Buckle
BKE
#4666
Rank
โ‚น220.04 B
Marketcap
โ‚น4,272
Share price
1.96%
Change (1 day)
-10.75%
Change (1 year)
Text size:
1
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended JANUARY 31, 1998

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period from ____________ to ____________

Commission File Number: 000-20132

THE BUCKLE, INC.
(Exact name of Registrant as specified in its charter)

NEBRASKA 47-0366193
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

2407 WEST 24TH STREET, KEARNEY, NEBRASKA 68847

(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (308) 236-8491

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

TITLE OF CLASS NAME OF EACH EXCHANGE ON WHICH REGISTERED
-------------- -----------------------------------------
Common Stock, $.05 par value New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT: NONE

Indicate whether the Registrant (1) has filed all reports required to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the Registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days. Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of the Registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [X]

The aggregate market value (based on the closing price of the New York Stock
Exchange) of the Common Stock of the Registrant held by non-affiliates of the
Registrant was $268,659,750.00 on April 13, 1998. For purposes of this response,
executive officers and directors are deemed to be the affiliates of the
Registrant and the holdings by non-affiliates was computed as 5,373,195 shares.

The number of shares outstanding of the Registrant's Common Stock, as of April
13, 1998, was 14,592,221.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the definitive Proxy Statement dated April 28, 1998 for Registrant's
1998 Annual Meeting of Shareholders to be held May 28, 1998 are incorporated by
reference in Part III.
2


THE BUCKLE, INC.

FORM 10-K

JANUARY 31, 1998

TABLE OF CONTENTS

Page

PART I

Item 1. Business 3

Item 2. Properties 10

Item 3. Legal Proceedings 11

Item 4. Submission of Matters to a Vote of Security Holders 11


PART II

Item 5. Market for Registrant's Common Equity and Related 11
Shareholder Matters

Item 6. Selected Financial Data 11

Item 7. Management's Discussion and Analysis of Financial 11
Condition and Results of Operations

Item 8. Financial Statements and Supplementary Data 11

Item 9. Changes In and Disagreements With Accountants on 11
Accounting and Financial Disclosure


PART III

Item 10. Directors and Executive Officers of the Registrant 12

Item 11. Executive Compensation 12

Item 12. Security Ownership of Certain Beneficial Owners and 12
Management

Item 13. Certain Relationships and Related Transactions 12


PART IV

Item 14. Exhibits, Financial Statements, Schedules and Reports 12
on Form 8-K
3


PART I

ITEM 1 - BUSINESS

The Buckle, Inc. (the "Company") is a retailer of medium to better priced casual
apparel for fashion conscious young men and women. As of January 31, 1998, the
Company operated 199 retail stores in 26 states throughout the central United
States, as well as in the northwest and southwestern states under the names
"Brass Buckle" and "The Buckle." The Company markets a wide selection of mostly
brand name casual apparel, including denims, other casual bottoms, tops,
sportswear, outerwear, accessories, and shoes. The Company emphasizes
personalized attention to its customers and provides individual customer
services such as free alterations, free gift-wrapping, easy layaways and a
frequent shopper program. Most stores are located in regional, high-traffic
shopping malls, and this is the Company's strategy for future expansion. All of
the Company's central office functions, including purchasing, pricing,
advertising and distribution, are controlled from its headquarters and
distribution center in Kearney, Nebraska.

Incorporated in Nebraska in 1948, the Company commenced business under the name
Mills Clothing, Inc., a conventional men's clothing store with only one
location. In 1967, a second store, under the trade name Brass Buckle, was
purchased. In the early 1970s, the store image changed to that of a jeans store,
with a wide selection of denims and shirts. The first branch store was opened in
Columbus, Nebraska, in 1976. In 1977, the Company began selling young women's
apparel as well, and opened its first mall store. The Company has experienced
significant growth over the past ten years, growing from 45 stores at the start
of 1988 to 199 stores by the close of fiscal 1997. The Company changed its
corporate name to The Buckle, Inc. on April 23, 1991. All references herein to
fiscal 1997 refer to the 52-week period ended January 31, 1998. Fiscal 1996 and
fiscal 1995 refer to the 52 and 53-week periods ended February 1, 1997 and
February 3, 1996, respectively.

The company's principal executive offices and distribution center are located at
2407 West 24th Street, Kearney, Nebraska 68847. The Company's telephone number
is (308) 236-8491.

MARKETING AND MERCHANDISING

The Company's marketing and merchandising strategy is to offer customers a wide
selection of key brand name merchandise while also providing a broad range of
services designed to create customer loyalty. The Company provides a unique
specialty apparel store with merchandise designed to appeal to the fashion
conscious 12 to 24 year old. The merchandise mix includes denims, casual
bottoms, tops, sweaters, dresses, outerwear, accessories, and shoes. Denim is a
significant contributor to total sales (over 29% of fiscal 1997 net sales) and
is a key to the Company's merchandising concept. The Company believes it
attracts customers with a selection of brands and a wide variety of fits,
finishes and styles in denim. Shirts and tops are also a significant contributor
to the total sales (35% of fiscal 1997 net sales). The Company strives to
provide a continually changing selection of the latest casual fashions.

