Boston Beer Company
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#4281
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โ‚น231.07 B
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โ‚น21,681
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Boston Beer Company - 10-Q quarterly report FY


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q


[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended JUNE 27, 1998

OR

[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (D)
OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from ..........to..........

Commission file number: 1-14092

THE BOSTON BEER COMPANY, INC.
(Exact name of registrant as specified in its charter)

MASSACHUSETTS 04-3284048
(State or other jurisdiction of incorporation (I.R.S. Employer
or organization) Identification No.)

75 ARLINGTON STREET, BOSTON, MASSACHUSETTS
(Address of principal executive offices)
02116
(Zip Code)

(617) 368-5000
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes X No___
-----

Number of shares outstanding of each of the issuer's classes of common stock, as
of July 31, 1998:

CLASS A COMMON STOCK, $.01 PAR VALUE 16,385,789
CLASS B COMMON STOCK, $.01 PAR VALUE 4,107,355
(Title of each class) (Number of shares)

1
THE BOSTON BEER COMPANY, INC.
FORM 10-Q

QUARTERLY REPORT
JUNE 27, 1998

TABLE OF CONTENTS
<TABLE>
<CAPTION>
PAGE
<S> <C>
PART I. FINANCIAL INFORMATION


Item 1. Consolidated Financial Statements

Consolidated Balance Sheets
June 27, 1998 and December 27, 1997 3

Consolidated Statements of Operations for the
Three and Six Months Ended June 27, 1998 and
June 28, 1997 4

Consolidated Statements of Cash Flows for the
Six Months Ended June 27, 1998 and
June 28, 1997 5

Notes to Consolidated Financial Statements 6-9

Item 2. Management's Discussion and Analysis of
Financial Condition and Results of Operations 10-12

PART II. OTHER INFORMATION

Item 1. Legal Proceedings 13

Item 2. Changes in Securities 13

Item 3. Defaults Upon Senior Securities 13

Item 4. Submission of Matters to a Vote of
Security Holders 13-14

Item 5. Other Information 15

Item 6. Exhibits and Reports on Form 8-K 15-18

SIGNATURES 19
</TABLE>

2
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)
(unaudited)


<TABLE>
<CAPTION>
June 27, December 27,
1998 1997
-------------------- -----------------------
<S> <C> <C>
ASSETS
Current Assets:
Cash and cash equivalents $ 4,259 $ 13
Short term investments 37,436 35,787
Accounts receivable, net of allowance for doubtful
accounts,
of $1,172 and $1,153 in 1998 and 1997, respectively 19,820 16,483
Inventories 14,575 13,675
Prepaid expenses 3,711 4,344
Deferred tax assets 2,266 2,266
Other current assets 1,538 1,308
--------------- ----------------
Total current assets 83,605 73,876

Equipment and leasehold improvements, net 30,305 28,781
Other assets 2,689 2,742
--------------- ----------------
Total assets $ 116,599 $ 105,399
=============== ================

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Accounts payable $ 7,190 $ 9,556
Accrued expenses 17,826 13,770
--------------- ----------------
Total current liabilities 25,016 23,326

Long-term debt, less current maturities 10,000 10,000

Long-term deferred taxes 789 789

Other long-term liabilities 2,382 -

Stockholders' Equity:
Class A Common Stock, $.01 par value;
22,700,000 shares authorized; 16,384,789 and
16,337,744
issued and outstanding as of June 27, 1998 and
December 27, 1997, respectively 164 163
Class B Common Stock, $.01 par value;
4,200,000 shares authorized; 4,107,355
issued and outstanding as of June 27, 1998
and December 27, 1997 41 41
Additional paid-in-capital 56,559 56,445
Unearned compensation (324) (423)
Unrealized loss on investments in a marketable - (2,223)
security
Unrealized loss on forward exchange contract (8) (290)
Retained earnings 21,980 17,571
--------------- ----------------
Total stockholders' equity 78,412 71,284
--------------- ----------------
Total liabilities and stockholders' equity $ 116,599 $ 105,399
=============== ================
</TABLE>


The accompanying notes are an integral part of the financial statements

3
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)
(unaudited)


<TABLE>
<CAPTION>
Three months ended Six months ended
----------------------------------- ------------------------------------
June 27, June 28, June 27, June 28,
1998 1997 1998 1997
---------------- --------------- ---------------- ----------------
<S> <C> <C> <C> <C>
Sales $53,808 $57,158 $105,469 $103,957
Less excise taxes 7,278 7,320 13,690 12,264
---------------- --------------- ---------------- ----------------
Net sales 46,530 49,838 91,779 91,693
Cost of sales 22,231 24,671 43,658 46,578
---------------- --------------- ---------------- ----------------
Gross profit 24,299 25,167 48,121 45,115

Operating expenses:
Advertising, promotional and selling expenses 18,393 19,829 31,934 34,387
General and administrative expenses 3,214 3,097 6,438 6,027
---------------- --------------- ---------------- ----------------
Total operating expenses 21,607 22,926 38,372 40,414
---------------- --------------- ---------------- ----------------
Operating income 2,692 2,241 9,749 4,701

