Marcus Corporation
MCS
#6640
Rank
$0.82 B
Marketcap
$26.73
Share price
0.22%
Change (1 day)
89.31%
Change (1 year)
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FORM 10-K

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended May 30, 1996

OR

[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the transition period from ______ to __________

Commission file number 1-12604

THE MARCUS CORPORATION
(Exact name of registrant)
as specified in its charter)

Wisconsin 39-1139844
(State or other jurisdiction (I.R.S. Employer
of incorporation or organization) Identification No.)

250 East Wisconsin Avenue - Suite 1700
Milwaukee, Wisconsin 53202-4220
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code: (414) 272-6020
Securities registered pursuant to Section 12(b) of the Act: Common Stock,
$1 par value
Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that
the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.

Yes [X] No [_]

Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K (Section 229.405 of this chapter) is not contained
herein, and will not be contained, to the best of registrant's knowledge,
in definitive proxy or information statements incorporated by reference in
Part III of this Form 10-K or any amendment to this Form 10-K. [X]

State the aggregate market value of the voting stock held by
non-affiliates of the registrant as of August 9, 1996: $353,000,000

Number of shares outstanding of each of the classes of the registrant's
capital stock as of August 9, 1996:

Common Stock, $1 par value: 10,816,145 shares
Class B Common Stock, $1 par value: 8,856,405 shares

PORTIONS OF THE FOLLOWING DOCUMENTS ARE INCORPORATED HEREIN BY REFERENCE:

Proxy Statement for 1996 annual meeting of shareholders (incorporated by
reference into Part III, to the extent indicated therein).
PART I

Unless the context indicates otherwise, references to the number
of the Company's various facilities set forth in this Form 10-K Annual
Report are as of May 30, 1996.

Special Note Regarding Forward-Looking Statements

Certain matters discussed in this Annual Report on Form 10-K are
"forward-looking statements" intended to qualify for the safe harbors from
liability established by the Private Securities Litigation Reform Act of
1995. These forward-looking statements can generally be identified as
such because the context of the statement will include words such as the
Company "believes," "anticipates," "expects" or words of similar import.
Similarly, statements that describe the Company's future plans, objectives
or goals are also forward-looking statements. Such forward-looking
statements are subject to certain risks and uncertainties which are
described in close proximity to such statements and which could cause
actual results to differ materially from those currently anticipated.
Shareholders, potential investors and other readers are urged to consider
these factors in evaluating the forward-looking statements and are
cautioned not to place undue reliance on such forward-looking statements.
The forward-looking statements included herein are only made as of the
date of this report and the Company undertakes no obligation to publicly
update such forward-looking statements to reflect subsequent events or
circumstances.

Item 1. Business.

The Marcus Corporation through its subsidiaries (collectively,
the "Company") is engaged in four business segments: motels; movie
theatres; hotels and resorts; and restaurants.

The Company's motel operations include a chain of 124 Budgetel
Inn limited service motels in 28 states and three Woodfield Suites all-
suite hotels. Of the 124 Budgetel Inns, 93 are owned or operated by the
Company and 31 are franchised.

The Company operates 36 movie theatres with an aggregate of 219
screens throughout Wisconsin and in Northern Illinois.

The Company's hotel and resort operations include the Pfister
and the Milwaukee Hilton which are full-service hotels in the Milwaukee,
Wisconsin metropolitan area, and the Grand Geneva Resort & Spa, which is a
full-facility destination resort in Lake Geneva, Wisconsin. The Company
also manages two hotels for third parties: the Mead Inn in Wisconsin
Rapids, Wisconsin and the Crowne-Plaza Northstar in Minneapolis,
Minnesota.

The Company's restaurant division includes 31 KFC (Kentucky
Fried Chicken) restaurants in Wisconsin.

The Company is currently in the third year of an aggressive
multi-year expansion plan which is expected to impact all four divisions.
The Company's current plans include pursuing the following goals:

- Increasing its number of Budgetel Inns to 300 by the year
2000, with up to 12 new Company-owned and 16 new franchised
motels currently planned to be opened in fiscal 1997. The
Company currently believes that much of this anticipated
future growth will ultimately come from its increasing
emphasis on opening new franchised Budgetel Inns.

- Continuing to expand the number of Company-owned Woodfield
Suites, including two new facilities in fiscal 1997.

- Increasing its number of movie theatre screens to 400 by
the year 2000, with planned continued expansion outside of
Wisconsin. Up to 90 new screens are currently planned to
be opened by the Company in fiscal 1997, including the 27
new screens at the three theatres acquired by the Company
immediately after the end of fiscal 1996. Early in fiscal
1997, two new eight-plex theatres opened in Appleton and
New Berlin, Wisconsin, along with a four-screen addition to
an existing theatre in Green Bay, Wisconsin. Currently
under construction is a new 20-screen ultraplex theatre in
Addison, Illinois. Other current expansion plans include a
six-screen addition to the Company's existing 14-plex in
Gurnee Mills, Illinois and 17 new screens to be added to
existing locations in Delafield, Mequon and New Berlin,
Wisconsin and Addison, Illinois.

- Adding up to one or two hotel properties each year over the
next few fiscal years, either Company-owned or managed for
others.

- Expanding and enhancing the Company's KFC franchise.

The actual number, mix and timing of future new facilities or expansions
will depend in large part on continuing favorable industry and general
economic conditions, the Company's financial performance and available
capital, the competitive environment, evolving customer needs and trends,
and the availability of attractive opportunities. It is likely that the
Company's expansion goals will continue to evolve and change in response
to these and other factors and there can be no assurance that the Company
will succeed in achieving these goals.

Business Segment Data

Set forth below is certain business segment data for the
Company's three most recent fiscal years relating to the Company's four
industry segments. Intersegment sales and transfers are not material.

Fiscal Year
1996 1995 1994
(Dollars in thousands)
Revenues from unaffiliated
customers:
Motels $118,679 $104,356 $ 89,043
Theatres 63,696 53,968 50,494
Hotels and resorts 53,498 45,292 32,330
Restaurants 25,927 74,076 70,404
Corporate items(1) 487 298 343
-------- -------- --------
$262,287 $277,990 $242,614
======== ======== ========
Operating income (loss):

Motels $ 36,266 $ 31,992 $ 26,041
Theatres 15,017 12,175 11,483
Hotels and resorts 3,374 1,473 2,550
Restaurants 1,992 3,318 1,499
Corporate items(1) (4,834) (2,163) (3,689)
-------- -------- --------
$ 51,815 $ 46,795 $ 37,884
======== ======== ========
Identifiable assets:

Motels $247,328 $211,112 $182,174
Theatres 63,365 46,928 47,244
Hotels and resorts 73,045 68,731 45,787
Restaurants 29,041 53,090 51,896
Corporate items(1) 42,536 27,221 34,505
-------- -------- --------
$455,315 $407,082 $361,606
======== ======== ========
_______________
(1) Corporate items include amounts not allocable to specific business
segments. Corporate revenues consist principally of rent and the
corporate operating loss includes general corporate expenses.
Corporate assets primarily include cash and cash equivalents, notes
receivable, receivables from joint ventures and land held for
development.


Motel Operations

Budgetel Inns

The Company owns, operates or franchises 124 economy motels,
with over 12,000 rooms, under the name "Budgetel Inn" in 28 states. Of
this total, 31 Budgetel Inns are operated through franchisees, 84 are
Company-owned or operated and nine are operated under joint venture type
agreements.

Targeted at the business traveler, Budgetel Inns feature an
upscale, contemporary exterior appearance, are generally located in high
traffic commercial areas in close proximity to interstate highway exits
and major thoroughfares and typically vary in size between 60 and 150
rooms.

The Company believes that providing amenities not typically
associated with limited service motels distinguish Budgetel Inns from many
of its competitors. These amenities include executive conference centers,
room-delivered complimentary continental breakfasts, king-sized beds, free
local telephone calls and incoming fax transmissions, non-smoking rooms,
in-room coffee makers and hair dryers, remote control cable televisions,
extra-long telephone cords and large working desks. To enhance customer
security, the Company has converted substantially all of its Company-owned
and franchised Budgetel Inn rooms to "card key" locking systems and
provides well-lighted parking areas and all-night front desk staffing.
The interior of each Budgetel Inn is refurbished in accordance with a
strict periodic schedule.

During fiscal 1996, Budgetel Inns opened a new 7,000 square foot
nationwide guest reservations center. Travelers can call 1-800-4-BUDGET
toll-free to obtain Budgetel Inn room reservations and other information.

The Company has a national franchise program for its Budgetel
Inns and has increased its emphasis on opening more franchised Budgetel
Inns. Towards this end, the Company opened a third franchise support
office in fiscal 1996. The new support office in Chicago, together with
existing support offices in Atlanta and Dallas, and a service office in
Florida, are intended to help support expansion of the Budgetel Inn
franchise. Franchisees pay an initial franchise fee and annual marketing
assessments, reservation system assessments and royalty fees based on room
revenues. The Company is qualified to sell, and anticipates ultimately
selling, franchises in all 50 states.

Depending upon continuing favorable industry conditions and
attractive opportunities, the Company currently plans to add up to 28 new
Budgetel Inns in fiscal 1997 (including up to 12 Company-owned and 16
franchised facilities). During fiscal 1996, 11 new Company-owned units
and seven new franchised units were opened.

Woodfield Suites

The Company operates three mid-priced, all-suite hotels under
the name "Woodfield Suites" and currently plans to open two additional
Woodfield Suites in fiscal 1997. Although the Company remains
enthusiastic about the future growth potential of its Woodfield Suites
concept, the number of potential additional Woodfield Suites will depend
on continuing favorable industry and economic conditions, the availability
of attractive site locations and customer acceptance. Woodfield Suites
offers all of its guests the use of its centrally-located swimming pool,
whirlpool and game room. Each suite has a bedroom and separate living
room and features an extra-length bed, sleeper sofa for additional guests,
microwave, refrigerator, wet bar, television and hair dryer. Some suites
also have a kitchenette. All guests receive a free continental breakfast
and are invited to a free cocktail hour.

Hotels and Resorts Operations

The Pfister Hotel

The Company owns and operates the Pfister Hotel in downtown
Milwaukee. The Pfister Hotel, a full service, luxury hotel, has 307 rooms
(including 80 luxury suites), three restaurants, two cocktail lounges, a
night club, an indoor swimming pool, an exercise facility and a 275-car
parking ramp. The Pfister has 20,000 square feet of banquet and
convention facilities. Banquet and meeting rooms can accommodate up to
3,000 persons and the hotel features two large ballrooms, including one of
the largest ballrooms in the Milwaukee metropolitan area, with banquet
seating for 1,200 people. A portion of the Pfister's first-floor space is
leased for use by retail tenants. In fiscal 1996, the Pfister Hotel
earned its 20th consecutive four-diamond award from the American
Automobile Association. The Pfister is also a member of Preferred Hotels
and Resorts Worldwide Association, an organization of independent luxury
hotels and resorts, and the Association of Historic Hotels of America.

