McDonald
MCD
#73
Rank
$227.30 B
Marketcap
$318.53
Share price
1.12%
Change (1 day)
11.71%
Change (1 year)

McDonaldโ€™s Corporation is an American operator and franchisor of fast food restaurants represented worldwide and the biggest fast food company in the world.

McDonald - 10-Q quarterly report FY


Text size:
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q



[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 for the quarterly period ended March 31, 1998

OR

[_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934 for the transition period from __________ to
__________

Commission File Number 1-5231



McDONALD'S CORPORATION
(Exact name of registrant as specified in its charter)

Delaware 36-2361282
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

McDonald's Plaza
Oak Brook, Illinois 60523
(Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code: (630) 623-3000
----------------------------------------------------------------------
Former name, former address and former fiscal year,
if changed since last report.)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

Yes X No
----- ------


687,430,149
---------------------
(Number of shares of common stock
outstanding as of March 31, 1998)

===============================================================================
McDONALD'S CORPORATION
----------------------

INDEX
-----


<TABLE>
<CAPTION>
Page Reference
Part I. Financial Information
<S> <C> <C>

Item 1 - Financial Statements

Condensed consolidated balance sheet,
March 31, 1998 (unaudited) and 3
December 31, 1997

Condensed consolidated statement of
income (unaudited), first quarters ended
March 31, 1998 and 1997 4

Condensed consolidated statement of
cash flows (unaudited), first quarters
ended March 31, 1998 and 1997 5

Financial comments (unaudited) 6

Item 2 - Management's Discussion and
Analysis of Financial Condition
and Results of Operations 7

Part II. Other Information

Item 6 - Exhibits and Reports on Form 8-K 12

(a) Exhibits
The exhibits listed in the
accompanying Exhibit Index are
filed as part of this report 12

(b) Reports on Form 8-K 14

Signature 15

</TABLE>

2
PART I.  FINANCIAL INFORMATION

Item 1. Financial Statements

- --------------------------------------------------------------------------------
CONDENSED CONSOLIDATED BALANCE SHEET
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
(unaudited)
In millions March 31, 1998 December 31, 1997
- -----------------------------------------------------------------------------------------------------------------------
ASSETS
CURRENT ASSETS
<S> <C> <C>
Cash and equivalents $ 353.8 $ 341.4
Accounts and notes receivable 498.5 483.5
Inventories, at cost, not in excess of market 67.2 70.5
Prepaid expenses and other current assets 261.0 246.9
- ----------------------------------------------------------------------------------------------------------------
TOTAL CURRENT ASSETS 1,180.5 1,142.3
- ----------------------------------------------------------------------------------------------------------------

OTHER ASSETS 2,237.6 2,137.8
PROPERTY AND EQUIPMENT
Property and equipment, at cost 20,275.2 20,088.2
Accumulated depreciation and amortization (5,277.1) (5,126.8)
- ----------------------------------------------------------------------------------------------------------------
NET PROPERTY AND EQUIPMENT 14,998.1 14,961.4
- ----------------------------------------------------------------------------------------------------------------

TOTAL ASSETS $18,416.2 $18,241.5
================================================================================================================
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
Notes payable $ 565.3 $ 1,293.8
Accounts payable 404.4 650.6
Income taxes 148.4 52.5
Other taxes 151.6 148.5
Accrued interest 124.7 107.1
Other accrued liabilities 442.7 396.4
Current maturities of long-term debt 46.9 335.6
- ----------------------------------------------------------------------------------------------------------------
TOTAL CURRENT LIABILITIES 1,884.0 2,984.5
- ----------------------------------------------------------------------------------------------------------------
LONG-TERM DEBT 5,848.5 4,834.1
OTHER LONG-TERM LIABILITIES AND MINORITY INTERESTS 422.7 427.5
DEFERRED INCOME TAXES 1,057.6 1,063.5
COMMON EQUITY PUT OPTIONS 81.4 80.3
SHAREHOLDERS' EQUITY
Preferred stock, no par value; authorized - 165.0 million shares;
issued - none
Common stock, $.01 par value; authorized - 3.5 billion shares;
issued - 830.3 million shares 8.3 8.3
Additional paid-in capital 790.1 699.2
Guarantee of ESOP notes (171.3) (171.3)
Retained earnings 12,874.8 12,569.0
Accumulated other comprehensive income (510.2) (470.5)
Common stock in treasury, at cost; 142.9 and 144.6 million shares (3,869.7) (3,783.1)
- ----------------------------------------------------------------------------------------------------------------
TOTAL SHAREHOLDERS' EQUITY 9,122.0 8,851.6
- ----------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $18,416.2 $18,241.5
================================================================================================================
</TABLE>

See accompanying Financial comments.

