Boston Beer Company
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Boston Beer Company - 10-Q quarterly report FY


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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q


[ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended March 27, 1999

OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from ..........to..........

Commission file number: 1-14092

THE BOSTON BEER COMPANY, INC.
(Exact name of registrant as specified in its charter)

MASSACHUSETTS 04-3284048
(State or other jurisdiction of incorporation (I.R.S. Employer
or organization) Identification No.)

75 Arlington Street, Boston, Massachusetts
(Address of principal executive offices)
02116
(Zip Code)

(617) 368-5000
(Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes X No
---- ----

Number of shares outstanding of each of the issuer's classes of common stock, as
of May 3, 1999:

Class A Common Stock, $.01 par value 16,415,010
Class B Common Stock, $.01 par value 4,107,355
(Title of each class) (Number of shares)

1
THE BOSTON BEER COMPANY, INC.
FORM 10-Q

QUARTERLY REPORT
MARCH 27, 1999

TABLE OF CONTENTS


PART I. FINANCIAL INFORMATION PAGE

Item 1. Consolidated Financial Statements

Consolidated Balance Sheets
March 27, 1999 and December 26, 1998 3

Consolidated Statements of Operations for the
Three Months Ended March 27, 1999 and
March 28, 1998 4

Consolidated Statements of Cash Flows for the
Three Months Ended March 27, 1999 and
March 28, 1998 5

Notes to Consolidated Financial Statements 6-8

Item 2. Management's Discussion and Analysis of
Financial Condition and Results of Operations 9-13

PART II. OTHER INFORMATION

Item 1. Legal Proceedings 14

Item 2. Changes in Securities 14

Item 3. Defaults Upon Senior Securities 14

Item 4. Submission of Matters to a Vote of
Security Holders 14

Item 5. Other Information 14

Item 6. Exhibits and Reports on Form 8-K 14-17

SIGNATURES 18


2
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)
(unaudited)


<TABLE>
<CAPTION>

March 27, December 26,
1999 1998
---------------- ---------------
<S> <C> <C>
ASSETS
Current Assets:
Cash and cash equivalents $ 7,054 $ 8,650
Short-term investments 45,307 45,256
Accounts receivable, net of the allowance for
doubtful accounts of $1,313 and $1,309, respectively 15,138 12,062
Inventories 15,951 15,835
Prepaid expenses 657 1,125
Deferred income taxes 4,511 4,511
Other current assets 839 2,037
---------------- ---------------
Total current assets 89,457 89,476

Equipment and leasehold improvements, net of 27,493 28,165
accumulated depreciation of $16,788 and $15,460,
respectively
Other assets 4,974 5,048
---------------- ---------------
Total assets $ 121,924 $ 122,689
================ ===============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Accounts payable $ 8,670 $ 13,194
Accrued expenses 14,783 14,233
Current maturities of long-term debt 10,000 10,000
---------------- ---------------
Total current liabilities 33,453 37,427


Long-term deferred taxes 1,116 1,116

Other long-term liabilities 1,985 2,118

Stockholders' Equity:
Class A Common Stock, $.01 par value;
22,700,000 shares authorized; 16,415,010 and
16,394,245 issued and outstanding as of March 27,
1999 and December 26, 1998, respectively 164 164
Class B Common Stock, $.01 par value;
4,200,000 shares authorized; 4,107,355 issued and
outstanding 41 41
Additional paid-in-capital 56,687 56,548
Unearned compensation (246) (219)
Unrealized loss on short-term investments - (1)
Retained earnings 28,724 25,495
---------------- ---------------
Total stockholders' equity 85,370 82,028
---------------- ---------------
Total liabilities and stockholders' equity $ 121,924 $ 122,689
================ ===============
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements

3
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)
(unaudited)

<TABLE>
<CAPTION>
Three months ended
--------------------------------
March 27, March 28,
1999 1998
------------- ------------
<S> <C> <C>
Sales $ 45,532 $ 51,660
Less excise taxes 4,682 5,334
------------- ------------
Net sales 40,850 46,326
Cost of sales 18,077 22,506
------------- ------------
Gross profit 22,773 23,820

Operating expenses:
Advertising, promotional and selling expenses 14,768 13,540
General and administrative expenses 2,909 3,224
------------- ------------
Total operating expenses 17,677 16,764
------------- ------------
Operating income 5,096 7,056
------------- ------------

Other income (expense):
Interest income 561 466
Interest expense (145) (170)
Other income (expense), net 24 (2,556)
------------- ------------
Total other income 440 (2,260)
-------------- ------------

Income before provision for income taxes 5,536 4,796
Provision for income taxes 2,307 2,720
-------------- ------------
Net income $ 3,229 $ 2,076
============== ============

Earnings per share - basic $ 0.16 $ 0.10
============== ============
Earnings per share - diluted $ 0.16 $ 0.10
============== ============

Weighted average shares - basic 20,513 20,459
============== ============
Weighted average shares - diluted 20,574 20,551
============== ============
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements

4
THE BOSTON BEER COMPANY, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)


<TABLE>
<CAPTION>
Three months ended
--------------------------------------
March 27, March 28,
1999 1998
--------------- ----------------
<S> <C> <C>
Cash flows from operating activities:
Net income $ 3,229 $ 2,076
Adjustments to reconcile net income to net cash
provided by operating activities:
Depreciation and amortization 1,403 1,225
Loss on disposal of fixed assets (30) -
Loss on write-down of marketable equity security - 2,317
Bad debt expense - 58
Stock option compensation expense 25 59
Changes in assets and liabilities:
Accounts receivable (3,147) (3,713)
Inventory (116) 1,020
Prepaid expenses 468 2,699
Other current assets 1,284 (38)
Other assets (91) 79
Accounts payable (3,824) (1,631)
Accrued expenses (150) (2,857)
--------------- ----------------

Net cash (used in) / provided by operating activities (949) 1,294
--------------- ----------------

Cash flows for investing activities:
Purchases of fixed assets (712) (2,198)
Net (purchases)/maturities of short-term investments (50) (438)
Proceeds received from sale of fixed assets 100 -
--------------- ----------------
Net cash used in investing activities (662) (2,636)
--------------- ----------------

Cash flows from financing activities:
Proceeds from exercise of stock options - 37
Proceeds from sale of shares under Investment Share plan 15 75
Repurchase of shares under the Equity Plan - (5)
Net borrowings under line of credit - 1,517
--------------- ----------------
Net cash provided by financing activities 15 1,624
--------------- ----------------

Net (decrease)/increase in cash and cash equivalents (1,596) 282

Cash and cash equivalents at beginning of period 8,650 13
--------------- ----------------

Cash and cash equivalents at end of period $ 7,054 $ 295
=============== ================

Supplemental disclosure of cash flow information:

Interest paid $ 150 $ 193
=============== ================
Income taxes paid $ 1,030 $ 47
=============== ================
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements

5
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A. BASIS OF PRESENTATION

The Boston Beer Company, Inc. (the "Company") is engaged in the business of
brewing and selling beer, ale and cider products throughout the United States
and select international markets. The accompanying consolidated financial
position as of March 27, 1999 and the results of its consolidated operations and
consolidated cash flows for the quarter ended March 27, 1999 and March 28, 1998
have been prepared by the Company, without audit, in accordance with generally
accepted accounting principles for interim financial information and pursuant to
the rules and regulations of the Securities and Exchange Commission.
Accordingly, they do not include all of the information and footnotes required
for complete financial statements by generally accepted accounting principles
and should be read in conjunction with the audited financial statements included
in the Company's Annual Report on Form 10-K for the year ended December 26,
1998.

Management's Opinion

In the opinion of the Company's management, the Company's unaudited consolidated
financial position as of March 27, 1999 and the results of its consolidated
operations and consolidated cash flows for the interim periods ended March 27,
1999 and March 28, 1998, reflect all adjustments (consisting only of normal and
recurring adjustments) necessary to present fairly the results of the interim
periods presented. The operating results for the interim periods presented are
not necessarily indicative of the results expected for the full year.

B. SHORT-TERM INVESTMENTS

At March 27, 1999, short-term investments consists of investments in high-
quality money market instruments, United States agency securities, United States
Treasury bills and high-grade commercial paper. The cost of short-term
investments of $45.3 million as of both March 27, 1999 and December 26, 1998,
approximates fair market value.

C. INVENTORIES

Inventories, which consist principally of hops, brewery materials and packaging,
are stated at the lower of cost, determined on a first-in, first-out (FIFO)
basis, or market.

Inventories consist of the following (in thousands):

<TABLE>
<CAPTION>
March 27, December 26,
1999 1998
----------------- ------------------
<S> <C> <C>
Raw materials, principally hops $14,709 $14,464
Work in process 675 778
Finished goods 567 593
----------------- ------------------

$15,951 $15,835
================= ==================
</TABLE>

D. INCOME TAXES

The Company's effective tax rate decreased to 41.7% for the three months ended
March 27, 1999 from 56.7% for the three months ended March 28, 1998. The 1998
effective tax rate reflects a capital loss on a marketable security; the Company
does not expect to fully realize the tax benefit associated with this capital
loss. There were no such losses recognized during 1999.

6
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

E. EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per
share in accordance with Statement of Financial Accounting Standard No. 128.

<TABLE>
<CAPTION>
For the three months ended
(in thousands, except per share data)
-------------------------------------------------
March 27, 1999 March 28, 1998
---------------------- ----------------------
<S> <C> <C>
Net income $ 3,229 $ 2,076
---------------------- ----------------------

Shares used in earnings per common share - basic 20,513 20,459
Dilutive effect of common equivalent shares 61 92
---------------------- ----------------------
Shares used in earnings per common share - diluted 20,574 20,551

Earnings per common share - basic $ .16 $ .10
====================== ======================
Earnings per common share - diluted $ .16 $ .10
====================== ======================
</TABLE>



F. COMPREHENSIVE INCOME:

Comprehensive income calculated in accordance with Statement of Financial
Accounting Standard No. 130 is as follows:

<TABLE>
<CAPTION>
For the three months ended
(in thousands)
----------------------------------------------------------------------------------
March 27, 1999 March 28, 1998

--------------------------------------- --------------------------------------
<S> <C> <C> <C> <C>
Net income $3,229 $2,076
------------------- -------------------
Other comprehensive income, net of tax:
Foreign currency translation adjustments - 32
Unrealized loss on security:
Unrealized holding losses arising during - (94)
period
Plus: reclassification adjustments for
capital losses included in net income 1 1 2,317 2,223
---------------- ------------------- -------------- -------------------
Other comprehensive income 1 2,255
------------------- -------------------
Comprehensive income $3,230 $4,331
=================== ===================
</TABLE>

