Caleres
CAL
#7848
Rank
โ‚น41.00 B
Marketcap
โ‚น1,188
Share price
-1.37%
Change (1 day)
2.57%
Change (1 year)
Categories
Text size:
<PAGE 1>
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
1999 FORM 10-K
(Mark One)
[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 [No Fee Required]
For the fiscal year ended January 29, 2000

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 [No Fee Required]
For the transition period from ____________ to __________
____________

Commission file number 1-2191
____________

BROWN SHOE COMPANY, INC.
(Exact name of registrant as specified in its charter)

New York 43-0197190
(State or other jurisdiction of (IRS Employer Identification Number)
incorporation or organization)

8300 Maryland Avenue
St. Louis, Missouri 63105
(Address of principal executive offices) (Zip Code)

(314) 854-4000
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Name of each exchange on
Title of each class which registered
- ---------------------------------------- ------------------------
Common Stock - par value $3.75 a share New York Stock Exchange
with Common Stock Purchase Rights Chicago Stock Exchange

9-1/2% Senior Notes due October 15, 2006 New York Stock Exchange


Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes [x] No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be
contained, to the best of registrant's knowledge, in definitive proxy or
information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K [ x ]

As of April 1, 2000, 18,270,190 common shares were outstanding, and the
aggregate market value of the common shares held by non-affiliates of
the registrant was approximately $219 million.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the annual shareholders report for the year ended January
29, 2000, are incorporated by reference into Parts I and II.

Portions of the proxy statement for the annual meeting of shareholders
to be held May 25, 2000, are incorporated by reference into Part III.


<PAGE 2>

PART I
------

ITEM 1 - BUSINESS
- -----------------

The Company, founded in 1878 and incorporated in 1913,
operates in the Footwear industry. In 1999, the shareholders of
the Company approved a change in the Company's name to Brown Shoe
Company, Inc. from Brown Group, Inc. Current activities include
the operation of retail shoe stores and the sourcing and
marketing of footwear for women, men and children. During 1999,
categories of footwear sales were approximately 58% women's
footwear, 26% men's footwear and 16% children's footwear. This
composition has remained relatively constant over the past few
years. Approximately 70% of 1999 footwear sales were made at
retail compared to 68% in 1998 and 66% in 1997. See Note 6 of
Notes to Consolidated Financial Statements on page 67 of the
Annual Report to Shareholders for the year ended January 29,
2000, which is incorporated herein by reference, for additional
information regarding the Company's business segments.

The Company's business is seasonal in nature due to consumer
spending patterns with higher back-to-school, Easter and
Christmas holiday season sales. Traditionally, the third fiscal
quarter accounts for a substantial portion of the Company's
operating earnings for the year.

The Company has approximately 11,500 full and part-time
employees. Approximately 100 employees engaged in the
warehousing of footwear in the United States are employed under a
union contract, which will expire in September, 2002. In Canada,
approximately 300 factory and warehouse employees are employed
under union contracts, which expire in October, 2000 and October,
2001.


Retail Operations
- -----------------

The Company's retail operations at January 29, 2000 include
1,353 retail shoe stores in the United States and Canada under
the Famous Footwear, Factory Brand Shoes, Supermarket of Shoes,
Naturalizer and F.X. LaSalle names. A portion of the retail
sales includes Company-owned and licensed brand names.

In retail sales of footwear, the Company competes in a highly
fragmented market with many organizations of various sizes
operating retail shoe stores and departments. Competitors
include local, regional and national shoe store chains,
department stores, discount stores and numerous independent
retail operators of various sizes. Quality, customer service,
store location, merchandise selection, advertising and pricing
are important components of retail competition.

Famous Footwear

Famous Footwear with 867 stores at the end of fiscal 1999 is
America's largest chain selling branded footwear for the entire
family. Founded over 30 years ago, Famous Footwear was purchased
by the Company in 1981 as a 32 store chain. Famous Footwear
stores feature a wide selection of "brand name shoes for less for
the entire family" including athletic, casual and dress shoes for
women, men and children typically priced at below manufacturers'
suggested retail prices. Famous Footwear stores average
approximately 5,600 square feet in size and are primarily located
in strip centers and regional and outlet malls in the United
States. Famous Footwear's branded product offering at discounted
prices is designed to appeal to the needs of its target
customers, value oriented families. Footwear brands include Nike,
adidas, Skechers, Reebok, Rockport, New Balance, Naturalizer,
What's What, Keds and TX Traction.


<PAGE 3>

ITEM 1 - BUSINESS (Continued)
- -----------------

Famous Footwear has developed store model stocks which
reflect consumer demand, historical brand preferences, styles and
sizes. These inventory models are adjusted based upon store
location and promotional opportunities. Product and promotional
mix are managed to control gross margins. In fiscal 1999, the
Company completed the replacement of all existing store
information systems. The new systems will improve inventory
controls, training and communication between headquarters and the
stores as well as reduce store technology costs.

With two distribution centers located in Madison, Wisconsin
and Lebanon, Tennessee, Famous Footwear's distribution systems
allow for merchandise to be delivered to each store typically no
less than each week. In addition to the delivery of new styles
and current promotional items, these systems provide item
replenishment of the prior week's sales and redistribution of
product to stores demonstrating the greatest item sell-through
from stores with lower item sell-through. These systems of
replenishment and distribution are designed to ensure the right
product is at the right place at the right time, and to control
markdowns and maximize gross margins.

Famous Footwear's marketing program includes radio,
television and newspaper advertising, in-store signage and
database marketing, all of which are designed to further develop
and reinforce the Famous Footwear concept with the target
customer. Marketing and advertising programs are tailored on a
region-by-region basis to reach the target consumers. In
addition, the timing of certain advertising campaigns is set to
correspond to regional differences such as the important back-to-
school season, which begins at various times throughout the
country. In 1999, management invested over $29 million to
communicate Famous Footwear's philosophy: delivering the customer
the best value and service on quality, branded footwear.