3
- --------------------------------------------------------------------------------
CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
Quarters Ended
In millions, except March 31
per common share data 1998 1997
- -------------------------------------------------------------------------------------------------------------------
<S> <C> <C>
REVENUES
Sales by Company-operated restaurants $2,014.3 $1,853.2
Revenues from franchised and affiliated restaurants 790.6 764.4
- -------------------------------------------------------------------------------------------------------------------
TOTAL REVENUES 2,804.9 2,617.6
- -------------------------------------------------------------------------------------------------------------------
OPERATING COSTS AND EXPENSES
Company-operated restaurants 1,663.4 1,527.1
Franchised restaurants - occupancy expenses 158.1 148.3
Selling, general, and administrative expenses 343.0 334.0
Other operating (income) expense-net (2.3) (6.0)
- -------------------------------------------------------------------------------------------------------------------
TOTAL OPERATING COSTS AND EXPENSES 2,162.2 2,003.4
- -------------------------------------------------------------------------------------------------------------------
OPERATING INCOME 642.7 614.2
- -------------------------------------------------------------------------------------------------------------------
Interest expense 102.8 90.0
Nonoperating (income) expense-net (.3) 8.5
- -------------------------------------------------------------------------------------------------------------------
INCOME BEFORE PROVISION FOR INCOME TAXES 540.2 515.7
- -------------------------------------------------------------------------------------------------------------------
Provision for income taxes 178.0 171.2
- -------------------------------------------------------------------------------------------------------------------
NET INCOME $ 362.2 $ 344.5
===================================================================================================================
NET INCOME PER COMMON SHARE $ .53 $ .49
NET INCOME PER COMMON SHARE - DILUTED .52 .48
- -------------------------------------------------------------------------------------------------------------------
DIVIDENDS PER COMMON SHARE $ .0825 $ .075
- -------------------------------------------------------------------------------------------------------------------
WEIGHTED AVERAGE SHARES 686.4 691.6
WEIGHTED AVERAGE SHARES - DILUTED 701.9 707.5
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

See accompanying Financial comments.

4
- --------------------------------------------------------------------------------
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
Quarters Ended
March 31
In millions 1998 1997
- -------------------------------------------------------------------------------------------------------------------
<S> <C> <C>
OPERATING ACTIVITIES
Net income $ 362.2 $ 344.5
Adjustments to reconcile to cash provided by operations
Depreciation and amortization 203.9 191.9
Changes in operating working capital items (54.9) 14.4
Other 10.2 (18.9)
- -------------------------------------------------------------------------------------------------------------------
CASH PROVIDED BY OPERATIONS 521.4 531.9
- -------------------------------------------------------------------------------------------------------------------
INVESTING ACTIVITIES
Property and equipment expenditures (401.9) (454.4)
Purchases and sales of restaurant businesses and
sales of other property 7.2 23.0
Other (36.7) (57.9)
- -------------------------------------------------------------------------------------------------------------------
CASH USED FOR INVESTING ACTIVITIES (431.4) (489.3)
- -------------------------------------------------------------------------------------------------------------------
FINANCING ACTIVITIES
Notes payable and long-term financing issuances and repayments 22.0 235.1
Treasury stock purchases (100.7) (296.4)
Common and preferred stock dividends (56.6) (58.7)
Other 57.7 47.3
- -------------------------------------------------------------------------------------------------------------------
CASH USED FOR FINANCING ACTIVITIES (77.6) (72.7)
- -------------------------------------------------------------------------------------------------------------------
CASH AND EQUIVALENTS INCREASE (DECREASE) 12.4 (30.1)
- -------------------------------------------------------------------------------------------------------------------
Cash and equivalents at beginning of period 341.4 329.9
- -------------------------------------------------------------------------------------------------------------------
CASH AND EQUIVALENTS AT END OF PERIOD $ 353.8 $ 299.8
===================================================================================================================
</TABLE>

See accompanying Financial comments.

5
- --------------------------------------------------------------------------------
FINANCIAL COMMENTS (UNAUDITED)
- --------------------------------------------------------------------------------

Basis of Presentation

The accompanying condensed consolidated financial statements should be read in
conjunction with the consolidated financial statements in the Company's 1997
Annual Report to Shareholders. In the opinion of the Company, all adjustments
(consisting of normal recurring accruals) necessary for a fair presentation have
been included. The results for the quarter ended March 31, 1998 do not
necessarily indicate the results that may be expected for the full year.

