Sturm, Ruger & Co
RGR
#6985
Rank
C$0.99 B
Marketcap
C$61.99
Share price
-0.77%
Change (1 day)
-5.24%
Change (1 year)
Text size:
1
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K
(MARK ONE)
x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- -----EXCHANGE ACT OF 1934 [FEE REQUIRED]

FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- -----EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

FOR THE TRANSITION PERIOD FROM TO
------------ -----------
COMMISSION FILE NUMBER 0-4776

STURM, RUGER & COMPANY, INC.
(Exact name of registrant as specified in its charter)

DELAWARE 06-0633559
(State or other jurisdiction of (I.R.S. Employer
incorporation or organization) Identification No.)

LACEY PLACE, SOUTHPORT, CONNECTICUT 06490
(Address of principal executive offices) (Zip Code)

(203) 259-7843
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Name of each exchange on which registered
COMMON STOCK, $1 PAR VALUE NEW YORK STOCK EXCHANGE

Securities registered pursuant to Section 12(g) of the Act:
None
(Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. YES X NO
-------- -------

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K (Section 229.405 of this Chapter) is not contained herein,
and will not be contained, to the best of registrant's knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K /X/.

The aggregate market value of the voting stock held by nonaffiliates of the
registrant as of January 31, 1996:

Common Stock, $1 par value - $ 296,119,451

The number of shares outstanding of the issuer's common stock as of January 31,
1996:

Common Stock, $1 par value - 13,455,400

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Annual Report to Stockholders for the fiscal year ended
December 31, 1995 are incorporated by reference into Parts I, II and IV of this
Report.

Portions of the Proxy Statement relating to the Annual Meeting of Stockholders
to be held April 25, 1996 are incorporated by reference into Part III of this
Report.

Index to exhibits at pages 16 and 17.

Page 1 of 119
2



PART I

ITEM 1--BUSINESS

The Company is principally engaged in the design, manufacture, and sale of
firearms. The Company is the only U.S. firearms manufacturer which offers
products in all four industry categories (pistols, revolvers, rifles, and
shotguns) and believes that it is the largest U.S. firearms manufacturer, based
on data reported in the Bureau of Alcohol, Tobacco and Firearms' 1994 Annual
Firearms Manufacturing and Exportation Report ("BATF Data"). The Company, which
has been profitable every year since 1950, believes it has a preeminent
reputation among sportsmen, hunters, and gun collectors for technical
innovation and quality construction, based on reports in industry and business
publications. The Company has been in business since 1949 and was incorporated
in its present form under the laws of Delaware in 1969.

The Company's firearms, which are sold under the "Ruger" name and trademark,
consist of .22 caliber rimfire autoloading pistols; centerfire autoloading
pistols in various calibers; single-action and double-action revolvers in
various calibers; single-shot, autoloading, bolt action and lever action rifles
in a broad range of hunting calibers; and shotguns in three gauges. The Company
manufactures a wide range of high quality products and does not manufacture
inexpensive cancelable firearms, sometimes known as "Saturday Night Specials,"
or any firearm included on the list of "assault weapons" which was part of
anti-crime legislation enacted by Congress in 1994.

Many of the firearms introduced by the Company over the years have become
"classics" which have retained their popularity for decades and are sought by
collectors. These firearms include the single-action Single-Six, Blackhawk, and
Bearcat revolvers, the double-action Redhawk revolvers, the 10/22, M77, and
Number One Single-Shot rifles, and the Red Label over-and-under shotguns. The
Company has supplemented these "classics" with the introduction of new models
and variations of existing models. In 1987, the Company introduced the P85, a
9mm centerfire autoloading pistol, and the GP100 and Super Redhawk revolvers.
In 1988 and 1989, it introduced a new line of small frame double-action
revolvers, the SP101. The Company augmented its line of centerfire autoloading
pistols in 1990, 1991, and 1992 by offering new versions of the 9mm model and
two new calibers, .40 S&W and .45 ACP. In 1992 and 1993, the Company introduced
the Ruger 22/45 pistol, the Vaquero single-action revolver, the 77/22 Varmint
bolt-action rifle, the P89, P90, and P93 centerfire autoloading pistols, and
the Spurless SP101 double-action revolver. New variations of several of the
Company's most popular models were introduced in 1994 and 1995 including the
P94 centerfire autoloading pistol in 9mm and .40 S&W calibers which further
strengthened the Company's P-Series pistol line, the 77/22 bolt-action rifle in
.22 Hornet caliber, and a Woodside model of the Company's over-and-under
shotgun. All of these products have exhibited strong sales and consumer
interest since their introduction. In 1996, the Company plans to introduce new
products or new variations of existing models in two of the four industry
categories including the P95 pistol with an Isoplast polymer grip frame, the
MK-4B .22 caliber target pistol, the Model 96 Lever Action rifle, and the 10/22
T Target rifle.