Other income (expense):
Interest income 486 438 951 889
Interest expense (157) (249) (327) (357)
Other income (expense), net 837 115 (1,718) 122
---------------- --------------- ---------------- ----------------
Total other income 1,166 304 (1,094) 654

Income before income taxes 3,858 2,545 8,655 5,355
Provision for income taxes 1,526 1,110 4,246 2,340
---------------- --------------- ---------------- ----------------
Net income $ 2,332 $ 1,435 $ 4,409 $ 3,015
================ =============== ================ ================

Earnings per share - basic $0.11 $0.07 $0.21 $0.15
================ =============== ================ ================
Earnings per share - diluted $0.11 $0.07 $0.21 $0.15
================ =============== ================ ================

Weighted average shares - basic 20,489 20,325 20,474 20,212
================ =============== ================ ================
Weighted average shares - diluted 20,612 20,475 20,582 20,416
================ =============== ================ ================
</TABLE>


The accompanying notes are an integral part of the financial statements

4
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)

<TABLE>
<CAPTION>
Six months ended
June 27, June 28,
1998 1997
--------------- ---------------
<S> <C> <C>
Cash flows from operating activities:
Net income $ 4,409 $ 3,015
Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation and amortization 2,524 1,886
Loss on disposition of marketable security 1,435 -
Bad debt expense 168 83
Amortization of unearned compensation 65 123
Changes in assets and liabilities:
Accounts receivable (3,505) (5,466)
Inventory (900) (3,190)
Prepaid expenses 633 (2,534)
Other current assets 52 767
Other assets 53 66
Accounts payable (2,366) (5,172)
Accrued expenses 4,056 2,506
Other long-term liabilities 2,382 -
--------------- ---------------
Net cash provided by (used in) operating activities 9,006 (7,916)
--------------- ---------------

Cash flows from investing activities:
Purchases of equipment (4,048) (10,012)
Proceeds from the sale of marketable security 2,851 -
Purchases of short-term investments (3,712) (802)
Purchases of restricted investments - (625)
Proceeds from maturities of restricted investments - 609
--------------- ---------------
Net cash used in investing activities (4,909) (10,830)
--------------- ---------------

Cash flows from financing activities:
Proceeds from exercise of management incentive options 37 602
Proceeds from sale of common stock under stock purchase plan 117 23
Repurchase of shares under employee investment and (5) -
incentive share plans
Net borrowings under line of credit - 13,061
--------------- ---------------
Net cash provided by financing activities 149 13,686
--------------- ---------------

Net increase (decrease) in cash and cash equivalents 4,246 (5,060)

Cash and cash equivalents at beginning of period 13 5,060
--------------- ---------------
Cash and cash equivalents at end of period $ 4,259 $ -
=============== ===============

Supplemental disclosure of cash flow information:
Cash paid for:
Interest $ 357 $ 295
=============== ===============
Income taxes 1,617 4,535
=============== ===============
</TABLE>

The accompanying notes are an integral part of the financial statements

5
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


A. BASIS OF PRESENTATION:

The Boston Beer Company, Inc. (the "Company") is engaged in the business of
brewing and selling beer, ale and cider products throughout the United States
and select international markets. The accompanying consolidated balance sheet as
of June 27, 1998 and the results of its consolidated operations and consolidated
cash flows for the three and six months ended June 27, 1998 and June 28, 1997
have been prepared by the Company, without audit, in accordance with generally
accepted accounting principles for interim financial information and pursuant to
the rules and regulations of the Securities and Exchange Commission.
Accordingly, they do not include all of the information and footnotes required
by generally accepted accounting principles for complete financial statements
and should be read in conjunction with the audited financial statements included
in the Company's Annual Report on Form 10-K for the year ended December 27,
1997. In the opinion of the management of the Company, the Company's unaudited
consolidated financial position as of June 27, 1998 and the results of its
consolidated operations and consolidated cash flows for the interim periods
ended June 27, 1998 and June 28, 1997, reflect all adjustments (consisting only
of normal and recurring adjustments) necessary to present fairly the results of
the interim periods presented. The operating results for the interim periods
presented are not necessarily indicative of the results expected for the full
year.


B. SHORT TERM INVESTMENTS:

At June 27, 1998 short term investments consisted exclusively of money market
funds, treasury bills, treasury-backed repo's and securities backed by various
agencies of the U.S. Government. At December 27, 1997, short term investments
also includes a marketable equity security with a cost of $4,286,000 and a
market value of $2,063,000. During the first quarter of 1998, the Company
recorded a charge against earnings of $2,317,000 to reflect the other than
temporary decline in market value. The second quarter disposition of this
security resulted in a gain of $882,000.

The Company's money market funds, treasury bills, treasury-backed repo's and
securities backed by various agencies of the U.S. Government have a cost of
$37,436,000 and $33,724,000 at June 27, 1998 and December 27, 1997,
respectively, which approximate fair value.

C. INVENTORIES:

Inventories, which consist principally of hops, brewery materials and packaging,
are stated at the lower of cost, determined on a first-in, first-out (FIFO)
basis, or market.

