BEGINNING COSTS AND FROM AT END OF
DESCRIPTION OF PERIOD EXPENSES RESERVES PERIOD
- --------------------------------------------------------------------------------
ALLOWANCE FOR POSSIBLE LOSSES
ON ACCOUNTS RECEIVABLE:

Year ended May 30, 1999 $4.2 $ .6 $.6 (a) $4.7
(.5)(b)
---- ---- ---- ----
Total............. $4.2 $ .6 $ .1 $4.7
==== ==== ==== ====


Year ended May 31, 1998 $4.1 $ .7 $1.6 (a) $4.2
(1.0)(b)
---- ---- ---- ----
Total............. $4.1 $ .7 $ .6 $4.2
==== ==== ==== ====


Year ended May 25, 1997 $4.1 $ .6 $1.1 (a) $4.1
(.5)(b)
---- ---- ---- ----
Total............. $4.1 $ .6 $ .6 $4.1
==== ==== ==== ====

VALUATION ALLOWANCE FOR
DEFERRED TAX ASSETS:

Year ended May 30, 1999 10.3 - 5.3 5.0

Year ended May 31, 1998 11.2 - .9 10.3

Year ended May 25, 1997 11.2 - - 11.2

RESTRUCTURING CHARGES:

Year ended May 30, 1999 30.5 51.6 37.5(c) 44.6

Year ended May 31, 1998 9.1 166.4 145.0(c) 30.5

Year ended May 25, 1997 27.3 - 18.2(c) 9.1
- -------------------------

Notes:

(a) Bad debt write-offs.
(b) Other adjustments and reclassifications.
(c) Net Amounts utilized for restructuring activities.
EXHIBIT 12

GENERAL MILLS, INC.
RATIO OF EARNINGS TO FIXED CHARGES


Fiscal Year Ended
-----------------------------------------------
May 30, May 31, May 25, May 26, May 28,
1999 1998 1997 1996 1995
------ ------ ------ ------ ------

Ratio of Earnings to
Fixed Charges........... 6.67 5.63 6.54 6.94 4.10


For purposes of computing the ratio of earnings to fixed charges, earnings
represent pretax income from continuing operations, plus pretax earnings or
losses of joint ventures, plus fixed charges (net of capitalized interest).
Fixed charges represent interest (whether expensed or capitalized) and one-third
(the proportion deemed representative of the interest factor) of rents of
continuing operations.
EXHIBIT INDEX


3.2 Registrant's By-Laws, as amended to date.

10.1 Stock Option and Long-Term Incentive Plan of 1988, as amended to
date.

10.6 Supplemental Retirement Plan, as amended to date.

10.7 Executive Survivor Income Plan, as amended to date.

10.9 Supplemental Savings Plan, as amended to date.

10.10 1996 Compensation Plan for Non-Employee Directors, as amended to
date.

10.13 Supplemental Benefits Trust Agreement dated February 9, 1987, as
amended and restated as of September 26, 1988.

10.14 Supplemental Benefits Trust Agreement dated September 26, 1988.

10.17 1990 Salary Replacement Stock Option Plan, as amended to date.

12 Statement of Ratio of Earnings to Fixed Charges.

13 1999 Annual Report to Stockholders (only portions).

21 List of Subsidiaries of General Mills, Inc.

23 Consent of KPMG LLP.

27 Financial Data Schedule.