Stifel
SF
#1917
Rank
C$15.05 B
Marketcap
C$99.72
Share price
0.57%
Change (1 day)
-36.04%
Change (1 year)
Text size:
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K
(Mark One)
[x] Annual report pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934

For the fiscal year ended December 31, 1996
-----------------
[ ] Transition report pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934

For the transition period from to
------------------- ------------------
Commission file number 1-9305
------
STIFEL FINANCIAL CORP.
- --------------------------------------------------------------------------
(Exact name of registrant as specified in its charter)
DELAWARE 43-1273600
- ------------------------------- ------------------------------------
(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)

500 N. Broadway
St. Louis, Missouri 63102-2188
- ---------------------------------------- ----------
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code 314-342-2000
------------
Securities registered pursuant to Section 12(b) of the Act:
Name of Each Exchange
Title of Each Class On Which Registered
- -------------------------------------- -----------------------
Common Stock, Par Value $.15 per share New York Stock Exchange
Chicago Stock Exchange

Preferred Stock Purchase Rights New York Stock Exchange
Chicago Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such report) and (2) has been subject to such filing
requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's knowledge
in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K, or any amendment to this
Form 10-K. [X]
2
Aggregate market value of voting stock held by non-affiliates of
the registrant at March 11, 1997 was $32,425,544.

Shares of Common Stock outstanding at March 11, 1997: 4,725,747
shares, par value $.15 per share.

DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Annual Report to Stockholders for the year ended
December 31, 1996 are incorporated by reference to Part II
hereof. Portions of the Company's Proxy Statement filed with the
SEC in connection with the Company's Annual Meeting of
Stockholders to be held April 22, 1997 are incorporated by
reference to Part III hereof. Exhibit Index located on page 30.
3
PART I


ITEM 1. BUSINESS

Stifel Financial Corp. ("Financial") was organized in fiscal year
1983 pursuant to a plan of reorganization whereby Stifel,
Nicolaus & Company, Incorporated ("Stifel, Nicolaus") became a
wholly-owned subsidiary of Financial. Stifel, Nicolaus is the
successor to a partnership founded in 1890. The term "Company"
as used herein means Financial and its subsidiaries.

The Company offers securities-related financial services through
its wholly-owned operating subsidiaries, Stifel, Nicolaus,
Century Securities Associates, Inc., Todd Investment Advisors,
Inc., and Pin Oak Capital, Ltd. These subsidiaries provide
brokerage, trading, investment banking, investment advisory, and
related financial services primarily to customers throughout the
United States from 43 locations. The Company's customers include
individuals, corporations, municipalities and institutions.
Although the Company has customers throughout the United States,
its major geographic area of concentration is in the Midwest. On
May 25, 1995, the Company sold the majority of the assets related
to its operations in Oklahoma, which consisted of 26 retail
securities offices and the municipal underwriting, trading, and
institutional sales operations located in Oklahoma, and three
retail offices in Texas. These operations comprised 14% of the
Company's total revenue for 1994. (See proforma financial
information in Note O of the Consolidated Financial Statements
incorporated by reference herein.)

Principal Sources of Revenue

The amounts of each of the principal sources of revenue of the
Company for the calendar years 1996, 1995 and 1994 is contained
in Item 6. Selected Financial Data, filed herein.

Commissions

During recent years, most of the Company's securities commissions
resulted from transactions with retail (individual) investor
accounts. Retail commissions are charged on both stock exchange
and over-the-counter transactions in accordance with the
Company's commission schedule. In certain cases (usually on
large trades or to active customers), discounts from that
schedule are granted.

The percentage of total commission revenue from institutional
customers was 5% in 1996. Prior to 1996 revenue generated from
institutional customers was not accounted for separately.
Institutional accounts are serviced mainly by the Company's
offices in St. Louis. Retail investment executives also receive
orders from institutional customers from time to time.
4
Principal Transactions

The Company trades as principal in the over-the-counter market.
It acts as both principal and agent to facilitate the execution
of customers' orders. The Company "makes a market" in various
securities of interest to its customers through buying, selling
and maintaining an inventory of these securities. The Company
does not engage in a significant amount of trading for its own
account. The Company also buys corporate and municipal bonds for
its own account in the secondary market, maintains an inventory,
and resells from that inventory to other dealers and to
institutional and retail customers.

Investment Banking

The Company manages the underwriting of both corporate and
municipal securities and participates as an underwriter in
syndicates of issues managed by other firms. The corporate and
public finance departments are responsible for originating
underwritings, mergers and acquisitions, placements, valuations,
financial advisory work and other investment banking matters.
The Company acts as an underwriter and dealer in bonds issued by
states, cities and other political subdivisions and may act as
manager or participant in offerings managed by other firms. The
majority of the Company's municipal bond underwritings and
corporate underwritings are originated and sold through its
office in St. Louis. Prior to 1994, the majority of the
Company's investment banking related revenue was generated by its
Oklahoma City based public finance department. As a result of
the negative publicity surrounding the two year investigation and
civil injunctive action by the Securities and Exchange
Commission, which was settled in August of 1995, related to
certain municipal bond underwritings managed by the Oklahoma City
office, the Company's ability to generate municipal bond
underwritings in Oklahoma and elsewhere was adversely impacted
(see also Item 7 "Management's Financial Discussion" and Note H
of the Consolidated Financial Statements incorporated by
reference herein).

During 1995, the number of municipal bond offerings underwritten
by the St. Louis public finance department was not only affected
by the negative publicity as a result of the Securities and
Exchange Commission investigation and enforcement action but also
was effected by the downturn in the public finance market
experienced industry-wide. Interest rates had not fluctuated
downward as dramatically as several years ago, and consequently
the volume of refinancings by institutions and governmental
agencies has remained low.

During 1996, the St. Louis public finance department rebounded
somewhat as evidenced by the increase in the number of awards as
senior manager for new issue underwritings, which increased to 34
awards in 1996 from 24 awards in 1995.
5
While several broker-dealers have ceased their public finance
operations resulting from the industry-wide slowdown, management
is uncertain at this time what effects, if any, this may have on
the department's future performance.