Inventories consist of the following (in thousands):

<TABLE>
<CAPTION>
June 27, December 27,
1998 1997
------------ -------------
<S> <C> <C>
Raw materials, principally hops $12,618 $12,481
Work in process 920 511
Finished goods 1,037 683
------------ ------------

$14,575 $13,675
============ ============
</TABLE>
6
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)


D. INCOME TAXES:

The Company's effective tax rate decreased to 39.6% for the three months ended
June 27, 1998 from 43.7% for the three months ended June 28, 1997 and increased
to 49.1% for the six months ended June 27, 1998 from 43.7% for the six months
ended June 28, 1997. The changes in the Company's effective tax rate for both
the three and six month periods were influenced primarily by the accounting for
the marketable equity security described in Note B, as the Company does not
expect that it will be able to fully realize the tax benefit associated with the
disposition of the security. The following table reconciles the Company's
federal statutory rate to the effective rate:


Three Months Six Months
Ended
------------------- ---------------------

June 27, June 28, June 27, June 28,
1998 1997 1998 1997
---- ---- ---- ----
Statutory rate 35.0% 35.0% 35.0% 35.0%
State income tax, net
of federal benefit 8.1 8.7 8.1 8.7
Permanent differences (8.7) - 3.7 -
Other 5.2 - 2.3 -
---- ---- ---- ----
Effective tax rate 39.6% 43.7% 49.1% 43.7%
==== ==== ==== ====

E. COMPREHENSIVE INCOME:

The Company adopted SFAS No. 130 "Reporting Comprehensive Income" in the first
quarter of 1998. This standard requires disclosure of total nonowner changes in
stockholders' equity, which is defined as net income plus direct adjustments to
stockholders' equity such as foreign currency items and unrealized gains and
losses on certain investments. Comprehensive income for the three months ended
June 27, 1998 totaled $2,582,000 and for the three months ended June 28, 1997
totaled $1,849,000. For the six months ended June 27,1998 comprehensive income
totaled $6,914,000 and for the six months ended June 28, 1997 totaled
$2,539,000.

<TABLE>
<CAPTION>
FOR THREE MONTHS ENDED FOR THREE MONTHS ENDED
JUNE 27, 1998 JUNE 28, 1997
------------------------------ ----------------------------
FOREIGN UNREALIZED FOREIGN UNREALIZED
CURRENCY LOSS CURRENCY LOSS
ITEMS ON SECURITY ITEMS ON SECURITY
----- ----------- ----- -----------
<S> <C> <C> <C> <C>
Beginning balance $(258,000) $ - $(78,000) $(1,223,000)
Current-period change $ 250,000 $ 882,000 $ 41,000 $ 373,000
Plus: reclassification adjustment for capital
gain realized in net income $ - $(882,000) - -
---------- ------------- --------- ------------
Ending balance $ (8,000) $ - $(37,000) $ (850,000)
========== ============= ========= ============
</TABLE>

7
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)


E. COMPREHENSIVE INCOME: (Continued):


<TABLE>
<CAPTION>
FOR THREE MONTHS ENDED FOR THREE MONTHS ENDED
JUNE 27, 1998 JUNE 28, 1997
--------------------------- --------------------------
<S> <C> <C> <C> <C>
Net income $ 2,332,000 $1,435,000
------------ ----------
Other comprehensive income, net of tax:
Foreign currency translation adjustments $ 250,000 $ 41,000
Unrealized losses on security:
Unrealized holding gain (loss) arising during period $ 882,000 $ 373,000
Plus: reclassification adjustments for capital
(gains) included in net income $ (882,000) $ - $ - $ 373,000
---------- ----------- --------- ----------
Other comprehensive income $ 250,000 $ 414,000
----------- ----------
Comprehensive income $ 2,582,000 $1,849,000
=========== ==========
</TABLE>

<TABLE>
<CAPTION>
FOR SIX MONTHS ENDED FOR SIX MONTHS ENDED
JUNE 27, 1998 JUNE 28, 1997
---------------------------- ------------------------
FOREIGN UNREALIZED FOREIGN UNREALIZED
CURRENCY LOSS CURRENCY LOSS
ITEMS ON SECURITY ITEMS ON SECURITY
----- ----------- ----- -----------
<S> <C> <C> <C> <C>
Beginning balance $ (290,000) $(2,223,000) $ 31,000 $ (442,000)
Current-period change $ 282,000 $ 788,000 $ (68,000) $ (408,000)
Plus: reclassification adjustment for capital
gain realized in net income $ - $ 1,435,000 - -
----------- ------------ ---------- -----------
Ending balance $ (8,000) $ - $ (37,000) $ (850,000)
=========== ============ ========== ===========
</TABLE>

<TABLE>
<CAPTION>
FOR SIX MONTHS ENDED FOR SIX MONTHS ENDED
JUNE 27, 1998 JUNE 28, 1997
------------------------ ------------------------
<S> <C> <C> <C> <C>
Net income $ 4,409,000 $3,015,000
----------- ----------
Other comprehensive income, net of tax:
Foreign currency translation adjustments $ 282,000 $ (68,000)
Unrealized losses on security:
Unrealized holding gain (loss) arising during period $ 788,000 $(408,000)
Plus: reclassification adjustments for capital
losses included in net income $1,435,000 $ 2,223,000 $ - $ (408,000)
---------- ----------- ---------- -----------
Other comprehensive income $ 2,505,000 $ (476,000)
----------- -----------
Comprehensive income $ 6,914,000 $2,539,000
=========== ===========
</TABLE>