The Milwaukee Hilton

The Company owns and operates the 500-room Milwaukee Hilton.
Formerly known as the Marc Plaza Hotel, the Company secured a Hilton
franchise for the hotel which reopened on June 1, 1995 after a six-month
renovation and restoration project. All 500 guest rooms, bathrooms,
public areas and a significant portion of meeting space have been
remodeled. The Company leases office suites on two floors of the
Milwaukee Hilton to professional and other business tenants on a short-
term to intermediate-term basis. The Hilton franchise affiliation has
benefitted the Milwaukee Hilton through the Hilton's international
centralized reservation and marketing system, advertising cooperatives and
frequent stay programs. In connection with the City of Milwaukee's
planned construction of a new convention facility in downtown Milwaukee,
the Company plans to add up to 250 new rooms, together with ancillary
facilities, and connect the Milwaukee Hilton by skywalk to the convention
center by the end of fiscal 1998.

The Grand Geneva Resort & Spa

The Grand Geneva Resort & Spa in Lake Geneva, Wisconsin is a
full-facility destination resort located on 1,300 acres. The largest
convention resort in Wisconsin includes 355 guest rooms, 50,000 square
feet of banquet meeting and exhibit space, three speciality restaurants,
two cocktail lounges, two championship golf courses, several ski-hills,
four indoor and five outdoor tennis courts, four swimming pools, an
executive and fitness complex, horse stables and an on-site airport.

Completed renovation projects at the Grand Geneva in fiscal 1996
included renovation of the resort's condominiums and the renovation of the
renamed "Highland's" golf course, which opened during the late summer of
1996, as well as other property enhancements.

Operated and Managed Hotels

The Company operates the Crowne Plaza-Northstar Hotel in
Minneapolis, Minnesota pursuant to a management agreement. The Crowne
Plaza - Northstar Hotel is located in downtown Minneapolis and has 226
rooms, 13 meeting rooms, 6,370 square feet of ballroom and convention
space, one restaurant, one cocktail lounge, and an exercise facility.
Although closed for a portion of fiscal 1996 due to an electrical fire,
the Northstar has been reopened since May 1996.

The Company manages the Mead Inn in Wisconsin Rapids, Wisconsin,
pursuant to a management agreement. The Mead Inn has 154 guest rooms, 11
meeting rooms totaling 8,180 square feet of meeting space, two cocktail
lounges, two restaurants, and an indoor pool with sauna and whirlpool.

The Company completed construction of a fully-automated laundry
facility in fiscal 1996. This central facility will process the laundry
for the Pfister, Milwaukee Hilton and Grand Geneva Resort & Spa and is
expected to provide significant efficiencies to the hotels and resorts
division.

Theatre Operations

The Company operates 36 movie theatre locations with an
aggregate of 219 screens in Wisconsin and Northern Illinois for an average
of 6.1 screens per location, compared to an average of 5.3 screens per
location at the end of fiscal 1995 and 5.0 at the end of fiscal 1994. The
Company's facilities include 32 multi-screen complexes and four single-
screen theatres. The theatre division's long-term growth strategy is to
focus on multi-screen theatres having between eight to 20 screens and
which typically vary in seating capacity from 150 to 450 seats per screen.
Multi-screen theatres allow the Company to offer a diversified selection
of films to attract additional customers, exhibit movies in larger or
smaller auditoriums within the same theatre depending on the popularity of
the movie and benefit from the economies of having common box office,
concession, projection and lobby facilities. Most of the Company's movie
theatres feature exclusively first-run films.

In fiscal 1996, the Company opened 27 new screens, including a
new ten-plex theatre in Orland Park, Illinois, an eight-plex in Green Bay,
Wisconsin and a total of nine screens added to existing theatres. Three
theatres with a total of seven screens were closed in fiscal 1996.
Immediately after the end of fiscal 1996, the Company acquired an 11-
screen theatre in Chicago Heights, Illinois and two eight-screen budget
movie theatres in the Milwaukee metropolitan area. With the conversion of
one of its existing first-run theatres to a budget theatre shortly after
the end of fiscal 1996, the Company now operates 24 budget movie screens.
In addition to the 27 screens acquired in early fiscal 1997, the Company
plans on opening up to 63 additional new screens in fiscal 1997.

The results of the Company's movie theatre business and the
motion picture industry in general are largely dependent upon the box
office appeal and marketing of available first-run films. Movie
production has been stimulated by additional demand from ancillary markets
such as home video, pay-per-view and cable television, as well as
increased demand from European film markets. The annual number of first-
run film releases has more than doubled since the late 1970s. Fiscal 1996
featured such box office hits as Apollo 13, Toy Story, Twister, Batman
Forever, Grumpier Old Men and Pocahontas.

The Company obtains its films from all of the various national
motion picture production and distribution companies and is not dependent
on any single motion picture supplier. Booking, advertising, refreshment
purchases and promotion are handled centrally by an administrative staff.

The Company strives to provide its movie patrons with high-
quality picture and sound presentation in clean, comfortable, attractive
and contemporary theatre environments. Substantially all of the Company's
movie theatre complexes feature either digital sound, Dolby or other
stereo sound systems; acoustical ceilings; side wall insulation;
engineered drapery folds to eliminate sound imbalance, reverberation and
distortion; tiled floors; loge seats; cup-holder chair-arms; and computer-
controlled heating, air conditioning and ventilation. Many of the
Company's new theatres also offer tiered high-back stadium seating and
oversized "love seats." Computerized box offices permit most of the
Company's movie theatres to sell tickets in advance. Most of the
Company's theatres are accessible to persons with disabilities and provide
wireless headphones for hearing-impaired moviegoers. The Company also
operates an exclusive customer information telephone system in Milwaukee
and Madison, allowing customers to call for information as to the
locations, times and titles of movies being shown by the Company
throughout each metropolitan area.

The Company sells food and beverage concessions at all of its
movie theatres. The Company believes that a wide variety of food and
beverage items, properly merchandised, increases concession revenue per
patron. Although popcorn still remains the traditional favorite with
moviegoers, the Company continues to upgrade its available concessions by
offering a wide range of choices. For example, some of the Company's
theatres offer hot dogs, pizza, ice cream, pretzel bites, frozen yogurt,
coffee, mineral water and juices.

In July 1996, the Company opened its first family entertainment
center, Funset Boulevard, adjacent to its new eight-screen movie theatre
in Appleton, Wisconsin. Funset Boulevard features a 40,000 square foot
entertainment center with a restaurant, soft play areas for toddlers,
laser tag and virtual reality games for teenagers, mini golf for the
family and other entertainment options.

Restaurant Operations

Significant changes occurred in the Company's restaurant
division in early fiscal 1996. On June 30, 1995, the Company sold its
Applebee's restaurants and associated development rights for approximately
$48.3 million, resulting in a substantial gain on investment.

The Company has non-exclusive franchise rights to operate KFC
restaurants in the Milwaukee metropolitan area and in northeast Wisconsin.
The Company has operated KFC restaurants for 36 years, currently operates
31 KFC restaurants and is the largest operator of KFC restaurants in
Wisconsin, based on the number of facilities operated. The restaurants
feature Kentucky Fried Chicken and other franchisor-authorized food items.

Virtually all of the Company's KFC restaurants feature inside
seating for approximately 40 customers, drive-thru windows and updated
electronic equipment to better facilitate food preparation and order
processing. In fiscal 1996, the Company closed four underperforming KFC
restaurants and opened one new KFC restaurant during the fourth quarter.
The Company is exploring various expansion and acquisition opportunities
for its KFC operations.

In fiscal 1996, the Company's KFC restaurants introduced home
delivery service, as well as three new products, including the Colonel's
Crispy Chicken Strips, Chunky Chicken Pot Pies and Tender Roast chicken by
the piece. All three new products were well received by customers and
contributed to increased luncheon sales.

The Company's KFC locations operate under individual franchise
agreements ranging in terms from 10 to 20 years in length. Franchise
royalties approximate 4% of net sales and, in addition, an initial flat
fee of $20,000 is payable for each new KFC restaurant.

The KFC franchisor specifies certain product requirements and
provide for certain approved suppliers of products and supplies in order
to maintain the franchise's quality standards.

Competition

In each of its businesses, the Company experiences intense
competition from national and/or regional chain and franchise operations,
some of which have substantially greater financial and marketing resources
than the Company. There are other facilities in close proximity to most
of the Company's facilities which compete directly with those of the
Company.

The Company's Budgetel Inns compete with such national limited
service motel chains as Days Inn, Hampton Inn (owned by The Promus
Companies Incorporated), Fairfield Inn (owned by Marriott Corporation),
Red Roof Inn, La Quinta Inn, Comfort Inn and others, as well as a large
number of regional and local motels.

The Company's hotels compete in the Milwaukee metropolitan area
with the hotels operated by Hyatt Corporation, Marriott Corporation,
Ramada Inns, Holiday Inns and Wyndham Hotels. The major competition for
the Grand Geneva Resort & Spa consists primarily of independently operated
full-service resorts in the Lake Geneva area and other full service and
destination resorts in Wisconsin and Illinois. The Mead Inn competes with
limited-service motels in Wisconsin Rapids for business, and with other
central Wisconsin properties such as the Holiday Inn of Stevens Point, for
groups. The Crowne Plaza in Minneapolis competes with Hilton Hotels,
Hyatt Corporation, Marriott Corporation, Radisson Hotels and Holiday Inns.

In the restaurant business, the Company's KFC restaurants
compete locally with Hardee's, Boston Market, Popeye's and similar
national, as well as regional, fast food chains and individual restaurants
offering chicken.

The Company's movie theatres compete with large national movie
theatre operators, such as United Artists, Cinemark, Cineplex Odeon and
Carmike Cinemas, Inc., as well as with a wide array of smaller first-run
and discount exhibitors. Although movie exhibitors in general also
compete with the home video, pay-per-view and cable television markets,
the Company believes that such markets have assisted the growth of the
movie theatre industry by encouraging a significant increase in the number
of first-run movies produced and released for initial movie theatre
exhibition, which establishes the demand in the ancillary markets.

The Company believes that the principal factors of competition
in each of its businesses, in varying degrees, are the price and quality
of its product, quality and location of its facilities, and customer
service. The Company believes that it is well positioned to compete on the
basis of these factors.

Seasonality

Historically, the Company's first and fourth fiscal quarters
have produced the strongest operating results, since such periods coincide
with the typical summer seasonality of the movie theatre industry and the
spring and summer strength of the travel and food service aspects of the
Company's business.

Research and Development

Research and development expenditures for the Company are not
material.

Environmental Regulation

The Company does not expect federal, state or local
environmental legislation to have a material effect on the Company's
capital expenditures, earnings or competitive position. However, the
Company's activities in acquiring and selling real estate for business
development purposes have been complicated by the continued increased
emphasis placed by Company personnel on properly analyzing real estate
sites for potential environmental problems. This circumstance has resulted
in, and is expected to continue to result in, greater time and increased
costs involved in acquiring and selling properties associated with the
Company's various businesses.

Employees

As of the end of fiscal 1996, the Company had approximately
7,600 employees, a majority of whom were employed on a part-time basis. A
majority of the Company's hotel employees in Milwaukee are covered by
collective bargaining agreements. Relations with employees have been
satisfactory and there have been no work stoppages due to labor disputes.

Item 2. Properties.