The percentage of net sales over the past three fiscal years of the Company's
major product lines are set forth in the following table.
<TABLE>
<CAPTION>

Percentage of Net Sales
-----------------------
Merchandise Fiscal Fiscal Fiscal
Group 1997 1996 1995
----------- ------ ------ -------

<S> <C> <C> <C>
Denims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.3% 31.6% 32.6%
Slacks/Casual Bottoms. . . . . . . . . . . . . . . . . . . . . . . 4.0 3.4 1.7
Tops (including sweaters) . . . . . . . . . . . . . . . . . . . . 35.0 34.6 37.3
Sportswear/Fashion Clothes (including dresses) . . . . . . . . . . 8.3 10.6 14.8
Outerwear . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.4 2.4 2.1
Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.4 4.7 4.9
Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.6 12.6 6.0
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .0 .1 .6
------ ------ ------
Total. . . . . . . . . . . . . . . . 100.0% 100.0% 100.0%
====== ====== ======

</TABLE>
4


Brand name merchandise constitutes over 80% of the Company's sales volume. The
balance is comprised of private label merchandise that is manufactured to the
Company's specifications. The Company's merchandisers continually work with
manufacturers and vendors to produce brand name merchandise that is unique in
color and style compared to the merchandise sold in other stores. While the
brands offered by the Company change to meet current customer preferences, the
Company currently offers brands such as Lucky Brand Dungarees, Dr. Martens,
Tommy Jeans, Silver, and JNCO. The Company believes brand name merchandise will
continue to constitute the substantial majority of sales.

Management believes the Company provides a unique store setting by maintaining a
high level of customer service, and by offering a wide selection of fashionable,
quality merchandise at good values. The Company believes that it is essential to
create an enjoyable shopping atmosphere and to provide highly motivated
employees who give personal attention to customers. Each salesperson is educated
to help create a complete look for the customer by showing merchandise as
coordinating outfits. The Company also offers specialized services such as free
alterations, free gift wrapping, layaways, a special order system which allows
stores to obtain specifically requested merchandise from other Company stores, a
frequent shopper card, and The Buckle private label credit card. Customers are
encouraged to use the Company's layaway plan, which allows customers to make a
partial payment on merchandise that is then held by the store until the balance
is paid. For the past three fiscal years, an average of approximately 7% of net
sales has been made on a layaway basis.

Merchandising and pricing decisions are made centrally; however, the Company's
distribution system allows for variation in the mix of merchandise distributed
to each store so that individual store inventories can be tailored to reflect
differences in customer buying patterns at various locations. In addition, to
assure a continually fresh, new look in its stores, the Company ships new
merchandise daily to most stores, including varying styles and colors that
differ from prior merchandise. The Company also has a transfer program which
shifts specific merchandise to locations where it is selling better. This
distribution and transfer system helps to maintain customer satisfaction by
providing in stock popular items and reducing the need to mark down slow-moving
merchandise at a particular location. The Company believes that the reduced
markdowns justify the incremental costs of distribution associated with the
transfer system. The Company does not hold storewide off-price sales at anytime.

In 1997, the store decor and fixtures were redesigned to provide an appealing,
up-to-date appearance. The first store with the new design was opened February
26, 1997 in The Wolfchase Galleria in Memphis, TN. Since that time, all new and
fully remodeled stores have received this design. The design presents a unique
atmosphere in which the store's architectural elements, including feature
display walls, provide a backdrop, creating a stronger visual presentation for
the customer. Special care is taken to provide a comfortable environment to
which customers can relate. The interior is well lighted to provide true, bright
color rendition of the merchandise. The fixtures that were redesigned help
enhance the merchandise presentation within the stores.

Prior to the 1997 design, all stores opened and fully remodeled since June 1990
through the end of 1996 (180 stores) have the previous more contemporary format
and do business as "The Buckle."

ADVERTISING AND PROMOTION

In fiscal 1997, The Company spent $3.2 million (net co-op reimbursements) or
1.2% of net sales on advertising and in-store point of sale materials. In the
past, radio and direct mail have been the primary sources of advertising for The
Company. Beginning in 1996, there has been less emphasis on direct mail coupons
and more focus on in-store visual enhancements, special events and image
advertising. On-screen theatre advertising is being added to the media mix in
select markets as an image builder for the Company. Radio advertising will
continue to be a media source used to support special events in approximately
80% of the Company's markets.