8
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(CONTINUED)


F. NET INCOME PER SHARE:

The following table sets forth the computation of basic and diluted earnings per
share:

<TABLE>
<CAPTION>
(in thousands)

Three months ended Six months ended
------------------ -----------------
June 27, June 28, June 27, June 28,
1998 1997 1998 1997
-------- -------- -------- --------
<S> <C> <C> <C> <C>
Net income..................................................... $ 2,332 $ 1,435 $ 4,409 $ 3,015
------- ------- ------- -------

Shares used in net income per common share - basic............. 20,489 20,325 20,474 20,212
Dilutive effect on potential common shares .................. 123 150 108 204
------- ------- ------- -------
Shares used in net income per common share - diluted........... 20,612 20,475 20,582 20,416

Net income per common share - basic............................ $ 0.11 $ 0.07 $ 0.21 $ 0.15
======= ======= ======= =======
Net income per common share - diluted.......................... $ 0.11 $ 0.07 $ 0.21 $ 0.15
======= ======= ======= =======
</TABLE>

9
THE BOSTON BEER COMPANY, INC.


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following is a discussion of the financial condition and results of
operations of the Company for the three and six-month periods ended June 27,
1998 as compared to the three and six-month period ended June 28, 1997. It
should be read in conjunction with the "Consolidated Financial Statements" of
the Company and related "Notes to the Financial Statements" included in this
Form 10-Q.

RESULTS OF OPERATIONS

THREE MONTHS ENDED JUNE 27, 1998 COMPARED TO THREE MONTHS ENDED JUNE 28, 1997

SALES. Volume decreased by 16.3% to 324,000 barrels in the three months ended
June 27, 1998 from 387,000 barrels in the three months ended June 28, 1997. This
decrease is mainly due to discontinued and decreased contract brewing
arrangements with other companies the Company had in its Cincinnati brewery.
This reduced volume accounted for approximately 53,000 barrels. Net sales
decreased by 6.6% to $46,530,000 in the three-month period ended June 27, 1998
from $49,838,000 in the three-month period ended June 28, 1997. The decrease in
net sales was attributable in part by increased spending in discounts and
allowances and in part by the Company's reduced volume.

GROSS PROFIT. Gross profit decreased by 3.4% to $24,299,000 in the three months
ended June 27, 1998 from $25,167,000 in the three months ended June 28, 1997.
Offsetting the volume decline was a reduction in cost of sales to 47.8% of net
sales in the three months ended June 27, 1998 from 49.5% in the three months
ended June 28, 1997. This decrease is due to a favorable trend in raw material
and packaging costs.

ADVERTISING, PROMOTIONAL AND SELLING. Advertising, promotional and selling
expenses decreased by 7.2% to $18,393,000 in the three months ended June 27,
1998 from $19,829,000 in the three months ended June 28, 1997. This decrease was
primarily attributable to a reduction in employee-related expenses, a reduction
in POS-related expenses and a decrease in promotional spending. Partially
offsetting this decrease was an increase in advertising expense. As a percentage
of net sales, total advertising, promotional and selling expenses decreased to
39.5% in the three months ended June 27, 1998 from 39.8% in the three months
ended June 28, 1997.

GENERAL AND ADMINISTRATIVE. General and administrative expenses increased by
3.8% to $3,214,000 in the three months ended June 27, 1998 from $3,097,000 in
the three months ended June 28, 1997. This increase was primarily due to an
increase in depreciation, which reflects an increase in leasehold improvements,
legal and bad debt expense. Partially offsetting these increases were cost
savings in employee and insurance related charges. As a percentage of net sales,
general and administrative expenses increased to 6.9% for the three months ended
June 27, 1998 from 6.2% for the three months ended June 28, 1997.

OPERATING INCOME. Operating income increased by 20.1% to $2,692,000 in the
three months ended June 27, 1998 from $2,241,000 in the three months ended June
28, 1997. This increase was due mainly to reduced spending in promotional and
selling expenses.

OTHER INCOME (EXPENSE), NET: Other income (expense) net, was $1,166,000 for the
three months ended June 27, 1998, versus $304,000 for the three months ended
June 28, 1997. This increase is due to the adjustment in the original write down
of the marketable security of $2,317,000 which took place in the first quarter
of 1998. Following the first quarter write down, the Company disposed of the
security in the second quarter and recorded a gain of $882,000.

NET INCOME. Net income increased by 62.5% to $2,332,000 in the three months
ended June 27, 1998 from $1,435,000 in the three months ended June 28, 1997. The
increase is primarily due to reductions in cost of sales, lower spending in
promotional and selling expenses and the $882,000 adjustment to offset the write
down of the marketable security. Income tax expense decreased to 39.6% of pretax
income or $1,526,000 for the three months ended June 27, 1998 from 43.7% of
pretax income or $1,110,000 for the three months ended June 28, 1997. This
decrease in the tax rate is caused primarily by the adjustment to the write down
of the marketable security.