The Company is also engaged in the manufacture of titanium, ferrous, and
aluminum investment castings for a wide variety of markets including sporting
goods, commercial, and military. In 1995, the Company's foremost investment
casting product was the titanium "Great Big Bertha" golf club head for Callaway
Golf Company, Inc. ("Callaway").

For the years ended December 31, 1995, 1994, and 1993, net sales attributable
to the Company's firearm operations were approximately 80.9%, 91.7%, and 90.7%,
respectively, of total net sales. The balance of the Company's net sales for
such periods was attributable to its investment casting operations. Further
information regarding industry segment data is incorporated by reference to
pages 20 and 21 of the Company's 1995 Annual Report to Stockholders.





-2-
3



ITEM 1--BUSINESS (CONTINUED)

PRODUCTS--FIREARMS

The Company presently manufactures 25 different types of firearm products in
four industry categories: pistols, revolvers, rifles, and shotguns. Most are
available in several models based upon caliber, finish, barrel length, and
other features.

PISTOLS--A pistol is a handgun in which the ammunition chamber is an integral
part of the barrel and which is fed ammunition from a magazine contained in the
grip. The Company presently manufactures three different types of pistols, the
Ruger Mark II .22 caliber in Standard, Competition, and Target models, the
Ruger 22/45, and the P-series centerfire autoloading pistols in various
calibers, configurations, and finishes. Sales of pistols by the Company
accounted for approximately $37.0 million, $70.6 million, and $67.4 million of
revenues for the years 1995, 1994, and 1993, respectively.

REVOLVERS--A revolver is a handgun which has a cylinder that holds the
ammunition in a series of chambers which are successively aligned with the
barrel of the gun during each firing cycle. There are two general types of
revolvers, single-action and double-action. To fire a single-action revolver,
the hammer must be pulled back to cock the gun and align the cylinder before
the trigger is pulled. To fire a double-action revolver, a single trigger pull
advances the cylinder and cocks and releases the hammer. The Company presently
manufactures eight different types of single-action revolvers: the New Model
Super Single-Six, the New Model .32 magnum Super Single-Six, the New Model
Blackhawk, the New Model Super Blackhawk, the Vaquero, the Bisley, the Old Army
Cap & Ball, and the New Bearcat. The Company presently manufactures four
different types of double-action revolvers: the SP101, the GP100, the Redhawk,
and the Super Redhawk. Sales of revolvers by the Company accounted for
approximately $34.8 million, $32.9 million, and $36.9 million of revenues for
the years 1995, 1994, and 1993, respectively.

RIFLES--A rifle is a long gun with spiral grooves cut into the interior of the
barrel to give the bullet a stabilizing spin after it leaves the barrel. The
Company presently manufactures eight different types of rifles: the M77 Mark
II, the M77 Mark II Magnum, the 77/22, the 10/22, the Model 96, the Mini-14,
the Mini Thirty, and the No. 1 Single-Shot. Sales of rifles by the Company
accounted for approximately $76.5 million, $68.6 million, and $63.l million of
revenues for the years 1995, 1994, and 1993, respectively.

SHOTGUNS--A shotgun is a long gun with a smooth barrel interior which fires
lead or steel pellets. The Company presently manufactures two different types
of over-and-under shotguns: the Red Label available in 12, 20, and 28 gauge,
and the Woodside available in 12 gauge. Most of the Red Label models are
available in special Sporting Clays and English Field versions. Sales of
shotguns by the Company accounted for approximately $4.7 million, $5.1 million,
and $6.4 million of revenues for the years 1995, 1994, and 1993, respectively.

The Company also manufactures and sells accessories and replacement parts for
its firearms. These sales accounted for approximately $2.6 million, $2.9
million, and $2.4 million of revenues for the years 1995, 1994, and 1993,
respectively.

PRODUCTS--INVESTMENT CASTINGS

The investment casting products currently manufactured by the Company and sold
to unrelated third parties consist of titanium, ferrous (both chrome-moly and
stainless), and aluminum parts for a wide variety of industries including
sporting goods, commercial, and military.

The Company's newest casting facility, Ruger Investment Casting, located in
Prescott, Arizona, engineers and produces titanium, ferrous, and aluminum
castings. This facility's manufacturing activity during 1995 for outside
customers consisted primarily of producing titanium "Great Big Bertha" golf
club heads for Callaway. Sales of golf club heads to Callaway accounted for
approximately $23.1 million of revenues during 1995. No sales were made to
Callaway during 1994 and 1993.





-3-
4



ITEM 1--BUSINESS (CONTINUED)

The Pine Tree Castings division of the Company, located in Newport, New
Hampshire, engineers and produces ferrous castings for a wide range of
commercial customers.

The Company's Uni-Cast division, located in Manchester, New Hampshire,
engineers and produces primarily large complicated aluminum castings for a
number of prime defense contractors.