The Company publishes a corporate web site at www.buckle.com. The Internet
provides an information source for investors, customers and employees. The
Company will continue offering the frequent shopper program (The Buckle Primo
Card), a program designed to build customer loyalty. In-store seasonal sign kits
and promotional signage is used to enhance merchandising presentations, the
stores' image and special events at point of sale.
5


STORE OPERATIONS

The Company has two Vice Presidents of Sales, two regional managers, seven
district managers, and 48 area managers. All district and area managers also
serve as manager of their home base store. Each store has one manager, one or
two assistant managers, one to three additional full-time salespeople and up to
20 part-time salespeople. Most stores have peak levels of staff during the
back-to-school and Christmas seasons. Almost every location also employs a
seamstress.

The Company places great importance on educating quality personnel. The Company
recruits interns and management trainees on college campuses and focuses on
building its management organization from within. Store managers perform sales
training of new employees at the store level. Salespeople displaying particular
talent generally are assigned to stores operated by district managers for
training as a store manager. A majority of the Company's store managers and most
of its middle and upper level management are former salespeople, including the
President of the Company, Dennis Nelson, and its Chairman, Dan Hirschfeld.

Store managers receive compensation in the form of a base salary and incentive
bonuses. District and area managers also receive added incentives based upon the
sales performance of stores in their district/area.

The Company has established a comprehensive program stressing the prevention and
control of shrinkage losses. Steps taken to reduce shrinkage include monitoring
cash refunds, voids, inappropriate discounts, employee sales and
returns-to-vendor, as well as the installation of electronic article
surveillance systems in more than 85% of the Company's stores. As a result, the
Company achieved a shrinkage rate of 0.7% of net sales for fiscal 1997and fiscal
1996 and 0.6% for fiscal 1995.

The average store is approximately 4,650 square feet (of which the Company
estimates an average of approximately 85% is selling space), and stores range in
size from 2,450 square feet to 7,300 square feet.

PURCHASING AND DISTRIBUTION

The Company has a very experienced buying team. The buying team, which includes
the President, Vice President of Men's Merchandising, in addition to the men's
and women's merchandisers, has 5 members who have between 13 and 27 years with
the company. The experience and leadership within the buying team contributes
significantly to the company's success by enabling the buying team to react
quickly to changes in fashion and by providing extensive knowledge of sources
for branded and private label goods.

The Company purchases products from manufacturers within the United States and
from some foreign manufacturers. The Company's merchandising team monitors U.S.
fashion centers (in New York and on the West Coast) and shops high fashion
stores to adapt new ideas to The Buckle. The Company continually monitors fabric
selection, quality and delivery schedules. The Company has not experienced any
material difficulties with merchandise manufactured in foreign countries. The
Company does not have long-term or exclusive contracts with any brand name
manufacturer or supplier. The Company does have an exclusive agreement with an
agent in Hong Kong for the manufacture of The Buckle, Inc.'s private label
merchandise. This agreement was entered into as of November 28, 1994, for orders
placed subsequent to this date. Management believes that as the Company has
grown it has been able to obtain better purchasing terms.

In fiscal 1997, Lucky Brand Dungarees and Dr. Martens each made up 14.7% of the
Company's net sales. No other vendor accounted for more than 10% of the
Company's sales. Current significant vendors include Lucky Brand Dungarees, Dr.
Martens, Tommy Jeans, Silver, and JNCO. The Company continually strives to offer
brands that are currently popular with its customers and therefore, the
Company's suppliers and purchases from specific vendors may vary significantly
from year to year.

The Buckle stores generally carry the same merchandise, with quantity and
seasonal variations based upon historical sales data, climate and perceived
local customer interest. The Company uses a centralized receiving and
distribution center located within the corporate headquarters building in
Kearney, NE. Merchandise is received daily in Kearney, tagged with bar coded
tickets, sorted, and packaged for distribution to individual stores via United
Parcel Service. The Company's goal is to ship the majority of its merchandise
out to the stores within one business day of receipt. This system allows stores
to receive new merchandise almost every day, providing customers with a good
reason to shop often
6


and helping create excitement within each store. During fiscal 1995, the Company
began to direct-ship to its Buckle stores merchandise from Levi Strauss and
Company.

The Company is currently in the process of expanding its corporate headquarters
and distribution center, with building space and a newly designed distribution
system that would allow for handling up to 450 stores. The Company has developed
an effective computerized system for tracking merchandise from the time it is
checked in at the Company's distribution center until it arrives at the stores
and is sold to a customer. The system's function is to insure that store
shipments are delivered accurately and promptly, to account for inventory, and
to assist in allocating merchandise among stores. Management can track on a
daily basis which merchandise is selling at specific locations and directs
transfers of merchandise from one store to another as necessary. This allows
stores to carry a reduced inventory while at the same time satisfying customer
demands.

