Sturm, Ruger & Co
RGR
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1

SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(Mark One)

|X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the fiscal year ended December 31, 1998

or

|_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 [No Fee Required]

For the transition period from ____________ to ___________

Commission File Number 0-4776

STURM, RUGER & COMPANY, INC.
(Exact name of registrant as specified in its charter)

Delaware 06-0633559
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

Lacey Place, Southport, Connecticut 06490
(Address of principal executive offices) (Zip Code)

(203) 259-7843
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:


Title of each class Name of each exchange on which registered
Common Stock, $1 par value New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
None
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES |X| NO |_|

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K |X|.

The aggregate market value of the voting stock held by nonaffiliates of the
registrant as of March 1, 1999:

Common Stock, $1 par value - $177,452,862

The number of shares outstanding of the issuer's common stock as of March 14,
1999:

Common Stock, $1 par value - 26,910,720

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Annual Report to Stockholders for the fiscal year ended December
31, 1998 are incorporated by reference into Parts I, II and IV of this Report.

Portions of the Proxy Statement relating to the Annual Meeting of Stockholders
to be held May 13, 1999 are incorporated by reference into Part III of this
Report.

Page 1 of 64
2

PART I

ITEM 1--BUSINESS

The Company is principally engaged in the design, manufacture, and sale of
firearms and precision metal investment castings. The Company is the only U.S.
firearms manufacturer which offers products in all four industry categories
(rifles, shotguns, pistols, and revolvers) and believes that it is the largest
U.S. firearms manufacturer, based on data reported in the Bureau of Alcohol,
Tobacco and Firearms' 1997 Annual Firearms Manufacturing and Exportation Report
("BATF Data"). The Company, which has been profitable every year since 1950,
believes it has a preeminent reputation among sportsmen, hunters, and gun
collectors for technical innovation and quality construction, based on reports
in industry and business publications. The Company has been in business since
1949 and was incorporated in its present form under the laws of Delaware in
1969.

The Company's firearms, which are sold under the "Ruger" name and trademark,
consist of single-shot, autoloading, bolt-action, lever action, and
muzzleloading rifles in a broad range of hunting calibers; shotguns in three
gauges; .22 caliber rimfire autoloading pistols and centerfire autoloading
pistols in various calibers; and single-action, double-action, and muzzleloading
revolvers in various calibers. The Company manufactures a wide range of high
quality products and does not manufacture inexpensive concealable firearms,
sometimes known as "Saturday Night Specials," "Junk Guns," or any firearm
included on the list of "assault weapons" which was part of anti-crime
legislation enacted by Congress in 1994.

Many of the firearms introduced by the Company over the years have become
"classics" which have retained their popularity for decades and are sought by
collectors. These firearms include the single-action Single-Six, Blackhawk, and
Bearcat revolvers, the double-action Redhawk revolvers, the 10/22 and Mini-14
autoloading, M-77 bolt-action, and Number One Single-Shot rifles, and the Red
Label over-and-under shotguns. The Company has supplemented these "classics"
with the introduction of new models and variations of existing models. In 1987,
the Company introduced the P85, a 9mm centerfire autoloading pistol, and the
GP100 and Super Redhawk revolvers. In 1988 and 1989, it introduced a new line of
small frame double-action revolvers, the SP101. The Company augmented its line
of centerfire autoloading pistols in 1990, 1991, and 1992 by offering new
versions of the 9mm model and two new calibers, .40 S&W and .45 ACP. In 1992 and
1993, the Company introduced the Ruger 22/45 pistol, the Vaquero single-action
revolver, the 77/22 Varmint bolt-action rifle, the P89, P90, and P93 centerfire
autoloading pistols, and the Spurless SP101 double-action revolver. New
variations of several of the Company's most popular models were introduced in
1994 and 1995 including the P94 centerfire autoloading pistol in 9mm and .40 S&W
calibers which further strengthened the Company's P-Series pistol line, the
77/22 bolt-action rifle in .22 Hornet caliber, and a Woodside model of the
Company's over-and-under shotgun. In 1996, the Company introduced the P95 pistol
with an Isoplast polymer grip frame, the MK-4B .22 caliber target pistol, the
Model 96 Lever Action rifle, and the 10/22 T Target rifle. In 1997, the Company
introduced several new firearms including the new Ruger 77/50 Muzzleloading
rifle, the Ruger 77/44 Bolt Action rifle, the Ruger Carbine, the Ruger M-77 Mark
II stainless rifle, the Ruger 10/22 "All-Weather" rifle, the Ruger 22/45 P-4
Target Pistol, and the Ruger Bisley-Vaquero.

The Company's continuing commitment to the development and introduction of new
models of firearms in appropriate product categories again spawned several new
products in 1998. The Ruger 10/22 Magnum rifle is a steel-receiver .22 Magnum
version of this most famous rimfire rifle. A longer, heavier tungsten alloy bolt
is used to handle the more powerful .22 magnum cartridge along with a longer
version of the original Ruger rotary magazine. The Ruger Super Redhawk double
action revolver chambered in .454 Casull, one of the most powerful revolver
cartridges, is ideal for hunting dangerous game and has all the strength and
reliability of the proven Super Redhawk design. The 50th Anniversary Model Ruger
Mark II pistol commemorates the introduction of the Company's first commercial
firearm in 1949. The original pistols were shipped with an unblued steel bolt,
and to retain this impression a corrosion-resistant stainless steel bolt adorned
at the rear with the famous Ruger logo has been substituted. The Company


2
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ITEM 1--BUSINESS (continued)

expanded its line of "All Weather" rifles, which combine the benefit of
corrosion-resistant stainless steel with a weather-resistant synthetic stock, in
the following models: the Ruger "All Weather" 77/50 Muzzleloading Rifle, the
Ruger "All Weather" .44 Magnum compact bolt-action rifle, the Ruger "All
Weather" Mini-14 and Ranch Rifles, and the Ruger "All Weather" Red Label
Shotgun. The popular P-series pistol line was enhanced by the introduction of
the P97 centerfire pistol which provides the .45 ACP caliber in a lightweight
polymer frame first introduced three years ago in the Ruger P95.