The Company owns a substantial portion of its facilities,
including the Pfister Hotel, the Milwaukee Hilton and the Grand Geneva
Resort and Spa, all of the Company-owned Budgetel Inns, the majority of
its theatres and restaurants, and leases the remainder. The Company also
manages two hotel properties for third parties. Additionally, the Company
owns properties acquired for the future construction and operation of new
Company operating facilities. Some of its properties are leased from
entities owned by principal shareholders of the Company. All of the
Company's properties are suitably maintained and adequately utilized to
cover the respective business segment served.

The operating properties owned, leased and franchised by the
Company as of May 30, 1996 are summarized in the following table:

<TABLE>
<CAPTION>
Leased Leased Managed Managed
Total Number From From for for Operated
of Facilities Unrelated Related Related Unrelated By
Business Segment in Operation Owned(1) Parties Parties Parties Parties Franchisees

<S> <C> <C> <C> <C> <C> <C> <C>
Restaurants:

KFC 31 30 1 0 0 0 0

Movie Theatres:

Indoor 36 23 12 1 0 0 0

Hotels and Resorts:

Hotels 4 2 0 0 0 2 0

Resorts 1 1 0 0 0 0 0

Motels:

Budgetel 124 82 0 1 9 1 31

Woodfield Suites 3 3 0 0 0 0 0
--- --- --- -- -- -- ---
TOTALS 199 141 13 2 9 3 31
=== === === == == == ===
<FN>
________________

(1) Two of the KFC restaurants, two of the movie theatres owned by the
Company, and two of the motels are on land leased from unrelated
parties under long-term leases. One of the motels is on land leased
from related parties. The Company's partnership interests in nine
Budgetel Inns that it manages and one movie theatre that it leases
are not included in this column.

</TABLE>

Certain of the above individual properties or facilities are
subject to purchase money or construction mortgages or commercial lease
financing arrangements, none of which encumbrances are considered in the
aggregate to be material to the Company.

Assuming exercise by the Company of all renewal and extension
options, the terms of the Company's operating property leases expire on
various dates, with over 90% of the leases expiring after 1997.

Item 3. Legal Proceedings.

The Company does not believe that any pending legal proceeding
involving the Company is material to its business. No legal proceeding
required to be disclosed under this item was terminated during the fourth
quarter of the Company's 1996 fiscal year.

Item 4. Submission of Matters to a Vote of Security Holders.

No matters were submitted to a vote of the Company's
shareholders during the fourth quarter of the Company's 1996 fiscal year.


EXECUTIVE OFFICERS OF COMPANY

Each of the current executive officers of the Company is
identified below together with information about each such officer's age,
current position with the Company and employment history for at least the
past five years:

Name Position Age

Stephen H. Marcus Chairman of the Board, President
and Chief Executive Officer 61

Bruce J. Olson Group Vice President 46

H. Fred Delmenhorst Vice President-Human Resources 55

Kenneth A. MacKenzie Chief Financial Officer and
Treasurer 62

Thomas F. Kissinger General Counsel and Secretary 36

Douglas A. Neis Corporate Controller 37

Stephen H. Marcus became Chairman of the Board of the Company in
December 1991. He also served as Treasurer of the Company prior to the
election of Mr. MacKenzie to such position in September 1987. In December
1988, he became the Chief Executive Officer of the Company, in addition to
Chief Operating Officer. Mr. Marcus has been with the Company for 35
years.

Bruce J. Olson has been employed in his present position with
the Company since July 1991. He was elected to serve on the Company's
Board of Directors in April 1996. Mr. Olson previously served as Vice
President-Administration and Planning for the Company from September 1987
until July 1991 and as Executive Vice President and Chief Operating
Officer of Marcus Theatres Corporation from August 1978 until October
1988, when he was appointed President of that corporation. Mr. Olson
joined the Company in 1974.

H. Fred Delmenhorst has been the Vice President-Human Resources
since he joined the Company in December 1984.

Kenneth A. MacKenzie was elected Treasurer of the Company in
September 1987 and Chief Financial Officer in June 1994. He was the
Controller of the Company or its Marcus Restaurants, Inc. subsidiary June
1979 through September 1995.

Thomas F. Kissinger joined the Company in August 1993 as
Secretary and Director of Legal Affairs and in August 1995 was promoted to
General Counsel and Secretary. Prior thereto, Mr. Kissinger was
associated with the law firm of Foley & Lardner for five years.

Douglas A. Neis joined the Company in February 1986 as
Controller of the Marcus Theatres division. In November 1987, Mr. Neis
was promoted to Controller of Marcus Restaurants. In July 1991, he was
appointed Vice President of Planning and Administration for Marcus
Restaurants. In September 1994, Mr. Neis was also named Director of
Technology for the Company and in September 1995 he was elected Corporate
Controller for the Company.

The executive officers of the Company are generally elected
annually by the Board of Directors after the annual meeting of
shareholders. Each executive officer holds office until his successor has
been duly qualified and elected or until his earlier death, resignation or
removal.

PART II

Item 5. Market for the Company's Common Equity and Related Shareholder
Matters.

The following data has been adjusted, where necessary, to
retroactively adjust for the Company's three-for-two stock split effected
in the form of a 50% stock dividend distributed on November 14, 1995.

Last Sale Price Range of Common Stock

First Quarter Second Quarter Third Quarter Fourth Quarter

Fiscal Year Ended May 30, 1996

High $21.33 $23.67 $28.00 $28.25

Low $19.08 $19.83 $22.25 $25.00

Fiscal Year Ended May 25, 1995

High $19.08 $18.67 $18.67 $20.50

Low $16.42 $16.67 $16.00 $17.08


On August 9, 1996, there were 1,740 shareholders of record for
the Common Stock and 34 shareholders of record for the Class B Common
Stock.

See Item 6 for information on the Company's cash dividends paid
on its Common Stock. Cash dividends paid on the Company's Class B Common
Stock were $0.31 and $0.21 per share in fiscal 1996 and 1995,
respectively. In April 1996, the Company announced that its Board of
Directors intended to commence paying regular quarterly dividends on or
about the middle of February, May, August and November of each year,
subject to future specific Board of Directors' authorization and
declaration in each case based on, among other factors, the Company's
financial performance and condition.

Item 6. Selected Financial Data.

<TABLE>
<CAPTION>
Fiscal Year
1996(1) 1995 1994 1993 1992 1991
Operating Results
(Dollars In Thousands)
<S> <C> <C> <C> <C> <C> <C>
Revenues $262,287 $277,990 $242,614 $212,910 $204,297 $188,008

Net earnings $ 42,307 $ 24,136 $ 22,829 $ 16,482 $ 13,289 $ 11,618

Common Stock Data(2)

Net earnings per share $ 2.14 $ 1.23 $ 1.16 $ 0.95 $ 0.79 $ 0.68

Cash dividends per common
share $ 0.34 $ 0.23 $ 0.19 $ 0.17 $ 0.15 $ 0.13

Average shares outstanding
(In Thousands) 19,808 19,691 19,661 17,472 16,883 17,046

Book value per share $ 12.77 $ 10.94 $ 9.92 $ 8.93 $ 7.46 $ 6.81

Financial Position (Year End)
(In Thousands)

Total assets $455,315 $407,082 $361,606 $309,455 $274,394 $255,117

Long-term debt $127,135 $116,364 $107,681 $ 78,995 $100,032 $ 96,183

Shareholders' equity $251,248 $214,464 $193,918 $173,980 $124,874 $114,697

Capital expenditures $ 83,689 $ 77,083 $ 75,825 $ 47,237 $ 27,238 $ 39,861

Financial Ratios

Current ratio (year end) 0.62 0.41 0.67 0.90 0.73 0.65

Debt/capitalization ratio
(year-end) 0.35 0.37 0.37 0.34 0.46 0.47

Return on revenues 16.1% 8.7% 9.4% 7.7% 6.5% 6.2%

Return on average
shareholders' equity 18.2% 11.8% 12.4% 11.0% 11.1% 10.5%


<CAPTION>
Fiscal Year
1990 1989 1988 1987 1986
Operating Results
(Dollars In Thousands)
<S> <C> <C> <C> <C> <C>
Revenues $176,592 $166,710 $162,393 $152,531 $141,202

Net earnings $ 10,781 $ 10,042 $ 10,073 $ 8,078 $ 8,719

Common Stock Data(2)

Net earnings per share $ 0.63 $ 0.58 $ 0.58 $ 0.47 $ 0.50

Cash dividends per common
share $ 0.12 $ 0.11 $ 0.10 $ 0.10 $ 0.09

Average shares outstanding
(In Thousands) 17,226 17,306 17,364 17,364 17,315

Book value per share $ 6.25 $ 5.74 $ 5.29 $ 4.80 $ 4.43

Financial Position (Year End)
(In Thousands)

Total assets $230,789 $197,898 $181,354 $167,289 $156,343

Long-term debt $ 85,563 $ 64,163 $ 56,635 $ 55,255 $ 52,316

Shareholders' equity $106,983 $ 98,250 $ 91,318 $ 82,952 $ 76,328

Capital expenditures $ 42,385 $ 34,253 $ 23,591 $ 28,234 $ 38,865

Financial Ratios
Current ratio (year end) 0.91 0.75 1.00 0.94 1.13

Debt/capitalization ratio
(year-end) 0.45 0.41 0.40 0.41 0.42

Return on revenues 6.1% 6.0% 6.2% 5.3% 6.2%

Return on average
shareholders' equity 10.5% 10.6% 11.6% 10.1% 12.0%

<FN>
_______________
(1) Includes an after-tax gain of $14.8 million, or $0.75 per share,
on the sale of certain restaurant locations.

(2) All per share and shares outstanding data have been adjusted to
reflect stock splits in fiscal 1996, 1993 and 1987.

</TABLE>

Item 7. Management's Discussion and Analysis of Financial Condition and
Results of Operations.

Certain statements herein constitute "forward-looking statements." See
"Special Note Regarding Forward-Looking Statements" included in the
forepart of this report.

RESULTS OF OPERATIONS

GENERAL

The Marcus Corporation and its four divisions report their
consolidated and individual segment results of operations on either a 52-
or 53-week fiscal year. Fiscal 1996 was a 53-week fiscal year for the
Company and its theatre division, while the Company's remaining divisions
reported on a 52-week fiscal year. Fiscal 1995 and 1994 were 52-week
years for the Company and each of its divisions. Fiscal 1997 will be a
53-week fiscal year for the Company's motel and hotels/resorts divisions,
while the Company and each of its other divisions will report on a 52-week
fiscal year.

Total consolidated revenues for fiscal 1996 were $262.3 million,
a decrease of $15.7 million, or 5.6%, compared to fiscal 1995 consolidated
revenues of $278.0 million. The anticipated decline in fiscal 1996
revenues from the prior year was due to the loss of approximately $46
million in restaurant division revenues in fiscal 1996, resulting from the
Company's June 1995 sale of its 18 Applebee's restaurants and February
1995 disposition through lease of its 11 Marc's Cafe & Coffee Mill
restaurants. However, as described below, the loss of revenues from the
disposition of these restaurants was substantially offset by increased
1996 revenues by all of the Company's other divisions. The Company
increasingly overcame this loss of revenue throughout fiscal 1996, with
the Company's fiscal 1996 fourth quarter revenues equal to fiscal 1995
fourth quarter revenues. The additional week of results reported for the
theatre division in fiscal 1996 contributed an additional $2.0 million in
revenues and $550,000 in operating income to the Company's fourth quarter
and fiscal 1996 results.