To reduce inter-store shipping costs and to provide more timely restocking of
in-season merchandise, the Company has increased its focus on warehousing a
portion of initial shipments. Sales reports are then used to replenish on a
basis of one to three times each week, those stores that are experiencing the
greatest success selling specific styles, colors, and sizes of merchandise. This
system is also designed to prevent a crowded, cluttered look in the stores at
the beginning of a season.

STORE LOCATIONS AND EXPANSION STRATEGIES

As of April 1, 1998, the Company operated 203 stores in 27 states, including 4
stores opened in 1998. The existing stores are in 6 downtown locations, 9 strip
centers and 188 shopping malls. The Company anticipates opening approximately 16
additional new stores in fiscal 1998. All new stores for 1998 will be located in
higher traffic shopping malls. The following table lists the location of
existing stores as of April 1, 1998.

Location of Stores
State Number of Stores
------ ----------------
Arizona 1
Arkansas 5
Colorado 9
Florida 1
Idaho 3
Illinois 13
Indiana 11
Iowa 20
Kansas 15
Kentucky 4
Louisiana 4
Michigan 13
Minnesota 7
Mississippi 2
Missouri 11
Montana 4
Nebraska 15
New Mexico 4
North Dakota 3
Ohio 8
Oklahoma 13
South Dakota 3
Texas 19
Tennessee 2
Washington 1
Wyoming 1
Wisconsin 11
---
Total 203
===
7


The Buckle has grown significantly over the past ten years, with the number of
stores increasing from 45 at the beginning of 1988 to 199 at the end of fiscal
1997. The Company's plan is to continue expansion by developing the geographic
region it currently serves and by expanding into contiguous markets. The Company
intends to open new stores only when management believes there is a reasonable
expectation of satisfactory results.

The following table sets forth information regarding store openings and closing
since the beginning of fiscal 1988 to the end of fiscal 1997:

Total Number of Stores Per Year

<TABLE>
<CAPTION>

Fiscal Open at start Opened in Current
Year of year Year Total
-------------------- -------------------- -------------------- --------------------
<S> <C> <C> <C>
1988 45 11 56
1989 56 10 66
1990 66 6 71
1991 71 15 86
1992 86 18 104
1993 104 27 131
1994 131 16 147
1995 147 17 164
1996 164 17 181
1997 181 19 199
</TABLE>

The Company's criteria used when considering a particular location for
expansion include:

1. Market area, including proximity to existing markets to capitalize
on name recognition;
2. Trade area population (number, average age, and college
population);
3. Economic vitality of market area;
4. Mall location, anchor tenants, tenant mix, average sales per square
foot;
5. Available location within a mall, square footage and storefront
width, and facility of using the current store design;
6. Availability of suitable management personnel for the market;
7. Cost of rent, including minimum rent, common area and extra
charges;
8. Estimated construction costs, including landlord charge backs and
tenant allowances.

In 1996, The Buckle began development of an updated store design. This design
was used in fiscal 1997 and will continue to be used on new stores, and any
regularly scheduled remodels or relocations. The Company does not plan to
remodel all existing stores with the new design at this time.

The Company generally seeks sites of 4,000 to 5,000 square feet for its stores.
The projected cost of opening a store with the new design is approximately
$485,000, including construction costs of approximately $365,000 (which is prior
to any construction allowance received) and inventory costs of approximately
$120,000.

The Company anticipates opening approximately 20 new stores during fiscal 1998
and completing the remodeling of approximately six existing stores. Remodels
range from partial to full, with construction costs for a full remodel being
nearly the same as for a new store. Of the six stores scheduled for remodeling
during fiscal 1998, it is estimated that each will receive full remodeling. The
Company has budgeted a total of $13.0 million (before estimated construction
allowances from landlords of $1.5 million) for new store construction,
remodeling, technology upgrades and construction at the corporate headquarters
during fiscal 1998.

The Company plans to expand in 1998 by opening stores in two new states as well
as openings in existing markets. New store openings are generally scheduled to
coincide with the increased customer traffic of the Easter, back-to-school or
Christmas holiday shopping seasons.
8


The Company believes that, given the time required for training personnel,
staffing a store and developing adequate district and regional managers, its
current management infrastructure is sufficient to support its currently planned
rate of growth.

The Company's ability to expand in the future will depend, in part, on general
business conditions and the ability to find suitable malls with acceptable sites
on satisfactory terms and the availability of internal or external financing
sources. There can be no assurance that the Company's expansion plans will be
fulfilled in whole or in part, or that leases under negotiation for planned new
sites will be obtained on terms favorable to the Company.

MANAGEMENT INFORMATION SYSTEMS

The Company's management information systems (MIS) and electronic data
processing systems (EDP) consist of a full range of retail, financial and
merchandising systems, including purchasing, inventory distribution and control,
sales reporting, accounts payable, and merchandise management.