Naturalizer

The Company's Naturalizer stores are showcases for the
Company's flagship brand of women's shoes. The Company owns and
operates 347 Naturalizer stores located in the United States and
123 stores in Canada. Naturalizer specialty stores located in
regional malls average approximately 1,300 square feet in size,
and outlet stores located in outlet malls average approximately
2,600 square feet in size. These stores are designed and
merchandised to appeal to the Naturalizer customer who is a style
and comfort conscious woman between 40-60 years old, who seeks
quality and value in her footwear selections. In addition, the
Company has repositioned its styles to focus on a younger, active
woman aged between 35-54 years old. The Naturalizer stores offer
a selection of women's footwear styles, including dress, casual
and athletic shoes, primarily under the Naturalizer brand, but
also under the Naturalsport brand of casual shoes. The
Naturalizer brand is one of North America's leading women's
footwear brands, providing stylish, comfortable and quality
footwear in a variety of patterns and sizes. Retail price points
are typically between $50 and $60 per pair.

In fiscal 1999, the Naturalizer Retail division launched the
Naturalizer consumer site, www.naturalizeronline.com. The site
allows consumers to browse product selection by style or size as
well as to order directly from the Company.


<PAGE 4>

ITEM 1 - BUSINESS (Continued)
- -----------------

Marketing programs for the Naturalizer stores have
complemented the Company's Naturalizer brand advertising,
building on the brand's consumer recognition and reinforcing the
brand's added focus on style and quality. The Company continues
to invest in Naturalizer sales force training commensurate with
the brand image of style, quality and comfort, and utilizes a
database marketing program, which targets and rewards frequent
customers. Over the past two years, the Company installed
updated point-of-sale cash registers and new merchandising
reporting systems. These systems will enhance management
information and capture consumer preferences as well as improve
efficiency at store level.

The Company also operates 16 F.X. LaSalle retail stores,
primarily in the Montreal, Canada market, which sell better-grade
men's and women's branded and private label footwear. This
footwear, primarily imported from Italy, retails at price points
ranging from $100 to $250. These stores average approximately
2,200 square feet.

A summary of retail footwear stores operated by the Company
at each of the prior three fiscal year-ends follows:

Company-Owned Retail Footwear Stores

1999 1998 1997
---- ---- ----
Famous Footwear
Family footwear stores which feature "brand names
for less"; located in shopping centers and outlet
and regional malls in the U.S. 867 827 815
Naturalizer
Stores selling the Naturalizer and Naturalsport
brands of women's footwear; located in major
malls, shopping centers and outlet malls
in the U.S. and Canada. 470 446 448
F. X. LaSalle
Stores selling men's and women's better-grade
branded footwear in major malls in Canada. 16 16 16
----- ----- -----
Total 1,353 1,289 1,279
===== ===== =====

Wholesale Operations
- --------------------

Footwear is distributed by the Company's Brown Branded, Brown
Pagoda and Canada Wholesale divisions to approximately 2,500
retailers including department stores, mass merchandisers and
independent retailers in the United States, Canada and to
affiliates. These divisions import substantially all of their
footwear through the Brown Sourcing division, except for the
Canadian Wholesale division which also produces footwear in two
Company-owned manufacturing facilities. Most of the Company's
wholesale customers also sell shoes bought from competing
footwear suppliers.

Wholesale orders for shoes are solicited by the Company's
sales force throughout the year. Orders placed as a result of
these sales efforts are taken before the shoes are sourced with
delivery generally within three to four months thereafter.
Footwear is sold to wholesale customers on both a first-cost and
landed basis. First-cost sales are those sales in which the
Company obtains title to footwear from its overseas suppliers and
typically relinquishes title to customers at a designated
overseas port. Landed sales are those sales in which the Company
obtains title to footwear from its overseas suppliers and
maintains title until the footwear is inside the United States
borders. After importing, the footwear may be sold directly to
customers and certain high volume styles are inventoried to allow
prompt shipment on reorders.


<PAGE 5>

ITEM 1 - BUSINESS (Continued)
- -----------------

At April 1, 2000, the Company's wholesale operations had a
backlog of unfilled orders of approximately $120 million compared
to $145 million on April 2, 1999. Most orders are for delivery
within the next 90-120 days, and although orders are subject to
cancellation, the Company has not experienced significant
cancellations in the past. The backlog at a particular time is
affected by a number of factors, including seasonality, the
continuing trend among customers to reduce the lead time on their
orders and the timing of licensed product releases such as movies
or sporting events. Accordingly, a comparison of backlog from
period to period is not necessarily meaningful and may not be
indicative of eventual actual shipments.

In the past, the Company also distributed footwear through
its Pagoda International division. This division marketed the
Company's branded and licensed athletic, casual and dress
footwear for men, women and children, typically at moderate price
points primarily to better specialty retailers in Europe, Latin
America and the Far East. In 1997, the Company made a decision
to withdraw from the Pagoda International division as a result of
excessive inventories and declining performance. The Company
completed the withdrawal from this business in 1999. See Note 4
of Notes to Consolidated Financial Statements on page 66 of the
Annual Report to Shareholders for the year ended January 29,
2000, which is incorporated herein by reference, for additional
information regarding the restructuring of the Pagoda
International division.

Brown Branded Division

The Brown Branded division is one of the nation's leading
marketers of women's footwear. This division designs and markets
the Company's Naturalizer, Naturalsport, LifeStride, LS Studio,
and NightLife brands. Each of the Company's brands is targeted
to a specific customer segment representing different footwear
styles and taste levels at different price points. The keystone
of the Company's brand portfolio is the Naturalizer brand, which
has a tradition of combining style and comfort. Introduced in
1927, Naturalizer is one of the nation's leading women's footwear
brands.

Naturalizer and Naturalsport products emphasize style,
comfort, quality and value. These brands provide a wide range of
casual and dress footwear products, which combine comfort and fit
with classic, relevant and up-to-date styling. LifeStride, and
its brand extension, LS Studio, is a leading entry-level price
point, women's brand in department stores, offering fashion-right
styling. The NightLife brand is the Company's line of women's
shoes for special occasions.