Excluding the after-tax gain of $14.8 million, or $0.75 per
share, resulting from the Company's sale of restaurants, fiscal 1996
earnings were $27.5 million, or $1.39 per share. This represented a 14.1%
increase from net earnings of $24.1 million, or $1.23 per share, in fiscal
1995. Including the gain from the sale of restaurants, net earnings were
$42.3 million, or $2.14 per share, for fiscal 1996. Weighted average
shares outstanding were 19.8 million in fiscal 1996 and 19.7 million in
1995. All per share and share data in this discussion have been adjusted
to reflect the Company's three-for-two stock split effected in the form of
a 50% stock dividend on November 14, 1995.

The Company's income tax expense for fiscal 1996 was $27.8
million, an increase of $11.7 million from fiscal 1995. The Company's
effective tax rate for fiscal 1996 was 39.6% versus the prior fiscal
year's 40.0%.

Historically, the Company's first and fourth fiscal quarters
have produced the strongest operating results, since these periods
coincide with the typical summer seasonality of the movie theatre industry
and the spring and summer strength of the Company's travel and food
service businesses.

The Company is currently in the third year of an aggressive
multi-year expansion plan which is expected to impact all four divisions.
The Company's current plans include the following goals:

- Increasing its number of Budgetel Inns to 300 by the year
2000, with up to 12 new Company-owned and 16 new franchised
motels currently planned to be opened in fiscal 1997. The
Company currently believes that much of this anticipated
future growth will ultimately come from its increasing
emphasis on opening new franchised Budgetel Inns.

- Continuing to expand its number of Company-owned Woodfield
Suites, including two new facilities in fiscal 1997.

- Increasing its number of movie theatre screens to 400 by
the year 2000, with continued expansion outside of
Wisconsin. Up to 90 new screens are currently planned to
be opened by the Company in fiscal 1997, including the 27
new screens at the three theatres acquired by the Company
immediately after the end of fiscal 1996. Early in fiscal
1997, two eight-plexes opened in Appleton and New Berlin,
Wisconsin, along with a four-screen addition to an existing
theatre in Green Bay, Wisconsin. Currently under
construction is a new 20-screen ultraplex theatre in
Addison, Illinois. Other current expansion plans include a
six-screen addition to the Company's existing 14-plex in
Gurnee Mills, Illinois and 17 new screens to be added to
existing locations in Delafield, Mequon and New Berlin,
Wisconsin and Addison, Illinois.

- Adding up to one or two hotel properties each year over the
next few fiscal years, either Company-owned or managed for
others.

- Expanding and enhancing the Company's KFC franchise.

The actual number, mix and timing of potential future new
facilities and expansions will depend in large part on continuing
favorable industry and general economic conditions, the Company's
financial performance and available capital, the competitive environment,
evolving customer needs and trends, and the continued availability of
attractive opportunities. It is likely that the Company's expansion goals
will continue to evolve and change in response to these and other factors
and there can be no assurance that these current goals will be achieved.

MOTELS

Fiscal 1996 Versus Fiscal 1995

Total revenues in fiscal 1996 for the motel division were $118.7
million, an increase of $14.3 million, or 13.7%, compared to $104.4
million in fiscal 1995. The motel division's operating income in fiscal
1996 totaled $36.3 million, an increase of $4.3 million, or 13.4%, over
the division's fiscal 1995 operating income of $32.0 million.

Average daily room rates increased by 4.2% at the Company's
motels in fiscal 1996 compared to fiscal 1995 principally as a result of
scheduled selective price increases and continued favorable lodging and
general economic conditions. The Company's motel occupancy percentage in
fiscal 1996 fell slightly compared to fiscal 1995 but still remained well
above industry averages. Factors contributing to this slight decline
included severe weather conditions and two federal government shutdowns
during the third quarter.

At May 30, 1996, there were 124 Budgetel Inns (93 Company owned
or operated and 31 franchised) and three Woodfield Suites in operation,
compared to 106 Budgetel Inns (82 Company owned and operated and 24
franchised) and three Woodfield Suites at 1995 fiscal year end. Eleven
new Company-owned Budgetel locations and seven new franchised Budgetel
locations were opened in fiscal 1996. The Company's newly opened motels
contributed additional revenues of $5.3 million and nominal operating
income in fiscal 1996. Similar comparative operating results are expected
for new facilities to be opened in fiscal 1997.

Fiscal 1995 Versus Fiscal 1994

Total revenues in fiscal 1995 for the motel division were $104.4
million, an increase of $15.4 million, or 17.2%, compared to $89.0 million
in fiscal 1994. The motel division's operating income in fiscal 1995
totaled $32.0 million, an increase of $6.0 million, or 22.9%, over the
division's fiscal 1994 operating income of $26.0 million.

Average daily room rates increased by 6.3% at the Company's
motels in fiscal 1995 principally as a result of increased demand from
continued favorable lodging industry and general economic conditions. The
Company's motel occupancy percentage in fiscal 1995 remained consistent
with fiscal 1994, well above industry averages.

At the end of fiscal 1995, there were 106 Budgetel Inns and
three Woodfield Suites in operation, compared to 98 Budgetel Inns and one
Woodfield Suites at 1994 fiscal year end. Together with the two new
Woodfield Suites, the Company's new motels contributed additional revenues
of $9.9 million and nominal operating income in fiscal 1995.

THEATRES

Fiscal 1996 Versus Fiscal 1995

The theatre division's fiscal 1996 revenues were $63.7 million,
an increase of $9.7 million, or 18.0%, over $54.0 million in fiscal 1995.
The division's operating income for fiscal 1996 was $15.0 million, an
increase of $2.8 million or 23.3%, from $12.2 million in fiscal 1995. The
additional week of operations included in the theatre division's fiscal
1996 results (which included the Memorial Day holiday weekend) contributed
an additional $2.0 million to the division's fiscal 1996 revenues.

At May 30, 1996, the Company operated 219 screens at 36
locations in Wisconsin and Illinois, compared to 199 screens at 37
locations at the end of fiscal 1995. Consistent with the Company's long-
term strategic plan to focus on operating large multi-screen theatres, the
Company opened 27 new screens, including a new ten-plex theatre in Orland
Park, Illinois and an eight-plex in Green Bay, Wisconsin. Additionally,
three theatres with a total of seven screens were closed in fiscal 1996.
These closed theatres had a minimal impact on fiscal 1996 operations. The
addition of the new screens in fiscal 1996 generated additional revenues
of over $7.0 million compared to fiscal 1995. Immediately after the end
of fiscal 1996, the Company acquired an 11-screen theatre in Chicago
Heights, Illinois and two budget-film, eight-plex theatres in the
metropolitan Milwaukee area. The Company also switched the emphasis of
one of its Appleton, Wisconsin theatres from first-run movies to budget
movies, bringing the Company's total number of budget oriented screens to
24. Compared to first-run theatres, budget theatres generally have lower
box office revenues and associated film costs and higher concession sales
as a percentage of box office. Additionally, the Company's first family
entertainment center opened in late July 1996 in Appleton, Wisconsin. The
95,000 square foot Hollywood-themed indoor amusement facility includes an
eight-plex theatre and a restaurant, party rooms, a laser tag center,
virtual reality games, a miniature golf course and an arcade.

Revenues of the theatre business and the motion picture industry
in general are heavily dependent on the general audience appeal of
available films, together with studio marketing, advertising and support
campaigns, factors over which the Company has no control. Fiscal 1996
included such box office hits as Apollo 13, Toy Story, Twister, Batman
Forever, Grumpier Old Men and Pocahontas. Each of these films produced
box office receipts in excess of $1 million for the theatre division in
fiscal 1996. Approximately the same number of first-run films were
released in fiscal 1996 as in fiscal 1995. The Company exhibited five
films which contributed box office receipts in excess of $1 million in
fiscal 1995.

Total box office receipts in fiscal 1996 were $44.4 million, an
increase of $6.1 million, or 15.9%, from $38.3 million in fiscal 1995.
This increase can be attributed to a 9.2% increase in attendance and a
6.0% increase in the average ticket price. The increase in attendance in
fiscal 1996 was due to the addition of new screens, including the new
Orland Park ten-plex. Attendance at the Company's other comparable
locations was virtually the same between fiscal years.

Vending revenues in fiscal 1996 were $17.7 million, an increase
of $3.1 million, or 20.9%, over $14.6 million in fiscal 1995. Vending
revenues increased due to the increase in theatre attendance from the
Company's added screens and the 10.4% increase in the average concession
sales per person in fiscal 1996 from fiscal 1995.

Fiscal 1995 Versus Fiscal 1994

The theatre division's fiscal 1995 revenues were $54.0 million,
an increase of $3.5 million, or 6.9%, over $50.5 million in fiscal 1994.
Operating income for fiscal 1995 was $12.2 million, an increase of almost
$700,000, or 6.0%, from $11.5 million in fiscal 1994.

At the end of fiscal 1995, the Company operated 199 screens at
37 locations in Wisconsin and Illinois, compared to 189 screens at 36
locations at the end of fiscal 1994. The Company opened a new eight-plex
theatre in Delafield, Wisconsin, in November 1994 and added two screens to
an existing theatre in Racine, Wisconsin. The addition of the new
Delafield theatre for a part of the fiscal year and the operation of the
Gurnee Mills ten-plex theatre for an entire year generated additional
revenues of over $3.8 million compared to fiscal 1994.

In fiscal 1995, over 160 first-run films were released,
including such box office hits as The Lion King, Forrest Gump, The Santa
Clause, True Lies and Speed. Each of these films produced box office
receipts in excess of $1 million for the theatre division. Approximately
the same number of first-run films were released in fiscal 1994. The
Company exhibited six films which contributed box office receipts in
excess of $1 million in fiscal 1994.

Total box office receipts in fiscal 1995 were $38.3 million, an
increase of $2.8 million, or 8.0%, from $35.5 million in fiscal 1994.
This increase can be attributed to a 3.1% increase in attendance and a
4.8% increase in the average ticket price. The increase in attendance was
due solely to the addition of the new Delafield theatre for the last half
of the fiscal year and the operation of Gurnee Mills for an entire fiscal
year. Attendance at other comparable locations decreased 2.0% between
fiscal years.

Vending revenues in fiscal 1995 were $14.6 million, an increase
of $1 million, or 7.3%, over $13.6 million in fiscal 1994, due to the
increase in theatre attendance and the 3.5% increase in the average
concession sales per person in fiscal 1995 from fiscal 1994.

HOTELS AND RESORTS

Fiscal 1996 Versus Fiscal 1995

Total revenues from the Company's hotels and resorts division in
fiscal 1996 increased by $8.2 million, or 18.1%, to $53.5 million,
compared to the $45.3 million recognized in the previous fiscal year,
while operating income increased by $1.9 million, or 129%, to $3.4
million, compared to the $1.5 million earned in fiscal 1995.