The system includes Fujitsu Atrium 9000 point-of-sale (POS) registers equipped
with bar code readers in each store. These registers are polled nightly by the
central computer (IBM AS/400) using a virtual private network for collection of
comprehensive data, including complete item-level sales information, employee
time clocking, merchandise transfers and receipts, special orders, supply orders
and returns-to-vendor. In conjunction with the nightly polling, the central
computer sends the cash registers messages from various departments at the
Company headquarters and price changes for the price lookup (PLU) file
maintained within the POS registers.

Each weekday morning, the Company initiates an electronic "sweep" of the
individual store bank accounts to the Company's primary concentration account.
This allows the Company to meet its obligations with a minimum of borrowing and
to invest excess cash on a timely basis.

Management monitors the performance of each of its stores on a continual basis.
Daily information is used to evaluate inventory, determine markdowns, analyze
profitability and assist management in the scheduling and compensation of
employees. Additionally, reports are generated verifying daily bank deposit
information against recorded sales, identifying transactions rung at prices that
differ from the PLU file, and listing selected "exception" transactions (e.g.
refunds, cash paid-outs, discounts). These reports are used to help assure
consistency among the stores and to help prevent losses due to error or
dishonesty.

The PLU system allows management to control merchandise pricing centrally,
permitting faster and more accurate processing of sales at the store and the
monitoring of specific inventory items to confirm that centralized pricing
decisions are carried out in each of the stores. Management is able to direct
all price changes, including promotional, clearance and markdowns on a central
basis and estimate the financial impact of such changes.

The Company is committed to ongoing review of the MIS and EDP systems to provide
productive, timely information and effective controls. This review includes
testing of new products and systems to assure that the Company is aware of
technological developments. Most important, continual feedback is sought from
every level of the Company to assure that information provided is pertinent to
all aspects of the Company's operations.

EMPLOYEES

As of January 31, 1998, the Company had approximately 4000 employees -
approximately 700 of whom were full-time. The Company has an experienced
management team and substantially all of the management team, from store
managers through senior management, commenced work for the Company on the sales
floor. The Company experiences high turnover of store and distribution center
employees, primarily due to having a significant number of part-time employees.
However, the Company has not experienced significant difficulty in hiring
qualified personnel. Of the total employees, approximately 200 are employed at
the corporate headquarters and in the distribution center. None of the Company's
employees are represented by a union. Management believes that employee
relations are good.

The Company provides medical, dental, life insurance and long-term disability
plans, as well as a 401(k) and a section 125 cafeteria plan for eligible
employees. To be eligible for the plans, other than the 401(k) Plan, an employee
must have worked for the Company for 90 days or more, and his or her normal
workweek must be 35 hours or more. As of January 1, 1998, 553 employees
participated in the medical plan, 558 in the dental plan, 571 in the life
insurance plan, 533 in the
9


long-term disability plan and 254 in the cafeteria plan. With respect to the
medical, dental and life insurance plans, the Company pays 80% to 100% of the
employee's expected premium cost, plus 10% to 100% of the expected cost of
dependent coverage under the health plan. The exact percentage is based upon the
employee's term of employment and job classification within the Company. In
addition, all employees receive discounts on company merchandise.

COMPETITION

The men's and women's apparel industries are highly competitive with fashion,
selection, quality, price, location, store environment and service being the
principal competitive factors. While the Company believes that it is able to
compete favorably with other merchandisers, including department stores and
specialty retailers, with respect to each of these factors, the Company believes
it competes mainly on the basis of customer service and merchandise selection.

In the men's merchandise areas, the Company competes with specialty retailers
such as Gap, Gadzooks, Pacific Sunwear, and Abercrombie & Fitch. The men's
market also competes with certain department stores, such as Dillards,
Proffitt's, May Company stores, Federated stores, and other local or regional
department stores and specialty retailers, and with mail order merchandisers.

In the women's merchandise area, the Company competes with specialty retailers
such as Maurices, Gadzooks, Express, Gap, and Vanity. The women's sales also
compete with department stores, such as Dillards, Proffitt's, May Company
stores, and certain local and regional department stores and specialty
retailers, and with mail order merchandisers.

Many of the Company's competitors are considerably larger and have substantially
greater financial, marketing and other resources than the Company, and there is
no assurance that the Company will be able to compete successfully with them in
the future. Furthermore, while the Company believes it competes effectively for
favorable site locations and lease terms, competition for prime locations within
a mall is also intense.

TRADEMARKS

"Brass Buckle" and "The Buckle" are federally registered trademarks of the
Company. The Company believes the strength of its trademarks is of considerable
value to its business, and its trademarks are important to its marketing
efforts. The Company intends to protect and promote its trademarks, as
management deems appropriate.

EXECUTIVE OFFICERS OF THE COMPANY

The Executive Officers of the Company are listed below, together with brief
accounts of their experience and certain other information.