The results of operations of restaurant businesses purchased and sold were not
material to the condensed consolidated financial statements for periods prior to
purchase and sale.


Comprehensive Income

Comprehensive income consists of net income and foreign currency translation
adjustments and totaled $322.5 million and $253.0 million for the quarters ended
March 31, 1998 and 1997, respectively.


Per Common Share Information

Income used in the computation of per common share information was reduced by
preferred stock cash dividends of $6.9 million for the first quarter of 1997.
The Company retired its remaining Series E Preferred Stock in December 1997.
Diluted net income per common share includes the dilutive effect of stock
options.


Common Equity Put Options

At March 31, 1998, 1.8 million of common equity put options were outstanding,
of which .8 million were sold in first quarter 1998. The options expire at
various dates through May 1998. The $81.4 million exercise price of the options
outstanding was classified in common equity put options at March 31, 1998, and
the related offset was recorded in common stock in treasury, net of premiums
received.

Segment Information

The following table presents the Company's revenues and operating income by
geographic segment:


<TABLE>
<CAPTION>
Quarters Ended March 31
1998 1997
-----------------------
<S> <C> <C>
Revenues
U.S. $1,102.0 $1,083.9
Europe 990.3 890.5
Asia/Pacific 376.3 351.8
Latin America 192.9 149.1
Other 143.4 142.3
-------- --------
Total revenues $2,804.9 $2,617.6
======== ========

Operating income
U.S. $284.5 $271.2
Europe 228.6 205.0
Asia/Pacific 81.5 95.1
Latin America 39.8 32.8
Other 23.9 23.2
Corporate SG&A (15.6) (13.1)
------ ------
Total operating income $642.7 $614.2
====== ======
</TABLE>

6
Item 2.  Management's Discussion And Analysis Of Financial Condition And Results
Of Operations

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
INCREASES (DECREASES) IN OPERATING RESULTS OVER 1997
- ------------------------------------------------------------------------------------------------------------------------------------

Dollars in millions, except First Quarter
per common share data Ended March 31
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C>
SYSTEMWIDE SALES $336.6 4%
- ------------------------------------------------------------------------------------------------------------------------------------
REVENUES
Sales by Company-operated restaurants $161.1 9%
Revenues from franchised and affiliated restaurants 26.2 3
- ------------------------------------------------------------------------------------------------------------------------------------
TOTAL REVENUES 187.3 7
- ------------------------------------------------------------------------------------------------------------------------------------
OPERATING COSTS AND EXPENSES

Company-operated restaurants 136.3 9
Franchised restaurants - occupancy costs 9.8 7
Selling, general, and administrative expenses 9.0 3
Other operating (income) expense-net 3.7 (N/M)
- ------------------------------------------------------------------------------------------------------------------------------------
TOTAL OPERATING COSTS AND EXPENSES 158.8 8
- ------------------------------------------------------------------------------------------------------------------------------------
OPERATING INCOME 28.5 5
- ------------------------------------------------------------------------------------------------------------------------------------
Interest expense 12.8 14
Nonoperating (income) expense-net (8.8) (N/M)
- ------------------------------------------------------------------------------------------------------------------------------------
INCOME BEFORE PROVISION FOR INCOME TAXES 24.5 5
- ------------------------------------------------------------------------------------------------------------------------------------
Provision for income taxes 6.8 4
- ------------------------------------------------------------------------------------------------------------------------------------
NET INCOME $ 17.7 5%
====================================================================================================================================
NET INCOME PER COMMON SHARE $ .04 8%
NET INCOME PER COMMON SHARE - DILUTED .04 8
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

(N/M) Not meaningful


CONSOLIDATED OPERATING RESULTS

Net income and diluted net income per common share for the quarter
increased five percent and eight percent, respectively, over the same period of
1997. Changing foreign currencies significantly reduced reported results.
Excluding the foreign currency translation effect, net income would have
increased nine percent and diluted net income per common share would have
increased 12 percent.

During the first quarter, the Company repurchased $127 million of common
stock. Fewer shares outstanding and the absence of preferred dividends in first
quarter 1998, due to the retirement of the Company's remaining Series E
Preferred Stock in December 1997, resulted in the higher increase in diluted net
income per common share compared with net income.