Increased occupancy at the Grand Geneva Resort & Spa as a result
of greater market awareness and the reduction of start-up related
expenses, together with the revenue from having the restored and renovated
Milwaukee Hilton (formerly the Marc Plaza) open for the entire 1996 fiscal
year and the impact of increased average daily room rates at all three of
the Company's owned hotels, were the primary reasons for the division's
increased fiscal 1996 revenues and operating income compared to the prior
year. However, the amortization of the Hilton's pre-opening costs, the
loss of revenue from the nonrenewal of the operating agreement for the
Sheraton-Mayfair Inn, together with the effects on occupancy of adverse
winter weather, negatively impacted the division's fiscal 1996 operating
results. Construction of a new central laundry facility during fiscal
1996 is expected to reduce future housekeeping expenses for the division
and further improve the division's profitability.

Fiscal 1995 Versus Fiscal 1994

Total revenues from the Company's hotels and resorts division in
fiscal 1995 increased by $13.0 million, or 40.1%, to $45.3 million,
compared to the $32.3 million recognized in the previous fiscal year,
while operating income decreased by $1.1 million, or 42.2%, to $1.5
million, compared to the $2.6 million earned in fiscal 1994. The reason
for the reduction in operating income was the continuing non-capitalized
start-up and renovation expenses incurred for ongoing upgrades at the
Grand Geneva Resort & Spa.

The division's increase in revenues in fiscal 1995 was
attributable principally to an 11.4% increase in occupancy rates and a
16.5% increase in room rates. The increase in occupancy rates was due
primarily to generally favorable economic conditions and the increase in
room rates was mainly due to the relatively higher room rates at the newly
renovated Grand Geneva which was open for the entire fiscal year. These
factors contributed $14.2 million to the division's revenues in fiscal
1995. Additionally, the continuing favorable customer response to the
fiscal 1994 renovation of the Pfister Hotel contributed positively to
fiscal 1995 revenues, while the temporary closing of the Marc Plaza for
major renovation and remodeling for the last half of fiscal 1995 modestly
reduced revenues. The remainder of the fiscal 1995 revenue increase was
derived from an entire fiscal year of management fees from operating the
Mead Inn and the Crowne Plaza-Northstar. The Company elected not to renew
its Sheraton-Mayfair Inn operating agreement for fiscal 1996. The Marc
Plaza Hotel reopened as the Milwaukee Hilton on June 1, 1995.

RESTAURANTS

Fiscal 1996 Versus Fiscal 1995

Fiscal 1996 restaurant division revenues totaled $25.9 million,
a decrease of $48.1 million, or 65.0%, from $74.1 million in fiscal 1995.
The division's operating income for fiscal 1996 was $2.0 million, a
decrease of $1.3 million, or 40.0%, from operating income of $3.3 million
in fiscal 1995. The sale of the Company's Applebee's restaurants,
together with the fiscal 1995 divestiture of the Marc's Cafe & Coffee Mill
and other restaurants, reduced fiscal 1996 restaurant division revenues by
approximately $46 million and reduced 1996 operating income by
$1.2 million. Annual rental income of approximately $1 million from
leasing the 11 divested Marc's Cafes and one of the sold Applebee's was
included as restaurant division revenue in fiscal 1996.

The Company's KFC restaurants experienced a 1.4% decrease in
aggregate revenues and a 25.0% decrease in aggregate operating income
during fiscal 1996 compared to fiscal 1995. The decreased revenues were
the result of the loss of $1.0 million in revenues from the closure of
four underperforming KFC restaurants during fiscal 1996. The decrease in
operating income was almost entirely the result of start-up costs
associated with the introduction of home delivery services. Same-store
KFC restaurants sales increased 4.3% during fiscal 1996 compared to fiscal
1995 because guest counts increased 3.3% due to increased lunch-time
traffic, the introduction of home delivery service and the introduction of
several new franchisor products. Average check amounts increased over
fiscal 1995 levels. The Company opened a new KFC during the fiscal 1996
fourth quarter and, at the end of fiscal 1996, operated 31 KFC restaurants
compared to 34 at the end of fiscal 1995. The Company is currently
exploring various KFC expansion and acquisition opportunities.

Fiscal 1995 Versus Fiscal 1994

During fiscal 1995, the Company divested 11 Marc's Cafe & Coffee
Mill restaurants by leasing the restaurants to a group of former
restaurant division employees and closed its three remaining Marc's Big
Boy, two Big Boy Expresses, one KFC and one Original Gino's East of
Chicago restaurants.

Restaurant division revenues totaled almost $74.1 million for
fiscal 1995, an increase of almost $3.7 million, or 5.2%, from $70.4
million in fiscal 1994. The revenue increase was due almost entirely to
the Company's five newly opened Applebee's, the operation of three
additional Applebee's for an entire fiscal year, and increasing customer
counts and average check amounts at the Company's 10 continuing Applebee's
and 34 KFC restaurants. The division's operating income for fiscal 1994
was $3.3 million, an increase of $1.8 million, or 121.3%, from operating
income of $1.5 million in fiscal 1994. Fiscal 1995 operating income
improvements were derived principally from improved same store sales at
continuing Applebee's and KFCs and expense savings realized from divesting
its underperforming restaurants.

The Company's KFC operating income increased significantly in
fiscal 1995 over fiscal 1994. KFC's decreased fiscal 1995 guest counts
were more than offset by an increase in average check amounts, resulting
in a same store sales increase of 1.7% in fiscal 1995 over fiscal 1994.
The Company believes that this result was largely caused by the focus of
the franchisor's promotional campaign on higher priced family meals. The
Company closed one underperforming KFC restaurant in fiscal 1995.

FINANCIAL CONDITION

The Company's lodging, movie theatre and restaurant businesses
each generate significant and consistent daily amounts of cash because
each segment's revenue is derived predominantly from consumer cash
purchases. The Company believes that these consistent and predictable
cash sources, together with the availability to the Company of $44.5
million in unused credit lines at fiscal 1996 year end, should be adequate
to support the ongoing operational liquidity needs of the Company's
businesses.

Net cash provided by operating activities decreased by $15.8
million, or 27.5%, in fiscal 1996 to $41.8 million compared to $57.6
million in fiscal 1995. The decrease was primarily the result of
approximately $10 million of income taxes incurred on the gain on the sale
of restaurants, combined with timing differences in the payment of
accounts payable and receipt of accounts receivable.

Net cash used in investing activities decreased by $27.4
million, or 40.1%, to $40.8 million in fiscal 1996. The net proceeds of
$48.9 million from disposals of property, equipment and other assets
(principally from the sale of Applebee's) more than offset increased
advances to joint ventures and a $6.6 million, or 8.6%, increase in
capital expenditures. Capital expenditures in fiscal 1996 included $51.5
million spent on motel division capital projects, $20.3 million on theatre
division projects and $8.0 million on hotels and resorts division
projects. In fiscal 1995, $32.9 million was spent on motel division
projects, $11.0 million on theatre division projects, $27.2 million on
hotels and resorts division projects and $5.9 million on restaurant
division projects.

Principally as a result of funding a portion of the Company's
fiscal 1996 facility expansions and renovations, the Company's total debt
increased to $136.2 million at the close of fiscal 1996, compared to
$125.6 million at the end of fiscal 1995, primarily through increased
borrowings on its lines of credit. Net cash provided by financing
activities was $5.7 million in fiscal 1996, a decrease of $3.7 million, or
39.2%, from fiscal 1995, as the Company financed more of its capital
requirements from cash generated from operating and investing activities.
The Company issued $19.6 million of new notes payable and long-term debt
in fiscal 1996 compared to $18.0 million in the prior year and made $7.9
million of debt principal payments in fiscal 1996 compared to $4.5 million
in fiscal 1995. The Company's debt-capitalization ratio was 0.35 at May
30, 1996, compared to 0.37 at the prior fiscal year end.

Total capital expenditures (including normal continuing capital
maintenance projects) of $83.7 million and $77.1 million were incurred in
fiscal 1996 and 1995, respectively. Total capital expenditures in fiscal
1997 are expected to exceed fiscal 1996 expenditures and are expected to
be funded by cash generated from operations and additional debt, including
potentially up to $85 million of additional institutional debt.


Item 8. Financial Statements and Supplementary Data.

REPORT OF INDEPENDENT AUDITORS

The Board of Directors and Shareholders
of The Marcus Corporation

We have audited the accompanying consolidated balance sheets of The Marcus
Corporation (the Company) as of May 30, 1996 and May 25, 1995, and the
related consolidated statements of earnings, shareholders' equity and cash
flows for each of the three years in the period ended May 30, 1996. These
financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements
based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles
used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of the
Company at May 30, 1996 and May 25, 1995, and the consolidated results of
its operations and its cash flows for each of the three years in the
period ended May 30, 1996, in conformity with generally accepted
accounting principles.

As discussed in Note 7 to the consolidated financial statements, effective
May 28, 1993, the Company changed its method of accounting for income
taxes.

Milwaukee, Wisconsin ERNST & YOUNG LLP
July 19, 1996
THE MARCUS CORPORATION

CONSOLIDATED BALANCE SHEETS


May 30, 1996 May 25, 1995
(In Thousands)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents $ 15,466 $ 8,798
Accounts and notes receivable (Note 3) 8,780 6,166
Receivables from joint ventures (Note 9) 4,890 1,861
Other current assets 2,463 4,817
-------- --------
Total current assets 31,599 21,642

PROPERTY AND EQUIPMENT, net (Note 3) 411,563 374,284

OTHER ASSETS:
Investments in joint ventures (Notes 8 and 9) 1,295 629
Other (Note 10) 10,858 10,527
-------- --------
Total other assets 12,153 11,156
-------- --------
Total assets $455,315 $407,082
======== ========
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Notes payable (Note 9) $ 5,555 $ 4,452
Accounts payable 15,646 17,886
Income taxes 1,393 2,069
Taxes other than income taxes 8,323 9,091
Accrued compensation 1,380 1,458
Other accrued liabilities 9,352 8,052
Current maturities on long-term debt (Note 4) 9,069 9,245
-------- --------
Total current liabilities 50,718 52,253

LONG-TERM DEBT (Note 4) 127,135 116,364

DEFERRED INCOME TAXES (Note 7) 20,027 19,957

DEFERRED COMPENSATION AND OTHER (Note 6) 6,187 4,044

COMMITMENTS, LICENSE RIGHTS AND CONTINGENCIES
(Note 8)

SHAREHOLDERS' EQUITY (Note 5):
Preferred Stock, $1 par; authorized
1,000,000 shares; none issued
Common Stock:
Common Stock, $1 par; authorized 30,000,000
shares; issued 11,529,962 shares in 1996
and 7,522,368 shares in 1995 11,530 7,522
Class B Common Stock, $1 par; authorized
20,000,000 shares; issued and outstanding
8,856,605 shares in 1996 and 6,068,952
shares in 1995 8,857 6,069
Capital in excess of par 38,832 45,154
Retained earnings 195,643 159,675
-------- --------
254,862 218,420
Less cost of Common Stock in treasury
(718,352 shares in 1996 and
525,847 shares in 1995) 3,614 3,956
-------- --------
Total shareholders' equity 251,248 214,464
-------- --------
Total liabilities and shareholders' equity $455,315 $407,082
======== ========
See accompanying notes.
THE MARCUS CORPORATION