DANIEL J. HIRSCHFELD, AGE 56. Mr. Hirschfeld is Chairman of the Board of the
Company. He has served as Chairman of the Board since April 19, 1991. Prior to
that time, Mr. Hirschfeld served as President and Chief Executive Officer. Mr.
Hirschfeld has been involved in all aspects of the Company's business, including
the development of the Company's management information systems.

DENNIS H. NELSON, AGE 48. Mr. Nelson is President and Chief Executive Officer
and a Director of the Company. He has held the titles of President and director
since April 19, 1991. Mr. Nelson was elected Chief Executive Officer on March
17, 1997. Mr. Nelson began his career with the Company in 1970 as a part-time
salesman while he was attending Kearney State College (now the University of
Nebraska - Kearney). While attending college, he became involved in
merchandising and sales supervision for the Company. Upon graduation from
college in 1973, Mr. Nelson became a full-time employee of the Company and he
has worked in all phases of the Company's operations since that date. Prior to
his election as President and Chief Operating Officer on April 19, 1991, Mr.
Nelson performed all of the functions normally associated with those positions.

KAREN B. RHOADS, AGE 39. Ms. Rhoads is the Vice-President - Finance, Treasurer
and a Director of the Company, and is the Chief Financial Officer. Ms. Rhoads
was elected a Director on April 19, 1991. She worked in the corporate offices
during college, and later worked part-time on the sales floor. Ms. Rhoads
practiced as a CPA for 6 1/2 years, during which time she began working on tax
and accounting matters for the Company as a client. She has been employed with
the Company since November 1987.
10


SCOTT PORTER, AGE 36. Mr. Porter is the Vice President-Men's Merchandising. He
joined the Company in May of 1978 as a part-time salesman. In 1983, he commenced
full-time employment with the Company as a store manager and began participating
in buying trips. Since 1987, Mr. Porter has devoted most of his time to men's
merchandising, but also is involved in other aspects of the business, including
advertising and store design.

JIM SHADA, AGE 42. Mr. Shada is Vice President - Sales. He began employment with
the Company in November of 1978 as a salesperson. Between 1979 and 1985, he
managed and opened new stores for the Company, and in 1985 Mr. Shada became the
Company's sales manager. He is also involved in other aspects of the business
including advertising, store design and site selection.

GARY LALONE, AGE 48. Mr. Lalone is Vice President - Sales. Mr. Lalone joined the
Company in March 1982 as the store manager. While managing, he became involved
with the men's merchandising. Mr. Lalone became a regional manager and began
participating in store site selection, advertising, store design and personnel
development. Presently, the majority of Mr. Lalone 's time is spent in sales,
and in helping develop and educate personnel as store managers and as regional
and district managers.

S. WAYNE DAUGHERTY, AGE 54. Mr. Daugherty is Vice President - Operations and
Secretary. He joined the Company in June 1978 and began working in various areas
of the Company's business, including advertising, store systems development,
general facilities operations, site selection and leasing. From 1988 to the
present, Mr. Daugherty's primary activities have been real estate and
construction, and operational purchasing.

BRETT P. MILKIE, AGE 38. Mr. Milkie is Vice President-Leasing. He was elected
Vice President-Leasing on May 30, 1996. Mr. Milkie was a leasing agent for a
national retail mall developer for 6 years prior to joining the company in
January 1992 as director of leasing.

ITEM 2 - PROPERTIES

All of the store locations operated by the Company are leased facilities. Most
of the Company's stores have lease terms of approximately ten years and
generally do not contain renewal options. The Company has not in the past
experienced problems renewing its leases, although no assurance can be given
that the Company can renew existing leases on favorable terms. The Company seeks
to negotiate extensions on leases for stores undergoing remodeling to provide
terms of approximately ten years after completion of remodeling. Consent of the
landlord generally is required to remodel or change the name under which the
Company does business. The Company has not in the past experienced problems in
obtaining such consent. Most leases provide for a fixed minimum rental plus an
additional rental cost based upon a set percentage of sales beyond a specified
breakpoint, plus common area and other charges.

The current terms of the Company's leases, including automatic renewal options,
expire as follows:

During Fiscal Number of expiring
Year leases
-------------------------- ---------------------
1998 10
1999 9
2000 12
2001 16
2002 30
2003 34
2004 28
2005 and later 67
---
Total 206
===

The corporate headquarters and distribution center for the Company operate
within a facility purchased by the Company in 1988, and located in Kearney, NE.
The building provides approximately 55,000 square feet of space with over 50% of
the area being allocated for the distribution and returns-to-vendor departments.
The expanded facility will provide an additional 123,000 square feet of space,
with approximately 7,000 square feet allocated as additional office space. The
expansion/ remodel will continue through the end of fiscal 1998.
11



ITEM 3 - LEGAL PROCEEDINGS

From time to time, the Company is involved in litigation relating to claims
arising out of its operations in the normal course of business. As of the date
of this form, the Company was not engaged in any legal proceedings that are
expected, individually or in the aggregate, to have a material adverse effect on
the Company.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of security holders during the fourth
quarter of fiscal 1997.