In calendar years 1996 and 1995, the majority of the Company's
investment banking revenues have been generated by the corporate
finance department. The growth in the revenue is due to the
department's focus on providing research, financial advisory
services, and consulting services for merger and acquisition and
serving as a manager or co-manager for underwriting issuances of
corporate debt or equity securities for financial institutions
and Real Estate Investment Trusts (REITs) located primarily in
the Midwest. Management expects the performance of the corporate
finance department to remain strong.

The management of and participation in public offerings involves
significant risks. An underwriter may incur losses if it is
unable to resell, at a profit, the securities it has purchased.
Under the Securities Act of 1933 and other statutes and court
decisions, an underwriter may be subject to substantial liability
for misstatements or omissions that are judged to be material in
prospectuses and other communications related to underwritings.
Underwriting commitments cause a charge against net capital (as
defined by Rule 15c3-1 administered by the Securities and
Exchange Commission -- see "Regulation"); and, consequently, the
aggregate amount of underwriting commitments at any one time may
be limited by the amount of available net capital of the Company.

Other Business

The Company has dealer-sales agreements with numerous
distributors of investment company shares. These agreements
provide generally for dealer discounts ranging up to 5.75 percent
of the purchase price, depending upon the size of the
transaction.

The Company acts as an agent for its customers' transactions in
put and call options traded on the Chicago Board Options
Exchange, Inc., American Stock Exchange, Inc., Philadelphia Stock
Exchange, Inc., and, to a much lesser extent, in the over-the-
counter market.

The Company has a wholly-owned subsidiary, Century Securities
Associates, Inc. ("CSA"), an introducing broker-dealer which
clears its transactions through Stifel, Nicolaus. CSA contracts
with independent licensed brokers to sell securities and other
investment products to retail (individual) investor accounts.
CSA is licensed in 50 states and has 93 registered
representatives. Management expects CSA to continue to grow in
significance in relation to the Company's operation as a whole.
6
In 1993, the Company formed a wholly-owned subsidiary, Stifel
Asset Management Corp. ("SAM"), to act as a holding company for
two investment advisory firms, Pin Oak Capital, Ltd. ("Pin Oak"),
and Todd Investment Advisors, Inc. ("Todd"). Pin Oak, which
operated formerly as the investment advisory division of Stifel,
Nicolaus, was formed as an investment advisory firm and began
operations during the five-month transition period ended December
31, 1993. SAM purchased all of the outstanding stock of Todd, an
investment advisory firm located in Louisville, Kentucky, in
December 1993. Both Pin Oak and Todd provide investment advice
and services to individual, fiduciary and corporate clients.
Combined assets under management for the two firms at December
31, 1996 was approximately $2,575,649,000. Pin Oak holds
registrations as an investment advisor in six states. Todd is
registered as an investment advisor in fourteen states.

In late 1994, Stifel, Nicolaus established a program for managing
customers' investment portfolios. Fees are charged based upon a
percentage of total assets of the portfolio. At December 31,
1996, Stifel, Nicolaus had assets under management of
approximately $332,462,000 related to this program. The Company
intends to commit resources to grow this business.

Coincidental with the sale of the Oklahoma based operations, the
Company entered into a clearing agreement to clear the trades of
the purchasing firm's broker-dealer subsidiary and carry its
customer accounts on a fully-disclosed basis. The Company
charges for these services based upon the clearing agreement.

Various subsidiaries of the Company act as General Partners in
certain limited partnerships for which Stifel, Nicolaus has sold
limited partnership interests to the public. The subsidiaries
may receive distributions upon the dissolution of such
partnerships, but the amount and timing of receipts of such
distributions, if any, cannot be determined at this time and are
subject to the usual risks and liabilities associated with acting
as a general partner.

Customer Financing

Securities are purchased for customers on either a cash or margin
basis. The customer deposits less than the full cost of the
security when securities are purchased on a margin basis. The
Company makes a loan for the balance of the purchase price. Such
loans are collateralized by the securities purchased. The
amounts of the loans are subject to the margin requirements of
Regulation T of the Board of Governors of the Federal Reserve
System, New York Stock Exchange, Inc. ("NYSE") margin
requirements, and the Company's internal policies, which usually
are more restrictive than Regulation T or NYSE requirements. In
permitting customers to purchase securities on margin, the
Company is subject to the risk of a market decline which could
reduce the value of its collateral below the amount of the
customers' indebtedness.
7
Research

The Company's research department provides retail and
institutional customers information and recommendations on the
securities of specific companies. These services are rendered
without charge. The Company also purchases research services
from other firms.

Competition

The Company competes with other securities firms, some of which
offer their customers a broader range of brokerage services, have
substantially greater resources, and may have greater operating
efficiencies. In addition, an increasing number of specialized
firms, as well as banks, savings and loans, and other financial
institutions, now offer discount brokerage services to individual
retail customers. These firms generally charge lower commission
rates to their customers without offering services such as
portfolio valuation, investment recommendations and research.
Competition from such discount brokerage services may adversely
affect revenues of the Company and other firms providing full
retail brokerage services. Banks also compete with brokerage
firms by offering certain investment banking and corporate
finance services.

Management relies on the expertise acquired in its market area
over its 106-year history, its personnel, and its equity capital
to operate in the competitive environment.

Regulation

The securities industry in the United States is subject to
extensive regulation under federal and state laws. The
Securities and Exchange Commission ("SEC") is the federal agency
charged with the administration of the federal securities laws.
Much of the regulation of broker-dealers, however, has been
delegated to self-regulatory organizations, principally the
National Association of Securities Dealers, Inc., the Municipal
Securities Rulemaking Board, and the national securities
exchanges, such as the NYSE. These self-regulatory organizations
adopt rules (which are subject to approval by the SEC) which
govern the industry and conduct periodic examinations of member
broker-dealers. Securities firms are also subject to regulation
by state securities commissions in the states in which they are
registered.

The regulations to which broker-dealers are subject cover all
aspects of the securities business, including sales practices,
trade practices among broker-dealers, capital structure of
securities firms, record keeping, and the conduct of directors,
officers and employees. Additional legislation, changes in rules
promulgated by the SEC and by self-regulatory organizations, and
changes in the interpretation or enforcement of existing laws and
rules often directly affect the method of operation and
profitability of broker-dealers. The SEC and the self-regulatory
organizations may conduct administrative proceedings which can
result in censures, fines, suspension or expulsion of a broker-
dealer, its officers or employees. The principal purpose of
8
regulation and discipline of broker-dealers is the protection of
customers and the securities markets rather than the protection
of creditors and stockholders of broker-dealers.