The Company is also engaged in the manufacture of titanium, ferrous, and
aluminum investment castings for a wide variety of markets including sporting
goods, commercial, and military. In 1998 and 1997, the Company's foremost
investment castings product was titanium golf club heads for Callaway Golf
Company, Inc. ("Callaway Golf"). In 1998, the Company produced titanium golf
club heads for Karsten Manufacturing ("Ping") and other golf club manufacturers,
and will continue to pursue other titanium markets, as well as other golf club
casting business.

In 1995, the Company entered into a joint venture agreement with Callaway Golf
to construct and operate a foundry for the production of golf club heads
investment cast in titanium. The joint venture, named Antelope Hills, LLC
("Antelope Hills") was owned 50% by the Company and 50% by Callaway Golf. In
June 1997, the Company purchased the 50% interest in Antelope Hills owned by
Callaway Golf.

For the years ended December 31, 1998, 1997, and 1996, net sales attributable to
the Company's firearms operations were approximately 68%, 68%, and 67%,
respectively, of total net sales. The balance of the Company's net sales for the
aforementioned periods was attributable to its investment castings operations.
Further information regarding industry segment data is incorporated by reference
to page 24 of the Company's 1998 Annual Report to Stockholders.

Products--Firearms

The Company presently manufactures 28 different types of firearm products in
four industry categories: rifles, shotguns, pistols, and revolvers. Most are
available in several models based upon caliber, finish, barrel length, and other
features.

Rifles--A rifle is a long gun with spiral grooves cut into the interior of the
barrel to give the bullet a stabilizing spin after it leaves the barrel. The
Company presently manufactures eleven different types of rifles: the M77 Mark
II, the M77 Mark II Magnum, the 77/22, the 77/44, the 10/22, the Model 96, the
Mini-14, the Mini Thirty, the Ruger Carbine, the No. 1 Single-Shot, and the
77/50 Muzzle Loader. Sales of rifles by the Company accounted for approximately
$71.6 million, $67.7 million, and $77.0 million of revenues for the years 1998,
1997, and 1996, respectively.

Shotguns--A shotgun is a long gun with a smooth barrel interior which fires lead
or steel pellets. The Company presently manufactures two different types of
over-and-under shotguns: the Red Label available in 12, 20, and 28 gauge, and
the Woodside available in 12 gauge. Most of the Red Label models are available
in special Sporting Clays and English Field versions. Sales of shotguns by the
Company accounted for approximately $10.4 million, $9.3 million, and $7.6
million of revenues for the years 1998, 1997, and 1996, respectively.

Pistols--A pistol is a handgun in which the ammunition chamber is an integral
part of the barrel and which is fed ammunition from a magazine contained in the
grip. The Company presently manufactures three different types of pistols, the
Ruger Mark II .22 caliber in Standard, Competition, and Target models, the Ruger
22/45, and the P-Series centerfire autoloading pistols in various calibers,
configurations, and finishes. Sales of pistols by the Company accounted for
approximately $33.5 million, $33.6 million, and $30.3 million of revenues for
the years 1998, 1997, and 1996, respectively.


3
4

ITEM 1--BUSINESS (continued)

Revolvers--A revolver is a handgun which has a cylinder that holds the
ammunition in a series of chambers which are successively aligned with the
barrel of the gun during each firing cycle. There are two general types of
revolvers, single-action and double-action. To fire a single-action revolver,
the hammer is pulled back to cock the gun and align the cylinder before the
trigger is pulled. To fire a double-action revolver, a single trigger pull
advances the cylinder and cocks and releases the hammer. The Company presently
manufactures eight different types of single-action revolvers: the New Model
Super Single-Six, the New Model .32 Magnum Super Single-Six, the New Model
Blackhawk, the New Model Super Blackhawk, the Vaquero, the Ruger Bisley, the Old
Army Cap & Ball, and the New Bearcat. The Company presently manufactures four
different types of double-action revolvers: the SP101, the GP100, the Redhawk,
and the Super Redhawk. Sales of revolvers by the Company accounted for
approximately $26.0 million, $28.5 million, and $31.5 million of revenues for
the years 1998, 1997, and 1996, respectively.

The Company also manufactures and sells accessories and replacement parts for
its firearms. These sales accounted for approximately $3.4 million, $2.8
million, and $2.4 million of revenues for the years 1998, 1997, and 1996,
respectively.

Products--Investment Castings

The investment castings products currently manufactured by the Company consist
of titanium, ferrous (both chrome-moly and stainless), and aluminum. Sales of
golf club heads to Callaway Golf approximated 63%, 76%, and 80% of casting
revenues for the years 1998, 1997, and 1996, respectively. The remaining revenue
represents parts sold to unrelated third parties for a wide variety of
industries including sporting goods, commercial, and military.

Ruger Investment Casting ("RIC"), which includes the Antelope Hills foundry, is
located in Prescott, Arizona and engineers and produces titanium, ferrous, and
aluminum castings. This facility's manufacturing activity during 1998, 1997, and
1996 for outside customers consisted primarily of producing titanium golf club
heads for Callaway Golf. Sales of golf club heads to Callaway Golf accounted for
approximately $41.9 million, $51.6 million, and $59.7 million of revenues during
1998, 1997, and 1996, respectively.