Accumulated other comprehensive income calculated in accordance with Statement
of Financial Accounting Standard No. 130 is as follows:

<TABLE>
<CAPTION>
For the three months ended
(in thousands)
--------------------------------------------------------
March 27, 1999 March 28, 1998
-------------------------- ------------------------
<S> <C> <C>
Beginning Balance $ (1) $ (2,513)
Unrealized gain on forward exchange contract - 32
Unrealized gain on short-term investments - (94)
Realized loss on marketable equity security 1 2,317
-------------------------- ------------------------
Ending balance $ - $ 258
========================== ========================
</TABLE>


7
THE BOSTON BEER COMPANY, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

G. SUBSEQUENT EVENTS

As of March 31, 1999, the Company repaid the entire $10.0 million outstanding
under the existing $30.0 million line of credit ("the $30.0 million line"). The
existing credit agreement, which was originally entered into on March 21, 1997
and provides for a $15.0 million line of credit ("the $15.0 million line") and a
$30.0 million line, was amended on March 30, 1999. Per the amended agreement,
future borrowings, if any, on the $30.0 million line converts to a term loan on
March 31, 2002 and the $15.0 million line expires on March 31, 2004. The Company
must continue to pay a commitment fee of .15% per annum on the average daily
unused portion of the total $45.0 million commitment. Additionally, the Company
is obligated to meet certain financial covenants, including the maintenance of
specified levels of tangible net worth and net income. The Company was in
compliance with all such covenants as of March 27, 1999.

Effective April 30, 1999, the Stroh Brewery Company ("Stroh") sold a majority of
its beer brands and the Allentown Brewery to Pabst Brewing Company ("Pabst") and
certain of its brands to Miller Brewing Company ("Miller") (collectively, the
"Stroh Transactions"). The Company brews approximately 40% of its production at
Stroh's Allentown Brewery and Portland Brewery (the "Stroh Breweries"). Pabst
has agreed to assume Stroh's obligations under the existing brewing contract
between the Company and Stroh; Miller has agreed to guarantee Pabst's
performance. The Company's volume brewed at the Allentown Brewery is anticipated
to remain substantially unchanged as a result of the Stroh Transactions. The
Company anticipates that the volume currently brewed at the Portland Brewery
will be transferred to a Pabst or Miller-owned brewery during 1999. The Company
has completed, to its satisfaction, detailed inspections of the potential
breweries that are likely to assume the volume that is currently brewed at the
Portland Brewery. The Company does not anticipate any significant problems
during the transition period or thereafter, as a result of the Stroh
Transactions, and does not believe that it will have a material effect on its
results of operations, statement of financial position or statement of cash
flows during 1999.

8
Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The following is a discussion of the financial condition and results of
operations of the Company for the three-month period ended March 27, 1999 as
compared to the three-month period ended March 28, 1998. This discussion should
be read in conjunction with the Management's Discussion and Analysis of
Financial Condition and Results of Operations, Consolidated Financial Statements
of the Company and Notes thereto included in the Form 10-K for the fiscal year
ended December 26, 1998.

RESULTS OF OPERATIONS

Three Months Ended March 27, 1999 compared to Three Months Ended March 28, 1998

For purposes of this discussion, Boston Beer's "core brands" include all
products sold under Samuel Adams(R), Oregon Original(TM) or HardCore(R)
trademarks. "Core brands" do not include the products brewed at the Cincinnati
Brewery under contract arrangements for third parties. Volume produced under
contract arrangements is referred to below as "non-core products". Boston
Beer's flagship brand is Samuel Adams Boston Lager(R) ("Boston Lager").

Net sales. Net sales decreased by $5.5 million or 11.8% to $40.9 million for
the three months ended March 27, 1999 as compared to the three months ended
March 28, 1998. The decline is primarily due to a decrease in volume.

Volume. Volume decreased by 13.8% to 268,000 barrels in the three months ended
March 27, 1999 from 311,000 barrels in the three months ended March 28, 1998.
This decrease was primarily due to a decline in sales of year-round beer styles
and a decline in the production of non-core products, partially offset by an
increase in the sales of seasonal beer styles.

Total volume for Boston Beer's core brands decreased by 10.1% to 257,000 barrels
for the quarter ended March 27, 1999 as compared to 286,000 barrels for the
quarter ended March 28, 1998. The decline in volume is a function of both
increased competition from imported beers and a more mature market that is less
inclined to sample new styles. The Company continuously evaluates the
performance of its various beer and cider brands and the rationalization of its
product line, as a whole. The Company discontinued certain year-round beer
styles between April 1998 and December 1998, thereby contributing to the
decline in volume.

Volume relating to non-core products declined approximately 56%, representing
approximately 31% of the total decline. Volume relating to non-core products
was 11,000 barrels for the quarter ended March 27, 1999 as compared to 25,000
barrels for the quarter ended March 28, 1998. Management anticipates a
continued decline in volume relating to non-core products.

Selling Price. The selling price per barrel increased by $3.06 or 2.0% to
$152.51 per barrel for the quarter ended March 27, 1999. This is due to a
decline in sales of non-core products which have a lower selling price than core
brands. The decline of shipments of non-core products improved average net sales
per barrel by $4.84, or 3.3%. This decline was partially offset by changes in
the packaging mix of the core brands.