As a broker-dealer and member of the NYSE, Stifel, Nicolaus is
subject to the Uniform Net Capital Rule (Rule 15c3-1) promulgated
by the SEC which provides that a broker-dealer doing business
with the public shall not permit its aggregate indebtedness (as
defined) to exceed 15 times its net capital (as defined) or,
alternatively, that its net capital shall not be less than 2
percent of aggregate debit balances (primarily receivables from
customers and broker-dealers) computed in accordance with the
SEC's Customer Protection Rule (Rule 15c3-3). The Uniform Net
Capital Rule is designed to measure the general financial
integrity and liquidity of a broker-dealer and the minimum net
capital deemed necessary to meet the broker-dealer's continuing
commitments to its customers and other broker/dealers. Both
methods allow broker-dealers to increase their commitments to
customers only to the extent their net capital is deemed adequate
to support an increase. Management believes that the alternative
method, which is utilized by most full-service securities firms,
is more directly related to the level of customer business.
Therefore, Stifel, Nicolaus computes its net capital under the
alternative method.

Under SEC rules, a broker-dealer may be required to reduce its
business and restrict withdrawal of subordinated capital if its
net capital is less than 4 percent of aggregate debit balances
and may be prohibited from expanding its business and declaring
cash dividends if its net capital is less than 5 percent of
aggregate debit balances. A broker-dealer that fails to comply
with the Uniform Net Capital Rule may be subject to disciplinary
actions by the SEC and self-regulatory agencies, such as the
NYSE, including censures, fines, suspension, or expulsion. In
computing net capital, various adjustments are made to net worth
to exclude assets which are not readily convertible into cash and
to state conservatively the other assets such as a firm's
position in securities. Compliance with the Uniform Net Capital
Rule may limit those operations of a firm such as Stifel,
Nicolaus which require the use of its capital for purposes of
maintaining the inventory required for a firm trading in
securities, underwriting securities, and financing customer
margin account balances. Stifel, Nicolaus had net capital of
approximately $24,182,000 at December 31, 1996, which was
approximately 9.7 percent of aggregate debit balances and
approximately $19,191,000 in excess of required net capital.

Employees

There were 733 individuals employed by the Company as of February
28, 1997. This includes both full and part-time personnel.
9
ITEM 2. PROPERTIES

The headquarters and administrative offices of the Company,
Stifel, Nicolaus and CSA are located in downtown Saint Louis,
Missouri. Todd is located in Louisville, Kentucky. Pin Oak is
located in New York, New York. Stifel Nicolaus has a branch
office system located in 13 states, primarily in the Midwest.
The Company has a total of 43 locations in 14 states. All
offices of the Company are located in leased premises. The
Company's management believes that at the present time the
facilities are suitable and adequate to meet its needs and that
such facilities have sufficient productive capacity and are
appropriately utilized.

The Company also leases communication and other equipment.
Aggregate annual rental expense for the twelve month period ended
December 31, 1996, for office space and equipment, was
approximately $3,541,000. Further information about the lease
obligations of the Company is provided in Note D of the
Consolidated Financial Statements incorporated by reference
herein

ITEM 3. LEGAL PROCEEDINGS

The Company is a defendant in several lawsuits and arbitrations
which arose from its usual business activities. Some of these
lawsuits and arbitrations claim substantial amounts, including
punitive damages. While results of litigation and arbitration
cannot be predicted with certainty, management, based on opinions
of outside counsel, has provided for actions most likely of
adverse disposition and believes that the effects of resolution
of such litigation and arbitration beyond the amounts provided
will not have a material adverse effect on the Company's
consolidated financial position. However, depending upon the
period of resolution, such effects could be material to the
financial results of an individual operating period. It is
reasonably possible that certain of these lawsuits and
arbitrations could be resolved in the next year and management
does not believe such resolutions will result in losses
materially in excess of the amounts previously provided.

During 1995, the SEC completed a formal investigation into
possible violations of the federal securities laws in connection
with certain municipal bond issues managed by the Company's
former Oklahoma City based public finance department where the
Company was the managing or co-managing underwriter. This
investigation resulted in the Company consenting to a permanent
injunction and ancillary relief whereby, the Company paid
approximately $1.1 million in disgorgement and prejudgement
interest, and $250,000 in fines.

Additionally, the Company is named in lawsuits filed by The
Oklahoma Turnpike Authority ("OTA") and The State of Oklahoma.
The OTA suit seeks $6.5 million in compensatory damages and an
unspecified amount of punitive damages. The State of Oklahoma
seeks $7.6 million in compensatory damages and that these damages
be trebled.
10
The OTA suit alleges that an undisclosed fee paid to the Company
by a third party for the placement of a forward purchase contract
in an advance refunding escrow for the proceeds of the 1992 OTA
$660 million refinancing should have been paid to the OTA. The
State of Oklahoma suit alleges that the Company and two former
executives of the Company committed violations of the Racketeer
Influenced and Corrupt Organizations Act. This suit alleges
essentially the same facts as are alleged in the OTA suit and
were alleged by the SEC in its action against the Company which
was settled in August, 1995, by the Company without admitting or
denying the allegations. Management does not believe the
ultimate resolution of these matters will have a materially
adverse effect on the Company's financial position.

See Note H to the Company's Consolidated Financial Statements,
filed herein.

EXECUTIVE OFFICERS OF THE REGISTRANT
The following information is furnished pursuant to General
Instruction G(3) of Form 10-K with respect to the executive
officers of Financial:

Positions or Offices Position with the
Name Age with the Company Company Since
- -------------------- --- ------------------------ -----------------
George H. Walker III 66 Chairman of the Board 1976
of Financial and Stifel,
Nicolaus

Gregory F. Taylor 47 President and Chief 1985
Executive Officer of
Financial and Stifel,
Nicolaus

Stephen J. Bushmann 39 Chief Financial Officer 1981
of Financial

Charles R. Hartman 53 General Counsel and 1994
Senior Vice President of
Stifel, Nicolaus

Michael A. Murphy 45 Senior Vice President - 1989
Director of Retail Group
of Stifel, Nicolaus

Rexford E. Riordan 63 Senior Vice President - 1979
Director of Investment
Services Group of Stifel,
Nicolaus

Lawrence E. Somraty 48 President of Century 1977
Securities Associates,
Inc.