The Pine Tree Castings Division of the Company, located in Newport, New
Hampshire, engineers and produces ferrous castings for a wide range of
commercial customers.

The Company's Uni-Cast Division, located in Manchester, New Hampshire, engineers
and produces primarily large complex aluminum castings for a number of prime
defense contractors. Uni-Cast is also involved with research and development of
metal matrix composite materials and products.

Sales from the Company's investment castings operations (excluding intercompany
transactions) accounted for approximately $66.7 million, $67.5 million, and
$74.5 million, or 32%, 32%, and 33% of the Company's total net sales for 1998,
1997, and 1996, respectively.

Manufacturing

Firearms--The Company produces most rifles, and all shotguns and revolvers at
the Newport, New Hampshire facility. Some rifles and all pistols are produced at
the Prescott, Arizona facility.

Many of the basic metal component parts of the firearms manufactured by the
Company are produced by the Company's castings facilities through a process
known as precision investment casting. See "Manufacturing-Investment Castings"
for a description of the investment casting process. The Company initiated the
use of this process in the production of component parts for firearms in 1953
and believes


4
5

ITEM 1--BUSINESS (continued)

that its widespread use of investment castings in the firearms manufacturing
process is unique among firearms manufacturers. The investment casting process
provides greater design flexibility and results in component parts which are
generally close to their ultimate shape and, therefore, require less machining.
Through the use of investment castings, the Company is able to produce durable
and less costly component parts for its firearms.

Third parties supply the Company with various raw materials for its firearms,
such as fabricated steel components, walnut, birch, maple and laminated lumber
for rifle and shotgun stocks, various synthetic products and other component
parts. These raw materials and component parts are readily available from
multiple sources at competitive prices.

All assembly, inspection, and testing of firearms manufactured by the Company is
performed at the Company's manufacturing facilities. Every firearm, including
every chamber of every revolver, manufactured by the Company is test-fired prior
to shipment.

Investment Castings--The Company manufactures all of its precision investment
castings products at one of its three investment castings facilities. To produce
a product by the investment casting method, a wax model of the part is created
and coated ("invested") with several layers of ceramic material. The shell is
then heated to melt the interior wax which is poured off, leaving a hollow mold.
To cast the desired part, molten metal is poured into the mold and allowed to
cool and solidify. The mold is then broken off to reveal a near net shape cast
metal part.

Titanium investment castings products are manufactured by the Company's RIC
Division. This facility, one of the largest investment castings facilities in
the Southwest, also has the capabilities of producing ferrous and aluminum
investment castings.

The Company's Pine Tree Castings Division manufactures most of the ferrous
investment castings produced by the Company. Aluminum investment castings
products are primarily manufactured by the Company's Uni-Cast Division.

Raw materials including wax, ceramic material, and metal alloys necessary for
the production of investment cast products are supplied to the Company through
third parties. The Company believes that all these raw materials, with the
possible exception of titanium, are readily available from multiple sources at
competitive prices. Presently, the Company buys titanium from a number of
suppliers. There is, however, a limited supply of titanium in the marketplace
which could cause the purchase price to vary based upon numerous market factors.
The Company believes that it has adequate quantities of titanium in inventory to
provide ample time to locate and obtain additional titanium at a reasonable cost
without interruption of manufacturing operations.

Marketing and Distribution

Firearms--The Company's firearms are primarily marketed through a network of
selected independent wholesale distributors who purchase the products directly
from the Company for resale to gun dealers and legally authorized end-users.
These end-users include sportsmen, hunters, law enforcement and other
governmental organizations, and gun collectors. In late 1987, the Company
reduced by more than one-half the number of domestic commercial distributors of
its firearms in order to encourage its remaining distributors to focus their
efforts on the Company's products. Each of these distributors carries the entire
line of firearms manufactured by the Company for the commercial market.
Management believes that the increase in sales since 1988 is due in part to this
strategy. Currently, 21 distributors service the domestic commercial market,
with an additional 58 servicing the domestic law enforcement market and two
servicing the Canadian market. Three of these distributors service both the
domestic commercial market and the domestic law enforcement market. In 1998,
1997, and 1996, one distributor, Jerry's Sport


5
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ITEM 1--BUSINESS (continued)

Center, accounted for approximately 15%, 16%, and 18%, of the Company's net
sales of firearms and 10%, 11%, and 12% of consolidated net sales, respectively.
The Company employs six employees and two independent contractors who service
these distributors and call on dealers and law enforcement agencies. Because the
ultimate demand for the Company's firearms comes from end-users, rather than
from the Company's distributors, the Company believes that the loss of any
distributor would not have a material adverse effect on the Company. The Company
considers its relationships with its distributors to be satisfactory.

In addition, the Company markets its firearms directly to foreign customers,
consisting primarily of law enforcement agencies and foreign governments.
Foreign sales were less than 10% of the Company's consolidated net sales for
each of the past three years. No material portion of the Company's business is
subject to renegotiation of profits or termination of contracts at the election
of a government purchaser.

In the fourth quarter of 1998, the Company received annual orders from its
distributors for the 1999 marketing year. These orders may be adjusted in the
second quarter by the distributors to allow for market fluctuations. In 1998,
quarterly adjustments to the annual orders were allowed. As of March 1, 1999,
unfilled firearms orders were approximately $128 million as compared to
approximately $93 million at March 1, 1998.