Sales from the Company's investment casting operations (excluding intercompany
transactions) accounted for approximately $36.8 million, $16.4 million, and
$18.0 million or 19.1%, 8.3%, and 9.3% of the Company's total net sales for
1995, 1994, and 1993, respectively.

MANUFACTURING

FIREARMS--The Company produces its revolvers, rifles, and shotguns at the
Newport, New Hampshire facility and its pistols at the Prescott, Arizona
facility.

Many of the basic metal component parts of the firearms manufactured by the
Company are produced by the Company's casting facilities through a process
known as precision investment casting. See "Manufacturing-Investment Castings"
for a description of the investment casting process. The Company initiated the
use of this process in the production of component parts for firearms in 1953
and believes that its widespread use of investment casting in the firearms
manufacturing process is unique among firearms manufacturers. The investment
casting process provides greater design flexibility and results in component
parts which are generally close to their ultimate shape and, therefore, require
less machining. Through the use of investment casting, the Company is able to
produce durable and less costly component parts for its firearms.

Third parties supply the Company with various raw materials for its firearms,
such as fabricated steel components, walnut and birch lumber for rifle and
shotgun stocks and other component parts. These raw materials and component
parts are readily available from multiple sources at competitive prices.

All assembly, inspection, and testing of firearms manufactured by the Company
is performed at the Company's manufacturing facilities. Every firearm and every
chamber of every revolver manufactured by the Company is test-fired prior to
shipment.

INVESTMENT CASTINGS--The Company manufactures all of its precision investment
casting products at one of its three investment casting facilities. To produce
a product by the investment casting method, a wax model of the product is
created and coated with several layers of ceramic material. The shell is then
heated to melt the interior wax which is poured off, leaving a hollow mold. To
cast the desired product, molten metal is poured into the mold and allowed to
cool and solidify.

Titanium investment casting products are manufactured by the Company's Ruger
Investment Casting division located in Prescott, Arizona. This is the Company's
newest investment casting facility and also has the capabilities of producing
ferrous and aluminum investment casting products. In the latter part of 1994
and throughout 1995, the Company significantly added to the production
capacity of Ruger Investment Casting and believes that this facility is one of
the largest investment casting facilities in the Southwest.

The Company and Callaway entered into a joint venture agreement in June 1995 to
plan, develop, build, and operate a foundry for the production of golf club
heads investment cast in titanium. The joint venture, named Antelope Hills,
LLC, is owned 50% by the Company and 50% by Callaway. This facility is expected
to be completed in the third quarter of 1996 and have production capacity for
titanium products similar to that of Ruger Investment Casting.





-4-
5



ITEM 1--BUSINESS (CONTINUED)

The Company's Pine Tree Castings division manufactures primarily all of the
ferrous investment castings produced by the Company. Aluminum investment
casting products are primarily manufactured by the Company's Uni-Cast division
located in Manchester, New Hampshire. For 1996 the Company has budgeted $2.8
million in capital expenditures for the Uni-Cast division to both modernize and
outfit the facility to produce castings made of inorganic composites such as
ceramic reinforced aluminum alloys.

Raw materials including wax, ceramic material, and metal alloys necessary for
the production of investment cast products are supplied to the Company through
third parties. The Company believes that all these raw materials, with the
exception of certain titanium alloys, are readily available from multiple
sources at competitive prices. Presently the Company buys all of its titanium
metal alloys under a short- term (approximately one year) purchasing
arrangement from one supplier. Although there are a limited number of companies
that produce titanium metal alloys, management believes that other suppliers
could provide the Company with the required titanium metal alloys and that
adequate quantities of titanium metal alloys in inventory would provide enough
time to locate another supplier without interruption of manufacturing
operations.

MARKETING AND DISTRIBUTION

FIREARMS--The Company's firearms are primarily marketed through a network of
selected independent distributors who purchase the products directly from the
Company for resale to gun dealers and end-users. These end-users include
sportsmen, hunters, law enforcement and other governmental organizations, and
gun collectors. In late 1987, the Company reduced by more than one-half the
number of domestic commercial distributors of its firearms in order to
encourage its remaining distributors to focus their efforts on the Company's
products. Each of these distributors carries the entire line of firearms
manufactured by the Company for the commercial market. Management believes that
the increase in sales since 1988 is due in part to this strategy. Currently, 32
distributors service the domestic commercial market, with an additional 64
servicing the domestic law enforcement market and 2 servicing the Canadian
market. Five of these distributors service both the domestic commercial market
and the domestic law enforcement market. Currently, 5 distributors account for
approximately 45.0% of the Company's sales of firearms, with the largest
distributor, Jerry's Sport Center (Forest City, Pennsylvania), accounting for
approximately 12.4% of consolidated net sales. The Company employs 5 employees
and 2 independent contractors who service these distributors and call on
dealers and law enforcement agencies. Because the ultimate demand for the
Company's firearms comes from end-users, rather than from the Company's
distributors, the Company believes that the loss of any distributor would not
have a material adverse effect on the Company. The Company considers its
relationships with its distributors to be satisfactory.