The division's brands are sold in department stores, multi-
line shoe stores and branded specialty stores. Currently the
Company sells footwear products to substantially all the nation's
major department store companies, including Dayton-Hudson,
Dillard's, Federated, The May Company and Sak's.

The Brown Branded division maintains an independent sales
force to market its Naturalizer, Naturalsport, LifeStride, LS
Studio and NightLife brands primarily to department and specialty
footwear stores domestically. The sales force is responsible for
managing the Company's relationships with its wholesale
customers. The Brown Branded division also has marketing teams
responsible for the development and implementation of marketing
programs for each brand, both for the Company and its retail
customers.


<PAGE 6>

ITEM 1 - BUSINESS (Continued)
- -----------------

The Company developed an e-commerce strategy in 1999 to assist
in the marketing of their brands. The Company launched an
internet site, www.brownshoeonline.com, that allows retail
customers to check inventory, place orders and track arrivals.
Over 600 retailers are using the system to place orders and
reorders. "E-direct", also launched in 1999, allows retailers to
collect payment for out-of-stock shoes with the Company directly
shipping the shoes to the customer's home. The division is also
partnered with Nordstrom.com to offer a Naturalizer boutique on
its web site.

The Company continues to build on and take advantage of the
heritage and consumer recognition of its traditional brands, and
it also is clearly defining the independent brand images of
certain other brands. The Company launched a Naturalizer brand
image campaign in 1999 that illustrated the brand's new fashion
appeal and footwear design. In fiscal 1999, the division
invested approximately $15 million in advertising and marketing
in support of its brands. The Company continues to focus on these
marketing efforts by augmenting its market research, product
development and marketing communications.

Brown Pagoda Division

The Brown Pagoda division designs and markets branded,
licensed and private label athletic, casual and dress footwear
products for men, women and children at a variety of price points
via mass merchandisers, mid-tier retailers, chains and department
stores in the United States and Canada. The division is a
resource for many of the nation's larger retailers, including
Famous Footwear, Federated, Kmart, Nordstrom, Payless ShoeSource,
Sears, Talbots, Target and Wal-Mart, providing its wholesale
customers with over 48 million pairs of shoes in 1999.

Major brand names owned by the Brown Pagoda division include
Airstep, Brown Shoe, Buster Brown, Connie, Larry Stuart and
Wildcats. The Brown Pagoda division also seeks opportunities to
develop additional brands through selective acquisitions or
licenses. Products sold under license agreements, which are
generally for an initial term of two to three years and subject
to renewal, were responsible for approximately 8%, 8% and 11% of
consolidated sales in 1999, 1998, and 1997, respectively. The
Brown Pagoda division has a long-term licensing agreement, which
is renewable through 2014, to market the Dr. Scholl's brand of
affordable, casual and work shoes for men and women both in the
United States and in Canada. The division's other significant
license agreements include Barbie, Digimon, NASCAR Racers, Sammy
Sosa and Star Wars. No single licensor represented greater than 5
percent of consolidated net sales for 1999.

Canada Wholesale Division

The Canada Wholesale division markets branded and licensed
footwear products to women and children at a variety of price
points to department stores, specialty stores and mass
merchandisers.

Similar to the Brown Branded division, the Canada Wholesale
division markets the Company's Naturalizer and Naturalsport
brands in Canada. The division manufactures in two Company-owned
facilities a significant portion of the Naturalizer and
Naturalsport brands sold by them. In addition, the division
provides all Naturalizer related product for the Naturalizer
stores located in Canada. Other brands and licensed footwear
sold by the division include Airstep, Barbie, Buster Brown,
Connie and Star Wars.


<PAGE 7>

ITEM 1 - BUSINESS (Continued)
- -----------------

Brown Sourcing Division

The Brown Sourcing Division sources essentially all of the
footwear globally for the Brown Branded division, the Naturalizer
Retail division, the Brown Pagoda division, and a portion of the
footwear sold by Famous Footwear. The division, which in 1999
sourced 63.3 million pairs of shoes, has developed a global
sourcing capability through its relationships with approximately
100 third-party independent footwear manufacturers. Management
attributes its ability to achieve consistent quality, competitive
prices and on-time delivery to the breadth of its established
relationships.

The Company currently maintains sourcing offices in Brazil,
China, Hong Kong, Indonesia, Italy, Mexico and Taiwan. This
structure enables the Company to source footwear at various price
levels from significant shoe manufacturing regions of the world.
In 1999, approximately three-fourths of the footwear sourced by
Brown Shoe Sourcing was from manufacturing facilities in China.
The Company has the ability to shift sourcing to alternative
countries, over time, based upon trade conditions, economic
advantages, production capabilities and other factors, if
conditions warrant. The following table provides an overview of
the Company's foreign sourcing in 1999:

Country Millions of Pairs
------- -----------------
China 47.5
Brazil 9.4
Indonesia 4.4
Taiwan 0.4
All Other 1.6
----
Total 63.3
====

The Company monitors the quality of the components of its
footwear products prior to production and inspects prototypes of
each footwear product before production runs are commenced. The
Company also performs random in-line quality control checks
during production and before footwear leaves the manufacturing
facility.

The Company maintains separate design teams for each of its
brands and the Company maintains a staff of footwear designers
who are responsible for the creation and development of new
product styles. The Company's designers monitor trends in
apparel and footwear fashion and work closely with retailers to
identify consumer footwear preferences. When a new style is
created, the Company's designers work closely with independent
footwear manufacturers to translate their designs into new
footwear styles.

In 1999, the Company reengineered its shoe styling process to
better anticipate shoe fashion trends and quicken the time to
market. From a design center in Florence, Italy, the Company
captures European influences like heel shapes and fabrics before
appearing at retail. The design center is electronically linked
to the Company's line builders in the United States who blend
them with latest U.S. fashion trends. This change in the process
will assist in shortening the product design cycle.


<PAGE 8>

ITEM 1 - BUSINESS (Continued)
- -----------------

Risk Factors
- ------------

Certain statements herein and in the documents incorporated
herein by reference as well as statements made by the Company
from time to time contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Actual results could differ materially. The considerations
listed below represent certain important factors the Company
believes could cause such results to differ. These
considerations are not intended to represent a complete list of
the general or specific risks that may affect the Company. It
should be recognized that other risks may be significant,
presently or in the future, and the risks set forth below may
affect the Company to a greater extent than indicated.