Most of the firearms manufactured by the Company are sold on terms requiring
payment in full within 30 days. However, certain products which are generally
used during the fall hunting season are sold pursuant to a "dating plan" which,
in general, allows the purchasing distributor to buy the products commencing in
December, the normal start of the Company's dating plan year, and pay for them
on extended terms. Discounts are offered for early payment. Management believes
that this dating plan serves to level out the demand for these seasonal products
throughout the entire year and facilitates an efficient manufacturing schedule.
The Company does not consider its overall firearms business to be significantly
seasonal; however sales of certain models of firearms are usually lower in the
third quarter of the year.

Investment Castings--The investment castings segment's principal markets are
sporting goods, commercial, and military. Sales are made directly to customers
or through manufacturers' representatives. In 1998, 1997, and 1996, one castings
segment customer, Callaway Golf, accounted for approximately 20%, 25%, and 27%
of consolidated net sales and 63%, 76%, and 80% of castings segment sales,
respectively. Historically, the Company has obtained purchase orders from
Callaway Golf that cover periods in excess of one year. At projected shipment
levels, it is anticipated that the current purchase order will be depleted in
the fourth quarter of 1999. The Company will endeavor to obtain a new purchase
order prior to this occurrence.

Competition

Firearms--Competition in the firearms industry is intense and comes from both
foreign and domestic manufacturers. While some of these competitors concentrate
on a single industry product category, such as rifles or pistols, several
foreign competitors manufacture products in all four industry categories
(rifles, shotguns, pistols and revolvers). Some of these competitors are
subsidiaries of large corporations with substantially greater financial
resources than the Company. The Company is the only domestic manufacturer which
produces firearms in all four industry product categories and believes that it
is the largest U.S. firearms manufacturer, according to BATF Data. The principal
methods of competition in the industry are product quality and price. The
Company believes that it can compete effectively with all of its present
competitors based upon the high quality, reliability and performance of its
products, and the competitiveness of its pricing.


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ITEM 1--BUSINESS (continued)

Investment Castings--There are a large number of investment castings
manufacturers, both domestic and foreign, with which the Company competes.
Competition varies based on the type of investment castings products (titanium,
ferrous, or aluminum) and the end use of the product (sporting goods,
commercial, or military). Many of these competitors are larger than the Company
and may have greater resources. The principal methods of competition in the
industry are quality, production lead time, and price. The Company believes that
it can compete effectively with all of its present competitors and has expended
significant amounts of resources on both expanding and modernizing its
investment castings facilities during the last several years.

Employees

As of February 28, 1999, the Company employed 2,171 full-time employees of which
approximately 30% had at least ten years of service with the Company.

None of the Company's employees are subject to a collective bargaining
agreement. The Company has never experienced a strike during its entire 49-year
history and believes its employee relations are satisfactory.

Research and Development

In 1998, 1997, and 1996, the Company spent approximately $1.1 million, $1.3
million, and $1.7 million, respectively, on research activities relating to the
development of new products and the improvement of existing products. As of
February 28, 1999, the Company had approximately 51 employees engaged in
research and development activities as part of their responsibilities.

Patents and Trademarks

The Company owns various United States and foreign patents and trademarks which
have been secured over a period of years and which expire at various times. It
is the policy of the Company to apply for patents and trademarks whenever new
products or processes deemed commercially valuable are developed or marketed by
the Company. However, none of these patents and trademarks are considered to be
basic to any important product or manufacturing process of the Company and,
although the Company deems its patents and trademarks to be of value, it does
not consider its business materially dependent on patent or trademark
protection.

Environmental Matters

The Company has programs in place that monitor compliance with various
environmental regulations. However, in the normal course of its manufacturing
operations the Company is subject to occasional governmental proceedings and
orders pertaining to waste disposal, air emissions, and water discharges into
the environment. The Company believes that it is generally in compliance with
applicable environmental regulations and the outcome of such proceedings and
orders will not have a material effect on its business.


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ITEM 1--BUSINESS (continued)

Executive Officers of the Company

Set forth below are the names, ages, and positions of the executive officers of
the Company. Officers serve at the pleasure of the Board of Directors of the
Company.

<TABLE>
<CAPTION>
Name Age Position With Company
- --------------------------------------------------------------------------------
<S> <C> <C>
William B. Ruger 82 Chairman of the Board, Chief Executive
Officer, Treasurer, and Director
William B. Ruger, Jr. 59 Vice Chairman, Senior Executive Officer,
President, Chief Operating Officer, and
Director
Stephen L. Sanetti 49 Vice President, General Counsel, and Director
Erle G. Blanchard 52 Vice President, Controller
Leslie M. Gasper 45 Corporate Secretary
</TABLE>

William B. Ruger has been the Chairman of the Board, Chief Executive Officer,
and Treasurer of the Company since 1949. He is the father of William B. Ruger,
Jr.

William B. Ruger, Jr. became President and Chief Operating Officer effective
March 1, 1998. Mr. Ruger has been Vice Chairman and Senior Executive Officer of
the Company since 1995 and a Director of the Company since 1970. Previously, he
served as President of the Company from 1991 to 1995 and as Senior Vice
President of the Company from 1970 to 1990.

Erle G. Blanchard returned to the Company as Vice President, Controller in March
1996. From March 1995 to March 1996, he was not employed by the Company. Prior
to this, he served as Plant Manager of the Newport Firearms Manufacturing
facility since 1986 and became Vice President, Controller - Newport in 1993.

Stephen L. Sanetti became a Director effective March 1, 1998. He has been Vice
President, General Counsel of the Company since 1993 and has served as General
Counsel since 1980.