In addition, the Company markets its firearms directly to foreign customers,
consisting primarily of law enforcement agencies and foreign governments.
Foreign sales were less than 10% of the Company's consolidated net sales for
each of the past three years. No material portion of the Company's business is
subject to renegotiation of profits or termination of contracts at the election
of a government purchaser.

In the fourth quarter of each year, the Company receives annual orders from its
distributors, which are designated as firm by the distributors, although the
Company generally permits adjustments in outstanding unfilled orders. As of
January 31, 1996, unfilled firearms orders amounted to approximately $205.0
million as compared to approximately $349.5 million as of January 31, 1995,
which represents a 41.3% decrease. The Company feels that the major reasons for
this decrease are an overall slowdown in the United States firearms market,
especially in the industry product category of pistols, and believes that
firearm segment orders at January 31, 1995 may have been over inflated by
distributors to obtain certain models of the Company's products that were in
short supply due to production constraints during 1994 and most of 1995. The
impact of the Company's recently introduced firearm models on unfilled orders
as of January 31, 1996 is not readily determinable at this time. It is
anticipated that demand for these new models will be strong.





-5-
6



ITEM 1--BUSINESS (CONTINUED)

Most of the firearms manufactured by the Company are sold on terms requiring
payment in full within 30 days. However, certain products which are generally
used during the fall hunting season are sold pursuant to a "dating plan" which
allows the purchasing distributor to buy the products commencing in December,
the start of the Company's dating plan year, and pay for them on extended
terms. Discounts are offered for early payment. Management believes that this
dating plan serves to level out the demand for these seasonal products
throughout the entire year and facilitates an efficient manufacturing schedule.
The Company does not consider its overall firearms business to be seasonal.

INVESTMENT CASTINGS--The investment casting segment's principal markets are
sporting goods, commercial, and military customers. Sales are made directly to
customers or through manufacturer's representatives. The Company's largest
casting segment customer in 1995, Callaway Golf Company, Inc. (Carlsbad,
California) which accounted for approximately 12% of consolidated net sales and
62% of casting segment sales. One customer in 1994 and 1993 represented 23% and
12% of casting segment sales, respectively.

COMPETITION

FIREARMS--Competition in the firearms industry is intense and comes from both
foreign and domestic manufacturers. While some of these competitors concentrate
on a single industry product category, such as pistols or rifles, several
foreign competitors manufacture products in all four industry categories
(pistols, revolvers, rifles, and shotguns). Some of these competitors are
subsidiaries of large corporations with substantially greater financial
resources than the Company. The Company is the only domestic manufacturer which
produces products in all four industry product categories and believes that it
is the largest U.S. firearms manufacturer, according to BATF Data. The
principal methods of competition in the industry are product quality and price.
The Company believes that it can compete effectively with all of its present
competitors based upon the high quality, reliability and performance of its
products, and the competitiveness of its pricing.

INVESTMENT CASTINGS--There are a large number of other investment casting
manufacturers, both domestic and foreign, that the Company competes with.
Competition varies based on the type of investment casting products (titanium,
ferrous or aluminum) and the end use of the product (sporting goods, commercial
or military). Many of these competition are larger than the Company and may
have greater resources. The principal method of competition in the industry are
quality, production lead time, and price. The Company believes that it can
compete effectively with all of its present competitors and has expended
significant amounts of resources on both expanding and modernizing its
investment casting facilities in 1994 and 1995.

EMPLOYEES

As of January 31, 1996, the Company employed 1,936 full-time employees of which
approximately 30% had at least ten years of service with the Company.

None of the Company's employees are subject to a collective bargaining
agreement. The Company has never experienced a strike during its entire 46-year
history and believes its employee relations are satisfactory.

RESEARCH AND DEVELOPMENT

In 1995, 1994 and 1993, the Company spent approximately $1.7 million, $1.9
million and $1.7 million, respectively, on research activities relating to the
development of new products and the improvement of existing products. As of
January 31, 1996, the Company had approximately 44 employees engaged in
research and development activities as part of their responsibilities.





-6-
7



ITEM 1--BUSINESS (CONTINUED)

PATENTS AND TRADEMARKS

The Company owns various United States and foreign patents and trademarks which
have been secured over a period of years and which expire at various times. It
is the policy of the Company to apply for patents and trademarks whenever new
products or processes deemed commercially valuable are developed or marketed by
the Company. However, none of these patents and trademarks are considered to be
basic to any important product or manufacturing process of the Company and,
although the Company deems its patents and trademarks to be of value, it does
not consider its business materially dependent on patent or trademark
protection.