The following are brief summaries of the business experience
during the past five years of each of the executive officers.
11
George H. Walker III joined Stifel, Nicolaus in 1976, became
Chief Executive Officer of Stifel, Nicolaus in December, 1978,
and became Chairman of Stifel, Nicolaus in July, 1982. From the
time of the organization of Financial, Mr. Walker has served as
its Chairman of the Board and, until October 26, 1992, Mr. Walker
served as its President and Chief Executive Officer. Mr. Walker
is a director of Laclede Steel Company, Laidlaw Corp., and EAC
Corporation. He is active in various community activities and
currently is Chairman of the Missouri Historical Society. He is
Chairman of the Advisory Committee of Webster University Business
School and on the National Counsel of Washington University
Business School.

Gregory F. Taylor was branch manager of Stifel, Nicolaus'
Chicago branch from October, 1985 until July, 1988. He became
Executive Vice President and Director of National Sales and
Marketing of Stifel, Nicolaus in July, 1988, Chief Operating
Officer in November, 1991 and President and Chief Executive
Officer as of October 26, 1992. He was elected a Vice President
of Financial in October, 1991 and President and Chief Executive
Officer as of October 26, 1992.

Stephen J. Bushmann joined Stifel, Nicolaus in October of 1981.
He is Chief Financial Officer and Vice President of Financial and
Chief Financial Officer and Senior Vice President of Stifel,
Nicolaus. From 1994 - 1996, Mr. Bushmann served as Financial
Analyst and prior to that he was Assistant Controller.

Charles R. Hartman joined Stifel, Nicolaus in June of 1994. He
is the General Counsel, Senior Vice President and Secretary of
Stifel, Nicolaus. Prior to joining Stifel, Nicolaus, Mr. Hartman
was the Regional Counsel for the Securities and Exchange
Commission in Los Angeles, California and since April of 1982 a
Los Angeles partner in the law firm of Rogers & Wells.

Michael A. Murphy joined Stifel, Nicolaus in 1989. He is
Senior Vice President and Director of Retail Group of Stifel,
Nicolaus. From 1989 - 1994, Mr. Murphy served as First Vice
President and Director of Branch Administration.

Rexford E. Riordan joined Stifel, Nicolaus in 1979. He is
Senior Vice President and Director of Investment Services Group
of Stifel, Nicolaus. From 1979 - 1995, Mr. Riordan served in
various capacities in the firm including assisting in the
National Sales department, Manager of Mutual Funds and Unit
Investment Trusts departments, Director of Training, and served
as First Vice President.

Lawrence E. Somraty has been with Stifel, Nicolaus since 1977.
He served as Option Department Manager, Senior Registered Options
Principal, Investment Advisor and Branch Manager. He became the
President of Century Securities Associates, Inc. in January 1991.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None
12
PART II


ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED
STOCKHOLDER MATTERS

a.) Market Information
The common stock of Financial is traded on the New York Stock
Exchange and Chicago Stock Exchange under the symbol "SF." The
high/low sales prices for Financial's Common Stock for each full
quarterly period for the two most recent calendar years are as
follows:

High and Low Stock Price By Quarter
------------------------------------------------
1996 1995
Quarter High - Low High - Low
------------------------------------------------
First $ 6 1/4 - 5 7/8 $ 6 1/4 - 5
Second 7 3/4 - 6 1/8 6 1/8 - 5 1/8
Third 7 3/4 - 6 1/4 6 1/2 - 5 1/2
Fourth 8 1/8 - 6 5/8 6 - 5 1/4
------------------------------------------------

b.) Holders
The approximate number of stockholders of record on March 11,
1997 was 3,000.

c.) Dividends
Dividends paid were as follows:
Record Payment Cash Stock
Date Date Dividend Dividend
- ------------------------------------------
02/10/95 02/24/95 $0.03 5%
05/09/95 05/23/95 $0.03 - -
08/08/95 08/22/95 $0.03 - -
11/07/95 11/21/95 $0.03 - -
02/06/96 02/20/96 $0.03 5%
05/07/96 05/21/96 $0.03 - -
11/05/96 11/19/96 $0.03 - -

A regular quarterly cash dividend of $0.025 per share was
established on February 9, 1993. On November 30, 1993 the
regular quarterly cash dividend was increased to $0.03 per share.
Note E of the Consolidated Financial Statements, incorporated by
reference herein, describes the restrictions of paying future
dividends.

On July 23, 1996, the Board of Directors of Financial approved
the redemption of certain stock rights under a former Shareholder
Rights Plan and the adoption of a new Shareholder Rights Plan.
Shareholders on record, as of August 12, 1996, received a payment
of $0.05 per share, representing the redemption price for the
former Rights. This payment was in lieu of the regular quarterly
cash dividend of $0.03 per share.
13
ITEM 6. SELECTED FINANCIAL DATA
<TABLE>
Stifel Financial Corp. and Subsidiaries
Financial Summary
<CAPTION>
Five
Months
Years Ended December 31, Ended Years Ended July
-------------------------------- --------------------
(In thousands, except per share 1996 1995 1994 Dec. 31, 1993 1993 1992
and percentages)
<S> <C> <C> <C> <C> <C> <C>
Revenues
Commissions $ 31,424 $ 28,292 $ 25,407 $ 11,949 $ 26,456 $ 25,204
Principal transactions 17,919 18,980 22,567 9,313 25,201 25,260
Investment banking 15,964 11,674 11,969 10,885 30,551 29,791
Interest 13,774 13,002 10,918 4,057 8,851 9,130
Sale of investment company shares 9,609 8,316 9,674 4,906 10,741 8,638
Sale of unit investment trusts 1,868 1,828 2,736 1,362 3,220 2,611
Sale of insurance products 2,867 2,109 2,207 1,263 1,614 1,676
Other 16,388 11,159 8,448 2,720 6,837 5,699
-------- -------- -------- -------- -------- --------
109,813 95,360 93,926 46,455 113,471 108,009
-------- -------- -------- -------- -------- --------
Expenses
Employee compensation and benefits 66,765 57,187 60,652 29,421 68,657 63,891
Commissions and floor brokerage 2,641 2,319 2,120 845 2,485 2,437
Communications and office supplies 6,794 7,651 8,045 3,090 6,836 6,168
Occupancy and equipment rental 7,255 7,884 9,397 3,333 7,648 7,401
Promotional 2,146 2,024 2,868 1,231 2,925 2,206
Interest 8,197 8,312 6,138 1,763 4,838 5,505
Litigation, settlements, and bad debts 3,292 1,610 2,467 473 1,237 3,745
Restructuring charge - - - - 2,672 - - - - - -
Other operating expenses 7,121 7,066 8,788 3,239 7,575 7,588
-------- -------- -------- -------- -------- --------
104,211 94,053 103,147 43,395 102,201 98,941
-------- -------- -------- -------- -------- --------