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------------------
Systemwide sales Quarters ended March 31
--------------------------------------------------------------------------------
Dollars in millions 1998 1997 Increase/(Decrease)
- ------------------------------------------------------------------------------------------------------------------------------------
As In Constant
Reported Currencies*
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
U.S. $4,119.2 $3,988.9 3% n/a
- ------------------------------------------------------------------------------------------------------------------------------------
Europe 1,949.9 1,801.0 8 16%
- ------------------------------------------------------------------------------------------------------------------------------------
Asia/Pacific 1,334.0 1,377.7 (3) 10
- ------------------------------------------------------------------------------------------------------------------------------------
Latin America 410.6 328.6 25 30
- ------------------------------------------------------------------------------------------------------------------------------------
Other 356.0 336.9 6 11
- ------------------------------------------------------------------------------------------------------------------------------------
Total Systemwide sales $8,169.7 $7,833.1 4% 9%
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
* Excluding the effect of foreign currency translation on reported results
n/a Not applicable

7
Systemwide sales represent sales by Company-operated, franchised and
affiliated restaurants. Comparable sales are measured on a constant currency
basis. Constant currency information excludes the effect of foreign currency
translation on reported results. Total revenues include sales by Company-
operated restaurants and fees from restaurants operated by franchisees and
affiliates. These fees include rent, service fees and royalties that are based
on a percent of sales with specified minimum payments along with initial fees.

On a global basis, the increases in sales and revenues were primarily due
to expansion, offset in part by weaker foreign currencies.

U.S. sales increased primarily due to restaurant expansion as comparable
sales were relatively flat.

In Europe, the constant currency sales increase was driven by expansion and
positive comparable sales. England, France, Italy and Spain were the primary
contributors to the strong sales performance.

In Asia/Pacific, the constant currency sales increase was due to expansion,
partly offset by negative comparable sales. Difficult economic conditions in
Japan and the economic downturns in Southeast Asia negatively impacted consumer
spending.

In Latin America, the constant currency sales increase was driven by
expansion and positive comparable sales. Brazil accounted for more than half of
the sales growth. In addition, strong sales in Argentina, Mexico, and Venezuela
contributed to Latin America's strong performance.

Revenues increased at a faster rate than sales for first quarter 1998. This
was primarily due to the weakening Japanese Yen, which had a greater negative
effect on sales than revenues due to our affiliate structure in Japan, and the
higher growth rate in Company-operated versus franchised restaurants.

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------
Consolidated operating margins Quarters ended March 31
---------------------------
1998 1997
- -------------------------------------------------------------------------
<S> <C> <C>
Dollars in millions
- -------------------------------------------------------------------------
Company-operated $350.9 $326.1
- -------------------------------------------------------------------------
Franchised 632.5 616.1
- -------------------------------------------------------------------------
Combined operating margins $983.4 $942.2
- -------------------------------------------------------------------------
Percent of sales/revenues
- -------------------------------------------------------------------------
Company-operated 17.4% 17.6%
- -------------------------------------------------------------------------
Franchised 80.0 80.6
- -------------------------------------------------------------------------
</TABLE>

Company-operated margins as a percent of sales decreased slightly for the
quarter. Occupancy & other operating expenses increased as a percent of sales,
while food & paper and payroll costs were relatively flat.

U.S. Company-operated margins as a percent of sales increased for the
quarter, while Company-operated margins outside the U.S. declined, primarily in
Asia/Pacific. In the U.S., decreases in food & paper costs and occupancy & other
operating expenses as a percent of sales were partially offset by increases in
payroll costs. Outside the U.S., as a percent of sales, increases in food &
paper costs and occupancy & other operating expenses were offset in part by
decreases in payroll costs.

Franchised margin dollars comprised about two-thirds of the combined
operating margins, the same as in the prior year. While franchised margins as a
percent of applicable revenues decreased, franchised margin dollars increased
three percent.

As a percent of revenues, franchised margins declined both in the U.S. and
outside the U.S. The declines reflected higher occupancy costs, including rent
expense, driven by an increase in the number of leased sites.

The increase in selling, general & administrative expenses was primarily
due to strategic global spending to support restaurant development, value
initiatives and execution strategies, offset in part by the translation effect
of weaker foreign currencies.