ENVIRONMENTAL MATTERS

The Company has programs in place that monitor compliance with various
environmental regulations. However, in the normal course of its manufacturing
operations, the Company is subject to occasional governmental proceedings and
orders pertaining to waste disposal, air emissions, and water discharges into
the environment. The Company believes that it is generally in compliance with
applicable environmental regulations and the outcome of such proceedings and
orders will not have a material effect on its business.

EXECUTIVE OFFICERS OF THE COMPANY

Set forth below are the names, ages, and positions of the executive officers of
the Company. Officers serve at the pleasure of the Board of Directors of the
Company.

<TABLE>
<CAPTION>
Name Age Position With Company
- -------------------------------------------------------------------------------------------------------------
<S> <C> <C>
William B. Ruger 79 Chairman of the Board, Chief Executive Officer, Treasurer, and
Director

William B. Ruger, Jr. 56 Vice Chairman, Senior Executive Officer, and Director

Gerald W. Bersett 55 President and Chief Operating Officer

John M. Kingsley, Jr. 64 Executive Vice President and Director

Ste phen L. Sanetti 46 Vice President, General Counsel

Leslie M. Gasper 42 Secretary
</TABLE>






William B. Ruger has been the Chairman of the Board, Chief Executive Officer,
and Treasurer of the Company since 1949. He is the father of William B. Ruger,
Jr.

William B. Ruger, Jr. became Vice Chairman and Senior Executive Officer of the
Company in 1995 and has been a Director of the Company since 1970. Previously,
he served as President of the Company from 1991 to 1995 and as Senior Vice
President of the Company from 1970 to 1990.

Gerald W. Bersett became President and Chief Operating Officer of the Company
in August 1995. Previously, he was the President of the Winchester Division of
the Olin Corporation since 1988 and Vice President of the Olin Corporation
since 1993.

John M. Kingsley, Jr. has been Executive Vice President of the Company since
1971 and a Director of the Company since 1972.

Stephen L. Sanetti became Vice President, General Counsel of the Company in
1993. Prior to this, he served as General Counsel since 1980.

Leslie M. Gasper became Secretary of the Company in 1994. Prior to this, she
served as the Administrator of the Company's pension plans which position she
held for more than five years prior thereto.





-7-
8



ITEM 2--PROPERTIES

The Company's manufacturing operations are carried out at three facilities. The
following table sets forth certain information regarding each of these
facilities:

<TABLE>
<CAPTION>
Approximate
Aggregate
Usable
Square Feet Status
----------------------------------
<S> <C> <C>
Newport, New Hampshire 350,000 Owned
Prescott, Arizona 219,000 Leased
Manchester, New Hampshire 35,000 Owned
</TABLE>

In 1995, the Company completed building additions to the Newport, New Hampshire
facility of approximately 65,000 square feet and the Prescott, Arizona facility
of approximately 17,000 square feet. These additions are being used for
manufacturing operations. The Company plans to construct a 15,000 square foot
addition to the Manchester, New Hampshire facility in 1996 to be used for
manufacturing operations.

Site preparation for the joint venture facility, Antelope Hills Foundry, began
in October 1995. Plans call for construction of a 118,000 square foot building
on a ten acre site contiguous to the Company's present Prescott Arizona
facility. It is planned that production from this new facility will begin
sometime in the third quarter of 1996.

The Newport and Prescott facilities each contain enclosed ranges for testing
firearms and also contain modern tool room facilities. The lease of the
Prescott facility provides for rental payments which approximate real property
taxes.

The Company's headquarters and related operations are in Southport,
Connecticut. Manufacturing operations at this location were moved in 1991 to
the Company's Newport and Prescott facilities.

There are no mortgages or liens on any of the real estate owned by the Company.

ITEM 3--LEGAL PROCEEDINGS

The Company is a defendant in approximately 22 lawsuits involving product
liability claims and is aware of other product liability claims which allege
defective product design. These lawsuits and claims are based principally on
the theory of "strict liability" but also may be based on negligence, breach of
warranty, and other legal theories. In many of the lawsuits, punitive damages,
as well as compensatory damages, are demanded. Aggregate claimed amounts
presently exceed product liability accruals and, if applicable, insurance
coverage. Management believes that, in every case, the allegations of defective
product design are unfounded, and that the accident and any results therefrom
were due to negligence or misuse of the firearm by the claimant or a third
party and that there should be no recovery against the Company.

The Company's management monitors the status of known claims and the product
liability accrual, which includes amounts for asserted and unasserted claims.
The number of lawsuits and claims that were tried, dismissed, settled, or
otherwise resolved and average settlement payments (excluding legal fees) were
as follows: 1995-18 and $46,000, 1994-24 and $55,000. While it is difficult to
forecast the outcome of these claims, in the opinion of management, after
consultation with special and corporate counsel, the outcome of these claims
will not have a material adverse effect on the results of operations or
financial condition of the Company.