CONSOLIDATED STATEMENTS OF EARNINGS

THREE YEARS ENDED MAY 30, 1996

May 30, May 25, May 26,
1996 1995 1994
(In Thousands, Except Per Share Data)
REVENUES:
Rooms and telephone $137,961 $119,705 $100,691
Food and beverage 43,193 89,755 81,948
Theatre operations 63,099 53,733 50,263
Other income 18,034 14,797 9,712
------- ------- -------
Total revenues 262,287 277,990 242,614

COSTS AND EXPENSES:
Rooms and telephone 51,346 42,780 37,100
Food and beverage 32,014 69,137 63,470
Theatre operations 38,055 32,612 30,212
Advertising and marketing 15,273 16,241 13,348
Administrative 25,532 23,080 21,569
Depreciation and amortization 25,117 23,570 20,385
Rent (Note 8) 2,461 3,727 3,572
Property taxes 9,416 9,488 8,873
Other operating expenses 11,258 10,560 6,201
------- ------- -------
Total costs and expenses 210,472 231,195 204,730
------- ------- -------
OPERATING INCOME 51,815 46,795 37,884

OTHER INCOME (LOSS):
Investment income 2,378 1,525 2,162
Interest expense (8,696) (8,587) (6,931)
Gain on disposition of property
and equipment (Note 2) 24,595 463 1,539
------- ------- -------
18,277 (6,599) (3,230)
------- ------- -------
EARNINGS BEFORE INCOME TAXES AND
CHANGE IN ACCOUNTING PRINCIPLE 70,092 40,196 34,654
INCOME TAXES (Note 7) 27,785 16,060 13,607
------- ------- -------
EARNINGS BEFORE CHANGE IN
ACCOUNTING PRINCIPLE 42,307 24,136 21,047

CUMULATIVE EFFECT OF CHANGE IN
ACCOUNTING FOR INCOME TAXES
(Note 7) - - 1,782
------- ------- -------
NET EARNINGS $ 42,307 $ 24,136 $ 22,829
====== ====== ======
EARNINGS PER SHARE:
Earnings before change in
accounting principle $2.14 $1.23 $1.07
Cumulative effect of change in
accounting for income taxes - - .09
------- ------- -------
Net earnings $2.14 $1.23 $1.16
====== ====== ======
WEIGHTED AVERAGE SHARES
OUTSTANDING (Note 5) 19,808 19,691 19,661
====== ====== ======
See accompanying notes.
<TABLE>
THE MARCUS CORPORATION

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY

THREE YEARS ENDED MAY 30, 1996

<CAPTION>
Class B Capital
Common Common in Excess Retained Treasury
Stock Stock of Par Earnings Stock
(In Thousands)

<C> <S> <S> <S> <S> <S>
BALANCES AT MAY 27, 1993 $ 7,269 $6,322 $44,557 $120,429 $(4,597)
Cash dividends:
$.17 per share Class B Common Stock - - - (1,609) -
$.19 per share Common Stock - - - (1,872) -
Exercise of stock options - - (38) - 389
Purchase of treasury stock - - - - (148)
Savings and profit-sharing contribution - - 224 - 160
Reissuance of treasury stock - - 2 - 1
Conversion of Class B Common Stock 97 (97) - - -
Net earnings for the year - - - 22,829 -
------ ------ ------ ------- ------
BALANCES AT MAY 26, 1994 7,366 6,225 44,745 139,777 (4,195)
Cash dividends:
$.21 per share Class B Common Stock - - - (1,924) -
$.23 per share Common Stock - - - (2,314) -
Exercise of stock options - - - - 186
Savings and profit-sharing contribution - - 404 - 49
Reissuance of treasury stock - - 5 - 4
Conversions of Class B Common Stock 156 (156) - - -
Net earnings for the year - - - 24,136 -
------ ------ ------ ------- ------
BALANCES AT MAY 25, 1995 7,522 6,069 45,154 159,675 (3,956)
Cash dividends:
$.31 per share Class B Common Stock - - - (2,770) -
$.34 per share Common Stock - - - (3,559) -
Three-for-two stock split 3,764 3,032 (6,796) (10) -
Exercise of stock options - - 118 - 403
Purchase of treasury stock - - - - (145)
Savings and profit-sharing contribution - - 350 - 83
Reissuance of treasury stock - - 6 - 1
Conversions of Class B Common Stock 244 (244) - - -
Net earnings for the year - - - 42,307 -
------ ------ ------ ------- ------
BALANCES AT MAY 30, 1996 $11,530 $8,857 $38,832 $195,643 $(3,614)
======= ====== ======= ======== =======
</TABLE>

See accompanying notes.
<TABLE>
THE MARCUS CORPORATION

CONSOLIDATED STATEMENTS OF CASH FLOWS

THREE YEARS ENDED MAY 30, 1996

<CAPTION>
May 30, May 25, May 26,
1996 1995 1994
OPERATING ACTIVITIES
<S> <C> <C> <C>
Net earnings $42,307 $24,136 $22,829
Adjustments to reconcile net earnings to net cash
provided by operating activities:
Earnings on investments in joint ventures, net
of distributions (406) 33 308
Gain on disposition of property and equipment (24,595) (463) (1,539)
Depreciation and amortization 25,117 23,570 20,385
Deferred income taxes 70 3,958 1,643
Deferred compensation and other 2,143 703 901
Contribution of Company stock to savings and
profit-sharing plan 433 453 384
Changes in assets and liabilities:
Accounts and notes receivable (2,614) 193 (862)
Other current assets 1,767 (1,768) (1,375)
Accounts payable (2,240) 4,638 6,398
Income taxes (676) (727) 2,535
Taxes other than income taxes (768) 1,784 (12)
Accrued compensation (78) 10 (106)
Other accrued liabilities 1,300 1,074 1,272
------- ------- -------
Total adjustments (547) 33,458 29,932
Cumulative effect of change in accounting for
income taxes (Note 7) - - (1,782)
------- ------- -------
Net cash provided by operating activities 41,760 57,594 50,979

INVESTING ACTIVITIES
Capital expenditures (83,689) (77,083) (75,825)
Net proceeds from disposals of property, equipment and
other assets 48,914 1,695 3,349
Purchase of interest in joint ventures, net of cash acquired (260) - (692)
Loan to affiliated hotel - - (2,860)
(Increase) decrease in other assets (2,770) 1,049 (1,986)
Cash received from (advanced to) joint ventures (3,029) 6,122 2,389
------- ------- -------
Net cash used in investing activities (40,834) (68,217) (75,625)

FINANCING ACTIVITIES
Debt transactions:
Net proceeds from issuance of notes payable and
long-term debt 19,603 17,984 64,650
Principal payments on notes payable and long-term debt (7,905) (4,494) (42,594)
Equity transactions:
Treasury stock transactions, except for stock options (138) 9 (145)
Exercise of stock options 521 186 351
Dividends paid (6,339) (4,238) (3,481)
------- ------- -------
Net cash provided by financing activities 5,742 9,447 18,781
------- ------- -------
Net increase (decrease) in cash and cash equivalents 6,668 (1,176) (5,865)
Cash and cash equivalents at beginning of year 8,798 9,974 15,839
------- ------- -------
Cash and cash equivalents at end of year $15,466 $ 8,798 $ 9,974
======= ======= =======
</TABLE>

See accompanying notes.
THE MARCUS CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

May 30, 1996

1. Description of Business and Summary of Significant Accounting Policies

Description of Business - The Marcus Corporation and its subsidiaries (the
Company) operates principally in four business segments:

Motels: Operates and franchises lodging facilities under the
names Budgetel Inns and Woodfield Suites, primarily
located in the eastern half of the United States.

Theatres: Operates multi-screen motion picture theatres in
Wisconsin and Illinois.

Hotels/Resorts: Owns and operates full service hotels and resorts in
Wisconsin and manages full service hotels in Wisconsin
and Minnesota.

Restaurants: Operates KFC restaurants under a license agreement for
certain areas in the state of Wisconsin.

Principles of Consolidation - The consolidated financial statements
include the accounts of The Marcus Corporation and all of its
subsidiaries. Investments in 50%-owned affiliates are accounted for on the
equity method. All intercompany accounts and transactions have been
eliminated in consolidation.

Fiscal Year - The Company reports on a 52/53-week year ending the last
Thursday of May. The Theatres and Corporate segments had a 53-week year in
fiscal 1996. All other segments in 1996 and all segments in fiscal 1995
and 1994 had 52-week years.

Cash Equivalents - The Company considers all highly liquid investments
with maturities of three months or less when purchased to be cash
equivalents. Cash equivalents are carried at cost, which approximates
market.

Inventories - Inventories, consisting principally of food and beverages,
are stated at average cost or at first-in, first-out cost.

Preopening Costs - Certain costs incurred prior to opening new or
remodeled motels and remodeled hotels are deferred and charged to
operations over the 12 months subsequent to the opening. Similar expenses
incurred in connection with the opening and remodeling of theatres and all
restaurants are deferred and charged to operations at the time of opening.

Depreciation and Amortization - Depreciation and amortization of property
and equipment is provided using the straight-line method over the
following estimated useful lives:

Years
Land improvements 10 - 39
Buildings and improvements 10 - 39
Leasehold improvements 3 - 39
Furniture, fixtures and equipment 3 - 15

Recent Accounting Pronouncements - In March 1995, the Financial
Accounting Standards Board (FASB) issued Statement of Financial Accounting
Standards (SFAS) No. 121, "Accounting for the Impairment of Long-Lived
Assets and for Long-Lived Assets to be Disposed Of," which requires
impairment losses to be recorded on long-lived assets used in operations
when indicators of impairment are present and the undiscounted cash flows
estimated to be generated by those assets are less than the assets'
carrying amount. Statement No. 121 also addresses the accounting for
long-lived assets that are expected to be disposed of. The Company will
adopt Statement No. 121 in the first quarter of fiscal 1997, and based on
current circumstances, does not believe the effect of adoption will be
material.

During October 1995, the FASB issued SFAS No. 123, "Accounting for Stock-
Based Compensation," which will be effective for the Company beginning May
31, 1996. SFAS No. 123 requires expanded disclosures of stock-based
compensation arrangements with employees and encourages (but does not
require) compensation cost to be measured based on the fair value of the
equity instrument awarded. Companies are permitted, however, to continue
to apply Accounting Principles Board (APB) Opinion No. 25, which
recognized compensation cost based on the intrinsic value of the equity
instrument award. The Company will continue to apply APB Opinion No. 25 to
its stock-based compensation awards to employees.

Advertising and Marketing Costs - The Company expenses all advertising and
marketing costs as incurred.

Net Earnings Per Share - Net earnings per share were computed based on the
weighted average number of shares of Common Stock, Class B Common Stock
and common stock equivalents (stock options) outstanding during the year.

Capitalization of Interest - The Company capitalizes interest during
construction periods by adding such interest to the cost of property and
equipment. Interest of approximately $1,119,000, $867,000 and $726,000 was
capitalized in fiscal 1996, 1995 and 1994, respectively.