8
<TABLE>
<CAPTION>

Other operating (income) expense-net Quarters ended
March 31
-----------------
Dollars in millions 1998 1997
- --------------------------------------------------------------------------
<S> <C> <C>
Gains on sales of restaurant businesses $ (8.0) $ (7.6)
- --------------------------------------------------------------------------
Equity in earnings of unconsolidated affiliates (12.4) (15.9)
- --------------------------------------------------------------------------
Other (income) expense 18.1 17.5
- --------------------------------------------------------------------------
Other operating (income) expense--net $ (2.3) $ (6.0)
- --------------------------------------------------------------------------
</TABLE>


Other operating (income) expense-net consists of transactions related to
franchising and the food service business. The decrease in equity in earnings of
unconsolidated affiliates was due to the weaker Japanese Yen; increased
ownership in Singapore, changing its classification from an affiliate to a
consolidated subsidiary; and weak performance in certain Asia/Pacific markets,
partly offset by increased equity in earnings of U.S. affiliates.

<TABLE>
<CAPTION>

Operating income Quarters ended March 31
------------------------------------------
Dollars in millions 1998 1997 Increase/(Decrease)
------------------------------------------
As In Constant
Reported Currencies*
<S> <C> <C> <C> <C>
U.S. $284.5 $271.2 5% n/a
- ---------------------------------------------------------------------------
Europe 228.6 205.0 12 18%
- ---------------------------------------------------------------------------
Asia/Pacific 81.5 95.1 (14) (5)
- ---------------------------------------------------------------------------
Latin America 39.8 32.8 21 29
- ---------------------------------------------------------------------------
Other 23.9 23.2 3 8
- ---------------------------------------------------------------------------
Corporate SG&A (15.6) (13.1 ) 19 n/a
- ---------------------------------------------------------------------------
Total operating income $642.7 $614.2 5% 9%
- ---------------------------------------------------------------------------
</TABLE>

* Excluding the effect of foreign currency translation on reported results
n/a Not applicable

Consolidated operating income increased $55.7 million or nine percent in
constant currencies. The increase reflected higher combined operating margin
dollars, offset in part by higher selling, general & administrative expenses and
slightly lower other operating income.

U.S. operating income increased $13.3 million or five percent, reflecting
higher combined operating margin dollars and relatively flat selling, general &
administrative expenses and other operating income.

Europe's operating income increased 18 percent in constant currencies. This
performance was primarily due to strong results in England, France, Germany,
Italy and Spain.

Asia/Pacific's operating income decreased five percent in constant
currencies. The benefit from the consolidation of our Singapore affiliate was
more than offset by the depressed operating results in certain Southeast Asian
markets.

Latin America's operating income increased 29 percent in constant
currencies, primarily driven by strong operating results in Brazil.

Higher interest expense reflected higher debt levels, offset in part by
weaker foreign currencies and lower average interest rates. The higher debt
levels were primarily due to borrowings in the last half of 1997 to fund the
retirement of preferred stock issued by a foreign subsidiary and the Company's
Series E Preferred Stock.

Nonoperating (income) expense-net reflected lower charges for minority
interests.

The effective income tax rate was 33.0 percent for first quarter 1998
compared with 33.2 percent for first quarter 1997. For the year 1998, the
Company expects the effective tax rate to be in the range of 32.5 percent to
33.5 percent.

9
IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS

While changing foreign currencies affect reported results, McDonald's
lessens exposures by financing in local currencies, hedging certain foreign-
denominated cash flows and, where practical, by purchasing goods and services in
local currencies.

The weakening Australian Dollar, Deutsche Mark, French Franc and Japanese
Yen, as well as the significantly weakened Southeast Asian currencies, were the
primary foreign currencies that negatively affected reported results for first
quarter 1998. The following table presents the 1998 results translated at 1997
rates compared with reported results.

<TABLE>
<CAPTION>
=======================================================================================================
Effect of foreign currency translation on worldwide reported results
- -------------------------------------------------------------------------------------------------------
Increase
------------------------------------------------------------------
Dollars in millions, except per As In Constant As In Constant
common share data Reported Currencies* Change Reported Currencies*
=======================================================================================================
Quarter ended March 31, 1998
=======================================================================================================
<S> <C> <C> <C> <C> <C>
Systemwide sales $8,169.7 $8,526.9 $357.2 4% 9%
- -------------------------------------------------------------------------------------------------------
Total revenues 2,804.9 2,935.4 130.5 7 12
- -------------------------------------------------------------------------------------------------------
Operating income 642.7 669.9 27.2 5 9
- -------------------------------------------------------------------------------------------------------
Net income 362.2 373.8 11.6 5 9
- -------------------------------------------------------------------------------------------------------
Net income per common share-
diluted .52 .54 .02 8 12
=======================================================================================================
</TABLE>

* Excluding the effect of foreign currency translation on reported results

FINANCIAL POSITION

Free cash flow - cash provided by operations less capital expenditures -
for the quarter ended March 31, 1998 increased $42 million to $119.5 million.
Together with other sources of cash such as borrowings, free cash flow was used
primarily for debt repayments, share repurchases and dividends. The consolidated
capital expenditure decrease of 12% in the first quarter is primarily due to a
decrease in U.S. capital expenditures. The Company plans to add about 2,100
restaurants worldwide in 1998, with about 85% being outside the U.S.