Leslie M. Gasper has been Secretary of the Company since 1994. Prior to this,
she was the Administrator of the Company's pension plans, a position she held
for more than five years prior thereto.

ITEM 2--PROPERTIES

The Company's manufacturing operations are carried out at four facilities. The
following table sets forth certain information regarding each of these
facilities:

<TABLE>
<CAPTION>
Approximate
Aggregate
Usable
Square Feet Status
-----------------------------
<S> <C> <C>
Newport, New Hampshire 350,000 Owned
Prescott, Arizona 230,000 Leased
Prescott, Arizona 110,000 Owned
Manchester, New Hampshire 50,000 Owned
</TABLE>


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ITEM 2--PROPERTIES (continued)

The Newport and one of the Prescott facilities each contain enclosed ranges for
testing firearms and also contain modern tool room facilities. The lease of the
Prescott facility provides for rental payments which approximate real property
taxes.

The Company's headquarters and related operations are in Southport, Connecticut.

There are no mortgages on any of the real estate owned by the Company.

ITEM 3--LEGAL PROCEEDINGS

As of December 31, 1998, the Company was a defendant in approximately 10 cases
involving product liability claims which allege defective product design. These
cases are based principally on the theory of "strict liability," as well as
negligence, breach of warranty, and other legal theories. In many of these
cases, punitive damages, as well as compensatory damages, are demanded.
Management believes that in every case the allegations of defective product
design are unfounded, and that the shooting and any results thereof were due to
negligence or misuse of the gun by the plaintiff or a third party, and that
there should be no recovery against the Company. In the opinion of management,
after consultation with its counsel, it is not probable and unlikely that
litigation or punitive damage verdicts will have a material adverse effect on
the Company's financial statements.

Claims for punitive damages are significant. As of March 18, 1982, compensatory
and punitive damage insurance coverage is provided, in States where permitted,
for losses exceeding $1.0 million of loss per occurrence or an aggregate maximum
loss of $4.0 million. For claims which the Company has been notified in writing
between July 10, 1988, through July 10, 1989, coverage is provided for losses
exceeding $2.5 million per claim or an aggregate maximum loss of $9.0 million.
For claims made between July 10, 1989, and July 10, 1991, the aggregate maximum
loss is $7.5 million. For claims made after July 10, 1992, coverage is provided
for losses exceeding $2.25 million per claim, or an aggregate maximum loss of
$6.5 million. For claims made after July 10, 1994, coverage is provided for
losses exceeding $2.0 million per claim, or an aggregate maximum loss of $6.0
million. For claims made after July 10, 1997, coverage is provided for annual
losses exceeding $2.0 million per claim, or an aggregate maximum loss of $5.5
million annually.

The Company has reported all cases instituted against it through September 30,
1998, and the results of those cases, where terminated, to the S.E.C. on its
previous Form 10-K and 10-Q reports, to which reference is hereby made.

For a description of all pending lawsuits against the Company through September
30, 1998, reference is made to the discussion under the caption "Item 3. LEGAL
PROCEEDINGS" of the Company's Annual Report on Form 10-K for the year ended
December 31, 1995 and to the discussion under caption "Item 1. LEGAL
PROCEEDINGS" of the Company's Quarterly Reports on Form 10-Q for the quarters
ended March 31, 1987, September 30, 1990, March 31, 1995, March 31 and June 30,
1996, September 30, 1997, and September 30, 1998.

The following cases were instituted against the Company during the three months
ended December 31, 1998 which involved significant demands for compensatory
and/or punitive damages:

City of Chicago and County of Cook v. Beretta U.S.A. Corp., et al, in the
Circuit Court of Cook County, Illinois. The complaint, which was filed on
December 1, 1998, alleges that firearms manufacturers, distributors, and dealers
contribute to the sale of guns which are illegal to possess in, and which are
used in the commission of violent crimes in, the city of Chicago. The complaint
also alleges that certain Ruger


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ITEM 3--LEGAL PROCEEDINGS (continued)

firearms recovered by the Chicago Police Department were possessed and used
illegally in the city of Chicago, allegedly creating a "public nuisance."
Allocated compensatory and punitive damages in excess of $433 million against
each defendant are demanded.

Mayor Marc H. Morial and the City of New Orleans v. Smith and Wesson Corp. et
al, in the Civil District Court for the Parish of Orleans was filed on November
17, 1998. The complaint alleges that firearms manufacturers produce products
without certain "safety devices" which result in criminals using their products
illegally. Civil conspiracy among firearms manufacturers is also alleged.
General, punitive, and compensatory damages are demanded from each defendant in
an amount to be proven at trial.

During the three months ended December 31, 1998, one previously reported case
was settled:

Grover Connecticut

The settlement amount was within the Company's limits of its self-insurance
coverage.

The previously reported case of Hutchinson v. Company (MA) was dismissed with
prejudice by the trial court on July 16, 1998, with no payment by the Company.
No appeal was taken by plaintiff.

The dismissal by the trial court of the McDermott, et al, v. Company, et al,
(NY) lawsuit was not appealed to the 2nd Circuit Court of Appeals by plaintiffs,
and the matter was finally closed on November 11, 1998.

The previously reported case of Amestoy v. Company (CA) was dismissed without
prejudice on October 5, 1998. It is unknown if the case will be refiled at a
later date.

ITEM 4--SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

PART II

ITEM 5--MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED
STOCKHOLDER MATTERS

The information required for this Item is incorporated by reference from pages
11 and 27 of the Company's 1998 Annual Report to Stockholders.