10
THE BOSTON BEER COMPANY, INC.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS (CONTINUED)

SIX MONTHS ENDED JUNE 27, 1998 COMPARED TO SIX MONTHS ENDED JUNE 28, 1997

SALES. Sales volume decreased by 5.1% to 634,000 barrels in the first six
months of 1998 from 668,000 barrels in the first six months of 1997. This
decrease is due to discontinued and decreased contract brewing arrangements with
other companies which the Company had at its Cincinnati brewery. This reduced
volume accounted for approximately 47,000 barrels. Sales of the Company's core
products have increased 2.3% in the first six months of 1998, due in part to the
Company's introduction of White Ale in January of 1998. Despite the loss of
volume, net sales increased to $91,779,000 in the first six months of 1998 from
$91,693,000 in the first six months of 1997, as sales of products produced by
the Cincinnati brewery to others are made at prices much lower than those of the
Company's core products.

GROSS PROFIT. Gross profit increased by 6.7% to $48,121,000 in the first six
months of 1998 from $45,115,000 in the first six months of 1997. Cost of sales
decreased to 47.6% of net sales in the first six months of 1998 from 50.8% of
net sales in the first six months of 1997. This decrease is due to a favorable
trend in raw material and packaging costs.

ADVERTISING, PROMOTIONAL AND SELLING. Advertising, promotional, and selling
expenses decreased by 7.1% to $31,934,000 in the first six months of 1998 from
$34,387,000 in the first six months of 1997. This decrease was primarily
attributable to a reduction in employee-related expenses, a reduction in POS-
related expenses, and a decrease in promotional spending. Partially offsetting
this decrease was an increase in advertising expense. As a percentage of net
sales, total advertising, promotional, and selling expenses decreased to 34.8%
in the first six months of 1998 from 37.5% in the first six months of 1997.

GENERAL AND ADMINISTRATIVE. General and administrative expenses increased by
6.8% to $6,438,000 in the first six months of 1998 from $6,027,000 in the first
six months of 1997. This increase is due mainly to the inclusion of G & A
expenses of the Company's brewery in Cincinnati. The Company purchased the
brewery on March 1,1997; therefore, only four months of brewing operations are
reflected in the expense for the comparable 1997 period. Also adding to the
increase in G & A are increases in depreciation and legal fees. As a percentage
of net sales, general and administrative expenses increased to 7.0% in the first
six months of 1998 from 6.6% in the first six months of 1997.

OPERATING INCOME. Operating income increased by 107% to $9,749,000 in the first
six months ended June 27,1998 from $4,701,000 in the first six months ended June
28, 1997. This increase was due to higher sales caused by the White Ale
introduction, savings in cost of sales and reduced spending in promotional and
selling expenses

OTHER INCOME (EXPENSE), NET: Other income (expense) net, was ($1,094,000) in
the first six months of 1998 vs. $654,000 for the first six months of 1997. This
change is due to the loss on the sale of a marketable security of $1,435,000
offset somewhat by interest income.

NET INCOME. Net income increased by 46.2% to $4,409,000 in the first six months
of 1998 compared to $3,015,000 in the first six months of 1997. The increase is
primarily due to increased sales volume, reductions in cost of sales, lower
spending in promotional and selling expenses offset by the loss on the sale of
the marketable security. Income tax expense increased to 49.1% of pretax income
or $4,246,000 for the six months ended June 27,1998 from 43.7% of pretax income
or $2,340,000 for the six months ended June 28, 1997. This increase in the tax
rate is caused by the loss on the sale of the marketable security which reduced
the profit before taxes for financial reporting but not for tax purposes, as the
Company does not expect that it will be able to fully realize the tax benefit
associated with the disposition of the security.

11
THE BOSTON BEER COMPANY, INC.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS (CONTINUED)

LIQUIDITY AND CAPITAL RESOURCES

During the first six months of 1998, the Company recorded net income of
$4,409,000, while net cash generated by operating activities was $9,006,000.
This $4,597,000 difference is primarily due to the amortization of a long term
deferred contract incentive an increase in accrued expenses and depreciation and
the loss on the disposition of the marketable security, offset by an increase in
accounts receivable and reductions in accounts payable.

During the first six months of 1998, the Company used $4,909,000 in investing
activities. This reflects the purchase of $1,649,000 in government securities,
the purchase of $4,048,000 of fixed assets, consisting mainly of brewery and
packaging equipment at the Company's Cincinnati brewery and its contract
breweries, offset by the gain on the disposition of the marketable security of
$788,000.

During the first six months of 1998, the Company generated $149,000 from
financing activities, which primarily reflects proceeds from the sale of stock
under the employee purchase plan.

Assuming there is no significant change in the Company's business, the Company
believes that working capital of $58,589,000 as of June 27, 1998 (of which 71.2%
is in cash and equivalents and short term investments), in conjunction with
existing lines of credit, should be sufficient to meet the Company's operating,
capital and debt service requirements over the next few years.