Significant changes in the packaging mix could have a material effect on sales
per barrel. The Company packages its core brands in bottles and kegs. Assuming
the same level of production, a shift in the mix from bottles to kegs would
effectively decrease revenue per barrel, as the selling price per equivalent
barrel is lower for kegs than for bottles. The ratio of kegs to bottles
increased in core brands to 28.3% of total shipments relating to kegs in the
three months ended March 27, 1999 from 26.4% for the same period last year.

Gross Profit. Gross profit increased to 55.7% as a percentage of net sales or
$84.97 per barrel for the quarter ended March 27, 1999, as compared to 51.4% as
a percentage of net sales or $76.59 per barrel for the quarter ended March 28,
1998. The increase in gross profit is primarily due to a decline in cost of
sales. Cost of sales decreased by $4.92 per barrel to 44.3% as a percentage of
net sales or $67.45 per barrel for the quarter ended March 27, 1999, as compared
to 48.6% as a percentage of net sales or $72.37 per barrel for the quarter ended
March 28, 1998. This is primarily due to lower costs of certain raw materials,
improvements in the production process at the Cincinnati Brewery, a decline in
expenses related to excess hops inventory on-hand and purchase commitment
contracts and a decline in barrels shipped related to non-core products.

Raw material costs were lower due to new contracts with certain vendors. The
Company enters into limited term supply agreements with certain vendors in order
to receive preferential pricing.

9
Expenses related to excess hops inventory and purchase commitment contracts
decreased to $250,000 for the quarter ended March 27, 1999 as compared to $1.0
million for the quarter ended March 28, 1998. See "Hops Purchase Commitments"
below for further discussion.

The gross profit margin on non-core products is significantly lower than for
core brands. Therefore, a decline in the non-core product volume increased
gross profit per equivalent barrel for the Company as a whole. The decline in
volume relating to non-core products resulted in an increase in gross profit as
a percentage of net sales by less than 1%.

Additional factors that affect gross profit include changes in the packaging and
product mix. The Company packages its core brands in bottles and kegs. While
gross profit as a percentage of net sales is higher for kegs than for bottles,
the per equivalent barrel gross profit is higher for bottles than for kegs.
Therefore, an increase in kegs as a percentage of volume while increasing the
overall gross profit margin as a percentage of net sales, will deliver fewer
gross profit dollars with which to run the business. In the first quarter of
1999 keg sales as a percentage of total equivalent barrels of core brands
increased to 28.3% in the first quarter of 1999 from 26.4% in the first quarter
of 1998, thereby contributing to an increase in gross profit as a percentage of
net sales. The gross profit per equivalent barrel increased for kegs and
bottles due primarily to decreases in cost of sales, as previously discussed.

Gross profit is not significantly affected by changes in brewing locations. The
Company attempts to minimize total costs, including freight, by shifting
production between plants. Effective March 31, 1999, the brewing contract
between the Company and Pittsburgh Brewing Company expired. As of May 7, 1999,
the Company had not entered into a new agreement with the Pittsburgh Brewing
Company. The Company shifted production to other contract breweries and has not
experienced a material impact on gross profit as a result of this shift in
production. During 1999, production is expected to shift between plants as a
result of the Stroh Transactions (see discussion below under "Stroh-Pabst-Miller
Transactions"). The Company does not anticipate a material impact on gross
profit as a result of the Stroh Transactions.

Advertising, promotional and selling. Advertising, promotional and selling
expenses increased by $1.2 million or 9.1% to $14.8 million for the three months
ended March 27, 1999 as compared to $13.5 million for the three months ended
March 28, 1998. As a percentage of net sales, advertising, promotional and
selling expenses increased to 36.2% for the three months ended March 27, 1999 as
compared to 29.2% for the same period last year, primarily due to higher point
of sale and advertising expenditures. Increased point of sale expenses is
largely due to the timing of the change in the Company's logo during 1998. The
anticipation of the logo change resulted in a significant decline in purchases
of promotional items during the three months ended March 28, 1998. Advertising
expenses increased by 33.3% as compared to the same period last year as the
Company continues to communicate its new advertising campaign which was launched
during the third quarter of 1998. During the first quarter of 1998, the Company
was in the process of developing a new campaign and as such, advertising
expenses were lower. The Company has focused primarily on radio, billboards and
trade print during the first quarter of 1999 and anticipates launching a new
television campaign during 1999.

General and administrative. General and administrative expenses decreased by
$315,000 or 9.8% to $2.9 million for the three months ended March 27, 1999 as
compared to the same period last year. The decrease is primarily due to
declines in salaries expense, bad debt expense and legal expense.

Interest income. Despite declining short-term rates, interest income increased
by 20.4% to $561,000 due to an increase in average cash and short-term
investments to approximately $51.8 million during the first quarter 1999 as
compared to $35.5 million during the first quarter 1998.

Interest expense. Interest expense decreased by 14.7% to $145,000 for the three
months ended March 27, 1999 from $170,000 for the three months ended March 28,
1998. The decline is due to lower interest rates and lower average outstanding
balances on the Company's $15.0 million line of credit. There were no amounts
outstanding on this revolving line of credit during the three months ended March
27, 1999.