-8-
9



ITEM 3--LEGAL PROCEEDINGS (CONTINUED)

For a description of all pending lawsuits against the Company through September
30, 1995, reference is made to the discussion under the caption "Item 3. LEGAL
PROCEEDINGS" of the Company's Annual Reports on Form 10-K for the years ended
December 31, 1988 and 1994 and to the discussion under caption "Item 1. LEGAL
PROCEEDINGS" of the Company's Quarterly Reports on Form 10-Q for the quarters
ended March 31, 1987, September 30, 1990, and September 30, 1993, March 31,
June 30, and September 30, 1994, and March 31, June 30, and September 30, 1995.

Four lawsuits were instituted against the Company during the three months ended
December 31, 1995, which involved significant demands for compensatory and/or
punitive damages:

Anne Cargill, Administratrix of the Goods Chattels and Credits of David
Cargill, Deceased, and Anne Cargill, Individually; Maria Santana,
Administratrix of the Goods Chattels and Credits of Roberto Robles, Deceased;
Maria Santana, Individually v. American Shooting Sports Council, Inc. et. al.,
in the United States District Court, Eastern District of New York. The
complaint alleges that on or about May 5, 1991, one plaintiff's decedent
(Cargill) was fatally injured when an unknown firearm was intentionally
discharged by Lenin Supulveda, and the other plaintiff's decedent (Robles) was
fatally injured when a Cobray Mac 11 (not manufactured by the Company) was
intentionally discharged by a minor. Plaintiffs are seeking compensatory,
consequential and punitive damages in excess of the minimum jurisdictional
amount of the Court from each of the 61 defendants, alleging illegal concert of
action, negligence, and misrepresentation in their sale of firearms.

Koici Sunada, Representative of the Estate of Kei Sunada, and Koici Sunada,
Individually v. American Shooting Sports Council, Inc., in the United States
District Court, Eastern District of New York. The complaint alleges that the
plaintiff's decedent was fatally injured by an unknown firearm. The plaintiff
is seeking compensatory, consequential and punitive damages in excess of the
minimum jurisdictional amount of the Court from each of the 61 defendants. This
is a companion case to Cargill, supra.

Don Haws v. Sturm, Ruger & Co., Inc. et. al., in the United States District
Court of Oklahoma. The complaint alleges that on or about February 19, 1994,
the plaintiff suffered injuries to his abdomen when his .357 caliber revolver
discharged when it was allegedly dropped. Actual and punitive damages in excess
of $100,000 are demanded.

Bruce and Teresa Smith & Austin Smith, a Minor v. Sturm, Ruger & Co., Inc.,
Darrel Abke and Myron Moody, in the District Court of Maverick County, Texas
365th Judicial District. The complaint alleges that on or about November 4,
1994, the plaintiff suffered injuries to his right thigh when a 7mm rifle
allegedly discharged unexpectedly and without cause. Actual and exemplary
damages in an amount in excess of the minimum jurisdictional limits of the
Court are demanded.

The 1993 jury verdict in favor of the Company in the case of Connolly v. Sturm,
Ruger & Co., Inc. (CA) was affirmed on October 19, 1995, by the California
Court of Appeals, and the California Supreme Court declined plaintiff's further
appeal.

The case of McCarthy v. Sturm, Ruger & Co., Inc. (NY), which involved the
intentional criminal shooting and homicide of Long Island Railroad passengers
on December 7, 1993 by Colin Ferguson using a Ruger pistol, was dismissed with
prejudice on October 17, 1995.





-9-
10



ITEM 3--LEGAL PROCEEDINGS (CONTINUED)

The previously reported case of Bochene v. Company (CA) was settled on December
26, 1995. This case was settled for an amount within the insurance limits
and/or self-insured retention of the Company.

The Company is contesting a subpoena from Occupational Safety and Health
Administration (OSHA) in which that agency seeks information from the Company
in order to develop undefined "ergonomic standards" for the workplace. The
Company believes that OSHA has no statutory authority to require such
information, and the matter is before the United States First Circuit Court of
Appeals. While the Company is confident that its position is legally correct,
there can be no assurance that it will ultimately prevail. However, management
believes that compliance with OSHA's subpoena (if compelled) should not have a
material adverse effect upon the Company's business (United States v. Sturm,
Ruger & Company, Inc., CA No. 95-1918).


ITEM 4--SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


PART II

ITEM 5--MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED
STOCKHOLDER MATTERS

The information required for this Item is incorporated by reference to pages 5
and 23 of the Company's 1995 Annual Report to Stockholders.


ITEM 6--SELECTED FINANCIAL DATA

The information required for this Item is incorporated by reference to page 5
of the Company's 1995 Annual Report to Stockholders.


ITEM 7--MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The information required for this Item is incorporated by reference to pages 6
through 8 of the Company's 1995 Annual Report to Stockholders.