PART II

ITEM 5 - MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED SHAREHOLDER MATTERS

The Company's common stock trades in the New York Stock Exchange under the
symbol BKE. Prior to the Company's initial public offering on May 6, 1992, there
was no public market for the Company's common stock. The Company has not paid
any cash dividends in fiscal 1997, 1996 or 1995, and has no plans to for the
foreseeable future. The Company issued a 2-for-1 stock split made in the form of
a 100 percent stock dividend on April 24, 1997.

The number of record holders of the Company's common stock as of April 13, 1998
was 342. Based upon information from the principal market makers, the Company
believes there are more than 3,000 beneficial owners. The last reported sales
price of the Company's common stock on April 13, 1998 was $50.00.

The remainder of the information required by this item is incorporated by
reference to the information on page 28 of the Company's 1997 Annual Report to
Shareholders under the caption "Stock Prices by Quarter" which is attached to
this Form 10-K.

ITEM 6 - SELECTED FINANCIAL DATA

The information required by this item is incorporated by reference to the
information on page 11 in the Company's 1997 Annual Report to Shareholders under
the caption "Selected Financial Data" which is attached to this Form 10-K.

ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

The information required by this item is incorporated by reference to the
information appearing on pages 24 through 27 in the Company's 1997 Annual Report
to Shareholders which is attached to this Form 10-K.

ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

The financial statements together with the report thereon of Deloitte & Touche
LLP dated February 27, 1998, appearing on pages 12 through 23 of the Company's
1997 Annual Report to Shareholders (which is attached to this Form 10-K) are
incorporated by reference in this Form 10-K.

ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.
12


PART III

ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information required by this item appears under the captions "Executive
Officers of the Company" appearing on pages 9 and 10 of this report, and
"Election of Directors" in the Company's Proxy Statement for its 1998 Annual
Shareholders' Meeting and is incorporated by reference.

ITEM 11- EXECUTIVE COMPENSATION

The information required by this item appears under the caption "Executive
Compensation and Other Information" in the Company's Proxy Statement for its
1998 Annual Shareholders' Meeting and is incorporated by reference.

ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this item appears under the caption "Election of
Directors" in the Company's Proxy Statement for its 1998 Annual Shareholders'
Meeting and is incorporated by reference.

ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this item appears under the caption "Compensation
Committee Interlocks and Insider Participation" in the Company's Proxy Statement
for its 1998 Annual Shareholders' Meeting and is incorporated by reference.

PART IV

ITEM 14 - EXHIBITS, FINANCIAL STATEMENTS, SCHEDULES AND REPORTS ON FORM 8-K

(A) (1) FINANCIAL STATEMENTS

The Company's 1997 Annual Report to Shareholders, a copy of which appears as
Exhibit 13 to this Form 10-K Report, contains the following on pages 12 through
23 and are hereby incorporated by reference to this report:

Independent Auditors' Report
Balance Sheets as of January 31, 1998, and February 1, 1997
Statements of Income for each of the three years in the period
ended January 31, 1998
Statements of Stockholders' Equity for each of the three
years in the period ended January 31, 1998
Statements of Cash Flows for each of the three years in the
period ended January 31, 1998
Notes to Financial Statements for each of the three years in
the period ended January 31, 1998

(A) (2) FINANCIAL STATEMENT SCHEDULE

Independent Auditors' Report

II. Valuation and Qualifying Accounts and Reserves

All other schedules are omitted because they are not applicable or the required
information is presented in the financial statements or notes thereto. This
schedule is on page 14.

(B) REPORTS ON FORM 8-K

The Company did not file a report on Form 8-K during the quarter ended January
31, 1998

(C) EXHIBITS

See index to exhibits on pages 15 and 16.
13
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

THE BUCKLE, INC.

Date: April 28, 1998 By: DENNIS H. NELSON
---------------------------------
Dennis H. Nelson,
President and Chief Executive
Officer


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed by the following persons on behalf of the registrant and in the
capacities indicated on the 28th day of April, 1998.

DANIEL J. HIRSCHFELD ROBERT E. CAMPBELL
- ----------------------------------------- ----------------------------
Daniel J. Hirschfeld Robert E. Campbell
Chairman of the Board and Director Director

DENNIS H. NELSON
- ----------------------------------------- ----------------------------
Dennis H. Nelson William D. Orr
President and Chief Executive Officer Director
and Director

KAREN B. RHOADS
- ----------------------------------------- ----------------------------
Karen B. Rhoads Bill L. Fairfield
Vice President of Finance and Director
Chief Financial Officer and Director


----------------------------
Ralph M. Tysdal
Director
14




INDEPENDENT AUDITORS' REPORT

BOARD OF DIRECTORS
THE BUCKLE, INC.