YEAR 2000

Many computer systems experience problems handling dates beyond the year 1999.
Therefore, some computer hardware and software will need to be modified prior to
the year 2000 in order to remain functional. The Company is assessing both the
internal readiness of its systems as well the compliance of its vendors for the
handling of the year 2000. The Company expects to implement successfully the
systems and programming changes necessary to address year 2000 issues, and does
not believe that the cost of such actions will have a material effect on the
Company's results of operations or financial condition. There can be no
assurance, however, that there will not be a delay in, or increased costs
associated with, the implementation of such changes, and the Company's inability
to implement such changes could have an adverse effect on future results of
operations.

SAFE HARBOR FOR FORWARD-LOOKING STATEMENTS

This Form 10-Q filing contains forward-looking statements within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are based on management's current
expectations and involve known and unknown risks, uncertainties, and other
factors which may cause the actual results, performance or achievements of the
Company to be materially different from any future results, performance, or
achievements expressed or implied by such forward-looking statements.

Factors which may cause actual future results to differ from forward-looking
statements include, among others, the following: changes in consumer
preferences; general economic and business conditions; increasing competition in
the craft-brewed and high-end beer segments; success of operating initiatives;
possible future increases in operating costs; advertising and promotional
efforts; changes in brand awareness; the existence or absence of adverse
publicity; changes in business strategy; quality of management; availability,
terms and deployment of capital; business abilities and judgment of personnel;
availability of qualified personnel; labor and employee benefit costs; change
in, or the failure to comply with, government regulations; and other factors.

12
THE BOSTON BEER COMPANY, INC.

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

The Company is a party to certain claims and litigation in the
ordinary course of business. The Company does not believe any of
these proceedings will result, individually or in the aggregate,
in a material adverse effect upon its financial condition or
results of operations.

ITEM 2. CHANGES IN SECURITIES

Not Applicable

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

Not Applicable

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Boston Beer Company, Inc. held its Annual Meeting of
Stockholders on June 2, 1998. The following items were voted upon
at that time.

"RESOLVED: That the amendment to Article IV, Section 1, of the
Restated Articles of Organization and to Sections 4.1 and 4.8 of
the By-Laws of the Corporation, each as amended and currently in
effect, such that the number of Directors of the Corporation
shall be such number as fixed annually by the Board of Directors,
but not fewer than seven (7) nor more than eleven (11),
consisting of not fewer than two (2) nor more than four (4)
Directors elected by the holders of the Corporation's Class A
Common Stock and not fewer than five (5) nor more than seven (7)
Directors elected by the holders of the Corporation's Class B
Common Stock, and subject to the further requirement that no
Class B Directors in excess of five (5) shall be elected unless a
like number of Class A Directors is, or has previously been,
elected."

The results of the vote were, as follows:

AMENDMENT TO THE BY-LAWS AND ARTICLES OF ORGANIZATION, AS
AFORESAID:

FOR AGAINST WITHHELD
--- ------- --------

12,762,163 581,217 54,728

"RESOLVED: That Pearson C. Cummin, III, Robert N. Hiatt and
James C. Kautz be, and they hereby are, elected Class A Directors
of the Corporation, to serve for a term of one year, ending on
the date of the 1999 Annual Meeting of Stockholders in accordance
with the By-Laws and until their respective successors are duly
chosen and qualified."

The results of the vote were, as follows:

ELECTION OF CLASS A DIRECTORS:

<TABLE>
<CAPTION>
FOR WITHHELD
--- --------
<S> <C> <C>
Pearson C. Cummin, III 12,988,697 409,521
Robert N. Hiatt 12,988,203 410,015
James C. Kautz 12,989,636 408,582
</TABLE>

13
THE BOSTON BEER COMPANY, INC.


PART II. OTHER INFORMATION (CONTINUED)

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS (CONTINUED)

Mr. C. James Koch, as the sole holder of the Corporation's Class
B Common Stock, voted on the election of five (5) Class B
Directors: C. James Koch, Alfred W. Rossow, Jr., Rhonda L.
Kallman, Charles Joseph Koch and John B. Wing.

"RESOLVED: That C. James Koch, Alfred W. Rossow, Jr., Rhonda L.
Kallman, Charles Joseph Koch and John B. Wing be, and they hereby
are, elected Class B Directors of the Corporation to serve for a
term of one year ending on the date of the 1999 Annual Meeting of
Stockholders in accordance with the By-Laws and until their
respective successors are duly chosen and qualified."

The results of the vote were, as follows:

ELECTION OF CLASS B DIRECTORS:

<TABLE>
<CAPTION>
FOR WITHHELD
--- --------
<S> <C> <C>
C. James Koch 4,107,355 0
Alfred W. Rossow, Jr. 4,107,355 0
Rhonda L. Kallman 4,107,355 0
Charles Joseph Koch 4,107,355 0
John B. Wing 4,107,355 0
</TABLE>

Mr. C. James Koch, as the sole holder of the Corporation's Class
B Common Stock, voted on a proposed further amendment to the
Company's Restated Articles of Organization, to increase the
number of authorized shares of the Company's Class A Common Stock
from 20,300,000 shares to 22,700,000 shares of Class A Common
Stock.

"RESOLVED: That the Corporation's Restated Articles of
Organization be, and they hereby are, amended to increase the
number of authorized shares of the Corporation's Class A Common
Stock, $0.01 par value, from 20,300,000 shares to 22,700,000
shares of Class A Common Stock."