Competition; Changes in Consumer Preferences

Competition is intense in the footwear industry. Certain of
the Company's competitors are larger and have substantially
greater resources than the Company. The Company's success depends
upon its ability to remain competitive in the areas of style,
price and quality, among others, and in part on its ability to
anticipate and respond to changing merchandise trends and
consumer preferences and demands in a timely manner.

Furthermore, consumer preferences and purchasing patterns
may be influenced by consumers' disposable income. Consequently,
the success of the Company's operations may depend to a
significant extent upon a number of factors affecting disposable
income, including economic conditions and factors such as
employment, business conditions, interest rates and taxation.

Reliance on Foreign Sources of Production

The Company relies entirely on broad-based foreign sourcing
for its footwear products. The Company sources footwear products
from independent third-party manufacturing facilities located in
China, Brazil, Indonesia, and to a lesser extent from Italy,
Mexico, Taiwan and two Company-owned manufacturing facilities in
Canada. Typically, the Company is a major customer of these
third-party manufacturing facilities. The Company believes its
relationships with such third-party manufacturing facilities
provide it with a competitive advantage; thus the Company's
future results will partly depend on maintaining its close
working relationships with its principal manufacturers.

The Company relies heavily on independent third-party
manufacturing facilities, primarily located in China.
Historically, the trade relationship between the United States
and China has not had a material adverse effect on the Company's
business, financial condition or results of operations. There
have been, however, and may in the future be, threats to the
trade relationships between the United States and China,
including past and future threats by the United States to deny
Normal Trading Relations status to China. There can be no
assurance the trade relationship between the United States and
China will not worsen, and if it does worsen, there can be no
assurance the Company's business, financial condition or results
of operations will not be materially adversely affected thereby.
Further, the Company cannot predict the effect that changes in
the economic and political conditions in China could have on the
economics of doing business with Chinese manufacturers. Although
the Company believes it could find alternative manufacturing
sources for those products it currently sources from China
through its existing relationships with independent third-party
manufacturing facilities in other countries, the loss of a
substantial portion of its Chinese manufacturing capacity could
have a material adverse effect on the Company.


<PAGE 9>

ITEM 1 - BUSINESS (Continued)
- -----------------

As is common in the industry, the Company does not have any
long-term contracts with its independent third-party foreign
manufacturers. There can be no assurance the Company will not
experience difficulties with such manufacturers, including
reduction in the availability of production capacity, failure to
meet production deadlines, or increases in manufacturing costs.
Foreign manufacturing is subject to a number of risks, including
work stoppages, transportation delays and interruptions,
political instability, expropriation, nationalization, foreign
currency fluctuations, changing economic conditions, the
imposition of tariffs, import and export controls and other non-
tariff barriers and changes in governmental policies. Although
the Company purchases products from certain foreign manufacturers
in United States dollars and otherwise engages in foreign
currency hedging transactions, there can be no assurance the
Company will not experience foreign currency losses. The Company
cannot predict whether additional United States or foreign
customs quotas, duties, taxes or other changes or restrictions
will be imposed upon the importation of non-domestically produced
products in the future or what effect such actions could have on
its business, financial condition or results of operations.

Customer Concentration

The customers of the Company's wholesaling business include
department stores and mass merchandisers. Several of the
Company's customers control more than one department store and/or
mass merchandiser chain. While the Company believes purchasing
decisions in many cases are made independently by each department
store or mass merchandiser chain under such common ownership, a
decision by the controlling owner of a group of department stores
and/or mass merchandisers, or any other significant customer, to
decrease the amount of footwear products purchased from the
Company could have a material adverse effect on the Company's
business, financial condition or results of operations.

In addition, the retail industry has periodically
experienced consolidation and other ownership changes, and in the
future the Company's wholesale customers may consolidate,
restructure, reorganize or realign, any of which could decrease
the number of stores that carry the Company's products.

Dependence on Licenses

The success of the Company's Brown Pagoda division has to
date been due, in part, to the Company's ability to attract
licensors which have strong, well-recognized characters and
trademarks. The Company's license agreements are generally for
an initial term of two to three years, subject to renewal, but
even where the Company has longer term licenses or has an option
to renew a license, such license is dependent upon the Company's
achieving certain results in marketing the licensed material.
While the Company believes its relationships with its existing
licensors are good and it believes it will be able to renew its
existing licenses and obtain new licenses in the future, there
can be no assurance the Company will be able to renew its current
licenses or obtain new licenses to replace lost licenses. In
addition, certain of the Company's license agreements are not
exclusive and new or existing competitors may obtain similar
licenses.

Dependence on Major Branded Suppliers

The Company's Famous Footwear retail business purchases a
substantial portion of its footwear products from major branded
suppliers. While the Company believes its relationship with its
existing suppliers is good, the loss of any of its major
suppliers could have a material adverse effect on the Company's
business, financial condition or results of operations. As is
common in the industry, the Company does not have any long-term
contracts with its suppliers. In addition, the Company's
financial performance is in part dependent on the ability of
Famous Footwear to obtain product from its suppliers on a timely
basis and on acceptable terms.


<PAGE 10>

ITEM 2 - PROPERTIES
- -------------------

The principal executive, sales and administrative offices of
the Company are located in Clayton (St. Louis), Missouri, and
consist of an owned office building.

The Company's wholesale footwear operations are carried out
at two distribution centers located in Missouri and two
manufacturing facilities and one distribution facility located in
Ontario, Canada. All of the facilities are owned. A leased
sales office and showroom is maintained in New York City.

The Company's retail footwear operations are conducted
throughout the United States and Canada and involve the operation
of 1,353 shoe stores, including 139 in Canada. All store
locations are leased with more than half having renewal options.
In addition, Famous Footwear has leased office space, a leased
750,000 square foot distribution center, including a mezzanine
level, in Madison, Wisconsin, and a leased 800,000 square foot
distribution center, including mezzanine levels, in Lebanon,
Tennessee.