STRATEGIC INITIATIVES

In March 1998, the Company announced initiatives to improve restaurant
operations, enhance returns and reduce expenses. These initiatives include the
introduction of a new "Made for You" food preparation system in the U.S. and
Canada; a new financing approach to increase returns on new U.S. restaurants for
owners/operators and the Company; and a comprehensive study undertaken to
improve home office alignment, focus and productivity, and to reduce selling,
general and administrative expenses. The Company anticipates recording a special
charge to operating income in second quarter 1998 of approximately $170-$190
million related to the conversion to "Made for You." In addition, the Company
expects to conclude the study of home office spending in second quarter 1998, at
which time anticipated ongoing savings will be quantified and any related charge
for one-time costs will be recorded.

FORWARD-LOOKING STATEMENTS

Certain forward-looking statements are included in this report. They use
such words as "may," "will," "expect," "believe," "plan" and other similar
terminology. These statements reflect management's current expectations and
involve a number of risks and uncertainties. Actual results could differ
materially due to the success of operating initiatives and advertising and
promotional efforts and changes in: global and local business and economic
conditions; currency exchange and interest rates; food, labor and other
operating costs; political or economic instability in local markets;
competition; consumer preferences, spending patterns and demographic trends;
availability and cost of land and construction; legislation and government
regulation; and accounting policies and practices.

10
- --------------------------------------------------------------------------------
FIRST QUARTER HIGHLIGHTS
- --------------------------------------------------------------------------------

FINANCIAL INFORMATION

<TABLE>
<CAPTION>
Quarters Ended March 31
Dollars in millions 1998 1997
- --------------------------------------------------------------------------------------------------------------------
<S> <C> <C>
Systemwide sales by type
Operated by franchisees $ 5,030.2 $ 4,864.1
Operated by the Company 2,014.3 1,853.2
Operated by affiliates 1,125.2 1,115.8
- --------------------------------------------------------------------------------------------------------------------
Systemwide sales 8,169.7 7,833.1
- --------------------------------------------------------------------------------------------------------------------
Revenues
U.S. 1,102.0 1,083.9
Europe 990.3 890.5
Asia/Pacific 376.3 351.8
Latin America 192.9 149.1
Other 143.4 142.3
- --------------------------------------------------------------------------------------------------------------------
Total revenues 2,804.9 2,617.6
- --------------------------------------------------------------------------------------------------------------------
Restaurant margins
Company-operated
----------------
U.S. 16.4% 16.0%
Outside the U.S. 17.9% 18.4%

Franchised
----------
U.S. 80.1% 80.5%
Outside the U.S. 79.8% 80.7%
- --------------------------------------------------------------------------------------------------------------------
Operating income $ 642.7 $ 614.2
Income before provision for income taxes 540.2 515.7
Net income 362.2 344.5
Net income per common share .53 .49
Net income per common share - diluted .52 .48
- --------------------------------------------------------------------------------------------------------------------
Cash provided by operations 486.9 531.9
- ---------------------------------------------------------------------------------------------------------------------
Total assets 18,416.2 17,257.7
Total shareholders' equity 9,122.0 8,617.4
- ---------------------------------------------------------------------------------------------------------------------

RESTAURANTS

- --------------------------------------------------------------------------------------------------------------------
At March 31, 1998 1997
- ---------------------------------------------------------------------------------------------------------------------
By type
Operated by franchisees 14,366 13,510
Operated by the Company 5,065 4,406
Operated by affiliates 3,915 3,360
- --------------------------------------------------------------------------------------------------------------------
Systemwide restaurants 23,346 21,276
- ---------------------------------------------------------------------------------------------------------------------

Quarters Ended March 31
1998 1997
- --------------------------------------------------------------------------------------------------------------------
Additions
U.S. 33 10
Europe 57 61
Asia/Pacific 91 127
Latin America 18 30
Other 15 26
- --------------------------------------------------------------------------------------------------------------------
Systemwide additions 214 254
- --------------------------------------------------------------------------------------------------------------------
</TABLE>
11
PART II - OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits


Exhibit Number Description
- -------------- -----------

(3) Restated Certificate of Incorporation, effective as of March 24, 1998,
incorporated herein by reference from Form 8-K dated April 17, 1998.
By-Laws, effective as of December 19, 1997, incorporated herein by
reference from Form 8-K dated January 5, 1998.