The results of the vote were, as follows:

AMENDMENT TO RESTATED ARTICLES OF ORGANIZATION TO INCREASE THE
NUMBER OF SHARES OF THE CORPORATION'S CLASS A COMMON STOCK:

FOR AGAINST WITHHELD
--- ------- --------

4,107,355 0 0

14
THE BOSTON BEER COMPANY, INC.

PART II. OTHER INFORMATION (CONTINUED)


ITEM 5. OTHER INFORMATION

In accordance with the provisions of Rule 14a-4 (c) promulgated
under the Securities Exchange Act of 1934, if the company does
not receive notice of a shareholder proposal to be raised at its
1999 Annual Meeting on or before February 26, 1999, then in such
event, the management proxies shall be allowed to use their
discretionary voting authority when the proposal is raised at the
1999 Annual Meeting of Stockholders.

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits

EXHIBIT INDEX

EXHIBIT NO. TITLE
---------- -----

3.1 Articles of Organization (incorporated by reference to Exhibit
3.2 to the Company's Registration Statement No. 33-96162).

3.2 By-Laws of the Company (incorporated by reference to Exhibit
3.2 to the Company's Registration Statement No. 33-96162).

3.3 Restated Articles of Organization of the Company (incorporated
by reference to Exhibit 3.3 to the Company's Form 10-K filed on
April 1, 1996).

3.4 Amended and Restated By-Laws of the Company (incorporated by
reference to Exhibit 3.4 to the Company's Form 10-K filed on
April 1, 1996).

*3.5 Amended and Restated By-Laws of the Company (as amended through
June 2, 1998).

*3.6 Restated Articles of Organization of the Company, dated July
21, 1998.

4.1 Form of Class A Common Stock Certificate (incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement No. 33-96164).

10.1 Revolving Credit Agreement between Fleet Bank of Massachusetts,
N.A. and Boston Beer Company Limited Partnership (the
"Partnership"), dated as of May 2,1995 (incorporated by
reference to Exhibit 10.1 to the Company's Registration
Statement No. 33-96162).

10.2 Loan Security and Trust Agreement, dated October 1, 1987, among
Massachusetts Industrial Finance Agency, the Partnership and
The First National Bank of Boston, as Trustee, as amended
(incorporated by reference to Exhibit 10.2 to the Company's
Registration Statement No. 33-96164).

10.3 Deferred Compensation Agreement between the Partnership and
Alfred W. Rossow, Jr., effective December 1, 1992 (incorporated
by reference to Exhibit 10.3 to the Company's Registration
Statement No. 33-96162).

15
THE BOSTON BEER COMPANY, INC.


PART II. OTHER INFORMATION (CONTINUED)

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (CONTINUED)

EXHIBIT INDEX (CONTINUED)


EXHIBIT NO. TITLE
----------- -----


10.4 The Boston Beer Company, Inc. Employee Equity Incentive Plan,
as adopted effective November 20, 1995 and amended effective
February 23, 1996 (incorporated by reference to Exhibit 4.1 to
the Company's Registration Statement No. 333-1798).

10.5 Form of Employment Agreement between the Partnership and
employees (incorporated by reference to Exhibit 10.5 to the
Company's Registration Statement No. 33-96162).

10.6 Services Agreement between The Boston Beer Company, Inc. and
Chemical Mellon Shareholder Services, dated as of October 27,
1995 (incorporated by reference to the Company's Form 10-K,
filed on April 1, 1996).

10.7 Form of Indemnification Agreement between the Partnership and
certain employees and Advisory Committee members (incorporated
by reference to Exhibit 10.7 to the Company's Registration
Statement No. 33-96162).

10.8 Stockholder Rights Agreement, dated as of December, 1995, among
The Boston Beer Company, Inc. and the initial Stockholders
(incorporated by reference to the Company's Form 10-K, filed on
April 1, 1996).

+10.10 Agreement between Boston Brewing Company, Inc. and The Stroh
Brewery Company, dated as of January 31, 1994 (incorporated by
reference to Exhibit 10.9 to the Company's Registration
Statement No. 33-96164).

+10.11 Agreement between Boston Brewing Company, Inc. and the Genesee
Brewing Company, dated as of July 25, 1995 (incorporated by
reference to Exhibit 10.10 to the Company's Registration
Statement No. 33-96164).

+10.12 Amended and Restated Agreement between Pittsburgh Brewing
Company and Boston Brewing Company, Inc. dated as of February
28, 1989 (incorporated by reference to Exhibit 10.11 to the
Company's Registration Statement No. 33-96164).

10.13 Amendment to Amended and Restated Agreement between Pittsburgh
Brewing Company, Boston Brewing Company, Inc., and G. Heileman
Brewing Company, Inc., dated December 13, 1989 (incorporated by
reference to Exhibit 10.12 to the Company's Registration
Statement No. 33-96162).

+10.14 Second Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated as of August 3, 1992 (incorporated by reference to
Exhibit 10.13 to the Company's Registration Statement No.
33-96164).

+10.15 Third Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated December 1,1994 (incorporated by reference to Exhibit
10.14 to the Company's Registration Statement No. 33-96164).