Income (loss) before income taxes
and extraordinary credit 5,602 1,307 (9,221) 3,060 11,270 9,068

Provision (benefit) for income taxes 2,209 663 (3,718) 1,145 4,232 3,363
-------- -------- -------- -------- -------- --------
Income (loss) before
extraordinary credit 3,393 644 (5,503) 1,915 7,038 5,705

Extraordinary Credit -- tax benefit
from utilization of net operating
loss carryforward - - - - - - - - - - 648
-------- -------- -------- -------- -------- --------
Net income (loss) $ 3,393 $ 644 $ (5,503) $ 1,915 $ 7,038 $ 6,353
======== ======== ======== ======== ======== ========
Per Share Data
Primary earnings (loss)(a) $ .71 $ .14 $ (1.17) $ .40 $ 1.52 $ 1.44
Fully Diluted earnings (loss)(a) $ .64 $ .14 $ (1.17) $ .36 $ 1.27 $ 1.21
Cash dividends $ .09 $ .12 $ .09 $ .055 $ .15 - -
14
Other Data
Total assets $301,049 $226,775 $222,208 $288,203 $196,539 $191,059
Long-term obligations $ 10,000 $ 10,760 $ 11,520 $ 11,520 $ 10,000 $ 10,000
Stockholder's equity $ 37,752 $ 34,795 $ 34,226 $ 40,609 $ 38,995 $ 31,597
Net income as % average equity 9.35 % 1.87 % * N.M. 4.81 % 19.94 % 22.55 %
Net income as % revenues 3.09 % 0.68 % * N.M. 4.12 % 6.20 % 5.88 %
Average common shares and share
equivalents outstanding (a):
Primary 4,780 4,674 4,689 4,748 4,626 4,399
Fully diluted 6,281 6,105 6,107 6,165 6,106 5,817
</TABLE>
(a) Retroactively restated to reflect the 5 percent stock dividend declared
January 21, 1997.
* Not Meaningful
15
The information called for in items 7 and 8 of Part II is set
forth on the pages listed below of the Company's 1996 Annual
Report to Stockholders and is incorporated herein by reference:

Pages In Annual Report
To Stockholders
(filed herewith in Exhibit 13)

ITEM 7. Management's Financial Discussion. 8 through 13

ITEM 8. Financial Statements and Supplementary Data. 14 through 36

ITEM 9. Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure

The Company filed a report on Form 8-K dated October 29, 1996.
This report Form 8-K contained information under Item 4. "Changes
in registrant's certifying accountants". The Board of Directors
of Financial, upon the recommendation of its Audit Committee,
determined to replace Coopers & Lybrand L.L.P. as the Company's
independent auditors for the year ended December 31, 1996.

In addition, the Company filed a report on Form 8-K dated
December 9, 1996. This report Form 8-K contained information
under Item 4. "Changes in registrant's certifying accountants".
The Board of Directors of Financial, upon the recommendation of
its Audit Committee, determined to appoint Deloitte & Touche LLP
as the Company's newly engaged certifying accountants and
Deloitte & Touche LLP has accepted this appointment. During the
two years ended December 31, 1995 and through the date of their
appointment, Deloitte & Touche LLP has not provided any
consultations to the Company.

PART III
ITEMS 10 THROUGH 13

Financial intends to file with the Securities and Exchange
Commission a definitive proxy statement pursuant to Regulation
14A involving the election of directors not later than 120 days
after the end of its fiscal year ended December 31, 1996.
Accordingly, except to the extent included in Part I under the
caption "Executive Officers of the Registrant", the information
required by Part III (Items 10, 11, 12 and 13) is incorporated
herein by reference to such definitive proxy statement in
accordance with General Instruction G(3) to Form 10-K.
16
PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
FORM 8-K

(a) The following documents are filed as a part of
this report: Reference (page)
----------------
Annual Form 10-K
Report to Annual
Stockholders Report
------------ ---------
1. The following consolidated financial statements
of Stifel Financial Corp. and subsidiaries,
included on pages 7 through 37 in the 1996
Annual Report to Stockholders, are incorporated
by reference in Item 8

Independent Auditors' Report...........................14

Consolidated Statements of Financial Condition --
December 31, 1996 and December 31, 1995.............15 - 16

Consolidated Statements of Operations --
Years ended December 31, 1996, December 31, 1995
and December 31, 1994.................................17

Consolidated Statements of Stockholders' Equity --
Years ended December 31, 1996, December 31, 1995
and December 31, 1994.................................18

Consolidated Statements of Cash Flows --
Years ended December 31, 1996, December 31, 1995
and December 31, 1994...............................19 - 20

Notes to Consolidated Financial Statements...........21 - 35

2. The following consolidated financial statement
schedules of Stifel Financial Corp. and subsidiaries
are filed herewith pursuant to ITEM 14(d):

Independent Auditors' Report.........................................22

Report of Independent Accountants....................................23

Report of Independent Accountants....................................24

Schedule I - Condensed Financial Information of Registrant.........25 - 28

Schedule II - Valuation and Qualifying Accounts......................29

All other schedules for which provision is made in the
applicable accounting regulations of the Securities and
Exchange Commission are not required under the related
instructions or are inapplicable and, therefore, have been
omitted.
17
3. Exhibits
Exhibit No. (Referenced to Item 601(b) of Regulation S-K)

(a)(1) Restated Certificate of Incorporation of
Financial filed with the Secretary of State of
Delaware on June 1, 1983, incorporated herein by
reference to Exhibit 3.1 to Financial's Registration
Statement on Form S-1, as amended (Registration File
No. 2-84232) filed July 19, 1983.