ITEM 6--SELECTED FINANCIAL DATA

The information required for this Item is incorporated by reference from page 11
of the Company's 1998 Annual Report to Stockholders.


10
11

ITEM 7--MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The information required for this Item is incorporated by reference from pages
12 through 15 of the Company's 1998 Annual Report to Stockholders.

ITEM 7A--QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company is exposed to changes in prevailing market interest rates affecting
the return on its investments but does not consider this interest rate market
risk exposure to be material to its financial condition or results of
operations. The Company invests primarily in United States Treasury Bills with
short-term (less than one year) maturities. The carrying amount of these
investments approximates fair value due to the short-term maturities. Under its
current policies, the Company does not use derivative financial instruments,
derivative commodity instruments or other financial instruments to manage its
exposure to changes in interest rates or commodity prices.

ITEM 8--FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

(A) Financial Statements

The consolidated balance sheets of Sturm, Ruger & Company, Inc. and
Subsidiaries as of December 31, 1998 and 1997, and the related consolidated
statements of income, stockholders' equity and cash flows for each of the
three years in the period ended December 31, 1998 and the report dated
February 12, 1999 of Ernst & Young LLP, independent auditors, are
incorporated by reference from pages 16 through 26 of the Company's 1998
Annual Report to Stockholders.

(B) Supplementary Data

Quarterly results of operations for 1998 and 1997 are incorporated by
reference from page 25 of the Company's 1998 Annual Report to Stockholders.

ITEM 9--CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURE

None.

PART III

ITEM 10--DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information as to the directors of the Company under the caption "ELECTION
OF DIRECTORS" on pages 2 and 3 of the Company's Proxy Statement relating to the
Annual Meeting of Stockholders to be held May 13, 1999 is incorporated by
reference into this Report. The information set forth under the caption "SECTION
16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE" on page 18 of the Proxy
Statement relating to the Annual Meeting of Stockholders to be held May 13, 1999
is incorporated by reference into this Report. The information as to executive
officers of the Company is included in Part I hereof under the caption
"Executive Officers of the Company" in reliance upon General Instruction G to
Form 10-K and Instruction 3 to Item 401(b) of Regulation S-K.


11
12

ITEM 11--EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference from those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 13, 1999 under the captions "DIRECTOR COMPENSATION
AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES," "EXECUTIVE
COMPENSATION," "BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION,"
"COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION," "1998 STOCK
INCENTIVE PLAN," "1998 OPTION GRANTS," "AGGREGATED OPTION/SAR EXERCISES IN LAST
FISCAL YEAR AND FY-END OPTION/SAR VALUES," "COMPANY STOCK PRICE PERFORMANCE,"
"PENSION PLAN TABLE," and "SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN TABLE" on
pages 4 through 15.

ITEM 12--SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
AND MANAGEMENT

The information required by this Item is incorporated by reference from those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 13, 1999 under the captions "ELECTION OF DIRECTORS,"
"PRINCIPAL STOCKHOLDERS," and "SECURITY OWNERSHIP OF MANAGEMENT" on pages 2, 3,
16, and 17.

ITEM 13--CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this Item is incorporated by reference from those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held May 13, 1999 under the captions "DIRECTOR COMPENSATION
AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES," "EXECUTIVE
COMPENSATION," "1998 STOCK INCENTIVE PLAN," "1998 OPTION GRANTS," AGGREGATED
OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR VALUES," and
"CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS" on pages 4, 5, 7 through 11,
and 18.

PART IV

ITEM 14--EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
ON FORM 8-K

(a) Documents filed as part of this Form 10-K.

(1) Financial Statements:

Consolidated Balance Sheets--December 31, 1998 and 1997

Consolidated Statements of Income--Years ended December 31, 1998,
1997, and 1996

Consolidated Statements of Stockholders' Equity--Years ended
December 31, 1998, 1997, and 1996

Consolidated Statements of Cash Flows--Years ended December 31,
1998, 1997, and 1996

Notes to Consolidated Financial Statements


12
13

ITEM 14--EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
ON FORM 8-K (continued)

Report of Independent Auditors

This information is incorporated by reference from the Company's 1998
Annual Report to Stockholders as noted in Item 8.

(2) Financial Statement Schedules:

Schedule II-Valuation and Qualifying Accounts

All other schedules for which provision is made in the applicable
accounting regulation of the Securities and Exchange Commission are not
required under the related instructions, or are inapplicable, or the
required information is disclosed elsewhere, and therefore, have been
omitted.

(3) Listing of Exhibits:

Exhibit 3.1 Certificate of Incorporation of the Company, as
amended (Incorporated by reference to Exhibits 4.1 and
4.2 to the Form S-3 Registration Statement previously
filed by the Company File No. 33-62702).

Exhibit 3.2 Bylaws of the Company, as amended (Incorporated by
reference to Exhibit 3.2 to the Company's Annual
Report on Form 10-K for the year ended December 31,
1995, SEC File No. 0-4776).

Exhibit 3.3 Amendment to Article 2, Sections 4 and 5 of the Bylaws
of the Company (Incorporated by reference to Exhibit
3.3 to the Company's Annual Report on Form 10-K for
the year ended December 31, 1996, SEC File No.
0-4776).

Exhibit 10.1 Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan
(Incorporated by reference to Exhibit 10.1 to the
Company's Annual Report on Form 10-K for the year
ended December 31, 1988, as amended by Form 8 filed
March 27, 1990, SEC File No. 0-4776).

Exhibit 10.2 Amendment to Sturm, Ruger & Company, Inc. 1986 Stock
Bonus Plan (Incorporated by reference to Exhibit 10.3
to the Company's Annual Report on Form 10-K for the
year ended December 31, 1991, SEC File No. 0-4776).