(4) Instruments defining the rights of security holders, including
Indentures (A):

(a) Senior Debt Securities Indenture dated as of October 19, 1996
incorporated herein by reference from Exhibit 4(a) of Form S-3
Registration Statement (File No. 333-14141).

(i) 6 3/8% Debentures due January 8, 2028. Supplemental
Indenture No. 1 dated as of January 8, 1998, incorporated
herein by reference from Exhibit (4)(a) of Form 8-K dated
January 5, 1998.

(b) Subordinated Debt Securities Indenture dated as of October 18,
1996, incorporated herein by reference from Form 8-K dated
October 18, 1996.

(i) 7 1/2% Subordinated Deferrable Interest Debentures due
2036. Supplemental Indenture No. 1 dated as of November 5,
1996, incorporated herein by reference from Exhibit (4)(b)
of Form 8-K dated October 18, 1996.

(ii) 7 1/2% Subordinated Deferrable Interest Debentures due
2037. Supplemental Indenture No. 2 dated as of January 14,
1997, incorporated herein by reference from Exhibit (4)(b)
of Form 8-K dated January 9, 1997.

(iii) 7.31% Subordinated Deferrable Interest Debentures due 2027.
Supplemental Indenture No. 3 dated September 24, 1997,
incorporated herein by reference from Exhibit (4)(b) of
Form 8-K dated September 19, 1997.

(c) Debt Securities. Indenture dated as of March 1, 1987 incorporated
herein by reference from Exhibit 4(a) of Form S-3 Registration
Statement (File No. 33-12364).

(i) Medium-Term Notes, Series B, due from nine months to 30
years from Date of Issue. Supplemental Indenture No. 12
incorporated herein by reference from Exhibit (4) of Form
8-K dated August 18, 1989 and Forms of Medium-Term Notes,
Series B, incorporated herein by reference from Exhibit
(4)(b) of Form 8-K dated September 14, 1989.

(ii) Medium-Term Notes, Series C, due from nine months to 30
years from Date of Issue. Form of Supplemental Indenture
No. 15 incorporated herein by reference from Exhibit 4(b)
of Form S-3 Registration Statement (File no. 33-34762),
dated May 14, 1990.

(iii) Medium-Term Notes, Series C, due from nine months (U.S.
Issue)/184 days (Euro Issue) to 30 years from Date of
Issue. Amended and restated Supplemental Indenture No. 16
incorporated herein by reference from Exhibit (4) of Form
10-Q for the period ended March 31, 1991.

12
Exhibit Number                      Description
- -------------- -----------

(iv) 8-7/8% Debentures due 2011. Supplemental Indenture No. 17
incorporated herein by reference from Exhibit (4) of Form
8-K dated April 22, 1991.

(v) Medium-Term Notes, Series D, due from nine months (U.S.
Issue)/184 days (Euro Issue) to 60 years from Date of
Issue. Supplemental Indenture No. 18 incorporated herein
by reference from Exhibit 4(b) of Form S-3 Registration
Statement (File No. 33-42642), dated September 10, 1991.

(vi) 7-3/8% Notes due July 15, 2002. Form of Supplemental
Indenture No. 19 incorporated herein by reference from
Exhibit (4) of Form 8-K dated July 10, 1992.

(vii) 6-3/4% Notes due February 15, 2003. Form of Supplemental
Indenture No. 20 incorporated herein by reference from
Exhibit (4) of Form 8-K dated March 1, 1993.

(viii) 7-3/8% Debentures due July 15, 2033. Form of Supplemental
Indenture No. 21 incorporated herein by reference from
Exhibit (4)(a) of Form 8-K dated July 15, 1993.

(ix) Medium-Term Notes, Series E, due from nine months (U.S.
Issue)/ 184 days (Euro Issue) to 60 years from the Date of
Issue. Supplemental Indenture No. 22 incorporated herein
by reference from Exhibit 4(b) of Form S-3 Registration
Statement (File No. 33-60939), dated July 13, 1995.

(x) 6-5/8% Notes due September 1, 2005. Form of Supplemental
Indenture No. 23 incorporated herein by reference from
Exhibit (4)(a) of Form 8-K dated September 5, 1995.

(xi) 7.05% Debentures due 2025. Form of Supplemental Indenture
No. 24 incorporated herein by reference from Exhibit
(4)(a) of Form 8-K dated November 13, 1995.