(a)(2) Amendment to Restated Certificate of
Incorporation of Financial filed with the Secretary
of State of Delaware on May 11, 1987, incorporated
herein by reference to Exhibit (3)(a)(2) to
Financial's Report on Form 10-K for the year ended
July 31, 1987.

(a)(3) Certificate of Designation, Preferences,
and Rights of Series A Junior Participating Preferred
Stock of Financial filed with the Secretary of State
of Delaware on July 10, 1987, incorporated herein by
reference to Exhibit (3)(a)(3) to Financial's Report
on Form 10-K for the year ended July 31, 1987.

(a)(4) Amendment to Restated Certificate of
Incorporation of Financial filed with the Secretary
of State of Delaware on November 28, 1989,
incorporated herein by reference to Exhibit (3)(a)(4)
to Financial's Report on Form 10-K for the year ended
July 27, 1990.

(b) Amended and Restated By-Laws of Financial,
incorporated herein by reference to Exhibit 3(b)(1)
to Financial's Report on Form 10-K for fiscal year
ended July 30, 1993.

4. Note Agreement dated as of October 15, 1988, between
Financial and Bankers United Life Assurance Company and
Pacific Fidelity Life Insurance Company, incorporated
herein by reference to Exhibit 4 to Financial's Report on
Form 10-Q for the quarterly period ended April 28, 1989.
The Company hereby agrees to furnish the Securities and
Exchange Commission copies of such instruments upon
request.

10. (a)(1) Employment Agreement with George H. Walker
III dated August 21, 1987, incorporated herein by
reference to Exhibit 10(c) to Financial's Report on
Form 10-K for the fiscal year ended July 31, 1987.

(a)(2) First Amendment to Employment Agreement
with George H. Walker III, incorporated herein by
reference to Exhibit 10(a)(2) to Financial's Report
on Form 10-K for the fiscal year ended July 31, 1992.
18
(b) Form of Indemnification Agreement with directors
dated as of June 30, 1987, incorporated herein by
reference to Exhibit 10.2 to Financial's Report on
Form 8-K (date of earliest event reported - June 22,
1987) filed July 14, 1987.

(c) 1983 Incentive Stock Option Plan of Financial,
incorporated herein by reference to Exhibit 4(a) to
Financial's Registration Statement on Form S-8
(Registration File No. 2-94326) filed November 14,
1984.

(d) 1985 Incentive Stock Option Plan of Financial,
incorporated herein by reference to Exhibit 28C to
Financial's Registration Statement on Form S-8, as
amended (Registration File No. 33-10030) filed
November 7, 1986.

(e) 1987 Non-qualified Stock Option Plan of
Financial , incorporated herein by reference to
Exhibit 10(h) to Financial's Report on Form 10-K for
the fiscal year ended July 31, 1987.

(f) Amendment to 1983 Incentive Stock Option Plan,
1985 Incentive Stock Option Plan and 1987 Non-
Qualified Stock Option Plan, incorporated herein by
reference to Exhibit 10(f) to Financial's Report on
Form 10-K for the fiscal year ended July 28, 1989.

(g)(1) 1993 Employee Stock Purchase Plan of
Financial, incorporated herein by reference to ANNEX
A of Financial's Definitive Proxy Statement
(Registration File No. 33-16150) filed October 28,
1992.

(g)(2) First Amendment to the 1993 Employee Stock
Plan of Financial, incorporated herein by reference to
Exhibit 4.5 to Financial's Registration Statement on
Form S-8 (Registration File No. 33-53097) filed April
11, 1994.

(h) Employment and Non-Competition Agreement with
Gregory F. Taylor dated July 26, 1993, incorporated
herein by reference to Exhibit 10(m) to Financial's
Report on Form 10-K for fiscal year ended July 30,
1993.

(i) Dividend Reinvestment and Stock Purchase Plan of
Financial, incorporated herein by reference to
Financial's Registration Statement on Form S-3
(Registration File No. 33-53699) filed May 18, 1994.

(j) 1997 Incentive Stock Plan of Financial,
incorporated herein by reference to Appendix A of
Financial's Definitive Proxy Statement filed March
21, 1997.
19
(k) 1998 Employee Stock Plan of Financial,
incorporated herein by reference to Appendix B of
Financial's Definitive Proxy Statement filed March
21, 1997.

11. Statement regarding computation of per share earnings,
filed herewith.

13. Annual Report to Stockholders for the year ended December
31, 1996. Except for those portions of pages expressly
incorporated by reference, the 1996 Annual Report to
Stockholders is not deemed filed as part of this Annual
Report on Form 10-K.

21. List of Subsidiaries of Financial, filed herewith.

23. (a) Consent of Independent Auditors, filed herewith.

23. (a) Consent of Independent Accountants, filed herewith.

27. Financial Data Schedule BD, filed herewith.

(b) Reports on Form 8-K:

The Company filed a report on Form 8-K dated October 29,
1996. This report Form 8-K contained information under Item
4. "Changes in registrant's certifying accountants". The
Board of Directors of Financial, upon the recommendation of
its Audit Committee, determined to replace Coopers & Lybrand
L.L.P. as the Company's independent auditors for the year
ended December 31, 1996.

In addition, the Company filed a report on Form 8-K dated
December 9, 1996. This report Form 8-K contained information
under Item 4. "Changes in registrant's certifying
accountants". The Board of Directors of Financial, upon the
recommendation of its Audit Committee, determined to appoint
Deloitte & Touche LLP as the Company's newly engaged
certifying accountants and Deloitte & Touche LLP has accepted
this appointment. During the two years ended December 31,
1995 and through the date of their appointment, Deloitte &
Touche LLP has not provided any consultations to the Company.
20
SIGNATURES


Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized, in the City of St. Louis, State of
Missouri, on the 21st day of March, 1997.



STIFEL FINANCIAL CORP.
(Registrant)




By /s/ Gregory F. Taylor
Gregory F. Taylor
(Principal Executive Officer)



/s/ Stephen J. Bushmann
Stephen J. Bushmann
(Principal Financial and
Accounting Officer)
21
Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons
on behalf of the registrant on March 21, 1997, in the capacities
indicated.