Exhibit 10.3 Sturm, Ruger & Company, Inc. Supplemental Executive
Profit Sharing Retirement Plan (Incorporated by
reference to Exhibit 10.4 to the Company's Annual
Report on Form 10-K for the year ended December 31,
1991, SEC File No. 0-4776).

Exhibit 10.4 Agreement and Assignment of Lease dated September 30,
1987 by and between Emerson Electric Co. and Sturm,
Ruger & Company, Inc. (Incorporated by reference to
Exhibit 10.2 to the Company's Annual Report on Form
10-K for the year ended December 31, 1991, SEC File
No. 0-4776).


13
14

ITEM 14--EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
ON FORM 8-K (continued)

Exhibit 10.5 Sturm, Ruger & Company, Inc. Supplemental Executive
Retirement Plan (Incorporated by reference to Exhibit
10.5 to the Company's Annual Report on Form 10-K for
the year ended December 31, 1995, SEC File No.
0-4776).

Exhibit 10.6 Operating Agreement of Antelope Hills, LLC, a Delaware
Limited Liability Company, dated as of October 5, 1995
(Incorporated by reference to Exhibit 10.6 to the
Company's Annual Report on Form 10-K for the year
ended December 31, 1995, SEC File No. 0-4776).

Exhibit 10.7 Sturm, Ruger & Company, Inc. 1998 Stock Incentive
Plan.

Exhibit 13.1 Annual Report to Stockholders of the Company for the
year ended December 31, 1998. Except for those
portions of such Annual Report to Stockholders
expressly incorporated by reference into the Report,
such Annual Report to Stockholders is furnished solely
for the information of the Securities and Exchange
Commission and shall not be deemed a "filed" document.

Exhibit 23.1 Consent of Independent Auditors.

Exhibit 27.1 Financial Data Schedule.

Exhibit 99.1 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on
Form 10-Q of the Company for the quarter ended March
31, 1987, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.2 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on
Form 10-Q of the Company for the quarter ended
September 30, 1990, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.3 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on
Form 10-Q of the Company for the quarter ended March
31, 1995, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.4 Items 3 LEGAL PROCEEDINGS from the Annual Report on
Form 10-K of the Company for the year ended December
31, 1995, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.5 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on
Form 10-Q of the Company for the quarters ended March
31, June 30, 1996, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS


14
15

ITEM 14--EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
ON FORM 8-K (continued)

Exhibit 99.6 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on
Form 10-Q of the Company for the quarter ended
September 30, 1997, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.7 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on
Form 10-Q of the Company for the quarter ended
September 30, 1998, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS.

(b) Report on Form 8-K filed in the fourth quarter of 1998: None


15
16

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


STURM, RUGER & COMPANY, INC.
--------------------------------
(Registrant)


S/LESLIE M. GASPER
--------------------------------
Leslie M. Gasper
Corporate Secretary


March 17, 1999
--------------------------------
Date


Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of the registrant and
in the capacities and on the dates indicated.


S/WILLIAM B. RUGER 3/15/99 S/WILLIAM B. RUGER, JR. 3/15/99
- -------------------------------------- ----------------------------------------
William B. Ruger William B. Ruger, Jr.
Chairman of the Board, Chief Executive Vice Chairman, Senior Executive Officer,
Officer, Treasurer, Director President, Chief Operating Officer,
(Principal Executive Officer) Director


S/JOHN M. KINGSLEY, JR. 3/15/99 S/STANLEY B. TERHUNE 3/15/99
- -------------------------------------- ----------------------------------------
John M. Kingsley, Jr. Stanley B. Terhune
Director Director


S/RICHARD T. CUNNIFF 3/15/99 S/TOWNSEND HORNOR 3/15/99
- -------------------------------------- ----------------------------------------
Richard T. Cunniff Townsend Hornor
Director Director


S/PAUL X. KELLEY 3/15/99
- -------------------------------------- ----------------------------------------
Paul X. Kelley James E. Service
Director Director


S/STEPHEN L. SANETTI 3/15/99 S/ERLE G. BLANCHARD 3/15/99
- -------------------------------------- ----------------------------------------
Stephen L. Sanetti Erle G. Blanchard
Vice President, General Counsel, Vice President, Controller
Director (Principal Financial Officer)


16
17

EXHIBIT INDEX

Page No.
--------

Exhibit 3.1 Certificate of Incorporation of the Company, as
amended (Incorporated by reference to Exhibits 4.1 and
4.2 to the Form S-3 Registration Statement previously
filed by the Company File No. 33-62702).

Exhibit 3.2 Bylaws of the Company, as amended (Incorporated by
reference to Exhibit 3.2 to the Company's Annual Report
on Form 10-K for the year ended December 31, 1995, SEC
File No. 0-4776).

Exhibit 3.3 Amendment to Article 2, Sections 4 and 5 of the
Bylaws of the Company (Incorporated by reference to
Exhibit 3.3 to the Company's Annual Report on Form 10-K
for the year ended December 31, 1996, SEC File No.
0-4776).

Exhibit 10.1 Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan
(Incorporated by reference to Exhibit 10.1 to the
Company's Annual Report on Form 10-K for the year ended
December 31, 1988, as amended by Form 8 filed March 27,
1990, SEC File No. 0-4776).

Exhibit 10.2 Amendment to Sturm, Ruger & Company, Inc. 1986
Stock Bonus Plan (Incorporated by reference to Exhibit
10.3 to the Company's Annual Report on Form 10-K for
the year ended December 31, 1991, SEC File No. 0-4776).