We have audited the financial statements of The Buckle, Inc. as of January 31,
1998 and February 1, 1997 and for each of the three years in the period ended
January 31, 1998, and have issued our report thereon dated February 27, 1998;
such financial statements and report are included in your 1997 Annual Report to
Stockholders and are incorporated herein by reference. Our audits also included
the financial statement schedule of The Buckle, Inc., listed in Item 14(a)(2).
This financial statement schedule is the responsibility of the Company's
management. Our responsibility is to express an opinion based on our audits. In
our opinion, such financial statement schedule, when considered in relation to
the basic financial statements taken as a whole, presents fairly in all material
respects the information set forth therein.

DELOITTE & TOUCHE, LLP

Omaha, Nebraska
February 27, 1998

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

<TABLE>
<CAPTION>

Allowance for
Doubtful Accounts
------------------
<S> <C>
Balance, January 28, 1995 $ 212,321

Amounts charged to costs and expenses 456,980
Recoveries of amounts previously written off 7,570
Write-off of uncollectible accounts (436,498)
------------
Balance, February 3, 1996 240,373

Amounts charged to costs and expenses 493,232
Recoveries of amounts previously written off 4,034
Write-off of uncollectible accounts (425,844)
------------
Balance, February 1, 1997 311,795

Amounts charged to costs and expenses 753,759
Write-off of uncollectible accounts (574,987)
------------
Balance, January 31, 1998 $ 490,567
============

</TABLE>
15


INDEX TO EXHIBITS
<TABLE>
<CAPTION>

EXHIBITS PAGE NUMBER OR INCORPORATION
BY REFERENCE TO
<S> <C>
(3) Articles of Incorporation and By-Laws.

(3.1) Articles of Incorporation Exhibit 3.1 to Form S-1
of The Buckle, Inc. as amended No. 33-46294

(3.2) By-Laws of The Buckle, Inc. Exhibit 3.2 to Form S-1
No. 33-46294
(4) Instruments defining the rights of security holders,
including indentures

(4.1) See Exhibits 3.1 and 3.2 for provisions of the
Articles of Incorporation and By-laws of the
Registrant defining rights of holders of Common
Stock of the registrant

(4.2) Form of stock certificate for Common Stock Exhibit 4.1 to Form S-1
No. 33-46294
(9) Not applicable

(10) Material Contracts

(10.1) 1991 Stock Incentive Plan Exhibit 10.1 to Form S-1
No. 33-46294

(10.2) 1991 Non-Qualified Stock Option Plan Exhibit 10.2 to Form S-1
No. 33-46294

(10.3) Non-Qualified Stock Option Plan and Exhibit 10.3 to Form S-1
Agreement With Dennis Nelson No. 33-46294

(10.10) Cash or Deferred Profit Sharing Plan Exhibit 10.10 to Form S-1
No. 33-46294
(10.11) Programmed Lending Note dated May 16, 1997 for
$5.0 million payable to First National Bank and
Trust Co. of Kearney

(10.12) Loan Agreement dated May 16, 1997
between The Buckle, Inc. and First
National Bank and Trust Co. of Kearney,
regarding $5.0 million line of credit.

</TABLE>
16
<TABLE>
<S> <C>
(10.13) Letter dated May 15, 1997 from
First National Bank and Trust Co.
of Kearney, regarding $5.0 million

line of credit and $5.0 million
letter of credit facility.

(10.17) 1993 Director Stock Option Plan Exhibit A to Proxy Statement
for Annual Meeting to be held
May 26, 1993

(10.18) 1993 Executive Stock Option Plan Exhibit B to Proxy Statement
for Annual Meeting to be held
May 26, 1993

(10.19) 1995 Management Incentive Plan Exhibit A to Proxy Statement
for Annual Meeting to be held
June 2, 1995

(10.20) 1995 Executive Stock Option Plan Exhibit B to Proxy Statement
for Annual Meeting to be held
June 2, 1995

(10.21) 1997 Management Incentive Plan Exhibit A to Proxy Statement
for Annual Meeting to be held
June 2, 1997

(10.22) 1998 Management Incentive Plan Exhibit A to Proxy Statement
for Annual Meeting to be held
May 28, 1998

(10.23) 1997 Executive Stock Option Plan Exhibit B to Proxy Statement
for Annual Meeting to be held
May 28, 1998

(10.24) 1998 Restricted Stock Plan Exhibit C to Proxy Statement
for Annual Meeting to be held
May 28, 1998

(11) Statement regarding Computation of Pro Forma
Net Income Per Share

(12) Not applicable

(13) 1997 Annual Report to Stockholders

(18) Not applicable

(19) Not applicable

(22) Not applicable

(23) Consent of Deloitte & Touche LLP

(25) Not applicable

(28) Not applicable

</TABLE>