Use of Estimates - The preparation of financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the amounts reported in the
financial statements and accompanying notes. Actual results could differ
from those estimates.

Reclassifications - Certain items in the accompanying fiscal 1995 and 1994
financial statements have been reclassified to conform to the fiscal 1996
presentation.

2. Disposition of Restaurant Properties

Pursuant to an asset purchase agreement dated April 12, 1995, the Company
completed the sale of its 18 existing Applebee's Neighborhood Grill & Bar
restaurants (Applebee's), two Applebee's under construction, five
Applebee's under development and its development rights for Applebee's to
Apple South, Inc. (the Purchaser). On June 5, 1995, the Company entered
into a management agreement with the Purchaser, whereby the Purchaser
would commence immediately managing, operating and assuming all of the
Company's existing operating and development responsibilities related to
the Company's Applebee's restaurant operations. The Purchaser was
entitled to all profits of the restaurants since June 5, 1995, as
reimbursement for its management service.

On June 30, 1995, proceeds from the sale of approximately $48.3 million
were received in cash. The Company realized a net pretax gain of $25.4
million. Revenues and operating income from the Company's Applebee's
operations were not significant in fiscal 1996 and were as follows in
fiscal 1995 and 1994:
Year ended
May 25, May 26,
1995 1994
(In Thousands)
Revenues $35,574 $24,438
Operating Income 2,250 983

On February 27, 1995, the Company leased 11 of its Marc's Cafe and Coffee
Mill restaurants to a group led by former members of the restaurants'
management team. The lease terms, which include certain buyout
incentives, differ for each location with the leases expiring on various
dates through February 28, 2001. Revenues related to the Company's
operation of the 11 restaurants were $10,169,000 and $14,958,000 for
fiscal years ended May 25, 1995 and May 26, 1994, respectively.

3. Additional Balance Sheet Information

The composition of accounts and notes receivable is as follows:

May 30, May 25,
1996 1995
(In Thousands)

Trade receivables $4,981 $2,667
Notes receivable 798 758
Other receivables 3,001 2,741
------ -----
$8,780 $6,166
====== ======

The composition of property and equipment, which is stated at cost, is as
follows:
May 30, May 25,
1996 1995
(In Thousands)

Land and improvements $ 60,177 $ 54,740
Buildings and improvements 329,458 290,219
Leasehold improvements 5,688 7,562
Furniture, fixtures and equipment 137,305 128,035
Construction in progress 22,336 27,434
-------- --------
Total property and equipment 554,964 507,990
Less accumulated depreciation and
amortization 143,401 133,706
-------- --------
$411,563 $374,284
======== ========

4. Long-Term Debt

Long-term debt is summarized as follows:

May 30, May 25,
1996 1995
(In Thousands)

Mortgage notes due to 2001 $ 9,890 $ 10,513
Senior notes, unsecured, due 2005
at 10.22% 25,665 27,298
Industrial Development Revenue Bonds
due to 2006 7,459 9,814
Unsecured term notes 57,719 60,000
Commercial paper 11,971 12,984
Revolving credit agreements 23,500 5,000
-------- --------
136,204 125,609
Less current maturities 9,069 9,245
-------- --------
$127,135 $116,364
======== ========

Substantially all of the mortgage notes, both fixed rate and adjustable,
bear interest from 7.16% to 9.25% at May 30, 1996. Adjustable rate
Industrial Development Revenue Bonds ($3,579,000 at May 30, 1996) bear
interest at 76.5% of prime plus 1% (7.31% at May 30, 1996), or are
adjustable based on high quality tax-exempt obligation rates
(approximately 3.75% at May 30, 1996). The Company's remaining Industrial
Development Revenue Bonds bear interest at 6.3% or 8.8%.

The mortgage notes and the Industrial Development Revenue Bonds are
secured by the related land, buildings and equipment.

The Company has three unsecured term notes outstanding, as follows:


May 30, May 25,
1996 1995
(In Thousands)
Note due May 31, 2004, with quarterly
principal payments of $781,250. The
variable interest rate is based on
the LIBOR rate with an effective rate
of 5.88% at May 30, 1996. $24,219 $25,000

Note due February 1, 2001, with quarterly
principal payments of $714,286 due
beginning May 1, 1997. The variable
interest rate is based on the LIBOR
rate with an effective rate of 6.66%
at May 30, 1996. 20,000 20,000

Note due November 1, 2000, with quarterly
principal payments of $750,000. The
variable interest rate is based on
the LIBOR rate with an effective rate
of 6.21% at May 30, 1996. 13,500 15,000
------- -------
$57,719 $60,000
======= =======

The Company issues commercial paper through an agreement with a bank. The
agreement requires the Company to maintain unused bank lines of credit at
least equal to the principal amount of its outstanding commercial paper.
At May 30, 1996, after reduction for outstanding commercial paper
borrowings, the Company had $44,529,000 of unused credit lines available
under various bank revolving credit agreements. The weighted average
interest rate on amounts outstanding under the revolving credit agreements
was 6.4% at May 30, 1996. There is an annual commitment fee of .25% of the
unused portion of $65,000,000 of these commitments. Interest on
outstanding commercial paper borrowings at May 30, 1996, ranged from 5.5%
to 5.6%. The Company has the ability to replace commercial paper
borrowings with long-term borrowings under its revolving credit agreement,
which matures October 31, 1997. Accordingly, the Company has classified
its outstanding commercial paper borrowings at May 30, 1996, as long-term
debt.

Scheduled annual principal payments on long-term debt for the five years
subsequent to May 30, 1996, are:

Fiscal
Year (In Thousands)

1997 $ 9,069
1998 37,669
1999 27,296
2000 13,165
2001 12,017

Interest paid, net of amounts capitalized, in 1996, 1995 and 1994 totaled
$8,272,000, $8,610,000, and $7,266,000, respectively.

Two swap agreements covering $15,000,000 were terminated during 1995 at a
loss of $185,000. The remaining swap agreement covering $13,500,000, which
is reduced by $750,000 quarterly, expires October 31, 2000, and requires
the Company to pay interest at a defined fixed rate of 5.08% while
receiving interest at a defined variable rate of three-month LIBOR (5.47%
at May 30, 1996), which effectively converts $13,500,000 of the Company's
variable rate unsecured term notes to a fixed rate. The Company recorded
the net interest expense (income) related to these swap agreements as
incurred, totaling ($96,000), $61,000 and $94,000 in 1996, 1995 and 1994,
respectively. The accompanying consolidated balance sheet at May 30, 1996,
does not reflect the fair market value of the remaining swap agreement as
determined by the lender, which totals approximately $457,000.

The carrying amounts of the Company's long-term debt, based on the
respective rates and prepayment provisions of the senior notes,
approximate their fair value.

5. Shareholders' Equity

The Company's Board of Directors declared a three-for-two stock split,
effected in the form of a 50% stock dividend, distributed on November 14,
1995, to all holders of Common and Class B Common Stock. All per share,
weighted average shares outstanding and stock option data prior to
November 14, 1995, have been adjusted to reflect this dividend.

Shareholders may convert their shares of Class B Common Stock into shares
of Common Stock at any time. Class B Common Stock shareholders are
substantially restricted in their ability to transfer their Class_B Common
Stock. Holders of Common Stock are entitled to cash dividends per share
equal to 110% of all dividends declared and paid on each share of the
Class B Common Stock. Holders of Class_B Common Stock are entitled to ten
votes per share while holders of Common Stock are entitled to one vote per
share on any matters brought before the shareholders of the Company.
Liquidation rights are the same for both classes of stock.

Shareholders have approved the issuance of up to 1,668,750 shares of
Common Stock under various stock option plans. The options generally
become exercisable 40% after two years, 60% after three years and 80%
after four years. The remaining options are exercisable four and one-half
years after the date of the grant. At May 30, 1996, there were 895,063
shares available for grants under the plans.

Transactions with respect to the Company's stock option plans for each of
the three years in the period ended May 30, 1996, are summarized as
follows:

Price Range Number of Shares

Outstanding at May 27, 1993 $ 4.67 - $10.00 319,748
Granted $13.83 - $18.00 211,275
Exercised $ 4.67 - $10.00 (48,128)
Canceled $ 4.67 - $10.00 (42,323)
--------
Outstanding at May 26, 1994 $ 4.67 - $18.00 440,572
Granted $17.75 - $19.17 125,550
Exercised $ 4.67 - $10.00 (25,815)
Canceled $ 5.11 - $18.00 (66,735)
--------
Outstanding at May 25, 1995 $ 4.67 - $19.17 473,572
Granted $17.25 - $25.75 124,825
Exercised $ 4.67 - $18.00 (59,296)
Canceled $ 5.11 - $19.50 (32,820)
--------
Outstanding at May 30, 1996 $ 4.67 - $25.75 506,281
========
Shares exercisable at May 30, 1996 144,206
========

The Company's Board of Directors has approved the repurchase of up to
1,125,000 shares of Common Stock to be held in treasury. The Company
intends to reissue these shares upon the exercise of stock options and for
savings and profit-sharing contributions. The Company purchased 7,127 and
9,251 shares pursuant to this plan during 1996 and 1994, respectively.
There were no purchases in 1995. At May 30, 1996, there were 347,680
shares available for repurchase under this authorization.

The Company's loan agreements include, among other covenants, restrictions
on retained earnings and maintenance of certain financial ratios. At May
30, 1996, retained earnings of approximately $69,042,000 were
unrestricted.


6. Employee Benefit Plans

The Company has a qualified profit-sharing savings plan (401(k) plan)
covering eligible employees. The 401(k) plan provides for a contribution
of a minimum of 1% of defined compensation for all plan participants and
matching of 25% of employee contributions up to 6% of defined
compensation. In addition, the Company may make additional discretionary
contributions. The Company also sponsors unfunded nonqualified defined
benefit and deferred compensation plans. Pension and profit-sharing
expense for all plans was $1,355,000, $917,000 and $1,138,000 for 1996,
1995 and 1994, respectively.

7. Income Taxes

Income tax expense consists of the following:

Year ended
May 30, 1996 May 25, 1995 May 26, 1994
(In Thousands)
Currently payable:
Federal $22,347 $ 9,273 $ 9,470
State 5,368 2,829 2,494
Deferred 70 3,958 1,643
------- ------- -------
$27,785 $16,060 $13,607
======= ======= =======

Effective May 28, 1993, the Company adopted the provisions of Statement of
Financial Accounting Standards No. 109, "Accounting for Income Taxes,"
which requires recognition of deferred tax assets and liabilities for the
expected future tax consequences of events that have been included in the
financial statements or tax returns. Under this method, deferred tax
assets and liabilities are determined based on the difference between the
financial statement and tax basis of assets and liabilities using enacted
tax rates for the year in which the differences are expected to reverse.

As of May 28, 1993, the Company recorded a tax benefit of $1,782,000, or
$.09 per share, which represents the net change in its deferred income tax
assets and liabilities at that date. Such amount has been reflected in the
1994 consolidated statement of earnings as the cumulative effect of change
in accounting for income taxes.