Other income (expense), net. Other income (expense), net increased by $2.6
million to income of $24,000 for the three months ended March 27, 1999 from an
expense of $2.6 million for same period last year. The significant expense
recognized in the prior year was primarily due to the write-down of a marketable
security of $2.3 million. This security was sold during the second quarter of
1998 at a loss of $1.4 million.

10
Provision for income taxes.  The effective income tax rate decreased to 41.7%
for the three months ended March 27, 1999 from 56.7% for the three months ended
March 28, 1998. The 1998 effective tax rate reflects a capital loss on a
marketable security; the Company does not expect to fully realize the tax
benefit associated with this capital loss. There were no such losses recognized
during 1999.

LIQUIDITY AND CAPITAL RESOURCES

The Company's financial condition continued to be strong during the first
quarter of 1999. Cash and short-term investments decreased to $52.4 million as
of March 27, 1999 from $53.9 million as of December 26, 1998.

The Company used $949,000 in operating activities during the three months ended
March 27, 1999 as compared to net cash provided by operating activities of $1.3
million for the three months ended March 28, 1998. Cash used for operating
activities during the three months ended March 27, 1999 represents adjusted net
income of $4.6 million (adjusted primarily for depreciation and amortization of
$1.4 million), offset by an increase in current net assets of $5.6 million. The
change in current net assets is primarily due to an increase in accounts
receivable coupled with a decline in accounts payable. This compares with
adjusted net income of $5.7 million for the same period last year (adjusted
primarily for a loss on the write-down of a marketable equity security of $2.3
million and depreciation and amortization of $1.2 million), partially offset by
an increase in current net assets of $4.4 million. The effect of the change in
current net assets as compared to the current period is primarily a result of
the decline in inventory experienced during the prior period versus the slight
build in inventory experienced during the three months ended March 27, 1999.

Net cash used in investing activities decreased to $662,000 for the three months
ended March 27, 1999 as compared to $2.6 million for the three months ended
March 28, 1998. Cash used for capital expenditures declined to $712,000 during
the three months ended March 27, 1999 as compared to $2.2 million during the
three months ended March 28, 1998. The 1998 expenditures related primarily to
production line modifications. The Company invested $50,000 of net positive cash
flow in government securities during the three months ended March 27, 1999 as
compared to $438,000 during the same period last year. The Company has
historically invested its excess cash in money market funds, short-term
treasury and agency bills, and more recently, high-grade commercial paper.

Net cash provided by financing activities was $15,000 for the three months ended
March 27, 1999 as compared to $1.6 million during the three months ended March
28, 1998. The Company had no borrowings under the Company's then existing $15.0
million line of credit during the current period as compared to net borrowings
of $1.5 million during the prior period. Subsequent to the current quarter end,
the $10.0 million balance which was outstanding under the existing $30.0 million
line of credit expired and was fully repaid by the Company. As of May 7, 1999,
the Company has no outstanding loans or borrowings under its existing lines of
credit.

Effective October 15, 1998, the Board authorized management to implement a stock
repurchase, subject to an aggregate expenditure limitation of $10.0 million.
There were no stock repurchases under this program as of March 27, 1999.

With working capital of $56.0 million as of March 27, 1999, resources should be
sufficient to meet the Company's short-term and long-term operating, capital and
debt service requirements.

THE POTENTIAL IMPACT OF KNOWN FACTS, COMMITMENTS, EVENTS AND UNCERTAINTIES

Year 2000

As has been widely publicized, many computer systems and microprocessors are not
programmed to accommodate dates beyond the year 1999. The Company's exposure to
this year 2000 ("Y2K") problem comes not only from its own internal computer
systems and microprocessors, but also from the systems and microprocessors of
its key vendors, including by way of illustration its contract breweries, raw
material suppliers, utility companies, payroll services and banks, and its
distributors and other customers. A failure of any of these internal or external
systems could adversely affect the Company's ability to brew, package, sell,
ship and bill for products and to collect on invoices and account for
collections. In effect, any significant computer failure could have a material
adverse effect on the Company's operations.

11
The Company currently believes that all of its internal systems are Y2K
compliant as of March 27, 1999, with the exception of the depletions tracking
system which is expected to be compliant by the end of the second quarter of
1999. This belief is based on its own internal evaluations and testing and on
assurances from its systems vendors. Current estimates are that the total cost
to achieve internal year 2000 compliance, other than at the Cincinnati Brewery,
is estimated not to exceed $90,000, exclusive of amounts to be expended on
contingency plans. Approximately $12,000 of this amount has been spent through
March 27, 1999. This $90,000 anticipated upgrade cost is in addition to other
planned information technology ("IT") projects. While the intensive effort
expected to achieve Y2K compliance has caused and may continue to cause delays
in other IT projects, the Company does not expect that any of these delays will
have a significant effect on the Company's business or that any of the Company's
other IT projects will be canceled or postponed to pay for the Y2K upgrades.
Preliminary estimates of the cost to bring all systems into Y2K compliance at
the Cincinnati Brewery do not exceed $25,000. None of this amount has been spent
through March 27, 1999. The Company continues to evaluate and test all
Cincinnati Brewery equipment. Process controls at the Cincinnati Brewery are
integral to the brewery's operations. A failure of any of these controls could
adversely affect the Company's ability to continue brewing operations; however,
because many of the brewing processes can be controlled manually, the actual
risk that the Company will be unable to brew is low.