ITEM 3 - LEGAL PROCEEDINGS
- --------------------------

The Company is involved in legal proceedings and litigation
arising in the ordinary course of business. In the opinion of
management, after consulting with legal counsel, the outcome of
such proceedings and litigation currently pending will not have a
materially adverse effect on the Company's results of operations
or financial position.

The Company is involved in environmental remediation and
ongoing compliance activities at several sites. The Company is
remediating a residential area adjacent to owned property in
Colorado, under the oversight of Colorado authorities. This
residential area has been affected by types of solvents
previously used at the facility. Monitoring of the residential
area continues. The Company also began remediation on the owned
property. During 1999, the Company incurred charges of $1.8
million related to this site. In early 2000, a state court
class-action lawsuit was filed agianst the Company related to
this property. The Company does not believe that the ultimate
outcome of this lawsuit will have a materially adverse effect on
its results of operations or financial position.

At its closed New York tannery and two associated landfills,
the Company has completed its remediation efforts, and in 1995,
state environmental authorities reclassified the status of the
site to one that has been properly closed and requires only
continued maintenance and monitoring over the next 24 years. In
addition, various federal and state authorities have identified
the Company as a potentially responsible party for remediation at
certain landfills from the sale or disposal of solvents and other
by-products from the closed tannery and shoe manufacturing
facilities.

Based on information currently available, the Company is
carrying an accrued liability of $3.9 million, as of January 29,
2000, to complete the clean up at all sites. The ultimate cost
may vary.

While the Company currently operates no domestic
manufacturing facilities, prior operations included numerous
manufacturing and other facilities for which the Company may have
responsibility under various environmental laws for the
remediation of conditions that may be identified in the future.


ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ------------------------------------------------------------

No matter was submitted to a vote of shareholders during the
fourth quarter of fiscal 1999.


<PAGE 11>

EXECUTIVE OFFICERS OF THE REGISTRANT
- ------------------------------------

The following is a list of the names and ages of the
executive officers of the registrant and of the offices held by
each such person. There is no family relationship between any of
the named persons. The terms of the following executive officers
will expire May, 2000.

Name Age Current Position
- ---- --- ----------------

Ronald A. Fromm 49 Chairman of the Board, President,
Chief Executive Officer, Brown Shoe
Company, Inc. and President, Brown
Shoe Company

Theodore L. Anderson 51 Senior Vice President, Retail Sales
and Operations, Famous Footwear

Brian C. Cook 60 Executive Vice President, Brown Shoe
Company, Inc. and President, Famous Footwear

William A. Dandy 42 Senior Vice President, Marketing,
Famous Footwear

Charles C. Gillman 38 Senior Vice President and Director, Far East
Operations, Brown Sourcing

J. Martin Lang 43 Senior Vice President and Chief Financial
Officer, Famous Footwear

Byron D. Norfleet 38 Senior Vice President and General Manager,
Naturalizer Retail

Gary M. Rich 49 President, Brown Pagoda

James M. Roe 54 Senior Vice President, Real Estate,
Famous Footwear

Andrew M. Rosen 49 Chief Financial Officer and Treasurer

Richard C. Schumacher 52 Vice President and Controller

David H. Schwartz 54 President, Brown Sourcing

Robert E. Stadler, Jr. 51 Vice President, Administration, Brown Shoe
Company and Senior Vice President, Finance
and Administration, Brown Branded

Gregory J. Van Gasse 49 President, Brown Branded

George J. Zelinsky 51 Senior Vice President and General Merchandise
Manager, Famous Footwear

<PAGE 12>

EXECUTIVE OFFICERS OF THE REGISTRANT (Continued)
- ------------------------------------

The period of service of each officer in the positions listed
and other business experience are set forth below.

Ronald A. Fromm, Chairman of the Board, President and Chief
Executive Officer of the registrant since January 1999;
President, Brown Shoe Company since March 1998. Vice President
of the registrant from April 1998 to January 1999. Executive Vice
President, Famous Footwear from September 1992 to March 1998.
Vice President and Chief Financial Officer of Famous Footwear
from 1988 to 1992.

Theodore L. Anderson, Senior Vice President, Retail Sales and
Operations, Famous Footwear since October 1997. Senior Vice
President of Stores for Thom McAn, a division of Melville
Corporation, from 1992 to October 1997.

Brian C. Cook, Executive Vice President of the registrant since
January 1999; Vice President of the registrant from March 1992 to
January 1999; President of Famous Footwear since 1981.

William A. Dandy, Senior Vice President, Marketing, Famous
Footwear since February 1997. Vice President of Marketing and
Advertising for Michael's Arts and Crafts Stores from July 1993
to February 1997.

Charles C. Gillman, Senior Vice President and Director, Far East
Operations, Brown Sourcing since February 1997. Senior Vice
President, Far East Operations, Brown Sourcing from 1995 to 1997.
Senior Vice President, Women's Division - Far East, Pagoda from
1992 to 1995.

J. Martin Lang, Senior Vice President and Chief Financial
Officer, Famous Footwear since March 1998. Vice President and
Chief Financial Officer, Famous Footwear from 1995 through March
1998. From 1991 to 1995, served United States Shoe Corporation
as Vice President of Finance - Footwear Group from 1993 to 1995
and as Vice President and Chief Financial Officer - Footwear
Retailing Group from 1991 to 1993.

Byron D. Norfleet, Senior Vice President and General Manager,
Naturalizer Retail since July 1998. Series of management
positions with Genesco, Inc. since 1984, most recently as Vice
President - Jarman Lease.

Gary M. Rich, President of Brown Pagoda since March 1993.
President, Pagoda Trading Company, Inc. from June 1989 through
March 1993. Executive Vice President, Sidney Rich Associates,
Inc. from December 1980 through June 1989.

James M. Roe, Senior Vice President, Real Estate, Famous Footwear
since August 1997. Senior Vice President, Sales and Operations,
Famous Footwear from December 1994 to August 1997. Vice
President, Real Estate, Famous Footwear from January 1992 to
1994. Director, Strip Center Real Estate of the registrant from
1987 to 1992.