/s/ George H. Walker III Chairman of the Board
George H. Walker III


/s/ Gregory F. Taylor President, Chief Executive
Gregory F. Taylor Officer, and Director


/s/ Bruce A. Beda Director
Bruce A. Beda


/s/ Belle A. Cori Director
Belle A. Cori


/s/ Charles A. Dill Director
Charles A. Dill


/s/ Richard F. Ford Director
Richard F. Ford


/s/ John J. Goebel Director
John J. Goebel


/s/ Robert E. Lefton Director
Robert E. Lefton


/s/ James M. Oates Director
James M. Oates
22


[Deloitte & Touche LLP letterhead]


Independent Auditors' Report




To the Board of Directors and Stockholders of
Stifel Financial Corp.
St. Louis, Missouri:


We have audited the consolidated financial statements of Stifel
Financial Corp. and Subsidiaries as of December 31, 1996 and for
the year then ended, and have issued our report thereon dated
February 25, 1997; such consolidated financial statements and
report are included in your 1996 Annual Report to Stockholders
and are incorporated herein by reference. Our audit also
included the 1996 consolidated financial statement schedules of
Stifel Financial Corp. and Subsidiaries, listed in Item 14.
These consolidated financial statement schedules are the
responsibility of the Corporation's management. Our
responsibility is to express an opinion based on our audit. In
our opinion, such 1996 consolidated financial statement
schedules, when considered in relation to the basic 1996
consolidated financial statements taken as a whole, present
fairly in all material respects the information set forth
therein.


/s/ Deloitte & Touche LLP

St. Louis, Missouri
February 25, 1997
23


[Coopers & Lybrand L.L.P. letterhead]


Report of Independent Accountants



Stockholders and Board of Directors
Stifel Financial Corp.
St. Louis, Missouri

We have audited the accompanying consolidated statement of
financial condition of Stifel Financial Corp. and Subsidiaries as
of December 31, 1995 and the related consolidated statements of
operations, stockholders' equity, and cash flows for the years
ended December 31, 1995 and December 31, 1994. These financial
statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial
statements based on our audits.

We conducted our audits in accordance with generally accepted
auditing standards. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above
present fairly, in all material respects, the consolidated
financial position of Stifel Financial Corp. and Subsidiaries as
of December 31, 1995 and the consolidated results of their
operations and their cash flows for the years ended December 31,
1995 and December 31, 1994, in conformity with generally accepted
accounting principles.


/s/ Coopers & Lybrand L.L.P.


St. Louis, Missouri
February 25, 1996
24



[Coopers & Lybrand L.L.P. letterhead]




Report of Independent Accountants








Board of Directors
Stifel Financial Corp.
St. Louis, Missouri:


Our report on the consolidated financial statements of Stifel
Financial Corp. and Subsidiaries is included on page 23 of this
Form 10-K. In connection with our audits of such financial
statements, we have also audited the related financial statement
schedules for the years ended December 31, 1995 and December 31,
1994 listed in the index on page 12 of this Form 10-K.

In our opinion, the financial statement schedules referred to
above, when considered in relation to the basic financial
statements taken as a whole, present fairly, in all material
respects, the information required to be included therein.


/s/ Coopers & Lybrand L.L.P.

St. Louis, Missouri
February 25, 1996
25
SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT

CONDENSED BALANCE SHEETS

STIFEL FINANCIAL CORP.



Dec. 31, 1996 Dec. 31, 1995
------------- -------------
ASSETS

Cash $ 9,155 $ 9,155
Due from subsidiaries (a) 3,711,973 3,887,790
Investment in subsidiaries (a) 41,262,901 37,421,622
Office equipment and leasehold improvements, less
allowances for depreciation and amortization of
$9,705,941 and $12,107,975, respectively 2,182,025 2,972,388
Investments, at cost 815,764 736,549
Goodwill, net of amortization of $462,235 and
$396,480, respectively 1,906,907 1,189,430
Other assets 1,389,304 2,102,135
----------- -----------
TOTAL ASSETS $51,278,029 $48,319,069
=========== ===========

LIABILITIES AND STOCKHOLDERS' EQUITY

Due to subsidiaries (a) $ 1,739,432 $ 402,336
Obligation under capital lease 580,945 774,229
Long-term debt 10,000,000 10,760,000
Other liabilities 1,206,523 1,587,142
----------- -----------
TOTAL LIABILITIES 13,526,900 13,523,707

Stockholders' Equity:
Capital stock 715,158 681,134
Additional paid-in capital 21,402,971 19,622,646
Retained earnings 16,733,073 15,753,713
----------- -----------
38,851,202 36,057,493

Less cost of stock in treasury 892,892 1,162,376
Less unamortized stock awards 207,181 99,755
----------- -----------
TOTAL STOCKHOLDERS' EQUITY 37,751,129 34,795,362
----------- -----------
TOTAL LIABILITIES & STOCKHOLDERS' EQUITY $51,278,029 $48,319,069
=========== ===========
- --------------------
(a) Eliminated in consolidation.

See Notes to Consolidated Financial Statements (Item 8)
26
SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)

CONDENSED STATEMENTS OF OPERATIONS

STIFEL FINANCIAL CORP.