16
THE BOSTON BEER COMPANY, INC.


PART II. OTHER INFORMATION (CONTINUED)

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (CONTINUED)

Exhibit Index (Continued)

EXHIBIT NO. TITLE
----------- -----

10.16 Fourth Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated as of April 7, 1995 (incorporated by reference to Exhibit
10.16 to the Company's Registration Statement No. 33-96162).

+10.17 Letter Agreement between Boston Beer Company Limited
Partnership and Joseph E. Seagram & Sons, Inc. (incorporated by
reference to Exhibit 10.17 to the Company's Registration
Statement No. 33-96162).

10.18 Services Agreement and Fee Schedule of Mellon Bank, N.A. Escrow
Agent Services for The Boston Beer Company, Inc. dated as of
October 27, 1995 (incorporated by reference to the Company's
Registration Statement No. 33-96162).

10.19 Amendment to Revolving Credit Agreement between Fleet Bank of
Massachusetts, N.A. and the Partnership (incorporated by
reference to Exhibit 10.18 to the Company's Registration
Statement No. 33-96164).

10.20 1996 Stock Option Plan for Non-Employee Directors (incorporated
by reference to the Company's Form 10-K, filed on March 28,
1997).

+10.21 Production Agreement between The Stroh Brewery Company and
Boston Beer Company Limited Partnership, dated January 14, 1997
(incorporated by reference to the Company's Form 10-K, filed on
March 28, 1997).

+10.22 Letter Agreement between The Stroh Brewery Company and Boston
Beer Company Limited Partnership, dated January 14, 1997
(incorporated by reference to the Company's Form 10-K, filed on
March 28, 1997).

+10.23 Agreement between Boston Beer Company Limited Partnership and
The Schoenling Brewing Company, dated May 22, 1996
(incorporated by reference to the Company's Form 10-K, filed on
March 28, 1997).

10.24 Revolving Credit Agreement between Fleet Bank of Massachusetts,
N.A. and The Boston Beer Company, Inc., dated as of March 21,
1997 (incorporated by reference to the Company's Form 10-Q,
filed on May 12, 1997).

+10.25 Amended and Restated Agreement between Boston Brewing Company,
Inc. and the Genesee Brewing Company, Inc. dated April 30, 1997
(incorporated by reference to the Company's Form 10-Q, filed on
August 11, 1997).

+10.26 Fifth Amendment, dated December 31, 1997, to Amended and
Restated Agreement between Pittsburgh Brewing Company and
Boston Brewing Company, Inc. (incorporated by reference to the
Company's Form 10-K, filed on March 27, 1998).


17
THE BOSTON BEER COMPANY, INC.


PART II. OTHER INFORMATION (CONTINUED)

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (CONTINUED)

Exhibit Index (Continued)

EXHIBIT NO. TITLE
----------- -----

+10.27 Extension letters, dated August 19, 1997, November 19, 1997,
December 19, 1997, January 22, 1998, February 25, 1998, and
March 11, 1998 between The Stroh Brewery Company and Boston
Brewing Company, Inc. (incorporated by reference to the
Company's Form 10-K, filed on March 27, 1998).

+10.28 Employee Equity Incentive Plan, as amended and effective on
December 19, 1997 (incorporated by reference to the Company's
Form 10-K, filed on March 27, 1998).

+10.29 1996 Stock Option Plan for Non-Employee Directors, as amended
and effective on December 19, 1997 (incorporated by reference
to the Company's Form 10-K, filed on March 27, 1998).

*+10.30 Glass Supply Agreement between The Boston Beer Company and
Owens' Brockway Glass Container Inc., dated April 30, 1998.

*+10.31 Extension letters, dated April 13, 1998, April 27, 1998, June
11, 1998, June 25, 1998 and July 20,1998 between The Stroh
Brewery Company and Boston Brewing Company, Inc.

11 The information required by exhibit 11 has been included in
Note F of the notes to the consolidated financial statements.

21.1 List of subsidiaries of The Boston Beer Company, Inc.
(incorporated by reference to the Company's Form 10-K, filed on
March 28, 1997).

*27 Financial Data Schedule (electronic filing only).

* Filed with this report.

+ Portions of this Exhibit have been omitted pursuant to an
application for an order declaring confidential treatment filed
with the Securities and Exchange Commission.

(B) REPORTS ON FORM 8-K.

The Company filed a Form 8-K on June 18, 1998 with the
Securities and Exchange Commission. The filing was regarding a
change in the Company's independent accountants effective
fiscal year 1998.

18
SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this Form 10-Q to be signed on its
behalf by the undersigned thereunto duly authorized.



THE BOSTON BEER COMPANY, INC.
(Registrant)



Date: Aug 7, 1998 By: /s/: C. JAMES KOCH
--------------- --------------------------------

C. James Koch
President, Chief Executive Officer,
Clerk and Director (principal executive
officer)



Date: Aug 7, 1998 By: /s/: ALFRED W. ROSSOW, JR.
--------------- --------------------------------
Alfred W. Rossow, Jr.
Executive Vice President,
Chief Financial Officer (principal
financial and accounting officer)
Treasurer and Director

19