The Company relies extensively on its suppliers and contract breweries. Because
their systems are not directly under the Company's control, the Company is at
risk that all required external Y2K compliance efforts will not be completed on
time and significant business disruptions will result. The Company has formed a
committee to assure that all vendor and other relationship Y2K issues are
analyzed and addressed. Under the direction of this committee, the Company
compiled a list of all of its vendors and, as to each vendor, assessed the
impact that a Y2K failure would likely have on the Company's business and
operations. The Company then sent a Y2K questionnaire to each vendor believed to
present a possible critical risk, in order to ascertain the Y2K compliance
status of each. The Company is currently in the process of compiling and
analyzing the information submitted by these vendors. To date, questionnaires
have been sent to 37 critical vendors. All critical vendors have responded and
all have asserted that they are addressing the Y2K problem or are already in
compliance. The Company intends to continue to identify potential critical
vendors and to monitor the progress toward compliance of those not yet
compliant. The Company has also issued questionnaires to non-critical vendors
and is conducting the same analysis with them.

In addition to obtaining and assessing information concerning vendor Y2K status,
the Company is requiring all new vendors and all existing vendors entering into
new contracts with the Company to warrant Y2K compliance. Management understands
the potentially serious consequences of a system failure and also understands
that not all vendors may be Y2K compliant prior to January 1, 2000. For this
reason, the Company is developing contingency plans for all critical services
and supplies. As part of this contingency planning, the Company is assessing the
cost of vendor shutdown, understanding that, because of the complex nature of
the Company's supply chain and the lack of clarity as to the effect of multiple
vendor failure, any assessment process is imprecise.

In the unlikely event that the Company is unable to produce or ship any product
(the "Worst Case Scenario"), the Company estimates its financial exposure to be
in the range of $3.5 million per week of lost net revenue, over the short term.
Using forward planning ratios, this lost revenue translates into lost variable
gross profit, in the absence of mitigating cost cutting, of $1.9 million per
week. A production disruption for an extended period is likely to affect the
availability of the Company's products to consumers, leading to a decline in
brand equity, the financial consequences of which are not susceptible to
estimation. The Company does not expect to encounter the Worst Case Scenario.
The financial consequences of a less significant disruption are difficult to
predict, as they will depend on the exact circumstances and duration of the
disruption.

It is possible that the conclusions reached by the Company from its analysis to
date will change, and as such the cost estimates and target completion dates
outlined above may change. The Company will continue to explore contingency
plans, so as to be in a position to mitigate the consequences of any disruption
resulting from the Y2K issue.

Stroh-Pabst-Miller Transactions

Effective April 30, 1999, Stroh sold a majority of its beer brands and the
Allentown Brewery to Pabst and certain of its brands to Miller. The Company
brews approximately 40% of its production at the Stroh Breweries. Pabst has
agreed to assume Stroh's obligations under the existing brewing contract between
the Company and Stroh; Miller has agreed to guarantee Pabst's performance. The
Company's volume brewed at the Allentown Brewery is anticipated to remain
substantially unchanged as a result of the Stroh Transactions. The Company
anticipates that the volume currently brewed at the Portland Brewery will be
transferred to a Pabst or Miller-owned brewery during 1999. The Company has
completed, to its satisfaction, detailed inspections of the potential breweries
that are likely to assume the volume that is currently brewed at the Portland
Brewery. The

12
Company does not anticipate any significant problems during the transition
period or thereafter, as a result of the Stroh Transactions, and does not
believe that it will have a material effect on its results of operations,
statement of financial position or statement of cash flows during 1999.

Hops Purchase Commitments

The Company enters into purchase commitments for hops based on forecasted future
requirements, among other factors. As a result of declining sales growth in
recent years existing hops inventory and purchase commitments may exceed
projected future needs. During the first quarter of 1998 the Company recorded a
provision of $1.0 million to reserve for excess purchase commitments. The
Company re-evaluated its hops inventory levels and existing purchase commitments
to assess the reserve required for excess amounts as of March 27, 1999. During
the three months ended March 27, 1999 the Company canceled certain hops purchase
commitments in efforts to manage inventory levels. The Company recorded a
$250,000 charge associated with the excess inventory on-hand and purchase
commitment contracts during the three months ended March 27, 1999.

The computation of the excess purchase commitment reserve requires management to
make certain assumptions regarding future sales growth, product mix,
cancellation costs and supply, among others. Actual results may materially
differ from management's estimates.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Since December 26, 1998, there have been no significant changes in the Company's
exposures to interest rate or foreign currency rate fluctuations. The Company
currently does not enter into derivatives or other market risk sensitive
instruments for the purpose of hedging or for trading purposes.

FORWARD-LOOKING STATEMENTS

In this Form 10-Q and in other documents incorporated herein, as well as in oral
statements made by the Company, statements that are prefaced with the words
"may," "will," "expect," "anticipate," "continue," "estimate," "project,"
"intend," "designed" and similar expressions, are intended to identify forward-
looking statements regarding events, conditions, and financial trends that may
affect the Company's future plans of operations, business strategy, results of
operations and financial position. These statements are based on the Company's
current expectations and estimates as to prospective events and circumstances
about which the Company can give no firm assurance. Further, any forward-looking
statement speaks only as of the date on which such statement is made, and the
Company undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date factor that may emerge, forward-
looking statements should not be relied upon as a prediction of actual future
financial condition or results. These forward-looking statements, like any
forward-looking statements, involve risks and uncertainties that could cause
actual results to differ materially from those projected or unanticipated. Such
risks and uncertainties include the factors set forth below in addition to the
other information set forth in this Form 10-Q.