ITEM 8--FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

(A) FINANCIAL STATEMENTS

The consolidated balance sheets of Sturm, Ruger & Company, Inc.
and Subsidiaries as of December 31, 1995 and 1994, and the related
consolidated statements of income, stockholders' equity and cash
flows for each of the three years in the period ended December 31,
1995 and the report dated February 23, 1996 of Ernst & Young LLP,
independent auditors, are incorporated by reference to pages 12
through 22 of the Company's 1995 Annual Report to Stockholders.

(B) SUPPLEMENTARY DATA

Quarterly results of operations for 1995 and 1994 are incorporated
by reference to page 21 of the Company's 1995 Annual Report to
Stockholders.





-10-
11



ITEM 9--CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
ACCOUNTING AND FINANCIAL DISCLOSURE

None.


PART III

ITEM 10--DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information as to the directors of the Company under the caption "ELECTION
OF DIRECTORS" on pages 2 and 3 of the Company's Proxy Statement relating to the
Annual Meeting of Stockholders to be held April 25, 1996 is incorporated by
reference into this Report. The information set forth under the caption
"COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934" on page
12 of the Proxy Statement relating to the Annual Meeting of Stockholders to be
held April 25, 1996 is incorporated by reference into this Report. The
information as to executive officers of the Company is included in Part I
hereof under the caption "Executive Officers of the Company" in reliance upon
General Instruction G to Form 10-K and Instruction 3 to Item 401(b) of
Regulation S-K.


ITEM 11--EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held April 25, 1996 under the captions "DIRECTOR
COMPENSATION AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES,"
"EXECUTIVE COMPENSATION," "BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE
COMPENSATION," "COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION,"
"COMPANY STOCK PRICE PERFORMANCE", "PENSION PLAN TABLE" and "SUPPLEMENTAL
EXECUTIVE RETIREMENT PLAN TABLE" on pages 4 through 10.


ITEM 12--SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
AND MANAGEMENT

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held April 25, 1996 under the captions "ELECTION OF
DIRECTORS," "PRINCIPAL STOCKHOLDERS" and "SECURITY OWNERSHIP OF MANAGEMENT" on
pages 2, 3, 10, and 11.

ITEM 13--CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held April 25, 1996 under the caption "DIRECTOR COMPENSATION
AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES" and "EXECUTIVE
COMPENSATION" on pages 4 and 5.





-11-
12



PART IV

ITEM 14--EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
ON FORM 8-K

(a) Documents filed as part of this Form 10-K.

(1) Financial Statements:

Consolidated Balance Sheets--December 31, 1995 and 1994

Consolidated Statements of Income--Years ended December 31,
1995, 1994, and 1993

Consolidated Statements of Stockholders' Equity--Years ended
December 31, 1995, 1994, and 1993

Consolidated Statements of Cash Flows--Years ended December
31, 1995, 1994, and 1993

Notes to Consolidated Financial Statements

Report of Independent Auditors

This information is incorporated by reference to the Company's 1995 Annual
Report to Stockholders as noted in Item 8.

(2) Financial Statement Schedules:

Schedule II-Valuation and Qualifying Accounts-Page 15

All other schedules for which provision is made in the applicable
accounting regulation of the Securities and Exchange Commission
are not required under the related instructions, or are
inapplicable, or the required information is disclosed elsewhere,
and therefore, have been omitted.

(3) Listing of Exhibits

The response to this portion of Item 14 is submitted as a separate
section of this report. See "INDEX TO EXHIBITS" on pages 16
and 17 of this report.

(b) Report on Form 8-K filed in the fourth quarter of 1995: None





-12-
13



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


STURM, RUGER & COMPANY, INC.
----------------------------
(Registrant)


S/LESLIE M. GASPER
----------------------------
Leslie M. Gasper
Secretary

March 15, 1996
----------------------------
Date


Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.



<TABLE>
<S> <C> <C> <C>
S/WILLIAM B. RUGER 3/18/96 S/WILLIAM B. RUGER, JR. 3/23/96
- -------------------------------------------------------------- ---------------------------------------------------
William B. Ruger William B. Ruger, Jr.
Principal Executive Officer, Chairman, Vice Chairman, Senior Executive Officer,
Chief Executive Officer, Treasurer, Director Director



S/JOHN M. KINGSLEY, JR. 3/18/96 S/STANLEY B. TERHUNE 3/18/96
- -------------------------------------------------------------- ---------------------------------------------------
John M. Kingsley, Jr. Stanley B. Terhune
Principal Financial and Accounting Officer, Director
Executive Vice President, Director



S/RICHARD T. CUNNIFF 3/18/96 S/TOWNSEND HORNOR 3/21/96
- -------------------------------------------------------------- ---------------------------------------------------
Richard T. Cunniff Townsend Hornor
Director Director


S/PAUL X. KELLEY 3/18/96 S/NILS ANDERSON, JR. 3/18/96
- -------------------------------------------------------------- ---------------------------------------------------
Paul X. Kelley Nils Anderson, Jr.
Director Director



S/JAMES E. SERVICE 3/18/96
- --------------------------------------------------------------
James E. Service
Director
</TABLE>