Exhibit 10.3 Sturm, Ruger & Company, Inc. Supplemental
Executive Profit Sharing Retirement Plan (Incorporated
by reference to Exhibit 10.4 to the Company's Annual
Report on Form 10-K for the year ended December 31,
1991, SEC File No. 0-4776).

Exhibit 10.4 Agreement and Assignment of Lease dated September
30, 1987 by and between Emerson Electric Co. and Sturm,
Ruger & Company, Inc. (Incorporated by reference to
Exhibit 10.2 to the Company's Annual Report on Form
10-K for the year ended December 31, 1991, SEC File No.
0-4776).

Exhibit 10.5 Sturm, Ruger & Company, Inc. Supplemental
Executive Retirement Plan (Incorporated by reference to
Exhibit 10.5 to the Company's Annual Report on Form
10-K for the year ended December 31, 1995, SEC File No.
0-4776).

Exhibit 10.6 Operating Agreement of Antelope Hills, LLC, a
Delaware Limited Liability Company, dated as of October
5, 1995 (Incorporated by reference to Exhibit 10.6 to
the Company's Annual Report on Form 10-K for the year
ended December 31, 1995, SEC File No. 0-4776).

Exhibit 10.7 Sturm, Ruger & Company, Inc. 1998 Stock Incentive
Plan. 21


17
18

EXHIBIT INDEX (continued)

Page No.
--------

Exhibit 13.1 Annual Report to Stockholders of the Company for
the year ended December 31, 1998. Except for those
portions of such Annual Report to Stockholders
expressly incorporated by reference into the Report,
such Annual Report to Stockholders is furnished solely
for the information of the Securities and Exchange
Commission and shall not be deemed a "filed" document. 28

Exhibit 23.1 Consent of Independent Auditors. 61

Exhibit 27.1 Financial Data Schedule. 62

Exhibit 99.1 Item 1 LEGAL PROCEEDINGS from the Quarterly Report
on Form 10-Q of the Company for the quarter ended March
31, 1987, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.2 Item 1 LEGAL PROCEEDINGS from the Quarterly Report
on Form 10-Q of the Company for the quarter ended
September 30, 1990, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.3 Item 1 LEGAL PROCEEDINGS from the Quarterly Report
on Form 10-Q of the Company for the quarter ended March
31, 1995, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.4 Items 3 LEGAL PROCEEDINGS from the Annual Report
on Form 10-K of the Company for the year ended December
31, 1995, SEC File No. 1-10435, incorporated by
reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.5 Item 1 LEGAL PROCEEDINGS from the Quarterly
Reports on Form 10-Q of the Company for the quarters
ended March 31, June 30, 1996, SEC File No. 1-10435,
incorporated by reference in Item 3 LEGAL PROCEEDINGS

Exhibit 99.6 Item 1 LEGAL PROCEEDINGS from the Quarterly
Reports on Form 10-Q of the Company for the quarter
September 30, 1997, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS.

Exhibit 99.7 Item 1 LEGAL PROCEEDINGS from the Quarterly Report
on Form 10-Q of the Company for the quarter ended
September 30, 1998, SEC File No. 1-10435, incorporated
by reference in Item 3 LEGAL PROCEEDINGS.


18
19

ANNUAL REPORT ON FORM 10-K

YEAR ENDED DECEMBER 31, 1998

STURM, RUGER & COMPANY, INC. AND SUBSIDIARIES

SOUTHPORT, CONNECTICUT

ITEMS 14(a)(2) AND 14(d)
FINANCIAL STATEMENT SCHEDULE

CERTAIN EXHIBITS


19
20

Sturm, Ruger & Company, Inc. and Subsidiaries

Item 14(a)(2) and Item 14(d)--Financial Statement Schedule

Schedule II--Valuation and Qualifying Accounts

(In Thousands)

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------
COL. A COL. B COL. C COL. D COL. E
- ------------------------------------------------------------------------------------------
ADDITIONS
-----------------------
(1) (2)
Balance Charged to Balance
at Charged to Other at End
Beginning Costs and Accounts of
Description of Period Expenses -Describe Deductions Period
- -------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
Deductions from asset accounts:
Allowance for doubtful
accounts:
Year ended December 31, 1998 $1,001 $ 350 $ 52(a) $1,299
------ ------- ---------- ------
Year ended December 31, 1997 $ 834 $ 251 $ 300(d) $ 384(a) $1,001
------ ------- ---------- ---------- ------
Year ended December 31, 1996 $ 981 $ 18 $ 165(a) $ 834
------ ------- ---------- ------

Allowance for discounts:
Year ended December 31, 1998 $2,842 $ 9,948 $10,902(b) $1,888
------ ------- ---------- ------
Year ended December 31, 1997 $1,095 $ 5,861 $ 690(e) $ 4,804(b) $2,842
------ ------- ---------- ---------- ------
Year ended December 31, 1996 $ 871 $ 4,408 $ 4,184(b) $1,095
------ ------- ------- ------

Product safety modifications
accrual:
Year ended December 31, 1998 $ 870 $ 118(c) $ 752
------ ---------- ------
Year ended December 31, 1997 $1,302 $ (300)(d) $ 132(c) $ 870
------ ----------- ---------- ------
Year ended December 31, 1996 $1,439 $ 137(c) $1,302
------ ---------- ------
</TABLE>

(a) Accounts written off
(b) Discounts taken
(c) Costs incurred
(d) Amount reclassified from product safety modifications accrual to allowance
for doubtful accounts
(e) Amount reclassified from accrued expenses to allowance for discounts


20