13
PART II.       OTHER INFORMATION

Item 1. LEGAL PROCEEDINGS

The Company is a party to certain claims and litigation in the
ordinary course of business. The Company does not believe any of
these proceedings will result, individually or in the aggregate,
in a material adverse effect upon its financial condition or
results of operations.

Item 2. CHANGES IN SECURITIES

Not Applicable

Item 3. DEFAULTS UPON SENIOR SECURITIES

Not Applicable

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

Not Applicable

Item 5. OTHER INFORMATION

Not Applicable

Item 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits

Exhibit Index

Exhibit No. Title
----------- -----

3.1 Amended and Restated By-Laws of the Company, dated June 2,
1998 (incorporated by reference to Exhibit 3.5 to the
Company's Form 10-Q filed on August 10, 1998).

3.2 Restated Articles of Organization of the Company, dated July
21, 1998 (incorporated by reference to Exhibit 3.6 to the
Company's Form 10-Q filed on August 10, 1998).

4.1 Form of Class A Common Stock Certificate (incorporated by
reference to Exhibit 4.1 to the Company's Registration
Statement No. 33-96164).

10.1 Revolving Credit Agreement between Fleet Bank of
Massachusetts, N.A. and Boston Beer Company Limited
Partnership (the "Partnership"), dated as of May 2, 1995
(incorporated by reference to Exhibit 10.1 to the Company's
Registration Statement No. 33-96162).

10.2 Loan Security and Trust Agreement, dated October 1, 1987,
among Massachusetts Industrial Finance Agency, the
Partnership and The First National Bank of Boston, as
Trustee, as amended (incorporated by reference to Exhibit
10.2 to the Company's Registration Statement No. 33-96164).

10.3 Deferred Compensation Agreement between the Partnership and
Alfred W. Rossow, Jr., effective December 1, 1992
(incorporated by reference to Exhibit 10.3 to the Company's
Registration Statement No. 33-96162).

14
Exhibit No.               Title
----------- -----

10.4 The Boston Beer Company, Inc. Employee Equity Incentive
Plan, as adopted effective November 20, 1995 and amended
effective February 23, 1996 (incorporated by reference to
Exhibit 4.1 to the Company's Registration Statement No.
333-1798).

10.5 Form of Employment Agreement between the Partnership and
employees (incorporated by reference to Exhibit 10.5 to the
Company's Registration Statement No. 33-96162).

10.6 Services Agreement between The Boston Beer Company, Inc.
and Chemical Mellon Shareholder Services, dated as of
October 27, 1995 (incorporated by reference to the
Company's Form 10-K, filed on April 1, 1996).

10.7 Form of Indemnification Agreement between the Partnership
and certain employees and Advisory Committee members
(incorporated by reference to Exhibit 10.7 to the Company's
Registration Statement No. 33-96162).

10.8 Stockholder Rights Agreement, dated as of December, 1995,
among The Boston Beer Company, Inc. and the initial
Stockholders (incorporated by reference to the Company's
Form 10-K, filed on April 1, 1996).

+10.10 Agreement between Boston Brewing Company, Inc. and The
Stroh Brewery Company, dated as of January 31, 1994
(incorporated by reference to Exhibit 10.9 to the Company's
Registration Statement No. 33-96164).

+10.11 Agreement between Boston Brewing Company, Inc. and the
Genesee Brewing Company, dated as of July 25, 1995
(incorporated by reference to Exhibit 10.10 to the
Company's Registration Statement No. 33-96164).

+10.12 Amended and Restated Agreement between Pittsburgh Brewing
Company and Boston Brewing Company, Inc. dated as of
February 28, 1989 (incorporated by reference to Exhibit
10.11 to the Company's Registration Statement No. 33-
96164).

10.13 Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company, Boston Brewing Company, Inc.,
and G. Heileman Brewing Company, Inc., dated December 13,
1989 (incorporated by reference to Exhibit 10.12 to the
Company's Registration Statement No. 33-96162).

+10.14 Second Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated as of August 3, 1992 (incorporated by reference to
Exhibit 10.13 to the Company's Registration Statement No.
33-96164).

+10.15 Third Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated December 1,1994 (incorporated by reference to Exhibit
10.14 to the Company's Registration Statement No. 33-
96164).

10.16 Fourth Amendment to Amended and Restated Agreement between
Pittsburgh Brewing Company and Boston Brewing Company, Inc.
dated as of April 7,1995 (incorporated by reference to
Exhibit 10.15 to the Company's Registration Statement No.
33-96162).

+10.17 Letter Agreement between Boston Beer Company Limited
Partnership and Joseph E. Seagram & Sons, Inc.
(incorporated by reference to Exhibit 10.16 to the
Company's Registration Statement No. 33-96162).

15
Exhibit No.          Title
----------- -----

10.18 Services Agreement and Fee Schedule of Mellon Bank, N.A.
Escrow Agent Services for The Boston Beer Company, Inc.
dated as of October 27, 1995 (incorporated by reference to
Exhibit 10.17 to the Company's Registration Statement No.
33-96164).