(d) Rights Agreement dated as of December 13, 1988 between McDonald's
Corporation and The First National Bank of Chicago, incorporated
herein by reference from Exhibit 1 of Form 8-K dated December 23,
1988.

(i) Amendment No. 1 to Rights Agreement incorporated herein by
reference from Exhibit 1 of Form 8-K dated May 25, 1989.

(ii) Amendment No. 2 to Rights Agreement incorporated herein by
reference from Exhibit 1 of Form 8-K dated July 25, 1990.

(e) Indenture and Supplemental Indenture No. 1 dated as of September
8, 1989, between McDonald's Matching and Deferred Stock Ownership
Trust, McDonald's Corporation and Pittsburgh National Bank in
connection with SEC Registration Statement Nos. 33-28684 and 33-
28684-01, incorporated herein by reference from Exhibit (4)(a) of
Form 8-K dated September 14, 1989.

(f) Form of Supplemental Indenture No. 2 dated as of April 1, 1991,
supplemental to the Indenture between McDonald's Matching and
Deferred Stock Ownership Trust, McDonald's Corporation and
Pittsburgh National Bank in connection with SEC Registration
Statement Nos. 33-28684 and 33-28684-01, incorporated herein by
reference from Exhibit (4)(c) of Form 8-K dated March 22, 1991.

(10) Material Contracts

(a) Directors' Stock Plan, as amended and restated, incorporated
herein by reference from Exhibit 10(a) of Form 10-Q for the
quarter ended September 30, 1997.*

13
Exhibit Number                      Description
- -------------- -----------

(b) Profit Sharing Program, as amended and restated, incorporated
herein by reference from Form 10-K for the year ended December
31, 1995.*

(i) Amendment No. 1 incorporated herein by reference from Form
10-Q for the quarter ended June 30, 1997.

(ii) Amendment No. 2 incorporated herein by reference from Form
10-Q for the quarter ended June 30, 1997.

(iii) Amendment No. 3 incorporated herein by reference from Form
10-Q for the quarter ended June 30, 1997.

(iv) Amendment No. 4 incorporated herein by reference from Form
10-K for the year ended December 31, 1997.

(c) McDonald's Supplemental Employee Benefit Equalization Plan,
McDonald's Profit Sharing Program Equalization Plan and
McDonald's 1989 Equalization Plan, as amended and restated,
incorporated herein by reference from Form 10-K for the year
ended December 31, 1995.*

(d) 1975 Stock Ownership Option Plan, as amended and restated, filed
herewith.*

(e) 1992 Stock Ownership Incentive Plan, as amended and restated,
filed herewith.*

(f) McDonald's Corporation Deferred Income Plan, as amended and
restated, incorporated herein by reference from Exhibit 10(f) of
Form 10-Q for the quarter ended September 30, 1997.*

(g) Non-Employee Director Stock Option Plan, incorporated herein by
reference from Exhibit A on pages 25-28 of McDonald's 1995 Proxy
Statement and Notice of 1995 Annual Meeting of Shareholders
dated April 12, 1995.*

(h) Employment Agreement, incorporated by reference from Exhibit 10
(h) of Form 10-Q for the quarter ended September 30, 1997.*

(12) Statement re: Computation of ratios

(27.1) Financial Data Schedule

(27.2) Restated Financial Data Schedule
- ---------------------
* Denotes compensatory plan.

Other instruments defining the rights of holders of long-term debt of the
registrant and all of its subsidiaries for which consolidated financial
statements are required to be filed and which are not required to be registered
with the Securities and Exchange Commission, are not included herein as the
securities authorized under these instruments, individually, do not exceed 10%
of the total assets of the registrant and its subsidiaries on a consolidated
basis. An agreement to furnish a copy of any such instruments to the Securities
and Exchange Commission upon request has been filed with the Commission.

(b) Reports on Form 8-K

The following reports on Form 8-K were filed for the last quarter
covered by this report, and subsequently up to May 14, 1998.

<TABLE>
<CAPTION>
Financial Statements
Date of Report Item Number Required to be Filed
-------------- ----------- --------------------
<C> <S> <C>
1/5/98 Item 5 No
2/10/98 Item 7 No
4/17/98 Item 7 No
4/30/98 Item 7 No
5/6/98 Item 5 No
</TABLE>
14
SIGNATURE
---------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

McDONALD'S CORPORATION
(Registrant)



By Michael L. Conley
-----------------
(Signature)

Michael L. Conley
Executive Vice President,
Chief Financial Officer


May 14, 1998
- --------------
(Date)

15