Andrew M. Rosen, Chief Financial Officer and Treasurer of the
registrant since October 1999. Senior Vice President and
Treasurer of the registrant from March 1999 to October 1999.
Vice President and Treasurer of the registrant from January 1992
to March 1999. Treasurer of the registrant from 1983 to 1992.

Richard C. Schumacher, Vice President and Controller of the
registrant since June 1994. Vice President and Chief Financial
Officer of Wohl Shoe Company from November 1992 to June 1994.
Assistant Controller of the registrant from 1985 to 1992.


<PAGE 13>

EXECUTIVE OFFICERS OF THE REGISTRANT (Continued)
- ------------------------------------

David H. Schwartz, President, Brown Sourcing since February 1996.
President, Men's, Athletic and Children's Divisions from March
1995 to February 1996. President, Marathon Division, Pagoda from
March 1981 to March 1995.

Robert E. Stadler, Jr., Vice President, Administration, Brown
Shoe Company and Senior Vice President, Finance and
Administration, Brown Branded since October 1999. Vice
President, Finance and Operations, Brown Branded division of
Brown Shoe Company from March 1999 to October 1999. Series of
positions with the registrant and its divisions since 1972, most
recently prior to March 1999 as Vice President, Finance, Brown
Branded division of Brown Shoe Company.

Gregory J. Van Gasse, President, Brown Branded since September
1998. Senior Vice President - Marketing and Sales for Florsheim
Group, Inc. from 1990 to September 1998.

George J. Zelinsky, Senior Vice President and General Merchandise
Manager, Famous Footwear since June 1989. Vice President,
Women's Better Grade Division, Wohl Shoe Company from 1986 to
1989.



<PAGE 14>

PART II
-------


ITEM 5 - MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
SHAREHOLDER MATTERS
- --------------------------------------------------------------

Common Stock market prices and dividends on page 80 of the
Annual Report to Shareholders and the number of shareholders of
record on page 82 of the Annual Report to Shareholders for the
year ended January 29, 2000, are incorporated herein by
reference.


ITEM 6 - SELECTED FINANCIAL DATA
- --------------------------------

Selected Financial Data on page 58 of the Annual Report to
Shareholders for the year ended January 29, 2000, is incorporated
herein by reference.


ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS AND
FINANCIAL CONDITION
- ---------------------------------------------------------------

Management's Discussion and Analysis of Operations and
Financial Condition on pages 54 through 57 of the Annual Report
to Shareholders for the year ended January 29, 2000, is
incorporated herein by reference.


ITEM 7A - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
- --------------------------------------------------------------------

Information appearing under the caption "Financial
Instruments" on pages 56 through 57 of the Annual Report for
Shareholders to the year ended January 29, 2000, is incorporated
herein by reference.


ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
- ----------------------------------------------------

The consolidated financial statements of the Company and its
subsidiaries on pages 59 through 79, and the supplementary
financial information on page 80 of the Annual Report to
Shareholders for the year ended January 29, 2000, are
incorporated herein by reference.


ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURE
- ---------------------------------------------------------

None.




<PAGE 15>

PART III
--------


ITEM 10 - DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
- ------------------------------------------------------------

Information regarding Directors of the Company on pages 4
through 8 of the Proxy Statement for the Annual Meeting of
Shareholders to be held May 25, 2000, is incorporated herein
by reference. Information regarding Executive Officers of the
Company is included in Part I of this Form 10-K following Item 4.


ITEM 11 - EXECUTIVE COMPENSATION
- --------------------------------

Information regarding Executive Compensation on pages 9
through 21 of the Proxy Statement for the Annual Meeting of
Shareholders to be held May 25, 2000, is incorporated herein by
reference.


ITEM 12 - SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
AND MANAGEMENT
- ---------------------------------------------------------

Security Holdings of Directors and Management on page 3 of
the Proxy Statement for the Annual Meeting of Shareholders to be
held May 25, 2000, is incorporated herein by reference.


ITEM 13 - CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------------------------------------------------------

None.



<PAGE 16>

PART IV
-------


ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND
REPORTS ON FORM 8-K
- ------------------------------------------------------

(a) (1) and (2) The response to this portion of Item 14 is
submitted as a separate section of this
report.

(a) (3) Exhibits

Exhibit No.:
- ------------
3. (a) Certificate of Incorporation of the Company
as amended through February 16, 1984,
incorporated herein by reference to Exhibit 3
to the Company's Report on Form 10-K for the
fiscal year ended November 1, 1986.

(a) (i) Amendment of Certificate of Incorporation of
the Company filed February 20, 1987,
incorporated herein by reference to Exhibit 3
to the Company's Report on Form 10-K for the
fiscal year ended January 30, 1988.

(a) (ii) Amendment of Certificate of Incorporation of
the Company filed May 27, 1999, incorporated
herein by reference to Exhibit 3 to the
Company's report on Form 10-Q for the quarter
ended May 1, 1999.

(b) Bylaws of the Company as amended through
March 2, 2000, filed herewith.

4. (a) Rights Agreement dated as of March 7, 1996
between the Company and First Chicago Trust
Company of New York, which includes as
Exhibit A the form of Rights Certificate
evidencing the Company's Common Stock
Purchase Rights, incorporated herein by
reference to the Company's Form 8-K dated
March 8, 1996.

(a) (i) Amendment to Rights Agreement between Brown
Shoe Company, Inc. and First Chicago Trust
Company of New York, dated as of July 8,
1997, effective August 11, 1997, incorporated
herein by reference to the Company's Form 8-K
dated August 8, 1997.

(b) Credit Agreement dated as of January 9, 1997,
between the Company and the Lenders named
therein, The Boatmen's National Bank of St.
Louis, as Agent, and First Chicago Capital
Markets, Inc., as Syndication Agent,
incorporated herein by reference to the
Company's Form 8-K dated January 9, 1997.