The components of the net deferred tax liability were as follows:

May 30, 1996 May 25, 1995
(In Thousands)
Deferred tax assets:
Accrued employee benefits $ 1,297 $ 787
Other accrued liabilities 263 294
Total deferred assets 1,560 1,081
------- -------
Deferred tax liability
Depreciation and amortization 21,587 21,038
------- -------
Net deferred tax liability included
in balance sheet $20,027 $19,957
======= =======

A reconciliation of the statutory federal tax rate to the effective tax
rate follows:
Year ended
May 30, 1996 May 25, 1995 May 26, 1994

Expected tax expense: 35.0% 35.0% 35.0%
State income taxes, net of
federal income tax benefit 5.1 5.3 5.3
Jobs tax credits - (.3) (.6)
Other (.5) - (.4)
----- ----- -----
39.6% 40.0% 39.3%
===== ===== =====

Income taxes paid in 1996, 1995 and 1994 totaled $28,391,000, $12,830,000
and $9,445,000, respectively.

8. Commitments, License Rights and Contingencies

Lease Commitments The Company leases real estate under various
noncancellable operating leases with an initial term greater than one
year. Percentage rentals are based on the revenues at the specific rented
property. Rent expense charged to operations under these leases was as
follows:
Year ended
May 30, 1996 May 25, 1995 May 26, 1994
(In Thousands)
Fixed minimum rentals $2,287 $2,358 $2,519
Percentage rentals 356 1,551 1,218
Sublease rental income (182) (182) (165)
------ ------ ------
$2,461 $3,727 $3,572
====== ====== ======

Payments to affiliated parties for lease obligations were approximately
$268,000, $335,000 and $390,000 in 1996, 1995 and 1994, respectively.

Aggregate minimum rental commitments at May 30, 1996, are as follows, in
thousands:

Fiscal Year

1997 $ 1,505
1998 1,348
1999 1,265
2000 1,218
2001 1,245
After 2001 11,464
-------
$18,045
=======

Included in the above commitments is $1,906,000 in minimum rental
commitments to affiliated parties.

Commitments - The Company has commitments for the completion of
construction at various properties and the purchase of various properties
totaling approximately $37,000,000 at May 30, 1996.

License Rights - The Company owns the license rights in certain areas to
operate its restaurants and to sell products using the KFC trademark. In
addition, the Company has license rights to operate a hotel using the
Hilton trademark. Under the terms of the licenses, the Company is
obligated to pay fees based on defined gross sales. The KFC license also
requires the Company to pay an additional fee for each new location
established.

Contingencies - The Company guarantees the debt of joint ventures totaling
approximately $12,858,000 at May 30, 1996. The debt has been
collateralized by the real estate, buildings and improvements, and all
equipment of each joint venture.

9. Joint Venture Transactions

At May 30, 1996 and May 25, 1995, the Company held investments of
$1,295,000 and $629,000, respectively, in various approximately 50%-owned
affiliates (joint ventures) which are accounted for under the equity
method.

The Company has receivables from the joint ventures of $4,890,000 and
$1,861,000 at May 30, 1996 and May 25, 1995, respectively. The Company
earns interest on $4,076,000 and $1,082,000 of the receivables at
approximately prime to prime plus 1.5% at May 30, 1996 and May 25, 1995,
respectively.

Included in notes payable at May 30, 1996 and May 25, 1995, is $1,515,000
and $1,211,000, respectively, due to joint ventures in connection with
cash advanced to the Company. The Company pays interest on the cash
advances based on the 90-day certificate of deposit rates.

10. Business Segment Information

Following is a summary of business segment information for 1994 through
1996:

<TABLE>
<CAPTION>
Hotels/ Corporate
Motels Theatres Resorts Restaurants Items Total
(In Thousands)
1996
<S> <C> <C> <C> <C> <C> <C>
Revenues $118,679 $63,696 $53,498 $25,927 $ 487 $262,287
Operating income (loss) 36,266 15,017 3,374 1,992 (4,834) 51,815
Depreciation and
amortization 13,815 3,265 5,467 2,191 379 25,117
Assets 247,328 63,365 73,045 29,041 42,536 455,315
Capital expenditures 51,542 20,316 8,010 619 3,202 83,689

1995
Revenues $104,356 $53,968 $45,292 $74,076 $ 298 $277,990
Operating income (loss) 31,992 12,175 1,473 3,318 (2,163) 46,795
Depreciation and
amortization 12,883 2,766 4,101 3,385 435 23,570
Assets 211,112 46,928 68,731 53,090 27,221 407,082
Capital expenditures 32,880 10,999 27,207 5,900 97 77,083

1994
Revenues $ 89,043 $50,494 $32,330 $70,404 $ 343 $242,614
Operating income (loss) 26,041 11,483 2,550 1,499 (3,689) 37,884
Depreciation and
amortization 11,246 2,519 3,030 3,112 478 20,385
Assets 182,174 47,244 45,787 51,896 34,505 361,606
Capital expenditures 33,377 7,305 23,654 11,039 450 75,825

</TABLE>

Corporate items include amounts not allocable to the business segments.
Corporate revenues consist principally of rent and the corporate operating
loss includes general corporate expenses. Corporate assets primarily
include cash and cash equivalents, notes receivable, receivables from
joint ventures and land held for development.

During 1994, the Company entered into contracts to manage two hotel
properties. The Company also has loans outstanding of $3,049,284 at May
30, 1996, to one of these hotels, which bears interest at the prime rate
plus 1% and matures December 31, 2008. Interest on this note totaled
approximately $297,000 and $292,000 for fiscal 1996 and 1995,
respectively.

PART III

Item 10. Directors and Executive Officers of the Company.

The information required by this item with respect to directors
is incorporated herein by reference to the information pertaining thereto
set forth under the caption entitled "Election of Directors" in the
definitive Proxy Statement for the Company's 1996 Annual Meeting of
Shareholders scheduled to be held September 26, 1996 ("Proxy Statement").
The required information with respect to executive officers appears at the
end of Part I of this Form 10-K.

Item 11. Executive Compensation.

The information required by this item is incorporated herein by
reference to the information pertaining thereto set forth under the
caption entitled "Executive Compensation" in the Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management.

The information required by this item is incorporated herein by
reference to the information pertaining thereto set forth under the
caption entitled "Stock Ownership of Management and Others" in the Proxy
Statement.

Item 13. Certain Relationships and Related Transactions.

The information required by this item, to the extent applicable,
is incorporated herein by reference to the information pertaining thereto
set forth under the caption entitled "Certain Transactions" in the Proxy
Statement.

PART IV

Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K.


1. Financial Statement Schedules.

(a) All schedules are omitted because they are inapplicable,
not required under the instructions or the financial
information is included in the consolidated financial
statements or notes thereto.

2. Exhibits and Reports on Form 8-K.

(a) The exhibits filed herewith or incorporated by reference
herein are set forth on the attached Exhibit Index.*

(b) The Company did not file a Form 8-K with the Securities and
Exchange Commission during the fourth quarter of fiscal 1996.

__________________

* Exhibits to this Form 10-K will be furnished to shareholders upon
advance payment of a fee of $0.20 per page, plus mailing expenses.
Requests for copies should be addressed to Thomas F. Kissinger,
General Counsel and Secretary, The Marcus Corporation, 250 East
Wisconsin Avenue, Suite 1700, Milwaukee, Wisconsin 53202.
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, the Company has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly authorized.

THE MARCUS CORPORATION


Date: August 28, 1996 By: /s/ Stephen H. Marcus
Stephen H. Marcus,
Chairman of the Board and
President

Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on behalf
of the Company and in the capacities as of the date indicated above.


By: /s/ Stephen H. Marcus By: /s/ George R. Slater
Stephen H. Marcus, George R. Slater, Director
Chairman of the Board and
President (Chief Executive
and Financial Officer)


By: /s/ Kenneth A. MacKenzie By: /s/ Lee Sherman Dreyfus
Kenneth A. MacKenzie, Lee Sherman Dreyfus, Director
Treasurer (Chief
Accounting Officer)


By: /s/ Bruce J. Olson By: /s/ Daniel F. McKeithan, Jr.
Bruce J. Olson, Director Daniel F. McKeithan, Jr.,
Director


By: /s/ John L. Murray By: /s/ Diane Marcus Gershowitz
John L. Murray, Director Diane Marcus Gershowitz,
Director


By: /s/ Alan H. Selig By: /s/ Timothy E. Hoeksema
Alan H. Selig, Director Timothy E. Hoeksema, Director
EXHIBIT INDEX

3.1 Articles of Incorporation. [Incorporated by reference
to Exhibit 3.1 to the Company's Form S-3 Registration
Statement (No. 33-57468).]

3.2 Bylaws, as amended as of September 28, 1995.*

4 Senior Note Purchase Agreement dated May 31, 1990
between the Company and The Northwestern Mutual Life
Insurance Company. [Incorporated by reference to
Exhibit 4 to the Company's Annual Report on Form 10-K
for the fiscal year ended May 31, 1990.]

4.1 Other than as set forth in Exhibit 4, the Company has
numerous instruments which define the rights of holders
of long-term debt. These instruments, primarily
promissory notes, have arisen from the purchase of
operating properties in the ordinary course of
business. These instruments are not being filed with
this Annual Report on Form 10-K in reliance upon Item
601(b)(4)(iii) of Regulation S-K. Copies of these
instruments will be furnished to the Securities and
Exchange Commission upon request.

10.1 The Company is the guarantor and/or obligor under
various loan agreements in connection with operating
properties (primarily Budgetel Inns) which were
financed through the issuance of industrial development
bonds. These loan agreements and the additional
documentation relating to these projects are not being
filed with this Annual Report on Form 10-K in reliance
upon Item 601(b)(4)(iii) of Regulation S-K. Copies of
these documents will be furnished to the Securities and
Exchange Commission upon request.

10.2 Comprehensive Image Enhancement Agreement dated October
12, 1988 between the Company and KFC Corporation.
[Incorporated by reference to Exhibit 10.11 to the
Company's Annual Report on Form 10-K for the fiscal
year ended May 25, 1989.]

10.3 Form of individual Kentucky Fried Chicken franchise
agreement between the Company and KFC Corporation.
[Incorporated by reference to Exhibit 10.12 to the
Company's Annual Report on Form 10-K for the fiscal
year ended May 25, 1989.]

10.4* The Marcus Corporation 1987 Stock Option Plan.
[Incorporated by reference to Exhibit A to the
Company's 1987 Proxy Statement.]

10.5* The Marcus Corporation 1995 Equity Incentive Plan, as
amended.

10.6* The Marcus Corporation 1994 Nonemployee Director Stock
Option Plan. [Incorporated by reference to Exhibit A
to the Company's 1994 Proxy Statement.]

21 Subsidiaries of the Company as of May 30, 1996.

23.1 Consent of Ernst & Young LLP.

27 Financial Data Schedule

99 Proxy Statement for 1996 Annual Meeting of Shareholders
scheduled to be held on September 26, 1996. (To be
filed with the Securities and Exchange Commission under
Regulation 14A within 120 days of May 30, 1996 and,
upon such filing, to be hereby incorporated by
reference herein to the extent indicated).
__________

* This exhibit is a management contract or compensatory plan or
arrangement required to be filed as an exhibit to this form pursuant
to Item 14(c) of Form 10-K.