Years Ended December 31,
-----------------------------------------
1996 1995 1994
---- ---- ----
Revenues:

Lease $ 1,406,556 $ 1,708,160 $ 2,162,292

Other (59,024) (162,347) (7,522)
----------- ----------- -----------
1,347,532 1,545,813 2,154,770

Expenses:

Depreciation and amortization 1,431,798 1,751,250 2,325,301

Professional fees 246,178 170,664 236,506

Provision for doubtful collection 300,000 - - - -

Miscellaneous 159,460 135,363 128,882
----------- ----------- -----------
2,137,436 2,057,277 2,690,689
----------- ----------- -----------
Loss before income taxes (789,904) (511,464) (535,919)

(Benefit) provision for income taxes (343,024) 52,100 26,246
----------- ----------- -----------
Loss before equity in net income
(loss) of subsidiaries (446,880) (563,564) (562,165)

Equity in net income (loss) of
subsidiaries 3,839,382 1,207,085 (4,941,170)
----------- ----------- -----------
NET INCOME (LOSS) $ 3,392,502 $ 643,521 $(5,503,335)
=========== =========== ===========





See Notes to Consolidated Financial Statements (Item 8)
27
SCHEDULE I -- CONDENSED FINANCIAL INFORMATION OF REGISTRANT (continued)
<TABLE>
CONDENSED STATEMENTS OF CASH FLOWS

STIFEL FINANCIAL CORP.
<CAPTION>
Years Ended December 31,
------------------------------------------
1996 1995 1994
---- ---- ----
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss) $ 3,392,502 $ 643,521 $(5,503,335)
Non-cash items included in net income (loss):
Depreciation and amortization 1,431,798 1,751,250 2,325,301
Unrealized loss on investments 115,000 - - 321,300
Provision for doubtful collection 300,000 - - - -
Deferred tax (benefit) provision (234,353) 105,547 (27,160)
Undistributed (income) loss of subsidiaries (3,839,382) (1,207,085) 4,941,170
Amortization and forfeitures of restricted
stock awards and stock benefits 75,055 84,346 107,341
----------- ----------- -----------
1,240,620 1,377,579 2,164,617
Net change in due to/due from subsidiaries 1,512,913 730,442 (718,361)
Decrease (increase) in other assets 1,187,309 (1,162,037) 1,365,788
(Decrease) increase in other liabilities (379,298) 393,193 180,271
----------- ----------- -----------
CASH PROVIDED BY OPERATING ACTIVITIES 3,561,544 1,339,177 2,992,315
----------- ----------- -----------
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from:
Employee stock purchase plan 616,670 755,274 611,688
Exercised options 3,098 123,503 81,213
Dividend reinvestment plan 12,570 9,533 944
Payments for:
Retirement of long-term debt (760,000) (760,000) - -
Purchase of stock for treasury (520,321) (546,615) (1,416,932)
Principal payments under capital lease (433,284) (255,053) (710,089)
Cash dividend and rights redemption (625,128) (500,611) (354,368)
----------- ----------- -----------
CASH USED FOR FINANCING ACTIVITIES (1,706,395) (1,173,969) (1,787,544)
----------- ----------- -----------
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from:
Distributions/sales received on investments 36,360 94,893 25,000
Sales of office equipment and leasehold
improvements 23,405 909,762 24,235
Dissolution of subsidiaries - - - - 505,000
Payments for:
Acquisition of investments (1,513,232) - - (52,219)
Office equipment and leasehold improvements (401,682) (1,169,863) (1,706,787)
----------- ----------- -----------
CASH USED FOR INVESTING ACTIVITIES (1,855,149) (165,208) (1,204,771)
----------- ----------- -----------
Increase in cash 0 0 0
Cash (beginning of period) 9,155 9,155 9,155
----------- ----------- -----------
Cash (end of period) $ 9,155 $ 9,155 $ 9,155
=========== =========== ===========
28
Supplemental Disclosures of Cash Flow Information
Schedule of Non-cash Investing and Financing
Activities
Fixed assets acquired under capital lease $ 240,000 - - $ 808,000
Restricted stock awards, net of forfeitures $ 181,000 $ 3,000 $ 146,000
Stock dividends distributed $ 1,788,000 $ 1,406,000 $ 1,287,000

</TABLE>
See Notes to Consolidated Financial Statements (Item 8)
29
<TABLE>
SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
STIFEL FINANCIAL CORP. AND SUBSIDIARIES
<CAPTION>
COL. A COL. B COL. C COL. D COL. E
Balance at Additions Balance
Beginning Charged to Costs at End
Description of Period and Expenses Deductions of Period
----------- ---------- ---------------- ---------- ---------
<S> <C> <C> <C> <C>
Year Ended December 31, 1996:
Deducted from asset account:
Allowances for doubtful accounts $ 804,916 $ 28,400 $ 251,370 <F1> $ 581,946
Deducted from asset account:
Allowances for doubtful notes
receivables 3,002,220 173,467 624,060 <F2> 2,551,627
Deducted from asset account:
Allowances for doubtful collection
of other assets 0 300,000 0 300,000
Deducted from asset account:
Reserves for investments 638,362 115,000 8,000 <F3> 745,362
Deducted from asset account:
Reserves for securities owned 200,000 0 0 200,000

Year Ended December 31, 1995:
Deducted from asset account:
Allowances for doubtful accounts $1,070,985 $ 0 $ 266,069 <F1> $ 804,916
Deducted from asset account:
Allowances for doubtful notes
receivables 2,560,617 802,004 360,401 <F2> 3,002,220
Deducted from asset account:
Reserves for investments 972,795 88,500 422,933 <F3><F5> 638,362
Deducted from asset account:
Reserves for securities owned 0 0 (200,000)<F5> 200,000

Year Ended December 31, 1994:
Deducted from asset account:
Allowances for doubtful accounts $1,435,058 $ 0 $ 364,073 <F1> $1,070,985
Deducted from asset account:
Allowances for doubtful notes
receivables 0 3,040,969 480,352 <F2> 2,560,617
Deducted from asset account:
Reserves for investments 1,071,007 322,404 420,616 <F3> 972,795
Deducted from asset account:
Reserves for securities owned 450,000 0 450,000 <F4> 0

- ----------------
<FN>
<F1> Uncollected accounts written off and recoveries.
<F2> Uncollected notes written off and recoveries.
<F3> Investments disposed of.
<F4> Securities disposed of.
<F5> Reserve balance reclassified from Reserve for investments to conform to 1995 presentation.
</TABLE>
30
EXHIBIT INDEX

Stifel Financial Corp. and Subsidiaries
Annual Report on Form 10-K
Year Ended December 31, 1996

Exhibit
Number Description
- ------- -----------
11. Statement regarding computation of per share earnings.

13. 1996 Annual Report to Stockholders.*

21. Subsidiaries of Stifel Financial Corp.

23.(a) Consent of Independent Auditors.

23.(b) Consent of Independent Accountants.

27. Financial Data Schedule BD.


* Certain portions of the Annual Report to Stockholders are incorporated
herein by reference; the Annual Report to Stockholders is not to be deemed
filed as a part of this Annual Report on Form 10-K.