<PAGE 17>

(b) (i) Amendment No. 1, dated October 8, 1997, to
the Credit Agreement between the Company and
the Lenders named therein, NationsBank, N.A.,
as Agent, and First Chicago Capital Markets,
Inc., as Syndication Agent, incorporated
herein by reference to the Company's Form
10-Q dated November 1, 1997.

(b) (ii) Amendment No. 2, dated January 7, 1999, to
the Credit Agreement between the Company and
the Lenders named therein NationsBank, N.A.,
as Agent, and First Chicago Capital Markets,
Inc., as Syndication Agent, incorporated
herein by reference to the Company's Form
10-K dated January 30, 1999.

(c) Indenture dated as of October 1, 1996,
between the Company and State Street Bank and
Trust Company, as Trustee, incorporated
herein by reference to the Company's Form 8-K
dated October 7, 1996.

(c) (i) First Supplemental Indenture dated as of
January 9, 1997, between the Company and
State Street Bank and Trust Company, as
Trustee, incorporated herein by reference to
the Company's Form 8-K dated January 9, 1997.

(c) (ii) Second Supplemental Indenture dated as of
January 23, 1998, between the Company and
State Street Bank and Trust Company, as
Trustee, incorporated herein by reference to
the Company's Form 10-K dated January 31, 1998.

(d) Senior Note Agreement, dated as of October 24,
1995, between the Company and Prudential
Insurance Company of America, as amended,
incorporated herein by reference to the
Company's Form 10-K dated February 1, 1997.

(d) (i) Amendment No. 2, dated October 7, 1997, to
the Senior Note Agreement between the Company
and Prudential Insurance Company of America,
as amended, incorporated herein by reference
to the Company's Form 10-Q dated November 1,
1997.

(d) (ii) Amendment No. 3, dated January 7, 1999, to
the Senior Note Agreement between the Company
and Prudential Insurance Company of America,
as amended, incorporated herein by reference to
the Company's Form 10-K dated January 30, 1999.


<PAGE 18>

(e) Certain instruments with respect to the long-
term debt of the Company are omitted pursuant
to Item 601(b)(4)(iii) of Regulation S-K
since the amount of debt authorized under each
such omitted instrument does not exceed 10
percent of the total assets of the Company and
its subsidiaries on a consolidated basis. The
Company hereby agrees to furnish a copy of any
such instrument to the Securities and Exchange
Commission upon request.

10. (a)* Fourth Amendment to the Brown Group, Inc.
Executive Retirement Plan, amended and restated
as of January 1, 1998, filed herewith.

(a) (i)* Fifth Amendment to the Brown Group, Inc.
Executive Retirement Plan, dated January 7,
2000, filed herewith.

(b)* Stock Option and Restricted Stock Plan of
1987, as amended, incorporated herein by
reference to Exhibit 3 to the Company's
definitive proxy statement dated April 26, 1988.

(c)* Stock Option and Restricted Stock Plan of 1994,
as amended, incorporated herein by reference
to Exhibit 3 to the Company's definitive proxy
statement dated April 17, 1996.

(d)* Stock Option and Restricted Stock Plan of 1998,
incorporated herein by reference to Exhibit 2
to the Company's definitive proxy statement
dated April 24, 1998.

(e)* Incentive and Stock Compensation Plan of
1999, incorporated herein by reference to
Exhibit 2 to the Company's definitive proxy
statement dated April 26, 1999.

(e) (i)* Amendment to Incentive and Stock Compensation
Plan of 1999, dated May 27, 1999, filed
herewith.

(e) (ii)* First Amendment to the Incentive and Stock
Compensation Plan of 1999, dated January 7,
2000, filed herewith.

(f)* Employment Agreement, dated May 14, 1998
between the Company and Ronald A. Fromm,
incorporated herein by reference to the
Company's Form 10-Q dated May 2, 1998.

(f) (i)* First Amendment to the Employment Agreement,
dated July 27, 1998 between the Company and
Ronald A. Fromm, filed herewith.


<PAGE 19>

(g)* Severance Agreement, dated July 27, 1998
between the Company and Brian C. Cook,
incorporated herein by reference to the
Company's Form 10-Q dated August 1, 1998.

(h)* Severance Agreement, dated July 27, 1998
between the Company and Ronald A. Fromm,
incorporated herein by reference to the
Company's Form 10-Q dated August 1, 1998.

(i)* Severance Agreement, dated July 27, 1998
between the Company and Gary M. Rich,
incorporated herein by reference to the
Company's Form 10-Q dated August 1, 1998.

(j)* Severance Agreement, dated July 27, 1998
between the Company and David H. Schwartz,
incorporated herein by reference to the
Company's Form 10-Q dated August 1, 1998.

(k)* Severance Agreement, dated December 1, 1999,
between the Company and Charles C. Gillman,
filed herewith.


(l)* Early Retirement Agreement, dated October 26,
1999 between the Company and Harry E. Rich,
filed herewith.

(m)* Brown Shoe Company, Inc. Deferred Compensation
Plan for Non-Employee Directors, filed herewith.

13. Annual Report to Shareholders of Brown Shoe
Company, Inc. for the fiscal year ended
January 29, 2000. Such report, except for
portions specifically incorporated by reference
herein, is furnished for the information of the
SEC and is not "filed" as part of this report.

21. Subsidiaries of the registrant.

23. Consent of Independent Auditors.

24. Power of attorney (contained on signature page).

27. Financial Data Schedule for fiscal 1999.


(b) Reports on Form 8-K:


No reports on Form 8-K were filed during the
quarter ended January 29, 2000.


<PAGE 20>

(c) Exhibits:

Exhibits begin on page 27 of this Form 10-K.

On request copies of any exhibit will be
furnished to shareholders upon payment of the
Company's reasonable expenses incurred in
furnishing such exhibits.



*Denotes management contract or compensatory plan arrangements.





<PAGE 21>

SIGNATURES
----------


Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.