10.19 Amendment to Revolving Credit Agreement between Fleet Bank
of Massachusetts, N.A. and the Partnership (incorporated by
reference to Exhibit 10.18 to the Company's Registration
Statement No. 33-96164).

10.20 1996 Stock Option Plan for Non-Employee Directors
(incorporated by reference to the Company's Form 10-K,
filed on March 27, 1998).

+10.21 Production Agreement between The Stroh Brewery Company and
Boston Beer Company Limited Partnership, dated January 14,
1997 (incorporated by reference to the Company's Form 10-K,
filed on March 27, 1998).

+10.22 Letter Agreement between The Stroh Brewery Company and
Boston Beer Company Limited Partnership, dated January 14,
1997 (incorporated by reference to the Company's Form 10-K,
filed on March 27, 1998).

+10.23 Agreement between Boston Beer Company Limited Partnership
and The Schoenling Brewing Company, dated May 22, 1996
(incorporated by reference to the Company's Form 10-K,
filed on March 27, 1998).

10.24 Revolving Credit Agreement between Fleet Bank of
Massachusetts, N.A. and The Boston Beer Company, Inc.,
dated as of March 21, 1997 (incorporated by reference to
the Company's Form 10-Q, filed on May 12, 1997).

+10.25 Amended and Restated Agreement between Boston Brewing
Company, Inc. and the Genesee Brewing Company, Inc. dated
April 30, 1997 (incorporated by reference to the Company's
Form 10-Q, filed on August 11, 1997).

+10.26 Fifth Amendment, dated December 31, 1997, to Amended and
Restated Agreement between Pittsburgh Brewing Company and
Boston Brewing Company, Inc. (incorporated by reference to
the Company's Form 10-K, filed on March 27, 1998).

10.27 Extension letters, dated August 19, 1997, November 19,
1997, December 19, 1997, January 22, 1998, February 25,
1998 and March 11, 1998 between The Stroh Brewery Company
and Boston Brewing Company, Inc. (incorporated by reference
to the Company's Form 10-K, filed on March 27, 1998).

+10.28 Employee Equity Incentive Plan, as amended and effective on
December 19, 1997 (incorporated by reference to the
Company's Form 10-K, filed on March 27, 1998) .

+10.29 1996 Stock Option Plan for Non-Employee Directors, as
amended and effective on December 19, 1997 (incorporated by
reference to the Company's Form 10-K, filed March 27,
1998).

+10.30 Glass Supply Agreement between The Boston Beer Company and
Owens' Brockway Glass Container Inc., dated April 30, 1998
(incorporated by reference to the Company's Form 10-Q,
filed on August 10, 1998).

10.31 Extension letters, dated April 13, 1998, April 27, 1998,
June 11, 1998, June 25, 1998 and July 20, 1998 between The
Stroh Brewery Company and Boston Brewing Company, Inc.
(incorporated by reference to the Company's Form 10-Q,
filed on August 10, 1998).


16
Exhibit No.            Title
----------- -----

10.32 Extension letters, dated July 31, 1998, August 28, 1998,
September 28, 1998, October 13, 1998, October 20, 1998 and
October 23, 1998 between The Stroh Brewery Company and
Boston Brewing Company, Inc. (incorporated by reference to
the Company's Form 10-Q, filed on November 4, 1998).

+10.33 Amended and Restated Production Agreement between The Stroh
Brewery Company and Boston Beer Company Limited
Partnership, dated November 1, 1998 (incorporated by
reference to the Company's Form 10-K, filed on March 25,
1999).

10.34 Agreement between Boston Beer Company Limited Partnership,
Pabst Brewing Company and Miller Brewing Company, dated
February 5, 1999 (incorporated by reference to the
Company's Form 10-K, filed on March 25, 1999).

*10.35 Amendment to Revolving Credit Agreement between Fleet Bank
of Massachusetts, N.A. and The Boston Beer Company, Inc.,
dated March 30, 1999.

*+10.36 Agreement between Boston Beer Company Limited Partnership
and Landstar Logistics and Transportation, dated January 9,
1999.

*11.1 The information required by exhibit 11 has been included in
Note E of the notes to the consolidated financial
statements.

21.1 List of subsidiaries of The Boston Beer Company, Inc.
(incorporated by reference to the Company's Form 10-K,
filed on March 28, 1997).

*27.1 Financial Data Schedule (electronic filing only).


* Filed with this report.

+ Portions of this Exhibit have been omitted pursuant to an
application for an order declaring confidential treatment filed
with the Securities and Exchange Commission.

(b) Reports on Form 8-K.

The Company filed no reports on Form 8-K with the Securities and
Exchange Commission during the quarter ended March 27, 1999.

17
SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this Form 10-Q to be signed on its behalf by the
undersigned thereunto duly authorized.



THE BOSTON BEER COMPANY, INC.
(Registrant)



Date: May 10, 1999 By: /s/ C. James Koch
-------------------------------------
C. James Koch
President and Chief Executive Officer,
(principal executive officer)



Date: May 10, 1999 By: /s/ Alfred W. Rossow, Jr.
------------------------------------
Alfred W. Rossow, Jr.
Chief Financial Officer (principal
financial officer)




Date: May 10, 1999 By: /s/ Richard P. Lindsay
------------------------------------
Richard P. Lindsay
Vice President - Finance (principal
accounting officer)


18