-13-
14



Sturm, Ruger & Company, Inc. and Subsidiaries

Item 14(a)(2) and Item 14(d)--Financial Statement Schedules

Schedule II--Valuation and Qualifying Accounts

(In Thousands)



<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
COL. A COL. B COL. C COL. D COL. E
- ------------------------------------------------------------------------------------------------------------------------------------
ADDITIONS
---------------------------
(1) (2)
Charged to
Balance at Charged to Other Balance
Beginning Costs and Accounts at End
Description of Period Expenses -Describe Deductions of Period
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
Deductions from asset accounts:

Allowance for doubtful accounts:
Year ended December 31, 1995 $ 900 $ 200 $ 119 (a) $ 981
------- ------- ----------- -------
Year ended December 31, 1994 $ 922 $ 50 $ 72 (a) $ 900
------- ------- ----------- -------
Year ended December 31, 1993 $ 724 $ 434 $ 236 (a) $ 922
------- ------- ----------- -------



Allowance for discounts:
Year ended December 31, 1995 $ 650 $7,451 $7,230 (b) $ 871
------- ------ ---------- -------
Year ended December 31, 1994 $ 919 $4,202 $4,471 (b) $ 650
------- ------ ---------- -------
Year ended December 31, 1993 $ 875 $4,468 $4,424 (b) $ 919
------- ------ ---------- -------




Product safety modifications accrual:
Year ended December 31, 1995 $1,548 $ 109 (c) $1,439
------ ---------- ------
Year ended December 31, 1994 $1,705 $ 157 (c) $1,548
------ ---------- ------
Year ended December 31, 1993 $1,797 $ 92 (c) $1,705
------ ---------- ------
</TABLE>




(a) Accounts written off
(b) Discounts taken
(c) Costs incurred





-15-
15



INDEX TO EXHIBITS
<TABLE>
<CAPTION>
Exhibit Description Page No.
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C>
3.1 Certificate of Incorporation of the Company, as amended (Incorporated by reference to
Exhibits 4.1 and 4.2 to the Form S-3 Registration Statement previously filed by the
Company File No. 33-62702).

3.2 Bylaws of the Company, as amended.

10.1 Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by reference to Exhibit
10.1 to the Company's Annual Report on Form 10-K for the year ended December 31, 1988, as
amended by Form 8 filed March 27, 1990).

10.2 Amendment to Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by
reference to Exhibit 10.3 to the Company's Annual Report on Form 10-K for the year ended
December 31, 1991).

10.3 Sturm, Ruger & Company, Inc. Supplemental Executive Profit Sharing Retirement Plan
(Incorporated by reference to Exhibit 10.4 to the Company's Annual Report on Form 10-K
for the year ended December 31, 1991).

10.4 Agreement and Assignment of Lease dated September 30, 1987 by and between Emerson
Electric Co. and Sturm, Ruger & Company, Inc. (Incorporated by reference to Exhibit 10.2
to the Company's Annual Report on Form 10-K for the year ended December 31, 1991).

10.5 Sturm, Ruger & Company, Inc. Supplemental Executive Retirement Plan.

10.6 Operating Agreement of Antelope Hills, LLC, a Delaware Limited Liability Company, dated
as of October 5, 1995.

13.1 Annual Report to Stockholders of the Company for the year ended December 31, 1995. Except
for those portions of such Annual Report to Stockholders expressly incorporated by
reference into the Report, such Annual Report to Stockholders is furnished solely for the
information of the Securities and Exchange Commission and shall not be deemed a "filed"
document.

23.1 Consent of Independent Auditors.

99.1 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the
quarter ended March 31, 1987, SEC File No. 1-10435, incorporated by reference in Item 3
LEGAL PROCEEDINGS

99.2 Item 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K of the Company for the year
ended December 31, 1988, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS

99.3 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the
quarter ended September 30, 1990, SEC File No. 1-10435, incorporated by reference in Item
3 LEGAL PROCEEDINGS
</TABLE>





-16-
16



INDEX TO EXHIBITS (continued)



<TABLE>
<CAPTION>
Exhibit Description Page No.
- --------------------------------------------------------------------------------------------------------------------
<S> <C>
99.4 Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the
quarter ended September 30, 1993, SEC File No. 1-10435, incorporated by reference in Item
3 LEGAL PROCEEDINGS

99.5 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form 10-Q of the Company for the
quarters ended March 31, June 30, and September 30, 1994, SEC File No. 1-10435,
incorporated by reference in Item 3 LEGAL PROCEEDINGS

99.6 Item 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K of the Company for the year
ended December 31, 1994, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL
PROCEEDINGS

99.7 Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form 10-Q of the Company for the
quarters ended March 31, June 30, and September 30, 1995, SEC File No. 1-10435,
incorporated by reference in Item 3 LEGAL PROCEEDINGS
</TABLE>





-17-