DATE: April 19, 2000 BROWN SHOE COMPANY, INC.
- -------------------- ---------------------------------
(Registrant)


By /s/ Andrew M. Rosen
---------------------------------
Andrew M. Rosen
On behalf of the Company as
Principal Financial Officer


Know all men by these presents, that each person whose
signature appears below constitutes and appoints Andrew M. Rosen
his true and lawful attorney in fact and agent, with full power
of substitution and resubstitution, for him and in his name,
place and stead, in any and all capacities, to sign any and all
amendments to this Annual Report on Form 10-K, and to file the
same, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange
Commission, granting unto said attorney in fact and agent, full
power and authority to do and perform each and every act and
thing requisite and necessary to be done, as fully to all intents
and purposes as he might or could do in person, hereby ratifying
and confirming all that said attorney in fact and agent or his
substitute or substitutes, may lawfully do or cause to be done by
virtue hereof.

Pursuant to the requirements of the Securities Exchange Act
of 1934, this report has been signed below on April 19, 2000, by
the following persons on behalf of the Registrant and in the
capacities indicated.


Signatures Title
---------- -----



/s/ Ronald A. Fromm Chairman of the Board of Directors
- ---------------------------- President and Chief Executive
Ronald A. Fromm Officer and on behalf of the Company
as Principal Executive Officer



/s/ Andrew M. Rosen Chief Financial Officer
- ----------------------------
Andrew M. Rosen




/s/ Richard C. Schumacher Vice President and Controller and
- ---------------------------- on behalf of the Company as
Richard C. Schumacher Principal Accounting Officer


<PAGE 22>

Signature Title
--------- -----



- ------------------------------ Director
Joseph L. Bower




/s/ Julie C. Esrey Director
- ------------------------------
Julie C. Esrey




/s/ Richard A. Liddy Director
- ------------------------------
Richard A. Liddy




/s/ John Peters MacCarthy Director
- ------------------------------
John Peters MacCarthy




/s/ Patricia G. McGinnis Director
- ------------------------------
Patricia G. McGinnis




- ------------------------------ Director
W. Patrick McGinnis



- ------------------------------ Director
Jerry E. Ritter




<PAGE 23>










ANNUAL REPORT ON FORM 10-K

ITEM 14 (a) (1) and (2)


LIST OF FINANCIAL STATEMENTS AND
FINANCIAL STATEMENT SCHEDULE


YEAR ENDED JANUARY 29, 2000


BROWN SHOE COMPANY, INC.

ST. LOUIS, MISSOURI





<PAGE 24>

FORM 10-K - ITEM 14 (a) (1) and (2)
BROWN SHOE COMPANY, INC. AND SUBSIDIARIES
LIST OF FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE




The following consolidated financial statements of Brown Shoe
Company, Inc. and subsidiaries included in the annual report of
the registrant to shareholders for the year ended January 29,
2000, are incorporated by reference in Item 8:

Consolidated Balance Sheets - January 29, 2000, and January
30, 1999.

Consolidated Earnings - Years ended January 29, 2000,
January 30, 1999, and January 31, 1998.

Consolidated Cash Flows - Years ended January 29, 2000,
January 30, 1999, and January 31, 1998.

Consolidated Shareholders' Equity - Years ended January 29,
2000, January 30, 1999, and January 31, 1998.

Notes to Consolidated Financial Statements.

Report of Independent Auditors.

The following consolidated financial statement schedule of
Brown Shoe Company, Inc. and subsidiaries is included in Item
14(a):

Schedule II - Valuation and Qualifying Accounts

All other schedules for which provision is made in the
applicable accounting regulation of the Securities and Exchange
Commission are not required under the related instructions or are
inapplicable and, therefore, have been omitted.





<PAGE 25>

SCHEDULE II
-----------

VALUATION AND QUALIFYING ACCOUNTS
BROWN SHOE COMPANY, INC.

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------
COL. A. COL. B COL. C COL. D COL. E
- -------------------------------------------------------------------------------------

ADDITIONS
(1) (2)
-----------------------
Balance Charged to
at Charged to Other Balance
Beginning Costs and Accounts- Deductions- at End
of Period Expenses Describe Describe of Period
- -------------------------------------------------------------------------------------
(Thousands)
<S> <C> <C> <C> <C> <C>
YEAR ENDED JANUARY 29, 2000
- ---------------------------

Deducted from assets:

For doubtful accounts
and discounts $ 9,820 $2,234 - $3,966-A $ 8,088


YEAR ENDED JANUARY 30, 1999
- ---------------------------

Deducted from assets:

For doubtful accounts
and discounts $ 9,925 $2,772 - $2,877-A $ 9,820


YEAR ENDED JANUARY 31, 1998
- ---------------------------

Deducted from assets:

For doubtful accounts
and discounts $10,203 $5,145 - $5,423-A $ 9,925


</TABLE>



A. Accounts written off, net of recoveries
and discounts taken.



<PAGE 26>

BROWN SHOE COMPANY, INC.
ANNUAL REPORT TO SHAREHOLDERS ON FORM 10-K
INDEX TO EXHIBITS



Exhibit
-------

3. (b) Bylaws as amended through March 2, 2000.

10. (a) Fourth Amendment to the Brown Group, Inc.
Executive Retirement Plan, amended and
restated as of January 1, 1998.

10. (a) (i) Fifth Amendment to the Brown Group, Inc.
Executive Retirement Plan, dated
January 7, 2000.

10. (e) (i) Amendment to Incentive and Stock
Compensation Plan of 1999, dated
May 27, 1999.

10. (e) (ii) First Amendment to the Incentive and Stock
Compensation Plan of 1999, dated
January 7, 2000.

10. (f) (i) First Amendment to the Employment Agreement,
dated July 27, 1998 between the
Company and Ronald A. Fromm.

10. (k) Severance Agreement, dated December 1,
1999, between the Company and Charles
C. Gillman.

10. (l) Early Retirement Agreement, dated
October 26, 1999 between the Company
and Harry E. Rich.

10. (m) Brown Shoe Company, Inc. Deferred
Compensation Plan for Non-Employee
Directors.

13. 1999 Annual Report to Shareholders of
Brown Shoe Company, Inc.

21. Subsidiaries of the registrant

23. Consent of Independent Auditors

24. Power of Attorney (see signature page)

27. Financial Data Schedule - fiscal 1999